Customer Advocates, those at the highest level of loyalty, can help your business tremendously. by Caroline Ruggiero I recently heard Dr. TR Rao of Market Probe speak at a Market Research Bulletin webinar. He posed an interesting question – Does customer advocacy exist in the B2B world? He believes that, yes, there is. Why is it important?

The articles below may help inspire you to move forward in a way to achieve measurable results, but on this rainy Friday (where I am), it should at least get you thinking that there is more to social media than pushing out corporate messages. Today’s posts for B2B marketers seem to have a negative tone. from B2B Marketing Insider.

After a little wait and some help by people voting up the topic, InsideView was accepted as a speaker at the 2011 SXSW Interactive conference in Austin TX. We believe we have some very compelling content based around the subject of social selling and how to take the creepy factor out of using social media [.]. Conferences Sales 2.0

When you talk about lead nurture, most marketers tend to think in terms of sending useful, relevant content to your users and fans, or personalized, helpful “check-in” notes from customer service and sales reps. This is a guest post by Igor Belogolovsky, Cofounder of  Clever Zebo , a group of  online marketing strategy experts.

In addition, there are prospects that we reach out to through email marketing to help educate them on marketing automation and the benefits of utilizing such a tool. No matter what type of email I am crafting, I always run down a checklist of 5 things before I click the “Send” button. Is there a call-to-action? Customer or prospect?

With it, marketers are able to lower their costs of new customer acquisition, build interest and awareness for their product and services, and help retain existing customers; all in an automated fashion requiring little effort from marketing staff. If he did not open email campaign X, send him email campaign Z. Is he a lead in my CRM?

By doing this, you create a (hopefully constructive) sense of fear – that helps get buy in for change. . Commercial leaders often ask me how they should be thinking about developing the Challenger approach within their organization. Challenger selling is likely a vast departure from the way that many sales people are selling right now.

Periodic communication helps prevent customers from becoming skeptical of the motives of the M&A, as well as the changes associated with the process. Every now and then, we hear of a merger or acquisition gone horribly wrong, taking with it two otherwise profitable companies into oblivion. Share your experiences below.

Read 101 Marketing Quotes that'll inspire you and help you become a success story! In Friday's episode of the Marketing Update on HubSpot.tv, Mike and Karen discussed a number of stories where normal people (i.e. non-marketers) were using or should have used inbound marketing techniques. Advertising for Whitey Bulger. million views.

Because I worked for companies that sold sailboats, I got to prepare new boats for boat shows — experience I later used while working at Varian Associates where I helped get products ready for trade shows. Last summer, while speaking at the AWAI’s B2B Copywriting Intensive, I had a number of women ask me how I got started in B2B.

Use digital media to help your customers tackle obstacles when they come up and in turn gain their trust. SoLoMo makes a great addition to an already solid marketing campaign, but by itself will not save your business. In a recent post, I shared a few tips on how to integrate SoLoMo into your marketing strategy. What do you sell?

The campaign was created to raise awareness and help prevent train related deaths that occur every year on Australia’s public transportation system. With the holiday season upon us, its impossible not to feel bombarded with advertising. Here are the brands who produced the best branded content of the week: Dumb Ways to Die - Melbourne Metro.

The obvious answer, if you’ve not already gathered it, is to build your own marketing system, either with or without the help of a marketing agency. Do you offer any sort of call tracking to help me differentiate my incoming enquiries from the ones you’ve generated ? Sounds great, however it does have some disadvantages.

Right now you may be considering outsourcing your lead generation for various reasons, so here are some tips that will help you consider your options. Outsourced Lead Generation Services That Help You Build A Lead Generation System. The life blood of every business is its ability to generate leads and profitable sales. Nobody wins!

50 Power Twitter Tips to Help B-to-B Marketers Twitter: Steps to Insure Success Adding Social Icons Helps Drive E-mail Marketing Campaigns Whats Your Company Value Proposition? You can hear the entire interview here. Highlights include: What the biggest challenges facing members are. Key issues facing the manufacturing sector.

Advanced retailers source against the channel product bias to help them continue to grow. This is a guest post from Scot Wingo, the CEO of ChannelAdvisor. ChannelAdvisor offers Software-as-a-Service (SaaS) solutions for managing ecommerce channels. Different Ecommerce Channels. Google and Bing) on a pay-per-click (PPC) basis. Diversify.

