MARKETING ACTION | FRIDAY, MAY 16, 2014
[Help] 5 Technologies Content Marketers Shouldn’t Ignore
Improved customer experiences with your brand, because consistency helps prospects and customers better understand your company. As an added bonus, it also helps to ensure legal, regulatory consistency; that is, mitigating the chances someone uses words or terms that your company has been sued for in the past. How’d I do? Much better.
B2B MARKETING INSIDER | THURSDAY, APRIL 7, 2011
[Help] 4 Tips To Becoming A B2B Marketing Insider (and More)
Towards the end of my tenure at Bliss, with the help of mentor Elizabeth Sosnow , I began incorporating Twitter, Facebook, LinkedIn and SEO, as part of comprehensive PR and communications programs for clients. This will help you establish some authority and secure buy-in for programs. Want to become a B2B Marketing Insider? No, really.
SAVVY B2B MARKETING | THURSDAY, JANUARY 6, 2011
[Help] Looking backward to look forward
imagine this little ceremony would be helpful to anyone who interacts with other people, anyone who manages others, anyone who breathes. It's the beginning of the New Year and for many that means we get rid of a lot of clutter, things that aren't useful, things that didn't work. Whatever the occasion, each is privately written down on a leaf.
FATHOM | TUESDAY, NOVEMBER 26, 2013
[Help] Don’t Let Your Prospects Be Like the Relatives You Only Think About When You See Them
And, let’s be honest, you may have not thought of this relative since the last time you helped do the dishes together. It is also likely she has not thought of you, either. Importantly, it can help a prospect turn into a client when the time is right. You may be traveling to see family this Thanksgiving holiday. You – “So!
BIZNOLOGY | WEDNESDAY, MARCH 9, 2011
[Help] Which Google Do Your Customers Use? Which Facebook? Which Twitter?
But, in practice, most of the technologies, tools and toys we've have to play with haven't helped us deliver on that promise. Image by National Library NZ on The Commons via Flickr by Tim Peter. For years, technology providers have sold marketers on the notion of "one-to-one" marketing. Both figuratively, and more often than not, literally.
IT'S ALL ABOUT REVENUE | TUESDAY, JANUARY 17, 2012
[Help] Blogging Lessons from 317 Posts
One of the best ways to help explain innovations is to interview the innovators. You can get a lot more mileage by helping your readers understand the big stories that impact them, than by trying to make yourself the news. Include articles that help readers understand your segment. January: Think Far Out. Explain the News.
HUBSPOT | MONDAY, DECEMBER 9, 2013
[Help] 17 Pieces of Terrible, Awful, No Good, Very Bad Marketing Advice
Don''t waste your time chasing after shiny social media objects if it''s not going to be helpful for your business'' bottom line. 2) You only need to be on social media if your customers are on social media. Marketing automation is a great tool to help you solve email nurturing problems -- not all email problems. Don''t get me wrong.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, SEPTEMBER 16, 2012
[Help] Should Google govern global free speech?
Time after time, Google has been aggressive — and even unethical and illegal – in its pursuit of personal data that will help sell ads. I don’t have any answers. I’m not sure I even have the right questions at this point. ” Here are some issues I find absolutely fascinating: A single U.S. foreign policy. Tweet.
IT'S ALL ABOUT REVENUE | TUESDAY, NOVEMBER 5, 2013
[Help] 4 Lessons From Harley Davidson on Creating Tattoo Worthy Relationships
As a specialist in corporate positioning and media relations, he was asked to work with the then-struggling Harley-Davidson to help restore the company’s image and create demand for its motorcycles. Even if you don’t ride, or have an interest in motorcycles, you know the brand, and it’s synonymous with the machinery. Don’t do it!
ENGAGE | MONDAY, NOVEMBER 17, 2014
[Help] 5 Tips To Drive Member Engagement
Here are five of my takeaways from the event to help you get the most from your investment: Get stakeholder buy-in. Who could you partner with to help promote your next initiative? Content toolkits can help ensure your message remains consistent across all your channels. Big budgets aren’t everything. Create once and use again.
MARKETING INTERACTIONS | WEDNESDAY, DECEMBER 29, 2010
[Help] "Top of Mind" is B2B Marketing Schmaltz
Given just those 3 realities, how do you think your current messaging will help you stay top of mind? Sometimes I wonder if we ever stop and think about the marketing terms we use and what they really mean. Do we use them as excuses not to dig deeper into what will make our marketing more effective? Not in this market. fat or grease.
HUBSPOT | TUESDAY, OCTOBER 11, 2011
[Help] 8 Guaranteed Ways to Increase Social Media Reach
To help you get started, here are 8 guaranteed ways to expand your social media reach. And now that social media updates are included in search results, be sure you're also optimizing your tweets, Facebook posts, and LinkedIn company status updates with keywords appropriate for your business, which could help you get found in search. 2.
