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  • INSIGHTIQ BLOG  |  THURSDAY, DECEMBER 22, 2011
    [Help] A Marketing Reflection: Quaero's 2011 Webinar Recap
    Our webinars largely attempted to boil down the key areas of concern to help marketers get a grasp of the landscape, and how to begin making changes in their organizations. Here at Quaero, it's a magical time of the year. Using up last vacation days, attending company holiday parties, and of course, planning for 2012 marketing efforts.
  • DIGITAL VOICES  |  FRIDAY, JULY 16, 2010
    [Help] Maximizing the effectiveness of your social marketing activities
    While there is no silver bullet with maximizing usage and being more effective with social channels, we hope you find these ideas to be helpful in your travails down the social road. The proliferance of social channels over the last 5-6 years is simply amazing. may provide other platforms to communicate with our audience. . Invest wisely.
  • SALES LEAD DYNAMICS  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Help] Do You Sell Perfume or Do You Sell Hope?
    Client testimonials are also helpful. “ In the factory we make cosmetics. In the drugstore we sell hope.”. That powerful statement is from Charles Revson, the founder of Revlon, and one of the great marketers of all time. Perfume is simply smelly (well, ok, pleasantly fragrant) water. But Revson imbued it with almost mystical powers. Right?
  • FEARLESS COMPETITOR  |  SUNDAY, SEPTEMBER 29, 2013
    [Help] Jeff Ogden is honored to participate the SMAC Summit in NYC on October 17th
    To deliver insights and ideas to help YOU improve YOUR business results. 'Come join the award-winning marketing expert Jeff Ogden of the sales lead generation firm Find New Customers at this great event. Jeff is also the creator and host of the popular syndicated show, Marketing Made Simple TV. Melonie Dodaro. Brian Solis.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 18, 2013
    [Help] Here is my fervent hope. That what does not kill you, makes you stronger
    'Can getting smoked in a National Championship game lead to greater results? My Alma Mater is the University of Notre Dame. So I was deeply embarrassed to be smoked by the University of Alabama. As the announcer stated “ An over-whelming victory in this BCS game.” ” We were pounded by a much better team. This is true for all of us.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 18, 2011
    [Help] Find New Customers Fan of the Month – Arthur Germain
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. Arthur is an expert in company messaging and is based on Long Island.
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 12, 2011
    [Help] Mad Marketing TV Episode 1 is done
    Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. I’m the host of Mad Marketing TV  sponsored by  Act-On Software  and we recorded the premier episode yesterday. It featured an expert on buyer personas – Adele Revella of The Buyer Persona Institute.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 11, 2011
    [Help] Find New Customers Fan of the Month – Arthur Germain
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. Arthur is an expert in company messaging and is based on Long Island.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 28, 2011
    [Help] Find New Customers Fan of the Month – Antonio Dimitriadis
    Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. B2B Lead Generation | Find New Customers Fan of the Month for October 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Antonio Dimitriadis. in Greece.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 27, 2011
    [Help] The Science of Social Timing Part 1: Social Networks
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. The Science of Social Media | Insights from Dan Zarrella. Great insights on how best to use social media for maximum effectiveness in b2b demand generation from Dan at Hubspot. Thanks, Dan! link]. tweet«.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 21, 2011
    [Help] Find New Customers Fan of the Month – Antonio Dimitriadis
    Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. B2B Lead Generation | Find New Customers Fan of the Month for October 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Antonio Dimitriadis. in Greece.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 7, 2011
    [Help] Find New Customers Fan of the Month – Antonio Dimitriadis
    Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. B2B Lead Generation | Find New Customers Fan of the Month for October 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Antonio Dimitriadis. Embrace them.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 1, 2011
    [Help] Find New Customers Fan of the Month – Antonio Dimitriadis
    Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. B2B Lead Generation | Find New Customers Fan of the Month for October 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Antonio Dimitriadis. in Greece.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 23, 2011
    [Help] Laugh and Learn with Find New Customers | Episode 45 – Just Ship It
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. In his weekly B2B marketing show, Jeff Ogden , President of the B2B lead generation company , Find New Customers ([link] shares a key marketing take-away using wit and humor.
