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  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 10, 2014
    [Help] Work in B2B? LinkedIn Can Supercharge Your Personal Brand
    ve used it for all of the things mentioned above, but today I’ll focus on a couple of my favorite tips which helped me become one of LinkedIn’s top 1% most viewed profiles and will help you to supercharge your personal brand. 'Employees at B2B companies know that LinkedIn is the B2B network. asked him what it was. His answer?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 22, 2014
    [Help] Next-Generation Marketing Automation Systems Target Small Business
    Before jumping into the new systems, it helps to define a set of standard features to measure them against. 'I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. continuously updated) as well as static. Among U.S-based
  • HUBSPOT  |  MONDAY, OCTOBER 14, 2013
    [Help] Don't Want Your Face Plastered All Over Google? You Have a Few Options
    Google cited the change as an attempt to help provide more personalized, relevant ad data. If you''re concerned about privacy, this should help you feel more comfortable existing in the digital world without retreating into a hole and signing off from the internet for good. Great. Look, I''m all for personalization and relevancy.
  • ANNUITAS  |  TUESDAY, APRIL 8, 2014
    [Help] Data Touches Everything at the Marketo User Summit #MKTGNATION14
    The first session I attended was called Marketo & Salesforce: Helpful Audits, Alerts, & Workflow for Rapidly Growing Companies and featured our newest team member Jenny Robertson sharing her experiences from  Navicure , building out both Marketo and SFDC workflows and rules to help solve some very common data quality issues.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2012
    [Help] How to Use LinkedIn to Generate and Qualify B2B Leads
    To help you use this information about when LinkedIn users engage to maximize your lead generation and qualification activities, examine eight common types of content listed below. Provide evidence to help qualify company and/or employees in business interactions. with less activity on the weekends. were male. were female. Links.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 4, 2014
    [Help] Stay in Compliance: What Marketers Need to Know About ePrivacy Law
    Our goal is to help you to better understand the impact of legislation on your day-to-day marketing processes (especially email marketing ) and to help marketers stay compliant with ePrivacy law. Are there sources of sample permissions available that can help businesses obtain data with a reasonable level of scope for innovation?
  • VIDYARD  |  THURSDAY, SEPTEMBER 26, 2013
    [Help] What Bill Nye the Science Guy can Teach us About Content Marketing
    While reading the “rules of the road” I couldn’t help but think that the rules for creating a successful TV show can serve as a great guide for producing content marketing in general. It’s about educating and helping rather than coming across as an ultimate authority. Bill Nye’s Content Rules.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 9, 2014
    [Help] 7 Email Etiquette Rules to Send By
    Short, snappy emails help time crunched readers. 'Etiquette doesn’t just apply to your table manners; it applies to email marketing too. These unwritten rules of the email world are worth reviewing. You don’t want to offend your customers by making an email faux pas, right? We didn’t think so. Always get permission.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 13, 2013
    [Help] Creating Marketing People Love: 29 Tips From Industry Experts [Slideshow]
    4) "If you help the people you love to serve, you'll never starve." 26) "If you help someone, you may create a customer for life." "Love is everything it's cracked up to be … It really is worth fighting for, being brave for, risking everything for." - Erica Jong. With Valentine’s Day just around the corner, love is all around.
  • MARKETING ACTION  |  MONDAY, AUGUST 18, 2014
    [Help] Full-Service Technology Vendors: Marketing Automation Support and More
    Full-service solution providers offer a variety of services designed to help businesses run more efficiently. Imagine a world where you have one contact to call when you need help with your marketing automation tool. 'It’s a new world out there, and the traditional office is a thing of the past. Web design and development.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 25, 2013
    [Help] Increase Sales Productivity with Marketing Automation
    Ultimately, in order to increase productivity, Nancy strongly suggested implementing marketing automation, which could help you connect with your audience and uncover hidden opportunities. Many salespeople have the same challenge – how to make full use of the allotted time in order to generate the most revenue. Calculating sales capacity.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 7, 2014
    [Help] The seven traits of an effective digital enterprise
    If online retailer Zappos is out of stock on a product, it will help you find the item from a competitor. The post The seven traits of an effective digital enterprise appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. 'I really enjoy the free content provided by McKinsey & Company’s Insights.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 9, 2014
    [Help] Backlinks: Why They Still Matter and How to Build Them
    This is why having quality links pointing to your site can help you gain more visitors organically versus relying on paid efforts. Gone are the days of reaching out to webmasters asking for a link back because it’ll help your SEO efforts. It’s a simple concept, but one that helps illustrate why you need quality links.
