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  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 24, 2011
    [Help] The Importance of Thinking Outside-In
    That means that instead of thinking “ Here are our products and services and this is how we help you.&# Find New Customers helps companies dramatically improve revenue results by transforming the ways they attract and earn the trust of prospective customers. B2B Lead Generation | Think Outside-In rather than Inside-Out.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 15, 2011
    [Help] Flexibility is Key | Guest Post by Jeremy Sacco of BuyerZone
    But leads today can come from many different sources, and adjusting your sales tactics for different types of lists can help you get the most value out your leads. Knowing if a certain prospects skew early or late can help you customize your pitches and offers. Find out more at [link]. Thanks Jeremy. One size fits all.”
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 7, 2010
    [Help] 4 Fearless Predictions from the Fearless Competitor
    Marketing take-away – Look for those innovators and specialists to help your business. For instance, with worldwide fame and a syndicated blog, the Fearless Competitor offers Product Launch Services with tools and resources to help companies bring products to market – far better than most traditional PR firms.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 5, 2010
    [Help] How politics killed a great job — Part one
    You can’t help us!&# ). So Rory in Australia and Barbara in Italy needed help selling GE in order to focus on them. I explained that I needed their help. My current passion is story-telling, so sit back and I’ll tell you a story. won a sales job with this firm and was given a list of 25 accounts or so. Oracle.
  • B2B MARKETING ONLINE  |  SUNDAY, DECEMBER 5, 2010
    [Help] Resolving the conflict in B2B
    So B2B marketing is not about being on one side or another, choosing whether to be a sales ally or a customer champion , but instead it is all about helping everyone to see a better view. There’s been a long battle between sales and marketing, especially in B2B. But I stumbled across an even better perspective.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 24, 2015
    [Help] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
    Per Google guidelines , your Merchant Center account lets you manage your product information, while your AdWords account helps you manage your ads and campaigns (in this case, of your product information). Those tactics in summary: YouTube Integration. Trade Show Appointments. Generate Leads for Exports. Leverage Technical Support.
  • HUBSPOT  |  TUESDAY, MARCH 13, 2012
    [Help] 17 Foolish Mistakes to Avoid as a Guest Blogger
    Guest blogging can provide a variety of awesome benefits: it can do wonders for your search engine optimization, be a great way to get exposed to a brand new audience, help you improve your thought leadership, and better establish you as an expert in your industry. Read the existing comments on the blog to help you get inside readers' heads.
  • CHRIS KOCH  |  THURSDAY, DECEMBER 16, 2010
    [Help] How to make social media add up to thought leadership
    Having this goal in the back of my mind helped push me to continue to blog about social media even though so many others were doing the same thing. Among the five different newspapers that covered the same turf as I did was the New York Times, which had a section called “Connecticut Weekly” on Sundays. The predatory strike of summation.
  • B2B IDEAS @ WORK  |  FRIDAY, OCTOBER 29, 2010
    [Help] Character Study: Chiquita Banana
    Along with a certain famous hat, it also helped cement Chiquita’s iconic ad character status, even after the character itself was re-conceptualized as a human woman in 1987. ” As informative as it was catchy, the jingle went a long way toward familiarizing Americans with what was, at the time, still considered an exotic fruit.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 11, 2015
    [Help] Internal Social Business for Leaders series: 3. Be yourself
    There’s a wealth of great information that people on the front lines know about that can help steering your organization in the right direction. 'This is the 3rd and final post in the Internal Social Business for Leaders series. We’re at the point where you are probably asking: “what now?” Ask-Me-Anything. Video.
  • SYNECORE  |  MONDAY, JUNE 17, 2013
    [Help] Search Party: Google and the Evolution of SEO
    How will marketers help brands adapt to these changes to traditional SEO? 'Welcome to the search party, folks. It’s a bit crowded; everyone’s confused, and – oh, what’s that? Someone’s talking really loudly…. OH HEEEYYY Google - How yooouuu doing? As marketers, we’re all grappling with the paradigm shift in search that’s happening. My take?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 15, 2013
    [Help] 5 Simple Remedies To Heal Your Ailing Email Subject Lines
    beautiful and finely-optimized website certainly help, but it isn’t quite enough to sustain or grow your sales. 'Sales Prospecting Perspectives is pleased to bring you a guest post from James Hutto , co-founder of Valeo Marketing. In an ideal world, we’d all have 100% email open rates. If only things were that simple. But don’t fret!
  • HUBSPOT  |  WEDNESDAY, MAY 28, 2014
    [Help] Why Most People's Charts & Graphs Look Like Crap
    It’s tempting to get creative with your presentation, but keeping things consistent helps your viewer. 'Data visualization is a powerful tool to communicate complex information in an engaging way. By visualizing information, our brains can synthesize and retain content more effectively, increasing its impact. 4) Obscuring Your Data.
