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  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Help] Best Social PR Guides and Tips of 2010 (So Far)
    Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Like what? Will Traditional, Social Media Blend? How Is PR Changing?
  • THE ROI GUY  |  THURSDAY, NOVEMBER 5, 2015
    [Help] From High Touch to Low Cost – A Disturbing Trend in B2B Selling?
    The Sales Presentation is still the most valuable engagement in helping to drive a decision. I had the pleasure of interviewing SiriusDecisions about their research over the summer, and the counter argument is comprehensive and compelling. On the heels of these forecasts, SiriusDecisions countered with research of their own. Will this work?
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 21, 2015
    [Help] How To Make Your Marketing Meme-tastic!
    The Shelf Help Guru, a personal assistant-type figure, offers advice to individuals through memes on Ikea Singapore’s Facebook page. ” The response from Ikea Singapore is an image of the Shelf Help Guru, decked in all black, sitting on an Ikea bed with his foot propped on an open drawer affixed to the underside of the bedframe.
  • HUBSPOT  |  THURSDAY, MAY 26, 2016
    [Help] A Guide to Growing and Engaging your Membership Base [New Ebook]
    To help you learn more about how it works, we teamed up with The Campaign Workshop to bring you Sign Me Up! Just as cars are fueled by gas, or a plant is feed by the sun, associations are powered by their members. But what does an association do when they can't attract as many new members as they need to support their cause? Nonprofit
  • HUBSPOT  |  WEDNESDAY, MAY 21, 2014
    [Help] 7 Ways to Optimize Your Conversion Forms to Get Better Leads
    This information is very helpful for our sales reps, but is not required for proper lead rotation or to automatically determine lead quality. This will help assure visitors hesitant about giving you their personal information that you will not share that information with any third parties. Sign up for [OFFER]. Yes, I want this [OFFER].
  • HUBSPOT  |  THURSDAY, DECEMBER 17, 2015
    [Help] How to Balance Innovation and Competition: Growth Secrets From Lyft's CMO [Podcast]
    These quirks help differentiate Lyft as the friendly, human option in an uber-competitive industry. If you've ever taken a Lyft, you know the ride's been a little different than those with other ride-sharing apps. Your car is adorned with a bright pink mustache. You sit right up front next to the driver. You may even give them a fist bump.
  • HUBSPOT  |  THURSDAY, OCTOBER 3, 2013
    [Help] Marketing Where They Don't Belong? 5 B2B Brands Driving Results With Instagram
    The use of multiple hashtags helps expand the company''s reach on Instagram (and the interesting photo of the structure helps as well). Having just hit 150 million active users , Instagram has become a marketing channel too significant to ignore. Was there any science behind it? What we found was startling. Community and Culture.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 26, 2012
    [Help] The Most Important Words In Social Media
    recently read Tweet Smarter Not Harder by Rachel Thompson (@ RachelintheOC ) and I was reminded about how simply saying “thank you” has helped me make amazing connections on the social channels where I interact with people, sometimes and often on a daily basis. “ I can no other answer make, but, thanks, and thanks.
  • SALESFUSION  |  THURSDAY, OCTOBER 22, 2015
    [Help] Don’t Let Your Leads Go to the Graveyard: 4 Ideas for Re-engagement
    The invite alone will help bring your company back to their attention and, if they accept, you have an extended opportunity to express the value you can provide. Don’t let leads who have stopped engaging haunt you! Ah, the lead graveyard… It’s filled with people who once seemed so promising but have since stopped engaging. Marketing Insights.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 11, 2011
    [Help] Marketo Spark Targets Small Business Marketing Automation
    Marketo is stressing that Spark includes services to help clients take advantage of their systems. Marketo today announced the launch of Spark , a new brand aimed at small and mid-size business. Functionally, Spark is pretty much identical to the standard Marketo system. So the news here is price. In other words, this is a price cut.
  • PUZZLE MARKETER  |  TUESDAY, APRIL 3, 2012
    [Help] Being Busy is Not Being Productive
    It’s not helping. One of the most misleading but commonly held beliefs is being “busy” means that you’re being productive and accomplishing a lot. The problem is that the busy work for most people isn’t focused on the things that need to be done. It’s just that, busy work. Social media is the future. Reply.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 27, 2012
    [Help] Do “Green” Companies Grow Faster? [CHART]
    by Stephen Streich | Tweet this We hear a lot from companies about being good corporate citizens and helping their communities. Does a positive brand image help companies achieve higher open and click-through rates? It makes for good PR, and when done right, it can create tight bonds with employees, their families and world at large.
