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  • HUBSPOT  |  FRIDAY, FEBRUARY 21, 2014
    [Help] Features vs. Benefits: A Crash Course on Proper Messaging
    Well, first and foremost, my answer is always make sure you''re creating content that is valuable and helpful to your audience. If that doesn''t sound familiar -- selling the benefit over the feature -- this post will help you out with some reasons for doing this, and examples of how to do it properly. What''s wrong with this approach?
  • HUBSPOT  |  TUESDAY, JANUARY 6, 2015
    [Help] How to Build a High Performance Marketing Team
    Here’s an a simple assessment tool to help you, Evaluate Your Marketing Team. To minimize waste, hiring people who can wear multiple hats will help. To address distractions you can ask each team member to install Rescue Time , a free app that helps employees see where they’re spending productive and distracting time.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 2, 2011
    [Help] Do You Have Social Media Training In Place?
    What are some things you’re doing to help educate your team? Social media isn’t just about posting comments on Facebook or Twitter. It’s about not only having a plan of how to execute your message, but how to get the most out of it. Develop a plan - This is not ready, fire, aim. Sharing the successes creates enthusiasm.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 3, 2015
    [Help] 7 Ways to Cure Your (Shopping Cart) Abandonment Issues [Infographic]
    Installing live chat for immediate help during shopping and checking out could persuade a customer to click “pay now” more often. You know the drill: you find yourself clicking through an online shopping site, adding a couple shirts or laptop stickers to your shopping cart, and once you’re satisfied, you decide to check out.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 17, 2013
    [Help] What Are You Doing to Adjust to All the New Changes in Marketing?
    Here are some good points he brought up that might help us all: Get out of your comfort zone  - Look at alternative ways to communicate with your potentials. If you’re an old-time marketer like me, there’s been lots of changes over the past several years as to the alternative ways to reach your targeted audiences.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Help] Are You Having Trouble Finding Time to Blog?
    Get some help - find others within the organization to write or go out and hire outside writers. We’re all overworked and underpaid. Time for most of us is a resource we don’t seem to have enough of, and for those of us who write a blog, it sometimes seems even more scarce. It’s quiet and your mind is clear.
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 31, 2013
    [Help] eMagine Launches New Websites
    Volicon’s first customers — CBS News and Discovery Networks — were the precursors to today’s worldwide customer base of more than 600 major broadcast, network, and cable, satellite, and IPTV providers.eMagine redesigned this site and created an exemplary video section , and a live help component. Cortendo. Volicon.
  • MARKETING ACTION  |  TUESDAY, JULY 28, 2015
    [Help] Use an Email Preference Center to Keep Your Email Subscribers Happy
    Here are just a few ideas that can help improve your email subscription rates — and send open and clickthrough rates sky-high as well. 1. If your website includes a well-maintained blog that provides valuable posts and works to help acquire email subscribers, you can use your RSS feed to offer readers additional email preferences.
  • MARKETING ACTION  |  TUESDAY, JUNE 9, 2015
    [Help] How to Use Surveys to Create Better Content
    These tips will help even if you’ve got a huge list. This immediately punches a hole in your premise that you’re trying to help them. Did they help? Engagement is the secret sauce of digital marketing; every marketer wants more of it. There are a lot of ways to get traction for your content through external forces. Back to you.
  • MARKETING ACTION  |  MONDAY, MAY 19, 2014
    [Help] Duplicate Content, Curation, and – What’s a Rel=Canonical?
    Some content marketers are good at optimization, helping you out with alt-text on photos, meaningful content, and metadata that make it utterly clear what the page is about. Like a bloodhound, you sniff for the tendrils of meaning that help you sort an A page from an A+ page. It’s a cold, hard world for a search engine. Sniff.).
  • HINGE MARKETING  |  MONDAY, JUNE 15, 2015
    [Help] Visible Expert? Interview With SEO and Content Marketing Wizard Rand Fishkin
    Related Stories AEC Professionals: Collaborate with Your Marketing Teams for Competitive Advantage 10 Best Lead Generation Sources Visible Experts℠ Use to Attract Clients How Does Continuing Education (CE) Help Your Professional Services Firm? Committing to content marketing to build your personal and firm brands. Free Resources.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Help] 55% of Visitors Spend Fewer Than 15 Seconds on Your Website. Should You Care?
    That being said, if you''re looking to reach short-term traffic and lead gen goals, trying to newsjack could help you attain them. You''d think that because social media helps businesses get traffic, leads, and customers to people''s websites, a majority of those would be engaged visitors. so I guess I better make it quick. Not quite.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 31, 2012
    [Help] B2B Marketing Myth-busting, Redux
    Helping drive 15% of public cloud inside sales, this thing is no myth. Photo credit: Wikipedia. It’s always a good to examine what beliefs we are operating under–if we have false beliefs that are not examined, then we continue to act on them. Myth No. 1:  Lead generation is the top job of B2B marketers. Wrong.  The result? 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 1, 2014
    [Help] Are You Falling Out of Love with Your Blog?
