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The Rules of Lead Generation Defined – Book Review

Anything Goes Marketing

For years I’ve been helping B2B marketers execute on their marketing strategies and at times I felt like I was working from scraps of information here and there that I have learned over the years. The issue was that there really wasn’t a guide for B2B marketers. We now have one: The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI by David T. Scott. David was kind enough. email marketing lead generation marketing metrics lead conversion Advocate Marketing social media lead management integrated marketing closed loop

Improve Your Writing Style: Solve Their Problem, Not Yours

Anything Goes Marketing

Too many companies are too focused on what they want when they post updates on their social channels and don''t focus enough on how their message will help the people that they are I was recently inspired by this simple yet insightful post by Jonathan Greene from MarketingSherpa on how a small change in how you phrase items can mean the difference in the response you get on social media.

Managing Your Social Network: Top Tools You Should Use

Anything Goes Marketing

Here's the problem: my role is all about helping out customers and providing the best. After having my kids I took a step away from social media except for posting adorable pics of my kids on Facebook. That's about all I had time for - so I thought. My thought process was driven by a severe lack of sleep (which still exists) and a desire to focus on my core tasks which included leading my team. social media RSS customer service social bookmarking Twitter online communities social networks

HP Gets it Right With Their "Change Artists" Lead Generation Campaign

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Obviously they will indirectly discuss how HP helped solve their business challenges but what better way to do this then to tell a story via a video conversation with executives just like the target audience that they are going after. Arguably the whole concept of comments on a blog make blogs authentic and entertaining. This is simply brilliant. Anyways, great concept HP - keep it up!

B2B 30

Content Marketing Playbook: Strategy and Roadmap

cultivated every internal asset that could help them. outside help when needed. that’s proven to work—one we’ve refined after helping. that sports an audience of over 300,000 readers. “We want to try to help marketers first,” Fishkin says. If you can help people solve their. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. emerge.

Integrated marketing campaigns using YouTube!

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PS - Just found this article called " How multiple channels help refine its Internet game plan " which means I'm not the only one that spotted this great marketing job that these gusy are doing. Thinking about a new marketing campaign to promote a new product? Sounds difficult eh? Check out the video below from Don't have enough money for a TV ad? Simplify this.

Tips to Improve How You Segment Your Database

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Let’s get to some possible ideas that will help you improve the way that you collect information from your subscribers. You can try this out yourself here: [link] Let’s move on the second example from SmartBrief that can help you get your subscribers to update their information. Hi everyone. People lie. Seasons change. People change. How did Avid do this? Good luck! Until next time.

How To Build a Lead Nurturing Culture Part I

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This may mean sequestering experts from all over your company to help create this content or hiring content professionals. Are any of you out there new fathers? My biggest inspiration for this post was re-reading Jim Collins’ famous Good to Great. remember reading it years ago and recalling how it guided some of my career choices as well my management style. 20 Formats to Consider. Chad H.

Wake up and Send More Email

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Let’s take a closer look at these sources of fear when it comes to pulling the email trigger to help marketers break free from their “email frequaphobia”. ”We don’t have anything good to send to our database” There is an inherent issue with this statement. You can also take advantage of technology to at least help with the campaign execution piece. Social media highlights.

Content Methodology: A Best Practices Report

It also helps maintain relationships with vendors, agencies, and. suppliers, and can help facilitate corporate communications and build company culture. The studio helps unify the company around a. Ultimately, a strong content methodology can help get you there. and triggers, which will help inspire different content types and formats that can be. help address?

10 Tips for Using Twitter And Email Marketing for B2B

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Will it drive more traffic and help you get further bang for your email buck? I was told that every blog needs a "top 10 post" and I thought today would be a good day to write one on a topic that is growing in popularity. That topic is Twitter and how best to use this tool for your B2B marketing efforts. thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Let me know what you think and if you have additional tips (let's see if Darren Rowse from Twitip is listening) 10 Tips for Using Twitter And Email Marketing for B2B 1. Most likely.

