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  • WINDMILL NETWORKING  |  MONDAY, AUGUST 8, 2011
    [Help] 10 Steps to Maximizing LinkedIn for Sales and Social Media Marketing
    As a sneak preview, I wanted to summarize some points of my book in a 10-step approach to give you some ideas to help you maximize the professional social networking platform for the sales and marketing efforts of your own business. 13 in the world ) continue to grow. LI requires a certain mindset in order to be successful on it.
  • INBOUND SALES NETWORK  |  TUESDAY, MARCH 20, 2012
    [Help] Why My Blog Titles Suck and I`m Proud of It
    The bigger factor is that a great subject line will also engage your audience and help them to take action on the subject you are taking about. This guide will help you build a lead generation engine that maps to your customers buying process and delivers maximum measurable ROI. In premise I agree with this. Check out this free guide.
  • VOICE-BASED MARKETING  |  WEDNESDAY, MARCH 19, 2014
    [Help] Make Customers Happy Via the Phone
    This may seem counterintuitive as more companies continue to launch online help portals such as live chat or email support. As helpful as customer service and sales agents are, there are many questions or concerns callers may have that do not require a one-on-one conversation. 25% move to website content. Build the Customer Profile.
  • NUSPARK  |  SUNDAY, SEPTEMBER 30, 2012
    [Help] Social Media Metrics & Analytics; Measuring Success
    hope this post helps shed some light into social media measurement for your business.  An Approach to Measuring Success with Social Media; What Metrics Mean the Most . Typical question- sound familiar?  C-suite executives are still trying to grapple with these questions along with their marketing people.  Every business is different. 
  • SYNECORE  |  THURSDAY, MARCH 6, 2014
    [Help] The Future of Mobile: Visual Search
    Ditto from the gang at Pinterest: " The acquisition of VisualGraph will help us build technology to better understand what people are Pinning. 'Two tech news stories recently caught my eye that, when taken together, suggest that the future of mobile discovery lies with the visual search engine. Here is a (brief) summary of my findings.
  • HUBSPOT  |  FRIDAY, JUNE 22, 2012
    [Help] The Recipe for Long-Term Social Media Marketing Success
    Keeping a schedule like this not only helps keep everyone informed -- it also helps keep people on track to meet their content creation goals if they know your social media success depends on it! On the higher end, nearly 15% spend more than 20 hours each week on social media. 58% reported lead generation was a benefit.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 25, 2012
    [Help] Blog comments are serious business
    I’ve hired people from the blog community , provided referrals, and provided help and counsel. If you have a company blog, you’re probably dying to drum up a few comments that can lead to a community. yet established bloggers have some surprisingly diverse views on the value of commenting and engagement. It’s a gift.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 21, 2012
    [Help] Six ideas to win executive sponsorship for your social media effort
    Get your supporters to help you think-through effective answers to anything your boss can throw at you and be well-prepared. One of the most difficult problems in the social media world is getting the boss to understand and support an initial effort. Executive sponsorship is a vital topic.  If Not in the long run. So don’t blow it. : ).
  • HUBSPOT  |  MONDAY, OCTOBER 1, 2012
    [Help] Why Marketers Need to Start Caring About Social Responsibility
    So, there, I hope one of these definitions helped explain the concept of CSR :-). While we see it as an expansion of our business and an opportunity to help improve marketing across the globe, the result of our new office is 150 new jobs in Ireland. What's up with that? And sadly, sometimes businesses make poor decisions. Apple.
  • FATHOM  |  TUESDAY, NOVEMBER 5, 2013
    [Help] Google Tricks, Not Treats
    to help you make the best decision at the campaign level. No help from the Help Center. 'While we were busy stuffing our faces with Halloween candy, it seems Google has played another trick on us. Google has banished more relevant data once again. Here is what you use to see in regards to category exclusions. At end rant).
  • WORKFACE  |  TUESDAY, JUNE 12, 2012
    [Help] Are You Using the Social Business Model in Your Company?
    Combining social networking “netiquette” (being helpful, transparent and authentic) with business engagement on LinkedIn (for one-to-one interaction), Twitter (for immediacy) and Facebook (for content sharing) more fully involves employees in the organization and increases customer intimacy and trust. Customer Support. Recruiting.
  • SALES CHALLENGER  |  TUESDAY, MAY 17, 2011
    [Help] You’re Sending Reps to Chase Unicorns
    Many sales organizations have long been telling their reps to look for a customer advocate or “coach” – someone inside the customer organization who can provide guidance on how purchase decisions are made and, ideally, who is willing to help the supplier navigate that process. The ideal customer contact is one who: Is accessible.
