| | | B2B Internet Marketing Strategies | |  Help | 8 articles |
| Page 1 of 1 | Previous | Next | B2B INTERNET MARKETING STRATEGIES AUGUST 2, 2011 Best Buy’s Powerful Cloud API Marketing Strategy With help from Mashery, Best Buy was able to launch their first cloud API’s in just a few months and with a lot of practical guidance from Mashery on best practices in cloud API design. With larger revenue numbers driven by enterprise developers, Best Buy can afford to go beyond self-service support and work closely with enterprise development teams to help them build and launch e-commerce systems on top of Best Buy’s cloud API’s. Cloud API marketing is not optional anymore in many industries, especially retail, media and technology. Steve Bendt. | B2B INTERNET MARKETING STRATEGIES MAY 15, 2010 Debunking the Viral Coefficient Although it may be useful to help a VC determine if a portfolio company’s viral marketing is resulting in viral growth, the viral coefficient is virtually useless to marketers. Instead of helping a marketer discover how to make a marketing campaign go viral, the viral coefficient only tells the marketer after the fact that the company’s overall viral marketing efforts have already succeeded. To figure out how to get viral marketing growth, it helps to break down the viral coefficient into key components that we can either control or at least estimate. Congratulations! | | | | | |
| B2B INTERNET MARKETING STRATEGIES OCTOBER 13, 2010 Cloud Marketing Triggering an Application Land Rush As HootSuite’s CEO, Ryan Holmes, put it, “We’ve seen overwhelming demand among Internet marketing professionals who need an application like HootSuite to help them develop an organized, team-based approach to handling social media. As software and Internet companies boost revenues with cloud marketing , they’re effectively triggering a land rush of new and innovative applications that would not have been economically viable any other way. The advantages of building a product on top of another company’s cloud marketing platform can be quite compelling. Simon Stanlake. CTO, HootSuite. | B2B INTERNET MARKETING STRATEGIES MAY 15, 2010 Debunking the Viral Coefficient Although it may be useful to help a VC determine if a portfolio company’s viral marketing is resulting in viral growth, the viral coefficient is virtually useless to marketers. Instead of helping a marketer discover how to make a marketing campaign go viral, the viral coefficient only tells the marketer after the fact that the company’s overall viral marketing efforts have already succeeded. To figure out how to get viral marketing growth, it helps to break down the viral coefficient into key components that we can either control or at least estimate. Congratulations! | B2B INTERNET MARKETING STRATEGIES JULY 20, 2010 Maximizing the Time Value of Content They’re busy people with hectic schedules and they’re only willing to spend time and attention on something that will help them accomplish their missions. We all know about the time value of money. Getting money today is worth more than getting money tomorrow. But what happens when we turn the tables and look at the time value of content from the perspective of our prospects and customers? Answer: We find out that the further upstream a prospect is in our marketing funnel, the more the prospect places a heavy premium on the value of time. Jill Konrath. Everything else is noise. | B2B INTERNET MARKETING STRATEGIES JULY 27, 2010 Maximizing the Time Value of Content They’re busy people with hectic schedules and they’re only willing to spend time and attention on something that will help them accomplish their missions. We all know about the time value of money. Getting money today is worth more than getting money tomorrow. But what happens when we turn the tables and look at the time value of content from the perspective of our prospects and customers? Answer: We find out that the further upstream a prospect is in our marketing funnel, the more the prospect places a heavy premium on the value of time. Jill Konrath. Everything else is noise. | | | | | | | |
| - The 4 Essential B2B Value Propositions
The 4 essential value propositions can help you find the most effective value proposition you have to offer, but they’re simply too generic to make for effective marketing messages. How can you be sure you have just the right value proposition for your B2B product? Pick the wrong value proposition and your prospects won’t give you the time of day. Pick the right one and your products could sell like hot cakes. prefer to solve this dilemma with a framework that focuses on just 4 essential B2B value propositions: Increase revenues. Decrease costs. Save time. Reduce risk. MORE >> - The 4 Essential B2B Value Propositions
The 4 essential value propositions can help you find the most effective value proposition you have to offer, but they’re simply too generic to make for effective marketing messages. How can you be sure you have just the right value proposition for your B2B product? Pick the wrong value proposition and your prospects won’t give you the time of day. Pick the right one and your products could sell like hot cakes. prefer to solve this dilemma with a framework that focuses on just 4 essential B2B value propositions: Increase revenues. Decrease costs. Save time. Reduce risk. MORE >>
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