Agile B2B Copywriter

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Three Tips for Easy Editorial Calendars

Agile B2B Copywriter

It helps you: Ensure you have content for each part of the buying cycle. Build a structure to help you manage freelancers and in-house content creators. Once you have some practice at working with a calendar you can see how much detail is helpful for you. Tweet We’ve all heard it. I see the reminders practically every week in one form or another. Get an editorial calendar.

K’s Top Five for the Week – March 20

Agile B2B Copywriter

And that’s what this week’s picks will help you do. But that’s just one reason why you may need to call in some help. Hope you find this week’s picks to be helpful and informative. Heck there’s tons of free resources to help you do it. Tweet This week’s list of top five picks talks a lot about content. But to get results you have to do content right. It isn’t quick.

K’s Top Five for the Week – February 27

Agile B2B Copywriter

The other four picks have some gems to help you with your content marketing program. Whether you’re looking to bust some myths, integrating social media, wondering about the importance of good design, or trying to figure out what’s going wrong (or right) with your content marketing program, there’s a post to help you out. Tweet. Enjoy! Where is the disconnect? Share this on Facebook.

K’s Top Five for the Week – February 6

Agile B2B Copywriter

Sorry it’s been so long. I’ve rounded up five articles that I think you’ll find helpful for this week’s top five. Do you find these weekly roundups helpful? In this great post, Austin McGraw shows you exactly what a value proposition is and how a PPC can help you be focused and see what actually resonates. Tweet Hi everyone, As you can see I’m back to posting again this week.

Content Marketing Playbook: Strategy and Roadmap

cultivated every internal asset that could help them. outside help when needed. that’s proven to work—one we’ve refined after helping. that sports an audience of over 300,000 readers. “We want to try to help marketers first,” Fishkin says. If you can help people solve their. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. emerge.

K’s Top Five for the Week – April 17

Agile B2B Copywriter

Tweet This week’s list of picks has some good tips for helping you make the most of your content marketing program. With the age of the Internet and marketing tools, most things are measurable and that can help you build reliable, repeatable results. Check out this post to see how different types of data can help your marketing program. Hope you enjoy this week’s picks!

K’s Top Five for the Week – March 27

Agile B2B Copywriter

Tweet This week, my list of top five picks focuses on how to help you improve your content. Whether you need to identify more than one ideal customer profile, use more numbers in your writing, or simply make sure your content doesn’t get screwed up there’s some tips here to help you. Enjoy! That’s double the industry benchmark. Don’t miss this one. It’s awesome. Here’s a hint.

6 Keys for Creating Compelling White Papers

Agile B2B Copywriter

Here’s my list of six things that will help you make your next white paper as compelling and effective as it can be. #1 – Write to a single ideal prospect. Visuals help break up the large amount of text in most white papers. They’ll help your visual learners retain the information. What was at the top of the list? White papers. And that’s ok. might see it. Make it snappy.

3 Reasons Why You Need a Creative Brief

Agile B2B Copywriter

creative brief will help you do exactly that. And it should help ensure everyone understands and is working toward the same goal. They’ll help you get a good start. Tweet When you think “creative brief” you may automatically think “ad agency.” And that’s ok. Creative briefs are well within the traditional stomping grounds of agencies. Many won’t start a project without one.

How to Use Analytics to Help Your Blog

Agile B2B Copywriter

We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. Online Copywriting Tips and How to Website Copywriting

The Small Business Social Media Advantage

Agile B2B Copywriter

ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide. Tweet Today's  post from the Chamber of Commerce features advice on how small businesses can use social media to their advantage. Social media is so widely used that some would argue it is becoming ineffective.

Content Methodology: A Best Practices Report

It also helps maintain relationships with vendors, agencies, and. suppliers, and can help facilitate corporate communications and build company culture. The studio helps unify the company around a. Ultimately, a strong content methodology can help get you there. and triggers, which will help inspire different content types and formats that can be. help address?

K’s Top Five for the Week – December 3

Agile B2B Copywriter

And whether you’re an old content marketing pro or just getting started, this week’s top five list will have something that will help you stand out. Tweet This week’s list of picks features articles and posts with a heavy emphasis on content marketing. As you’ll see in the article from eMarketer, content marketing isn’t really an option anymore. It’s a must-have. Enjoy! Post on Google Buzz.

K’s Top Five for the Week – November 19

Agile B2B Copywriter

Whether its calls to action, landing pages, or making your site mobile-friendly, you'll find something to help your web marketing efforts. The last couple of picks feature information that can help improve your B2B marketing processes. Hope you find something you find helpful. Leave a comment if you’ve found an especially helpful tidbit this week. I’d love to hear about it.

