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  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 10, 2015
    [Help] I Am Your brand
    My customer cares deeply about saving the company money.  My customer wants to help save the environment and make healthy choices.  My customer wants to feel the same joie de vivre they used to feel. Not my brand. What brands define you and align with who you are?  Or maybe more to the point, what brands align with who you aspire to be?
  • VIEWPOINT  |  MONDAY, FEBRUARY 8, 2016
    [Help] 4 Things a CMO Should Do to Build Their Marketing Dream Team (Part One)
    Matt provided a good deal of detail around each of these roles: Marketing Technologist : “One of the first things I think about is understanding the role of technology in helping to accelerate marketing impact in pipeline development.”. In a recent interview, I sat down with Matt Heinz to pick his brain. Matt Heinz. Build an All-Star Roster.
  • LEADERSHIP  |  THURSDAY, SEPTEMBER 5, 2013
    [Help] 5 Steps to Build A Sustainable Social Strategy …And Accelerate B2B Lead Generation
    Social media marketing must be focused on building a community that is drawn to the thought leadership you demonstrate, it should help your organization improve customer relations, customer service and public relations overall; it can also help with scouting good talent and recruiting. Both need to speak to me. THINK LIKE A PUBLISHER.
  • HINGE MARKETING  |  THURSDAY, MARCH 24, 2016
    [Help] The Universal DOs and DON’Ts of Brand Building
    These eight DOs and DON’Ts can help get your brand on the right track, while also saving your firm from costly and time-consuming mistakes. Your brand is too important to leave to chance, so don’t be afraid to hire a full-time brand manager for your firm or bring in outside help in the form of a brand specialist. Branding
  • HUBSPOT  |  FRIDAY, FEBRUARY 20, 2015
    [Help] How to Subscribe to a Podcast on Your Phone & Computer
    Maybe you want to find something to help make your commute a little more enjoyable. Maybe you need to do some podcast research to help your company get their own up and running. Podcasts: You know they''re becoming more and more popular by the day, and you want to join in on the fun. Click that button to subscribe to the podcast.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 26, 2013
    [Help] How to Create Content Maps That Actually Work in Sales Lead Generation
    We hope this helps you craft truly useful Content Maps. How to Create Content Maps That Actually Work in B2B Demand Generation. Content is critical in B2B sales lead generation. Content MUST be relevant to buyers and the proper role of content is to MOVE the prospective buyer through the buying process. Movement is critical!). Evaluation.
  • SNAPAPP  |  TUESDAY, MAY 3, 2016
    [Help] Create Jaw-Dropping, Personalized Interactive Experiences With SnapApp’s Spring Release
    Our Spring Release aims to help. Now that you’ve got a great-looking piece of content, our Personalization tools can help it speak to your audience. These days, marketers are on the hook to create a steady flow of interesting content that not only delivers results quickly, but shines in the process and speaks to their audience.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Help] The 3 Things I Learned From My Marketing VP: Vision, Strategy, Message
    In my one month directly reporting to our VP of Marketing, I have learned three important lessons that can help entry-level marketers take their careers to the next level. Meet with different stakeholders to find out what their pain points are and determine how you can help them. Yes, in my head whales frolic. Do You Have a Vision?
  • BIZNOLOGY  |  TUESDAY, AUGUST 11, 2015
    [Help] Social media content discovery and curation for the win
    Finally, there are loads of other client-centric and client-facing tools, including a page designer to help you build up the nicest Twitter profile possible for your brand, including customized and branded header photos for Twitter and the like. You’re kind of screwed. Or, you were until now. Here’s a good start. Buffer.
  • HUBSPOT  |  MONDAY, OCTOBER 7, 2013
    [Help] 6 Horrific Practices of Direct Mail (and What Great Email Marketers Do Instead)
    This continued emphasis is thanks in large part to marketers turning email into a “pull” channel that sends helpful, personalized content, versus a “push” channel that feels uncomfortable, forced, and spammy. This helps you customize your sender name, subject line, email contents, various links and calls-to-action inside, and more.
