Ad Your Comment Here

Trending Sources

10 Interesting Content Ideas for You

Ad Your Comment Here

Whether you’re a beginner looking for some guidance or an expert looking for some fresh ideas, the following tips will help you create innovative, original and interesting content for the correct social media platform. Creating social content requires skill, but like any skill it can be refined with some practice and tips. We thought we’d pull a few good ones out for you, below.

Tumblr CEO David Karp talks about innovation on the web [#IUNY13]

Ad Your Comment Here

None of the big guys are thinking about giving the the tools to really make that stuff, help them get fans and even commercialize. It’s very much worth considering the cost of you learning on the job versus bringing in help that knows what you’re doing and can get you there. Part of Fast Company’s Innovation Uncensored 2013 , 23-24 April in NYC. Not word-for-word).

Media 34

3 Old and Basic Social Media Tenants to Remind Yourself of Today

Ad Your Comment Here

have always run my life based on honesty, trust, integrity and genuineness.  It also helps that I’m a pretty darn nice and respectful person. In the past few months, I’ve heard a few generalizations made about social media that have me thinking back several years to when the field was coming alive and we were all trying to figure out this new space. Sure, but why use it? Period.

Social Media in Higher Ed: Take the activity out of the social channel and be a community facilitator

Ad Your Comment Here

This is particularly helpful in a “crisis&# situation, where speed is necessary. This comes down to good customer service and community management (which doesn’t happen every day… ask the awesome – and smart – folks over at The Community Roundtable , there are plenty of bad community managers out there!). …does it? That’s value out the door.

Content Marketing Playbook: Strategy and Roadmap

cultivated every internal asset that could help them. outside help when needed. that’s proven to work—one we’ve refined after helping. that sports an audience of over 300,000 readers. “We want to try to help marketers first,” Fishkin says. If you can help people solve their. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. emerge.

How Marketers Are Using Social Media to Grow

Ad Your Comment Here

Social Media Marketing is becoming the hottest topic on how businesses across the country are personally connecting with their consumers.  It has become known that these tools used by people just like you are helping to spread the word in mass quantities at lightening speed!  So how often is social media marketing being used in 2011? 2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT.

#BWENY Session: The Future of Content Curation

Ad Your Comment Here

We have potentially thousands of people helping us identify these pieces of content. Panel session with Francine Hardaway (Moderator), Steve Rossenbaum (Curation Nation), Eric Hippeau (Huffington Post), Ed Lambert (Paper.li). FH: Steve, how do you feel about Content Curation and why? SR: Certain filters have certain biases, but what’s really happening is that people are constantly making content, and it doesn’t get dull by Google, or there are no restrictions. There’s no overwhelming narrowness to curation. FH: Eric, when you moved to HuffPo, what was your experience?

Mario Batali as a Media Maven [#IUNY13]

Ad Your Comment Here

Does social media help? Mario Batali spends all his time on Twitter – so where has he found the time to star in a TV show, write nine cookbooks, establish a charitable foundation, open dozens of restaurants, and…cook? An intimate chat with the unique New York culinary impresario as part of Fast Company’s Innovation Uncensored 2013 event, 23-24 April in NYC. find it enjoyable.

Rules 24

78 Percent of Executives Admit That Having a Social Strategy is Critical to Business Success

Ad Your Comment Here

Tools like Yammer and Chatter have been helpful in organizing conversations and setting action items within groups in enterprise settings, and offer a way to consolidate the tools being used (linked to an increase in app stores and social platforms). Jive Software came out with the results of study yesterday of 902 US-based knowledge workers that indicated that social business is a top executive strategic imperative, and, as you can imagine, amongst millenials. We’ve highlighted many of the key findings of the report below. Let us know your thoughts below!

Media 29

Content Methodology: A Best Practices Report

It also helps maintain relationships with vendors, agencies, and. suppliers, and can help facilitate corporate communications and build company culture. The studio helps unify the company around a. Ultimately, a strong content methodology can help get you there. and triggers, which will help inspire different content types and formats that can be. help address?

As a Communicator, it helps to think like a Journalist

Ad Your Comment Here

We’ve always thought there are some clear benefits to thinking like a journalist when you’re in the role of marketer, public relations pro, or a related communications field. It comes down to storytelling, connecting with your audience emotionally, and providing valuable content. Content Production brand journalism communications Ragan storytelling

[Article Summary] HBR: Best Buy’s CEO on Learning to Love Social Media

Ad Your Comment Here

I’ve gotten a late start on my last issue of Harvard Business Review, which is focused on social media use for businesses.  There are, as always, some great articles in here, and because of the topic, I thought it would be good to summarize some of them for you over the course of the week. That’s the key point: You can’t just dabble in social media.  Fairly compelling, no?

