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  • VIDYARD  |  FRIDAY, AUGUST 29, 2014
    [Help] Back to Film School: Pre-Production Lessons to Make Your In-House Video Marketing Easier
    It’s also helpful to create a list of the equipment you need with you (and always bring an extra camera battery or charger just in case). You will find that more people are willing to help with your video shoot if you communicate the time investment and respect it. Here are a few tips! Create a Shot List and Storyboard. Rehearse.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 26, 2014
    [Help] Why Mobile is Making Video Marketing More Important than Ever
    One of the best things for your SEO is to provide meaningful, helpful content that viewers will share. When waiting somewhere in public you likely pull out a mobile device to help the time pass. 'If you have a well-rounded marketing strategy, you reach potential customers through a variety of mediums — video included. An Easier Hook.
  • ACHIEVE MARKET LEADERSHIP  |  THURSDAY, FEBRUARY 18, 2010
    [Help] Lead Management Matters!
    At Crimson, we have recently added a lead management practice , designed to help our clients with their prospect management challenges. Demand generation is the deliverable produced by marketing that connects ready and willing buyers with a sales team. Lead Management
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Help] The History of Facebook Advertising [SlideShare]
    So we thought it''d be helpful to step back in time and provide a quick lesson on the history of Facebook advertising. The improvements in Facebook’s advertising platform are helping marketers to reach their audience in ways that often aren’t possible through other channels. 'How well do you know Facebook? Are you using it?
  • INSIGHTIQ BLOG  |  TUESDAY, MAY 14, 2013
    [Help] Response Attribution: Not everything That Counts Can Be Counted…Or Can It?
    Capturing and using the historical behavior is important because it will help identify the attributes that make email a more effective marketing channel for some customers than others. This advertising has a strong effect on the decisions and purchases customers make. But how do marketers make sense of what advertising channels are working?
  • MARKETING CRAFTMANSHIP  |  THURSDAY, NOVEMBER 17, 2011
    [Help] Making the Short List: How to Drive Top-of-Mind Awareness
    Content based on intellectual capital, showcasing insight, experience and opinion, and providing helpful ideas or guidance, will be read and remembered. The Key to Making the Short List. For most companies, there is no way to predict when a prospect will purchase their product or engage their services. Consistent application is critical.
  • SALES LEAD DYNAMICS  |  FRIDAY, NOVEMBER 30, 2012
    [Help] Who’s on Your “A” Team?
    We really understand what each other does and actively try to help one another. Back in the 1980’s “ A-Team ” Members Hannibal, Howlin’ Mad, B.A. Bad Attitude” Baracus, and Faceman, shot, bombed, stabbed, slugged, hacked, connived, cavorted, and charmed their way across the TV screen. You need an A-Team to look out for you, too. R.A.M.P
  • INSIGHTIQ BLOG  |  TUESDAY, MAY 29, 2012
    [Help] Thoughts from the Cable Show: Consumers were front & center
    In an announcement at The Cable Show, Comcast introduced Comcast Media 360, a sales unit designed to help brands reach consumers with integrated, targeted and measurable campaigns across all platforms. But this year, as in recent years, television (or the first screen) wasn't the only media darling. see it, buy it a la Fashion Star).
  • WRITESPARK  |  TUESDAY, FEBRUARY 2, 2010
    [Help] E-books: More Than a New Marcom Fashion
    books are perceived positively by prospects as easier to read, with more visuals and multimedia elements that help a reader's understanding of the content. . Like women's fashion, some marketing documents are trendy for awhile, then considered unhip.only to emerge again a few years later in a new form. book Advantages. Facebook, Twitter).
  • INSIGHTIQ BLOG  |  THURSDAY, DECEMBER 22, 2011
    [Help] A Marketing Reflection: Quaero's 2011 Webinar Recap
    Our webinars largely attempted to boil down the key areas of concern to help marketers get a grasp of the landscape, and how to begin making changes in their organizations. Here at Quaero, it's a magical time of the year. Using up last vacation days, attending company holiday parties, and of course, planning for 2012 marketing efforts.
  • DIGITAL VOICES  |  FRIDAY, JULY 16, 2010
    [Help] Maximizing the effectiveness of your social marketing activities
    While there is no silver bullet with maximizing usage and being more effective with social channels, we hope you find these ideas to be helpful in your travails down the social road. The proliferance of social channels over the last 5-6 years is simply amazing. may provide other platforms to communicate with our audience. . Invest wisely.
