Page 109 of 239 Previous | Next 
  • WRITTENT  |  THURSDAY, MAY 15, 2014
    [Help] 9 Ways to Measure Content Marketing Success
    The good news is, there’s nearly as many social media tools to help you measure success as there are ways to approach this. The following email metrics can help you gauge just how well your work is resonating: Email opens. In addition to the KPIs listed above, it should help you: Increase page authority. Website Metrics.
  • HUBSPOT  |  THURSDAY, NOVEMBER 8, 2012
    [Help] Reality Check: How to Tell if Your Marketing Content Is Actually Valuable
    And that doesn't even include the multitude of other variations of the phrase we've used, like "helpful content," "educational content," "remarkable content," or "quality content.". Is our content actually helpful? Or at least avoiding broad, general statements that you don't couple with specific details that help clarify your meaning.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 8, 2014
    [Help] What Facebook’s Crackdown on ‘Overly Promotional’ Page Posts Means for Your Business
    Offer helpful resources like how-to articles or guides that build a relationship with your audience. For more tips, Facebook has published a guide to help businesses utilize its social channel. 'There’s never a dull moment in the social media world. Of course, this adjustment raises a lot of questions. Of course not. Your logo.
  • BIZNOLOGY  |  TUESDAY, JULY 23, 2013
    [Help] Google chooses speed over content from sites
    'People are obsessed with SEO — which is weird. Just a few short years ago, SEO was considered snake oil. This was embarrassingly obvious when I attended Vocus’ Demand Success 2013 conference. Mind you, it was awesome and so worthwhile, but it’s a communications conference and not a tech conference. Needing to wait?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 18, 2010
    [Help] The Great Content Marketing Experiment
    Thanks for stopping by today and helping John out.  am simply helping out a friend I met through Twitter with an experiment I believe in. Here’s a chance for you to participate in a live social media experiment and receive an interesting piece of free research at the same time. So please, go ahead and do it.  Thanks! Digg this!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 11, 2010
    [Help] How to sell stuff on your B2B blog without being annoying
    That’s a smart thing to do and also helpful. Write blog topics that feature helpful uses for your products and services that encourage people to buy more stuff.  I’m hoping by now the “selling is bad&# phase of the social media mantra is passe and we can all freely embrace our inner capitalist.  Right? Why not?
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 27, 2011
    [Help] Savvy Speaks: Of all the Nerve!
    It never ceases to surprise me, but some companies that hire me to help develop their content expect me to also come up with their messaging strategy. Again, unless you are going to be paid a consulting fee to help flesh that out, the client needs to convey the story it wishes to tell. Here are some of our stories: Wendy. Stephanie.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, APRIL 22, 2010
    [Help] My Take on a Teleprospecting Culture
    When I have an issue with an account I'm working on, they're always readily available to help me out and help me figure out what I can do better to succeed. They've also been very helpful with taking me through what I would need to do if I wanted to grow into the next role of my career here. This woman was the latter.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 26, 2013
    [Help] Marketing Automation Systems are on the Rise
    These systems will help you win business. Guest post by Gene Morris. Two common business terms combined describe the an increasingly popular outreach tool: marketing automation. According to marketing research firm Raab Associates , the marketing automation system industry will reach $750 million in 2013, growing 50 percent from 2012.
  • HUBSPOT  |  TUESDAY, APRIL 29, 2014
    [Help] Your Anti-Social CEO Is Hurting Your Brand [New Data]
    Social media helped project their ideas and their products to a community of millions. But it will certainly help your competitors. 'Everyone''s doing it. Tweeting. Following. Friending. It feels like the entire world and their grandmother is on social media. Everyone except for Chief Executives, it seems. Tweet This Stat]. Really?"
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Help] Electricians are SHOCKED! Limited Social Media Equals Unlimited.
    If you’re a contractor, take a look at his tips to help improve your site. If there is an emergency, they want help to come from nearby and as soon as possible. Customers think you will also find them helpful to your clients. Limited Social Media Equals Unlimited Business Today we have a guest post by Marc D. Directory. Look
  • VIDYARD  |  WEDNESDAY, NOVEMBER 19, 2014
    [Help] 7 Critical Components of Believable Testimonial Videos
    So help your customer feel at ease by setting appropriate expectations. 'What you do is pretty awesome. Where you work is sweet and the product or service you sell is stellar. We don’t doubt it. But your prospects might. That’s why testimonials are key: hearing this from someone outside of your office is even more persuasive. Skip the Script.