  • MARKETRI  |  THURSDAY, NOVEMBER 15, 2012
    [Help] 5 Awesome A/E/C Blogs (and How Yours Can be Just as Good!)
    company blog helps a firm be found by search engines, establishes the firm as an thought leader in its field, provides clients/prospects a reason to regularly visit the firm’s website, and as such serves as a stepping stone toward future business transactions. Answering questions helps to boost SEO. Burgin Construction Inc.
  • BIZNOLOGY  |  MONDAY, AUGUST 11, 2014
    [Help] Detrimental SEO Myths Still Plaguing Online Businesses
    Some SEOs believed this would help themrank for a larger variety of keywords in the shortest amount time because Google could now see all theURLs from a single source. This willcertainly help optimize your site overall, and that will help you improve your rankings. The more focus on keywords, the better.
  • OPENTOPIC  |  FRIDAY, OCTOBER 9, 2015
    [Help] The Transaction Machine: Defining, Finding, and Converting Your Audience
    Melissa Wall ( @Lafsky ) Co-Founder at Brick Wall Media , a company that helps create content strategies and solutions for both B2B and B2C companies. She lists four tips to help define your audience so that you can create content catered to them: Who is your customer base? Get the video recap and see upcoming shows here.
  • THE POINT  |  MONDAY, MAY 4, 2015
    [Help] How to Write a Better Content Syndication Abstract
    However, a well-written abstract can make an enormous difference in helping your content asset stand out from the crowd and, ultimately, driving both increased lead volume and improved lead quality. Abstracts (the short descriptions that accompany content online) are often an afterthought. Remember: an abstract is, essentially, an ad.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 10, 2014
    [Help] A Mostly Good Holiday Read from Mitch Joel
    It’s part self-help for laggards and part cheerleading for everything digital, especially if it’s made by Apple. Finally, A Marketing Book That Helps. A Review of Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends On It. In that sense, it’s a sequel to Six Pixels of Separation. Back to the book.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 25, 2014
    [Help] Six Great (and brief) B2B Reads for Labour Day
    Well the clever folks at Captora  have made some brilliant content to help you explain your brilliant content. It’s helpfully included below. At some point this week, a few parents will discover the remains of the final school lunch from last June deep in the bottom of a backpack. Thus begins another academic year. Got channel?
  • B2B MARKETING UNPLUGGED  |  MONDAY, APRIL 21, 2014
    [Help] Time to Bring Down the Curtain on Green Theatre
    So stop looking at us and make other companies help too. “Sustainability is a topic that IBM’s really passionate about. Our view is that we now live in a world that’s  becoming a system of systems and that is a world of multiplicity and diversity. English translation: At IBM we can get some mileage out of sustainability. Really  complicated. So
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 12, 2012
    [Help] What Authors of Leadership Books (Should) Know
    Understanding how prospect’s (sic) ‘think’ (sic) equips you with the necessary tools to communicate better, establish trust and credibility to help prospects make a buying decision.”. We wander around in EQ-Land for a while and there’s a helpful self-evaluation EQ quiz at the back that doesn’t really reference anything. Always.
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 17, 2011
    [Help] Does LinkedIn Make Your Phone Ring?
    wish I could remember who first invited me to connect, because today, over seven years later, LinkedIn makes my phone ring and my inbox fill up with inquiries from prospective clients and recruiters looking for an outsource marketing help. I do remember thinking the words, “I’m on LinkedIn – now what?” Tweet.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 11, 2015
    [Help] Crafting content that works
    Whether that’s commenting or sharing to help you grow your audience or taking the next step down the buying process, you want to keep people moving forward. There’s a growing chorus against content marketing, and with good reason. For too many marketers, content marketing doesn’t work. approach may actually be more damaging. Make it Relevant.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 6, 2013
    [Help] Get rid of the spam link I left on your site!
    For me, these are the few who inspire hope. I’ve asked a few of them why they send such a disingenuous letter, and they tell me that they don’t believe that anyone would really help them if they told the truth. Photo credit: Wikipedia. I’ve been receiving the same kind of e-mail over and over again lately. Nothing. Thanks.
  • HUBSPOT  |  FRIDAY, JANUARY 3, 2014
    [Help] Should You Delete That? A Guide to Moderating Blog Comments
    Work hard to keep the filth off your site and rely on your community to help you monitor. And this real comment: You see how that second comment is actually helping someone out, and it doesn''t seem like a Sales or Marketing pitch? They might actually have something helpful to contribute that simply isn''t presented properly.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 29, 2015
    [Help] 15 Hygiene Tips to Keep Your Email List Clean as a Whistle
    Here are 15 tips to help you clean, maintain and grow your email list. Tip No. 5: There are some great tools to help you maintain a healthy email list. Kickbox helps eliminates bounces before you launch your email campaign by “scrubbing” your list and replacing it with a squeaky-clean version. Too many emails?