    It makes me happy to know that I can possibly help someone with a problem or maybe that I wrote something that was a small catalyst to change in a life. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Amber Osborne, {grow] Contributing Columnist. And then it got worse. Digging out. Guest post tips.
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 20, 2015
    [Help] How to Leverage Digital Channels to Maximize Year-end Fundraising Success
    Craft a strong, specific, simple and personal appeal that shows donors exactly who their donation will help and how. Both numbers can help you measure a campaign’s effectiveness. Social media can help ensure your email list includes more valid emails of people who are truly interested in your cause. But so does generosity.
  • VOLACCI  |  THURSDAY, AUGUST 29, 2013
    [Help] Repurposing Content Tip: Put Your Company Video on a Thank You Page
    These sort of videos help define the organization, and understandably, marketers want to get as many views as possible. Placement is key in digital marketing. Ask any conversion rate optimization specialist and they’ll tell you that simply moving a button can make a huge difference between a bounce or a conversion. Looking for inspiration?
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 26, 2015
    [Help] 7 more ways you can recycle old content
    These seven tips will help you leverage your old contend, save time on content creation, and drive new traffic to old pages. Want to do more with the content you already have? Recycle Recycle it! These Want to do more with the content you already have? Recycle it! In fact, this year, marketers are embracing content recycling more than ever.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 7, 2011
    [Help] Small businesses still grappling with social media benefits
    When asked about their experiences to date with this medium, 63 percent of owners feel it has helped make their customers more loyal, but 56 percent feel it has taken up more time than they expected. Smith School of Business.  A few highlights from this wide-ranging report: Technology investments on the rise. Searching for Search. And you? 
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 25, 2011
    [Help] Product Landing Pages: Tips on How To Improve Their Performance
    Product landing pages have distinct advantages — they help focus the user on the offer by directing them to a page that has relevant info, presented in a compelling way that hopefully will get them to engage and interact with your brand. Here are some highlights: Optimize pages for web reading - from layout to look and feel.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 23, 2011
    [Help] 3 (Eye-Opening) Benefits I Learned Writing a Free E-Book
    Keep it short and pack it with valuable information, and readers will not only value it but also help promote it. Lots of resources on the web can guide you through the e-book process if you need some help. This week we are thrilled to welcome Tom Clifford. We really enjoy Tom's straightforward and practical inights. How do I know?
  • GREAT B2B MARKETING  |  FRIDAY, MARCH 25, 2011
    [Help] How to Expand Your Circle of Marketing Influence by Christopher Ryan
    Where you are going: This graphic illustrates how your pull marketing and social media efforts will help you grow the number of key influencers and moderate influencers.  Those nearest to the core are loyal, lifetime customers, prospects in active sales cycle and others that you have direct influence on.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JANUARY 16, 2014
    [Help] How to Develop a Comprehensive B2B Marketing Strategy
    Content helps build your brand, as it allows you to highlight your company’s unique strengths and services, and if you frequently update your site content, it allows you to become a trusted thought leader, while attracting followers and repeat site visitors. It''s time to dive into developing a comprehensive marketing strategy.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 5, 2014
    [Help] The Secrets to Building a High-Growth Marketing Team
    If you need the extra help that comes from a professional recruiter, I strongly suggest bringing them in-house as well. Nothing helps determine how qualified someone is for your job than having them do the job. Hopefully these tips can help be your guide, or at least allow you to question and improve your current process.
  • WRITTENT  |  TUESDAY, JULY 9, 2013
    [Help] 28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy
    If you read this report between the lines, there’s plenty of tips to help you pull ahead of your competitors. 6. The need to efficiently apply customer feedback is a challenge for companies of any size, and this video could help you win. Content marketers need to be empathetic, detail-oriented, and tech-savvy. IBM Global CMO Study.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JANUARY 14, 2014
    [Help] HowTo Deliver a TED Talk
    Jeremy takes the reader through each topic easily with stories, graphs and tips to help the speaker execute on this ideas. How to Deliver a TED Talk. Secrets of the World’s Most Inspiring Presentations. How to Deliver a TED Talk by Jeremey Donovan, published by McGraw Hill, is a great read. Choosing an Idea. Organizing Your Talk. Using props.
  • VOLACCI  |  MONDAY, OCTOBER 14, 2013
    [Help] What Every Marketer Needs to Know: Semantic Search Isn’t Smart.