  • SALES LEAD DYNAMICS  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Help] Do You Sell Perfume or Do You Sell Hope?
    Client testimonials are also helpful. “ In the factory we make cosmetics. In the drugstore we sell hope.”. That powerful statement is from Charles Revson, the founder of Revlon, and one of the great marketers of all time. Perfume is simply smelly (well, ok, pleasantly fragrant) water. But Revson imbued it with almost mystical powers. Right?
  • FEARLESS COMPETITOR  |  SUNDAY, SEPTEMBER 29, 2013
    [Help] Jeff Ogden is honored to participate the SMAC Summit in NYC on October 17th
    To deliver insights and ideas to help YOU improve YOUR business results. 'Come join the award-winning marketing expert Jeff Ogden of the sales lead generation firm Find New Customers at this great event. Jeff is also the creator and host of the popular syndicated show, Marketing Made Simple TV. Melonie Dodaro. Brian Solis.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 18, 2013
    [Help] Here is my fervent hope. That what does not kill you, makes you stronger
    'Can getting smoked in a National Championship game lead to greater results? My Alma Mater is the University of Notre Dame. So I was deeply embarrassed to be smoked by the University of Alabama. As the announcer stated “ An over-whelming victory in this BCS game.” ” We were pounded by a much better team. This is true for all of us.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 18, 2011
    [Help] Find New Customers Fan of the Month – Arthur Germain
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. Arthur is an expert in company messaging and is based on Long Island.
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 12, 2011
    [Help] Mad Marketing TV Episode 1 is done
    Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. I’m the host of Mad Marketing TV  sponsored by  Act-On Software  and we recorded the premier episode yesterday. It featured an expert on buyer personas – Adele Revella of The Buyer Persona Institute.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 11, 2011
    [Help] Find New Customers Fan of the Month – Arthur Germain
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. Arthur is an expert in company messaging and is based on Long Island.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 28, 2011
    [Help] Find New Customers Fan of the Month – Antonio Dimitriadis
    Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. B2B Lead Generation | Find New Customers Fan of the Month for October 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Antonio Dimitriadis. in Greece.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 27, 2011
    [Help] The Science of Social Timing Part 1: Social Networks
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. The Science of Social Media | Insights from Dan Zarrella. Great insights on how best to use social media for maximum effectiveness in b2b demand generation from Dan at Hubspot. Thanks, Dan! link]. tweet«.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 21, 2011
    [Help] Find New Customers Fan of the Month – Antonio Dimitriadis
    Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. B2B Lead Generation | Find New Customers Fan of the Month for October 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Antonio Dimitriadis. in Greece.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 7, 2011
    [Help] Find New Customers Fan of the Month – Antonio Dimitriadis
    Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. B2B Lead Generation | Find New Customers Fan of the Month for October 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Antonio Dimitriadis. Embrace them.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 1, 2011
    [Help] Find New Customers Fan of the Month – Antonio Dimitriadis
    Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. B2B Lead Generation | Find New Customers Fan of the Month for October 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Antonio Dimitriadis. in Greece.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 23, 2011
    [Help] Laugh and Learn with Find New Customers | Episode 45 – Just Ship It
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. In his weekly B2B marketing show, Jeff Ogden , President of the B2B lead generation company , Find New Customers ([link] shares a key marketing take-away using wit and humor.
  • FEARLESS COMPETITOR  |  SUNDAY, AUGUST 21, 2011
    [Help] Sunday Post | Introduction to “A Whole New Mind”
    July was the biggest month ever for this blog and with your help, August will be even better! On Sundays, our goal is to expand minds – to share insights – to get you to say “ Wow!&#. Want to truly understand Find New Customers ? Watch last Friday’s  Laugh and Learn show. Great show! It’s a must-watch! Dan Pink.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 24, 2011
    [Help] Content Marketing tips and techniques
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. B2B content marketing | tips and techniques. SoftwareAdvice.com invited me to do a guest video post for their very popular blog on B2B marketing.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 21, 2011
    [Help] @fearlesscomp to appear on SLMA radio
    Find New Customers helps companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. B2B Lead Generation | The Fearless Competitor to appear on SLMA Radio. Sales Lead Management Association (SLMA) Radio has all the top experts in B2B marketing and sales.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 16, 2011
    [Help] Great guest bloggers coming
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. Aprimo hired Find New Customers because of our world-class network of top experts. Now we bring you these top experts as guest bloggers. You’ll know some of these too. Plus many more.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 11, 2011
    [Help] How to Prioritize Sales Leads Part 2 – Mac McConnell of Bluebird Strategie
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. B2B Lead Generation | How to Prioritize Leads | Part 2 of 3. In our last post, we shared part 1 of Mac McConnell of Bluebird Strategies talking about lead scoring at Software Advice.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 5, 2011
    [Help] Changing direction | The difficulty in changing a tiger’s stripes
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. Had a very interesting conversation with an SVP of Marketing for a $500MM software company this week. Their challenge? They sell mainly to IT, but want to sell to business leaders.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 4, 2011
    [Help] Jill Konrath on HubspotTV
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. Jill Konrath. Please support Jill! HubspotTV is the fun and witty sales and marketing show that airs for 20-25 minutes every Friday starting at 4:00pm ET at HubspotTV. Don’t Miss it!
