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  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 23, 2014
    [Help] The Future of Social Marketing Automation is Here (And Improving)
    'by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Roz Lemieux, CEO of Attentive.ly, a social behavior platform that helps modern marketing organizations predict how customers and supporters will behave – even what they might do or buy – from social data. Impressive. July 24 at 2 p.m.
  • SAZBEAN  |  FRIDAY, APRIL 25, 2014
    [Help] Understanding Facebook Boosted Post Metrics
    Either the boosted metrics didn’t include some of the stats, boosting the post helped increase the organic reach and engagement, or the post received an unusually high number of engaged traffic from some of the people who saw it (remember that when someone likes a post, their network sees that they liked it, at least for a short time period).
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 13, 2011
    [Help] Manufacturers: How to Succeed in Social Media Using Content Curation
    recently read a guest post from Neicole Crepeau on Convince and Convert site that outlines things to help you be successful at content curation. One long-term strategy that folks sometimes overlook is that of leveraging content curation as a way of building followers and “expertise standing &# in your field. The “go to&# guy.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Help] Seeking Corporate Gifts for Your Nonprofit? Think Outside the Box
    Companies and their employees are more willing to get their hands dirty and volunteer their time, both personally and professionally, to help organizations make a bigger impact. Your organization can help the company''s business goals. ” Thousands of students have attended and millions have joined the movement. nonprofit
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 10, 2014
    [Help] LinkedIn’s New Content Marketing Score
    The social media giant is rolling out two new features to help small businesses improve content marketing. The second concept lists Trending Content, which will help you write about topics that are of interest to your target audience. 'Do you ever wonder how effective your LinkedIn content is at reaching your target audience?
  • BIZNOLOGY  |  FRIDAY, MARCH 15, 2013
    [Help] Listening Online Isn’t A Lost Art, You Must Find It
    Having a realistic view of what is going on will go a long way to helping us behave more appropriately in the online world. Photo credit: Wikipedia. Fortunately, there is a never-ending font of information to feed this terrible habit of mine. Of course, I say fortunately for me. Did I just see a drone in the distance?!) So It’s simple.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 3, 2013
    [Help] The Four Biggest Content Marketing Pain Points
    Her passions include bringing a fresh point of view to everything she does and helping organizations take their programs to the next level. Brands face multiple obstacles when organizing the content function. Brands  identify multiple pain points when dealing with content strategy and the execution of content marketing programs.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2012
    [Help] 11 LinkedIn Marketing Gems You're Missing Out On
    Use the data available in Group Statistics to help refine the targeting of your advertising and marketing campaigns. Think of it as an inside look on a focus group that can help you inform your marketing personas and campaigns. As such, it'd be helpful to import them into your CRM, no? 277% more effective , in fact. Subgroups.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MARCH 12, 2014
    [Help] B2B E-mail Marketing Pro-Tip: Understand Your Sales Cycles
    When a prospect fills out a landing page form, ask for information that will help to put them in an appropriate buyer persona segment so that subsequent emails will be more relevant and helpful. 'Artillery B2B Marketing Blog > The Forward Observer. Email marketing is more scalable (and less intrusive) than telemarketing.
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 17, 2013
    [Help] Suit Up, Stand Up, Sign Up: A Sales Mantra
    The website helps people find babysitters, nannies, childcare and senior home caregivers. 'Time is vitally important to the success of a salesperson—time to research prospects, time to hone the sales pitch, and time to communicate with potential clients. Used to be lucky if you had an email to go on”. Meetings can keep reps from their jobs”.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 13, 2014
    [Help] 15 of Our Favorite B2B Content Marketing Tips
    Keeping an eye on metrics such as reach, sentiment, engagement, and conversions will help determine if your initiatives are on the right track. Setting KPIs before kicking off a content strategy will help determine if each piece of content being created is living up to expectations defined by these goals. '“Content is king.”
  • HUBSPOT  |  THURSDAY, NOVEMBER 29, 2012
    [Help] How Even YOU Can Master PPC Campaign Management [TEMPLATE]
    That’s why PPC is such good business for Google, which still generates 96% of its revenue through advertising -- because marketers know when they invest in PPC properly, they can get pretty close to guaranteed placement in the SERPs and help you generate leads. They contain formulas that will help you in subsequent steps. Handy, right?
  • ANNUITAS  |  THURSDAY, APRIL 17, 2014
    [Help] Common Pitfalls in Demand Generation Strategy
    Do you have the right people (both internally and externally) to help you execute your strategy? 'The word “strategy” is so over-used these days. No doubt about it we all want to have ground-breaking strategies , be thought of as strategic thinkers, and win awards for our companies or agencies with our strategy of the year. Sound familiar?
