Acquiring Minds

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Are Millennials wired but not to sell?

Acquiring Minds

The Millennial cohort is recognized as being the most wired generation in history having cut their chops on the PC and mobile devices. An example close to home: in his early years, my son was struggling at school with reading. In frustration, he would pull me over to his PC to help read the instructions. Do Millennials lack motivation to sell or is it the skill set that is lacking?

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Top 5 Reasons to use Segmentation

Acquiring Minds

Segmentation helps improve the accuracy of marketing so that the right messages are sent to the right buyers at the right time. There are now more reasons than ever to invest in segmentation. B2B marketers face challenges in mining their databases for accurate profiling criteria so segmenting the database may be an arduous exercise. Lower List & Media Costs. Word travels fast and wide.

Right Message, Wrong Target – A Field Guide

Acquiring Minds

One of the best groups to help in understanding the buyer is the sales team, specifically those who generate and qualify leads. Sales can help refine targeting and explain why the message is failing. I would like to introduce a scenario that many B2B organizations face. Something has gone awry. Something is not working but what? The sketchy or curt answers. Conclusion.

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Destructive B2B Sales Practices

Acquiring Minds

Raising the Bar on Sales Personnel - Customers are empowered by online information sources and social networks. Knowledgeable sales reps who bring a consultative approach and value to customers are a much better fit to today’s customer. This heightened requirement should help to raise the bar on the calibre of B2B salespeople. billion of tech deals were announced versus $19.2

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Don’t Think Outside a New Box

Acquiring Minds

Existing frames of reference may hinder not help. Sometimes past experiences can impede, rather than help you. Given the dynamic nature of business, you are probably facing a dizzying array of business challenges every day. Have you faced a new business problem that you tried to solve with a legacy perspective? Maybe you found that old rules don’t solve new problems.

Don’t Think Outside a New Box

Acquiring Minds

Existing frames of reference may hinder not help. Sometimes past experiences can impede, rather than help you. Given the dynamic nature of business, you are probably facing a dizzying array of business challenges every day. Have you faced a new business problem that you tried to solve with a legacy perspective? Maybe you found that old rules don’t solve new problems.

Don’t Think Outside a New Box

Acquiring Minds

Existing frames of reference may hinder not help. Sometimes past experiences can impede, rather than help you. Given the dynamic nature of business, you are probably facing a dizzying array of business challenges every day. Have you faced a new business problem that you tried to solve with a legacy perspective? Maybe you found that old rules don’t solve new problems.

Buyer centricity on a shoestring lead generation budget

Acquiring Minds

It will help you save at least 10% in costs. If you are in telesales, how can you be both buyer-centric AND productive? For telesales groups that target the SMB segment (Small, Medium Business), the dynamics are very different than in pursuing large mid-market or enterprise accounts. The issue is exacerbated by the demanding metrics set for telesales. So what to do?

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B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help. B2B marketers will see how sales people can help. social sellers will understand that in doing so, it can only help contribute to. Technology will help marketers.

Should marketing be compensated like sales?

Acquiring Minds

Marketing's role in demand creation and nurture marketing dwarfs its role in helping to close leads. Should marketing carry a quota on revenue? The answer is yes according to Joe Payne , CEO of Eloqua , a marketing automation software vendor (far left of above photo). 30% of the Eloqua marketing team's pay is contingent on Eloqua achieving its revenue objectives. I asked after the panel.

Sales 2.0 fuels PTC's SMB Expansion

Acquiring Minds

was helping to close the gap between empowered buyers and his telesales team, Dan responded that SMB buyers are more agile and conduct more online research than Enterprise buyers. has helped PTC to close the gap with SMB buyers. As a former paratrooper, Dan Maier’s background has prepared him well for his current assignment: managing a global inside sales team of 75 reps selling a $9,000 solution to hard-hit manufacturers. Conference in Boston ). Like many enterprise software developers, PTC has moved downmarket to sell to SMB accounts (Small & Medium size Businesses). hours.

Network Solutions levers Sales 2.0 for a 360 degree customer view

Acquiring Minds

A wiki has been created with Salesforce.com, Network Solutions' sales CRM system, that helps reps find answers to their questions. Travis Fore is in a unique position to profit from Sales 2.0. As SVP of Sales, Service and Product Delivery, Travis is responsible for the breadth of customer experience at Network Solutions. I spoke with Travis prior to his appearance on a panel discussing 'Sales Lead Management 2.0' at the Sales 2.0 Conference in Boston. Approximately 300 direct sales reps target small businesses across the US. One of my questions to Travis concerned buyer dissatisfaction.

