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  • SAZBEAN  |  THURSDAY, AUGUST 14, 2014
    [Help] 4 Ways Your Marketing Fails
    Customers Can’t Understand How You can Help. How does the fact that it does X help me? Do you specifically address those problems and how you can help in your marketing? Trier (Photo credit: sazbean). Marketing is easy, right? Unfortunately, a lot of marketing out there fails at even that… 1. That’s great.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Help] The Art of Marketing: 6 DIY Design Projects to Try
    Not gonna lie, I was pretty pumped when I got this bad boy (see below) cranking for the first time to help promote a new guide, How to Optimize Your Marketing Channels. Having a super-spiffy banner image for your company''s LinkedIn page can only help. Need help bringing your first data visualization to life? Not to worry.
  • HINGE MARKETING  |  TUESDAY, APRIL 28, 2015
    [Help] Critical Email Marketing Do’s and Don’ts for Professional Services
    This list of do’s and don’ts will help you break free from the constant “should I?” These campaigns email out relevant educational content and offers to contacts over time to help nurture them through the sales funnel. ” or “shouldn’t I?” ” questions about email marketing.
  • SYNECORE  |  SUNDAY, JULY 20, 2014
    [Help] The New Definition of SEO [Video]
    Thinking of optimizing your website for key phrases in order to help that page rank as a result? As Google continues to evolve, so has the capabilites (and limitations) of its search engine. These updates have many business owners and marketers questioning the future, and importance, of SEO. Love awesome videos as much as we do? Transcript.
  • TERMINUS  |  MONDAY, JANUARY 4, 2016
    [Help] Terminus Account-Based Marketing Report – January 2016
    Simply put, we want to help B2B marketers win at ABM and we are willing to battle test our own theories to ensure that we do just that. This helped us ensure that our teams were aligned and moving along the same wavelength. 2016 will be the year of account-based marketing (ABM). 2015 was a great year for Terminus. We built the brand.
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Help] What Is Whitespace and Why Does It Matter? 8 Websites to Inspire Your Web Design
    To illustrate how effective whitespace is at helping our brains process information in print, check out the example below from Digital Ink : See the difference? In addition to making layouts easier to understand, whitespace can also place emphasis on specific elements, helping the viewer understand what they should focus on.
  • E-QUIP  |  TUESDAY, MAY 29, 2012
    [Help] E-Quip Blog: Making the Compelling Case for Change
    Understanding what your employees are thinking helps you better communicate the personal risks and benefits associated with the change. Help EveryBody Everyday. Tuesday, May 29, 2012. Making the Compelling Case for Change. When the pain of change exceeds the pain of staying the same, change is unlikely. That got everyones attention!
  • MARKETING ACTION  |  THURSDAY, JUNE 12, 2014
    [Help] 7 Tips for Creating a Better Call to Action
    Consider the CTA as a helpful guide – something that points the reader in the right direction so they can continue with their journey. An effective landing page is a great way to help people find what you’ve promised them in your call-to-action. Here are seven tips that can help you create better, more effective CTAs. 1. Clear.
  • 6SENSE  |  TUESDAY, DECEMBER 8, 2015
    [Help] Six B2B Marketing Tools to Put on Your Wish List
    Which solutions and tools should be at the top of your holiday wish list to help you become a data-driven marketer, impress your sales team with hot leads and launch an account based marketing strategy? Tools that help companies find, listen to, understand and reach their audience will be the keys to B2B marketers’ success. TrackMaven.
  • HINGE MARKETING  |  MONDAY, DECEMBER 12, 2016
    [Help] The Value of Your Professional Associations
    All of those things can not only help your association but they help establish your credentials with other people. Video Transcription. Hi, I’m Lee Frederiksen and today I want to talk to you about the value of your professional associations. Credentialing and Continuing Education. It’s pretty important, pretty basic. Industry Insight.
  • ACT-ON  |  WEDNESDAY, AUGUST 31, 2016
    [Help] 7 Confessions of a Digital Marketer (and How They Can Make You a Better Marketer)
    Data is helpful and you should examine it regularly. Someone else can help me with that. This is an exercise tactic, meant to help you brainstorm your own unique stuff. (If you must borrow, do it from yourself.). Digital, print – whatever is most helpful to you. I’ve always liked confessions. But it’s not all creepy.
