Page 109 of 311 Previous | Next 
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 27, 2012
    [Help] How to Convince Executives to Pay for Community Management
    In order to help your executive come to an understanding, and in turn loosen the purse strings a bit, you’re going to need to speak the same language. Look to these goals as additional ammunition to help really sell the need to invest in the community. Maintaining a happy community takes time, effort and investment. Is it Measurable?
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Help] 20 Handy B2B Lead Generation Resources
    A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. However, not all of your online searches will yield helpful results. Sorting out the great advice from the just plain bad can end up being a pretty daunting task.
  • HALEY MARKETING  |  THURSDAY, JANUARY 26, 2017
    [Help] Creepy and Cold – or Your Next Great Hire?
    provide immediate feedback which may resolve the problem immediately; or escalate the issue, routing the customer to a real person for help. How can we help? What the heck is a chatbot? And how could your staffing firm use one to improve the service you deliver? Glad you asked! I’ve been reading about chatbots for awhile now.
  • HALEY MARKETING  |  THURSDAY, JANUARY 26, 2017
    [Help] Creepy and Cold – or Your Next Great Hire?
    provide immediate feedback which may resolve the problem immediately; or escalate the issue, routing the customer to a real person for help. How can we help? What the heck is a chatbot? And how could your staffing firm use one to improve the service you deliver? Glad you asked! I’ve been reading about chatbots for awhile now.
  • HUBSPOT  |  WEDNESDAY, JULY 24, 2013
    [Help] How to Use LinkedIn's 'Sponsored Updates,' a New Type of Ad for Company Pages
    We were lucky enough to be chosen to participate in their beta program, so we got to learn how these posts help increase the reach and visibility of a particular post. LinkedIn will show you clicks, impressions, and engagement to help you gauge your Sponsored Posts'' effectiveness. As inbound marketers, we''re definitely into that.
  • HUBSPOT  |  MONDAY, JULY 11, 2016
    [Help] Email Delivery vs. Deliverability: What's the Difference?
    Removing invalid emails on a regular basis and re- confirming your inactive subscribers can help declutter your list. In fact, it can actually help by boosting your subscriber engagement and cleaning up your email list. We talk through our personas, target audiences, and messaging. Email Deliverability vs. Email Delivery.
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 24, 2016
    [Help] 6 Easy Ways to Predict Content Marketing Trends
    I’m no fortune teller, but I have some tips that might help. Not only will this information help you extrapolate on the future of your industry, but it will help position you as a primary source and authority for that information within your industry. Ask the right questions. What is trending? Conduct Original Research.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 13, 2013
    [Help] Why You Should Write Quality Blog Content
    As writer Ginny Soskey at Hubspot blog points out: “There are lots of concrete principles of writing that can help determine the “quality” of a piece of content. Quality blog posts are key to your business getting found on the Web. ”) it’s harder than you might think. What is quality content? Imagery.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, MARCH 13, 2013
    [Help] [Video] How To Write Effective Email Subject Lines
    You help people with projects that are important to them. Mentioning competitors is something that helps too. If you’re doing email prospecting and not concerned about your subject line, you should be. It’s the single biggest determinant if somebody opens your email - or not. A lot of people don’t even think about email subject lines.
  • SAZBEAN  |  MONDAY, FEBRUARY 20, 2012
    [Help] 10 Social Media Tips for Bloggers
    Here are 10 tips to help bloggers navigate the increasingly complex world of social media — while still making time to write content. When it comes to building an audience and driving traffic, bloggers are turning to social media with record results. Display your social media icons prominently toward the top of your website. News & Note
  • HUBSPOT  |  MONDAY, FEBRUARY 11, 2013
    [Help] 101 Sure-Fire Ways to Make People Hate Your Marketing
    It'll help them hone their detective skills! Don't give away anything to them that's form-free , like a helpful blog post or an answer to their burning question. Educational and helpful industry-related content is overrated. You've heard about how internal linking helps SEO , but don't double check that your links actually work.
  • BIZNOLOGY  |  MONDAY, JUNE 18, 2012
    [Help] 5 social media pain points and the point they prove
    As a result, we could see how the website could be used to help build relationships established through social media and people at the company should spend their time. Photo credit: Search Engine People Blog. To see results using social media, you don’t need a social media strategy. You need a business strategy.
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, MAY 30, 2012
    [Help] Sales Leadership: Compensation and Summer Fun
    Different types of contests will help you achieve different goals. Others can be scheduled as needed to help launch new products or services, promote new releases or upgrades or tie into your customers’ larger campaigns. Sales Compensation and Having a Fun Summer. Sales Leadership Ideas. A Contest Sampler. Improving customer service.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 29, 2012
    [Help] Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?