  • HUBSPOT  |  SUNDAY, JUNE 9, 2013
    [Help] Twitter Testing a New Look For Threaded Conversations, and Other Marketing Stories of the Week
    Though there are already tools available to easily monitor entire Twitter threads without diving deep on Twitter.com, marketers should be excited about this update because it could help their followers better engage with their brand''s tweets. 'You''re smart. Enjoy! Twitter Testing a New Look for Threaded Conversations, From Mashable. YOUTU.
  • THE POINT  |  TUESDAY, MAY 18, 2010
    [Help] If Lead Nurturing is the Question, is Software the Answer?
    If so, what do you use, and how does it help build your pipeline?&#. Not only will it increase the ROI when you do take the plunge into marketing automation; it will help also you choose the best solution because you’ll have a better idea of what your needs are.&#. Do you use a specific software for lead nurturing? It won’t.
  • B2B MARKETING ONLINE  |  TUESDAY, APRIL 27, 2010
    [Help] What’s the role of an agency in social media?
    Agencies are good at helping clients express themselves. Agencies are good at helping their clients take the right decisions about. 'Disintermediation' is a term normally applied to the Financial Services industry when people talk about the demise of the IFA (greatly exaggerated in my view). the logistics company. Here are my top 5.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 7, 2013
    [Help] The Importance of Keeping Your Cool in the World of Social Media Marketing
    If it’s an angry customer the best thing you can do is to do your best to understand their issue and offer help. As the targeting gets better on both Twitter and Facebook I believe we are going to see these ads and sponsored posts become less intrusive, more relevant, and actually helpful in many cases. Welcome to the Jungle.
  • B2B IDEAS @ WORK  |  TUESDAY, SEPTEMBER 27, 2011
    [Help] B2B Social Media Success Formula Mixes Business with Pleasure
    Social media is a very important part of an inbound marketing program and it can certainly help drive conversions and leads. But it’s also about listening, learning and helpful thought leadership. I enjoy business-to-business marketing, and I’ve discovered many others with the same mindset through social media.
  • B2B IDEAS @ WORK  |  MONDAY, OCTOBER 11, 2010
    [Help] Newer Is Not Always Better in B2B
    Ours is greata,” Kraft is building off of our prior knowledge of their product, which encourages us to elaborate on the issue longer, which in turn helps motivate our buying behavior. I ran across a great print advertisement for Kraft® Singles that I simply had to comment on with this week’s blog. Ours is greata!
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2011
    [Help] 4 Ways to Maximize Your Business' Facebook Presence
    This will help you capture both your existing fans and customers as well as expand your reach to their networks. This will help you determine how valuable your participation in this channel is for your business, which can help you make decisions about how to effectively budget your time and efforts in social media.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 21, 2014
    [Help] How “experiential marketing” builds on key trends
    These organizational changes will help leaders to leverage these emerging opportunities and employ new experiential marketing initiatives to build stronger customer loyalty. '(Photo credit: masondan). Experiential Marketing” is all about engaging customers to try a product or service. sales versus marketing versus IT).  social business”). 
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 17, 2012
    [Help] 9 UnMarketing Tips For Online Audience Engagement
    He helped to teach me that social media is truly about having conversations and about engagement. Yesterday I attended the @ MarketingProfs webcast “ Top Tools For Engaging Your Audience Online.” with ” with Mr. @ Unmarketing himself, Scott Stratten. ” a unicorn, a kitten and a puppy all die! It is not a department.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 8, 2010
    [Help] Doughnuts and Pizza Slices: Analyzing Consolidation and Competition Among Software Vendors
    Google would like to complete the offline portions of its marketing and advertising doughnuts, but Adobe doesn’t help much there. Combining these provides interesting insights into who competes with whom and what they're likely to do next. On Wednesday, IBM announced formal completion of its acquisition of Unica. Coincidence? Yeah, probably.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 21, 2014
    [Help] Improve Your Email Response Rates with List Segmentation
    While you don’t want to overwhelm readers with long sign up forms as part of the opt-in process (which should be kept quick and easy), asking one or two specific questions can help you with segmentation, whether that’s a zip code or a job title or the type of information they’re most interested in (selected from a drop-down menu).
  • THE FORWARD OBSERVER  |  TUESDAY, FEBRUARY 26, 2013
    [Help] 5 Easy Pieces to Turn Your Website Into a B2B Marketing Machine
    Having a blog helps you get more traffic from the right visitors for three reasons: Search engines give more favorable ranking to websites with fresher content. Artillery B2B Marketing Blog > The Forward Observer To grow a business today, modern marketing techniques are essential. The keywords play a role here, too.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, DECEMBER 28, 2012
    [Help] The 25 Best #SaaS and #Sales Blog Posts of 2012
    Tools That Help You Close Deals – [link]. It was a great year for Social CRM, Social Selling and the world of SaaS. We’ve collected a bunch of great articles over the course of the year so we wanted to share the the top 25 blog posts from 2012. Any others we should add to the list? Leave them in the comments. How Social Is B2B?
