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  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, MAY 6, 2012
    [Help] Top 50 Sales & Marketing Influencers for 2012
    president, is a sales leadership professional who for more than 14 years has helped executives revitalize their organizations by pulling sales results from the doldrums to predictable revenue. Top Sales Magazine Names Consultant to Cisco and Microsoft Partner Programs a Top 50 Sales/Marketing Influencer. KNOXVILLE , Tenn., About Ken Thoreson.
  • SYNECORE  |  SATURDAY, FEBRUARY 1, 2014
    [Help] Pin to Win: Social Sharing on Pinterest Trumps Email
    With Interests , pins are organized within a handful of broad categories, so Interests will group together pins in much more narrow categories to help recommend pins users are more likely to be interested in. 'I’ve long argued that Pinterest is the most sales-actionable social network around. percent of shares to Pinterest. Here’s why.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 29, 2013
    [Help] Who Is The B2B Marketing Insider?
    I helped Nielsen launch their first web-based software and marketing information services product. I love the opportunity to help people: customers, employees, shareholders. 'I was recently honored to be asked by IDG Connect to participate in their “20 Questions” CMO series. Where were you born and raised? Customer-focus.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Help] Seeking Corporate Gifts for Your Nonprofit? Think Outside the Box
    Companies and their employees are more willing to get their hands dirty and volunteer their time, both personally and professionally, to help organizations make a bigger impact. Your organization can help the company''s business goals. ” Thousands of students have attended and millions have joined the movement. nonprofit
  • THE POINT  |  FRIDAY, JANUARY 6, 2012
    [Help] How to Optimize Your Website’s Resource Library for Lead Generation
    In order to keep the layout scalable, simple, and intuitive, we added a categorization system to help users search by content type as well as category icons and a rating system to aid in scannability.“. A well-designed resource library can be a key factor in converting Website visitors to measurable, actionable sales leads.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 27, 2010
    [Help] Engaging Content: Get Emotional, Really Emotional
    Your readers can feel the pain of the client who was frustrated, angry, disappointed… and feel their relief when you helped them out. How can content  marketers create content that engages – truly engages – the emotions of readers ? When Harry Met Sally , Sally insisted men could never tell when women were faking an orgasm.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 25, 2014
    [Help] What’s All the Buzz about ‘Google My Business’?
    'A new user-friendly tool can help small businesses get a little love from Google. You can see how well posts are doing, get a look at the demographics of your followers and see helpful charts about your engagement rates. “This information will help owners see how far their reach is.” Not familiar with Google+ ?
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 5, 2012
    [Help] Marketing Automation Vendors Added Webinars, Social Media, and Dynamic Content in 2011
    Cross-Campaign Coordination: This encompasses several features to help coordinate customer treatments across campaigns. Last week's post took a horse race approach to data from our newly available B2B Marketing Automation Vendor Selection Tool (VEST): who’s ahead, who’s behind, and who is coming on strong. Let’s start with the basics.
  • KOMARKETING ASSOCIATES  |  SATURDAY, SEPTEMBER 14, 2013
    [Help] Business to Individual (B2i): The New Imperative for B2B E-commerce Marketing?
    We came in and told them we could help get their product up and running in 30 days in over 100 countries… and we did.  In this case, we helped them rationalize the multiple systems to actually showcase, order, and fulfill on their products to become the standard for digital commerce for online sales, subscription, billing and global payments.
  • HUBSPOT  |  WEDNESDAY, APRIL 4, 2012
    [Help] Social Media Outsourcing Increases 128% in Two Years [New Report]
    If you're considering a third party for any or all of these tasks, consider these pros and cons first that will help you do your due diligence. If you're truly leveraging all of the new updates that come out, it may make sense to have a designer or developer on staff to help you respond quickly. Last year, that number doubled to 28%.
  • MARKETING ACTION  |  TUESDAY, JANUARY 21, 2014
    [Help] Online Personal Privacy Update
    Yes, these credit monitoring tools help you – after the fact – but you also need to help yourself, before the damage occurs. 'Would you walk naked down the road? Trust, consent, and transparency are the building blocks of the digital economy. Blah, blah, blah…we have heard this all before. StaySafeOnline.org. link]. Do it NOW. license.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 22, 2014
    [Help] Next-Generation Marketing Automation Systems Target Small Business
    Before jumping into the new systems, it helps to define a set of standard features to measure them against. 'I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. continuously updated) as well as static. Among U.S-based
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 23, 2011
    [Help] What Are You Doing to Take Your Social Media Presence to the Next Level?
    Social helps you identify like-minded folks and then it’s your turn to see if you can turn some of them into actual face-to-face relationships. I recently read an article by Harrison Kratz that talked about communities and how most people are missing the boat when it comes to capitalizing on them and it made me start to think. .
