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  • NUSPARK  |  TUESDAY, OCTOBER 13, 2015
    [Help] The Relationship between Social Influence and Customer Experience
    So when thinking about the influence your brand has in the marketplace, it may help to do a little self-evaluation first. Need some help developing social influence? Who influences you, and whom do you influence? For years there’s been talk about creating “brand advocates” with social media. So how do you develop social influence?
  • HUBSPOT  |  WEDNESDAY, JANUARY 22, 2014
    [Help] 30-Day Blog Challenge Tip #21: Illustrate Your Ideas
    It''s more original -- and more helpful -- than boring stock photography. ". From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Example: Did you blog today? Blogging
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 22, 2014
    [Help] Are you SURE you know where your customers are?
    appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. I am determined to learn how to fish for bass. It’s tricky. He was friendly and happy to share his advice as he patiently took me through the mind-boggling array of lures. Now what?
  • HUBSPOT  |  FRIDAY, OCTOBER 11, 2013
    [Help] 10 Hilarious Blogs That'll Make You Feel Better About Your Job
    If you need something to help kill the last few hours of your workday, this is your best bet. 7) 99 Problems but a Pitch Ain''t One. While you''re reading his often random yet spot-on assessment of our industry, you can''t help but laugh. And the following 10 are ones that really take the cake. It''s basically "Clients From Hell".
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 9, 2014
    [Help] The Essential Importance of Attitude
    If your company is looking for help from a very well-connected award-winning BtoB marketing expert, just fill out the form below. This blog has a new premium template. What do you think of it? Next March I was giving a keynote speech in Connecticut for my client, Serv-Pro. And Importance of Attitude will be a portion of my keynote.
  • HINGE MARKETING  |  MONDAY, AUGUST 5, 2013
    [Help] Developing Your Content Marketing Strategy
    Here are some answers to help you get your content marketing strategy started down the right track. Your goal should be to demonstrate that you understand their situation and then to be genuinely helpful. This will help build trust. helpful insight can and should be communicated in many ways. It's a natural fit.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, SEPTEMBER 27, 2013
    [Help] Turn Your Business Competition Into Valuable Allies
    invited a group of related experts (branding, inside sales, research, website) to get together to explore how we might help each other. I used to hate my direct competitors—every last one of them. They were evil. They were after me, trying to steal my best prospects and clients. My guard was up whenever they were around. Yes, I said months.
  • HUBSPOT  |  FRIDAY, AUGUST 30, 2013
    [Help] Generating Leads on Twitter Just Got Easier: Get Started With Lead Gen Cards
    Do you think they''ll help you generate more leads on Twitter? A few months ago, we told you that Twitter was testing out Lead Generation Cards. The bad news was that it wasn''t rolled out to everyone. until now! Yesterday, Twitter opened up its Lead Generation Cards to everyone. You get a Twitter Lead Generation Card! Leads for everybody!
  • WRITTENT  |  WEDNESDAY, JANUARY 14, 2015
    [Help] 7 Tips on Finding the Best Freelance Writer for Your Blog
    writer in your own time zone isn’t crucial, but it’s certainly helpful for communication, or requesting a quick turn-around on content. They draw from this to help you meet your strategy and goals. You’ve decided to make the leap, and use a  freelance writer for your marketing copywriting. Ensure Research Aptitude.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 18, 2015
    [Help] The past, present, and future of content marketing- in 500 words
    For example, I’ve watched each of those videos more than a few times, helping increase their millions-plus views metrics. I’ve written about them and recommended other people watch them, adding further to their gaudy reach numbers. Bold topic, no? The Past. The past was perfect. It always is. The Present. Not really. The Future. Think big.
  • MARKETING ACTION  |  TUESDAY, JULY 2, 2013
    [Help] 6 Best Practices for a Lead Management Strategy
    Knowing your buyer personas will help you develop the key messages and core content that speak to those buyers. CRM and marketing systems should combine data to deliver a comprehensive activity history; this gives sales a sturdy basis for warm conversations, and helps uncover trends. Define and document your process.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Help] 12 Suggested Security and Privacy Guidelines for Social Media
    There then helpfully followed a number of good suggestions to which I added my own: “Don’t forget to include security/privacy guidelines,” … Continue Reading 12 Suggested Security and Privacy Guidelines for Social Media by Christopher Budd - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource.
  • SYNECORE  |  SATURDAY, DECEMBER 29, 2012
    [Help] The Best Branded Content of the Year: 2012
    Clearly, the company has enlisted the help of a few brand journalists to produce high quality and engaging content for their audience. Though the time has come to say goodbye to 2012, in the New Year we will find ourselves saying hello to a new era of advertising. 2012 will be remembered as the year that content became king. Time will tell!
