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  • MI6 MARKETING AGENCY  |  MONDAY, JANUARY 24, 2011
    [Help] Win Tickets
    Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. Enter Our Draw for Free Tickets to The Art of Marketing Conference. Five Fabulous Speakers. Kodak, Google and inspirers of future entrepreneurs. Here’s the conference brochure.
  • HUBSPOT  |  FRIDAY, FEBRUARY 26, 2016
    [Help] How to Write Compelling Copy: 7 Tips for Writing Content That Converts
    As long as your juxtaposition makes sense -- as long as it connects the dots and isn’t trite -- you’re likely doing your reader a favor by helping them experience your offer in a fresh, descriptive, and interesting way. 5) Avoid weasel words. That’s where these tips and techniques can help. Does your copy also have to be concise?
  • SNAPAPP  |  WEDNESDAY, JULY 29, 2015
    [Help] 8 Ways to Get Better Event ROI With Interactive Content
    Gathering as much information as you can about who will be there will help you plan what to bring, who on your team should run the booth, and what your messaging could be to each individual. 2. Gathering this information at the event helps you provide the most targeted follow-up content, guiding them through their buying journey.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 22, 2011
    [Help] 4 Steps for Making a Fan for Life [Video]
    This info will help you form an understanding of your potential buyers. Customer history can also help in connecting with fans emotionally, which exactly what the Phoenix Suns did in a legacy campaign. by Jesse Noyes | Tweet this In sports marketing there’s little that takes precedence over the all-important up sell. Dig Into the Data.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, MARCH 19, 2014
    [Help] Is It a Beautiful Day in Your Brand’s Neighbourhood?
    Walk out the door of any major urban hospital and you will soon find yourself among buildings full of physiotherapists, medical device suppliers, specialists’ offices, pharmacies, diagnostic imaging and, helpfully, malpractice lawyers. My friend Gurmit has built a successful business   helping companies understand their phone bills.
  • B2B MARKETING TRACTION  |  MONDAY, AUGUST 15, 2011
    [Help] 8 Content Ideas for Your B2B Facebook Page Posts
    If you need help with your marketing and social media content, New Incite offers outsource services to help B2B companies achieve online marketing success. Contact us today to find out how we can help you. Tweet. Kim cares about his customers and prospects and works hard to bring growth opportunities to them. Run a marathon?
  • EARNEST ABOUT B2B  |  THURSDAY, JUNE 26, 2014
    [Help] Crafting an effective, award-winning global B2B campaign - case study
    Behavioural economics helps pave the way here – it gives us an understanding of how our brains work: and this is a consistent set of findings that apply globally. Do a campaign guide (with a big campaign flow diagram – it seriously helps). B2B campaign + Global = tricky (but rewarding…). In short, quite a big beast.
  • MARKETING ACTION  |  FRIDAY, APRIL 10, 2015
    [Help] Productivity Tips: 9 Tools to Tame Your Inbox
    Let’s look at some strategies to help you tame your inbox and take back your day — and your life. For most of us, even a few free hours would help. 1. This can be helpful for email subscriptions you can’t yet unsubscribe from, but that you don’t want clogging up your inbox. And that’s just for work. How many emails?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 22, 2012
    [Help] Are You Over Analyzing Your Lead Scoring? [CHART]
    Taking agreed upon profile and engagement criteria for qualified leads, you can input this information into lead scoring, which helps you understand a buyer’s decision-making status within the context of how engaged that buyer is with your marketing efforts. The majority of leads will be low quality in need of nurturing.
  • HUBSPOT  |  FRIDAY, OCTOBER 19, 2012
    [Help] The Business Blogger's Ultimate Guide to Mastering Lead Generation
    The beauty of end-of-post CTA buttons is that they help you leverage the reader's interest in that very topic -- or a related one. Anchor text links to landing pages can be a great way to sprinkle a little lead gen fairy dust into the actual copy of your blog post -- and at the same time, help you to optimize your landing pages for search!
  • HUBSPOT  |  THURSDAY, JULY 30, 2015
    [Help] How to Write an Author Bio That Doesn't Suck
    Here’s how Matt Southern created a bio that focuses on him, while also focusing on the reader: By explaining that he is in a position to help businesses, his bio serves as a nod to his readership. Peep Laja of ConversionXL does this really well: Notice that final line: “Peep can help your company grow via his conversion optimization agency.”.
  • B2BBLOGGERS  |  FRIDAY, JULY 23, 2010
    [Help] Recipes For Great B2B Videos [#B2Bchat Recap]
    How can we help you Make Good Media? B2BChat] About Contact Us Advertising Info Privacy Policy Terms Of Service Submit Your Blog Write For Us Badges Newsletter Sign Up RSS Feed © Make Good Media | we help you, make good mediaThe topic was about creating great (if not yet viral) videos for B2B. Here are some highlights. Slick corp.