  • ANNUITAS  |  TUESDAY, APRIL 8, 2014
    [Help] Data Touches Everything at the Marketo User Summit #MKTGNATION14
    The first session I attended was called Marketo & Salesforce: Helpful Audits, Alerts, & Workflow for Rapidly Growing Companies and featured our newest team member Jenny Robertson sharing her experiences from  Navicure , building out both Marketo and SFDC workflows and rules to help solve some very common data quality issues.
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2011
    [Help] 5 Commonly Held Social Media Myths.Busted!
    Or is it simply a call-to-action that will help you reach your business goals. Dan’s latest data indicates that using “Please ReTweet” in Twitter messages helps. Ever since I first learned about Zeus and the magical world of Mount Olympus, mythology has piqued my curiosity of the human mind. Twitter is a link economy.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2012
    [Help] 11 LinkedIn Marketing Gems You're Missing Out On
    Use the data available in Group Statistics to help refine the targeting of your advertising and marketing campaigns. Think of it as an inside look on a focus group that can help you inform your marketing personas and campaigns. As such, it'd be helpful to import them into your CRM, no? 277% more effective , in fact. Subgroups.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 2, 2011
    [Help] My Stolen Car, A Sleazy Salesman and 5 Marketing Lessons for Business Owners
    Almost exactly a year ago, Chris Brogan wrote “ Dear Car Dealerships: Stop Sucking &# where he ranted about dealer websites and gave some free advice to help them connect better with their customers. I’m How can I help you today?&#. Two weeks ago my wife’s car was stolen. She was upset…I was not. . No Mercy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 22, 2010
    [Help] Social Media Overload — Thoughts on Hitting the Wall.
    I’m living proof of the amazing benefits of this platform if you approach it in a spirit of authentic helpfulness. The idea for this post came when I was tossing about in bed feeling guilty for not following through promptly with some Twitter friends who had asked for help. How to save time blogging. Build a community. Digg this!
  • WEBBIQUITY  |  MONDAY, APRIL 11, 2011
    [Help] The Social Media Monitoring Metric We Need, But Can’t Get
    Social media helps create this feeling about a company. Social media is higher level: do business with our company because we’re smart, helpful and trustworthy. Social media monitoring tools continue to proliferate in number and advance in functionality. But there’s one critical metric that remains elusive to measure.
  • SAZBEAN  |  FRIDAY, APRIL 25, 2014
    [Help] Understanding Facebook Boosted Post Metrics
    Either the boosted metrics didn’t include some of the stats, boosting the post helped increase the organic reach and engagement, or the post received an unusually high number of engaged traffic from some of the people who saw it (remember that when someone likes a post, their network sees that they liked it, at least for a short time period).
  • HUBSPOT  |  MONDAY, APRIL 23, 2012
    [Help] 7 Lead Gen Opportunities PR Pros Should Seize
    But brand marketers actually have a lot of opportunity to help their marketing team generate and reconvert leads. For example, our branding team worked with our social media team to create a Texts from Marketers campaign to help generate more leads. Most people don't think of PR professionals and brand marketers as lead generators.
  • HUBSPOT  |  FRIDAY, FEBRUARY 7, 2014
    [Help] Is Your Ego Hijacking Your Content Marketing Strategy?
    Even Silicon Valley visionaries are looking for ways to detach themselves from the onslaught of interruptions they themselves helped create. Is your content helping people and leading to actual sales? 'There''s a lot of talk about "mindfulness" these days. As content marketers, it can be hard to know what to make of this reality.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 10, 2014
    [Help] LinkedIn’s New Content Marketing Score
    The social media giant is rolling out two new features to help small businesses improve content marketing. The second concept lists Trending Content, which will help you write about topics that are of interest to your target audience. 'Do you ever wonder how effective your LinkedIn content is at reaching your target audience?
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 11, 2014
    [Help] Content and Pay Per Click – Using them Together for Success
    If you feel your content is especially helpful, it can go a long way to establish brand trust and thought leadership. Again, this is helpful because you can tailor a relevant message based on what previous pages or content they visited on your site. Even if you start small, it’s worth the time investment. Sign up for the free VR Buzz.
  • BIZNOLOGY  |  FRIDAY, MARCH 15, 2013
    [Help] Listening Online Isn’t A Lost Art, You Must Find It
    Having a realistic view of what is going on will go a long way to helping us behave more appropriately in the online world. Photo credit: Wikipedia. Fortunately, there is a never-ending font of information to feed this terrible habit of mine. Of course, I say fortunately for me. Did I just see a drone in the distance?!) So It’s simple.
