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  • BIZNOLOGY  |  TUESDAY, MAY 7, 2013
    [Help] 3 signs your social media shout is a whisper
    How would you like them to help you? Every other week I like to remind you that you’re being a social media wuss. And, by wuss, I mean you’re being too much of a social media “nice guy.” You spend too much time trying to get everyone to like you. You’re always afraid of stepping on toes or offending anyone.
  • SAZBEAN  |  MONDAY, DECEMBER 19, 2011
    [Help] What’s the right social cocktail for you?
    We’ve been trying to help our customers answer the “which data” question for the last couple of years by providing anecdotal insights via examples we’ve seen across the industry. This summer, we hired a Data Scientist to help us analyze and understand the data needs across various business use cases. Facebook?  Twitter? Google+?,
  • INBOUND SALES NETWORK  |  THURSDAY, SEPTEMBER 15, 2011
    [Help] How Many Leads Does Your Sales Team Need?
    The percent of revenue that the sales people generate naturally, without the help of leads, repeat sales or deeper penetration within the account, as well as referrals. Yes, there are marketing teams will not be fans of being help to an accountable metric, well sorry to say, it is time for a wake-up call. The average revenue per order.
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 13, 2012
    [Help] Do the Math to Calculate the ROI of Business Blogs
    Blog analytics gives marketers remarkable insight into their marketing campaigns and helps to increase their blog performances.  In HubSpot’s article, “ 10 Amazing Blogging Insights Your Analytics Can Tell You ,” you will gain actionable insights to increase your conversation rate.  social media real estate I’d start with is a blog”.
  • MARKETING INTERACTIONS  |  WEDNESDAY, OCTOBER 6, 2010
    [Help] B2B Content Marketing in the Age of TMI
    Make the What I Learn something that I can use - either to promote my thinking about an important issue I'm involved with or something I can put into practice to help me right now. And, I gained a new client I'm really excited to work with! Just keeping up with all the information and communications kept me busy for half of my day.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 28, 2013
    [Help] How To Adapt Your Social Strategy Channel-By-Channel
    Additionally, Pinterest is seeing a growing amount of educators swapping lesson plans and ideas across its site, while it’s also is a great tool for entrepreneurs to find ways to help their business grow and thrive. In every channel you gain traction in, look for the social media influencers who can help proselytize for your company.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, FEBRUARY 29, 2012
    [Help] Guidelines for a Content Marketing Audit
    The Altimeter Group has a report that can help you with that. Their recently released “ Content: The New Marketing Equation ” report puts together a “Content Marketing Maturity” framework to help you assess your content marketing efforts. The Content Marketing Maturity Model. Internal Resources. Measurement.
  • SMASHMOUTH MARKETING  |  MONDAY, MARCH 9, 2009
    [Help] BANT - It's Not Always The Lead Score
    Good sales people can help create BANT. I woke up this morning to these three tweets relating to @nivenor1 's recent market2lead blog post titled: The SCOTSMAN vs. BANT for Effective Lead Management. nivenor1 : New post about BANT vs. The SCOTSMAN on our blog [link] , now its off to Guatemala for 10 days! Ahhhhh. Do you agree? link].
  • B2B LEAD GENERATION BLOG  |  FRIDAY, APRIL 30, 2010
    [Help] Lead Generation 2.0 Critical Success Factor #9
    This 112-page publication is full great ideas to help you boost your lead generation, website, email, social media and make your overall marketing more effective. I recently wrote about the 8 critical success factors for lead generation 2.0. The unofficial #9 came into my inbox earlier today – effectiveness. encourage you to check it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 14, 2011
    [Help] Blogs on auto-tweet and the new world of Triberr
    My view of Triberr is somewhere in the middle! I’m still looking at it but it probably isn’t going to help me meet some of my long-term blogging goals like it would for a new blogger just on the scene. think you’ll enjoy this video! Some people hate it. Some people love it. Are you using Triberr? What do you think?
  • HUBSPOT  |  TUESDAY, JULY 30, 2013
    [Help] The Power of Google Rich Snippets for Ecommerce SEO
    It can help you see: Higher rankings in search results. In working with hundreds of ecommerce sites, we know that the use of rich snippets is one of the key differentiators in helping you dominate your market share. They also help you communicate a clear, unique value proposition and establish a competitive advantage. Fantastic.
  • BIZNOLOGY  |  THURSDAY, APRIL 3, 2014
    [Help] How Many Leads Do You Need to Generate? Use This Simple Calculator
    The percent of their quota that the sales people generate naturally, without the help of leads.  million, that the rep needs help with from marketing. Photo credit: yourdoku. If you generate too few, your firm may be at risk of missing its revenue targets, with potentially disastrous financial implications.  Revenue quota per rep.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 19, 2013
    [Help] Influence marketing: What’s next?