SAZBEAN | TUESDAY, DECEMBER 28, 2010
[Help] Best of 2010 – How-To: Setup Social Media Monitoring in HootSuite
We’re posting the best articles of the year to help you get 2011 off to the right start! 2010 in Review! original on social media monitoring posted September 13, 2010) A vitally important part of achieving success with social media is responding when someone does reach out to you. Check for the Mentions stream under your profile.
MODERN B2B MARKETING | MONDAY, OCTOBER 17, 2011
[Help] Identifying the Hottest Social Networks and Niche Sites for Your Target Audience
Niches To Note : iliketotallyloveit : Helps users discover new products and share favorites. Doing so will help you create a marketing strategy that catches more qualified leads for your sales funnel. by Maria Pergolino In the buyer driven atmosphere of 2011, B2B marketing can’t ignore social media. The comScore 2010 U.S.
BLUE FOCUS MARKETING | MONDAY, MAY 14, 2012
[Help] Small Businesses Online Marketing Efforts Surge in 2012 [Infographic]
This marks a significant jump, but the more telling statistic lies not in how many small business owners are using these platforms, but in how many actually think location-based services will help them. In 2010, only 2% of small business owners using location-based social media thought it helped them get the word out.
B2B MARKETING UNPLUGGED | WEDNESDAY, DECEMBER 10, 2014
[Help] A Mostly Good Holiday Read from Mitch Joel
It’s part self-help for laggards and part cheerleading for everything digital, especially if it’s made by Apple. Finally, A Marketing Book That Helps. A Review of Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends On It. In that sense, it’s a sequel to Six Pixels of Separation. Back to the book.
B2B MARKETING UNPLUGGED | MONDAY, AUGUST 25, 2014
[Help] Six Great (and brief) B2B Reads for Labour Day
Well the clever folks at Captora have made some brilliant content to help you explain your brilliant content. It’s helpfully included below. At some point this week, a few parents will discover the remains of the final school lunch from last June deep in the bottom of a backpack. Thus begins another academic year. Got channel?
B2B MARKETING TRACTION | THURSDAY, DECEMBER 20, 2012
[Help] Infographics – Why You Should Add this Tactic to Your B2B Marketing Plan
If you need help telling your story, in infographics or other media, please contact us at New Incite today. We are here to help you succeed! I’m very enamored with Infographics as a B2B Marketing tactic , and last week in my post 6 New Ideas for Your 2013 Marketing Plan I recommended this tactic (4. Let’s face it.
GREAT B2B MARKETING | WEDNESDAY, DECEMBER 8, 2010
[Help] Five Characteristics of a Good B2B Marketer by Christopher Ryan
Social media is a low-cost way of generating awareness and leads for B2B marketers. We need to help our clients establish and implement social media programs using such tools as blogs, LinkedIn, Twitter, etc. A business colleague asked me what we looked for when recruiting new teammates at Fusion Marketing Partners. Is numbers-focused.
LEAD VIEWS | WEDNESDAY, NOVEMBER 10, 2010
[Help] Why Every B2B Company Needs Sales Analytics
Structured data like company size, location, industry can be used to determine if the company is in the target segment or not and help you make a quick decision. With the pervasive growth of the internet and the digital information overload, one of the things that is likely to undergo transformation is the Selling process. Who are these guys.
TRADESMEN INSIGHTS | TUESDAY, NOVEMBER 12, 2013
[Help] Is Your B2B Blog Your Top Marketing Tool?
recently read a post by Heidi Cohen, How to Make Your B2B Blog Your Content Marketing Tool that outlines 10 steps that will help you get there. B2B Blogs Can Help Increase Marketing Efforts to the Professional Tradesman. B2B prospects tend to be well on their way through the buying process before they even identify a company.
VIDYARD | FRIDAY, JANUARY 17, 2014
[Help] 3 Secrets For Creating Share-Worthy Videos
Before posting anything you typically consider, is this interesting, helpful or cool? You’ll notice that a lot of popular content falls into a how-to category and is shared because it’s incredibly helpful. What was the last video you shared? million social shares. Does it make me look cool? Will my friends share this too?
CK'S B2B BLOG | THURSDAY, MARCH 18, 2010
[Help] B2Bs, The Purchasing Patterns of Your Buyers Are Dramatically Changing. Unless You No Longer Want Their Money, This Means That YOU Must Change, Too.
B2B marketers need to focus on increasing awareness and ensure that they're always at the ready to answer questions and help buyers make decisions, whether those questions are submitted via phone, through email or over social networks. tend to get a little bold in my advice. Why so delighted am I? What do these changes signal for B2Bs?
WRITING ON THE WEB | MONDAY, OCTOBER 18, 2010
[Help] What Drives Us? 4 Keys to Creating Compelling Content
The emotionally loaded signals are next processed in the prefrontal cortex , the home of working memory and cognitive capacities that help individuals choose courses of action that would satisfy the drives. think these four basic drives will help you write better content that fully engages readers. Lawrence and Nitin Noria. Digg this!