  • HUBSPOT  |  WEDNESDAY, MAY 21, 2014
    [Help] Want to Be a CMO? Learn These 3 Skills First
    So, let’s take a deeper look at some of these skills that will help propel your career forward. 1) Personnel Development. While these tactics are all essential to the health of our organization, they are not the skills that are going to help you elevate your career. To read more content like this, subscribe to Insiders.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 2, 2011
    [Help] 10 Traits of Amazingly Awesome Infographics
    Choose a topic for your infographic that is relevant to your business/industry and important to your target audience to help you attract the most qualified visitors to your site. Are you trying to highlight a particular industry issue for which your products/services help to solve? Honestly, who doesn't love infographics?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 15, 2016
    [Help] Cross-Channel Marketing Technology: A Pillar of the Overall B2C Ecosystem
    And some might even be able to help marketers target their customer better. Let's just cut right to the chase. Cross-channel marketing technology is a pillar of the overall B2C ecosystem because it represents the execution engine of your marketing strategy. That sounds pretty cut and dry, right? Altimeter). Econsultancy). Experian).
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 19, 2016
    [Help] What to Include in a Content Marketing Proposal
    Keyword search estimates ( Google Keyword Planner is helpful here) will give you an idea of the volume and competitiveness of phrases related to your client. These estimates will also help dictate the level of content production that will be necessary to be seen on the first page of SERPs. Data Gathering and Discovery. Final Thoughts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 19, 2015
    [Help] Ad Injection: Whose Media Is This?
    appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. by Brian Tudor Related Stories Critical guidelines to help you determine your optimal online advertising partner Don’t block me bro: Internet ad blocking takes hold The line between Media and Brands is blurring fast. By Merav Chen, {grow} Community Member.
  • HUBSPOT  |  FRIDAY, MAY 6, 2016
    [Help] The Science of Speed Reading: How Well Does It Actually Work?
    But can this more efficient method of reading really help you read faster? So while speed reading courses can indeed help you perceive more words in a given glance, that doesn't guarantee that your brain will have enough time to actually process everything you're seeing. So, what's going on here? Speed Reading 101.
  • HUBSPOT  |  THURSDAY, NOVEMBER 15, 2012
    [Help] How to Add Pinterest's Buttons & Widgets to Your Website
    Luckily, yesterday Pinterest also announced some other awesome tools and resources just for businesses, including a couple of brand new widgets that help you promote your business' Pinterest presence through one of your most powerful marketing assets: Your website! Didjya hear the news? Yesterday, Pinterest launched business accounts!
  • THE ROI GUY  |  FRIDAY, FEBRUARY 22, 2013
    [Help] Are Buyer Personas Dead?
    More involved not just with back-end reviews and approvals, Finance is now involved much earlier in the process to help establish the buying agenda, assure corporate alignment, establish priorities, and of course assure financial due diligence. One-sized fits all messaging just doesn’t cut it any more. What is their motivation? decoy?
  • HUBSPOT  |  MONDAY, AUGUST 22, 2011
    [Help] 5 Time-Saving Tools to Add to Your Twitter Tool Belt
    Here are 5 great Twitter tools to help you maximize your time on Twitter. 1. What I like best here is that the tool comes with a great slideshow you can check out whilst your data is crunched, helping you to learn more about optimal tweeting times. 2. He writes Twitter Tips every week on his blog. Bonus! Tool: StrawberryJ.am. comes in.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 12, 2013
    [Help] Why Advocates Should Be Part Of The Modern Marketer’s Strategy
    The five-part Playbook is the senior marketer’s guide for creating a successful advocate marketing program from scratch, and contains helpful, how-to advice and resources, such as worksheets, spreadsheets and calendars. Here’s a fun exercise. On your way to dinner, you probably compared restaurant reviews on Yelp. See the difference?
  • WEBBIQUITY  |  THURSDAY, JANUARY 19, 2012
    [Help] Web Presence Optimization Software Review: gShift Labs
    site) is helpful. gShift displays backlinks by site, backlinks by page (very helpful), backlinks by competitor, and even provides a list of “recommended backlink” sources. Helpfully, gShift also rates the relative difficulty of each recommended task. Unlike pure SEO management tools (e.g., Features. Background.
  • HALEY MARKETING  |  MONDAY, JULY 18, 2016
    [Help] Does Your Content Marketing Strategy Lack Action?
    You’ve launched your own blogging program, because it helps to fulfill your goals of driving traffic, establishing thought leadership, and answering the questions your audience is searching for answers on. This not only shares great resources, it helps capture leads. Content is king, and content is everywhere. And then you wait.
