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  • WRITTENT  |  WEDNESDAY, JUNE 25, 2014
    [Help] How to Craft a Perfect Blog Post Headline [+Examples]
    Choose one or two of the following tools to help make your headline more appealing. That example is also perfect for the next handy tool: use numbers in your headlines to let your audience know exactly how much of what they will get in return for clicking and giving your their time, and to help them identify with your subject. Numbers.
  • B2B MARKETING TRACTION  |  THURSDAY, DECEMBER 20, 2012
    [Help] Infographics – Why You Should Add this Tactic to Your B2B Marketing Plan
    If you need help telling your story, in infographics or other media, please contact us at New Incite today. We are here to help you succeed! I’m very enamored with Infographics as a B2B Marketing tactic , and last week in my post 6 New Ideas for Your 2013 Marketing Plan I recommended this tactic (4. Let’s face it.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 9, 2012
    [Help] How To Blog: Finding Your Blog Voice
    systematic approach helps readers understand what they are going to get and when. If you need help defining your blogging voice or getting started in blogging or social media, contact Jennifer Beever at New Incite today. Identifying the voice of your blog can be tricky. What is the “voice” of a blog? All of the above?
  • B2B MARKETING TRACTION  |  WEDNESDAY, OCTOBER 20, 2010
    [Help] Social Media: Leverage Technology, But Be Human!
    My  presentations on social media are intended to help people manage their time investment in social media so they see a way to participate and get results. In a blog post long ago, Chris recommended a ratio of 12:1 for helpful, outward-focused tweets to self-promotional tweets. Tweet. No, no, no! Astounding! ” I love that!
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, APRIL 13, 2011
    [Help] How to Write a White Paper from Scratch: Part Three—The Design
    Charts and graphs – In your research and writing, you may have come across data that would help make your point visually. Additional (credible) voices will make your paper stronger and help validate the points you are making. We’re now half way through the white paper creation process. It just won’t happen. Let’s get started.
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, AUGUST 17, 2012
    [Help] Effective Marketing Isn’t Easy — Or Cheap
    It means when you do call someone who has real marketing know-how and a solid track record, that you aren’t surprised when that person has to charge to help you get the results you want. For years links have been the holy grail of SEO. So, the race was on to get links — any kind of links. Those days are now over.
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, AUGUST 17, 2012
    [Help] Effective Marketing Isn’t Easy — Or Cheap
    It means when you do call someone who has real marketing know-how and a solid track record, that you aren’t surprised when that person has to charge to help you get the results you want. For years links have been the holy grail of SEO. So, the race was on to get links — any kind of links. Those days are now over.
  • ENGAGE  |  THURSDAY, MAY 15, 2014
    [Help] “Read Two Blog Posts and Call Me in The Morning”
    When a major study comes out or there’s some new health controversy that has everyone buzzing, I look to doctor blogs to help me sort through all the details and get the complete story. Doctor blogs help to do just that. They help consumers decipher health messages. They help establish doctors as thought leaders.
  • HUBSPOT  |  WEDNESDAY, MAY 14, 2014
    [Help] How to Sell Your Boss on a New Marketing Strategy
    If the help you need is dependent on additional resources, it’s important that you do your research on this aspect before meeting with your boss. Ask yourself: Who can help us do this? Things like this will help. 'This post originally appeared on the Insiders section of Inbound Hub. hate talking on the phone. do the same.
  • B2B MARKETING MENTOR  |  MONDAY, JULY 1, 2013
    [Help] How HubSpot Nurtures Leads
    Regardless of what you call it, this strategy can be a powerful lever to help you quickly move more leads through your pipeline and scale your marketing efforts. We’re constantly working to figure out how to drive the best results and how we can help our customers do it easily and effectively. Look at an Effective Campaign.
  • VIEWPOINT  |  TUESDAY, JANUARY 21, 2014
    [Help] Taking away a marketing manager’s excuses!
    Marketing automation also helps in this process. 'I was sitting in a meeting of marketing and operations people when I worked at Inquiry Handling Services (long ago scooped up by Harte Hanks). listened to excuses about a series of initiatives we were undertaking. They don’t want to. And the two are often tied to each other. You’ll find a way.
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Help] 9 Quick Ways to Take Your Blog to the Next Level
    These resources can help: Getting Started With A/B Testing. Here’s the thing though: Boosting a page from a rank of, let’s say, 100 to a rank of 99 isn’t going to help you much (since the majority of clicks on search engine results pages go to the top few spots). Section 1: Calls-to-Action. or higher ! FAQs].