Our goal is to enable businesses to find work and help their employees, as Mike says, 'go to work clean and come home dirty.' If you help the rest of us by uploading projects you aren't bidding on, we'll stock your account with credits that enable you to download your next RFPs for free. That's what RFPdb.com is all about."

 But like most games, the rules and the parameters are beginning to emerge more clearly in ways that can help marketers use social and digital sharing to optimal effect. Now that two-thirds of adult Internet users are members of a social network ; roughly half of all American adults, it is probably time to understand who shares and why. 

This will give you a list of businesses who have been on your website, and can help you filter them according, well, anything you want. Define what you want to get out of the process, with combined goals – and one ultimate combined goal – how is this going to help us grow the business? Harness your web data. Technology GP

In business, you may choose one provider over the next simply because you have a history with them or because their brand name will help your image. And if it can help with such a small decision, imagine what it could do when comparing providers of much more expensive products or services. by Anna Glushkovsky | Tweet this. But how?

Is your team helping each other, is everyone in the organization encouraging and pressing for excellence? Sales Leadership: Zen and Art of Golf  . Yesterday was a lovely fall day in the Smoky Mountains.  The sky was bright blue, no clouds, the leaves are changing into brilliant colors, the air was warm and I had a 1pm tee time.

What likely strategies and initiatives are in place to help achieve their objectives? Sales Leadership: Improving your Won/Lost Results. Last week I was speaking to a group of executives about improving their Business Planning process by increasing their consideration of: strategic issues, market dynamics and resource/employee development. 

In sales we must set our dreams, and then specific tactical goals that will help us achieve the dreams. The Mental Side of Sales and Leadership. I read a quote once supposedly by Jack Nicklaus: “golf is 80% above the shoulders” and as a bogey golfer I have come to totally appreciate that comment and admittedly it is a problem for me. 

28% utilize Help Desk support *. Back in 2010, the U.S. Army tested a variety of smartphones, including iPhones and Android devices, to identify the usefulness of mobile applications for soldiers in the categories of training, administrative, and operational or tactical. The mobile plans are getting bigger as well. Discuss Distribution.

She has been helping clients get great search results for more than a decade. That’s the key word from veteran SEO expert Heather Lloyd-Martin. SEO is not about creating a website sausage overstuffed with key words and phrases. Of course, this is gospel for me and many content marketers. don’t want people to actually read them.”

What about internships or career placement help? Deciding what college or university to attend isn't a decision prospective students take lightly. Traditional students who attend college right out of high school may spend years coming to this decision. Make Academic Programs and Majors Prominently Visible. Highlight Unique Program Elements.

And, we trained internal thought leaders on how to best use social media to help their clients and provide leadership online. We now are entooled with a clear member onboarding plan, welcome kits to help guide the newbies, and an elegant member invitation process. This was one amazing journey!

have come across two tools for helping you dig deeper and create marketing content that focuses on benefits over features. The second tool for helping you convert features to benefits is the FTB Sales Technique , which stands for Features, Transition and Benefits. Your article with the examples helped me see it clearly.

Take that to your approving manager (hey, if you need to justify your trip, here’s a helpful form ). So, I haven’t talked about Content Marketing World 2012 at all since we announced the dates back in November. It’s been a struggle. So, how did we one-up 2011? If you’ve never seen Marcus in person, here is your chance.

The primary symptom of Assumption is, of course, a slide someplace near the beginning of that pathetic bunch of pages that passes for your 2012 plan, loaded with helpful, arse-covering points like these: Economy will grow at 3%. So did you take my advice and text your 2012 marketing plan to your boss ?  Well, maybe next year.

They aren’t being helpful enough”, they moan. It is snowing in Europe. It’s been snowing for days and the place is shut down tighter than an auto plant in Michigan. m writing this just a few days before Christmas and the news is full of teary people desperately trying to get someplace for the holidays. Really? Way down deep.

And because their customer paid extra for a concept, the agency has no redirect on the error or any place to seek help. Last week we looked at a sad case of Smug Complacent Agency Mail (SCAM) from somebody with an ebook and a great deal of hope. Well who doesn’t like three-dimensional mail from unknown sources? Not this girl! In I went.