    And last but not least, use Google-friendly tools (such as including rich snippets with the Schema.org Drupal module) to help the search engine better understand your website. This, combined with optimizing the metadata for each piece of content, helps Google deliver my content to users who are most likely to benefit from it.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Help] 6 Ways to Pull Off Anonymous Personalization People Love
    But there''s a fine line between providing information that''s helpful and relevant. Here are a few ways you can get started using anonymous personalization on your site -- that will come off as helpful, not creepy. 1) Show mobile viewers mobile-friendly content. Marketers personalize emails to provide recipients more relevant content.
  • HALEY MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Help] When Social Media Hurts
    But are there situations when social media can hurt, rather than help? As a team of social media gurus, our team consistently preaches the value of social media to our clients. And we truly believe in its power. We work with hundreds of clients and have seen the proof of success on many occasions. Is that enough? Absolutely not.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 25, 2012
    [Help] Tying Facebook Leads Directly to Revenue: A Marketo Example
    Matching demographic information like industry, company size, and job title helps identify hot prospects.  An added benefit is that we can use this information to provide content that is going to be most useful for this participant. With the help of marketing automation software these leads are then tied directly to our revenue.
  • BIZNOLOGY  |  THURSDAY, JULY 23, 2015
    [Help] Going Small: A Marketers Journey from Large Companies to the Startup World
    But they had some misfires with marketing since the company started and were looking to bring on someone to help build the function. For my entire career, I’ve worked for large companies. started in advertising working for Saatchi & Saatchi and Havas, two of largest global agencies. Like to Build Things. Unique Opportunity.
  • HUBSPOT  |  FRIDAY, DECEMBER 13, 2013
    [Help] LinkedIn's Top Buzzwords of the Year as Told Through Cheesy Stock Photos
    You help people "sync up" or "get on the same page" -- with and without cheesy team building activities. 8) Driven. Buzzwords: We''re all guilty of using them. Sometimes, we use them in a meeting with our boss, just to show them we''re smart. Sometimes, we use them in emails, just because they''re jargon that everyone knows. Thanks, LinkedIn.
  • B2BBLOGGERS  |  WEDNESDAY, NOVEMBER 24, 2010
    [Help] B2B Brands and Integrated Marcom—Are We Ceding Control to Social.
    Author: Joan Damico | Website | Twitter Joan is a B2B marcom consultant and copywriter with more than 15 years experience helping high tech and industrial companies generate leads and sales through integrated marketing communications including SEO copywriting, social media and website content. How can we help you Make Good Media?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 28, 2015
    [Help] Why conversation hierarchy is important to your marketing strategy
    The post Why conversation hierarchy is important to your marketing strategy appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. One of the biggest challenges I face as a marketing strategist is unrealistic customer expectations when it comes to social media marketing. They’re not. But COULD you do it? Make sense?
  • SALES LEAD INSIGHTS  |  MONDAY, JULY 9, 2012
    [Help] B2B Lead Generation: Getting on the same page
    Here's a first draft of a glossary I gave one of my clients to help them get started writing theirs. A lead is a lead. Or is it? always recommend to my sale lead consulting clients that they create a gloss ary of terms related to their B2B lead generation progra m s. To reduce misunderstandings. Also called Recommender. Also called Response.
  • HUBSPOT  |  THURSDAY, APRIL 12, 2012
    [Help] Getting the Most From Live Events: A Guide for Attendees, Hosts & Participants
    In fact, sometimes it is more helpful to talk to people who have the same positions in other companies than to talk to head honchos or speakers. Meeting others who are in the same shoes as you can be helpful to learn what tactics they are using, how they manage up, and what their businesses are doing to succeed. If You're an Attendee.
  • SAZBEAN  |  SATURDAY, SEPTEMBER 22, 2012
    [Help] Top Internet strategy, marketing and technology links for the week of September 22, 2012
    Spin Sucks) The Road to IPO: New Opportunities and Market Trends  (All Things D) Wait, Why are You Measuring That? Getting Your E-commerce SEO Ready for the Holidays  (Search Engine Guide) Four Common Online Reputation Problems  (Spin Sucks). News & Notes
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, DECEMBER 10, 2012
    [Help] Why Emotional Intelligence Matters in Sales
    Collen Stanley: Two colleagues who teach emotional intelligence encouraged me to explore how it helps salespeople achieve better results. Elevating your Sales EQ (Emotional Intelligence Quotient) helps you sell bigger deals, in less time at full margin. If you're like most sellers, you've never heard about emotional intelligence.
  • HUBSPOT  |  THURSDAY, OCTOBER 3, 2013
    [Help] One Simple CAN-SPAM Addition That Could Transform Your Email Marketing
    Yes, including this sentence in your email footer isn''t a requirement of CAN-SPAM, but it can help establish trust with your subscribers and maybe even increase email engagement. So step up your game to include this information in emails and it''ll help delight your subscribers more and more. What do you think? Why or why not?
