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  • PWB MARKETING BLOG  |  FRIDAY, JULY 29, 2011
    [Help] 20 Most Expensive Google AdWords Keywords [Infographic]
    Drop us a line if you need help mapping out a customer acquisition model. Google makes a killing selling advertising – nearly 97% of its revenue comes from advertising. In the U.S., 41% of all online advertising dollars go to Google. Ever wonder which keywords are the most expensive with Google AdWords? Competition drives the price up.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 7, 2016
    [Help] Turning crisis into victory as a keynote speaker
    When I help people get into the speaking business, I encourage them to take every event they can get because the more you do it, the more problems you overcome, and this builds confidence. I am already a confident speaker. I don’t get nervous any more, precisely because I’ve done this so many times and faced so many problems before.
  • SALES ENGINE  |  THURSDAY, AUGUST 13, 2015
    [Help] Sales Vikings vs. Marketing Baby Birds
    Examples in case studies help people latch on to stories. From when you're a baby, there are parables and stories that help us understand things better. People are trying to put whatever you tell them into a story, and it helps them if you give it to them straight. Paul Rafferty: There's a lot to a modern marketing program.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 20, 2012
    [Help] How familiar are you with your customers?
    Consultants that have never done the job of the folks they are helping. We’ve reached a point where professional credentials have become a stand-in for experience. I don’t think it is helping us. Photo credit: Wikipedia. Yes, I know that you know your business. And maybe you’ve even done some market research.
  • B2BBLOGGERS  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Help] Follow The Money To The CMO
    The fit was perfect for Adobe: they now had the software to help marketers both create digital experiences and measure them. Even if you have deep technology skills on your team, you need the support and help of your CIO.  How Tech Companies Are Setting Sights On The Swelling Marketing Budget. It began in 2009.  Portfolio or suite?
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 1, 2011
    [Help] Find New Customers Fan of the Month – Arthur Germain
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers  - someone who demonstrates strong support for our company. We really appreciate it.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 2, 2011
    [Help] @fearlesscomp and James Rogers of Hoovers to appear on SLMA radio
    Find New Customers helps companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. B2B Lead Generation | The Fearless Competitor and James Rogers of Hoovers to appear on SLMA Radio just one week from today. Break a leg, Trish!). James Rogers, Hoovers.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 27, 2011
    [Help] Congrats to Marketing Automation companies for a great quarter!
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. Lead Generation Company | Great quarter in marketing automation. Find New Customers wishes to congratulate the marketing automation industry for a fine quarter. Eloqua  reaching 900 customers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 3, 2013
    [Help] If it fails, at least I shipped a better version of myself
    To realize that people really do want to help me … and to let them. The post If it fails, at least I shipped a better version of myself appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. To realize that people really do want to help me … and to let them. have a confession to make. For the better.”.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 25, 2016
    [Help] Raising Your Visibility: How to Get Started with Speaking Engagements
    In Hinge’s book, The Visible Expert , we learned that one of the top reasons clients seek out Visible Experts is to find help in solving a critical issue. If you are a management consultant who helps firms with succession planning, this is an issue you’ll want to address. How Hinge Can Help. Services. Audience.
  • FATHOM  |  THURSDAY, JANUARY 30, 2014
    [Help] How & Why to Use Testimonials in Higher Ed Marketing
    Higher ed marketing professionals can help connect prospective students with the confirmation they require to find the right school. It helps by putting a face and personality behind the opinion, helping the viewer to form a stronger personal connection. They also often conform to others’ opinions. Provide varied perspectives.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2012
    [Help] 8 Ways to Leverage Social Media Beyond Social Networks
    Add Social Sharing Buttons to Your Content: Another great way to use your website to help leverage the power of social media and extend the reach of your content is to use social media sharing buttons. Make sure the customers you have are following you in social media so they can share content and help you generate new leads and customers.
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 9, 2011
    [Help] B2B lead generation – Earning Trust
    B2B Lead Generation | Always Be Helping. Always Be Helping. This is the motto of Find New Customers. What does it mean? It means to say “yes&# to all reasonable requests, without asking anything in return. It is a service mentality. We exist to serve you. We don’t want customers. We want fans. We want brand ambassadors.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 4, 2015
    [Help] How to Offer Your Customers Multiple Doorways to Success
    Employing a content strategy will help you define, build, and continually optimize these doorways of content that will give your consumers – all different people comprised of differing psychologies, with different wants and needs – various paths into the experience you are marketing to them. Get in touch!
