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  • WRITTENT  |  THURSDAY, APRIL 4, 2013
    [Help] Scheduling Your Business Blog: How Often to Blog and the Best Times to Publish
    The optimal blogging frequency and the best times to blog will vary from business to business, but the following tips and resources will help you discover the best publishing timetable for you. Before you start experimenting with your business blogging frequency, there are a couple things to consider to help you narrow down your options.
  • HUBSPOT  |  MONDAY, DECEMBER 30, 2013
    [Help] Are You Reaching Your Potential? Get Your Marketing Score and See
    When 2014 hits, be prepared to make some changes to help hit your growth goals. Consider some of the following: What will our goals be to help us reach our growth targets? Have you ever wondered how you stack up against other marketers? Whether your marketing is underachieving based on your potential? Hire and nurture the best.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 28, 2016
    [Help] Six thought-provoking and profound marketing trends
    The post Six thought-provoking and profound marketing trends appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Each year, Mary Meeker compiles a wide-ranging report on the top Internet trends  on behalf of venture capitalist firm KPCB. The report goes on for 213 pages. And do you have time for that?
  • RADIUS  |  THURSDAY, SEPTEMBER 8, 2016
    [Help] Intent Data Is Just One Piece Of The Predictive Puzzle
    Intent data helps marketers reach the right companies at the right time – when they are most receptive. Intent data helps you target businesses that fit your Ideal Customer Profile (ICP) when they are most receptive, but you need to know who those businesses are first. The Rundown On Intent Data. How It Fits Into The Predictive Puzzle.
  • SAZBEAN  |  TUESDAY, FEBRUARY 1, 2011
    [Help] 12 Tips for Creating a Social Media Content Strategy
    It may help to create an editorial calendar, especially if you’ll have different people creating content or posting on different days. Having a content strategy is vital to the success of any social media strategy. Without a content strategy, it’s difficult to plan for and create great content. What content do you already have?
  • MARKETING ACTION  |  MONDAY, JUNE 16, 2014
    [Help] Report From New York: How Agencies are Using Marketing Automation
    We all learned a few things about how agencies are using marketing automation. I was struck by the fact that no matter where marketers come from, no matter which marketing lens they are looking through, marketing automation can help the agency build on existing skills to provide even better value to clients. We had our first-ever  i?marketing
  • HUBSPOT  |  THURSDAY, JANUARY 17, 2013
    [Help] Is 2013 the Year Marketers Lose Keyword Research?
    Identifying low- and high-converting landing pages, seeing how they align with the rest of our marketing strategies, and ensuring they're being promoted in the right ways to help them perform their best. Trying to perform keyword research to inform your SEO strategy is tough these days. And it’s getting crowded under that carpet! Re-read it?
  • SAVVY B2B MARKETING  |  MONDAY, APRIL 18, 2011
    [Help] If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?
    The Research: With help from American Business Media and the Business Marketing Association, Junta42 and MarketingProfs surveyed over 1,100 North American B2B marketers from diverse industries and a wide range of company sizes. We're pleased to present this guest post by Tom Pisello, also known as The ROI Guy. Engagement Quality.
  • WRITTENT  |  THURSDAY, NOVEMBER 28, 2013
    [Help] 15 Thanksgiving Marketing Ideas
    Show a token of appreciation to those who in one way or another helped you shape your marketing idea. These activities not only boost the team spirit among the company workers, but also help you to get some publicity. Have you tailored your marketing ideas to make them different from the sea of competitors’ campaigns?
  • HUBSPOT  |  TUESDAY, JUNE 19, 2012
    [Help] Who Should "Own" Social Media at Your Company?
    And aren't customers constantly flocking to social media to complain about or seek help with products and services? Ideally, you'd have one or a few people (depending on the size of your organization) from each department who are responsible for helping to manage your company's social presence. It's a common debate in many businesses.
  • HUBSPOT  |  WEDNESDAY, MAY 20, 2015
    [Help] 11 Fascinating Books on Harvard Business School's Required Reading List
    To help you narrow down your search for the best business books out there, we combed through a plethora of online syllabi from Harvard Business School. Gompers and Josh Lerner) about the problems entrepreneurs encounter when securing financing, and how the venture capital model can help businesspeople to resolve those issues.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 11, 2011
    [Help] How blogging changed a life
    And maybe that helps me as a blogger too. I’m sure it shows up in unexpected ways. I was at a party the other night and was discussing some of my exciting current projects with a new friend.  He asked me: “Five years ago, could you have ever imagined you would be where you are today?” You see, five years ago I was hopeless.
