Crimson Marketing

APRIL 23, 2015

Industry rock starts weigh in and share their expert insights: “Buyer intent plays a big role, it helps us understand the perspective buyers have when choosing content. We use buyer intent ahead of time to help inform what questions we’re asking SMEs, prospects or existing clients.” Source: Demand Gen Report.

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Crimson Marketing

APRIL 9, 2015

Here are 7 reasons to help marketers understand why your CEO will say Yes to choosing marketing software: 1. Marketing automation software helps you with lead management by gathering information and “determining what your lead is looking for, and then helps you build a relatively personal relationship based on that information.”

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

Crimson Marketing

FEBRUARY 5, 2015

Infographics can help increase your subscriber base . Infographics help position yourself as an expert and thought leader. Infographics can help target prospects stay longer on your site . Content may go viral with infographics. Infographics provide good social currency. Better understanding of your content .

SEO 100

SEO Viral Marketing Marketing Prospects B2B Marketing 100

Crimson Marketing

JUNE 30, 2015

Personas are what will help you determine how to tailor content to your buyers. . The infographic below will help you get started on creating your buyer personas and improve how you segment content to your buyers: . Buyer personas are the first step to any effective content strategy. Source: MarketingProfs.

Buyer Personas 100

Buyer Personas Conversion Rate Traffic Segmentation 100

Crimson Marketing

JULY 23, 2015

And can help measure marketing effectiveness. Once a lead is qualified and converted into an opportunity, Marketing can continue to help in the following ways: Pipeline acceleration programs to help Sales with more individualized programs for opportunities that haven’t moved forward.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Crimson Marketing

JUNE 10, 2015

“If this was B2C you might just look at, ‘Well, I had a great ad and the customer went to the store and I had a very good retail associate that helped close the deal.’ B2B doesn’t work that way.” So says Wayne Morris, the Corporate Vice President of Marketing for Microsoft Business Solutions.

Multi-Touch Attribution 100

Multi-Touch Attribution B2B Marketing Paid Search Agency Demand Generation Agencies 100

Crimson Marketing

OCTOBER 1, 2013

Shouldn’t Sales and marketing share the data that helps them achieve the same business goals? . Big Data can help you generate targeted marketing campaigns — there’s no doubt about that — but the benefits don’t have to stop there. Big Data Can Help Sales Reps Keep Up with Today’s Astute Buyer.

Top of Funnel 100

Top of Funnel Planning Thought Leadership Paid Search Agency 100

Crimson Marketing

OCTOBER 2, 2013

Shouldn’t Sales and marketing share the data that helps them achieve the same business goals? . Big Data can help you generate targeted marketing campaigns — there’s no doubt about that — but the benefits don’t have to stop there. Big Data Can Help Sales Reps Keep Up with Today’s Astute Buyer.

Top of Funnel 100

Top of Funnel Planning Thought Leadership Paid Search Agency 100

Crimson Marketing

NOVEMBER 18, 2013

Understand their buyer journey so you can provide the content they need to help them make informed decisions. It’s a community that you help to create. Calls to action help your buyers move through the sales funnel. Create a content calendar to help you stay on track. Hire a managing editor. Build a community.

Top of Funnel 100

Top of Funnel Content Marketing Work Management Paid Search Agency 100

Crimson Marketing

AUGUST 20, 2015

Luckily, marketing has a wealth of knowledge at its disposal to help them do just that. Marketing can enable sales reps to be as educated as the buyer so that they know exactly where the buyer is and help them move forward in their journey towards a sale.

Generation 100

Generation Advertising Agencies Education Barriers 100

Crimson Marketing

JULY 28, 2014

Talking to them about what’s working and not working helps paint a vision of what’s possible for them and helps build my own thought leadership. . By pulling together from the collective of different CMOs, I am able to see their wisdom and best practices.

CMO 100

CMO Video Marketing Thought Leadership Practices 100

Crimson Marketing

OCTOBER 15, 2013

But are you doing enough to help them? Help your partners target the right market segments by working together on determining demand tactics. Help your partners target the right market segments by working together on determining demand tactics. Be available to help and answer questions. Communication. Tactic Selection.

Advertising Agencies 100

Advertising Agencies Work Management Marketing Management Deliverability 100

Crimson Marketing

JANUARY 13, 2015

Which marketing solutions will help you hone a lasting competitive edge, and which will be mere short-lived trends? The CIO can help you identify what are the technologies that will help you do this, “regardless of the specific point solutions you use — and regardless of whether they change. ” 2.