  • VISIONEDGE  |  TUESDAY, APRIL 29, 2014
    [Help] Four Models Every Marketer Should Master
    Mathematical models help us describe and explain a “system,” such as a market segment or ecosystem. We know–models can be intimidating. But as the need to add analytics and science to our work continues to increase, models have become one of the primary vehicles every marketer needs to know how to develop and leverage.
  • HUBSPOT  |  MONDAY, JANUARY 30, 2012
    [Help] The Rockstar You Need to Hire to Manage Your Blog
    So we thought it would be helpful to share the qualities to look for when hiring a blogger for your company -- whether freelance, part time, contract, or full time. Your blogger must excel at explaining complex concepts through short form content, and be clear and concise so your audience finds the content helpful. Writing Ability.
  • B2BBLOGGERS  |  FRIDAY, JULY 2, 2010
    [Help] Is It Time To Stop With The Social Networking “Addiction” label.
    You helped me see the error of my ways. Wouldn’t it be better to focus on the greater impact the social web is having on our society – like bringing us closer together, improving our economy, helping us quickly respond in times of crisis , and bettering our position in the global marketplace. How can we help you Make Good Media?
  • HUBSPOT  |  MONDAY, SEPTEMBER 8, 2014
    [Help] What to Do When You Get Dinged by a Google Algorithm Update
    But if Google is being secretive, you can usually find heated debates and conversation on popular search engine sites and forums to help determine why the update was made. Though this won’t completely solve the problem, it helps to detract from some of the traffic, and may encourage linking sites to remove your link from their site.
  • THE ROI GUY  |  WEDNESDAY, MARCH 23, 2011
    [Help] Alinean recognized by BtoB Magazine’s as one of Top Agencies for 2011
    We added key new solutions, such as interactive white papers, and added several new key team members to help us deliver even more value-based sales enablement and demand-gen solutions and services to our blue-chip client roster. At Alinean, we were very pleased to be recognized by BtoB Magazine as one of the Top Agencies for 2011.
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 17, 2012
    [Help] Week in Review: February 17
    Ardath Albee offers a terrific checklist to help marketers make sure their content is hitting the mark. Perhaps you're gearing up to celebrate President's Day. Or you're anticipating school vacation next week. Either way, it's hard to believe we're more than halfway through February! "
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 14, 2011
    [Help] Week in Review - Oct 14th
    Lee Odden offers up a questionnaire that will help companies figure out their state of social media marketing readiness -- and plan accordingly Another week - another batch of must-read blog posts from our friends and colleagues around the web. With all this great content to read, it's a wonder we get any work done at all! Please.
  • BUZZSUMO  |  MONDAY, DECEMBER 21, 2015
    [Help] 50 Things We Learnt About Content Marketing This Year
    We are still in the early stages ourselves of using buyer personas but we have found that even a simple table such as the one below can help us create more focused content. It is therefore more helpful to look at medians rather than averages. Hopefully the content marketing lessons we have learnt this year will help you in 2016.
  • SNAPAPP  |  FRIDAY, MARCH 13, 2015
    [Help] Why You Should Be Embedding Buyer Personas In Everything You Do
    Focusing on the customer at every level and in every department will help you not only resonate better with your audience, but can also keep everyone on the same page. Helping to overcome silo barriers and create the focus where it should be – on helping buyers and customers fulfill their goals.”. Finally, keep a long view.
  • BIZNOLOGY  |  MONDAY, DECEMBER 16, 2013
    [Help] Top 15 social CEO’s tell what social media taught them
    ” JEFF IMMELT (CEO, GE) : “Social media helps GE keep to its goal of always being a learning company. ” DICK COSTOLO (CEO, TWITTER) : “Twitter quickly became an alternative form of communicating to get help, in ways that phone calls and text messaging couldn’t. I What are the secrets they’ve learned?
  • THE FORWARD OBSERVER  |  TUESDAY, FEBRUARY 10, 2015
    [Help] The Best Marketing Podcasts for Marketers Who Want To Be CEO
    Listening to these marketing podcasts will help. Do you want to keep up with the smartest thinking in the quickly-changing field of marketing? In a recent Forbes article " Are Today''s Marketers Tomorrow''s CEOs? ," Kimberly A. However, nearly every CMO these days has had to learn the new rules of modern marketing on the the job. For now.
  • DOCALYTICS  |  MONDAY, FEBRUARY 16, 2015
    [Help] Marketing & Sales Face-off, Part I: Salespeople are Lazy
    To help with that understanding, I’ll focus this post on being honest about the shortcomings of my own kind, and provide some tips to marketers to excel despite these inherent flaws. Invite your sales team to help contribute to the content you create or shape the flow of your next marketing campaign. Sales people are lazy.
