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  • ACHIEVE MARKET LEADERSHIP  |  THURSDAY, FEBRUARY 18, 2010
    [Help] Lead Management Matters!
    At Crimson, we have recently added a lead management practice , designed to help our clients with their prospect management challenges. Demand generation is the deliverable produced by marketing that connects ready and willing buyers with a sales team. Lead Management
  • INSIGHTIQ BLOG  |  TUESDAY, MAY 14, 2013
    [Help] Response Attribution: Not everything That Counts Can Be Counted…Or Can It?
    Capturing and using the historical behavior is important because it will help identify the attributes that make email a more effective marketing channel for some customers than others. This advertising has a strong effect on the decisions and purchases customers make. But how do marketers make sense of what advertising channels are working?
  • MARKETING CRAFTMANSHIP  |  THURSDAY, NOVEMBER 17, 2011
    [Help] Making the Short List: How to Drive Top-of-Mind Awareness
    Content based on intellectual capital, showcasing insight, experience and opinion, and providing helpful ideas or guidance, will be read and remembered. The Key to Making the Short List. For most companies, there is no way to predict when a prospect will purchase their product or engage their services. Consistent application is critical.
  • SALES LEAD DYNAMICS  |  FRIDAY, NOVEMBER 30, 2012
    [Help] Who’s on Your “A” Team?
    We really understand what each other does and actively try to help one another. Back in the 1980’s “ A-Team ” Members Hannibal, Howlin’ Mad, B.A. Bad Attitude” Baracus, and Faceman, shot, bombed, stabbed, slugged, hacked, connived, cavorted, and charmed their way across the TV screen. You need an A-Team to look out for you, too. R.A.M.P
  • B2B MARKETING UNPLUGGED  |  MONDAY, NOVEMBER 26, 2012
    [Help] Lost Squirrels: Putting Sales Where it Belongs
    Fix a broken process, speed up another process, help the Keebler Elves off the discount ledge and work on new guidelines (I know the Squirrels will ignore them, but not right away). Mostly statistics just annoy me, but every now and again I am absolutely gobsmacked by one. You read that right, folks. Complaining about product delays – 9%.
  • INSIGHTIQ BLOG  |  TUESDAY, MAY 29, 2012
    [Help] Thoughts from the Cable Show: Consumers were front & center
    In an announcement at The Cable Show, Comcast introduced Comcast Media 360, a sales unit designed to help brands reach consumers with integrated, targeted and measurable campaigns across all platforms. But this year, as in recent years, television (or the first screen) wasn't the only media darling. see it, buy it a la Fashion Star).
  • B2B MARKETING UNPLUGGED  |  SATURDAY, MAY 12, 2012
    [Help] Daddy Issues: Why You’re Having Trouble with Alignment
    The reason IT won’t build that online billing interface for you isn’t because you forgot to give them some of the nifty new logoed travel mugs (though that doesn’t help); it’s because their Daddies are software release deadlines, a user license cap and getting the payroll processed. It is not. Different Daddies at work.
  • WRITESPARK  |  TUESDAY, FEBRUARY 2, 2010
    [Help] E-books: More Than a New Marcom Fashion
    books are perceived positively by prospects as easier to read, with more visuals and multimedia elements that help a reader's understanding of the content. . Like women's fashion, some marketing documents are trendy for awhile, then considered unhip.only to emerge again a few years later in a new form. book Advantages. Facebook, Twitter).
  • INSIGHTIQ BLOG  |  THURSDAY, DECEMBER 22, 2011
    [Help] A Marketing Reflection: Quaero's 2011 Webinar Recap
    Our webinars largely attempted to boil down the key areas of concern to help marketers get a grasp of the landscape, and how to begin making changes in their organizations. Here at Quaero, it's a magical time of the year. Using up last vacation days, attending company holiday parties, and of course, planning for 2012 marketing efforts.
  • DIGITAL VOICES  |  FRIDAY, JULY 16, 2010
    [Help] Maximizing the effectiveness of your social marketing activities
    While there is no silver bullet with maximizing usage and being more effective with social channels, we hope you find these ideas to be helpful in your travails down the social road. The proliferance of social channels over the last 5-6 years is simply amazing. may provide other platforms to communicate with our audience. . Invest wisely.
  • SALES LEAD DYNAMICS  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Help] Do You Sell Perfume or Do You Sell Hope?
