These AR apps help users identify locations based on informational overlays that may contain distance, pictures, brand images, direction etc. Most seek out trusted opinions that help them make decisions, whether it be a close circle of friends or a review site on the internet. As augmented reality applications continue to appear, many marketers and technologist ponder the endless implications of this new technology. Currently, developers are using AR to develop applications for a variety of uses such as: Finding directions. Gaming or entertainment. Browsing physical landscapes. MORE >>

However, read on and I’ll help you understand three actionable opportunities you are missing: Combating misinformation about your company and products. Are you aware that the same technology that tells you your best friend from high school’s daughter lost a tooth can also provide highly actionable competitive insights? Yes, I’m talking about social media. Savvy organizations have long used competitive intelligence (CI) to understand their competitors’ strategies. Pairing CI with social media broadens the scope of the CI function to include additional tactical and strategic information. MORE >>

Say instead, “This solution will help you get your job done better—and here’s how…,&# and then excite them with the ways your solution makes this true. Suit up, shake hands, and deliver a speech about the technical superiority of your product. Trot out your recent press releases about the latest upgrades and newest features. Try to sound like these data points provide the quintessential business solution. Does it work? recently met with Paul, VP of Solutions Marketing for a technology company. He told me they weren’t landing deals they had thought would be sure bets. MORE >>

Product management and product marketing own this puppy… so, let’s talk about some best practices that will help bring your efforts into clear focus. How to make sure your competitive analysis has real impact. All companies conduct competitive analysis. But in our work with clients, we too often see our clients engage in myopic self deception. So to get real, the first thing companies must do is remove their bias from their analysis, which can be like removing enamel from your teeth. It’s all about me! Not!). Box-checkers will provide only superficial information. MORE >>

Helpful step-by-step pointers using meta tags as well. We recently came across this SocialMedia Examiner article with an interesting tip on increasing your YouTube marketing efforts.  The thought is that by integrating video into your Facebook posts you can increase your YouTube video views by three-fold.  We think it’s good stuff, how about you? Interactive MORE >>