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  • WRITING ON THE WEB  |  TUESDAY, NOVEMBER 22, 2011
    [Help] Basic Human Motivation: 4 Ways to Engage Readers
    When you create content that appeals to either of these four basic drives, you can’t help but engage the hearts and minds of readers on a profound level. If you are writing content designed to persuade and influence, you need to know what makes people tick. photo courtesy of digitalart/FreeDigitalPhotos.net ). How can you market to me?
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Help] Tips for Reducing Duplicate Healthcare Content
    Writing additional content about how your hospital or urgent care facility deals with pink eye will help reduce the percentage of duplicate content and create separation from the other sites. Digital marketing and SEO blogs agree: Using duplicate content is a practice that should always be avoided. Viruses are the most common cause.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 13, 2012
    [Help] Content Marketing And The Value of Relationships
    Introducing your audience to a colleague who can help their business more broadly provides them with value, positions you has a great connector, and wins the love and affection of the partner you’re recommending. Offer help more often than you ask for assistance. Photo credit: ilamont.com. Relationships Beyond Your Audience.
  • TONY ZAMBITO  |  MONDAY, JULY 18, 2011
    [Help] Future of Buyer Personas is Social - Part 3
      Narratives and scenario design have been building blocks of personas since their origins and can play an essential role in helping to understanding the changing buyer behaviors brought on by the advent of the social age.  Image by Cristiano Betta via Flickr.   Where did it go wayward?  From Art to Science.
  • BIZIBLE  |  THURSDAY, OCTOBER 1, 2015
    [Help] How Bizible Made a Splash at Dreamforce Without Being a Sponsor
    But our resourceful Danny Kisch suggested a different plan that would help a team on the ground at Dreamforce to connect with a good number of attendees without Bizible needing to sponsor the event directly. Dreamforce 2015 was a year-end highlight for Salesforce users across the globe. It was time to charge some phones. Need a battery boost?
  • VIEWPOINT  |  MONDAY, FEBRUARY 8, 2016
    [Help] 4 Things a CMO Should Do to Build Their Marketing Dream Team (Part One)
    Matt provided a good deal of detail around each of these roles: Marketing Technologist : “One of the first things I think about is understanding the role of technology in helping to accelerate marketing impact in pipeline development.”. In a recent interview, I sat down with Matt Heinz to pick his brain. Matt Heinz. Build an All-Star Roster.
  • KOMARKETING ASSOCIATES  |  SUNDAY, NOVEMBER 10, 2013
    [Help] 5 Fascinating Facebook Stats & What They Mean for B2B Marketers
    Facebook provides a tremendous opportunity for businesses to get in front of customers early in the buying cycle and help them become familiar with your brand/products/services. Every two weeks here at KoMarketing, we have a team training where we sit down as a group and discuss a specific area of online marketing. That is huge! Takeaway.
  • HUBSPOT  |  THURSDAY, FEBRUARY 7, 2013
    [Help] 11 Steps to Make Sure Your Next Webinar Is a Total Flop
    Webinars are fantastic for generating high quality leads , and they can also help you build stronger relationships with your current customers. When thinking about a webinar topic, try to think of something that's best explained as a presentation -- with the help of both visuals, and verbal explanation. Great idea! Sound stressful?
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Help] Did You Make an Impact? How to Tell Your Nonprofit's Story
    With that in mind, we’ve compiled a list of five nonprofits successfully telling their organization''s story through content to help inspire you to tell your own nonprofit''s story. At the heart of every nonprofit’s ability to engage donors and create movements is its ability to tell a compelling story -- but not just any story.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 24, 2012
    [Help] Content Strategy Ain’t Just For Large Companies
    Yes,  content marketing is just another term for marketing because effective marketing should already seek to deliver on the needs of individual buyers at different stages of the buying cycle with helpful information and educational content. talked about how every business needs a content strategy – it is not just for large companies.
  • SYNECORE  |  FRIDAY, MAY 15, 2015
    [Help] Facebook Uses Mobile Video to Take Over the World
    This helped drive a steady increase in engagement with native Facebook videos throughout 2014, as the following graph clearly shows: Image Credit: SocialBakers via Business Insider. But with more than 4 billion video views every day and rising, 75% of which are happening on mobile, one can’t help but wonder how long this will remain the case.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 16, 2014
    [Help] 5 Steps to Use Marketing Automation for Improved Conversion Knowledge
    Explore steps to help ready your organization to understand how to trigger conversions by  implementing the most progressive tactics for your business – check out the Conversion Guide ! . by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Shannon Cadden , a Project Manager and System Administrator at  3D2B.