    Here’s a quick list of survey questions to ask your target audience to help define what they want to read: What are the five top web sites you visit frequently in your work? Audience’s Interests, Needs, and Wants?" alt=" Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?" />. They won’t stay.
  • MARKETRI  |  MONDAY, FEBRUARY 3, 2014
    [Help] Does Sales Make You Feel Like a Sleaze? Develop Qualified Leads by Never Selling Again!
    You are going to focus squarely on your buyers – their challenges, needs, pain points and opportunities – and let them know you care through developing helpful content to make their lives better. You’ve earned their trust by creating authentically helpful relevant content. Here’s the panacea: Stop Selling!
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JULY 13, 2011
    [Help] 6 Tips to Creating B2B Ebooks for Social Media Sharing
    Not only does content help build your audience, but only part of that audience sees your content at any given time. Depending on the size of your company or industry, this kind of ebook can be informative and helpful to customers, or it could just show the human side of your company. Photo credit. Create a Template.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Help] 4 SEO Link-Building Changes You Need to Know
    Finding just a handful of blogs to help you break down the details into actionable steps can be incredibly helpful. Search engine optimization (SEO) is constantly evolving, and unless you work in the industry, it can be hard to keep track of all of the changes. Don’t worry; we’ve got you covered. It’s not likely.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 18, 2013
    [Help] 16 case studies prove ROI of mobile marketing
    To help alleviate the frustration, here are case studies. JANSSEN (PSORIASIS 360) : Launched a mobile phone app to help psoriasis patients track the severity of their condition. The index helped them know when to seek professional care and allowed their medical professional assess to the severity of their patient’s condition.
  • AD YOUR COMMENT HERE  |  FRIDAY, FEBRUARY 11, 2011
    [Help] Finding content within your company that’s actually worth sharing
    There were a few good nuggets that came out of the interview that might be helpful: “For large companies I’m seeing individual contributors becoming more prominent — beginning as Twitter authors and then, in some cases, migrating to blogs. Creating content that people want to share with one another is really difficult.
  • B2B LEAD BLOG  |  THURSDAY, AUGUST 23, 2012
    [Help] You’ve Got Mail from Eloqua, Hubspot & Neil Patel
    General content approach is friendly, helpful guidebooks (I’m clearly in the nurture funnel here). Great marketing automation is a multifaceted, complex endeavor that done well can be the critical success factor in a more leads, more MQL, more SAL and a faster sales pipeline. Email is a critical piece of the tactical mix.
  • B2B LEAD BLOG  |  THURSDAY, AUGUST 23, 2012
    [Help] You’ve Got Mail from Eloqua, Hubspot & Neil Patel
    General content approach is friendly, helpful guidebooks (I’m clearly in the nurture funnel here). Great marketing automation is a multifaceted, complex endeavor that done well can be the critical success factor in a more leads, more MQL, more SAL and a faster sales pipeline. Email is a critical piece of the tactical mix.
  • SAZBEAN  |  MONDAY, MAY 9, 2011
    [Help] Caution! What value message are you sending with Groupon?
    If you are considering a new tactic, it may also be helpful to talk to other businesses who have used it to get insights into what worked and what didn’t. Social discounting sites like GroupOn , Living Social , Facebook deals, etc. are all the rage. Consumers love a great deal and businesses get more traffic. Win win, right? Maybe.
  • OPENTOPIC  |  WEDNESDAY, JULY 15, 2015
    [Help] 5 Tips for Producing Engaging Long-Form Content
    These questions are a framework that helps guide your interview and lay the foundation for your story. Ask the questions that will help readers engage with the story and picture the person or event. Long-form content is a juicy way to help drive engagement and brand loyalty. Still need help? Our team is ready to help.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 27, 2012
    [Help] Three Cardinal Sins of Social Media Writing
    Developing an approach that avoids these mistakes, and gets your message across is something that an outsourced social media writing team can help you with. If you haven’t developed a plan, or your social media writer hasn’t helped develop one, it’s going to be a lot harder to balance selling and sharing. There’s got to be a balance!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 8, 2013
    [Help] 20 of the World’s Most Humorous Twitter Bios
    The post 20 of the World’s Most Humorous Twitter Bios appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post 20 of the World''s Most Humorous Twitter Bios appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Some people collect stamps. Others collect automobiles. Jocelynturner.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 1, 2012
    [Help] B2B Social Media Best Practices for the Integrated Age
    This will be a powerful addition to Marketo’s marketing software as it will help optimize sales. Integration can help take away the shroud of mystery that still lingers around social media for many B2B marketers. Social media can help establish community, create brand identity and generate leads. Conversion rate.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 5, 2016
    [Help] How a smarter website can improve your marketing effectiveness, Part III
    And we owe a tip of the hat to Wayne Cerullo and Phil Shelp for their help and insights. ). Conversion metrics, net promoter score surveys and other tools can help with this on an on-going basis. How a smarter website can improve your marketing effectiveness, Part I. First, though, a quick recap. ( Metrics That Matter. It may not.