  • INBOUND SALES NETWORK  |  THURSDAY, MARCH 24, 2011
    [Help] Demand Generation vs. Traditional Marketing Agencies
    Branded Content Agency that provides a niche “advertising” method in which they help make brand recognition synonymous with popular culture or focus on creating and building brand loyalty. They are able to help you learn this valuable knowledge as well as share practical experience. get that. The Differences. Why Outsource?
  • PUZZLE MARKETER  |  THURSDAY, OCTOBER 25, 2012
    [Help] 5 Tips for a Fantastic Marketing Conference
    It’s helpful to bring in your clients, your partners, and experts. I recently attended a marketing conference in Indianapolis, IN called Connections - “Inspire the Future” The event was put on by ExactTarget , an international email marketing service provider. Start off by introducing the problem. What made it stand out?
  • FUNNEL FOCUS  |  TUESDAY, OCTOBER 5, 2010
    [Help] Marketing Automation Puts an End to Wasting Leads
    Marketing automation software gives B2B marketers the tools they need to reduce lead waste and leakage and help salespeople to focus on pursuing the best opportunities for customer acquisition. This is but one example of why marketing and sales don’t get along. According to Marketing Sherpa, 79% of leads never become sales opportunities.
  • MARKETING INTERACTIONS  |  WEDNESDAY, FEBRUARY 10, 2010
    [Help] Put Your Marketing Content on a Maintenance Plan
    Those are just a few simple ways to consider refreshing your most valuable content to help it keep on doing what it's supposed to do—engage your audience by providing recognizable value. Do you feel duped? It used to be that information was scarce, so your content lasted longer, had less competition. But they haven't.
  • HUBSPOT  |  SUNDAY, JANUARY 26, 2014
    [Help] New Facebook Algorithm Update, Essential Excel Tips for Marketers, and More in HubSpot Content This Week
    'As marketers, we all know that great writing can help our content stand out from the crowd. In this new post , HubSpot Senior Blog Editor Corey Eridon walks you through the entire process and shows you how reviewing analytics -- and measuring performance -- can help you hit your lead generation goals. And the language of science?
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Help] Want to Get More Leads? Stop Making These 12 Landing Page Mistakes
    That feeling sucks, so we want to help you steer clear of it, especially on your landing pages. Custom buttons will help assuage some of the anxiety your landing page visitors may have and convert them more readily into leads. Need help finding or creating visual content for your landing pages? You have 50 milliseconds. right?
  • LEADSLOTH  |  MONDAY, MARCH 8, 2010
    [Help] Sales 2.0: Marketing Automation & Salesforce Chatter
    Marketing Automation can help both Marketing and Sales, but it requires intense collaboration: that’s what Sales 2.0 Today I’m at the Sales 2.0 Conference in San Francisco. write about Marketing Automation, so why am I at a sales conference? I’m here because I believe Sales & Marketing should be on the same team.
  • HUBSPOT  |  FRIDAY, AUGUST 29, 2014
    [Help] Google Kills Authorship, Photos and All
    Apparently it wasn''t that helpful for users, and even ended up distracting them. Though there were some easy-to-use tools to help you set up Authorship , if you didn''t have those tools, it was a hassle and a half to get it set up. 'First it was Authorship photos. Now, it''s the whole shebang. And the changes seem to be immediate.
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Help] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    The same principles apply to other content management systems; you’ll just need some IT help renaming and coding the pages. Proper conversion rate optimization requires testing of landing pages. The best way to learn is to try new features yourself; which is what I did with my WordPress website. Step 2: Name your experiment. Excellent!
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Help] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    The same principles apply to other content management systems; you’ll just need some IT help renaming and coding the pages. Proper conversion rate optimization requires testing of landing pages. The best way to learn is to try new features yourself; which is what I did with my WordPress website. Step 2: Name your experiment. Excellent!
  • HUBSPOT  |  THURSDAY, SEPTEMBER 13, 2012
    [Help] 21 Tips for Pulling Off a Spectacular Live Event
    Without further ado, here are some tips to help all of us plan corporate events that nobody will be able to stop gushing about! It may help to lay out registration alphabetically, and have a lot of staff (more than you think you need, trust me) to ensure registration runs smoothly and quickly. 3) Start things off with a bang.
  • HUBSPOT  |  WEDNESDAY, JULY 9, 2014
    [Help] How My Blog Homepage Redesign Increased Email Signups by 300%
    ” He proclaimed to the entire team that we would not entertain ANY idea unless it helped Facebook grow by total number of “users.” This simplifies every single decision you make and helps prioritize which actions to take. Like any good marketer will do, I sat down and did the math. Where to even begin? Andrew Chen.