    They only occur through authentic helpfulness and genuine personal connection. One of the things I took away from the recent SXSW conference is the frenzied search going on to find new ground for our marketing messages. The media landscape is a mess. TV, radio, and newspaper advertising are in a freefall. And what I see is not pretty.
  • MARKETING INTERACTIONS  |  SUNDAY, OCTOBER 23, 2011
    [Help] Deliver a Psychic Pizza with B2B Marketing
    " Parents have responded well because it helps them know how to approach that conversation with just-in-time information they need. Catching up on my reading this weekend, I came across an interview in the AMA's Marketing News magazine with John Goodman, vice chairman of Tarp Worldwide Inc. buy your solution).
  • FUNNEL FOCUS  |  THURSDAY, MAY 26, 2011
    [Help] Interview: Jeff Erramouspe Discusses the Difference Between Drip Marketing and Lead Nurturing
    Usually this involves some introductory information about the problems that your products or services can help them with. Second, it gives you an opportunity to gather more explicit information from the prospect that will help you understand their level of interest in your product of service. This step is important for two reasons. 
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2011
    [Help] 5 Benefits of Educating Prospects With Free Content
    In opposition of content creation in inbound marketing , one thing we hear time and time again from businesses is the infamous free content debate. "If we give away free content and information that our paid products/services help solve," they say, "who's going to want to pay money for what we're selling?". Wrong. ring true? We think not.
  • CONTENT MARKETING TODAY  |  FRIDAY, APRIL 30, 2010
    [Help] A Business Card as Creative Content Marketing Tool
    We can grasp almost instantly what she does that can help us. Web Content Strategist from Capetown Makes a Memorable Front and Back Impression. business card is quite literally a small thing. But here’s one that made a big impression on me as a surprising example of content marketing. She doesn’t have to say that she does these things.
  • PWB MARKETING BLOG  |  FRIDAY, JANUARY 9, 2015
    [Help] 2015 Predictions: Increated “Because we can!” Website Hacking
    Certainly you can not stop what is going to happen but there are ways to help mitigate the problem. This should help prevent someone from inserting HTML code that may cause issues. As promised in last week’s post, at PWB we have a couple of our own predictions. Sixty-three Thousand! That’s a lot of hacking. causes trouble.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MARCH 1, 2013
    [Help] Sales Prospecting Perspective Weekly Recap - Week of February 25, 2013
    With employee turnover always a concern regarding inside sales or teleprospecting reps, utilizing Trish and Laney's competencies when hiring may help secure your workforce for longer periods of time. On Tuesday, Mike Ricciardelli provided a great post on the value of using reciprocation to help achieve your sales goals.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MAY 10, 2012
    [Help] 11 HUGE Reasons Inside Sales Teams Are Not As Good As They Could Be
    Pitching based on features - People buy if they think what you have will help them make money, save money and/or mitigate risk. These numbers should be benchmarked and used as KPI’s to help you predict how your quarter and year will shape up. 8. We try to be delicate when asked to critique our client’s internal efforts.
  • LEAD VIEWS  |  TUESDAY, JULY 3, 2012
    [Help] 7 Lead Nurturing Myths
    Lead nurturing and content marketing are a powerful combination that helps your prospects chart a path down a purchase cycle. Marketers are deluged with information and opinions that purportedly inform you how to do your job better. Although there’s a lot of useful stuff out there, sometimes misinformation and myths masquerade as expertise.
  • B2B MEMES  |  MONDAY, FEBRUARY 27, 2012
    [Help] The iPad and the False Distinction Between Consumption and Creation
    Related posts: Apple’s iPad May Help Save Publishing, But Not This Way. Listening yesterday to Leo Laporte’s podcast, This Week in Tech , I was reminded how technology is constantly befuddling those who believe in a clear distinction between content consumption and creation. Of course. Publishers and the iPad: No Future in Control.
  • SAZBEAN  |  TUESDAY, JUNE 14, 2011
    [Help] Providing Content Your Customers Want
    Your camping equipment helps them do what they’re passionate about, but they’re probably not super excited about the latest tent (although there may be a segment of your audience that is). No one likes that pushy salesperson that keeps giving you more and more reasons why you should buy their product. Being a Resource.
  • SAZBEAN  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Help] Social Media is Your Permanent Record
    Set up guidelines for how the brand should interact online (which is helpful even if it’s just you). Sometimes brands forget what they stand for and post things they may regret later. This can happen to corporate, professional or personal brands. So, take a minute to think before you post. Available even if Deleted. Build Your Brand.