  • HUBSPOT  |  WEDNESDAY, MAY 14, 2014
    [Help] How to Sell Your Boss on a New Marketing Strategy
    If the help you need is dependent on additional resources, it’s important that you do your research on this aspect before meeting with your boss. Ask yourself: Who can help us do this? Things like this will help. 'This post originally appeared on the Insiders section of Inbound Hub. hate talking on the phone. do the same.
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 17, 2013
    [Help] Suit Up, Stand Up, Sign Up: A Sales Mantra
    The website helps people find babysitters, nannies, childcare and senior home caregivers. 'Time is vitally important to the success of a salesperson—time to research prospects, time to hone the sales pitch, and time to communicate with potential clients. Used to be lucky if you had an email to go on”. Meetings can keep reps from their jobs”.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Help] I Ditched Marketing and Hit the Sales Floor for an Hour. Here's What Happened.
    During the roleplay, he said this: "Our website is primarily there to help generate leads, but we have no real way of measuring its success." It made me really appreciate the level of control I have with blogging, and wonder how I could do my job better to help reps do theirs. 'As I type this, my brain is in overdrive. Chad stopped me.
  • WRITTENT  |  THURSDAY, MAY 16, 2013
    [Help] Does SEO Copywriting Limit Creativity?
    Checking out your competitors’ content helps you spot trends, gives you ideas, and gets your creative juices flowing. Breaks not only recharge your creative batteries, they also make you more productive and help you generate new ideas. 'SEO copywriting might seem boring and uncreative at first, and it can at times be very repetitive.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 17, 2014
    [Help] The Secret To A Better Customer Experience
    Where do marketers turn for help with personalization? 'OK, so check this out: If you go to the Yahoo Fantasy Sports page you should see the page is sponsored by my company, SAP. But when you click the banner or logo, you aren’t blindly taken to our corporate website or an expensive “landing page.” Increased website traffic.
  • ANNUITAS  |  THURSDAY, APRIL 17, 2014
    [Help] Common Pitfalls in Demand Generation Strategy
    Do you have the right people (both internally and externally) to help you execute your strategy? 'The word “strategy” is so over-used these days. No doubt about it we all want to have ground-breaking strategies , be thought of as strategic thinkers, and win awards for our companies or agencies with our strategy of the year. Sound familiar?
  • PAUL GILLIN  |  THURSDAY, OCTOBER 3, 2013
    [Help] Bidding Fond Farewell to BtoB Magazine
    I’ve helped judge its Social Media Awards for the last four years and also contributed to the annual Interactive Marketing Guide since 2010. 'I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. Related articles.
  • LEADSLOTH  |  MONDAY, JULY 12, 2010
    [Help] Hubspot Review
    Jep Castelein is the founder of LeadSloth, a firm that helps technology companies find untapped revenue in their marketing databases. UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! Marketing departments at mid-size companies.
  • CONVERSIONATION  |  SUNDAY, FEBRUARY 3, 2013
    [Help] Successful Social Business Pilot Projects: Benefits of Starting Small
    Social business pilot projects and smaller test cases are not only great ways to break through the clutter of the hype but also help making purpose and benefits tangible and understandable for those involved. History has a tendency to repeat itself. This post makes the case for social business pilot projects.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, AUGUST 18, 2010
    [Help] Evaluate Your Marketing Campaign With Analytics BEFORE You Launch It. (Part 1 of 2)
    Marketing Analysts are able to use your company’s data and secondary data to help define your target market and opportunities to ensure you are reaching the right audience to meet your business objectives. Megan Jasinski. Marketing is a marathon, not a sprint. We’ve all been there before. I have this great idea for a marketing campaign!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 8, 2011
    [Help] The Trojan Horse social media marketing strategy
    Was he being authentically helpful?  The Greek tale of the Trojan Horse is among the most well-known stories in history. After an unsuccessful 10-year siege, the Greeks constructed a huge wooden horse, and hid a group of brave soldiers inside.  The Trojans received a thoughtful departing gift but there was surprise inside wasn’t there?
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Help] 9 Quick Ways to Take Your Blog to the Next Level
    These resources can help: Getting Started With A/B Testing. Here’s the thing though: Boosting a page from a rank of, let’s say, 100 to a rank of 99 isn’t going to help you much (since the majority of clicks on search engine results pages go to the top few spots). Section 1: Calls-to-Action. or higher ! FAQs].
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, DECEMBER 12, 2012
    [Help] 5 Steps the Internet Buyer Goes Through
    Once prospects realize that something needs to change, they’ll start looking for products, services or methodologies that can help them meet goals. In this stage, you can help the prospect narrow down solutions and put yours in the forefront. Identifying the Problem (or the Opportunity). Perhaps your phone call is the trigger event.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2011
    [Help] 25 Must-Haves for a Remarkable Website
    Be more helpful than flashy. The internet has fundamentally changed the way people learn and shop. business website is the central component of reaching potential customers, educating them, and convincing them to buy. After all, a company’s website is its virtual storefront. What are these key elements you ask? Tweet This ].