Marketing Management 100

Marketing Management Trends Marketing Automation Services CMO 100

Crimson Marketing

AUGUST 25, 2015

Even the savviest of marketers need a little help every now and again. Keep in mind, this is what helps your ranking factor. On-Page Content – This is the tricky part, you need RAD Content (Relevant, Articulate, & Delightful) that will help the user. In many cases, that is a very true assessment. DO NOT WRITE FOR SEO.

SEO 100

SEO SEM Tagging Search Marketing 100

Crimson Marketing

AUGUST 7, 2014

In this episode of Moneyball for Marketing, we delve into what Paul calls an “audience first strategy” where the role of Big Data is to help build buyer profiles and then personalize product marketing across all of the various marketing channels through which those buyers interact with your brand.

Marketing Management 100

Marketing Management Marketing & Strategy Marketing Strategy Product 100

Crimson Marketing

FEBRUARY 9, 2015

2 Paradoxically, though, CEOs are looking to their CMOs more than ever, because they need top-line growth and view marketing as a critical lever to help them achieve it. This knowledge helps marketers “identify more effectively the functional benefits that customers need, the experiences they want, and the innovations they will value.”

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

JUNE 8, 2015

“But first, marketers will have to deal with hurdles involving efficiency, measurement and targeting, which the rise of automated marketing technology (martech) could help resolve.” Content marketing and native advertising growth it set to outpace other marketing tactics over the next two years.

Advertising Agencies 100

Advertising Agencies Marketing Automation Services Marketing Automation Advertisements 100

Crimson Marketing

SEPTEMBER 9, 2015

Cary Fulbright, Chief Strategy Officer at natural language processing software company Attensity, joins Moneyball for Marketing to give us a peek into the developing world of natural language analytics for such unstructured data, and how it can improve customer relations, reduce churn rate and help achieve other marketing objectives.

Churn Rate 100

Churn Rate Marketing Management Marketing & Strategy Gartner 100

Crimson Marketing

AUGUST 6, 2015

Needle in the data stack: “The power of big data (is) in helping us not only understand more about our customers, but understand more about our future customers,” says Russell about predictive analytics. Before you invest in #martech, consider the #customerexperience you want to create Click To Tweet.

Churn Rate 100

Churn Rate Linkedin First-Mover Advantage Eloqua 100

Crimson Marketing

FEBRUARY 11, 2015

He shares how investment in marketing technology and models across the company is helping AppDynamics stay agile. It’s getting that foundational set of assumptions in place,” Steven says, “that helps you build a capacity model and an early warning system.”

Multi-Touch Attribution 100

Multi-Touch Attribution CMO Work Management Marketing Management 100

Crimson Marketing

APRIL 14, 2015

A couple examples of this are: Creating models to help understand, monitor, and predict buyer behavior, such as predisposition to purchase. ” The following checklist will help you determine your maturity level and proficiency incorporating metrics and analytics best practices: Source: MarketingProfs.

Analytics 100

Analytics Lead Ranking Cost per Lead Lead Scoring 100

Crimson Marketing

MARCH 18, 2015

Bye-bye silos: Your web analytics, e-commerce results and social campaign data are helpful, but “really a siloed kind of view in a vacuum,” Brad says. Their technologies help marketers rise above the increasing clutter of the web to understand the performance of their content and drive measurable business results. .

Fulfillment 100

Fulfillment PR Demand Generation Marketing & Strategy 100

Crimson Marketing

MARCH 5, 2015

There are endless marketing technologies available to the modern marketer, but how do you know which are the best tools to help achieve your goals? There are so many technologies available to help marketers with video, social media strategy, search and SEO, paid advertising, influencer marketing, and content management. Click To Tweet.

Work Management 100

Work Management Marketing Management Paid Search Agency Marketing & Strategy 100

Crimson Marketing

NOVEMBER 5, 2014

It’s not just about how high up the ladder your brand can get…the important thing is helping your brand climb as many rungs of the ladder as possible.” Elissa Fink is the CMO of Tableau Software , where their mission is to help people see and understand their data. It’s all about measuring progress.

CMO 100

CMO Analytics Software Planning 100

Crimson Marketing

MAY 20, 2013

I recently found these 8 great tips to help you start helping your customers : 1. It doesn’t matter what you’re selling, there has to be TRUST before anything else happens. So how do we get started? It’s about them, not you. Don’t bullsh*t. Do your research. Ask questions. Focus on the outcome. Be direct.