  • B2BBLOGGERS  |  WEDNESDAY, MARCH 28, 2012
    [Help] 3 Simple Ways To Differentiate Your Business To Attract Today’s B2B Buyers
    Here are three tips to help you connect more deeply with buyers. Finally, awards are a great tool to help buyers feel good about your product and company. Building that differentiation is difficult, especially when you offer a commodity-based product. Have a Voice. Humans are social animals. Show the Value. Get Recognized.
  • HUBSPOT  |  THURSDAY, OCTOBER 24, 2013
    [Help] The Complete Checklist for Creating Compelling Calls-to-Action
    To help demonstrate the anatomy of a well-crafted CTA, we''re going to pick apart the primary CTA we recently featured in a blog post about the biggest problem in your PR. 1) Use actionable language. These contrasting elements were strategically chosen to help our readers notice this CTA. 7) Make the button look clickable. client call.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 14, 2014
    [Help] 4 Reasons to Attend Marketo’s Road to Success Virtual Event
    They’ll help you make a lasting first impression with display ads and personalization ; build authentic, two-way relationships by engaging your digital audience; master social, mobile and video marketing;  take your marketing campaigns global; and much, much more! And I’m not the only one out there who feels this way…am I? Mobile Moments .
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 26, 2012
    [Help] Why Your Home Page Looks Like You’re Selling Everything But the Kitchen Sink
    Either way, a busy, jam-packed home page will not help you. Need help on your website, web content, and especially your home page? Contact us to find out how we can help you improve your website. But, when it comes to the home page of your website, less is more. Two reasons. 1. It will harm you. read this tip years ago.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 18, 2013
    [Help] It’s Time For CMOs To Tap Into The Power Of Personalization
    The identity of your customers, their demographic profiles, what types of information they value as well as when and where they are making purchases are all insights that can help you reach the  right  audience at the  right  time with the  right  content – whether it’s in the form of emails, product recommendations or social promotions.
  • HUBSPOT  |  TUESDAY, JULY 7, 2015
    [Help] The Key to Growing Your Audience: Partner With Subject Matter Experts
    Then once you’ve completed a project, an SME can also play an important role in helping spread the news about it with his or her social media followers. Being able to ask spontaneous questions or ask an interviewee to elaborate on a statement can help ensure the discussion is a meaningful one. Content Marketing
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 4, 2015
    [Help] Children of the Cloud
    His current startup is helping to imbue secondary school students with a love of coding. The four speakers ranged in age from 17 to 23, and each was already running a company. The 23-year-old was on her second startup, having raised $1 million for her first venture from investors (including Richard Branson) when she was just 18 years old.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 30, 2010
    [Help] Methodology: Brainstorming Awesome Business Blog Posts
    have a brainstorming method that I love to use when helping teach new bloggers how to get started thinking about their keywords while creating good content. For example: “When someone needs help with an outsourced recruiting service, what questions should they be asking me?” Write down these questions. Review your outline.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 24, 2013
    [Help] Why Mad Men Marketing is Moot: Account Managing in the Digital Era
    Honed sales skills are critical in helping clients grasp fragile, embryonic concepts. Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. As he has said more than once, “You didn’t want it until I told you you wanted it.”. Selling is not a four-letter word.
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 30, 2010
    [Help] Podcasting As Content Marketing: An Interview With Podcast Pro.
    It’s helpful to have a moderator who has some understanding of how broadcasting works. This is where a company might hire a professional to help produce the program. She helps companies build their brands and engage with communities so they can sell more stuff. How can we help you Make Good Media? Consumers too.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 7, 2015
    [Help] New Years Resolution: Get back to the basics
    Expand your visual content  - people like pictures and there are several options to help you deliver them. It’s a new year, and before we start doing the same old thing, we should take a minute to make sure what we’re doing is getting us the results we want. Makes sense, doesn’t it? Make 2015 a good one.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 11, 2015
    [Help] You May Be Surprised At The Biggest B2B Marketing Responsibility Of 2016
    Understanding who your buyers are – their goals, motivations, preferences, influencer dynamics, challenges, concerns, KPIs, research habits, thought process, even personalities – can help to inform more customer-centric (and more effective) decisions and strategy in marketing, sales, product and beyond. Why Customers? Why Now?
  • HINGE MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Help] How to Use SlideShare for B2B Lead Generation
    Here are some best practices to help you get started, get connected, and get more leads online: Let your presentations do the talking. The platform provides code to help you embed content on other websites and blogs, greatly increasing its exposure and reach. Experiencing a plateau in leads? Consider this. Tell a story. Embedding.