  • HUBSPOT  |  FRIDAY, JANUARY 4, 2013
    [Help] How to Be a Spammer in 20 Simple Steps
    It also makes for easy categorization and an intuitive user experience. 9) If you're still worried readers and search engines won't know what your blog's about, help them by including several keywords that you want your blog post to rank for. Someone once told me that "how-to" content is really great for business blogging. Enjoy.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 1, 2015
    [Help] 5 Myths of Social Media Marketing
    Social media marketing helps to manage leads and better connect your marketing initiatives with your sales outcomes. Continuing your relationship with leads and prospects via social media helps to cinch sales by learning about the content that appeals to your best leads and then tailoring your efforts to their specific interests.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 23, 2011
    [Help] 69% of Businesses Attribute Blogging to Increased Leads [Data]
    If blogging is not yet a key factor in your marketing strategy, it may be time to clean out the closet and evaluate how your other marketing channels are helping you reach your marketing goals -- or not. HubSpot customers are leaders in inbound marketing, but in 2011, which strategies were most effective for converting visitors and leads ?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 17, 2016
    [Help] A reasonable guide to reddit for marketers
    This practice helps ban trolls from posting. The post A reasonable guide to reddit for marketers appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. You’ve likely heard of reddit, the giant, uncapitalized forum that people either love or hate. What you need to know about reddit. Snoo: the reddit logo alien.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 24, 2011
    [Help] Five Ways Marketing Automation is Transforming B2B Marketing
    Measuring and analyzing your programs helps with the decisions on where to reinvest for maximum revenue impact. That’s the first step to helping your CEO think of marketing as an asset that drives revenue, not a cost centre. Because of this there must also be change in how we market and sell to them. but “could it work better?”.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2015
    [Help] Choice is in the Hands of the Marketer: A Blueprint for Choosing Marketing Technology
    As a marketer, once you are faced with making choices regarding software solutions, you need to develop what is best described as a “Marketing Blueprint”  Your marketing blueprint will help you define the technologies that are absolutely necessary and which are superfluous for your marketing department and activities.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Help] Techlearning > > 21st Century Skills: Will Our Students Be Prepared? > October 15, 2003
    Nevertheless, she says, her district continues to support its technology program with help from a local sales tax. "I actually think were experiencing better use as teachers see the technology as a tool to accomplish academic goals rather than an add-on to an already busy day.". Grandparents Day Helps to Bridge the Gray Divide. Grants.
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2016
    [Help] How to Figure Out If You're Ready for a Career Change
    However, spend twice as much time preparing -- you want to show up with a carefully selected list of questions that’ll help you understand things like: What their day-to-day looks like, the tasks they like the most and the least, how they’d suggest transitioning in, which skills they use most frequently, and so on. Simple: Do your research.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 4, 2012
    [Help] The 2013 Marketing Predictions Post: Content Marketing And Social Business
    These roles will help companies to bridge the gaps and address the changing buyer journey. In my  Marketing Prediction post from last year, I did not break any new ground when I predicted that 2012 would be all about social, content and mobile. believe that our progress has been too slow but I think I got the topics right. Do you Agree?
  • THE ROI GUY  |  FRIDAY, FEBRUARY 22, 2013
    [Help] Are Buyer Personas Dead?
    More involved not just with back-end reviews and approvals, Finance is now involved much earlier in the process to help establish the buying agenda, assure corporate alignment, establish priorities, and of course assure financial due diligence. One-sized fits all messaging just doesn’t cut it any more. What is their motivation? decoy?
  • KAPOST  |  MONDAY, JUNE 6, 2016
    [Help] How Commvault Won a SiriusDecisions ROI Award with Content Strategy
    Then, once they found out where buyers were consuming content and information, they established credibility and trust by providing them with highly valuable information that helped them solve a problem. . to help their interested buyers get buy-in internally. . Then, the CMO quit. Things looked bleak. Flash forward to May 2016.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 14, 2015
    [Help] How to Make Money Blogging:Yes – You Can Still Make Money Blogging!
    In my next post, I’ll cover indirect methods of generating income from your business blog.  In the meantime, if you have any questions, send me an email. I’d love to help! Can you still make money blogging ? Or is it too late to get in to the game? There are two primary methods: Directly. Indirectly. The key with this is to either: a.)
  • CMO ESSENTIALS  |  THURSDAY, FEBRUARY 5, 2015
    [Help] Does your content marketing need a dye job?
    In 2012 I founded The Marketing Advisory Network to help enterprises unleash the possible within their organizations. Early in my career, I did everything in my power to look more mature. dressed in conservative suits. For the record, you can’t fake maturity. didn’t fool anyone. The same is true for our content marketing efforts. link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 6, 2011
    [Help] The hidden costs of social media conversation
    Christopher Locke and his co-authors saw that this new technology could help us re-capture these historic market conversations, as it stated: “‘In the early 1990s, there was nothing like the Internet we take for granted today. It’s all about the conversation. make money. Even non-profits. The conversation was always there.