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K’s Top Five for the Week – October 1

Agile B2B Copywriter

Enjoy this week’s picks and let me know which ones you found to be most helpful. Tweet Boy the weather has turned here in Ohio over the last week. Talk about going from the dog days of summer to fall-time breezes! But I was ready for the change. If you want to change some thinking and turn assumptions on their head, I’ve got a couple of posts for you. All are great reads. Until next week!

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Help Google help you optimize your content for search

Biznology

The post Help Google help you optimize your content for search appeared first on Biznology. It’s really hard to get Google’s attention. Content marketing is indeed a silver bullet — why do you think I’m writing this — but there are ways of wooing search engines beyond starting a blog. Google loves structured data. Bourbon Mashed Sweet Potatoes.

Staffing and Launching Your Content Marketing Program

to help you get that promotion. We want to try and help marketers. helpful to keep your goals focused on the audience you want to serve. helping people tell amazing stories instead of polluting the web with me- diocrity, and in the power of ditching intrusive advertising in favor of great. But while freelance resources can be a great help, it’s. Introduction 3 II.

17 Helpful SEO Tools and Tool Reviews

Webbiquity

Which SEO tools are most helpful in conducting a site audit? Helpful SEO Tools. Ian Cleary (again) explains how to use Google’s free tools to help out with SEO efforts; not just the obvious ones (e.g., For nearly as long as there have been people working on search engine optimization, there have been SEO tools. Which tools are best for local SEO? Competitive analysis?

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New Tool Helps Marketers Use Email Deliverability Data

It's All About Revenue

Email Deliverability is one of the most important, but also one of the most overlooked and misunderstood aspects of email marketing. Just about all RFPs that go out in our industry contain multiple questions about deliverability. Marketers know that getting messages to the Inbox is critical to the overall success of their program. Those numbers are right at your fingertips. Product News

How Predictive Intelligence Helps B2B Marketers with Buyer Targeting

SalesPredict

Predictive intelligence can help identify and analyze behavior and intent data to provide a 360-degree view of prospects and their paths to purchase. Predictive solutions can help your organization uncover hidden "breadcrumbs" of previously uncaptured data from across the web that reveal buyer intent. Improve demand gen results by targeting in-market buyers. How bad is it?

5 Email Metrics to Help Diagnose Your Mistakes

Act-On

Analyzing email metric reports is an excellent way to help review and sometimes diagnose issues with your targeting, data, or even deliverability. This metric will help tell you the mailable status of a list, each time you send. It’s then counted into a spam complaint ratio, which the ISP uses to help determine whether future email sends should be blocked. Certainly.

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Study: How Much of Your Content Marketing Is Effective?

on non-audience-relevant sites in the hope of getting more con- tent out there and the vain hope of helping our SEO.” can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective?

21 Questions To Help You Define Your Content Marketing Strategy

B2B Marketing Insider

My mission was: To help businesses of every size to improve their marketing efforts through better stories that connect with people. To help brands scale their content marketing efforts so they can reach their customers in an affordable way by earning their attention instead of buying it. Content Marketing is still relatively new to many of us and we’re here to help.

The H.E.L.P. Method For Writing Business Content

It's All About Revenue

Content should foster helpfulness and facilitate improvement. " Of course buyers care about this content as it helps them benchmark their companies, as well as the solutions they’re considering implementing, but what good is a chest-beating blog post when it comes down to real business? After all, we get by “ with a little help from our friends.”

Help. I’m enslaved by my smartphone.

grow - Practical Marketing Solutions

The post Help. I’m enslaved by my smartphone. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Brooke B. Sellas, {grow} Contributing Columnist. I’m a terrible sleeper. It started when I was around 22; my anxiety would peak juuust as it was time to get in bed and I’d go over my list. My device: Keeps the time (I don’t wear a watch).

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How Engaging Content Helps You Improve Your Search Rankings

Visually

This free service helps website owners and developers monitor and maintain their website presence in Google Search results. Fortunately for us, Google publishes  Webmaster Guidelines   to help website owners, developers, and search engine optimization (SEO) specialists better understand its needs and preferences. How Google Interprets Helpfulness. How Google Works.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

Would spending more money help? tools can help companies maximize their efficiency. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. But brands.

48 Instagram Stats That'll Help You Improve Your Posting Strategy

Hubspot

Read on to uncover more Instagram stats that'll help you get ideas and improve your own Instagram posting strategy. With over 400 million active users , brands are quickly recognizing the need to have a presence on Instagram. But how do they know what's "smart"? That's where the data comes in. See #32.). Or that brands posted an average of 4.9 times per week on Instagram in 2015? Source ).