HUBSPOT | TUESDAY, FEBRUARY 21, 2012
[Help] How to Use Content to Drive Referrals and Upsell Customers
Consider these tactics to help you leverage your already cranking inbound marketing efforts to drive referrals and sell more to your existing customers. These documents can help existing customers use what they have better, or see the need for additional or more premium product or service purchases. What did they buy?
B2BBLOGGERS | THURSDAY, DECEMBER 16, 2010
[Help] The Ultimate Giving Tree #theblogtree | B2Bbloggers.com - B2B.
SYNECORE | THURSDAY, JUNE 19, 2014
[Help] Don't Hit Send! 5 Tips for an Effective Email Campaign
Also, avoid generic value propositions like, “We help companies increase their revenue by 100% in only six months.” As I mentioned right away, this is your chance to connect with your contact! Every company will tell you they know how to execute effective email marketing campaigns, it’s simple, right? We will give it another try next month.”.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, NOVEMBER 16, 2010
[Help] Eloqua10 Offers a Much-Improved Interface and Revenue Reporting
Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Neither change is revolutionary but both substantially improve the company’s competitive position within the crowded B2B marketing automation industry. Let’s start with the interface.
HUBSPOT | MONDAY, OCTOBER 28, 2013
[Help] What Are Psychographics? [FAQs]
These data points make up the demographics of your personas, help inform your marketing strategy, and paint a picture of who your buyers are. It’ll also help create a deeper connection with your target market. You probably know a lot about who buys from you. But there’s another component needed to really understand your buyer. Surveys.
IT'S ALL ABOUT REVENUE | MONDAY, JANUARY 26, 2015
[Help] 4 Ways to Differentiate Your Marketing Content
So as we enter another content-full year, I wanted to share some thoughts on how we are helping our clients differentiate their content storytelling: 1. It needs to be in the right voice, be relevant to popular culture, timely and something that people not only find helpful, but also enjoy. Follow Simon on Twitter @mrjonesinsf. Crazy?
KOMARKETING ASSOCIATES | THURSDAY, FEBRUARY 13, 2014
[Help] 15 of Our Favorite B2B Content Marketing Tips
Keeping an eye on metrics such as reach, sentiment, engagement, and conversions will help determine if your initiatives are on the right track. Setting KPIs before kicking off a content strategy will help determine if each piece of content being created is living up to expectations defined by these goals. 3. types of posts.
MARKETING ACTION | WEDNESDAY, APRIL 22, 2015
[Help] The Power of the Quiz in Marketing: 6 Lessons from The New York Times, BuzzFeed, and B2B Marketers
For more help on determining where a marketing quiz might fit into your marketing plan, take a look at our workbook: 4 Steps to Develop a Content Plan. This In 2014, digital marketers started hearing a lot about quizzes. Did you take BuzzFeed’s “What City Should You Actually Live In?” quiz when it was hot? But quizzes? Enter the quiz.
SYNECORE | SATURDAY, APRIL 18, 2015
[Help] The Importance of Brand Integrity in the Digital Age
The very next day, my wife received a phone call from a regional manager offering many apologies, along with a gift card, to help soften the memory of our negative experience. A few weeks back, I was involved in a minor dust up at a local bar. First, a little background…. We just checked in, so what are our drink options? Keepin’ It Real.
FEARLESS COMPETITOR | TUESDAY, NOVEMBER 8, 2011
[Help] 7 Ways to Take Your Webinars to the Next Level
Webinars are a key ingredient in your b2b lead generation and content marketing programs to help you find new customers. All with the goal of helping you find new customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Jim Burns.
ENGAGE | WEDNESDAY, APRIL 10, 2013
[Help] 3 Damn Good Reasons for B2B Marketers to Drink the Content Kool-Aid
Because he is educating you and in the process helping to build trust. This ain’t your grandfather’s media landscape. At least for marketers who want said life as marketers to continue. So, what’s the driving force behind it? Content marketing works. And here are 3 damn good reasons it does: 1. Content leads to sales.
HUBSPOT | TUESDAY, MARCH 15, 2011
[Help] The Future of Foursquare: Understanding Location-Based Marketing
This new version, he said, is all about recommendations and resurfacing user data to help improve serendipity for users. Foursquare would also be looking at new technologies like NFC that will help users checkin to locations more easily in the future. Crowley also elaborated on the recent launch of Foursquare's 3.0 version.
VERTICAL RESPONSE | WEDNESDAY, FEBRUARY 4, 2015
[Help] 8 Must-Dos for Pinning to Your Business Pinterest Account
Pinterest can help your business get discovered by millions looking to plan, buy and do almost anything. You’ll need to add some code to your website for this, but Pinterest has all the details to help you. 6. It’s no wonder more businesses are jumping on the Pinterest bandwagon. Cool right? business. All rights reserved.
