Today, I want to share these stories with you to help you better understand the power of social media and to hopefully inspire you to continue on your social media efforts or to jump in for the first time. Twitter helps me keep in touch with various clients and colleagues as well as better understand what people in my network "have on the brain". We ended up meeting and I was able to help this client out as much as I could in the short meeting time that we had. Twitter is a fantastic networking tool and it can help you maximize your travel time. How am I doing this? MORE >>

Let’s take a closer look at these sources of fear when it comes to pulling the email trigger to help marketers break free from their “email frequaphobia”. You can also take advantage of technology to at least help with the campaign execution piece. If your data is telling you that the majority of your database only received 2-3 emails within a three month time period, there may be an opportunity to send relevant content to your database to keep them engaged and maintain the brand awareness that helped get these subscribers in your database to begin with. MORE >>

Not a marketing sherpa (that name is already taken) but a marketing automation sherpa as my job is to guide marketers on a journey to help them reach their goals. I have the pleasure of welcoming a new bunch of Eloqua team members who we start off with a boot camp here in Toronto so they get to know each other and the rest of the company. m going to outline some of the cool things our customers do but I’ll also provide a short intro on what I do in my day to day. To make it easy for everybody, I like to describe my role as a sherpa for our customers. Personalize the Email Heading. MORE >>

Let’s get to some possible ideas that will help you improve the way that you collect information from your subscribers. You can try this out yourself here: [link] Let’s move on the second example from SmartBrief that can help you get your subscribers to update their information. Hi everyone. Between taking a nice vacation, recovering from the vacation and then work travel, the ‘old blog was collecting some dust. During my travels and discussions with customers, one of the items that keeps coming up is the need for clean, complete and accurate data. People lie. Seasons change. MORE >>

To help you with this task, I’m going to share a number of takeaways from a recent MarketingSherpa webinar that I attended titled “Top Tactics to Improve Email Relevancy and Deliverability” and included experts from MarketingSherpa and Return Path. It’s not too early to start planning for email campaigns you will be launching next year. In this post, I’ll provide a summary on some interesting. MORE >>