  • PAUL GILLIN  |  THURSDAY, OCTOBER 3, 2013
    [Help] Bidding Fond Farewell to BtoB Magazine
    I’ve helped judge its Social Media Awards for the last four years and also contributed to the annual Interactive Marketing Guide since 2010. 'I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. Related articles.
  • LEADSLOTH  |  MONDAY, JULY 12, 2010
    [Help] Hubspot Review
    Jep Castelein is the founder of LeadSloth, a firm that helps technology companies find untapped revenue in their marketing databases. UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! Marketing departments at mid-size companies.
  • CONVERSIONATION  |  SUNDAY, FEBRUARY 3, 2013
    [Help] Successful Social Business Pilot Projects: Benefits of Starting Small
    Social business pilot projects and smaller test cases are not only great ways to break through the clutter of the hype but also help making purpose and benefits tangible and understandable for those involved. History has a tendency to repeat itself. This post makes the case for social business pilot projects.
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2011
    [Help] 5 Commonly Held Social Media Myths.Busted!
    Or is it simply a call-to-action that will help you reach your business goals. Dan’s latest data indicates that using “Please ReTweet” in Twitter messages helps. Ever since I first learned about Zeus and the magical world of Mount Olympus, mythology has piqued my curiosity of the human mind. Twitter is a link economy.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, AUGUST 18, 2010
    [Help] Evaluate Your Marketing Campaign With Analytics BEFORE You Launch It. (Part 1 of 2)
    Marketing Analysts are able to use your company’s data and secondary data to help define your target market and opportunities to ensure you are reaching the right audience to meet your business objectives. Megan Jasinski. Marketing is a marathon, not a sprint. We’ve all been there before. I have this great idea for a marketing campaign!
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Help] Electricians are SHOCKED! Limited Social Media Equals Unlimited.
    If you’re a contractor, take a look at his tips to help improve your site. If there is an emergency, they want help to come from nearby and as soon as possible. Customers think you will also find them helpful to your clients. Limited Social Media Equals Unlimited Business Today we have a guest post by Marc D. Directory. Look
  • HUBSPOT  |  FRIDAY, FEBRUARY 7, 2014
    [Help] Is Your Ego Hijacking Your Content Marketing Strategy?
    Even Silicon Valley visionaries are looking for ways to detach themselves from the onslaught of interruptions they themselves helped create. Is your content helping people and leading to actual sales? 'There''s a lot of talk about "mindfulness" these days. As content marketers, it can be hard to know what to make of this reality.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, DECEMBER 12, 2012
    [Help] 5 Steps the Internet Buyer Goes Through
    Once prospects realize that something needs to change, they’ll start looking for products, services or methodologies that can help them meet goals. In this stage, you can help the prospect narrow down solutions and put yours in the forefront. Identifying the Problem (or the Opportunity). Perhaps your phone call is the trigger event.
  • HUBSPOT  |  MONDAY, APRIL 23, 2012
    [Help] 7 Lead Gen Opportunities PR Pros Should Seize
    But brand marketers actually have a lot of opportunity to help their marketing team generate and reconvert leads. For example, our branding team worked with our social media team to create a Texts from Marketers campaign to help generate more leads. Most people don't think of PR professionals and brand marketers as lead generators.
  • HUBSPOT  |  THURSDAY, OCTOBER 18, 2012
    [Help] Why Thank-You Emails Are the Untapped Gold Mine of Email Marketing
    Recipients anticipate transactional/thank-you emails because they help them complete an action. As we already mentioned, one of the key benefits of emails is that they get forwarded and shared, helping your content reach a brand new audience. So what's the marketer's equivalent to transactional emails? The Benefits of Thank-You Emails.
  • SALES CHALLENGER  |  MONDAY, JUNE 17, 2013
    [Help] Overcoming Sales’ Unpredictability
    This year is the first time we’ve truly come to appreciate that fact, in our work on understanding the type of climate sales leaders and front-line managers need to create to help sellers succeed in this highly variably environment—one we’re calling “guided rep judgment”. This is how we won. What do we mean? We built scorecards. Insights.
  • SALES CHALLENGER  |  TUESDAY, MARCH 5, 2013
    [Help] Why Solution Sales is Fading Away
    When we analyzed 5000 B2B customers, we found the single biggest opportunity we have is using the sales moment not to diagnose, but to teach customers something new about their business , and ways in which we can uniquely help them. For the past twenty or so years, many companies have pursued a solution sales strategy. Reasons for Demise.