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10 Tips To Help You Conduct A Superb Video Interview

B2B Marketing Insider

By Alex Poulos, LaunchPad Media Interviews can help you create great video content if the “talking heads” sound genuine and interesting. The post 10 Tips To Help You Conduct A Superb Video Interview appeared first on Marketing Insider Group. But how can you elicit from people who aren’t professional actors the kind of sound-bites an editor needs to tell a captivating story?

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Lead Nurturing: How a social business strategy can help you move from selling to helping your prospects

B2B Lead Generation Blog

Tweet At MarketingSherpa Lead Gen Summit 2013 , I had the privilege of sitting in on a session with Todd Wilms, Head of Social Strategy, and Adriel Sanchez, VP, Demand Generation, both of SAP , as they discussed how they use a business model called “social business” to help their teams across the globe engage local audiences. will need help from social media to remain effective.

How Content Marketing Can Help Ensure Customer Retention

B2B Marketing Insider

The post How Content Marketing Can Help Ensure Customer Retention appeared first on Marketing Insider Group. Having a balanced business model is the end all be all for every company. strong sales team doesn't do any good if your business can't retain its customers. Content Marketing

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B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

How Event Technology Helps B2B Marketers Increase Customer Engagement [Interview]

KoMarketing Associates

Salespeople are commonly sent to events with no technology to help them keep track of conversations or let them know which of their contacts are there.”. B2B marketers should make events a key focus for 2016, but they need to make sure they have the right technology to help them use events to accelerate the pipeline.”. HOW CRITICAL IS EVENT MANAGEMENT TECHNOLOGY TO MARKETERS?

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Can Video Help To Humanize Your Brand?

B2B Marketing Insider

The post Can Video Help To Humanize Your Brand? I have spoken before about the importance of visual content. And the need to bring humor and emotion into our content marketing efforts. But the world is now  swimming in content  and information. We are struggling in a growing battle for customer attention. Some of us are trying to change our approach to the way we tell stories.

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Tools that help generate blogging ideas

Biznology

Here are some tools that can help fuel your creative juices and find some great writing topics. Portent is a fun site that helps you hash out an idea or a title for a blog by just entering a keyword or key phrase into the free online tool. Not all of the ideas may work, but they will likely help give you a boost or an idea you didn’t have before. Quora. Portent. Soolve.

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Tools that help monitor and measure social traffic

Biznology

Media intelligence and monitoring tools can help you make sure that your social media efforts are achieving the goals you set forth. Today we will explore different tools that help monitor traffic and the effectiveness of your social media campaigns. You should choose the tools that help you become the most effective with your social media marketing and press relations.

Evangelizing a Content Marketing Program

how content marketing helps generate. strengths, and where do you need outside help? “ The entire ecosysystem is competing. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Why This Guide 6 III. Marriott, then 76.

5 Ways Marketing Can Help Sales Succeed

It's All About Revenue

Doing so can help the two team up to establish goals that are realistic and communicated to all. This helps keep the Sales team in check (“There’s no way we can quadruple sales in 30 days!”) ”) as well as helps Marketing understand how to position their campaigns to support Sales’ goals. This not only gives direction for marketing campaigns, but also helps Sales realize its internal goals numbers-wise. 3. For example, if you use project management software, add sales reps in so they can be assigned tasks to help marketing out. 4.

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How Big Data and Marketing Analytics Help Sales

Crimson Marketing

How to use Big Data to help sales. By listening to what information buyers have access to, and studying buyer behavior through B2B marketing technology, CMOs and their marketing teams are in a position to help the sales team directly. The post How Big Data and Marketing Analytics Help Sales appeared first on. Marketing analytics is the answer. Try googling the words “Big Data.”

How to Have a Super Productive Weekend: 12 Helpful Tips

Hubspot

When composers get stuck writing a piece of music, for example, it's not uncommon for them to switch to a different instrument to help get over their writer's block. The different instrument helps them think about the "problem" in a different way. This'll help you quickly figure out which of the items on your to-do list will have the most immediate impact in the least amount of time.

Getting lithe with a little help from my FitBit friends

Biznology

The post Getting lithe with a little help from my FitBit friends appeared first on Biznology. I was an early adopter of FitBit devices:  Fitbit Tracker , Fitbit Ultra, Fitbit One, and now my Fitbit Flex. Then, last October, FitBit snuck in something they call Challenges. And it’s magnificent. FitBit Has a Posse. Beth Kanter is Kind of a Badass. Until now. Bonus! Goal Day is new.

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B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

7 Helpful Resources Every Email Marketer Should Bookmark

Hubspot

To help you make sense of all the email marketing information out there, we've put together this list of websites that you should bookmark. While some of the sites are geared toward providing email marketing stats and best practices, others offer helpful tools for making your job (and life) easier. Email has seemingly been on the brink of extinction for about a decade now.