  • HUBSPOT  |  MONDAY, MARCH 12, 2012
    [Help] 9 Excellent Examples of Brands Using Facebook's New Page Design
    And remember, you can fill in milestones for past events, too, to help tell a chronological story about your company's growth. It's been about a week since Facebook launched the new design for brand pages (along with some slightly new rules and capabilities). If you haven't set up your new Facebook page yet, not to worry. Cool Cover Photo.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Help] I Ditched Marketing and Hit the Sales Floor for an Hour. Here's What Happened.
    During the roleplay, he said this: "Our website is primarily there to help generate leads, but we have no real way of measuring its success." It made me really appreciate the level of control I have with blogging, and wonder how I could do my job better to help reps do theirs. 'As I type this, my brain is in overdrive. Chad stopped me.
  • WRITING ON THE WEB  |  THURSDAY, JANUARY 30, 2014
    [Help] Blog to Book: The Secret Behind Expert Ebooks
    There are software programs that will help you do this. Or you may need an ghost writer to flush out the best posts, polish sentences, and help create the book for you. They’ll never have the time unless they find ways to repurpose what they’re already doing and get a writer/editor to help.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2011
    [Help] 25 Must-Haves for a Remarkable Website
    Be more helpful than flashy. The internet has fundamentally changed the way people learn and shop. business website is the central component of reaching potential customers, educating them, and convincing them to buy. After all, a company’s website is its virtual storefront. What are these key elements you ask? Tweet This ].
  • SALES INTELLIGENCE VIEW  |  FRIDAY, DECEMBER 28, 2012
    [Help] The 25 Best #SaaS and #Sales Blog Posts of 2012
    Tools That Help You Close Deals – [link]. It was a great year for Social CRM, Social Selling and the world of SaaS. We’ve collected a bunch of great articles over the course of the year so we wanted to share the the top 25 blog posts from 2012. Any others we should add to the list? Leave them in the comments. How Social Is B2B?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 22, 2010
    [Help] Social Media Overload — Thoughts on Hitting the Wall.
    I’m living proof of the amazing benefits of this platform if you approach it in a spirit of authentic helpfulness. The idea for this post came when I was tossing about in bed feeling guilty for not following through promptly with some Twitter friends who had asked for help. How to save time blogging. Build a community. Digg this!
  • FOLLOW THE LEAD  |  TUESDAY, JULY 2, 2013
    [Help] 7 paradoxical sales principles
    But a new article on ZoomInsights can help. Jill makes some really good points that can help you get bigger contracts, speed up your learning curve, differentiate your offering and generally enjoy greater long-term success in sales. 'Things are not always as they seem to be, especially when you’re a sales rep. Check it out ! Sales
  • HUBSPOT  |  THURSDAY, MARCH 8, 2012
    [Help] 7 Components That Comprise a Comprehensive Brand Strategy
    So to help you rein in what many marketers consider more of an art and less of a science, we've broken down seven components of a comprehensive brand strategy that will help keep your company around for ages. And it can seem disheartening until you realize it is helping you improve your brand in the process. Play the word game.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MAY 22, 2012
    [Help] E-commerce: An Important Channel for Industrial Sales
    Live Chat and instant access to engineers for help with application and configuration. I am seeing more and more manufacturers and industrial distributors using e-commerce as a sales channel for growth. The adoption rate has been much slower as compared to the online retail industry but B2B marketers are catching on fast. MRO distributor W.W.
  • BUYEROLOGY  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Help] The 4 B’s of Buyer Experience Innovation (2nd Rendition)
      Buyer Experience Design can provides the guidance needed by executives to design the right composition of these new approaches that will help their organization deliver extraordinary buyer experiences. Image via Wikipedia.   Creating a new way of thinking that transforms the company that is in harmony with its buyers.
  • HUBSPOT  |  FRIDAY, AUGUST 22, 2014
    [Help] The Drama-Hater's Guide to Dealing With Office Politics
    Here are some guidelines to help you out. Showing that you care about what people have to say and their quality of the work -- even if they don''t have the fanciest title -- helps set the precedent that you''re not that interested in playing political games. Maybe something about doing laundry during work time. know, I know. Business
  • INBOUND SALES NETWORK  |  THURSDAY, JANUARY 12, 2012
    [Help] Where Did All Your Customers Go?
    This means that instead of creating content that focuses on who you are and why you are different, you need to create content that helps educate your prospects. Marketing needs to define the interest and needs of your prospect at each stage and generate content that helps address these needs. Business growth has come to a halt.
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 16, 2012
    [Help] 2012 #Nifty50 Top Men in Technology on Twitter
    With this in mind, we are proud to introduce the #Nifty50 Kids project , which aims to bring cutting-edge technology to underprivileged kids throughout the country in order to help better prepare them to become our business leaders of the future. By understanding their needs and helping them instead of selling to them, you have created value.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 27, 2011
    [Help] What PR Pros Can Learn from The Huffington Post
    To that end, we issued a press release about a new product feature designed specifically to help marketers comply.  by Joe Chernov | Tweet this The Huffington Post built a media empire on the back of the digital zeitgeist.  For the sake of comparison, Newsweek sold for $1. Was Newsweek’s writing $299,999,999 worse than The Huffington Post’s? 