  • BIZNOLOGY  |  FRIDAY, JUNE 13, 2014
    [Help] Getting better brand value from “Big Data” – the Eternal Struggle
    Smart use of “Big Data” can help us learn more about customer attitudes and habits, but to create a benefit and/or new offers that will truly astonish and embrace customers, one has to drill down to find those emotional drivers that will make a company/product/service brand really stand. The Recession contributed to this fixation.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JULY 2, 2014
    [Help] Should You Centralize or Decentralize Your B2B Marketing? Yes You Should.
    As the local marketer at the far end of this well-meant scheme I invested countless hours figuring out how to get around the stuff I didn’t like and how to get someone else to pay for the bits that were helpful. 'This was originally published on February 12th, 2014 on the Canadian Marketing Association blog. Act Local.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 12, 2014
    [Help] Twitter Truth #2: Sometimes You Need to Shut Up
    So is shutting up when there is simply nothing helpful to say. 'Last week we looked at some recent Twitter escapades that had in common the mistaken belief by marketers that Twitter has something to do with them. This backfires rather a lot. Another thing that often ends badly is saying anything at all. Even if it’s Christmas.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 15, 2013
    [Help] How Xerox is Supporting Editorial Advocacy with Healthbiz Decoded
    HealthBiz Decoded’s infographics help support media attention and traction to position the brand as a news source. 'by Amanda Batista | Tweet this How do you build believability for something that nobody knows you do? That was a big question the team at Xerox asked themselves this past February. And that’s what Xerox did. Influencer gap.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Help] The Future of Digital Marketing is Already Here
    This is also where marketing automation platforms often come in, helping marketers begin to automate and orchestrate these myriad touch points to drive maximum results and build enduring relationships. 'Author: Mike Stocker Today, the needs of all marketers are converging, creating a common set of goals. ITjsb22-EwQ&feature=kp.
  • HUBSPOT  |  WEDNESDAY, MAY 14, 2014
    [Help] How to Sell Your Boss on a New Marketing Strategy
    If the help you need is dependent on additional resources, it’s important that you do your research on this aspect before meeting with your boss. Ask yourself: Who can help us do this? Things like this will help. 'This post originally appeared on the Insiders section of Inbound Hub. hate talking on the phone. do the same.
  • LEADER NETWORKS  |  WEDNESDAY, JANUARY 11, 2012
    [Help] Online Community Decision: Public, Private or Hybrid?
    We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. Your organization has decided to develop an online community to serve your customers. Congratulations! This is an important step towards building a social business. Access is determined by the member's role.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 4, 2011
    [Help] The Sociology of Social Media: TED TV Talks
    Here are some of the great talks that will help you learn more about new ways to use traditional media and innovative ways to bring more to the digital sphere – and the sociology that’s evolving. Learn how founder Jimmy Wales helped to create the amazing new media giant from this talk. Forget drugs, booze and rock and roll.
  • WRITING ON THE WEB  |  TUESDAY, MARCH 29, 2011
    [Help] Marketing with Videos: What’s Wrong with the Script?
    Repetition helps carry home a message. Blog World Videos: How blogging helps build businesses. I was shocked to read some sample scripts for video commercials being filmed at the studios of iMotionVideo last week in Orlando. People are still confusing features and benefits in their marketing messages. They try to say too much.
  • WRITING ON THE WEB  |  MONDAY, JULY 19, 2010
    [Help] Content Creating Processes: Do you know too much?
    Focusing my speech and presentation on one clear objective, will help keep me on target, and will help the audience learn. Have you ever felt like a secret agent who knows too much? Hopefully, you’ve learned what to share and what not. One clear message, that leads to an action, a shift in thinking. Write to teach and persuade.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Help] I Ditched Marketing and Hit the Sales Floor for an Hour. Here's What Happened.
    During the roleplay, he said this: "Our website is primarily there to help generate leads, but we have no real way of measuring its success." It made me really appreciate the level of control I have with blogging, and wonder how I could do my job better to help reps do theirs. 'As I type this, my brain is in overdrive. Chad stopped me.
  • THE ROI GUY  |  THURSDAY, APRIL 18, 2013
    [Help] It Just Takes Longer. Your Sales Cycle in 2013?
    Quantify the pain , helping to uncover new issues, prioritize opportunities and quantify the “cost of do nothing” Why Now? To help overcome this challenge, marketing and sales can work to improve engagements, content and tools in order to facilitate a quicker buying decision. For more information, click here.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 22, 2010
    [Help] Social Media Overload — Thoughts on Hitting the Wall.
    I’m living proof of the amazing benefits of this platform if you approach it in a spirit of authentic helpfulness. The idea for this post came when I was tossing about in bed feeling guilty for not following through promptly with some Twitter friends who had asked for help. How to save time blogging. Build a community. Digg this!