  • SAZBEAN  |  FRIDAY, APRIL 25, 2014
    [Help] Understanding Facebook Boosted Post Metrics
    Either the boosted metrics didn’t include some of the stats, boosting the post helped increase the organic reach and engagement, or the post received an unusually high number of engaged traffic from some of the people who saw it (remember that when someone likes a post, their network sees that they liked it, at least for a short time period).
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 27, 2011
    [Help] What PR Pros Can Learn from The Huffington Post
    To that end, we issued a press release about a new product feature designed specifically to help marketers comply.  by Joe Chernov | Tweet this The Huffington Post built a media empire on the back of the digital zeitgeist.  For the sake of comparison, Newsweek sold for $1. Was Newsweek’s writing $299,999,999 worse than The Huffington Post’s? 
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 13, 2011
    [Help] Manufacturers: How to Succeed in Social Media Using Content Curation
    recently read a guest post from Neicole Crepeau on Convince and Convert site that outlines things to help you be successful at content curation. One long-term strategy that folks sometimes overlook is that of leveraging content curation as a way of building followers and “expertise standing &# in your field. The “go to&# guy.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 9, 2012
    [Help] Social Media Policy for Employers: 6 Additional Key Policies To Update
    Having such policies not only help to encourage compliance with law, but also help keep employees safe while on the road, and should reduce accidents. Are all of your companies policies as up to date as your social media policy? Your company has probably worked hard to get its social media policy compliant with current standards. 
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 30, 2012
    [Help] Brands Under Pressure: The Brand Lives in the Employees’ Voice
    Bill Strawderman and Trish Nettleship spearheaded this blog in order to bring the digital voices of their employee ambassadors in the public sphere as part of the company’s effort to help foster authenticity.  Demanding audiences participating in the global bazaar of social media continue to pressure brands into reorienting their goals. 
  • BIZNOLOGY  |  FRIDAY, MARCH 15, 2013
    [Help] Listening Online Isn’t A Lost Art, You Must Find It
    Having a realistic view of what is going on will go a long way to helping us behave more appropriately in the online world. Photo credit: Wikipedia. Fortunately, there is a never-ending font of information to feed this terrible habit of mine. Of course, I say fortunately for me. Did I just see a drone in the distance?!) So It’s simple.
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 17, 2013
    [Help] Suit Up, Stand Up, Sign Up: A Sales Mantra
    The website helps people find babysitters, nannies, childcare and senior home caregivers. 'Time is vitally important to the success of a salesperson—time to research prospects, time to hone the sales pitch, and time to communicate with potential clients. Used to be lucky if you had an email to go on”. Meetings can keep reps from their jobs”.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 13, 2014
    [Help] 15 of Our Favorite B2B Content Marketing Tips
    Keeping an eye on metrics such as reach, sentiment, engagement, and conversions will help determine if your initiatives are on the right track. Setting KPIs before kicking off a content strategy will help determine if each piece of content being created is living up to expectations defined by these goals. '“Content is king.”
  • HUBSPOT  |  THURSDAY, JULY 8, 2010
    [Help] 6 iPhone Apps for the Modern Marketer
    The Grader.com website it is based on is a 'suite of tools that helps you measure and analyze your marketing efforts'. Analytics Pro will help get this job done, anytime and anywhere. The LinkedIn iPhone app helps you manage your online professional network on-the-go. It helps you buy and manage your online domains.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 26, 2013
    [Help] They Won’t Refuse the Right Offer
    A later-funnel offer might be something that helps make a buying decision, such as Download this price comparison sheet.) Offers that move prospects further down the funnel and closer to purchasing your product or service and convert at a high rate are the best kind, as the right offer at the right time can help shorten the sales cycle.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 25, 2012
    [Help] 5 Often Missed Opportunities for Marketing Automation
    This can be especially helpful for new analysts or press contacts who are trying to get up to speed on your company. Furthermore, it can help reinforce best practices for all employees, such as reminding employees of their company’s values, mission and/or vision. Influencers – Trying to get the attention of a blogger?
  • HUBSPOT  |  TUESDAY, MARCH 22, 2011
    [Help] LinkedIn Hits 100 Million Members [Infographic]
    You should be sharing and creating relevant and non-promotional content about your industry to build connections that will help drive leads and new business. LinkedIn is often the first thing that comes to mind when marketers think about social media for business-to-business (B2B) companies. Marketing Takeaway. Connect with HubSpot
  • ANNUITAS  |  THURSDAY, APRIL 17, 2014
    [Help] Common Pitfalls in Demand Generation Strategy
    Do you have the right people (both internally and externally) to help you execute your strategy? 'The word “strategy” is so over-used these days. No doubt about it we all want to have ground-breaking strategies , be thought of as strategic thinkers, and win awards for our companies or agencies with our strategy of the year. Sound familiar?
