ANNUITAS

AUGUST 2, 2023

This book is the culmination of months of research and analysis, and is aimed at helping growth leaders rethink their go-to-market to meet today’s go-to-market challenges. In short, the book is all about helping you create what we see as a new “Operating System” for go-to-market.

Marketing Analytics Tools 130

Marketing Analytics Tools Act-On Analysis Marketing Management 130

ANNUITAS

NOVEMBER 29, 2023

As we noted earlier, CMOs must focus on go-to-market leadership – both at a strategic and executional level – and on helping their organizations build a sustainable, perpetual Growth Engine. CMOs thus need a system of KPIs that help them understand the combination of “Levers” that best optimize “Lift.”

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

ANNUITAS

MARCH 17, 2023

Why You Need to be Thinking About Data-Driven Marketing Data-driven marketing helps drive growth for your company—but it can also serve a crucial purpose internally. It’s about looking at performance information to see what’s working and what isn’t—then learning from the results to adjust your approach. Some of these risks include: 1.

Planning 130

Planning Allocation Paid Search Agency Ideal Customer Profiles 130

ANNUITAS

APRIL 10, 2023

In our Behind the Buzzwords content series, ANNUITAS breaks down the complex jargon you see trending in go-to-market thought-leadership and helps you cut through the noise to contextualize it for your organization. Ultimately, developing a customer journey is only helpful if you do it right. What does it mean? Ah, the customer journey.

Ideal Customer Profiles 130

Ideal Customer Profiles Top of Funnel B2B Thought Leadership Lead Ranking 130

ANNUITAS

MARCH 10, 2023

In our new content series, Behind the Buzzwords , ANNUITAS will break down the complex jargon you see trending in go-to-market thought-leadership and help you cut through the noise to contextualize it for your organization. Provide genuine opinions on the subjects that people find helpful. What does it mean?

Thought Leadership 147

Thought Leadership Top of Funnel Advertising Funnels Trust Marketing 147

ANNUITAS

FEBRUARY 28, 2022

Then, deliver content that helps them solve their unique problems. Help buyers along a self-education journey. ABM shouldn’t be about achieving your sales outcome, it should be about helping your accounts reach theirs. A great customer experience happens when your customers know where to go when they need help.

Account Based Marketing 147

Account Based Marketing ABM Ideal Customer Profiles Ad Building 147

ANNUITAS

MAY 21, 2020

Over the years, I have seen Marketing Attribution models transform from a nice-to-have tool to help demonstrate marketing’s performance into a must-have core business planning component. Marketing Attribution models are essential for helping define at all levels of the business what marketing investment is translating into growth.

Marketing Attribution 264

Marketing Attribution Lead Ranking Planning Top of Funnel 264

ANNUITAS

MARCH 21, 2023

The webinar integration also allows users to automate the follow-up process to keep teams engaged with attendees in a consistent manner, to help accelerate pipeline. And the Journey management tools can help build dynamic, account-focused engagement flows. The first is all around increasing the types of data that can be analyzed.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

ANNUITAS

FEBRUARY 3, 2020

More importantly, how can we frame a conversation that convinces our buyer that we understand who they are and how we can help? What information is most helpful as you’re researching new solutions? These types of questions will help you truly understand the problem your buyer is trying to solve by using your product or service.

Peer-to-peer 173

Peer-to-peer Work Management Marketing Management Sales Qualified Leads 173

ANNUITAS

FEBRUARY 24, 2023

I’m excited to introduce a new offering from ANNUITAS — one that is not only timely, but also helps companies address the #1 business challenge that they face today. Helping them to get back to Growth and to scale it strategically.

Planning 130

Planning Paid Search Agency Marketing & Strategy Act-On 130

ANNUITAS

NOVEMBER 15, 2021

Between self-service information and quick calls between reps and prospects, inside sales helps you focus on the right leads without a long lead time. ? As buyers continue to adapt to changing markets, proof of concepts will help you continue to hit sales goals even when larger buying decisions are still up in the air. Ease of scale.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

ANNUITAS

OCTOBER 15, 2020

While they may increase website visitors, pageviews, or subscribers, this cycle of marketing campaigns actually does more harm than good, damaging your customer journey as you become an annoying interruption instead of a helpful, trusted guide down the purchase path. But dopamine doesn’t drive sales. .