  • THE POINT  |  MONDAY, JULY 1, 2013
    [Help] How to Target a Non-Technical Audience Using Content Syndication
    Make sure the title of your content is very sales- or marketing-specific, so that the title alone will help filter out those outside of your target audience. On LinkedIn, John asks: “Does anyone have preferred content syndication channels that target sales and marketing folks? However, it can be done. ”) and filter on that.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MARCH 12, 2014
    [Help] B2B E-mail Marketing Pro-Tip: Understand Your Sales Cycles
    When a prospect fills out a landing page form, ask for information that will help to put them in an appropriate buyer persona segment so that subsequent emails will be more relevant and helpful. Artillery B2B Marketing Blog > The Forward Observer. Email marketing is more scalable (and less intrusive) than telemarketing.
  • ACT-ON  |  WEDNESDAY, JULY 27, 2016
    [Help] 3 Ways to Optimize Your Email Subject Lines
    Using these tips can help get your emails opened, increase engagement, and get your message across to your target audience. Your customers (and your potential customers) are consistently bombarded by email. According to a Radicati study : In 2015, the number of emails sent and received per day was more than 205 billion. Boring. It was.
  • SCRIBBLELIVE  |  FRIDAY, FEBRUARY 5, 2016
    [Help] Stop Making Average Content: How to Make Remarkable Content Without the Risk
    When you get responses, it will not only validate your concept, but their feedback may help you refine your it. You might also wind up with a quote or two, and when the time comes to promote it, you may have a champion waiting to help you spread the word. There are two kinds of content in this world. Then there’s remarkable content.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 4, 2012
    [Help] The 2013 Marketing Predictions Post: Content Marketing And Social Business
    These roles will help companies to bridge the gaps and address the changing buyer journey. In my  Marketing Prediction post from last year, I did not break any new ground when I predicted that 2012 would be all about social, content and mobile. believe that our progress has been too slow but I think I got the topics right. Do you Agree?
  • BLUE FOCUS MARKETING  |  WEDNESDAY, DECEMBER 5, 2012
    [Help] Five Top 2013 Trends for Small Business Social Media Engagement Using Content Marketing
    Her knowledge of business strategy, passion for creative expression, and marketing technology helps businesses achieve the remarkable. With 2013 right around the corner, it’s time to start looking at the social media marketing trends likely to take center stage in the coming year. Find this post interesting?
  • SYNECORE  |  THURSDAY, AUGUST 7, 2014
    [Help] Multiple Channels, One Marketing Strategy
    Here are a few tips to help you embrace this methodology. In this modern digital age, it has become obvious to most brands, the crucialness of leveraging a range of various online channels in order to attract their target audience. However, merely knowing that it is important to do this isn’t enough to be truly effective in implementation.
  • MARKETING ACTION  |  FRIDAY, APRIL 10, 2015
    [Help] Productivity Tips: 9 Tools to Tame Your Inbox
    Let’s look at some strategies to help you tame your inbox and take back your day — and your life. For most of us, even a few free hours would help. 1. This can be helpful for email subscriptions you can’t yet unsubscribe from, but that you don’t want clogging up your inbox. And that’s just for work. How many emails?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 27, 2014
    [Help] What Reporting Metrics Do You Use to Measure Your Inside Sales Team?
    Opportunity Conversion Rate will help to determine how many conversations they are converting to opportunities. Editor''s Note: The following is an excerpt of a chapter from our recently published eBook, The Ultimate Inside Sales Prospecting and Management Success eBook. Quality connects and conversations signify progress. Phone Skills.
  • BIZNOLOGY  |  TUESDAY, MAY 19, 2015
    [Help] Search isn’t about search anymore, it’s about social
    Be nice, be generous, be useful, be helpful, and make sure you tailor-fit your post to their site and their needs. Search will never be the same as it was as recently as a few years ago. Google is severely penalizing sites that are buying links or are invested in private blog networks. Instead of only producing one very expensive. Do it!
  • KOMARKETING ASSOCIATES  |  FRIDAY, MARCH 15, 2013
    [Help] #SMX West 2013: Top Tips, Tools & Takeaways
    Create real metrics that will drive you to take actions that help your business. Grady Burnett of Facebook made the point that Facebook wants to help people find businesses, restaurants, and places they might be interested in. That was a long post and I hope these takeaways from SMX are helpful. Top SMX West Tips. Yikes! Get it.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Help] How to Identify Buyer Personas for Professional Services Marketing
    One strategy you can use to help focus your thinking is to create buyer personas. Fleshing out your buyer persona(s) with the right demographic, educational and industry-related information will help you to clearly see who your blog posts and other content will be speaking to. How do you begin? Who are your buyers?
  • HUBSPOT  |  TUESDAY, JUNE 19, 2012
    [Help] Why You're Struggling to Measure the Value of Social Media
    HubSpot's Dan Zarrella has already done a lot of research on the science of social media timing to help give you a place from which to start your evaluation. Part of understanding social media's value is knowing who your social content is influencing, and who in your community is helping to amplify your reach. Think about it. link].