  • SALES CHALLENGER  |  MONDAY, JUNE 17, 2013
    [Help] Overcoming Sales’ Unpredictability
    This year is the first time we’ve truly come to appreciate that fact, in our work on understanding the type of climate sales leaders and front-line managers need to create to help sellers succeed in this highly variably environment—one we’re calling “guided rep judgment”. This is how we won. What do we mean? We built scorecards. Insights.
  • SALES CHALLENGER  |  TUESDAY, MARCH 5, 2013
    [Help] Why Solution Sales is Fading Away
    When we analyzed 5000 B2B customers, we found the single biggest opportunity we have is using the sales moment not to diagnose, but to teach customers something new about their business , and ways in which we can uniquely help them. For the past twenty or so years, many companies have pursued a solution sales strategy. Reasons for Demise.
  • BIZNOLOGY  |  FRIDAY, JUNE 13, 2014
    [Help] Getting better brand value from “Big Data” – the Eternal Struggle
    Smart use of “Big Data” can help us learn more about customer attitudes and habits, but to create a benefit and/or new offers that will truly astonish and embrace customers, one has to drill down to find those emotional drivers that will make a company/product/service brand really stand. The Recession contributed to this fixation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 13, 2013
    [Help] The Radiohead Guide to Branding Excellence
    Follow through by actually doing it and allowing your team, fans, clients, and stakeholders to join and help you during your “human” moments. 'By Christopher Craft, {grow} Community Member. Radiohead’s masterful management of their brand is a blueprint for excellence. They record creatively. They market creatively. They distribute creatively.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JULY 2, 2014
    [Help] Should You Centralize or Decentralize Your B2B Marketing? Yes You Should.
    As the local marketer at the far end of this well-meant scheme I invested countless hours figuring out how to get around the stuff I didn’t like and how to get someone else to pay for the bits that were helpful. 'This was originally published on February 12th, 2014 on the Canadian Marketing Association blog. Act Local.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 12, 2014
    [Help] Twitter Truth #2: Sometimes You Need to Shut Up
    So is shutting up when there is simply nothing helpful to say. 'Last week we looked at some recent Twitter escapades that had in common the mistaken belief by marketers that Twitter has something to do with them. This backfires rather a lot. Another thing that often ends badly is saying anything at all. Even if it’s Christmas.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 15, 2013
    [Help] How Xerox is Supporting Editorial Advocacy with Healthbiz Decoded
    HealthBiz Decoded’s infographics help support media attention and traction to position the brand as a news source. 'by Amanda Batista | Tweet this How do you build believability for something that nobody knows you do? That was a big question the team at Xerox asked themselves this past February. And that’s what Xerox did. Influencer gap.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Help] The Future of Digital Marketing is Already Here
    This is also where marketing automation platforms often come in, helping marketers begin to automate and orchestrate these myriad touch points to drive maximum results and build enduring relationships. 'Author: Mike Stocker Today, the needs of all marketers are converging, creating a common set of goals. ITjsb22-EwQ&feature=kp.
  • HUBSPOT  |  WEDNESDAY, JUNE 5, 2013
    [Help] "The End of Big": Nicco Mele on the Rise of Small Businesses
    In both cases, Mele’s challenge was to get attention for an underdog, to help a smaller player compete with bigger, better-funded rivals. In fact, in some ways being big has become a disadvantage. For inbound marketers, his book has quite a few takeaways. How David Become Goliath. The shift presents many opportunities and risks to society.
  • HUBSPOT  |  WEDNESDAY, JANUARY 29, 2014
    [Help] Before & After: 6 Beautiful Website Redesigns [SlideShare]
    And if you do decide to go that route, this planning kit can help you get going.). With the help of HubSpot Certified Partner media junction , Checkpoint Consulting was able to pull together a brand new look and feel for its website. Now the site has a much more modern look and a better UX to help catch visitors'' attention.
  • HUBSPOT  |  THURSDAY, MARCH 8, 2012
    [Help] 7 Components That Comprise a Comprehensive Brand Strategy
    So to help you rein in what many marketers consider more of an art and less of a science, we've broken down seven components of a comprehensive brand strategy that will help keep your company around for ages. And it can seem disheartening until you realize it is helping you improve your brand in the process. Play the word game.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, SEPTEMBER 12, 2011
    [Help] Thinking About Starting Your Own Biz? If so, check this out.
    Too many self-proclaimed small business experts tell people if you are passionate about what you do you can't help but succeed. Understanding the big picture helps you make the right choices regarding steps you need to take to build a sustainable business. You need the right people to help you grow.   _. WRONG. 
  • LEADER NETWORKS  |  WEDNESDAY, JANUARY 11, 2012
    [Help] Online Community Decision: Public, Private or Hybrid?