  • SAZBEAN  |  WEDNESDAY, JULY 28, 2010
    [Help] Old Spice Viral Campaign Increases Sales
    If you found this post helpful, please consider signing up for our free newsletter or subscribing to Sazbean.com via RSS feed or email. While the Old Spice ad campaign, “The Man Your Man Could Smell Like,&# was amusing to watch, marketers were interested in whether it could lead to increased sales. According to The Nielson Co.
  • SAZBEAN  |  WEDNESDAY, JUNE 9, 2010
    [Help] Want a Sale? Make the Next Step Obvious
    Increase your sales by helping people buy from you. You have traffic coming to your blog or website. You’re using social media to network and build relationships.  A person comes to your landing page on your site, ready to purchase — credit card in hand — but there are too many choices. It happens time and time again.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 30, 2009
    [Help] 4 Great Ways to Use the New Twitter Lists
    How We Can Help Reduce Twitter Spam: Broadcast the Spammer! I got sick of Twitter spam, and I decided. Twitter is slowly rolling out their promised Twitter lists to all of their users now. Apparently, a great number of users just started receiving access to this new functionality yesterday. Thank You Twitter!
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 3, 2011
    [Help] 10 Tweetable Twitter Tips for B2B Marketers
    With that in mind, this post offers 10 helpful tips for B2B marketers who are running the company Twitter account. Many B2B companies start their social media adoption with Twitter because it seems to be the easiest platform to jump right in without a plan. Let’s start twittering, the boss says. And the junior marketer complies.
  • INBOUND SALES NETWORK  |  TUESDAY, OCTOBER 25, 2011
    [Help] What the Experts Won’t Tell You about Blogging, SEO and Social Media Marketing
    Step 3: What Are You Going To Do To Help Them Buy. Once you have a clear idea of who your ideal prospects are and how they buy, you can then diagram out in detail how they buy and what you are going to do to help them each step of the way. Have you heard everyone talking about all the great things that are possible when you blog?
  • E-LIGN  |  FRIDAY, JULY 26, 2013
    [Help] Start-up Client Success Story
    We started from the bottom up by helping them brainstorm a company name. We love helping new businesses get online and establish their brands. Our client Fan Bags puts a spin on the traditional corn-hole game by allowing consumers to buy exchangeable face-plates. Part of the lure of their product is it shareable viral nature.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 4, 2014
    [Help] How to nail your next presentation: 10 rules for public speaking success
    can be a big help in guiding your presentation.   I was recently invited to address a local professional group and the invitation got me thinking about what goes into a good presentation. I’ve had the privilege to see some really great ones, and the misfortune to see more than my share of awful ones. Preparation is essential.
  • SAZBEAN  |  WEDNESDAY, MAY 26, 2010
    [Help] Pricing Based on Customer Expectations
    If you found this post helpful, please consider signing up for our free newsletter or subscribing to Sazbean.com via RSS feed or email. Pricing, when done properly, is one of the most difficult tasks any business faces. Yet it is usually only given a perfunctory once-over. Price something too low, and people wonder about the quality.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 21, 2013
    [Help] How to Effectively Segment Your Database for Lead Nurturing
    We tailor our message, depending on which segment best describes you: Small Business (corporate) messaging = how we can help you with marketing strategy. Mid-Market messaging = how we can help you scale from a mid-sized company to an enterprise company. Author: Phillip Chen There are a thousand ways to skin a cat. EMEA Segmentations.
  • B2B LEAD BLOG   |  TUESDAY, APRIL 12, 2011
    [Help] Nine Reasons Why B2B Marketing Should Own the Teleprospecting Function
    This level of empathy and integration combined with insight into the downstream sales funnel cannot help but make marketing better at generating leads that actually optimize sales productivity. And, Why do you suppose that is happening? For good reasons. This is their general rationale: It’s a sales activity. But so what? Can sales do this? Yes.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 16, 2011
    [Help] Sales Mgmt: How much time do you have left?
    Sales Management: How much time do you have left? There are six ideas, what additional ideas can you contribute? Of course you can also assume your sales team will think about their objectives on Saturday and Sunday as well–that would give you additional 12 days! Let me know if you want a copy of my Sunday Night Sales Management column.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 5, 2013
    [Help] Contagious Content: Facebook Posts That Get Shared Like Crazy
    Likes are important, but ultimately they only help you reach a higher percentage of your existing fan base. Shares, however, help you reach beyond your fanbase without requiring you to pay for ads. by Dayna Rothman I am excited to introduce today’s guest blogger Brian Carter. Who Cares About Shares? Engagement is Key. 10% was sharing.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, JANUARY 14, 2013
    [Help] Lead Gen System Gone Amok Alienates Potential Customer
    This typically helps shorten your evaluation process and gives you exactly the information you need to help make any comparisons or decisions. Recently, I got an email from a CRM provider about a free ebook on the social sales revolution. It piqued my curiosity. Before you know it, I was registering to download it. Sound familiar?