  • B2BBLOGGERS  |  FRIDAY, JUNE 4, 2010
    [Help] Print Advertising's Fit Into Today's Marketing Mix #B2Bchat Recap.
    janetdmiller: Print helps establish brand. lewiswebs: Integrated approach with consistent message and branding is best @eeegeee: As mentioned before, direction to website & also print ads can have promotions and benefits (as well as special online promos) @NathanRKing: Print can work brand awareness, digital can help close the sale.
  • HUBSPOT  |  WEDNESDAY, JANUARY 15, 2014
    [Help] 8 Mobile Apps You'll Wish You Downloaded Yesterday
    Yeah, this post isn''t going to help that at all. Here are eight notable apps to help your day and business run better. 1) Signals. Helps you keep up with your business network contacts while on the go.". -- William Buckner, Android, 1/2014. Some of these mobile apps are old favorites, some, like Signals , are brand new. think.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Help] How to Optimize Your Content for Google's Featured Snippet Box
    What the Featured Snippet Analysis Revealed: The analysis helped me uncover a few interesting things. As you can see, content between the length of 54-58 words in total seemed to appear by far the most frequently. 7 Key Takeaways to Help You Rank in the Featured Snippet Section. What's a Featured Snippet? What is a Featured Snippet?
  • MODERN B2B MARKETING  |  MONDAY, JULY 18, 2016
    [Help] Breaking Down the Fundamentals of Account-Based Marketing
    Once you work with sales to build an initial list, you can use lead scoring to help stack rank the accounts to make sure everyone is focused on the ones with the highest propensity to close. With the right solution, it can add another helpful lens to prioritizing your account list. 2. Develop Personas. Why does it matter?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 24, 2016
    [Help] Driving economic benefits from your Alpha Audience
    By giving them direct access, they hear the voice of the end customer and can help me drive the necessary change or investments within the company. They are instrumental in helping us identify opportunities for us to fill a void or improve upon. I remember the day well. Content budgets are skyrocketing. But what do we do about it?
  • TONY ZAMBITO  |  WEDNESDAY, FEBRUARY 22, 2012
    [Help] Revenue Growth by Choice and The Buyer Orbit
    Understanding Buyer Choice Helps You To Make The Right Choices Available. © All rights Reserved Buyerology. Image via Wikipedia. This is part 2 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. . Buyers Have Many Options. 
  • NUSPARK  |  MONDAY, JANUARY 9, 2012
    [Help] The missing topic on b2b digital lead generation: advertising
    Once the lead is captured, the prospect enters the funnel, because your content helped identify a lead, or offered a solution to the need they may have identified. Remember advertising?  Remember media plans?  If you believe all those social media experts and SAAS platforms, you’d think advertising has gone away.  Don’t believe it. 
  • BIZNOLOGY  |  FRIDAY, MAY 4, 2012
    [Help] Bing’s Redesign Feels Desperate
    Starting today you will notice a fresh, de-cluttered experience designed to help you find the results you want faster. This refreshed design helps you do more with search—and gives us a canvas for bringing future innovation to you. Image via CrunchBase. This week Bing redesigned its presentation of its search results.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Help] A Thought Leadership Marketing Strategy Based on Research
    First, you want to understand the organizational priorities of your clients and prospects, and how your services can help address those priorities. These These priorities will help you define what you will write and speak about as you carry out your thought leadership marketing. An essential key is research. Why is this? Why you ?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, FEBRUARY 14, 2013
    [Help] [Video] Does Social Selling Really Work?
    He shares good resources that can help solve problems his company can't. If you're new to social selling, you're probably wondering if it's worth doing. After all, it takes time to build your online brand, search for info about prospects, connect with new people and especially, share your insights. What's he doing?
  • BIZIBLE  |  MONDAY, JUNE 20, 2016
    [Help] The Account-Based Marketing Reporting Framework For Marketers Who Care About ROI
    With all the buzz and technology advances around ABM, there’s a need for a framework to help marketers approach reporting. Identifying trouble spots in your ABM is essential to creating the winning formula that helps you reach that revenue goal. Every marketing technology vendor is talking about account-based marketing this year.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 14, 2015
    [Help] 35 of the Best Free Fonts You Should Download
    So to help out, we've scoured the internet for you and compiled 35 of the most beautiful and useful fonts to use in your marketing. You don't always need graphics, photos, or images to make your design pop -- sometimes the right font does the trick. But going to every corner of the internet isn't feasible for most designers and marketers.