  • MARKETING ACTION  |  MONDAY, JANUARY 27, 2014
    [Help] How to Leverage LinkedIn for Lead Generation and Recruitment
    The content you share to LinkedIn can help you connect with potential hires and improve your transparency as an employer, which, as Mashable notes in its highly readable guide to LinkedIn etiquette, is something job-seekers care about. 'Though it might lack the flair its younger siblings on social possess (Facebook, Twitter, et al.), license.
  • MARKETING ACTION  |  MONDAY, DECEMBER 30, 2013
    [Help] 4 Tips for Maximizing Advocacy
    Additionally, the right plan helps ensure that your users find success with your company and can ultimately shape your offerings in lasting, meaningful ways. These polls also helped shed light on important aspects of Act-On’s larger platform, and allowed developers to make integral changes, showing just how far the right feedback can travel.
  • MARKETING ACTION  |  MONDAY, APRIL 1, 2013
    [Help] 7 Ways to Use Facebook to Display Brand Personality
    Not only will boring, text-based content fail to help you differentiate from competitors, it’s likely going to damage your engagement. We couldn’t help but love Charmin’s contribution to pre-Oscars buzz, which achieved the perfect balance of humor and brand personality without being offensive: 4. Let your fans finish your posts.
  • LEADER NETWORKS  |  MONDAY, NOVEMBER 16, 2009
    [Help] What Enterprise Can Learn From the FDA Social Media Hearings
    Do you have a best practice triage plan or a social media policy to help guide employees' use of social media as a company representative? We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. When is the use of links appropriate? Are you?
  • B2BBLOGGERS  |  THURSDAY, OCTOBER 28, 2010
    [Help] Is It Time Now For A Chief Marketing Technologist? [#B2BChat]
    How can we help you Make Good Media? B2BChat] About Contact Us Advertising Info Privacy Policy Terms Of Service Submit Your Blog Write For Us Badges Newsletter Sign Up RSS Feed © Make Good Media | we help you, make good mediaThe “preferred” skill set for today’s marketers are undergoing a paradigm shift. Two Way Conversation 5.
  • MARKETRI  |  TUESDAY, SEPTEMBER 25, 2012
    [Help] Decision 2012: Should Your B2B Firm Choose SEO or PPC?
    PPC click can help you today, but content/links that get you noticed by Search Engines will help you today, tomorrow, and 6 months from now. Google AdWords automatically calculates the number of clicks, number of conversions, daily spend, cost-per-click, and many other helpful metrics. PPC is also known as Paid Search.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 22, 2012
    [Help] Five insanely simple ideas to make your next presentation sizzle
    Presentation designers have emerged to help companies take off like Usain Bolt, but you can still get a leg up on the rest of your competitors who are still in the starting blocks. By {grow} Community Member John Thomas. Though, as we all know, it rarely ever dazzles. It usually fizzles. It’s not even the only game in town anymore.
  • ANNUITAS  |  THURSDAY, APRIL 3, 2014
    [Help] The Single Most Common Lead Scoring Failure: Not All Content is Created Equal
    Marketing is upset because leads are not being handled, and feel that since the lead score is good (and sales help build the criteria) they should be in good shape. 'Most lead scoring models fail — at least initially. It takes a little time to learn the implications of one simple, undeniable fact: not all content is created equal.
  • VOICE-BASED MARKETING  |  THURSDAY, JULY 4, 2013
    [Help] Declaring Independence from the Traditional On-Premise Call Center
    With helpful tools like call tracking and IVR , you can harvest all the data you need to make informed decisions on your marketing budget and business processes. Track the success of phone leads, pass helpful information along to agents to help them close the sale, develop fast outbound surveys to get customer feedback, and more.
  • HUBSPOT  |  TUESDAY, AUGUST 6, 2013
    [Help] Facebook Announces News Feed Changes, Gets More Transparent With Businesses
    Facebook announced some new features and changes to News Feed that should help members see more of what they want to see and less of what they don’t. All in all it sounds like Facebook''s more dedicated to providing helpful resources for marketers that explain the logic behind their product choices. Facebook''s News Feed Changes.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 15, 2011
    [Help] B2B Marketers Need To Wake Up and Get Social
    talk about marketing that actually needs to be helpful to our buyers.I’ve And despite the recent data, I am still hopeful that we will wake up and start getting a lot more social, more helpful and more human! Accenture Survey: Just 8% Heavy Users of Social. Only 5% reported a strong link between social media and strategy. Answer.
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 25, 2012
    [Help] Are You Planning for Lead Generation for 2013?
    Timing: Will your plan deliver a consistent flow of inquiries per month in sufficient numbers to help the salespeople make forecast? James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Of course,” you say. But do you really?