  • B2B MARKETING TRACTION  |  THURSDAY, DECEMBER 20, 2012
    [Help] Infographics – Why You Should Add this Tactic to Your B2B Marketing Plan
    If you need help telling your story, in infographics or other media, please contact us at New Incite today. We are here to help you succeed! I’m very enamored with Infographics as a B2B Marketing tactic , and last week in my post 6 New Ideas for Your 2013 Marketing Plan I recommended this tactic (4. Let’s face it.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 9, 2012
    [Help] How To Blog: Finding Your Blog Voice
    systematic approach helps readers understand what they are going to get and when. If you need help defining your blogging voice or getting started in blogging or social media, contact Jennifer Beever at New Incite today. Identifying the voice of your blog can be tricky. What is the “voice” of a blog? All of the above?
  • B2B MARKETING TRACTION  |  WEDNESDAY, OCTOBER 20, 2010
    [Help] Social Media: Leverage Technology, But Be Human!
    My  presentations on social media are intended to help people manage their time investment in social media so they see a way to participate and get results. In a blog post long ago, Chris recommended a ratio of 12:1 for helpful, outward-focused tweets to self-promotional tweets. Tweet. No, no, no! Astounding! ” I love that!
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, APRIL 13, 2011
    [Help] How to Write a White Paper from Scratch: Part Three—The Design
    Charts and graphs – In your research and writing, you may have come across data that would help make your point visually. Additional (credible) voices will make your paper stronger and help validate the points you are making. We’re now half way through the white paper creation process. It just won’t happen. Let’s get started.
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, AUGUST 17, 2012
    [Help] Effective Marketing Isn’t Easy — Or Cheap
    It means when you do call someone who has real marketing know-how and a solid track record, that you aren’t surprised when that person has to charge to help you get the results you want. For years links have been the holy grail of SEO. So, the race was on to get links — any kind of links. Those days are now over.
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, AUGUST 17, 2012
    [Help] Effective Marketing Isn’t Easy — Or Cheap
    It means when you do call someone who has real marketing know-how and a solid track record, that you aren’t surprised when that person has to charge to help you get the results you want. For years links have been the holy grail of SEO. So, the race was on to get links — any kind of links. Those days are now over.
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Help] 9 Quick Ways to Take Your Blog to the Next Level
    These resources can help: Getting Started With A/B Testing. Here’s the thing though: Boosting a page from a rank of, let’s say, 100 to a rank of 99 isn’t going to help you much (since the majority of clicks on search engine results pages go to the top few spots). Section 1: Calls-to-Action. or higher ! FAQs].
  • ENGAGE  |  THURSDAY, MAY 15, 2014
    [Help] “Read Two Blog Posts and Call Me in The Morning”
    When a major study comes out or there’s some new health controversy that has everyone buzzing, I look to doctor blogs to help me sort through all the details and get the complete story. Doctor blogs help to do just that. They help consumers decipher health messages. They help establish doctors as thought leaders.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2011
    [Help] 25 Must-Haves for a Remarkable Website
    Be more helpful than flashy. The internet has fundamentally changed the way people learn and shop. business website is the central component of reaching potential customers, educating them, and convincing them to buy. After all, a company’s website is its virtual storefront. What are these key elements you ask? Tweet This ].
  • B2B MARKETING MENTOR  |  MONDAY, JULY 1, 2013
    [Help] How HubSpot Nurtures Leads
    Regardless of what you call it, this strategy can be a powerful lever to help you quickly move more leads through your pipeline and scale your marketing efforts. We’re constantly working to figure out how to drive the best results and how we can help our customers do it easily and effectively. Look at an Effective Campaign.
  • VIEWPOINT  |  TUESDAY, JANUARY 21, 2014
    [Help] Taking away a marketing manager’s excuses!
    Marketing automation also helps in this process. 'I was sitting in a meeting of marketing and operations people when I worked at Inquiry Handling Services (long ago scooped up by Harte Hanks). listened to excuses about a series of initiatives we were undertaking. They don’t want to. And the two are often tied to each other. You’ll find a way.
  • HUBSPOT  |  MONDAY, MARCH 12, 2012
    [Help] 9 Excellent Examples of Brands Using Facebook's New Page Design
    And remember, you can fill in milestones for past events, too, to help tell a chronological story about your company's growth. It's been about a week since Facebook launched the new design for brand pages (along with some slightly new rules and capabilities). If you haven't set up your new Facebook page yet, not to worry. Cool Cover Photo.
  • HUBSPOT  |  THURSDAY, MARCH 8, 2012
    [Help] 7 Components That Comprise a Comprehensive Brand Strategy
    So to help you rein in what many marketers consider more of an art and less of a science, we've broken down seven components of a comprehensive brand strategy that will help keep your company around for ages. And it can seem disheartening until you realize it is helping you improve your brand in the process. Play the word game.