  • EARNEST ABOUT B2B  |  TUESDAY, OCTOBER 21, 2014
    [Help] Emotion in B2B marketing is important. No debate needed.
    helpful blog post – good as an intro to the subject. As I’m speaking at the upcoming B2B Marketing conference 2014 , it occurred to me that I should probably set out my stall as to why this topic is important. In fact, the clue as to why this is such an important topic is in that same misquote. Persuade. Persuade. To connect.
  • HUBSPOT  |  FRIDAY, OCTOBER 19, 2012
    [Help] 20 Common Social Media Marketing Myths BUSTED
    The best marketers use data to identify which marketing activities yield the best results -- if a social network isn't helping you out, cut it loose. And if you need some help dealing with those negative nancies, well, we've got a blog post that will walk you through the steps to calm her (or him!) Poppycock. Finance. Or Pinterest?
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 29, 2014
    [Help] Need Content? Tap into the Crowd!
    This can also help raise brand engagement, and give you ideas for improving or developing your product or service. Case studies will not only help you understand the direct impact your product made on one of your customers, but they will also help your readers or prospects better understand how others interact with your services.
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 6, 2015
    [Help] 3 Tips to Wake up NonResponders & Boost Email Open Rates
    For more help with subject lines, read our six tips for creating compelling subject lines. Using these three tips can help you re-engage nonresponders and get them opening and clicking your emails leading to better results. Figuring out what makes your subscribers tick can be a head-scratcher. Notice I said scheduling, and not sending?
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 5, 2013
    [Help] How to Optimize Your B2B Landing Page
    While improving conversion rates for a landing page is a long-term task, following best practices will help you start out with higher conversion rates and more leads. It also helps someone scan the image and keep moving towards the form. 8. Traffic from social media must come to a landing page to convert those visitors to B2B leads.
  • HUBSPOT  |  MONDAY, APRIL 18, 2016
    [Help] 8 of the Weirdest Shark Tank Products That Got Investments
    The fact that EmazingLights had $7 million in annual revenue at the time certainly helped Lim's cause.). Entrepreneur Pat Crowley, however, believes that his Chapul bars, which are made from cricket flour, can help people "leap over this psychological hurdle" of eating insects. That's a big part of Shark Tank 's appeal. This is a fact.
  • CONVERSIONATION  |  WEDNESDAY, JULY 18, 2012
    [Help] Altimeter Report: the Convergence of Paid, Owned and Earned Media
    However, I can’t help but feel that to some extent we are reinventing the wheel here. Co-author Rebecca Lieb By now, you probably know what paid, owned and earned media are. If you haven’t, you might be new in marketing or might have missed phenomena such as blogging and forums in the nineties. Just two considerations.
  • B2BBLOGGERS  |  TUESDAY, JUNE 22, 2010
    [Help] How to Produce and Promote Webinars Successfully [#B2Bchat Recap]
    How can we help you Make Good Media? B2BChat] About Contact Us Advertising Info Privacy Policy Terms Of Service Submit Your Blog Write For Us Badges Newsletter Sign Up RSS Feed © Make Good Media | we help you, make good mediaWhat advice do marketers have when it comes to producing, promoting, and following up on webinars?
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 12, 2015
    [Help] The Top 9 Ways To Increase Your Reach With Paid Social
    This is extremely helpful when you’re using social sharing tools to post to your page. It is worth mentioning now that Instagram ad formats can help drive website visits and offline sales. In recent years, organic reach for top social networks has consistently declined. Boost posts when you create them. Twitter Promotion Tips.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 13, 2013
    [Help] Online Personal Branding Opportunities Within Your Professional Organizations
    Hopefully, these tips will help you build your personal brand to much higher levels Sales Prospecting Perspectives is pleased to bring you a guest post from Ryan Corey , founder and COO of Sales Rep Marketing which provides online marketing and personal branding services for sales professionals. this blog post).
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 19, 2011
    [Help] 5 Reasons Thought Leadership Marketing Matters
    Thought leadership helps you get in early, developing a conversation and building relationship with the buyer. by Jesse Noyes | Tweet this The more than 1,000 sales and marketing pros heading to Eloqua Experience tomorrow are in for an insightful mix of best practices and big picture strategies. He’s shown how social marketing can go big.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 22, 2015
    [Help] Wanna Knock One Out Of The Park? Score Your Data, Score Your Leads
    Information services companies, like Neustar , can help you put that plan into action. Your customer data —This helps you deploy a scoring system that is completely customized to your business needs. Author: Joe Ariganello Sometimes it seems that our lives are just one big scoreboard. And that’s not just with your contact data.