  • HUBSPOT  |  MONDAY, JUNE 20, 2011
    [Help] 3 Opportunities for Sharing the SEO Workload
    One reason for this is that some marketers or optimizers do not spread out the work enough to their team or other individuals who could potentially help them with their work. Use your Sales team to help you understand and answer the questions, and then get in front of those searchers while they are in their research phase.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, JUNE 14, 2013
    [Help] Three Ways to Make Repeat Sales
    Finding answers for prospective buyers BEFORE they ask will help them see the value in what you offer. ChamberofCommerce.com helps small businesses with online growth. 'Today''s post from the Chamber of Commerce features business-growth advice for small companies. Making a sale is always a challenge. Follow through on promises.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Help] 4 Questions to Ask Yourself When Creating a Survey
    Determining your ultimate goal will help hone your survey. Think about what information will help you reach your goal, and ask questions that will elicit that information. Check out more great advice for crafting a good survey at our help site. What’s the most helpful piece of information you’ve gleaned from a survey?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 20, 2013
    [Help] Carving a path through leadership “hell” with Mitch Joel
    by Mila Araujo Related Stories An idea to help you create content — even if you can’t write Brian Solis goes bold with the “Future of Business” What comes after content marketing? 'Click here if you can’t see this video interview with Mitch Joel. Mitch Joel has a new book out and it made me so damn uncomfortable!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 19, 2014
    [Help] How Video Drove a 50% Increase in Form Submissions for Oracle Marketing Cloud [Case Study]
    As a feature component in our multi-channel campaign, video helped to drive interest and awareness to our 5 Tenets collateral. 'You may have “met” our friend, “Modern Mark.” Video as the Star. This resulted in a 120% increase in engagement and an 85% increase in attribution to the creation of MQLs. PT/1 p.m.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Help] 5 Ways You’re Sabotaging Your Content Marketing
    hope these tips help you avoid some of the common pitfalls that you can fall into as a content marketer. We’ve identified 5 common issues that sabotage a content marketer’s efforts to create content that delivers value and supports the reader in their buying lifecycle. Avoid these to secure your content’s success: 1-    Silos.
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 22, 2013
    [Help] Highlights of this week’s best blog posts
    Is it helpful or not? 'Weekly Summary of the Best Posts from Fearless Competitor.com – and don’t forget the offer at the top right of a great white paper. So on Saturday’s we share highlights from the week’s best posts, and we hope you enjoy them. Brand Reputation Management Requires CRM. It’s sad but true.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 4, 2012
    [Help] Happy Independence Day from Find New Customers
    Find New Customers is back in business tomorrow – helping companies improve fiscal results. The sales lead generation company , Find New Customers wishes you and yours a happy and healthy Independence Day. An Independence Day invitation from 1825 is pictured here. Here are some fact on the day from Wikipedia. 9] [10] [11] [12] [13].
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 6, 2011
    [Help] Your mother was right “If you don’t have anything nice to say, say nothing”
    Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. Sending nasty emails is a very bad idea indeed. Don’t do it. Mad Marketing TV  featuring content marketing expert Joe Pulizzi ( @juntajoe ) posts on 8th of December at noon Eastern Time/ 9am Pacific Time. Neither do I.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 3, 2011
    [Help] Let blog comments through – no matter if they are negative
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. B2B demand generation | Err on the side of release on all non SPAM blog comments. Updated to correct title – Director of Content to Vice President of Content. We apologize for the error.).
  • MI6 MARKETING AGENCY  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Help] Canadian Companies Use of Social Media
    What matters is having a conversation about this topic so we can learn and share our experiences and help each other. The Mi6 Chart of the Day is a new blog series where we feature a chart each weekday that we think is relevant and of interest to our readers. We will pick a chart each day and add our thoughts and insights.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 24, 2011
    [Help] B2B Content Marketing: HubSpot May Be the Best in the World
    Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in online lead generation. Mike Volpe. Do Salespeople want more leads? Yes, indeed! I’ll just give you a taste of it.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 4, 2010
    [Help] Content Marketing – event you won’t want to miss
    Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation. 180 seconds and well worth the time to review this. Joe asked the audience to raise their hands if they were doing content marketing today. Out of the 300, only 4 hands went up.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 18, 2010
    [Help] The Curse of Knowledge
    Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation. This concept, which I have witnessed over and over, especially in the technology industry, was illustrated wonderfully in the book, Made to Stick. Elizabeth Newton earned her Ph.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 20, 2011
    [Help] Social Media: Is Your Marketing Team on Board?
