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  • HUBSPOT  |  FRIDAY, APRIL 24, 2015
    [Help] How Celebrities Market Themselves: Inside Jordin Sparks' Rebranding Campaign
    These teams help them with everything from publishing to their Instagram feeds to partnering with brands to coaching them on how to act during television appearances. Enter Bill Richards , VP Marketing at Sony Music Entertainment and the man leading a team of 12 to help manage Jordin Sparks' rebranding efforts. Remember her? The L.A.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, APRIL 5, 2016
    [Help] Emotional Sales Leadership
    Emotional Sales Leadership. I was recently interviewed on a podcast based in Europe around the topic of the importance of emotional leadership. The interviewer asked me a series of questions regarding the topic and why I felt it was a critical success factor for most organizations. HINT: Run an annual sales trip contest.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 15, 2011
    [Help] The Elevation Principal – Demystified
    Part two is industry experts who can help you – as your prospective customers trust them. It’s critical that you find the right people to help you. suggest every business compile a “ List of 20 &# – the 20 key people who can help your business. B2B Marketing |The Elevation Principle. Mari Smith.
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 7, 2013
    [Help] Steve Nicholls on Social Media as a Crucial Component for Success
    Also, LinkedIn’s reference check helps users search for references on a potential employee or employer. His background as a project manager, combined with his extensive experience in the business and technology industries, has given him the unique ability to help companies lay their own blueprint for social media success.
  • HUBSPOT  |  TUESDAY, JUNE 19, 2012
    [Help] Why You're Struggling to Measure the Value of Social Media
    HubSpot's Dan Zarrella has already done a lot of research on the science of social media timing to help give you a place from which to start your evaluation. Part of understanding social media's value is knowing who your social content is influencing, and who in your community is helping to amplify your reach. Think about it. link].
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 8, 2015
    [Help] Your Story is Not About You - Content Pros Podcast Episode 2 with Ann Handley
    What are you doing to help pull that story out and turn it into content? Ann Handley is the Chief Content Officer for MarketingProfs , a company that offers real-world education for modern marketers through training, best practices, research, and content. Two quotes from Ann stand out the most: “Our words are our ambassadors.
  • EARNEST ABOUT B2B  |  TUESDAY, JUNE 21, 2016
    [Help] Your invitation to Experiential Lab
    There are a lot of ways to do this, and lots of great businesses out there that can help you do it – you may just need a bit of inspiration to find the right ones. B2B events can no longer just be about putting a pop up banner in front of a table and expecting prospects to be lured in by the dead-eyed stare of your sales people.
  • HUBSPOT  |  FRIDAY, NOVEMBER 14, 2014
    [Help] 5 #GivingTuesday Tips: How to Empower Your Supporters to Fundraise for You
    Because there’s so much people can do to support a goal, it''s very helpful to provide some restrictions or guidelines. Suggesting a goal ($500 to $1000 is generally a good starting point) and end date (typically 30 days or less) can also help make it easier for your supporters to say “yes” and get started. No, of course not.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 3, 2014
    [Help] 7 Ways B2B Marketers Can Build a Rock Star Audience on Twitter
    His firm also develops and publishes social insights reports to help marketers better understand how their target audience engages on social media. Editor’s Note: Today’s post comes courtesy of Carter Hostelley , the Founder and CEO of Leadtail , a social strategy and insights firm. Musicians? Not so much. Make sense?
  • B2B MARKETING UNPLUGGED  |  TUESDAY, NOVEMBER 10, 2015
    [Help] Stop Apologizing, Start Measuring
    If you’re feeling the need to apologize for something (Christmas, is just a few weeks away, after all), Harvard Business Review published a good piece in September to help you figure out whether to apologize, how to do it and how to tell if what you’re about to do is going to have any benefit at all. I can also recommend this article from Inc.
  • SALES LEAD INSIGHTS  |  THURSDAY, MAY 12, 2011
    [Help] Revenue Performance Management: An interview with Jon Miller, VP Marketing and Co-founder of Marketo
    Marketo provides the tools, thought leadership, and best practices to change how Marketing and Sales work, and how they work together, to help companies adopt RPM and accelerate predictable revenue growth. The following two data points help to tell the story: 52% of Sales reps do not achieve their Sales goals ( CSO Insights 2010).
  • HUBSPOT  |  FRIDAY, JUNE 17, 2016
    [Help] 5 Psychological Concepts That'll Strengthen Your Social Media Strategy
    To help you devise a social media strategy that spans across multiple platforms, start by reading this handy guide on how the news feed algorithms work on Facebook, Twitter, and Instagram. 2) Neuroeconomics. To help, here's a great example from the folks at SXSW of how to tap into FOMO the right way: 5) Status Anxiety. Paul J.