    Client testimonials are also helpful. “ In the factory we make cosmetics. In the drugstore we sell hope.”. That powerful statement is from Charles Revson, the founder of Revlon, and one of the great marketers of all time. Perfume is simply smelly (well, ok, pleasantly fragrant) water. But Revson imbued it with almost mystical powers. Right?
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 9, 2012
    [Help] Social Media Policy for Employers: 6 Additional Key Policies To Update
    Having such policies not only help to encourage compliance with law, but also help keep employees safe while on the road, and should reduce accidents. Are all of your companies policies as up to date as your social media policy? Your company has probably worked hard to get its social media policy compliant with current standards. 
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 18, 2013
    [Help] Here is my fervent hope. That what does not kill you, makes you stronger
    'Can getting smoked in a National Championship game lead to greater results? My Alma Mater is the University of Notre Dame. So I was deeply embarrassed to be smoked by the University of Alabama. As the announcer stated “ An over-whelming victory in this BCS game.” ” We were pounded by a much better team. This is true for all of us.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 18, 2011
    [Help] Find New Customers Fan of the Month – Arthur Germain
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. Arthur is an expert in company messaging and is based on Long Island.
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 12, 2011
    [Help] Mad Marketing TV Episode 1 is done
    Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. I’m the host of Mad Marketing TV  sponsored by  Act-On Software  and we recorded the premier episode yesterday. It featured an expert on buyer personas – Adele Revella of The Buyer Persona Institute.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 11, 2011
    [Help] Find New Customers Fan of the Month – Arthur Germain
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. Arthur is an expert in company messaging and is based on Long Island.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 28, 2011
    [Help] Find New Customers Fan of the Month – Antonio Dimitriadis
    Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. B2B Lead Generation | Find New Customers Fan of the Month for October 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Antonio Dimitriadis. in Greece.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 27, 2011
    [Help] The Science of Social Timing Part 1: Social Networks
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. The Science of Social Media | Insights from Dan Zarrella. Great insights on how best to use social media for maximum effectiveness in b2b demand generation from Dan at Hubspot. Thanks, Dan! link]. tweet«.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 21, 2011
    [Help] Find New Customers Fan of the Month – Antonio Dimitriadis
    Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. B2B Lead Generation | Find New Customers Fan of the Month for October 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Antonio Dimitriadis. in Greece.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 7, 2011
    [Help] Find New Customers Fan of the Month – Antonio Dimitriadis
    Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. B2B Lead Generation | Find New Customers Fan of the Month for October 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Antonio Dimitriadis. Embrace them.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 1, 2011
    [Help] Find New Customers Fan of the Month – Antonio Dimitriadis
    Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. B2B Lead Generation | Find New Customers Fan of the Month for October 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Antonio Dimitriadis. in Greece.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 23, 2011
    [Help] Laugh and Learn with Find New Customers | Episode 45 – Just Ship It
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. In his weekly B2B marketing show, Jeff Ogden , President of the B2B lead generation company , Find New Customers ([link] shares a key marketing take-away using wit and humor.
  • FEARLESS COMPETITOR  |  SUNDAY, AUGUST 21, 2011
    [Help] Sunday Post | Introduction to “A Whole New Mind”
    July was the biggest month ever for this blog and with your help, August will be even better! On Sundays, our goal is to expand minds – to share insights – to get you to say “ Wow!&#. Want to truly understand Find New Customers ? Watch last Friday’s  Laugh and Learn show. Great show! It’s a must-watch! Dan Pink.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 24, 2011
    [Help] Content Marketing tips and techniques
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. B2B content marketing | tips and techniques. SoftwareAdvice.com invited me to do a guest video post for their very popular blog on B2B marketing.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 21, 2011
    [Help] @fearlesscomp to appear on SLMA radio
    Find New Customers helps companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. B2B Lead Generation | The Fearless Competitor to appear on SLMA Radio. Sales Lead Management Association (SLMA) Radio has all the top experts in B2B marketing and sales.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 16, 2011
    [Help] Great guest bloggers coming
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. Aprimo hired Find New Customers because of our world-class network of top experts. Now we bring you these top experts as guest bloggers. You’ll know some of these too. Plus many more.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 11, 2011
    [Help] How to Prioritize Sales Leads Part 2 – Mac McConnell of Bluebird Strategie
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. B2B Lead Generation | How to Prioritize Leads | Part 2 of 3. In our last post, we shared part 1 of Mac McConnell of Bluebird Strategies talking about lead scoring at Software Advice.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 5, 2011
    [Help] Changing direction | The difficulty in changing a tiger’s stripes
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. Had a very interesting conversation with an SVP of Marketing for a $500MM software company this week. Their challenge? They sell mainly to IT, but want to sell to business leaders.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 4, 2011
    [Help] Jill Konrath on HubspotTV
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. Jill Konrath. Please support Jill! HubspotTV is the fun and witty sales and marketing show that airs for 20-25 minutes every Friday starting at 4:00pm ET at HubspotTV. Don’t Miss it!