  • HUBSPOT  |  FRIDAY, MAY 17, 2013
    [Help] Practical Tips for Modern SEO From the Best Minds in Europe
    Attracting links to your website is going to play a major part in helping you to rank well in Google. Think about who you want linking back to your content ( your persona ), and create content that directly helps them accomplish that goal. 'The only certainty in the SEO world -- or, really, the digital marketing world -- is change.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 4, 2012
    [Help] The 2013 Marketing Predictions Post: Content Marketing And Social Business
    These roles will help companies to bridge the gaps and address the changing buyer journey. In my  Marketing Prediction post from last year, I did not break any new ground when I predicted that 2012 would be all about social, content and mobile. I’m pretty happy to see that I wasn’t too far off. Where did I fall short? Disagree? 
  • E-QUIP  |  THURSDAY, JANUARY 30, 2014
    [Help] Why You Should Be Hoarding Content
    The best content is that most relevant and helpful in addressing client needs. Regularly sending useful information and advice reminds customers that you''re thinking about them and looking for ways to help. Helpful content is a great way to remain visible without imposing too much. Yet most A/E firms are content poor.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Help] 8 Budget Templates to Manage Your Marketing Spend [Free Download]
    We’ve got something almost as good as a sentient robot that can help you plan your marketing budget: this bundle of 8 Microsoft Excel templates. 'The new year is right around the corner -- and, unfortunately, it doesn’t look like an autonomous marketing budget robot has been invented yet in time to take care of your annual budget planning.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 23, 2014
    [Help] 3 Advocate Marketing Takeaways From The Bammie Awards
    Sometimes we ask time-consuming things from our Advocates and even though they want to help they might be in the middle of a particularly busy time at work. 'by Heather Foeh | Tweet this One of my very favorite things I enjoy about my role as head of customer culture for Oracle Eloqua’s customers is working on our Markie Awards each year.
  • B2B MARKETING ONLINE  |  FRIDAY, JANUARY 7, 2011
    [Help] Stop all the metrics. only measure what matters
    This is NOT a "less is more" blogette to satisfy some overwhelming urge to stop all the approaches from agencies offering to "help" me with data, metrics, scorecards, etc etc. And neither is it a winge about "analysis paralysis" (well.maybe a bit of both.). the world is a very different place from my first job running campaigns.
  • BUSINESS GROWTH DEVELOPMENT  |  SUNDAY, MARCH 20, 2011
    [Help] Strategies For Demand Generation
    Ideally you will do both, and evolve your marketing into a lead generation and nurturing system which will help make your sales operation more efficient and effective and bring your revenue generating business units closer together into an integrated business development system. The problem existed but nobody knew they needed a drill yet.
  • BUSINESS GROWTH DEVELOPMENT  |  SUNDAY, MARCH 20, 2011
    [Help] Strategies For Demand Generation
    Ideally you will do both, and evolve your marketing into a lead generation and nurturing system which will help make your sales operation more efficient and effective and bring your revenue generating business units closer together into an integrated business development system. The problem existed but nobody knew they needed a drill yet.
  • INTEGRATED B2B  |  TUESDAY, OCTOBER 16, 2012
    [Help] Boring is bad. Decision making needs emotional incentives.
    Here are three ways boosting the emotional health of your brand can help decision makers engage with your business. Creating emotional engagement with your audience can help you stand out from competitors and create an impact that is not only remembered, but becomes preferred. Let’s face it. have we already seen?
  • HUBSPOT  |  FRIDAY, MAY 11, 2012
    [Help] 5 Ways Marketers Should Be More Like Bob Marley
    saw the documentary recently and couldn’t help but draw parallels between Marley's career and marketing. ” These remixes and adaptations helped Marley get visibility in front of the international audience. Today marks exactly 31 years since the death of reggae legend Bob Marley. Don't be surprised! 1) Remix & Adapt.
  • B2B IDEAS @ WORK  |  TUESDAY, JULY 12, 2011
    [Help] B2B Marketing Research: Getting Started
    This not only helps you develop rapport at the beginning, but can also help you ‘speak their language’ and understand where they are coming from when you ask them questions during the interview. Ok, so you’ve done your secondary research and you’ve developed your research proposal – now what? Stay Humble.
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, FEBRUARY 13, 2012
    [Help] Promote Your Business by Becoming a Business Speaker
    Captive Audience Having said that, this article isn’t about changing your career to that of a business speaker, or indeed becoming one of the world’s top keynote speakers , it’s actually about how speaking at events and conferences can help grow your existing business. you ask; ‘how would this help me with my business?’. So what?’
  • BUSINESS GROWTH DEVELOPMENT  |  TUESDAY, MAY 17, 2011
    [Help] Asset building marketing versus auction marketing.
    This can help you reach audiences embedded deep inside particular networks that match your buyers persona or those on the peripheries that are outside these networks looking for answers from search engines. The internet is one of the best places for comparing these strategies. The short game – a marketing auction.