  • CLOUD POTENTIAL  |  SATURDAY, JULY 16, 2011
    [Help] Your revenue and Buyer Personas, Buyer Journeys, the Buying Process, and Buyer Scenario
    Creating them helps everyone in the company understand better who buyers are and what they want. Buyer Personas have become standard website design tools. Of course, the personas must be created by interviewing real customers, or they will not be accurate - which will defeat the whole purpose. Guessing or assuming is a big mistake. read more.
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 12, 2014
    [Help] The 15 Best LinkedIn Pulse Articles On Marketing
    Let’s just call this one “interesting” if not helpful. I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. started publishing on Slideshare in July of 2010. And now I’m seeing almost as much traffic and engagement there than I receive on my blog.
  • DOCALYTICS  |  THURSDAY, DECEMBER 11, 2014
    [Help] Docalytics for Sales Gmail Plugin
    When we announced Docalytics for Sales a month ago, we knew that was just the first step. Our goal is to let inside sales professionals track who is reading what they send as easily as sending a regular email. The Docalytics Gmail plugin lets you create tracked attachments as you are composing an email message from within Gmail. Happy Tracking!
  • HUBSPOT  |  FRIDAY, JULY 20, 2012
    [Help] Facebook Radically Changes 'Reach' Metric: How You Were Affected
    If you have a big mobile audience, their inclusion in the new Reach numbers should help your score. Do you think this will help your Reach numbers, or hurt them? Have you checked out your Facebook Insights lately? Did you notice that your 'Reach' number was a little out of whack? Did you freak out? How Facebook Calculates Reach (Now).
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 23, 2012
    [Help] 7 Things Brands Need to Know About the Facebook Timeline
    Ask for help! by Lauren Harper | Tweet this On March 30, Facebook is transitioning all brand pages to the new and (debatably) improved Timeline. Have you started working on yours? We’ve done some work preparing the Eloqua page , and are excited about what we put together. No, you’re not crazy. Get feedback. Don’t make it a one-person show.
  • VERTICAL RESPONSE  |  MONDAY, JULY 22, 2013
    [Help] You Had Me at Hello – 5 Types of Subject Lines to Engage Your Audience
    How-to : By providing helpful and useful content to your subscribers, you provide them a great service and benefit. In the movie Jerry Maguire,  Jerry expressed his love in a long-winded speech to Dorothy and her reply was the simple phrase: “You had me at hello.” Our example is from Piperlime, a division of retail giant, Gap Inc.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Help] The 3 Things I Learned From My Marketing VP: Vision, Strategy, Message
    In my one month directly reporting to our VP of Marketing, I have learned three important lessons that can help entry-level marketers take their careers to the next level. Meet with different stakeholders to find out what their pain points are and determine how you can help them. Yes, in my head whales frolic. Do You Have a Vision?
  • LEADER NETWORKS  |  THURSDAY, AUGUST 11, 2011
    [Help] Moderation Best Practice: Give Three Gifts To Every One Take
    We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. (image credit: anankkml) My professional life and daily operations are permeated by people who want or need something, as I am sure is an experience shared by all. “Do you have? Could we meet? Can you do?”
  • MARKETING ACTION  |  TUESDAY, JULY 2, 2013
    [Help] 6 Best Practices for a Lead Management Strategy
    Knowing your buyer personas will help you develop the key messages and core content that speak to those buyers. CRM and marketing systems should combine data to deliver a comprehensive activity history; this gives sales a sturdy basis for warm conversations, and helps uncover trends. Define and document your process.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Help] 12 Suggested Security and Privacy Guidelines for Social Media
    There then helpfully followed a number of good suggestions to which I added my own: “Don’t forget to include security/privacy guidelines,” … Continue Reading 12 Suggested Security and Privacy Guidelines for Social Media by Christopher Budd - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2012
    [Help] How to Use LinkedIn to Generate and Qualify B2B Leads
    To help you use this information about when LinkedIn users engage to maximize your lead generation and qualification activities, examine eight common types of content listed below. Provide evidence to help qualify company and/or employees in business interactions. with less activity on the weekends. were male. were female. Links.
  • MARKETING ACTION  |  WEDNESDAY, JULY 15, 2015
    [Help] Understanding Inbox Placement
    will eventually hurt or help email deliverability, the trends are only going to accelerate and become more evident. It doesn’t hurt (and it is a major help) to set up DKIM (DomainKeys Identified Mail) and SPF (Sender Policy Framework) authentication. Engagement is a double-edged sword. Filing an email. Replying to an email. Get it now!
  • JUNTA 42  |  SATURDAY, FEBRUARY 28, 2015
    [Help] This Week in Content Marketing: When Will LinkedIn’s Purchase Run End?
    The Times is collaborating with the CIG Education Group, which helps create branded academic institutions, to develop the program. To help you accomplish your content marketing goals, Marketo is offering a workbook called the Content Marketing Tactical Plan. Rants and raves include Time Inc.’s This week’s show. Sponsor (37:31).
