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  • REVENUE JOURNAL  |  THURSDAY, NOVEMBER 4, 2010
    [Help] How are your landing pages and blogger pitches?
    Two great studies surfaced this week that will really help you target bloggers more effectively and improve your landing pages. TechCrunch: 2010 State of the Blogosphere. Talks about how bloggers drive traffic to blogs (mostly Facebook and Twitter, not surprisingly, with LinkedIn being a distant third). read more.
  • HUBSPOT  |  WEDNESDAY, MAY 9, 2012
    [Help] How to Improve Your Email Marketing With an Integrated Approach
    Here are some tactics to help you get started: Add Social Media Sharing Buttons to Your Emails. It's true: Optimized emails can help you get found in search. Not only is this web-based version beneficial for usability, but it also helps you boost your SEO. Email & Social Media Integration. Email & Search Integration.
  • HUBSPOT  |  THURSDAY, FEBRUARY 20, 2014
    [Help] Your Top Questions on "Social Selling" Answered by LinkedIn, Evernote, and HubSpot
    Toward the end of the session, three critical and common questions were asked that we''d like to address today: My sales team doesn’t have the right materials to help my prospects solve their problems. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe here. What should I do?
  • SYNECORE  |  MONDAY, MAY 20, 2013
    [Help] Want to Increase Website Conversion? Fix These 5 Areas
    Enticing calls-to-action (CTAs) with descriptive landing pages shape the on-site user experience and make your web content more actionable; both also help clear the path to the sale. Ever been told your website is all flash and no cash? If so, you’re probably sitting on a high-octane brochure website that has little else to offer.
  • SYNECORE  |  MONDAY, DECEMBER 17, 2012
    [Help] 4 Steps to Establish a Seamless Online Presence
    If this sounds like a useful proposition, here are four steps to help you build a seamless digital presence for the New Year. Your brand’s digital presence should a) reflect your vision and values, b) support your business goals, c) connect with your target audience by helping resolve their wants and needs. STEP ONE: Clarify VVBGBM.
  • PAUL GILLIN  |  THURSDAY, OCTOBER 3, 2013
    [Help] Bidding Fond Farewell to BtoB Magazine
    I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. have worked with BtoB for nearly seven years, publishing about 120 columns and articles during that time. My association with BtoB began as a happy accident. Related articles.
  • SAVVY B2B MARKETING  |  THURSDAY, MAY 13, 2010
    [Help] 3 Keys to a Winning Call to Action for B2B Content
    About the author: Michele Linn is a B2B content consultant who helps companies create content and think through how their B2B prospects will consume it. Last week when Stephanie and I were presenting about content marketing at MarketingProfs B2B Forum, one of our co-presenters, Amy Black , asked the audience what they had learned thus far.
  • B2B MARKETING BLOG  |  FRIDAY, MAY 7, 2010
    [Help] Fancy garbage is still garbage
    The first sentence read: “XYZ Company has launched a single-use bioprocessing filtration solution, which is designed to help speed up processes and reduce wastage.&#. In tracking one of my client’s competitors I ran across a press release posted online at trade media outlet. Wastage? Is that fancy waste?
  • B2BBLOGGERS  |  THURSDAY, JULY 22, 2010
    [Help] Content Marketers: How to Think and Act Like a Publisher
    There is a direct correlation between  structuring your marketing department in a way that enables you to systematically create targeted helpful, useful content on an ongoing basis  and  influencing your buyers in a way that generates demand for your products and services. Our purpose at Make Good Media is to help you accomplish that goal.  
  • WRITTENT  |  WEDNESDAY, JULY 2, 2014
    [Help] 25 On-Page SEO Keystones to ALWAYS consider
    To help you out, we’ve compiled a list (in no specific order) of 25 of the most important aspects of onsite optimization – things that are current, relevant, and can have a major impact on your bottom line. Ensuring that keywords are used naturally in content can help pages rank. may help establish credibility. Page Speed.
  • SAZBEAN  |  WEDNESDAY, NOVEMBER 3, 2010
    [Help] Real-time Social Media Monitoring with Social Mention
    On the search results page are some helpful statistics as well, such as sentiment, reach, minutes on average between mentions, number of unique authors, and number of retweets. Overall, Social Mention ’s results and information are extremely helpful, especially for trending over time. Social Media Search with Options. Conclusion.
  • PWB MARKETING BLOG  |  MONDAY, MARCH 30, 2015
    [Help] Beware of the Vultures: Is Your Site Mobile-Friendly?
