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| Page 1 of 1 | Previous | Next | B2B MARKETING BLOG FEBRUARY 14, 2012 Inviting IT to the Sales & Marketing Table For years, we’ve helped B2B companies better align their sales and marketing teams. When both groups work toward a shared vision and similar objectives, they increase bottom-line performance with more efficient sales operations and profitable marketing activities. Marketing contributes by raising brand preference while generating higher quality leads for the sales team. The sales team [.]. Marketing Sales Web-centric marketing B2B B2B Marketing B2B Sales IT | B2B MARKETING BLOG OCTOBER 10, 2012 Humanizing Your Brand Through Social Media She’s helpful, quirky and infectious. Everyone loves Flo. She presents a likeable human quality for Progressive, the insurance giant she represents. But Progressive’s famous branding recently took a major hit during a social media battle about its role in a fatal automobile crash. To learn more about the case, click here. Responding in a spam-like [.]. Branding Public Relations social media brand crisis humanizing Progressive | | | | | |
| B2B MARKETING BLOG JULY 6, 2010 PR target #1 – employees Mobilizing them with the right message unify your PR campaign and help to guarantee its success. Employees are your company's ambassadors. Ignoring them could spell disaster. | B2B MARKETING BLOG DECEMBER 14, 2009  Google Changes the SEO Game….Again! can’t help but wonder how this will affect the transparent nature of Twitter, since companies now have to think of their tweets in terms of keywords. This 1-minute video from Google shows its new real-time search feature announced last week. This is big – even for B2B marketers! Here’s the kicker. Not only will they show up, they will show up ABOVE traditional search results. | B2B MARKETING BLOG JANUARY 18, 2010  Wanted! Online newsrooms with remarkable content. It turns out that the type of information housed in newsrooms is just the sort that is most helpful for making purchases and sourcing vendors. They contain information from the company’s subject matter experts that actually educates and helps people do their jobs better. Most B2B companies post some news releases on their web site. Where has all the credibility gone? | B2B MARKETING BLOG JANUARY 7, 2010 What’s your Obligation to Practice what you Preach in PR and Social Media? Here’s Freeman’s comment: “I agree that associations should use social media and help their members use it. A tweet today by social media thought leader Chris Berger led me to an interesting post on Ragan.com about the use of social media by the leaders of several large associations for professional business communicators. While Lindsey Miller did a nice job on the research, what I found particularly interesting was the comment posted by IABC President Julie A. Freeman in response to the story. am satisfied that IABC staff, members and leaders are using social media. | | | | | | | |
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B2B MARKETING BLOG | TUESDAY, SEPTEMBER 1, 2009 In marketing you need to practice like you play
found this terrific blog post to help you get started with words and phrases that should be banned from the workplace. Anyone who ever played organized sports (or music or dance for that matter) is probably familiar with the coaching axiom, “practice like you play.&# In other words, if you practice sloppy you’ll play sloppy in the game or recital. The same thing holds true in marketing communications. That can lead to miscommunication. Or, it could simply cause them to lose interest in your message. Start by practicing like you play within your own office. MORE >> -
B2B MARKETING BLOG | FRIDAY, MAY 7, 2010 Fancy garbage is still garbage
The first sentence read: “XYZ Company has launched a single-use bioprocessing filtration solution, which is designed to help speed up processes and reduce wastage.&#. In tracking one of my client’s competitors I ran across a press release posted online at trade media outlet. Wastage? Is that fancy waste? Because I can tell you that using a 25-cent [.]. MORE >> -
B2B MARKETING BLOG | WEDNESDAY, FEBRUARY 6, 2013 B2B Marketing Personas and Me – A Love Story
m just looking for the stuff that makes sense and helps my team do a great job for our clients. After 20 years in the B2B marketing business, I have developed an affinity for what works. don’t worry about being fancy or trendy. That’s why I love personas. Personas are prototypical character sketches of [.]. Branding Marketing B2B Marketing personas MORE >> -
B2B MARKETING BLOG | MONDAY, AUGUST 10, 2009 Do you have good business karma? (Part 2)
This actually helps them in the long term and in the short term. Long-term, their referrals help their industry grow, which ultimately benefits all companies in that industry. IBM came back to him when they didn’t get much help from Digital Research. What can we business people learn from thousand-year-old yogi teachings? lot, I think, as illustrated by social networking’s growing popularity. That is why social networking is even catching on for B2B marketers. How else are the two practices related? Yoga teaches us to accept our flaws and those of others without judgment. MORE >> -
B2B MARKETING BLOG | THURSDAY, MARCH 12, 2009 Marketing Fluff
Bottom line, you can help your clients avoid marketing fluff by actively consulting with them and helping them find a point of view. In surfing my RSS feeds this morning, I came across this gem from Valeria Maltoni at the Conversation Agent blog. Rather than wax poetic about my findings, I urge you to read this yourself. MORE >>
- Word of the Week – Brand Equity B2B MARKETING BLOG | FRIDAY, MARCH 20, 2009
- PR does not stand for “press release” B2B MARKETING BLOG | WEDNESDAY, MAY 6, 2009
- Take Me Out to the Blog Game, Part II B2B MARKETING BLOG | MONDAY, JUNE 1, 2009
- Big 80s marketing will not return big online conversions B2B MARKETING BLOG | WEDNESDAY, JULY 15, 2009
- B2B Web Site Pet Peeves B2B MARKETING BLOG | WEDNESDAY, JULY 29, 2009
- From the (former) Editor’s Desk: The editorial calendar B2B MARKETING BLOG | MONDAY, AUGUST 10, 2009
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