  • HUBSPOT  |  MONDAY, MAY 5, 2014
    [Help] An Introductory Guide to Improving Your Local SEO
    For example, if you''re a local security company that is trying to attract new area businesses, create a helpful resource to get these businesses well-acquainted with your city. A map of local service providers or a calendar of city-wide events could both provide value for your persona and contain highly relevant on-page local signals.
  • INTEGRATED B2B  |  TUESDAY, FEBRUARY 19, 2013
    [Help] How to secure your B2B social media strategy
    Any company with a half decent B2B content strategy will be heavily reliant on social media channels to help get their stories out into the world. There’s a lot of online content to help, or find a course in your locality. This is a big mistake. Not all publicity is always good publicity, especially in B2B. Choose a platform.
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 30, 2012
    [Help] Brands Under Pressure: The Brand Lives in the Employees’ Voice
    Demanding audiences participating in the global bazaar of social media continue to pressure brands into reorienting their goals.  Consumers demand a higher level of engagement that affords them a fulfilling, relevant experience anchored by the same common denominator—authenticity.  For many brands, such an approach marks a major shift in mindset.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 9, 2014
    [Help] 10 Must-Attend Food and Beverage Conferences
    We will have all of the information you need to help you buckle up for a successful 2015!” Rated as one of the top 200 trade shows in the US by Tradeshow Week, Natural Products Expo West continues to help attendees reach their business goals.” ” Have you been to any of these conferences? Share in the comments.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Help] What You Can Do When Traditional Sales Advice Fails
    Plus, focusing on why you’re the best can actually harden naysayers’ perspectives, instead of helping them see the light. Sometimes, it only takes one counterintuitive suggestion to help someone see things in a new way. ” also helps your supporters to be better advocates. That advice seems to make sense.
  • WRITTENT  |  MONDAY, MARCH 3, 2014
    [Help] 14 Tools to Create Images for Your Blog Posts in Less than 5 Minutes
    It’s enough to help you scrape by, but does it help you visually communicate your brand’s goals or voice? It’s especially helpful if you’re trying to reduce the file size of a gorgeous custom pic you’ve created in Canva or elsewhere: It’s free, and you’re not required to create an account (or provide any other personal information).
  • ANNUITAS  |  TUESDAY, DECEMBER 16, 2014
    [Help] Three 2015 Marketing Predictions I Hope Are Terribly Wrong
    As 2014 comes to a close, we get to turn our sights to 2015 and prognosticate on what may be in store for those in B2B Marketing in the coming year. Prediction 1:  Marketers Will Continue to Struggle to Show the Value of Their Efforts and Investment. Only 13% of vendors that were reviewed passed the “B2B Customer Engagement Test” – Forrester.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 13, 2016
    [Help] The Dark Side of Email Deliverability
    We can help you to answer these questions. I have worked in the email marketing space, with at least an emphasis on deliverability, for just about 17 years. One of the most interesting parts of this space has been the evolution of the practice of deliverability over that time. This sender does a great job with deliverability. Email Marketin
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Help] Practical Advice From Rand Fishkin on 9 Common Marketing Problems
    Even if you don''t know Rand Fishkin by name, you probably have heard about some of the organizations he''s co-founded (Moz, Inbound.org) or seen his Whiteboard Friday lectures. Recently, Rand hosted an Ask Me Anything session on Inbound.org, and it was like a Whiteboard Friday on steroids. Pro Tip: Want to read Rand''s full answers on Inbound.org?
  • NUSPARK  |  TUESDAY, OCTOBER 13, 2015
    [Help] The Relationship between Social Influence and Customer Experience
    So when thinking about the influence your brand has in the marketplace, it may help to do a little self-evaluation first. Need some help developing social influence? Who influences you, and whom do you influence? For years there’s been talk about creating “brand advocates” with social media. So how do you develop social influence?
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 15, 2016
    [Help] The 2016 Complete Guide to List Segmentation
    The classic ‘Hot, Warm, Cold’ method is one that most professional marketers swear by because it allows you to segment your lists by level of interest in your products, services, or brand and helps keep an organized, clean contact database. In the modern market, a one size fits all marketing solution is no solution at all. Logic.
  • WRITTENT  |  WEDNESDAY, JANUARY 14, 2015
    [Help] 7 Tips on Finding the Best Freelance Writer for Your Blog
    writer in your own time zone isn’t crucial, but it’s certainly helpful for communication, or requesting a quick turn-around on content. They draw from this to help you meet your strategy and goals. You’ve decided to make the leap, and use a  freelance writer for your marketing copywriting. Ensure Research Aptitude.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 11, 2014
    [Help] Funny Business: The Best Digital Marketing Humor, 2014 Edition
    What are you laughing at? If the answer is “nothing,” then you need to read this post! Humor can be a highly effective element in marketing campaigns, whether the goal is get people laughing at our competitors, at themselves, or even at us. The Most Epic Safety Video Ever Made by Air New Zealand. Dirt Devil-The Exorcist. Really.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Help] 12 Suggested Security and Privacy Guidelines for Social Media
    There then helpfully followed a number of good suggestions to which I added my own: “Don’t forget to include security/privacy guidelines,” … Continue Reading 12 Suggested Security and Privacy Guidelines for Social Media by Christopher Budd - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource.