  • SYNECORE  |  THURSDAY, APRIL 11, 2013
    [Help] Why Every Business Should Have a Responsive Web Design
    This helps companies maintain brand integrity by delivering consistent messaging to any web user. Virtually every day new research comes out underscoring the rapid consumer shift to mobile. The latest data comes from Pew Research , with data showing that 78% of teens own a mobile phone and 47% own a smartphone. THE INTERNET OF THINGS.
  • HUBSPOT  |  FRIDAY, AUGUST 30, 2013
    [Help] Generating Leads on Twitter Just Got Easier: Get Started With Lead Gen Cards
    Do you think they''ll help you generate more leads on Twitter? A few months ago, we told you that Twitter was testing out Lead Generation Cards. The bad news was that it wasn''t rolled out to everyone. until now! Yesterday, Twitter opened up its Lead Generation Cards to everyone. You get a Twitter Lead Generation Card! Leads for everybody!
  • HINGE MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Help] How to Build Your Brand through Community Service
    People at the soup kitchen were happy to have the extra hands on deck, and we felt a sense of satisfaction for helping out a worthy cause. construction company could devote time to building houses with Habitat for Humanity or an accounting firm could start a campaign to help low income families with their returns during tax season.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Help] 5 Ways to Differentiate Your Marketing Content
    So as we enter another content-full year, I wanted to share some thoughts on how we are helping our clients differentiate their content storytelling: 1. It needs to be in the right voice, be relevant to popular culture, timely and something that people not only find helpful, but also enjoy. Follow Simon on Twitter @mrjonesinsf. Crazy?
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 23, 2015
    [Help] Social Capital Fuels Customer Experience Marketing
    When he’s not helping business-makers navigate through complex marketing challenges, Joseph enjoys reading, working out and traveling just about anywhere…anywhere you can get a digital signal, that is. Recently I was listening to Margaret Heffernan deliver a powerful TED talk about the value of social capital. By healthy he […].
  • KAON  |  FRIDAY, SEPTEMBER 18, 2015
    [Help] Hubspot Inbound Conference Recap 4 of 9
    The five trends for helping create those experiences and get moving are: Relevance in mobile becomes reality- 50% of unique visitors are mobile visitors. The Relevance Imperative: B2B The Way It Should Be, Presented by Russell Glass from LinkedIn Marketing Solutions. The solution: Create lasting experiences. . Be relevant early.
  • HUBSPOT  |  THURSDAY, MARCH 21, 2013
    [Help] 9 Guaranteed Ways to Make Industry Events Worth Your While
    Having some questions in your back pocket will help you bring out your inner social butterfly, even if you naturally default to wallflower. Showing a genuine interest by asking questions of this nature helps break the ice, put both of you at ease, and open the doors to finding common ground that can keep your conversation flowing naturally.
  • BLUE FOCUS MARKETING  |  TUESDAY, DECEMBER 3, 2013
    [Help] A Special Thank You to @Tom_Peters
    So with that in mind, I thought it would be fun to break down Peters’ process to show how easy—and helpful—social advocacy really can be, and powerful the community response can echo afterward. A Special Thank You to @Tom_Peters who reminds us to thank the people around us — daily.  . Why we’re thankful. So thank you, Tom.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 11, 2015
    [Help] 10 Creative Types You Need To Build A Killer Content Marketing Team
    Creating insights and reports into how all that glorious content works is just as essential as putting it together in the first place, especially in an environment where social media analytics are failing marketers left and right. (By the way, excellent software seems to help analyst types do their job.) By  NewsCred Contributor, Lauren B.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 3, 2011
    [Help] Why I Won’t “Do&# Your Social Media
    Not to mention the fact that I can yield power controlling the brand image for a company, something they may have invested countless dollars in, and representing them in front of hundreds of millions of customers who can help spread whatever word I tell them. Definite ego trip.  I could certainly make money from it. You see the picture? 
  • CHIEFMARTECH  |  MONDAY, AUGUST 8, 2016
    [Help] The Great Marketing Migration
    That’s not to say that companies don’t still need or want help from external service providers. In the short term, there is tremendous demand from companies for help with this transition and transformation, which will be a major market for many years to come. They do, and there are. The most important decision a CMO made?
  • VOLACCI  |  FRIDAY, OCTOBER 4, 2013
    [Help] New Google Analytics Audience Reporting Will Empower Marketers
    Breaking down traffic into demographic patterns can help marketers fine tune their presentation to most effectively communicate with the actual audience. The following excerpt from Web Pro News shows Google’s mindset going into the transition. What’s their gender? What are they interested in? Segmentation. Marketing Automation.
