HUBSPOT | TUESDAY, FEBRUARY 4, 2014
[Help] The Uneasy Speaker's Guide to Confident Public Speaking
While I may never be able to turn "it" on as effortlessly as David Meerman Scott , the following pre-, mid-, and post-session process has helped me become a stronger and more comfortable presenter. The goal is to help the audience identify with me -- ideally, on a human level. I''ve seen others succeed by "wowing" the audience early.
HINGE MARKETING | MONDAY, OCTOBER 21, 2013
[Help] Top 10 Reasons to Rebrand Your Firm
brand strategy that takes into account the combined strengths of the new entity can help launch you into new markets and garner new clients. An often-overlooked benefit is that it can also help the combined staffs rally around an exciting new brand identity. This is also helpful in mitigating any “us v. Rebranding Defined.
HUBSPOT | TUESDAY, SEPTEMBER 23, 2014
[Help] 5 Quirks of the Human Brain Every Marketer Should Understand
Here are the five brain quirks all marketers need to understand so they can help you, not hurt you. 1) Attribution Error. The human mind is an amazing instrument, but it certainly has its quirks and flaws. The technical term for these flaws? These brain quirks can seriously limit your marketing efforts, and even cause them to backfire on you.
HINGE MARKETING | THURSDAY, AUGUST 21, 2014
[Help] How to Use SlideShare for B2B Lead Generation
Here are some best practices to help you get started, get connected, and get more leads online: Let your presentations do the talking. The platform provides code to help you embed content on other websites and blogs, greatly increasing its exposure and reach. Experiencing a plateau in leads? Consider this. Tell a story. Embedding.
BLUE FOCUS MARKETING | SUNDAY, APRIL 10, 2011
[Help] Innovation Gone Wild On Madison Avenue
Lori Luechtefeld from iMedia reported that at the iMedia Brand Summit in Austin, Texas, Claudia Batten, COO of Victors & Spoils, discussed how crowdsourcing can help marketers achieve a wider breadth of ideation. “It’s not just telling a story,” Batten said. “It’s about telling the right story.”. disappear. Agile Agency – SXSW.
JUNTA 42 | MONDAY, SEPTEMBER 19, 2011
[Help] Watch Out! Google Is Now a Publisher
Long has Google preached the “do no evil” mantra…that the tools that Google creates are all about distributing content to help people solve problems. To me, it’s something a bit more. To publishers and content marketers, the purchase means that Google is now positioning itself as a creator of content. What say you?
VOICE-BASED MARKETING | WEDNESDAY, OCTOBER 9, 2013
[Help] Re-imagining Cities: A Chicago Hackathon
I believe it’s important to give back to those that have helped you along your way. So if you’re in the Chicago area and have any coding experience at all—front end, back end or anything in between—please register now for the Chicago Hackathon and help us spread the word. San Francisco’s was aimed at civic improvement.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, DECEMBER 27, 2011
[Help] The anti-prediction of 2012 social media predictions
Facebook started dipping its toe into micro payments in 2010 by giving out free credits to help condition customers use the new credit system. This is the time of year for predictions and it’s all starting to sound like yada-yada to me. Probably you too? Google+ will not be the Facebook killer. Doesn’t matter. Yes, I was right.
SALES CHALLENGER | TUESDAY, MARCH 11, 2014
[Help] Does Challenger Have a Place in Transactional Selling?
At the crux of every sales opportunity, the goal is the same: make your customers feel confident that they’re making the right decision for their organization, and then help them act on it. This is a guest post by Kevin Starner , VP of Sales Enablement at Iron Mountain. So how do you differentiate yourself in those moments?
SALES INTELLIGENCE VIEW | FRIDAY, DECEMBER 28, 2012
[Help] The 25 Best #SaaS and #Sales Blog Posts of 2012
Tools That Help You Close Deals – [link]. It was a great year for Social CRM, Social Selling and the world of SaaS. We’ve collected a bunch of great articles over the course of the year so we wanted to share the the top 25 blog posts from 2012. Any others we should add to the list? Leave them in the comments. 1. How Social Is B2B?
B2B MARKETING INSIDER | TUESDAY, JUNE 23, 2015
[Help] Stay The Course With Demand Generation
It limits your risk, and provides excellent information to help you determine the path forward. When discussing Demand Generation Strategy you should always look at all options before making a decision. That being said too often we try to “outsmart” everyone else and choose a different path as it feels daring and exciting. Bertram Lance).
SYNECORE | SATURDAY, JANUARY 12, 2013
[Help] The Best Branded Content of the Week: January 12, 2013
This website has been around for a few months to help improve the public image of Internet Explorer. While exploring various types of branded content, I have noticed that many businesses create additional websites to promote specific campaigns or products. Here are a few of the best branded content websites I have seen in the past few weeks.