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 7, 2016
    [Help] Hacking Marketing: Rethinking Marketing Management in a Software World
    My goal was to help marketers at all levels — even those with no technical background or inclination — adapt marketing management to the wild and wonderful whirlwind of a world now dominated by software. You could help make that happen. To help, please place your order on Amazon , Barnes & Noble , or Books-A-Million by March 21.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Help] 4 Ways Healthcare Marketers Should Utilize Social Media
    You want to limit self-promotional posts and instead focus on ways that you can help your audience, since this is not about selling a produc or a service. If it helps, monitor other healthcare companies on social for a month or two first. Social media is no longer a marketing afterthought for companies and organizations. Why is this?
  • BULLDOG SOLUTIONS  |  THURSDAY, JUNE 9, 2016
    [Help] Beware of the Herd
    We obsess over the best ways to mine valuable information from customers and prospects (demographic, firmographic and behavioral) so that we can deliver truly personalized, contextual and relevant communications that help guide them on their specific journey. I just bought a chainsaw. Yep…she’s a real beast.  . Did I go for the highest rated?
  • EVERYTHING TECHNOLOGY MARKETING  |  MONDAY, NOVEMBER 11, 2013
    [Help] Crossing the Divide: The Art of Closing the Sale
    This kind of content helps folks get to know you, so that buy the time you’re closing the sale, the client feels that they already understand both your firm and its capabilities. 2. The Hinge Research Institute conducts regular research on the professional services marketplace. And that’s because it’s exactly what you’re doing.
  • HUBSPOT  |  MONDAY, JUNE 6, 2016
    [Help] How to Find Great Writers: 6 Places to Start Your Search
    Help a Reporter Out , or HARO, is a PR service dedicated to making connections. Through a few daily emails, HARO helps writers find sources or quotes for upcoming content. There are other ways it can help you out, too. In short: Working with guest contributors can deliver a ton of benefits. email, keep things going. Start there.
  • HUBSPOT  |  MONDAY, FEBRUARY 24, 2014
    [Help] How SMBs Use Social Media: 15 New Stats You Should Know
    13) 3 out of 4 SMBs believe LinkedIn helps them build credibility. Small- and medium-sized businesses are growing rapidly, contributing over $5.5 trillion in annual revenue to our economy last year. As business grows, so does the "how" of conducting business. How SMBs Are Using Social Media: 15 Stats You Should Know. 1) SMBs contribute $5.5
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2016
    [Help] How to Excel in Community Management: Advice From 12 Experts
    Vanilla Forums , along with 12 leading community management experts, has written about building a foundation for a great community, as well as the strategic steps along the way, to help grow that community and ultimately your business. Community management has become an essential part of a successful long-term social media marketing strategy.
  • MI6 MARKETING AGENCY  |  SUNDAY, FEBRUARY 14, 2016
    [Help] Mi6 Roundup: LinkedIn’s Disconnect, Budgets, IoT and Innovation
    If you need help in understanding what companies and leaders are facing this article, 12 Critical Competencies For Leadership in the Future by Tanmay Vora is a must read. Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships.
  • HUBSPOT  |  FRIDAY, JUNE 12, 2015
    [Help] How Mobile Commerce Is Changing the Way We Shop
    Be very aware that the bare minimum may help you slip through Google’s new algorithm, but we can’t ever expect their criteria to remain the same. The push really is on for businesses to adopt mobile friendly websites, especially now that Google has announced the changes to its algorithm to penalize the unfriendly ones. Where Are We Going?
  • B2BBLOGGERS  |  TUESDAY, JUNE 22, 2010
    [Help] How to Produce and Promote Webinars Successfully [#B2Bchat Recap]
    How can we help you Make Good Media? B2BChat] About Contact Us Advertising Info Privacy Policy Terms Of Service Submit Your Blog Write For Us Badges Newsletter Sign Up RSS Feed © Make Good Media | we help you, make good mediaWhat advice do marketers have when it comes to producing, promoting, and following up on webinars?
  • CAPTORA  |  TUESDAY, MAY 24, 2016
    [Help] Spring 2016 Product Release Highlights
    Captora’s new integration with Google AdWordsTM helps marketers identify campaign optimization opportunities and leverage new campaign segmentation/testing tools to create hyper-targeted campaigns across ad groups, ads, templates, personas, and CTAs, significantly boosting campaign conversion rates. New Product Release Highlights.
  • CAPTORA  |  MONDAY, JANUARY 4, 2016
    [Help] 4 Mistakes to Avoid When Revamping Your Paid Strategy This Year
    Let’s clear the air on a few things that will open up more energy and time to focus on Paid strategies that can actually help improve performance and ROI in the coming year. No matter what channel you leverage to acquire traffic, it is how much of that traffic you convert that matters most. Do not place new content in Paid placements first.