  • PAUL GILLIN  |  THURSDAY, OCTOBER 3, 2013
    [Help] Bidding Fond Farewell to BtoB Magazine
    I’ve helped judge its Social Media Awards for the last four years and also contributed to the annual Interactive Marketing Guide since 2010. 'I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. Related articles.
  • LEADSLOTH  |  MONDAY, JULY 12, 2010
    [Help] Hubspot Review
    Jep Castelein is the founder of LeadSloth, a firm that helps technology companies find untapped revenue in their marketing databases. UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! Marketing departments at mid-size companies.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Help] 6 Smart Strategies for Segmenting Your Dynamic CTAs
    In our marketing at HubSpot, for example, we might show our ecommerce audience a CTA for an ebook about how to get started with ecommerce marketing, but to our nonprofit audience, we may show a CTA to sign up for our upcoming webinar about content ideas to help boost fundraising dollars. 'Are you using calls-to-action in your marketing?
  • CONVERSIONATION  |  SUNDAY, FEBRUARY 3, 2013
    [Help] Successful Social Business Pilot Projects: Benefits of Starting Small
    Social business pilot projects and smaller test cases are not only great ways to break through the clutter of the hype but also help making purpose and benefits tangible and understandable for those involved. History has a tendency to repeat itself. This post makes the case for social business pilot projects.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, AUGUST 18, 2010
    [Help] Evaluate Your Marketing Campaign With Analytics BEFORE You Launch It. (Part 1 of 2)
    Marketing Analysts are able to use your company’s data and secondary data to help define your target market and opportunities to ensure you are reaching the right audience to meet your business objectives. Megan Jasinski. Marketing is a marathon, not a sprint. We’ve all been there before. I have this great idea for a marketing campaign!
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Help] Electricians are SHOCKED! Limited Social Media Equals Unlimited.
    If you’re a contractor, take a look at his tips to help improve your site. If there is an emergency, they want help to come from nearby and as soon as possible. Customers think you will also find them helpful to your clients. Limited Social Media Equals Unlimited Business Today we have a guest post by Marc D. Directory. Look
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 9, 2012
    [Help] Optimize for Mobile and Watch Your Social Media Presence Soar
    This allows you archive media outside of your mobile site, in turn helping  your mobile site operate efficiently and load quickly without having to delete any material. When Alex is not helping the world go mobile with FiddleFly, he spends his time traveling the country speaking about social media, marketing, and the future of the web.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, DECEMBER 12, 2012
    [Help] 5 Steps the Internet Buyer Goes Through
    Once prospects realize that something needs to change, they’ll start looking for products, services or methodologies that can help them meet goals. In this stage, you can help the prospect narrow down solutions and put yours in the forefront. Identifying the Problem (or the Opportunity). Perhaps your phone call is the trigger event.
  • SALES CHALLENGER  |  MONDAY, JUNE 17, 2013
    [Help] Overcoming Sales’ Unpredictability
    This year is the first time we’ve truly come to appreciate that fact, in our work on understanding the type of climate sales leaders and front-line managers need to create to help sellers succeed in this highly variably environment—one we’re calling “guided rep judgment”. This is how we won. What do we mean? We built scorecards. Insights.
  • SALES CHALLENGER  |  TUESDAY, MARCH 5, 2013
    [Help] Why Solution Sales is Fading Away
    When we analyzed 5000 B2B customers, we found the single biggest opportunity we have is using the sales moment not to diagnose, but to teach customers something new about their business , and ways in which we can uniquely help them. For the past twenty or so years, many companies have pursued a solution sales strategy. Reasons for Demise.
  • BIZNOLOGY  |  FRIDAY, JUNE 13, 2014
    [Help] Getting better brand value from “Big Data” – the Eternal Struggle
    Smart use of “Big Data” can help us learn more about customer attitudes and habits, but to create a benefit and/or new offers that will truly astonish and embrace customers, one has to drill down to find those emotional drivers that will make a company/product/service brand really stand. The Recession contributed to this fixation.
  • FATHOM  |  WEDNESDAY, AUGUST 20, 2014
    [Help] A Round of Applause: A Successful Nonprofit Marketing Summit
    Fathom wanted to lend a HAND to Help and Nurture Nonprofit Digital Diversity (HAND). These programs helped us show our thought leadership and gave attendees sessions that catered to their interests and needs. On Friday, August 1, 2014 Fathom hosted its second annual Cleveland Nonprofit Marketing Summit. Company News Digital Marketing
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JULY 2, 2014
    [Help] Should You Centralize or Decentralize Your B2B Marketing? Yes You Should.