  • HUBSPOT  |  MONDAY, APRIL 2, 2012
    [Help] 8 Frequently Missed Lead Gen Opportunities for Your Homepage
    Take a look at the messaging on our sample website's homepage, for example: This copy is big, bold, succinctly explains what the business does without the use of business babble, and answers the prospects' pain points -- this company helps you design an emergency response plan. Is there validation to back up your story on your homepage?
  • WRITING ON THE WEB  |  TUESDAY, NOVEMBER 22, 2011
    [Help] Basic Human Motivation: 4 Ways to Engage Readers
    When you create content that appeals to either of these four basic drives, you can’t help but engage the hearts and minds of readers on a profound level. If you are writing content designed to persuade and influence, you need to know what makes people tick. photo courtesy of digitalart/FreeDigitalPhotos.net ). How can you market to me?
  • MI6 MARKETING AGENCY  |  SUNDAY, SEPTEMBER 12, 2010
    [Help] The Mi6 Tweekly: Weeks of August 30 and Sept 6, 2010
    Chart: Is Social Helping Search for Business Websites? Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Chart: How and where U.S. Tuesday – Friday.
  • MI6 MARKETING AGENCY  |  TUESDAY, AUGUST 3, 2010
    [Help] The Mi6 Tweekly: Week of July 26, 2010
    comcastcares A brand advocate defends a brand but also helps it learn how it can improve. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Tuesday.
  • ENGAGE  |  MONDAY, MAY 21, 2012
    [Help] Blenders are Terrible Social Media Managers
    Robots can help you behind-the-scenes , but your customers still want to see your smiling face at the counter. Technology allows us to be more efficient and effective when it comes to managing our digital presence. But then other technology (I’m looking at you, auto-DM), can backfire and make us seem like the tool.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, DECEMBER 21, 2011
    [Help] How do your successful salespeople leverage social media for selling? Part 1
    They know people, people know them, and they’re more likely to help you make connections and new introductions.” By connecting with each other, you then can offer assistance or referrals and also build a trusted network of individuals to help build your referral base. “ Miles Austin. Marge Bieler. Dave Brock. Barbara Giamanco.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 21, 2009
    [Help] Sales 2.0 and Social Media: Thought Leadership with Anneke Seley
    She is currently the CEO and founder of Phone Works, a sales strategy and implementation consultancy that has helped over 350 large and small businesses across industries increase sales productivity and results.  that can help sales people connect with and engage prospects and customers and increase productivity.  . Sales 2.0 Sales 2.0
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2011
    [Help] 5 Ways to Capitalize on Last-Minute Ecommerce Holiday Shoppers
    Leverage the power of social media to help spread the word! You can either pre-populate the message to help shorten the process for social media users or allow people to create their own custom posts. Tap into your office comedian and ask him/her to help with a quick one-liner for a holiday card. Well, think again.
  • B2B LEAD BLOG  |  FRIDAY, JANUARY 27, 2012
    [Help] Friday Wrap-Up: This Week in B2B Marketing Tips
    Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! 1. Pages With Too Many Ads “Above The Fold” Now Penalized By Google’s
  • HINGE MARKETING  |  MONDAY, APRIL 7, 2014
    [Help] Visible Expert Profile: Staci Riordan
    ” Based on Staci’s background, it was not a big surprise when, as she was about to graduate from Emory University, her mom called and invited her to move to Los Angeles to help launch a new clothing business. We study them because we want to understand how they attained that status and what we can learn from them. Teaching.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 8, 2013
    [Help] Content Marketing Focus: Lessons from Steve Allen
    What will help them, entertain them, engage them? Having a hard time staying focused on your business content marketing ? Focus-schmocus. Sometimes you start off doing one thing and end up an expert at something else. Life is like that. look at content marketing as an experiment or adventure. Some things work well and you do more of them.
  • BIZNOLOGY  |  FRIDAY, APRIL 19, 2013
    [Help] Red Flags of Deceitful Link Building Firms
    As someone who works for a fully transparent and honest link building agency, it makes me squirm to know that people are paying shady link building and SEO firms without knowing what they’re going to get in return, or that what they’re paying for could actually hurt them rather than help them. Photo credit: MyTudut. Clear as Mud.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 28, 2015
    [Help] 4 Promotion Strategies Used by the Best Business Bloggers
    This also helped promote the piece because these influencers, who have very large followings, are likely to share the post. 4. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. For example: ?80% Sales Enablement.