  • EB2BLEADS  |  MONDAY, JANUARY 31, 2011
    [Help] Differences In Sales Lead Qualification
    Depending on how you establish your referral base these leads can be more sales ready than a lead created from marketing, as an individual has personally identified that another person or business has a problem that you may be able to help them with, which is very similar to pre-qualification in sales. over time. Article written by eb2bleads.
  • VISIONEDGE  |  TUESDAY, MAY 20, 2014
    [Help] Craft a Killer Sales Playbook
    The playbook helps you implement a common sales methodology that leverages the processes used by high performers. 'The Sales Playbook, Defined. The outcome? You can sell more effectively and handle different selling situations, position against a particular competitor, or communicate the value proposition to each person in the buying process.
  • HUBSPOT  |  THURSDAY, DECEMBER 1, 2011
    [Help] 6 Easy Twitter Hacks for Schmoozing Journalists
    Maybe it means thanking them for an article they wrote that was particularly helpful. So your company is doing more with Twitter. Awesome! Here's something I want you to try. Twitter is a great way to gradually get to know someone, build up trust, and possibly create a relationship where there wasn't one before. Step 1: Find and follow.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 31, 2013
    [Help] A Rant: In Praise of The Unremarkable
    understand that people love these little self-help validations in the social media stream, but you can be a great and worthy person without writing your manifesto, living out of your box, or daring to be a failure. When I rant, it is not a knee-jerk reaction. It is more like a slow burn. And then it breaks loose. ” “YESSSSS!”
  • BLUE FOCUS MARKETING  |  SUNDAY, JULY 8, 2012
    [Help] MarketingSherpa Recognizes 13 Best Marketing Industry Blogs for 2012
    As Burstein wrote in his winners announcement, “While trade pubs are certainly still valuable, many marketers now also turn to industry blogs to help them do their jobs better.” Blue Focus Marketing ® Earns MarketingSherpa’s Reader’s Choice Distinction for “Best Social Media Marketing Blog”. Thanks again to everyone for your support.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 3, 2013
    [Help] Avoid the Pitfalls of Third-Party Content
    While most small business owners are hesitant to let outsiders write their material, they are missing out on some opportunities for company growth without third-party help. Photo credit: trixie. Does allowing third-party content on your site make you nervous? The Necessity of Third-Party Content. The Pitfalls of Third-Party Content.
  • BIZNOLOGY  |  MONDAY, JANUARY 28, 2013
    [Help] Make the Most of Content Marketing Campaigns
    If you own a small business and do the content marketing on your own, follow the same advice and seek outside help from experts if needed. Photo credit: Wikipedia. Content marketing is a valuable part of any business strategy and it comes in many forms. Though the term is overused, its implementation is underutilized. Direct sales?
  • BIZNOLOGY  |  FRIDAY, JANUARY 11, 2013
    [Help] Why Marketers Should Fear Mobile Marketing
    Your promise of content marketing helping your company’s promotional efforts and the ability to measure and track everything that happens in the online space has pretty major hole in its theory. Photo credit: Wikipedia. “What?” ” you ask. Well, kids (and many adults for that matter) are scared to death of the dentist.
  • HUBSPOT  |  TUESDAY, NOVEMBER 25, 2014
    [Help] How to Be Successful on Twitter: 9 Surprising Stats to Know
    Twitter''s targeting features could help you better reach your desired audience. 'There are 284 million monthly active users on Twitter and chances are, you''re one of them -- we''re certainly are. Unfortunately, just because all of us are active on Twitter doesn''t mean we''re using it the right way. and what doesn''t. Click to tweet! ).
  • HUBSPOT  |  WEDNESDAY, MAY 30, 2012
    [Help] Facebook Rolls Out 'Promoted Posts' to Extend the Reach of Your Page's Content #FB4Biz
    Quite simply, they can help marketers get more exposure for organic Facebook content they want to put more promotional muscle behind. Facebook will indicate the estimated reach for the budget you select to help you decide how much to spend. Click here to register! Introducing 'Promoted Posts'. Use Cases for Promoted Posts.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, APRIL 3, 2013
    [Help] How Barack Obama Became Content Marketer-In-Chief of the USA
    caption id="attachment_3428" align="alignnone" width="517"] Bo Helping President with his Content Marketing[/caption] They have effectively dis-intermediated the media. Still skeptical of the merits of content marketing? Well, Barack Obama and his team have put content marketing at the center of their media strategy.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 15, 2014
    [Help] Successful Subject Lines Deconstructed
    You don’t need to delve into the darkness of your youth, but to help illustrate how to create a successful subject line we’re going to break it down, old school. So, let’s deconstruct some recent subject lines and discuss five tips that’ll help you create engaging ones: 1. The first culprit is your subject line.