Webinars can help with both lead generation and lead nurturing. And finally, send multiple emails for the same event: people are busy and it helps to give them multiple reminders. People often ask me for webinar tips because it’s such an important lead generation and lead nurturing tool. So on with the 10 Webinar Tips: 1.

Instead, they invite us into their decision process, wanting to learn more about how we can help their company. We participate in numerous discussions, always focusing on how we can help our targeted prospects. When it’s appropriate, we even refer other experts and companies who could help our group colleagues with their challenges.

Here’s the good news — Eric is thinking about this and working on a guest post to help us all cut through the clutter. I don’t know about you, but just thinking about Search Engine Optimization makes me dizzy. Occasionally, nauseous. have admittedly done a lousy job promoting this blog with SEO (or anything else!) Digg this!

Pay attention, blog readers: I'm going to let you in on a few of my best kept secrets. In this article, I'll reveal in detail the questions I use when interviewing candidates for inbound marketing positions. All my best interview questions are here for the taking. My Interview Approach. don’t ask all of the following questions during an interview.

This can help you understand buyer behavior better and manage campaigns for separate products more effectively. by Andrew Spoeth Long gone are the days where you acquire a lead and send it automatically to sales. Many B2B sales and marketing teams already have basic lead scoring in place. Individual lead score.  Completing web forms.

Doing so potentially helps build [.]. It’s a common practice on Twitter to mention the source of cited content, most often by including a “mention”, the inclusion of the person’s Twitter name, i.e., @twittername. It’s a great thing to do. You get a chance to not only share great content, but to mention the author or contributor.

Understanding the phase of decision making a visitor is in, is important because it helps you plan for timely nurturing, engagement or sales pitching. Analyzing the time spent by a visitor on different types of content on your website can show, how serious the buyer is and help you pursue the Lead more proactively. Finding Intent.

You will also notice that the +1 button has been added to Google searches to help you and your friends find and share the things you love. After trying multiple times, Google has introduced another attempt to take on Facebook and dominate the social networking scene. Many are saying that this application looks just like Facebook. What is it?

Staying on message doesn’t help if you don’t address what people  really  want to know. The democratization of publishing through the social web is probably the most significant political, economic, and sociological force of our generation. But we have only seen it begin to coalesce into a political force in the past 12 months. Walk the talk.

We are all our own artists and layout editors these days, and with my crummy graphic design skills, I need all the help I can get. Continuing on my post from two weeks ago about my favorite PC productivity tools, here’s another list of goodies. Most are free, all are bargains. Photo/video. For photo editing, though, I like Zoner PhotoStudio.

recent study for the Legal Services Board (LSB) found that the Internet revolution has "yet to reach legal services" The research also found that consumers would jump at the idea of an ‘official' online resource to help them resolve their legal issues. Contact us if you think we can help. Oh dear).

People are funny and I quite love my species–and I think that attitude is our secret AH sauce: we don’t consider the people we pitch to be the enemy that must be fooled into helping our clients.  Image via Wikipedia. Just how do you pitch a blogger? First off, we see if we already know anyone.  Who is spitting mad? God bless her.

For example, if you are new to a subject or industry sector try and find an introductory text that can help you with the terminology. There is no information in the help files on the maximum separation. UKeiG Blog. UKeiG, the UK eInformation Group, is a professional body for users and developers of electronic information resources.

Optimizing a post for search engines and social sharing can help you get more mileage out of every piece of content and increase engagement on your site. Asking visitors what posts they like best or what they’d like to see more of could help you improve time onsite, pages per visit, and bounce rate. How long would you stay?

An extended family both real and borrowed that acts as the Village that is helping me raise my children. And I'm so glad that we've got the wonderful technology of social media to help us share and connect with friends old and new all over the world. Here at Savvy, we are giving thanks, sincerely, for all the good things in our lives.

Adding value to industrial website development and marketing I am going to illustrate my point about part DiY and part professional help by using three real-life examples from my own industrial marketing business. am referring to updating, maintaining and sometimes marketing their industrial websites. Is that a good thing? Take a quick poll.

Your eBook may help people in the Needs Awareness and Due Diligence phases, while your How-Tos or Case Studies might be more helpful in the Consideration/Comparison phase. It’s probably pretty safe to say that the manufacturing sector has generally been a “follower&# in its adoption of online marketing practices.  Videos.