  • E-QUIP  |  WEDNESDAY, JULY 16, 2014
    [Help] Three Value-Adding Strategies
    Value cannot be adequately quantified monetarily; purchase price is a helpful but incomplete measure of value. Getting involved early in helping clients solve emerging, unfamiliar problems is a clear opportunity to provide higher value—and reap the greater profit and client loyalty that comes with it. Value drives business success.
  • HUBSPOT  |  FRIDAY, AUGUST 29, 2014
    [Help] Conference Attendees: How to Get the Most Bang for Your Buck
    Having a high-level goal will help you figure out what to do at the conference to get the most bang for your buck. Want to know the best way to waste your company’s time and money? Go to a conference without having any goals. No, seriously. For example, I once attended a conference where my goal was simply to learn. Events networking
  • WEBMARKETCENTRAL  |  MONDAY, APRIL 20, 2009
    [Help] Best of 2008: SEM Landing Pages
    Good and bad landing page examples by CDF Networks Chad Frederiksen gets right to the point with this brief but helpful post on what separates bad landing page design (e.g., Here are a few of the best posts about SEM landing page design from last year. clutter) from good (a clear call to action among other attributes).
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 28, 2014
    [Help] The Time I was a Featured Guest on Hubspot TV
    Thanks to the help of LinkedIn and WordPress.com. If you visit Find New Customers you can see our new video and set up a FREE 15 minute call with this marketing expert.  If I can help a company in Russia with marketing, I bet I can help your company too. ” Please help me make an inferno! That is nine years old!
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 23, 2014
    [Help] Sorry Toto. We’re not in NYC any more.
    And many Tampa area companies could use help with marketing, except ConnectWise , which is probably the best marketing company in Tampa. If we can help a company in Russia with marketing, I bet we can help you too.   Do it now! Find New Customers is in Tampa/St Petersburg and  not Long Island, NY. Thank you so much!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 12, 2014
    [Help] It may be time to drop your annual marketing strategy
    Illustrations courtesy of Flickr CC, Iridia , and Tim Donovan The post It may be time to drop your annual marketing strategy appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. It’s that time of year when many people are solidifying their annual plans for the upcoming year. How much is it POSSIBLE to plan today?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JUNE 28, 2013
    [Help] 3 Techniques Inside Sales Reps Can Learn from Journalists
    If you don’t need any more information from them, thank them for all the help they’ve already given you. Hopefully these techniques will help your reps learn how to investigate, question and persuade prospects for information like a journalist does with sources. It’s a wild house of ambitious thrill-seekers; it’s a jungle in there.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Help] Do You Need a Raise? How to Get Paid What You Deserve
    Below are a few tips to help you have that conversation. ” You could be surprised just how much it will help to keep a record of your achievements and to know how much to ask for. No one likes to put the trash out. Or got to the dentist. Or do their taxes. Unfortunately, compensation hasn’t increased much in recent years.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 23, 2010
    [Help] Do Small Businesses Need Marketing Automation?
    This helps business owners who need to generate revenue as efficiently as possible. Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation. But larger firms need to be efficient too: so expect all marketing automation systems to eventually expand in similar ways.
  • ENGAGE  |  MONDAY, SEPTEMBER 30, 2013
    [Help] 5 Things Bloggers Can Learn From Planning a DIY Wedding
    Don''t be afraid to ask for a little help. Find someone to help with the chairs—so you can worry about your vows, or the music, or the appetizers (you know, the important stuff). Find someone who can help you figure out what to do next and focus your ideas and your energies in meaningful ways. Our wedding is about us. Tweet it.
  • B2B MARKETING UNPLUGGED  |  MONDAY, APRIL 21, 2014
    [Help] Time to Bring Down the Curtain on Green Theatre
    So stop looking at us and make other companies help too. “Sustainability is a topic that IBM’s really passionate about. Our view is that we now live in a world that’s  becoming a system of systems and that is a world of multiplicity and diversity. English translation: At IBM we can get some mileage out of sustainability. Really  complicated. So
  • HUBSPOT  |  FRIDAY, AUGUST 30, 2013
    [Help] 55 Free Templates to Make Visual Content Creation Quick & Painless
    This ebook not only explains why visual content is important for your marketing; it also runs through the types of visual content you can create, 10 best practices for DIY design, 20 free tools to help you with visual content creation, and a design evaluation checklist so you can ensure you''re following all the DIY design best practices.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 16, 2014
    [Help] Jeff Ogden of Find New Customers is one of the Top 50 Marketing Thought Leaders over 50
    Need help with marketing? Just visit Find New Customers to sign up for your free 15 minute phone call.  If we can help a company in Russia with marketing, we can help you too. This is why when I was in the hospital and I had lots of time to think, I said aloud “Why am I waiting for someone to help me? Holy Crap!