  • THE ROI GUY  |  TUESDAY, FEBRUARY 11, 2014
    [Help] Once Upon a Time: Storytelling Stimulates the Brain into Action
    According to the neuroscience research, an effective story must contain a specific structure known as a “dramatic arc” (as espoused by 19 th Century novelist Gustav Freytag) and include the following key elements: Exposition Rising Action Climax Falling Action Denouement S o how does this help you tell a better value story?
  • HUBSPOT  |  MONDAY, MAY 9, 2016
    [Help] How to Use Facebook Live: A Complete Guide
    This guide is meant to help you learn the best tricks and tricks that can make a big, big difference in how many people see your live broadcast, how they engage with it, and how it performs. To get people to tune in, write an attention-grabbing headline and help them understand what your broadcast is about. Image Credit: Facebook.
  • SAZBEAN  |  TUESDAY, MARCH 18, 2014
    [Help] 5 Ways to Use Social Media for Real Estate Marketing
    This helps you to establish yourself as a local authority and interact with your clients. Front of the Evergreen House (Photo credit: sazbean) Real estate agents are generally brilliant offline marketers, so why not apply their talent and flair to online marketing using social media? and 20 percent listings.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, MARCH 20, 2013
    [Help] [Video] Examples of a High Impact LinkedIn Headline
    And, in his headline, Larry Levine says that he helps organizations actively manage and optimize document output devices. Are you using your LinkedIn headline to your best advantage? When your prospects check you out, that’s the first thing they see besides your name. That is sooo boring. Let me give you some examples. The choice is yours
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Help] This Guy Got Drunk and Critiqued Our Website. Here's What He Had to Say.
    We want to make it easy for people to fill out the form, but we also want to send relevant, detailed information on to our Sales team so that they can they can best help our prospects and customers. All of these tools can help you take a methodical and informed approach to your design and marketing decisions. I''m not kidding.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 11, 2014
    [Help] New Changes Coming to Google Adwords
    This is especially helpful for advertisers currently using the click to call extensions in their ads. There are many exciting things coming from Google Adwords that will ultimately expand and broaden advertisers’ overall marketing reach, while helping you keep better track of your ad spend and conversions. All rights reserved.
  • HINGE MARKETING  |  FRIDAY, AUGUST 7, 2015
    [Help] An Introduction to Retargeting: What Is It and How Does It Work?
    This will help you determine which approach will give you the most impact and where to focus your retargeting efforts. It helps remind users of the reasons they engaged with you to begin with, which can trigger more actionable steps. How Hinge Can Help. Retargeting. But what is it? And how does it work? Website visitors.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Help] How to Design and Validate CRO Experiments [Free Template + Calculator]
    Because with the help of CRO, you can optimize the content and pages you already have to generate new leads. Creating new content on a regular basis isn't always easy -- especially when you're on a small team. That's why conversion rate optimization (CRO) is such a valuable practice for marketers to master. Just how powerful is it?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 9, 2013
    [Help] The Worst PPC Mistakes Beginners Make (and How to Avoid Them)
    Too few negative keywords -- Negative keywords help filter out unwanted, irrelevant clicks, so they’re a key cost containment measure. I’ve reviewed a lot of Google AdWords accounts at WordStream -- probably thousands -- and I see the same silly mistakes over and over again. Rookie Mistake #1: Infrequent Logins. They’re dead wrong.
  • HUBSPOT  |  THURSDAY, MARCH 31, 2016
    [Help] Increasing Audience ROI with Personalization
    Here’s how personalization can help media companies carve out new, lasting monetization channels. >> This unified data perspective will help you shortcut the process of and increase the impact you make when you target your audiences on an individual level. The reason? That’s where personalization enters the picture. Media
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 24, 2016
    [Help] 6 Tips To Launch A Successful Account-Based Marketing (ABM) Campaign On LinkedIn
    Here are six tips that have helped us succeed -- and succeed fast -- with ABM on LinkedIn. These layers can help you create campaign groups that are targeted enough for effective marketing, but broad enough to hit the 1,000 contact minimum. Hold on, why shift to ABM? And why on LinkedIn? Ok, back to the tips.
  • CONTENT STANDARD  |  FRIDAY, JUNE 10, 2016
    [Help] What Will Mobile Marketing Look Like in the Next Decade?