  • PUZZLE MARKETER  |  TUESDAY, APRIL 3, 2012
    [Help] Being Busy is Not Being Productive
    It’s not helping. One of the most misleading but commonly held beliefs is being “busy” means that you’re being productive and accomplishing a lot. The problem is that the busy work for most people isn’t focused on the things that need to be done. It’s just that, busy work. can’t make phone calls?
  • HUBSPOT  |  WEDNESDAY, JANUARY 29, 2014
    [Help] Before & After: 6 Beautiful Website Redesigns [SlideShare]
    And if you do decide to go that route, this planning kit can help you get going.). With the help of HubSpot Certified Partner media junction , Checkpoint Consulting was able to pull together a brand new look and feel for its website. Now the site has a much more modern look and a better UX to help catch visitors'' attention.
  • EVERYTHING TECHNOLOGY MARKETING  |  TUESDAY, DECEMBER 8, 2009
    [Help] Fixing the Crisis in Marketing
    This approach helps marketing not only remain relevant in today’s organizations but provide visibility into the value it provides to the company, aligning with the needs of the sales organization, and reducing the cost of marketing while increasing performance ( [link] ). How are you managing marketing in your organization
  • BLUE FOCUS MARKETING  |  THURSDAY, AUGUST 22, 2013
    [Help] Top 5 Mistakes In Content Marketing
    Sharing helpful content with a prospect will help them remember you for a day, but encouraging them to connect can forge dynamic long-term relationships and brand advocacy.  'Last fall on the Networking Exchange Blog, I presented a 10-step blueprint for building a successful content marketing strategy.  No plan, no value.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 13, 2013
    [Help] The Radiohead Guide to Branding Excellence
    Follow through by actually doing it and allowing your team, fans, clients, and stakeholders to join and help you during your “human” moments. 'By Christopher Craft, {grow} Community Member. Radiohead’s masterful management of their brand is a blueprint for excellence. They record creatively. They market creatively. They distribute creatively.
  • FATHOM  |  MONDAY, JULY 28, 2014
    [Help] Identifying A Target Audience for Manufacturers
    Tracking the level of engagement can even help give you an understanding of whether your messaging is catered to the right crowd. Answers to these questions can help you determine what type of tone/language to use in your content. To help you answer the five W’s, use every tool at your disposal. It just won’t work. Quality?
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 24, 2013
    [Help] Tell a Story to Sell a Product
    Your customers want to know your product or service will help them. 'You’re sitting in a stuffy meeting, trying desperately to pay attention to the presentation instead of running down your list of daily to-do’s. You’re mentally drilling down on item 7, when all of a sudden the presenter has your full attention!
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 24, 2013
    [Help] 8 Ways to Build Successful Business Relationships
    Remember how much that helped you when it came time to study for a test? 'The key to success is knowing how to build and maintain relationships. We talk a lot about our customers, but it’s important to also not neglect your vendors, employees, and even your competitors! The key is to give, share and support, not just take or receive.
  • LEADERSHIP  |  FRIDAY, AUGUST 15, 2014
    [Help] Interesting Infographics: Craft A Social Selling Routine In 30 Minutes
    As a result, this routine can provide B2B professionals with much help in lead generation, while enhancing their engagement with customers. 'Social selling is crucial for impelling purchasing decisions – so where do you begin to create a social selling routine? And why do you need one to begin with? Step 1. Step 2. Step 3. Step 4. Step 5.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 8, 2011
    [Help] The Trojan Horse social media marketing strategy
    Was he being authentically helpful?  The Greek tale of the Trojan Horse is among the most well-known stories in history. After an unsuccessful 10-year siege, the Greeks constructed a huge wooden horse, and hid a group of brave soldiers inside.  The Trojans received a thoughtful departing gift but there was surprise inside wasn’t there?
  • B2B IDEAS @ WORK  |  FRIDAY, OCTOBER 29, 2010
    [Help] Character Study: Chiquita Banana
    Along with a certain famous hat, it also helped cement Chiquita’s iconic ad character status, even after the character itself was re-conceptualized as a human woman in 1987. ” As informative as it was catchy, the jingle went a long way toward familiarizing Americans with what was, at the time, still considered an exotic fruit.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 11, 2013
    [Help] Google Study: When 70% of Mobile Searchers Call, It’s Time to Focus on the Phone
    m here to help you.” 'A new study of 3,000 US smartphone users, conducted by IPSOS on behalf of Google, has revealed some important data about how having a way for your customers and prospects to reach you is critical in the age of the mobile phone. 70% of mobile searchers call a business directly from search results. Don’t be that brand.