  • HINGE MARKETING  |  MONDAY, OCTOBER 26, 2015
    [Help] 10 Best Professional Services Proposal Tips
    Seeing a satisfied client explain how you helped them is infinitely more convincing than a written description. If it works out, your effort helps the client and often makes selling your firm easier. 8. The point is to make your professional services proposal stand out in a way that is both memorable and helpful. Prove it.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 17, 2011
    [Help] 10 Top LinkedIn Open Networkers and Connectors to Follow in 2011
    Gerald is also an adjunct professor of innovation at Northwestern University, but he is most famous for the company he founded called SolutionPeople.  He is recognized by clients as “Solutionman” because of his ability to quickly help people develop breakthrough solutions. Gerald, if you’re reading this, please confirm!
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 11, 2016
    [Help] Top B2B and Consumer Content Marketing Minds & Advice
    To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. Her top advice : Remember that helping your audience is the most important component of content marketing, build a community on your owned properties, and leverage outside expertise to build authority. B2B Content Masterminds.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, APRIL 10, 2013
    [Help] [Video] The Secret Power of Using LinkedIn Groups
    You can demonstrate you’re a valuable resource by offering insights, ideas and information that’s helpful to group members. 3. So how many LinkedIn groups do you belong to? I’m in 50 – the maximum allowed -- and there are tons of reasons for it. But first, lets talk about the kinds of groups you can join. This is not a get-rich-quick scheme.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 10, 2011
    [Help] My review of the book, Maximizing Lead Generation | by Ruth P. Stevens
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. B2B Lead Generation | Maximizing Lead Generation – a book review. Stevens. Since this topic is the specialty of our company, we felt our insights might be valuable. So the topic is well covered.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 30, 2011
    [Help] B2B Lead Generation: Social Marketing to the Business Customer
    Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Do Salespeople want more leads? Yes, indeed! B2B Lead Generation using social media. contact-form].
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 23, 2014
    [Help] The Future of Social Marketing Automation is Here (And Improving)
    by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Roz Lemieux, CEO of Attentive.ly, a social behavior platform that helps modern marketing organizations predict how customers and supporters will behave – even what they might do or buy – from social data. Impressive. July 24 at 2 p.m.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 23, 2015
    [Help] Stay The Course With Demand Generation  
    It limits your risk, and provides excellent information to help you determine the path forward. When discussing Demand Generation Strategy you should always look at all options before making a decision. That being said too often we try to “outsmart” everyone else and choose a different path as it feels daring and exciting. Bertram Lance).
  • CRIMSON MARKETING  |  FRIDAY, JULY 26, 2013
    [Help] The Content Experiment: An Interview with Rishi Dave [Podcast]
    He helps me answer some key questions, including: . 1. He helps me answer some key questions, including:  1. Content marketing is a core part of how you can drive your inbound lead generation funnel. The best marketing mix includes creating the right content for your varying social media networks. .
  • HINGE MARKETING  |  FRIDAY, MAY 13, 2016
    [Help] Top B2B Website Metrics to Monitor Using Google Analytics
    Moz.com has great tools to help you identify which sites have high authorities. Moz.com and Google Adwords have tools that can help you identify which keywords are the best bets for your site. 6) All Pages. How Hinge Can Help. But when you only focus on the number of visits you don’t learn how someone finds your site.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 4, 2015
    [Help] 5 Little Lead Generation Experiments You Can Run Right Now
    Our partner, Duct Tape Marketing, has a really great blog here to help you get set up with your first one. "We need more leads.". Pretty much every B2B marketer has heard this phrase from their sales team at some point in their career. Results: Conversions increased by 20%. Result: We increased leads by 776%. Lead Generation Daily
  • NUSPARK  |  SUNDAY, JULY 22, 2012
    [Help] A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click
    NuSpark Marketing can help you with strategy, but at the end of the day, maximizing quality clicks and conversions is the ultimate goal, and by utilizing paid search bidding strategically, your campaigns will perform better. When we manage our clients pay-per-click campaigns, Automated Rules are always implemented within those campaigns.
  • NUSPARK  |  SUNDAY, JULY 22, 2012
    [Help] A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click
    NuSpark Marketing can help you with strategy, but at the end of the day, maximizing quality clicks and conversions is the ultimate goal, and by utilizing paid search bidding strategically, your campaigns will perform better. When we manage our clients pay-per-click campaigns, Automated Rules are always implemented within those campaigns.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 7, 2015
    [Help] Why Your Lead Nurturing Program is Always Wrong…
    Of course, it’s rarely ever exactly right, but this metric helps Best-in-Class marketers continually optimize and zero-in on what works. Let’s say you’re a well-seasoned, sophisticated, data-driven marketer and demand generation maven. You know your target audience like they’re your own family. Demand Generation Trending
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 13, 2012
    [Help] The Secret History of Pinterest — REVEALED!