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JUNE 9, 2015
    [Help] Know When to Say When
    Giving a prospect an easy way to say “no” can help you qualify a deal quicker and move onto other more lucrative opportunities. Salespeople: Know When to Say When.   Ken : Today we have are offering a guest blog from Adam Honig who is the co-founder and CEO of Spiro Technologies. Sometimes it’s best to know when to say when. Deals we lost?
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 12, 2012
    [Help] Support Your Supply Chain with B2B Social Media
    Social media can help B2B companies connect with customers, partners and vendors in many functions, and one function that is barely talked about is the supply chain. recent survey with supply chain decision makers was published, and the results were not surprising. 26% see no need or benefit in connecting with vendors using social media.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Help] Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing
    EIU: So all these big trends have helped to elevate marketing into a more important function than it was in the past, when it was synonymous with advertising. Marketers are going to be executing against the themes we talked about, but they’ll increasingly come to be seen as people who can help companies with their growth strategies.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 15, 2013
    [Help] Google demands your papers with the Hummingbird algorithm update
    How do I become a member? I am sorry, I can’t help you (or I’d have to kill you) but suffice it to say, I like to refer to is as — and I am just trying these out: Link Bourse. Why is Google being such a dick? Why are they cinching the noose so tightly that they’re killing droves of innocents, possibly including you?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 22, 2015
    [Help] Are Your Employees Brand Ambassadors? Why Not?
    Inspire that sense of awe in your employees, and they’ll help do the heavy lifting of establishing a brand. By Chris Ilcin, Account Superintendent at Sonnhalter. Photo Courtesy of Osborn. Do your employees know where your products are used? Do they know the applications the parts they make make possible? So how do you reach them? Louis.
  • HINGE MARKETING  |  MONDAY, JANUARY 13, 2014
    [Help] Find Your Differentiator: 21 Ways to Gain a Competitive Advantage for Your Firm
    If you head IT at a law firm, it’s comforting to know that your service provider specializes in helping people just like you. 3. Helping firms secure their first government contract is an example. Finding a differentiator for your professional services firm is not an easy task. You can’t simply make it up. But be careful.
  • SAVVY B2B MARKETING  |  MONDAY, APRIL 18, 2011
    [Help] If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?
    The Research: With help from American Business Media and the Business Marketing Association, Junta42 and MarketingProfs surveyed over 1,100 North American B2B marketers from diverse industries and a wide range of company sizes. We're pleased to present this guest post by Tom Pisello, also known as The ROI Guy. Engagement Quality.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JANUARY 25, 2011
    [Help] 5 Keys To A Senior Inside Sales Reps Consistent Success
    He is a historically successful inside sales rep at AG who has proven to me over the years that he is resourceful enough to find a way of always getting himself out of the rut we inevitably all fall into (with a little help from me on occasion). It's something I've gotten very familiar with.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 19, 2015
    [Help] New research: An exceptional path to social selling success
    The post New research: An exceptional path to social selling success appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. “Social selling” is certainly a red-hot buzzword but it is also one of the most difficult cultural changes to attain in a company. Social selling best practices. Do your social homework.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MAY 22, 2012
    [Help] E-commerce: An Important Channel for Industrial Sales
    Live Chat and instant access to engineers for help with application and configuration. I am seeing more and more manufacturers and industrial distributors using e-commerce as a sales channel for growth. The adoption rate has been much slower as compared to the online retail industry but B2B marketers are catching on fast. MRO distributor W.W.
  • B2B MARKETING TRACTION  |  FRIDAY, JANUARY 4, 2013
    [Help] Social Networking – Organic? Strategic? or Gaming a System?
    If you’d like help designing and setting up a strategic social media system for your business, contact me today. Now that social media is used by more businesses, it’s become clear that there is a right (and wrong) way to use it. It’s designed to allow people like you and me to share information that we like. Do be organic.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 2, 2011
    [Help] B2B Marketers: It’s Time to Apply the Stockdale Paradox
    Invest in systems and dashboards that help you do this. B2B Marketers need to confront and act on today’s brutal reality, but they must never lose faith in the end result. ” –Admiral Jim Stockton, about his eight-year imprisonment during the Vietnam  War. What does this mean for marketing? Understand your customers.
  • HUBSPOT  |  TUESDAY, JANUARY 12, 2016
    [Help] Publisher Events: The Future of Media Revenue?
    To help you get in on the action, we've compiled some tips from the best. Book sales can help bolster event attendance, and events can help facilitate book sales. As a media company, one of your biggest strengths is your ability to create communities of people. And this number will only increase. The moral of the story? Media
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 7, 2012
    [Help] Marketers, Managers and the Parable of the Monkey Tree
    If you’re climbing up the tree, accept accountability for the responsibility you’re given and help those above you to see the important issues you face every day. Sometimes it seems like marketers in the trenches, marketing leaders and our agency partners are all talking different languages. The Parable Of The Monkey Tree.