  • LEAD LIAISON  |  MONDAY, NOVEMBER 2, 2015
    [Help] The Anatomy of the Perfect Blog Post
    That content includes several key components that are crucial to helping deliver your business’s information and message. This useful information can help you fine tune your marketing efforts online to enable a strong, positive interaction with current and potential clients. Creating a share-worthy post is easy with this guide.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 20, 2013
    [Help] B2B: How To Get Marketing and Sales To Work Together And Stop Fighting
    If marketing and sales sit together at work, it helps communication dramatically. And if you found this helpful, please share it with your network. Artillery B2B Marketing Blog > The Forward Observer B2B companies that align marketing with sales experience 20% annual revenue growth. Here''s how to do it. But there''s more. Try it.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 6, 2013
    [Help] And Our Forecast of B2B Marketing Automation Revenue for 2013 is.
    Others are still privately held but have stopped releasing precise figures for competitive reasons or to help manage expectations. I can only say this makes me doubly appreciate the vendors who do provide firm data. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system.
  • FATHOM  |  FRIDAY, DECEMBER 13, 2013
    [Help] How to Retain Students with User-Generated Content
    And you should be there to help. This can be especially useful for helping freshmen connect with others going through similar transitions. Ask professors to offer extra credit to students who help you write content. Offer internships to students to help you promote the school via social media and your website.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 21, 2015
    [Help] How To Make Your Marketing Meme-tastic!
    The Shelf Help Guru, a personal assistant-type figure, offers advice to individuals through memes on Ikea Singapore’s Facebook page. ” The response from Ikea Singapore is an image of the Shelf Help Guru, decked in all black, sitting on an Ikea bed with his foot propped on an open drawer affixed to the underside of the bedframe.
  • SYNECORE  |  TUESDAY, AUGUST 18, 2015
    [Help] Inbound Marketing 101: Lessons from the Cat Food Aisle
    A big part of marketing, and of business for that matter, is helping your consumers resolve a want or a need. Switching from consumer to digital strategist, here’s how I would translate some of the key lessons learned in the cat food isle to help businesses create an effective inbound marketing strategy for the digital age.
  • HUBSPOT  |  FRIDAY, JULY 19, 2013
    [Help] Which Format Is Right for Your Next Blog Post?
    We''re here to help you through it. So in this post, I''m going to break down some of the most popular blog post types and formats to help you determine which one is right for the blog idea you''ve got milling around in that head of yours. Choices are hard. Perhaps how-to posts are your forte. Or maybe you just can''t resist the list.
  • VIEWPOINT  |  THURSDAY, NOVEMBER 8, 2012
    [Help] PowerViews with Linda Richardson: Responding To vs Shaping vs Creating Demand
    I am pleased to have as my guest today Linda Richardson, the founder and chairwoman of Richardson, a global sales performance company that delivers sales process strategies, curricula and tools to help salespeople drive more positive business outcomes. They need people to help them connect the dots. think our readers really like that.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, SEPTEMBER 6, 2011
    [Help] Hit Your Number Faster with Sales Intelligence
    With the announcement that Jigsaw and D&B are being combined to create Data.com , our customers are echoing our response that this is just further validation that data is a commodity and without a layer of intelligence to help sales, marketing and support identify the right people to contact, you may as just use last years Yellow Pages.
  • THE ROI GUY  |  WEDNESDAY, NOVEMBER 19, 2014
    [Help] 5 Tips for Crafting Provocative E-Mails That Work!
    So how do you craft provocative “challenger” sales emails that will help you better connect, and importantly, get your prospects to take positive action? D id you know that: Your prospects receive 32% more marketing campaigns and emails than just two years ago. The first: “Are you available this week for a meeting”? Delete. Delete. Delete.
  • HUBSPOT  |  SATURDAY, JANUARY 18, 2014
    [Help] 30-Day Blog Challenge Tip #17: Use H1 Tags
    This will help with SEO. Here''s what we''re hearing that may help you out as you #blogfor30. From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Did you blog today? blogfor30.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 2, 2012
    [Help] HubSpot Expands into Voice-Based Marketing Automation
    With Ifbyphone’s LeadResponder for HubSpot, sales representatives close the gap in their lead response time, helping them to more quickly convert qualified leads into sales.”. Editor’s Note (Jeff Ogden of Find New Customers was the featured guest on Hubspot TV some time ago. Click the underlined words to watch that show.). HubSpot, Inc.
  • HINGE MARKETING  |  MONDAY, APRIL 14, 2014
    [Help] What Every Managing Partner Needs to Know About Marketing Professional Services
    In this post, I’d like to take a step toward helping you understand the realities of modern professional services marketing. My goal is to help you be more informed when making some of those critical calls on marketing strategies and tactics. In most firms, the managing partner does not have an extensive background in marketing.