SAVVY B2B MARKETING | WEDNESDAY, MARCH 21, 2012
[Help] Savvy Speaks: Handling Business Blog Comments: Spam, Trolls, and Crickets
If you help others, often they will be more than willing to help you out in return. Blog comments. Most business bloggers would simply like more of them, but be careful what you wish for. From spam to trolls to inappropriate backlinks, sometimes blog comments aren't everything they're cracked up to be. Heather. Wendy. Jamie.
IT'S ALL ABOUT REVENUE | WEDNESDAY, MAY 2, 2012
[Help] 6 Boards to Consider for Your Pinterest Brand Page
In the meantime, you can help your audience “pin” your content by using the Pinterest cloud component in the Eloqua AppCloud. by Jesse Noyes | Tweet this Pinterest is one of those sites where you log on for five minutes and end up staying for 45. Yet, Pinterest’s fast rise to fame and users has confused some marketers. Stumped?
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 4, 2011
[Help] The 10 Best Corporate Blogs in the World
The company solicited help from four scrapbook fanatics who demonstrate their love of crafting — and the tools they use — with this customer-generated content. My reaction to most company blogs: “Blah, Blah and Double Blah!. IBM, SAP and Oracle are examples of innovative and remarkable blogs. Think again. Starbucks.
CONNECT THE DOCS | TUESDAY, NOVEMBER 23, 2010
[Help] Killer Questions to Ask Before Starting a White Paper Project
Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers. Answering these questions will help refine your thoughts about the best audience and topic focus for the white paper. All this helps you decide what to put in and what to leave out.
HUBSPOT | TUESDAY, JANUARY 15, 2013
[Help] What You Can (and Should) Ask for on Your Landing Page Forms
Follow these steps to help you determine what information you can (and should be) asking for on your forms. And to help you do just that, you also need to eliminate any friction on your landing pages. Giving prospects the option to mention their biggest marketing challenge is incredibly helpful in informing future sales conversations.
ENGAGE | MONDAY, JUNE 20, 2011
[Help] 4 Ways to Kill Distractions and Get Things Done
Communications technology helps just as much as it gets in the way. People know where to find you and know they can always drop by for some help, advice, or guidance. I have been wanting to write this post for a while. But I haven’t had time. figured I’d do it eventually. But project deliverables got in the way. Go M.I.A.
FEARLESS COMPETITOR | WEDNESDAY, OCTOBER 5, 2011
[Help] The Made to Stick Success Model
Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. B2B Demand Generation | The Made to Stick Success Model. The New York Times best-seller, Made to Stick – contain a model on sticky ideas. Want to create compelling content? Paint a mental picture.
FEARLESS COMPETITOR | WEDNESDAY, JUNE 22, 2011
[Help] The Fearless Competitor to review the new book by Mike Stelzner – “Launch”
Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. Win a free copy of this great book. Details below. This is due to the remarkable popularity of this blog (Thank You!) and our past book reviews. How YOU can win this book!
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | MONDAY, OCTOBER 15, 2012
[Help] Finally! The True Secret to My Sales Success Revealed
That freed me up to listen intently to what they were saying and to look for ways I might be able to help. I owe it all to teenage angst. That's right. wanted to be popular and have a boyfriend. But it wasn't my natural style to be a big flirt. I'd much rather have been immersed in a good book. Fortunately, I found my salvation in. My secret?
SALES PROSPECTING PERSPECTIVES | MONDAY, JUNE 24, 2013
[Help] 3 Lessons Learned from Lost Inside Sales Clients
Slowing down does not make a client feel as though you are giving them what they are paying for and can make them rethink your work ethic when they are looking for help with their prospecting in the future. In my year at AG Salesworks, I have worked with four different clients for an extended period of time. Know your clients’ schedules.
FEARLESS COMPETITOR | TUESDAY, DECEMBER 16, 2014
[Help] Jeff Ogden of Find New Customers is one of the Top 50 Marketing Thought Leaders over 50
Need help with marketing? Just visit Find New Customers to sign up for your free 15 minute phone call. If we can help a company in Russia with marketing, we can help you too. This is why when I was in the hospital and I had lots of time to think, I said aloud “Why am I waiting for someone to help me? Holy Crap!
TRADESMEN INSIGHTS | WEDNESDAY, JULY 20, 2011
[Help] Google Plus and B-to-B Users – How To Get Started
These sparks of information help individuals to keep an eye on what is happening around a certain topic, but it also helps get messages out to those who want to read them. There are still bugs in the system, but for companies engaging in SEO, sparks could eventually help increase visibility. What it is. Prepare now.
BIZNOLOGY | TUESDAY, MARCH 13, 2012
[Help] In social media, you don’t need to outrun the bear
Image via Wikipedia. The best thing about social media marketing is that you don’t have to be the most popular, have the most followers, or be the most sophisticated, you just have to do a better job than all your direct competitors. Who is Mark? Steve starts putting on his tennis shoes. Mark says, “What are you doing? Well, no.
