SAZBEAN | MONDAY, NOVEMBER 8, 2010
[Help] Understanding the Value of Your Customers
CLV helps pinpoint what may not be working as well as possible in the overall lifetime of a customer. Advertising and marketing is vital to the growth of any company, but knowing how much a customer is likely to spend while they’re doing business with you is important for setting the proper budgets (and expectations). Your CLV is $2400.
SAZBEAN | THURSDAY, JULY 22, 2010
[Help] What if Your Site is Invisible to Google?
My suggestion is to get help from someone who really knows SEO. I was doing a bit of research on a potential client’s website the other day… and it turns out that Google doesn’t attribute any keywords to the site — it’s invisible to Google. Being invisible to Google can make it difficult to get any traffic.
DIANNA HUFF - B2B MARCOM | FRIDAY, MARCH 11, 2011
[Help] Three Tips for Generating Blog Post Topics — Fast!
To gain maximum benefit from this strategy, look for search phrases that relate to what you offer and write content that helps educate your audience. That's because I work hard to ensure their B2B Websites do one thing -- help grow their businesses. Tweet March, 2011. Published by Dianna Huff. Volume 11, Number 2. Welcome! Relax!
EB2BLEADS | TUESDAY, JANUARY 18, 2011
[Help] Do lead generation companies in uk work ?
Online lead generation companies in UK help their customer build a long term marketing asset. Having a tools that that helps you engages with your prospective audiencee at this stage is essential to generating leads that are real and ready to move. Don't believe me ? Rinse and repeat will just get you more of the same.
HUBSPOT | TUESDAY, JULY 12, 2011
[Help] LinkedIn Surpasses MySpace as 2nd Most Popular Online Social Network [Data]
Is your business utilizing these helpful marketing tools to its advantage? To be honest, when I first saw this news , I couldn't believe MySpace was the second-most popular social network until now. And by "most popular," we're referring to web traffic here. Here are the stats: According to comScore, LinkedIn had 33.9 Fewer than 33.5
HUBSPOT | THURSDAY, MARCH 10, 2011
[Help] 8 Ways to Use Inbound Marketing to Retain Customers
Help customers set up a small gathering with others who are in the same geographic location. Any business, regardless of its size, can leverage online tools to make customer support simpler and faster, which helps to keep customers happy. Empower Customers to Help Other Customers - Customer support can be expensive.
ENGAGE | WEDNESDAY, JANUARY 25, 2012
[Help] The Rise Of The Profersonal In Social Media
Whether you’re managing official accounts or feeding your own, directly or indirectly, you are linked to the company that helps you pay your bills (if you don’t like it, find a new line of work). I n the past year, social media was the vehicle that drove several high-profile careers off a cliff. He was later suspended. Agencies lost clients.
MODERN B2B MARKETING | TUESDAY, OCTOBER 9, 2012
[Help] A Content Conversation with Social Media Examiner Founder & CEO Michael Stelzner
leading author, speaker, strategist, and founder of Social Media Examiner, Michael helps businesses understand the trends in social media marketing , and how marketers can learn to leverage its power. by Jason Miller When it comes to content marketing and social media marketing, expert Michael Stelzner is always at the top of the list.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, NOVEMBER 25, 2013
[Help] Click Ad Fraud is out of control — Here’s how you can fight back
Dr. Fou recommends four steps to help safeguard your budget from fraud: Don’t assume that a lower ad cost is sufficient to account for ad fraud because you are still wasting your ad budget, and possibly a significant portion of it. Fake Impressions, Fake Clicks, Fake Leads. ” Augustine Fou. The Rise of Ad Exchanges. Augustine Fou.
MARKETRI | THURSDAY, NOVEMBER 8, 2012
[Help] Tips for Choosing a CRM System that Will Please the Entire Firm
was recently involved in a committee to help choose a database/CRM system for a client. was able to contribute to the team, learn a good deal in the process, and help find a CRM solution that fit the whole firm. I've found that it’s helpful to conduct an informal survey of others in your industry. What are the needs?
EB2BLEADS | THURSDAY, AUGUST 25, 2011
[Help] 8 Ways To Avoid A B2B Social Media Marketing Failure
So, if you want to side step any disasters and replace "hope" as your only guide, then these 8 tips will help your put your social media activity on the right path. It's impossible to try and control every conversation, much better to help shape and direct them or at worst be seen to be listening and taking an interest.
THE TOP LINE | MONDAY, OCTOBER 25, 2010
[Help] B2B marketers struggle to reach decision makers and measure marketing results
Web analytics help, but direct conversations with customers and prospects are still essential. It’s less useful for figuring out whether you’re reaching your best prospects or helping you determine the factors that trigger a need for your solutions or create a sense of urgency about acting. found her post timely.