    As analyst Brian Solis summarizes: “People expect businesses to design a thoughtful mobile experience that helps them go through their journey. But from there, marketers have been given access to tools that can help move video from just slightly more interactive ads into fully immersive brand experiences. Future Proofing.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Help] Why Your Brain Lets You Make Grammar Mistakes (Even If You Know Better)
    Generalization is t he grouping strategy that helps our brains respond quickly to situations similar to one we're already familiar with. It's what helps us take in information, combine it with our habits and past experiences, and then extract meaning from it. Especially if it's made by a brand. ( Hey, we're guilty of it, too.).
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 11, 2016
    [Help] 7 Tactful Ways of Facing The Horrors of Digital Marketing
    You’re on a vacation, enjoying the warmth of the sun while you’re idling by the beach, sipping your piña colada when you received a call from your manager or team member who informs you that a social media crisis has blown up and they need your help right away. Guest post by Philip Masterson. Digital marketing is growing rapidly. Act quickly.
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 3, 2016
    [Help] The Do’s and Don’ts of Email Campaigns for Nonprofits | Part 1 of 4
    Please, we need your help – Be a hero to someone in need. Every dollar helps – Donate $5 now. These types of images motivate and inspire donors to act, like pictures of those you help or action shots of your volunteers. Just like any other business, nonprofits can’t ignore the effectiveness of email marketing.
  • CONTENT STANDARD  |  FRIDAY, NOVEMBER 20, 2015
    [Help] Taking Your Storytellers from New Recruit to Article Promotion Champion
    What gaps would they help fill? What underperforming sections of the site would they help turn around? Finally, your marketing team came together and developed a content marketing strategy for your brand, and you couldn’t be more excited to hit the ground running. “My boss is harping on me for this deadline.” Finance?
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 13, 2013
    [Help] Three Key Job Roles to Make Your Marketing Automation Rock
    by Heidi Bullock Marketing automation is a great solution to help drive your business. I hope these suggestions are useful and help you think about the right team to make marketing automation rock in your office! Marketers need to be more accountable, engage with customers and potential buyers, and also scale their activities.
  • ACT-ON  |  MONDAY, SEPTEMBER 26, 2016
    [Help] 5 Key Differences Between Email Marketing and Marketing Automation
    A marketing automation platform , on the other hand, will help you create and manage inbound social marketing, and integrate it into your outbound programs. Such adaptive campaigns help the marketer make the customer the center of the campaign experience. Your business is getting traction. The answer is simpler than you might think.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 15, 2016
    [Help] The 2016 Complete Guide to List Segmentation
    The classic ‘Hot, Warm, Cold’ method is one that most professional marketers swear by because it allows you to segment your lists by level of interest in your products, services, or brand and helps keep an organized, clean contact database. In the modern market, a one size fits all marketing solution is no solution at all. Logic.
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Help] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
    from scratch to help us convert visitors into leads. Creating content that helps articulate the value of our products/services. While you may be building up your inbound marketing team, paid search strategies, in moderation, can help you grow and scale your search marketing efforts. Definitely! Maybe not. Have you heard?
  • INTEGRATED B2B  |  MONDAY, MAY 27, 2013
    [Help] How to create affordable testimonial videos for employer branding
    Often, these questions will simply provide a basic structure to help people understand what they should talk about. If possible, try to make sure that you reveal the challenges of working at your company, too – it helps to make your video testimonials even more credible! How have they helped? 10 videos a day? No sweat.
  • TONY ZAMBITO  |  FRIDAY, MARCH 9, 2012
    [Help] 4 Ways the Power of Buyer Choice Will Transform Business Marketing
    Conveying that what counts is the total brand and buyer experience and that business marketing’s role is to help create these experiences for buyers. Higher Grade Product Design Concept Models (Photo credit: Jordanhill School D&T Dept). As we covered, many B2B businesses are wrestling with the unknown and the invisible. Related articles.
  • FATHOM  |  WEDNESDAY, FEBRUARY 19, 2014
    [Help] Top 3 Essentials for Successful Retail SEO Programs
    This will not only help accelerate the “Get to know you” process but once things are up and running, tracking the success of all initiatives and campaigns will help everyone involved. To help balance out your strategy and prepare for these changes, it is important to include some room for testing within your plans. What hasn’t?
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Help] How to Use Marketing Analytics to Get C-Suite Buy-In for Content Marketing
    Presenting website traffic metrics, especially after implementing content marketing efforts, will show how the traffic (and the content marketing and promotion that is driving that traffic) will help lead to increases in revenue. How Hinge Can Help. Content marketing is red-hot. Not because it's a passing fad, but because it works.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Help] Why Amex OPEN Forum Is Still the Gold Standard For Content Marketing
    American Express OPEN Forum was created with the sole purpose of helping small businesses succeed. Users can browse members, share advice, post questions and rate each other’s helpfulness. In 2014, NewsCred and Redshift Research conducted a survey to find if content can help financial services companies gain the trust of consumers.