  • HUBSPOT  |  FRIDAY, AUGUST 26, 2011
    [Help] 4 Ways to Use Email to Increase Followers and Expand Social Media Reach
    Email subscribers can be ambassadors for your brand, helping you gain new social media fans and followers spread your content far beyond your existing audience. That way, even your employees’ personal email communications can help grow your social media audience. Include 'Follow Us' Buttons. Add Social Sharing Buttons. clicks.
  • E-QUIP  |  MONDAY, JUNE 27, 2011
    [Help] E-Quip Blog: Adding Margin to Your Work and Life
    You might find my " Time Tracker " helpful in this exercise. At the very least, it helps you do things better --hopefully with a focus on the things that matter most. It may be a request from a client or a friend in need of your help. Help EveryBody Everyday. Monday, June 27, 2011. Adding Margin to Your Work and Life.
  • DIGITAL VOICES  |  TUESDAY, AUGUST 21, 2012
    [Help] Branded Content Curation Strategy for B2B marketers using Scoop.It
    In previous blogs, I’ve explored the importance of content generation for attracting site visitors and encouraging repeat visits (see Keep your content rich, engaging, and fresh to help SEO and ensure repeat visits ). Today, I’d like to talk a bit about content creation’s cousin, curation. Scoop.it Results?
  • DIGITAL VOICES  |  WEDNESDAY, FEBRUARY 15, 2012
    [Help] Mobile Apps vs. Mobile Web – I don’t care how you get here, but get here if you can!
    Use the barcode scanner to instantly get product details, reviews and video reviews, particularly helpful for parents. The mobile web is blowing up. If you’re alive and breathing air you know this – you see it all around you. We use our smart phones and devices constantly. We download coupons, view product information and videos.
  • B2B INTERNET MARKETING STRATEGIES  |  WEDNESDAY, OCTOBER 13, 2010
    [Help] Cloud Marketing Triggering an Application Land Rush
    As HootSuite’s CEO, Ryan Holmes, put it, “We’ve seen overwhelming demand among Internet marketing professionals who need an application like HootSuite to help them develop an organized, team-based approach to handling social media. We’ve been able to focus nearly all of our development effort on functionality that adds value for our users.”.
  • THE CRAP REPORT  |  FRIDAY, MARCH 12, 2010
    [Help] Point – Counterpoint: Using Calendar Invites for Lead Gen
    To me, using calendar invites for prospecting’s sake is akin to Jim Malone’s strategy to helping Eliot Ness capture Al Capone from The Untouchables.  So as I was perusing my TweetDeck the other day, I saw that my buddy, appointment setting guru Mike Damphousse wrote a blog entry last week that I missed (sorry about that pal!) 
  • B2B VOICES  |  FRIDAY, JUNE 22, 2012
    [Help] Are Newspapers Fading? And What Can B2B Communicators Do About it?
    If you can build a story around an idea you can help provide critical resources to a journalist and save them time. The newspaper business is certainly getting a lot of attention these days, but not much of it is good news. And both the WSJ and NYT are aggressively pursuing more online video content — not an investment for print.
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 15, 2013
    [Help] Unlock Pro Tips to Creating a Successful Webinar
    What can you do to help people get past any obstacles they may have? ?What If you’ve never hosted a webinar, pick a topic you’re comfortable with, as it’ll help you feel confident about your presentation. And, you can pick and choose the questions that will be most helpful to your attendees. © 2013, VR Marketing Blog.
  • CONTENT MARKETING TODAY  |  TUESDAY, JANUARY 12, 2010
    [Help] Content Marketing Lessons Driven by the Geico Gecko
    That is, they don’t help Geico customers be more successful or live better lives. Now we are enticed to interact with Geico so that they can help us with the number of car related challenges. Our locator will help find what you need in moments. And It’s Not Just Content But Mobile Content for the iPhone. Crikey!
  • BLOG MY CALLS  |  FRIDAY, APRIL 26, 2013
    [Help] Call Tracking: Why Marketers Should Appreciate it More
    79% of smartphone users use their phone to help them shop, and 70% of mobile searches lead to action--usually a phone call--within an hour. It helps you to analyze data, tells you which marketing channels are getting most of the profit and what marketing campaign is actually generating quality leads. What About the Phone? Seems odd.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 10, 2013
    [Help] Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement
    sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. That''s theme number three. Emails are delivered through ExactTarget.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Help] Grow Your Wiki
    help organizations solve problems like email overload, poor meetings, and information silos. About. Services. Contact. Archives. 21 days of wiki adoption. 9rules. adsense. advertising. analysis. Apple. Atlassian. AusWeb07. Barack Obama. better meetings. BlackBerry. blip.tv. boris mann. business. CeBIT. change. change management. Clay Shirky.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 28, 2011
    [Help] Trout on Strategy is an Acquired Taste
    For those of us who have spent years being accused of being too tactical, this should come as good news, which it sort of does, except that it turns out our understanding of what a tactic is and isn’t probably also needs considerable help. There are plenty of ways to clear a room full of marketers. will guarantee they avoid you for weeks.