WEBMARKETCENTRAL | WEDNESDAY, JANUARY 7, 2009
[Help] Best of 2008: SEO Guidance, Part 1
Among his conclusions: social media marketing is a valid link-building activity, widgetbait is helpful for SEO, anchor text should be natural (i.e., Matt Cutts Translated: 8 SEO Tips I Heard Him Tell Eric Enge by SEOmoz SEO expert Brent D. Payne summarizes nuggets of SEO knowledge gleaned from an interview Eric Enge did with Matt Cutts.
MARKETRI | THURSDAY, JANUARY 31, 2013
[Help] 8 Effective Ways to Improve Your Firm's Niche Marketing Strategy
To help you get started, I’ve compiled a list of 8 effective ways to engage any niche industry in a meaningful way. Blogging is one of the most effective ways to consistently showcase your firm’s value and expertise by providing helpful information and guidance to a targeted audience. Create an industry blog.
MARKETRI | WEDNESDAY, MARCH 14, 2012
[Help] 4 Surprisingly Easy Ways to Generate Awesome B2B Content
We generally help our clients answer these questions by developing a content matrix, which is essentially a table or list of potential ideas for blogging, videos, presentations, etc. Interview a peer, colleague or a topic expert on a subject that your target audience may find helpful or insightful. ” Creating a Content Matrix.
ENGAGE | THURSDAY, AUGUST 25, 2011
[Help] Mr. Editor, Tear Down This Wall
Maybe it’s time we stopped stacking bricks and started doing what’s necessary to help our publications and their readers navigate a world in which advertising and editorial coexist? Y ou know what word I hate? Advertorial. m not alone. My first reporting gig out of college was covering the use of technology in education. What do you think?
WRITING ON THE WEB | TUESDAY, AUGUST 3, 2010
[Help] How To Raise Your Coaching Fees
If you’re doing any kind of coaching, you know it’s great work and you bring valuable help to people. I want to invite you to join an incredibly valuable teleseminar from some people I trust. The title of the seminar is: How To Raise Your Coaching Fees With Ease & Feel Great About It! Blog this on Blogger. Digg this!
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, AUGUST 16, 2009
[Help] Major brands may be reluctant to integrate social media, traditional marketing
The media also doesn’t help, as it leads them to expect big things for just showing up to the party. For these clients, it helps to have good analytics, a focused pilot, and to plot out the integration with their marketing strategy in phases. Away we go. until their social media programs are deemed “successful enough.”
ENGAGE | MONDAY, JULY 25, 2011
[Help] The Anatomy of a Web Redesign Failure
If you change everything all at once you have no idea what helped performance and what hurt it after the big reveal. A ll of the best practice documents in the world can’t prepare you for a thud that was supposed to be a splash when your big website redesign hits the market. Or should we say, misses the market. Set up the site for that).
VERTICAL RESPONSE | WEDNESDAY, FEBRUARY 19, 2014
[Help] How to Make Your Email Campaign More Clickable
As a digital marketing expert, she helps businesses connect with the people, resources, and ideas they need to optimize their response and revenue. However, here are five strategies that will help you arrive at an email campaign that works for best your audience. 'The makeup of an email newsletter can vary tremendously.
HUBSPOT | TUESDAY, MARCH 8, 2011
[Help] 3 Essential Strategies for Crazy-Busy People
This is a guest post written by Jill Konrath, author of SNAP Selling & Selling to Big Companies, two bestselling sales books and is a popular speaker who helps sellers crack into new accounts, speed up sales cycles and win more business. How can you help me?". Because I need help – and so do you. Sound familiar?
HUBSPOT | WEDNESDAY, SEPTEMBER 11, 2013
[Help] How I Came in Second to Bill Gates: The Brilliance of the LinkedIn Influencer Program
Between helping to grow HubSpot (my #1 priority) and posting to my own startup blog, OnStartups.com , I wasn’t sure I had the time. LinkedIn Influencers has helped me find super-useful content both from people I know -- and from people that I would like to know. 'This article originally appeared on LinkedIn Today. You write an article.
SALES PROSPECTING PERSPECTIVES | FRIDAY, JANUARY 17, 2014
[Help] Sales Prospecting Perspectives Weekly Recap - Week of January 17, 2014
This week, we''ve compiled articles to help you increase the value of your business and inside sales team. 'Good afternoon, Sales Prospecting Perspectives readers. How was your week? Were you able to build your pipeline for 2014? Were you able to prioritize your marketing initiatives for the first and second quarter? Inbound or outbound.
SALES PROSPECTING PERSPECTIVES | TUESDAY, DECEMBER 3, 2013
[Help] Is Optimism the Reason Sales Reps Are Successful?