    Focus instead on ways you can help your customer. Social media, if used correctly, can be an untapped treasure for marketers. All too often though, marketing departments treat social media just like any other channel they use to PUSH their marketing message. Here are some highlights: Don’t talk about you - Talk with them, not to them.
  • SOCIAL MARKETING FORUM  |  MONDAY, NOVEMBER 22, 2010
    [Help] Five Tips to Improve SEO Using YouTube
    Similarly, comments on videos also help to better index your video and make it easy to find. To most marketers, YouTube is known for its possibilities regarding word-of-mouth, viral marketing and for its integration possibilities within other environments. There are dozens of possibilities to get your video (channel) found in Google.
  • LEAD VIEWS  |  FRIDAY, NOVEMBER 4, 2011
    [Help] Think Like Your Customer: Aligning Selling to Buying Process
    Implications for marketers: The programs we establish, the campaigns we develop, and the tools we create need to be geared toward helping Sales help our customers to buy. Those of us in MO need to assert leadership in aligning our company’s sales process with our customers’ buying process. The healing starts at home. buying cycles.
  • HUBSPOT  |  THURSDAY, NOVEMBER 6, 2014
    [Help] From Nail Polish to Peanut Butter: 16 Unlikely Products Launched by Ad Agencies
    They want to help create them. They want to help shape them.” New York-based agency Anomaly helped to create the product and markets the brand to a young and fashion-conscious crowd of consumers. The agency helped create the Papa Pillar product and branding. 'This post originally appeared on The Agency Post. 1) EOS.
  • B2B MARKETING ONLINE  |  MONDAY, DECEMBER 20, 2010
    [Help] Top Tips on Email Marketing: Email is still a fantastic tool you just need to use it properly
    I recently joined B2B Marketing at a time when we were launching our email preference service to give our members more control over the emails they were receiving. Recognising your customers’ and prospects’ communication needs is the first step to building a more intelligent email strategy. Email email email marketing
  • TOM PISELLO  |  FRIDAY, OCTOBER 22, 2010
    [Help] Accelerate Slow Sales Cycles with More Sales Enablement Investments?
    The right collaboration and solutions can help drive the number of new opportunities — the number of active opportunities and lead to shorter sales cycles by improving the conversion rates from phase to phase inside the buying cycle.&# Friday, October 22, 2010 Accelerate Slow Sales Cycles with More Sales Enablement Investments?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 5, 2012
    [Help] 14 SXSWi Sessions for B2B Marketers
    We’re here to help. This panel of marketers, VCs and CFOs help figure out the regulated landscape. by Jesse Noyes | Tweet this South By Southwest Interactive is so close you can almost taste the tacos, beer and geeky goodness. Now you need to prune your list of panels and sessions. Friday, March 9 at 2:00PM. Friday, March 9 at 2:00PM.
  • FATHOM  |  WEDNESDAY, JULY 30, 2014
    [Help] Exciting Healthcare Technology Requires Innovative Digital Marketing
    This approachability, through social media, apps, and technology helps give the allusion of 24/7 availability and an authoritative omnipresence. Here are a few ideas to help you take the leap: Gone is the therapist’s chair? 'More than ever the doctor is in, but the patient is online— so what’s a doctor to do? Maybe someday! Via NPR.
  • VISIONEDGE  |  WEDNESDAY, OCTOBER 23, 2013
    [Help] Focus on Revenue is Not New Marketing Thinking
    Because as marketers our job to help the company acquire, keep and grow the value of profitable customers. This approach allows Marketing to help the organization take a customer-centric approach rather than focus on an internal revenue number. . 'Peter Drucker is attributed with saying that ? Why is marketing so important?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Help] What Is Productivity?
    Do you help people survive? Is it financial advice that could help a person become wealthy? If you find this site helpful, please leave a donation for Steve so you can enjoy the spirit of giving too. Steve Pavlina. com Personal Development for Smart People TM. Forums. Articles. Audio. Archives. About. Contact. Donate. Impact.
  • PUZZLE MARKETER  |  WEDNESDAY, MAY 9, 2012
    [Help] The One Day Business Plan Worksheet
    Whether you’re a small business entrepreneur or a big business senior executive, this worksheet will help you get your ideas to paper and flush out what your next idea could be. This site offers documents both free and through their monthly payment plan. The document is called The One Day Business Plan Worksheet.
  • AD YOUR COMMENT HERE  |  FRIDAY, JULY 1, 2011
    [Help] [Jun 25 - Jul 1] Social Media Highlights
    Starting this week, we will be sharing with you the latest Social Media highlights from the past week: Google’s rolling out of new tools and updates marking its ambition in Social Mediasphere; LeanLaunchLab, a service that helps start-ups avoid ineffective boardroom meetings; Lastly, an overall Mid-Year assessment on Social Networks.