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 20, 2011
    [Help] The Definitive Guide to Making Quota
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. B2B Sales | Tips from top experts. Ever wish you could discuss your sales challenges with top experts like Dave Stein, Jill Konrath, Kendra Lee or Kevin Temple? Now you can. What do you think?
  • MI6 MARKETING AGENCY  |  WEDNESDAY, JANUARY 19, 2011
    [Help] Vendor News: EMC
    Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. EMC Launches New Product Line for SMBs. This week EMC unveiled its new VNX Product Line targeted to the SMB market. Video Interview. Video Timeline. Tweet.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 16, 2010
    [Help] 60 Seconds not this week
    He’s an expert in demand generation who helps companies increase the flow of qualified sales leads. My thanks to our fans, but no 60 seconds this week. We’re with a new client, Aprimo , and unable to post this week. assure you that “60 Seconds with the Fearless Competitor&# will return next week. Lead Generation Made Simple.”
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 11, 2010
    [Help] 60 Seconds with the Fearless Competitor – Episode 5
    Find New Customers helps business develop and implement programs to drive more sales leads by improving the way they find and acquire new customers using best practices in lead generation. In Episode 5 of this quick hitting video series, the Fearless Competitor shares 6 tips for B2B marketing success today.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 14, 2009
    [Help] New approach in remarkable content
    Jeff Ogden, the Fearless Competitor, is President of Find New Customers “ Lead Generation Made Simple &#  For businesses looking for lead generation , Find New Customers helps business implement best practices in finding and acquiring new customers. The Holy Grail of marketing content is interactivity. We watch it. Emails. Blog posts.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 30, 2009
    [Help] The wrong formula
    Jeff Ogden is President of Find New Customers , a company dedicated to helping other companies find and acquire new customers using best practices in lead generation. It used to be so simple. The formula was clear. Problem — We need sales. Answer — Hire salespeople, especially those with industry or specialized experience.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 22, 2009
    [Help] 6 Things You Need for Demand Generation
    He’s been called the guru of lead generation and Find New Customers helps businesses execute lead generation programs to excel at acquiring new customers. Here’s what you need: A clear universal lead definition – agreed by sales and marketing. strong value proposition – specific, measurable and time-constrained.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 10, 2014
    [Help] Work in B2B? LinkedIn Can Supercharge Your Personal Brand
    ve used it for all of the things mentioned above, but today I’ll focus on a couple of my favorite tips which helped me become one of LinkedIn’s top 1% most viewed profiles and will help you to supercharge your personal brand. 'Employees at B2B companies know that LinkedIn is the B2B network. asked him what it was. His answer?
  • SYNECORE  |  FRIDAY, JUNE 20, 2014
    [Help] Integrated Digital Marketing Chronicles: Measure & Refine Your Efforts
    You would imagine that utilizing the tactic of strategy refinement might have helped the army realize that bullets don’t work on Godzilla. 'After you''ve defined , promoted , connected and converted the audience with your digital marketing campaign your work is finished, right? Wrong! How is this accomplished? That got me thinking.I
  • SYNECORE  |  MONDAY, MARCH 10, 2014
    [Help] Social Mapping: Will Findery Make its Mark?
    As marketing goes solomo , the idea of social mapping is a unique enough concept to help it stand out amongst the noise. 'Social discovery is not a new concept. So what makes Findery , the new social app from Flickr co-founder Caterina Fake, different from all the rest? Did you know that Janis Joplin lived on this street? Bumping” Alerts.
  • B2B MEMES  |  MONDAY, JUNE 18, 2012
    [Help] Curation: Add Value and Pass It Along
    Among all the topics that seem to rile journalists and publishers these days, perhaps the most contentious is curation. Is summarizing and linking to another person’s article an honorable act or a form of theft? How can you distinguish between good curation and bad curation? Perhaps not so clear is how to add value.
  • SAZBEAN  |  MONDAY, AUGUST 30, 2010
    [Help] Review: SocialSeek for Social Media Monitoring
    If you found this post helpful, please consider signing up for our free newsletter or subscribing to Sazbean.com via RSS feed or email. One challenge with social media is keeping track of all the conversations and times that your name or company name is mentioned. Search by keyword and location, or just one or the other. Birds-eye View.