Blast Campaigns 147

Blast Campaigns Elasticity Eye-Tracking B2B Thought Leadership 147

ANNUITAS

DECEMBER 14, 2022

She needed something, a new, scalable, sustainable way of thinking to help them weather this storm and stay ahead of competition. Yes—but I know that this vision will help guide us through 2023 and beyond!” “Why you shouldn’t cut back on marketing during a recession”. she said, adjusting her red blazer. Sandra raised her eyebrows. “Is

Marketing Analytics Tools 130

Marketing Analytics Tools Planning Peer-to-peer Ideal Customer Profiles 130

ANNUITAS

NOVEMBER 30, 2022

Since we’ve already discussed budgets, hiring someone to help lighten the load may not be in your future. Whether you are measuring the efficacy of new content or the effectiveness of a channel, it’s helpful to know which demand marketing KPI’s and metrics you actually need to monitor. It’s a tough job and you can’t do it alone!

Planning 130

Planning Work Management Marketing Management High Quality Lead 130

ANNUITAS

APRIL 9, 2020

Here are four ideas to help jumpstart your pivot and help you thrive in this change. For sellers, in particular, we are successful when we help solve problems for our prospects and customers. So, the question stands large – how do we go-to-market given these changes? Be Clear on The Customer Challenges You’re Poised to Solve.

Peer-to-peer 264

Peer-to-peer Demand Validation Demand Generation 264

ANNUITAS

MARCH 19, 2020

Replacing this Engagement Channel will be tricky, but ANNUITAS has several recommendations based on our demand marketing experience – and a review of our aggregated client data across multiple programs – that can help fill the gap. Show respect and ‘help’ buyers find what they are looking for. Focus on Insight.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

ANNUITAS

OCTOBER 5, 2023

The company is also piloting the new Copilot Studio— which itself leverages more generative AI capabilities to help users build custom use cases into their Salesforce instances.

Marketing Analytics Tools 130

Marketing Analytics Tools Product Marketing Automation Services User-Generated Content 130

ANNUITAS

AUGUST 19, 2022

This work helps with both customer acquisition and long-term retention.” Blending the expertise of marketing, sales, product development and finance, the Chief Growth Officer helps businesses achieve their strategic objectives. ” LinkedIn : “[T]he role of Chief Growth Officer has increased by 37%.

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

ANNUITAS

JUNE 17, 2020

We’ve put together 6 tips to aligning your stakeholders before a Demand Marketing Transformation that will help you get closer to that dreamy, aligned state: Change Management is a Process – NOT a Destination: Transformations don’t happen overnight, and neither does getting all of your stakeholders aligned and on board.

Demand 147

Demand Tips Work Management Advertising Agencies 147

ANNUITAS

FEBRUARY 25, 2020

Build buyer personas to pinpoint the variety of potential prospects and help curate content to meet various personas’ specifications. Building buyer personas helps businesses deliver the right message to the right person as well as in the right medium. Knowing the context in which a buyer might come to your site is important.

Personalization 147

Personalization Buyer Personas B2B Marketing Management 147

ANNUITAS

DECEMBER 4, 2020

First, the questions asked during the chat should be aligned to important data points in the lead management framework that help better qualify that person. Not only does this help you quickly route leads, but it also helps prioritize who to follow up with first. Pre-client chats should be supported in two ways.

Demand 130

Demand Enterprise Management Marketing & Strategy Marketing Strategy 130

ANNUITAS

MARCH 4, 2020

Matt Bilotti with Drift captures this POV in a great post : Over the last few years, Growth Marketing has helped re-define the goal of marketing. How can we tackle the challenges of modern Growth Marketing and help the discipline to evolve and mature? The vision of customer-centric and lifecycle-aware demand marketing remains solid.

Growth Marketing 247

Growth Marketing Top of Funnel Demand Enterprise Management 247

ANNUITAS

OCTOBER 9, 2023

The array of perspectives from both pre-and-post sale stages of the journey helped round out the day and got everyone thinking about some new ideas on how to transform their own go-to-market organizations and to accelerate the evolution toward Growth Engine, and even contemplate creating a Chief Growth Officer role inside their own organizations.

Marketing Analytics Tools 130

Marketing Analytics Tools CMO Multi-Channel Act-On 130

ANNUITAS

APRIL 29, 2021

Conversation Track Architecture provides a scalable basis for orchestrating Customer Dialogue across stakeholders and customer journey stages – a critical organizing principle for effective Demand Process.

Planning 130

Planning Top of Funnel Paid Search Agency Cold Calling 130

ANNUITAS

APRIL 20, 2020

It helps connect with customers in their buying process and it helps drive demand. Proving content ROI will help get those budgets back up. This metric alone won’t help your marketing. “Content is king” is a phrase that’s dominated the marketing world for years now, and for good reason. Content works.