  • VOICE-BASED MARKETING  |  MONDAY, DECEMBER 19, 2011
    [Help] Do People Still Want to Talk to Each Other?
    82% have wanted but have not been able to get help from a real person 3. I’m kind of a data nut.  So when I come across a statistic that resonates with me I tend to capture it in Evernote with the thought that someday it will provide some useful purpose.  59% of online shoppers use voice regularly to inquire about products 2.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 12, 2012
    [Help] Creating Your Big Rock Content Piece: 5 Must-Have Tips For Success
    Here are 5 helpful tips to make sure your content behemoth is a huge success: 1. As you want your piece to have depth, you need to leverage experts within your company to help you fill in the blanks. At Marketo, our “Big Rocks” are in the form of our Definitive Guides, which can be 80+ pages jam packed full of awesome content and tips.
  • B2B LEAD BLOG  |  FRIDAY, OCTOBER 21, 2011
    [Help] Friday Wrap-Up: This Week in B2B Marketing Tips
    Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! 1. Customer Survey Tips, or How to Know Your Customer For Increased
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Help] What Do Digital CMOs Do Better?
    ” Being a digital CMO doesn’t make you a lone wolf; you need the right people around to help execute your vision. Marketing has been one of the most dramatically changing business functions over the past decade. This This is because the buyer has taken over, as many of you already know and hopefully accept. ” 2. They amuse.”
  • MI6 MARKETING AGENCY  |  WEDNESDAY, JULY 28, 2010
    [Help] Did J.K. Rowling Ask Her Readers What She Should Write About?
    Mi6 is a B2B (Business to Business) marketing agency and network dedicated to helping companies build their brands and develop commercial relationships. Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Content Creators, Marketing Professionals. Voice and tone is important as well. Should they be formal or informal?
  • SALES CHALLENGER  |  MONDAY, FEBRUARY 24, 2014
    [Help] STOP! Is This Really Commercial Insight?
    For this reason, CEB Sales has developed the Commercial Insight Audit , a free tool to help members understand the strengths and weaknesses of their commercial insights, and pinpoint areas for improvement. Commercial insight is the holy grail of today’s sales organization. Highlighting what the customer has overlooked or misunderstood.
  • CK'S B2B BLOG  |  FRIDAY, FEBRUARY 19, 2010
    [Help] B2B Social Media: Why Do Business Professionals Use Social Media? (Slideshow)
    To hit on the key points, I used this slideshow as support and want to share it with readers — as the information may be helpful in the discussions you're holding with B2Bs around the exact same topic! B2B Social Media: Why Do Business Professionals Use Social Media?
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 29, 2013
    [Help] 7 Tips to Manage Your Time and Maximize Your Marketing
    While these seven tips may not add hours to your day, they can help you make the most of the time you’ve got and ensure you stay focused on what matters most – driving your business. And if you set your own hours, coming in early may help you finish up your most pressing tasks while it’s still daylight.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 7, 2015
    [Help] How Do You Start Over After Building a Successful Blog?
    appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Jason Falls, {grow} Community Member. You wouldn’t believe it, would you? Certainly you would have heard of such a moron, right? What if I told you I was the moron? Here we go again. Starting over. From scratch. And scratch is hard. Rinse and Repeat. The blog stays.
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2012
    [Help] 6 Ways to Spice Up Bland Email Marketing Campaigns
    Suggestions for what to ask might include their topic preferences for articles you produce, what sorts of deals would entice them to purchase more often, what additional products and services they'd like your company to offer, and what sorts of service updates would be helpful to hear from your company. 3. How long did that excitement last?
  • ENGAGE  |  THURSDAY, NOVEMBER 1, 2012
    [Help] 5 Ways to Create More Content Without Creating More Work
    The result—without a lot of extra work—is a helpful piece on childhood diabetes. 4. Your readers have to know who you are—and that you can help. A lot can happen in a minute. Social media and mobile and digital publishing have seriously altered how people consume, share and interact with information. Open your reporter’s notebook.
  • BLOG MY CALLS  |  MONDAY, OCTOBER 29, 2012
    [Help] Are You Addicted to Business Porn?
    Does a random picture of a lady in a headset help your website accomplish its goal? Last week the Conversion Scientist, Brian Massey, was our guest on the LogMyCalls Thursday Marketing Webinar Series. He gave us some incredible, incredible, advice on how to improve website performance and conversion rates. What is business porn? Yes you will.
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 7, 2012
    [Help] Week in Review: December 7
    Massive amount of helpful information here (starting with a funny cartoon). This is an extremely tactical and helpful post. How can it be that December is already upon us?! As we hurtle into the holiday season, it can be refreshing to slow down and take a breather. Ahhhh. bobapollo. The title says it all! by @markwschaefer. Annnnnd.