  • PHOENIX RISING  |  MONDAY, NOVEMBER 30, 2009
    [Help] Primal Thinking
    I'm laughing as I write this, I can't help it. I wrote a post last week entitled Ready, Fire, Aim. closed with what I thought was a cute little double entendre' Something lifke "Who knows, maybe we'll hit the bullseye!" " followed, by a picture of a bull's eye.the Wall Street Bull's Eye to be precise. 
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 9, 2013
    [Help] How Your Inside Sales Team Can Make the Most of Lists
    Knowing how to work a list will help you pass qualified leads easier than calling straight down a list of hundreds of names. 'One of the first things we train new hires on is how to navigate a list in Salesforce. The reasoning behind doing this in the beginning of training is because Salesforce is something inside sales reps use every day.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, AUGUST 30, 2013
    [Help] Inside Sales Reps: Prepare for Fall by Organizing Your Work Life
    Set attainable personal goals throughout the day - This is something that will help you get back into the swing of things quickly. 'It’s nearing the end of summer. Sales reps might think that making cold calls to prospects will now be easier, but lately, it''s becoming harder and harder every day. Why, you may ask?
  • SAZBEAN  |  TUESDAY, APRIL 1, 2014
    [Help] What You Want to Know Will Dictate What You Measure
    While it may seem obvious, taking a step back to understand what you want to know first will help you choose the right measurements. But there is hope… Google analytics allows you to add tags to links that can help you distinguish where traffic is coming from to the same web page. Step 1: State What You Want To Know.
  • THE ROI GUY  |  MONDAY, MAY 2, 2011
    [Help] Alinean Announces the CMO Challenge
    Free Campaign and Marketing Optimization (CMO) Assessment Tool and Service to Optimize B2B Marketing Return on Investment (ROI) Alinean announces the CMO Challenge , a free online assessment tool and service to help B2B marketers optimize the spending and practices of overall marketing groups, or individual campaigns.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 22, 2010
    [Help] Social Media Overload — Thoughts on Hitting the Wall.
    I’m living proof of the amazing benefits of this platform if you approach it in a spirit of authentic helpfulness. The idea for this post came when I was tossing about in bed feeling guilty for not following through promptly with some Twitter friends who had asked for help. How to save time blogging. Build a community. Digg this!
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 7, 2014
    [Help] 8 Ideas for a Creative Facebook Cover Photo (and 15 Examples of Great Ones)
    Visually pleasing, this bright and cheery image also helps to reinforce CarMax’s brand. Whether you want to gain likes, visits to your site, or entries in a contest you’re hosting, a cover photo CTA will help. 'Author: Bill Faeth If you’re savvy about marketing on social , your business probably has a Facebook account. Wrong.
  • B2B IDEAS @ WORK  |  TUESDAY, JULY 12, 2011
    [Help] B2B Marketing Research: Getting Started
    This not only helps you develop rapport at the beginning, but can also help you ‘speak their language’ and understand where they are coming from when you ask them questions during the interview. Ok, so you’ve done your secondary research and you’ve developed your research proposal – now what? Stay Humble.
  • LEADER NETWORKS  |  TUESDAY, OCTOBER 11, 2011
    [Help] Five Ways To Avoid the "Valley of the Social Tools"
    We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. Social strategy and social operations are causing big changes in business today -- online and offline. They've emphasized click-through and followers. insert social tool name here.) or your career!
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, MAY 6, 2012
    [Help] Top 50 Sales & Marketing Influencers for 2012
    president, is a sales leadership professional who for more than 14 years has helped executives revitalize their organizations by pulling sales results from the doldrums to predictable revenue. Top Sales Magazine Names Consultant to Cisco and Microsoft Partner Programs a Top 50 Sales/Marketing Influencer. KNOXVILLE , Tenn., About Ken Thoreson.
  • SYNECORE  |  SATURDAY, FEBRUARY 1, 2014
    [Help] Pin to Win: Social Sharing on Pinterest Trumps Email
    With Interests , pins are organized within a handful of broad categories, so Interests will group together pins in much more narrow categories to help recommend pins users are more likely to be interested in. 'I’ve long argued that Pinterest is the most sales-actionable social network around. percent of shares to Pinterest. Here’s why.