    As the local marketer at the far end of this well-meant scheme I invested countless hours figuring out how to get around the stuff I didn’t like and how to get someone else to pay for the bits that were helpful. 'This was originally published on February 12th, 2014 on the Canadian Marketing Association blog. Act Local.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 12, 2014
    [Help] Twitter Truth #2: Sometimes You Need to Shut Up
    So is shutting up when there is simply nothing helpful to say. 'Last week we looked at some recent Twitter escapades that had in common the mistaken belief by marketers that Twitter has something to do with them. This backfires rather a lot. Another thing that often ends badly is saying anything at all. Even if it’s Christmas.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2012
    [Help] 11 LinkedIn Marketing Gems You're Missing Out On
    Use the data available in Group Statistics to help refine the targeting of your advertising and marketing campaigns. Think of it as an inside look on a focus group that can help you inform your marketing personas and campaigns. As such, it'd be helpful to import them into your CRM, no? 277% more effective , in fact. Subgroups.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 3, 2013
    [Help] How B2B Marketers Will Spend Their Budgets in 2014
    That said, it can nevertheless be helpful to know how one’s competitors and peers in other industries are planning to split up their marketing dollars for the coming year. So it’s helpful that MarketingSherpa recently asked a large number of marketers how they planned to change tactical allocations over the next 12 months.
  • LEADER NETWORKS  |  WEDNESDAY, JANUARY 11, 2012
    [Help] Online Community Decision: Public, Private or Hybrid?
    We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. Your organization has decided to develop an online community to serve your customers. Congratulations! This is an important step towards building a social business. Access is determined by the member's role.
  • MARKETING ACTION  |  FRIDAY, MARCH 7, 2014
    [Help] What a Google Algorithm Update Can Mean For Your Site
    Sure, there were search engines like Altavista and sites like AOL to help you out, or you could create extensive bookmark lists of the sites you frequented, but it wasn’t until the late 90s before search started to morph into what we know today. While algorithms are updated to help improve results, they are also updated to help combat spam.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 4, 2011
    [Help] The Sociology of Social Media: TED TV Talks
    Here are some of the great talks that will help you learn more about new ways to use traditional media and innovative ways to bring more to the digital sphere – and the sociology that’s evolving. Learn how founder Jimmy Wales helped to create the amazing new media giant from this talk. Forget drugs, booze and rock and roll.
  • WRITING ON THE WEB  |  TUESDAY, MARCH 29, 2011
    [Help] Marketing with Videos: What’s Wrong with the Script?
    Repetition helps carry home a message. Blog World Videos: How blogging helps build businesses. I was shocked to read some sample scripts for video commercials being filmed at the studios of iMotionVideo last week in Orlando. People are still confusing features and benefits in their marketing messages. They try to say too much.
  • WRITING ON THE WEB  |  MONDAY, JULY 19, 2010
    [Help] Content Creating Processes: Do you know too much?
    Focusing my speech and presentation on one clear objective, will help keep me on target, and will help the audience learn. Have you ever felt like a secret agent who knows too much? Hopefully, you’ve learned what to share and what not. One clear message, that leads to an action, a shift in thinking. Write to teach and persuade.
  • THE ROI GUY  |  THURSDAY, APRIL 18, 2013
    [Help] It Just Takes Longer. Your Sales Cycle in 2013?
    Quantify the pain , helping to uncover new issues, prioritize opportunities and quantify the “cost of do nothing” Why Now? To help overcome this challenge, marketing and sales can work to improve engagements, content and tools in order to facilitate a quicker buying decision. For more information, click here.
  • B2B MARKETING TRACTION  |  THURSDAY, DECEMBER 20, 2012
    [Help] Infographics – Why You Should Add this Tactic to Your B2B Marketing Plan
    If you need help telling your story, in infographics or other media, please contact us at New Incite today. We are here to help you succeed! I’m very enamored with Infographics as a B2B Marketing tactic , and last week in my post 6 New Ideas for Your 2013 Marketing Plan I recommended this tactic (4. Let’s face it.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 9, 2012
    [Help] How To Blog: Finding Your Blog Voice
    systematic approach helps readers understand what they are going to get and when. If you need help defining your blogging voice or getting started in blogging or social media, contact Jennifer Beever at New Incite today. Identifying the voice of your blog can be tricky. What is the “voice” of a blog? All of the above?
  • B2B MARKETING TRACTION  |  WEDNESDAY, OCTOBER 20, 2010
    [Help] Social Media: Leverage Technology, But Be Human!
    My  presentations on social media are intended to help people manage their time investment in social media so they see a way to participate and get results. In a blog post long ago, Chris recommended a ratio of 12:1 for helpful, outward-focused tweets to self-promotional tweets. Tweet. No, no, no! Astounding! ” I love that!
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, APRIL 13, 2011
    [Help] How to Write a White Paper from Scratch: Part Three—The Design
    Charts and graphs – In your research and writing, you may have come across data that would help make your point visually. Additional (credible) voices will make your paper stronger and help validate the points you are making. We’re now half way through the white paper creation process. It just won’t happen. Let’s get started.