THE TOP LINE | MONDAY, OCTOBER 25, 2010
[Help] B2B marketers struggle to reach decision makers and measure marketing results
Web analytics help, but direct conversations with customers and prospects are still essential. More often, we help companies organize what they know, figure out what they still need to find out, help them get the necessary information, and use that knowledge to help them make the most of their opportunities. Tweet This!
HINGE MARKETING | FRIDAY, AUGUST 22, 2014
[Help] The Do’s and Don’ts of Lead Nurturing in Professional Services
However, sending vast amounts of emails and phone calls to prospects can actually hinder instead of help. Here are some helpful Do's and Don'ts to ensure you are always in line: The Don’ts: Don’t give a standard scripted response: This is a classic mistake when it comes to lead nurturing. On Google+ or LinkedIn?
FEARLESS COMPETITOR | FRIDAY, FEBRUARY 15, 2013
[Help] B2B Demand Generation Starts with Strong, Structured Buyer Personas
This is why you need Find New Customers to help you create best-practices, useful personas. Buffer I’m often asked “ Where do we start with our B2B digital marketing programs ?” ” Good question. Let’s say you’re committed to driving qualified sales leads in your business in your digital marketing programs.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MAY 5, 2010
[Help] Are new business grads getting an “F” in social media marketing?
Still, aren’t business schools totally amiss if they don’t at least teach students enough to help them land a job? Forget that … enough to to help them LOOK for a job? I mean really … looking for a job and they’re not even on LinkedIn? STUDENT: No. Well, I do have a Facebook page for my friends.
THE ROI GUY | TUESDAY, JULY 9, 2013
[Help] How Can You Shine as Gartner Lowers IT Spending Forecasts for 2013?
And the opportunities you thought were progressing through the waterfall / sales process to “wins” will stall unless you can help convince the prospect that the issue is real, a high priority worth addressing over all other issues, and that your solution represents a real low risk solution with superior value and unique competitive advantage.
BIZNOLOGY | THURSDAY, JULY 25, 2013
[Help] How to Create a B2B Content Audit
Have a look at our seminar content here , and let us know if we can help you achieve your objectives. Photo credit: Wikipedia. In the B2B marketing world, content is used primarily to 1. Attract new prospects, and 2. Develop the relationship over time until the prospect is ready to see a salesperson, a process known as lead nurturing.
HUBSPOT | TUESDAY, JUNE 30, 2015
[Help] Slack, Shopify & Tough Mudder: Business Lessons From 3 High-Growth Companies
With that said, my hope is that the wisdom and observations below will help propel your organization on a better growth trajectory than you were on yesterday. He asked several fellow competitors to help, and was shocked that no one would. How can we take what we have and make it grow? It seems like a simple enough question.
VERTICAL RESPONSE | WEDNESDAY, JUNE 4, 2014
[Help] Add Sizzle to Your Content with Eye Catching Images
Using tools such as Pinterest , Instagram, and Facebook can help increase brand recognition, build a social media fan base, and draw traffic back to your site or blog. Instagram’s array of filters can help reduce glare or add pizazz to just about any shot. Adding location information can help provide context to images.
HUBSPOT | FRIDAY, DECEMBER 14, 2012
[Help] How Sales Can Use Twitter to Connect With More Prospects
Be helpful and relevant. By offering them relevant and valuable content, you can help establish yourself as a thought leader and stay top of mind for when they’re in their buying process. It's pretty easy to find marketing applications for Twitter, but what about sales applications for the little blue bird? Are there any?
HUBSPOT | MONDAY, MARCH 10, 2014
[Help] I Ditched Marketing and Hit the Sales Floor for an Hour. Here's What Happened.
During the roleplay, he said this: "Our website is primarily there to help generate leads, but we have no real way of measuring its success." I responded, "Oh really, what kind of analytics software are you using?". Send them content that''ll help take their connect rate up a percentage point. As I type this, my brain is in overdrive.
HUBSPOT | SATURDAY, NOVEMBER 15, 2014
[Help] How to Train Your Brain to Learn Faster
Here are the six strategies she recommends to help salespeople learn to learn faster. 1) Chunking. Finding commonalities between things you already know well and the subject you’re learning can help you get up to speed in your new field much faster. This post originally appeared on the Sales section of Inbound Hub. Enjoy this post?
HINGE MARKETING | WEDNESDAY, APRIL 1, 2015
[Help] How to Acquire and Leverage Speaking Engagements in AEC
However, speaking engagements do more to create experts than simply help them be seen. They also establish authority and give credibility to the speaker as a leader and respected voice in the AEC industry. 2) They help demonstrate your thought leadership. Consider joining an organization like Toastmasters to help you gain practice.
WEBBIQUITY | MONDAY, JANUARY 10, 2011
[Help] 36 (of the) Best Facebook Guides, Stats and Rants of 2010
Basic but nevertheless helpful tips for successfully marketing on Facebook, such as adding a Facebook widget to your blog, highlighting your personality, updating your page regularly, and participating on other pages as well. This is especially helpful if you have any sort of business email database. Facebook Marketing Tips and Guides.