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 22, 2014
    [Help] 4 Big Questions to Ask When Outsourcing Inside Sales Teleprospecting
    Not only will these questions give you a glimpse into the best practices the company uses to deliver quality leads to their clients, it also helps you understand the necessary criteria your insourced team might have to look for as well. 3. What are the most crucial factors to look for in an outsourced teleprospecting team? If so, what type?
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 20, 2012
    [Help] What’s the Real ROI of Content Marketing?
    hope you find this information helpful. Sales lead generation needs content marketing. loqua published a great post on the Value of Content Marketing. Their findings are based on a new eBook and are shown in the image below. “Thankfully, a new e-book has stepped into the gap.  But content marketing also requires patience.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 13, 2011
    [Help] Best-in-Class Companies and Lead Nurturing – a Study by Aberdeen Group
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. B2B Lead Generation | Characteristics of Best-In-Class companies. Best-in-Class companies and lead nurturing. Best-in-class:  Top 20 % in revenue and lead generation results). What do you think?
  • WEBBIQUITY  |  MONDAY, AUGUST 19, 2013
    [Help] Nine More Expert Guides to Local SEO
    Local search guru David Mihm illustrates which local influences are increasing in importance, which are declining, which are emerging, and more in this helpful local search infographic. Local search rankings are vital to businesses that rely on drawing customers from within a radius of a few miles. What are the best ways to build local links?
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 17, 2015
    [Help] 6 Ways B2B Marketers Use Social Media to Get Gangbuster Results
    In the eBook, Jamie provides six valuable tips that can help B2B marketers use social media to turn followers into loyal paying customers. That’s where marketing automation can help. It also helps to have some high quality content to deliver to your prospects at every stage of their journey. 4. But what about B2B marketers?
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Help] Seeking Corporate Gifts for Your Nonprofit? Think Outside the Box
    Companies and their employees are more willing to get their hands dirty and volunteer their time, both personally and professionally, to help organizations make a bigger impact. Your organization can help the company''s business goals. ” Thousands of students have attended and millions have joined the movement. nonprofit
  • LEADERSHIP  |  FRIDAY, OCTOBER 25, 2013
    [Help] Interesting Infographics: What’s The Big Deal About Big Data?
    From purchases and mobile phone records, to digital and social media, sensors and online sharing, big data helps us make decisions, monitor cases and even pinpoint problems. Helps you save cash by forecasting outcomes. The company yearned to answer online visitor questions to help boost sales. Big data. Do you know what this is?
  • HUBSPOT  |  THURSDAY, FEBRUARY 7, 2013
    [Help] 11 Steps to Make Sure Your Next Webinar Is a Total Flop
    Webinars are fantastic for generating high quality leads , and they can also help you build stronger relationships with your current customers. When thinking about a webinar topic, try to think of something that's best explained as a presentation -- with the help of both visuals, and verbal explanation. Great idea! Sound stressful?
  • BIZNOLOGY  |  MONDAY, JULY 7, 2014
    [Help] Marketing to your own IT department
    This will help you present information to them in a way that they can hear and agree with you. I’ve said this over and over again, but you have to speak your customers’ language. Help IT to help you. IT’s job is to help you be more productive, but they can only do this if you work with them. Marketing is hard work.
  • CHIEFMARTECH  |  SUNDAY, OCTOBER 4, 2015
    [Help] Marketing isn’t alone — HR software landscape with 547 products
    So marketing leaders should be aware of the many innovative software tools out there to help them with that mission. My friends, the above is an infographic of 547 human resource (HR) software products across 17 categories. It was created by the smart folks at Capterra , and you can click here to view a larger version on their site.
  • BIZNOLOGY  |  MONDAY, OCTOBER 26, 2015
    [Help] 3 priorities and 25 challenges for CMO’s
    Are you looking for an alternative agency to help you solve them? CMO’s plan a +12.2% increase in spend for digital marketing vs. -2.1% for traditional advertising in next 12 months ( CMO Survey ). 23.8% of digital marketing budget goes to social media (CMO Survey). Only 15.0% can prove quantitative impact (CMO Survey). CUSTOMER FOCUS.