  • SYNECORE  |  SATURDAY, DECEMBER 29, 2012
    [Help] The Best Branded Content of the Year: 2012
    Clearly, the company has enlisted the help of a few brand journalists to produce high quality and engaging content for their audience. Though the time has come to say goodbye to 2012, in the New Year we will find ourselves saying hello to a new era of advertising. 2012 will be remembered as the year that content became king. Time will tell!
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 21, 2013
    [Help] Marketing And The Internet Of Things
    So here I will provide a few resources I have found to help explain the “Internet of Things” and to provide ideas on the impact it will have on our future. Talk about Big Data! Did you know there are already almost twice as many “things” connected on the internet than people? The Internet of Things and Marketing. Photo Source.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 12, 2011
    [Help] 4 Conversation Starters for Selling Marketing Automation to the CEO
    So we provided four conversation starters to help convince your CEO to make an investment in marketing automation. 1.     “Instead of using fluffy measurements, we’ll be able to consistently and measurably move prospects from the top of the funnel to a closed deal.”. What nagging fear fills the chief with dread? CEOs love accountability.
  • 6SENSE  |  FRIDAY, OCTOBER 30, 2015
    [Help] The Zombie Lead Apocalypse
    We’re also big on helping our customers make the most of their marketing stack and existing database. By connecting the data in your marketing stack with 3rd-party intent data, a predictive intelligence solution can help you look beyond your own walls for signs of life (or interest) across the B2B web. Happy hunting! Contact us.
  • HUBSPOT  |  FRIDAY, OCTOBER 19, 2012
    [Help] The Business Blogger's Ultimate Guide to Mastering Lead Generation
    The beauty of end-of-post CTA buttons is that they help you leverage the reader's interest in that very topic -- or a related one. Anchor text links to landing pages can be a great way to sprinkle a little lead gen fairy dust into the actual copy of your blog post -- and at the same time, help you to optimize your landing pages for search!
  • WRITTENT  |  WEDNESDAY, MARCH 23, 2016
    [Help] 107+ Blog Post Ideas for a Rocket Start
    This post is a great choice – easy to write, helpful and entertaining. This also helps to make friends and build relationships. Books, magazines, web resources – if they’ve helped you in any way at all, your clients will probably find the information useful too. Help your readers catch up on what’s new. List Post.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, DECEMBER 5, 2012
    [Help] Five Top 2013 Trends for Small Business Social Media Engagement Using Content Marketing
    Her knowledge of business strategy, passion for creative expression, and marketing technology helps businesses achieve the remarkable. With 2013 right around the corner, it’s time to start looking at the social media marketing trends likely to take center stage in the coming year. Find this post interesting?
  • VIEWPOINT  |  TUESDAY, DECEMBER 17, 2013
    [Help] B2B Prospecting Data Just Keeps Getting Better
    Imagine what marketers could do with a treasure trove of data elements like these to help identify high-potential prospects. The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. Stevens.
  • SYNECORE  |  THURSDAY, AUGUST 7, 2014
    [Help] Multiple Channels, One Marketing Strategy
    Here are a few tips to help you embrace this methodology. In this modern digital age, it has become obvious to most brands, the crucialness of leveraging a range of various online channels in order to attract their target audience. However, merely knowing that it is important to do this isn’t enough to be truly effective in implementation.
  • BUZZSUMO  |  MONDAY, DECEMBER 21, 2015
    [Help] 50 Things We Learnt About Content Marketing This Year
    We are still in the early stages ourselves of using buyer personas but we have found that even a simple table such as the one below can help us create more focused content. It is therefore more helpful to look at medians rather than averages. Hopefully the content marketing lessons we have learnt this year will help you in 2016.
  • BIZNOLOGY  |  TUESDAY, MAY 19, 2015
    [Help] Search isn’t about search anymore, it’s about social
    Be nice, be generous, be useful, be helpful, and make sure you tailor-fit your post to their site and their needs. Search will never be the same as it was as recently as a few years ago. Google is severely penalizing sites that are buying links or are invested in private blog networks. Instead of only producing one very expensive. Do it!
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 27, 2014
    [Help] What Reporting Metrics Do You Use to Measure Your Inside Sales Team?
    Opportunity Conversion Rate will help to determine how many conversations they are converting to opportunities. Editor''s Note: The following is an excerpt of a chapter from our recently published eBook, The Ultimate Inside Sales Prospecting and Management Success eBook. Quality connects and conversations signify progress. Phone Skills.