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Help] Strategies to Drive Member Engagement
    Here are some resources that can help you get started: Here’s an introduction on how to use smart content to engage audiences with more relevant, personalized resources. Use your online strategy to help guide your strategy for setting up exclusive meetups in key geographies where your most engaged audiences are living. Final Thoughts.
  • BIZNOLOGY  |  FRIDAY, JULY 8, 2011
    [Help] Hi, my name is Frank and I am an Internet marketer
    I'm nervous, because I am about to tell my story to the group, to both help myself heal and maybe touch another one of these poor lost souls. Image via Wikipedia. by Frank Reed. In a dimly lit church basement, Internet Marketers from around the area have gathered for their IMA (Internet Marketers Anonymous) meeting.
  • SAZBEAN  |  THURSDAY, AUGUST 14, 2014
    [Help] 4 Ways Your Marketing Fails
    Customers Can’t Understand How You can Help. How does the fact that it does X help me? Do you specifically address those problems and how you can help in your marketing? Trier (Photo credit: sazbean). Marketing is easy, right? Unfortunately, a lot of marketing out there fails at even that… 1. That’s great.
  • HG DATA  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Help] Barbara Winters, HG Data’s New VP of Marketing, Discusses Strategy, Branding and Messaging
    Combine that with an organization that just naturally works collaboratively across all teams, and management that’s right here in the building to help move decisions forward quickly—that’s a big change for me coming from a 100,000-person organization. HG Data can help marketing and sales teams do that better and smarter. New markets.
  • KAPOST  |  MONDAY, OCTOBER 31, 2016
    [Help] Solving the SaaS Problem: The Ultimate Tech Stack for B2B Marketers
    Active outreach and promotion are vital to the efficacy of content marketing, and specialized outreach tools provide dedicated resources to help identify industry influencers, share your content, and monitor the efficacy of your outreach. Marketing technology is evolving at an incredible pace. But content without structure would be chaos.
  • HUBSPOT  |  MONDAY, JULY 25, 2011
    [Help] Google+ to Launch Business Profiles with Analytics in Q3
    If you haven't used Google+ yet, check out this video for an explanation of this new social network: If you are already in the trenches of Google+, you might want to try this new Chrome extention to help improve your Google+ experience. It is reasonable to assume that they will be in some way connected to Google Analytics.
  • BIZNOLOGY  |  FRIDAY, AUGUST 24, 2012
    [Help] The Thorny Question of Marketing Attribution: Does It Apply to B2B?
    According to a 2010 Lenskold Group study , only 3% of business marketers are modeling for attribution.   And even if they do, models tend to provide guidance only at a fairly high level, which doesn’t much help with granular touch-sequence decision-making. Photo credit: dolphinsdock. Which media channel is really driving the sale, they ask. 
  • HINGE MARKETING  |  TUESDAY, APRIL 28, 2015
    [Help] Critical Email Marketing Do’s and Don’ts for Professional Services
    This list of do’s and don’ts will help you break free from the constant “should I?” These campaigns email out relevant educational content and offers to contacts over time to help nurture them through the sales funnel. ” or “shouldn’t I?” ” questions about email marketing.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Help] 5 Sexy Mobile Sites (and Why We Love Them)
    HeyKenneth is a marketing services company that helps businesses grow their web presence by providing web design and web integration expertise on an individual or ongoing basis. The whole site has breathtaking visuals that help you navigate not just the site -- but also get to know the company. 5) Outdure. Yikes. Because. No more.
  • SYNECORE  |  SUNDAY, JULY 20, 2014
    [Help] The New Definition of SEO [Video]
    Thinking of optimizing your website for key phrases in order to help that page rank as a result? As Google continues to evolve, so has the capabilites (and limitations) of its search engine. These updates have many business owners and marketers questioning the future, and importance, of SEO. Love awesome videos as much as we do? Transcript.
  • TERMINUS  |  MONDAY, JANUARY 4, 2016
    [Help] Terminus Account-Based Marketing Report – January 2016
    Simply put, we want to help B2B marketers win at ABM and we are willing to battle test our own theories to ensure that we do just that. This helped us ensure that our teams were aligned and moving along the same wavelength. 2016 will be the year of account-based marketing (ABM). 2015 was a great year for Terminus. We built the brand.
  • E-QUIP  |  TUESDAY, MAY 29, 2012
    [Help] E-Quip Blog: Making the Compelling Case for Change
    Understanding what your employees are thinking helps you better communicate the personal risks and benefits associated with the change. Help EveryBody Everyday. Tuesday, May 29, 2012. Making the Compelling Case for Change. When the pain of change exceeds the pain of staying the same, change is unlikely. That got everyones attention!