  • HUBSPOT  |  WEDNESDAY, JUNE 19, 2013
    [Help] 5 Simple Ways to Boost the Impact of Your Marketing Automation Workflows
    Seeing how many active contacts you have enrolled in your workflows will help you identify which workflows are suffering from a top-of-the-funnel marketing problem -- in other words, you aren''t enrolling a ton of contacts in the workflow in the first place. Or, it may help you identify a specific TOFU problem you didn''t know existed.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Help] 5 Sexy Mobile Sites (and Why We Love Them)
    HeyKenneth is a marketing services company that helps businesses grow their web presence by providing web design and web integration expertise on an individual or ongoing basis. The whole site has breathtaking visuals that help you navigate not just the site -- but also get to know the company. 5) Outdure. Yikes. Because. No more.
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Help] 8 Pieces of Marketing Wisdom for the Chinese New Year
    But our hope is that you find it helpful in a fun way. To help you, here are some blog post templates that take the guesswork out of how to structure that next piece. 2) "Don't be afraid to try something different.". In celebration of the Year of the Monkey, we created the Marketing Fortune Generator. Cheesy? little. headline.".
  • BIZNOLOGY  |  THURSDAY, MARCH 6, 2014
    [Help] Begin conducting industry intelligence in 5 minutes using share-of-search reports
    Share-of-search reporting, aka share-of-voice reporting, can help you stay abreast of it all. Luckily there are really smart tools out there to help you see this with just the click of a mouse. (Photo credit: Benjamin Dobson). Are your industry competitors on the verge of taking you over? Tests with SERP displays changing the results.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, FEBRUARY 24, 2012
    [Help] Manufacturers: Don’t Start a Lead Generation Campaign Without Sales
    Recently, a manufacturing client retained me to help them improve their industrial lead generation program. Every manufacturing or industrial company that I talk to wants more leads. However, there is a serious disconnect between sales and marketing when it comes to defining a qualified lead. This is not a new problem.
  • HUBSPOT  |  WEDNESDAY, MAY 21, 2014
    [Help] 7 Ways to Optimize Your Conversion Forms to Get Better Leads
    This information is very helpful for our sales reps, but is not required for proper lead rotation or to automatically determine lead quality. This will help assure visitors hesitant about giving you their personal information that you will not share that information with any third parties. Sign up for [OFFER]. Yes, I want this [OFFER].
  • HUBSPOT  |  TUESDAY, MAY 15, 2012
    [Help] 10 Simply Awesome Examples of Email Marketing
    On the other hand, it has also made consumers jump for joy when they actually do get an email that is helpful, interesting, or innovative. This email message is effective because it gives me helpful information in a brief, clear, positive way. 4) AmazonLocal Wants to Deliver More Personalized Offers. Via Email. Why yes, she would.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 10, 2013
    [Help] Study Shows SMB Marketers Want to Communicate Value with Metrics
    But they rely on proven technologies to help them figure out what’s working and not, in terms of marketing activities and ROI. Technology enables them to be more successful, and they rely on many third parties to help increase sales and improve customer experiences. More SMBs are Becoming Modern Marketers. Action Items: .
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 24, 2014
    [Help] 2015 Customer Experience Trends and Tips
    When he’s not helping business-makers navigate through complex marketing challenges, Joseph enjoys reading, working out and traveling just about anywhere…anywhere you can get a digital signal, that is. Today empowered […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 30, 2016
    [Help] The Undeniable Mobile Effect On Holiday Shoppers
    In addition to the feature usage outlined above, consumers now use their smartphones to check availability or source out of stocks from other sellers, compare loyalty program rewards for purchases, confirm/compare warranty or return policies, seek inspiration/ help for product usage and more!" Today is June 30. The world is mobile.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 9, 2013
    [Help] What eMagine Customers are Saying: Client Recommendations
    “We selected eMagine to help us redesign our website because their offerings went beyond good design to a robust set of organic web development capabilities. The eMagine team possesses impressive knowledge and expertise that helped us create a website that effectively shows the world what we can do and how we do it.”
  • HINGE MARKETING  |  TUESDAY, MARCH 31, 2015
    [Help] What Are Rich Snippets?
    In 2011, Bing, Yahoo and Google agreed on a set of schemas, or protocols that would be acknowledged across search engines to help improve the quality of search results and standardize methodologies for telling search engines what is on a page. One of these changes is the higher use of rich snippets. Background on Rich Snippets.
  • ANNUITAS  |  THURSDAY, MAY 1, 2014
    [Help] Data Privacy,Protection and Compliance from Silverpop Amplify
    There are many laws in the EU, APAC, and now Canada, that focus heavily on customer opt-in, data storage, data transfer, and data destruction to help protect email recipients, their privacy and  their data. Rules, crafted my session to help to explain some of the most pressing issues for marketers and how to address them.