    If you need help with making your website more mobile-friendly, PWB can help. Being a marketer can sometimes be frustrating. As an example, frustrations increase dramatically with every reported Google algorithm change – Like the change happening April 21. Before you buy into the hype though, let’s understand a few things.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 28, 2012
    [Help] [x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management
    Expansion to real time decisions helps those vendors cement their strategic position as a complete solution for marketing departments. My recent posts on real time decision systems have all described products from vendors of batch-oriented, outbound campaign management systems. That original DMP is still the foundation of the [x+1] suite.
  • MEASURABLE MARKETING  |  THURSDAY, JANUARY 26, 2012
    [Help] Will Timeline Revolutionize the Facebook Brand Page?
    Timeline's focus on images and telling a true story will really help most brands get a better page out of the service.". On Tuesday, Facebook annnounced that their Timeline profile would now be available to users worldwide. Some have argued that the move will inevitably " revolutionize" brand pages.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 21, 2014
    [Help] 7 Key Steps to Facebook Growth
    Lou Abramowski, CEO and founder of Unbenchable, has a knack for helping businesses and brands increase their Facebook presence: with his help Jack Link’s Beef Jerky went from 9,000 to 1.2 million ikes, and the Renaissance Festival performer Twig the Fairy , whose Facebook page was born in March 2009, has since hit 260,000 likes.
  • LEADER NETWORKS  |  TUESDAY, JANUARY 29, 2013
    [Help] Connecting The Dots On The Social Experience
    We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. Your B2B firm trumpets its engaged, active customers. These customers, the sweet center of any successful business, generate a significant portion of your firm’s revenue. Is that all? Really? thought so.
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 29, 2013
    [Help] Top 5 Tenets Of An Effective Community Management Policy
    By approaching them as social equals and affording them the respect that comes with it, you will demonstrate that not only are their contributions welcome, but that they enrich the quality of conversation in the community. #4: Be authentic, helpful, and available. Part of being helpful is being available—prolonged absences will be noticed.
  • HUBSPOT  |  FRIDAY, JUNE 22, 2012
    [Help] 10 Examples of Facebook Ads That Actually Work (And Why)
    Disruption Factor: The image showing graphs (always relevant to a marketer) coinciding with the "SEO dashboard of your dreams" initially helps to draw the eye, and is then nicely followed up by "5 minute setup" and "14-day free trial" bonuses. 6.) It also helps that SEM and SEO are in all caps. 7) Survivalstraps.com. Facebook ads.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 27, 2011
    [Help] 7 Steps For Awesome B2B Facebook Marketing
    Like gates can help increase your Facebook reach. This helps your content spread by appearing in more of your fan’s newsfeeds. 7. When it comes to B2B marketing and lead generation, LinkedIn is the social network most often mentioned. LinkedIn is very important for B2B social media success, but not the only source of leads.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 24, 2012
    [Help] Branding: When’s the Last Time You Looked at Yours?
    Heidi Cohen, in a recent post, Why Brands Matter (And Size Doesn’t) highlights several attributes we can all use to help in our long-term objectives. The correct answer in my mind is today. We all get caught up in the day-to-day to do list and putting out the most recent fire, but we should be aware of our brand daily.
  • WEBBIQUITY  |  THURSDAY, NOVEMBER 17, 2011
    [Help] 12 Ways to Avoid Being a Dork on Twitter
    It shows you’re paying attention, helps build your network, and will make others more likely to follow you and share your content. Note: a version of this original post appeared previously on the B2B Twitterer of the Year (B2BTOTY) blog. If you regularly read blogs like this, you’re probably already a Twitter pro. You know the type. Use it.
  • INBOUND SALES NETWORK  |  TUESDAY, JANUARY 31, 2012
    [Help] Does Your Message Have Substance?
    You are there to help your customers see what has changed in their world and how they, by accepting your call, can adapt and better survive and thrive. This guide will help you build a lead generation engine that maps to your customers buying process and delivers maximum measurable ROI. Not interested in anyone else but himself!
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 17, 2011
    [Help] Why you will never see an ad for Find New Customers
    Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation. “We rely on fans to spread the word for us.&#. No pay-per-click. No billboards. for free.
  • INBOUND SALES NETWORK  |  TUESDAY, MAY 3, 2011
    [Help] How the B2B Buying Process Has Changed
    By helping them develop the key factors that they will be evaluating all solutions by, top B2B sales people were able to make sure that their companies’ key differentiators be incorporated into the requirements in their prospects’ final decision. What Marketing Can Learn From Sales. How Sales Has Changed.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Help] The Social Media Manager's Guide to Staying Organized
    Planning out social media posts is time-consuming, so keeping track of it all with a content calendar can help cut down on time. "I keep an updated content calendar that includes all our social networks and the types of content we''ll be posting on each one," says Georgie Morley , Creative Communicator at Bai. What''s trending right now?