  • WEBBIQUITY  |  TUESDAY, MARCH 4, 2014
    [Help] Book Review: The Social Employee
    'One of the most powerful impacts of social media is the way has democratized brands. No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. Those voices collectively shape the brand.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 16, 2012
    [Help] 7 Reasons Your Content Marketing Strategy Isn’t Working
    Maybe some of the tasks you perform in your role at your company would be helpful for others in similar positions.  Guest post by {grow} Community Member Sarah Goliger. As marketers, we know that the best way to generate quality leads for our businesses is by creating great content.  You’re targeting the wrong audience.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 13, 2011
    [Help] Manufacturers: How to Succeed in Social Media Using Content Curation
    recently read a guest post from Neicole Crepeau on Convince and Convert site that outlines things to help you be successful at content curation. One long-term strategy that folks sometimes overlook is that of leveraging content curation as a way of building followers and “expertise standing &# in your field. The “go to&# guy.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 15, 2011
    [Help] What Does Success Look Like?
    Mark Hunter, The Sales Hunter, is a consultative selling expert committed to helping individuals and companies identify better prospects, close more sales, and profitably build more long-term customer relationships. To By Mark Hunter “The Sales Hunter”. It seems simple enough, doesn’t it — understanding what success looks like. Long-term?
  • BLUE FOCUS MARKETING  |  SUNDAY, FEBRUARY 13, 2011
    [Help] What is a brand?
    When you think about powerful brands that are built on a singular positioning that is not only meaningful but relevant to its target (consumer or B2B) you can’t help but think about Verizon Wireless.  When a brand goes out of its way to help customers, it is rewarded with more than continuous service.  What makes a brand irresistible
  • B2BBLOGGERS  |  THURSDAY, AUGUST 5, 2010
    [Help] Peeling Away The Layers
    It brought back to mind a wonderful metaphor I learned over 10 years ago during Franklin Covey’s Helping Clients Succeed™ Consultative Sales Training program. In helping clients, before providing a solution, you need to discover the core of the problem. How can we help you Make Good Media? haven’t changed. million views).
  • FATHOM  |  TUESDAY, DECEMBER 3, 2013
    [Help] How to Make Blogging Easier for Education Marketers
    This can help you target a wider audience while saving time and energy. If you need help marketing a college through blogging, digital marketing firms can offer the resources and expertise you need. 'Marketing a college by maintaining a blog should be simple. But the problem with education blogging isn’t finding topics to write about.
  • INBOUND SALES NETWORK  |  TUESDAY, JANUARY 31, 2012
    [Help] Does Your Message Have Substance?
    You are there to help your customers see what has changed in their world and how they, by accepting your call, can adapt and better survive and thrive. This guide will help you build a lead generation engine that maps to your customers buying process and delivers maximum measurable ROI. Not interested in anyone else but himself!
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 13, 2011
    [Help] Marketing on a Budget – Methods for Executing Great Marketing Campaigns (Without Breaking the Bank!)
    In the current financial climate it is virtually impossible to get banks to cough up any money to help with marketing budgets and set-up costs. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. B2B Demand Generation | Guest Post by Dee Mason.
  • MI6 MARKETING AGENCY  |  FRIDAY, MARCH 25, 2011
    [Help] February Mi6 Chart Toppers
    Our goal is to help you be successful. If you’d like to connect with us or talk to us about how we can help you build your brand and your business here’s how. Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, FEBRUARY 23, 2012
    [Help] Five Dumb Things That Unrock Trade Shows
    These two have way more important things to do than help their buddy control the massive crowds at their inline space. I asked, helping myself to a box of highlighters shaped like ninja weapons. Last week we talked about how to rock your trade shows. Let’s look at this booth. It’s a 20 by 20. No wonder he needs a rest at 10am. he said.
  • ACHIEVE MARKET LEADERSHIP  |  WEDNESDAY, OCTOBER 7, 2009
    [Help] Social CRM and You
    Mechanisms to handle huge volumes (believe it or not, you may need more people to help make this happen). Social CRM is coming and has potential to completely change the insights and influence you can have on the success of your company, products and brands. ll provide you with my opinions, mixed in with some conclusions from the article.
  • ACHIEVE MARKET LEADERSHIP  |  MONDAY, FEBRUARY 28, 2011
    [Help] YouTube for B2B Marketing – Really?
    We help many companies with marketing and social media strategy. More and more, the topic of YouTube is coming up and people are asking why they should invest in a YouTube channel.  . They express many concerns: What’s the ROI? Isn’t it for consumers and not B2B? We see the value of video, but why YouTube specifically? Let me know!