  • SNAPAPP  |  TUESDAY, APRIL 12, 2016
    [Help] Introducing The Tuning Fork: A New Weekly Expert Interview Series From SnapApp
    Our goal is to help you shift your marketing focus onto your buyers and get better results from everything you do. With the Tuning Fork series, we’re aiming to help you get to that resonant frequency. Think about the last article, image, or story you shared, liked, or commented on social media. Why did you take that action?
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 19, 2012
    [Help] Content Marketing: Get Trained Up [Slides]
    hope it helps you support your team in getting all trained up in content marketing. We all create content. But But let’s face it, most of it is simply awful! How many emails do you get that you struggle to read? How many 5 minute voice mails do you delete? And how many PowerPoint slides contain way too many words? It makes you laugh.
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 19, 2011
    [Help] Cold Calling is Dead. No it isn’t. Cold is dead. Calling is not.
    Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation. Our client OneSource did not want to run this, but I have no such restriction on my own blog.
  • HALEY MARKETING  |  MONDAY, AUGUST 1, 2016
    [Help] Most Common On-Site SEO Problems
    At Haley Marketing, we use SEMrush and Ahrefs to help search for broken links and fix them. Need SEO Help for Your Staffing Website? As the leading SEO company for staffing firms , we can help. They found a lot of the same issues popping up on many sites. Half of the websites audited in this survey had duplicate content issues.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 26, 2015
    [Help] Looking for inspiration on innovation and entrepreneurship? Here’s the source!
    The United Nations Goal 8 initiative is looking for your help. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. One of the most enjoyable parts of my job is spending time with people looking to follow their dream and start new businesses. An idea provokes much greater ripples than just a new product. Focus.
  • ANNUITAS  |  TUESDAY, AUGUST 11, 2015
    [Help] WTF Does John Cleese Know About Content Marketing
    And he also helped (quite literally) to set the stage for this year’s question: WTF does John Cleese know about content marketing? The idea is to focus on helping your team grow, trust them to act, and success will follow.  [ Tweet This! ]. Meet Michael Brenner and the ANNUITAS team at #CMWorld in just 27 days. Tweet this ].
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 2, 2008
    [Help] YouTube - What is LinkedIn? Part 2
    Help & Info. Help Resources. Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. What is LinkedIn? Part 2. Rate: 1 ratings Sign in to rate. Views: 288. watch in standard quality. watch in high quality. Share. Favorite. Playlists. MySpace. Facebook. Loading.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 18, 2012
    [Help] How to Turn a Small Blog Audience into Small Army
    Your content is awesome, and I am finding it really helpful! . By  Srinivas  Rao, Contributing {grow} Columnist. Every single day we focus on how to get more traffic to our blogs, increase our conversion rates, and sell more. Let’s get real for a moment. I’m not going to become the next Zen Habits, Chris Brogan, or Seth Godin.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 10, 2015
    [Help] Luxury Brands and Social: Challenges and Opportunities
    Kyle-Beth helps clients leverage traditional media, social media platforms, and mobile technology while minimizing legal risk and preserving intellectual properties. I sit on the Board of Advisors for The Luxury Marketing Council of Connecticut-Hudson Valley (LMC). Recently, we held an event entitled: “Social Media 3.0:
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 19, 2014
    [Help] More Than A Thousand Words: The Power of Visual Storytelling
    Images help to capture your audience’s attention, reach deep into their hearts and minds, and they can accomplish all this (literally) at the speed of light. It’s no surprise that the saying “A picture is worth a thousand words” was coined by one of the  leading editors  of the 20th century. Information Overload.
  • HUBSPOT  |  THURSDAY, OCTOBER 3, 2013
    [Help] Marketing Where They Don't Belong? 5 B2B Brands Driving Results With Instagram
    The use of multiple hashtags helps expand the company''s reach on Instagram (and the interesting photo of the structure helps as well). Having just hit 150 million active users , Instagram has become a marketing channel too significant to ignore. Was there any science behind it? What we found was startling. Community and Culture.
  • WEBBIQUITY  |  TUESDAY, JUNE 17, 2014
    [Help] 14 Brilliant B2B Marketing Strategy Guides
    Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. In less than a generation, information has gone from being scarce to overabundant. The old “sales funnel” model is giving way to more sophisticated analytical frameworks.
  • CONTENT STANDARD  |  WEDNESDAY, OCTOBER 21, 2015
    [Help] Why It’s Normal to Be Disappointed in Your Content Marketing Strategy
    This piece will help you navigate the tough waters of self-doubt, and give you the tools to not only find purpose in your work again but to ensure the team you manage doesn’t suffer during your journey. This perspective helped me arrive at the simple, yet powerful realization that I’d completely attached my identity to my startup.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 29, 2013
    [Help] Peace Tweety. A {growtoon}.
    appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Check him out on Twitter:  @joey_strawn. Trick or Tweet. A {growtoon}.