  • LEADERSHIP  |  FRIDAY, APRIL 29, 2016
    [Help] Interesting Infographics: Creating a Sustainable Marketing Strategy
    Predictive analytics can help you in taking a reduce, reuse, recycle approach with your campaigns – reduce the elements that aren’t working, reuse successful elements for broader outreach, and recycle elements that can be reworked for a different campaign. You have to aim it at the right people. Utilize Predictive Analytics. Add Buy Buttons.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 19, 2014
    [Help] An Act-On Conversation: Jay Hidalgo and Atri Chatterjee Talk Demand Generation, Part 2
    For those that are truly not in any type of buying mode, who are in status quo, you can use content to demonstrate thought leadership, to give them the idea that maybe something might be wrong, to introduce issues and problems, to help educate them and help them be better at what they do. Sales and marketing alignment.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 12, 2015
    [Help] The line between Media and Brands is blurring fast
    Chad Pollitt , a decorated veteran of Operation Iraqi Freedom and former Army Commander, is VP of Audience and Co-founder of Relevance , an online publication solely dedicated to helping marketing and communications executives solve their online content visibility challenges. by Chad Pollitt, {grow} Community Member. The media gap.
  • NUSPARK  |  THURSDAY, AUGUST 22, 2013
    [Help] The Many Roles of an SEO Professional; What an SEO Tactician Does
    Keyword tools help us identify these, but it starts from being an expert on your products and services, and how they differentiate from competition.  . What is a search engine optimization tactician. We are Content Strategists. We tell you how to organize your content, and will recommend new content if needed, especially with blogs.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Help] Untangled Web: Why White Hat SEO Is the Way for You
    Image via Wikipedia. Marketing has always had an element of deception, even to the point that commentators believe that search marketers are nothing more than spammers. So-called “ black hat SEO ” has persisted for a simple reason–it has worked.
  • HUBSPOT  |  THURSDAY, JUNE 20, 2013
    [Help] Facebook Rolls Out New and Improved Business Page Insights
    While you may need some help tying your Facebook metrics to your bottom line , these engagement metrics are a huge step in the right direction. Say hello to the new (and very improved) Facebook Page Insights! As we mentioned briefly in this morning''s roundup , Facebook announced a pretty sweet update to Page Insights yesterday. Not much.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 26, 2013
    [Help] Get More Email Opens and Clicks Using Behavioral Targeting
    Traditional email providers don’t help much with data aggregation. This type of email marketing system makes marketing self-reliant , so that marketers can easily create and manage sophisticated behavioral-targeted campaigns on their own, without having to enlist the help of technical support. Examples of Behavioral Targeting .
  • FATHOM  |  TUESDAY, DECEMBER 29, 2015
    [Help] Top Digital Marketing Statistics for Hospitals to Watch in 2016
    If you answered no, we’re here to help. For 2016, make sure you let these digital marketing statistics for hospitals help guide your marketing efforts and you’ll be off to a great start. 2016 is here. You can read as many 2016 prediction posts as you want, but are you prepared? That’s where these 2016 facts and stats come in.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 17, 2011
    [Help] Do We Need Generally Accepted Marketing Principles? – by Steve Gershick
    With ever more fractionalization of customers into new communities of interest, plus the addition of mega-channels like Facebook and LinkedIn, it’s more important than ever to be aware of how we can make ourselves more available to our customers in ways that help them learn, and eventually, buy from us. Steve Gershick. Thanks Steve. _.
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 17, 2014
    [Help] 5 Tips to Improve Your Non-Profit Emails
    We asked Katie Chapman, a philanthropic advisor and CEO of Fullanthropy , to help us create a list of emails that you should send throughout the year: Welcome email. Help a Family in Need Now. As a non-profit, one of the best ways to encourage your audience to get involved is to show them how they can help. Stewardship email.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, AUGUST 30, 2013
    [Help] 3 Trade Show Strategies That Maximize Sales Potential
    As a trade show expert, Friedmann is invited by companies and trade show organizers to help exhibitors make the most of the events. She also has this advice to help companies maximize trade show potential for sales: 1. What tips have helped boost your effectiveness at trade shows? Go for the right reasons. Prepare.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 16, 2014
    [Help] E-Newsletters: What’s the Ideal Format?
    Once a month, I share insights on leadership books, suggest books you might want to read, provide coaching insights for your work, and help us see patterns and similarities between books. Newsletters: What’s the best format to send yours so it gets delivered, opened, and read? . What about PDF files? Of course. The key? Simplicity.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 14, 2012
    [Help] Business Blogs and the Parisbas Tennis Open
    Click here  for information over on my site, Content for Coaches. I can help make your newsletters, blog, and Web pages rank high with both search engines AND your clients. Is your blog like my tennis, a hit or a miss? Are you writing posts that are clear winners for your readers? Persistence and control is the name of the game.
  • STORIES THAT SELL  |  WEDNESDAY, DECEMBER 7, 2011
    [Help] Can You Doctor Customers’ Quotes?