SALES PROSPECTING PERSPECTIVES | THURSDAY, SEPTEMBER 4, 2014
[Help] #ProspectingChat: Sales Training with Josiane Feigon!
You may find that the Inside Sales Manager''s Guide to Sales Team Training will help you with some of these questions. Today, we will be hosting this month''s #ProspectingChat on AG Saleswork''s Twitter account. We will welcome best-selling author Josiane Feigon as a special guest to discuss sales training tips. Here are today’s questions.
SALES PROSPECTING PERSPECTIVES | TUESDAY, SEPTEMBER 25, 2012
[Help] List Development Is A Valuable Piece To The Inside Sales Puzzle
More time should be spent listening in on a rep’s cold calls, or helping them tweak messaging in order to improve. Last week was a whirlwind kind of week. would have done anything just to have a few extra hours in each day. Along with my regular tasks, list needs and requests from clients were at an all time high.
FUNNEL FOCUS | MONDAY, DECEMBER 17, 2012
[Help] 2013: Prepare to Battle (for Market Share)
It will also help you prioritize initiatives based on the ultimate impact they will have on marketing goals. In Q4, we began using Rally, an agile planning tool, that has helped our team better organize our tasks, prioritize what needs to be done, and measure the effectiveness of our team and our initiatives. What did we do?
BIZNOLOGY | TUESDAY, MARCH 5, 2013
[Help] Facebook paid sponsored content will meet you only halfway
needed all the help I could get because who owns their own Concept2 rowing machine anyway? Seriously After reading Disruptions: As User Interaction on Facebook Drops, Sharing Comes at a Cost by Nick Bilton in the New York Times (and Facebook ‘s detailed fact check ), I thought I would spend $21 for your amusement. I Why not, right?
TRADESMEN INSIGHTS | TUESDAY, MARCH 16, 2010
[Help] Social Media: Here's a Manufacturer That's Getting It Right
Disclaimer: We have been the Ad Agency for RIDGID for almost 25 years and other than helping them with a few back-end details, they have done all this in-house under the guidance of the brand director.) By the way, they’re doing a great job. They have several threads including plumbing and construction. They’re doing everything right.
FEARLESS COMPETITOR | TUESDAY, SEPTEMBER 20, 2011
[Help] How to turn a good white paper into a great lead generation piece
Find New Customers helps companies dramatically improve revenue results by transforming how they attract, engage and win new customers. B2B Lead Generation : Is a White Paper just great content or a great lead generation tool. What’s the difference? Do you want a trickle of leads or a flood? Our white paper experience. You post it.
SALES PROSPECTING PERSPECTIVES | FRIDAY, AUGUST 23, 2013
[Help] eBook Review: How to Communicate with Influence for Sales Pros & Leaders
And it''s true; many self-help books tout that they know the "secret" to becoming better influencers, and then provide readers with this same list. “Most people meander in and out of lots of conversations. Don’t be most people. Be tighter than that. Be more influential.”. Full disclosure: I''m not a sales professional by any means. Curious.
IT'S ALL ABOUT REVENUE | MONDAY, JANUARY 9, 2012
[Help] 3 Easy Ways Your Business Can Start Giving Back
For those who don’t mind getting their hands dirty, Habitat for Humanity is a super organization where volunteers help build homes for families in need of affordable shelter. Food banks depend on the kindness of volunteers to roll up their sleeves and help package donations. 3. Interested in doing something similar in 2012?
THE TOP LINE | MONDAY, MARCH 7, 2011
[Help] B2B marketing in the 21st century
The authors support each of these sections with case examples drawn from a wide range of practitioners–helping readers learn from their peers about what works and why. Readers will find examples of campaigns that integrate old and new throughout the book–often accompanied by helpful graphics. SaaS and mobile).
SYNECORE | MONDAY, FEBRUARY 10, 2014
[Help] Don’t Blink: Here Comes Ephemeral Marketing!
This promotion helped Chat Sports increase the brand’s connection with its target audience. You gotta love the fast moving nature of digital marketing. Just when you thought you had the social media playbook down pat, photo sharing app Snapchat coming along to write a new chapter: that of ephemeral marketing (aka temporary social media).
HUBSPOT | THURSDAY, NOVEMBER 13, 2014
[Help] 13 Beautiful New Ebook Templates [Free Download]
Last year, we created five ebook templates to help make this process easier for you -- and they were so popular that we decided to create an additional 13 brand new-and-improved ebook templates for you this year. Did you know that companies with 30 or more landing pages generate 7x more leads than those with fewer than ten?