  • ANNUITAS  |  TUESDAY, AUGUST 11, 2015
    [Help] WTF Does John Cleese Know About Content Marketing
    And he also helped (quite literally) to set the stage for this year’s question: WTF does John Cleese know about content marketing? The idea is to focus on helping your team grow, trust them to act, and success will follow.  [ Tweet This! ]. Meet Michael Brenner and the ANNUITAS team at #CMWorld in just 27 days. Tweet this ].
  • VIEWPOINT  |  TUESDAY, DECEMBER 18, 2012
    [Help] PowerViews with Anthony Iannarino: Changing Business Models
    In addition, he mentioned that Big Data isn’t a cure all for generating new leads, it’s just another tool that used in the wrong way, won’t help the sales effort. This simple change can help the sales rep nurture the client by making that personal connection. 2013 Predictions—Why Big Data Shouldn’t Be the Focus. There is no such thing.
  • FATHOM  |  TUESDAY, MARCH 10, 2015
    [Help] 6 Benefits of Outsourcing Your Digital Marketing to a Local Agency
    The 6 benefits below can help you determine if outsourcing is ideal for your needs: You get a team of experts, not one jack-of-all trades. These connections help them know when a big and important change is coming. You’re paying for results, not just effort. They’ve been there and done that. The key is trust and communication.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 19, 2011
    [Help] 5 Reasons Thought Leadership Marketing Matters
    Thought leadership helps you get in early, developing a conversation and building relationship with the buyer. by Jesse Noyes | Tweet this The more than 1,000 sales and marketing pros heading to Eloqua Experience tomorrow are in for an insightful mix of best practices and big picture strategies. He’s shown how social marketing can go big.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 16, 2013
    [Help] Don’t Hire a Person to Head B2B Demand Generation – Unless He has a Plan like SCORE!
    But we cannot help you if your company is based in the great state of Georgia until February 2014 — due to a non-compete agreement. If you are located in Georgia, we cannot help you in 2013. When hiring a B2B demand generation manager, don’t just hire a person – hire a process! But that begs a question. Tons of those.
  • FATHOM  |  THURSDAY, AUGUST 6, 2015
    [Help] Brand Publishing in Action: Spotlight on Lincoln Electric
    As your products and prices are becoming more competitive, brand publishing can help you stand out. It demonstrates to your customers that you can provide something competitors cannot – you can help them do their job better by sharing your knowledge and expertise, answering their questions and appealing to their interests.
  • HUBSPOT  |  FRIDAY, JULY 20, 2012
    [Help] Facebook Radically Changes 'Reach' Metric: How You Were Affected
    If you have a big mobile audience, their inclusion in the new Reach numbers should help your score. Do you think this will help your Reach numbers, or hurt them? Have you checked out your Facebook Insights lately? Did you notice that your 'Reach' number was a little out of whack? Did you freak out? How Facebook Calculates Reach (Now).
  • WRITTENT  |  TUESDAY, JULY 12, 2016
    [Help] 640+ Power Words That Sell to Maximize Your Conversions
    Think about what action you want readers to take (e.g., to buy a product, subscribe, comment, sign a petition, etc.), and what emotions will help persuade them to take that action, then find the best words to trigger that emotion. Help us. Are you struggling to find the right words to sell your product or idea? Because. Instantly.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, FEBRUARY 14, 2013
    [Help] [Video] Does Social Selling Really Work?
    He shares good resources that can help solve problems his company can't. If you're new to social selling, you're probably wondering if it's worth doing. After all, it takes time to build your online brand, search for info about prospects, connect with new people and especially, share your insights. What's he doing?
  • FATHOM  |  FRIDAY, SEPTEMBER 11, 2015
    [Help] 6 Content Marketing Statistics that Prove the Effectiveness of a Documented Content/Social Strategy
    Having a documented content marketing strategy helps increase effectiveness in all areas of content marketing. Learn more about the importance of content strategies in our upcoming webinar – Social Repair, Content Replace: How Fathom Helped Safelite AutoGlass Create a Documented Content & Social Strategy to Shatter Their Goals.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 11, 2013
    [Help] Case study: Fox Sports connects social media to advertiser revenue
    Andrew wanted a solution that allowed his marketing team to set up online competitions without any development help. By Ian Cleary, Contributing {grow} Columnist. Clearly that is the essential goal for any business — connecting all this social activity to business goals. How have you turned fans and followers into dollars?
  • MARKETRI  |  TUESDAY, AUGUST 28, 2012
    [Help] Nine Habits of Highly Engaging Content Marketers
    That said, we at Marketri are also on the other side of the fence, creating content for both our own firm and our clients' Being both a producer and consumer of content helps us stay connected with the elements others find interesting too. Step one, in addition to helping develop ideas for great topics, also may lead you to new keywords.