HUBSPOT | FRIDAY, OCTOBER 4, 2013
[Help] 8 Essential Steps to Get Your Nonprofit Ready for Giving Tuesday
This will help to determine what resources you''ll need to dedicate to the campaign. This will help to increase open and click-through rates, since the messaging will be highly targeted and relevant to your different audiences. The History of Giving Tuesday. After two days of getting, Timms wanted to encourage the country to give back.
WRITING ON THE WEB | WEDNESDAY, JANUARY 9, 2013
[Help] 2013: No Marketing Goals This Year, Just One Word
No goals for 2013. I’m not setting any marketing goals this year. Goals are bad. I am not kidding, and there’s research to prove it. This isn’t just me trying to avoid feelings of failure when I’m not seeing immediate results. Did this motivate employees? It motivated them to overcharge on a companywide basis. It worked.
TRADESMEN INSIGHTS | TUESDAY, SEPTEMBER 16, 2014
[Help] What Are You Doing to Drive Opted-in Emails?
So in order to get them to give up their email, we better come up with some interesting and helpful stuff that will make them want to be in our book for future gems. Write for people and search engines - Yes, your message is ultimately for people, but search engines help spread the word to others looking for similar information.
HUBSPOT | MONDAY, APRIL 22, 2013
[Help] 20 Enlightening Pearls of Wisdom From Marketing Experts [SlideShare]
Be authentic as a publisher and create content that helps you connect to everyone else. Start helping." - Zig Ziglar, Author of See You At The Top. Life is busy. Marketers are trying to stay on top of content creation , messaging, branding, budget, industry trends -- not to mention trying to find time for a personal life.
IT'S ALL ABOUT REVENUE | FRIDAY, MARCH 28, 2014
[Help] Marketing Lessons from Buzzfeed’s ”What City Should You Actually Live In?” Quiz
Because these small pieces of consumable content take less time, you are more likely to engage prospects—especially when they are still early in the buyer’s journey and and trying to understand how you can help. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Seth Lieberman , founder and CEO of SnapApp.
CMO ESSENTIALS | THURSDAY, APRIL 2, 2015
[Help] The Changing Role of Marketing in the Mobile Age
The main point, however, is that it has become way too easy for marketers to get distracted from their primary mission – to understand the customer at every point in their journey and help deliver the best, most relevant, experiences possible. There has never been a more exciting time to be an online consumer. But this is just half the story.
THE POINT | MONDAY, JANUARY 31, 2011
[Help] How One SaaS Company Doubled their Lead Volume from Paid Search
That was the issue faced by Navicure , a leading Internet-based (SaaS) medical claims clearinghouse that helps physician practices increase profitability through improved claims reimbursement and staff productivity. Navicure turned to their demand generation agency, Spear Marketing Group , for help. The results?
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 17, 2013
[Help] Lattice Engines Automates All Steps in Prospect Discovery
It''s particularly helpful that Lattice Engines supports both prospecting and customer management -- further reducing the need for multiple products, and further encouraging cooperation between marketing and sales departments. But the Internet has exponentially grown the amount of data available and made it easily accessible.
MODERN B2B MARKETING | TUESDAY, JULY 9, 2013
[Help] What’s on Your Marketing Bucket List?
Keeping a ‘bucket list’ or a transcribed record of things you’d like to accomplish before you ‘kick the bucket’ may help you focus and become accountable for achieving your lifelong goals. In the same fashion, a marketing bucket list can help you strive for seemingly ‘pie in the sky’ marketing goals. Modern Marketing
GREAT B2B MARKETING | WEDNESDAY, MARCH 18, 2015
[Help] How to Rejuvenate a Troubled B2B Brand
This is a step where you may benefit from outside help. Two months ago, I wrote an article titled The Economic Value of Your Company Brand. One of the points I made in the article is that you are sometimes better off if you are starting off with a clean branding slate. The first major category is where you change the name and everything else.
LOOPFUSE | MONDAY, OCTOBER 25, 2010
[Help] Looking forward: LoopFuse OneView v3.28 « Loopfuse Marketing.
Looking forward to gaining access to see how it will help my clients and prospects in their Lead Nurture and Sales activity. Looking forward: LoopFuse OneView v3.28 October 25th, 2010 by Roy Russo This coming weekend (Oct 30th), we will be releasing LoopFuse OneView v3.28. Monitor social networks, blogs, and websites in real-time.
MARKETING INTERACTIONS | TUESDAY, JULY 28, 2009
[Help] Genius is Bringing GURLs to the Social Party
With a tie to LinkedIn, your sales reps or marketing people can take a look at who they know from those companies and replay the website visits to ensure they can communicate in relevant ways to help relationships grow right from the start. But the GURLs change that. What I like is how easy Genius has made social media support.