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 20, 2011
    [Help] The Definitive Guide to Making Quota
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. B2B Sales | Tips from top experts. Ever wish you could discuss your sales challenges with top experts like Dave Stein, Jill Konrath, Kendra Lee or Kevin Temple? Now you can. What do you think?
  • MI6 MARKETING AGENCY  |  WEDNESDAY, JANUARY 19, 2011
    [Help] Vendor News: EMC
    Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. EMC Launches New Product Line for SMBs. This week EMC unveiled its new VNX Product Line targeted to the SMB market. Video Interview. Video Timeline. Tweet.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 16, 2010
    [Help] 60 Seconds not this week
    He’s an expert in demand generation who helps companies increase the flow of qualified sales leads. My thanks to our fans, but no 60 seconds this week. We’re with a new client, Aprimo , and unable to post this week. assure you that “60 Seconds with the Fearless Competitor&# will return next week. Lead Generation Made Simple.”
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 11, 2010
    [Help] 60 Seconds with the Fearless Competitor – Episode 5
    Find New Customers helps business develop and implement programs to drive more sales leads by improving the way they find and acquire new customers using best practices in lead generation. In Episode 5 of this quick hitting video series, the Fearless Competitor shares 6 tips for B2B marketing success today.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 14, 2009
    [Help] New approach in remarkable content
    Jeff Ogden, the Fearless Competitor, is President of Find New Customers “ Lead Generation Made Simple &#  For businesses looking for lead generation , Find New Customers helps business implement best practices in finding and acquiring new customers. The Holy Grail of marketing content is interactivity. We watch it. Emails. Blog posts.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 30, 2009
    [Help] The wrong formula
    Jeff Ogden is President of Find New Customers , a company dedicated to helping other companies find and acquire new customers using best practices in lead generation. It used to be so simple. The formula was clear. Problem — We need sales. Answer — Hire salespeople, especially those with industry or specialized experience.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 22, 2009
    [Help] 6 Things You Need for Demand Generation
    He’s been called the guru of lead generation and Find New Customers helps businesses execute lead generation programs to excel at acquiring new customers. Here’s what you need: A clear universal lead definition – agreed by sales and marketing. strong value proposition – specific, measurable and time-constrained.
  • WRITTENT  |  FRIDAY, SEPTEMBER 27, 2013
    [Help] 11 Copywriting Tips and Hacks to Make Your Content More Appealing
    'Ever wonder about the difference between quality content, and the sorts of blogs you can’t help but share on your personal Facebook page? Think of HubSpot’s Pamela Vaughan , whose writing could be described as “warm and helpful.” Which copywriting tips and hacks have helped you write more appealing content marketing? Really.”.
  • SYNECORE  |  FRIDAY, JUNE 20, 2014
    [Help] Integrated Digital Marketing Chronicles: Measure & Refine Your Efforts
    You would imagine that utilizing the tactic of strategy refinement might have helped the army realize that bullets don’t work on Godzilla. 'After you''ve defined , promoted , connected and converted the audience with your digital marketing campaign your work is finished, right? Wrong! How is this accomplished? That got me thinking.I
  • SYNECORE  |  MONDAY, MARCH 10, 2014
    [Help] Social Mapping: Will Findery Make its Mark?
    As marketing goes solomo , the idea of social mapping is a unique enough concept to help it stand out amongst the noise. 'Social discovery is not a new concept. So what makes Findery , the new social app from Flickr co-founder Caterina Fake, different from all the rest? Did you know that Janis Joplin lived on this street? Bumping” Alerts.