  • MARKETING ACTION  |  THURSDAY, JUNE 12, 2014
    [Help] 7 Tips for Creating a Better Call to Action
    Consider the CTA as a helpful guide – something that points the reader in the right direction so they can continue with their journey. An effective landing page is a great way to help people find what you’ve promised them in your call-to-action. Here are seven tips that can help you create better, more effective CTAs. 1. Clear.
  • 6SENSE  |  TUESDAY, DECEMBER 8, 2015
    [Help] Six B2B Marketing Tools to Put on Your Wish List
    Which solutions and tools should be at the top of your holiday wish list to help you become a data-driven marketer, impress your sales team with hot leads and launch an account based marketing strategy? Tools that help companies find, listen to, understand and reach their audience will be the keys to B2B marketers’ success. TrackMaven.
  • HINGE MARKETING  |  MONDAY, DECEMBER 12, 2016
    [Help] The Value of Your Professional Associations
    All of those things can not only help your association but they help establish your credentials with other people. Video Transcription. Hi, I’m Lee Frederiksen and today I want to talk to you about the value of your professional associations. Credentialing and Continuing Education. It’s pretty important, pretty basic. Industry Insight.
  • LEAD LIAISON  |  MONDAY, NOVEMBER 2, 2015
    [Help] The Anatomy of the Perfect Blog Post
    That content includes several key components that are crucial to helping deliver your business’s information and message. This useful information can help you fine tune your marketing efforts online to enable a strong, positive interaction with current and potential clients. Creating a share-worthy post is easy with this guide.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 20, 2011
    [Help] 22 Essential Mobile Apps for Your CMO
    The solution: Help your CMO manufacture more time. Following are 22 mobile apps that are sure to help your CMO get much more done in far less time, which, hopefully, translates to faster responses for your projects. It’s a massively helpful way for your CMO to narrow her social purview to just the essentials (e.g., Content Apps.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 20, 2013
    [Help] B2B: How To Get Marketing and Sales To Work Together And Stop Fighting
    If marketing and sales sit together at work, it helps communication dramatically. And if you found this helpful, please share it with your network. Artillery B2B Marketing Blog > The Forward Observer B2B companies that align marketing with sales experience 20% annual revenue growth. Here''s how to do it. But there''s more. Try it.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 6, 2013
    [Help] And Our Forecast of B2B Marketing Automation Revenue for 2013 is.
    Others are still privately held but have stopped releasing precise figures for competitive reasons or to help manage expectations. I can only say this makes me doubly appreciate the vendors who do provide firm data. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system.
  • FATHOM  |  FRIDAY, DECEMBER 13, 2013
    [Help] How to Retain Students with User-Generated Content
    And you should be there to help. This can be especially useful for helping freshmen connect with others going through similar transitions. Ask professors to offer extra credit to students who help you write content. Offer internships to students to help you promote the school via social media and your website.
  • CEROS  |  WEDNESDAY, NOVEMBER 2, 2016
    [Help] The Art of the Kickstarter Side Hustle
    Over the following three decades, black-and-white marbled composition books continued to accompany Bierut into nearly every design meeting as he worked his way through the industry to help establish Pentagram , a leading New York City-based design agency whose clients include MasterCard, Verizon, and the Rolling Stones. Happy reading!
  • JUNTA 42  |  SATURDAY, OCTOBER 1, 2016
    [Help] This Week in Content Marketing: How to Create a Successful Podcast
    In addition to revealing behind-the-scenes secrets, listener feedback, and tools of the podcasting trade, we share some lessons we learned on our journey towards this milestone, as well as our thoughts on just how helpful this immensely personal content format has been for connecting with our audience. years. This week’s show. Have fun.
  • SYNECORE  |  TUESDAY, AUGUST 18, 2015
    [Help] Inbound Marketing 101: Lessons from the Cat Food Aisle
    A big part of marketing, and of business for that matter, is helping your consumers resolve a want or a need. Switching from consumer to digital strategist, here’s how I would translate some of the key lessons learned in the cat food isle to help businesses create an effective inbound marketing strategy for the digital age.
  • VIEWPOINT  |  THURSDAY, NOVEMBER 8, 2012
    [Help] PowerViews with Linda Richardson: Responding To vs Shaping vs Creating Demand
    I am pleased to have as my guest today Linda Richardson, the founder and chairwoman of Richardson, a global sales performance company that delivers sales process strategies, curricula and tools to help salespeople drive more positive business outcomes. They need people to help them connect the dots. think our readers really like that.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, SEPTEMBER 6, 2011
    [Help] Hit Your Number Faster with Sales Intelligence
    With the announcement that Jigsaw and D&B are being combined to create Data.com , our customers are echoing our response that this is just further validation that data is a commodity and without a layer of intelligence to help sales, marketing and support identify the right people to contact, you may as just use last years Yellow Pages.