  • AD YOUR COMMENT HERE  |  FRIDAY, OCTOBER 22, 2010
    [Help] 5 Great Resources to Maximize the SEO of your Online Content
    This article highlights 10 blog SEO tips that may help you out, whether you’re a seasoned blogger or just getting started. This article suggests several key questions to ask, as well as identifies topics related to these different types of content and media for optimization, giving you a better picture of what you have to work with.
  • MARKETING INTERACTIONS  |  WEDNESDAY, JULY 28, 2010
    [Help] Manticore Technology VII Enhancements Boost Marketing Performance Management
    With longer term buying cycles, the ability to track and measure prospect behavior over months—sometimes longer—improves their ability to help transition early-stage buyers into late-stage sales opportunities. What this means is that they’re simplifying the process while expanding the capabilities. When you consider that 50.6%
  • HUBSPOT  |  SUNDAY, DECEMBER 15, 2013
    [Help] Create the Perfect Facebook Page, Insights From Gary Vaynerchuk, and More in HubSpot Content This Week
    Instead of theorizing and proselytizing and doing other kinds of "izing," we should be providing relevant action items and takeaways that will actually help people move the needle. So, without further ado, here''s a collection of new HubSpot content that we hope you will find helpful. The word? We use "how" to explain. Enjoy!
  • HUBSPOT  |  THURSDAY, SEPTEMBER 5, 2013
    [Help] How to Write an Introduction [Quick Tip]
    Component 3: Explain How the Post Will Help Address the Problem. But this should help provide a solid framework you can follow if you''re just getting started or if it''s one of those days when the words just ain''t flowing. 'Blink. Blink. Blink. And nowhere does it plague writers more than when they''re writing their intros. Worst.
  • HUBSPOT  |  SUNDAY, JANUARY 27, 2013
    [Help] Facebook Puts Their Foot Down, and Other Marketing Stories of the Week
    To start, we’ve compiled this list of marketing stories of the week to help you get a better understanding about what’s changing in the world of marketing. Although it’s becoming more and more difficult to rise above the noise, visual storytelling seems to be able to help brands stand out in a crowded content world. Here we go. Got it.
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Help] From Direct Mail to Digital: How Your School Can Avoid the Dreaded #CollegeMail
    For example, asking about their program of interest can help you provide more tailored content to that individual that helps nurture them over time to apply.). ” To help give that content a boost, you can invest some paid social promotion behind it that''s geo-targeted to the location you''re going after.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, OCTOBER 18, 2012
    [Help] New Playbook: Lead Qualification with Sales Intelligence
    Find out how Sales Intelligence helps reps tell compelling stories to their prospects to uncover important sales insights. As technology and social media continue to disrupt traditional sales methodologies, many companies fall behind in their business strategies – and their sales results show it. Download the Playbook!
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 11, 2012
    [Help] How A Sales Professional Can Achieve Greater Success Through Online Marketing
    There are services available for territory sales professionals that can manage the entire process but without the help of a service it's likely to take about an hour per day to eventually reap the rewards. Over the past several years many major sales industry superstars have been telling sales professionals to build their online presence.
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 21, 2011
    [Help] What I will tell my kids about jobs
    Clayton Christensen shares with his students a set of guidelines that have helped him find meaning in his own life. In his essay How will you measure your life? Second, how can I be sure that my relationships with my spouse and my family become an enduring source of happiness? Third, how can I be sure I’ll stay out of jail? good life?
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 14, 2011
    [Help] Ready to Nurture? Simply Remember Your A,B,C's
    Here’s a framework I’ve used with dozens of companies in the past to help start the marketing program planning. Savvy is happy to have Steve Gershik, President of 28marketing, guest posting for us today. He shares his insight as a Demand Generation strategist on lead nurturing. The answer is simple as A,B,C. is for Audience.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Help] How to Optimize Your Page Titles for Mobile Search [Quick Tip]
    It''ll help you make good keyword decisions when titling your page. 'Mobile continues to change the way that we search, explore, and shop, and as consumer behavior comes further into focus, there are clear opportunities for marketers to take advantage. Optimizing your page titles for mobile search is really simple. Not too hard, right?