VIEWPOINT | THURSDAY, MAY 30, 2013
[Help] Good Reads for B2B Sales - Lessons from NHL Playoffs
Brock advises that sellers should look through the buyers’ eyes and ask them to help understand by describing their picture vividly. Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Qualities of an Inside Sales Winner. Via Salesopedia.com. Via Solution Selling blog.
VERTICAL RESPONSE | THURSDAY, JULY 3, 2014
[Help] Back-to-Basics: 5 Email Marketing Fundamentals You Should Revisit
For more help and information on email delivery, here’s our free guide To the Inbox and Beyond – The Ultimate Guide to Email Delivery. 4. An email service provider (ESP) can help your small business generate and send emails that are targeted to your customer niche, and provide results. Always keep a goal in mind.
VIDYARD | THURSDAY, FEBRUARY 19, 2015
[Help] Okay, But Really…How Do I Track ACTUAL Engagement?
New technologies are here to help you similarly track engagement on your other content forms! If you’re a marketer, all you want to do is find out who actually cares about all the brilliant marketing campaigns and content you’re producing. Even if they just gave even the tiniest of little $#!&s, that would be nice, wouldn’t it?
HUBSPOT | WEDNESDAY, JANUARY 2, 2013
[Help] 5 Resolutions to Amplify Your Nonprofit’s 2013 Fundraising Strategy
So without further ado, here are five resolutions that will help your organization through another, even more successful year of fundraising in 2013. Defining the purpose of each email will help give your reader a clearer call-to-action. This will also help you keep track of the types of emails you will be sending, and how often.
DIGITAL BODY LANGUAGE | TUESDAY, OCTOBER 19, 2010
[Help] Sales Handoff and the Net Quality Score
This makes it a vital area to focus on in building the benchmarks and dashboards that will help optimize overall performance. One of the most controversial and challenging areas of any revenue engine is the hand-off process from marketing to sales. Quality, however, is often a more important indicator of eventual success.
VERTICAL RESPONSE | FRIDAY, MARCH 22, 2013
[Help] Content Idea Secrets from a Content Marketing Team
Ours pals at Skadeedle also recently published a list of 17 content ideas to consider that’ll help tell a story: A unique customer. How your business helps or supports your community. We do it all, from webinars, like our Pro Webinar Series , daily blog posts , infographics , guides and more. TV shows (How X is like Mad Man).
FEARLESS COMPETITOR | TUESDAY, MARCH 29, 2011
[Help] Poke the Box – Review of Seth Godin’s new book
Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Do Salespeople want more sales leads? Yes, indeed! paying homage to the late great Dr. Seuss.).
SAVVY B2B MARKETING | THURSDAY, FEBRUARY 17, 2011
[Help] Know Thy Vendors: How JC penney Got Punished for "Black Hat" Optimization They Didn't Know They Were Doing
Like keeping a regular, relevant blog that searchers will find interesting or helpful, and linking out to sites that you actually read or use. Over last Christmas season, retailer J.C. Penney turned up as the #1 organic search result on Google across a surprisingly wide variety of search terms. What they found was that J.C. Tweet
HUBSPOT | THURSDAY, NOVEMBER 24, 2011
[Help] 5 Examples of Awesome Holiday Marketing Campaigns
They are also helping small business owners capitalize on their social media success by providing stores with Facebook ads, scripts, for tweets and Facebook posts, and even signage to attract attention to them. The holidays are here! The holidays are here! And with the holidays come so many companies' holiday marketing campaigns.
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, DECEMBER 21, 2011
[Help] 4 Simple Segmentation Strategies
It then equipped sales reps with a short two question diagnostic, which helped them map the customer, in-the-moment, into different purchase segments. We have also assembled a Segmentation Pre-launch toolkit , which will help you to put in place the pre-requisites before launching a segmentation exercise. Listen to LG’s M.
SAZBEAN | THURSDAY, NOVEMBER 29, 2012
[Help] What Does Your Social Brand Say About You Online?
We engage, convene, share, connect, market, help, research, buy, sell, rant, rave and riff online. You know that social media marketing is here to stay BIG time, right? Are you still kind of fighting how essential it has become? Do you believe it will do nothing but grow in importance for business success? by Deborah Shane.
SAZBEAN | WEDNESDAY, NOVEMBER 14, 2012
[Help] Open Social Collaboration: The Missing Piece of Your SEO and Content Marketing Strategy
becoming authoritative by sharing what we’re getting done) while optimizing the potential search and social reach for our content. I’m going to share a few of my secrets on how integrating open social collaboration helps you produce better work and, in true SEOmoz fashion, improve your organic search results. News & Notes
B2B MEMES | THURSDAY, SEPTEMBER 20, 2012
[Help] Like It or Not, Journalism Is Now a Multiplex Trade
In his essay for Nieman Journalism Lab , he argued that “one-size-fits-all” journalists trained in a wide variety of digital media skills hurt journalism more than they help it. Asking journalists to do it all, he said, means few of them will do any of it well. Probably both. But it is definitely a matter of fact.”.