Cheering them on from a distance will not help. 'When I meet with the newest additions to the AG family, I always make a point to let them know that we''re not looking for a cookie-cutter employee. Everyone here has their own unique traits and a certain style that works for them. Either you have ''em or you don''t. In short he said no.
B2B IDEAS @ WORK | FRIDAY, APRIL 15, 2011
[Help] B2B Blog Q&A: How do I start a B2B Blog?
Let’s all help her out, shall we? If you can explain that, it will help you determine how you will … 3) Measure what you treasure – Well, you ARE going to measure aren’t you? You know all those people who are telling you they’re going to help you with the blog? Schaefer. It’s more than ideas.
HUBSPOT | THURSDAY, JUNE 2, 2011
[Help] How to Handle Blogger Outreach & Pitching With Jason Falls of Social Media Explorer [@InboundNow #23]
This guide will help walk through those steps! It's really just about sharing that platform and letting their voices be heard and helping me push the intellectual line a little further than it's being pushed elsewhere.". Jason runs his own consulting agency, Social Media Explorer , which is also a very popular social media blog.
CONNECT THE DOCS | MONDAY, OCTOBER 12, 2009
[Help] ClickLaunch: The Content Marketing PlayBook
And when Joe happened to mention, as an aside, that he had started a kind of guidebook to content tactics, but was bogged down with work, I offered to help with the writing. In 2000, I started helping brands become their own publishers while at Penton Media. Joe Pulizzi is a leading author, speaker and strategist for content marketing.
THE EFFECTIVE MARKETER | WEDNESDAY, JULY 13, 2011
[Help] How Viral Marketing Can Kill You
After also playing with free open source scripts to help get the email addresses imported into his email client, and not being able to do so, Scott caved in and went with Aweber , an email service provider which made the job of getting emails and sending out newsletters much easier. You go home happy and maybe even get a promotion. In droves.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, FEBRUARY 7, 2010
[Help] Twitter’s Biggest Scams Part 1: MLM
Have you ever wondered about those annoying followers you get on Twitter promising to whiten your teeth for free, make you rich in the Trump network, or help you attract thousands of followers? I’ve been curious about these folks and how they could possibly make money off these spurious claims. . Multi-Level Marketing (MLM). Does it work?
FEARLESS COMPETITOR | SUNDAY, JULY 17, 2011
[Help] 5 Lessons a BtoB Marketer can Learn from “Breaking Bad”
Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. “ Find New Customers can certainly help your business dramatically improve the flow of sales-ready leads to salespeople. We hope you enjoy it. That needs to change.
MARKETRI | THURSDAY, MARCH 7, 2013
[Help] Does Your A/E/C Firm Need a Competitive Advantage?
If there isn’t a large budget for hiring a team of in-house marketing and public relations professionals, it might be wise to investigate hiring an outsourced marketing services partner to help your firm grow its business through a targeted public relations program. This will help you attract potential clients and grow your business.
BLOG MY CALLS | TUESDAY, DECEMBER 31, 2013
[Help] The 6 Most Popular Blog Posts of 2013
We hired a video SEO firm to help us promote video content. 'Since it''s New Year''s Eve we''re making lists of things that happened in 2013. Everyone does it. So we''re going to do it too. Here are the 6 most popular blog posts we wrote in 2013 based solely on the number of people that read them. Steps to a Hunger Games Marketing Budget.
THE POINT | WEDNESDAY, JUNE 26, 2013
[Help] Checklist: 5 Ways to Minimize Webinar No-Shows
Social links are typically thought of as a way to extend the reach of your campaign, but in the context of Webinars, they can also serve a helpful reminder to the person who registers and also shares his/her plans to attend. 'First, a question. One possible reason: many of those who fail to show tend to be higher-up in the organization.).
HUBSPOT | FRIDAY, MAY 3, 2013
[Help] A Step-by-Step Guide to Building an Excel Graph [Quick Tip]
What other Excel functions have you always wanted help with? 'Building graphs is part of most people''s jobs -- they''re the best way to present information in a clear, easily digestible manner that can then serve to influence the decision-making process within an organization. Here are the simple steps you need to build a graph in Excel.
JUNTA 42 | WEDNESDAY, MARCH 14, 2012
[Help] Selling the C-Level: 7 Content Marketing Myths Debunked
This is exactly why we are seeing the rise of the Chief Content Officer role…the person who can help coordinate the storytelling throughout an organization where traditional silos have existed for decades. Most of the questions revolved around myths that senior marketing managers believe, but that are actually not true at all. Yikes!
ANNUITAS GROUP | TUESDAY, MAY 10, 2011
[Help] The New Alliance Between Sales and Marketing – SiriusDecisions 2011 Recap
This is done by enabling sales with content, and helping them to deliver it to the right segments at the right time. I spent last week at the Sirius Decision Summit. As usual, it was a tremendously rewarding and informative event. This year marked the largest crowd ever for the six-year annual event. Process. The key message?