Sales 2.0 Techniques for the Job Search

Acquiring Minds

Let's step through a plan to get you that job: Goal Setting To help you manage the roller-coaster ride of a job search, it's much easier if you can objectively look at the job search like a sales pipeline. By setting top of funnel goals it can help keep you focused even if the offers are not forthcoming. For example, should you upload your resume to a job board or directly to an employer, keywords in your resume will drive traffic to you and in turn, will help rank your resume higher (Shall we call this JB - SEO or Job Board - Search Engine Optimization?)

B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help. B2B marketers will see how sales people can help. social sellers will understand that in doing so, it can only help contribute to. Technology will help marketers.

HubSpot's Social Media Delivers on ROI

Acquiring Minds

Offers and calls-to-action will help move prospects along the buying cycle. In some of my previous posts , I suggested that social media is highly effective in generating marketing ROI. Last week, I interviewed Mike Volpe , VP of Marketing HubSpot , for his perspective on social media ROI. HubSpot is a stellar example of how a small business can excel in social media marketing and in the process, attract $17 million in venture capital for a social media and online marketing solution ( read more on why small business succeeds with social media ).

Top 10 Reasons Small Businesses Excel at Social Media

Acquiring Minds

Help me round off the number to 10! Today I attended Forrester' s Webinar "Defining Your B2B Social Media Strategy" with Vice President and Principal Analyst, Laura Ramos, and Vice President of Tech Industry Consulting, Dan Klein. The seminar was chock full of interesting facts on social media usage by B2B marketers and by B2B decision-makers. For both B2B vendors and the buyers of those solutions, social media is considered a second tier marketing medium. Last month, Laura Ramos released a report entitled: How to Derive Value from B2B Blogging. Are there any other reasons?

What to make of the new Oracle.

Acquiring Minds

Judith Sim also discussed Oracle's use of social news releases that has helped cut Oracle's PR budget in half and the posting of videos, blogs and forums on the Oracle website. I couldn't help but think of the impact on Oracle's messaging in this massive change from offline to online communications and lead generation. You may have caught Kate Maddox of BtoB Online covering the recent Business Marketing Association conference. According to Kate, the candor of Judith Sim, VP-CMO of Oracle, during her keynote at the BMA conference was quite surprising. That budget is 1.7% media.

17 Helpful SEO Tools and Tool Reviews

Webbiquity

Which SEO tools are most helpful in conducting a site audit? Helpful SEO Tools. Ian Cleary (again) explains how to use Google’s free tools to help out with SEO efforts; not just the obvious ones (e.g., For nearly as long as there have been people working on search engine optimization, there have been SEO tools. Which tools are best for local SEO? Competitive analysis?

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B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help. B2B marketers will see how sales people can help. social sellers will understand that in doing so, it can only help contribute to. Technology will help marketers.

How Does Content Marketing Help with SEO?

Webbiquity

Efficient use of meta data, URL addresses and sitemaps all fall under this category and can help to naturally increase your chances of naturally appearing high in search results. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately. But both are actually essential, and work in tandem as part of a broad web presence optimization (WPO) strategy.

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Help Google help you optimize your content for search

Biznology

The post Help Google help you optimize your content for search appeared first on Biznology. It’s really hard to get Google’s attention. Content marketing is indeed a silver bullet — why do you think I’m writing this — but there are ways of wooing search engines beyond starting a blog. Google loves structured data. Bourbon Mashed Sweet Potatoes.

How Video Helps Sales and Marketing Alignment

Vidyard

Marketing will produce valuable assets for the sales team to distribute, while Sales will request specific campaigns or promotions to help them reach more accounts. Marketers can help craft the story and make sure it stands out. The post How Video Helps Sales and Marketing Alignment appeared first on Vidyard. They even sat in different parts of the office at most companies.

How Content & SEO Marketers Can Help Each Other Be Successful

ScribbleLive

These three tips will help content marketers and search engine specialists help each other. It’s just as interesting and helpful to a reader who found it in January as it will be to a reader who stumbles upon it in November. Content that is original, contains helpful information, is highly engaged with and attracts links from third-party sources are valued when it comes to doling out rankings. This all could have been avoided if the content included the keywords that the intended audience uses in search bars when sourcing help and answers related to the blog’s topic.

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3 Insights to Help Build Your Unified Customer Database

Customer Experience Matrix

The goal was to assess the current state of customer data unification and, more important, to start exploring management practices that help companies create the rare-but-coveted single customer view. But it’s a rich set of data so this post will highlight some other helpful insights. So agile is helpful but not a magic bullet. All central customer databases are not equal.

8 Helpful Resources for Creating Beautiful Infographics

Hubspot

Not only do they make content more sharable -- 40 times as much -- but they help us retain information. 8 Helpful Resources for Creating Beautiful Infographics. Here's one that helps non-profits visually communicate highlights from an annual report: 4) Easel.ly. However, Infogram also has the option of enlisting professional help with infographic design. 1) Canva.