    First off, most customers appreciate a little help. In journalism, a person's direct quote is sacred. What's said is said, and any journalist with integrity doesn't change a word. While customer case studies have many similarities to journalism, they're not. It's marketing. There's what the customer said. So, How Much Can We Change?
  • MARKETRI  |  THURSDAY, NOVEMBER 15, 2012
    [Help] 5 Awesome A/E/C Blogs (and How Yours Can be Just as Good!)
    company blog helps a firm be found by search engines, establishes the firm as an thought leader in its field, provides clients/prospects a reason to regularly visit the firm’s website, and as such serves as a stepping stone toward future business transactions. Answering questions helps to boost SEO. Burgin Construction Inc.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 15, 2011
    [Help] Why Social Media Blogging is Corrupt
    Now I know there are certain potential benefits of exposure that can help this young blogger. I met a young blogger the other day who reported to me that one of his posts had been used in the promotional newsletter of one of the A-List bloggers, in fact probably the most famous blogger around. “No,&# the young man replied. “No.&#.
  • HUBSPOT  |  FRIDAY, OCTOBER 11, 2013
    [Help] 10 Hilarious Blogs That'll Make You Feel Better About Your Job
    If you need something to help kill the last few hours of your workday, this is your best bet. 7) 99 Problems but a Pitch Ain''t One. While you''re reading his often random yet spot-on assessment of our industry, you can''t help but laugh. And the following 10 are ones that really take the cake. It''s basically "Clients From Hell".
  • RADIUS  |  WEDNESDAY, FEBRUARY 24, 2016
    [Help] How Radius Injects Marketing & Sales Alignment into our Annual Sales Kickoff
    Radius partnered with All Stars Helping Kids to make school supply bags for Alpha Public Schools. To start the fiscal year right, we hosted our annual Sales Kickoff (SKO). The theme of the three day Kickoff was “Together…” which resonated throughout every presentation. Yin and Yang, Sales and Marketing. Alignment Post SKO.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 7, 2011
    [Help] The 7 Dwarves Present 7 Silly Social Media Myths
    The fact is that most people are in the online world because they have an objective, and for most folks, hearing about every sneeze in your life doesn’t help them along. A {grow} Community Week Contribution by Marjorie Clayman. Remember when I thought the tooth fairy was real” “Remember when I thought a cookie would make me feel better?”.
  • MARKETING ACTION  |  THURSDAY, AUGUST 21, 2014
    [Help] 3 Steps to Choosing the Right Marketing Automation Solution for Your Agency
    good platform helps marketing agencies be more effective. Would marketing automation help you achieve them? Check out the Buyer’s Checklist for Marketing Automation  to get tips on evaluating potential vendors and a handy checklist to help you choose the best marketing automation partner for your agency. Better? Cultural Fit.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 12, 2012
    [Help] How to Become a Local Expert using LinkedIn
    Once in the group, look to connect with people that you can help and resolve their problems. He helps entrepreneurs across industries establish strategies to maximize the power of social media and increase the success of their online branding efforts. great suggestion I offer to my clients is targeting only their local market. Gender
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Help] 10 Myths About Lead Quality: Busted
    Explicit data is generally demographic information about the lead that will help you indicate if that person and their company is a good fit with your organization. However, explicit data isn’t the only thing that can help you identify a lead’s quality. Your leads are the driver of your business. Myth 1: Any lead is a Good Lead.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Help] How to Optimize Your Content for Google's Featured Snippet Box
    What the Featured Snippet Analysis Revealed: The analysis helped me uncover a few interesting things. As you can see, content between the length of 54-58 words in total seemed to appear by far the most frequently. 7 Key Takeaways to Help You Rank in the Featured Snippet Section. What's a Featured Snippet? What is a Featured Snippet?
  • WRITING ON THE WEB  |  MONDAY, APRIL 11, 2011
    [Help] Content Rules: Secrets of Writing Compelling Content
    This book will help you do that. Marketing nowadays requires writing and publishing great content in multiple ways. That’s why there’s a tsunami of information online about content marketing. What exactly is going to interest your ideal readers and clients? Many experts echo: tell stories. solve these problems. 2011). Authentic.
  • HUBSPOT  |  MONDAY, APRIL 25, 2016
    [Help] Why Am I So Tired? A Deep Dive Into Our Need for Sleep
    To help us understand how important sleep is, some scientists have compared sleeping to eating. Specifically, sleep does two things to help us retain memory: a) It helps us make new memories by removing us from the constant disruptions we experience when we're awake. Not the case, my friend. Why Do We Need Sleep?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 8, 2011
    [Help] B2B Blogging Trends for 2011
    Blogging helps a company demonstrate expertise, it’s ideal for search, and as Blake Landau points out, “As push marketing becomes less effective, blogs become more important.&#. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. There’s much more.