  • FEARLESS COMPETITOR  |  SUNDAY, AUGUST 21, 2011
    [Help] Sunday Post | Introduction to “A Whole New Mind”
    July was the biggest month ever for this blog and with your help, August will be even better! On Sundays, our goal is to expand minds – to share insights – to get you to say “ Wow!&#. Want to truly understand Find New Customers ? Watch last Friday’s  Laugh and Learn show. Great show! It’s a must-watch! Dan Pink.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 24, 2011
    [Help] Content Marketing tips and techniques
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. B2B content marketing | tips and techniques. SoftwareAdvice.com invited me to do a guest video post for their very popular blog on B2B marketing.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 21, 2011
    [Help] @fearlesscomp to appear on SLMA radio
    Find New Customers helps companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. B2B Lead Generation | The Fearless Competitor to appear on SLMA Radio. Sales Lead Management Association (SLMA) Radio has all the top experts in B2B marketing and sales.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 16, 2011
    [Help] Great guest bloggers coming
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. Aprimo hired Find New Customers because of our world-class network of top experts. Now we bring you these top experts as guest bloggers. You’ll know some of these too. Plus many more.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 11, 2011
    [Help] How to Prioritize Sales Leads Part 2 – Mac McConnell of Bluebird Strategie
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. B2B Lead Generation | How to Prioritize Leads | Part 2 of 3. In our last post, we shared part 1 of Mac McConnell of Bluebird Strategies talking about lead scoring at Software Advice.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 5, 2011
    [Help] Changing direction | The difficulty in changing a tiger’s stripes
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. Had a very interesting conversation with an SVP of Marketing for a $500MM software company this week. Their challenge? They sell mainly to IT, but want to sell to business leaders.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 4, 2011
    [Help] Jill Konrath on HubspotTV
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. Jill Konrath. Please support Jill! HubspotTV is the fun and witty sales and marketing show that airs for 20-25 minutes every Friday starting at 4:00pm ET at HubspotTV. Don’t Miss it!
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 20, 2011
    [Help] The Definitive Guide to Making Quota
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. B2B Sales | Tips from top experts. Ever wish you could discuss your sales challenges with top experts like Dave Stein, Jill Konrath, Kendra Lee or Kevin Temple? Now you can. What do you think?
  • MI6 MARKETING AGENCY  |  WEDNESDAY, JANUARY 19, 2011
    [Help] Vendor News: EMC
    Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. EMC Launches New Product Line for SMBs. This week EMC unveiled its new VNX Product Line targeted to the SMB market. Video Interview. Video Timeline. Tweet.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 16, 2010
    [Help] 60 Seconds not this week
    He’s an expert in demand generation who helps companies increase the flow of qualified sales leads. My thanks to our fans, but no 60 seconds this week. We’re with a new client, Aprimo , and unable to post this week. assure you that “60 Seconds with the Fearless Competitor&# will return next week. Lead Generation Made Simple.”
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 11, 2010
    [Help] 60 Seconds with the Fearless Competitor – Episode 5
    Find New Customers helps business develop and implement programs to drive more sales leads by improving the way they find and acquire new customers using best practices in lead generation. In Episode 5 of this quick hitting video series, the Fearless Competitor shares 6 tips for B2B marketing success today.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 14, 2009
    [Help] New approach in remarkable content
    Jeff Ogden, the Fearless Competitor, is President of Find New Customers “ Lead Generation Made Simple &#  For businesses looking for lead generation , Find New Customers helps business implement best practices in finding and acquiring new customers. The Holy Grail of marketing content is interactivity. We watch it. Emails. Blog posts.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 30, 2009
    [Help] The wrong formula
    Jeff Ogden is President of Find New Customers , a company dedicated to helping other companies find and acquire new customers using best practices in lead generation. It used to be so simple. The formula was clear. Problem — We need sales. Answer — Hire salespeople, especially those with industry or specialized experience.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 22, 2009
    [Help] 6 Things You Need for Demand Generation
    He’s been called the guru of lead generation and Find New Customers helps businesses execute lead generation programs to excel at acquiring new customers. Here’s what you need: A clear universal lead definition – agreed by sales and marketing. strong value proposition – specific, measurable and time-constrained.
  • SYNECORE  |  FRIDAY, JUNE 20, 2014
    [Help] Integrated Digital Marketing Chronicles: Measure & Refine Your Efforts
    You would imagine that utilizing the tactic of strategy refinement might have helped the army realize that bullets don’t work on Godzilla. 'After you''ve defined , promoted , connected and converted the audience with your digital marketing campaign your work is finished, right? Wrong! How is this accomplished? That got me thinking.I
  • SYNECORE  |  MONDAY, MARCH 10, 2014
    [Help] Social Mapping: Will Findery Make its Mark?