  • BIZNOLOGY  |  MONDAY, JANUARY 26, 2015
    [Help] What the BlackBerry Twitter debacle taught us about social media
    How ironic is it that BlackBerry’s marketing was performed with the help of a rival mobile device? Taking part in the process might help you alleviate some of the damage and maybe even come out with an improved brand image. Check out the small detail in the lower righthand corner of the screencap below: Image credit: Mashable.
  • BIZNOLOGY  |  MONDAY, DECEMBER 3, 2012
    [Help] Content marketing makes marketers the new publishers–and vice versa
    So you must attract them with information that is helpful or entertaining and you must hold their attention, click by click. If marketers now need credible information to do their selling, and they don’t always know how to do it, why not call upon publishers who live for catchy topics and helpful information? Parents Magazine.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 28, 2012
    [Help] How to Build Your Brand with Social Media Writing
    It can be helpful to come up with an archetypal personality to fuel your social media writing. Archetype branding helps organizations clarify their values and approach with a well defined persona. The voice of your social media writing is what helps you stand out from the pack. So how are you doing? Casual and playful?
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 22, 2013
    [Help] The Next Big Thing in Lead Scoring: Big Data and Social Scoring
    social score helps at a couple of levels: Purification – verification of demographic and firmographic data you have in your marketing automation tool. Enhancement – adding a social data layer that helps score leads based on how closely they match your ideal buyer profile. And for a good reason. anywhere that is not our site).
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 20, 2013
    [Help] 8 Key Business Takeaways From Yahoo! CEO Marissa Mayer
    Empower your employees to craft ideas and help them bring them to life. by Lauren Harper | Tweet this This week Dreamforce 2013 is bringing buzz and excitement to the city of San Francisco. Expected to draw a whopping 135,000 attendees, the Salesforce.com annual annual event is focused on cloud, mobile, social, and connectivity.
  • THE ROI GUY  |  WEDNESDAY, NOVEMBER 19, 2014
    [Help] 5 Tips for Crafting Provocative E-Mails That Work!
    So how do you craft provocative “challenger” sales emails that will help you better connect, and importantly, get your prospects to take positive action? D id you know that: Your prospects receive 32% more marketing campaigns and emails than just two years ago. The first: “Are you available this week for a meeting”? Delete. Delete. Delete.
  • JUNTA 42  |  SATURDAY, JULY 30, 2016
    [Help] This Week in Content Marketing: How Brands Could Inherit the Web
    Medium is launching a creative exchange for writers (26:05): One of Medium’s goals is to help writers and publishers get paid for their work on the popular blogging platform. Each step is accompanied by concrete examples that show you how Episerver helps you simplify the digital experience for your customers. This week’s show.
  • HUBSPOT  |  THURSDAY, OCTOBER 31, 2013
    [Help] 13 Spooky Stats to Scare Your Boss Into Better Marketing [SlideShare]
    There are 3 basic truths about marketing today that these spooky stats should help you drive home to your boss: Traditional, interruptive advertising is not nearly as effective as it once was. A multi-platform digital omnivore with a flamingo hat on -- that is my Halloween costume this year. it’s you. And me. It’s the average consumer.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 2, 2012
    [Help] HubSpot Expands into Voice-Based Marketing Automation
    With Ifbyphone’s LeadResponder for HubSpot, sales representatives close the gap in their lead response time, helping them to more quickly convert qualified leads into sales.”. Editor’s Note (Jeff Ogden of Find New Customers was the featured guest on Hubspot TV some time ago. Click the underlined words to watch that show.). HubSpot, Inc.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 3, 2014
    [Help] How to Optimize Blog Images for Social Sharing: An Intro to Open Graph Tags
    Images are a key play for garnering engagement on your social pages, and data shows they help generate more likes, shares, and comments. The tags are meta data, so you need to add them to the head section of the page your blog post is on. (If you don''t manage the code on your site, you''ll need to ask your web developer for help.).
  • HUBSPOT  |  FRIDAY, DECEMBER 13, 2013
    [Help] How Google's Change to Gmail Images Affects Email Marketers
    In an Ars Technica article , reporter Ron Amadeo says Google is shutting down a tactic that helps email marketers gather "a ton of data" about consumers. We help you answer the question, "Did this person open this email?" Yesterday Google announced that it is changing the way images are delivered to Gmail users. How big a deal is this?