  • LEADERSHIP  |  THURSDAY, SEPTEMBER 5, 2013
    [Help] 5 Steps to Build A Sustainable Social Strategy …And Accelerate B2B Lead Generation
    Social media marketing must be focused on building a community that is drawn to the thought leadership you demonstrate, it should help your organization improve customer relations, customer service and public relations overall; it can also help with scouting good talent and recruiting. I’m a CEO in a B2B industry. engagement.
  • WEBBIQUITY  |  TUESDAY, MARCH 15, 2016
    [Help] 16 Enigmatic Business Blogging and Other Marketing Stats
    Records management systems provider TAB not only provides guides and resources to help records managers improve their skills but also works to raise the profile of the profession and educate executives on it s organizational impact. For example, what percentage of businesses maintain company blogs? Is it truly random?); But apparently not.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 9, 2013
    [Help] The Secret To Being A B2B Email Marketing Wizard: List Segmentation
    email list segmentation helps drive results. And if you found this helpful, please share it with your network. Artillery B2B Marketing Blog > The Forward Observer If you pull back the curtain on the wizardry of awe-inspiring B2B email marketing, this secret will be revealed: list segmentation. But it is perishable.
  • CMO ESSENTIALS  |  TUESDAY, OCTOBER 28, 2014
    [Help] Are you Ready to Fall Back? Making the most of the last weeks of 2014
    If your marketing department is responsible for sales enablement, this is a great time to evaluate and enhance all the closing tools, competitive positioning documents and collateral that help your sales reps get the order. This November 2nd, I’m certainly excited to get an extra hour. 2) Fill in the Sales Enablement Gaps.
  • SCRIBBLELIVE  |  WEDNESDAY, MARCH 30, 2016
    [Help] The Ultimate Checklist for Managing Content Marketing Freelancers
    Putting in the effort up front will save you valuable time and help you send quality content to the marketplace sooner than later! It’s important to make sure that all of the project’s stakeholders are present during the kickoff to provide feedback, establish roles, discuss potential obstacles, and help set expectations.
  • HUBSPOT  |  FRIDAY, OCTOBER 18, 2013
    [Help] What Your Nonprofit Can Do to Engage Millennials
    We don’t get inspired about you -- we get inspired by the work you do and the people you help. We view giving strategically and to charitable organizations as just one of the ways we can use our resources to help our communities. Millennials, or Gen Y, make up the largest generation in American history. Bad News. Good News. nonprofit
  • B2B LEAD BLOG   |  TUESDAY, MARCH 29, 2011
    [Help] The difference between lead nurturing and lead generation explained in two minutes
    Tweet In the process of working with a leading IT networking organization to help them teach their channel partners about lead nurturing, I developed a series of very short videos to make the concept understandable and accessible. They’re about two minutes each, and this is the first one. Stay tuned for more lead-nurturing insights.
  • HUBSPOT  |  FRIDAY, JULY 22, 2016
    [Help] What's the Deal With Ad Blocking? 11 Stats You Need to Know
    Here's a visual look at how they work: To help marketers get a handle on the state of ad blocking today, HubSpot Research dove deep into the issue to create this report. It's no secret that internet users are no strangers to seeking out the information they need online -- in fact, Google now processes over 40,000 search queries every second.
  • CONTENTLY  |  WEDNESDAY, JULY 20, 2016
    [Help] How Pokémon Go Cracked the Augmented Reality Code
    Turns out, people didn’t really want AR in their glasses—they wanted it to help them catch Pokémon on their phones. Of course, it helps that many players are already familiar with the Pokémon game and world. Three years ago, everyone thought Google Glass was going to be the future of augmented reality. Android phones than Tinder.
  • 3D2B  |  TUESDAY, FEBRUARY 23, 2016
    [Help] 4 B2B Sales and Marketing Trends You Need to Watch in 2016
    So the trick is to help them to buy by becoming an advisor, tailoring phone conversations to an individual’s needs to help them solve business problems in innovative ways. Call us at +1 718-709-0900 (US) or +39 06 978446 60 (EMEA), or contact us online for help in keeping up with today’s sales and marketing trends.
  • FATHOM  |  WEDNESDAY, JULY 22, 2015
    [Help] How to Use Twitter Audience Insights for Your Content Strategy
    As digital marketing continues to shift towards this crucial notion of putting the audience first, social channels are following suit to help advertisers create messaging that resonates with users. Twitter Audience Insights will help you figure out how they’re different so you can deliver the right content. Be creative! That’s easy.