  • WEBBIQUITY  |  MONDAY, JULY 25, 2011
    [Help] Web Presence Optimization, Reloaded
    It’s not only great for search, but showcases your (or your company’s) expertise, helps humanize your company (blogs are more informal and less promotional than corporate websites), and encourages reader interaction. So I figured it was time to update my inaugural post on this blog, What is Webbiquity? Where do I start?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, SEPTEMBER 23, 2009
    [Help] Web Analytics Is Dead. So Is Customer Centricity. I Need a Drink.
    Even as analysts are still sorting through the implications of last week’s acquisition of Omniture by Adobe , the industry saw two additional important announcements this week: Omniture combining its data with comScore to help measure Web advertising audiences , and Nielsen working with Facebook to poll consumers on advertising impact.
  • THE ROI GUY  |  TUESDAY, JULY 9, 2013
    [Help] How Can You Shine as Gartner Lowers IT Spending Forecasts for 2013?
    And the opportunities you thought were progressing through the waterfall / sales process to “wins” will stall unless you can help convince the prospect that the issue is real, a high priority worth addressing over all other issues, and that your solution represents a real low risk solution with superior value and unique competitive advantage.
  • HUBSPOT  |  THURSDAY, APRIL 12, 2012
    [Help] How a Small VC's Commitment to Content Made a BIG Difference
    If you’re trying to get an inbound marketing initiative off the ground, here are five things we learned from our own three-year journey that might help: 1) Be Patient. Like an editorial calendar, it helps you keep track of the content you plan to publish. This is a guest post written by Brian Zimmerman. Sound familiar?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, OCTOBER 19, 2010
    [Help] Social Media: A Successful Marketing Strategy for Businesses
    Social media means a medium that helps to connect with people, while social networking means using the medium in order to connect with different people by participating in groups, blogs and writing on walls. Mostly people mix social media and social networking together, but actually, both words have different meanings.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 18, 2013
    [Help] Engagement Strategies For Always On, Multichannel Marketing [New Guide]
    The guide also includes tips to help marketers adapt to the evolving customer-driven landscape, including Eloqua’s customer success equation and insight into how we fuel our own content marketing and engagement program initiatives. No longer can marketers or sales reps relegate communications to company centric conversations.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 25, 2013
    [Help] 5 Social Media Enhancements That Benefit B2B Marketers
    Focused on helping marketers enhance the reach of their content assets, Sponsored Updates enables marketers to distribute content directly to any segment of LinkedIn’s premium audience based on professional profile data across more than 225 million members, according to the LinkedIn blog. Check out these 5 recent social updates: 1. 
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2011
    [Help] Google+ Launches New Features, Adds Support for Google Apps
    The second, What’s Hot , helps users discover interesting and popular posts. Ripples enables inbound marketers to see how their content is shared and which influencers help drive the most sharing activity. Twitter and Facebook have long helped users discover popular or trending topics in addition to most recent posts.
  • VERTICAL RESPONSE  |  MONDAY, MAY 13, 2013
    [Help] Don’t Waste Your Dough! 5 Secrets to Maximizing Google AdWords
    Combined with proper match types and keyword choices; this can really help maximize your PPC spend. Google Adwords offers a variety of insightful reports to help you determine where problems may lie in your account and provide you with valuable information into where efficiencies can be made. Understanding and Using Match Types.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 10, 2013
    [Help] Why Great “Actors” Often Don’t Make Great Inside Sales Reps
    well-constructed test helps us weed out candidates who may talk a great game but lack the passion and dedication to succeed in the long run. Using this system, he has helped over 300 companies worldwide to hire and develop topperforming salespeople 'And How to Spot Them Before They Burn Up Your Time And Money.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JUNE 7, 2013
    [Help] Sales Prospecting Perspectives Weekly Recap - Week of June 6, 2013
    We’ve also produced a few blog posts to help inside sales reps with their technique. Always show that you can help; if you do, that old proposal can turn into a new addition to your pipeline. Here at AG, we’ve held contests over the past few weeks to pump up our own inside sales team. Now, on to this week’s recap. Monday, June 3, 2013.
  • SAVVY B2B MARKETING  |  TUESDAY, APRIL 2, 2013
    [Help] Social Media and Financial Services: What's the Point?
    Get Specialized Help. With the constant threat of falling foul of the inevitable regulation in financial services there are always specialist financial PR companies to help you dig you out! It’s hard to underestimate the impact that social media has had on the world of business. Why Social? Getting Going - Try a Trial.
