Anything Goes Marketing

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Improve Your Writing Style: Solve Their Problem, Not Yours

Anything Goes Marketing

Too many companies are too focused on what they want when they post updates on their social channels and don''t focus enough on how their message will help the people that they are I was recently inspired by this simple yet insightful post by Jonathan Greene from MarketingSherpa on how a small change in how you phrase items can mean the difference in the response you get on social media.

The Rules of Lead Generation Defined – Book Review

Anything Goes Marketing

For years I’ve been helping B2B marketers execute on their marketing strategies and at times I felt like I was working from scraps of information here and there that I have learned over the years. The issue was that there really wasn’t a guide for B2B marketers. We now have one: The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI by David T. Scott. David was kind enough. email marketing lead generation marketing metrics lead conversion Advocate Marketing social media lead management integrated marketing closed loop

Managing Your Social Network: Top Tools You Should Use

Anything Goes Marketing

Here's the problem: my role is all about helping out customers and providing the best. After having my kids I took a step away from social media except for posting adorable pics of my kids on Facebook. That's about all I had time for - so I thought. My thought process was driven by a severe lack of sleep (which still exists) and a desire to focus on my core tasks which included leading my team. social media RSS customer service social bookmarking Twitter online communities social networks

Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

Having a “new user/customer” campaign can help people that aren’t familiar with your product get better acquainted. This is typically a series of emails sent over a period of time that helps keep your company top of mind for potential customers. One of the themes for marketers in 2009 is “doing more with less”. white paper, webinar, etc.), send an email with a link to it”. Trial tips.

B2B Loyalty, The B2C Way

Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers

Tips to Improve How You Segment Your Database

Anything Goes Marketing

Let’s get to some possible ideas that will help you improve the way that you collect information from your subscribers. You can try this out yourself here: [link] Let’s move on the second example from SmartBrief that can help you get your subscribers to update their information. Hi everyone. People lie. Seasons change. People change. How did Avid do this? Good luck! Until next time.

How To Build a Lead Nurturing Culture Part I

Anything Goes Marketing

This may mean sequestering experts from all over your company to help create this content or hiring content professionals. Are any of you out there new fathers? My biggest inspiration for this post was re-reading Jim Collins’ famous Good to Great. remember reading it years ago and recalling how it guided some of my career choices as well my management style. 20 Formats to Consider. Chad H.

10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

Will it drive more traffic and help you get further bang for your email buck? I was told that every blog needs a "top 10 post" and I thought today would be a good day to write one on a topic that is growing in popularity. That topic is Twitter and how best to use this tool for your B2B marketing efforts. thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Let me know what you think and if you have additional tips (let's see if Darren Rowse from Twitip is listening) 10 Tips for Using Twitter And Email Marketing for B2B 1. Most likely.

Looking for some helpful business blogs?

Anything Goes Marketing

These blogs will: Help you improve your search ranking Improve your blog copy (content) Provide eternal life. It's the end of the month so here is my monthly blog roll or blogtipping as Easton calls it. Ok - no one has written a blog about that yet (at least that I know of). Awesome job! Business Blog Consulting - This contains auuthors from some of the biggest and best out there. Chad H.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

Customer Service at its Best: Wind Mobile

Anything Goes Marketing

Have a look at these and see if you’re company is following them: Easy Access to Customer Support : This is a no-brainer yet there are many companies out there that make you jump through many hoops to get the help you need. Activating my phone could not have been easier and they were helpful in porting over my old number from my previous carrier (a newer development in Canada).

Wake up and Send More Email

Anything Goes Marketing

Let’s take a closer look at these sources of fear when it comes to pulling the email trigger to help marketers break free from their “email frequaphobia”. ”We don’t have anything good to send to our database” There is an inherent issue with this statement. You can also take advantage of technology to at least help with the campaign execution piece. Social media highlights.

5 Marketing Automation Email Tips

Anything Goes Marketing

Not a marketing sherpa (that name is already taken) but a marketing automation sherpa as my job is to guide marketers on a journey to help them reach their goals. To make it easy for everybody, I like to describe my role as a sherpa for our customers. In this post, I’m going to outline some tips you can use to engage or reengage your email subscribers. Personalize the Email Heading. Chad H.

5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

There are a lot of experts in your area that are willing to help you so have a look at LinkedIn Answers. Find out who the people that contribute the most and try and help them out if they need it. They will hopefully help you in return. It helps me easily add people to my Twitter and LinkedIn communities – check it out. 5. Most likely, you are being mentioned.