  • KOMARKETING ASSOCIATES  |  FRIDAY, MARCH 15, 2013
    [Help] #SMX West 2013: Top Tips, Tools & Takeaways
    Create real metrics that will drive you to take actions that help your business. Grady Burnett of Facebook made the point that Facebook wants to help people find businesses, restaurants, and places they might be interested in. That was a long post and I hope these takeaways from SMX are helpful. Top SMX West Tips. Yikes! Get it.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 2, 2011
    [Help] My Stolen Car, A Sleazy Salesman and 5 Marketing Lessons for Business Owners
    Almost exactly a year ago, Chris Brogan wrote “ Dear Car Dealerships: Stop Sucking &# where he ranted about dealer websites and gave some free advice to help them connect better with their customers. I’m not sure they got the message. How can I help you today?&#. Two weeks ago my wife’s car was stolen. No Mercy.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 19, 2012
    [Help] 10 SEO measurements every marketer should know
    Do these 10 measurements help you see how SEO builds your business online? Photo credit: Danard Vincente. “If you don’t know where you’re going, you’ll probably end up someplace else,” said Laurence Peter. The reasons why are simple. 46% click on the website in the first position on first page. Source: SEOBook ).
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 23, 2014
    [Help] 3 Advocate Marketing Takeaways From The Bammie Awards
    Sometimes we ask time-consuming things from our Advocates and even though they want to help they might be in the middle of a particularly busy time at work. by Heather Foeh | Tweet this One of my very favorite things I enjoy about my role as head of customer culture for Oracle Eloqua’s customers is working on our Markie Awards each year.
  • RADIUS  |  WEDNESDAY, FEBRUARY 24, 2016
    [Help] How Radius Injects Marketing & Sales Alignment into our Annual Sales Kickoff
    Radius partnered with All Stars Helping Kids to make school supply bags for Alpha Public Schools. To start the fiscal year right, we hosted our annual Sales Kickoff (SKO). The theme of the three day Kickoff was “Together…” which resonated throughout every presentation. Yin and Yang, Sales and Marketing. Alignment Post SKO.
  • HUBSPOT  |  FRIDAY, JULY 20, 2012
    [Help] Facebook Radically Changes 'Reach' Metric: How You Were Affected
    If you have a big mobile audience, their inclusion in the new Reach numbers should help your score. Do you think this will help your Reach numbers, or hurt them? Have you checked out your Facebook Insights lately? Did you notice that your 'Reach' number was a little out of whack? Did you freak out? How Facebook Calculates Reach (Now).
  • PUREB2B  |  TUESDAY, APRIL 26, 2016
    [Help] A Complete Guide to Social Media-Based Lead Generation for IT and Software Companies
    The World Wide Web is full of people who are looking for helpful content to consume. Your content needs to echo the interests of your desired market, and knowing who they are will help you develop relevant, funny, and, top quality material. LinkedIn’s connection hierarchy helps keep the platform exclusive and professional.
  • LEANDATA  |  THURSDAY, NOVEMBER 19, 2015
    [Help] How InsightSquared Uses LeanData
    So it’s never been clear to me if he truly appreciates just how ubiquitous the term “Moneyball” has become as a cultural reference point for trying to help explain things that are completely unrelated to baseball or even sports. People understand it has something to do with using data to help businesses get an edge on the competition.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Help] The 3 Things I Learned From My Marketing VP: Vision, Strategy, Message
    In my one month directly reporting to our VP of Marketing, I have learned three important lessons that can help entry-level marketers take their careers to the next level. Meet with different stakeholders to find out what their pain points are and determine how you can help them. Yes, in my head whales frolic. Do You Have a Vision?
  • FATHOM  |  TUESDAY, MARCH 10, 2015
    [Help] 6 Benefits of Outsourcing Your Digital Marketing to a Local Agency
    The 6 benefits below can help you determine if outsourcing is ideal for your needs: You get a team of experts, not one jack-of-all trades. These connections help them know when a big and important change is coming. You’re paying for results, not just effort. They’ve been there and done that. The key is trust and communication.
  • GREAT B2B MARKETING  |  WEDNESDAY, OCTOBER 19, 2011
    [Help] Intentional Marketing Beats I’ll Try Marketing
    Most of the time, when I ask a marketing manger to do something, I get an answer like the following: I’ll try to find you the information you need to make this campaign work. I’ll try to generate some leads. I’ll try to help the sales force make their sales targets. You get the picture.  The common thread is the use of the word “try”. 
  • HUBSPOT  |  THURSDAY, OCTOBER 24, 2013
    [Help] The Complete Checklist for Creating Compelling Calls-to-Action
    To help demonstrate the anatomy of a well-crafted CTA, we''re going to pick apart the primary CTA we recently featured in a blog post about the biggest problem in your PR. 1) Use actionable language. These contrasting elements were strategically chosen to help our readers notice this CTA. 7) Make the button look clickable. client call.