    As marketing goes solomo , the idea of social mapping is a unique enough concept to help it stand out amongst the noise. 'Social discovery is not a new concept. So what makes Findery , the new social app from Flickr co-founder Caterina Fake, different from all the rest? Did you know that Janis Joplin lived on this street? Bumping” Alerts.
  • B2B MEMES  |  MONDAY, JUNE 18, 2012
    [Help] Curation: Add Value and Pass It Along
    Among all the topics that seem to rile journalists and publishers these days, perhaps the most contentious is curation. Is summarizing and linking to another person’s article an honorable act or a form of theft? How can you distinguish between good curation and bad curation? Perhaps not so clear is how to add value.
  • SAZBEAN  |  MONDAY, AUGUST 30, 2010
    [Help] Review: SocialSeek for Social Media Monitoring
    If you found this post helpful, please consider signing up for our free newsletter or subscribing to Sazbean.com via RSS feed or email. One challenge with social media is keeping track of all the conversations and times that your name or company name is mentioned. Search by keyword and location, or just one or the other. Birds-eye View.
  • PHOENIX RISING  |  MONDAY, NOVEMBER 30, 2009
    [Help] Primal Thinking
    I'm laughing as I write this, I can't help it. I wrote a post last week entitled Ready, Fire, Aim. closed with what I thought was a cute little double entendre' Something lifke "Who knows, maybe we'll hit the bullseye!" " followed, by a picture of a bull's eye.the Wall Street Bull's Eye to be precise. 
  • SAZBEAN  |  TUESDAY, APRIL 1, 2014
    [Help] What You Want to Know Will Dictate What You Measure
    While it may seem obvious, taking a step back to understand what you want to know first will help you choose the right measurements. But there is hope… Google analytics allows you to add tags to links that can help you distinguish where traffic is coming from to the same web page. Step 1: State What You Want To Know.
  • THE ROI GUY  |  MONDAY, MAY 2, 2011
    [Help] Alinean Announces the CMO Challenge
    Free Campaign and Marketing Optimization (CMO) Assessment Tool and Service to Optimize B2B Marketing Return on Investment (ROI) Alinean announces the CMO Challenge , a free online assessment tool and service to help B2B marketers optimize the spending and practices of overall marketing groups, or individual campaigns.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 15, 2010
    [Help] B2B Social Media – 10 Tips From The Definitive Guide To Social Media
    The following 10 tips from the Definitive Guide to Social Media will help you understand what components are essential to grasp, use and focus on. This will help develop your following. These 10 tips make a great start to help you ease into B2B social media.  As B2B marketers, we know the growing importance of B2B social media. 
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 25, 2014
    [Help] 4 Time-Saving Tips for Managing Social Media Overload
    To help calm the overwhelming social media list, we’ve got a few tips for you. Have another tip to help small business owners juggle multiple social media accounts? 'Social media comes with a to-do list: Post to Facebook, craft an intriguing tweet, snap new pictures for Instagram, find a post to pin – Sound familiar?
  • VIDYARD  |  WEDNESDAY, FEBRUARY 26, 2014
    [Help] Why Mobile is Making Video Marketing More Important than Ever
    One of the best things for your SEO is to provide meaningful, helpful content that viewers will share. When waiting somewhere in public you likely pull out a mobile device to help the time pass. 'If you have a well-rounded marketing strategy, you reach potential customers through a variety of mediums — video included. An Easier Hook.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Help] Hello Europe! HubSpot's Heading to Dublin, Ireland
    We'll also be able to provide our European readers with educational marketing resources like ebooks and blog posts that will help them transform their marketing strategy. Our software has helped nearly 8,000 businesses around the world break away from traditional marketing and attract high-quality leads using inbound marketing strategies.
  • LEADER NETWORKS  |  TUESDAY, OCTOBER 11, 2011
    [Help] Five Ways To Avoid the "Valley of the Social Tools"
    We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. Social strategy and social operations are causing big changes in business today -- online and offline. They've emphasized click-through and followers. insert social tool name here.) or your career!
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 2, 2010
    [Help] B-to-B Marketers: Social Networks Top Priority for 2010
    50 Power Twitter Tips to Help B-to-B Marketers Twitter: Steps to Insure Success Adding Social Icons Helps Drive E-mail Marketing Campaigns Whats Your Company Value Proposition? Top marketers worldwide agree that digital will increase in 2010. 81% of the brand executives surveyed expected an increase in digital projects in 2010.