  • HUBSPOT  |  MONDAY, MAY 5, 2014
    [Help] An Introductory Guide to Improving Your Local SEO
    For example, if you''re a local security company that is trying to attract new area businesses, create a helpful resource to get these businesses well-acquainted with your city. A map of local service providers or a calendar of city-wide events could both provide value for your persona and contain highly relevant on-page local signals.
  • HUBSPOT  |  TUESDAY, MAY 1, 2012
    [Help] The 9 Must-Have Components of Compelling Email Copy
    With email subject lines, using actionable language doesn't necessarily mean using verbs -- though it certainly helps. It recalls for the reader why they're being emailed -- they downloaded a piece of content -- and this email is to follow up on whether that content provided helpful strategies to implement. Use Actionable Language.
  • VERTICAL RESPONSE  |  MONDAY, JULY 22, 2013
    [Help] You Had Me at Hello – 5 Types of Subject Lines to Engage Your Audience
    How-to : By providing helpful and useful content to your subscribers, you provide them a great service and benefit. In the movie Jerry Maguire,  Jerry expressed his love in a long-winded speech to Dorothy and her reply was the simple phrase: “You had me at hello.” Our example is from Piperlime, a division of retail giant, Gap Inc.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 3, 2011
    [Help] Using Buyer Personas in B2B Marketing
    This has been extremely helpful not just to get the information, but also to affirm assumptions that I have made. We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. B2B Lead Generation | Buyer Personas. In-person or online? Which ones?
  • MARKETING ACTION  |  MONDAY, MARCH 9, 2015
    [Help] The Future of CRM is Customer Engagement
    And they want the customers to help them do this. Help us prioritize, so that we can budget and build accordingly.”. So if you’re an employee of this team, you want to do things to help the team. ACT-ON: Do you see marketing automation playing a role in helping companies deliver a unified customer experience? Paige Musto.
  • B2B SEO  |  THURSDAY, SEPTEMBER 25, 2008
    [Help] Copywriting tips for B2B SEO
    Here are ten tips to help you succeed. B2B copywriting is tough stuff. Instead of, “Wipes clean with a damp cloth,” you may find yourself trying to simultaneously explain and extol the virtues of some complex mechanical system while being creative and persuasive at the same time. Copywriting for B2B SEO is even tougher. Watch the [.].
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 17, 2011
    [Help] The Best Sales Groups on LinkedIn
    To help those in the sales industry, the following groups and channels are among the most influential and valuable on LinkedIn. Partner up to help each other sell more, penetrate accounts and exchange leads. Description: Sales Gravy helps Sales Professionals, Sales Leaders, and Sales Recruiters gain the winning edge. Sales 2.0.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Help] Seeking Corporate Gifts for Your Nonprofit? Think Outside the Box
    Companies and their employees are more willing to get their hands dirty and volunteer their time, both personally and professionally, to help organizations make a bigger impact. Your organization can help the company''s business goals. ” Thousands of students have attended and millions have joined the movement. nonprofit
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Help] 4 Ways Healthcare Marketers Should Utilize Social Media
    You want to limit self-promotional posts and instead focus on ways that you can help your audience, since this is not about selling a produc or a service. If it helps, monitor other healthcare companies on social for a month or two first. Social media is no longer a marketing afterthought for companies and organizations. Why is this?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 14, 2007
    [Help] Blogger: Redirecting
    Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 GooglePush-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected?
  • HUBSPOT  |  WEDNESDAY, JANUARY 13, 2016
    [Help] A Nonprofit’s Guide to Building Audience Personas
    The following steps will help you strike the right balance: 1) Interview Your Stakeholders. The attributes of those individuals will help you tailor your marketing messaging. The challenge is that you probably haven’t come across a definitive resource for nonprofits. Here’s why: Consumers are consumers, no matter the context.
  • BIZNOLOGY  |  MONDAY, DECEMBER 28, 2015
    [Help] 6 Effective tools for SMB that integrate with your existing SaaS
    If you’re one of the 1 billion Chrome users , you probably already use Chrome extensions, which are little plugins located next to your URL bar that help you do more without actually going to another website. These days, the buzzword is “integration.” As in: how can small business tools work together to get more done? Get Smarter Email.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Help] How to Launch Fresh, Fun and Fantastic Sales Training for Millennials
    Beware that some of these peers may not be well-versed on company strategy, so stay tuned with and help grow the influential, leadership types. Sales Prospecting Perspectives is pleased to bring you a guest post from Josiane Feigon , President of TeleSmart. The challenge of ramping them up and transferring knowledge is big.