  • HUBSPOT  |  TUESDAY, JUNE 4, 2013
    [Help] How One Young Professional Deals With Ageism
    In a nutshell, I help to manage our relationships with marketing and PR firms who choose to use HubSpot software for themselves, and also their customers. found the part of that job I loved the most was helping people come to important conclusions through my guidance. Me: Do you ever find that''s helpful though? Me: Hey Jessica!
  • BIZNOLOGY  |  FRIDAY, APRIL 5, 2013
    [Help] The secret of radical innovation starts with roadside bathrooms
    Innovations in these touch points will help differentiate you from your competitors and give your customers more reasons to buy from you. Credit: Seth1492. What does innovation look like? Is innovation something that only big companies like Apple and Google can do? Absolutely not! Every organization can be innovative. Want to see innovation?
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, SEPTEMBER 15, 2012
    [Help] The Last Minute Guide to Dreamforce
    The Dreamforce app for mobile will help keep track of your agenda. The Yelp app will help you find a quick coffee or a bite to eat. And note-taking apps like Evernote will help you keep track of your thoughts. 4. by Jesse Noyes | Tweet this The other day a friend of mine gave me a call. “I decided to go to Dreamforce,” he said.
  • HUBSPOT  |  SUNDAY, JANUARY 5, 2014
    [Help] 2014 Marketing Resolutions, the 30-Day Blog Challenge, and More in HubSpot Content This Week
    Unfortunately, we can''t help you with the former. To help you out, we''ve compiled these 8 sources of tweet-worthy content that you can use to give your Twitter presence a boost. I hate to break it to you, my fellow merrymaking marketers, but. the party is over. Marketing Resolutions to Start the New Year Right. What Should I Tweet?
  • HUBSPOT  |  THURSDAY, JULY 30, 2015
    [Help] How to Write an Author Bio That Doesn't Suck
    Here’s how Matt Southern created a bio that focuses on him, while also focusing on the reader: By explaining that he is in a position to help businesses, his bio serves as a nod to his readership. Peep Laja of ConversionXL does this really well: Notice that final line: “Peep can help your company grow via his conversion optimization agency.”.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 1, 2014
    [Help] 3 Real-Life Examples of Incredibly Successful A/B Tests
    Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. We’re here to help. A/B testing So, what’s the recipe for high-impact success? Truthfully, there is no one-size-fits-all recipe. Electronic Arts. Their Goal: Increase Revenue.
  • MARKETRI  |  TUESDAY, AUGUST 28, 2012
    [Help] Nine Habits of Highly Engaging Content Marketers
    That said, we at Marketri are also on the other side of the fence, creating content for both our own firm and our clients' Being both a producer and consumer of content helps us stay connected with the elements others find interesting too. Step one, in addition to helping develop ideas for great topics, also may lead you to new keywords.
  • HALEY MARKETING  |  FRIDAY, OCTOBER 23, 2015
    [Help] The Boy(s) Who Cried “0/10 – Would Not Recommend”
    No underhanded paid-for reviews, no sneaky purchased testimonials – just real, honest feedback shared to your website, review sites, and social media pages that helps protect your online reputation and position you as the stellar staffing service you are. We live in a society where pretty much anything can be bought and sold.
  • THE FORWARD OBSERVER  |  TUESDAY, FEBRUARY 10, 2015
    [Help] The Best Marketing Podcasts for Marketers Who Want To Be CEO
    Listening to these marketing podcasts will help. Do you want to keep up with the smartest thinking in the quickly-changing field of marketing? In a recent Forbes article " Are Today''s Marketers Tomorrow''s CEOs? ," Kimberly A. However, nearly every CMO these days has had to learn the new rules of modern marketing on the the job. For now.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Help] How to Meet an Event Speaker Without Making a Fool of Yourself
    Here are some tips to help you introduce yourself while looking calm, cool, and collected. In the meantime, I''m looking forward to more helpful content from you. Remembering these do''s and don''ts can help you stay cool when meeting a famous speaker, and will hopefully help you leave a good impression on them, too.
  • HUBSPOT  |  TUESDAY, JULY 7, 2015
    [Help] The Key to Growing Your Audience: Partner With Subject Matter Experts
    Then once you’ve completed a project, an SME can also play an important role in helping spread the news about it with his or her social media followers. Being able to ask spontaneous questions or ask an interviewee to elaborate on a statement can help ensure the discussion is a meaningful one. Content Marketing
  • THE POINT  |  WEDNESDAY, JUNE 20, 2012
    [Help] Top 10 Tips for Better Email Templates
    Use accent colors to highlight the call to action and to help direct the viewer’s eye around the email. The success of an email campaign depends on a number of variables, chief amongst them the quality of your list and the attractiveness of the offer. Keep graphics to a minimum. Use sidebars. Design your headline as HTML, never text as image.