HUBSPOT | TUESDAY, JANUARY 10, 2012
[Help] Google's Biggest Social Search Update Yet Features Google+ Content
But hey, if you don't want to take it from us, another search update from Google today might help to convince you. Google+ is changing the web, even if you don't want it to. That's right. Now, more than ever, it's critical for your business to create and build its presence on the new social network. Personal Results. Profiles in Searc h.
HUBSPOT | WEDNESDAY, MAY 15, 2013
[Help] What Your Traditional Marketing Education Didn't Teach You About Marketing Today
And luckily, today we''re announcing our new Inbound Marketing Certification program to help marketers and aspiring marketers alike bridge these gaps in marketing education. Instead, build ownable assets over time to help you attract, convert, close, and delight prospects, leads, and customers. But (isn''t there always a but ?).
CRIMSON MARKETING | THURSDAY, OCTOBER 24, 2013
[Help] Tell a Story to Sell a Product
Your customers want to know your product or service will help them. 'You’re sitting in a stuffy meeting, trying desperately to pay attention to the presentation instead of running down your list of daily to-do’s. You’re mentally drilling down on item 7, when all of a sudden the presenter has your full attention!
FEARLESS COMPETITOR | SATURDAY, JUNE 22, 2013
[Help] Highlights of this week’s best blog posts
Is it helpful or not? 'Weekly Summary of the Best Posts from Fearless Competitor.com – and don’t forget the offer at the top right of a great white paper. So on Saturday’s we share highlights from the week’s best posts, and we hope you enjoy them. Brand Reputation Management Requires CRM. It’s sad but true.
HUBSPOT | THURSDAY, MAY 3, 2012
[Help] How to Leverage Thank-You Page Real Estate for Better Marketing
When setting these buttons up (we have a handy guide to help you create social sharing buttons ) you want to include a link to share the offer's landing page , not the thank-you page. The survey results help our product marketing team gauge the effectiveness of their messaging efforts. You do say thank you, right? 7) Conduct a Survey.
DIANNA HUFF - B2B MARCOM | WEDNESDAY, JANUARY 16, 2013
[Help] For Freelancers: Get Website Info Direct from Google
For consultants and freelancers with smaller sites, ensuring a site visitor finds the information he or she is looking for can help turn that visitor into a lead. ”) According to Google, it’s now “piloting the display of author information in search results to help users discover great content.”
B2BMARKETINGSMARTS | THURSDAY, JANUARY 27, 2011
[Help] B2B marketing automation: 3 essential considerations.
The visual, from Russell Kern’s guide “ Direct Marketing’s Five Biggest Hurdles (And How to Get Over Them), should help. How many B2B marketers out there are not using some kind of marketing automation? Plenty, I would guess. Yet the reasons to automate are overtaking the reasons not to. When they speak, people listen.
BIZNOLOGY | TUESDAY, NOVEMBER 1, 2011
[Help] Google Plus was born prematurely and you should take advantage
The details are murky (and if you do know details, please help me out in the comments) but before that happened, Google was able to build an entire new product: real-time search results. This is now becoming old news but it explains everything. Brands were deleted that were, in fact, true names run by true people, often celebrities.
FEARLESS COMPETITOR | TUESDAY, JULY 31, 2012
[Help] There’s a brand new Find New Customers coming soon!
Designed by the same pros who helped this blog win “ Best B2B Marketing Blog of 2012.” It’s coming and it’s going to be better than ever! An all new Find New Customers. It was all built in Genoo landing pages and it was great. But upon reflection, we decided it’s too much. It’s high time for a change.
FEARLESS COMPETITOR | SUNDAY, JULY 22, 2012
[Help] Sales Lead Generation: The Hub and Spoke Marketing Approach
Want help setting this up in your company? Hub and Spoke Marketing Plan from Find New Customers, Inc. This Slideshare presentation, with audio (IMHO – a best practice) shares a recommended approach to marketing campaigns by Jeff Ogden of the sales lead generation company Find New Customers. Don’t confuse buyers with complexity.
FEARLESS COMPETITOR | FRIDAY, APRIL 6, 2012
[Help] Welcoming Find New Customers newest client
We’ll be helping them in many aspects of b2b marketing, including buyer personas, content marketing, roadmap for a new target market, creating a content calendar, company collateral, blogs, marketing dashboard, sales presentations, business partner development, advertising campaigns and customer case studies. Welcome! About Protegrity.
FEARLESS COMPETITOR | THURSDAY, MARCH 15, 2012
[Help] Mad Marketing TV – the World’s First “TV on the Internet” Show
We thank Watchitoo for helping us create this industry first. Mad Marketing TV is the World’s First “TV on the Internet” Show. On Sunday morning, I was watching Maria Bartiromo of the Wall Street Journal Report. She was interviewing a guest on the show. The show would start with Maria on the screen. Roll content appears too.