  • HUBSPOT  |  FRIDAY, DECEMBER 21, 2012
    [Help] Before and After: 3 Real-Life Landing Page Makeovers
    Miscellaneous Goodies: These are other tidbits of advice we can offer to help increase conversion rates. This is a simple tip, but it can help immensely. To help reduce friction , Health Dialog should add “(not required)” or something similar next to the 'Phone' label. Landing pages are the secret sauce to lead generation.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 13, 2014
    [Help] Content Marketing Trends Taking Us into the Future
    In a nutshell, it’s your job as a content marketer to guide buyers through their journey with a variety of helpful pieces on your site. Edi to r’s Note: Today’s blog post comes courtesy of Jennifer Pepper , the Content Marketing Manage r at Vidyard. Those are for posting about sandwiches, what does that have to do with B2B?”
  • PWB MARKETING BLOG  |  FRIDAY, JUNE 3, 2011
    [Help] Social Media Activity Influences Google Rankings
    While a change won’t be seen overnight in your Google ranking, consistent participation will help your future Google rankings. Attention Businesses: Study Finds Majority of People Conduct Research Online - Google uses a complex ranking algorithm when determining how to rank websites across the web. This won’t work. social media
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 4, 2011
    [Help] Search Engine Optimization is NOT B2B Demand Generation
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. B2B Demand Generation | Why Search Marketing is a small part only. Recently I spoke with a business owner who had hired a search engine optimization firm. Notice the All Names and Engaged stages.
  • DIGITAL VOICES  |  FRIDAY, NOVEMBER 1, 2013
    [Help] This Week in Digital Strategy 11.1.13
    Because you already know the value of what you offer, you already understand what problems you can help solve. Happy Friday, everyone! As the world keeps turning in the world of digital strategy new insights keep getting uncovered and we are here to round them all up. Effective marketing begins with identifying your audience. Let me explain.
  • BUYEROLOGY  |  MONDAY, JULY 18, 2011
    [Help] Future of Buyer Personas is Social - Part 3
      Narratives and scenario design have been building blocks of personas since their origins and can play an essential role in helping to understanding the changing buyer behaviors brought on by the advent of the social age.  Image by Cristiano Betta via Flickr.   Where did it go wayward?  From Art to Science.
  • INBOUND SALES NETWORK  |  THURSDAY, MARCH 17, 2011
    [Help] Social Selling: How to Harness the Power of Web 2.0
    strategic approach to social media can help sales executives reach the twin goals of increasing revenue and streamlining team efficiency. Be helpful in any way you can. Find a way to be helpful. Social media is changing the way our customers buy and the way in which we engage them. Benefits of Social Selling. Start By Listening.
  • MARKETRI  |  THURSDAY, JUNE 7, 2012
    [Help] A Pinch of Content, a Sprinkle of SEO and a Dash of Social Media
    Search Engine Optimization: Our next essential ingredient is organic SEO to help your firm get found on Google. Most Web developers can write html code to help Google identify what specific Web pages are about. Let people get the flavor for your unique perspective and for the content that you find interesting and helpful. Video.
  • WRITTENT  |  FRIDAY, SEPTEMBER 5, 2014
    [Help] 9 Ways to Create Great Content
    Readability-Score.com will help grade your content. Are you going to give them important information, help them perform tasks more easily, or entertain them? Image source. If you are marketing a product or building a brand, the internet is arguably the best tool at your disposal. Write Attention Grabbing Headlines. Be Unique.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 21, 2010
    [Help] A Question for B2B Marketers: Are You Focusing on What Needs to Be Fixed First?
    She's also a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. Last weekend I reading The Happiness Project by Gretchen Rubin Although I'm not yet finished with the book, it has lots of good gems in it. It can be tough to know what to focus on. Work on that first.
  • SAVVY B2B MARKETING  |  MONDAY, SEPTEMBER 21, 2009
    [Help] Two Non-Traditional Approaches to B2B Registration
    like the idea of prospects self-selecting a follow up phone call as it sets the expectation for the person downloading the piece, and it helps marketing and sales prioritize leads. Last week, Stephanie recommended marketers collect incremental information during the registration process , asking for more information during each interaction.
  • BLUE FOCUS MARKETING  |  TUESDAY, APRIL 9, 2013
    [Help] Secrets to Social Branding Success for Small Businesses
    The more approachable and helpful your brand is, the more credibility it will establish. With enough of this social capital, your community members will soon become your brand ambassadors, expanding your sphere of influence and helping you to generate new leads. Start with what you know best: yourself. Pick your platforms carefully.
  • HUBSPOT  |  FRIDAY, NOVEMBER 18, 2011
    [Help] 25 Jaw-Dropping Marketing Automation Stats [Data]
    So we've compiled some super cool stats and data to help paint the picture of what's going on in the marketing automation industry, illustrate the key challenges marketers are facing, and show how marketing automation has helped address those problems. The Marketing Automation Industry. 1.) Source: Raab Associates) Tweet This! 2.)