  • HINGE MARKETING  |  MONDAY, APRIL 14, 2014
    [Help] What Every Managing Partner Needs to Know About Marketing Professional Services
    In this post, I’d like to take a step toward helping you understand the realities of modern professional services marketing. My goal is to help you be more informed when making some of those critical calls on marketing strategies and tactics. In most firms, the managing partner does not have an extensive background in marketing.
  • CONTENT STANDARD  |  FRIDAY, JULY 8, 2016
    [Help] What Is the Future of Ads on Instagram Marketing?
    Instagram’s new features for businesses should help answer those questions—and potentially make them less reliant on working with influencers. The new tools to help brands “stand out, get insights and find new customers” include business profiles, analytics, and the option to turn a post into an ad from right within the app.
  • WEBBIQUITY  |  TUESDAY, JUNE 18, 2013
    [Help] Amazon Shuts Down Minnesota Affiliates
    So far, the closings don’t seem to have harmed Amazon much nor helped the brick-and-mortar retailers clamoring for online sales taxes (Target and Best Buy were big supporters of the Minnesota law ). Based on your account closure date of June 30, 2013, any final payments will be paid by August 30, 2013. Isn’t that just great.
  • SNAPAPP  |  THURSDAY, JULY 9, 2015
    [Help] The Art of Listening: How to Craft Questions for Your Audience
    You use them in quizzes , assessments and interactive infographics to help you to discover your customer’s needs. With 55% of readers staying on a web page for 15 seconds or less, short formats help you break through the noise. Imagine you’re on a first date. You connect over delightful, engaging conversation. Create Strategic Content.
  • HUBSPOT  |  TUESDAY, MAY 15, 2012
    [Help] 10 Simply Awesome Examples of Email Marketing
    On the other hand, it has also made consumers jump for joy when they actually do get an email that is helpful, interesting, or innovative. This email message is effective because it gives me helpful information in a brief, clear, positive way. 4) AmazonLocal Wants to Deliver More Personalized Offers. Via Email. Why yes, she would.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, FEBRUARY 24, 2012
    [Help] Manufacturers: Don’t Start a Lead Generation Campaign Without Sales
    Recently, a manufacturing client retained me to help them improve their industrial lead generation program. Every manufacturing or industrial company that I talk to wants more leads. However, there is a serious disconnect between sales and marketing when it comes to defining a qualified lead. This is not a new problem.
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Help] Does Your Ecommerce Attribution Model Tell the Truth?
    It’s true that Google Analytics will help you identify the click that led buyers directly to your page, and that’s pretty helpful, in the end. Having the whole story helps you determine where you should put more marketing attention and where you can let things relax. But…does it tell the whole story? The Google Analytics Story.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 9, 2013
    [Help] Marketo Celebrates the Marketer, the Marketing Nation, and Unveils New Product Innovations–Keynote LiveBlog
    The network that allows you to help your companies and organizations go from good to great. Ask for help! Even if you do know how to do something, ask an expert to help you do it better.  Find Comfort and Help in the Ecosystem. by Dayna Rothman After months spent tirelessly preparing, Marketo Summit is finally here!
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 9, 2013
    [Help] What eMagine Customers are Saying: Client Recommendations
    “We selected eMagine to help us redesign our website because their offerings went beyond good design to a robust set of organic web development capabilities. The eMagine team possesses impressive knowledge and expertise that helped us create a website that effectively shows the world what we can do and how we do it.”
  • HINGE MARKETING  |  TUESDAY, MARCH 31, 2015
    [Help] What Are Rich Snippets?
    In 2011, Bing, Yahoo and Google agreed on a set of schemas, or protocols that would be acknowledged across search engines to help improve the quality of search results and standardize methodologies for telling search engines what is on a page. One of these changes is the higher use of rich snippets. Background on Rich Snippets.
  • ANNUITAS  |  THURSDAY, MAY 1, 2014
    [Help] Data Privacy,Protection and Compliance from Silverpop Amplify
    There are many laws in the EU, APAC, and now Canada, that focus heavily on customer opt-in, data storage, data transfer, and data destruction to help protect email recipients, their privacy and  their data. Rules, crafted my session to help to explain some of the most pressing issues for marketers and how to address them.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 21, 2014
    [Help] Moneyball for Marketers
    Some recent examples include Chipotle’s beautiful ad about their organic ingredients, KISSmetrics’ helpful blog post about Google Authorship and ShareBloc’s very own contest to find The Top 50 Content Marketing Posts of 2013. We’ve talked about Moneyball and marketing automation on the blog before , and the analogy still rings true.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 19, 2012
    [Help] Content Marketing: Get Trained Up [Slides]
    hope it helps you support your team in getting all trained up in content marketing. We all create content. But But let’s face it, most of it is simply awful! How many emails do you get that you struggle to read? How many 5 minute voice mails do you delete? And how many PowerPoint slides contain way too many words? It makes you laugh.