  • B2B MEMES  |  MONDAY, JUNE 18, 2012
    [Help] Curation: Add Value and Pass It Along
    Among all the topics that seem to rile journalists and publishers these days, perhaps the most contentious is curation. Is summarizing and linking to another person’s article an honorable act or a form of theft? How can you distinguish between good curation and bad curation? Perhaps not so clear is how to add value.
  • SAZBEAN  |  MONDAY, AUGUST 30, 2010
    [Help] Review: SocialSeek for Social Media Monitoring
    If you found this post helpful, please consider signing up for our free newsletter or subscribing to Sazbean.com via RSS feed or email. One challenge with social media is keeping track of all the conversations and times that your name or company name is mentioned. Search by keyword and location, or just one or the other. Birds-eye View.
  • PHOENIX RISING  |  MONDAY, NOVEMBER 30, 2009
    [Help] Primal Thinking
    I'm laughing as I write this, I can't help it. I wrote a post last week entitled Ready, Fire, Aim. closed with what I thought was a cute little double entendre' Something lifke "Who knows, maybe we'll hit the bullseye!" " followed, by a picture of a bull's eye.the Wall Street Bull's Eye to be precise. 
  • SAZBEAN  |  TUESDAY, APRIL 1, 2014
    [Help] What You Want to Know Will Dictate What You Measure
    While it may seem obvious, taking a step back to understand what you want to know first will help you choose the right measurements. But there is hope… Google analytics allows you to add tags to links that can help you distinguish where traffic is coming from to the same web page. Step 1: State What You Want To Know.
  • THE ROI GUY  |  MONDAY, MAY 2, 2011
    [Help] Alinean Announces the CMO Challenge
    Free Campaign and Marketing Optimization (CMO) Assessment Tool and Service to Optimize B2B Marketing Return on Investment (ROI) Alinean announces the CMO Challenge , a free online assessment tool and service to help B2B marketers optimize the spending and practices of overall marketing groups, or individual campaigns.
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 24, 2012
    [Help] Train Your Team: How to Support Your Social Media Outsourcing Service
    Working with a outsourcing service can help, but you’ll also need to train your team internally to stay in line strategy and procedures. social media management professional will already have experience with defining roles and can help you determine how many team members you’ll need in house and what their duties will be.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 25, 2014
    [Help] 4 Time-Saving Tips for Managing Social Media Overload
    To help calm the overwhelming social media list, we’ve got a few tips for you. Have another tip to help small business owners juggle multiple social media accounts? 'Social media comes with a to-do list: Post to Facebook, craft an intriguing tweet, snap new pictures for Instagram, find a post to pin – Sound familiar?
  • B2B IDEAS @ WORK  |  TUESDAY, JULY 12, 2011
    [Help] B2B Marketing Research: Getting Started
    This not only helps you develop rapport at the beginning, but can also help you ‘speak their language’ and understand where they are coming from when you ask them questions during the interview. Ok, so you’ve done your secondary research and you’ve developed your research proposal – now what? Stay Humble.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, AUGUST 29, 2013
    [Help] The Fastest Way to Learn How To Sell
    Doing this helps them find gaps in their own learning too. 'Here''s a simple, but highly effective sales strategy with a big payback for you. The first time I ever did it was very early in my career. Aargh! wasn''t ready for that. didn’t know much about the other vendors, but I knew we needed to win. studied how they stacked up against us.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  WEDNESDAY, JULY 3, 2013
    [Help] Harnessing the Power of Introverts in Sales
    ChamberofCommerce.com helps small companies with online growth. 'Today''s post from the Chamber of Commerce features business-growth advice for small companies. Susan Cain compares the societal status of introverts in the workplace to that of women in the early 1960s. This leads to a colossal waste of time and energy.”. Photo Source.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 23, 2011
    [Help] 4 Ways Marketing Automation Will Shorten Your Sales Cycle
    Being able to prioritize leads this way ensures your sales team spends time speaking with people who have already identified their problem and been educated on how you can help them solve it. Marketers can adjust campaigns in real time, learn from mistakes, capitalize on successes, and deliver content that helps prospects.
  • LEADER NETWORKS  |  TUESDAY, OCTOBER 11, 2011
    [Help] Five Ways To Avoid the "Valley of the Social Tools"
    We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. Social strategy and social operations are causing big changes in business today -- online and offline. They've emphasized click-through and followers. insert social tool name here.) or your career!
  • HUBSPOT  |  MONDAY, JULY 9, 2012
    [Help] How to Create 200 Hours Worth of Marketing Content in One Night
    We chose the latter, and found that the variety of backgrounds contributed new perspectives to the projects and helped us learn from each other as we worked together.) Will the teams be allowed to help each other? Marketers don’t always have it so easy (wait. do we ever ?). What exactly is a 'marketing hack night'? Order dinner.