    We needed something to help us consume more of these blogs quickly. Do you feel like you woke up a week ago and Pinterest had taken over the world?  I read on Twitter (so it is true, of course) that Pinterest is now bigger than Google, will be running for President of the United States, and is recording an album of Justin Bieber cover songs.
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Help] A Lead Generation Plan Begins With Content Marketing Strategy
    Your blog should have a unique point of view, address your audience’s problems, answer their questions, and reflect what you stand for.  We’ll help you generate ideas, structure your posts, organize them for readability, and make sure the posts make it easy for users to comment and call to action. In essence, this is what we do. Introduction.
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Help] A Lead Generation Plan Begins With Content Marketing Strategy
    Your blog should have a unique point of view, address your audience’s problems, answer their questions, and reflect what you stand for.  We’ll help you generate ideas, structure your posts, organize them for readability, and make sure the posts make it easy for users to comment and call to action. In essence, this is what we do. Introduction.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 28, 2014
    [Help] “A Promise Made is a Promise Kept” – a Motto of Find New Customers
    If any of you want to talk to  talk to the man who gets things done, please visit Find New Customers and sign up for a free 15 minute call.  If a company in Russia can get help, I bet you can too. That is one of the key mottos of the Tampa based marketing company Find New Customers , the best name of any company on Earth. Amanda. Amanda F.
  • LEAD LIAISON  |  TUESDAY, OCTOBER 25, 2016
    [Help] How to Run a Webinar: Promote the Webinar
    You’ve figured out how marketing automation can help you with the entire process. Think out of the box, get help from companies in your network, and promote the event through other channels. Consider getting help from your partners to announce the webinar to their database and send prospects to the same registration page.
  • LEAD LIAISON  |  TUESDAY, OCTOBER 18, 2016
    [Help] Companies with Bad Websites Need Marketing Automation
    You’ve likely heard of the importance of marketing automation, but you might think that your site isn’t very good so it might not help you. While all sites benefit from marketing automation, it actually helps guide struggling companies to where (and what) can be changed to make the biggest impact. What’s Working, and What Isn’t?
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2016
    [Help] 5 Ways You Can Use Visual Content to Increase Conversion Rates
    That way, it can help reduce product returns, since a video shows how products are used day-to-day. Pew Research Center’s Demographics of Social Media Users might help, and once you know which networks to leverage, you can plan your social media posts with a calendar. I was ready to buy. My finger hovered over the “Add to Cart” button.
  • THE ROI GUY  |  TUESDAY, AUGUST 16, 2016
    [Help] The Five Pillars to Business Value / ROI Selling Success
    You need an “ROI deal desk” of value specialists to help answer rep / partner questions, guide use and support engagements /presentations, to supplement and support rep / partner led value engagements. A business value / ROI sales tool can be a fantastic foundation to business value selling success, but to elevate to greatness, you need more.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 13, 2011
    [Help] Case Study: How Twitter Saved My Business
    The synergies seemed to multiply day by day and soon I was collaborating on projects, hiring Twitter connections for freelance work, and helping others find employment. I loathe business networking. The Chamber of Commerce meetings. Networking “speed dating.&#   Trade shows.  Business Networking International. The Twitter revolution.
  • PUREB2B  |  WEDNESDAY, APRIL 13, 2016
    [Help] 10 B2B Growth-Hacking Tactics for Lead Generation
    Here are some tactics to help you hit the ground running: 10 B2B Growth-Hacking Tactics to Generate Leads.   1. Rebecca Churt, a growth strategist at OpenView Venture Partners, says that testimonials are “social proof” that will help you activate visitors. 9. Read on to see if growth hacking is right for your business.
  • ANNUITAS  |  THURSDAY, MARCH 19, 2015
    [Help] Thinking You Need More Tactics? You Are Wrong
    This in turn, helps in building the content marketing strategy that aligns to the buyer’s journey. Admittedly, B2B enterprise marketers are in a tight spot. There are constant pressures to drive more revenue from marketing and that tends to leave no stone unturned when it comes to using marketing tactics.
  • WEBBIQUITY  |  WEDNESDAY, MAY 27, 2015
    [Help] How to Make News Content Viral Using People-Based Marketing
    There are a lot of resources online that can help you move from newsjacking – “stealing” potentially viral news items before they become viral – to creating potentially viral news yourself. Guest post by Jack Dawson. The most important technique to date is through people-based marketing. This article describes just how to do this.