  • HUBSPOT  |  WEDNESDAY, APRIL 4, 2012
    [Help] Social Media Outsourcing Increases 128% in Two Years [New Report]
    If you're considering a third party for any or all of these tasks, consider these pros and cons first that will help you do your due diligence. If you're truly leveraging all of the new updates that come out, it may make sense to have a designer or developer on staff to help you respond quickly. Last year, that number doubled to 28%.
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2011
    [Help] 5 Commonly Held Social Media Myths.Busted!
    Or is it simply a call-to-action that will help you reach your business goals. Dan’s latest data indicates that using “Please ReTweet” in Twitter messages helps. Ever since I first learned about Zeus and the magical world of Mount Olympus, mythology has piqued my curiosity of the human mind. Twitter is a link economy.
  • THE POINT  |  FRIDAY, JANUARY 6, 2012
    [Help] How to Optimize Your Website’s Resource Library for Lead Generation
    In order to keep the layout scalable, simple, and intuitive, we added a categorization system to help users search by content type as well as category icons and a rating system to aid in scannability.“. A well-designed resource library can be a key factor in converting Website visitors to measurable, actionable sales leads.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 27, 2010
    [Help] Engaging Content: Get Emotional, Really Emotional
    Your readers can feel the pain of the client who was frustrated, angry, disappointed… and feel their relief when you helped them out. How can content  marketers create content that engages – truly engages – the emotions of readers ? When Harry Met Sally , Sally insisted men could never tell when women were faking an orgasm.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 17, 2014
    [Help] The Secret To A Better Customer Experience
    Where do marketers turn for help with personalization? 'OK, so check this out: If you go to the Yahoo Fantasy Sports page you should see the page is sponsored by my company, SAP. But when you click the banner or logo, you aren’t blindly taken to our corporate website or an expensive “landing page.” Increased website traffic.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 5, 2012
    [Help] Marketing Automation Vendors Added Webinars, Social Media, and Dynamic Content in 2011
    Cross-Campaign Coordination: This encompasses several features to help coordinate customer treatments across campaigns. Last week's post took a horse race approach to data from our newly available B2B Marketing Automation Vendor Selection Tool (VEST): who’s ahead, who’s behind, and who is coming on strong. Let’s start with the basics.
  • KOMARKETING ASSOCIATES  |  SATURDAY, SEPTEMBER 14, 2013
    [Help] Business to Individual (B2i): The New Imperative for B2B E-commerce Marketing?
    We came in and told them we could help get their product up and running in 30 days in over 100 countries… and we did.  In this case, we helped them rationalize the multiple systems to actually showcase, order, and fulfill on their products to become the standard for digital commerce for online sales, subscription, billing and global payments.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2012
    [Help] 11 LinkedIn Marketing Gems You're Missing Out On
    Use the data available in Group Statistics to help refine the targeting of your advertising and marketing campaigns. Think of it as an inside look on a focus group that can help you inform your marketing personas and campaigns. As such, it'd be helpful to import them into your CRM, no? 277% more effective , in fact. Subgroups.
  • MARKETING ACTION  |  TUESDAY, JANUARY 21, 2014
    [Help] Online Personal Privacy Update
    Yes, these credit monitoring tools help you – after the fact – but you also need to help yourself, before the damage occurs. 'Would you walk naked down the road? Trust, consent, and transparency are the building blocks of the digital economy. Blah, blah, blah…we have heard this all before. StaySafeOnline.org. link]. Do it NOW. license.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 22, 2014
    [Help] Next-Generation Marketing Automation Systems Target Small Business
    Before jumping into the new systems, it helps to define a set of standard features to measure them against. 'I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. continuously updated) as well as static. Among U.S-based
  • HUBSPOT  |  MONDAY, APRIL 23, 2012
    [Help] 7 Lead Gen Opportunities PR Pros Should Seize
    But brand marketers actually have a lot of opportunity to help their marketing team generate and reconvert leads. For example, our branding team worked with our social media team to create a Texts from Marketers campaign to help generate more leads. Most people don't think of PR professionals and brand marketers as lead generators.
  • THE FORWARD OBSERVER  |  THURSDAY, SEPTEMBER 19, 2013
    [Help] How To Give Your Calls To Action a Fighting Chance at Generating Leads
    And if you found this helpful, please share it with your network. 'Artillery B2B Marketing Blog > The Forward Observer By following some simple, yet tested and proven best practices for call to action development and placement, B2B marketers can dramatically increase their lead generation. Be Clear – Not clever. What do you think?
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 23, 2011
    [Help] What Are You Doing to Take Your Social Media Presence to the Next Level?