” In other words, Behance aims to help professionals who create original work the opportunity to show that work to a vast audience of potential clients. Furthermore, you can assign “Tags” (aka Keywords) to project that users that can help increase the likelihood visitors will find them in a search. What is Behance?

Remember, content isn’t about you but how you can help your customer or prospect. Do you know where your customers and prospects are spending their time online? Wouldn’t that be an important part of an overall social media strategy to find and engage them? Do you know where your customers and prospects are spending their time?

Even better, you'll find that they contribute information to the wiki that will make you better informed, and help you make better decisions. Also, employees on social media help make your company more transparent and authentic to customers and potential customers. This will build trust, helping you retain and attract customers.

Mi6 is a B2B (Business to Business) marketing agency and network dedicated to helping companies build their brands and develop commercial relationships. Author: Chris Herbert. Audience: R&D tax auditors, Hitech Entrepreneurs, Technology Associations, Government Officials, Policy Makers, and the Media. But what exactly is happening?

Mi6 is a B2B (Business to Business) marketing agency and network dedicated to helping companies build their brands and develop commercial relationships. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Social Media students and enthusiasts. Groundswell is broken down into three parts. ROI of blogging.

Show them you understand their problem and can help them solve it. By Robert Dempsey, Contributing {grow} Columnist. The information density of our world is creating a challenge for every indvidiual and business.  We have not yet reached the Age of Filtering!  The Paradox. Specialization: The Lesson of a Thai Food Cart. Sweet desserts.

Here’s three &# insider&# resources useful to help scrape away the clutter. A helpful tutorial steps through the process with point/click simplicity.  Other Twitter Topics:      The Graying of Facebook       Multiple Account Layering Strategy       Social Media: Not Just for Kids       Email The Scoopdog Team. Welcome!

This year, however, Google decided to help keep things exciting with a couple of new announcements that were covered on this week's episode of the Marketing Update on HubSpot TV. The week before July 4th is a notoriously slow news week. Google's Ban of Co.cc Domains. On Thursday evening, Google banned the Co.cc They even look pretty similar.

It helps to think of your blog as one long story. If you want to gain a larger and larger fan-base, it helps to be aware of popular sentiment. (Guest Post: I’m on vacation, so I invited Tim Handorf to write a guest post. Tim writes on the topics of online colleges and universities. That’s right. Reality TV. Probably not.

Here are 3 major lessons from the lockout that can help you improve your marketing: Be aware of your audience. Don’t put them on hold like the lockout did to the football players, or you’ll impede them from helping you achieve your goal. As marketers, what can we learn from this whole ordeal in the football world?

Once employees believe in the vision of the company and how it can impact their personal self values and help them achieve their personal goals, the reality of building a highly motivated organization will occur. . Business strategies come first. Business development effectiveness is essential  . Sales is a corporate priority.

I’d like to share 3 lessons I learned — in hopes it helps you. This helps the technology firms that read SandHill.com to know of our expertise. We’d like to discuss (your client), especially in light of this new acquisition, and learn how Find New Customers might help. Find a different way in. To:  ABC company.

Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. B2B Lead Generation | Find New Customers Fan of the Month for October 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Antonio Dimitriadis. in Greece.

Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. B2B Demand Generation | Content Marketing does not stop at deal handoff. Shifting Sales Environment Creating New Role For Enablement Solutions . Salespeople need sales enablement tools. What do you think?

Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Just a quick heads up that RAIN Group has just released the third free video in their Entrepreneurial Selling video series. And this one’s a doozey. highly recommend you check them all out.

We help companies fill sales funnels with high quality sales opportunities. I’m a graduate of the University of Notre Dame and my wife and I have three boys. During the week, I’m President of the B2B demand generation consultancy, Find New Customers. Years ago, we started a tradition. Click to play Notre Dame Our Mother.

Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class  lead generation programs. B2B Lead Generation | The Fearless Competitor and James Rogers of Hoovers to appear on SLMA Radio. Being included with such luminaries of B2B. James Rogers, Hoovers.

Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. Speaking at the 140 Conference Long Island. fearlesscomp (Jeff Ogden, President of the B2B Lead Generation  consultancy, Jeff Ogden. Why me? What do you think?