  • SYNECORE  |  SATURDAY, JANUARY 19, 2013
    [Help] The Best Branded Content of the Week: January 19, 2013
    In order to help clarify a few of 2013’s most confusing buzzwords, marketing firm CreativeFeed created a tumblr filled with cute illustrations and helpful descriptions from industry insiders. Warby Parker & MailChimp - 2012 Annual Report. Warby Parker. MailChimp. They also include cat photos. Who doesn’t love cat photos?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JULY 9, 2012
    [Help] Is It Christmas In July For Your Inside Sales Reps?
    As I start out the month of July I can’t help but think back to December; as far as sales months go, there are similarities. In most cases they were doing the same job as you in the past and may have different strategies or ways to help from a list perspective. So, I wanted to share some tips that have worked for me in the past.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JUNE 14, 2012
    [Help] Breaking Up With Your Desk Is Hard To Do
    Your rep came to you because they needed help and it’s your job to assist with strategic problem solving. This will put you in a position to hold them accountable and help them be successful. An Inside Sales manager wears a lot of hats. Bottom line, we need to be a resource. forget to blink and time just slips away from me.
  • SAVVY B2B MARKETING  |  WEDNESDAY, FEBRUARY 29, 2012
    [Help] Savvy Speaks: Favorite Social Media Tools
    The app also offers some basic analytics that will help you see which of your tweets had the most cilcks and retweets. So, I’ve been on the lookout for tools and processes to help me be more efficient. Here are our favorite tools for getting it all under control and keeping your sanity. Stephanie. HootSuite. Jamie. Buffer App.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 24, 2011
    [Help] Unexpected Turnover? Ensure You Have A Smooth Inside Sales Transition
    have learned a few things along the way to help me manage the process in terms of making the transition as smooth as possible and here’s how: Always keep your eye out for potential candidates, even when you might not have an immediate need to hire someone. so that you don’t lose any momentum. Stay positive.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 29, 2011
    [Help] Savvy Week in Review: April 29th
    great roundup of resources to help B2B marketers stay on top of the hottest marketing and networking trends. This should help you make the case. Hold up, people. Is it seriously the end of April already?!? What the heck happened? Did you have spring? I'm pretty sure it came and went in one day here in the marvelous northeast.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 12, 2011
    [Help] 5 Tips To Making Your Inside Sales Mass Email/Campaigns Successful
    Here are 5 tips which should help to dramatically impact your response rate from your mass emails: 1) Target 3 unique titles per company - I'm sorry to say but if you're targeting an email to any C-Level exec, expect the response to be poor. Something as simple as “Referral Help?” wouldn't open the second email.would you?
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 29, 2010
    [Help] Savvy Week in Review: January 28th
    The New Competitive Advantage - There's an App for That - by @markwschaefer Whether you're one person or an enterprise, I'm willing to bet you lose a significant amount of time to researching, installing, and learning new apps that are meant to help you run your business but ultimately end up keeping you from the important stuff. Listen well!
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Help] How the Most Successful People Prioritize
    In her book Rise: 3 Practical Steps for Advancing in Your Career, Standing Out as a Leader, and Liking Your Life , Patty Azzarello (whom Forbes calls "the original Marissa Mayer") reveals a little-known secret: Your boss needs help thinking through the things she requests of you just as much as you need help prioritizing them.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 31, 2013
    [Help] How a Welcome Email Can Boost Your Business
    ” Dunked, a website that helps people create a personal portfolio of creative work, uses a conversational tone in its welcome email. Parsons says a good welcome email should tell the customer where to go if they need help. Parsons leads the marketing team at Palo Alto Software, an Oregon-based company. Act like a human.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Help] How to Get 100,000 People to Read Your Blog [Free Ebook]
    These niche phrases and long-tail keywords will help you come up with blog post topics for a week, a month, or even a year. 'What does it take to drive 100,000 visitors to your blog? What about turning each of those visitors into 100,000 loyal subscribers? What other tips do you have for getting you blog to 100,000 visitors (and beyond)?
  • MODERN B2B MARKETING  |  THURSDAY, JULY 5, 2012
    [Help] Content Syndication – Compelling Content, Targeted Leads
    That being said, there are some pros and cons of content syndication that I have learned through my own experience that can help you determine if content syndication is right for you: Pros: Extra exposure – Syndication can be useful for new start-ups or companies seeking to increase visibility. hope this was helpful. Job Type (ie: Sr.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 15, 2011
    [Help] B2B Marketers Need To Wake Up and Get Social
    talk about marketing that actually needs to be helpful to our buyers.I’ve And despite the recent data, I am still hopeful that we will wake up and start getting a lot more social, more helpful and more human! Accenture Survey: Just 8% Heavy Users of Social. Only 5% reported a strong link between social media and strategy. Answer.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 7, 2011
    [Help] Lead Generation On The Go: 5 Ways to Innovate Your Mobile Plan
    Marketing automation software can even help manage accounts when you’re too busy to respond. The best thing marketers can do to help their company catch the attention of on-the-go consumers is through implementing a mobile marketing strategy. ndroids, iPhones, iPads, Kindles: Mobile devices are getting more varied and pervasive.
