Smashmouth Marketing

OCTOBER 1, 2021

Create Lead-Specific Marketing Content: If you have the staff and the time, putting together one or two pieces of lead-specific content can help push you over the edge and close a sale. Be their hero with the answer to their problem and they just might buy.

Sales Qualified Leads 187

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Ideal Customer Profiles 187

Smashmouth Marketing

AUGUST 13, 2019

Just make sure to identify the proper prospect, one with Authority, and then have a valuable conversation that brings value to that prospect and helps them see the Need you want to fill. Finding the decision makers and influencers are half the battle, then getting the conversation started is the other half.

Allocation 105

Allocation Lead Gen Sales Cycle B2B Sales 105

Smashmouth Marketing

JUNE 12, 2013

Just make sure to identify the proper prospect, one with Authority, and then have a valuable conversation that brings value to that prospect and helps them see the Need you want to fill. Finding the decision makers and influencers are half the battle, then getting the conversation started is the other half.

Allocation 181

Allocation Lead Gen Sales Cycle B2B Sales 181

Smashmouth Marketing

SEPTEMBER 25, 2019

Setting up a bridge number, having an online presentation, and additional attendees (Applications Engineer, Manager, or other supporting attendees) can help improve the quality and acceptance of the meeting. A casual phone call is not appropriate. Some prospect executives simply won't take face-to-face meetings.

Marketing Management 100

Marketing Management Conference Advertising Agencies Marketing Prospects 100

Smashmouth Marketing

SEPTEMBER 25, 2019

Setting up a bridge number, having an online presentation, and additional attendees (Applications Engineer, Manager, or other supporting attendees) can help improve the quality and acceptance of the meeting. A casual phone call is not appropriate. Some prospect executives simply won't take face-to-face meetings.

Marketing Management 100

Marketing Management Conference Advertising Agencies Marketing Prospects 100

Smashmouth Marketing

JANUARY 20, 2020

His positive leadership helped BAO grow to a leader in the outsourced sales development industry. Green Leads is in a unique position to help B2B leaders build predictable pipeline and achieve top line revenue goals,” states Farrell. It is an exciting time in B2B sales and marketing.

Ideal Customer Profiles 38

Ideal Customer Profiles Sales Qualified Leads Lead Ranking Marketing Qualified Leads 38

Smashmouth Marketing

MAY 25, 2010

Joy comes from within, so help your reps to be joyful by making sure they understand the importance of their job. That can get frustrating for your reps, so help them through those times by teaching them to remember their successes. So help your reps get back in the saddle by remembering times of higher achievements.

Television marketing 100

Television marketing B2B Software Marketing Qualified Leads 100

Smashmouth Marketing

JUNE 1, 2010

Are you doing everything you can from a leadership perspective to help your team? Is there anything you could be doing better to help your team increase their production? Whatever it is you're doing to help them stay hot -- but don't leave without sharing how you're doing it with the rest of us! Keep what up?" you may ask.

B2B 100

B2B Paid Search Agency Positioning Personalization 100

Smashmouth Marketing

SEPTEMBER 30, 2009

Kim: When you've got a long sales cycle, you've got to keep building the relationship and trust with your leads by delivering them information they value - that means information that's relevant to them and explains the issues you can help them resolve. It just helps spread your reach and visibility.

Social Media 100

Social Media Lead Gen Lead Ranking Lead Scoring 100

Smashmouth Marketing

DECEMBER 20, 2010

B2B Marketing Experts have an ideal opportunity during the Holiday Season to do some old fashioned "feel good" marketing and help some folks along the way. Green Leads ran two internal contests that resulted in charitable giving. We ran a contest last week during a one hour ConnectAndSell session.

B2B Marketing 100

B2B Marketing B2B Youtube Lead Management 100

Smashmouth Marketing

SEPTEMBER 29, 2009

Kim: When you’ve got a long sales cycle, you’ve got to keep building the relationship and trust with your leads by delivering them information they value – that means information that’s relevant to them and explains the issues you can help them resolve. It just helps spread your reach and visibility.