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 26, 2014
    [Help] Email Marketing Tips to Maximize Your Mobile Impact
    The following email marketing mobile tips can help maximize your email’s impact so messages are more likely to be read and clicked on small screens. 'If you’ve discovered that your mobile phone is a great way to tackle a load of emails quickly, you’re not alone. People use their phone to screen email a lot.” The “from” line. Email previews.
  • HUBSPOT  |  FRIDAY, DECEMBER 23, 2011
    [Help] 7 Content Angles to Unhitch You From a Blogging Rut
    For example, if you've just written a new whitepaper or ebook and one section can stand on its own, republishing it on your blog with a link to the whitepaper/ebook not only gives you some quick and helpful content, but it can also drive more downloads of the long form version. You're full of insights, experiences, and opinions. The FAQ Post.
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, SEPTEMBER 3, 2012
    [Help] Relationship Selling Is A Game Prospects And Customers Are Winning
    However, even with these details you can still overlook the obvious, the bigger picture, so here are some signs that will help you take an objective look at your situation. – you can’t help somebody if you don’t know what help they need or if they’re not willing to explore the problem / solution space with you.
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, SEPTEMBER 3, 2012
    [Help] Relationship Selling Is A Game Prospects And Customers Are Winning
    However, even with these details you can still overlook the obvious, the bigger picture, so here are some signs that will help you take an objective look at your situation. – you can’t help somebody if you don’t know what help they need. The assumption is that it’s a game that sellers have control over.
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, AUGUST 16, 2012
    [Help] How to make guest blogging fresh, relevant and engaging
    Guest bloggers can help you bear the burden of all that potential content you’re trying to generate for your readers. Guest bloggers can help widen the scope of your blog by writing about topics that you have yet to cover. You’d be surprised at how much help a few great guest posts could be for your blog. Related articles.
  • THE ROI GUY  |  MONDAY, JULY 30, 2012
    [Help] Goodbye My Dear Friend Dan
    Or on more than one high country hike, where Dan just couldn’t help himself - stripping naked and jumping in the icy cold waters of a glacial lake. Last evening we said goodbye to my dear friend and mentor Dan Friedlander, a great technology and clean energy entrepreneur, activist, and artist. Why do you think you feel that way?
  • EB2BLEADS  |  THURSDAY, DECEMBER 22, 2011
    [Help] Should You Use A Lead Generation Agency
    The obvious answer, if you’ve not already gathered it, is to build your own marketing system, either with or without the help of a marketing agency. Do you offer any sort of call tracking to help me differentiate my incoming enquiries from the ones you’ve generated ? Sounds great, however it does have some disadvantages.
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, MARCH 21, 2011
    [Help] How To Get Referrals
    There are in fact many ways that you can generate referrals but to help you on your way I’ve focused on some general areas to get you thinking about way to promote referral generation. 4) Say thank you and your customers will help you get referrals. So what should you be doing to get more referrals ? 2) Ask and you’ll get referrals.
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, MARCH 21, 2011
    [Help] How To Get Referrals
    There are in fact many ways that you can generate referrals but to help you on your way I’ve focused on some general areas to get you thinking about way to promote referral generation. 4) Say thank you and your customers will help you get referrals. So what should you be doing to get more referrals ? 2) Ask and you’ll get referrals.
  • EB2BLEADS  |  THURSDAY, JANUARY 20, 2011
    [Help] Is Outsourced Lead Generation A Good Idea
    Right now you may be considering outsourcing your lead generation for various reasons, so here are some tips that will help you consider your options. Outsourced Lead Generation Services That Help You Build A Lead Generation System. The life blood of every business is its ability to generate leads and profitable sales. Nobody wins!
  • INBOUND SALES NETWORK  |  FRIDAY, SEPTEMBER 28, 2012
    [Help] If You Are Waiting For Your Customers To Call You – You Are Too Late!