    We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. Your organization has decided to develop an online community to serve your customers. Congratulations! This is an important step towards building a social business. Access is determined by the member's role.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 4, 2011
    [Help] The Sociology of Social Media: TED TV Talks
    Here are some of the great talks that will help you learn more about new ways to use traditional media and innovative ways to bring more to the digital sphere – and the sociology that’s evolving. Learn how founder Jimmy Wales helped to create the amazing new media giant from this talk. Forget drugs, booze and rock and roll.
  • WRITING ON THE WEB  |  TUESDAY, MARCH 29, 2011
    [Help] Marketing with Videos: What’s Wrong with the Script?
    Repetition helps carry home a message. Blog World Videos: How blogging helps build businesses. I was shocked to read some sample scripts for video commercials being filmed at the studios of iMotionVideo last week in Orlando. People are still confusing features and benefits in their marketing messages. They try to say too much.
  • WRITING ON THE WEB  |  MONDAY, JULY 19, 2010
    [Help] Content Creating Processes: Do you know too much?
    Focusing my speech and presentation on one clear objective, will help keep me on target, and will help the audience learn. Have you ever felt like a secret agent who knows too much? Hopefully, you’ve learned what to share and what not. One clear message, that leads to an action, a shift in thinking. Write to teach and persuade.
  • THE ROI GUY  |  THURSDAY, APRIL 18, 2013
    [Help] It Just Takes Longer. Your Sales Cycle in 2013?
    Quantify the pain , helping to uncover new issues, prioritize opportunities and quantify the “cost of do nothing” Why Now? To help overcome this challenge, marketing and sales can work to improve engagements, content and tools in order to facilitate a quicker buying decision. For more information, click here.
  • B2B MARKETING TRACTION  |  THURSDAY, DECEMBER 20, 2012
    [Help] Infographics – Why You Should Add this Tactic to Your B2B Marketing Plan
    If you need help telling your story, in infographics or other media, please contact us at New Incite today. We are here to help you succeed! I’m very enamored with Infographics as a B2B Marketing tactic , and last week in my post 6 New Ideas for Your 2013 Marketing Plan I recommended this tactic (4. Let’s face it.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 9, 2012
    [Help] How To Blog: Finding Your Blog Voice
    systematic approach helps readers understand what they are going to get and when. If you need help defining your blogging voice or getting started in blogging or social media, contact Jennifer Beever at New Incite today. Identifying the voice of your blog can be tricky. What is the “voice” of a blog? All of the above?
  • B2B MARKETING TRACTION  |  WEDNESDAY, OCTOBER 20, 2010
    [Help] Social Media: Leverage Technology, But Be Human!
    My  presentations on social media are intended to help people manage their time investment in social media so they see a way to participate and get results. In a blog post long ago, Chris recommended a ratio of 12:1 for helpful, outward-focused tweets to self-promotional tweets. Tweet. No, no, no! Astounding! ” I love that!
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, APRIL 13, 2011
    [Help] How to Write a White Paper from Scratch: Part Three—The Design
    Charts and graphs – In your research and writing, you may have come across data that would help make your point visually. Additional (credible) voices will make your paper stronger and help validate the points you are making. We’re now half way through the white paper creation process. It just won’t happen. Let’s get started.
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, AUGUST 17, 2012
    [Help] Effective Marketing Isn’t Easy — Or Cheap
    It means when you do call someone who has real marketing know-how and a solid track record, that you aren’t surprised when that person has to charge to help you get the results you want. For years links have been the holy grail of SEO. So, the race was on to get links — any kind of links. Those days are now over.
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, AUGUST 17, 2012
    [Help] Effective Marketing Isn’t Easy — Or Cheap
    It means when you do call someone who has real marketing know-how and a solid track record, that you aren’t surprised when that person has to charge to help you get the results you want. For years links have been the holy grail of SEO. So, the race was on to get links — any kind of links. Those days are now over.
  • TRADESMEN INSIGHTS  |  THURSDAY, AUGUST 4, 2011
    [Help] Manufacturers: How Are You Getting Closer to the Professional Tradesmen?
    It’s a great long-term strategy that will help you set your brand apart. Beyond the normal marketing things you do, what are you doing to get closer to your customers and LISTEN to what their issues are? May I suggest a tradesmen council? You could even pass by new product ideas before putting them into production.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 10, 2013
    [Help] How to Use LinkedIn to Boost Your Real Estate Business
    real estate) and provide helpful answers to these questions. Doing Doing so can help establish who you are and allow you to connect with people within that niche and even a particular location. Creative Tips to Help You Maximize Your New LinkedIn Personal Profile Page for 2013 (windmillnetworking.com). Profile. billion in 2012.