FEARLESS COMPETITOR | MONDAY, NOVEMBER 7, 2011
[Help] I’ve seen the future. No, actually I’ve listened and spoken to the future.
Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. As one who has used an iPhone 4S for a couple of weeks, I can declare I see the future. It’s verbal. Siri is fun and kind of witty. Something so easy will undoubtedly become our shared future.
FEARLESS COMPETITOR | SATURDAY, OCTOBER 8, 2011
[Help] Thank you, Aplicor!
Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Find New Customers “property” was returned – 20 months after the fact. FearlessCompetitor.net and FearlessCompetitor.com both point to this blog. trusted and sold. refused.
FEARLESS COMPETITOR | THURSDAY, SEPTEMBER 15, 2011
[Help] We’re a small company. We can’t afford B2B demand generation
Find New Customers helps companies dramatically improve revenue results by transforming the ways they attract, engage and win new customers. B2B Demand Generation | Limited Budgets. Some companies lack resources to do a soup to nuts program like those offered by Find New Customers. They need a simple and low-cost way to learn.
FEARLESS COMPETITOR | FRIDAY, AUGUST 26, 2011
[Help] Find New Customers Fan of the Month – Kenny Madden
Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. Who will it be? He is also on Twitter at @kennymadden1973.
FEARLESS COMPETITOR | MONDAY, AUGUST 1, 2011
[Help] Find New Customers Fan of the Month – Kenny Madden
Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. This month our fan of the. Why don’t you follow him?
FEARLESS COMPETITOR | THURSDAY, JUNE 2, 2011
[Help] @fearlesscomp and James Rogers of Hoovers to appear on SLMA radio
Find New Customers helps companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. B2B Lead Generation | The Fearless Competitor and James Rogers of Hoovers to appear on SLMA Radio just one week from today. Break a leg, Trish!). James Rogers, Hoovers.
FEARLESS COMPETITOR | MONDAY, MAY 9, 2011
[Help] The “Who is Best?” Buying Phase
We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. Lead Generation Companies | The “Who is Best? Buying Phase. Over the past few weeks, we’ve shared the buying process with you. How to Find New Customers. What do you think?
FEARLESS COMPETITOR | MONDAY, MAY 2, 2011
[Help] The “Whom to Consider?” Buying Phase
We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. Lead Generation Companies | The “Whom to Consider buying phase. Now his mind turns to the decision of whom to look at. He might do a Google search. What do you think?
FEARLESS COMPETITOR | WEDNESDAY, APRIL 13, 2011
[Help] Trigger Events – Keys to Sales Success
We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. B2B Lead Generation : Harnessing Trigger Events. Knowing whom to call and precisely when to call is the Holy Grail of B2B marketing and sales today. Perfect time to call him. share it here.
FEARLESS COMPETITOR | THURSDAY, MARCH 31, 2011
[Help] B2B Lead Generation: The Power of Video
Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Do Salespeople Need More Leads? Yes, Indeed! B2B Lead Generation Using Online Video.
FEARLESS COMPETITOR | FRIDAY, MARCH 18, 2011
[Help] Laugh and Learn featuring @fearlesscomp – Episode 16 – Poke the Box
Find New Customers helps companies (with 150 to 5,000 employees and complex products) to implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. We save special treats for you on Fridays – time for fun! Go start something. What do you think?
FEARLESS COMPETITOR | THURSDAY, FEBRUARY 24, 2011
[Help] Hosting the B2B Track at the Aprimo Marketing Summit 2011
Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Are you joining me at the Aprimo Marketing Summit ? world class line up of speakers. Why not?
FEARLESS COMPETITOR | TUESDAY, FEBRUARY 22, 2011
[Help] Personality – the Missing Ingredient in B2B Marketing
Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. What’s the biggest problem in B2B marketing today? It’s deadly dull. Boring.
FEARLESS COMPETITOR | TUESDAY, MARCH 30, 2010
[Help] My thought leadership interview at Marketo
However, if they focus on restaurant menus and help the restaurant design menus that engage the diner and increase the average ticket, they can truly differentiate their offerings. I especially encourage businesses to hire journalists to help them craft stories and cliff hangers today – they are out there. Jeff).
FEARLESS COMPETITOR | THURSDAY, MARCH 18, 2010
[Help] Inside the mind of the B2B buyer — demand generation training
Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation. Another great session with Genius and DemandGen Report yesterday on the results of their survey of B2B buyers. The bottom line: the world is very different from the way it used to be.
SALES PROSPECTING PERSPECTIVES | THURSDAY, AUGUST 23, 2012
[Help] I’m 25 And I’m Offended!