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 25, 2013
    [Help] 5 Social Media Enhancements That Benefit B2B Marketers
    Focused on helping marketers enhance the reach of their content assets, Sponsored Updates enables marketers to distribute content directly to any segment of LinkedIn’s premium audience based on professional profile data across more than 225 million members, according to the LinkedIn blog. 3. Check out these 5 recent social updates: 1. 
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 11, 2011
    [Help] 14 Sanity Saving Apps For Business Travelers
    Luckily, the connectivity to travel information, news, music, social networks mobile apps provides can help keep you sane – even after your fifth whole-body scan of the week. Lastly, the Chatter mobile app from Salesforce.com helps me keep on top of what’s happening with my Eloqua colleagues around the globe. Twitter Mobile App.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JULY 23, 2014
    [Help] Why Google Removed Photos from Authorship
    The purpose was to help authors validate their content while also helping readers find valuable content on the web. Authorship was also designed to help authors gain more Google+ followers. Google Authorship began as a way for authors to gain trust and authority for the content they produce on the web. blog Google
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 16, 2013
    [Help] Don’t Be a Data Creep: Use Data to Add Value
    Sending the right information at the right time helps you gain trust. Comprehensive buyer personas will help you create landing pages that fit each persona’s needs. Do you find the use of your data creepy, or helpful? Ultimately, Apple saved me time I’d usually spend looking up the length of my commute. Retargeting Ads.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 26, 2015
    [Help] The Power of B2B Lead Nurturing
    This is why Find New Customers created this presentation – to help you learn what lead nurturing is all about. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers and get sales leads they really need. Lead Scoring ). Great move by Slideshare!).
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JULY 15, 2011
    [Help] Sales Prospecting Perspectives Weekly Recap - Week of July 11th
    So check it out and see if your guilty of any of these fibs, or maybe it'll help you understand why one of your prospects has been untruthful to you in the past. Here are some helpful ways to keep them on the phone and ready to talk to you. To more of a productive call that could help to uncover some genuine interest.". Thanks."…dial-tone.
  • HUBSPOT  |  FRIDAY, JUNE 15, 2012
    [Help] The Ultimate Guide to Creating Compelling Case Studies
    If you are anything like me, getting a real life opinion from someone is always more helpful, because it's both unbiased, and often rooted in a common experience. Case studies help your leads envision how your product or service would fit into their lives, and often act as that missing piece that moves them to take purchasing action.
  • HALEY MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Help] How To Ask Questions
    And their thought process can help you meet, and exceed, the needs of your clients. Here's how you can transition their antics to your company and help foster a great client relationship.  How do you help them?  It's Time To Work On A Car! Okay, not really.  That Does Sound Entertaining…. Wait, Isn't This A Marketing Blog?
  • MODERN B2B MARKETING  |  SUNDAY, SEPTEMBER 16, 2012
    [Help] Hidden Dreamforce: Tips for Dreamforce 2012 You Won’t See Anywhere Else
    The best I’ve seen is Appirio’s 10 Things Not to Do at Dreamforce , which helps you avoid wasting time on things that aren’t going to yield the best return of your time at Dreamforce. To help, I’ve compiled a list of the Famous Marketers at Dreamforce. If Did this help? by Maria Pergolino There are lots of guides to Dreamforce.
  • MARKETING INTERACTIONS  |  WEDNESDAY, APRIL 27, 2011
    [Help] The Job of a Lead Nurturing Email
    Seriously. I don't download graphics if I can help it. I was reviewing a few email messages I'd developed for a B2B lead nurturing program with a project team when they said the equivalent of - Gosh, these are short. We should include links to events, products, etc. Get any old click. Ask for a lot of time. Make a sale.
  • SALES CHALLENGER  |  TUESDAY, AUGUST 28, 2012
    [Help] The Most Annoying Corporate Buzzwords
    So for all you corporate jargon-heads, here’s a solution to help you change your evil ways.  At CEC, we’ve done some work aimed at helping folks communicate more clearly and effectively. The (This is a guest post by Jeff Schott of the Communications Executive Council, SEC’s sister program for heads of PR and corporate communications.
  • SALES CHALLENGER  |  TUESDAY, JULY 10, 2012
    [Help] Don’t Let Biases Impact Your Key Account Selection
    By making these assessments more objective, you’re helping to remove human biases that otherwise help the wrong accounts sneak into your key accounts programs.  (This is the second post in our multi-part series on Key Account Strategy and Management). You’d think that investing in our best customers would lead to easy growth. 
  • SYNECORE  |  TUESDAY, NOVEMBER 18, 2014
    [Help] WTF is Content Marketing, Anyway?