  • HUBSPOT  |  FRIDAY, OCTOBER 9, 2015
    [Help] 3 Easy Facebook Store Options for Ecommerce
    Fortunately, some of the heavy hitters in ecommerce can help you get your Facebook store up and running. Perhaps the easiest to use and most powerful, Shopify promises professional themes to help you maintain your brand across social media. One of your goals as an ecommerce store owner is to remove as much friction as possible, right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 28, 2015
    [Help] Is Growth Hacking a thing? The experts sound-off
    And marketing is still marketing, even if you use computer code to help you do it. The experts sound-off appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Kiki Schirr, {grow} Contributing Columnist As I was beginning to write my second post for {grow}, Mark posted the following to Facebook: Whoops. Whoops.
  • B2BBLOGGERS  |  THURSDAY, MAY 20, 2010
    [Help] What I Learned About B2B Social Media In Memphis
    He listens for opportunities to help, ideas for content, conversations to join etc. Sure there are companies that are getting it, but for every one of those there are thousands still asking whether or not a blog would actually help there marketing. How can we help you Make Good Media? That’s right, LISTENING. Sign up.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 18, 2013
    [Help] It’s Time For CMOs To Tap Into The Power Of Personalization
    The identity of your customers, their demographic profiles, what types of information they value as well as when and where they are making purchases are all insights that can help you reach the  right  audience at the  right  time with the  right  content – whether it’s in the form of emails, product recommendations or social promotions.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Help] Online Shopping’s – Zero Moment of Truth
    Test everything. A/B and multivariate testing will help you immediately pinpoint your trouble areas, rather than playing guessing games. Posted in behavioral targeting Customer Experience Online Shopping. Sealing the deal comes down to being able to provide a great deal of information in as few clicks as possible. Make registration simple.
  • THE FORWARD OBSERVER  |  TUESDAY, FEBRUARY 18, 2014
    [Help] How Much Should You Be Spending On B2B Marketing?
    There are a number of approaches that have been used over the years to help marketers and management determine how much to allocate: Percentage of Sales Method. One of the most emotional topics in the world of B2B marketing is budgets. How much to spend, how to allocate the budget line items. Unit of Sales. Objective and Task Method.
  • CONTENTLY  |  THURSDAY, SEPTEMBER 1, 2016
    [Help] Best Branded Content of August: When Data Storytelling Meets Donald Trump
    “Human by Design” examines trans-humanism today: how people use technology to help with disabilities, augment their senses, and so on. As I was putting together our roundup of the best branded content from August, this happened: McDonalds is my favorite brand. — KANYE WEST (@kanyewest) August 31, 2016. How far is too far?—while
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SATURDAY, OCTOBER 8, 2011
    [Help] [Free video] Communicating Your Value
    If you're struggling to get prospects to understand how you can help their business,  check out this free video on "Communicating Your Value."   It's by Mike Schultz, president of RAIN Group and bestselling author of Rainmaking Conversation s. Got some free time this weekend? Take a look now.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 12, 2012
    [Help] How to Become a Local Expert using LinkedIn
    Once in the group, look to connect with people that you can help and resolve their problems. He helps entrepreneurs across industries establish strategies to maximize the power of social media and increase the success of their online branding efforts. great suggestion I offer to my clients is targeting only their local market. Gender
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 24, 2013
    [Help] 8 Ways to Build Successful Business Relationships
    Remember how much that helped you when it came time to study for a test? The key to success is knowing how to build and maintain relationships. We talk a lot about our customers, but it’s important to also not neglect your vendors, employees, and even your competitors! The key is to give, share and support, not just take or receive.
  • HUBSPOT  |  FRIDAY, MARCH 22, 2013
    [Help] How Opting People OUT Can Actually Improve Your Email Marketing
    On top of that, I love the sentiment behind “Smile, you’re designed to.” It’s perfectly in line with Fab's brand identity, and immediately helps the reader identify who this email is from. Now you know what subject lines help your email marketing messages stand out better than the rest. 2) Engagement Through Personalization. Moving on.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 24, 2015
    [Help] [Workbook] Start Planning Your Multi-Channel Marketing Strategy Now!