HUBSPOT | SATURDAY, JUNE 14, 2014
[Help] Which Game of Thrones Leader Are You? [Quiz]
In honor of the Game of Thrones season four finale, we decided to put together quiz below to help you figure out those parallels a little bit easier. Is life an imitation of art, or art an imitation of life? Sometimes, even in the most outlandish pieces of pop culture, we’re reminded of the every-day. Take Game of Thrones , for example.
HUBSPOT | THURSDAY, NOVEMBER 11, 2010
[Help] 5 Items to Delete From Your Blog NOW
Mentioning them in your content will make the references more credible for them and help force you to respond and think about important industry content. 3. What is sitting on that sidebar that is not helping to solve a business objective? The internet is creating "marketing junk". Instead, they make the page longer. Absolutely.
INDUSTRIAL MARKETING TODAY | THURSDAY, JUNE 14, 2012
[Help] Inbound Marketing won’t Boost Short-term Sales for Industrial Companies
Now that you have a better idea of how long it takes and where it can fall short, head over to my company’s website for help with launching an inbound marketing program for your industrial company. Irrespective of the size of the company, they all have one thing in common – they want to boost sales as quickly as possible.
BIZNOLOGY | TUESDAY, AUGUST 27, 2013
[Help] Owning Google Search is so easy–yet very very hard
It’ll take time, creativity, and cost some money; that said, it’ll all be worth it if you can break into all the noise and reach through all those deaf ears and touch people in a profound enough way that they help you move your brand forward. Image via CrunchBase. couple years ago, SEO held a lot of secrets. But, no more. If
VIDYARD | THURSDAY, DECEMBER 11, 2014
[Help] How to Use Video Content to Drive and Support Other Content Marketing Activities
This helps ensure that any created content maps to the underlying strategy, and it’s where many video marketers crumble. I’m a sucker for a good story—you know, the kind that transports you, for a moment, from reality into a world of make-believe. These The answer is simple. But not so fast. Video Planning Starts at the Core.
WRITESPARK | TUESDAY, JANUARY 5, 2010
[Help] New Year, New Projects, New Writer?
Read the helpful advice in these articles: . You may be coming back to work after the holiday break with new funds in your budget and a long list of new marcom projects to complete. Is it time to expand your list of project resources with new freelance writers? project needs a copywriter with highly technical knowledge. Working with Writers
HINGE MARKETING | MONDAY, JULY 7, 2014
[Help] What’s New in the Third Edition of the LinkedIn Guide for Professional Services Executives
The service is constantly expanding, so we’ve updated our LinkedIn Guide for Professional Services Executives to help you keep up with all the changes, and it’s available now as a free download. We also cover research behind the effectiveness of LinkedIn, offer helpful resources, and look forward to the future of the platform.
B2BBLOGGERS | TUESDAY, JUNE 1, 2010
[Help] 17 Essential Tools You Need To Produce Your Own Videos
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, SEPTEMBER 15, 2010
[Help] PR needs to Focus on Conversations
PR should be trying to help us OWN as much digital media land as we can – that specifically relate to the conversations that are important for your company to be a part of. It’s no secret that the number of publications has declined over the last few years. The impact of that can be felt in B2C as well as B2B Marketing. Let me explain ….
SALES LEAD DYNAMICS | TUESDAY, JANUARY 25, 2011
[Help] Prospecting Is a Marathon, Not a Sprint.
That will help tell you what works. Prospects are hard to reach.Very hard. They don’t answer the phone (Thank you, Caller ID!). They don’t respond to emails. And forget about a return call. If they’ve never heard of you, they don’t know what you offer. They don’t know your reputation. Why should they bother talking to you?
HUBSPOT | FRIDAY, JULY 20, 2012
[Help] Facebook Radically Changes 'Reach' Metric: How You Were Affected
If you have a big mobile audience, their inclusion in the new Reach numbers should help your score. Do you think this will help your Reach numbers, or hurt them? Have you checked out your Facebook Insights lately? Did you notice that your 'Reach' number was a little out of whack? Did you freak out? How Facebook Calculates Reach (Now).
MARKETRI | TUESDAY, SEPTEMBER 24, 2013
[Help] Struggling to Make Marketing Decisions? You Need a Marketing Committee!
Well, this blog post is dedicated to addressing one of the crucial necessities to help move specific tactics of your firm’s marketing plan forward. I’ve seen it over and over again – professional services firms struggling to accomplish marketing tactics and goals – all because no one can make a decision. The answer?
WEBBIQUITY | WEDNESDAY, JULY 14, 2010
[Help] Best SEO Link Building Guides, Tips and Tools of 2010 (So Far)
Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. Includes helpful commentary from a range of SEO experts like Eric Enge and Aaron Wall. Share this on Bebo.