    Not very helpful. Sipping a mug of hot coffee while gazing over a snowy landscape yesterday morning, I came across an interesting post by Matt Owen of Econsultancy summarizing the hottest topics from the Festival of Marketing recently held in London. Photo Image Credit: Econsultancy. In a general sense, what exactly does it mean? Ridiculous.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Help] LinkedIn Connections With Customers Leads to More Business
    And, to help you get some perspective on the value of doing this, I''m going to share some comments by survey respondents. Using their LinkedIn connections helps me to expand my network in each company." ~ Kathy J. In our 2013 Sales & LinkedIn Survey, we found out lots of great info on how top sellers are leveraging LinkedIn.
  • SYNECORE  |  SATURDAY, FEBRUARY 1, 2014
    [Help] Pin to Win: Social Sharing on Pinterest Trumps Email
    Once brands have established this trust, consumers are looking for guidance on future action- they want their online brand partners to help them efficiently navigate the plethora of raw content, and even anticipate what they will want to do or see next. I’ve long argued that Pinterest is the most sales-actionable social network around.
  • HUBSPOT  |  TUESDAY, JANUARY 7, 2014
    [Help] Which Mobile Devices Do Your Visitors Use? [Google Analytics Quick Tip]
    Below, we''ll take a look at how you can use these reports to discover stats related to mobile usage for your website(s) and help you adjust your mobile strategy. "THIS will be the year of mobile!". Marketers have been hearing this pretty regularly since 2008. With Google Analytics, of course. Let''s begin! Finding the Mobile Reports.
  • CK'S B2B BLOG  |  MONDAY, MAY 2, 2011
    [Help] New Article On The Mobile Revolution & B2B: 6 Key Questions (And Answers!) On B2B Mobile Marketing
    hope the article, paper and videos are helpful to you in leveraging the most sweeping media of all time to move the needle for your B2B. • B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. My most recent article on B2B Mobile Marketing is up at MarketingProfs (get it here ). Access the article here.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, MARCH 21, 2014
    [Help] Client Newsletters: Empty Suit of the B2B Marketing Mix
    Here are three highly subjective myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter. The intrinsic purpose of tactics that communicate with clients, prospects and referral sources is to reinforce the perception that your firm is smart, trustworthy and prepared to help.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 4, 2012
    [Help] Make Your Blog All It Can B2B
    blog is great place to engage readers with your content, but it’s also a great place to help address the needs of your customers throughout the buying cycle. Help Your Customers Succeed. What kinds of things can you write about that would help them? What are people asking about on social networks? Show Your Human Side.
  • HUBSPOT  |  TUESDAY, AUGUST 21, 2012
    [Help] The Marketer's Simple Guide to Creating Infographics in PowerPoint [Template]
    We've selected the first template in the download -- the Step-by-Step Infographic template -- to help illustrate the process. First, every shape comes with various options to help customize the design. If the transparent tool isn't helping, you can always add an image outline to make it fit in. Who doesn't love an infographic?
  • MARKETING INTERACTIONS  |  THURSDAY, DECEMBER 3, 2009
    [Help] Marketing Content Should Educate Both of You
    There's a lot of talk about how we need to focus on our buyers' issues and provide them educational insights to help them learn what they need to know to make buying decisions. This is where lead scoring can really help you evaluate lead interest if you create scores based on topic-related behavior. Heck, I say it in my book.in
  • MARKETING INTERACTIONS  |  SUNDAY, AUGUST 16, 2009
    [Help] Got Leads? Now what?
    Well, it's one thing to get leads to opt in, but quite another to help them develop a predisposition to buy from your company. Nurturing means providing content that helps educate your prospects about a problem they're trying to solve, regardless of whether they'll buy from you today, next month or even next year.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 22, 2013
    [Help] The Next Big Thing in Lead Scoring: Big Data and Social Scoring
    social score helps at a couple of levels: Purification – verification of demographic and firmographic data you have in your marketing automation tool. Enhancement – adding a social data layer that helps score leads based on how closely they match your ideal buyer profile. And for a good reason. anywhere that is not our site).
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 19, 2012
    [Help] Social software adoption: Riding the hype curve
    Having them going through hype peaks and valleys at different times will actually help you to keep the enterprise momentum over a long period of time. Photo credit: the_exploratorium. And when will such claims pay off, if at all? You can find a glimpse of what that looked this year here. ″ years. Michael E.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 28, 2013
    [Help] How to Create an Automated Follow-Up System
    Please let me know if I can help you set up such a system. The post How to Create an Automated Follow-Up System appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Trent Dyrsmid, {grow} Community Member. Of them, only one kept in touch over the next 9 months … and he got the job. It’s too much work!