Social Media 100

Social Media Lead Gen Lead Ranking Lead Scoring 100

Smashmouth Marketing

MARCH 10, 2011

They just don't work any longer and they're not helping anybody succeed at generating quality b2b leads. There are a lot of great sources for telemarketing and teleprospecting calling tips out there, and just several weeks ago we brought you some great outbound calling tips from the best BDR's our management team has ever worked with.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Telemarketing 100

Smashmouth Marketing

AUGUST 18, 2010

Tools - Don't just help your team, implement Sales 2.0 Help them with things like list-building, email creations, scripting, etc. Whatever it is, surprising them with a contest is a great way to up the team’s production and incent teamwork. Provide Them With Sales 2.0 Run a training class on LinkedIn tips and tricks.

Jigsaw 100

Jigsaw B2B B2B Sales Class 100

Smashmouth Marketing

AUGUST 28, 2009

Established in 1974, INPUT helps companies develop federal, state, and local government business and helps public sector organizations achieve their objectives. Extensive research. Fabulous service, but on the pricey side. Input - INPUT is the authority on government business.

Jigsaw 100

Jigsaw B2B Sales Sales Leads Sales Qualified Leads 100

Smashmouth Marketing

AUGUST 28, 2009

Established in 1974, INPUT helps companies develop federal, state, and local government business and helps public sector organizations achieve their objectives. Extensive research. Fabulous service, but on the pricey side. Input - INPUT is the authority on government business.

B2B Sales 100

B2B Sales Sales Leads Jigsaw Sales Qualified Leads 100

Smashmouth Marketing

DECEMBER 10, 2009

Some might be closing out the year, but many are willing to help those elves with their heads down making appointments. We hear this all the time, even from our own reps when they are having a slow week: "December is terrible for lead gen. End of year and the holidays.". True, people have other things on their minds.

Marketing Qualified Leads 100

Marketing Qualified Leads Leads Lead Lead Gen 100

Smashmouth Marketing

DECEMBER 21, 2008

It levels the playing field and provides a low cost way to connect with customers and help them “find” your company and its products. While rallying the troops to help is the best way to develop the content make such a program successful, I advocate a full time hire whose main responsibility is success of your social media efforts.

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

DECEMBER 15, 2008

It levels the playing field and provides a low cost way to connect with customers and help them “find” your company and its products. While rallying the troops to help is the best way to develop the content make such a program successful, I advocate a full time hire whose main responsibility is success of your social media efforts.

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Smashmouth Marketing

AUGUST 6, 2009

How have these helped the success of your company, and what kind of budget and resources do you have to be so active in social media? Can you give marketers three tips to connect with these hard to reach decision makers? How does lead nurturing play a part in reaching these executive contacts?

Lead Nurturing 100

Lead Nurturing Marketo B2B Thought Leadership Marketing Qualified Leads 100

Smashmouth Marketing

OCTOBER 8, 2009

For example, blogs help us solicit input about new products. and they help marketers and salespeople have conversations, not just engage in one-way messaging. And social media can help. Blogging, like many social and professional interaction platforms, informs all of these phases, not just the communication phase.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

AUGUST 5, 2009

How have these helped the success of your company, and what kind of budget and resources do you have to be so active in social media? Can you give marketers three tips to connect with these hard to reach decision makers? How does lead nurturing play a part in reaching these executive contacts?

Lead Nurturing 100

Lead Nurturing Marketo B2B Thought Leadership Leads 100

Smashmouth Marketing

OCTOBER 6, 2009

For example, blogs help us solicit input about new products … and they help marketers and salespeople have conversations, not just engage in one-way messaging. And social media can help. Blogging, like many social and professional interaction platforms, informs all of these phases, not just the communication phase.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

JUNE 30, 2009

If you are calling to tell a CTO how your security software will help comply with Sarbanes Oxley, say that along with why they would want to continue the call. Help them through this process by giving them what they need and want. The next 30 seconds allow you to continue to the real pitch. Don't bother with "How are you today?" (do

Relevance 100

Relevance Cold Calling Demand B2B Marketing 100

Smashmouth Marketing

JUNE 26, 2009

If you are calling to tell a CTO how your security software will help comply with Sarbanes Oxley, say that along with why they would want to continue the call. Help them through this process by giving them what they need and want. The next 30 seconds allow you to continue to the real pitch. Don't bother with "How are you today?" (do

Relevance 100

Relevance Demand B2B Marketing Cold Calling 100

Smashmouth Marketing

MARCH 1, 2010

I've done enough webinars to have seen most of these functions before, but the simple task of reviewing them for 15 minutes beforehand was helpful. We did a practice session where each presenter used the platform to push slides to the audience, comment between moderators, and deal with Q&A.