  • WORKFACE  |  TUESDAY, JANUARY 3, 2012
    [Help] Web 4.0: The Era of Online Customer Engagement
    Salesforce.com has been driving efforts like Chatter forward with the objective of helping organizations become more social. In the prophetic words of Bob Dylan, “for the times they are a changin’” Right on Bob, right on! The one constant is change. I’m not talking about luddites holding your company back. Web 2.0
  • HUBSPOT  |  WEDNESDAY, APRIL 30, 2014
    [Help] Not Generating Enough Leads From Your Website? Here Are 7 Easy Fixes
    The answers in each field might help you determine lead quality, and which you should reach out to. But there are certain mistakes you might be making that are keeping people from signing up. Don''t pretend to look all innocent. Don''t worry -- if this sounds familiar, you''re not alone. but not what to DO with that content. interesting.
  • WRITTENT  |  FRIDAY, NOVEMBER 7, 2014
    [Help] 58+ Resources to Master SEO Copywriting
    This article has some of the best tips combined to help you master SEO title writing. But not only is image optimization fairly important for search results, it’s also very helpful for your readers. 13 Essential Copywriting Tips to Help You Rank in Search in 2014. What resources helped you grow as a SEO copywriter?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2011
    [Help] 5 Tips for Managing LinkedIn Groups
    Hosting valuable, industry-centric conversations is helpful to your current and potential customers. Here are some "tips from the trenches" that will help you kickstart, grow and maintain a LinkedIn group of your own. LinkedIn shows some engagement metrics to help you measure your progress, including sharing who the top influencer is.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 10, 2014
    [Help] Do you know how fast to move with your agile marketing?
    You need to consider whether you need training, communications, a formal launch date, a way to help people trying to do it the old way, and other kinds of software release types of activities. 'I have several clients who have adopted agile marketing, and they are trying to make changes to their marketing systems as rapidly as possible.
  • HUBSPOT  |  TUESDAY, NOVEMBER 13, 2012
    [Help] 5 Major Challenges Marketers Face (And How to Solve Them)
    To help you figure out where your greatest potential for improvement lies, HubSpot has created a super quick 3-question quiz called “What’s Your Biggest Marketing Opportunity?” We’ll even provide you with a customized marketing plan based on your results , to help you get started! Every marketer faces different challenges. Budget (8%).
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 26, 2013
    [Help] Inside Sales Tips: Archiving Valuable Data from Teleprospecting Conversations
    Having a field that identifies that timeframe will better help sales teams to manage their pipeline. 'Most if not all inside sales reps have a CRM that they work within, but not many sales executives create and/or enforce any sort of process for how their reps should be operating and logging information within that CRM. Probably not.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JUNE 26, 2012
    [Help] Questions For Inside Sales Candidates To Ensure You Don't Hire Jerks
    Apparently, this is a common policy since I came across this blog from a gaming company helping to highlight why it's important to keep the jerks out of your organization. Last year an old friend, and former co-worker, was interviewing for an Inside Sales Manager role at a fast growing company. Are you alright with that"?
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 22, 2011
    [Help] Savvy Wrap-up July 22nd
    Straightforward tips that will help you get a handle on your SEO efforts. Wow, but summer is in full swing. Can anyone believe that next week is the last week of July?!? With fall rushing at us at warp speed (sorry, geek moment there), we're already starting to feel the need to study up on the latest greatest trends, tips, and tools.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 6, 2010
    [Help] Know Your Prospect, Better Yet Know Who Your Prospect Reports To!
    Think about the VP you are calling who needs to improve efficiency and how you can help their organization by providing a solution that would entail less man hours and cut costs. Last week, I emphasized some of the math behind a successful teleprospecting campaign. What is wrong with this equation?
  • GREAT B2B MARKETING  |  MONDAY, JUNE 7, 2010
    [Help] A Word is Worth a Thousand Pictures by Christopher Ryan
    Words help you develop your imagination. It is said that “a picture is worth a thousand words.”  While this can be true, it is also true that a mere handful of words can have more power and impact than a thousand pictures. Words allow you to form pictures in your mind that are sometimes as real and vivid as the actual images they portray.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 7, 2013
    [Help] 3 Ways To Differentiate Your Brand in Search Engine Results
    About Rich Snippets: If Google understands the content on your pages,  we can create rich snippets —detailed information intended to help users with specific queries. Taking advantage of tips provided this post may be able to help you attract more visitors and increase leads. Optimizing Existing HTML Title Tags. Rich Snippets. Reviews.