  • PAUL GILLIN  |  THURSDAY, APRIL 28, 2011
    [Help] Five Tips to Make Your Writing Sparkle
    What tricks have helped you become a better writer? Now that we’re all publishers, writing has become a core skill for marketers. love good writing, and whenever I get the chance to teach it, I share these five tricks I’ve learned to make anyone’s writing better. 1. Write in Pictures. Human beings think visually. Get angry.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 5, 2013
    [Help] Why Content Curation Is Not The Answer
    If it helps you develop your own audience and, ultimately, share your own perspective, then yes. The biggest problem in B2B content marketing is that it requires content. Somehow, this most obvious of truths has become the thorn in the side of B2B marketing (and the inspiration for 1,000s of pieces of content). Hallelujah! Exactly. Your Turn.
  • HUBSPOT  |  THURSDAY, JUNE 21, 2012
    [Help] 23 Eye-Opening Mobile Marketing Stats You Should Know
    Wherever mobile marketing stands on your list of priorities, there's no doubt it's here to stay -- and these stats should help you understand just how important it is, and perhaps help you prioritize your efforts. Marketers are starting to realize that the mobile upswing isn't just a fad. Or even do a little mobile SEO. since 2010.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 22, 2009
    [Help] Cold calling and the Complex Sale: observations you can learn from (thanks to my daughter)
    It was produced by ASG Group , an European company that helps their clients improve their sales processes. I was somewhat shocked to find out that my 14-year-old daughter had searched YouTube recently for any mention of her dear old dad. Isn’t it just amazing how easy it is in today’s world for our children to get the goods on their parents?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2011
    [Help] 5 Noteworthy Examples of Corporate Social Media Policies
    Pick and choose what you like from these five companies to help get you started, and tailor it to fit your culture and business objectives. However, if they are providing excellent customer service and it is helping them advance their business objectives, can you really blame them? How lenient should you be? Best Buy. Common sense?
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 11, 2010
    [Help] 3 Facebook Tips to Protect Your Privacy
    Below are 3 basic privacy setting tips that will help you protect yourself on Facebook: 1. 50 Power Twitter Tips to Help B-to-B Marketers Twitter: Steps to Insure Success Adding Social Icons Helps Drive E-mail Marketing Campaigns Whats Your Company Value Proposition? Probably not, so why have it open to everyone on Facebook? 
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 7, 2011
    [Help] Laugh and Learn Show leads to New Hosting Gig
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. New online hosting gig comes from Laugh and Learn with Find New Customers. Laugh and Learn with Find New Customers | Lazy Web Site. This show has loyal fans and posts/promoted via YouTube.
  • FEARLESS COMPETITOR  |  SUNDAY, OCTOBER 2, 2011
    [Help] Welcome to the newest client of Find New Customers
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. B2B Lead Generation | Find New Customers newest client. Monday October 3rd, we start work with our newest client – a venture-backed marketing software company on the West Coast. Find New Customers
  • CRIMSON MARKETING  |  MONDAY, MAY 20, 2013
    [Help] Just Be Real: 8 Tips to Sell More Effectively
    recently found these 8 great tips to help you start helping your customers : 1. “No one’s going to buy without first developing a trusting relationship.” ” Nothing could be more true. It doesn’t matter what you’re selling, there has to be TRUST before anything else happens. So how do we get started?
  • MODERN B2B MARKETING  |  FRIDAY, MAY 17, 2013
    [Help] One Small Step for Marketo, One Giant Leap for the Marketing Nation
    also want to thank our partners; thank you for all that you do in support of our common customers and your central role in helping them be successful.  We value your support and believe that when you succeed, we succeed.  I want to thank our venture investors who helped us to get to this milestone and helped us invest in our customers’ success.
  • BIZNOLOGY  |  MONDAY, MARCH 18, 2013
    [Help] Scraping vs. Aggregation: How To Share Others’ Content Fairly
    In fact, your links to them may help them expand their audience. Photo credit: Wikipedia. For content marketers, the rules for what you can and cannot share are pretty murky, but there are some guidelines that should keep you out of trouble. SEO What brought content marketing to mind as I read the article was the discussion of scraping.
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Help] Twitter Launches Photo Tagging (Get Ready)
    They have detailed help documentation , as well, to walk you through the process. Good/horrifying news: Soon, you''ll be able to tag photos of people on Twitter. They''re also allowing you to add up to four photos per tweet and tag 10 people per photo, so you could conceivably embarrass 40 people in just 140 characters. Talk about efficiency.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 30, 2011
    [Help] How to Create a Facebook Business Page in 5 Simple Steps (With Video!)
    This classification will help you rank in more relevant searches and provide relevant information fields on your page. You may already use Facebook for personal reasons such as keeping up with your friends or sharing photos, but the idea of running a business page on the world's largest social network might still seem intimidating.