PUZZLE MARKETER | WEDNESDAY, MAY 16, 2012
[Help] 6 Insightful Blog Quotes for Puzzle Marketers
On Making Money By Blogging If you want to make money with your blog for the long haul you MUST help as many people as you can succeed with their blogs first. This free, word-of-mouth buzz will help keep you attracting new followers. Stories help you connect with your audience in a meaningful, natural manner.
B2B MARKETING INSIDER | MONDAY, JULY 28, 2014
[Help] 9 Keys To Brand Publishing Success
Helping to create marketing that people might actually love? I’m in! Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. Brands are struggling to connect with their audience using traditional marketing techniques. “The audience has spoken. They want stories.”
TRADESMEN INSIGHTS | WEDNESDAY, SEPTEMBER 12, 2012
[Help] Are You Having Trouble Finding Time to Blog?
Get some help - find others within the organization to write or go out and hire outside writers. We’re all overworked and underpaid. Time for most of us is a resource we don’t seem to have enough of, and for those of us who write a blog, it sometimes seems even more scarce. It’s quiet and your mind is clear.
HINGE MARKETING | WEDNESDAY, FEBRUARY 25, 2015
[Help] How Your AEC Firm’s Brand Affects Recruiting Top Talent
In fact, your firm’s culture can help differentiate you from competitors and help support your firm’s positioning in the marketplace. Having top talent will help you attract more top talent. Not to mention that such a prosperous pool of subject matter expertise will help you cultivate more Visible Experts SM.
HINGE MARKETING | MONDAY, AUGUST 5, 2013
[Help] Developing Your Content Marketing Strategy
Here are some answers to help you get your content marketing strategy started down the right track. Your goal should be to demonstrate that you understand their situation and then to be genuinely helpful. This will help build trust. helpful insight can and should be communicated in many ways. It's a natural fit.
THE POINT | TUESDAY, FEBRUARY 18, 2014
[Help] How the Answer to One Question Can Tell You How to Market Your Technology
Social media can play a key role in that it helps spread the word about a particular solution or problem. One of the first questions I ask any prospective technology client is the following: “Imagine your product on a spectrum. Which end of the spectrum are you closer to?”. Where does your product fit on the spectrum?
DIGITAL VOICES | MONDAY, DECEMBER 10, 2012
[Help] The Holidays, Gingerbread Houses and Breadcrumbs in Website Navigation
At least, it can save your site visitors some frustration about re-finding information they saw on previous pages, and at best breadcrumbs will help with the overall user experience and increase the searchability of your website. I love the holidays. Still don’t know what I mean by breadcrumbs? Simplify (shorten) Breadcrumb Links.
CK'S B2B BLOG | TUESDAY, SEPTEMBER 14, 2010
[Help] B2B Mobile: 5 Questions Every Marketer Should Be Asking (And Answering)
In the B2C space there's a lot of buzz around mobile marketing, but in the B2B sector it's more likened to a whisper. Make not mistake, mobile is changing how (and where) business professionals communicate with one another and how (and why) they interact with B2B brands. Forecasts call for 5.8 desire to stay connected to their peers).
LEAD VIEWS | THURSDAY, JUNE 3, 2010
[Help] Marketing Automation 2.0 – When Sales Met Marketing!
solutions like LeadForce1 , can easily double up as a sales enablement tool because of their focus on visitor intent which not only reveals the needs and objectives of the prospect but also helps in customizing sales pitches and marketing campaigns around it. I recently came across IDC’s Sales Enablement presentation put together in 2009.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JULY 13, 2011
[Help] How Are Your Inside Sales Reps Using Your CRM?
It’s a tool designed to help you organize your business. It is in place to help you maintain the quality of your list. Have you ever been getting ready for work, a night out on the town or any other time sensitive event and the missing piece to your outfit is under a pile of junk? Prioritizing your homepage.
B2B LEAD GENERATION BLOG | MONDAY, DECEMBER 6, 2010
[Help] The New Marketing World: Conversations not Campaigns
In just a couple of days, I’ll be in Barcelona speaking at the Cisco Partner Velocity Conference. To say I’m looking forward to this opportunity is an understatement. I'm honored to be asked to share my insights with their channel partners from around the world. The timing of this event couldn't be better. Speak the language of the C-level.
EARNEST ABOUT B2B | MONDAY, MAY 18, 2015
[Help] Be ashamed, very ashamed: the power of behavioural psychology
Hopefully, our careful choice of words also helped in some way. How one carefully designed sign stopped the dumping. couple of months back, here at Earnest, it dawned on us we had a problem. Being located at the heart of the busy London metropolis is great. However, it also has some drawbacks. Half-eaten kebabs. Broken office furniture.