  • TONY ZAMBITO  |  WEDNESDAY, JULY 6, 2011
    [Help] The Future of Buyer Personas is Social - Part 1
    As an individual with a background in marketing and sales, I began to think of how this could be a process to help make informed decisions not just about users but also buyers.  Image by eliazar via Flickr.   Along with Alan Cooper, these folks are the real forerunners of personas back in the late ‘90’s.  Related articles.
  • ACT-ON  |  MONDAY, JANUARY 4, 2016
    [Help] A Digital Marketer’s List of 2016 New Year’s Resolutions
    So in order to help all of us marketers get better, be better and do better, we’ve put together this list of marketers’ resolutions for the New Year. Just set up something good enough to help you make decisions based on data, not on guesses. Do you make New Year’s Resolutions? About 45% of us do. But only 8% of us stick to them.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 10, 2013
    [Help] How to Use LinkedIn to Boost Your Real Estate Business
    real estate) and provide helpful answers to these questions. Doing Doing so can help establish who you are and allow you to connect with people within that niche and even a particular location. Creative Tips to Help You Maximize Your New LinkedIn Personal Profile Page for 2013 (windmillnetworking.com). Profile. billion in 2012.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 4, 2016
    [Help] News from Krux, Demandbase, Radius: Customer Data Takes Center Stage
    This uses the Radius Business Graph database (notice a naming trend here?) to help clients identify shared customers without exposing their entire files to each other. If Dreamforce seems a little less crowded than you expected this week, perhaps it's because I didn’t attend. billion for LinkedIn.
  • HUBSPOT  |  FRIDAY, OCTOBER 19, 2012
    [Help] The Business Blogger's Ultimate Guide to Mastering Lead Generation
    The beauty of end-of-post CTA buttons is that they help you leverage the reader's interest in that very topic -- or a related one. Anchor text links to landing pages can be a great way to sprinkle a little lead gen fairy dust into the actual copy of your blog post -- and at the same time, help you to optimize your landing pages for search!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 25, 2011
    [Help] 5 ways corporate culture determines social media success
    Here’s an article on  selling your boss on social media   that might be helpful. As I learned about this company, it was apparent that this beloved man’s influence extended far beyond the grave into the daily activities of the company life today! Are they able to react? Are they truly open to the idea of customer dialogue?
  • SNAPAPP  |  TUESDAY, FEBRUARY 17, 2015
    [Help] 3 Ways to Plan Home Run Marketing Campaigns Around Holidays
    Our Holiday Inspiration Guide lays out a few of the key themes for major holidays throughout the year, so if you’re looking for help, start there! Interactive content can be a supercharged landing page for your long-form content, helping your whole content program work together to get better results. But they don’t have to!
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 3, 2016
    [Help] One Thing Is Killing Content Marketing and Everyone Is Ignoring It
    Your blog post, video or (God help us all) Snapchat? Want to learn tips, trends, and more to help you tilt your content? A few weeks before the start of the New Year I led a workshop on content marketing for about 50 small-business CEOs and operations managers. They came from all different industries. Some were consultants. Really!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 3, 2014
    [Help] BMA Keynote Recap: GE and Perpetual Motion Marketing
    MCSP gives Oracle Marketing Cloud customers a clear path to success by leveraging various tools and service provided at no cost to help them achieve their goals and implement key marketing practices. It is about creating a moment to help build awareness and reach enthusiast and they will amplify your message. Why should they care?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 20, 2013
    [Help] Leadership and Teamwork – Pull the Oars …
    Contact us @ www.advantage-performance.net or call Pattie Grimm @ 425.289.6619 for more information on how we can help you, your leaders and teams build your organization’s capacity, capability, commitment which delivers sustainable business results today. Leadership and Teamwork – Pull the Oars … Count the Beats.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 6, 2013
    [Help] What Is Crowdfunding? [FAQs]
    Whether it''s for a fundraising event or just a year round campaign, expanding your fundraising channels will, without a doubt, help to sustain your organization''s fundraising pyramid for the future. But inspiring your fundraisers to talk about your organization via social media will help amplify your cause even further.
  • ACT-ON  |  WEDNESDAY, AUGUST 31, 2016
    [Help] 7 Confessions of a Digital Marketer (and How They Can Make You a Better Marketer)
    Data is helpful and you should examine it regularly. Someone else can help me with that. This is an exercise tactic, meant to help you brainstorm your own unique stuff. (If you must borrow, do it from yourself.). Digital, print – whatever is most helpful to you. I’ve always liked confessions. But it’s not all creepy.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MARCH 8, 2013
    [Help] Sales Prospecting Perspective Weekly Recap - Week of March 4, 2013
    Second, create content that provides tips, tools and insights designed specifically to help your target audience. We closed out the first week of March on our run to finish the quarter strong. So with that thinking in mind, this week's post share comes from Salesforce.com's blog written by SalesLoft CEO Kyle Porter. March 4, 2013.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MARCH 1, 2013
    [Help] Sales Prospecting Perspective Weekly Recap - Week of February 25, 2013
    With employee turnover always a concern regarding inside sales or teleprospecting reps, utilizing Trish and Laney's competencies when hiring may help secure your workforce for longer periods of time. On Tuesday, Mike Ricciardelli provided a great post on the value of using reciprocation to help achieve your sales goals.