  • SYNECORE  |  SATURDAY, FEBRUARY 1, 2014
    [Help] Pin to Win: Social Sharing on Pinterest Trumps Email
    With Interests , pins are organized within a handful of broad categories, so Interests will group together pins in much more narrow categories to help recommend pins users are more likely to be interested in. 'I’ve long argued that Pinterest is the most sales-actionable social network around. percent of shares to Pinterest. Here’s why.
  • WEBBIQUITY  |  TUESDAY, APRIL 20, 2010
    [Help] Best Email Marketing Strategies and Tactics of 2009
    Smith prsents a helpful list of tactics for using email marketing the one “right way.&#. Sean Donahue interviews senior analyst Sergio Balegno about tips for combining social media with email marketing to help “one message exponentially, virally grow to reach a very large audience.&#. Scott T. Why do email marketing?
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 24, 2011
    [Help] If It’s Truly Easy-To-Use, Let Sales Do the Demo
    Salespeople love to highlight simplicity as a selling point, as it can be used to generate more leads and help them to close more deals. But perhaps more importantly, it will help the candidate decide whether they like doing demos. Many Cloud/SaaS companies have solutions they claim are easy-to-use, easy-to-deploy and easy-to-adopt.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 29, 2014
    [Help] Pin for the Win: How to Market Your Brand on Pinterest
    Pinterest gives users a format to engage with your content and become brand advocates, but it also helps them connect directly to your products. 'Author: Noah Abelson If you’re marketing on social (and we hope you are!), your primary goal should be to connect with users. Why Pinterest? But what sets Pinterest apart from Facebook and Twitter?
  • HUBSPOT  |  MONDAY, JULY 25, 2011
    [Help] Google+ to Launch Business Profiles with Analytics in Q3
    If you haven't used Google+ yet, check out this video for an explanation of this new social network: If you are already in the trenches of Google+, you might want to try this new Chrome extention to help improve your Google+ experience. It is reasonable to assume that they will be in some way connected to Google Analytics.
  • VOLACCI  |  TUESDAY, OCTOBER 29, 2013
    [Help] Target Your Social Marketing with Facebook Custom Audiences
    Let us know how we can help you and your business ! 'Last Wednesday Facebook announced a full release of its Custom Audiences feature to all advertisers on the mega-sized social network. This enables advertisers to expand promoted posts and paid ads to people on their email lists that do not necessarily ‘like’ their Facebook page.
  • ENGAGE  |  WEDNESDAY, APRIL 10, 2013
    [Help] 3 Damn Good Reasons for B2B Marketers to Drink the Content Kool-Aid
    Because he is educating you and in the process helping to build trust. 'This ain’t your grandfather’s media landscape. At least for marketers who want said life as marketers to continue. So, what’s the driving force behind it? Content marketing works. And here are 3 damn good reasons it does: 1. Content leads to sales.
  • HUBSPOT  |  FRIDAY, OCTOBER 11, 2013
    [Help] A Simple Formula for Writing Kick-Ass Titles
    Presenting the format and/or contents to a reader helps make your content a little sexier. If you haven''t created and refined your buyer personas, this blog post will help you out.). hope this has been a helpful walkthrough on crafting titles. 'Look, I said ass. And in a minute, you''ll know why. 1) Start with a working title.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, DECEMBER 28, 2012
    [Help] The 25 Best #SaaS and #Sales Blog Posts of 2012
    Tools That Help You Close Deals – [link]. It was a great year for Social CRM, Social Selling and the world of SaaS. We’ve collected a bunch of great articles over the course of the year so we wanted to share the the top 25 blog posts from 2012. Any others we should add to the list? Leave them in the comments. How Social Is B2B?
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 27, 2010
    [Help] Engaging Content: Get Emotional, Really Emotional
    Your readers can feel the pain of the client who was frustrated, angry, disappointed… and feel their relief when you helped them out. How can content  marketers create content that engages – truly engages – the emotions of readers ? When Harry Met Sally , Sally insisted men could never tell when women were faking an orgasm.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 18, 2012
    [Help] What Kind of B-to-B Marketing Is Working Best For You – Traditional, Digital or Social?
    From the market overviews to Podcasts with industry leaders, they have recognized that we specialize in a niche market they are trying to reach and have come to us for help. Now that most companies are back on the offensive and are actively spending more money on marketing, I thought I would ask you where are you getting the best results?