    Social helps you identify like-minded folks and then it’s your turn to see if you can turn some of them into actual face-to-face relationships. I recently read an article by Harrison Kratz that talked about communities and how most people are missing the boat when it comes to capitalizing on them and it made me start to think. .
  • ANNUITAS  |  TUESDAY, APRIL 8, 2014
    [Help] Data Touches Everything at the Marketo User Summit #MKTGNATION14
    The first session I attended was called Marketo & Salesforce: Helpful Audits, Alerts, & Workflow for Rapidly Growing Companies and featured our newest team member Jenny Robertson sharing her experiences from  Navicure , building out both Marketo and SFDC workflows and rules to help solve some very common data quality issues.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 8, 2011
    [Help] The Trojan Horse social media marketing strategy
    Was he being authentically helpful?  The Greek tale of the Trojan Horse is among the most well-known stories in history. After an unsuccessful 10-year siege, the Greeks constructed a huge wooden horse, and hid a group of brave soldiers inside.  The Trojans received a thoughtful departing gift but there was surprise inside wasn’t there?
  • HUBSPOT  |  FRIDAY, FEBRUARY 7, 2014
    [Help] Is Your Ego Hijacking Your Content Marketing Strategy?
    Even Silicon Valley visionaries are looking for ways to detach themselves from the onslaught of interruptions they themselves helped create. Is your content helping people and leading to actual sales? 'There''s a lot of talk about "mindfulness" these days. As content marketers, it can be hard to know what to make of this reality.
  • HUBSPOT  |  WEDNESDAY, MAY 14, 2014
    [Help] How to Sell Your Boss on a New Marketing Strategy
    If the help you need is dependent on additional resources, it’s important that you do your research on this aspect before meeting with your boss. Ask yourself: Who can help us do this? Things like this will help. 'This post originally appeared on the Insiders section of Inbound Hub. hate talking on the phone. do the same.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Help] I Ditched Marketing and Hit the Sales Floor for an Hour. Here's What Happened.
    During the roleplay, he said this: "Our website is primarily there to help generate leads, but we have no real way of measuring its success." It made me really appreciate the level of control I have with blogging, and wonder how I could do my job better to help reps do theirs. 'As I type this, my brain is in overdrive. Chad stopped me.
  • SAZBEAN  |  FRIDAY, APRIL 25, 2014
    [Help] Understanding Facebook Boosted Post Metrics
    Either the boosted metrics didn’t include some of the stats, boosting the post helped increase the organic reach and engagement, or the post received an unusually high number of engaged traffic from some of the people who saw it (remember that when someone likes a post, their network sees that they liked it, at least for a short time period).
  • THE FORWARD OBSERVER  |  TUESDAY, FEBRUARY 26, 2013
    [Help] 5 Easy Pieces to Turn Your Website Into a B2B Marketing Machine
    Having a blog helps you get more traffic from the right visitors for three reasons: Search engines give more favorable ranking to websites with fresher content. Artillery B2B Marketing Blog > The Forward Observer To grow a business today, modern marketing techniques are essential. The keywords play a role here, too.
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Help] 9 Quick Ways to Take Your Blog to the Next Level
    These resources can help: Getting Started With A/B Testing. Here’s the thing though: Boosting a page from a rank of, let’s say, 100 to a rank of 99 isn’t going to help you much (since the majority of clicks on search engine results pages go to the top few spots). Section 1: Calls-to-Action. or higher ! FAQs].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 13, 2013
    [Help] The Radiohead Guide to Branding Excellence
    Follow through by actually doing it and allowing your team, fans, clients, and stakeholders to join and help you during your “human” moments. 'By Christopher Craft, {grow} Community Member. Radiohead’s masterful management of their brand is a blueprint for excellence. They record creatively. They market creatively. They distribute creatively.
  • BIZNOLOGY  |  FRIDAY, MARCH 15, 2013
    [Help] Listening Online Isn’t A Lost Art, You Must Find It
    Having a realistic view of what is going on will go a long way to helping us behave more appropriately in the online world. Photo credit: Wikipedia. Fortunately, there is a never-ending font of information to feed this terrible habit of mine. Of course, I say fortunately for me. Did I just see a drone in the distance?!) So It’s simple.
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 17, 2013
    [Help] Suit Up, Stand Up, Sign Up: A Sales Mantra
    The website helps people find babysitters, nannies, childcare and senior home caregivers. 'Time is vitally important to the success of a salesperson—time to research prospects, time to hone the sales pitch, and time to communicate with potential clients. Used to be lucky if you had an email to go on”. Meetings can keep reps from their jobs”.