Just a couple weeks ago I posted a call to action to help a company reach their 1,000 th Facebook like and within minutes they were well over 1,000. As I scroll through the hundreds of responses that this article garnered I notice how offended my fellow mid-20s peers are. must admit that I felt slightly insulted myself.
AD YOUR COMMENT HERE | THURSDAY, JUNE 16, 2011
[Help] Your Marketing Plan: Integrating vs Aligning vs Separating
In order to to make sure all of your marketing efforts are moving in the right direction, you need to make an overall assessment of what’s working, where your market is, what tools and tactics will best help you reach your goals, etc. The best way is NOT an integrated marketing approach. Businesses simply cannot add more things.
B2B MEMES | TUESDAY, JANUARY 31, 2012
[Help] 5 Things I Learned from Self-Publishing
Armed with, say, Carla King’s excellent three articles on the topic in MediaShift , a helpful primer like Mark Coker’s Smashwords Style Guide , and just a dash of patience, even a motivated technophobe can overcome the modest hurdles involved. Apple’s iPad May Help Save Publishing, But Not This Way. Don’t count on making money.
BIZNOLOGY | MONDAY, NOVEMBER 21, 2011
[Help] Content Is the Foundation of a Good Link Building Strategy
In order to really kick your link building into high gear, you need others to help you out. Content is what helps to build your brand and establishes you and your company as a trusted thought leader in your industry. Image by Profound Whatever via Flickr. There are two parts of a search engine optimization campaign.
BIZNOLOGY | MONDAY, OCTOBER 24, 2011
[Help] Why Meta Data Still Matters in SEO
However, it can help internally just to stay organized. Well-written meta tags will benefit website visitors and help to keep your website and SEO organized and on track. Image via Wikipedia. The search engines have evolved a great deal in the last fifteen years. Now it’s not so easy. The answer is, yes it does.
ENGAGE | MONDAY, JANUARY 28, 2013
[Help] Screw it: Just Run With Your Crazy Idea
mentioned it in one or two places online and kept updating, getting a friend of mine to help. How I built out a random idea in two hours just to see what would happen, and why you should do the same. True story: When I started writing on the internet seriously, I set deadlines for myself. gave myself two weeks to get it on the internet.
MODERN B2B MARKETING | MONDAY, MARCH 24, 2014
[Help] Who, What, and Where Can You Personalize? Real-Time Personalization is Simpler Than You’d Think
So how can this help you, as a marketer? 'Author: Mike Telem If you’re in marketing, you’ve probably heard a lot about personalization lately. But many marketers think personalization will be too complicated to implement, or will be too time-consuming to maintain. Who Do I Personalize For? Don’t go overboard with fine-tuning.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, FEBRUARY 8, 2012
[Help] Is social media contributing to political paralysis?
It’s hard to compare apples to apples, but for the sake of argument, let’s assume that there has indeed been a shift, and politicians today are less able to find compromise that helps keep a country moving in the right direction. India, Greece, and other nations. How might we explain the change? There is a certain beauty in this.
LEADERSHIP | TUESDAY, JUNE 25, 2013
[Help] 10 SIMPLE B2B Content Marketing Tips for COMPLEX Solutions
And that is just the point I’d like you to think about as you read this—if your communications do not help prospects understand very simply how you can resolve their challenges, your “solutions” are just not the right solution! Download a free copy of The ALEA Demand Generation Playbook to further help your efforts. They don’t.
WINDMILL NETWORKING | FRIDAY, FEBRUARY 24, 2012
[Help] Train Your Team: How to Support Your Social Media Outsourcing Service
Working with a outsourcing service can help, but you’ll also need to train your team internally to stay in line strategy and procedures. social media management professional will already have experience with defining roles and can help you determine how many team members you’ll need in house and what their duties will be.
HUBSPOT | WEDNESDAY, JANUARY 2, 2013
[Help] 5 Resolutions to Amplify Your Nonprofit’s 2013 Fundraising Strategy
So without further ado, here are five resolutions that will help your organization through another, even more successful year of fundraising in 2013. Defining the purpose of each email will help give your reader a clearer call-to-action. This will also help you keep track of the types of emails you will be sending, and how often.
TOMORROW PEOPLE | WEDNESDAY, FEBRUARY 27, 2013
[Help] Selling is Easy! (If You Get the Right Support)
The best way to help your salespeople get over this prospecting issue is to provide them with marketing-qualified leads (MQLs) who are in the process of making a buying decision. Could you make your sales process as easy as 1, 2, 3? As far as I am concerned there are 3 main stages to a sale: Prospecting activity (cold calling). Need leads?