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, AUGUST 17, 2012
    [Help] Effective Marketing Isn’t Easy — Or Cheap
    It means when you do call someone who has real marketing know-how and a solid track record, that you aren’t surprised when that person has to charge to help you get the results you want. For years links have been the holy grail of SEO. So, the race was on to get links — any kind of links. Those days are now over.
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, AUGUST 17, 2012
    [Help] Effective Marketing Isn’t Easy — Or Cheap
    It means when you do call someone who has real marketing know-how and a solid track record, that you aren’t surprised when that person has to charge to help you get the results you want. For years links have been the holy grail of SEO. So, the race was on to get links — any kind of links. Those days are now over.
  • HUBSPOT  |  THURSDAY, MARCH 8, 2012
    [Help] 7 Components That Comprise a Comprehensive Brand Strategy
    So to help you rein in what many marketers consider more of an art and less of a science, we've broken down seven components of a comprehensive brand strategy that will help keep your company around for ages. And it can seem disheartening until you realize it is helping you improve your brand in the process. Play the word game.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 7, 2012
    [Help] When The Boss Has A Crazy Idea, It’s Time To Start Testing – An Interview with a Chief Data Officer
    Recently, I was helping a marketer implement some best practices when some “crazy ideas” from the marketer’s management started coming in. by Josh Aberant Many marketers have been in a situation where their boss comes up with a crazy idea they would like to have implemented.  This results in a conundrum for marketers. At the time, Ms.
  • ENGAGE  |  THURSDAY, MAY 15, 2014
    [Help] “Read Two Blog Posts and Call Me in The Morning”
    When a major study comes out or there’s some new health controversy that has everyone buzzing, I look to doctor blogs to help me sort through all the details and get the complete story. Doctor blogs help to do just that. They help consumers decipher health messages. They help establish doctors as thought leaders.
  • FATHOM  |  TUESDAY, MAY 6, 2014
    [Help] Conversion Rate Optimization (CRO) and Why It’s Important in B2B Lead Generation
    The biggest benefit for CRO is that it helps increase more revenue for a company’s online needs. In the world of B2B conversions, the great thing about CRO is that it helps all marketing work better. 'What is CRO? MAXIMIZE Return-on-investment (ROI). Generate more sales or leads with the same amount of traffic. What are the Funnel/s.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Help] The Future of Digital Marketing is Already Here
    This is also where marketing automation platforms often come in, helping marketers begin to automate and orchestrate these myriad touch points to drive maximum results and build enduring relationships. 'Author: Mike Stocker Today, the needs of all marketers are converging, creating a common set of goals. ITjsb22-EwQ&feature=kp.
  • MARKETING ACTION  |  TUESDAY, APRIL 29, 2014
    [Help] Is Marketing Automation Worth the Investment?
    Marketing automation helps you do both. This gives guidance on where to put those precious dollars, and helps your marketing team focus on fine-tuning repeatable processes so you can scale the campaigns that work best. 'Researchers keep saying that marketing automation is growing really, really fast. What’s all the hubbub, Bub?
  • WEBBIQUITY  |  MONDAY, APRIL 8, 2013
    [Help] 24 Exceptional Email Marketing Tips, Techniques and Tactics
    Robin Neifield offers a dozen tips to help “integrate email and each of the major social properties,” such as, on Facebook, “Definitely use your status updates to tease upcoming emails—especially if you have an offer or promo. What are the most effective techniques for building an opt-in email list? Adam T. Between 0.5
  • B2B MARKETING MENTOR  |  MONDAY, JULY 1, 2013
    [Help] How HubSpot Nurtures Leads
    Regardless of what you call it, this strategy can be a powerful lever to help you quickly move more leads through your pipeline and scale your marketing efforts. We’re constantly working to figure out how to drive the best results and how we can help our customers do it easily and effectively. Look at an Effective Campaign.
  • VIEWPOINT  |  TUESDAY, JANUARY 21, 2014
    [Help] Taking away a marketing manager’s excuses!
    Marketing automation also helps in this process. 'I was sitting in a meeting of marketing and operations people when I worked at Inquiry Handling Services (long ago scooped up by Harte Hanks). listened to excuses about a series of initiatives we were undertaking. They don’t want to. And the two are often tied to each other. You’ll find a way.
  • HUBSPOT  |  FRIDAY, FEBRUARY 7, 2014
    [Help] Is Your Ego Hijacking Your Content Marketing Strategy?
    Even Silicon Valley visionaries are looking for ways to detach themselves from the onslaught of interruptions they themselves helped create. Is your content helping people and leading to actual sales? 'There''s a lot of talk about "mindfulness" these days. As content marketers, it can be hard to know what to make of this reality.