  • HUBSPOT  |  THURSDAY, DECEMBER 20, 2012
    [Help] The Business Blog Editorial Calendar Every Marketer Needs [Free Template]
    This will help you maintain a balanced mix of how-to's, numbered list posts, thought leadership-style content, etc. It will also keep you focused on blogging about the topics that you want to get found for, which should also help you cater to your. ll give you a hint: organization and consistency is key! Authors and Due Dates.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, AUGUST 22, 2013
    [Help] Are You Counting Your Marketing Calories?
    Let’s not forget the hours and hours and hours that go into helping the Sales Squirrels understand what you’re doing, why it’s a good idea and why you keep whining about updating the CRM database. 'I met my friend Jeff for lunch recently and it went like this: Jeff: Notice anything different about me? Jeff: I mean do I look thinner?
  • FATHOM  |  THURSDAY, NOVEMBER 14, 2013
    [Help] For B2B Content is Key: Content Marketing Strategies to Drive ROI
    In order to identify the right target audience, a B2B company should look at factors such as: Problems that can be solved with your product, which will help you identify businesses that are likely to want to learn more about you. 'The importance of content marketing can’t be denied. Determine Your Goals. Identify Your Target Audience.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 5, 2012
    [Help] Marketing Automation Vendors Added Webinars, Social Media, and Dynamic Content in 2011
    Cross-Campaign Coordination: This encompasses several features to help coordinate customer treatments across campaigns. Last week's post took a horse race approach to data from our newly available B2B Marketing Automation Vendor Selection Tool (VEST): who’s ahead, who’s behind, and who is coming on strong. Let’s start with the basics.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 20, 2014
    [Help] 4 Back to Basics Tips to Improve Lead Quality
    Asking the right qualifying questions will help you put each lead in the proper bucket so that marketing does its job to move the lead through the funnel and hands off to sales at the right moment (i.e. Follow her on Twitter @BSStoltz. Sales complaining they’re getting bad leads from Marketing? Start by weeding them out. Lead Quality
  • LEADERSHIP  |  TUESDAY, JUNE 25, 2013
    [Help] 10 SIMPLE B2B Content Marketing Tips for COMPLEX Solutions
    And that is just the point I’d like you to think about as you read this—if your communications do not help prospects understand very simply how you can resolve their challenges, your “solutions” are just not the right solution! Download a free copy of The ALEA Demand Generation Playbook to further help your efforts. They don’t.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 10, 2014
    [Help] Work in B2B? LinkedIn Can Supercharge Your Personal Brand
    ve used it for all of the things mentioned above, but today I’ll focus on a couple of my favorite tips which helped me become one of LinkedIn’s top 1% most viewed profiles and will help you to supercharge your personal brand. 'Employees at B2B companies know that LinkedIn is the B2B network. asked him what it was. His answer?
  • MARKETING ACTION  |  TUESDAY, JANUARY 21, 2014
    [Help] Online Personal Privacy Update
    Yes, these credit monitoring tools help you – after the fact – but you also need to help yourself, before the damage occurs. 'Would you walk naked down the road? Trust, consent, and transparency are the building blocks of the digital economy. Blah, blah, blah…we have heard this all before. StaySafeOnline.org. link]. Do it NOW. license.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 22, 2014
    [Help] Next-Generation Marketing Automation Systems Target Small Business
    Before jumping into the new systems, it helps to define a set of standard features to measure them against. 'I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. continuously updated) as well as static. Among U.S-based
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 6, 2011
    [Help] The hidden costs of social media conversation
    Christopher Locke and his co-authors saw that this new technology could help us re-capture these historic market conversations, as it stated: “‘In the early 1990s, there was nothing like the Internet we take for granted today. It’s all about the conversation. Have you heard that a thousand times?  It’s not the goal. 
  • HUBSPOT  |  FRIDAY, JUNE 11, 2010
    [Help] 3 Ways to Turn Your Company Into a Blogging Machine
    This can help you gain a reputation as a thought-leader in your industry, and improve your image for potential customers. Adding a marketing bolt on to your organization can only help you distribute news about your company more aggressively. Many companies think of blogging as adding a bolt onto an existing machine. Marketing Takeaway.
  • B2B IDEAS @ WORK  |  TUESDAY, SEPTEMBER 27, 2011
    [Help] B2B Social Media Success Formula Mixes Business with Pleasure
    Social media is a very important part of an inbound marketing program and it can certainly help drive conversions and leads. But it’s also about listening, learning and helpful thought leadership. I enjoy business-to-business marketing, and I’ve discovered many others with the same mindset through social media.