  • WRITING ON THE WEB  |  THURSDAY, JANUARY 30, 2014
    [Help] Blog to Book: The Secret Behind Expert Ebooks
    There are software programs that will help you do this. Or you may need an ghost writer to flush out the best posts, polish sentences, and help create the book for you. They’ll never have the time unless they find ways to repurpose what they’re already doing and get a writer/editor to help.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, DECEMBER 28, 2012
    [Help] The 25 Best #SaaS and #Sales Blog Posts of 2012
    Tools That Help You Close Deals – [link]. It was a great year for Social CRM, Social Selling and the world of SaaS. We’ve collected a bunch of great articles over the course of the year so we wanted to share the the top 25 blog posts from 2012. Any others we should add to the list? Leave them in the comments. How Social Is B2B?
  • FOLLOW THE LEAD  |  TUESDAY, JULY 2, 2013
    [Help] 7 paradoxical sales principles
    But a new article on ZoomInsights can help. Jill makes some really good points that can help you get bigger contracts, speed up your learning curve, differentiate your offering and generally enjoy greater long-term success in sales. 'Things are not always as they seem to be, especially when you’re a sales rep. Check it out ! Sales
  • HUBSPOT  |  WEDNESDAY, JANUARY 29, 2014
    [Help] Before & After: 6 Beautiful Website Redesigns [SlideShare]
    And if you do decide to go that route, this planning kit can help you get going.). With the help of HubSpot Certified Partner media junction , Checkpoint Consulting was able to pull together a brand new look and feel for its website. Now the site has a much more modern look and a better UX to help catch visitors'' attention.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 10, 2010
    [Help] 5 Ways to Prospect for New Business on LinkedIn
    With an executive from every Fortune 500 company represented and an average household income of over $100,000, LinkedIn is a perfect place to prospect for decision makers in the industries you want to sell into as well as a prime destination to make alliances with other businesses and professionals that can help grow your business.
  • BUYEROLOGY  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Help] The 4 B’s of Buyer Experience Innovation (2nd Rendition)
      Buyer Experience Design can provides the guidance needed by executives to design the right composition of these new approaches that will help their organization deliver extraordinary buyer experiences. Image via Wikipedia.   Creating a new way of thinking that transforms the company that is in harmony with its buyers.
  • INBOUND SALES NETWORK  |  THURSDAY, JANUARY 12, 2012
    [Help] Where Did All Your Customers Go?
    This means that instead of creating content that focuses on who you are and why you are different, you need to create content that helps educate your prospects. Marketing needs to define the interest and needs of your prospect at each stage and generate content that helps address these needs. Business growth has come to a halt.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 13, 2013
    [Help] The Radiohead Guide to Branding Excellence
    Follow through by actually doing it and allowing your team, fans, clients, and stakeholders to join and help you during your “human” moments. 'By Christopher Craft, {grow} Community Member. Radiohead’s masterful management of their brand is a blueprint for excellence. They record creatively. They market creatively. They distribute creatively.
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 16, 2012
    [Help] 2012 #Nifty50 Top Men in Technology on Twitter
    With this in mind, we are proud to introduce the #Nifty50 Kids project , which aims to bring cutting-edge technology to underprivileged kids throughout the country in order to help better prepare them to become our business leaders of the future. By understanding their needs and helping them instead of selling to them, you have created value.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 8, 2011
    [Help] The Trojan Horse social media marketing strategy
    Was he being authentically helpful?  The Greek tale of the Trojan Horse is among the most well-known stories in history. After an unsuccessful 10-year siege, the Greeks constructed a huge wooden horse, and hid a group of brave soldiers inside.  The Trojans received a thoughtful departing gift but there was surprise inside wasn’t there?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 27, 2011
    [Help] What PR Pros Can Learn from The Huffington Post
    To that end, we issued a press release about a new product feature designed specifically to help marketers comply.  by Joe Chernov | Tweet this The Huffington Post built a media empire on the back of the digital zeitgeist.  For the sake of comparison, Newsweek sold for $1. Was Newsweek’s writing $299,999,999 worse than The Huffington Post’s? 
  • PUZZLE MARKETER  |  TUESDAY, APRIL 3, 2012
    [Help] Being Busy is Not Being Productive
    It’s not helping. One of the most misleading but commonly held beliefs is being “busy” means that you’re being productive and accomplishing a lot. The problem is that the busy work for most people isn’t focused on the things that need to be done. It’s just that, busy work. can’t make phone calls?