#SXSW panel: The Steroid Culture of Social Media: You use? #sxswsteroids

Ad Your Comment Here

It’s time to get help! That helps.  This is a little late to get up, but better than nothing!  I saw a few good panels down at SXSW, but one of the more notable ones (ok, my favorite, both for content and format) was “The Steroid Culture of Social Media: You use?&#   It had the following description: “Ever think about taking shortcuts to boost your numbers?

Stats to think about when putting together a great tweet

Ad Your Comment Here

I was plowing through the May issue of Harvard Business Review and came across some good statistics on Twitter that can help us all make better tweets. The full article is worth a read (it’s a quick one, so why not!), here are a few highlights: New Twitter accounts are being added at a rate of 11 per second! 36% of tweets are “Worth Reading.”

5 New B2B Sales and Marketing Strategies

helps generate qualified leads, but moves customers through the buyer stages. marketing and sales leaders will help generate high-quality leads and maximize. come in from sales – without the help of marketing – close at a rate of 1.5%”. 4. We help B2B companies adapt, thrive and grow in their industry to become. 5 New B2B Sales and Marketing. Strategies. Overground. 2.

Niche immediately or hold off?

Ad Your Comment Here

Assuming you get clients, it will also help you perfect your skills in one area, which is arguably better than having just pretty good skills in a bunch of different areas. mega millions. I’ve gotten advice from several people about finding a niche for the new firm.  It goes without saying that niching is highly advisable for a company: get the best at one or two things, and don’t string yourself out on trying to accomplish too many things. On one hand, if you niche immediately, you can approach potential clients with a very clear and specific offering. 

Think Social Business, Not Social Media.

Ad Your Comment Here

This month Oneforty came out with a great report on how to measure social media.  I’ve summarized the most efficient tips to help you make the most out of your social media campaign. Times have change, and so it has the way people advertise and market their business. But, missing out 0n what? For starters, you need to start thinking of it as social business not social media.

[Jun 25 - Jul 1] Social Media Highlights

Ad Your Comment Here

Starting this week, we will be sharing with you the latest Social Media highlights from the past week: Google’s rolling out of new tools and updates marking its ambition in Social Mediasphere; LeanLaunchLab, a service that helps start-ups avoid ineffective boardroom meetings; Lastly, an overall Mid-Year assessment on Social Networks. 1. Google + Project Launched on Tuesday.

Google Making its Biggest Effort Yet?

Ad Your Comment Here

You will also notice that the +1 button has been added to Google searches to help you and your friends find and share the things you love. After trying multiple times, Google has introduced another attempt to take on Facebook and dominate the social networking scene.   The biggest question is whether this new product will attract enough users to be competitive. What is it? Not bad.

Skype 20

Staffing and Launching Your Content Marketing Program

to help you get that promotion. We want to try and help marketers. helpful to keep your goals focused on the audience you want to serve. helping people tell amazing stories instead of polluting the web with me- diocrity, and in the power of ditching intrusive advertising in favor of great. But while freelance resources can be a great help, it’s. Introduction 3 II.

#BWENY Session: The Future of Content Curation

Ad Your Comment Here

We have potentially thousands of people helping us identify these pieces of content. Panel session with Francine Hardaway (Moderator), Steve Rossenbaum (Curation Nation), Eric Hippeau (Huffington Post), Ed Lambert (Paper.li). FH: Steve, how do you feel about Content Curation and why? SR: Certain filters have certain biases, but what’s really happening is that people are constantly making content, and it doesn’t get dull by Google, or there are no restrictions. There’s no overwhelming narrowness to curation. FH: Eric, when you moved to HuffPo, what was your experience?

Influencer Strategy: Developing Trust and Advocacy Through Content Co-Creation [Summary] #SMWNYC #SMWInfluencers

Ad Your Comment Here

Description: Designed to help marketers discover fresh, new ways of incorporating influencers in their content marketing plans, this informative and interactive session will include ample discussion with major social influencers from a variety of social platforms (e.g. Here at Social Media Week NYC ! quick summary of a great workshop on influencer strategy. Instagram, YouTube, Pinterest, Twitter, etc.) Attendees will hear strategies and tips for getting the most out of influencer relationships from the point of view of the influencers themselves. What works? What doesn’t?

Reinventing News on Your University Website: Chatting with @radiofreegeorgy #highered

Ad Your Comment Here

Being multimedia focused is helpful. A group of SU communications professionals had the pleasure of listening to Georgy Cohen this morning speak about how to best. Georgy is a writer, speaker and consultant focused on digital communications in higher education and nonprofits. Tufts Now. They weren’t talking to each other. We came up with Tufts Now. Social media? News and Storytelling.