  • YOUR SALES MANAGEMENT GURU  |  FRIDAY, APRIL 30, 2010
    [Help] Sales Leadership, Marketing and Social Media
    Help Surface Content that Might Not be Found –. Webbiquity: 1) The fusion of SEO, search marketing, social media, reputation management, content marketing and interactive PR. 2) Being omnipresent on the web for the search phrase that uniquely describes you or your organization. 3) The place to find help with all of this. link]. link].
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 27, 2014
    [Help] What Reporting Metrics Do You Use to Measure Your Inside Sales Team?
    Opportunity Conversion Rate will help to determine how many conversations they are converting to opportunities. Editor''s Note: The following is an excerpt of a chapter from our recently published eBook, The Ultimate Inside Sales Prospecting and Management Success eBook. Quality connects and conversations signify progress. Phone Skills.
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 17, 2011
    [Help] Does LinkedIn Make Your Phone Ring?
    wish I could remember who first invited me to connect, because today, over seven years later, LinkedIn makes my phone ring and my inbox fill up with inquiries from prospective clients and recruiters looking for an outsource marketing help. I do remember thinking the words, “I’m on LinkedIn – now what?” Tweet.
  • B2B MARKETING INSIDER  |  SUNDAY, JUNE 14, 2015
    [Help] How Retailers Use Content to Tie Online And Offline Experiences
    All of this information is available to associates as well, helping them improve their customized recommendations for customers. People today don’t shop like they used to. Those experiences, however, are still inherently limited. This all results in the reality that today’s shoppers truly live in both online and offline environments.
  • VIDYARD  |  TUESDAY, SEPTEMBER 17, 2013
    [Help] Reach key decision makers and improve your webinar ROI
    Your audience’s behaviour can help you segment and create better content resources for the resulting nurture process; ultimately allowing you to reach the decision makers you’re after. Imagine you are the decision maker for a potential purchase, and you come across a webinar that may help guide this purchase. The rise of webinars.
  • CRIMSON MARKETING  |  MONDAY, DECEMBER 16, 2013
    [Help] 3 Ways B2B Buying is Changing In 2014
    Tools like analytics will be used to help in purchasing decisions, determining how much and when to purchase for optimum efficiency. Reviews will be used to help identify the best vendors. New channels and technology are changing the way B2B buyers behave. Whether it is how, when or where they buy. Buyers Will Expect More.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 9, 2014
    [Help] 45 Tweetable Quotes About Creativity to Inspire Your Next Big Idea
    Though people know that creativity can help them get ahead in business, creativity often feels elusive. There are painters who transform the sun to a yellow spot, but there are others who, with the help of their art and their intelligence, transform a yellow spot into sun." - Pablo Picasso. But it needs to be. Get it down. Most fails.
  • FATHOM  |  TUESDAY, JUNE 17, 2014
    [Help] The Case for Higher-Ed Non-Branded Site Optimization
    Branded Search Decline: Query-Based Increase: No longer satisfied with pamphlets and brochures distributed at college fair days in their senior year, students are looking to Google to answer their questions and help them identify the best options for their needs. If my university is one of them, they’ll search for a branded term to find me.”.
  • THE POINT  |  WEDNESDAY, JUNE 26, 2013
    [Help] Checklist: 5 Ways to Minimize Webinar No-Shows
    Social links are typically thought of as a way to extend the reach of your campaign, but in the context of Webinars, they can also serve a helpful reminder to the person who registers and also shares his/her plans to attend. First, a question. One possible reason: many of those who fail to show tend to be higher-up in the organization.).
  • B2BBLOGGERS  |  SUNDAY, MAY 9, 2010
    [Help] Building Your Content Brand In The Content Marketing Arms Race
    We’ve used it to promote our own services (the B2B Content Marketing Workbook has clocked up over 1,000 downloads to date) and we’ve used it to help just about every one of our clients jump out of their crowded markets. How can we help you Make Good Media? But now everybody is in on the game. Today, not having one is unthinkable.
  • HUBSPOT  |  WEDNESDAY, MARCH 7, 2012
    [Help] The One Graph Marketers Should Update Daily: The Leads Waterfall
    To help you get a handle on this, check out the following three posts on 1) sales and marketing alignment , 2) how to identify marketing qualified leads , and 3) how to prioritize and score leads for Sales. To stay safe at all times, you may find it helpful to always have back-up content you can use in case of an emergency. What to do?
  • HUBSPOT  |  MONDAY, SEPTEMBER 16, 2013
    [Help] 10 Ways Nonprofits Can Make the Most Out of Google Grants [SlideShare]
    To help you spend your Google Grants budget effectively, here are 10 tips that can keep you efficient. Get a good mix of short- and long-tail keywords to help capitalize on both traffic that''s difficult to rank for, as well as highly qualified traffic that will help your conversions. Yes, we said billion.