Five Tips to Help You Write Outstanding Content For Your Blog

Webbiquity

These five tips can help you more dependably write outstanding content for your blog. This will also help you to place the paragraphs in the right order. Use tools like the Emotional Value Headline Analyzer and the CoSchedule Headline Analyzer to help you craft more effective post titles. Content is king, and blogs often make the best castles. Organize Your Content.

How Predictive Intelligence Helps B2B Marketers with Buyer Targeting

SalesPredict

Predictive intelligence can help identify and analyze behavior and intent data to provide a 360-degree view of prospects and their paths to purchase. Predictive solutions can help your organization uncover hidden "breadcrumbs" of previously uncaptured data from across the web that reveal buyer intent. Improve demand gen results by targeting in-market buyers. How bad is it?

5 Email Metrics to Help Diagnose Your Mistakes

Act-On

Analyzing email metric reports is an excellent way to help review and sometimes diagnose issues with your targeting, data, or even deliverability. This metric will help tell you the mailable status of a list, each time you send. It’s then counted into a spam complaint ratio, which the ISP uses to help determine whether future email sends should be blocked. Certainly.

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How Big Data and Marketing Analytics Help Sales

Crimson Marketing

How to use Big Data to help sales. By listening to what information buyers have access to, and studying buyer behavior through B2B marketing technology, CMOs and their marketing teams are in a position to help the sales team directly. The post How Big Data and Marketing Analytics Help Sales appeared first on. Marketing analytics is the answer. Try googling the words “Big Data.”

3 Ways Agile Helps Scale Content Marketing

Kapost

Agile marketing helps elevate the quality of the content a team produces by getting them out of panic mode, allowing them to consistently review their process and themselves, and keeping them from constantly getting derailed by external demands. . But closing your eyes and vaguely throwing money in the general direction of content isn’t going to help your cause. . 100%.

51 Essential Email Marketing Tips to Help Marketing Automation

B2B Marketing Insider

The post 51 Essential Email Marketing Tips to Help Marketing Automation appeared first on Marketing Insider Group. Marketing automation tools save marketers a lot of time – but there are so many more benefits beyond that. These tools also let us gather insights about how our subscribers are consuming and interacting with our messages. Content Marketing

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New Tool Helps Marketers Use Email Deliverability Data

It's All About Revenue

Email Deliverability is one of the most important, but also one of the most overlooked and misunderstood aspects of email marketing. Just about all RFPs that go out in our industry contain multiple questions about deliverability. Marketers know that getting messages to the Inbox is critical to the overall success of their program. Those numbers are right at your fingertips. Product News

21 Questions To Help You Define Your Content Marketing Strategy

B2B Marketing Insider

My mission was: To help businesses of every size to improve their marketing efforts through better stories that connect with people. To help brands scale their content marketing efforts so they can reach their customers in an affordable way by earning their attention instead of buying it. Which is totally fine because we’re here to help. And that’s OK. Strategy

Metrics to Help You Track Brand, Demand, and Expand

Act-On

His monthly magazine, annual Poor Richard’s Almanac and various other printings all served to establish him as an authority and help grow his printing press business. It was educational, with the goal of helping farmers be more successful … the quintessential definition of content marketing. The post below generated over 800 likes and helped to build more brand awareness.

6 Must-Have Types of Customer Help Content

Vertical Response

Helpful content is, of course, an important part of marketing your business. Customer help content may be something you’ve thought about, and maybe even created some. But it’s also likely the task of creating help content gets pushed down the to-do list when more pressing things come up. And, help content can lighten the load on your customer support team.

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Two questions to help you find the value of marketing

grow - Practical Marketing Solutions

In the cyclical and long-sales-cycle world of enterprise B2B sales (where I spend much of my time today), these metrics are often more helpful than revenue trends: Branded searches. The post Two questions to help you find the value of marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Eric Wittlake, {grow} Contributing Columnist.

4 Helpful Tools for Organizing Your Social Media Calendar

Hubspot

In this post, we’ve rounded up some of the most helpful tools and templates for building out an effective social media content plan. So if you're not already using a social media content calendar , hear me out: Calendars help you get organized to avoid the dreaded scramble when things come up. Calendars can help you track performance and plan for future posts. 1) Trello.

Help. I’m enslaved by my smartphone.

grow - Practical Marketing Solutions

The post Help. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Brooke B. Sellas, {grow} Contributing Columnist. I’m a terrible sleeper. It started when I was around 22; my anxiety would peak juuust as it was time to get in bed and I’d go over my list. This one came through at 1:37 AM on a Sunday night, in case you were wondering. The Argument.

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