  • CMO ESSENTIALS  |  WEDNESDAY, APRIL 22, 2015
    [Help] How to Tell When a Senior Marketing Manager is Ready to Make the Move to VP
    We recommend looking for a few key traits that will help you tell if your internal candidate is ready to take the plunge to the exciting world of executive responsibility: They’re Still Looking to Learn. So you need to fill a vacancy in your executive marketing team. What do you do? encounter companies facing this problem on a weekly basis.
  • STORIES THAT SELL  |  TUESDAY, JANUARY 8, 2013
    [Help] Customer Videos 101: How to Score a Killer Sound Bite
    Your Prep Work: Before conducting an interview, write out open-ended questions that help draw out the customer’s story. People seem SO articulate on television, right? News flash: We’re not including Honey Boo Boo here.) In fact, they keep us on the edge of our seats with their riveting sound bites. Not to mention patience.
  • SYNECORE  |  MONDAY, JULY 20, 2015
    [Help] How to Optimize My Landing Pages
    Meshing together these three components will help create that successfully optimized landing page. Are you driving traffic to your website? My guess would be yes, but the real question is what are you doing with those visitors once they land on your homepage (or any page on your site for that matter)? Great! Then this article is for you.
  • PWB MARKETING BLOG  |  FRIDAY, AUGUST 5, 2011
    [Help] Top Trends In Digital Marketing [Graphs]
    Online videos can also help with SEO efforts. Top Trends In Digital Marketing. With so many marketing channels available today, it can be challenging to understand the benefits, downsides, and quirks of them all. It seems like every month there is a new trend – what’s hot today is not tomorrow. Then choose the right medium. Paid Search.
  • MARKETING ACTION  |  MONDAY, JULY 13, 2015
    [Help] Successful Sales and Marketing Alignment, Part 2: Understand the Buyer
    This post is part of a series to help B2B organizations improve sales and marketing cooperation. Our small business owner might have an employee in finance or ops or marketing that will help make the decision. Part one was about making sure you have the right information to get started. Look at data to determine your best prospects.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Help] Brand advocacy as a marketing strategy
    It also realizes that many advocates do so for no other reason than to be helpful and relevant. commonly shared interest usually helps and rests on the already mentioned recognition and anticipated reciprocity. Part 1: Observations. Many of us are witnessing a paradigm shift in the selling of products or services. Like this post?
  • BIZNOLOGY  |  MONDAY, DECEMBER 16, 2013
    [Help] Top 15 social CEO’s tell what social media taught them
    ” JEFF IMMELT (CEO, GE) : “Social media helps GE keep to its goal of always being a learning company. ” DICK COSTOLO (CEO, TWITTER) : “Twitter quickly became an alternative form of communicating to get help, in ways that phone calls and text messaging couldn’t. I What are the secrets they’ve learned?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 5, 2015
    [Help] 3 Cross Channel Marketing Lessons from My Retail Experiences
    On my last visit back to North Carolina before my move I went to the UPS store nearest to my apartment and leased a box. A man name Quinn helped me. The agent who greeted me helped me. Even marketers can learn something about cross channel marketing by paying attention to how we are treated by other businesses. He was very friendly.
  • ANNUITAS  |  TUESDAY, MARCH 11, 2014
    [Help] The Rise of the Marketing Technologist Part 2: Who Owns The Marketing Technology Stack?
    Marketing clearly needs help managing the technology stack, and needs to turn to the groups within their organization that have the most experience with large-scale technology deployments. Last week we discussed the aftermath of Gartner’s prediction that the CMO will spend more on technology than IT by the year 2017. So what is the answer?
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, DECEMBER 19, 2013
    [Help] Technology's Impact on the Evolution of Sales: Featuring Matt Fitts
    However, I knew that a sales rep on my client’s team was fairly tech savvy and had done some troubleshooting before, so I reached out to him asking for help. This blog post is part three of a series of video blogs about the impact of technology on sales. Within 5 minutes he had shown me how to set up everything perfectly!
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Help] Practical Advice From Rand Fishkin on 9 Common Marketing Problems
    Even if you don''t know Rand Fishkin by name, you probably have heard about some of the organizations he''s co-founded (Moz, Inbound.org) or seen his Whiteboard Friday lectures. Recently, Rand hosted an Ask Me Anything session on Inbound.org, and it was like a Whiteboard Friday on steroids. Pro Tip: Want to read Rand''s full answers on Inbound.org?
  • FATHOM  |  MONDAY, JUNE 9, 2014
    [Help] Why All Marketing Is Digital Marketing
    And it’s OK that Fathom’s website talks about digital marketing, because that is how people who need marketing help (i.e., In homage to Senator John McCain’s 2008 presidential run , we are all digital marketers now. We are also all marketers in a digital era, which makes me want to use the word digital less. All the time.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 20, 2015
    [Help] Hey Marketing: An Inquiry Is Not A Lead
    Attract visitors to your content, convert them to subscribers and nurture them with offers that help them move through the buying process. I had lunch with two leaders in the marketing technology and software startup space last week. We were discussing some of the biggest challenges marketers are facing today. What Is An Inquiry?