  • HUBSPOT  |  THURSDAY, FEBRUARY 17, 2011
    [Help] Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]
    Hootsuite - great way to have a columned layout of social media searchs and will help you manage multiple accounts. Rapportive for gmail - This extension for gmail pulls in the contacts social media profiles and helps give you a deeper context of what they have been up too. Come bearing gifts and helpful advice. Seize The Day.
  • HUBSPOT  |  SUNDAY, MARCH 23, 2014
    [Help] How to Work Less, the Modern CMO & More in HubSpot Content This Week
    This week in HubSpot content, we discussed time as it relates to all aspects of business to help you optimize your marketing, sales, and your productivity. However, there are some little tips and tricks that can help you improve your sales. This week in HubSpot content: time. It structures our days; it structures our lives. Lewis.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MAY 20, 2012
    [Help] Marketing Strategy: 3 Steps to find the best tactics and results
    Once Sales and Marketing agree on the kinds of leads they want (developing a universal lead definition helps), Humphrey advises conducting thorough research. Cindy Humphrey advises going back to marketing basics. She says marketers need to create a process to evaluate and execute new efforts to produce consistently strong results. Step #2.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 13, 2011
    [Help] Marketing Automation Skills are Scarce: Strategies to Close the Gap
    The remaining strategies are designed to help those who cannot. The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring. ease of use. automation.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 17, 2013
    [Help] Big Data: It Doesn’t Mean What You Think It Means
    Does an image help increase the number of submissions? When marketers have a handle on their analytics, it helps them build respect and credibility. Author: Jon Miller If the prognosticators are right, we’ve moved from a manufacturing economy to an experience economy. But unlike oil, data is increasingly abundant. Library of Congress.
  • HUBSPOT  |  SUNDAY, DECEMBER 30, 2012
    [Help] Instagram Loses 25% of its Daily Active Users, and Other Marketing Stories of the Week
    We'd like to help you out by sharing these top marketing stories of the week so you can get your marketing plan in order and catch up on what you might have missed over the holidays. Do you want to create a viral video to help your marketing in 2013? 2012 is wrapping up, and 2013 is cruising in, full speed ahead! What do you say?
  • HUBSPOT  |  TUESDAY, FEBRUARY 4, 2014
    [Help] The Nonprofit Marketer's Guide to the Millennial Persona
    Because these young adults have shown a strong willingness in recent years to back causes they believe in -- meaning they''re a prime demographic that could help your organization achieve its goals. Millennials want to be recognized, and our marketing efforts [as an organization] need to capitalize on this to help drive activity.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 16, 2016
    [Help] The Future of Marketing: WordStream's Founder & ClassPass' CMO on Where Things Are Headed
    To help dissect some of these future trends, we invited WordStream Founder Larry Kim and ClassPass CMO Joanna Lord to have a discussion with HubSpot's VP of Marketing, Kieran Flanagan , via YouTube Live. And Medium makes that easy with the help of its republishing tool. New technologies were being introduced. Things were different.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 26, 2012
    [Help] Amazon Launches B2B Business
    Social media can help support your existing customers and attract prospects if you create and share content that provides business value to your customers. As the web has grown and more B2B companies have expanded their online presences, they have had to deal with the notion of Amazon as a competitor. Wow, really? Faxes? Cutting Tools.
  • TERMINUS  |  TUESDAY, DECEMBER 1, 2015
    [Help] The First-Ever Account-Based Marketing Framework: Extending from the B2B Buyer’s Journey to the Customer Experience
    sincerely hope this will help B2B marketers put the concept of ABM into practice. If that’s the case, then why isn’t the marketing team doing everything in its power to help the top 20% of your accounts have an amazing customer experience? The reality is, we are truly doing something with ABM, which has never been done before.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 18, 2012
    [Help] Becoming a social media pro doesn’t require all 10,000 hours
    If people are asking you for help with Twitter, Facebook, Pinterest, reddit, blogging, Tumblr, WordPress, or anything else, you’re ready — to charge people for your time, expertise, insight, and creativity. All you need to do is know more than the person who hires you in order to become a professional. No, you don’t.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 21, 2016
    [Help] My journey to the edge of sanity and back
    After surgery I had to nurse myself back to health because my wife was too drunk to help me. I had side effects from the injury for years. know this sounds so stupid now, but when all this was going on, I did not get the help I needed to recover. By Mark W. Schaefer. It is part of who I am and part of who I will always be. class act.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Help] Introducing The Definitive Guide To Digital Advertising
    Like its predecessor—traditional advertising—a digital ad can help to tell the story of your brand. Author: Ellen Gomes Advertising today is not the advertising that’s featured on the hit TV show Mad Men. Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television.