5 Mistakes B2B Marketers Need to Avoid in 2010

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There are a lot of experts in your area that are willing to help you so have a look at LinkedIn Answers. Find out who the people that contribute the most and try and help them out if they need it. They will hopefully help you in return. It helps me easily add people to my Twitter and LinkedIn communities – check it out. 5. Most likely, you are being mentioned.

Lead Management and Football

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They are expected to make the impossible catches, score the winning touchdowns and throw the odd block to help their team move down the field and score. In one of my meetings these past few weeks I was thinking of an analogy where I could break down the lead management process into much simpler terms so everyone could understand their roles - this is where football comes in. Why football?

Lead Scoring Has Drastically Changed – How do You Measure up?

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Taking a look back and reliving great times in your life provides perspective and helps explain how things have. With my son Matthew turning one this week, I’m feeling a bit nostalgic. I dug up and started contributing to a personal online journal that I hadn’t touched since 2004, reviewed pictures from past trips with my wife, and reflected on memories that I’ve had in my first year as a dad.

Staffing and Launching Your Content Marketing Program

to help you get that promotion. We want to try and help marketers. helpful to keep your goals focused on the audience you want to serve. helping people tell amazing stories instead of polluting the web with me- diocrity, and in the power of ditching intrusive advertising in favor of great. But while freelance resources can be a great help, it’s. Introduction 3 II.

Resources on Aligning Marketing and Sales for B2B Companies

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If you somehow stumbled on this post and said "Yes, this is just what I was looking for and will help save our company" you really need to get a hold of yourself! Tips to Improve Sales Follow-up & Close More Leads: This post provides some quick tips that can help you steer marketing and sales teams through the rough waters of alignment. Need to Improve Salespeople’s Behaviors?

Looking for some helpful business blogs?

Anything Goes Marketing

These blogs will: Help you improve your search ranking Improve your blog copy (content) Provide eternal life. It's the end of the month so here is my monthly blog roll or blogtipping as Easton calls it. Ok - no one has written a blog about that yet (at least that I know of). Awesome job! Business Blog Consulting - This contains auuthors from some of the biggest and best out there. Chad H.

Customer Service at its Best: Wind Mobile

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Have a look at these and see if you’re company is following them: Easy Access to Customer Support : This is a no-brainer yet there are many companies out there that make you jump through many hoops to get the help you need. Activating my phone could not have been easier and they were helpful in porting over my old number from my previous carrier (a newer development in Canada).

5 Marketing Automation Email Tips

Anything Goes Marketing

Not a marketing sherpa (that name is already taken) but a marketing automation sherpa as my job is to guide marketers on a journey to help them reach their goals. To make it easy for everybody, I like to describe my role as a sherpa for our customers. In this post, I’m going to outline some tips you can use to engage or reengage your email subscribers. Personalize the Email Heading. Chad H.

Study: How Much of Your Content Marketing Is Effective?

on non-audience-relevant sites in the hope of getting more con- tent out there and the vain hope of helping our SEO.” can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. Copyright © 2015 Contently. All rights reserved. By Jordan Teicher Study: How Much of Your Content. Marketing is Effective?

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

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At Eloqua Experience, there was a focus on helping marketers better understand the different aspects of social media, how to better leverage social media, and why they need to leverage it. EE09 rhonda : #EE09 marketers shld work w/ the sales team to help define a qualified lead for scoring. But DON'T ask them to help you prioritize assets! Because it’s real. It’s in the moment.

Email Marketing Metrics You Should be Tracking

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It would be very helpful to see which channels combined with email were the most successful in certain situations. Marketers are looking for benchmark data to help them make decisions on how to maximize their marketing dollars and these types of metrics could really help. You may be saying – wait a minute, ski jumping is an Olympic event so what’s the problem? Tweet This!