  • HINGE MARKETING  |  MONDAY, DECEMBER 1, 2014
    [Help] Top 10 Marketing Techniques for Professional Services
    Other social media like Twitter are also helpful, but LinkedIn is really the top of the social media food chain for the B2B world. How can professional services firms raise their reputation and visibility in the marketplace? The answers aren’t the same as they used to be. Defining Marketing Techniques. But it can do more. Conclusion.
  • THE POINT  |  FRIDAY, JANUARY 6, 2012
    [Help] How to Optimize Your Website’s Resource Library for Lead Generation
    In order to keep the layout scalable, simple, and intuitive, we added a categorization system to help users search by content type as well as category icons and a rating system to aid in scannability.“. A well-designed resource library can be a key factor in converting Website visitors to measurable, actionable sales leads.
  • EVERYTHING TECHNOLOGY MARKETING  |  MONDAY, NOVEMBER 11, 2013
    [Help] Crossing the Divide: The Art of Closing the Sale
    This kind of content helps folks get to know you, so that buy the time you’re closing the sale, the client feels that they already understand both your firm and its capabilities. 2. The Hinge Research Institute conducts regular research on the professional services marketplace. And that’s because it’s exactly what you’re doing.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 27, 2013
    [Help] Deliverability: Watch those complaints!
    Those of us charged with helping marketers optimize email deliverability would much rather see a sender with an elevated unsubscribe rate, as opposed to high spam complaint rates. High spam complaints have a direct impact on your delivery rates, and should be a warning bell that something is not right with your email practices.
  • MARKETING ACTION  |  TUESDAY, JANUARY 6, 2015
    [Help] 5 Tips for Creating Amazingly Effective Email
    Of course, it helps that those investments don’t need to be very big in order to have an impact. Marketing automation can help reduce the manual labor of creating effective emails that work on mobile, tie with social, and hit the inbox at the perfect moment. Marketers have been using email for many years, and for good reason.
  • LEADERSHIP  |  THURSDAY, JULY 24, 2014
    [Help] Interesting Infographics: 10 Hacks For Creating The Ultimate LinkedIn Profile
    The social media experts from Link Humans designed an intriguing infographic to help professionals, including B2B marketers, create killer LinkedIn profiles. As we know, LinkedIn can be a valuable and effective form of B2B lead generation. Have you asked yourself these questions recently? How effective is my LinkedIn profile?
  • BIZNOLOGY  |  TUESDAY, MAY 21, 2013
    [Help] Asking is essential in social media marketing
    The first, most important, point I believe in Amanda Palmer’s TED talk has to do with asking for help, asking for what you want. What really caught my attention was the last segment, “ Amanda Palmer: How Do You Get People To Pay For Music? If you listen to the NPR segment or watch the video, you’ll hopefully get me, feel me.
  • MI6 MARKETING AGENCY  |  FRIDAY, OCTOBER 2, 2015
    [Help] Mi6 Round Up: Social Selling, Startups, Tech Innovation & the Chief Digital Officer
    Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. Round Ups are published twice a month and feature summaries and opinion on 6 handpicked articles that caught our eye in the areas sales and marketing; technology and the c-suite.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 14, 2011
    [Help] Blogs on auto-tweet and the new world of Triberr
    My view of Triberr is somewhere in the middle! I’m still looking at it but it probably isn’t going to help me meet some of my long-term blogging goals like it would for a new blogger just on the scene. think you’ll enjoy this video! Some people hate it. Some people love it. Are you using Triberr? What do you think?
  • AD YOUR COMMENT HERE  |  THURSDAY, OCTOBER 13, 2011
    [Help] 3 Old and Basic Social Media Tenants to Remind Yourself of Today
    have always run my life based on honesty, trust, integrity and genuineness.  It also helps that I’m a pretty darn nice and respectful person. Comments like “social media is an open forum” (yeah, but… ), “community is number one” (it may be, but…). While Sure, but why use it? You just never know.
  • SALES LEAD DYNAMICS  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Help] Stop Talking. You’ll Get More Business.
    This will not only help you find out about her but help her find out about you. She’s got to solve it. “ It’s your job as a professional to help your client see the true impact of the issues they face. The best way to accomplish this is to help her draw her own conclusions. Help the prospect convince herself
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 13, 2015
    [Help] Even in the Digital Age, Why Direct Mail Is Still a Viable Marketing Tactic
    In fact, Canada Post found that a notable 80% of their respondents remember seeing or reading some mail sent to them in the last four weeks, with 60% saying that really good advertising mail helped keep the sender’s brand top-of-mind. It’s so ingrained in life that consumers ritualize it. Direct mail gets noticed. Direct mail persists.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 6, 2012
    [Help] SEO is the Top Skill for Digital Marketers
    even cowrote a book called Audience, Relevance and Search , intended to convince people of the importance of search in digital marketing and help them learn how to do it. Image via CrunchBase. We meet quarterly at Google’s offices to share best practices and new innovations in SEM. Thus they will stop searching for stuff.