  • MARKETRI  |  TUESDAY, APRIL 16, 2013
    [Help] Turn Your Company's Anniversary into a Marketing Powerhouse!
    Promoting such a milestone can help your firm boost employee morale and raise awareness about the company’s overall brand and services, as well as strengthen relationships with existing clients and prospects. The committee can help to make suggestions and decisions on behalf of the firm’s entire employee roster.
  • ACT-ON  |  THURSDAY, APRIL 14, 2016
    [Help] How to Write Headlines That Get Shared And Drive Traffic
    They are helpful for picking headlines, but they are really just educated guesses. Of course, none of those will help you test before you publish. Headlines make the blog post. Flub your headline, and even if the rest of the post is great, you’ll see far fewer results from your efforts. And we share. You get it. Write 25 headlines.
  • EARNEST ABOUT B2B  |  FRIDAY, JUNE 19, 2015
    [Help] A guide to content curation. Where can I find shareable social content?
    Content curation is basically taking other people’s content that’s already out there and either summarising it helpfully (pointing out the best bits) or using it to substantiate an opinion or comment. So reading, digesting and summarising reports or research that is TL;DR (too long, didn’t read) can be really helpful.
  • HUBSPOT  |  FRIDAY, OCTOBER 19, 2012
    [Help] The Business Blogger's Ultimate Guide to Mastering Lead Generation
    The beauty of end-of-post CTA buttons is that they help you leverage the reader's interest in that very topic -- or a related one. Anchor text links to landing pages can be a great way to sprinkle a little lead gen fairy dust into the actual copy of your blog post -- and at the same time, help you to optimize your landing pages for search!
  • LEANDATA  |  THURSDAY, NOVEMBER 12, 2015
    [Help] How LeanData uses LeanData
    It eliminates the embarrassing possibility of multiple reps calling on the same company. “We use it because it works and it helps us close deals faster,” said Brian Birkett , LeanData’s vice president of sales. You’ve heard the expressions. Eat our own dog food. Sip our own champagne. Drink our own home brew. Leads never get lost. LeanData
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 4, 2015
    [Help] Children of the Cloud
    His current startup is helping to imbue secondary school students with a love of coding. The four speakers ranged in age from 17 to 23, and each was already running a company. The 23-year-old was on her second startup, having raised $1 million for her first venture from investors (including Richard Branson) when she was just 18 years old.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 10, 2012
    [Help] Meet Jeff Ogden, President of Find New Customers at the Content2Conversion conference in NYC this month
    To address the market trends, DGR is proud to announce the first of its kind,  B2B Content2Conversion Conference   – designed to help B2B marketers not just stay afloat in this sea of content, but to help them produce  killer content  that in turn produces  killer results! Content2Conversion   #B2BContentEvent.
  • WEBBIQUITY  |  TUESDAY, MARCH 8, 2011
    [Help] Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010
    Details on five associations that can help online marketers keep current as well as possibly connect with future clients, including the Interactive Advertising Bureau (IAB), Business Marketing Association (BMA), and local interactive marketing association chapters. 35 Most Useful Tools and Resources which helping Freelancers by Dzinepress.
  • HUBSPOT  |  FRIDAY, NOVEMBER 14, 2014
    [Help] 5 #GivingTuesday Tips: How to Empower Your Supporters to Fundraise for You
    Because there’s so much people can do to support a goal, it''s very helpful to provide some restrictions or guidelines. Suggesting a goal ($500 to $1000 is generally a good starting point) and end date (typically 30 days or less) can also help make it easier for your supporters to say “yes” and get started. No, of course not.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 30, 2013
    [Help] Top Marketing Predictions For 2014
    As brands, we need to kill promotional marketing messages and start providing customer-centric information that is helpful to our target customers. also talked about the connection between personal branding, content marketing and social selling in a truly social business. think I had the topics right. Big Data marketing (personalization).
  • HINGE MARKETING  |  THURSDAY, MARCH 10, 2016
    [Help] Developing a Tagline for Your Professional Services Firm
    Here are a few practical suggestions to help you get to a solution. This approach can be very helpful if your firm is not well known and your name does not hint at what you do. 2. How Hinge Can Help. Hinge's Branding Program can help your firm stand out from the competition and build a brand that drives sustained growth.