HUBSPOT | MONDAY, OCTOBER 3, 2011
[Help] Facebook Launches Public-Facing Buzz Metric and Enhanced Ad Feature
While the new metrics available to Facebook page administrators is helpful for marketers to measure and understand how effective their content is at engaging fans, the 'People Talking About This' metric is particularly noteworthy. And the Facebook announcements just keep on coming. New Metrics in Facebook Insights. Facebook Insights API.
B2B MARKETING TRACTION | MONDAY, NOVEMBER 25, 2013
[Help] B2B Marketing: How to Measure Online Conversions
If you need help in your online marketing programs, contact New Incite today. 'Flickr Photo by HeavyWeightGeek Some rights reserved. How do you measure your online marketing performance? How do you know if you need improvement, and how to improve your online marketing? The most commonly used is Google Analytics.
ACSELLERANT | WEDNESDAY, JULY 31, 2013
[Help] B2B Video Stories Achieve the Impossible
Contact us to discuss how we can help you articulate and communicate it in a compelling way. 'The ‘Impossible’ we’re referring to is effective AND affordable B2B marketing videos. Why Stories? People are hard-wired to pay attention to stories, to remember them and to share them with others. The evidence is overwhelming.
B2B MARKETING TRACTION | FRIDAY, APRIL 19, 2013
[Help] So Your Ad Agency Got an Award. Now What?
If you need help focusing your marketing on results, contact New Incite today. 'Effective marketing is not about winning design awards. Effective marketing is about getting results. This is evidenced in the value the marketing and advertising industry and some businesses place on creative and design awards. Kudos to the award winners.
B2BBLOGGERS | WEDNESDAY, SEPTEMBER 22, 2010
[Help] Content Strategy for Lead Nurturing [#B2Bchat]
WINDMILL NETWORKING | WEDNESDAY, MAY 2, 2012
[Help] Nonprofits and Social Media: The Power of Video Story Telling
She provides nonprofits with help in fundraising and major gifts, capital campaigns, board and volunteer development and staff leadership, working with organizations of all sizes to plan, implement and assess social media strategies. We strive to come up with that powerful message that will move people to action. That’s powerful!
SALES CHALLENGER | TUESDAY, OCTOBER 30, 2012
[Help] Why Short Sales Cycles are Overrated
Also, download SEC’s qualification scorecard to help identify emerging demand opportunities. This is a guest post by Shelley West of the Marketing Leadership Council, our sister program for marketing professionals. But I will argue that a shorter sales cycle actually shouldn’t be your goal. Customers show up with their orders in hand.
HUBSPOT | TUESDAY, MARCH 29, 2011
[Help] SEO: Are Nofollow Links Still Valuable?
but is currently working alongside the web's most popular SEO Software provider; SEOmoz to help them with their SEO: There is a lot of debate around nofollow links and their impact on SEO. That traffic can help with leads, conversions and even encourage other sites to link to you without a nofollow attribute on the link.
BIZNOLOGY | FRIDAY, FEBRUARY 21, 2014
[Help] How “experiential marketing” builds on key trends
These organizational changes will help leaders to leverage these emerging opportunities and employ new experiential marketing initiatives to build stronger customer loyalty. '(Photo credit: masondan). Experiential Marketing” is all about engaging customers to try a product or service. sales versus marketing versus IT). social business”).
BIZNOLOGY | THURSDAY, DECEMBER 5, 2013
[Help] Pinterest for publishers
ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide. ' (Photo credit: Wikipedia). As a publisher, you’re probably already involved in Facebook and Twitter. But have you given Pinterest any thought?
BIZNOLOGY | WEDNESDAY, SEPTEMBER 4, 2013
[Help] Are You Promoting Yourself as a Digital Marketer?
And it isn’t just that doing these things helps you when you get laid off. 'I run into many people my age or even younger–for some reason more and more people seem to be younger than me each year–who are unemployed or underemployed. Dan usually focuses on Millenials, but I think the message is for everyone. Think about it.
INSIGHTIQ BLOG | TUESDAY, MAY 14, 2013
[Help] Response Attribution: Not everything That Counts Can Be Counted…Or Can It?
Capturing and using the historical behavior is important because it will help identify the attributes that make email a more effective marketing channel for some customers than others. This advertising has a strong effect on the decisions and purchases customers make. But how do marketers make sense of what advertising channels are working?
FEARLESS COMPETITOR | SUNDAY, SEPTEMBER 29, 2013
[Help] Jeff Ogden is honored to participate the SMAC Summit in NYC on October 17th
To deliver insights and ideas to help YOU improve YOUR business results. 'Come join the award-winning marketing expert Jeff Ogden of the sales lead generation firm Find New Customers at this great event. Jeff is also the creator and host of the popular syndicated show, Marketing Made Simple TV. Melonie Dodaro. Brian Solis.