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

At Eloqua Experience, there was a focus on helping marketers better understand the different aspects of social media, how to better leverage social media, and why they need to leverage it. EE09 rhonda : #EE09 marketers shld work w/ the sales team to help define a qualified lead for scoring. But DON'T ask them to help you prioritize assets! Because it’s real. It’s in the moment.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

It would be very helpful to see which channels combined with email were the most successful in certain situations. Marketers are looking for benchmark data to help them make decisions on how to maximize their marketing dollars and these types of metrics could really help. You may be saying – wait a minute, ski jumping is an Olympic event so what’s the problem? Tweet This!

Latest B2B Marketing Trends From SiriusDecisions Summit 09

Anything Goes Marketing

megheuer # sds09 megheuer : Sales is protective of customers and late-stage deals; marketing needs give options, not mandates, to help at this stage # sds09 @tjaros jblock : 72% of B2B orgs can segment the customers and prospects in their marketing database. Unfortunately, I wasn’t able to go (not without trying!) amyblack : # sds09 how do you increase adoption? Chad H.

Sharing Space: Marketing and Sales

Anything Goes Marketing

Over Me SiriusDecisions , a leading source for business-to-business sales and marketing best-practice research and data, recently indicated that while the sales team may be suffering, best in class companies are repositioning their marketing strategies and tactics to help them out. personally wouldn’t have it any other way. They should repaint the white lines and repave the cracked pavement.

Social Media Success Stories

Anything Goes Marketing

Today, I want to share these stories with you to help you better understand the power of social media and to hopefully inspire you to continue on your social media efforts or to jump in for the first time. Twitter helps me keep in touch with various clients and colleagues as well as better understand what people in my network "have on the brain". How am I doing this? Beautiful day!

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

Lead Management and Football

Anything Goes Marketing

They are expected to make the impossible catches, score the winning touchdowns and throw the odd block to help their team move down the field and score. In one of my meetings these past few weeks I was thinking of an analogy where I could break down the lead management process into much simpler terms so everyone could understand their roles - this is where football comes in. Why football?

Twitter and Customer Service - Potential PR Nightmare

Anything Goes Marketing

Frank mentions the importance of Comcast's Twitter presence in "being there and helping". This should be central in your decision making process on Twitter - how can I best help my customer. Here is a post by Melanie Seasons on a successful customer resolution via Twitter: Frank Eliason: Helping Comcast suck a little bit less. Now back to our story). Set the right expectations.

How to Prevent List Attrition yet Drive Event Attendance

Anything Goes Marketing

While the product that a customer has purchased can help you segment them, is that what they are truly interested in and can you go further in your segmentation (say based on their title or geography)? This week's blog post was inspired by an idea by Yaro Starak over at Entrepreneurs-journey.com who suggested to look for blog ideas by scanning Facebook groups. working? Chad H.

The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

focused my research this week on how I can help my customers build out a demand waterfall as defined by the smart people over at SiriusDecisions. When I say that you should become an eco-marketer, I don't mean that you should add some corny green recycle image to your website (who would do that?) or support a "Save the Whales" campaign. Here are my recommendations: Reuse your webinars.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

How Email Deliverability and Relevancy are Directly Related

Anything Goes Marketing

To help you with this task, I’m going to share a number of takeaways from a recent MarketingSherpa webinar that I attended titled “Top Tactics to Improve Email Relevancy and Deliverability” and included experts from MarketingSherpa and Return Path. It’s not too early to start planning for email campaigns you will be launching next year. In this post, I’ll provide a summary on some interesting.

Landing Page Optimization: Mini Case Study

Anything Goes Marketing

I'm always looking to help out marketers with their landing pages ever since I went to the Marketing Experiments Landing Page Workshop earlier this year (yes, it was in Florida and no, I didn't just go to the beach!). From time to time, I check out MarketingProf's Know How Exchange where people post their marketing questions and I try and help out. Here's why: a. What's in it for me?

PPC 2

Lead Nurturing - How to track ROI?

Anything Goes Marketing

That's it for now - hopefully this was helpful. The concept of lead nurturing is something that is complex for some but very straightforward for others. To keep it simple, I look at it as a way of keeping your company top of mind to your potential customers or existing customers who are qualified but not yet ready to buy. The shift that I've seen is to automate the process using technology.