  • EMAGINE B2B BLOG  |  TUESDAY, AUGUST 13, 2013
    [Help] What eMagine Customer are Saying: Client Recommendations
    With their help, we have also seen an increase in our search engine traffic and lead generation and expanded efficiency in delivering information and services to our customers and prospects. Today we take a look at some client testimonials on our work with them: Lauren Maschio, Director of Marketing at VoltDelta. B2B Web Strategy
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Help] Is Content Marketing A Sustainable Marketing Strategy?
    ” He believes that a successful business will always be the ones that help their audience the most and in the best and most relevant way (he used the word “teach” which is pretty awesome.). The panelists were Mark Schaefer and Marcus Sheridan. And our session was  titled “Is The Death Of Content Marketing Imminent?”
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 30, 2015
    [Help] 3 Scary Truths about WordPress to Keep You Up at Night
    There are standard security procedures to help prevent this (like don’t use the User I.D. The advent of open source, templated WordPress websites that non-programmers can create and maintain has been revolutionary. Today we pretty much only create websites in WordPress, because it is so cost-effective and flexible. ” Because!
  • BIZNOLOGY  |  MONDAY, DECEMBER 28, 2015
    [Help] 6 Effective tools for SMB that integrate with your existing SaaS
    If you’re one of the 1 billion Chrome users , you probably already use Chrome extensions, which are little plugins located next to your URL bar that help you do more without actually going to another website. These days, the buzzword is “integration.” As in: how can small business tools work together to get more done? Get Smarter Email.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 18, 2012
    [Help] Is New Google like the New Coke?
    Helen Brown is the founder of The Helen Brown Grou p, a firm that helps non-profits with their donor research. A guest post by {grow} community member Helen Brown. Let me tell you a story:  Back in the 1980s there was a brand war, and it was a big deal at the time.  Which did you like better?  There was just one problem. Nobody  liked it.
  • PWB MARKETING BLOG  |  THURSDAY, OCTOBER 27, 2011
    [Help] How To Optimize Your B2B White Papers For Google
    Document sharing is a great way to increase awareness of your company’s products and services, build inbound links to help boost SEO, and drive traffic to your website. If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 27, 2012
    [Help] How to Build Search Engine Ranking Power with a Google Plus Brand Page
    To maintain their position as the world’s leading search engine, they knew they needed to continually improve the quality of the signals that help them determine search rankings. Varying original content with re-shares of other G+ posts or web content can help ease this task. Why do I say this? So they created their own network.
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 6, 2014
    [Help] Building a Mobile App 101: Interview with Dan Katcher, Rocket Farm Studios
    ” It may help to think of it this way: What are your ideas?  It helps to be willing to make mistakes and adjustments on the fly. terms of deciding between Android and Apple, it may be helpful to choose just one to get started. Research shows mobile apps are growing at a rate of 29.8% each year, and that the 1.2
  • HUBSPOT  |  FRIDAY, FEBRUARY 19, 2016
    [Help] No Internet, No Problem: 12 Tips for Staying Productive Offline
    If your internet is down but you still have cell reception, take some time to check a few of these calls off the list. 9) Make a playlist. A lot of people out there listen to music while they work because it helps them stay "in the zone." Here's a thank-you note template from Hallmark to help you get started. We've all been there.