  • SALES ENGINE  |  FRIDAY, AUGUST 14, 2015
    [Help] Has the Demand Gen Dilemma Got You Down?
    Fortunately, content marketing as a demand generation engine for sales is starting to reach some maturity, and there are many fractional resources and tools available to help you—but that has it’s challenges as well. Situation: Your sales team is struggling because they can’t get in front of as many prospects as they used to. That's Crazy!
  • VERTICAL RESPONSE  |  MONDAY, APRIL 21, 2014
    [Help] Improve Your Email Response Rates with List Segmentation
    While you don’t want to overwhelm readers with long sign up forms as part of the opt-in process (which should be kept quick and easy), asking one or two specific questions can help you with segmentation, whether that’s a zip code or a job title or the type of information they’re most interested in (selected from a drop-down menu).
  • BLOG MY CALLS  |  THURSDAY, APRIL 24, 2014
    [Help] Q&A with the New LogMyCalls VP of Sales, Karl Clegg
    My focus will be to create a WINNING attitude across the sales team as well as helping to cultivate this same attitude across the entire company. We will have as a sales team an attitude of "NO Excuses" My focus will be to help cultivate a TEAM that will have fun winning together and doing it the right way. What do you do for fun?
  • HALEY MARKETING  |  THURSDAY, AUGUST 27, 2015
    [Help] Shocking News: Staffing clients are people, too!
    Not because they “sold” themselves to a client, but because they were timely, helpful, and engaging with clients – and because they weren’t afraid to treat clients and prospects as humans! People like to put on their best business faces dealing with potential staffing clients and customers. Need proof? The result? Need more proof?
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 12, 2014
    [Help] Trending: How To Justify Content Marketing?
    Q7: What info would be useful for you to have that you currently don’t that would help justify content marketing? Although Twitter stock might be suffering, I believe that the platform has some life in it yet. What does Twitter offer that the others don’t? How To Justify The Value Of Content Marketing? If no, why not? Optimized website?
  • CRIMSON MARKETING  |  MONDAY, JULY 8, 2013
    [Help] 3 Benefits of the Content Marketer, Sales Rep Friendship
    This will immensely help you to create more relevant content and help sales reps close more deals. . 3. Sales and marketing alignment , all challenges aside, has a greater importance in content marketing than most of us realize. Content is about more than just inbound. ” . Sales reps know what the audience wants.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, FEBRUARY 2, 2012
    [Help] Six Tips for Proofreading Your Work
    Spouses can be helpfully clueless. They will also help you with verb and subject agreements and terrible punctuation. If you are only now figuring out that you ought to know the differences here, call #3 above for some help before #1 makes you the butt of a joke at some lawyer lunch. Next stop…. Somebody Clueless. Your vendors.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 15, 2011
    [Help] Flexibility is Key | Guest Post by Jeremy Sacco of BuyerZone
    But leads today can come from many different sources, and adjusting your sales tactics for different types of lists can help you get the most value out your leads. Knowing if a certain prospects skew early or late can help you customize your pitches and offers. Find out more at [link]. Thanks Jeremy. Level of detail.
  • HUBSPOT  |  THURSDAY, OCTOBER 10, 2013
    [Help] How to Choose a Solid Topic for Your Next Blog Post
    Ask yourself what topics your persona wants to hear more about, and what they need help with. Those titles are specific, expand on a relevant topic that''s also keyword-friendly, and help you meet your goals. "I don''t know what to write about.". Said every blogger, ever. or should not. write about. Scaling social media marketing.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 15, 2012
    [Help] The Top 5 Reasons People Don’t Do Social
    “Its not important, It doesn’t help or do anything. There is an observation in social media called “ Participation Inequality “ or the “ 1% rule “ that says that 1% of us create content, 9% of us share content and 90% of us are pure consumers of the content created. don’t participate. Value (12).
  • BIZNOLOGY  |  MONDAY, DECEMBER 10, 2012
    [Help] Incorporate Long Tail Keywords into the Mix for SEO Success
    Using different long tail variations throughout content and as anchor text helps to keep things natural. To help avoid these high fees, you can go after long tail keywords. One of the first steps of an SEO campaign is keyword research. high search volume also means high competition and it could take years to begin to see any traction.