  • VERTICAL RESPONSE  |  MONDAY, JULY 22, 2013
    [Help] You Had Me at Hello – 5 Types of Subject Lines to Engage Your Audience
    How-to : By providing helpful and useful content to your subscribers, you provide them a great service and benefit. In the movie Jerry Maguire,  Jerry expressed his love in a long-winded speech to Dorothy and her reply was the simple phrase: “You had me at hello.” Our example is from Piperlime, a division of retail giant, Gap Inc.
  • HUBSPOT  |  THURSDAY, JULY 5, 2012
    [Help] Brand Logos: The Good, the Bad, and the Ugly
    Even better, KFC launched its new logo with the help of a HubSpot customer, Synergy Events , who constructed the logo from 65,000 1-foot-square tiles laid out in the Mojave desert, which can be seen from space. Setting up a focus group can help companies view things from their customers; perspective and make more educated decisions.
  • FATHOM  |  FRIDAY, SEPTEMBER 11, 2015
    [Help] 6 Content Marketing Statistics that Prove the Effectiveness of a Documented Content/Social Strategy
    Having a documented content marketing strategy helps increase effectiveness in all areas of content marketing. Learn more about the importance of content strategies in our upcoming webinar – Social Repair, Content Replace: How Fathom Helped Safelite AutoGlass Create a Documented Content & Social Strategy to Shatter Their Goals.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, AUGUST 29, 2013
    [Help] The Fastest Way to Learn How To Sell
    Doing this helps them find gaps in their own learning too. Here''s a simple, but highly effective sales strategy with a big payback for you. The first time I ever did it was very early in my career. Aargh! wasn''t ready for that. didn’t know much about the other vendors, but I knew we needed to win. studied how they stacked up against us.
  • B2B SEO  |  THURSDAY, SEPTEMBER 25, 2008
    [Help] Copywriting tips for B2B SEO
    Here are ten tips to help you succeed. B2B copywriting is tough stuff. Instead of, “Wipes clean with a damp cloth,” you may find yourself trying to simultaneously explain and extol the virtues of some complex mechanical system while being creative and persuasive at the same time. Copywriting for B2B SEO is even tougher. Watch the [.].
  • VIDYARD  |  TUESDAY, DECEMBER 1, 2015
    [Help] Aligning your Video Strategy to the Buyer Journey
    Integrating viewership data captured in Vidyard into your lead scoring and lead nurturing programs in Marketing Automation will help you prioritize and progress your hot leads faster. Travelling as much as I do for work can be tough on my family. They usually don’t take too much interest in my trips. Thanks Vidyard. Above the Funnel.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 14, 2007
    [Help] Blogger: Redirecting
    Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 GooglePush-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected?
  • HINGE MARKETING  |  MONDAY, AUGUST 5, 2013
    [Help] Developing Your Content Marketing Strategy
    Here are some answers to help you get your content marketing strategy started down the right track. Your goal should be to demonstrate that you understand their situation and then to be genuinely helpful. This will help build trust. helpful insight can and should be communicated in many ways. It's a natural fit.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Help] How to Launch Fresh, Fun and Fantastic Sales Training for Millennials
    Beware that some of these peers may not be well-versed on company strategy, so stay tuned with and help grow the influential, leadership types. Sales Prospecting Perspectives is pleased to bring you a guest post from Josiane Feigon , President of TeleSmart. The challenge of ramping them up and transferring knowledge is big.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 9, 2015
    [Help] 7 Personality Traits of Top Salespeople – from the Harvard Business Review
    As opposed to establishing themselves as the focal point of the purchase decision, top salespeople position the team (presales technical engineers, consulting, and management) that will help them win the account as the centerpiece. 2. This is one of our most popular posts ever so I want to bring it back. Modesty. Conscientiousness. Curiosity.
  • CMO ESSENTIALS  |  WEDNESDAY, APRIL 22, 2015
    [Help] How to Tell When a Senior Marketing Manager is Ready to Make the Move to VP
    We recommend looking for a few key traits that will help you tell if your internal candidate is ready to take the plunge to the exciting world of executive responsibility: They’re Still Looking to Learn. So you need to fill a vacancy in your executive marketing team. What do you do? encounter companies facing this problem on a weekly basis.
  • STORIES THAT SELL  |  TUESDAY, JANUARY 8, 2013
    [Help] Customer Videos 101: How to Score a Killer Sound Bite
    Your Prep Work: Before conducting an interview, write out open-ended questions that help draw out the customer’s story. People seem SO articulate on television, right? News flash: We’re not including Honey Boo Boo here.) In fact, they keep us on the edge of our seats with their riveting sound bites. Not to mention patience.
  • WEBBIQUITY  |  MONDAY, JUNE 25, 2012
    [Help] How Social Media, Content Transform Marketing from Expense to Investment
    But if the user is consistent, helpful, and engaging, it’s virtually inevitable that the following will grow over time. online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. Photo credit: DIY Marketers. The major search engines also seem to give blogs more respect over time.