  • HUBSPOT  |  FRIDAY, AUGUST 26, 2011
    [Help] 4 Ways to Use Email to Increase Followers and Expand Social Media Reach
    Email subscribers can be ambassadors for your brand, helping you gain new social media fans and followers spread your content far beyond your existing audience. That way, even your employees’ personal email communications can help grow your social media audience. Include 'Follow Us' Buttons. Add Social Sharing Buttons. clicks.
  • HUBSPOT  |  MONDAY, MARCH 12, 2012
    [Help] 9 Excellent Examples of Brands Using Facebook's New Page Design
    And remember, you can fill in milestones for past events, too, to help tell a chronological story about your company's growth. It's been about a week since Facebook launched the new design for brand pages (along with some slightly new rules and capabilities). If you haven't set up your new Facebook page yet, not to worry. Cool Cover Photo.
  • HUBSPOT  |  FRIDAY, DECEMBER 23, 2011
    [Help] 7 Content Angles to Unhitch You From a Blogging Rut
    For example, if you've just written a new whitepaper or ebook and one section can stand on its own, republishing it on your blog with a link to the whitepaper/ebook not only gives you some quick and helpful content, but it can also drive more downloads of the long form version. You're full of insights, experiences, and opinions. The FAQ Post.
  • VIEWPOINT  |  TUESDAY, JANUARY 21, 2014
    [Help] Taking away a marketing manager’s excuses!
    Marketing automation also helps in this process. 'I was sitting in a meeting of marketing and operations people when I worked at Inquiry Handling Services (long ago scooped up by Harte Hanks). listened to excuses about a series of initiatives we were undertaking. They don’t want to. And the two are often tied to each other. You’ll find a way.
  • HUBSPOT  |  FRIDAY, JANUARY 21, 2011
    [Help] 6 Steps to Fight Content Theft
    Most analytics packages should be able to help you identify suspicious behavior, and sniff out the IP addresses associated with the folks that came and stole your content - especially if they are doing this in an automated fashion. You’ve had that killer blog post out for the last few weeks, and at first everything was going smooth.
  • WRITING ON THE WEB  |  THURSDAY, JANUARY 30, 2014
    [Help] Blog to Book: The Secret Behind Expert Ebooks
    There are software programs that will help you do this. Or you may need an ghost writer to flush out the best posts, polish sentences, and help create the book for you. They’ll never have the time unless they find ways to repurpose what they’re already doing and get a writer/editor to help.
  • VISIONEDGE  |  TUESDAY, NOVEMBER 26, 2013
    [Help] Creating a Change Agent Culture in Marketing
    We must develop the skills and techniques to change how we work if we’re going to help others acquire the skills and techniques to change how they work. 'This year, numerous studies of the marketing discipline and numerous articles highlighted the challenge and need for marketing to capture, manage, synthesize and leverage data and analytics. Marketing
  • VISIONEDGE  |  FRIDAY, SEPTEMBER 20, 2013
    [Help] 4 Steps to Guarantee Your Strategy’s Success
    The leadership team wants to know how this money is helping the organization achieve more of something, faster, and less expensively then if that money were directed somewhere else.  good strategy that is well executed has the ability to impact a market, competitive position or business model. What causes execution to go wrong?
  • SALES INTELLIGENCE VIEW  |  FRIDAY, DECEMBER 28, 2012
    [Help] The 25 Best #SaaS and #Sales Blog Posts of 2012
    Tools That Help You Close Deals – [link]. It was a great year for Social CRM, Social Selling and the world of SaaS. We’ve collected a bunch of great articles over the course of the year so we wanted to share the the top 25 blog posts from 2012. Any others we should add to the list? Leave them in the comments. How Social Is B2B?
  • FOLLOW THE LEAD  |  TUESDAY, JULY 2, 2013
    [Help] 7 paradoxical sales principles
    But a new article on ZoomInsights can help. Jill makes some really good points that can help you get bigger contracts, speed up your learning curve, differentiate your offering and generally enjoy greater long-term success in sales. 'Things are not always as they seem to be, especially when you’re a sales rep. Check it out ! Sales
  • BUYEROLOGY  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Help] The 4 B’s of Buyer Experience Innovation (2nd Rendition)
      Buyer Experience Design can provides the guidance needed by executives to design the right composition of these new approaches that will help their organization deliver extraordinary buyer experiences. Image via Wikipedia.   Creating a new way of thinking that transforms the company that is in harmony with its buyers.
  • INBOUND SALES NETWORK  |  THURSDAY, JANUARY 12, 2012
    [Help] Where Did All Your Customers Go?
    This means that instead of creating content that focuses on who you are and why you are different, you need to create content that helps educate your prospects. Marketing needs to define the interest and needs of your prospect at each stage and generate content that helps address these needs. Business growth has come to a halt.