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 19, 2011
    [Help] Cold Calling is Dead. No it isn’t. Cold is dead. Calling is not.
    Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation. Our client OneSource did not want to run this, but I have no such restriction on my own blog.
  • HALEY MARKETING  |  MONDAY, AUGUST 1, 2016
    [Help] Most Common On-Site SEO Problems
    At Haley Marketing, we use SEMrush and Ahrefs to help search for broken links and fix them. Need SEO Help for Your Staffing Website? As the leading SEO company for staffing firms , we can help. They found a lot of the same issues popping up on many sites. Half of the websites audited in this survey had duplicate content issues.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 26, 2015
    [Help] Looking for inspiration on innovation and entrepreneurship? Here’s the source!
    The United Nations Goal 8 initiative is looking for your help. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. One of the most enjoyable parts of my job is spending time with people looking to follow their dream and start new businesses. An idea provokes much greater ripples than just a new product. Focus.
  • ANNUITAS  |  TUESDAY, AUGUST 11, 2015
    [Help] WTF Does John Cleese Know About Content Marketing
    And he also helped (quite literally) to set the stage for this year’s question: WTF does John Cleese know about content marketing? The idea is to focus on helping your team grow, trust them to act, and success will follow.  [ Tweet This! ]. Meet Michael Brenner and the ANNUITAS team at #CMWorld in just 27 days. Tweet this ].
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 2, 2008
    [Help] YouTube - What is LinkedIn? Part 2
    Help & Info. Help Resources. Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. What is LinkedIn? Part 2. Rate: 1 ratings Sign in to rate. Views: 288. watch in standard quality. watch in high quality. Share. Favorite. Playlists. MySpace. Facebook. Loading.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 18, 2012
    [Help] How to Turn a Small Blog Audience into Small Army
    Your content is awesome, and I am finding it really helpful! . By  Srinivas  Rao, Contributing {grow} Columnist. Every single day we focus on how to get more traffic to our blogs, increase our conversion rates, and sell more. Let’s get real for a moment. I’m not going to become the next Zen Habits, Chris Brogan, or Seth Godin.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 19, 2014
    [Help] More Than A Thousand Words: The Power of Visual Storytelling
    Images help to capture your audience’s attention, reach deep into their hearts and minds, and they can accomplish all this (literally) at the speed of light. It’s no surprise that the saying “A picture is worth a thousand words” was coined by one of the  leading editors  of the 20th century. Information Overload.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 12, 2011
    [Help] Best Social PR Guides, Tips and Tools of 2010
    Which online tools are most helpful for PR pros? Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Optimize company news for SEO benefit? ‘Loser.
  • HUBSPOT  |  FRIDAY, FEBRUARY 7, 2014
    [Help] Is Your Ego Hijacking Your Content Marketing Strategy?
    Even Silicon Valley visionaries are looking for ways to detach themselves from the onslaught of interruptions they themselves helped create. Is your content helping people and leading to actual sales? There''s a lot of talk about "mindfulness" these days. As content marketers, it can be hard to know what to make of this reality.
  • WEBBIQUITY  |  TUESDAY, JUNE 17, 2014
    [Help] 14 Brilliant B2B Marketing Strategy Guides
    Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. In less than a generation, information has gone from being scarce to overabundant. The old “sales funnel” model is giving way to more sophisticated analytical frameworks.
  • SNAPAPP  |  THURSDAY, MAY 14, 2015
    [Help] The Modern Marketer’s Blog Roundup 5/14/2015
    Services like HARO (Help A Reporter Out) let marketers respond to calls for pitches from journalists looking for sources, and can be great opportunities to get press coverage. Hopefully this post will help remedy some of the obstacles, and illustrate how to use HARO more efficiently. Helping marketers get more leads!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 29, 2013
    [Help] Peace Tweety. A {growtoon}.
    appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Check him out on Twitter:  @joey_strawn. Trick or Tweet. A {growtoon}.
  • PUREB2B  |  MONDAY, MAY 2, 2016
    [Help] 6 Tips for Writing an Effective B2B Lead Building Email
    Lastly, end with a clear call to action that describes how your company can help solve their problem. 2. Have any funny, helpful or encouraging email marketing stories? Believe it or not, email is still, by far, one of the most effective ways to generate sales leads. Send the wrong headline or forget to format correctly and – Bam!