  • WRITING ON THE WEB  |  THURSDAY, JANUARY 26, 2012
    [Help] 4 Content Marketing Goals for a Coach Website
    Then he offers three ways he can help people develop into a leader: through coaching, facilitation and assessments. approached them, but they were VERY helpful in providing suggestions, and did a GREAT job on helping me focus the site. 4. How should  content marketing  be used on the home page of your website? What were they?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 7, 2013
    [Help] How do you use social media to promote a boring product?
    appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Is your business boring? Here are some products that don’t measure very high on the Schaefer Sexy Scale©: Scissors. Printer cartridges. Blenders. Waterproofing. Shipping containers. Back-up cloud data services (cool plan via Marcus Sheridan ). ” It depends.
  • B2B MARKETING TRACTION  |  THURSDAY, MARCH 26, 2015
    [Help] Should You Have Multiple Top Level Domains for a B2B Web Presence?
    Do you need help with export marketing or your online presence, so you can get found internationally? Once upon a time it was thought that businesses could get better search engine performance if they owned multiple keyword-rich URLs that open separate, optimized websites and link to their main business website. In general, I disagree.
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Help] 5 Little Ways to Get More Facebook Likes
    Any other information that will help prospects understand your business better. All of this content will be indexed by search engines, helping you attract more Fans to your Page. 2) Invite existing contacts to Like your Page. Every brand on Facebook is on Facebook for one reason -- to (eventually) get more business. What inspired you?
  • SALES LEAD INSIGHTS  |  THURSDAY, MAY 12, 2011
    [Help] Revenue Performance Management: An interview with Jon Miller, VP Marketing and Co-founder of Marketo
    Marketo provides the tools, thought leadership, and best practices to change how Marketing and Sales work, and how they work together, to help companies adopt RPM and accelerate predictable revenue growth. The following two data points help to tell the story: 52% of Sales reps do not achieve their Sales goals ( CSO Insights 2010).
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 22, 2012
    [Help] 4 B2B Marketing Trends Everyone will be Talking about at the SiriusDecisions Summit
    Some might explain what you do, while at other points it helps facilitate a decision. by Jesse Noyes | Tweet this It’s impossible to escape the seismic shifts that have rocked the B2B marketing world in recent years. New terms are entering our lexicon at an alarming rate: social, cloudsourcing, gamefication…. Skills. Measurement. Content.
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Help] How to Write an In-Depth Post in Less Than Two Hours
    Every writer has his favorite tools and techniques. I don’t insist on any one right way to produce a blog post or article. I do, however, want to share some of the things that I’ve found to be helpful. 1) Google Drive. I use Google Drive for the vast majority of my writing needs. That’s a lot to ask of a single article.
  • LEADER NETWORKS  |  WEDNESDAY, JULY 8, 2009
    [Help] Reverse Mentoring Programs For Social Media
    At Leader Networks, we often work with organizations to help integrate social leadership into the fabric of a company - we go into an organization and study how technology is being used internally for knowledge share, competitive intelligence, sales efforts, recruiting and collaboration. This is an unintentional outcome.
  • HUBSPOT  |  TUESDAY, APRIL 27, 2010
    [Help] 11 Killer Social Media Presentations Worth Watching
    Fortunately, the web has helped solve this problem by making it easier to share and watch presentations. Presentations are a great way to consume information and learn about new topics. Unfortunately, we all don't have the time and money to spend traveling to conferences to see them in-person. And When To Use Each One by Rohit Bhargava.
  • HUBSPOT  |  TUESDAY, AUGUST 27, 2013
    [Help] 10 of the Sexiest Calls-to-Action on the Web
    India Aisle starts us off with a bang, drawing out a scene familiar to its persona -- the editor -- to help make the CTA more enticing. This CTA from Wonga is simple, interactive, and most importantly -- helpful. Portions of this blog post were excerpted from the ebook, 101 Examples of Effective Calls-to-Action. Soooo. Go get inspired.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 21, 2014
    [Help] Moneyball for Marketers
    Some recent examples include Chipotle’s beautiful ad about their organic ingredients, KISSmetrics’ helpful blog post about Google Authorship and ShareBloc’s very own contest to find The Top 50 Content Marketing Posts of 2013. We’ve talked about Moneyball and marketing automation on the blog before , and the analogy still rings true.
  • SYNECORE  |  MONDAY, JUNE 17, 2013
    [Help] Search Party: Google and the Evolution of SEO
    How will marketers help brands adapt to these changes to traditional SEO? Welcome to the search party, folks. It’s a bit crowded; everyone’s confused, and – oh, what’s that? Someone’s talking really loudly…. OH HEEEYYY Google - How yooouuu doing? As marketers, we’re all grappling with the paradigm shift in search that’s happening. My take?