  • BIZIBLE  |  TUESDAY, JANUARY 19, 2016
    [Help] 6 Marketing Reports Used To Develop Competitive Advantage
    We’ll explain why they help marketers make better decisions and why they are so important to demand generation. good marketing report helps you make decisions. They also help you give credit to the teams responsible for generating TOFU pipeline. mproving velocity through the funnel. Increasing BOFU win rates. Scary. The result?
  • PUREB2B  |  MONDAY, MAY 2, 2016
    [Help] 6 Tips for Writing an Effective B2B Lead Building Email
    Lastly, end with a clear call to action that describes how your company can help solve their problem. 2. Have any funny, helpful or encouraging email marketing stories? Believe it or not, email is still, by far, one of the most effective ways to generate sales leads. Send the wrong headline or forget to format correctly and – Bam!
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, NOVEMBER 17, 2011
    [Help] Romi Mahajan leaves Microsoft to Join Metavana as CMO
    We believe we have business model innovation that will help us get to ‘ubiquity’ in an easy and customer friendly fashion. Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. Romi has been profiled on my blog several times so its only fitting that reached out to find out why.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 21, 2016
    [Help] How to Write Blog Posts Faster – and Better
    Tools like CoSchedule can help you analyze your current headline and beef it up to drive more social shares, traffic, and SEO value. Here are some tools that can help with a quick, easy editing process: Hemingway : Labeled as “like a spellchecker, but for style,” the Hemingway App evaluates your writing to make sure it’s bold and clear.
  • HALEY MARKETING  |  FRIDAY, OCTOBER 23, 2015
    [Help] The Boy(s) Who Cried “0/10 – Would Not Recommend”
    No underhanded paid-for reviews, no sneaky purchased testimonials – just real, honest feedback shared to your website, review sites, and social media pages that helps protect your online reputation and position you as the stellar staffing service you are. We live in a society where pretty much anything can be bought and sold.
  • B2B MARKETING INSIDER  |  SUNDAY, JULY 19, 2015
    [Help] The Four-Letter Words Of Business Storytelling
    The gruesome reference has always helped me with the concept that once mixed, some things remain that way forever. “You can’t put a sausage into a meat grinder, crank the handle backward, and get a pig,” a friend once told me. The same can be said for business and storytelling. Business, like the sensual dance, is driven by four-letter words.
  • KEO MARKETING  |  MONDAY, MAY 9, 2016
    [Help] How to Optimize Your Business YouTube Channel
    Search-friendly video tags: YouTube runs on algorithms to help users find desired content. If you’re just getting started with a video content strategy, KEO Marketing can help. YouTube, Google’s video platform, attracts more than 800 million unique visitors each month. Thumbnails: Thumbnails can increase search engine clicks.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 5, 2012
    [Help] Are you Utilizing Calling Efforts to Drive Attendance to Your Next Event?
    Something I find clients ask pretty regularly is, “Would you guys call into this list to help drive attendance to an event of ours?” We are always happy to do it because we are typically able to drive additional attendance to their events, on top of what they were able to drive from their own marketing efforts.
  • HUBSPOT  |  MONDAY, JULY 25, 2011
    [Help] Google+ to Launch Business Profiles with Analytics in Q3
    If you haven't used Google+ yet, check out this video for an explanation of this new social network: If you are already in the trenches of Google+, you might want to try this new Chrome extention to help improve your Google+ experience. It is reasonable to assume that they will be in some way connected to Google Analytics.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 27, 2012
    [Help] Do “Green” Companies Grow Faster? [CHART]
    by Stephen Streich | Tweet this We hear a lot from companies about being good corporate citizens and helping their communities. Does a positive brand image help companies achieve higher open and click-through rates? It makes for good PR, and when done right, it can create tight bonds with employees, their families and world at large.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 3, 2014
    [Help] How to Optimize Blog Images for Social Sharing: An Intro to Open Graph Tags
    Images are a key play for garnering engagement on your social pages, and data shows they help generate more likes, shares, and comments. The tags are meta data, so you need to add them to the head section of the page your blog post is on. (If you don''t manage the code on your site, you''ll need to ask your web developer for help.).
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 16, 2017
    [Help] Machine Learning Is Making SEO Marketing More Human
    So, as I sit here at my desk, delving into research, getting up to speed on SEO marketing tactics, and reading story after story about chatbots, machine learning, artificial intelligence (AI), social media tools, and automation, I really can’t help but daydream—albeit fitfully—about the future. abound. More dystopian fantasies.