  • SOCIAL MEDIA B2B  |  FRIDAY, OCTOBER 8, 2010
    [Help] 100+ SEO Resources for B2B Marketers
    One of the biggest benefits of social media for B2B companies is how it helps drive search traffic. Following are more than 100 great resources to help you learn more about SEO, or brush up if it has been a while since you have dug into this topic. Beginner’s Guides. Resources. Glossary. What are some your go to sources for SEO?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 3, 2012
    [Help] Twitter 'Surveys' Announced Alongside New Nielsen Partnership
    This new feature is meant to help companies measure their brand impact on Twitter, something Nielsen has been called on to do with Facebook in the past, as well. Today, Twitter announced an exciting new partnership with media measurement and analysis company Nielsen. What You Need to Know About Twitter Surveys. Anyway.
  • CONNECT THE DOCS  |  THURSDAY, NOVEMBER 5, 2009
    [Help] ClickInsights: What is your favorite white paper? Why do you like it?
    He’s all about writing helpful content and making screwy videos. Helped business decision-makers understand the significance of information access within the context of their own enterprises. White papers come in all shapes and forms. Which white paper stands out in their mind? Jonathan Kantor. ” Jonathan Kantor's Bio.
  • SAZBEAN  |  MONDAY, OCTOBER 25, 2010
    [Help] 14 Basic Blog Measurements
    Here are 14 basic blog measurements to help you get an idea of how your blog is doing… Most of these statistics are available in Google Analytics. Once you’ve started blogging, you want to know how you’re doing, especially if you haven’t had much interaction (yet). Ideally you’ll see this trend upwards over time.
  • PHOENIX RISING  |  WEDNESDAY, DECEMBER 9, 2009
    [Help] Power Chicks Do It Bigger
    abide by the laws of many Gods and mankind, honor my fellow beings, use my power for the good of all beings that I can help.  Somebody commented that I was really taking it out on the Power Dudes. So, just for the record, Power Chicks are worse than Power Dudes. don't know a woman in business who hasn't run into these females.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 29, 2013
    [Help] Social media disaster: What I learned when EVERYTHING went wrong
    As a social entrepreneur in the BeNeLux my focus lies on a holistic approach for helping companies mature their social media exploits, externally and/or internally.  The post Social media disaster: What I learned when EVERYTHING went wrong appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Good for me., Oh well.
  • HUBSPOT  |  MONDAY, NOVEMBER 28, 2011
    [Help] 5 Tips to Be a Lean, Agile Inbound Marketer
    The Lean Startup methodology can help marketers identify the blend that's right for their business. One of the most popular books circulating around HubSpot this fall is Eric Ries’ New York Times best seller, The Lean Startup. Lean What? Traditional companies build a product at scale, then launch and sell it at scale. right away. WRONG!
  • VOICE-BASED MARKETING  |  FRIDAY, JANUARY 3, 2014
    [Help] How to Nurture Your Blog
    Here are some ways to help your blog grow to its full potential. On your product and/or services pages, put snapshots of relevant blogs that might help visitors make a purchasing decision. Blogs about use cases are particularly helpful in this regard. One of those parts is your blog. But what happens after you publish it?
  • HUBSPOT  |  THURSDAY, NOVEMBER 15, 2012
    [Help] Photos on Facebook Generate 53% More Likes Than the Average Post [NEW DATA]
    Boosts in Likes helps increase EdgeRank, which can then cause a page's content to appear in News Feeds more often, increasing visibility. This will help ensure you're driving solid traffic back to your website from your visual content efforts in social media. There's no doubt that we're moving toward a more visual marketing world.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JULY 13, 2011
    [Help] 6 Tips to Creating B2B Ebooks for Social Media Sharing
    Not only does content help build your audience, but only part of that audience sees your content at any given time. Depending on the size of your company or industry, this kind of ebook can be informative and helpful to customers, or it could just show the human side of your company. Photo credit. Create a Template.
  • ENGAGE  |  WEDNESDAY, NOVEMBER 14, 2012
    [Help] What the LPGA’s Media Guru Can Teach Us About Social Media
    That’s because he’s more interested in helping people – women on the LPGA tour, to be more specific – make the most of their chance to win over the media mouthpieces that could make or break the reputation of their personal brand. Kraig Kann doesn’t care about your handicap. On the golf course, anyway. Always anticipate. See rule 1). McFly ].
  • HUBSPOT  |  THURSDAY, NOVEMBER 24, 2011
    [Help] The Top 12 Marketing News Updates You Should Be Thankful For
    Not surprisingly, they've included a lot of helpful new updates and features that make our jobs as marketers a lot easier. Finally, Facebook launched a revamped Insights tool that comes fully loaded with metrics that are truly insightful (hence the name) and can help you super-charge your Facebook marketing. Let's take a look!