  • HINGE MARKETING  |  THURSDAY, JANUARY 12, 2017
    [Help] Brand Personality: An Approach for Professional Services
    But a little humor can attract people’s attention, get them engaged and help people remember you. Download a free copy of the book Inside the Buyer’s Brain to learn how to build a powerful brand to help your firm close more sales. How Hinge Can Help: The right branding tools help your firm connect with its buyers.
  • B2BBLOGGERS  |  WEDNESDAY, APRIL 28, 2010
    [Help] 6 Tips for Understanding the B2B Business Decision-Making Process.
    It helps organize information and sets expectations with the reader. The business audience needs to manage perceived risk later in the buying cycle, and you can help them do that by providing case studies and statistics. How can we help you Make Good Media? The buyer isn’t spending their own money. Why buy? Buyer Personas).
  • THE ROI GUY  |  TUESDAY, OCTOBER 9, 2012
    [Help] Microsoft Cloud Security Readiness Tool (Powered by Alinean)
    To help organizations understand their current cloud readiness, and help build a solid strategy to overcome fears, Microsoft leveraged content from the Cloud Security Alliance (CSA) and worked with Alinean to develop the Cloud Security Readiness Tool.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 18, 2012
    [Help] Is New Google like the New Coke?
    Helen Brown is the founder of The Helen Brown Grou p, a firm that helps non-profits with their donor research. A guest post by {grow} community member Helen Brown. Let me tell you a story: Back in the 1980s there was a brand war, and it was a big deal at the time. Which did you like better? It was huge. There was just one problem. Every.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 14, 2014
    [Help] Why Marketing Operations is the Heart of your Marketing Team
    Marketing Operations Helps You Justify Your Marketing Spend. Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. In my previous role, I’d handled marketing operations and demand generation. I was sure they didn’t need so many people for operations alone. Boy, was I wrong. Convinced?
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, OCTOBER 6, 2015
    [Help] 11 Actions Sales Management Must Take Now!
    The following tactical program features 11 key sales and marketing management actions that will help your sales management approach take advantage of the opportunity of a lifetime during the lifetime of this opportunity : . If your #1 choices for partners aren’t interested, pursue #2 choices with the argument that you can help make them #1.
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 28, 2015
    [Help] What’s the Deal with CMO.Deloitte.com?
    We envision the site as a hub that empowers CMOs, connects them to the latest trends and valuable subject matter expertise, and raises awareness of the ways Deloitte can help them throughout their journey. I believe that a good leader has to help people find their own authentic path so they can become competent leaders themselves.
  • HUBSPOT  |  TUESDAY, DECEMBER 8, 2015
    [Help] A Science-Backed Method for Better Writing: How to Find Your Ideal Time of Day
    Thankfully, we have decades of scientific research and general patterns that can help us narrow down the options of when we should write. To help, check out these two tips from TeamGantt’s article, “ Best Time of the Day to Work ”: Identify what time of the day you possess the greatest amount of energy. Because science says so. 2 p.m.,
  • KEO MARKETING  |  THURSDAY, JULY 16, 2015
    [Help] Why You Must Know Your Social Media Followers
    You can discover a variety of demographic information about your audience, which can help you develop personas to guide your engagement efforts. Social media engagement and monitoring should be a core part of your marketing campaign, and KEO Marketing can help you best connect with your audience.
  • WRITTENT  |  THURSDAY, APRIL 4, 2013
    [Help] Scheduling Your Business Blog: How Often to Blog and the Best Times to Publish
    The optimal blogging frequency and the best times to blog will vary from business to business, but the following tips and resources will help you discover the best publishing timetable for you. Before you start experimenting with your business blogging frequency, there are a couple things to consider to help you narrow down your options.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 14, 2013
    [Help] How to Drive ROI with Top of the Funnel Video Content
    We know that simple tweaks to the design, image, copy, color, and other elements can help increase response rates. Your video thumbnail is the call to action for your video, and split testing different thumbnail images for your videos helps demonstrate which messaging drives the highest click through rate. That impacts our marketing.
  • HUBSPOT  |  TUESDAY, AUGUST 21, 2012
    [Help] The Marketer's Simple Guide to Creating Infographics in PowerPoint [Template]
    We've selected the first template in the download -- the Step-by-Step Infographic template -- to help illustrate the process. First, every shape comes with various options to help customize the design. If the transparent tool isn't helping, you can always add an image outline to make it fit in. Who doesn't love an infographic?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 24, 2014
    [Help] How to use Power Editor to Ignite your Facebook Marketing
    Facebook’s Power Editor helps any business target individuals on an extremely granular level. The post How to use Power Editor to Ignite your Facebook Marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Facebook’s Power Editor helps any business target individuals on an extremely granular level.