    Implementing a multi-channel marketing approach in your campaigns and programs helps you be where your buyers are, which is essential in order to stand out in a crowded market. Author: Ellen Gomes Marketing in today’s environment is challenging. You have probably heard the buzz about multi-channel marketing. Set Yourself Up For Success.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 2, 2014
    [Help] 8 Ice Bucket Challenge Social Media Take-Aways for Nonprofits
    Her passion is instilling an institution-wide culture of philanthropy to help organizations build constituencies and drive increased income to sustain and expand missions. Not something that can be replicated. CFRE contributes a monthly column on Social Media and Nonprofits. Social Media and Nonprofits
  • WINDMILL NETWORKING  |  MONDAY, APRIL 30, 2012
    [Help] Employee Byte: Insourcing Your Social PR
    Regularly share information about public relations and social media programs to help persuade and influence them, including inviting feedback on initiatives and campaigns? 3. Kellye Crane : Keeping as many client employees as possible abreast (and sometimes involved) in what you’re doing with social media always helps. Having
  • HUBSPOT  |  MONDAY, APRIL 9, 2012
    [Help] Why Marketers Should Invest in Visual Content Creation
    This creates a human connection that helps translate the brand experience, and promote brand loyalty between companies and consumers that can't be achieved through words alone. Or maybe your staff does something fun together to unwind -- capture that moment to help differentiate yourself as more than just any old company. Take a look.
  • HUBSPOT  |  MONDAY, AUGUST 18, 2014
    [Help] 25 Job Titles That Describe What Your Co-Workers ACTUALLY Do
    Your go-to guy for help with pivot tables, graphs, and other mathy things. 5). Most people''s job titles are an accurate description of their role. Some job titles make a little less sense -- like say, " Dream Alchemist." (We''ll save the scrutiny over those titles for another post.). We think you''ll get a kick out of them. Earth Day?
  • WRITTENT  |  MONDAY, MAY 5, 2014
    [Help] Web Copy That Sells: 9 Can’t Fail Formulas
    How can you help? Advantage: Tell them how you can help. 3. Persuade: Convince them to let you help. 5. Writing effective web copy is either an art or a science, depending on who you ask. Here are 9 essential website copywriting formulas every professional copywriter should have in their arsenal. 1. The Four U’s Approach. Story.
  • SYNECORE  |  THURSDAY, FEBRUARY 14, 2013
    [Help] Google: Of Employee Happiness and the Future of Marketing
    This data even helps determine the company’s Googlegeist – Google’s very own happiness metric (No, I didn’t make this up).¹. Ever the innovator, Google is very adept at using technology to shatter existing paradigms. MEASURING HAPPINESS ONE BIT AT A TIME. Talk about stealthy micro-managing…. USING BIG DATA TO REFINE THE PROCESS. It worked.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 3, 2015
    [Help] Content Marketing and EGC: 4 Things Nonprofits Must Know
    Her passion is instilling an institution-wide culture of philanthropy to help organizations build constituencies and drive increased income to sustain and expand missions. Have you ever heard of EGC? Well, guess what? EGC may be 2015’s most powerful marketing abbreviation. CFRE contributes a monthly column on Social Media and Nonprofits.
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 18, 2013
    [Help] Can Email Marketing Deliver in 2014?
    You can help increase your own open and click-through rates by testing (always!) Calls-to-action – A CTA button can help drive more clicks or actions, especially when they’re clear and easy to find. We have a guide that can help you decipher your marketing stats, as well as tips on how you can improve them. Mobile.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 14, 2016
    [Help] Hey CMOs: Technology Now as Important as Creativity
    The point is technology can help support the creative process. But as they say… that was then. And this is most assuredly now. And now we live in a world where technology has, well… pretty much changed everything, in particular in the fields of marketing and advertising. It’s what whole right side/left side brain thing.’
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 3, 2015
    [Help] Tips and Tricks for Using Hashtags on Social Media Sites
    And while hashtags do help with engagement on Facebook, they’re not used anywhere near as often as they are on Twitter. You can use hashtags on board descriptions, but most sources say it doesn’t help rankings much. Hashtag Help. Hashtags have become an integral part of social media. Network. Search by hashtag? Twitter. Up to 9.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 27, 2015
    [Help] 6 Strategic Trends Highlighted at Social Media Marketing World
    Video will now automatically be played in the newsfeed, which helps entice people to stop and watch. Social Media Marketing World is back for the third time in San Diego this week. Many of the big names in the social media space are here including Guy Kawasaki , Chris Brogan , Mari Smith , and more. YouTube is powerful. Podcasting is growing.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 4, 2015
    [Help] 8 tips for writing awesome headlines that people want to read
    Besides being the most important part of your content, starting with your headline helps you distill the essence of your content into a tweet-sized package, giving you a clear purpose for creating the content piece. This helps keep your body content clear and crisp. Write your headline first. Use the Upworthy headline-writing rule.
  • CINTELL  |  WEDNESDAY, FEBRUARY 10, 2016
    [Help] Live Blogging from the SiriusDecisions Forum on Operationalizing Personas
    To get to this point, there are metrics to understand along the way that can be measured to help optimize the process. Help internal stakeholders understand buyers by incorporating  team enablement  best practices, designing an onboarding program that facilitates different learning styles. Top Challenges Related to Buyer Personas.