  • THE POINT  |  MONDAY, JULY 1, 2013
    [Help] How to Target a Non-Technical Audience Using Content Syndication
    Make sure the title of your content is very sales- or marketing-specific, so that the title alone will help filter out those outside of your target audience. 'On LinkedIn, John asks: “Does anyone have preferred content syndication channels that target sales and marketing folks? However, it can be done. ”) and filter on that.
  • SYNECORE  |  SATURDAY, FEBRUARY 1, 2014
    [Help] Pin to Win: Social Sharing on Pinterest Trumps Email
    With Interests , pins are organized within a handful of broad categories, so Interests will group together pins in much more narrow categories to help recommend pins users are more likely to be interested in. 'I’ve long argued that Pinterest is the most sales-actionable social network around. percent of shares to Pinterest. Here’s why.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Help] A Year in Review: The Biggest Social Media Updates of 2013
    In an effort to “help people more easily discover what others are saying about a specific topic and participate in public conversations,” Facebook implemented clickable hashtags in 2013. Need some help getting visual? Here are 10 free design tools to help you create stunning visual content. win-win, if you ask us.
  • ENGAGE  |  WEDNESDAY, APRIL 10, 2013
    [Help] 3 Damn Good Reasons for B2B Marketers to Drink the Content Kool-Aid
    Because he is educating you and in the process helping to build trust. 'This ain’t your grandfather’s media landscape. At least for marketers who want said life as marketers to continue. So, what’s the driving force behind it? Content marketing works. And here are 3 damn good reasons it does: 1. Content leads to sales.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, DECEMBER 28, 2012
    [Help] The 25 Best #SaaS and #Sales Blog Posts of 2012
    Tools That Help You Close Deals – [link]. It was a great year for Social CRM, Social Selling and the world of SaaS. We’ve collected a bunch of great articles over the course of the year so we wanted to share the the top 25 blog posts from 2012. Any others we should add to the list? Leave them in the comments. How Social Is B2B?
  • THE POINT  |  FRIDAY, JANUARY 6, 2012
    [Help] How to Optimize Your Website’s Resource Library for Lead Generation
    In order to keep the layout scalable, simple, and intuitive, we added a categorization system to help users search by content type as well as category icons and a rating system to aid in scannability.“. A well-designed resource library can be a key factor in converting Website visitors to measurable, actionable sales leads.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 27, 2010
    [Help] Engaging Content: Get Emotional, Really Emotional
    Your readers can feel the pain of the client who was frustrated, angry, disappointed… and feel their relief when you helped them out. How can content  marketers create content that engages – truly engages – the emotions of readers ? When Harry Met Sally , Sally insisted men could never tell when women were faking an orgasm.
  • HUBSPOT  |  TUESDAY, FEBRUARY 21, 2012
    [Help] How to Write Call-to-Action Copy That Gets Visitors Clicking
    In the English language, we read from left to right, and verbs and subjects help us to quickly glean the meaning of a sentence. In fact, in The Science of PR , Dan Zarrella discovered that including digits in your press release headline can help increase total views. Let's take calls-to-action as an example. 2) Include Numbers.
  • HUBSPOT  |  MONDAY, APRIL 22, 2013
    [Help] 20 Enlightening Pearls of Wisdom From Marketing Experts [SlideShare]
    Be authentic as a publisher and create content that helps you connect to everyone else. Start helping." - Zig Ziglar, Author of See You At The Top. 'Life is busy. Marketers are trying to stay on top of content creation , messaging, branding, budget, industry trends -- not to mention trying to find time for a personal life.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 15, 2012
    [Help] The 2013 Social Business Marketing Manifesto
    Marketers need to help our companies evolve from product promoters to social conversationalists. Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. And so now there is a social business imperative. Marketers
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 8, 2012
    [Help] Marketing Strategy and Planning: How To Avoid Marketing Budget Disasters
    And you know how you are helping your company to get there. It’s that time of year again and I have to ask the only question that matters for those of us involved in marketing strategy and planning: Do you know which marketing programs have worked and which ones didn’t? And And what was the return on the investments you made?