  • SALES CHALLENGER  |  TUESDAY, SEPTEMBER 24, 2013
    [Help] The Truth Behind University Recruiting
    These universities work hard in the formative years of a student’s career to help them understand the realities of sales.  To help overcome students’ perception that sales is a job you do at the mall or in a car dealership lot, and to help them understand that sales is about something much bigger – helping customers achieve their goals. 
  • SALES CHALLENGER  |  TUESDAY, SEPTEMBER 24, 2013
    [Help] Get the Most Out of Your University Hires
    These universities work hard in the formative years of a student’s career to help them understand the realities of sales.  To help overcome students’ perception that sales is a job you do at the mall or in a car dealership lot, and to help them understand that sales is about something much bigger – helping customers achieve their goals. 
  • ENGAGE  |  TUESDAY, MARCH 11, 2014
    [Help] Increase Your Website’s SEO Rankings With Quality Backlinks
    That means that Google gives your website higher rankings for keywords and phrases—and this will help drive users to your site. Local directory backlinks are especially helpful for local businesses. Backlinks. So what’s the difference between buying a link and earning a link? backlink is a backlink, right? Not so fast. Paid Links.
  • ENGAGE  |  WEDNESDAY, JANUARY 11, 2012
    [Help] How Betty Crocker is Baking Content Marketing Success
    The videos are low on selling, high on solving “We wanted to get out of the interruption business and more firmly into the solution-based ‘let-us-help-you’ business,” said Doug Moore, vice president of branding for General Mills in a ChiefMarketer.com interview. B etty Crocker found a great recipe for content marketing success.
  • TRADESMEN INSIGHTS  |  THURSDAY, AUGUST 4, 2011
    [Help] Manufacturers: How Are You Getting Closer to the Professional Tradesmen?
    It’s a great long-term strategy that will help you set your brand apart. Beyond the normal marketing things you do, what are you doing to get closer to your customers and LISTEN to what their issues are? May I suggest a tradesmen council? You could even pass by new product ideas before putting them into production.
  • STORIES THAT SELL  |  MONDAY, NOVEMBER 1, 2010
    [Help] Traits of the Perfect Success-Story Interviewee
    heard this just a couple of weeks ago while interviewing an IT manager at a hospital about their new help desk system. "I could sell this for you." " That line, coming straight from the mouth of a happy customer, is music to a company’s ears. He went on to give me powerful quote after powerful quote. Here are a few tips: 1.
  • HUBSPOT  |  FRIDAY, APRIL 20, 2012
    [Help] Klout to Launch Brand Pages: Should Marketers Care?
    How Marketers Can Benefit: These help users more easily find your social media presence. While this isn't something to be staring at all day, if you're hosting a particular campaign, it'd be helpful to see if people are talking about it and influencing others to talk about it. 1) Brand Influencers. So what do you do with these people?
  • VERTICAL RESPONSE  |  MONDAY, APRIL 28, 2014
    [Help] How to Tie Current Events into Your Email Marketing
    Alan Guinn, who helps small businesses with email marketing at The Guinn Consultancy Group, says emails that focus on current and/or unique events are a great way to boost interest. 'Daily news might sound like an odd place to turn to for email marketing ideas, but it can be a gold mine of topics. We Bet You’re Watching Opening Day.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 6, 2013
    [Help] What Is Crowdfunding? [FAQs]
    Whether it''s for a fundraising event or just a year round campaign, expanding your fundraising channels will, without a doubt, help to sustain your organization''s fundraising pyramid for the future. But inspiring your fundraisers to talk about your organization via social media will help amplify your cause even further.
  • HUBSPOT  |  MONDAY, DECEMBER 9, 2013
    [Help] 8 Ways to Better Engage Your Major Donors and Foundations
    Before I provide you with helpful tips from these experts, here are some trends Mulhall-Brereton noted she’s seen when engaging major donors in her consulting work: They''re looking for a passionate connection to the organization''s work. 4) Let them help with challenges. We''ve got several reasons why. What are their passions?
  • VIEWPOINT  |  THURSDAY, MAY 16, 2013
    [Help] Good Reads for B2B Sales - Sales Intelligence with Google
    Christopher Bucholtz says it’s time to use the data in your CRM to help cement your relationships with your customers. 'Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles.
  • VIEWPOINT  |  THURSDAY, MAY 9, 2013
    [Help] Good Reads for B2B Marketing - Protect Your Online Reputation
    The LinkedIn Contacts tool that began for some select users could help marketers organize, maintain, and nurture business contacts. 'Online content in the sales and marketing industries is dynamic and constantly changing. Compelling Reasons To Launch B2B Mobile Landing Pages Now. Via Marketing Land. Via ClickZ. Via ComputerWorld.