Tips 100

Tips Effectiveness Trust Marketing Buy 100

Crimson Marketing

OCTOBER 6, 2014

It’s the CMOs responsibility to promote growth, and they “need the CIOs’ help to turn the surfeit of customer data and marketing intelligence their companies are accumulating into increased revenue.” CMOs own the entirety of customer data, but need help extracting “insights to increase revenue and profits.

CMO 100

CMO Advertising Agencies Budget Programs Transparency 100

Crimson Marketing

NOVEMBER 5, 2013

The evolution of cross-channel attribution is due to “a renewed focus on statistical, data-driven methodologies that have helped brands and agencies identify untapped areas of improved performance, such as the interplay between search and display.” ” But this creates its own challenge. Data collection.

Advertising Channels 100

Advertising Channels Advertising Agencies Paid Search Agency CMO 100

Crimson Marketing

APRIL 1, 2015

He also shares a few common use cases, including one unexpected case that can help marketers evaluate the efficacy of their individual campaigns. . Infer is taking the predictive power of Google to help companies win more customers. Their customers include companies like Zendesk, Tableau, New Relic, and Optimizely. .

Lead Ranking 100

Lead Ranking Lead Scoring B2B Marketing SMB 100

Crimson Marketing

NOVEMBER 26, 2014

English comedian and actor, Russel Brand, asks American children to help him understand the meaning of Thanksgiving. Watch this light-hearted video and enjoy your holiday week! More ABC US news | ABC World News. The post What Is The Meaning of Thanksgiving? Video] appeared first on. Other Interesting Topics'

Video Marketing 100

Video Marketing Brand Identity Branding 100

Crimson Marketing

DECEMBER 3, 2013

“Channel partners want help with marketing, access to training and, when they first become partners, a coherent onboarding process. “bronze,” “silver,” “gold,” “platinum” partners) and give the top tier all the benefits (“marketing help, extra leads, free training and so on”).

Advertising Agencies 100

Advertising Agencies Work Management Marketing Management CRM 100

Crimson Marketing

JANUARY 15, 2015

Atri provides tips that will help you learn about your customers using your existing marketing, sales, customer support and finance systems. Knowing what they want from each channel is half the battle, says Atri. Marketing, Atri says, is the one organization within a company that has purview over the entire business lifecycle of a customer.

Demand Generation 100

Demand Generation Act-On Work Management Marketing Management 100

Crimson Marketing

AUGUST 4, 2014

James brings unique understanding of CMO’s marketing investment and budgeting challenges, which is what Allocadia helps marketers with. Allocadia helps marketers simplify marketing budgets, measure marketing ROI, and enhance visibility into global marketing performance. .

CMO 100

CMO Enterprise Management Organization Aggregators 100

Crimson Marketing

MARCH 12, 2015

Personal Shopping: Smart displays in fitting rooms that help shoppers find alternate sizes and items they need and make data driven suggestions for accessories that might accompany a potential purchase….

Internet Marketing 100

Internet Marketing Work Management Paid Search Agency Marketing Management 100

Crimson Marketing

JULY 23, 2013

It’s most often the users, not the buyers, who are the decision makers and they will play a key role in helping you define their needs. . Find an experienced partner in your marketing segment to help you further commit to your users’ needs. . Next, define who owns the buyer relationship. Key Points: 1.

Verticals 100

Verticals Advertising Agencies Bundling B2B Sales 100

Crimson Marketing

AUGUST 19, 2014

Uncommon wisdom: Why contacting the C-Suite is useless for sales most of the time versus when it is actually useful, and how predictive marketing technology helps you know the difference. Lattice helps companies win more customers by applying sophisticated data science in a suite of easy to use Cloud applications.

CMO 100

CMO Marketing Management B2B Thought Leadership Cable 100

Crimson Marketing

FEBRUARY 4, 2014

As the importance of understanding individual buyer needs grows, how do you think marketing tools will help you and your company go to the next level? Jon has a passion for helping marketers everywhere. The more data sources you have about who that person is, and the more ways you have to interact with them. Share your thoughts below!

Marketo 100

Marketo Analytics CMO Marketing Automation Services 100

Crimson Marketing

FEBRUARY 25, 2015

They do, however, crave information and best practice that can help them to stay on top of their game. In the fast paced world of technology marketing, it’s challenging to convince potential buyers to pay attention to you. Buyers may not even know that you exist, and they certainly do not want to hear from your sales people!

Thought Leadership 100

Thought Leadership CMO Demand Generation Top of Funnel 100