  • HUBSPOT  |  FRIDAY, AUGUST 26, 2011
    [Help] 4 Ways to Use Email to Increase Followers and Expand Social Media Reach
    Email subscribers can be ambassadors for your brand, helping you gain new social media fans and followers spread your content far beyond your existing audience. That way, even your employees’ personal email communications can help grow your social media audience. Include 'Follow Us' Buttons. Add Social Sharing Buttons. clicks.
  • EVERYTHING TECHNOLOGY MARKETING  |  TUESDAY, DECEMBER 8, 2009
    [Help] Fixing the Crisis in Marketing
    This approach helps marketing not only remain relevant in today’s organizations but provide visibility into the value it provides to the company, aligning with the needs of the sales organization, and reducing the cost of marketing while increasing performance ( [link] ). How are you managing marketing in your organization
  • BLUE FOCUS MARKETING  |  THURSDAY, AUGUST 22, 2013
    [Help] Top 5 Mistakes In Content Marketing
    Sharing helpful content with a prospect will help them remember you for a day, but encouraging them to connect can forge dynamic long-term relationships and brand advocacy.  'Last fall on the Networking Exchange Blog, I presented a 10-step blueprint for building a successful content marketing strategy.  No plan, no value.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 11, 2012
    [Help] 18 Tweetable Moments From Content Marketing World 2012
    Be helpful. Hanging with C.C. Chapman , Jay Baer , Mark Schaefer and Jason Falls at Content Marketing World 2012. have finally caught up on my sleep and regained my strength from the intense and information-packed Content Marketing World 2012 in Columbus, OH. The difference is that content marketing is so core to the entire business. Cmworld.
  • FATHOM  |  MONDAY, JULY 28, 2014
    [Help] Identifying A Target Audience for Manufacturers
    Tracking the level of engagement can even help give you an understanding of whether your messaging is catered to the right crowd. Answers to these questions can help you determine what type of tone/language to use in your content. To help you answer the five W’s, use every tool at your disposal. It just won’t work. Quality?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 27, 2013
    [Help] Sales Prospecting Perspectives Weekly Recap - Week of September 27, 2013
    In the meantime, take your Friday lunch break to read through some great links that will help you become better marketers and salespeople! All this has helped Megan, and dozens of others, uphold a successful marketing strategy. 'Happy Friday! Why is it always taboo to use humor over the phone with CEOs? They’re people too, after all.
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 24, 2013
    [Help] Tell a Story to Sell a Product
    Your customers want to know your product or service will help them. 'You’re sitting in a stuffy meeting, trying desperately to pay attention to the presentation instead of running down your list of daily to-do’s. You’re mentally drilling down on item 7, when all of a sudden the presenter has your full attention!
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 24, 2013
    [Help] 8 Ways to Build Successful Business Relationships
    Remember how much that helped you when it came time to study for a test? 'The key to success is knowing how to build and maintain relationships. We talk a lot about our customers, but it’s important to also not neglect your vendors, employees, and even your competitors! The key is to give, share and support, not just take or receive.
  • LEADERSHIP  |  FRIDAY, AUGUST 15, 2014
    [Help] Interesting Infographics: Craft A Social Selling Routine In 30 Minutes
    As a result, this routine can provide B2B professionals with much help in lead generation, while enhancing their engagement with customers. 'Social selling is crucial for impelling purchasing decisions – so where do you begin to create a social selling routine? And why do you need one to begin with? Step 1. Step 2. Step 3. Step 4. Step 5.
  • HUBSPOT  |  FRIDAY, DECEMBER 23, 2011
    [Help] 7 Content Angles to Unhitch You From a Blogging Rut
    For example, if you've just written a new whitepaper or ebook and one section can stand on its own, republishing it on your blog with a link to the whitepaper/ebook not only gives you some quick and helpful content, but it can also drive more downloads of the long form version. You're full of insights, experiences, and opinions. The FAQ Post.
  • B2B IDEAS @ WORK  |  FRIDAY, OCTOBER 29, 2010
    [Help] Character Study: Chiquita Banana
    Along with a certain famous hat, it also helped cement Chiquita’s iconic ad character status, even after the character itself was re-conceptualized as a human woman in 1987. ” As informative as it was catchy, the jingle went a long way toward familiarizing Americans with what was, at the time, still considered an exotic fruit.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 11, 2013
    [Help] Google Study: When 70% of Mobile Searchers Call, It’s Time to Focus on the Phone
    m here to help you.” 'A new study of 3,000 US smartphone users, conducted by IPSOS on behalf of Google, has revealed some important data about how having a way for your customers and prospects to reach you is critical in the age of the mobile phone. 70% of mobile searchers call a business directly from search results. Don’t be that brand.