  • WRITING ON THE WEB  |  THURSDAY, JANUARY 30, 2014
    [Help] Blog to Book: The Secret Behind Expert Ebooks
    There are software programs that will help you do this. Or you may need an ghost writer to flush out the best posts, polish sentences, and help create the book for you. They’ll never have the time unless they find ways to repurpose what they’re already doing and get a writer/editor to help.
  • HUBSPOT  |  THURSDAY, OCTOBER 18, 2012
    [Help] Why Thank-You Emails Are the Untapped Gold Mine of Email Marketing
    Recipients anticipate transactional/thank-you emails because they help them complete an action. As we already mentioned, one of the key benefits of emails is that they get forwarded and shared, helping your content reach a brand new audience. So what's the marketer's equivalent to transactional emails? The Benefits of Thank-You Emails.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Help] Seeking Corporate Gifts for Your Nonprofit? Think Outside the Box
    Companies and their employees are more willing to get their hands dirty and volunteer their time, both personally and professionally, to help organizations make a bigger impact. Your organization can help the company''s business goals. ” Thousands of students have attended and millions have joined the movement. nonprofit
  • HINGE MARKETING  |  FRIDAY, AUGUST 22, 2014
    [Help] The Do’s and Don’ts of Lead Nurturing in Professional Services
    However, sending vast amounts of emails and phone calls to prospects can actually hinder instead of help. Here are some helpful Do's and Don'ts to ensure you are always in line: The Don’ts: Don’t give a standard scripted response: This is a classic mistake when it comes to lead nurturing. actually happens.
  • HUBSPOT  |  WEDNESDAY, JANUARY 29, 2014
    [Help] Before & After: 6 Beautiful Website Redesigns [SlideShare]
    And if you do decide to go that route, this planning kit can help you get going.). With the help of HubSpot Certified Partner media junction , Checkpoint Consulting was able to pull together a brand new look and feel for its website. Now the site has a much more modern look and a better UX to help catch visitors'' attention.
  • HUBSPOT  |  THURSDAY, NOVEMBER 29, 2012
    [Help] How Even YOU Can Master PPC Campaign Management [TEMPLATE]
    That’s why PPC is such good business for Google, which still generates 96% of its revenue through advertising -- because marketers know when they invest in PPC properly, they can get pretty close to guaranteed placement in the SERPs and help you generate leads. They contain formulas that will help you in subsequent steps. Handy, right?
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 16, 2012
    [Help] 2012 #Nifty50 Top Men in Technology on Twitter
    With this in mind, we are proud to introduce the #Nifty50 Kids project , which aims to bring cutting-edge technology to underprivileged kids throughout the country in order to help better prepare them to become our business leaders of the future. By understanding their needs and helping them instead of selling to them, you have created value.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, DECEMBER 28, 2012
    [Help] The 25 Best #SaaS and #Sales Blog Posts of 2012
    Tools That Help You Close Deals – [link]. It was a great year for Social CRM, Social Selling and the world of SaaS. We’ve collected a bunch of great articles over the course of the year so we wanted to share the the top 25 blog posts from 2012. Any others we should add to the list? Leave them in the comments. How Social Is B2B?
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 11, 2014
    [Help] Content and Pay Per Click – Using them Together for Success
    If you feel your content is especially helpful, it can go a long way to establish brand trust and thought leadership. Again, this is helpful because you can tailor a relevant message based on what previous pages or content they visited on your site. Even if you start small, it’s worth the time investment. Sign up for the free VR Buzz.
  • FOLLOW THE LEAD  |  TUESDAY, JULY 2, 2013
    [Help] 7 paradoxical sales principles
    But a new article on ZoomInsights can help. Jill makes some really good points that can help you get bigger contracts, speed up your learning curve, differentiate your offering and generally enjoy greater long-term success in sales. 'Things are not always as they seem to be, especially when you’re a sales rep. Check it out ! Sales
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2011
    [Help] 5 Commonly Held Social Media Myths.Busted!
    Or is it simply a call-to-action that will help you reach your business goals. Dan’s latest data indicates that using “Please ReTweet” in Twitter messages helps. Ever since I first learned about Zeus and the magical world of Mount Olympus, mythology has piqued my curiosity of the human mind. Twitter is a link economy.