  • THE FORWARD OBSERVER  |  TUESDAY, FEBRUARY 18, 2014
    [Help] How Much Should You Be Spending On B2B Marketing?
    There are a number of approaches that have been used over the years to help marketers and management determine how much to allocate: Percentage of Sales Method. One of the most emotional topics in the world of B2B marketing is budgets. How much to spend, how to allocate the budget line items. Unit of Sales. Objective and Task Method.
  • VOLACCI  |  FRIDAY, SEPTEMBER 6, 2013
    [Help] Simple Guide to Embedding YouTube Videos in a Drupal Blog Post
    However, if you’re simply looking to embed the occasional video to help spice up a blog post, the quickest and easiest way is to directly embed the HTML into the body of your post itself. Following these steps will help you make an easy, one-time embedded YouTube video appear in a blog post. Cut or copy the HTML code. Publish normally.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 23, 2014
    [Help] B-to-B Marketers: Are You Utilizing SlideShare?
    My position is that between sales, marketing and the C suite, there are plenty of Power Points already existing that highlight and focus on issues that help differentiate you and help set you up as an industry exp ert. Presentations to key customers on ways you can help solve their problems.
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2011
    [Help] Everything You Need to Sell Your Boss on Business Blogging
    This solution helps feed your blog with quality content, provides more than one voice for a valuable mix of perspectives, and doesn't put undue burden on any one member of your organization. As long as your topic is helpful, you can write just like you talk -- and your prospects will love it. You're an inbound marketing convert.
  • HUBSPOT  |  THURSDAY, APRIL 30, 2015
    [Help] The Tale of Two Ecommerce Companies That Turned Down Shark Tank Deals
    With that in mind, let’s look to popular TV show Shark Tank to help you get started on the right foot –– because no one embodies passion and personality like the stars of the Tank. His Shark Tank appearance certainly helped to gain valuable eyeballs on his products. PetPaint’s Shark Tank Advice: Listen, Learn –– Then Sell.
  • LEAD VIEWS  |  FRIDAY, OCTOBER 14, 2011
    [Help] From Action to Engagement: The Call2Action Button Comes of Age
    If used appropriately, C2As can become the perfect lead generation tools that help in engaging and converting a visitor. These can be broadly divided into three categories, depending on their usage and effectiveness in helping with the lead generation and nurturing process. 1. A version of this post was first carried in MarketingProfs.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 31, 2012
    [Help] The Signs of an Olympian Level Marketing Team
    Think of cycling, basketball or rowing: each team needs to go in with a game plan, a strategy for knowing their role in helping the team succeed. by Jesse Noyes | Tweet this Are you one of the millions glued to your TV , watching match after match during the Olympics? There are obvious reasons to love the Olympics. Strength. Agility.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 25, 2014
    [Help] Best Practices for Creating Compelling Blog Posts: Part 2
    Similarly, if you have written previously in detail about a topic that you are referencing in your blog post, it is helpful to link to it in the post you are writing. (By the way, this chain of linking blog posts together also is helpful to you in formulating content for an eBook, by combining posts in a series into this new format).
  • HINGE MARKETING  |  TUESDAY, AUGUST 4, 2015
    [Help] Rethinking Referral Marketing: Build Your Professional Network
    Be helpful, educating and mentoring those in your online community. How Hinge Can Help. Related Stories Why Your Technology Services Firm Can’t Rely on Word-of-Mouth for New Business Rethinking Referral Marketing: Demonstrate Your Expertise Generating Referrals: Are Your Clients Helping Your Brand? Where Are You Now?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Help] How to Screen for Top-Notch Writers
    As such, I''ve screened thousands of writers'' resumes -- and I''ve come up with a process that helps me identify fantastic writers that are great fits for particular subject matters, all while keeping my sanity shuffling through all those applications. That''s totally fine. Personally, I fall into both camps. Staff Writer. Editor.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 1, 2012
    [Help] What’s Happening to EU Privacy Law? An FAQ
    What tools are available now that can help me meet these standards? They can help understand how your marketing programs compare to what’s required. The IAPP helps define, support and improve the privacy profession through networking, education and certification. What is changing in EU privacy law? Is this true?
  • BIZNOLOGY  |  THURSDAY, MAY 22, 2014
    [Help] 7 Ways to check Your fresh content for plagiarism
    This is meant to help bloggers, marketers, and businesses that outsource their writing. Free checkers can certainly help you spot plagiaristic activities. How do you check written content for plagiarism? At some point, every serious webmaster asks this question, and you should too. It can also land you in hot water with the law.
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