  • HUBSPOT  |  WEDNESDAY, APRIL 17, 2013
    [Help] How to Ensure You're Hiring a Trustworthy Marketing Agency
    Likewise, a company with a strong tradition of helping food brands probably won’t be a good fit with my software company. But an agency should be able to help you flesh out your goals, identify opportunities, and start building a plan that you can get excited about and envision actually. mean, really trust them? for at least a year.
  • HUBSPOT  |  TUESDAY, DECEMBER 17, 2013
    [Help] Answers to 5 of Marketing's Most Frequently Asked Questions #AskTheExpert
    To learn more about that, here are some resources that might help you out: On improving content quality. he source of the content is up to you, a s long as that 80% is helpful, educational, or entertaining for people in your industry (and not sales-y). This helps you avoid starting your next project from scratch. expert answers?
  • B2B MARKETING UNPLUGGED  |  THURSDAY, AUGUST 22, 2013
    [Help] Are You Counting Your Marketing Calories?
    Let’s not forget the hours and hours and hours that go into helping the Sales Squirrels understand what you’re doing, why it’s a good idea and why you keep whining about updating the CRM database. 'I met my friend Jeff for lunch recently and it went like this: Jeff: Notice anything different about me? Jeff: I mean do I look thinner?
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 5, 2012
    [Help] Marketing Automation Vendors Added Webinars, Social Media, and Dynamic Content in 2011
    Cross-Campaign Coordination: This encompasses several features to help coordinate customer treatments across campaigns. Last week's post took a horse race approach to data from our newly available B2B Marketing Automation Vendor Selection Tool (VEST): who’s ahead, who’s behind, and who is coming on strong. Let’s start with the basics.
  • HUBSPOT  |  MONDAY, MARCH 7, 2011
    [Help] The Ultimate List: 50 Local Business Directories
    Filling out the forms over and over again can be a big pain, so here's a link to an Auto-Fill add-on for Firefox that should help prevent carpal tunnel. As a local business, attracting new customers can be a major challenge. Quickly disappearing are the days when people would go to the YellowPages to find local businesses. Google 2. Bing 3.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 6, 2011
    [Help] The hidden costs of social media conversation
    Christopher Locke and his co-authors saw that this new technology could help us re-capture these historic market conversations, as it stated: “‘In the early 1990s, there was nothing like the Internet we take for granted today. It’s all about the conversation. Have you heard that a thousand times?  It’s not the goal. 
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 10, 2014
    [Help] Work in B2B? LinkedIn Can Supercharge Your Personal Brand
    ve used it for all of the things mentioned above, but today I’ll focus on a couple of my favorite tips which helped me become one of LinkedIn’s top 1% most viewed profiles and will help you to supercharge your personal brand. 'Employees at B2B companies know that LinkedIn is the B2B network. asked him what it was. His answer?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 22, 2014
    [Help] Next-Generation Marketing Automation Systems Target Small Business
    Before jumping into the new systems, it helps to define a set of standard features to measure them against. 'I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. continuously updated) as well as static. Among U.S-based
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 20, 2012
    [Help] Carving the Perfect Email Subject Line
    Going one step deeper may help you identify the content that is working with your audience, allowing you to write more relevant emails going forward. Personally, I have seen lot of my customers achieve great results with these tips, and I would love to know if these help you (or if I’ve missed any that you can share).
  • ANNUITAS  |  TUESDAY, APRIL 8, 2014
    [Help] Data Touches Everything at the Marketo User Summit #MKTGNATION14
    The first session I attended was called Marketo & Salesforce: Helpful Audits, Alerts, & Workflow for Rapidly Growing Companies and featured our newest team member Jenny Robertson sharing her experiences from  Navicure , building out both Marketo and SFDC workflows and rules to help solve some very common data quality issues.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 1, 2012
    [Help] 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success
    Of course, it’s okay to track some of these metrics internally within your department if they help you make better marketing decisions.  That’s why it’s essential to push the team to use credibility-building financial metrics that show how marketing helps the company to generate more profits and faster growth than your competitors.
  • WEBBIQUITY  |  TUESDAY, JULY 15, 2014
    [Help] The Future of Digital Marketing According to the Giants
    'Guest post by Clayton Wood. Google, Yahoo! and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing. Let’s have a look. Their solution? How about you?
  • MARKETING ACTION  |  FRIDAY, MAY 16, 2014
    [Help] 5 Technologies Content Marketers Shouldn’t Ignore
    Improved customer experiences with your brand, because consistency helps prospects and customers better understand your company. As an added bonus, it also helps to ensure legal, regulatory consistency; that is, mitigating the chances someone uses words or terms that your company has been sued for in the past. How’d I do? Great.