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 17, 2010
    [Help] Brand Advocates vs Brand Adversaries – it’s a Very Thin Line!
    Xbox Support found that people they help on Twitter are far more satisfied than people they help via the call center, not to mention the cost of providing that service is significantly cheaper as well. Everyday I provide support on the social web to customers. It’s a great double sided ROI story for Social Customer Support. Tweet This!
  • WRITTENT  |  WEDNESDAY, JANUARY 14, 2015
    [Help] 7 Tips on Finding the Best Freelance Writer for Your Blog
    writer in your own time zone isn’t crucial, but it’s certainly helpful for communication, or requesting a quick turn-around on content. They draw from this to help you meet your strategy and goals. You’ve decided to make the leap, and use a  freelance writer for your marketing copywriting. Ensure Research Aptitude.
  • B2BBLOGGERS  |  FRIDAY, SEPTEMBER 17, 2010
    [Help] Start With Relevant, Aspire To Remarkable
    Make it helpful, useful, and driven to serve them and not you (and the remarkable with take care of itself). How can we help you Make Good Media? The tools to create content are easily accessible, extremely affordable, and not very difficult to learn. That said, just because you can, doesn’t mean you should. Sign up. Or Does It? 5.
  • OPENTOPIC  |  FRIDAY, OCTOBER 9, 2015
    [Help] The Transaction Machine: Defining, Finding, and Converting Your Audience
    Melissa Wall ( @Lafsky ) Co-Founder at Brick Wall Media , a company that helps create content strategies and solutions for both B2B and B2C companies. She lists four tips to help define your audience so that you can create content catered to them: Who is your customer base? Get the video recap and see upcoming shows here.
  • THE POINT  |  WEDNESDAY, JUNE 20, 2012
    [Help] Top 10 Tips for Better Email Templates
    Use accent colors to highlight the call to action and to help direct the viewer’s eye around the email. The success of an email campaign depends on a number of variables, chief amongst them the quality of your list and the attractiveness of the offer. Keep graphics to a minimum. Use sidebars. Design your headline as HTML, never text as image.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 25, 2014
    [Help] 7 Benefits of a Prescriptive Sales Process
    One of the best ways to help B and C performers improve is to write out a prescriptive sales process. 7 Benefits of a Prescriptive Sales Process. By spelling out the steps that great sales performers use intuitively, you can develop the rest of your sales staff. In most sales organizations, the majority of salespeople are B or C performers.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 10, 2014
    [Help] A Mostly Good Holiday Read from Mitch Joel
    It’s part self-help for laggards and part cheerleading for everything digital, especially if it’s made by Apple. Finally, A Marketing Book That Helps. A Review of Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends On It. In that sense, it’s a sequel to Six Pixels of Separation. Back to the book.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 25, 2014
    [Help] Six Great (and brief) B2B Reads for Labour Day
    Well the clever folks at Captora  have made some brilliant content to help you explain your brilliant content. It’s helpfully included below. At some point this week, a few parents will discover the remains of the final school lunch from last June deep in the bottom of a backpack. Thus begins another academic year. Got channel?
  • B2B MARKETING UNPLUGGED  |  MONDAY, APRIL 21, 2014
    [Help] Time to Bring Down the Curtain on Green Theatre
    So stop looking at us and make other companies help too. “Sustainability is a topic that IBM’s really passionate about. Our view is that we now live in a world that’s  becoming a system of systems and that is a world of multiplicity and diversity. English translation: At IBM we can get some mileage out of sustainability. Really  complicated. So
  • HUBSPOT  |  FRIDAY, APRIL 15, 2016
    [Help] 4 Ways to Use Student Advocacy to Increase Applications for Your School
    Your students can help your inbound strategy meet both challenges. Having students advocate for your school via their own profiles can be especially helpful in accessing some of the social media chat apps popular with teens where your school may not have its own presence. You want to be friendly and helpful. Don't have any?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 10, 2015
    [Help] How to Achieve Clean Data in B2B Marketing
    Here are three helpful steps. Editor's Note: Today's post comes courtesy of Amanda Nelson, Director of Marketing at RingLead , where she leads the content marketing strategy and execution. Follow her on Twitter at @amandalnelson. According to the Bureau of Labor Statistics, the average American worker changes jobs about every 4.5
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, APRIL 5, 2016
    [Help] Emotional Sales Leadership
    Emotional Sales Leadership. I was recently interviewed on a podcast based in Europe around the topic of the importance of emotional leadership. The interviewer asked me a series of questions regarding the topic and why I felt it was a critical success factor for most organizations. HINT: Run an annual sales trip contest.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 15, 2011
    [Help] The Elevation Principal – Demystified
    Part two is industry experts who can help you – as your prospective customers trust them. It’s critical that you find the right people to help you. suggest every business compile a “ List of 20 &# – the 20 key people who can help your business. B2B Marketing |The Elevation Principle. Mari Smith.