BIZNOLOGY | THURSDAY, MARCH 22, 2012
[Help] Additional On Site SEO Factors to Consider
This provides the search engines with valuable information and also helps for usability purposes. A URL that looks like this: [link] isn’t telling the search engines or website visitors anything about the page. (Photo credit: Wikipedia). Search engine optimization is a complex process that is ongoing. Internal Links. Image Tags.
B2B MEMES | TUESDAY, JANUARY 31, 2012
[Help] 5 Things I Learned from Self-Publishing
Armed with, say, Carla King’s excellent three articles on the topic in MediaShift , a helpful primer like Mark Coker’s Smashwords Style Guide , and just a dash of patience, even a motivated technophobe can overcome the modest hurdles involved. Apple’s iPad May Help Save Publishing, But Not This Way. Don’t count on making money.
INDUSTRIAL MARKETING TODAY | THURSDAY, DECEMBER 22, 2011
[Help] Top 10 Industrial Marketing Posts of 2011
How Relevant Marketing Content Helps B2B Branding. 7 Key Components of a Successful Lead Generation System. As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008.
MODERN B2B MARKETING | FRIDAY, JULY 29, 2011
[Help] 2011 Lead Management Optimization Survey shows less focus on branding, more on customers
The study, conducted in partnership with Sales and Marketing Executives International (SMEI) and Marketo, helps shed light on the role marketing plays in lead generation for sales by showing how marketing organizations are investing their time and money into efforts like lead scoring and nurturing, then relating this data to sales results.
B2B MARKETING TRACTION | THURSDAY, DECEMBER 6, 2012
[Help] Does Your Marketing Consultant Have Bench Strength?
Contact New Incite today – if we can’t help, we’ll make every effort to refer you to someone who can! Does your marketing consultant have the connections and network to make your projects happen cost-effectively, the right way, with “the right people on the bus”? Marketing Staffing consultant marketing outsourc
MARKETING ACTION | TUESDAY, JUNE 9, 2015
[Help] How to Use Surveys to Create Better Content
These tips will help even if you’ve got a huge list. This immediately punches a hole in your premise that you’re trying to help them. Did they help? Engagement is the secret sauce of digital marketing; every marketer wants more of it. There are a lot of ways to get traction for your content through external forces. Back to you.
FEARLESS COMPETITOR | FRIDAY, AUGUST 14, 2009
[Help] What’s Wrong with Tech? Taking a strategic approach to acquiring customers.
Recording an exciting new podcast on August 14th. What’s Wrong With Tech?. John Keenan has been the global head of sales for Oracle and sits on the board of directors for several software firms. This is part of the demand generation series with the Fearless Competitor. free). Subscribe in iTunes (Free).
HUBSPOT | THURSDAY, JUNE 12, 2014
[Help] Why You Can't Resist Clicking on This Article: The Clickbait Conundrum
To help you figure out which side of the clickbait debate you fall on, we put together this post -- hopefully, by giving you some background into the history, science, and ethics of clickbait, you can make a decision on how you''re going to create content for your company. Most people have the same experience with clickbait. content creatio
TRADESMEN INSIGHTS | WEDNESDAY, FEBRUARY 17, 2010
[Help] Don't Overlook The Power of Facebook For Driving B-to-B Applications
50 Power Twitter Tips to Help B-to-B Marketers Twitter: Steps to Insure Success Adding Social Icons Helps Drive E-mail Marketing Campaigns Whats Your Company Value Proposition? The study considered you a loyal user if you went to a site 4 or more times a week, and Facebook led the pack with 20% of all visitors. take my survey [link].
HINGE MARKETING | FRIDAY, JANUARY 9, 2015
[Help] Understanding Your B2B Website: 10 Key Terms to Know
So as your firm takes the next steps towards designing a new B2B website , it’s helpful to familiarize yourself with the key acronyms and terms that you will hear in conversations with your web development team. In professional services, over 80% of prospects will check out your website when considering engaging with a firm. Websites
SAZBEAN | FRIDAY, OCTOBER 22, 2010
[Help] Building Relationships by Commenting
Well formed opinions are more likely to be respected (even if people disagree) and can be helpful for your online reputation. Commenting on blogs, posts, videos, and others types of content is a great way to build relationships, not only with the content producers, but also others who see the content. Quality over Quantity. Be Respectful.
BIZNOLOGY | TUESDAY, MAY 21, 2013
[Help] Asking is essential in social media marketing
The first, most important, point I believe in Amanda Palmer’s TED talk has to do with asking for help, asking for what you want. What really caught my attention was the last segment, “ Amanda Palmer: How Do You Get People To Pay For Music? If you listen to the NPR segment or watch the video, you’ll hopefully get me, feel me.
HUBSPOT | TUESDAY, FEBRUARY 3, 2015
[Help] The 4 L's of a Successful Lead Generation Strategy
Lead scoring is a component of marketing automation software that helps prioritize your leads according to their levels of engagement with your inbound marketing content and ultimately help you figure out who is ready to buy. It can also help you identify what they are interested in if setup correctly. That day is now long gone.