  • FATHOM  |  THURSDAY, MAY 14, 2015
    [Help] 5 Reasons You Shouldn’t Be “Dating” Your Digital Marketing Agency
    Until they hit the fence line, they are struggling to know where all the boundaries are and, being blindfolded, they don’t have access to any of the items that might help them navigate. Similarly, be sure to let your agency know what’s on your mind so they can brainstorm ideas on how to help, even if you need some fresh air in the meantime.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 16, 2015
    [Help] Convert Your Marketing Mindset With A/B Testing
    Follow the six steps below to help you develop a successful A/B testing strategy. This will help the team review what was successful and where to focus next. 6) Recommendations. “Most of our assumptions have outlived their uselessness.” ” ? Marshall McLuhan. Why is this necessary? Pretty impressive, right? ” ?
  • HUBSPOT  |  MONDAY, JANUARY 30, 2012
    [Help] The Rockstar You Need to Hire to Manage Your Blog
    So we thought it would be helpful to share the qualities to look for when hiring a blogger for your company -- whether freelance, part time, contract, or full time. Your blogger must excel at explaining complex concepts through short form content, and be clear and concise so your audience finds the content helpful. Writing Ability.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 16, 2016
    [Help] 7 Steps to Success for Sales Managers
    Again he takes a step by step approach to help the reader understand the issues as well as the specifics on how to-do each action: Give Control to Get Control. 7 Steps to Success for Sales Managers. -A book review-. This emotional connection can only come first when the sales manager is under personal control. Hire for Traits, not Skills.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 9, 2011
    [Help] The Economy is Terrible! Or is it?
    Find New Customers helps companies dramatically improve revenue results by transforming how they attract and earn the trust of prospective customers. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. Or are they?
  • BUZZSUMO  |  MONDAY, DECEMBER 21, 2015
    [Help] 50 Things We Learnt About Content Marketing This Year
    We are still in the early stages ourselves of using buyer personas but we have found that even a simple table such as the one below can help us create more focused content. It is therefore more helpful to look at medians rather than averages. Hopefully the content marketing lessons we have learnt this year will help you in 2016.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 28, 2013
    [Help] Google Images: How to Add Great Images to Business Blogs
    It helps to have a celebrity name in the post title. (“ Oscar Wilde: Advice for Better Blogging “). Business blogs are better when they lead with a spectacular eye-catching image. But are you bored like I am with the standard business photos offered on free photo sites ? Not so hot… boring and confusing.
  • FATHOM  |  THURSDAY, JANUARY 30, 2014
    [Help] How & Why to Use Testimonials in Higher Ed Marketing
    Higher ed marketing professionals can help connect prospective students with the confirmation they require to find the right school. It helps by putting a face and personality behind the opinion, helping the viewer to form a stronger personal connection. They also often conform to others’ opinions. Provide varied perspectives.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 12, 2013
    [Help] Why Advocates Should Be Part Of The Modern Marketer’s Strategy
    The five-part Playbook is the senior marketer’s guide for creating a successful advocate marketing program from scratch, and contains helpful, how-to advice and resources, such as worksheets, spreadsheets and calendars. Here’s a fun exercise. On your way to dinner, you probably compared restaurant reviews on Yelp. See the difference?
  • HUBSPOT  |  THURSDAY, JULY 5, 2012
    [Help] Brand Logos: The Good, the Bad, and the Ugly
    Even better, KFC launched its new logo with the help of a HubSpot customer, Synergy Events , who constructed the logo from 65,000 1-foot-square tiles laid out in the Mojave desert, which can be seen from space. Setting up a focus group can help companies view things from their customers; perspective and make more educated decisions.
  • HUBSPOT  |  THURSDAY, OCTOBER 24, 2013
    [Help] The Complete Checklist for Creating Compelling Calls-to-Action
    To help demonstrate the anatomy of a well-crafted CTA, we''re going to pick apart the primary CTA we recently featured in a blog post about the biggest problem in your PR. 1) Use actionable language. These contrasting elements were strategically chosen to help our readers notice this CTA. 7) Make the button look clickable. client call.
  • HUBSPOT  |  FRIDAY, APRIL 24, 2015
    [Help] How Celebrities Market Themselves: Inside Jordin Sparks' Rebranding Campaign
    These teams help them with everything from publishing to their Instagram feeds to partnering with brands to coaching them on how to act during television appearances. Enter Bill Richards , VP Marketing at Sony Music Entertainment and the man leading a team of 12 to help manage Jordin Sparks' rebranding efforts. Remember her? The L.A.
  • HINGE MARKETING  |  FRIDAY, MAY 1, 2015
    [Help] Breaking Through Client Relationship Barriers
    You’re working with a client , it’s going better than expected, and you know you can do more to help. It just takes time and compelling, targeted solutions to help a controller see that your ideas are worthy and that you can be trusted. It’s a common problem for consultants. know that’s easier said than done.