  • JUNTA 42  |  SATURDAY, DECEMBER 27, 2014
    [Help] This Week in Content Marketing: Here’s What Verizon Should Have Done with SugarString
    This Old Marketing is sponsored by Acrolinx , which builds enterprise linguistic analytics software that helps brands intelligently translate and manage their content in multiple languages. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Content Marketing in the News.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Help] 5 Customer Retention Tools for Long Term Ecommerce Success
    These systems could be help desk software like Zendesk or Freshdesk or live chat software like Olark or Zopim. A CRM has many operational benefits, but it also can help with customer retention. A study in the Harvard Business Review showed that increasing customer retention by 5% can lead to a 25% - 95% increase in profit. 5) CRM.
  • CAPTORA  |  WEDNESDAY, APRIL 13, 2016
    [Help] Winning Executive Buy-In for Martech Investments
    Identifying specific vendors will also help you calculate pricing and cost of ownership. This cycle of advocacy and accountability will help you get leadership on your side and create faster consensus for future buying decisions. Marketers occupy more and more real estate in the customer lifecycle every year. Let’s take a closer look.
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Help] 4 Genius Tactics for Increasing Ecommerce Sales
    Would that help you provide better information for the next time they stopped by? This helps you determine which social media outlets you should focus on. Nothing about running an ecommerce website is straightforward and easy. The goal is, of course, to present a product, entice buyers to purchase, and then process the payment.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 7, 2015
    [Help] 5 Ways to Turn 2014 Marketing Challenges Into 2015 Success
    Marketo’s predictions for 2015 can help you to keep up with these trends and keep you ahead of the competition. Other tools like DataSift can help keep your marketing squad be on their “A game”. Thankfully, we have many great tools to help us overcome these challenges and become the leaders and innovators in our field. percent).
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 16, 2014
    [Help] E-Newsletters: What’s the Ideal Format?
    Once a month, I share insights on leadership books, suggest books you might want to read, provide coaching insights for your work, and help us see patterns and similarities between books. Newsletters: What’s the best format to send yours so it gets delivered, opened, and read? . What about PDF files? Of course. The key? Simplicity.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 14, 2012
    [Help] Business Blogs and the Parisbas Tennis Open
    I can help make your newsletters, blog, and Web pages rank high with both search engines AND your clients. Is your blog like my tennis, a hit or a miss? Are you writing posts that are clear winners for your readers? Are you serving valuable, relevant content within the lines of your readers’ needs? I know people who blog like that.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 5, 2012
    [Help] B2B CMOs – Get Out of Your Silo and Lead
    I hope you find them helpful. B2B CMOs must break out of the marketing silo (ivory tower?) and lead , among other things. The way people buy has changed forever. That means new roles and challenges for CMOs. Individuals are online posting their reviews and their opinions about brands, companies and people. Content is more important than ever.
  • STORIES THAT SELL  |  WEDNESDAY, DECEMBER 7, 2011
    [Help] Can You Doctor Customers’ Quotes?
    First off, most customers appreciate a little help. In journalism, a person's direct quote is sacred. What's said is said, and any journalist with integrity doesn't change a word. While customer case studies have many similarities to journalism, they're not. It's marketing. There's what the customer said. So, How Much Can We Change?
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 3, 2011
    [Help] Why Product Launch Plans Need to Include Social Networking
    It’ll make your launch that much more effective and help you reduce time-to-revenue for your business. Tweet. I recently provided some marketing consulting and services for a technology start-up about to launch a new product. They contacted me with little time to spare before their intended product launch at an industry event.
  • B2B MARKETING TRACTION  |  FRIDAY, AUGUST 19, 2011
    [Help] Social Media Messages – How Many are Enough?
    New Incite offers several outsource services to help – see our Outsource Social Media Services page for more information. Tweet. As a B2B Marketing Consultant, I am often asked how many messages a business should post on their social media accounts. If you fail to plan, you plan to fail. for more on this. How long should they be?
  • B2BBLOGGERS  |  FRIDAY, JULY 23, 2010
    [Help] Recipes For Great B2B Videos [#B2Bchat Recap]
    How can we help you Make Good Media? B2BChat] About Contact Us Advertising Info Privacy Policy Terms Of Service Submit Your Blog Write For Us Badges Newsletter Sign Up RSS Feed © Make Good Media | we help you, make good mediaThe topic was about creating great (if not yet viral) videos for B2B. Here are some highlights. Slick corp.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 28, 2015
    [Help] The fatal flaw for most start-ups is marketing
    Find her on twitter @meravchen The post The fatal flaw for most start-ups is marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. There’s much evidence suggesting that lack of marketing input is one of the main reasons startups fail. And yet … Why do startups overlook marketing? This will sell itself!
