I’ve summarized the most efficient tips to help you make the most out of your social media campaign. Times have change, and so it has the way people advertise and market their business. An infinite number of articles will tell you that social media is in, and if your business isn’t taking part of it, it will be missing out. But, missing out 0n what? This month Oneforty came out with a great report on how to measure social media.  For starters, you need to start thinking of it as social business not social media. It is imperative to set objectives and goals. MORE >>

It’s time to get help! That helps.  This is a little late to get up, but better than nothing!  I saw a few good panels down at SXSW, but one of the more notable ones (ok, my favorite, both for content and format) was “The Steroid Culture of Social Media: You use?&#   It had the following description: “Ever think about taking shortcuts to boost your numbers? You know, the numb that show the success of all those interactive social media marketing programs. The numbers that decide your end of year bonus. know you have. You know you have. Take Barry Bonds. MORE >>

We have potentially thousands of people helping us identify these pieces of content. Panel session with Francine Hardaway (Moderator), Steve Rossenbaum (Curation Nation), Eric Hippeau (Huffington Post), Ed Lambert (Paper.li). FH: Steve, how do you feel about Content Curation and why? SR: Certain filters have certain biases, but what’s really happening is that people are constantly making content, and it doesn’t get dull by Google, or there are no restrictions. There’s no overwhelming narrowness to curation. FH: Eric, when you moved to HuffPo, what was your experience? MORE >>

None of the big guys are thinking about giving the the tools to really make that stuff, help them get fans and even commercialize. It’s very much worth considering the cost of you learning on the job versus bringing in help that knows what you’re doing and can get you there. 'Fast Company Editor Robert Safian sits down with Tumblr’s CEO, David Karp, for a wide-ranging exploration of what it means to innovate on the web and in the social sphere today. Part of Fast Company’s Innovation Uncensored 2013 , 23-24 April in NYC. Not word-for-word). And ad platform? MORE >>

Our website is “fully responsive” which means you can open it on anything, and it helps us get a lot of business done. Discussion: In 2008, the Obama campaign’s online and social media teams set a new high watermark for digital strategy and execution in politics, while also developing concepts and tools that influenced countless organizations, from non-profits looking to fundraise to companies seeking to better connect with customers. The same architects of the groundbreaking digital effort in 2008 have returned for 2012, but the game has changed. This wasn’t easy. MORE >>