  • ANNUITAS  |  THURSDAY, AUGUST 6, 2015
    [Help] What Being Agile Means for Today’s Marketers
    It’s a great resource to help you see the value in developing an agile mindset. In today’s world of marketing we have new things bombarding us on a daily basis. The newest trend, the newest buzz word, the newest technology. photo credit: Thinkstock. The reality is we must keep up with the latest trends, buzz words, technology….all
  • ANNUITAS  |  TUESDAY, MAY 6, 2014
    [Help] Managing the Talent Shortage and Skills Gap of Demand Generation Marketers
    This pipeline is modeled on having the trainee reach specific milestones within their first six months, with an assigned coach helping them along the way and quarterly training assessments in coordination with their supervisor. It is expected this shortage will worsen as the demand increases for marketers spurred by global economic recovery.
  • SAZBEAN  |  THURSDAY, OCTOBER 13, 2011
    [Help] 3 Tips to Use Social Media for Exceptional Customer Service
    To help combat instances like mine and leverage your social media presence for exceptional customer service, here are 3 ways to turn your social media accounts into contemporary customer service stations. 1) Monitor Every Online Account. A few weekends ago, a certain fast food restaurant upset me. Don’t lose customers this way.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 30, 2011
    [Help] Social Lift is the Ultimate the Rate of Change
    They help identify valuable, highly efficient venues in which to place your brand. You have a killer piece of original content that starts rippling out from its source. The two things social lift analysis can tell you are how far and how fast those ripples move. If it ripples 900 times in 28 days, that can be really valuable information.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 2, 2014
    [Help] A Beginner’s Guide to Google Webmaster Tools
    Think of this Google feature like a toolbox full of fine-tuning agents that can help you improve your website. GWMT Each link has a brief description under it, which helps users decide which link is best suited for their needs. These suggestions will help you fine tune your titles so searchers know what your site is all about.
  • HUBSPOT  |  MONDAY, APRIL 25, 2016
    [Help] Why Am I So Tired? A Deep Dive Into Our Need for Sleep
    To help us understand how important sleep is, some scientists have compared sleeping to eating. Specifically, sleep does two things to help us retain memory: a) It helps us make new memories by removing us from the constant disruptions we experience when we're awake. Not the case, my friend. Why Do We Need Sleep?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 19, 2016
    [Help] What to Include in a Content Marketing Proposal
    Keyword search estimates ( Google Keyword Planner is helpful here) will give you an idea of the volume and competitiveness of phrases related to your client. These estimates will also help dictate the level of content production that will be necessary to be seen on the first page of SERPs. Data Gathering and Discovery. Final Thoughts.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 27, 2014
    [Help] 5 Creative Topics to Get Your Email Marketing Mojo Going
    Need help coming up with creative email marketing topics? Here are five actionable tips to help you craft some nifty emails: Send an announcement. Emails that help your customer get more from your business are a great way to build trust in your brand. ” Providing valuable content that helps your readers is a win-win.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 8, 2016
    [Help] The B2B Marketing Value of a Personalized Customer Experience [Interview]
    Clicks, views, likes and opens – they are all great metrics to help optimize and improve individual campaign performance. The “Making Personalization Possible” report from the CMO Council discovered that as more marketers shift their focus to personalization, they are hopeful that their efforts will pay off. Predictive analytics (40 percent).
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, JULY 25, 2011
    [Help] Manufacturer Successfully Uses a B2C Online Marketing Tactic
    That’s why I say more power to the manufacturer if it can successfully use a B2C marketing tactic to help its customers select the right industrial product(s) quickly and easily. It probably helps the retailer sell more merchandise because we often want more than one color of a shirt or blouse. And that’s the focus of this blog post.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, MARCH 19, 2014
    [Help] Is It a Beautiful Day in Your Brand’s Neighbourhood?
    Walk out the door of any major urban hospital and you will soon find yourself among buildings full of physiotherapists, medical device suppliers, specialists’ offices, pharmacies, diagnostic imaging and, helpfully, malpractice lawyers. My friend Gurmit has built a successful business   helping companies understand their phone bills.