  • MARKETRI  |  FRIDAY, AUGUST 10, 2012
    [Help] Don’t Get Buried Alive: Effectively Curate and Share B2B Content with Scoop.it
    need help conquering the mountain of social content I’ve amassed. will help you establish thought leadership in your field by connecting you to relevant content and to people with similar interests. Have you ever seen the TV show, “Hoarding: Buried Alive?” Are you an online content hoarder? hoard social content.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 25, 2010
    [Help] 5 Ways for B2B Companies to Engage on Twitter
    Sharing information on Twitter that you found valuable for your B2B operation helps to both demonstrate your stake in the industry and recognize users you follow on Twitter as valuable sources of information. Retweeting customers, trade and national media outlets, and industry associations helps to build affiliation, trust and camaraderie.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 29, 2013
    [Help] Inside Sales Managers: Training is Team Building
    I have been meeting with my team recently to better understand what they like, don’t like, what they would like to see more of, less of, why they joined the AG team, why they stay, and whatever else I might learn that can help improve the AG employment experience. They wanted to be at a company where they could learn. This got me thinking.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, DECEMBER 21, 2012
    [Help] Sales Prospecting Perspective Weekly Recap - Week of December 17, 2012
    Most people don't remember where they left their information, help them remember before they mark your email as spam. His post Inside Sales: Questions That Lead To Meaningful Answers enlightens us on what are some good questions reps should be asking that will help progress the conversation forward with meaningful information.
  • B2BBLOGGERS  |  TUESDAY, JUNE 1, 2010
    [Help] 17 Essential Tools You Need To Produce Your Own Videos
    Kindly share your feedback and fire away with your questions in the comments, I’ll be glad to help. How can we help you Make Good Media? B2BChat] About Contact Us Advertising Info Privacy Policy Terms Of Service Submit Your Blog Write For Us Badges Newsletter Sign Up RSS Feed © Make Good Media | we help you, make good media
  • BLOG MY CALLS  |  WEDNESDAY, JULY 3, 2013
    [Help] Content Marketing Q&A With Jay Baer of Convince & Convert
    Jay Baer is the President of Convince & Convert. He has consulted with more than 700 companies on digital marketing strategy--companies like Nike, Caterpillar, Billabong and 29 of the Fortune 500. Jay was kind enough to answer a few questions about content marketing for Blog.LogMyCalls. And a tequila guy. It''s almost the whole game. love it!
  • CMO ESSENTIALS  |  FRIDAY, SEPTEMBER 25, 2015
    [Help] Customer Journey Maps: The Great Unifier
    Is there opportunity to reinforce messages at key “moments of truth” throughout the journey to help ensure that the customer receives this reinforcement at the critical point of their decision making in a manner that continues the consistent narrative that brought them this far? This is especially true in larger organizations. Map it Out! .
  • B2B IDEAS @ WORK  |  WEDNESDAY, MAY 26, 2010
    [Help] Social Media Minute: 25 B2B Marketing Uses of LinkedIn
    Use LinkedIn to help sell product, expand your networks, grow your business and gain free publicity. Here's some simple tips to help you engage fully with LinkedIn : Fill out your profile completely to earn trust and credibility. Put your LinkedIn Account to Work. Do market research and gain knowledge with Polls.
  • GREAT B2B MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [Help] Social Media Marketing: What Not to Do
    You get the impression they care a lot more about selling you than they do in helping you.  If you feel this way, it is probably true. I’ve written a lot about the subject of what you need to do to be successful in social media and pull marketing.  Don’t become a nuisance.  Don’t abuse that privilege by constantly badgering your audience.
  • VIDYARD  |  FRIDAY, DECEMBER 18, 2015
    [Help] If You’re Going to Reach Consumers with Video, Do So Quickly
    Consumers at the point of purchase will buy if they see a helpful, neutral, editorially-toned marketing message; and they will run away if you get aggressive. The verdict is in, and the analytics are clear: if you’re selling products and services to modern customers, no tool has a bigger impact on sales than video. But…what kind of video?
  • HUBSPOT  |  MONDAY, OCTOBER 3, 2011
    [Help] 3 Great B2B Uses of QR Codes
    Configure the QR code to send people who scan it to a targeted landing page on your website, especially one with a form to help you generate leads for your business. 2. In B2B, anything that can be made easier or more efficient is helpful. 3. W e have said it before, but it must be said again: QR codes are here to stay.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 11, 2012
    [Help] Lead Capture Optimized: 201% increase in captured leads with clearer value proposition
    This is helpful because we most often view the message through our own “marketing” eyes. Tweet I just arrived at the Pre- Optimization Summit workshop in Denver and caught the end of Dr. Flint McGlaughlin’s Value Proposition Session. The goal of the page was to capture a lead. The Control: Here’s a screenshot of the control. Click to enlarge.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Help] How to Use NPS Surveys for More Powerful Marketing Automation
    It can help guide your marketing automation in different ways than you''re used to. It''s a low-touch way to stay in touch that could eventually help them become promoters. At the very least, it could help you cleanse your list a bit. Enabling smart lists will help make sure your marketing automation is accurate over time.