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, NOVEMBER 17, 2011
    [Help] Romi Mahajan leaves Microsoft to Join Metavana as CMO
    We believe we have business model innovation that will help us get to ‘ubiquity’ in an easy and customer friendly fashion. Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. Romi has been profiled on my blog several times so its only fitting that reached out to find out why.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 21, 2016
    [Help] How to Write Blog Posts Faster – and Better
    Tools like CoSchedule can help you analyze your current headline and beef it up to drive more social shares, traffic, and SEO value. Here are some tools that can help with a quick, easy editing process: Hemingway : Labeled as “like a spellchecker, but for style,” the Hemingway App evaluates your writing to make sure it’s bold and clear.
  • HALEY MARKETING  |  FRIDAY, OCTOBER 23, 2015
    [Help] The Boy(s) Who Cried “0/10 – Would Not Recommend”
    No underhanded paid-for reviews, no sneaky purchased testimonials – just real, honest feedback shared to your website, review sites, and social media pages that helps protect your online reputation and position you as the stellar staffing service you are. We live in a society where pretty much anything can be bought and sold.
  • B2B MARKETING INSIDER  |  SUNDAY, JULY 19, 2015
    [Help] The Four-Letter Words Of Business Storytelling
    The gruesome reference has always helped me with the concept that once mixed, some things remain that way forever. “You can’t put a sausage into a meat grinder, crank the handle backward, and get a pig,” a friend once told me. The same can be said for business and storytelling. Business, like the sensual dance, is driven by four-letter words.
  • KEO MARKETING  |  MONDAY, MAY 9, 2016
    [Help] How to Optimize Your Business YouTube Channel
    Search-friendly video tags: YouTube runs on algorithms to help users find desired content. If you’re just getting started with a video content strategy, KEO Marketing can help. YouTube, Google’s video platform, attracts more than 800 million unique visitors each month. Thumbnails: Thumbnails can increase search engine clicks.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 5, 2012
    [Help] Are you Utilizing Calling Efforts to Drive Attendance to Your Next Event?
    Something I find clients ask pretty regularly is, “Would you guys call into this list to help drive attendance to an event of ours?” We are always happy to do it because we are typically able to drive additional attendance to their events, on top of what they were able to drive from their own marketing efforts.
  • HUBSPOT  |  FRIDAY, JANUARY 2, 2015
    [Help] Before and After: The Transformation of One Business Blog
    In keeping with our website’s overall design with visually appealing banner areas at the top of pages, we implemented high resolution images to help promote blog articles of our choosing. 2) Multiple conversion opportunities for blog subscriptions at both the top and bottom of the page. Our marketing agency Revenue River''s blog was boring.
  • THE FORWARD OBSERVER  |  TUESDAY, JULY 8, 2014
    [Help] 20 Stunning Inbound Marketing Statistics
    The inbound methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. Artillery B2B Marketing Blog > The Forward Observer Looking for some inbound marketing statistics that will blow you away? Far from it. Blogging. 6.)
  • MARKETING ACTION  |  MONDAY, APRIL 14, 2014
    [Help] Using the Unsubscribe Process to Grow Your Company
    It’s possible (and important) to use those who don’t like your company – to help you better your company, so this happens less often in the future. In this Zappos example, the company added a little fillip of personality ( we’ll miss you terribly ) that helps extend the brand’s personality right to the end. Not endearing!
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 7, 2013
    [Help] The Importance of Keeping Your Cool in the World of Social Media Marketing
    If it’s an angry customer the best thing you can do is to do your best to understand their issue and offer help. As the targeting gets better on both Twitter and Facebook I believe we are going to see these ads and sponsored posts become less intrusive, more relevant, and actually helpful in many cases. Welcome to the Jungle.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Help] Gene Carr's Patron Technology Blog
    marketing Insight to help arts & non-profit organizations leverage the Internet. At this session, we'll help you cut through confusion and direct you to the most important things you should be focusing on to optimize your online marketing -- no matter the size of your budget. Gene Carrs Patron Technology Blog. About. Categories.
  • MARKETING ACTION  |  FRIDAY, APRIL 3, 2015
    [Help] Google’s Mobile Search Update: Are You Ready for April 21?
    This best practices guide was put together to help you start from scratch on understanding and implementing mobile best practices. After speaking with your dev team or the SEO agency helping you address the issues, you’ll get a better sense of where you are and how much is left to do. Bold emphasis ours.). What’s at stake?
  • HUBSPOT  |  MONDAY, APRIL 8, 2013
    [Help] How to Tell if That Industry Event Is Really Worth Your Money
    Hopefully, this will help you decide whether it''s worth it for you to shell out dough for that next industry event. Take a close look at the agenda, and evaluate whether the content of those sessions would help you come back from the event either better at your job, or ready to make better decisions for your business. Managers? Suite?"
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