  • VIDYARD  |  FRIDAY, JANUARY 22, 2016
    [Help] Brand Guidelines for Video: Unicorn Ice Cream, Man-Cats, and a Powerful Experience
    That’s what branding does, it helps your audience connect with you on a deeper level than just shoes, just equipment, or whatever product it is that a company is trying to sell. Squatty Potty helps show that you can be informative and interesting. (On a similar topic, Poo Pourri , created by the same agency, managed the same thing.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 14, 2015
    [Help] 9 Quick Tips for B2B Lead Generation to Implement Today
    Gating some of your high-value, premium content can help you gather contact information for new, qualified leads to start nurturing. Here are a few tips for creating a great free offer: Provide a link to an assessment that helps prospects understand if your product is right for them. eads are the lifeblood of your business.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 9, 2011
    [Help] A Marketer's Guide to Quora
    If your business or expertise is in foreign currency exchange, they have the perfect area where you can relay your leadership and help answer questions for people. Sometimes, it can seem like there is an endless number of social media sites to participate on. Quora has entered the marketplace as a site worthy of consideration for marketers.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, SEPTEMBER 27, 2013
    [Help] Turn Your Business Competition Into Valuable Allies
    invited a group of related experts (branding, inside sales, research, website) to get together to explore how we might help each other. I used to hate my direct competitors—every last one of them. They were evil. They were after me, trying to steal my best prospects and clients. My guard was up whenever they were around. Yes, I said months.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 6, 2015
    [Help] 75 Email Newsletter Content Topics You Can Use ASAP
    bulleted list of helpful, insider tips, or DIY instructions related to your products, service or industry. Psst… Need help creating visuals to put in your email newsletter? Wouldn’t it be nice if you had a relationship with every one of your subscribers? If you’re sending an email newsletter, turns out you already do.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Help] Brand advocacy as a marketing strategy
    It also realizes that many advocates do so for no other reason than to be helpful and relevant. commonly shared interest usually helps and rests on the already mentioned recognition and anticipated reciprocity. Part 1: Observations. Many of us are witnessing a paradigm shift in the selling of products or services. Like this post?
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 14, 2014
    [Help] How to Unlock the Lead Generation Power of Your B2B Website
    offline advertising to help build traffic to your site. Artillery B2B Marketing Blog > The Forward Observer Not generating enough leads on your website? Don''t get angry: Include these powerful things and your B2B lead generation can be an unstoppable force. But the truth is there are lots of companies that aren’t quite there yet. Forms.
  • KEO MARKETING  |  WEDNESDAY, MARCH 16, 2016
    [Help] Google Doing Away with Flash Ads
    For some time now, Google has been encouraging advertisers to use HTML5 in their ads, even offering a variety of tools to help marketers with that effort. Businesses that use Flash-based ads for their Google campaigns will soon be forced to make a change. In the near future, though, that will no longer be optional. Display Advertising
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 15, 2016
    [Help] The 2016 Complete Guide to List Segmentation
    The classic ‘Hot, Warm, Cold’ method is one that most professional marketers swear by because it allows you to segment your lists by level of interest in your products, services, or brand and helps keep an organized, clean contact database. In the modern market, a one size fits all marketing solution is no solution at all. Logic.
  • KEO MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Help] Marketer’s Guide to Blending Search and Display
    Display ads can serve as a valuable tool in the lead conversion process, especially now that sophisticated tools allow for smart ad placement to help you time the appearance of your ad to coincide with where particular users are in the buying or decision-making cycle. Specific Media ). iProspect ). Microsoft ). Powerful Combination.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 22, 2011
    [Help] 5 Questions to Ask BEFORE Hiring a Social Media Consultant
    That’s why I am writing this post, to give you some advice as to some questions you should be asking to make sure you are choosing someone of the right pedigree and experience to be helping your company in something so critical to your company as social media is. This is my favorite.  What are the specific deliverables? 
  • HUBSPOT  |  WEDNESDAY, JANUARY 13, 2016
    [Help] A Nonprofit’s Guide to Building Audience Personas
    The following steps will help you strike the right balance: 1) Interview Your Stakeholders. The attributes of those individuals will help you tailor your marketing messaging. The challenge is that you probably haven’t come across a definitive resource for nonprofits. Here’s why: Consumers are consumers, no matter the context.
  • CONTENT MARKETING TODAY  |  TUESDAY, DECEMBER 6, 2011
    [Help] Why Your Personal Brand is All About Solving Customer Problems
    Ultimately, your personal brand reflects your unique ability to help your ideal customers succeed. A few weeks ago I had a phone conversation with a former colleague who had invested a significant amount of money with a company whose assignment was to shape his personal brand. They care about how we can help them.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JULY 7, 2011
    [Help] How an Industrial Distributor Uses Content Marketing Effectively
    have seen some industrial distributors who have taken steps to make their sites more customer-friendly by adding helpful tools such as grouping their products by applications, part number finders, product selection wizards and Live Help. In other words, the online content is very product-centric. Grainger, Inc. There’s an app for that!
  • 6SENSE  |  FRIDAY, OCTOBER 30, 2015
    [Help] The Zombie Lead Apocalypse
    We’re also big on helping our customers make the most of their marketing stack and existing database. By connecting the data in your marketing stack with 3rd-party intent data, a predictive intelligence solution can help you look beyond your own walls for signs of life (or interest) across the B2B web. Happy hunting! Contact us.
  • LEADSLOTH  |  TUESDAY, AUGUST 31, 2010
    [Help] Great B2B Email Copywriters: Where Are You?