  • INBOUND SALES NETWORK  |  THURSDAY, FEBRUARY 16, 2012
    [Help] Does Your Company Blog for Fun, Fame, or Fortune?
    When you direct a critical eye to something your audience might want to purchase, revealing the pros and cons, you become a trusted resource, one they know they can count on to help them make decisions. When your readers read how others are winning, they’ll discover new ideas or tips that could help them achieve success from you.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Help] Hey Technology Sellers: Here's something just for you!
    Helping buyers see the connection between your technology and their growth — revenue, margins, cash flow — must anchor your every strategy. To link your value to customer growth, it helps to understand your customer’s growth plans. If that's you, you'll definitely want to download it and read the whole thing.   3.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2011
    [Help] 12 Awesome Tweets to Inspire Marketing Transformation
    Last week's Marketing Transformation Week program generated dozens of eye-opening stats , hundreds of helpful how-to's , and thousands of valuable insights on how businesses are abandoning costly, outdated traditional marketing tactics in favor of higher-yield, easier-to-track inbound marketing tactics like blogging and search engine optimization.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 23, 2014
    [Help] The Future of Social Marketing Automation is Here (And Improving)
    'by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Roz Lemieux, CEO of Attentive.ly, a social behavior platform that helps modern marketing organizations predict how customers and supporters will behave – even what they might do or buy – from social data. Impressive. July 24 at 2 p.m.
  • SAZBEAN  |  FRIDAY, APRIL 25, 2014
    [Help] Understanding Facebook Boosted Post Metrics
    Either the boosted metrics didn’t include some of the stats, boosting the post helped increase the organic reach and engagement, or the post received an unusually high number of engaged traffic from some of the people who saw it (remember that when someone likes a post, their network sees that they liked it, at least for a short time period).
  • WINDMILL NETWORKING  |  THURSDAY, JULY 5, 2012
    [Help] The Social Media MBA: Current Social Media Marketing Trends
    Because the business environment is always evolving, evaluating currents trends in business and marketing (in and out of the social media environment) is a great way to help identify opportunities as well as threats.  Crowdsourcing Crowdsourcing can help generate ideas, create content, and often comes from people in a given “brand community”.
  • WRITTENT  |  WEDNESDAY, AUGUST 27, 2014
    [Help] 5 Writing Tips to Drive Your Readers to Action
    To help you learn how, though, here are 5 time-tested writing tips that help you convert your blog post traffic. 'Image source. Think about this for a moment: what, exactly, is the purpose of a blog post? If you’re thinking increased traffic, audience exposure, and authority & brand building, you’re wrong. Image source.
  • WRITTENT  |  FRIDAY, MAY 3, 2013
    [Help] A Refreshing Checklist for Your Content and Social Media Marketing Strategy!
    'Hope you all had a great marketing week, and weekend is time for helpful reading. Your video might help you win their interest! The real experience from five experts will help you a lot as video production requires tons of hard work, especially if you haven’t done anything like that before. Stay tuned!
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 30, 2013
    [Help] 5 Reasons Why Content Marketing Is So 2012
    You’ve got to take it to the next level with engaging brand storytelling that conveys emotion, and above all else, helps your future customers. 'Image credit: Kromkrathog/freedigitalphotos.net. Have you heard the news? Committing random acts of content is so last year. Traditional Marketers Have Been Doing It for Years. Winning Ideas Prevail.
  • BIZNOLOGY  |  FRIDAY, MARCH 15, 2013
    [Help] Listening Online Isn’t A Lost Art, You Must Find It
    Having a realistic view of what is going on will go a long way to helping us behave more appropriately in the online world. Photo credit: Wikipedia. Fortunately, there is a never-ending font of information to feed this terrible habit of mine. Of course, I say fortunately for me. Did I just see a drone in the distance?!) So It’s simple.
  • HUBSPOT  |  TUESDAY, JANUARY 7, 2014
    [Help] Which Mobile Devices Do Your Visitors Use? [Google Analytics Quick Tip]
    Below, we''ll take a look at how you can use these reports to discover stats related to mobile usage for your website(s) and help you adjust your mobile strategy. '"THIS will be the year of mobile!". Marketers have been hearing this pretty regularly since 2008. With Google Analytics, of course. Let''s begin! Finding the Mobile Reports.