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 7, 2013
    [Help] Steve Nicholls on Social Media as a Crucial Component for Success
    Also, LinkedIn’s reference check helps users search for references on a potential employee or employer. His background as a project manager, combined with his extensive experience in the business and technology industries, has given him the unique ability to help companies lay their own blueprint for social media success.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 11, 2013
    [Help] Target Like Modern Mark: Episode 1 of the Journey to Modern Marketing Now Live
    This helps to empower the marketing operations team to set overall data policies and processes, and ensure that all teams are in compliance with the defined data policies. by Eloqua | Tweet this We recently introduced you to Modern Mark , our friend who’s putting Modern Marketing to work for his organization.
  • ACTIVEDEMAND  |  MONDAY, FEBRUARY 29, 2016
    [Help] CRO: It Doesn’t Just End at the Click
    Call tracking can help you understand the tremendous value of mobile PPC or even represent an opportunity to better allocate the budget you’ve been given; this tactic connects your online marketing efforts with prospective leads/customers who have seen your client’s number in an ad or on a site and have placed a call.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, NOVEMBER 10, 2015
    [Help] Stop Apologizing, Start Measuring
    If you’re feeling the need to apologize for something (Christmas, is just a few weeks away, after all), Harvard Business Review published a good piece in September to help you figure out whether to apologize, how to do it and how to tell if what you’re about to do is going to have any benefit at all. I can also recommend this article from Inc.
  • SALES LEAD INSIGHTS  |  THURSDAY, MAY 12, 2011
    [Help] Revenue Performance Management: An interview with Jon Miller, VP Marketing and Co-founder of Marketo
    Marketo provides the tools, thought leadership, and best practices to change how Marketing and Sales work, and how they work together, to help companies adopt RPM and accelerate predictable revenue growth. The following two data points help to tell the story: 52% of Sales reps do not achieve their Sales goals ( CSO Insights 2010).
  • HUBSPOT  |  THURSDAY, JULY 5, 2012
    [Help] Brand Logos: The Good, the Bad, and the Ugly
    Even better, KFC launched its new logo with the help of a HubSpot customer, Synergy Events , who constructed the logo from 65,000 1-foot-square tiles laid out in the Mojave desert, which can be seen from space. Setting up a focus group can help companies view things from their customers; perspective and make more educated decisions.
  • HUBSPOT  |  FRIDAY, APRIL 20, 2012
    [Help] 32 White Hat Ways to Build Inbound Links
    Resource lists are both great link bait, and helpful content for your readers. This can help reach thousands of other related sites that, in a press release about just your company, may not have linked to your site. 31) Help another webmaster fix an error on their site. Get Your Blog On. 1) Maintain a steady blog.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 9, 2014
    [Help] 10 Must-Attend Food and Beverage Conferences
    We will have all of the information you need to help you buckle up for a successful 2015!” Rated as one of the top 200 trade shows in the US by Tradeshow Week, Natural Products Expo West continues to help attendees reach their business goals.” ” Have you been to any of these conferences? Share in the comments.
  • LEADERSHIP  |  FRIDAY, MAY 8, 2015
    [Help] Interesting Infographics: Be More Competitive By Nurturing Big Data
    73% of companies have already leveraged data to some extent to increase revenue, and 84% of executives report that using data helps them make better decisions. The term “big data” has become one of those tech buzzwords that people seem to love. But what exactly is “big data” – and more importantly, how do you put it to work for you?
  • ACT-ON  |  WEDNESDAY, NOVEMBER 11, 2015
    [Help] The Blame Game : Open Rates vs Deliverability
    Avoid buzzwords such as “free,” “help,” etc. Just do it; it won’t hurt, and it will help. 3. As a deliverability specialist, one of the most frequent gripes I hear from my clients is low open rates. But blaming the ESP may be the wrong response. What many email marketers forget is that open rates are, in most part, under their control.
  • INTEGRATED B2B  |  TUESDAY, FEBRUARY 19, 2013
    [Help] How to secure your B2B social media strategy
    Any company with a half decent B2B content strategy will be heavily reliant on social media channels to help get their stories out into the world. There’s a lot of online content to help, or find a course in your locality. This is a big mistake. Not all publicity is always good publicity, especially in B2B. Choose a platform.
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 30, 2012
    [Help] Brands Under Pressure: The Brand Lives in the Employees’ Voice
    Demanding audiences participating in the global bazaar of social media continue to pressure brands into reorienting their goals.  Consumers demand a higher level of engagement that affords them a fulfilling, relevant experience anchored by the same common denominator—authenticity.  For many brands, such an approach marks a major shift in mindset.