  • THE POINT  |  MONDAY, JANUARY 31, 2011
    [Help] How One SaaS Company Doubled their Lead Volume from Paid Search
    That was the issue faced by Navicure , a leading Internet-based (SaaS) medical claims clearinghouse that helps physician practices increase profitability through improved claims reimbursement and staff productivity. Navicure turned to their demand generation agency, Spear Marketing Group , for help. The results?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 22, 2010
    [Help] Sales Managers: What are you Thankful For?
    speak often about having your personal and professional life in balance, at this time of year  most of us will be sharing time with family and friends-take the time to say “thank you ” to someone for: being a friend, helping you in some manner, making you laugh, introducing you to a new business opportunity or for whatever reason you can find.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 27, 2012
    [Help] Marketing Automation and Social Integration: Hand-in-Hand or Hand-to-Hand Combat?
    The company helps businesses generate and manage leads better through marketing automation processes and technologies. Some say that not having a social presence hurts you more than having one helps you. If it can help measure buyer interaction, take advantage of it. He is the CEO and chief marketing evangelist at LeadMD. The
  • HUBSPOT  |  MONDAY, SEPTEMBER 30, 2013
    [Help] 5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]
    Without all this helpful content, we''d simply have nothing interesting to post or advertise on Facebook, and we sure as heck wouldn''t generate any leads! We''re advertising all that helpful content we created. 'I once went to a marketing conference. don''t remember the name of it. It''s so simple. It shouldn''t. 5) Oh Yeah.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 21, 2011
    [Help] Content Is the Foundation of a Good Link Building Strategy
    In order to really kick your link building into high gear, you need others to help you out. Content is what helps to build your brand and establishes you and your company as a trusted thought leader in your industry. Image by Profound Whatever via Flickr. There are two parts of a search engine optimization campaign.
  • BIZNOLOGY  |  MONDAY, OCTOBER 24, 2011
    [Help] Why Meta Data Still Matters in SEO
    However, it can help internally just to stay organized. Well-written meta tags will benefit website visitors and help to keep your website and SEO organized and on track. Image via Wikipedia. The search engines have evolved a great deal in the last fifteen years. Now it’s not so easy. The answer is, yes it does.
  • SALES CHALLENGER  |  TUESDAY, NOVEMBER 27, 2012
    [Help] Executing the Shift to Insight Selling
    Leaders walk the talk with prospects: A member from a diversified industrial company shared how their CEO talks to potential clients about becoming a Challenger organization, and uses their story as a marketing tool to explain to clients how they can help them understand their business better.
  • SALES CHALLENGER  |  MONDAY, MAY 7, 2012
    [Help] Using CRM to Build Skills, Not Just Track Deals
    You’ve now got a system to help managers diagnose and prescribe action on a rep’s most pressing long-term development needs. During pipeline reviews, managers are often left to compare individual pipelines to company averages (e.g. average opportunities per stage, average time per stage, or average close ratio). 
  • SALES CHALLENGER  |  TUESDAY, APRIL 17, 2012
    [Help] 4 Onboarding Pitfalls to Avoid
    The panel vets onboarding content and curriculum to ensure topics are relevant – this filtering process not only helps to prevent information overload but it also ensures program buy-in exists in the manager ranks. This is important for both the organization and the new sales professional. Well, that’s simply not realistic. 
  • SALES CHALLENGER  |  WEDNESDAY, MARCH 28, 2012
    [Help] 4 Ways to Make or Break Rep Credibility
    Many of our recent member conversations show that personal references and introductions made by mutual contacts help prospects view you as more credible than other suppliers. Credibility is a need to have for sales reps – but it’s just one of many factors critical to winning a deal. one buyer asked. the buyer asked. What are your thoughts?
  • SALES CHALLENGER  |  MONDAY, FEBRUARY 6, 2012
    [Help] The Future of Video Calling for Sales and Customer Service
    But for certain issues there may just be value in having a helpful rep to talk you—and  show you— through the mechanics of the solution to your problem. (This is a guest post by Matt Lind of the Customer Contact Council , our sister program for heads of customer service and contact centers.). Employee-to-Employee. Employee-to-Customer.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 22, 2013
    [Help] Future of Marketing Interview with Mark Schaefer: Is Search Dead?
    It’s really rewarding to help companies make progress in this area! What is the Future of Marketing ? Will it be defined by the implications of the social business ? Or the rise of  content marketing ? Will Will it be found in the solution to  digital marketing  challenges in our mobile-connected world? Time to mix it up! C’mon.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 8, 2013
    [Help] Good Sales Teams Close Deals, Great Sales Teams Earn Trust
    You are the expert in your industry and in how customers get value from your solution, and prospective customers will need your help in presenting that vision to the higher-ups. How will the partnership with your company help them six weeks, six months, or six years down the road? 'Author: Ray Carroll I love selling. won’t cut it.