    Instead, your marketing team needs to send out problem-focused messages that attract the prospects that face those problems, and send a series of repetitive wake-up calls to help them realize that (a) they have a problem and (b) you can solve that problem. Do you expect your customers to call you? Well don’t hold your breath. The Bottom Line.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 10, 2010
    [Help] 5 Ways to Prospect for New Business on LinkedIn
    With an executive from every Fortune 500 company represented and an average household income of over $100,000, LinkedIn is a perfect place to prospect for decision makers in the industries you want to sell into as well as a prime destination to make alliances with other businesses and professionals that can help grow your business.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 11, 2012
    [Help] 18 Tweetable Moments From Content Marketing World 2012
    Be helpful. Hanging with C.C. Chapman , Jay Baer , Mark Schaefer and Jason Falls at Content Marketing World 2012. have finally caught up on my sleep and regained my strength from the intense and information-packed Content Marketing World 2012 in Columbus, OH. The difference is that content marketing is so core to the entire business. Cmworld.
  • HUBSPOT  |  THURSDAY, AUGUST 9, 2012
    [Help] How to Create Marketing Emails Both Readers AND Inboxes Love
    11) Physical Address: You could make the case that the inclusion of a physical address in your email message helps the reader. As an email marketer , does it ever feel like it's impossible to make your readers and their inboxes happy? What an Inbox-Friendly Email Looks Like. Why These Elements Work. Those are awesome. Yeah, not good.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 18, 2013
    [Help] Creating a Marketing Plan: A Guide for Professional Services Firms
    Help is Here. While the guide may not be able to give you all the answers, it will help you figure them out for your specific situation. 'Once upon a time, creating a marketing plan for your professional services firm was relatively easy. Which conferences were you going to attend? Which local events were you going to sponsor?
  • SALES INTELLIGENCE VIEW  |  THURSDAY, OCTOBER 18, 2012
    [Help] New Playbook: Lead Qualification with Sales Intelligence
    Find out how Sales Intelligence helps reps tell compelling stories to their prospects to uncover important sales insights. As technology and social media continue to disrupt traditional sales methodologies, many companies fall behind in their business strategies – and their sales results show it. Download the Playbook!
  • HUBSPOT  |  WEDNESDAY, AUGUST 17, 2011
    [Help] The Simple Secret to Increasing Your Social Media Following
    In social media marketing, generating a large following can be extremely helpful for businesses. While follower count isn't a metric businesses should obsess over , increasing followers can help you extend your online reach. Below are examples of common themes that will likely help you create posts that are valuable to your followers.
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Help] 6 Careless Mistakes That Lead to Inaccurate Buyer Personas
    When I was a poor, young journalist moonlighting as a consultant in the ad world, I found this blog post by Adele Revella, author of The Buyer Persona Manifesto , extremely helpful. Perceived barriers: What factors could prompt the buyer to question whether your company and its solution can help with achieving his or her success factors?
  • HUBSPOT  |  TUESDAY, FEBRUARY 8, 2011
    [Help] 3 Ways to Turn Your 404 Error Page Into a Marketing Asset
    While you can take steps to correct these errors on your site when you find them, it is also important to make sure that you have a worthwhile 404 error page in place that helps your visitors find what they're actually looking for in the event that they encounter this error. In an ideal world, you would never need a 404 error page.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, OCTOBER 4, 2008
    [Help] The Bamboo Project Blog
    It could be that you have a particular problem you need help solving--whatever. hink of some associated keywords.Start broad, but also consider words that can help you refine your search. Seems like we need to be helping people become better learners for themselves. Help Save the Earth. Help Save the Earth. Web 2.0
  • BLOG MY CALLS  |  THURSDAY, SEPTEMBER 26, 2013
    [Help] 10 Ways to Use Conversation Analytics to Make More Money
    LogMyCalls can send a webhook to your marketing automation platform to push this prospect form one nurture segment to the next, helping them progress through the sales funnel with a new call-to-action, something like, “Download this 3rd party expert analysis of why you may get scabies if you use our competitor.”. Forever. 4) Lead Scoring.
  • SAZBEAN  |  SATURDAY, NOVEMBER 9, 2013
    [Help] Top Internet Marketing Strategy Links for the Week of November 4, 2013
    Best Of News & Notes
  • MARKETING ACTION  |  MONDAY, FEBRUARY 4, 2013
    [Help] Content Marketing Plan Methodology
    Eric Albertson, CEO of Albertson Performance Group , recently conducted a webinar titled Building Content for the Buying Process , where he outlined six stages to help you plan, manage and measure your content marketing program. These two steps will help you determine where in the process the content is needed. Identify key messages.
  • CONTENT MARKETING TODAY  |  FRIDAY, JUNE 18, 2010
    [Help] 6 Ways to Survive the Content Marketing Jungle with an Amazonian Approach
    They know what you like and are delighted to help you get more of it. Help your vendors connect with your customers. So it only makes sense to help them look good in the eyes of your customers. Even in good economic times, you may face tough competition. In fact, Amazon.com is a superb content marketer. Offer free samples.