  • HUBSPOT  |  FRIDAY, AUGUST 24, 2012
    [Help] 12 Simple Ways Marketers Can Humanize Their Brand
    In an inbound marketing age where businesses are expected to get to know their target audience, develop personas, maintain an active social media presence, and be genuinely helpful to their leads and customers, it seems like there's room to develop a relationship between companies and consumers beyond just the transactional. Speak. Clearly.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, DECEMBER 31, 2011
    [Help] Did this blog make a difference?
    — It started out as a simple question but 2,000 tweets and more than 200 comments later it stands out as a blog post that helped put social media success in a rational context. As always, I would cherish your thoughts and observations on this community and how I can help push it forward in 2012. Did it move ahead? Innovations.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2015
    [Help] Choice is in the Hands of the Marketer: A Blueprint for Choosing Marketing Technology
    As a marketer, once you are faced with making choices regarding software solutions, you need to develop what is best described as a “Marketing Blueprint”  Your marketing blueprint will help you define the technologies that are absolutely necessary and which are superfluous for your marketing department and activities.
  • ANNUITAS  |  TUESDAY, DECEMBER 16, 2014
    [Help] Three 2015 Marketing Predictions I Hope Are Terribly Wrong
    As 2014 comes to a close, we get to turn our sights to 2015 and prognosticate on what may be in store for those in B2B Marketing in the coming year. Prediction 1:  Marketers Will Continue to Struggle to Show the Value of Their Efforts and Investment. Only 13% of vendors that were reviewed passed the “B2B Customer Engagement Test” – Forrester.
  • HUBSPOT  |  FRIDAY, AUGUST 29, 2014
    [Help] Conference Attendees: How to Get the Most Bang for Your Buck
    Having a high-level goal will help you figure out what to do at the conference to get the most bang for your buck. Want to know the best way to waste your company’s time and money? Go to a conference without having any goals. No, seriously. For example, I once attended a conference where my goal was simply to learn. Events networking
  • HINGE MARKETING  |  FRIDAY, AUGUST 22, 2014
    [Help] The Do’s and Don’ts of Lead Nurturing in Professional Services
    However, sending vast amounts of emails and phone calls to prospects can actually hinder instead of help. Here are some helpful Do's and Don'ts to ensure you are always in line: The Don’ts: Don’t give a standard scripted response: This is a classic mistake when it comes to lead nurturing. On Google+ or LinkedIn?
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 7, 2011
    [Help] 5 Essential Books to Understand B2B Sales 2.0
    To understand how next-generation sales helps boost revenue and build relationships with customers, consider the following 5 essential books to understand Sales 2.0 : 1. His consultancy helps clients increase revenue generation by the use of CRM systems. Sales 2.0. By Anneke Seley. principles to boost sales leads and overall revenue.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 6, 2013
    [Help] What Is Crowdfunding? [FAQs]
    Whether it''s for a fundraising event or just a year round campaign, expanding your fundraising channels will, without a doubt, help to sustain your organization''s fundraising pyramid for the future. But inspiring your fundraisers to talk about your organization via social media will help amplify your cause even further.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 21, 2015
    [Help] Social Media Lessons From 8 Tech Support Companies
    The content of their posts is interesting and helpful, and they respond to commenters’ questions. Social media offers an opportunity to connect with your customers in an unprecedented way, allowing you to observe and direct the conversation around your brand. However, considering social media for your small business is a big decision.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 11, 2014
    [Help] Funny Business: The Best Digital Marketing Humor, 2014 Edition
    What are you laughing at? If the answer is “nothing,” then you need to read this post! Humor can be a highly effective element in marketing campaigns, whether the goal is get people laughing at our competitors, at themselves, or even at us. The Most Epic Safety Video Ever Made by Air New Zealand. Dirt Devil-The Exorcist. Really.
  • HUBSPOT  |  THURSDAY, NOVEMBER 29, 2012
    [Help] Your 12-Point Checklist for Mobile-Optimized Landing Pages
    Adding click-to-call capability -- the ability for users to literally click on your phone number on your mobile landing pages -- will help you with mobile conversions. What else helps landing pages convert better for a mobile audience? Who knew Disney (Walt, not the corporation) was such a prognosticator of things to come? think not.
  • CAPTORA  |  MONDAY, OCTOBER 26, 2015
    [Help] Key SaaS Metrics for Accelerating Growth
    This overview and the examples are meant to give you a baseline understanding of creating a predictable marketing-centric model that helps justify further investment and testing of program-mix spend. Executives love metrics, especially in the technology/Internet space. First, evaluate your strategy and your go-to-market model. Trials? Demos?
  • SYNECORE  |  SATURDAY, DECEMBER 29, 2012
    [Help] The Best Branded Content of the Year: 2012
    Clearly, the company has enlisted the help of a few brand journalists to produce high quality and engaging content for their audience. Though the time has come to say goodbye to 2012, in the New Year we will find ourselves saying hello to a new era of advertising. 2012 will be remembered as the year that content became king. Time will tell!