  • ENGAGE  |  TUESDAY, FEBRUARY 19, 2013
    [Help] 3 Social Media Lessons Your Association Can Learn from APHA
    It helps that APHA staff receives strong support from its executives for its entrepreneurial spirit. That really helped amplify our message,” Fouse said. But associations who are holding tight to these traditional ways and not experimenting with social media may see their meetings slink into “dulls-ville.”. Don’t be scared; be first.
  • ENGAGE  |  THURSDAY, JULY 12, 2012
    [Help] 3 Quick SEO Tips to Improve Your Site’s Relationship with Google
    Here are 3 behind-the-scenes areas to focus on that will help improve your site’s relationship with search engines. Finding out this information can help you build relationships with others and become a thought leader in a specific area by capitalizing on relationships with people (and websites) who have already endorsed your content once.
  • HUBSPOT  |  TUESDAY, MAY 14, 2013
    [Help] How a Sales Coaching Program Can Grow Your Business in Turbulent Times
    Instead, sales representatives say they need someone who understands their individual needs and can help them get better at the behaviors necessary to meet and surpass their quotas; someone who can extract and share the current team best practices so that everyone can benefit from them. 'Selling is hard work. Area 3: Managing Up.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 14, 2013
    [Help] Mintigo InterestBase Harvests Web and Social Data for Marketing and Sales
    This enhanced data can be used in lead scoring or to help guide salespeople. 'Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects. But harvesting that data has been frustratingly difficult. More advanced technology does exist.
  • MARKETING GENIUS BLOG  |  MONDAY, DECEMBER 17, 2012
    [Help] World’s Greatest #SocialCRM @Lead_Rocket Goes Public #Beta
    Social media, and particularly LinkedIn and Twitter, help transform the sales process into something more engaging and interactive. The hyperbole and linkbait strategy combine to announce that the past two weeks have been a big deal for the entire Genius and LeadRocket teams. Engagement is what LeadRocket is all about. How could this be?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 29, 2011
    [Help] eBay Offers $2.4 Billion for GSI Commerce: More Support for Marketing Automation
    eBay ’s $2.4 I suppose that’s legitimately the main point of the story. But what I really want to know is what it means for marketing automation. Not that I’m obsessed or anything. IBM defines marketing automation as digital analytics, and puts digital analytics at the center of the business universe. There, I said it. Bad bad bad. But I won’t.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 6, 2010
    [Help] The New Marketing World: Conversations not Campaigns
    can’t help but wonder what the other half are doing. In just a couple of days, I’ll be in Barcelona speaking at the Cisco Partner Velocity Conference. To say I’m looking forward to this opportunity is an understatement. I’m honored to be asked to share my insights with their channel partners from around the world.
  • GREAT B2B MARKETING  |  TUESDAY, DECEMBER 10, 2013
    [Help] B2B Sales and Marketing Trends for 2014
    In the rapidly evolving B2B arena, knowing the key trends can help you refine, adjust or enhance your strategy. Offering your prospects high-quality content that helps them meet their challenges, find better solutions, and do their jobs better will be key in 2014. You can read the full article here. Trend 4: Mobile Friendly Content.
  • SYNECORE  |  MONDAY, MAY 20, 2013
    [Help] Want to Increase Website Conversion? Fix These 5 Areas
    Enticing calls-to-action (CTAs) with descriptive landing pages shape the on-site user experience and make your web content more actionable; both also help clear the path to the sale. 'Ever been told your website is all flash and no cash? If so, you’re probably sitting on a high-octane brochure website that has little else to offer.
  • SYNECORE  |  MONDAY, DECEMBER 17, 2012
    [Help] 4 Steps to Establish a Seamless Online Presence
    If this sounds like a useful proposition, here are four steps to help you build a seamless digital presence for the New Year. Your brand’s digital presence should a) reflect your vision and values, b) support your business goals, c) connect with your target audience by helping resolve their wants and needs. STEP ONE: Clarify VVBGBM.
  • SALES PROSPECTING PERSPECTIVES  |  SUNDAY, AUGUST 19, 2012
    [Help] Sales Prospecting Perspective Weekly Recap - Week of August 13, 2012
    In his post Have You Lost Your Mojo , Stephen provides three ideas that have helped him pull himself out of a funk or "find his mojo". Help your reps with marketing automation tools so that you can schedule out weekly emails that allows your reps to cast a wider net. You need to have the right solution for a pain that they might have.”
  • SAVVY B2B MARKETING  |  WEDNESDAY, FEBRUARY 8, 2012
    [Help] Savvy Speaks: Tips for Crowdsourcing
    So crowdsourcing has helped give me the content I need along with balancing perspectives. Most of the time, people will want to help you. The rise of social media has made crowdsourcing all the rage. Why read the opinions of just one person when you can get the 4-1-1 from a whole host of experts all in one place? Heather. Wendy. Jamie.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 6, 2010
    [Help] B2B Marketers: When NOT to Pursue a Case Study
    Will the story help round out examples of customers in a certain industry? If you're in charge of getting case studies published for your company, you likely feel the pressure to pump them out fast and furiously. But not every story is ready for prime time or worth pursuing just because a sales rep or executive says so.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 12, 2012
    [Help] Are You Making These Costly Holiday Mobile Mistakes?