  • B2B IDEAS @ WORK  |  MONDAY, OCTOBER 11, 2010
    [Help] Newer Is Not Always Better in B2B
    Ours is greata,” Kraft is building off of our prior knowledge of their product, which encourages us to elaborate on the issue longer, which in turn helps motivate our buying behavior. I ran across a great print advertisement for Kraft® Singles that I simply had to comment on with this week’s blog. Ours is greata!
  • ANNUITAS  |  TUESDAY, APRIL 8, 2014
    [Help] Data Touches Everything at the Marketo User Summit #MKTGNATION14
    The first session I attended was called Marketo & Salesforce: Helpful Audits, Alerts, & Workflow for Rapidly Growing Companies and featured our newest team member Jenny Robertson sharing her experiences from  Navicure , building out both Marketo and SFDC workflows and rules to help solve some very common data quality issues.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 16, 2012
    [Help] A Multidisciplinary Approach to Breathtaking Content
    Self Help/Psychology. By  Srinivas  Rao, Contributing {grow} Columnist. Over the last two years I’ve read more books than I’ve read in my entire life. But there’s a slight problem with my reading. Every single book falls into one of these categories: Marketing/Business. Entrepreneurship/Careers. How to Diversify. Photos .
  • HUBSPOT  |  TUESDAY, JANUARY 14, 2014
    [Help] Is My Company Ready for Marketing Automation?
    But this content -- "TOFU" or "top of the funnel" content -- helps you build a subscriber base for your funnel by educating them through helpful content. And not just engrossed with your amazing content -- no, now you need them to start considering you as someone who can help them solve their problem. 'Wait! What should I do?
  • INBOUND SALES NETWORK  |  THURSDAY, FEBRUARY 16, 2012
    [Help] Does Your Company Blog for Fun, Fame, or Fortune?
    When you direct a critical eye to something your audience might want to purchase, revealing the pros and cons, you become a trusted resource, one they know they can count on to help them make decisions. When your readers read how others are winning, they’ll discover new ideas or tips that could help them achieve success from you.
  • WRITTENT  |  WEDNESDAY, MAY 15, 2013
    [Help] 15 Key Facts about Content Curation
    Not only is actively curating a valuable tool for establishing authority, it can help individuals build relationships with key bloggers and copanies. 'For many content marketers, curation is something of a silver bullet. For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Help] 4 Ways to Keep Facebook Fans From 'Unliking' Your Page
    Make your posts informative and helpful. Your Facebook fan base is an incredibly powerful marketing asset. You should be aiming to grow the number of fans of your business page in order to continually expand your reach. At the very least, you should be looking to retain the fans you already have. Keep your posts interesting.
  • HUBSPOT  |  MONDAY, JULY 9, 2012
    [Help] How to Create 200 Hours Worth of Marketing Content in One Night
    We chose the latter, and found that the variety of backgrounds contributed new perspectives to the projects and helped us learn from each other as we worked together.) Will the teams be allowed to help each other? Marketers don’t always have it so easy (wait. do we ever ?). What exactly is a 'marketing hack night'? Order dinner.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 8, 2013
    [Help] 5 Ways to Power Up Pinterest in Your Real Estate Biz
    by Treb Related Stories 4 Things You Will NEVER Hear A Social Media Marketer Say About Content How to Effectively Promote Your Blog Content SoLoMo Tools Alone Can’t Help You. 'Pinterest is an excellent platform for real estate professionals to build buzz, credibility and visibility around their personal brand.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Help] I Ditched Marketing and Hit the Sales Floor for an Hour. Here's What Happened.
    During the roleplay, he said this: "Our website is primarily there to help generate leads, but we have no real way of measuring its success." It made me really appreciate the level of control I have with blogging, and wonder how I could do my job better to help reps do theirs. 'As I type this, my brain is in overdrive. Chad stopped me.
  • SAZBEAN  |  FRIDAY, APRIL 25, 2014
    [Help] Understanding Facebook Boosted Post Metrics
    Either the boosted metrics didn’t include some of the stats, boosting the post helped increase the organic reach and engagement, or the post received an unusually high number of engaged traffic from some of the people who saw it (remember that when someone likes a post, their network sees that they liked it, at least for a short time period).
