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10 Interesting Content Ideas for You

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Whether you’re a beginner looking for some guidance or an expert looking for some fresh ideas, the following tips will help you create innovative, original and interesting content for the correct social media platform. Creating social content requires skill, but like any skill it can be refined with some practice and tips. We thought we’d pull a few good ones out for you, below.

Social Media in Higher Ed: Take the activity out of the social channel and be a community facilitator

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This is particularly helpful in a “crisis&# situation, where speed is necessary. This comes down to good customer service and community management (which doesn’t happen every day… ask the awesome – and smart – folks over at The Community Roundtable , there are plenty of bad community managers out there!). …does it? That’s value out the door.

3 Old and Basic Social Media Tenants to Remind Yourself of Today

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have always run my life based on honesty, trust, integrity and genuineness.  It also helps that I’m a pretty darn nice and respectful person. In the past few months, I’ve heard a few generalizations made about social media that have me thinking back several years to when the field was coming alive and we were all trying to figure out this new space. Sure, but why use it? Period.

Tumblr CEO David Karp talks about innovation on the web [#IUNY13]

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None of the big guys are thinking about giving the the tools to really make that stuff, help them get fans and even commercialize. It’s very much worth considering the cost of you learning on the job versus bringing in help that knows what you’re doing and can get you there. Part of Fast Company’s Innovation Uncensored 2013 , 23-24 April in NYC. Not word-for-word).

B2B Loyalty, The B2C Way

Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers

Mario Batali as a Media Maven [#IUNY13]

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Does social media help? Mario Batali spends all his time on Twitter – so where has he found the time to star in a TV show, write nine cookbooks, establish a charitable foundation, open dozens of restaurants, and…cook? An intimate chat with the unique New York culinary impresario as part of Fast Company’s Innovation Uncensored 2013 event, 23-24 April in NYC. find it enjoyable.

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#TEDWomen and social media, with Joanna Blakely

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There was one interesting talk about social media that came out of TEDWomen concerning how social media tools may help reshape societal stereotypes that I thought I’d share. Joanna Blakely is deputy director at the Norman Lear Center.  A few tidbits from her talk: Social media tools will help us dismantle stereotypes about gender that we see in the media and advertising.

78 Percent of Executives Admit That Having a Social Strategy is Critical to Business Success

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Tools like Yammer and Chatter have been helpful in organizing conversations and setting action items within groups in enterprise settings, and offer a way to consolidate the tools being used (linked to an increase in app stores and social platforms). Jive Software came out with the results of study yesterday of 902 US-based knowledge workers that indicated that social business is a top executive strategic imperative, and, as you can imagine, amongst millenials. We’ve highlighted many of the key findings of the report below. Let us know your thoughts below!

As a Communicator, it helps to think like a Journalist

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We’ve always thought there are some clear benefits to thinking like a journalist when you’re in the role of marketer, public relations pro, or a related communications field. It comes down to storytelling, connecting with your audience emotionally, and providing valuable content. Content Production brand journalism communications Ragan storytelling

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

#SXSW panel: The Steroid Culture of Social Media: You use? #sxswsteroids

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It’s time to get help! That helps.  This is a little late to get up, but better than nothing!  I saw a few good panels down at SXSW, but one of the more notable ones (ok, my favorite, both for content and format) was “The Steroid Culture of Social Media: You use?&#   It had the following description: “Ever think about taking shortcuts to boost your numbers?

Niche immediately or hold off?

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Assuming you get clients, it will also help you perfect your skills in one area, which is arguably better than having just pretty good skills in a bunch of different areas. mega millions. I’ve gotten advice from several people about finding a niche for the new firm.  It goes without saying that niching is highly advisable for a company: get the best at one or two things, and don’t string yourself out on trying to accomplish too many things. On one hand, if you niche immediately, you can approach potential clients with a very clear and specific offering. 

[Article Summary] HBR: Best Buy’s CEO on Learning to Love Social Media

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I’ve gotten a late start on my last issue of Harvard Business Review, which is focused on social media use for businesses.  There are, as always, some great articles in here, and because of the topic, I thought it would be good to summarize some of them for you over the course of the week. That’s the key point: You can’t just dabble in social media.  Fairly compelling, no?

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Think Social Business, Not Social Media.

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This month Oneforty came out with a great report on how to measure social media.  I’ve summarized the most efficient tips to help you make the most out of your social media campaign. Times have change, and so it has the way people advertise and market their business. But, missing out 0n what? For starters, you need to start thinking of it as social business not social media.

[Jun 25 - Jul 1] Social Media Highlights

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Starting this week, we will be sharing with you the latest Social Media highlights from the past week: Google’s rolling out of new tools and updates marking its ambition in Social Mediasphere; LeanLaunchLab, a service that helps start-ups avoid ineffective boardroom meetings; Lastly, an overall Mid-Year assessment on Social Networks. 1. Google + Project Launched on Tuesday.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

Google Making its Biggest Effort Yet?