  • PWB MARKETING BLOG  |  FRIDAY, AUGUST 5, 2011
    [Help] Top Trends In Digital Marketing [Graphs]
    Online videos can also help with SEO efforts. Top Trends In Digital Marketing. With so many marketing channels available today, it can be challenging to understand the benefits, downsides, and quirks of them all. It seems like every month there is a new trend – what’s hot today is not tomorrow. Then choose the right medium. Paid Search.
  • HINGE MARKETING  |  THURSDAY, JANUARY 14, 2016
    [Help] 6 Important LinkedIn Company Page Strategy Tips
    Content that you can share with your audiences that will help you meet their needs include: Case studies. Visit the LinkedIn Developers page for help building the perfect button to gain more LinkedIn followers from your website. How Hinge Can Help. Build your brand. Recruit new talent. Engage with your audiences. White papers.
  • HUBSPOT  |  MONDAY, JANUARY 30, 2012
    [Help] The Rockstar You Need to Hire to Manage Your Blog
    So we thought it would be helpful to share the qualities to look for when hiring a blogger for your company -- whether freelance, part time, contract, or full time. Your blogger must excel at explaining complex concepts through short form content, and be clear and concise so your audience finds the content helpful. Writing Ability.
  • HUBSPOT  |  FRIDAY, AUGUST 24, 2012
    [Help] 12 Simple Ways Marketers Can Humanize Their Brand
    In an inbound marketing age where businesses are expected to get to know their target audience, develop personas, maintain an active social media presence, and be genuinely helpful to their leads and customers, it seems like there's room to develop a relationship between companies and consumers beyond just the transactional. Speak. Clearly.
  • CMO ESSENTIALS  |  THURSDAY, AUGUST 6, 2015
    [Help] 4 Reasons to Attend Content Marketing World 2015
    We would love to learn more about your content marketing goals and explore how our data, insights, and content can help you achieve them. Content Marketing World 2015 (#CMWorld) is just 5 weeks away and there’s no time like the present to make sure you’re registered for this amazing event. Still waffling on whether you should attend?
  • ANNUITAS  |  TUESDAY, MARCH 11, 2014
    [Help] The Rise of the Marketing Technologist Part 2: Who Owns The Marketing Technology Stack?
    Marketing clearly needs help managing the technology stack, and needs to turn to the groups within their organization that have the most experience with large-scale technology deployments. Last week we discussed the aftermath of Gartner’s prediction that the CMO will spend more on technology than IT by the year 2017. So what is the answer?
  • MARKETING ACTION  |  THURSDAY, APRIL 10, 2014
    [Help] 5 Ways of Ensuring Real ROI in Social Media
    Respond quickly to concerns and questions, so that your prospects feel heard, and make it a point to educate your followers (via helpful articles and sit-downs with industry experts), so people see you as a real resource (versus a soulless corporation). 2.      Treat social like any other marketing vehicle. At the end of the day.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 22, 2013
    [Help] How Marketing Made Simple TV boosted the career of Jeff Ogden of Find New Customers
    Can you please help me ?” Buffer Marketing Made Simple TV – the online TV I created and host – has been a truly awesome experience that has benefited me tremendously. First and foremost, Marketing Made Simple TV  introduced me to a world-class set of luminaries. After all, who has a list of people like this? Mac McConnell. 
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 12, 2015
    [Help] Top 10 Reasons NOT to talk to Find New Customers
    Find New Customers helps companies not experiencing these 10 reasons to rapidly grow revenue by transforming how they attract, engage and win new customers. The B2B lead generation consultancy, Find New Customers is not for everyone. We tried to think up some reasons why it’s not for you. And we wanted to have some fun with it too.
  • HUBSPOT  |  FRIDAY, APRIL 20, 2012
    [Help] 32 White Hat Ways to Build Inbound Links
    Resource lists are both great link bait, and helpful content for your readers. This can help reach thousands of other related sites that, in a press release about just your company, may not have linked to your site. 31) Help another webmaster fix an error on their site. Get Your Blog On. 1) Maintain a steady blog.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, DECEMBER 19, 2013
    [Help] Technology's Impact on the Evolution of Sales: Featuring Matt Fitts
    However, I knew that a sales rep on my client’s team was fairly tech savvy and had done some troubleshooting before, so I reached out to him asking for help. This blog post is part three of a series of video blogs about the impact of technology on sales. Within 5 minutes he had shown me how to set up everything perfectly!
  • THE EFFECTIVE MARKETER  |  MONDAY, MAY 25, 2009
    [Help] Webinar Presentations That Suck « The Effective Marketer
    All that public speaking help that is out there can’t help you if your slides suck. That means you really don’t know much about public speaking because your slides are supposed to help you deliver the message! Use a moderator when possible : unless you are a great speaker, the presence of a moderator can really help.