  • HUBSPOT  |  SUNDAY, JUNE 16, 2013
    [Help] Facebook Hashtags Take a Page From Twitter’s Ad Business, and Other Marketing Stories of the Week
    For marketers, this means that many of you will be able to take the opportunity to unify your marketing efforts across almost all of the social networks -- you can use one hashtag across all platforms, which will help strengthen your brand messages. Facebook Hashtags Take a Page From Twitter’s Ad Business, From Mashable.
  • CHRIS KOCH  |  MONDAY, SEPTEMBER 15, 2014
    [Help] Why Can’t Companies Be More Like the Iroquois?
    Women hold a strong place in Iroquois society, leading individual clans within tribes, helping determine chiefs, and holding veto power over treaties and declarations of war (the Iroquois declared war on Germany in both world wars). Each tribe had its own language, customs, and culture. Caught on the Wrong Side. Why Can’t Companies Do This?
  • MARKETRI  |  FRIDAY, AUGUST 10, 2012
    [Help] Don’t Get Buried Alive: Effectively Curate and Share B2B Content with Scoop.it
    need help conquering the mountain of social content I’ve amassed. will help you establish thought leadership in your field by connecting you to relevant content and to people with similar interests. Have you ever seen the TV show, “Hoarding: Buried Alive?” Are you an online content hoarder? hoard social content.
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 16, 2013
    [Help] Developing a Social Media Marketing Strategy in Technology
    And if YOU aren’t convinced of the strong ROI social media can deliver to your bottom line, consider this: our research on the topic of online marketing for technology services firms shows that social media marketing helps your firm grow faster and become more profitable. This is understandable to a degree. Know your bandwidth.
  • WRITING ON THE WEB  |  FRIDAY, FEBRUARY 7, 2014
    [Help] The Experts on How to Get a Book Published
    In addition, I felt that getting to know the experts will help me refer my clients to trustworthy people when the time comes to market, publicize, print, distribute and use social media for books beyond the writing process. Joan never ceases to amaze me at how helpful she is. may be able to help you shortcut the expert ebook process.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 6, 2013
    [Help] Social Media Studies for 2013 That Are Worth Reading
    Here are a few social media studies that will tantalize, educate and make you say a-ha and help make you a fully informed social media user. Econsultancy has recently published a series of helpful statistics that offer an in-depth glimpse into Pinterest, its users, and its value as a marketing tool. 1) Who uses Pinterest? Enjoy.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 3, 2013
    [Help] What does “Made in America” mean to you?
    made products helps. 'The Fourth of July is more than fireworks, parades, cookouts and a day off. It’s a day that we recognize our country’s independence. Products that are made in the USA are making a comeback, and consumers respond. Time published this article back in April about the resurgence of Made-in-the-USA manufacturing.
  • EMAGINE B2B BLOG  |  TUESDAY, DECEMBER 23, 2014
    [Help] B2B Marketing Must Have: Remarketing (And How To Make Your Campaign Successful)
    When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads as they browse the web, as they use mobile apps, or as they search on Google.”. These prospects are identified through cookies and then served tailored ads across the Google Display Network (GDN).
  • BIZNOLOGY  |  TUESDAY, MAY 21, 2013
    [Help] Asking is essential in social media marketing
    The first, most important, point I believe in Amanda Palmer’s TED talk has to do with asking for help, asking for what you want. What really caught my attention was the last segment, “ Amanda Palmer: How Do You Get People To Pay For Music? If you listen to the NPR segment or watch the video, you’ll hopefully get me, feel me.
  • MARKETING GENIUS BLOG  |  THURSDAY, JUNE 16, 2011
    [Help] Our Business Pivot to Freemium: Insights from the Process
    Lucky for us, the Genius solution is designed for exactly this kind of requirement and we chose simple to use and implement solutions (like Ultracart and Facebook) to help round out the automated processes. The exercise allowed us to look at the results in a different light and offered new information that was unexpected. Tweet This!
  • HINGE MARKETING  |  MONDAY, AUGUST 5, 2013
    [Help] Developing Your Content Marketing Strategy
    Here are some answers to help you get your content marketing strategy started down the right track. Your goal should be to demonstrate that you understand their situation and then to be genuinely helpful. This will help build trust. helpful insight can and should be communicated in many ways. It's a natural fit.
  • HUBSPOT  |  TUESDAY, APRIL 29, 2014
    [Help] Your Anti-Social CEO Is Hurting Your Brand [New Data]
    Social media helped project their ideas and their products to a community of millions. But it will certainly help your competitors. 'Everyone''s doing it. Tweeting. Following. Friending. It feels like the entire world and their grandmother is on social media. Everyone except for Chief Executives, it seems. Tweet This Stat]. Really?"
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 20, 2014
    [Help] What Is Content Marketing? It’s Starts With Culture!