  • VERTICAL RESPONSE  |  MONDAY, FEBRUARY 9, 2015
    [Help] 3 Emails You Should Be Sending But Aren’t
    “The rough weather in the Northeast gave this client a big boost,” says Perry Sheraw, managing director of Sugarmill Media , who helped the company compose the email. When it comes to email marketing, many small business owners rely on only a few emails to try to accomplish goals. New content email. creative image. Election time.
  • FATHOM  |  MONDAY, OCTOBER 12, 2015
    [Help] Building Your SEO Content Strategy: How to Pull Insights from Google Keyword Planner
    You can use it to help optimize pages you’ve already written. It’s Keyword research is a core fundamental of any SEO content strategy. That makes sense, right? You want to use words and phrases within your content that people are actually searching for. Often subtle changes in keyword phrasing can make a huge difference.
  • GREAT B2B MARKETING  |  MONDAY, SEPTEMBER 10, 2012
    [Help] The Importance of Clarity in B2B Marketing Copywriting
    Today’s blog post is inspired by one of my favorite Far Side cartoons. I can’t help smiling when I see this cartoon and I think it contains a great deal of wisdom. once had a copywriter on my staff who stated “If the people who read my copy aren’t smart enough to understand it, that is their problem, not mine.”  Lead with emotion.
  • JUNTA 42  |  MONDAY, AUGUST 17, 2009
    [Help] 2009 Junta42 Golf for Autism Another Success - $30k in Proceeds in 3 Years
      On August 14th, nearly 100 golfers and over 80 sponsors and contributors came together to raise more than $10,000 to help get children with autism get speech therapy services. This is a huge testament to the great volunteers we had this year in the field and online ( the Facebook page ) helping to gather support. Thanks Joe!
  • BLUE FOCUS MARKETING  |  TUESDAY, MAY 15, 2012
    [Help] 7 Personalities of a Social Executive
    Malleable Minds know that you can’t keep a good idea down for long, and see it as their job to absorb information and help put ideas into motion. Helping the Crew to Stay Alert and Informed. They must drive the conversation forward, seek help when necessary and discover new solutions for old problems.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 2, 2011
    [Help] Five Keys to Creating Content that Drives Awareness
    Noting the launch of Twitter lists today isn’t helpful. Current marketing wisdom says content should be mapped to buying cycles. Yet according to a study from MarketingProfs and Junta42 , 78% of B2B marketers say awareness is an objective of content marketing. Question: Where is awareness most valuable in the buying cycle? Current.
  • BIZIBLE  |  THURSDAY, JANUARY 7, 2016
    [Help] 5 Smart Metrics To Measure B2B Content Marketing Success
    At Bizible, we want to help marketers make every dollar profitable. According to a recent survey by CMI and MarketingProfs, only 21% of content marketers are able to successfully measure their content marketing in terms of ROI. Seeing that stat was a big wake up call. In what other profession would that be ok? Email Open Rate. Social Shares.
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Help] A Lead Generation Plan Begins With Content Marketing Strategy
    Your blog should have a unique point of view, address your audience’s problems, answer their questions, and reflect what you stand for.  We’ll help you generate ideas, structure your posts, organize them for readability, and make sure the posts make it easy for users to comment and call to action. In essence, this is what we do. Introduction.
  • MARKETING ACTION  |  TUESDAY, MARCH 12, 2013
    [Help] The DNA of a Top Performer—Are You Cut From the Same Cloth?
    This has given these top performing companies a competitive advantage: new digital competence and advanced tools with which to deploy it, that helps drive them to the highest echelon of performers. We recently surveyed 101 of our customers in the small and medium-sized business category about their online marketing practices.
  • WEBBIQUITY  |  TUESDAY, MAY 29, 2012
    [Help] When Behavioral Tracking Gets Creepy
    This technology crosses the line from helpful to creepy when these online behavior elements can be traced to you as an individual, and then supplemented with other online databases and information sources. Helpful? Online behavioral tracking , in theory, is beneficial to both marketers and consumers. Image credit 5 to 9 Branding.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JUNE 26, 2013
    [Help] Five Strategies to Jumpstart Your Sales
    Figure out how you can either help them solve a problem or help keep the momentum going. We were thrilled to host yesterday’s webinar with Jill Konrath on “Five Strategies to Jumpstart Your Sales.” Konrath is an expert seller, business advisor, and the author of “SNAP Selling,” a #1 best-seller on Amazon.
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