  • WRITING ON THE WEB  |  TUESDAY, JUNE 8, 2010
    [Help] Why Use Twitter, Facebook & LinkedIn for Content Marketing?
    Here’s why… I am a psychologist who helps others get found online, get known in their niche, and get clients. Content Marketing?" alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. Content Marketing?" No big surprise for those of you who know what an introvert I am. Twitter has 75 million accounts. 
  • EB2BLEADS  |  WEDNESDAY, FEBRUARY 16, 2011
    [Help] The Generation Of IT Leads
    As a technology based company you’re probably thinking that an ICT business development system must exists that will help you generate more sales ready leads. Here are a few points to help put you on the right track. Think about how you can use that email address to help educate and inform your prospects. Content creation.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, DECEMBER 21, 2012
    [Help] Ten Festive Links for Tired B2B Marketers
    Yet they’re routinely charged with figuring out value propositions for cans of compressed air, software that helps other software manage software or industrial thickeners. When There’s No Seat at the Grown-up Table. Got a Social Disease? Want to Get a Social Disease? Just don’t yell at me until you’ve read this. It’s about social.
  • HUBSPOT  |  MONDAY, JULY 22, 2013
    [Help] A Beginner's Guide to Inbound Lead Generation
    If you got an email from the auto company that hosted the survey on their website about how they could help you take care of your car, it''d be far less intrusive and irrelevant than if they''d just called you out of the blue with no knowledge of whether you even care about car maintenance. We''ve all been through it. the phone rings. right?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 30, 2014
    [Help] 7 Skills To Look For When Hiring A Content Marketing Strategist
    Joe Chernov, Hubspot’s own head of Content recently offered these helpful tips for hiring a content strategist. Content marketing is hot! And so content marketers and content strategists are one of the hottest job titles in marketing. Skills To Look For When Hiring A Content Marketing Strategist. campaign-based mentality). agree!
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 18, 2012
    [Help] Using Stories to Liven Up Your B2B Brand Personality in Social Media
    Is your business helpful? We love stories because they help us relate to one another. As principal of BrandSprout Advisors, Joey helps organizations dramatically improve the impact of their marketing efforts, creating vigorous growth and powerful brand presence. It’s time to change that. They’re wrong. Reputation is a Story.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JANUARY 31, 2012
    [Help] 3 Tips To Ensure Inside Sales Reps Are Internalizing Your Training
    It’s never fun trying to get through to a struggling inside sales rep who seems like they could do with or without your help. Ideally this will help to reassure you that everyone’s on the same page. Yeah sure, they can tell you they’re putting your ideas to practice but you can never really know. I’m a realist.
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 26, 2010
    [Help] Savvy Week in Review - February 26
    by @aprildunford April Dunford says it's okay to influence customer buying criteria -- and suggests three helpful resources you can provide to do just that It's a windy day here in the Boston area. Seems like a perfect time to hunker down and peruse some thought-provoking posts from the past week. Enjoy!
  • MARKETING INTERACTIONS  |  SUNDAY, DECEMBER 5, 2010
    [Help] Writing is a Critical B2B Marketing Skill
    The other consideration is that there are certain mediums that require you to paricipate directly, without the help of a writer. I was reading an article written by Denny Hatch (a long-time copywriting expert) discussing why professional copywriting is critical for marketing where he shared this story he recalled: "What do you do?"
  • WRITTENT  |  FRIDAY, MAY 3, 2013
    [Help] A Refreshing Checklist for Your Content and Social Media Marketing Strategy!
    Hope you all had a great marketing week, and weekend is time for helpful reading. Your video might help you win their interest! The real experience from five experts will help you a lot as video production requires tons of hard work, especially if you haven’t done anything like that before. Stay tuned!
  • HUBSPOT  |  TUESDAY, OCTOBER 30, 2012
    [Help] Is Newsjacking Hurricane Sandy Right or Wrong?
    HubSpot is making a $5,000 donation to the Red Cross ( donate here ) to help those harmed by Sandy. Emergency Essentials is a catalog company that seeks to help people prepare for emergencies.) Beauty Treatments to Help Ride Out the Storm. Thank you to David Meerman Scott and others for pointing out the error in our judgement.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 26, 2012
    [Help] Building a B2B Marketing Brand Advocate Army
    Make sure that the characteristics you choose can have factual and unbiased metrics associated with them–this will be helpful when you start ranking your advocates’ participation. For know this is super nerdy, but this definitely helps you rank activities with ease and confidence. Has deep expertise in our product. Company.
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