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 7, 2014
    [Help] B2B Marketers Going Beyond Buyer Personas, Working with Sales
    Do you need help understanding your buyer and your buyer’s behaviors and creating marketing content that will sell? The behavior of today’s B2B buyer means that marketing needs to go far beyond what it did in the past. The need for marketing to work with sales is more important than ever. Contact New Incite today.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 13, 2012
    [Help] B2B Marketer: Have You Backed Up Your Marketing?
    Below are some helpful resources I found for backing up your marketing: Duct Tape Marketing’s blog post with a list of  backup tools. What if something were to happen to your online marketing presence? Now more than ever, marketing has a lot of moving parts. Do you know how to access these platforms? Is your process documented?
  • PWB MARKETING BLOG  |  FRIDAY, JULY 29, 2011
    [Help] 20 Most Expensive Google AdWords Keywords [Infographic]
    Drop us a line if you need help mapping out a customer acquisition model. Google makes a killing selling advertising – nearly 97% of its revenue comes from advertising. In the U.S., 41% of all online advertising dollars go to Google. Ever wonder which keywords are the most expensive with Google AdWords? Competition drives the price up.
  • VIEWPOINT  |  TUESDAY, OCTOBER 29, 2013
    [Help] PowerViews with Kyle Porter: How Can You Sell If You’re Always On?
    So.how do they help people generate a higher response from clients and customers than many other companies? I’m a follower of SalesLoft, where Kyle Porter and his team consistently produce a phenomenal list of targeted leads. Has one of your prospects changed jobs? More than 9,000 professionals are using SalesLoft today. Don’t Always Be On.
  • VISIONEDGE  |  TUESDAY, DECEMBER 31, 2013
    [Help] Is Your Marketing Measurement Resolution on Track?
    We hope that marketing has made the list for some of your resolutions, and if it has, we are here to help!  . Experts say that being realistic, outlining a plan, and tracking our progress help us keep our resolutions. Happy New Years Eve to everyone! The year is just about to get underway.
  • HUBSPOT  |  SUNDAY, JULY 20, 2014
    [Help] Don't Miss Out! Catch Up on This Week's Most Shared Content
    The infographic in this blog post features 74 title “templates” to help you brainstorm compelling titles for your blog posts. Another summer week just came to a close. Can you believe it? It’s incredible how fast time is flying by. In this week’s roundup, you''ll find our most shared blog posts from the week. Tweet.
  • HUBSPOT  |  MONDAY, OCTOBER 29, 2012
    [Help] 5 Creative Hurricane Sandy Newsjacks From Savvy Marketers
    Emergency Essentials is a catalog company that seeks to help people prepare for emergencies.) They’re an Orem, UT based company that has been “helping people prepare for emergencies” for the last 25 years through their catalog, website, and retail stores.". Beauty Treatments to Help Ride Out the Storm.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 17, 2014
    [Help] 9 Signs You’re Ready to Adopt Marketing Automation
    Marketing automation can help you move away from batch and blast, and provide relevant information to your prospects at the right time using triggered campaigns. Author: Amy Guarino As the VP of Business Development at Marketo, I frequently hear from agencies whose clients are considering marketing automation. Sign #2: Inability to Scale.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Help] 8 Things That Trip You Up in Blogging (And How to Get Back on Your Feet)
    have nothing against standing desks, but sitting down while you blog also helps ;-). This guide can help you with that. 4) Formatting: "Is This Reader Friendly?". To help you overcome this hurdle, check out this formula for writing kick-ass blog titles. Am I right, or am I right? and ways to maintain your balance. Damn hard.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 2, 2011
    [Help] Five Keys to Creating Content that Drives Awareness
    Noting the launch of Twitter lists today isn’t helpful. Current marketing wisdom says content should be mapped to buying cycles. Yet according to a study from MarketingProfs and Junta42 , 78% of B2B marketers say awareness is an objective of content marketing. Question: Where is awareness most valuable in the buying cycle? Current.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 26, 2015
    [Help] Terminus Offers Targeted Display Ads for B2B
    To help the system run smoothly, Lenovo has both dedicated internal Adobe teams, as well as full-time support people on Adobe''s payroll, which means the company spends equal amounts on both products and support services. ” And Lenovo uses just only two of Adobe’s eight solutions. But such integrated solutions are rarely comprehensive.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 1, 2014
    [Help] 3 Reasons Your Call Strategy Must Have More Influencers than C-Suites
    level executive assistants are typically adept at pointing you to the correct person who would actually have the most information about the challenge you’re looking to help solve, if any at all. Client: Well, we want only C-level executives, in companies with over 250 million in annual revenue. And there you have it.