  • ANNUITAS  |  THURSDAY, JUNE 19, 2014
    [Help] Spam Traps and More – Email Deliverability Hot Buttons
    Take a look at some of the outstanding questions from the webinar about spam traps and the answers to help you take control of your deliverability challenges. Q: What are Spam Traps? A: Spam traps are real email addresses that are used to identify and track (test validity) of the emailers. Email deliverability for marketers is a hot topic.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, JULY 24, 2013
    [Help] 5 Steps to Sales Productivity
    ChamberofCommerce.com helps small businesses with online growth. Today''s post from the Chamber of Commerce features business-growth advice for small companies. If the adage “time is money” is true, then productivity is a valuable asset in sales. So how can you boost your own efficiency, and encourage your employees to do the same ?
  • KAON  |  THURSDAY, AUGUST 4, 2016
    [Help] Kaon Exhibits at the 68th AACC Annual Scientific Meeting & Clinical Lab Expo
    Kaon Interactive , partnered with Brandwidth Solutions , as an exhibitor at the event to show companies in the healthcare industry how interactive sales and marketing applications help simplify their clients’ complex product and solutions stories in visually engaging ways. Click to view slideshow. Interested in learning more?
  • BIZIBLE  |  TUESDAY, MARCH 15, 2016
    [Help] 5 Bold MarTech Predictions For Non-Risk Averse Marketing Technologists
    It’s also exactly the reason we’re dedicated to helping marketers cross this gap with a performance and attribution solution for the CRM. As a marketing team we care about what marketing leaders see when they imagine the future of MarTech. What is the rock that will shatter the way we work today? Click image to enlarge. pipeline” to sales.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 11, 2014
    [Help] Funny Business: The Best Digital Marketing Humor, 2014 Edition
    What are you laughing at? If the answer is “nothing,” then you need to read this post! Humor can be a highly effective element in marketing campaigns, whether the goal is get people laughing at our competitors, at themselves, or even at us. The Most Epic Safety Video Ever Made by Air New Zealand. Dirt Devil-The Exorcist. Really.
  • HUBSPOT  |  FRIDAY, AUGUST 29, 2014
    [Help] Conference Attendees: How to Get the Most Bang for Your Buck
    Having a high-level goal will help you figure out what to do at the conference to get the most bang for your buck. Want to know the best way to waste your company’s time and money? Go to a conference without having any goals. No, seriously. For example, I once attended a conference where my goal was simply to learn. Events networking
  • MARKETING ACTION  |  TUESDAY, JANUARY 21, 2014
    [Help] Online Personal Privacy Update
    Yes, these credit monitoring tools help you – after the fact – but you also need to help yourself, before the damage occurs. Would you walk naked down the road? Trust, consent, and transparency are the building blocks of the digital economy. Blah, blah, blah…we have heard this all before. StaySafeOnline.org. link]. Do it NOW. license.
  • FATHOM  |  WEDNESDAY, JULY 22, 2015
    [Help] How to Use Twitter Audience Insights for Your Content Strategy
    As digital marketing continues to shift towards this crucial notion of putting the audience first, social channels are following suit to help advertisers create messaging that resonates with users. Twitter Audience Insights will help you figure out how they’re different so you can deliver the right content. Be creative! That’s easy.
  • SNAPAPP  |  FRIDAY, AUGUST 12, 2016
    [Help] How to Design a SnapApp Without a Graphic Designer: 4 Easy Steps
    In this day and age, there are tons of great tools out there to help non-designers create gorgeous content. This is where Illustrio can help out. We’ve heard it many times before. My design team is totally slammed. I’m not a designer myself, so where should I start? How do I design my content to match my brand? First, Find Your Brand.
  • B2B LEAD BLOG  |  THURSDAY, AUGUST 23, 2012
    [Help] You’ve Got Mail from Eloqua, Hubspot & Neil Patel
    General content approach is friendly, helpful guidebooks (I’m clearly in the nurture funnel here). Great marketing automation is a multifaceted, complex endeavor that done well can be the critical success factor in a more leads, more MQL, more SAL and a faster sales pipeline. Email is a critical piece of the tactical mix.
  • B2B LEAD BLOG  |  THURSDAY, AUGUST 23, 2012
    [Help] You’ve Got Mail from Eloqua, Hubspot & Neil Patel
    General content approach is friendly, helpful guidebooks (I’m clearly in the nurture funnel here). Great marketing automation is a multifaceted, complex endeavor that done well can be the critical success factor in a more leads, more MQL, more SAL and a faster sales pipeline. Email is a critical piece of the tactical mix.
  • ACT-ON  |  FRIDAY, DECEMBER 18, 2015
    [Help] Producing and Hosting a Successful Webinar in 10 Simple Steps
    Here are 10 steps to help you get it done. 1. Cisco WebEx : The WebEx Event Center helps you market your products and services with real-time online events and webinars that include multimedia, private preparation rooms, chat, polling and many other features. Those in-person events can be very expensive, though. Review the schedule.
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