  • DIGITAL VOICES  |  TUESDAY, AUGUST 21, 2012
    [Help] Branded Content Curation Strategy for B2B marketers using Scoop.It
    In previous blogs, I’ve explored the importance of content generation for attracting site visitors and encouraging repeat visits (see Keep your content rich, engaging, and fresh to help SEO and ensure repeat visits ). Today, I’d like to talk a bit about content creation’s cousin, curation. Scoop.it Results?
  • DIGITAL VOICES  |  WEDNESDAY, FEBRUARY 15, 2012
    [Help] Mobile Apps vs. Mobile Web – I don’t care how you get here, but get here if you can!
    Use the barcode scanner to instantly get product details, reviews and video reviews, particularly helpful for parents. The mobile web is blowing up. If you’re alive and breathing air you know this – you see it all around you. We use our smart phones and devices constantly. We download coupons, view product information and videos.
  • B2B INTERNET MARKETING STRATEGIES  |  WEDNESDAY, OCTOBER 13, 2010
    [Help] Cloud Marketing Triggering an Application Land Rush
    As HootSuite’s CEO, Ryan Holmes, put it, “We’ve seen overwhelming demand among Internet marketing professionals who need an application like HootSuite to help them develop an organized, team-based approach to handling social media. We’ve been able to focus nearly all of our development effort on functionality that adds value for our users.”.
  • THE CRAP REPORT  |  FRIDAY, MARCH 12, 2010
    [Help] Point – Counterpoint: Using Calendar Invites for Lead Gen
    To me, using calendar invites for prospecting’s sake is akin to Jim Malone’s strategy to helping Eliot Ness capture Al Capone from The Untouchables.  So as I was perusing my TweetDeck the other day, I saw that my buddy, appointment setting guru Mike Damphousse wrote a blog entry last week that I missed (sorry about that pal!) 
  • E-QUIP  |  MONDAY, JUNE 27, 2011
    [Help] E-Quip Blog: Adding Margin to Your Work and Life
    You might find my " Time Tracker " helpful in this exercise. At the very least, it helps you do things better --hopefully with a focus on the things that matter most. It may be a request from a client or a friend in need of your help. Help EveryBody Everyday. Monday, June 27, 2011. Adding Margin to Your Work and Life.
  • B2B VOICES  |  FRIDAY, JUNE 22, 2012
    [Help] Are Newspapers Fading? And What Can B2B Communicators Do About it?
    If you can build a story around an idea you can help provide critical resources to a journalist and save them time. The newspaper business is certainly getting a lot of attention these days, but not much of it is good news. And both the WSJ and NYT are aggressively pursuing more online video content — not an investment for print.
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 15, 2013
    [Help] Unlock Pro Tips to Creating a Successful Webinar
    What can you do to help people get past any obstacles they may have? ?What If you’ve never hosted a webinar, pick a topic you’re comfortable with, as it’ll help you feel confident about your presentation. And, you can pick and choose the questions that will be most helpful to your attendees. © 2013, VR Marketing Blog.
  • BLOG MY CALLS  |  FRIDAY, APRIL 26, 2013
    [Help] Call Tracking: Why Marketers Should Appreciate it More
    79% of smartphone users use their phone to help them shop, and 70% of mobile searches lead to action--usually a phone call--within an hour. It helps you to analyze data, tells you which marketing channels are getting most of the profit and what marketing campaign is actually generating quality leads. What About the Phone? Seems odd.
  • CONTENT MARKETING TODAY  |  TUESDAY, JANUARY 12, 2010
    [Help] Content Marketing Lessons Driven by the Geico Gecko
    That is, they don’t help Geico customers be more successful or live better lives. Now we are enticed to interact with Geico so that they can help us with the number of car related challenges. Our locator will help find what you need in moments. And It’s Not Just Content But Mobile Content for the iPhone. Crikey!
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 10, 2013
    [Help] Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement
    sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. That''s theme number three. Emails are delivered through ExactTarget.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Help] Grow Your Wiki
    help organizations solve problems like email overload, poor meetings, and information silos. About. Services. Contact. Archives. 21 days of wiki adoption. 9rules. adsense. advertising. analysis. Apple. Atlassian. AusWeb07. Barack Obama. better meetings. BlackBerry. blip.tv. boris mann. business. CeBIT. change. change management. Clay Shirky.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 28, 2011
    [Help] Trout on Strategy is an Acquired Taste
    For those of us who have spent years being accused of being too tactical, this should come as good news, which it sort of does, except that it turns out our understanding of what a tactic is and isn’t probably also needs considerable help. There are plenty of ways to clear a room full of marketers. will guarantee they avoid you for weeks.