  • THE FORWARD OBSERVER  |  TUESDAY, JULY 8, 2014
    [Help] 20 Stunning Inbound Marketing Statistics
    The inbound methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. Artillery B2B Marketing Blog > The Forward Observer Looking for some inbound marketing statistics that will blow you away? Far from it. Blogging. 6.)
  • MARKETING ACTION  |  MONDAY, APRIL 14, 2014
    [Help] Using the Unsubscribe Process to Grow Your Company
    It’s possible (and important) to use those who don’t like your company – to help you better your company, so this happens less often in the future. In this Zappos example, the company added a little fillip of personality ( we’ll miss you terribly ) that helps extend the brand’s personality right to the end. Not endearing!
  • MODERN B2B MARKETING  |  MONDAY, APRIL 21, 2014
    [Help] Moneyball for Marketers
    Some recent examples include Chipotle’s beautiful ad about their organic ingredients, KISSmetrics’ helpful blog post about Google Authorship and ShareBloc’s very own contest to find The Top 50 Content Marketing Posts of 2013. We’ve talked about Moneyball and marketing automation on the blog before , and the analogy still rings true.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 3, 2014
    [Help] Why are you learning more about digital marketing?
    All of that work is to help people learn. Learning can help you make a better guess at what to try. (Photo credit: dSeneste.dk). No, I am not here to announce that digital marketing is dead. In fact, it’s just a baby. What I am really asking is very simple:  Why are you learning more about digital marketing? Not at all. Wrong.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 22, 2013
    [Help] The Next Big Thing in Lead Scoring: Big Data and Social Scoring
    social score helps at a couple of levels: Purification – verification of demographic and firmographic data you have in your marketing automation tool. Enhancement – adding a social data layer that helps score leads based on how closely they match your ideal buyer profile. And for a good reason. anywhere that is not our site).
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Help] Gene Carr's Patron Technology Blog
    marketing Insight to help arts & non-profit organizations leverage the Internet. At this session, we'll help you cut through confusion and direct you to the most important things you should be focusing on to optimize your online marketing -- no matter the size of your budget. Gene Carrs Patron Technology Blog. About. Categories.
  • MARKETING ACTION  |  FRIDAY, APRIL 3, 2015
    [Help] Google’s Mobile Search Update: Are You Ready for April 21?
    This best practices guide was put together to help you start from scratch on understanding and implementing mobile best practices. After speaking with your dev team or the SEO agency helping you address the issues, you’ll get a better sense of where you are and how much is left to do. Bold emphasis ours.). What’s at stake?
  • HUBSPOT  |  THURSDAY, DECEMBER 17, 2015
    [Help] How to Balance Innovation and Competition: Growth Secrets From Lyft's CMO [Podcast]
    These quirks help differentiate Lyft as the friendly, human option in an uber-competitive industry. If you've ever taken a Lyft, you know the ride's been a little different than those with other ride-sharing apps. Your car is adorned with a bright pink mustache. You sit right up front next to the driver. You may even give them a fist bump.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Help] How Should Publishers Deal with Platform Overload?
    Here’s a simple framework to help you figure out where to prioritize your time and efforts: Step 1: Revisit Your Distribution Goals. In this case, you’d want to use a channel like Instagram that helps audiences discover interesting, bite-sized visuals. As a marketer for a media company, the world is your oyster. Step 4: Prioritize.
  • BIZNOLOGY  |  TUESDAY, AUGUST 16, 2016
    [Help] Influencer marketing is one percent inspiration, ninety nine percent perspiration
    Be grateful (nobody is required to help you). People help out their friends, so becoming close may curry favor for earned media pitches. Waiting for class. So, today your speaker is  Chris Abraham :  Influencer Marketing is One Percent Inspiration, Ninety Nine Percent Perspiration. My Personal Digital PR Philosophy. Campaign Questions.
  • CONTENTLY  |  THURSDAY, NOVEMBER 10, 2016
    [Help] How Content Made Peloton the Fastest-Growing Company in New York
    The channels are connected, taking riders of a content journey that helps them understand the brand’s ethos. ” Many Peloton instructors have their own hashtags to help riders find their content (e.g. At the beginning of 2016, Peloton Cycle asked its employees to share their New Year’s resolutions on YouTube.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 6, 2015
    [Help] 7 Benefits of a Prescriptive Sales Process
    One of the best ways to help B and C performers improve is to write out a prescriptive sales process. 7 Benefits of a Prescriptive Sales Process. By spelling out the steps that great sales performers use intuitively, you can develop the rest of your sales staff. In most sales organizations, the majority of salespeople are B or C performers.