Latest B2B Marketing Trends From SiriusDecisions Summit 09

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megheuer # sds09 megheuer : Sales is protective of customers and late-stage deals; marketing needs give options, not mandates, to help at this stage # sds09 @tjaros jblock : 72% of B2B orgs can segment the customers and prospects in their marketing database. Unfortunately, I wasn’t able to go (not without trying!) amyblack : # sds09 how do you increase adoption? Chad H.

Sharing Space: Marketing and Sales

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Over Me SiriusDecisions , a leading source for business-to-business sales and marketing best-practice research and data, recently indicated that while the sales team may be suffering, best in class companies are repositioning their marketing strategies and tactics to help them out. personally wouldn’t have it any other way. They should repaint the white lines and repave the cracked pavement.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Would spending more money help? tools can help companies maximize their efficiency. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. But brands.

Social Media Success Stories

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Today, I want to share these stories with you to help you better understand the power of social media and to hopefully inspire you to continue on your social media efforts or to jump in for the first time. Twitter helps me keep in touch with various clients and colleagues as well as better understand what people in my network "have on the brain". How am I doing this? Beautiful day!

Twitter and Customer Service - Potential PR Nightmare

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Frank mentions the importance of Comcast's Twitter presence in "being there and helping". This should be central in your decision making process on Twitter - how can I best help my customer. Here is a post by Melanie Seasons on a successful customer resolution via Twitter: Frank Eliason: Helping Comcast suck a little bit less. Now back to our story). Set the right expectations.

How to Prevent List Attrition yet Drive Event Attendance

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While the product that a customer has purchased can help you segment them, is that what they are truly interested in and can you go further in your segmentation (say based on their title or geography)? This week's blog post was inspired by an idea by Yaro Starak over at who suggested to look for blog ideas by scanning Facebook groups. working? Chad H.

The Recession is Here - Time to Become an Eco-Marketer

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focused my research this week on how I can help my customers build out a demand waterfall as defined by the smart people over at SiriusDecisions. When I say that you should become an eco-marketer, I don't mean that you should add some corny green recycle image to your website (who would do that?) or support a "Save the Whales" campaign. Here are my recommendations: Reuse your webinars.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

How Email Deliverability and Relevancy are Directly Related

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To help you with this task, I’m going to share a number of takeaways from a recent MarketingSherpa webinar that I attended titled “Top Tactics to Improve Email Relevancy and Deliverability” and included experts from MarketingSherpa and Return Path. It’s not too early to start planning for email campaigns you will be launching next year. In this post, I’ll provide a summary on some interesting.

Landing Page Optimization: Mini Case Study

Anything Goes Marketing

I'm always looking to help out marketers with their landing pages ever since I went to the Marketing Experiments Landing Page Workshop earlier this year (yes, it was in Florida and no, I didn't just go to the beach!). From time to time, I check out MarketingProf's Know How Exchange where people post their marketing questions and I try and help out. Here's why: a. What's in it for me?

Lead Nurturing - How to track ROI?

Anything Goes Marketing

That's it for now - hopefully this was helpful. The concept of lead nurturing is something that is complex for some but very straightforward for others. To keep it simple, I look at it as a way of keeping your company top of mind to your potential customers or existing customers who are qualified but not yet ready to buy. The shift that I've seen is to automate the process using technology.

Newsletter Content that Engages Your Marketing Database

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How is that going to help me finish my work for the day? Take a minute out of your day and have a look at this ad (it's worth it): Yes, this is an ad but what is appealing is the message. This is not about beer. This is not enticing you to go out and drink beer. They succeeded with this ad. Who are you Writing Your Newsletters for? So what? Why do I care about that? Chad H.

Evangelizing a Content Marketing Program

how content marketing helps generate. strengths, and where do you need outside help? “ The entire ecosysystem is competing. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Why This Guide 6 III. Marriott, then 76.

The Right Way to Generate More Leads on Your Site

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hope that this post has been helpful and I should be adding some additional findings from my landing page workshop experience. It's been a very busy month with lots of travel thrown in. From that conference, combined with a very good study on email tactics in retail I've been inspired to write a post on this topic. What's in it for me? For example: "Send me Product Alerts". Test, test, test.