    So good emails can make a big difference in the effectiveness of your lead nurturing program, but the people who can help you with this are hard to find. Lead Nurturing depends on great content. Not just eBooks, blog posts and webinars, but especially email content. The email text itself is not the only thing that matters.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 8, 2015
    [Help] Your Story is Not About You - Content Pros Podcast Episode 2 with Ann Handley
    What are you doing to help pull that story out and turn it into content? Ann Handley is the Chief Content Officer for MarketingProfs , a company that offers real-world education for modern marketers through training, best practices, research, and content. Two quotes from Ann stand out the most: “Our words are our ambassadors.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 8, 2015
    [Help] Top Marketing Trends in 2016 and What They Mean for Your Small Business
    It’s that time of year again, and we don’t just mean the season of white-bearded men in red suits or going back for second helpings of holiday ham. It’s also prediction season, and forecasters are prophesying everything from the next presidential election and football championship matchups to interest rates and gas prices.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, JULY 17, 2013
    [Help] Join the @SocialEmployee Revolution! Start by Downloading Chapter 3 Now! #IBM #Cisco #SouthwestAir
    This free chapter, “Brands Under Pressure,” helps set the stage for The Social Employee ’s many compelling success stories and offers a rallying cry for those brands still sitting on the fence of social business. Here’s how you can help: Feature The Social Employee on your blog or website. Branding from the Inside Out!   ZK7EXj4lDkA.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 9, 2012
    [Help] B2B Selling: 4 steps to gain customer intelligence before your sales call
    People are more eager to help than you think,” he continues. “Be gracious and let them know how important they are to you.  What strategies are in place to help address these issues? Tweet They’ve downloaded your whitepapers, attended your webinars, read your blogs. You just have to know where to look and whom to ask.”. Find a coach.
  • CONTENT MARKETING TODAY  |  MONDAY, JANUARY 9, 2012
    [Help] 10 Mobile Apps That Will Keep You On Your Social Media Game | Social Media Today
    Small business owners are always looking for ways to integrate social media into their already extremely busy day.  As a social media coach, I do try to help small business owners learn how to integrate social media into their marketing strategies. Via socialmediatoday.com.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, FEBRUARY 5, 2013
    [Help] [Video] Stop This Cold Calling Insanity!
    It has to have information or insights in the message that they would find useful and helpful in achieving their goals. So, you still think that cold calling is a good idea? Look, I'm from the great state of Minnesota, and as you can see from looking around me, I've done a lot of cold calling in my life. Nothing special!". It isn't!
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, FEBRUARY 5, 2013
    [Help] Stop This Cold Calling Insanity!
    It has to have information or insights in the message that they would find useful and helpful in acheiving their goals. So, you still think that cold calling is a good idea? Look, I'm from the great state of Minnesota, and as you can see from looking around me, I've done a lot of cold calling in my life. Nothing special!". It isn't!
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 10, 2013
    [Help] 7 Email Testing & Delivery Tools for a Biz on a Budget
    To help dispel the myths, we put some email testing and delivery tools to the test using the same HTML code and subject line from one of our recent newsletters. and they recommend changing your content to help ensure your email doesn’t get marked as spam. But a lot of those are exactly that, rumors. Email on Acid. Email Reach.
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Help] 11 Types of Marketing Emails You Could Be Sending [+ Free Templates!]
    Consider making use of formatting techniques such as bulleted lists, which can help you clearly describe the offer while avoiding long sentences that can turn off the reader. The most important formatting tip for these types of emails is to arrange the information in a simple and helpful way. But what about the follow-up email?
  • HUBSPOT  |  FRIDAY, MARCH 6, 2015
    [Help] How to Use Excel: 14 Simple Excel Shortcuts, Tips & Tricks
    General Excel Help. 1) Pivot Tables. In addition to doing pretty complex calculations, Excel can help you do simple arithmetic like adding, subtracting, multiplying, or dividing any of your data. This will help you quickly see information the is important to you. We hope you found this article helpful! Excel can do it.
  • HUBSPOT  |  MONDAY, NOVEMBER 23, 2015
    [Help] 12 Tips for Writing With Unforgettable Personality
    Each of these tips will help you do just that. 2) Pick a focus and stick to it. While this might not work for every business or industry, inserting a bit of authenticity into your writing can help to make it more relatable. The best writers aren’t necessarily the smartest, the smoothest, or those with the biggest vocabulary. Can’t.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 4, 2015
    [Help] Are These 5 Mistakes Preventing Your B2B Marketing Success?