Newsletter Content that Engages Your Marketing Database

Anything Goes Marketing

How is that going to help me finish my work for the day? Take a minute out of your day and have a look at this ad (it's worth it): Yes, this is an ad but what is appealing is the message. This is not about beer. This is not enticing you to go out and drink beer. They succeeded with this ad. Who are you Writing Your Newsletters for? So what? Why do I care about that? Chad H.

Lead Scoring Has Drastically Changed – How do You Measure up?

Anything Goes Marketing

Taking a look back and reliving great times in your life provides perspective and helps explain how things have. With my son Matthew turning one this week, I’m feeling a bit nostalgic. I dug up and started contributing to a personal online journal that I hadn’t touched since 2004, reviewed pictures from past trips with my wife, and reflected on memories that I’ve had in my first year as a dad.

The Right Way to Generate More Leads on Your Site

Anything Goes Marketing

hope that this post has been helpful and I should be adding some additional findings from my landing page workshop experience. It's been a very busy month with lots of travel thrown in. From that conference, combined with a very good study on email tactics in retail I've been inspired to write a post on this topic. What's in it for me? For example: "Send me Product Alerts". Test, test, test.

Latest Trends in Email Marketing: RSS and Calendar Reminders

Anything Goes Marketing

Trend #2: Helping Your Customers/Prospects Organize Themselves This tip/technology isn't new but it's now easier and thus has many more implications. As we move into a new week there are some interesting trends and technology enhancements that will start to change the way that B2B companies use email. For those that are thinking "email is email - how can it change?", keep reading. know I do.

Are Webisodes Just for B2C? Who Hired Bob?

Anything Goes Marketing

We'll see if this site brings about the desired objectives but I think it's a step in the right direction on how to use video and user generated content (of course the fact that I'm blogging about this probably helps. Kraft has an interesting new microsite that follows the life of Bob at his workplace and his quest to replace the existing coffee machine with a Kraft Tassimo. Possibly.

Lessons Learned in Cost Rica - Being Customer Centric

Anything Goes Marketing

Thanks for help making our trip a great one My brain is slowly de-fogging from my trip to Costa Rica. My wife and I had a wonderful jammed pack week full of tours, hikes and R&R at the beach. Beyond the beauty of this country and the relaxing siestas in the sun, I was reminded of a valuable lesson - go above and beyond for your customers. Whatever we needed, they provided for us. Chad H.

Resources on Aligning Marketing and Sales for B2B Companies

Anything Goes Marketing

If you somehow stumbled on this post and said "Yes, this is just what I was looking for and will help save our company" you really need to get a hold of yourself! Tips to Improve Sales Follow-up & Close More Leads: This post provides some quick tips that can help you steer marketing and sales teams through the rough waters of alignment. Need to Improve Salespeople’s Behaviors?

Email and Video: Tactics you can use Today

Anything Goes Marketing

These can be corny but if you're a growing company and you want to attract the top people, use video to help paint the picture of who you really are. I may be getting older but I had a crazy flashback yesterday. One commercial stood out - a new video phone that is being offered by a mobile carrier up here called Rogers (Verizon is the equivalent the US). Looks difficult? percent. HR videos.

Google is brilliant! Help nerds find love!

Anything Goes Marketing

You have to love the idea of Google Romance. How better to keep people from using your product (especially the techno geeks) then by offering the best offer of them all: love. Crazy smart!! What will they come up with next?? C. PPS - The joke is on you because it was actually an April fool's joke by Google but wasn't it awesome??? Great way to drive traffic to your site and use humour. Google Romance has inspired me. PPS - Here is a site on the top 100 April Fool's Hoaxes

How do Marketers Measure Online Marketing?

Anything Goes Marketing

In addition, email ROI is decreasing but there are ways to leverage email with other marketing channels such as search, direct mail, podcasts and videos to help increase the effectiveness of email. While there is a big push these days to get to the true ROI of your online marketing campaigns, we don't seem to be there yet. Happy marketing! Chad H.

How to Adjust Your Landing Pages For Search

Anything Goes Marketing

The content should be easy to follow and the user should be able to quickly decide if this company can help them or if they need to try again. Using bulleted points also helps the reader quickly scan the page. Does your website have a home page? site can now have multiple home pages depending on what search query was used to end up on your website. Now what? If you do, keep it short.