    The quick fix of mirroring an online site for mobile applications won’t help here. Posted in Customer Experience eCommerce Mobile. The thick of the 2012 holiday season is here. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. And nearly 51% of the U.S.
  • HUBSPOT  |  THURSDAY, APRIL 12, 2012
    [Help] How a Small VC's Commitment to Content Made a BIG Difference
    If you’re trying to get an inbound marketing initiative off the ground, here are five things we learned from our own three-year journey that might help: 1) Be Patient. Like an editorial calendar, it helps you keep track of the content you plan to publish. This is a guest post written by Brian Zimmerman. Sound familiar?
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2011
    [Help] Google+ Launches New Features, Adds Support for Google Apps
    The second, What’s Hot , helps users discover interesting and popular posts. Ripples enables inbound marketers to see how their content is shared and which influencers help drive the most sharing activity. Twitter and Facebook have long helped users discover popular or trending topics in addition to most recent posts.
  • HUBSPOT  |  TUESDAY, MARCH 13, 2012
    [Help] 17 Foolish Mistakes to Avoid as a Guest Blogger
    Guest blogging can provide a variety of awesome benefits: it can do wonders for your search engine optimization, be a great way to get exposed to a brand new audience, help you improve your thought leadership, and better establish you as an expert in your industry. Read the existing comments on the blog to help you get inside readers' heads.
  • HINGE MARKETING  |  MONDAY, JULY 7, 2014
    [Help] What’s New in the Third Edition of the LinkedIn Guide for Professional Services Executives
    The service is constantly expanding, so we’ve updated our LinkedIn Guide for Professional Services Executives to help you keep up with all the changes, and it’s available now as a free download. We also cover research behind the effectiveness of LinkedIn, offer helpful resources, and look forward to the future of the platform.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 9, 2013
    [Help] What’s on Your Marketing Bucket List?
    Keeping a ‘bucket list’ or a transcribed record of things you’d like to accomplish before you ‘kick the bucket’ may help you focus and become accountable for achieving your lifelong goals. In the same fashion, a marketing bucket list can help you strive for seemingly ‘pie in the sky’ marketing goals. Modern Marketing
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 13, 2013
    [Help] Three Key Job Roles to Make Your Marketing Automation Rock
    by Heidi Bullock Marketing automation is a great solution to help drive your business.  hope these suggestions are useful and help you think about the right team to make marketing automation rock in your office! Marketers need to be more accountable, engage with customers and potential buyers, and also scale their activities. 
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 11, 2014
    [Help] Want to Increase Your Campaign’s Conversion Rate? Follow These Landing Page Best Practices
    Including an image on the page helps the page feel more appealing. 'Both the web design  and online marketing teams  are frequently asked about landing page best practices. So how should you build your landing page to increase conversions? Follow our list of design and SEO best practices in order to create your perfect landing page.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 28, 2015
    [Help] 4 Promotion Strategies Used by the Best Business Bloggers
    This also helped promote the piece because these influencers, who have very large followings, are likely to share the post. 'Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. For example: ?80% This groups represents 21.8%
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 7, 2015
    [Help] 5 Ways to Turn 2014 Marketing Challenges Into 2015 Success
    Marketo’s predictions for 2015 can help you to keep up with these trends and keep you ahead of the competition. Other tools like DataSift can help keep your marketing squad be on their “A game”. Thankfully, we have many great tools to help us overcome these challenges and become the leaders and innovators in our field. percent).
  • BIZNOLOGY  |  TUESDAY, MAY 21, 2013
    [Help] Asking is essential in social media marketing
    The first, most important, point I believe in Amanda Palmer’s TED talk has to do with asking for help, asking for what you want. What really caught my attention was the last segment, “ Amanda Palmer: How Do You Get People To Pay For Music? If you listen to the NPR segment or watch the video, you’ll hopefully get me, feel me.
  • VIEWPOINT  |  TUESDAY, MAY 1, 2012
    [Help] The Cost-Per-Lead Fallacy in Measuring B2B Lead Generation Investments (Pt 2 of 3)
    We’ll also identify the right metrics that successfully address these characteristics, drive greater return on current B2B lead generation investments, and help predict what investments to make in future complex sale initiatives. B2B sale complexity impacts cost-per-lead. business case may need to be built over time to drive funding.