    Interestingly, the study found that 31% of respondents don’t have buyer personas in place today – but plan to build them in coming year to help boost the effectiveness of their demand gen efforts. I love this time of year. One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study.
  • ACT-ON  |  TUESDAY, OCTOBER 27, 2015
    [Help] How to Make Audience Segmentation Truly Personal
    Together they can help marketers deliver a very potent punch of engagement with anonymous site traffic – as they turn audience segmentation into a truly personal customer experience. Companies that use content marketing already know that the more gated content you have, the more content conversions you will get. Those are good things.
  • WRITTENT  |  THURSDAY, JULY 3, 2014
    [Help] 9 Sure-Fire Copywriting Formulas to Grow Your Audience
    Copywriting is equal parts art and science, and just like any science if you want a specific outcome it helps to know the formula. Help your reader understand the details and how it does or will affect them, and explain that you have the solution. The formula goes like this: Problem. This is where you put the issue on the table. Prove.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 4, 2012
    [Help] Do You Train Your Inside Sales Reps To Know The Basics First?
    Most won’t ever get rolling if you just throw them the keys; if you do take this approach, be prepared to help them off the ground a lot. How can you help a new business development rep learn the basic skill required to simply get the prospect to pick up the phone? Are you helping your new BDRs with this basic skill?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Help] 10 Data, Cloud, and Social Takeaways From Oracle OpenWorld 2013
    At each keynote we heard from some of the biggest, global companies with unique business models, each telling a story about how data, cloud, and social are helping the way their company does business. With more than 60,000 attendees, the event highlighted session content relevant to every line of business title. – Oracle. Oracle.
  • CONVERSIONATION  |  FRIDAY, MAY 20, 2011
    [Help] Social CRM: Social Media and Communities in Customer Relationship Management and Marketing
    In the end, being customer-centric is not being good friends with your customers: it’s helping them to improve their business, life, etc. However, it’s also the other way around: your “data”, your “list”, if correct, helps you make the interactions with your customers more valuable for both. An exploration. You have a list.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 21, 2012
    [Help] Savvy Speaks: Handling Business Blog Comments: Spam, Trolls, and Crickets
    If you help others, often they will be more than willing to help you out in return. Blog comments. Most business bloggers would simply like more of them, but be careful what you wish for. From spam to trolls to inappropriate backlinks, sometimes blog comments aren't everything they're cracked up to be. Heather. Wendy. Jamie.
  • MI6 MARKETING AGENCY  |  MONDAY, JANUARY 23, 2012
    [Help] The Emerging Role of the CMO
    If you are a technology company Mi6 can help you with that. Checking and tracking “digital body language” through keywords, sites buyers visit, and how they engage on social media helps define “purchase intent” We’re not so sure companies are capable of doing this to be frank, especially from a B2B perspective.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, NOVEMBER 16, 2006
    [Help] B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens
    interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
  • HUBSPOT  |  FRIDAY, AUGUST 30, 2013
    [Help] Generating Leads on Twitter Just Got Easier: Get Started With Lead Gen Cards
    Do you think they''ll help you generate more leads on Twitter? A few months ago, we told you that Twitter was testing out Lead Generation Cards. The bad news was that it wasn''t rolled out to everyone. until now! Yesterday, Twitter opened up its Lead Generation Cards to everyone. You get a Twitter Lead Generation Card! Leads for everybody!
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Help] Top 5 Mistakes to Avoid on Your Company Blog
    link] BlueVolt Thanks for the helpful advice. link] Sathishkumar If a small business blog ignores social media, then they wont reap any benefits out of their blog and it wont help them in anyway at all. Hope that helps and good luck! Have an account? We ‘Heart’ It! What business objective do I want to accomplish?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 12, 2011
    [Help] 4 Conversation Starters for Selling Marketing Automation to the CEO
    So we provided four conversation starters to help convince your CEO to make an investment in marketing automation. 1.     “Instead of using fluffy measurements, we’ll be able to consistently and measurably move prospects from the top of the funnel to a closed deal.”. What nagging fear fills the chief with dread? CEOs love accountability.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JANUARY 10, 2013
    [Help] Why I Won’t Endorse You on LinkedIn
    Let me help you. Oh, goody. My LinkedIn connection, Diana, just endorsed my skills in marketing strategy. Yesterday Sylvie gave me a thumbs-up on my team-building expertise, and last week Martin endorsed me as the corporate communications guru I imagine myself to be.  Self-esteem is running high, which means self-doubt can’t be far away.
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