Elasticity 147

Elasticity Effectiveness Marketing Budget Top of Funnel 147

ANNUITAS

SEPTEMBER 28, 2022

Conversation Track Architecture thus helps ensure alignment between demand marketing and sales/service playbooks, and it provides clear moments for sales/service stewardship – which clearly maps to opportunities to define playbooks. How can you take the next step in your transformation towards a Converged Growth B2B go-to-market organization?

Ideal Customer Profiles 130

Ideal Customer Profiles Enterprise Management Marketing Analytics Tools Work Management 130

ANNUITAS

JULY 21, 2022

Hence, Converged Growth – a model that brings a disciplined, system-based approach to B2B go-to-market and that helps eliminate the ‘random acts’ of sales and marketing that tend to proliferate in legacy B2B environments. It helps rationalize the role of individual applications in the overall demand technology stack.

Ideal Customer Profiles 130

Ideal Customer Profiles B2B Sales Work Management Marketing Management 130

ANNUITAS

SEPTEMBER 24, 2020

Scaling telehealth programs up alongside targeted, strategic demand marketing efforts can help bridge the revenue gap created by COVID-19. Focusing on digital channels will help healthcare marketers meet patients where they are. Likewise, patients are primarily doing the research to find their telehealth provider online.

Demand 113

Demand Top of Funnel Planning Digital Marketing Funnels 113

ANNUITAS

FEBRUARY 3, 2022

Knowing how this maps to purchases of your own solution will help you support the needs of each decision maker at each buying stage through effective content. Create resources that help a GenXer prove value and get buy-in from fellow stakeholders. Step 2: Understand how each group wants to engage with you.

Generation 182

Generation Cross-Selling B2B Lead Ranking 182

ANNUITAS

OCTOBER 27, 2023

We also believe the company needs a dose of a Perpetual Growth Engine strategy — i.e., a true methodology — to help guide the connectivity between these elements. to help the customer along their journey. To move beyond core productivity gains (i.e., The addition of Copilot does two positive things for marketers.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

ANNUITAS

JULY 29, 2020

This is at the core of the work we do here at ANNUITAS, so naturally our CEO thought it would be helpful to lay this out in detail – in effect, walking through “The Anatomy of a Strategic Demand Marketing Plan.”

Planning 162

Planning Demand Marketing Plans Paid Search Agency 162

ANNUITAS

OCTOBER 4, 2016

Modern marketers use MAPs to help streamline processes, reduce errors during production and there are a million and one hacks to make the most of this technology. As Litmus states, “With the help of snippets, you can build emails more easily – and more quickly – than ever before.

Marketing Automation Services 230

Marketing Automation Services Marketing Automation Automation Work Management 230

ANNUITAS

FEBRUARY 23, 2021

Deciding on tactics is not a strategy and will not help you achieve growth goals. Instead of buying more products, focus on how your tools can help you Engage, Nurture, and Convert your buyers to create an orchestrated buyer journey. Increasing Budget Doesn’t Always Equal More Leads. Your Success Metrics Are Probably Wrong.

Demand 130

Demand Work Management Budget Programs Planning 130

ANNUITAS

FEBRUARY 16, 2023

Short term ‘dotted lines’ can help create roles and responsibilities aligned with the office of the CGO among existing titles and departments. Eventually, though, it is ideal to have an actual role/office that goes by the CGO name.

Lead Ranking 130

Lead Ranking Top of Funnel Peer-to-peer Paid Search Agency 130

ANNUITAS

NOVEMBER 7, 2018

Revamping our Demand Generation Survey to Gauge How Effectively Marketing Helps to Grow the Business. Please help us out, share your perspective, and gain access to the research. Participate in our new study by clicking here. Request a copy of the results when it is completed by clicking here.

Demand Generation 127

Demand Generation Studies Demand Generation 127

ANNUITAS

NOVEMBER 16, 2020

Experience: Michael has been with ANNUITAS for more than four years and helped to create our web center of excellence. See Lauren’s posts. Michael Lyons , Director of Innovation. Expertise: Next generation growth marketing.

Demand Generation Agencies 130

Demand Generation Agencies Paid Search Agency B2B Thought Leadership Advertising Agencies 130

ANNUITAS

JANUARY 19, 2022

As early as 2017 two-thirds of buyers preferred finding information on their own instead of getting help from sales reps. Looking for more help on how to adapt your sales strategy to new buyer behaviors? This shift is not temporary, and it was well under way before we embraced remote selling.

Sales Management 130

Sales Management Lead Ranking Work Management Marketing Management 130