CRIMSON MARKETING | WEDNESDAY, MAY 22, 2013
[Help] How to Create and Market a ‘Cool’ Product with Social Media
So how do we as marketers help the market decide we have a cool product? 'We all wonder what is the next big thing? How will it affect our lives, how will it affect the world? And once it’s here, what do we do about it? These cool kids on the block, the got-to-have them products, speak to our sense of self and identity.
FEARLESS COMPETITOR | THURSDAY, APRIL 18, 2013
[Help] Here is my fervent hope. That what does not kill you, makes you stronger
'Can getting smoked in a National Championship game lead to greater results? My Alma Mater is the University of Notre Dame. So I was deeply embarrassed to be smoked by the University of Alabama. As the announcer stated “ An over-whelming victory in this BCS game.” ” We were pounded by a much better team. This is true for all of us.
TOMORROW PEOPLE | FRIDAY, NOVEMBER 23, 2012
[Help] Don’t Be a Social Media Harlot!
Social media helps you identify the people who are really engaged with your brand - don’t ignore them, start a relationship with them. When you need to publicise a new product, these are the people who will help spread the word. 'Why one quality online relationship is worth a whole bunch of ''flings''? Do you get around? Be honest.
FIFTH GEAR ANALYTICS | MONDAY, AUGUST 9, 2010
[Help] The Secret Sauce for Successful Marketing Campaigns
They help you understand who responded and why. Wendy Boyce. As the practice of marketing analytics is making a name for itself, businesses are starting to catch on that they’ve been capturing all this great customer information. These same businesses are now starting to realize they should consider using it! That’s not the end of the story….
NUSPARK | WEDNESDAY, JANUARY 16, 2013
[Help] How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns
Below is a concatenate tool we use at NuSpark Marketing that helps us create and manage keywords, by merging terms for up to 4 themes, and outputting exact, phrase, broad, modified broad and negative matches. Marketers must really understand their audience’s needs in order to provide something of value that can lead to a conversion. Ways to.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, FEBRUARY 27, 2011
[Help] How Social Media Turned a Brand Into a Revolution
And I can’t help but wonder in a very public way, was I wrong? As protesters in Cairo’s Tahrir Square faced off against government forces, they were prepared with this Facebook lesson from supporters in Tunisia: “Advice to the youth of Egypt: Put vinegar or onion under your scarf for tear gas.”. Was I wrong? Yes, I was.
VERTICAL RESPONSE | WEDNESDAY, DECEMBER 4, 2013
[Help] 3 Small Business Challenges and How to Overcome Them
VerticalResponse helps you reach out to customers with fresh content, engage them via social media, and stay ahead of the competition. FreshBooks helps you manage your money by tracking and creating invoices, analyzing your expenses, and letting you create one-click expense reports that can be easily shared with your tax professional.
THE EFFECTIVE MARKETER | MONDAY, JANUARY 11, 2010
[Help] Choosing an Email Marketing Software « The Effective Marketer
The process we went through is not necessarily the best or the only way to do it, but it certainly helped put some metrics in place that we could use to evaluate each vendor. With so many options out there, having some kind of analytical basis to back your final choice can help get approval for the new system. Slides can be seen below.
HUBSPOT | THURSDAY, APRIL 3, 2014
[Help] 5 Things Many Marketers Forget When Running A/B Tests
Synergy and circling back usually only result in the appearance of doing work, while intelligently testing techniques and generating actionable data actually helps you accomplish your business goals. 'In 2014, the buzzword game has changed. Data" is the new "synergy.". Let''s A/B test it" is the new "Let''s circle back on that.".
BIZNOLOGY | WEDNESDAY, NOVEMBER 27, 2013
[Help] B2B prospecting data just keeps getting better
Imagine what marketers could do with a treasure trove of data elements like these to help identify high-potential prospects. '(Photo credit: Wikipedia). The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists.
KOMARKETING ASSOCIATES | SUNDAY, OCTOBER 20, 2013
[Help] 30 Great Tweets from MarketingProfs B2B Marketing Forum #mpb2b
RT @mvolpe : "The goal of great content is not to sound intelligent, it is to be helpful." 'I had the pleasure of attending MarketingProfs’ 7th Annual B2B Marketing Forum a couple weeks ago and feel grateful to have been surrounded by such a group of talented marketers, sharing their knowledge and experience in B2B marketing.
MODERN B2B MARKETING | WEDNESDAY, AUGUST 24, 2011
[Help] If It’s Truly Easy-To-Use, Let Sales Do the Demo
Salespeople love to highlight simplicity as a selling point, as it can be used to generate more leads and help them to close more deals. But perhaps more importantly, it will help the candidate decide whether they like doing demos. Many Cloud/SaaS companies have solutions they claim are easy-to-use, easy-to-deploy and easy-to-adopt.