IT'S ALL ABOUT REVENUE | MONDAY, AUGUST 1, 2011
[Help] 3 Lead Management Questions Sales will Ask Marketing
But this evolution can create some uncertainty, questions and challenges from your sales counterparts – even if they helped define it. If so, the days of “the leads suck” conversation is in the past. Now you’re onto “the leads still suck, but please give us more” conversation. Even a great lead management process will be questioned. Facebook.
BUSINESS GROWTH DEVELOPMENT | THURSDAY, APRIL 21, 2011
[Help] What is a CRM system really used for ?
Your CRM System Should Help You Build Relationships Businesses are complex things made up of different individuals, products and services, most of which may mean very little to most customers. If its not helping you do that, then its probably a liability. Relationships form when there’s an affinity between a group of people.
YOUR SALES MANAGEMENT GURU | WEDNESDAY, NOVEMBER 13, 2013
[Help] Advisory Boards
Client Advisory Boards and Business Advisory Boards can help provide better visibility for both those blind spots. This process not only helps the partner-company executive hold the management team accountable for results, but forces a situation in which the entire company team is accountable to the Business Advisory Board.
EMAGINE B2B BLOG | WEDNESDAY, NOVEMBER 19, 2014
[Help] 10 Commandments of Social Media For B2B
Utilizing an editorial calendar that has both a high level view of major events to promote for the year, as well as daily posts, helps everyone involved understand the plan for the week, month, and year. Organize – The easiest way to get overwhelmed and fall behind your social media goals is not taking the time to get organized. Social Medi
CRIMSON MARKETING | TUESDAY, SEPTEMBER 24, 2013
[Help] 8 Ways to Build Successful Business Relationships
Remember how much that helped you when it came time to study for a test? The key to success is knowing how to build and maintain relationships. We talk a lot about our customers, but it’s important to also not neglect your vendors, employees, and even your competitors! The key is to give, share and support, not just take or receive.
HUBSPOT | FRIDAY, DECEMBER 27, 2013
[Help] What Is Browser Cache? [FAQs]
The intent behind saving such data is to help with bandwidth. Let us know, and we may write up another FAQ piece to help explain! So you''ve just finished redesigning your home website. You''re excited, it looks great, and you''re patting yourself on the back. What the heck''s going on here? We''ve all heard this term before. Design
IT'S ALL ABOUT REVENUE | FRIDAY, FEBRUARY 6, 2015
[Help] Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance
Two ways to think about “see also” or a more dynamic and helpful experience is in the connecting the dots way I spoke about above and content hubs. The other thing that helps to use personas to drive strategy is to develop engagement scenarios. In what ways can this help or impede their progress. Do you have it?
FATHOM | WEDNESDAY, APRIL 16, 2014
[Help] Attribution for the Assist
If you have read any of my past blog posts, you might notice that I can’t help but use a sports reference every once in a while. My previous posts Google for the Assist and Turning Your Paid Search Campaigns into a Slam Dunk both look at the world of online marketing through the eyes of a sports fanatic. Find the Best Attribution Model.
HUBSPOT | TUESDAY, SEPTEMBER 23, 2014
[Help] Inspirational Tidbits & Takeaways From #INBOUND14 [SlideShare]
Well, we’re here to help! David Meerman Scott offered a solution helpful for any business: To adapt to the way consumers shop and buy. ” Always Be Helping is the new Always Be Closing, and you need a sales team and a sales process that reflects that shift. Okay, I’ll admit it. INBOUND can be overwhelming.
B2B MARKETING ONLINE | MONDAY, JANUARY 10, 2011
[Help] Top Tips on Email Marketing: Email is still a fantastic tool you just need to use it properly
I recently joined B2B Marketing at a time when we were launching our email preference service to give our members more control over the emails they were receiving. Recognising your customers’ and prospects’ communication needs is the first step to building a more intelligent email strategy. can download it here.
SAVVY B2B MARKETING | WEDNESDAY, FEBRUARY 17, 2010
[Help] B2B Content Marketing is More Than Content
About the author: Michele Linn is a B2B content strategist who helps companies create content and think through how their B2B prospects will consume it (from registration to promotion). There is one thing I am passionate about when it comes to B2B marketing: looking at your content from the perspective of your audience.
ENGAGE | THURSDAY, AUGUST 25, 2011
[Help] Mr. Editor, Tear Down This Wall
Maybe it’s time we stopped stacking bricks and started doing what’s necessary to help our publications and their readers navigate a world in which advertising and editorial coexist? Y ou know what word I hate? Advertorial. I’m not alone. My first reporting gig out of college was covering the use of technology in education. What do you think?
PWB MARKETING BLOG | MONDAY, JUNE 17, 2013
[Help] Image Sizes for Social Media Branding [Infographic]
The infographic will help you create the correct size images for your LinkedIn or Facebook cover photos, Google+ channel art or Twitter and YouTube header! A week ago when I logged in to a clients YouTube channel to upload some video, I noticed a prompt that made me grown. I was notified that the channel layout was about to change. Again.
