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| Page 1 of 1 | Previous | Next | B-TO-B LABS JUNE 29, 2010 Mapping the Tech Buyer’s Journey I’m really excited about the results as it points out a few key nuggets that will help further tailor content through the funnel to meet buyers objectives. Later today, I’m presenting the early results from a study aimed at understanding how technology buyers consume information at different stages of the funnel. The study will be | B-TO-B LABS JUNE 29, 2010 Mapping the Tech Buyer’s Journey I’m really excited about the results as it points out a few key nuggets that will help further tailor content through the funnel to meet buyers objectives. Later today, I’m presenting the early results from a study aimed at understanding how technology buyers consume information at different stages of the funnel. The study will be | | | | | | |
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