  • HUBSPOT  |  WEDNESDAY, AUGUST 17, 2011
    [Help] The Simple Secret to Increasing Your Social Media Following
    In social media marketing, generating a large following can be extremely helpful for businesses. While follower count isn't a metric businesses should obsess over , increasing followers can help you extend your online reach. Below are examples of common themes that will likely help you create posts that are valuable to your followers.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 3, 2012
    [Help] How to Use Video for Social Media in B2B Sales
    One of the great things about internet video is there is no shortage of ideas to help inspire your video to greatness. These videos, just like regular B2C videos, need to help lead the viewer through the sales process.  Get out the popcorn ’cause it’s time for video for social media in B2B sales. source: Forbes ).
  • HUBSPOT  |  TUESDAY, FEBRUARY 8, 2011
    [Help] 3 Ways to Turn Your 404 Error Page Into a Marketing Asset
    While you can take steps to correct these errors on your site when you find them, it is also important to make sure that you have a worthwhile 404 error page in place that helps your visitors find what they're actually looking for in the event that they encounter this error. In an ideal world, you would never need a 404 error page.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 27, 2011
    [Help] What PR Pros Can Learn from The Huffington Post
    To that end, we issued a press release about a new product feature designed specifically to help marketers comply.  by Joe Chernov | Tweet this The Huffington Post built a media empire on the back of the digital zeitgeist.  For the sake of comparison, Newsweek sold for $1. Was Newsweek’s writing $299,999,999 worse than The Huffington Post’s? 
  • PUZZLE MARKETER  |  TUESDAY, APRIL 3, 2012
    [Help] Being Busy is Not Being Productive
    It’s not helping. One of the most misleading but commonly held beliefs is being “busy” means that you’re being productive and accomplishing a lot. The problem is that the busy work for most people isn’t focused on the things that need to be done. It’s just that, busy work. can’t make phone calls?
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Help] 6 Careless Mistakes That Lead to Inaccurate Buyer Personas
    When I was a poor, young journalist moonlighting as a consultant in the ad world, I found this blog post by Adele Revella, author of The Buyer Persona Manifesto , extremely helpful. Perceived barriers: What factors could prompt the buyer to question whether your company and its solution can help with achieving his or her success factors?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Help] Are You Having Trouble Finding Time to Blog?
    Get some help - find others within the organization to write or go out and hire outside writers. We’re all overworked and underpaid. Time for most of us is a resource we don’t seem to have enough of, and for those of us who write a blog, it sometimes seems even more scarce. It’s quiet and your mind is clear.
  • HUBSPOT  |  WEDNESDAY, AUGUST 3, 2011
    [Help] The 3-Pronged Approach to Keyword Research for Global Marketers
    To help overcome both cultural and linguistic differences, consider drafting keywords with the help of native speakers from your target country. Google AdWords can tell you how many people are searching for your suggested terms and help you choose the keywords and long tail phrases that are likely to drive traffic to your website.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 25, 2011
    [Help] You’ve probably over-farmed your donors’ land
    We have been helping the Fresh Air Fund for years and we were under retainer to amplify their yearly requirements and goals.  Image via Wikipedia. When it comes to your direct mail campaigns, you’ve probably over-farmed your land. You’ve been emailing and snail mailing the same donors you have done for a decade. Or fertilizers?
  • EVERYTHING TECHNOLOGY MARKETING  |  TUESDAY, DECEMBER 8, 2009
    [Help] Fixing the Crisis in Marketing
    This approach helps marketing not only remain relevant in today’s organizations but provide visibility into the value it provides to the company, aligning with the needs of the sales organization, and reducing the cost of marketing while increasing performance ( [link] ). How are you managing marketing in your organization
  • WRITTENT  |  WEDNESDAY, MARCH 26, 2014
    [Help] 30 Resources to Learn the Art of Writing Google+ Posts
    Move beyond mere engagement with the help of this article, which shares how to best use the platform to reach your marketing KPIs. The HubSpot blog will help you go a little rogue – but not too far outside the norm – in this no-holds-barred blog. Who can’t help but love this article’s title? Image source.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 27, 2013
    [Help] Sales Prospecting Perspectives Weekly Recap - Week of September 27, 2013
    In the meantime, take your Friday lunch break to read through some great links that will help you become better marketers and salespeople! All this has helped Megan, and dozens of others, uphold a successful marketing strategy. 'Happy Friday! Why is it always taboo to use humor over the phone with CEOs? They’re people too, after all.
  • STORIES THAT SELL  |  TUESDAY, OCTOBER 1, 2013
    [Help] How Customer Case Studies Drive Traffic to Company Sites
    The company helps organizations market effectively with postcards. 'A glowing customer success story is a coveted piece of marketing collateral, but case studies are not always easy to create. After all that work, how do you use the heck out of a case study to engage prospects and customers? But how do you get traffic to it? Share them here!