  • THE POINT  |  WEDNESDAY, JUNE 20, 2012
    [Help] Top 10 Tips for Better Email Templates
    Use accent colors to highlight the call to action and to help direct the viewer’s eye around the email. The success of an email campaign depends on a number of variables, chief amongst them the quality of your list and the attractiveness of the offer. Keep graphics to a minimum. Use sidebars. Design your headline as HTML, never text as image.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 25, 2014
    [Help] Jeff Ogden of Find New Customers is a Notre Dame grad
    ” On Monday, I will be back as President of Find New Customers , where I help companies like yours improve marketing to deliver more Mr. Right Nows to your salespeople, so they have good prospects to close. You can get a four year degree from any school. Only Notre Dame hands out 20 year degrees. Marketing looks for Mr. Right.
  • FEARLESS COMPETITOR  |  SATURDAY, AUGUST 23, 2014
    [Help] Go Back and Read Yesterday’s Great Post
    If your company is looking for help from a very well-connected award winning BtoB marketing expert, just fill out the form below. Five Marketing Lessons learned from marketing Find New Customers. Good reading for a Saturday, I think. contact-form] What do you think? Love comments here.
  • SNAPAPP  |  WEDNESDAY, JUNE 29, 2016
    [Help] Keep Your Audience Moving: An Interview With Ardath Albee
    Ardath uses her 20 plus years of business marketing experience to help her clients create highly-converting and customer-centric strategies. And for me, the only way I’ve been able to figure out how to help my clients do it successfully was to go back to my storytelling roots and take the Hero’s Journey and rejigger it for a business story.
  • HUBSPOT  |  THURSDAY, MAY 26, 2016
    [Help] A Guide to Growing and Engaging your Membership Base [New Ebook]
    To help you learn more about how it works, we teamed up with The Campaign Workshop to bring you Sign Me Up! Just as cars are fueled by gas, or a plant is feed by the sun, associations are powered by their members. But what does an association do when they can't attract as many new members as they need to support their cause? Nonprofit
  • THE ROI GUY  |  MONDAY, SEPTEMBER 12, 2011
    [Help] A Content Optimization Program?
    We often get comments from customers that they don't want to just implement a value-based sales & marketing tool, but want more extensive advice on how our entire content for marketing and sales can be better optimized. More information about the assessment and sign-up can be found at: [link].
  • SYNECORE  |  FRIDAY, SEPTEMBER 11, 2015
    [Help] Why Buyer Personas are Crucial to Inbound Marketing Success
    detailed buyer persona will help you determine where to focus your time, guide product development, and allow for alignment across the organization. Good morning/afternoon/evening/middle of the night. would like to grab your attention briefly to talk a little bit about buyer personas and how they fit into your inbound marketing efforts.
  • FATHOM  |  WEDNESDAY, APRIL 30, 2014
    [Help] PPC Hero Conference 2014 (Recap)
    He captivated the audience by discussing the 3×3 framework from last year’s Hero conference, going beyond bidding strategies to discuss other optimization techniques that will help innovative advertisers stay ahead of their competitors. You can download her presentation here ). See our presentation here).
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 29, 2016
    [Help] What content to blog for Google search success
    If you’re still lacking ideas or your confidence is still shot, I would be happy to help you out with ideas or even help you out putting together some blog posts to get you started. After I wrote  The More the Messier for Content Marketing SEO Success  I received an email thanking me for the post, but also noting something else.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 20, 2016
    [Help] Does Your B2B Marketer Plagiarize like Melania Trump?
    have a thirty-plus-year career in B2B marketing and sales, and I’ve consulted with hundreds of companies in the last twenty years. I’ve observed a lot of marketing and business situations and provided solutions that help my clients grow. It is not OK to copy other marketer’s stuff. think re-purposing is brilliant.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 9, 2013
    [Help] Marketo Celebrates the Marketer, the Marketing Nation, and Unveils New Product Innovations–Keynote LiveBlog
    The network that allows you to help your companies and organizations go from good to great. Ask for help! Even if you do know how to do something, ask an expert to help you do it better.  Find Comfort and Help in the Ecosystem. by Dayna Rothman After months spent tirelessly preparing, Marketo Summit is finally here!
  • HUBSPOT  |  FRIDAY, JANUARY 3, 2014
    [Help] Should You Delete That? A Guide to Moderating Blog Comments
    Work hard to keep the filth off your site and rely on your community to help you monitor. And this real comment: You see how that second comment is actually helping someone out, and it doesn''t seem like a Sales or Marketing pitch? They might actually have something helpful to contribute that simply isn''t presented properly.