  • WRITTENT  |  THURSDAY, MAY 16, 2013
    [Help] Does SEO Copywriting Limit Creativity?
    Checking out your competitors’ content helps you spot trends, gives you ideas, and gets your creative juices flowing. Breaks not only recharge your creative batteries, they also make you more productive and help you generate new ideas. 'SEO copywriting might seem boring and uncreative at first, and it can at times be very repetitive.
  • MODERN B2B MARKETING  |  MONDAY, JULY 9, 2012
    [Help] 3 Marketing Automation Lessons to Learn from Your Favorite 90s One Hit Wonders
    And as my colleagues and I continued to reminisce, being the marketing geeks that we are, we couldn’t help but bring it back to well—marketing! immediately got excited and started enthusiastically singing along–even remembering a Verve Pipe and K’s Choice concert my friends took me to see back in New Haven, Connecticut.
  • HUBSPOT  |  WEDNESDAY, JANUARY 29, 2014
    [Help] Before & After: 6 Beautiful Website Redesigns [SlideShare]
    And if you do decide to go that route, this planning kit can help you get going.). With the help of HubSpot Certified Partner media junction , Checkpoint Consulting was able to pull together a brand new look and feel for its website. Now the site has a much more modern look and a better UX to help catch visitors'' attention.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 10, 2013
    [Help] How to Use LinkedIn to Boost Your Real Estate Business
    real estate) and provide helpful answers to these questions. Doing Doing so can help establish who you are and allow you to connect with people within that niche and even a particular location. Creative Tips to Help You Maximize Your New LinkedIn Personal Profile Page for 2013 (windmillnetworking.com). Profile. billion in 2012.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 29, 2014
    [Help] Need Content? Tap into the Crowd!
    This can also help raise brand engagement, and give you ideas for improving or developing your product or service. Case studies will not only help you understand the direct impact your product made on one of your customers, but they will also help your readers or prospects better understand how others interact with your services.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2011
    [Help] 25 Must-Haves for a Remarkable Website
    Be more helpful than flashy. The internet has fundamentally changed the way people learn and shop. business website is the central component of reaching potential customers, educating them, and convincing them to buy. After all, a company’s website is its virtual storefront. What are these key elements you ask? Tweet This ].
  • ANNUITAS  |  THURSDAY, APRIL 17, 2014
    [Help] Common Pitfalls in Demand Generation Strategy
    Do you have the right people (both internally and externally) to help you execute your strategy? 'The word “strategy” is so over-used these days. No doubt about it we all want to have ground-breaking strategies , be thought of as strategic thinkers, and win awards for our companies or agencies with our strategy of the year. Sound familiar?
  • PAUL GILLIN  |  THURSDAY, OCTOBER 3, 2013
    [Help] Bidding Fond Farewell to BtoB Magazine
    I’ve helped judge its Social Media Awards for the last four years and also contributed to the annual Interactive Marketing Guide since 2010. 'I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. Related articles.
  • LEADSLOTH  |  MONDAY, JULY 12, 2010
    [Help] Hubspot Review
    Jep Castelein is the founder of LeadSloth, a firm that helps technology companies find untapped revenue in their marketing databases. UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! Marketing departments at mid-size companies.
  • VERTICAL RESPONSE  |  SATURDAY, MAY 24, 2014
    [Help] How to Choose the Right Email Service Provider [GUIDE]
    An email service provider, or ESP, can help your small business generate and send emails that are targeted to your customer niche, get them delivered and provide actionable results. If you’re in need of some marketing help, look no further. Features. How will email marketing fit into your business? Easy to use. Mobility. a month.
  • CONVERSIONATION  |  SUNDAY, FEBRUARY 3, 2013
    [Help] Successful Social Business Pilot Projects: Benefits of Starting Small
    Social business pilot projects and smaller test cases are not only great ways to break through the clutter of the hype but also help making purpose and benefits tangible and understandable for those involved. History has a tendency to repeat itself. This post makes the case for social business pilot projects.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, AUGUST 18, 2010
    [Help] Evaluate Your Marketing Campaign With Analytics BEFORE You Launch It. (Part 1 of 2)
    Marketing Analysts are able to use your company’s data and secondary data to help define your target market and opportunities to ensure you are reaching the right audience to meet your business objectives. Megan Jasinski. Marketing is a marathon, not a sprint. We’ve all been there before. I have this great idea for a marketing campaign!