  • HUBSPOT  |  WEDNESDAY, AUGUST 3, 2011
    [Help] The 3-Pronged Approach to Keyword Research for Global Marketers
    To help overcome both cultural and linguistic differences, consider drafting keywords with the help of native speakers from your target country. Google AdWords can tell you how many people are searching for your suggested terms and help you choose the keywords and long tail phrases that are likely to drive traffic to your website.
  • ENGAGE  |  WEDNESDAY, APRIL 10, 2013
    [Help] 3 Damn Good Reasons for B2B Marketers to Drink the Content Kool-Aid
    Because he is educating you and in the process helping to build trust. 'This ain’t your grandfather’s media landscape. At least for marketers who want said life as marketers to continue. So, what’s the driving force behind it? Content marketing works. And here are 3 damn good reasons it does: 1. Content leads to sales.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 20, 2011
    [Help] Social Media: Is Your Marketing Team on Board?
    Focus instead on ways you can help your customer. Social media, if used correctly, can be an untapped treasure for marketers. All too often though, marketing departments treat social media just like any other channel they use to PUSH their marketing message. Here are some highlights: Don’t talk about you - Talk with them, not to them.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 7, 2011
    [Help] Small businesses still grappling with social media benefits
    When asked about their experiences to date with this medium, 63 percent of owners feel it has helped make their customers more loyal, but 56 percent feel it has taken up more time than they expected. Smith School of Business.  A few highlights from this wide-ranging report: Technology investments on the rise. Searching for Search. And you? 
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, MARCH 25, 2013
    [Help] Now Available: Free B2B Web Marketing Toolkit
    To help owners of small and mid-sized companies understand Web marketing — and all of the changes that have taken place recently — I’ve created a new B2B Web Marketing Toolkit. To learn more and to download, see the Toolkit landing page. I’m always looking for new topics to write about.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Help] Recommending Content and Automated Sharing of Content
    The comment or note improves the recommendation, helping your audience see what content is right for them. You find a great blog, read regularly, and tweet or share everything posted. So why not automate sharing what you already share , and get a few minutes back each day? On the surface, it seems logical. You share more than you used to.
  • WEBBIQUITY  |  MONDAY, APRIL 11, 2011
    [Help] The Social Media Monitoring Metric We Need, But Can’t Get
    Social media helps create this feeling about a company. Social media is higher level: do business with our company because we’re smart, helpful and trustworthy. Social media monitoring tools continue to proliferate in number and advance in functionality. But there’s one critical metric that remains elusive to measure.
  • VIDYARD  |  TUESDAY, AUGUST 12, 2014
    [Help] 3 B2B Video Examples to Inspire Your Next Marketing Masterpiece
    No matter your budget or how appealing you happen to be to the average consumer, targeted, thoughtful videos can help you thrive – and you don’t have to be Martin Scorsese to make it all happen. The use of Wes Anderson’s recognizable style helps them not only tell the story, but appeal to movie buffs within their target audience.
  • SALES INTELLIGENCE VIEW  |  MONDAY, JULY 30, 2012
    [Help] The Main Benefits of Social Business
    This empowerment helps them develop their individual skills especially in communication through the external and internal social tools. Social business is a buzzword which is not really clear to most individuals. Contrary to popular belief, social business is not the aspect of business which involves the use of online social networks.
  • HUBSPOT  |  TUESDAY, JANUARY 3, 2012
    [Help] 8 Universal Traits of a Winning Social Presence
    If it's a support account, friendly but helpful might be just the ticket. Not only is this an important form of interaction, but sharing relevant content also helps your audience, regardless of the source. This kind of cross promotion will help you build a solid fan base of your most loyal supporters. All of the above?
  • INBOUND SALES NETWORK  |  THURSDAY, JANUARY 19, 2012
    [Help] Troubles Converting Qualified Leads Into Paying Customers?
    By understanding how your customers buy, you can generate content that maps to their needs and help educate them as they go through their buying process. This not only helps you build brand equity but also helps you establish their buying requirements - a key differentiator when it comes time for them to make their purchase decision.
  • ACHIEVE MARKET LEADERSHIP  |  TUESDAY, OCTOBER 20, 2009
    [Help] The Importance of Ratings & Reviews in an Augmented Reality
    These AR apps help users identify locations based on informational overlays that may contain distance, pictures, brand images, direction etc. Most seek out trusted opinions that help them make decisions, whether it be a close circle of friends or a review site on the internet. Gaming or entertainment. Browsing physical landscapes.
  • VIEWPOINT  |  TUESDAY, MARCH 22, 2011
    [Help] B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience?