HUBSPOT | TUESDAY, AUGUST 6, 2013
[Help] How to Make a Marketing Video: A Beginner's Guide [VIDEO]
To help explain why video is so crucial to your inbound marketing and give you tips for getting started with video today, my team at Wistia teamed up with our friends at HubSpot to film the video below. She loves being part of the marketing team at Wistia , where she helps people use video more effectively. Kind of meta, right?)
HUBSPOT | THURSDAY, MAY 10, 2012
[Help] The 6-Step SEO Audit Every Marketer Should Conduct
Note: If you're a HubSpot customer, you can use HubSpot's Pages tool -- an analytics report that automatically diagnoses and shows you how to fix SEO errors -- to help you with your SEO audit. We all know how important internal and inbound links are to helping people find your content online. Step 1: Check Your Meta Descriptions.
HUBSPOT | WEDNESDAY, FEBRUARY 2, 2011
[Help] How Do I Fix My Website Traffic Decrease?
Today, we’ll create a marketing plan to help us create a path forward to recover our traffic from organic and referral sources. While on-page optimization and a good internal linking system are helpful to having a quality page that ranks, ultimately you’ll need inbound links to your page to make it rank well.
SAZBEAN | MONDAY, MAY 9, 2011
[Help] Caution! What value message are you sending with Groupon?
If you are considering a new tactic, it may also be helpful to talk to other businesses who have used it to get insights into what worked and what didn’t. Social discounting sites like GroupOn , Living Social , Facebook deals, etc. are all the rage. Consumers love a great deal and businesses get more traffic. Win win, right? Maybe.
SALES INTELLIGENCE VIEW | TUESDAY, FEBRUARY 25, 2014
[Help] 3 Strategies You Need for Social Selling: The Non-Creepy Solution to Your Tedious Investigative Past
Discovering social insights will not only heat up your prospect pipeline, it will also help bridge the gap between forcing a product conversation and building customer rapport. Customer research used to be a time-consuming task for salespeople. If Relying on company news feeds to provide customer intelligence is so last year. GEEKVERGENCE.
SALES CHALLENGER | TUESDAY, APRIL 23, 2013
[Help] Measuring the ROI of Your CRM
These benefits can be largely subjective but ranged across business units to help with internal collaboration and visibility, sales process efficiency, and rep mobility. The deep integration of CRM with the sales process has led some executives to take CRM for granted. Such was the case when we took this question to four member organizations.
TRADESMEN INSIGHTS | TUESDAY, DECEMBER 18, 2012
[Help] Podcast: Manufacturers and Distributors – What Are You Doing to Stay Relevant? New Rules of Engagement
Tom’s company has two divisions: Industrial Market Information , a 25-year-old industrial products market research firm, helps customers map markets and identify potential within existing accounts and new territories, customer segments and product categories. Staying relevant to customers today has become much more complex. Enjoy.
HUBSPOT | TUESDAY, JUNE 10, 2014
[Help] Typography 101: Everything a Beginner Should Know
Learning the anatomy of a typeface will help you articulate why you do or don''t like a typeface instead of saying, “I don’t know, it just looks funny.” Not only does this help create a legible flow, but it helps the reader see what the most important points are. The little details do matter. certainly can''t.
FEARLESS COMPETITOR | THURSDAY, DECEMBER 8, 2011
[Help] The Problem with Kids: How Your Products and Services are Truly Perceived
Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. B2B Lead Generation | Why your products and services are like your kids. good friend and top sales expert just left his employer. asked him why he left. Want to crank up sales and profits in your company?
FEARLESS COMPETITOR | MONDAY, NOVEMBER 14, 2011
[Help] 16 Marketing Terms to Ban Today
Try cooperation , or help , or join. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. B2B Demand Generation | 16 Marketing Terms to Dump Now + Bonus. ” This means that companies are one-upping each other on content. They drive me nuts!
FEARLESS COMPETITOR | WEDNESDAY, JUNE 15, 2011
[Help] Flexibility is Key | Guest Post by Jeremy Sacco of BuyerZone
But leads today can come from many different sources, and adjusting your sales tactics for different types of lists can help you get the most value out your leads. Knowing if a certain prospects skew early or late can help you customize your pitches and offers. Find out more at [link]. Thanks Jeremy. Level of detail.
HUBSPOT | WEDNESDAY, JUNE 2, 2010
[Help] Outbound Marketing Agency Orders #IMU Shutdown
Please help us save IMU. I am sorry to announce that HubSpot has temporarily closed Inbound Marketing University after receiving a cease and desist letter earlier today. At this time, we are legally unable to say much about what is going on, but we will do our best keep the community informed.