  • HUBSPOT  |  FRIDAY, AUGUST 29, 2014
    [Help] Conference Attendees: How to Get the Most Bang for Your Buck
    Having a high-level goal will help you figure out what to do at the conference to get the most bang for your buck. Want to know the best way to waste your company’s time and money? Go to a conference without having any goals. No, seriously. For example, I once attended a conference where my goal was simply to learn. Events networking
  • FATHOM  |  MONDAY, JUNE 9, 2014
    [Help] Why All Marketing Is Digital Marketing
    And it’s OK that Fathom’s website talks about digital marketing, because that is how people who need marketing help (i.e., In homage to Senator John McCain’s 2008 presidential run , we are all digital marketers now. We are also all marketers in a digital era, which makes me want to use the word digital less. All the time.
  • HUBSPOT  |  TUESDAY, OCTOBER 6, 2015
    [Help] 10 Tips to Fight Credit Card Fraud
    New technology is regularly put in place to help ecommerce companies weed out the fraudulent charges, but they become obsolete the moment criminals discover new ways of stealing. These 10 tips will help you cut down on credit card fraud, which will then boost your bottom line. Keep Shopping Cart Software Up to Date. And you? Ecommerc
  • MARKETRI  |  TUESDAY, APRIL 16, 2013
    [Help] Turn Your Company's Anniversary into a Marketing Powerhouse!
    Promoting such a milestone can help your firm boost employee morale and raise awareness about the company’s overall brand and services, as well as strengthen relationships with existing clients and prospects. The committee can help to make suggestions and decisions on behalf of the firm’s entire employee roster.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, DECEMBER 31, 2011
    [Help] Did this blog make a difference?
    — It started out as a simple question but 2,000 tweets and more than 200 comments later it stands out as a blog post that helped put social media success in a rational context. As always, I would cherish your thoughts and observations on this community and how I can help push it forward in 2012. Did it move ahead? Innovations.
  • EARNEST ABOUT B2B  |  FRIDAY, JUNE 19, 2015
    [Help] A guide to content curation. Where can I find shareable social content?
    Content curation is basically taking other people’s content that’s already out there and either summarising it helpfully (pointing out the best bits) or using it to substantiate an opinion or comment. So reading, digesting and summarising reports or research that is TL;DR (too long, didn’t read) can be really helpful.
  • HUBSPOT  |  MONDAY, SEPTEMBER 8, 2014
    [Help] What to Do When You Get Dinged by a Google Algorithm Update
    But if Google is being secretive, you can usually find heated debates and conversation on popular search engine sites and forums to help determine why the update was made. Though this won’t completely solve the problem, it helps to detract from some of the traffic, and may encourage linking sites to remove your link from their site.
  • SALESPREDICT  |  FRIDAY, DECEMBER 11, 2015
    [Help] Using Predictive Marketing to Enhance B2B Sales
    Schedule a demo today to learn how SalesPredict is helping B2B organizations use predictive lead scoring to increase revenue. As the old adage goes, good things happen when you are in the right place at the right time. While that has never changed, what has , digitally speaking, is the ability and speed at which you can be there.
  • WEBBIQUITY  |  TUESDAY, MARCH 8, 2011
    [Help] Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010
    Details on five associations that can help online marketers keep current as well as possibly connect with future clients, including the Interactive Advertising Bureau (IAB), Business Marketing Association (BMA), and local interactive marketing association chapters. 35 Most Useful Tools and Resources which helping Freelancers by Dzinepress.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 3, 2014
    [Help] Shut up or speak your mind? The struggle in today’s hyper-sensitive world
    The struggle in today’s hyper-sensitive world appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The struggle in today''s hyper-sensitive world appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Someone who reads this very blog post will probably be offended. storm. The result?
  • JUNTA 42  |  SATURDAY, FEBRUARY 28, 2015
    [Help] This Week in Content Marketing: When Will LinkedIn’s Purchase Run End?
    The Times is collaborating with the CIG Education Group, which helps create branded academic institutions, to develop the program. To help you accomplish your content marketing goals, Marketo is offering a workbook called the Content Marketing Tactical Plan. Rants and raves include Time Inc.’s This week’s show. Sponsor (37:31).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 27, 2011
    [Help] The anti-prediction of 2012 social media predictions
    Facebook started dipping its toe into  micro payments  in 2010 by giving out free credits to help condition customers use the new credit system. This is the time of year for predictions and it’s all starting to sound like yada-yada to me. Probably you too? Google+ will not be the Facebook killer. Doesn’t matter. Yes, I was right.
  • FATHOM  |  THURSDAY, MAY 14, 2015
    [Help] 5 Reasons You Shouldn’t Be “Dating” Your Digital Marketing Agency
    Until they hit the fence line, they are struggling to know where all the boundaries are and, being blindfolded, they don’t have access to any of the items that might help them navigate. Similarly, be sure to let your agency know what’s on your mind so they can brainstorm ideas on how to help, even if you need some fresh air in the meantime.
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