  • HUBSPOT  |  TUESDAY, DECEMBER 28, 2010
    [Help] The 10 Commandments of Customer Support
    Because customer satisfaction is a measure of how products and services supplied by a company meet or surpass customer expectations, Matthew and his team have developed 10 rules that the follow when helping HubSpot customers. Our goal is to help people transform their own marketing. To my customer. UNKNOWN. Teach - Knowledge is power.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 7, 2014
    [Help] 8 Ideas for a Creative Facebook Cover Photo (and 15 Examples of Great Ones)
    Visually pleasing, this bright and cheery image also helps to reinforce CarMax’s brand. Whether you want to gain likes, visits to your site, or entries in a contest you’re hosting, a cover photo CTA will help. 'Author: Bill Faeth If you’re savvy about marketing on social , your business probably has a Facebook account. Wrong.
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 30, 2012
    [Help] Brands Under Pressure: The Brand Lives in the Employees’ Voice
    Bill Strawderman and Trish Nettleship spearheaded this blog in order to bring the digital voices of their employee ambassadors in the public sphere as part of the company’s effort to help foster authenticity.  Demanding audiences participating in the global bazaar of social media continue to pressure brands into reorienting their goals. 
  • ANNUITAS  |  THURSDAY, APRIL 17, 2014
    [Help] Common Pitfalls in Demand Generation Strategy
    Do you have the right people (both internally and externally) to help you execute your strategy? 'The word “strategy” is so over-used these days. No doubt about it we all want to have ground-breaking strategies , be thought of as strategic thinkers, and win awards for our companies or agencies with our strategy of the year. Sound familiar?
  • LEADSLOTH  |  MONDAY, JULY 12, 2010
    [Help] Hubspot Review
    Jep Castelein is the founder of LeadSloth, a firm that helps technology companies find untapped revenue in their marketing databases. UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! Marketing departments at mid-size companies.
  • CONVERSIONATION  |  SUNDAY, FEBRUARY 3, 2013
    [Help] Successful Social Business Pilot Projects: Benefits of Starting Small
    Social business pilot projects and smaller test cases are not only great ways to break through the clutter of the hype but also help making purpose and benefits tangible and understandable for those involved. History has a tendency to repeat itself. This post makes the case for social business pilot projects.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Help] Good News for Creepers: LinkedIn Upgrades "Who Viewed Your Profile" Feature
    What''s really helpful is the categorization at the top. 'I mean creepers in the most loving way. Some of my best friends are creepers. Ask her, she won''t deny it.). We all know the "Who Viewed Your Profile" LinkedIn feature. And today, I got an email that said I am among the first to get the new "Who''s Viewed Your Profile.". Social Media
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, AUGUST 18, 2010
    [Help] Evaluate Your Marketing Campaign With Analytics BEFORE You Launch It. (Part 1 of 2)
    Marketing Analysts are able to use your company’s data and secondary data to help define your target market and opportunities to ensure you are reaching the right audience to meet your business objectives. Megan Jasinski. Marketing is a marathon, not a sprint. We’ve all been there before. I have this great idea for a marketing campaign!
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 20, 2011
    [Help] Social Media: Is Your Marketing Team on Board?
    Focus instead on ways you can help your customer. Social media, if used correctly, can be an untapped treasure for marketers. All too often though, marketing departments treat social media just like any other channel they use to PUSH their marketing message. Here are some highlights: Don’t talk about you - Talk with them, not to them.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 13, 2011
    [Help] The Death of Internet Marketing and the Rise of Social SEO
    As more and more people connected to the Internet the need arose to help people find those websites. By Robert Dempsey, Contributing {grow} Columnist. Internet marketing as we once knew it is dead. Gone are the days when a sales page was enough of a relationship to sell a product. Now is the time of social SEO. Are you ready for it?
  • SALES INTELLIGENCE VIEW  |  THURSDAY, OCTOBER 18, 2012
    [Help] New Playbook: Lead Qualification with Sales Intelligence
    Find out how Sales Intelligence helps reps tell compelling stories to their prospects to uncover important sales insights. As technology and social media continue to disrupt traditional sales methodologies, many companies fall behind in their business strategies – and their sales results show it. Download the Playbook!
  • HUBSPOT  |  THURSDAY, MAY 10, 2012
    [Help] The 6-Step SEO Audit Every Marketer Should Conduct
    Note: If you're a HubSpot customer, you can use HubSpot's Pages tool -- an analytics report that automatically diagnoses and shows you how to fix SEO errors -- to help you with your SEO audit. We all know how important internal and inbound links are to helping people find your content online. Step 1: Check Your Meta Descriptions.
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