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 16, 2012
    [Help] 2012 #Nifty50 Top Men in Technology on Twitter
    With this in mind, we are proud to introduce the #Nifty50 Kids project , which aims to bring cutting-edge technology to underprivileged kids throughout the country in order to help better prepare them to become our business leaders of the future. By understanding their needs and helping them instead of selling to them, you have created value.
  • WRITTENT  |  FRIDAY, JANUARY 24, 2014
    [Help] 8 Things To Be Prepared For When Starting A Blog
    While keywords will still help, you must also be sure you’re including information that users will find helpful. Sharing new content on your existing social networking sites, such as Twitter, Google+, LinkedIn, and even Facebook, will help to drive up traffic to your blog. What Will You Blog About? Travel? Choosing a Blog Title.
  • WRITTENT  |  THURSDAY, AUGUST 1, 2013
    [Help] 45 Free or Super Cheap Tools for Creating Amazing Visual Content
    High-quality visual content can reduce your website’s bounce rate, improve social media engagement, and help you create content that people want to share. To help you boost your business blogging strategy without an enormous investment in software and apps, we’ve created a comprehensive list of the best free and low-cost tools on the web.
  • HUBSPOT  |  MONDAY, DECEMBER 5, 2011
    [Help] 4 Essential Steps to Sales Lead Follow-Up
    helped a client streamline their sales lead follow-up process to reduce their response time to inbound sales leads from 24 hours to 30 minutes. This is a guest post written by Andy Paul, the CEO of Zero-Time Selling , Inc. and author of Zero-Time Selling, Ten Essential Steps That Every Company Should Take to Accelerate Their Sales. Be Speedy.
  • B2B IDEAS @ WORK  |  FRIDAY, OCTOBER 29, 2010
    [Help] Character Study: Chiquita Banana
    Along with a certain famous hat, it also helped cement Chiquita’s iconic ad character status, even after the character itself was re-conceptualized as a human woman in 1987. ” As informative as it was catchy, the jingle went a long way toward familiarizing Americans with what was, at the time, still considered an exotic fruit.
  • B2B MARKETING MENTOR  |  THURSDAY, OCTOBER 3, 2013
    [Help] LinkedIn Sponsored Updates: A Beginner’s Guide
    We interviewed several B2B marketers who are using Sponsored Updates successfully, and compiled a list of tips to help your company start a successful campaign. The targeting options helped him separate each post according to desired skill set and promote it to the right audience. An example of a LinkedIn Sponsored Update by Intuit.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 11, 2013
    [Help] Google Study: When 70% of Mobile Searchers Call, It’s Time to Focus on the Phone
    m here to help you.” 'A new study of 3,000 US smartphone users, conducted by IPSOS on behalf of Google, has revealed some important data about how having a way for your customers and prospects to reach you is critical in the age of the mobile phone. 70% of mobile searchers call a business directly from search results. Don’t be that brand.
  • E-QUIP  |  MONDAY, JUNE 27, 2011
    [Help] E-Quip Blog: Adding Margin to Your Work and Life
    You might find my " Time Tracker " helpful in this exercise. At the very least, it helps you do things better --hopefully with a focus on the things that matter most. It may be a request from a client or a friend in need of your help. Help EveryBody Everyday. Monday, June 27, 2011. Adding Margin to Your Work and Life.
  • DIGITAL VOICES  |  TUESDAY, AUGUST 21, 2012
    [Help] Branded Content Curation Strategy for B2B marketers using Scoop.It
    In previous blogs, I’ve explored the importance of content generation for attracting site visitors and encouraging repeat visits (see Keep your content rich, engaging, and fresh to help SEO and ensure repeat visits ). Today, I’d like to talk a bit about content creation’s cousin, curation. Scoop.it Results?
  • DIGITAL VOICES  |  WEDNESDAY, FEBRUARY 15, 2012
    [Help] Mobile Apps vs. Mobile Web – I don’t care how you get here, but get here if you can!
    Use the barcode scanner to instantly get product details, reviews and video reviews, particularly helpful for parents. The mobile web is blowing up. If you’re alive and breathing air you know this – you see it all around you. We use our smart phones and devices constantly. We download coupons, view product information and videos.
  • THE CRAP REPORT  |  FRIDAY, MARCH 12, 2010
    [Help] Point – Counterpoint: Using Calendar Invites for Lead Gen
    To me, using calendar invites for prospecting’s sake is akin to Jim Malone’s strategy to helping Eliot Ness capture Al Capone from The Untouchables.  So as I was perusing my TweetDeck the other day, I saw that my buddy, appointment setting guru Mike Damphousse wrote a blog entry last week that I missed (sorry about that pal!) 
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