  • BLUE FOCUS MARKETING  |  THURSDAY, OCTOBER 31, 2013
    [Help] [INFOGRAPHIC] The 7 Traits of the @SocialEmployee (McGraw-Hill) #socbiz
    To answer that, it’s important to know what a social employee looks like, and how you can help to catalyze those traits in your own workforce. Is your brand building a culture of engaged, activated social employees? The 7 Traits of the Social Employee” is the second in a planned four-part series in support of The Social Employee.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 15, 2011
    [Help] Marketing Automation Interfaces Need Radical Surgery
    One is to add features that help manage complexity – all those floating pallets and pop-up menus. These do help but it’s like Chaos Theory as explained in Jurassic Park : piling complexity on complexity eventually ends in a catastrophic collapse. Several vendors have shown me their new campaign management interfaces recently.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Help] Strategies to Drive Member Engagement
    Here are some resources that can help you get started: Here’s an introduction on how to use smart content to engage audiences with more relevant, personalized resources. Use your online strategy to help guide your strategy for setting up exclusive meetups in key geographies where your most engaged audiences are living. Final Thoughts.
  • THE ROI GUY  |  MONDAY, FEBRUARY 23, 2015
    [Help] Can Your Sales Reps Handle these Four Key Buying Objections?
    This is where the buyer researches what solutions exist to help solve their challenges, what their requirements are, what solutions are available that meet these requirements, and what is the short list of providers we want to consider. This means that the buyer is interested, but they are not quite convinced. Why Now
  • EARNEST ABOUT B2B  |  TUESDAY, OCTOBER 21, 2014
    [Help] Emotion in B2B marketing is important. No debate needed.
    helpful blog post – good as an intro to the subject. As I’m speaking at the upcoming B2B Marketing conference 2014 , it occurred to me that I should probably set out my stall as to why this topic is important. In fact, the clue as to why this is such an important topic is in that same misquote. Persuade. Persuade. To connect.
  • KAPOST  |  TUESDAY, AUGUST 30, 2016
    [Help] Tips on Optimizing Buyer Personas to Make Content More Buyer-Centric
    Insights from current sales numbers, industry trends, market research, and social media stats all help shape a buyer profile, but remember, this data is focused on the past. It reveals patterns that can help optimize buyer personas with real world knowledge—and also aid in content ideation. Hooray for the power of content in action!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 1, 2014
    [Help] Seven Ugly Truths About Content Marketing
    by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Rachel Metscher , the director of content marketing at ICF Internationa, where she's responsible helping her clients create content that adds value, maximizes results, and contributes to the conversation. That’s right: 1 billion results.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JUNE 24, 2015
    [Help] 5 Things To Consider When Writing Content For Your Website
    If you’re struggling with writing content for your website, our online marketing experts are always here to help. Your website’s purpose is to educate the user on what you can offer them, and convert them into customers, right? Our words are our emissaries; they tell the world who we are” – Ann Handley, 13 Writing Rules. Contact us today.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 17, 2015
    [Help] Introducing: Jelly, the Social App Non-Profits Should Jump On
    Meet Jelly , the social app which allows people to help others by crowd sourcing answers to any question from within the Jelly-sphere. As a non-profit, who better to engage with than community members who want to help? For example, an animal shelter may post a photo of a new dog and ask the community to help identify it. 7.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 7, 2013
    [Help] The Importance of Keeping Your Cool in the World of Social Media Marketing
    If it’s an angry customer the best thing you can do is to do your best to understand their issue and offer help. As the targeting gets better on both Twitter and Facebook I believe we are going to see these ads and sponsored posts become less intrusive, more relevant, and actually helpful in many cases. Welcome to the Jungle.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 20, 2011
    [Help] 22 Essential Mobile Apps for Your CMO
    The solution: Help your CMO manufacture more time. Following are 22 mobile apps that are sure to help your CMO get much more done in far less time, which, hopefully, translates to faster responses for your projects. It’s a massively helpful way for your CMO to narrow her social purview to just the essentials (e.g., Content Apps.
  • HUBSPOT  |  WEDNESDAY, JANUARY 27, 2016
    [Help] Getting Inbound Buy-In from Your Media Sales Team
    It’s time for a change and for sales teams to help lead the charge. Not to mention, when sales reps practice inbound themselves, they’ll do a better job selling its value proposition to advertisers. 2) Help Connect the Dots. If you want sales teams to sell inbound, you need to help them speak to audiences of marketers , just like you.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 20, 2013
    [Help] 8 Key Business Takeaways From Yahoo! CEO Marissa Mayer
    Empower your employees to craft ideas and help them bring them to life. by Lauren Harper | Tweet this This week Dreamforce 2013 is bringing buzz and excitement to the city of San Francisco. Expected to draw a whopping 135,000 attendees, the Salesforce.com annual annual event is focused on cloud, mobile, social, and connectivity.
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