We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. B2B Lead Generation | Another Guest appearance for @fearlesscomp. Jeff Ogden. Sales Lead Management Association (SLMA) Radio has all the top experts in B2B marketing and sales. No sign-up needed.

We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. In 24 months, 8 out of 10 (or more) “Cloud&# companies will be out of business. You heard it here first. Most are goners. First in get the easy money. Who will survive? What do you think?

He’s an expert in demand generation who helps companies increase the flow of qualified sales leads. While we’ve been publishing regularly on every weekday morning at 11am ET/8am PT, next week Fearless Competitor is taking a hiatus. Going on vacation with the wife and kids. Fearless Competitor returns Monday, August 2, 2010.

Find New Customers helps business develop and implement programs to drive more sales leads by improving the way they find and acquire new customers using best practices in lead generation. How can you engage prospective buyers? What if you could give them a short presentation, without actually being there?

As you probably know, Marketo is the sponsor of How to Find New Customers. They are my business partner. And they are one of the fastest-growing companies in the USA. How did they do it? highly recommend you watch Jon Miller, their VP of Marketing share the Marketo Secret Sauce for Lead Generation. Everyone in marketing or sales should see this.

Jeff Ogden is President of Find New Customers , “We make lead generation simple.&#  An expert in B2B demand generation , he helps companies implement programs to find and acquire new customers. LeadSloth had a very interesting post on the benefits of marketing automation. Where Do the Revenue Increases Come From?

There's no reason why you can't have your team (or your entire company) help you produce those five articles a week! What will your strategy be to make sure you have even more authors helping you out? Business blogging is a key part of any inbound marketing strategy. But who should be producing that content? It shouldn't be.

Writing for video and print are different but it's a helpful exercise to imagine a nightly news anchor reading the story aloud. I'm bored. I've read one too many customer case studies that just don't try hard enough. The latest offender: a feature on a frequent flyer in an airline inflight magazine that will remain nameless. The back story.

If what you’re representing is a duff product or service OR its in a saturated and commodity market that your struggling to win business in AND where few customers want what you have to offer, then no course, training or advice is going to help you as you’ve got to completely reinvent that business or yourself. Stand out. Review

Maksymiw, who helps support a content creation team of 25 staff writers and a dozen freelance contributors, recently took some time to talk with us about her favorite tools, the importance of sticking with your core mission, dodging bandwagons, and more. Newsletter subscriptions have risen from 200 to 11,000. Via marketeer.kapost.com.

Even though your prospects and customers are busy with the holidays, knowing how they spend their time can help you to develop targeted content marketing that gets their attention. by Maria Pergolino For many, the holiday season translates to shopping, socializing and stress. 1.    Incorporate your branding. 4.    Encourage social sharing.

It also helps me focus my thoughts when I know I'm writing for my blog as well as for the discussion. And you'll find you have people reading your work, helping you with resources and links to do the work you're doing now. Responding to dlh_downunder. The whole point isn't to *add* online writing on top of everything else you do.

While visits to both candidate webpages were about equal, the study concludes that Brown’s use of social media helped drive his election in several ways, including boosting name recognition both in Massachusetts, and out (which helped fundraising). What could have caused this amazing turn of events?  Brown did not have one. Digg this!

I've helped a lot of people get started with page-level testing, and the results are always interesting. Most people who do A/B testing do it modestly, testing only one variable at a time. They test headlines, images, button text, and other important page elements that are crucial to conversion. This makes sense. Connect with HubSpot

Working in phases like this not only helps a shopper feel less overwhelmed with a detailed checkout process, but it enables you to capture critical lead nurturing information that, should the shopper abandon their shopping cart, lets you recover the sale through automated email offers. Awesome! Buy Now! My login information? Sound familiar?

Though this is a very time-consuming activity, it helps you increase brand awareness and drive happy reviews. Despite the technical difficulties we experienced at our biggest webinar— The Science of Facebook Marketing —many of our attendees' questions didn’t revolve only around sound issues. Takeaway: Think Content.

think the chart below makes that clear, especially as in the report excerpt it’s announced as “evaluating the use, difficulty and effectiveness of various lead generation channels, to help you identify your optimal, multichannel mix” Is content (marketing) a channel? How important is content marketing for lead generation?