    Delivering a great prospect experience can help you differentiate and become one of those B2B brands that businesspeople talk about like consumers rave about Zappos! Today's guest blogger, Bob Thompson, is CEO of CustomerThink Corp. Imagine going into bank to open up a checking account with a few dollars you've managed to scrape together.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 16, 2014
    [Help] E-Newsletters: What’s the Ideal Format?
    Once a month, I share insights on leadership books, suggest books you might want to read, provide coaching insights for your work, and help us see patterns and similarities between books. 'Newsletters: What’s the best format to send yours so it gets delivered, opened, and read? . What about PDF files? Of course. The key? Simplicity.
  • B2B MARKETING SAVVY  |  MONDAY, AUGUST 31, 2009
    [Help] Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals
    TwitterFriends A “reach/extended-reach” tracking tool that helps you discover information about the network behing your follower/their follower lists.  Other Popular Posts:       Digital DeTox Tools      Twitter Blurs the Line       B2B Twitter Case Study      Email The Scoopdog Team. And results were positive.  Where do you go from here? .
  • HUBSPOT  |  WEDNESDAY, JANUARY 30, 2013
    [Help] The Blog Editor's Ultimate Guide to Managing Multiple Contributors
    Not only does having multiple blog contributors help you generate more blog content, but it also allows you to showcase the thought leadership and perspectives of your company's various experts. Multiple contributors can be a great way to help you publish a lot more content and, thus, boost your blogging frequency. Okay, okay.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 3, 2013
    [Help] Three Tips for Improving Content Marketing ROI
    So here are three tips to help you squeeze more value out of your content marketing investment. 'Content marketing is now a way of life for B2B businesses. Whether your marketing team is just beginning a content marketing program or increasing your content marketing budget, it’s important to get the most return on that investment. “ .
  • FUNNEL FOCUS  |  THURSDAY, APRIL 14, 2011
    [Help] Interview: Mike Damphousse Answers 5 Questions on Integrating Human Touch Points into Lead Nurturing
    To expand on some of the important concepts Mike discussed in the Cookbook, I asked him to answer 5 questions to help you understand the importance of leveraging personalized outreach along with marketing automation to improve your success. They warmed themselves up for you, so don't make the mistake of treating it as a cold call.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 1, 2013
    [Help] Do Emotions Play a Role In B2B Sales?
    Colin Shaw and his team at Beyond Philosophy have spent years researching the roles that emotions play in the buyer/seller relationship, and applying the results to help organizations to create emotionally engaging customer experiences. We’re in a no-nonsense industry, not sure if emotions play a role.” It’s a numbers game.” Types of risk.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Help] 13 Solutions to Your Most Common Landing Page Problems
    Sure, more traffic means more opportunities to convert visitors, but looking at the whole picture helps you make a more informed decision on what to fix first. If you want help figuring out how you should be nurturing leads, check out this free ebook. You might find that it helps increase conversions. right? Want to learn how?
  • FATHOM  |  WEDNESDAY, APRIL 16, 2014
    [Help] Attribution for the Assist
    'If you have read any of my past blog posts, you might notice that I can’t help but use a sports reference every once in a while.  So, last week when I watched NBA Player Steve Nash take the spot for the third most assists in NBA history, I couldn’t help but relate it to this post about attribution I had planned.
  • FATHOM  |  MONDAY, NOVEMBER 25, 2013
    [Help] Breaking Down 5 Buzzwords from Dreamforce
    don’t think that helps you very much. The customer empathy: At the risk of sounding obvious, the companies that truly understand and empathize with their customers tend to be the ones that solve their problems and help give them what they want/need, sometimes even before they know they need it. It is also something more.
  • JUNTA 42  |  WEDNESDAY, AUGUST 4, 2010
    [Help] Higher Purpose Content Marketing [the video]
    You need someone to not only be the cheerleader, but to help with the process flow and to keep your employees focused on your higher purpose content marketing strategy. The video presentations from Web Content 2010 are now available. Honestly, these videos are some of the best web content strategy thinking you'll find out there.  
  • HUBSPOT  |  WEDNESDAY, MAY 7, 2014
    [Help] The Essential Landing Page Checklist: 16 Things You Need to Double Check
    If you want a checklist to help you streamline your landing page creation and optimization processes, keep on reading. Bullet points can help with scannability. Also, think about keeping your paragraphs to only a few sentences -- that''ll help people on mobile, in particular, scan through your page. Landing Page Content. Images.
  • CONNECT THE DOCS  |  FRIDAY, JANUARY 4, 2013
    [Help] Content Marketers Must Read Book of the Week!
    Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. This book will help in understanding content strategy and its business value. With the help of ‘Content Strategy for the Web’, you can discover the processes and people behind a successful content strategy. Blog Twitter.
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