HUBSPOT | MONDAY, JUNE 7, 2010
[Help] How to Generate Leads in 30 Days Using Inbound Marketing
The following is a guest blog post by Greg Digneo, founder of Cloud Marketing Labs , a marketing firm that helps business generate more sales leads using social media. In order to grow our audience, we would email our most helpful posts to friends and ask them to share it with their friends. Here is how we did it. First, it is cheaper.
MARKETING ACTION | MONDAY, JUNE 2, 2014
[Help] Persona: More Than A Movie
You can look to your own customers to help you, and take this proven series of seven steps: 1. For example, many companies create content for each stage in the buying process to first attract the buyer, then to help the buyer move to the next stage in their process, with additional content for the final decision-making stage. 6.
BLUE FOCUS MARKETING | MONDAY, OCTOBER 28, 2013
[Help] Announcing Winners of 2013 #Nifty50 Top Twitter Men Writers!
In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. John L.
HINGE MARKETING | MONDAY, JUNE 22, 2015
[Help] The State of Accounting Marketing: 2015 AAM Summit Wrap-Up
The question is no longer whether or not you should engage in content marketing, but how robust your content marketing program needs to be to help you keep up. 2. How Hinge Can Help. We help you make it a reality. And with this data fresh in hand, now is a particularly good time to pause and take stock. Talent is changing.
HUBSPOT | FRIDAY, JUNE 22, 2012
[Help] The Recipe for Long-Term Social Media Marketing Success
Keeping a schedule like this not only helps keep everyone informed -- it also helps keep people on track to meet their content creation goals if they know your social media success depends on it! On the higher end, nearly 15% spend more than 20 hours each week on social media. 58% reported lead generation was a benefit.
EMAGINE B2B BLOG | WEDNESDAY, DECEMBER 3, 2014
[Help] 7 Factors That Could Be Skewing Direct Traffic In Google Analytics
How have you used insights about your direct traffic user behavior to help your marketing efforts? The common definition of direct traffic is when visitors reach your website by typing in your website’s URL or having a page of your site bookmarked. Direct traffic, at least in Google Analytics, is often made up of a variety of things. So what?
THE ROI GUY | THURSDAY, APRIL 18, 2013
[Help] It Just Takes Longer. Your Sales Cycle in 2013?
Quantify the pain , helping to uncover new issues, prioritize opportunities and quantify the “cost of do nothing” Why Now? To help overcome this challenge, marketing and sales can work to improve engagements, content and tools in order to facilitate a quicker buying decision. For more information, click here.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, JULY 10, 2012
[Help] The Marketing Funnel Is Dead. Let's Have Dessert.
You need something to help decide what kinds of content to create, and the most logical tool is the content matrix that marketers already use to ensure they have content for all personas at all buying stages. Last week’s post on lead scoring attracted more positive attention than I expected. No, I don’t have any evidence for this either.
MODERN B2B MARKETING | WEDNESDAY, NOVEMBER 7, 2012
[Help] 4 Areas of Importance to Focus on When Creating a Customer Community
by Liz Courter Over the last year I have been busy learning about how a community can not only help with customer retention and satisfaction, but it can also help customers achieve personal and professional growth. This was made possible by our amazing customers who are innovative and as eager to learn as they are to help others.
WEBBIQUITY | MONDAY, AUGUST 19, 2013
[Help] Nine More Expert Guides to Local SEO
Local search guru David Mihm illustrates which local influences are increasing in importance, which are declining, which are emerging, and more in this helpful local search infographic. Local search rankings are vital to businesses that rely on drawing customers from within a radius of a few miles. What are the best ways to build local links?
MARKETING ACTION | MONDAY, JANUARY 12, 2015
[Help] 5 Warning Signs that You’re Working at a Dysfunctional Marketing Agency
There’s a fine line between “adorably wacky” and “hazardous to your health.” As someone who has been there, I’m here to help you recognize the signs – and to encourage you get professional help (whether it be a therapist or a career counselor) if you’re already working at a dysfunctional marketing agency. Hey, some people do. Agency
SALES INTELLIGENCE VIEW | TUESDAY, FEBRUARY 28, 2012
[Help] Pushy or Persistant: Is There a Difference When it Comes to Salespeople?
persistent salesperson truly believes they are adding value for the client so are HELPING the client by following up with ideas, reminders, etc. Attention and diligence CAN help keep the process going and bring it to a successful “yes.” If your follow up it not intrusive, it is persistance. ’ That directive stands.”
FEARLESS COMPETITOR | TUESDAY, MAY 17, 2011
[Help] The 140 Conference on Long Island
We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. Jeff Ogden. I’m one of the featured speakers at this social media conference today. My featured talk is at 12:45pm. I’d love to see you there. Here is the full list of speakers.