  • HUBSPOT  |  WEDNESDAY, JUNE 5, 2013
    [Help] "The End of Big": Nicco Mele on the Rise of Small Businesses
    In both cases, Mele’s challenge was to get attention for an underdog, to help a smaller player compete with bigger, better-funded rivals. In fact, in some ways being big has become a disadvantage. For inbound marketers, his book has quite a few takeaways. How David Become Goliath. The shift presents many opportunities and risks to society.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, DECEMBER 12, 2012
    [Help] 5 Steps the Internet Buyer Goes Through
    Once prospects realize that something needs to change, they’ll start looking for products, services or methodologies that can help them meet goals. In this stage, you can help the prospect narrow down solutions and put yours in the forefront. Identifying the Problem (or the Opportunity). Perhaps your phone call is the trigger event.
  • HUBSPOT  |  FRIDAY, AUGUST 26, 2011
    [Help] 4 Ways to Use Email to Increase Followers and Expand Social Media Reach
    Email subscribers can be ambassadors for your brand, helping you gain new social media fans and followers spread your content far beyond your existing audience. That way, even your employees’ personal email communications can help grow your social media audience. Include 'Follow Us' Buttons. Add Social Sharing Buttons. clicks.
  • SALES CHALLENGER  |  MONDAY, JUNE 17, 2013
    [Help] Overcoming Sales’ Unpredictability
    This year is the first time we’ve truly come to appreciate that fact, in our work on understanding the type of climate sales leaders and front-line managers need to create to help sellers succeed in this highly variably environment—one we’re calling “guided rep judgment”. This is how we won. What do we mean? We built scorecards. Insights.
  • SALES CHALLENGER  |  TUESDAY, MARCH 5, 2013
    [Help] Why Solution Sales is Fading Away
    When we analyzed 5000 B2B customers, we found the single biggest opportunity we have is using the sales moment not to diagnose, but to teach customers something new about their business , and ways in which we can uniquely help them. For the past twenty or so years, many companies have pursued a solution sales strategy. Reasons for Demise.
  • BIZNOLOGY  |  FRIDAY, JUNE 13, 2014
    [Help] Getting better brand value from “Big Data” – the Eternal Struggle
    Smart use of “Big Data” can help us learn more about customer attitudes and habits, but to create a benefit and/or new offers that will truly astonish and embrace customers, one has to drill down to find those emotional drivers that will make a company/product/service brand really stand. The Recession contributed to this fixation.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 15, 2013
    [Help] How Xerox is Supporting Editorial Advocacy with Healthbiz Decoded
    HealthBiz Decoded’s infographics help support media attention and traction to position the brand as a news source. 'by Amanda Batista | Tweet this How do you build believability for something that nobody knows you do? That was a big question the team at Xerox asked themselves this past February. And that’s what Xerox did. Influencer gap.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Help] The Future of Digital Marketing is Already Here
    This is also where marketing automation platforms often come in, helping marketers begin to automate and orchestrate these myriad touch points to drive maximum results and build enduring relationships. 'Author: Mike Stocker Today, the needs of all marketers are converging, creating a common set of goals. ITjsb22-EwQ&feature=kp.
  • HUBSPOT  |  FRIDAY, DECEMBER 23, 2011
    [Help] 7 Content Angles to Unhitch You From a Blogging Rut
    For example, if you've just written a new whitepaper or ebook and one section can stand on its own, republishing it on your blog with a link to the whitepaper/ebook not only gives you some quick and helpful content, but it can also drive more downloads of the long form version. You're full of insights, experiences, and opinions. The FAQ Post.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 3, 2012
    [Help] How to Use Video for Social Media in B2B Sales
    One of the great things about internet video is there is no shortage of ideas to help inspire your video to greatness. These videos, just like regular B2C videos, need to help lead the viewer through the sales process.  Get out the popcorn ’cause it’s time for video for social media in B2B sales. source: Forbes ).
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, SEPTEMBER 12, 2011
    [Help] Thinking About Starting Your Own Biz? If so, check this out.
    Too many self-proclaimed small business experts tell people if you are passionate about what you do you can't help but succeed. Understanding the big picture helps you make the right choices regarding steps you need to take to build a sustainable business. You need the right people to help you grow.   _. WRONG. 
  • LEADER NETWORKS  |  WEDNESDAY, JANUARY 11, 2012
    [Help] Online Community Decision: Public, Private or Hybrid?
    We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. Your organization has decided to develop an online community to serve your customers. Congratulations! This is an important step towards building a social business. Access is determined by the member's role.
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