  • B2B MARKETING TRACTION  |  MONDAY, AUGUST 15, 2011
    [Help] 8 Content Ideas for Your B2B Facebook Page Posts
    If you need help with your marketing and social media content, New Incite offers outsource services to help B2B companies achieve online marketing success. Contact us today to find out how we can help you. Tweet. Kim cares about his customers and prospects and works hard to bring growth opportunities to them. Run a marathon?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 9, 2014
    [Help] 45 Tweetable Quotes About Creativity to Inspire Your Next Big Idea
    Though people know that creativity can help them get ahead in business, creativity often feels elusive. There are painters who transform the sun to a yellow spot, but there are others who, with the help of their art and their intelligence, transform a yellow spot into sun." - Pablo Picasso. But it needs to be. Get it down. Most fails.
  • WEBBIQUITY  |  MONDAY, AUGUST 19, 2013
    [Help] Nine More Expert Guides to Local SEO
    Local search guru David Mihm illustrates which local influences are increasing in importance, which are declining, which are emerging, and more in this helpful local search infographic. Local search rankings are vital to businesses that rely on drawing customers from within a radius of a few miles. What are the best ways to build local links?
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 18, 2015
    [Help] The past, present, and future of content marketing- in 500 words
    For example, I’ve watched each of those videos more than a few times, helping increase their millions-plus views metrics. I’ve written about them and recommended other people watch them, adding further to their gaudy reach numbers. Bold topic, no? The Past. The past was perfect. It always is. The Present. Not really. The Future. Think big.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 6, 2014
    [Help] Why the little guy won marketing’s biggest prize
    Esurance combined the two with a quirky, witty ad and helped steer the Super Bowl conversation towards insurance with a $1.5 The post Why the little guy won marketing’s biggest prize appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Eric Tung, {grow} Community Member. Real-Time Marketing Win. Eric T.
  • BIZNOLOGY  |  TUESDAY, JANUARY 13, 2015
    [Help] You’re doing a terrible job with search and social
    Feel free to pop me an email or check out my site if you would like to chat more about it — I’d be happy to help. hope that helps you out. My consulting includes doing very deep, thorough, site audits. I’m looking for issues that have been recently killing their recent performance on search. Want some proof? And why?
  • BIZIBLE  |  MONDAY, JANUARY 25, 2016
    [Help] Here’s How Switching To Multi-Touch Attribution Changed The Way We Do B2B Marketing [Data]
    Multi-touch attribution helped us determine, and layer on, the impact of middle- and bottom-of-the-funnel marketing channels, which are necessary to identify which marketing channels are truly efficient drivers of business, not just efficient drivers of leads. What often remains in question is, how much better is it? You want actual data.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 2, 2013
    [Help] 4 Ideas to Ensure Success With Sales Analytics
    Merely providing historical analysis at the management level will not help you to improve your performance. by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Frank Donny , founder and CEO of Marseli , a marketing and sales analytics and performance software company. First, you need to focus on your business use case.
  • THE ROI GUY  |  THURSDAY, JULY 21, 2011
    [Help] Marketing Budgets Rise in Face of Economic Headwinds
    The budget increases are being established to help drive business in spite of economic headwinds, with senior management mandating the marketing investments drive top-line growth (46%), grow or retain market share (45%) and better define brands and value propositions (31%). with 23% reporting even higher growth expectations.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 29, 2014
    [Help] 6 Tips for Managing a B2B Crisis Using Social Media
    But even though sites like Facebook, Twitter, and LinkedIn may make managing a crisis trickier, they can also help you communicate with your customers, demonstrate your commitment to them and bolster your reputation. In fact, a well-managed crisis can not only help you retain customers, but it can lead to new customers and additional deals.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 28, 2014
    [Help] 9 Keys To Brand Publishing Success
    Helping to create marketing that people might actually love? I’m in! Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. Brands are struggling to connect with their audience using traditional marketing techniques. “The audience has spoken. They want stories.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 7, 2012
    [Help] The New, Old Rules for Winning Fans and Influencing Followers
    By {grow} Community Member John G. Olson. Dale Carnegie. heard Guy Kawasaki speak recently about the need to enchant others to bring influence in the digital age. Written in 1936, its principles are relevant to digital communications today. Technology has given us enormous potential for reach, immediacy and influence. about had it!” Not necessarily.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 4, 2014
    [Help] A 5-Step Recipe to Snag Subscribers’ Attention
    To do that takes a dose of creativity, a pinch of time and a heaping-helping of tips from your favorite email service provider, VerticalResponse. Help them use your product in new and fun ways. 4. You want your emails to stand out, grab attention and make your readers take action. Tell readers what to expect. Intrigue your readers. 2.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 24, 2011
    [Help] Sales Leadership: It’s time to gear up your recruiting!
    Place a display advertisement in the business section of your local paper-not in the help wanted section. 2. Sales Leadership: It’s time to gear up your recruiting!  . What should you do? 1. Review your resume folder or competitive salesperson list.  Call them. 3. Make sure everyone in your company knows that you are recruiting.
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