Not only does it help you work within a process that ensures you’re not missing any steps, it also reminds you to never stop learning. I was once at a meeting with a prospective client (who subsequently became one!) in which we discussed the importance of strategy in B2B marketing. “Is that the case? You use it!

The reasons for this should be self-evident and if they are not, I can’t even begin to help you. Image by atduskgreg via Flickr. What I am writing here is not a reaction to the great posts that Chris Abraham wrote recently here at Biznology: How to pitch a blogger and How NOT to pitch a blogger. Don’t get me wrong here. Don’t get belligerent.

If that sounds like you, our 11 step program will put you on the path to creating a book that changes the world for 1000s of targeted business readers who need your help. Again, an objective look through Amazon.com listings will help you with this exercise. Great business books do change the world. You can see their book covers here.

Using value marketing tools, users can be presented with tools that help them to analyze their opportunities, and obtain more personalized and intelligent advice. Better competitive advantage was gained by helping the customer set the strategy and agenda, versus involvement later in decision process, such as responding to RFPs.

Just as the Internet is now doing to help us separate the wheat from the chaff. That bloke Nicholas Carr is at it again. Back in 2004, he penned the Earnest favourite ‘ Does IT Matter ?’ A fine piece of business writing, it stoked the ire of the tech world at the time. In short, IT should be viewed as a utility. Nicholas Carr's new book.

found hundreds of resources out there to help you manage the digital end game, but here are just a few to give you a flavor of this emerging industry: Several services will contact loved ones (or hated ones) with emails when you die.  “Here it is. I’m dead, and this is my last post to my blog.&#. What happens with this community?

Apparently they retained marketing firm Low and Tritt to help them with advertising and promotions in a tough economy.  Welcome to the world’s first hyper-interactive, cross-country, super-charged blog. 7, at noon Eastern time. I will be his guest. Then on Thursday, Steve will contribute his own perspective in a guest post on {grow}.  Hmmm. .

was recently working with a lawyer who wanted some help generating leads from his website. From his perspective, he needed to know a lot in order to be able to help his potential clients, so why not ask them all of upfront? At HubSpot, we use longer forms to help our sales team manage the volume of leads they receive each month.

One of the most popular diagnostic tools available through CCC membership is our Coaching Pulse Survey , which helps member companies gauge the effectiveness of the current coaching taking place within their service and support organizations. Using this tool, companies can: measure the overall coaching culture. How are you improving it?

On a similar vein, Anheuser-Busch creates a shadow cabinet that mirrors the roles and responsibilities of the firm’s executive strategy committee to help develop a firm-wide perspective on strategic issues. This is a guest post by Marika Krausova of the Communications Executive Council, our sister program for communications professionals.

As sure as you are reading this you have been in a meeting where someone whips out a spreadsheet with a list of 30 or more items on it that just seems to be “all over the place” and its clear that you are going to need to spend a lot more time than the planned 60 minutes helping them prioritize that list. What if there was a better way?

Bomb: Help the F-Word craft the message they need to sell it up the food chain and to the P-Cube without requiring them to learn all sorts of confusing details someone might ask about.  Here is a diagram that is somewhat helpful in putting together the whole P-Cube, F-Word, C-Suite world. To win here you need F-Bombs.  Simplify.

They said they actively reach out to those customers, by DM’ing them on Twitter or sending them an email if they can, to help rectify the complaint. L ucky me! Last week I was invited to host a Social Media Club of D.C. event and let my true nerd flag fly. My task? In the hot seats were three very tech-savvy people from D.C.’s

How many times have you heard it said that social media can help your company? Written by Ryan Connors. All you have to do is learn a few simple tricks about tweeting and likes and soon enough you’ll be living large. Better yet, just pay Mr. or Ms. Confidence a small fortune to do it for you. See on socialmediatoday.com.

How many times have you heard it said that social media can help your company? Written by Ryan Connors. All you have to do is learn a few simple tricks about tweeting and likes and soon enough you’ll be living large. Better yet, just pay Mr. or Ms. Confidence a small fortune to do it for you. See on socialmediatoday.com.

You might disagree with me on this one, but I believe that labeling things can help us gain awareness of the world around us. It's only after we've placed something within a framework that we can seek to "think outside the box." That being said, it's really tough to put a label on yourself or imagine how others perceive you. A) Yes B) No.