  • LEADER NETWORKS  |  THURSDAY, NOVEMBER 10, 2011
    [Help] The Rise Of the Digital Doctor
    We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. Just the other day, I paid a visited my daughter's pediatrician in his office and saw a strange thing. his desk was clean and in the far right hand corner of his large desk was a sleek, silver shiny object.
  • WRITING ON THE WEB  |  FRIDAY, SEPTEMBER 24, 2010
    [Help] Writing Web Content: 5 Simple Steps for Results
    Here are 8 simple writing steps to help you learn about this. Organize, simplify and get better results from your Web writing by asking 5 important questions: What is the problem (pain, predicament)? Why hasn’t this problem been solved? What is possible? What is different now? What should your readers do now? How much to share.
  • WRITTENT  |  MONDAY, MAY 20, 2013
    [Help] 7 Best Newsletter Builders for Creating Great Newsletters
    Here are 7 of the best newsletter builders to help you create email campaigns that get results. Aweber ranks at the top in terms of customer service, offering all types of support 24/7 to help customers build amazing email campaigns. Pre-created content and designs to help you get started. Mailchimp. Spam checker. Autoresponder.
  • ENGAGE  |  TUESDAY, JULY 12, 2011
    [Help] Content Design for the Digital Reader
    content marketing executive with more than two decades of experience who’s helped develop online reading applications for publishers such and AOL and Hearst, Pittman is also the voice behind the blog, “ From Concept 2 Market: What Makes a Product Worth Talking About.” That’s helpful. Otherwise, it’s not helpful. Washington, D.C.,
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 27, 2014
    [Help] 5 Keys for Better Collaboration Between Sales and Marketing
    Doing so will help both marketing and sales improve their operations and ultimately boost the company’s bottom line. Aligning those schedules will help get everyone on the same page. Those people can share valuable opinions and insight that will help marketing do a better job at nurturing leads until they are “sales ready”.
  • CMO ESSENTIALS  |  THURSDAY, FEBRUARY 5, 2015
    [Help] Does your content marketing need a dye job?
    In 2012 I founded The Marketing Advisory Network to help enterprises unleash the possible within their organizations. 'Early in my career, I did everything in my power to look more mature. dressed in conservative suits. spoke with authority about acronyms I could hardly decipher, and I NEVER told people what year I graduated from college. 
  • HUBSPOT  |  TUESDAY, NOVEMBER 13, 2012
    [Help] 5 Major Challenges Marketers Face (And How to Solve Them)
    To help you figure out where your greatest potential for improvement lies, HubSpot has created a super quick 3-question quiz called “What’s Your Biggest Marketing Opportunity?” We’ll even provide you with a customized marketing plan based on your results , to help you get started! Every marketer faces different challenges. Budget (8%).
  • WRITTENT  |  MONDAY, JUNE 17, 2013
    [Help] Best Keyword Research Tools
    The right keywords help you attract more visitors, make more sales, and rank higher and appear more often in search engine results. To help you find the best keyword tool for your business, we’ve reviewed some of the most popular options. 'Effective online marketing starts with thorough keyword research. Google Adwords Keyword Tool.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Help] How the Most Successful People Prioritize
    In her book Rise: 3 Practical Steps for Advancing in Your Career, Standing Out as a Leader, and Liking Your Life , Patty Azzarello (whom Forbes calls "the original Marissa Mayer") reveals a little-known secret: Your boss needs help thinking through the things she requests of you just as much as you need help prioritizing them.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, JANUARY 2, 2011
    [Help] Sales Leadership: What? All my numbers are back to zero?
    B) You have a plan to assist or help each salespeople attain those numbers and c) you have a plan to help them improve on those numbers.  Sales Leadership: What?  All my numbers are back to zero? There are really two aspects of this topic that sales management must face. We will discuss “Recruiting next week)  What to do?  
  • THE TOP LINE  |  MONDAY, JUNE 14, 2010
    [Help] Linked In: 5 tips for generating sales
    Doing so accomplishes three things: one, it clearly flatters the person you write it for; two, it helps him or her look better to people viewing his or her profile; and three, it creates a desire to reciprocate. Find and share news that will help others. Position yourself as a thought leader. People buy from those they know and trust. 
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 25, 2011
    [Help] 10 Ways to Make Your B2B Trade Show Social
    Trade shows still make up a large percentage of B2B companies’ marketing budgets, so the following ideas can help leverage those events and make them more successful. Yes, prospects come to your booth to learn about your products and services, but relevant, industry conversations can help build a relationship. And more social.
  • CHRIS KOCH  |  THURSDAY, DECEMBER 16, 2010
    [Help] How to make social media add up to thought leadership
    Having this goal in the back of my mind helped push me to continue to blog about social media even though so many others were doing the same thing. Among the five different newspapers that covered the same turf as I did was the New York Times, which had a section called “Connecticut Weekly” on Sundays. The predatory strike of summation.
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