  • BLUE FOCUS MARKETING  |  THURSDAY, AUGUST 22, 2013
    [Help] Top 5 Mistakes In Content Marketing
    Sharing helpful content with a prospect will help them remember you for a day, but encouraging them to connect can forge dynamic long-term relationships and brand advocacy.  'Last fall on the Networking Exchange Blog, I presented a 10-step blueprint for building a successful content marketing strategy.  No plan, no value.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MAY 22, 2012
    [Help] E-commerce: An Important Channel for Industrial Sales
    Live Chat and instant access to engineers for help with application and configuration. I am seeing more and more manufacturers and industrial distributors using e-commerce as a sales channel for growth. The adoption rate has been much slower as compared to the online retail industry but B2B marketers are catching on fast. MRO distributor W.W.
  • BUYEROLOGY  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Help] The 4 B’s of Buyer Experience Innovation (2nd Rendition)
      Buyer Experience Design can provides the guidance needed by executives to design the right composition of these new approaches that will help their organization deliver extraordinary buyer experiences. Image via Wikipedia.   Creating a new way of thinking that transforms the company that is in harmony with its buyers.
  • INBOUND SALES NETWORK  |  THURSDAY, JANUARY 12, 2012
    [Help] Where Did All Your Customers Go?
    This means that instead of creating content that focuses on who you are and why you are different, you need to create content that helps educate your prospects. Marketing needs to define the interest and needs of your prospect at each stage and generate content that helps address these needs. Business growth has come to a halt.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  SATURDAY, SEPTEMBER 14, 2013
    [Help] A Chance to Make a BIG Difference
    Cllck here to help 100 villages in India get safe water 'I live in Minnesota, Land of 10,000 Lakes. Water is everywhere. That''s why, when I saw this video about Charity: water at the HubSpot INBOUND 13 conference where I spoke, I was touched deeply. Please join me in contributing to Charity: water.
  • HUBSPOT  |  MONDAY, APRIL 23, 2012
    [Help] 7 Lead Gen Opportunities PR Pros Should Seize
    But brand marketers actually have a lot of opportunity to help their marketing team generate and reconvert leads. For example, our branding team worked with our social media team to create a Texts from Marketers campaign to help generate more leads. Most people don't think of PR professionals and brand marketers as lead generators.
  • PUZZLE MARKETER  |  TUESDAY, APRIL 3, 2012
    [Help] Being Busy is Not Being Productive
    It’s not helping. One of the most misleading but commonly held beliefs is being “busy” means that you’re being productive and accomplishing a lot. The problem is that the busy work for most people isn’t focused on the things that need to be done. It’s just that, busy work. can’t make phone calls?
  • EVERYTHING TECHNOLOGY MARKETING  |  TUESDAY, DECEMBER 8, 2009
    [Help] Fixing the Crisis in Marketing
    This approach helps marketing not only remain relevant in today’s organizations but provide visibility into the value it provides to the company, aligning with the needs of the sales organization, and reducing the cost of marketing while increasing performance ( [link] ). How are you managing marketing in your organization
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 24, 2013
    [Help] Tell a Story to Sell a Product
    Your customers want to know your product or service will help them. 'You’re sitting in a stuffy meeting, trying desperately to pay attention to the presentation instead of running down your list of daily to-do’s. You’re mentally drilling down on item 7, when all of a sudden the presenter has your full attention!
  • STORIES THAT SELL  |  TUESDAY, OCTOBER 1, 2013
    [Help] How Customer Case Studies Drive Traffic to Company Sites
    The company helps organizations market effectively with postcards. 'A glowing customer success story is a coveted piece of marketing collateral, but case studies are not always easy to create. After all that work, how do you use the heck out of a case study to engage prospects and customers? But how do you get traffic to it? Share them here!
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 24, 2013
    [Help] 8 Ways to Build Successful Business Relationships
    Remember how much that helped you when it came time to study for a test? 'The key to success is knowing how to build and maintain relationships. We talk a lot about our customers, but it’s important to also not neglect your vendors, employees, and even your competitors! The key is to give, share and support, not just take or receive.
  • HUBSPOT  |  TUESDAY, MAY 29, 2012
    [Help] How the Big Social Networks Use Email to Increase Engagement
    It helps grow your social reach, increases email click-through rate, promotes lead generation and reconversions, and builds a better relationship between brands and companies. Or which fans are helping you grow your reach the most? We talk a lot on this blog about how email marketing and social media should be integrated. Pinterest.
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Help] 9 Quick Ways to Take Your Blog to the Next Level
    These resources can help: Getting Started With A/B Testing. Here’s the thing though: Boosting a page from a rank of, let’s say, 100 to a rank of 99 isn’t going to help you much (since the majority of clicks on search engine results pages go to the top few spots). Section 1: Calls-to-Action. or higher ! FAQs].
  • HUBSPOT  |  WEDNESDAY, MAY 14, 2014
    [Help] How to Sell Your Boss on a New Marketing Strategy
    If the help you need is dependent on additional resources, it’s important that you do your research on this aspect before meeting with your boss. Ask yourself: Who can help us do this? Things like this will help. 'This post originally appeared on the Insiders section of Inbound Hub. hate talking on the phone. do the same.