  • B2B MARKETING TRACTION  |  MONDAY, NOVEMBER 25, 2013
    [Help] B2B Marketing: How to Measure Online Conversions
    If you need help in your online marketing programs, contact New Incite today. 'Flickr Photo by HeavyWeightGeek Some rights reserved. How do you measure your online marketing performance? How do you know if you need improvement, and how to improve your online marketing? The most commonly used is Google Analytics.
  • ACSELLERANT  |  WEDNESDAY, JULY 31, 2013
    [Help] B2B Video Stories Achieve the Impossible
    Contact us to discuss how we can help you articulate and communicate it in a compelling way. 'The ‘Impossible’ we’re referring to is effective AND affordable B2B marketing videos. Why Stories? People are hard-wired to pay attention to stories, to remember them and to share them with others. The evidence is overwhelming.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 19, 2013
    [Help] So Your Ad Agency Got an Award. Now What?
    If you need help focusing your marketing on results, contact New Incite today. 'Effective marketing is not about winning design awards. Effective marketing is about getting results. This is evidenced in the value the marketing and advertising industry and some businesses place on creative and design awards. Kudos to the award winners.
  • B2B MARKETING TRACTION  |  FRIDAY, JANUARY 4, 2013
    [Help] Social Networking – Organic? Strategic? or Gaming a System?
    If you’d like help designing and setting up a strategic social media system for your business, contact me today. Now that social media is used by more businesses, it’s become clear that there is a right (and wrong) way to use it. It’s designed to allow people like you and me to share information that we like. Do be organic.
  • B2B MARKETING TRACTION  |  FRIDAY, JULY 20, 2012
    [Help] B2B Website Technology: Why I Say, Proprietary-Smietary
    found helpful reviews for some of these at HackRepair.com. Should you base your business to business website on a closed, proprietary technology or an open source technology platform that a majority of web developers can work with? In most cases, I recommend open source. get proprietary software. Proprietary systems are, well, proprietary.
  • B2B MARKETING TRACTION  |  FRIDAY, JANUARY 20, 2012
    [Help] B2B Marketers Don’t Get Left Behind
    Transparency and telling your story engages prospects and helps them trust you. There are several trends bubbling up to the top for B2B Marketing right now. If you’re not addressing or implementing them in the near future, you could get left behind by your buyers and your competition. Google loves that.
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 6, 2011
    [Help] Leverage Your B2B Marketing Assets
    Contact New Incite today for help in creating marketing leverage. Are you leveraging your B2B marketing assets to achieve better results faster? So, before you launch that expensive, new marketing campaign for a new market, ask yourself – is there anything I can leverage more quickly and less expensively? — Archimedes of Syracuse.
  • B2B MARKETING TRACTION  |  TUESDAY, NOVEMBER 1, 2011
    [Help] What Should I Spend on My Marketing Budget? Part 2
    There are appropriate marketing tactics for each stage and corresponding marketing tactics that can help you define your budget. Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. The marketing life cycle can relate to a product, service, or an entire company. Introduction. Growth.
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 3, 2011
    [Help] Why Product Launch Plans Need to Include Social Networking
    It’ll make your launch that much more effective and help you reduce time-to-revenue for your business. Tweet. recently provided some marketing consulting and services for a technology start-up about to launch a new product. They contacted me with little time to spare before their intended product launch at an industry event.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JUNE 15, 2011
    [Help] Does Your B2B Sales Team Dominate LinkedIn?
    Make sure your company profile and your employees profiles are complete and accurate with keywords and phrases and as much helpful description as possible. Tweet. Wouldn’t it be great if, when your prospects search on LinkedIn for your products or services, your sales team dominates the results? Understand the conversation. Wrong!
  • B2B MARKETING TRACTION  |  FRIDAY, AUGUST 19, 2011
    [Help] Social Media Messages – How Many are Enough?
    New Incite offers several outsource services to help – see our Outsource Social Media Services page for more information. Tweet. As a B2B Marketing Consultant, I am often asked how many messages a business should post on their social media accounts. If you fail to plan, you plan to fail. for more on this. How long should they be?
  • THE ROI GUY  |  THURSDAY, DECEMBER 23, 2010
    [Help] Social Media Hierarchy of Needs - Best Practices for ROI Success
    To help buyers recognize needs, savvy social media marketers are leveraging content that illuminates market trends, highlights issues others are successfully addressing, and provides tangible ideas on how to solve problems. the quantified return on investment (ROI) from social marketing efforts.
  • TOM PISELLO  |  TUESDAY, OCTOBER 5, 2010
    [Help] B2B Companies are Really Content Companies, But is Content.
    Interactive Smart Content(tm) is one of the keys in helping to overcome marketing fatigue and produce engaging content. Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. How Do You Get Started in Content Marketing?
<< 1 2 ... 107 108 109 110 111 ... 238 239 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...