Webinar Metrics 100

Webinar Metrics Class Lead Gen Content 100

Smashmouth Marketing

OCTOBER 3, 2010

Job title search that is based on more than department and keywords -- there are 100+ functions to help you zero in on the specific function you are looking for. Customizable list-building tools where users can manage multiple projects and list variations. See the breakdown to the right just for Marketing contacts.

Jigsaw 100

Jigsaw Product Marketing Management Salesforce.com 100

Smashmouth Marketing

FEBRUARY 22, 2010

You may not own their issue, but you can understand it and help solve it. Understand why you are not receiving your request. Is there a skill issue? A headcount problem? A list issue? Reschedule/cancel rates? If you don't get what you want, make changes. You own the budget and are measured on your results.

Lead Gen 100

Lead Gen Work Management Companies Marketing Qualified Leads 100

Smashmouth Marketing

AUGUST 23, 2008

We had enough business this summer though that we took on my two older daughters as part time help. Lots of new clients, some of them so big they can dictate their terms (well, they kind of do). Carolyn put in a few hours here and there, but Rebecca was the shining star. Showed up when she told me she would. Met her deadlines.

Best Practices 100

Best Practices Tagging Research Product 100

Smashmouth Marketing

DECEMBER 24, 2008

They are all about helping out a certain niche of prospect. The lead process used to be “beat people with information until your sales person closes them.” Now, it’s a little bit more about relationships with products and companies. Look at Dell’s Digital Nomads. They’re not selling. They’re equipping. It’s perfect.

User-Generated Content 100

User-Generated Content Consulting Lead Generation Lead Ranking 100

Smashmouth Marketing

DECEMBER 17, 2008

They are all about helping out a certain niche of prospect. The lead process used to be “beat people with information until your sales person closes them.” Now, it’s a little bit more about relationships with products and companies. Look at Dell’s Digital Nomads. They’re not selling. They’re equipping. It’s perfect.

User-Generated Content 100

User-Generated Content Tagging Consulting Lead Generation 100

Smashmouth Marketing

JULY 6, 2010

A few days ago someone in a sales group on LinkedIn posed this question: "Love reading and participating in this group, but I could not help noticing all the blatant spelling errors in our posts. Can poor writing, misspellings and grammatical errors interfere? You betcha.

Impressions 100

Impressions Demand Content Marketing Content 100

Smashmouth Marketing

OCTOBER 28, 2009

In all cases we: identified areas where we can help each other. We soon realized that the overlaps and gaps between us were obvious enough and that there are enough prospects and clients in the universe that we can actually benefit by the relationships. shared some best practices. established valuable networking relationships.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Tips 100

Smashmouth Marketing

OCTOBER 28, 2009

In all cases we: identified areas where we can help each other. We soon realized that the overlaps and gaps between us were obvious enough and that there are enough prospects and clients in the universe that we can actually benefit by the relationships. shared some best practices. established valuable networking relationships.

Lead Generation 100

Lead Generation Lead Ranking Lead Scoring Tips 100

Smashmouth Marketing

APRIL 6, 2010

Green Leads has decided to let our clients help with our green initiatives by using a portion of our meeting revenue to purchase carbon offsets: Phone Meetings : 0.002 tons CO2 Face to Face by Car : 0.08 tons CO2 Face to Face by Flight : 0.29

Vendors 100

Vendors Lead Gen Purchase B2B Sales 100

Smashmouth Marketing

SEPTEMBER 4, 2009

A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence. I was already doing a majority of the list, but then it got me thinking.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 4, 2009

A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence. I was already doing a majority of the list, but then it got me thinking.

Lead Generation 100

Lead Generation Social Media Lead Ranking Lead Scoring 100

Smashmouth Marketing

NOVEMBER 17, 2010

all of [HubSpot's] implementation and support consultants also sit among sales and marketing, so we have sales, marketing and post-sales all together, helping to build even more cross functional communication." Mike Volpe , VP of Inbound Marketing at HubSpot, shares that, ".all Augment with Experts.

Planning 100

Planning Paid Search Agency Buyer Personas Lead Gen 100