  • THE POINT  |  MONDAY, JULY 1, 2013
    [Help] How to Target a Non-Technical Audience Using Content Syndication
    Make sure the title of your content is very sales- or marketing-specific, so that the title alone will help filter out those outside of your target audience. On LinkedIn, John asks: “Does anyone have preferred content syndication channels that target sales and marketing folks? However, it can be done. ”) and filter on that.
  • JUNTA 42  |  MONDAY, NOVEMBER 7, 2011
    [Help] LEGO Does a Netflix in Closing LEGO Universe
    Kraft’s iFood Assistant , even though an incredibly helpful application, doesn’t turn a profit. It’s a sad week in the Pulizzi household. LEGO recently announced that, effectively January 31, 2012, they were closing their multiplayer online game called LEGO Universe. Focusing on the Wrong Metrics. Kill it. Bye bye.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 18, 2014
    [Help] Manufacturers: Why Are You Using Content Marketing?
    recently read an article by Heidi Cohen,  Why Use Content Marketing – 7 Reasons that I thought would help us all in not only reviewing what we’re doing, but more importantly, evaluate and possibly refocus our efforts on those activities that are working. wonder if you asked them why, what the answer would be.
  • HINGE MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Help] 12 Tips to Optimize Your LinkedIn Profile for Social Selling
    And it’s not just advertising, promotion, direct mail and website content that helps you sell. Here’s how: Increases visibility Attracts new clients Builds and strengthens the brand Commands higher fees You can help employees have greater visibility on your website by creating individual bio pages. Headshots are best.
  • HUBSPOT  |  MONDAY, AUGUST 4, 2014
    [Help] How to Avoid Becoming a Marketing Fossil
    To that end, here are five of the lessons from Paul’s book to help all of us adapt our skills and become fluent in an increasingly digital world. 1) Always Be Measuring. Agencies shouldn’t just build your brand, they should help build your business -- and be measured and retained accordingly. 5) Make Nurturing Your Nature.
  • HUBSPOT  |  FRIDAY, FEBRUARY 21, 2014
    [Help] The Most Important Tool in Every Nonprofit's Fundraising Toolbox
    What methods will help you accomplish your objective? Measurement can help you identify ways to improve fundraising performance by adding evidence to your decision making and using evidence to inform which actions to take. The list of ways we connect with donors and the list of methods we use to raise funds for our missions is growing.
  • WRITTENT  |  MONDAY, MARCH 3, 2014
    [Help] 14 Tools to Create Images for Your Blog Posts in Less than 5 Minutes
    It’s enough to help you scrape by, but does it help you visually communicate your brand’s goals or voice? It’s especially helpful if you’re trying to reduce the file size of a gorgeous custom pic you’ve created in Canva or elsewhere: It’s free, and you’re not required to create an account (or provide any other personal information).
  • BLUE FOCUS MARKETING  |  WEDNESDAY, DECEMBER 5, 2012
    [Help] Five Top 2013 Trends for Small Business Social Media Engagement Using Content Marketing
    Her knowledge of business strategy, passion for creative expression, and marketing technology helps businesses achieve the remarkable. With 2013 right around the corner, it’s time to start looking at the social media marketing trends likely to take center stage in the coming year. Find this post interesting?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Help] How to Get Over Your Fear of Guest Posting
    Here are my 5 tips to help you get over your fear of guest posting: 1. Removing your ego helps you to remove the stuff that stands in your way from sharing stories that resonate. Here are my 5 tips to help you get over your fear of guest posting: 1. By Jessica Ann, {grow} Community Member Hi. She wanted me… to do what? Below it.
  • VIEWPOINT  |  TUESDAY, DECEMBER 17, 2013
    [Help] B2B Prospecting Data Just Keeps Getting Better
    Imagine what marketers could do with a treasure trove of data elements like these to help identify high-potential prospects. The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. Stevens.
  • SYNECORE  |  THURSDAY, AUGUST 7, 2014
    [Help] Multiple Channels, One Marketing Strategy
    Here are a few tips to help you embrace this methodology. In this modern digital age, it has become obvious to most brands, the crucialness of leveraging a range of various online channels in order to attract their target audience. However, merely knowing that it is important to do this isn’t enough to be truly effective in implementation.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 27, 2014
    [Help] What Reporting Metrics Do You Use to Measure Your Inside Sales Team?
    Opportunity Conversion Rate will help to determine how many conversations they are converting to opportunities. Editor''s Note: The following is an excerpt of a chapter from our recently published eBook, The Ultimate Inside Sales Prospecting and Management Success eBook. Quality connects and conversations signify progress. Phone Skills.
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