  • HUBSPOT  |  MONDAY, APRIL 22, 2013
    [Help] 20 Enlightening Pearls of Wisdom From Marketing Experts [SlideShare]
    Be authentic as a publisher and create content that helps you connect to everyone else. Start helping." - Zig Ziglar, Author of See You At The Top. 'Life is busy. Marketers are trying to stay on top of content creation , messaging, branding, budget, industry trends -- not to mention trying to find time for a personal life.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Help] A Year in Review: The Biggest Social Media Updates of 2013
    In an effort to “help people more easily discover what others are saying about a specific topic and participate in public conversations,” Facebook implemented clickable hashtags in 2013. Need some help getting visual? Here are 10 free design tools to help you create stunning visual content. win-win, if you ask us.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 15, 2012
    [Help] The 2013 Social Business Marketing Manifesto
    Marketers need to help our companies evolve from product promoters to social conversationalists. Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. And so now there is a social business imperative. Marketers
  • BLUE FOCUS MARKETING  |  THURSDAY, AUGUST 22, 2013
    [Help] Top 5 Mistakes In Content Marketing
    Sharing helpful content with a prospect will help them remember you for a day, but encouraging them to connect can forge dynamic long-term relationships and brand advocacy.  'Last fall on the Networking Exchange Blog, I presented a 10-step blueprint for building a successful content marketing strategy.  No plan, no value.
  • BIZNOLOGY  |  TUESDAY, MARCH 12, 2013
    [Help] Channel your exceptional SXSW social mojo all year long
    However, unlike email lists, which can be used for periodic alerts and update blasts, social media is more Constant Gardener than Same Time Next Year (sorry, couldn’t help myself). Bang With Friends Launches Site To Help You Have Sex With Strangers At SXSW (techcrunch.com). And then it’s over — until next year!
  • HUBSPOT  |  TUESDAY, FEBRUARY 21, 2012
    [Help] How to Write Call-to-Action Copy That Gets Visitors Clicking
    In the English language, we read from left to right, and verbs and subjects help us to quickly glean the meaning of a sentence. In fact, in The Science of PR , Dan Zarrella discovered that including digits in your press release headline can help increase total views. Let's take calls-to-action as an example. 2) Include Numbers.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Help] The History of Facebook Advertising [SlideShare]
    So we thought it''d be helpful to step back in time and provide a quick lesson on the history of Facebook advertising. The improvements in Facebook’s advertising platform are helping marketers to reach their audience in ways that often aren’t possible through other channels. 'How well do you know Facebook? Are you using it?
  • WEBBIQUITY  |  MONDAY, JULY 12, 2010
    [Help] Social Media Strategy? Think Like a Reporter
    While measuring social media ROI is difficult to do with any precision, it’s important to use what measures you can to help gauge the impact and continually improve your efforts. Recent surveys have shown that while businesses are embracing social media in droves, many are doing so without any real strategy in place. Tweet? Digg this!
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 23, 2011
    [Help] 4 Ways Marketing Automation Will Shorten Your Sales Cycle
    Being able to prioritize leads this way ensures your sales team spends time speaking with people who have already identified their problem and been educated on how you can help them solve it. Marketers can adjust campaigns in real time, learn from mistakes, capitalize on successes, and deliver content that helps prospects.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 8, 2012
    [Help] Marketing Strategy and Planning: How To Avoid Marketing Budget Disasters
    And you know how you are helping your company to get there. It’s that time of year again and I have to ask the only question that matters for those of us involved in marketing strategy and planning: Do you know which marketing programs have worked and which ones didn’t? And And what was the return on the investments you made?
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 9, 2013
    [Help] How NOT to Derail Your New Marketing Platform
    Client X now needed help to start using their marketing automation platform properly. Assuming you have build specifications, the actual build ideally happens with the help of a consultant. As long as these are concrete, how-to webinars, they can be enormously helpful.  . One year later, we were back on their site. Testing.
  • HUBSPOT  |  MONDAY, MARCH 7, 2011
    [Help] The Ultimate List: 50 Local Business Directories
    Filling out the forms over and over again can be a big pain, so here's a link to an Auto-Fill add-on for Firefox that should help prevent carpal tunnel. As a local business, attracting new customers can be a major challenge. Quickly disappearing are the days when people would go to the YellowPages to find local businesses. Google 2. Bing 3.
  • ANNUITAS  |  THURSDAY, APRIL 17, 2014
    [Help] Common Pitfalls in Demand Generation Strategy
    Do you have the right people (both internally and externally) to help you execute your strategy? 'The word “strategy” is so over-used these days. No doubt about it we all want to have ground-breaking strategies , be thought of as strategic thinkers, and win awards for our companies or agencies with our strategy of the year. Sound familiar?