    We are smart enough to see through brands who try to fake a desire to be helpful vs. promotional. 'I was recently interviewed by an international business rag on content marketing. They asked me things like what is it, why anyone should care, how to do it well, etc. We all know content marketing is nothing new. It is not a campaign. Learn.
  • THE TOP LINE  |  MONDAY, JUNE 14, 2010
    [Help] Linked In: 5 tips for generating sales
    Doing so accomplishes three things: one, it clearly flatters the person you write it for; two, it helps him or her look better to people viewing his or her profile; and three, it creates a desire to reciprocate. Find and share news that will help others. Position yourself as a thought leader. People buy from those they know and trust. 
  • CRIMSON MARKETING  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Help] 5 Steps to Mastering Multichannel Marketing
    The measured data should be based on your goals/benchmarks and will help you decide future campaigns as you compare results. 'Multichannel marketing, sometimes referred to as multitouch marketing, is simply “sending your brand message through a variety of channels.” Define Your Approach. Figure this out early on! Website.
  • SALES CHALLENGER  |  TUESDAY, MAY 24, 2011
    [Help] The End of the Elevator Pitch?
    We’ve all heard the stories of the elevator pitch that got a rep a meeting with the senior decision-maker or helped close that big deal. The elevator door opens, and there stands your dream prospect…it’s the chance you’ve been waiting for to close that huge deal. The ‘elevator pitch’ has long been a staple in Sales’ lore. So…is it worth it?
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2012
    [Help] How to Use Email to Transform Leads Into Sales
    Now let's talk about helping your sales team. As a marketer, the best way to help in this area is to create offers that indicate sales readiness. Be critical of your lead nurturing campaigns, because they can sometimes hurt more than they help. Has lead nurturing helped you deliver better quality leads to your sales team?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 4, 2015
    [Help] What's a Good Email Open Rate & Click Rate? [Benchmark Data]
    To help, we pulled some email marketing benchmark data from HubSpot''s 11,500+ customers. Below are some charts and stats to help you figure out what a good open and click rate looks like for the number of email campaigns you send per month, your company size, and your business type. But other benchmarks feel nearly impossible to find.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 9, 2013
    [Help] What’s on Your Marketing Bucket List?
    Keeping a ‘bucket list’ or a transcribed record of things you’d like to accomplish before you ‘kick the bucket’ may help you focus and become accountable for achieving your lifelong goals. In the same fashion, a marketing bucket list can help you strive for seemingly ‘pie in the sky’ marketing goals. Modern Marketing
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 13, 2013
    [Help] Three Key Job Roles to Make Your Marketing Automation Rock
    by Heidi Bullock Marketing automation is a great solution to help drive your business.  hope these suggestions are useful and help you think about the right team to make marketing automation rock in your office! Marketers need to be more accountable, engage with customers and potential buyers, and also scale their activities. 
  • VOLACCI  |  MONDAY, OCTOBER 28, 2013
    [Help] Overcoming arithmaphobia for content marketing success
    For my fellow geeky writers who are paralyzed with fear of numbers and charts, here are a few quick measurements from Google Analytics that will help you conquer your fear of numbers. For both fledgling and experienced content writers, these are incredibly helpful insights you should be aware of whenever you plan out your content.
  • VOLACCI  |  WEDNESDAY, OCTOBER 9, 2013
    [Help] Marketers’ Uses for Drupal Rules Module
    Here are some helpful social sharing headlines: PUT HEADLINES HERE WITH BUDURL. challenge all Drupal marketers to stop and think about the possibilities for how a simple Rule could help improve your workflow or make your office slightly more productive. Leave a comment below and maybe we can help brainstorm a solution for you!
  • VOLACCI  |  MONDAY, JULY 1, 2013
    [Help] Social Media and Lead Generation: Befriending Your Audience
    How Can I Help My Potential Customers? . Are there whitepapers that can help? Utilizing Twitter Cards is a great way to display your content to its best on Twitter, and their new Lead Generation card can help your potential leads convert without leaving the Twitter site. . Is everything in order? Do you have landing pages ready?
  • MARKETING ACTION  |  THURSDAY, MARCH 19, 2015
    [Help] How to Optimize a Blog Post (No SEO Wizard’s Hat Required)
    But it helps. well written title will not only help increase the rank of a post, but more importantly, will increase the likelihood of someone you care about actually clicking on the listing and reading the post. Having other pages of your site pointing to this new post also helps it get found faster. Unread. Unshared. Got it?
  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [Help] The 7 Principles of Conversion Centered Design [SlideShare]
    This is when it becomes helpful to step back and learn the general principles we should be following to inform our optimization efforts. If you establish trust so people believe in your brand and messages, it should help increase conversions. The 7 Principles of Conversion Centered Design From KISSmetrics. Principle #5: Clarity.
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