  • CHRIS KOCH  |  THURSDAY, APRIL 3, 2014
    [Help] How Manchester United Revolutionized Sports Marketing
    The NBA’s stats.NBA.com website, which houses player and team statistics from the league’s 67-year history, has helped double time spent on NBA.com while generating more than 9.5 Ask me which English soccer, uh, football team I would support and I would say Liverpool. Have a Backstory. But Man U also did something else really smart.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, OCTOBER 21, 2012
    [Help] Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target
    It helps you narrow your lead generation universe and provide a standard against which you can prescreen opportunities. Tweet Joe is newly single. He met his last girlfriend on an online dating site. So, he resurrected his ad, and the new quest began. Except it was so much harder! they queried. It’s Q4, do you know who your market is?
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 25, 2012
    [Help] 8 Ways to Make Your Content More Like Personal Conversations
    About the Author: Dan McDade is President and CEO of PointClear, a prospect development firm helping B2B companies nurture leads until they're ready to purchase. We're pleased to present this guest post by Dan McDade of PointClear. Personal connection. Understanding. Serving. The rules have changed with the self-educating buyer.
  • HOOTSUITE  |  MONDAY, NOVEMBER 9, 2015
    [Help] 15 Must-Follow Social Media Experts on Twitter
    To help you get the most professional value out of your feed, we’ve come up with a list (that you can find  here ) of top social media and marketing experts to follow on Twitter—no brain picking required. Darren Rowse. Here's the shownotes for todays Periscope on creating memorable blog posts and social media content – https://t.co/obE8oTe0xY.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 17, 2015
    [Help] Interview with Dave Chaffey of Smart Insights
    We all know content marketing is at the heart of digital marketing, yet often content marketing strategies don’t invest sufficient in the right range of content across the buying cycle and by content I am referring to our Content Marketing Matrix which helps businesses review the best types.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 9, 2012
    [Help] Sales Prospecting Perspective Weekly Recap - Week of November 5, 2012
    When the calendar turns at midnight on October 31st many men embark on a mission for raising donations to help fight against prostate and testicular cancer by growing out their mustaches. Should you want to make a donation to help support the cause, here is a link to their team page and thank you in advance. Monday, November 5, 2012.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2012
    [Help] How to Use LinkedIn to Generate and Qualify B2B Leads
    To help you use this information about when LinkedIn users engage to maximize your lead generation and qualification activities, examine eight common types of content listed below. Provide evidence to help qualify company and/or employees in business interactions. with less activity on the weekends. were male. were female. Links.
  • BIZNOLOGY  |  MONDAY, MAY 23, 2011
    [Help] The difference between "fail fast" and just failing
    Peter's point is that he's rather help brands succeed, and it's heard for that to be controversial. Image via Wikipedia. Peter Kim is a smart guy and I usually agree with him. I'll wait right here.) But his examples of failing fast are not ones of failing fast--they are ones of just plain failing.
  • THE ROI GUY  |  TUESDAY, NOVEMBER 18, 2014
    [Help] New Interactive Marketing Tool Platform to Better Articulate and Quantify Value to Prospects
    According to SiriusDecisions, the average B2B buyer receives 32% more marketing campaigns than just 2 years ago. As a result of this overload, traditional marketing campaigns using content such as static white papers are becoming less effective. Enhanced interactive value storytelling, surveys, assessments, cost and ROI calculators.
  • THE ROI GUY  |  TUESDAY, JUNE 25, 2013
    [Help] Richardson and Alinean Partner to Deliver New Sales Force Effectiveness Tools and Training
    Just like a golfer with a new set of clubs, new tools can help improve performance, but combining the tools with the right methodology, skills training, and coaching delivers the most success," says Tom Pisello , CEO and founder of Alinean.
  • B2B IDEAS @ WORK  |  TUESDAY, AUGUST 3, 2010
    [Help] B2B Marketing Personas in Action: What Would Morton Do?
    Really using that persona can help your B2B company realize its full potential and speak to the needs and goals of your prospects. Concentrating on Morton (or your B2B marketing persona) and what he might do can help produce communications that truly address the needs of the prospect. /mh. Let's make him look good by focusing on ROI.".
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