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You will also notice that the +1 button has been added to Google searches to help you and your friends find and share the things you love. After trying multiple times, Google has introduced another attempt to take on Facebook and dominate the social networking scene.   The biggest question is whether this new product will attract enough users to be competitive. What is it? Not bad.

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#BWENY Session: The Future of Content Curation

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We have potentially thousands of people helping us identify these pieces of content. Panel session with Francine Hardaway (Moderator), Steve Rossenbaum (Curation Nation), Eric Hippeau (Huffington Post), Ed Lambert (Paper.li). FH: Steve, how do you feel about Content Curation and why? SR: Certain filters have certain biases, but what’s really happening is that people are constantly making content, and it doesn’t get dull by Google, or there are no restrictions. There’s no overwhelming narrowness to curation. FH: Eric, when you moved to HuffPo, what was your experience?

Reinventing News on Your University Website: Chatting with @radiofreegeorgy #highered

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Being multimedia focused is helpful. A group of SU communications professionals had the pleasure of listening to Georgy Cohen this morning speak about how to best. Georgy is a writer, speaker and consultant focused on digital communications in higher education and nonprofits. Tufts Now. They weren’t talking to each other. We came up with Tufts Now. Social media? News and Storytelling.

Influencer Strategy: Developing Trust and Advocacy Through Content Co-Creation [Summary] #SMWNYC #SMWInfluencers

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Description: Designed to help marketers discover fresh, new ways of incorporating influencers in their content marketing plans, this informative and interactive session will include ample discussion with major social influencers from a variety of social platforms (e.g. Here at Social Media Week NYC ! quick summary of a great workshop on influencer strategy. Instagram, YouTube, Pinterest, Twitter, etc.) Attendees will hear strategies and tips for getting the most out of influencer relationships from the point of view of the influencers themselves. What works? What doesn’t?

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

Stats to think about when putting together a great tweet

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I was plowing through the May issue of Harvard Business Review and came across some good statistics on Twitter that can help us all make better tweets. The full article is worth a read (it’s a quick one, so why not!), here are a few highlights: New Twitter accounts are being added at a rate of 11 per second! 36% of tweets are “Worth Reading.”

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Team Obama Talks Digital Vision: Strategies and Tools for 2012 and Beyond #SMWReuters #SMWNYC #SMWGov

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Our website is “fully responsive” which means you can open it on anything, and it helps us get a lot of business done. The same architects of the groundbreaking digital effort in 2008 have returned for 2012, but the game has changed. This panel is part of Social Media Week NYC. Panelists: Andrew Rasiej , Founder of Personal Democracy Media. This wasn’t easy. New tool?

Your Marketing Plan: Integrating vs Aligning vs Separating

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In order to to make sure all of your marketing efforts are moving in the right direction, you need to make an overall assessment of what’s working, where your market is, what tools and tactics will best help you reach your goals, etc. A few days ago, Eric Brown wrote a good piece over at Social Media Explorer about “un-integrating&# your marketing program.

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Finding content within your company that’s actually worth sharing

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There were a few good nuggets that came out of the interview that might be helpful: “For large companies I’m seeing individual contributors becoming more prominent — beginning as Twitter authors and then, in some cases, migrating to blogs. Content Marketing infographic: The Content Grid to help you with your Content Strategy (socialwayne.com). Related articles.

Platforms Shaping Our World – Panel discussion at #2012Academic Summit

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The Reference Search may also be rally helpful to find anyone in your network that may have worked at a specific place. A panel with representatives from multiple social platforms telling us what they’re all about. Part of the Edelman Academic Summit 2012. Speakers. Mark Coatney , Director/Media Evangelist at Tumblr. Mario Sundar , Senior Social Media Manager at LinkedIn. Louis Gray , Google+ Evangelist at Google. Greg Galant, Founder of MuckRack. Tyler Hellinge, Agency Development Lead at Facebook. Moderator. Pete Pedersen, Global Technology Chair at Edelman. Mario Sundar.

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HubSpot Launches New Marketing Grader Tool

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The goal of the Marketing Grader is to help companies answer the following questions: Is my marketing more or less effective than my competition? HubSpot added a new tool to its Grader suite, today. The Marketing Grader – a replacement for HubSpot’s Website Grader tool - analyzes 30+ measures of marketing effectiveness and grades the business on a 1-100 scale. Lead Generation).

Driving Business Value with Social Marketing: eBook on the Social Funnel

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The use of social media as a key marketing strategy is definitively on the top of the agenda for many business executives nowadays. They propose a strategic “Social Funnel” framework with associated metrics, above the traditional marketing funnel, as a marketing process to effectively identify demand and manage brand reputation. You can’t be there one day and gone the next!