  • B2B IDEAS @ WORK  |  FRIDAY, OCTOBER 29, 2010
    [Help] Character Study: Chiquita Banana
    Along with a certain famous hat, it also helped cement Chiquita’s iconic ad character status, even after the character itself was re-conceptualized as a human woman in 1987. ” As informative as it was catchy, the jingle went a long way toward familiarizing Americans with what was, at the time, still considered an exotic fruit.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2011
    [Help] 25 Must-Haves for a Remarkable Website
    Be more helpful than flashy. The internet has fundamentally changed the way people learn and shop. business website is the central component of reaching potential customers, educating them, and convincing them to buy. After all, a company’s website is its virtual storefront. What are these key elements you ask? Tweet This ].
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 11, 2013
    [Help] Google Study: When 70% of Mobile Searchers Call, It’s Time to Focus on the Phone
    m here to help you.” 'A new study of 3,000 US smartphone users, conducted by IPSOS on behalf of Google, has revealed some important data about how having a way for your customers and prospects to reach you is critical in the age of the mobile phone. 70% of mobile searchers call a business directly from search results. Don’t be that brand.
  • E-QUIP  |  MONDAY, JUNE 27, 2011
    [Help] E-Quip Blog: Adding Margin to Your Work and Life
    You might find my " Time Tracker " helpful in this exercise. At the very least, it helps you do things better --hopefully with a focus on the things that matter most. It may be a request from a client or a friend in need of your help. Help EveryBody Everyday. Monday, June 27, 2011. Adding Margin to Your Work and Life.
  • DIGITAL VOICES  |  FRIDAY, SEPTEMBER 13, 2013
    [Help] This Week in Digital Strategy 9.13.12
    Action-based secondary metrics like map views, direction lookups and reservation bookings help confirm which mobile ad channels, formats and creative content are generating engagement, but for many local search advertisers, mobile is all about making the phone ring. 'Happy Friday, everyone! Get the full scoop in our TGIF roundup.
  • DIGITAL VOICES  |  TUESDAY, AUGUST 21, 2012
    [Help] Branded Content Curation Strategy for B2B marketers using Scoop.It
    In previous blogs, I’ve explored the importance of content generation for attracting site visitors and encouraging repeat visits (see Keep your content rich, engaging, and fresh to help SEO and ensure repeat visits ). Today, I’d like to talk a bit about content creation’s cousin, curation. Scoop.it Results?
  • DIGITAL VOICES  |  WEDNESDAY, FEBRUARY 15, 2012
    [Help] Mobile Apps vs. Mobile Web – I don’t care how you get here, but get here if you can!
    Use the barcode scanner to instantly get product details, reviews and video reviews, particularly helpful for parents. The mobile web is blowing up. If you’re alive and breathing air you know this – you see it all around you. We use our smart phones and devices constantly. We download coupons, view product information and videos.
  • B2B INTERNET MARKETING STRATEGIES  |  WEDNESDAY, OCTOBER 13, 2010
    [Help] Cloud Marketing Triggering an Application Land Rush
    As HootSuite’s CEO, Ryan Holmes, put it, “We’ve seen overwhelming demand among Internet marketing professionals who need an application like HootSuite to help them develop an organized, team-based approach to handling social media. We’ve been able to focus nearly all of our development effort on functionality that adds value for our users.”.
  • THE CRAP REPORT  |  FRIDAY, MARCH 12, 2010
    [Help] Point – Counterpoint: Using Calendar Invites for Lead Gen
    To me, using calendar invites for prospecting’s sake is akin to Jim Malone’s strategy to helping Eliot Ness capture Al Capone from The Untouchables.  So as I was perusing my TweetDeck the other day, I saw that my buddy, appointment setting guru Mike Damphousse wrote a blog entry last week that I missed (sorry about that pal!) 
  • B2B VOICES  |  FRIDAY, JUNE 22, 2012
    [Help] Are Newspapers Fading? And What Can B2B Communicators Do About it?
    If you can build a story around an idea you can help provide critical resources to a journalist and save them time. The newspaper business is certainly getting a lot of attention these days, but not much of it is good news. And both the WSJ and NYT are aggressively pursuing more online video content — not an investment for print.
  • BLOG MY CALLS  |  FRIDAY, APRIL 26, 2013
    [Help] Call Tracking: Why Marketers Should Appreciate it More
    79% of smartphone users use their phone to help them shop, and 70% of mobile searches lead to action--usually a phone call--within an hour. It helps you to analyze data, tells you which marketing channels are getting most of the profit and what marketing campaign is actually generating quality leads. What About the Phone? Seems odd.
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