Team Obama Talks Digital Vision: Strategies and Tools for 2012 and Beyond #SMWReuters #SMWNYC #SMWGov

Ad Your Comment Here

Our website is “fully responsive” which means you can open it on anything, and it helps us get a lot of business done. The same architects of the groundbreaking digital effort in 2008 have returned for 2012, but the game has changed. This panel is part of Social Media Week NYC. Panelists: Andrew Rasiej , Founder of Personal Democracy Media. This wasn’t easy. New tool?

Definitive Guide to Planning a New Content Initiative

THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. customers to help them think through their strategy and the realities of what it will take for. Business Goals: What outcomes does providing this content help us achieve? required to get some outsourced help? the “what”.

Your Marketing Plan: Integrating vs Aligning vs Separating

Ad Your Comment Here

In order to to make sure all of your marketing efforts are moving in the right direction, you need to make an overall assessment of what’s working, where your market is, what tools and tactics will best help you reach your goals, etc. A few days ago, Eric Brown wrote a good piece over at Social Media Explorer about “un-integrating&# your marketing program.

Finding content within your company that’s actually worth sharing

Ad Your Comment Here

There were a few good nuggets that came out of the interview that might be helpful: “For large companies I’m seeing individual contributors becoming more prominent — beginning as Twitter authors and then, in some cases, migrating to blogs. Content Marketing infographic: The Content Grid to help you with your Content Strategy (socialwayne.com). Related articles.

Platforms Shaping Our World – Panel discussion at #2012Academic Summit

Ad Your Comment Here

The Reference Search may also be rally helpful to find anyone in your network that may have worked at a specific place. A panel with representatives from multiple social platforms telling us what they’re all about. Part of the Edelman Academic Summit 2012. Speakers. Mark Coatney , Director/Media Evangelist at Tumblr. Mario Sundar , Senior Social Media Manager at LinkedIn. Louis Gray , Google+ Evangelist at Google. Greg Galant, Founder of MuckRack. Tyler Hellinge, Agency Development Lead at Facebook. Moderator. Pete Pedersen, Global Technology Chair at Edelman. Mario Sundar.

Guest post: @tracytilly on blogging as a job recruiter in Syracuse

Ad Your Comment Here

She’s passionate about helping people find their next best career through providing job search advice culled from my 4+ years working as a recruiter. In the recruiting industry, and many others, there are so many hindsight observations that we learn from as we grow, and disclosing this information to our readers is our way of helping people learn from others’ mistakes! We blog to help job seekers. At our company, we want to make sure that we’re reaching out to others, giving the content to help them, and then being top of mind when they are ready for a new position.

Study: How Much of Your Content Marketing Is Effective?

on non-audience-relevant sites in the hope of getting more con- tent out there and the vain hope of helping our SEO.” can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective?

Content Curation and the New Curators

Ad Your Comment Here

They see it as helping get their content onto new platforms. Discussion on content curation at Edelman’s 2012 Academic Summit. Speakers. Roman Karachinsky, CoFounder & CEO of News360. Burt Herman, CEO & CoFounder of Storify. Dimitri, CoFounder of Pulse. Moderator. Steve Rubel. Steve: There’s too much content, and not enough time. Curators, and to some extent, Aggregators, are going to play a huge role in this. What’s Pulse’s model for curation? Dmitri: Pulse is news aggregator app with over 15 million users. We bring what they want into one app.

Summary: Social Media Marketing Report 2011 [REPORT]

Ad Your Comment Here

Over 2/3 of marketers said that they strongly agreed that social media helped them close business deals. COMMENTS: I think that its great to see companies realizing that they could use some help in the social space. Overall one third of marketers said that they had only used social media for a year in 2010, while this year that number has jumped to 50%. ages 20-29, spend most time).

HubSpot Launches New Marketing Grader Tool

Ad Your Comment Here

The goal of the Marketing Grader is to help companies answer the following questions: Is my marketing more or less effective than my competition? HubSpot added a new tool to its Grader suite, today. The Marketing Grader – a replacement for HubSpot’s Website Grader tool - analyzes 30+ measures of marketing effectiveness and grades the business on a 1-100 scale. Lead Generation).

Driving Business Value with Social Marketing: eBook on the Social Funnel

Ad Your Comment Here

The use of social media as a key marketing strategy is definitively on the top of the agenda for many business executives nowadays. They propose a strategic “Social Funnel” framework with associated metrics, above the traditional marketing funnel, as a marketing process to effectively identify demand and manage brand reputation. You can’t be there one day and gone the next!

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Would spending more money help? tools can help companies maximize their efficiency. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. But brands.

5 Tips for Selling the Value of Social Media Inside Your Company

Ad Your Comment Here

Try these tips to help accelerate acceptance. When you’re talking to someone in sales, mention that social media generates leads that will help them reach their quota.  If it’s someone in finance, stress that adding social media marketing will add little to nothing to the budget. 10 Tips to Help You Stay Focused in Social Media Marketing (onesocialmedia.com). You’re not alone.