  • LEADSLOTH  |  MONDAY, JULY 12, 2010
    [Help] Hubspot Review
    Jep Castelein is the founder of LeadSloth, a firm that helps technology companies find untapped revenue in their marketing databases. UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! Marketing departments at mid-size companies.
  • CONVERSIONATION  |  SUNDAY, FEBRUARY 3, 2013
    [Help] Successful Social Business Pilot Projects: Benefits of Starting Small
    Social business pilot projects and smaller test cases are not only great ways to break through the clutter of the hype but also help making purpose and benefits tangible and understandable for those involved. History has a tendency to repeat itself. This post makes the case for social business pilot projects.
  • HUBSPOT  |  WEDNESDAY, APRIL 17, 2013
    [Help] How to Ensure You're Hiring a Trustworthy Marketing Agency
    Likewise, a company with a strong tradition of helping food brands probably won’t be a good fit with my software company. But an agency should be able to help you flesh out your goals, identify opportunities, and start building a plan that you can get excited about and envision actually. mean, really trust them? for at least a year.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, AUGUST 18, 2010
    [Help] Evaluate Your Marketing Campaign With Analytics BEFORE You Launch It. (Part 1 of 2)
    Marketing Analysts are able to use your company’s data and secondary data to help define your target market and opportunities to ensure you are reaching the right audience to meet your business objectives. Megan Jasinski. Marketing is a marathon, not a sprint. We’ve all been there before. I have this great idea for a marketing campaign!
  • SALES INTELLIGENCE VIEW  |  THURSDAY, OCTOBER 18, 2012
    [Help] New Playbook: Lead Qualification with Sales Intelligence
    Find out how Sales Intelligence helps reps tell compelling stories to their prospects to uncover important sales insights. As technology and social media continue to disrupt traditional sales methodologies, many companies fall behind in their business strategies – and their sales results show it. Download the Playbook!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 23, 2014
    [Help] The Future of Social Marketing Automation is Here (And Improving)
    'by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Roz Lemieux, CEO of Attentive.ly, a social behavior platform that helps modern marketing organizations predict how customers and supporters will behave – even what they might do or buy – from social data. Impressive. July 24 at 2 p.m.
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 16, 2012
    [Help] 2012 #Nifty50 Top Men in Technology on Twitter
    With this in mind, we are proud to introduce the #Nifty50 Kids project , which aims to bring cutting-edge technology to underprivileged kids throughout the country in order to help better prepare them to become our business leaders of the future. By understanding their needs and helping them instead of selling to them, you have created value.
  • HUBSPOT  |  TUESDAY, DECEMBER 17, 2013
    [Help] Answers to 5 of Marketing's Most Frequently Asked Questions #AskTheExpert
    To learn more about that, here are some resources that might help you out: On improving content quality. he source of the content is up to you, a s long as that 80% is helpful, educational, or entertaining for people in your industry (and not sales-y). This helps you avoid starting your next project from scratch. expert answers?
  • SALES CHALLENGER  |  MONDAY, JUNE 17, 2013
    [Help] Overcoming Sales’ Unpredictability
    This year is the first time we’ve truly come to appreciate that fact, in our work on understanding the type of climate sales leaders and front-line managers need to create to help sellers succeed in this highly variably environment—one we’re calling “guided rep judgment”. This is how we won. What do we mean? We built scorecards. Insights.
  • SALES CHALLENGER  |  TUESDAY, MARCH 5, 2013
    [Help] Why Solution Sales is Fading Away
    When we analyzed 5000 B2B customers, we found the single biggest opportunity we have is using the sales moment not to diagnose, but to teach customers something new about their business , and ways in which we can uniquely help them. For the past twenty or so years, many companies have pursued a solution sales strategy. Reasons for Demise.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JULY 2, 2014
    [Help] Should You Centralize or Decentralize Your B2B Marketing? Yes You Should.
    As the local marketer at the far end of this well-meant scheme I invested countless hours figuring out how to get around the stuff I didn’t like and how to get someone else to pay for the bits that were helpful. 'This was originally published on February 12th, 2014 on the Canadian Marketing Association blog. Act Local.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 12, 2014
    [Help] Twitter Truth #2: Sometimes You Need to Shut Up
    So is shutting up when there is simply nothing helpful to say. 'Last week we looked at some recent Twitter escapades that had in common the mistaken belief by marketers that Twitter has something to do with them. This backfires rather a lot. Another thing that often ends badly is saying anything at all. Even if it’s Christmas.
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