If any of this is outside your wheelhouse and at all confusing, go find your “web guy” and ask him for help. Additionally, it will show you crawl errors and broken links that will help you fix any (sadly almost inevitable) port errors when you redo your blog. They are good at helping fix them, tho, just contact them.). A big part of lead gen is content, and the simplest content machine on the web is a blog. The blog is our corporate thought leadership beacon, and it’s good mojo for our partners (blogroll!).  But… you just broke part of your lead gen machine. Maybe not. MORE >>

The author, Melissa Miller, offers an interesting solution to help: a re-engagement campaign. She continues with a rationale and then a step-by-step guide to help you launch a campaign of your own. A metric caught my attention in a HubSpot blog post I came across today ( The Email Campaign you Need to Clean Your List & Re-Engage Subscribers ). According to the post, 25% of your marketing database will erode over the course of a given year. like it. The need for such a program is well documented. So what do you think? Is it data maintenance? Is it a combination of both? MORE >>

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. If you’re with one of the latter, these examples of B2B organizations doing it right (courtesy of the TopRank Online Marketing Blog ) might help you frame your argument. Enjoy! Top Twitter Tips You Should Start Using Today! Great for both new users, as well as a gentle reminder if you’ve been around a while. Enjoy. Top Twitter Tips You Should Start Using Today! MORE >>

ReachForce helps accelerate B2B lead conversions for over 400 leading companies such as Dassault Systemes, Eloqua, GXS, Marketo, ReadyTalk, and TripAdvisor. Austin, TX (PRWEB) October 30, 2012  — ReachForce announced that  B2B lead data enrichment of web forms  produced huge marketing and sales performance gains including a 20-day reduction in the time needed to build a complete prospect profile and a 40% increase in sales pipeline. The case study featured the gains achieved by a leading web analytics company using an Eloqua marketing automation system and a Siebel CRM. MORE >>

Eloqua has done an amazing job of connecting demand generation and marketing automation folks in a vibrant, helpful space where marketers routinely dig in on tough challenges, ask for — and receive — help from their peers, and trade insights to inform their purchase decisions. The Eloqua Topliners forum is one of the best resources on line for anything related to marketing automation best practice. If you haven’t been there, we suggest you visit – it’s terrific. Share and Enjoy. MORE >>