Content Curation and the New Curators

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They see it as helping get their content onto new platforms. Discussion on content curation at Edelman’s 2012 Academic Summit. Speakers. Roman Karachinsky, CoFounder & CEO of News360. Burt Herman, CEO & CoFounder of Storify. Dimitri, CoFounder of Pulse. Moderator. Steve Rubel. Steve: There’s too much content, and not enough time. Curators, and to some extent, Aggregators, are going to play a huge role in this. What’s Pulse’s model for curation? Dmitri: Pulse is news aggregator app with over 15 million users. We bring what they want into one app.

Other Side Group at #SXSW – What is Entrepreneurship? #SXSW

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Vanessa is currently President & CEO of Columbia Green, whose core technologies in eco-roofs are based on sustainable functions that help manage the quality and quantity of storm water, energy use, as well as air and water pollution. Her true passion is helping others within her community. I’ll be speaking at SXSW this year, please come say hello! Or Are They? Nicole Glaros.

Summary: Social Media Marketing Report 2011 [REPORT]

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Over 2/3 of marketers said that they strongly agreed that social media helped them close business deals. COMMENTS: I think that its great to see companies realizing that they could use some help in the social space. Overall one third of marketers said that they had only used social media for a year in 2010, while this year that number has jumped to 50%. ages 20-29, spend most time).

5 Great Resources to Maximize the SEO of your Online Content

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This article highlights 10 blog SEO tips that may help you out, whether you’re a seasoned blogger or just getting started. B2B SEO: Content Sourcing and Optimization – Asking the right questions when sourcing content for search engine and social media optimization can reveal substantial assets that many marketers didn’t even think of using. Related articles. cash-bandit.com).

Fall Trends: Location, Mobile and Group-buying

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To help get you going, we’ve taken a look at three fall trends that are already becoming a big part of marketing efforts, and will likely come in strong over the coming months. Fall has officially begun, and we’ve already put the flip flops in storage and broken out the boots. With the end of summer comes the feeling that you need a fresh start; a kick-off to the new season.

Does a Content Production Strategy Have a Place in Manufacturing?

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Your eBook may help people in the Needs Awareness and Due Diligence phases, while your How-Tos or Case Studies might be more helpful in the Consideration/Comparison phase. Should we just forget about it? There are plenty of opportunities for manufacturing companies to harness the power of the internet, get their chops up, and create a solid and searchable online presence.  Searchable.

5 Tips for Selling the Value of Social Media Inside Your Company

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Try these tips to help accelerate acceptance. When you’re talking to someone in sales, mention that social media generates leads that will help them reach their quota.  If it’s someone in finance, stress that adding social media marketing will add little to nothing to the budget. 10 Tips to Help You Stay Focused in Social Media Marketing (onesocialmedia.com). You’re not alone.

Chapter Excerpt: How Digital Activism Empowers Existing Elites

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Image via Wikipedia. It’s been busy around here, so I thought I’d show you a little of what’s going on… I’ve written a chapter in a forthcoming book put out by MAP , and below is an excerpt (See here for original post). For the next two months we’ll be posting brief excerpts from all the chapters in the book. To learn more, visit our book page. nytimes.com).

Chapter Excerpt: How Digital Activism Empowers Existing Elites

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Image via Wikipedia. It’s been busy around here, so I thought I’d show you a little of what’s going on… I’ve written a chapter in a forthcoming book put out by MAP , and below is an excerpt (See here for original post). For the next two months we’ll be posting brief excerpts from all the chapters in the book. To learn more, visit our book page. nytimes.com).

B2B Voices Post: Why Digital Media Outreach Shouldn’t Be Ignored

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As I had just met her and we are in casual conversation, I refrained from commenting, but I couldn’t help thinking about how darn limiting this mindset was. [This post was originally posted on B2B Voices on Wednesday, 28 April 2010]. recently found myself in a conversation with a woman who was in charge of redoing the website for her company, an electrical distributor. Right? Wrong. Period.

B2B Voices Post: Why Digital Media Outreach Shouldn’t Be Ignored

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As I had just met her and we are in casual conversation, I refrained from commenting, but I couldn’t help thinking about how darn limiting this mindset was. [This post was originally posted on B2B Voices on Wednesday, 28 April 2010]. recently found myself in a conversation with a woman who was in charge of redoing the website for her company, an electrical distributor. Right? Wrong. Period.

10 of the BEST Key Digital Media Happenings of 2011 to Get You to 2012

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Happy to help. We’re diverging a little bit from the norm, since it’s almost the end of the year.  We decided to bring some of the best “Best of” lists in digital and social media to make sure you know what went down in 2011, and what’s to come. Plus, it’s better than coming up with our own list! Brain Zap Infographics iphone apps journalism social media