  • VIDYARD  |  THURSDAY, DECEMBER 8, 2016
    [Help] Emotional Marketing: How to Supercharge Your Results
    Chris talks about the five steps that help you get to the bottom of it all: Customer voice – The customer voice is what a business “thinks” its customers believe. This helps them connect deeper and deeper to your message (and you) as they are swept into your story. Turns out, emotional marketing is a little more complicated.
  • CHRIS KOCH  |  FRIDAY, JULY 29, 2011
    [Help] How social media muteness endangers your company: The crisis at McKinsey
    On June 20, long after the bloggers had already moved on, McKinsey finally made the survey and its methodology transparent and issued a cranky and defensive statement about the survey that helped things not at all. A textbook example of pragmatic thought leadership. It is bold, clear, authoritative, and based on solid research. And so it did.
  • BIZNOLOGY  |  FRIDAY, APRIL 19, 2013
    [Help] Social Media and Content Marketing
    Yelp helps you find a coffee place within walking distance of wherever you happen to be – with user reviews to help guide your choice. Amazon helps you find a new case for your mobile phone – with user reviews to help guide your choice. Photo credit: Fora do Eixo. It’s not, “Look at me.”
  • HUBSPOT  |  TUESDAY, FEBRUARY 19, 2013
    [Help] How Context Strengthens Your Entire Marketing Funnel
    In this post, we'll walk you through exactly what this means in a modern-day marketing world -- and how you can apply (and gain) context in your individual marketing channels to help you more effectively move leads further and further down the funnel. First, a Brief History of Data-Driven Online Marketing. The Early Days of Online Marketing.
  • CRIMSON MARKETING  |  MONDAY, DECEMBER 16, 2013
    [Help] 3 Ways B2B Buying is Changing In 2014
    Tools like analytics will be used to help in purchasing decisions, determining how much and when to purchase for optimum efficiency. Reviews will be used to help identify the best vendors. New channels and technology are changing the way B2B buyers behave. Whether it is how, when or where they buy. Buyers Will Expect More.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 16, 2011
    [Help] Social Media For B2B Salespeople? Really?
    While it’s a must to be a “farmer”, I also like a little meat with my veggies and social business helps me to enjoy both. Let’s take a quick look at how social business helps me with expanding my territory and finding qualified prospects. All of these tidbits helped us to understand our prospect. I sure hope so! You can’t.
  • ACT-ON  |  WEDNESDAY, MAY 4, 2016
    [Help] CMO Interview: An Inside Look at Marketing Trends
    I don’t think you can be a CMO today unless you’re committed to helping the sales team be successful, and also be focused around the customer experience. With the end of Q, some of the madness around here died down (temporarily). In short, the guy knows how things work. Let’s see what he has to say. So what do you focus on?”.
  • MARKETING ACTION  |  THURSDAY, JUNE 12, 2014
    [Help] 7 Tips for Creating a Better Call to Action
    Consider the CTA as a helpful guide – something that points the reader in the right direction so they can continue with their journey. An effective landing page is a great way to help people find what you’ve promised them in your call-to-action. Here are seven tips that can help you create better, more effective CTAs. Obvious.
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Help] How Inbound Marketing Can Boost Enrollment for Daycares
    In this article, you will learn what stages a parent goes through when selecting a new child care facility and discover fresh marketing techniques proven to help you boost enrollment immediately with inbound marketing. This is where initial research and general education is gathered to help inform the parents of their options.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 12, 2016
    [Help] How Talent, Data and Technology Foster Marketing Team Optimization [Interview]
    HOW COULD MARTECH POTENTIALLY HELP B2B MARKETERS BETTER UTILIZE THEIR DATA AND ANALYTICS? For data, MarTech can help clean, organize, and format data. For analytics, MarTech can help with visualization and advanced analytics (e.g., However, it can be challenging for enterprises to deliver on these key drivers of success.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 25, 2016
    [Help] 3 Good Questions to Align Strategy, B2B Marketing, and Sales
    The figure “Seller’s Compass” helps explain the process of aligning sales, marketing, and strategy (used with permission). . I wrote something about this last year in Harvard Business Review, Is Social Media Actually Helping Your Company’s Bottom Line? Have you intentionally linked your sales, b2b marketing, and strategy? . Question 1.
<< 1 2 ... 107 108 109 110 111 ... 310 311 >>