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 26, 2014
    [Help] Email Marketing Tips to Maximize Your Mobile Impact
    The following email marketing mobile tips can help maximize your email’s impact so messages are more likely to be read and clicked on small screens. 'If you’ve discovered that your mobile phone is a great way to tackle a load of emails quickly, you’re not alone. People use their phone to screen email a lot.” The “from” line. Email previews.
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, SEPTEMBER 3, 2012
    [Help] Relationship Selling Is A Game Prospects And Customers Are Winning
    However, even with these details you can still overlook the obvious, the bigger picture, so here are some signs that will help you take an objective look at your situation. – you can’t help somebody if you don’t know what help they need or if they’re not willing to explore the problem / solution space with you.
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, SEPTEMBER 3, 2012
    [Help] Relationship Selling Is A Game Prospects And Customers Are Winning
    However, even with these details you can still overlook the obvious, the bigger picture, so here are some signs that will help you take an objective look at your situation. – you can’t help somebody if you don’t know what help they need. The assumption is that it’s a game that sellers have control over.
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, AUGUST 16, 2012
    [Help] How to make guest blogging fresh, relevant and engaging
    Guest bloggers can help you bear the burden of all that potential content you’re trying to generate for your readers. Guest bloggers can help widen the scope of your blog by writing about topics that you have yet to cover. You’d be surprised at how much help a few great guest posts could be for your blog. Related articles.
  • THE ROI GUY  |  MONDAY, JULY 30, 2012
    [Help] Goodbye My Dear Friend Dan
    Or on more than one high country hike, where Dan just couldn’t help himself - stripping naked and jumping in the icy cold waters of a glacial lake. Last evening we said goodbye to my dear friend and mentor Dan Friedlander, a great technology and clean energy entrepreneur, activist, and artist. Why do you think you feel that way?
  • EB2BLEADS  |  THURSDAY, DECEMBER 22, 2011
    [Help] Should You Use A Lead Generation Agency
    The obvious answer, if you’ve not already gathered it, is to build your own marketing system, either with or without the help of a marketing agency. Do you offer any sort of call tracking to help me differentiate my incoming enquiries from the ones you’ve generated ? Sounds great, however it does have some disadvantages.
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, MARCH 21, 2011
    [Help] How To Get Referrals
    There are in fact many ways that you can generate referrals but to help you on your way I’ve focused on some general areas to get you thinking about way to promote referral generation. 4) Say thank you and your customers will help you get referrals. So what should you be doing to get more referrals ? 2) Ask and you’ll get referrals.
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, MARCH 21, 2011
    [Help] How To Get Referrals
    There are in fact many ways that you can generate referrals but to help you on your way I’ve focused on some general areas to get you thinking about way to promote referral generation. 4) Say thank you and your customers will help you get referrals. So what should you be doing to get more referrals ? 2) Ask and you’ll get referrals.
  • EB2BLEADS  |  THURSDAY, JANUARY 20, 2011
    [Help] Is Outsourced Lead Generation A Good Idea
    Right now you may be considering outsourcing your lead generation for various reasons, so here are some tips that will help you consider your options. Outsourced Lead Generation Services That Help You Build A Lead Generation System. The life blood of every business is its ability to generate leads and profitable sales. Nobody wins!
  • HUBSPOT  |  WEDNESDAY, AUGUST 17, 2011
    [Help] The Simple Secret to Increasing Your Social Media Following
    In social media marketing, generating a large following can be extremely helpful for businesses. While follower count isn't a metric businesses should obsess over , increasing followers can help you extend your online reach. Below are examples of common themes that will likely help you create posts that are valuable to your followers.
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Help] 6 Careless Mistakes That Lead to Inaccurate Buyer Personas
    When I was a poor, young journalist moonlighting as a consultant in the ad world, I found this blog post by Adele Revella, author of The Buyer Persona Manifesto , extremely helpful. Perceived barriers: What factors could prompt the buyer to question whether your company and its solution can help with achieving his or her success factors?
  • HUBSPOT  |  TUESDAY, FEBRUARY 8, 2011
    [Help] 3 Ways to Turn Your 404 Error Page Into a Marketing Asset
    While you can take steps to correct these errors on your site when you find them, it is also important to make sure that you have a worthwhile 404 error page in place that helps your visitors find what they're actually looking for in the event that they encounter this error. In an ideal world, you would never need a 404 error page.
  • INBOUND SALES NETWORK  |  FRIDAY, SEPTEMBER 28, 2012
    [Help] If You Are Waiting For Your Customers To Call You – You Are Too Late!
    Instead, your marketing team needs to send out problem-focused messages that attract the prospects that face those problems, and send a series of repetitive wake-up calls to help them realize that (a) they have a problem and (b) you can solve that problem. Do you expect your customers to call you? Well don’t hold your breath. The Bottom Line.
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