BIZNOLOGY | TUESDAY, MAY 28, 2013
[Help] Learn to lower your social media inhibitions
Well, because I am trying to help you break down all your inhibitions, that’s why. I bet you are wondering why I am constantly begging you to stop being coy , a nice guy , putz , wimp , wuss , wall flower , git , used-car salesman , poseur , recluse , hermit , fool , daydreamer , or introvert when it comes to being online. Me too!
GROW - PRACTICAL MARKETING SOLUTIONS | SATURDAY, FEBRUARY 12, 2011
[Help] How will you be remembered on Facebook?
When you give him the watch that belonged to Grandpa Benzino, you help him look back down the family tree toward his roots. You can always want more of these, but having a few pictures of Grandpa around the house helps keep him alive to us. “Daddy, tell me about Grandpa.. “I’m reading the paper right now, Johnny.
B2B MEMES | MONDAY, DECEMBER 5, 2011
[Help] Doubling Down on Print, for Better or Worse
As a lover of bookstores, I’m happy for anything that might help preserve them. A nice specimen. Photo by Robert Burdock/Flickr. Over the weekend, New York Times reporter Julie Bosman described how book publishers have begun putting extra effort into making their print products more physically and esthetically engaging. What Killed Borders?
VIEWPOINT | TUESDAY, SEPTEMBER 17, 2013
[Help] Suit Up, Stand Up, Sign Up: A Sales Mantra
The website helps people find babysitters, nannies, childcare and senior home caregivers. Time is vitally important to the success of a salesperson—time to research prospects, time to hone the sales pitch, and time to communicate with potential clients. Here are some highlights from our conversation, which can be viewed in its entirety below.
KOMARKETING ASSOCIATES | THURSDAY, OCTOBER 9, 2014
[Help] How Does B2B Marketing Compare to B2C?
This focus on business instead of a person’s personality and what they like to do in their free time can help some B2B campaigns have a clearer approach, instead of trying to accommodate all facets of what makes up a whole person. While both types of marketing focus on targeting a specific persona or audience, the way we go about it can vary.
B2B MARKETING MENTOR | WEDNESDAY, DECEMBER 19, 2012
[Help] BIM + Project Management Software: The Next Generation of LEED Credit Tracking
Today, there are now software solutions designed specifically to help construction firms track their LEED credits. BIM Helps Plan for LEED Credits. Williams says that this kind of predictive modeling was an important factor in helping 98 percent of Webcor’s projects achieve LEED status. Source: Greengrade. Construction
MARKETING ACTION | TUESDAY, FEBRUARY 3, 2015
[Help] Tips and Tricks for Using Hashtags on Social Media Sites
And while hashtags do help with engagement on Facebook, they’re not used anywhere near as often as they are on Twitter. You can use hashtags on board descriptions, but most sources say it doesn’t help rankings much. Hashtag Help. Hashtags have become an integral part of social media. Network. Search by hashtag? Twitter. Up to 9.
B2BBLOGGERS | THURSDAY, MAY 20, 2010
[Help] What I Learned About B2B Social Media In Memphis
He listens for opportunities to help, ideas for content, conversations to join etc. Sure there are companies that are getting it, but for every one of those there are thousands still asking whether or not a blog would actually help there marketing. How can we help you Make Good Media? That’s right, LISTENING. Sign up.
FEARLESS COMPETITOR | TUESDAY, OCTOBER 25, 2011
[Help] Great Slide by Marketo on how the world has changed
Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. B2B Lead Generation | A Great View of the Changed World. “I follow your blog every day and have learnt so much” Katy, Rational Software. Jon Miller. loved its simplicity and clarity.
FEARLESS COMPETITOR | MONDAY, JUNE 7, 2010
[Help] Four Stages of Buying
Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation. How can salespeople win more often, despite tight budgets and well-educated buyers? One of the best ways it to change your view of what you’re doing. Actions. Content.
VIEWPOINT | FRIDAY, APRIL 13, 2012
[Help] PowerViews with Jeff Ernst: Marketing & Sales Must Work Together
He encourages sales teams to recognize that marketers do want to help them and notes, “You can’t do this alone.” ” A sales team wanting to scale should recognize that the marketing team is there to help and should share with them the insights along with what the sales conversations sound like. Stay Tuned
E-QUIP | TUESDAY, DECEMBER 23, 2014
[Help] Leaders Must Be Visible
As a leader, one of your highest priorities should be spending time helping other people be more effective. They spend too much time doing things that should be entrusted to others, and too little time helping develop staff capabilities to assume those responsibilities. They communicate primarily by email.
MARKETING ACTION | MONDAY, OCTOBER 6, 2014
[Help] 5 Email Key Performance Indicators You Should be Tracking
New customers: How many new customers did you your email marketing help generate? Again, measuring conversion will help you tie the dollars to the customer behaviors. Determining the key performance indicators (KPIs) that matter most to your business is an art as well as a science. What’s really important to your organization?