  • DISCOVERORG  |  FRIDAY, FEBRUARY 19, 2016
    [Help] Does Outbound Marketing Still Fit in Today’s Landscape?
    Having access to a robust and accurate sales intelligence solution will help to fill in the blanks, further qualify those leads and allow for deeper segmentation in your follow up. However, this doesn’t mean that tried and true Outbound marketing has gone to the wayside. Or does it? In fact, it IS our business. But, there’s a “but” here.
  • HUBSPOT  |  TUESDAY, APRIL 29, 2014
    [Help] How Marketers Ruin Infographics (and How to Save Yours)
    And there are lots of free resources out there to help you create infographics -- all you need to do is plug in some data and voila, an infographic. Need help? For the past few years, creating infographics has been all the rage. Launching a new product? Create an infographic about it. Want to get press coverage? Create an infographic.
  • VIDYARD  |  WEDNESDAY, DECEMBER 16, 2015
    [Help] 5 Signs ABM Is a Smart Addition to Your Marketing Strategy
    Account-based marketing , or ABM, helps marketers compensate for this complexity by directing message and medium at buying groups within named companies, rather than individual leads. Software vendors like Demandbase provide ABM analytics to help marketers see which accounts are interacting with digital content. signatures.  .
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, NOVEMBER 29, 2012
    [Help] Do You Know What Your Companies Key Results Are For 2013?
    The next step is to roll out the concept to the entire team, ensuring each and every team member knows exactly what they need to do to help AG reach its Key Results, why that is important, and what that means to them. AG has been in business for over ten years. thought, until recently, I knew what our Key Results were. Well maybe, maybe not.
  • HUBSPOT  |  TUESDAY, JUNE 26, 2012
    [Help] The Savvy Inbound Marketer's Daily, Weekly & Monthly To-Do Lists
    This may also help you with number 3. Share new content via social networks, and thank those who help spread your content. Who’s helped you achieve your goals this month? What’s worked in helping you stay on-task and results-focused on a daily, weekly, and monthly basis? 10 Daily To-Do's. Manage your inbox.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 11, 2015
    [Help] 10 Creative Types You Need To Build A Killer Content Marketing Team
    Creating insights and reports into how all that glorious content works is just as essential as putting it together in the first place, especially in an environment where social media analytics are failing marketers left and right. (By the way, excellent software seems to help analyst types do their job.) By  NewsCred Contributor, Lauren B.
  • HUBSPOT  |  FRIDAY, AUGUST 10, 2012
    [Help] 13 Ways to Spice Up Your Marketing Content With Data
    If not, peppering your content with data can help you boost the quality, credibility, and interest factor of your marketing content -- leading to more views and conversion opportunities! In these cases, providing readers with industry benchmarks can help them wrap their heads around how certain results stack up to the industry standard.
  • HUBSPOT  |  FRIDAY, OCTOBER 5, 2012
    [Help] Big Bird Shows Marketers the RIGHT Way to Newsjack the Presidential Debates
    When you look at that page, you see that they actually invested the time to come up with really interesting statistics that help prove the value PBS has as an organization -- the value they have to the reader. And what's bigger right now -- in America, at least -- than the presidential debates? But all of that came from other people.
  • TOMORROW PEOPLE  |  WEDNESDAY, MARCH 21, 2012
    [Help] The Death of Website Design
    Add more content more often and you will actively encourage the search engines to catalogue the pages in your website, all helping to drive up your search engine ranking and bring more traffic to your website. This ultimately gives you an online sales person to help warm up leads for your in-house sales team. What’s next?
  • HUBSPOT  |  THURSDAY, FEBRUARY 25, 2016
    [Help] Is Your Mobile Website Stressing People Out? A Simple Guide to Improving Page Load Time
    For non-HubSpot customers, tools like TinyPNG will help you reduce an image's file size.). By hiding videos in the background, they'll loading will help with the perception of your website loading quickly but may not ultimately solve an issue of a slow-loading mobile website. And who could blame us? Yes, they should.
  • HUBSPOT  |  WEDNESDAY, AUGUST 8, 2012
    [Help] 7 Habits of Remarkably Charismatic Marketers
    If not, we've thought of seven tip to help you transform your marketing into something people just can't get enough of! Use a tool like HubSpot's Social Media Monitoring Tool to help stay on top of mentions of important keywords you'd like to be alerted for. Ask them if you can help in any way, and then actually, you know, help them.
  • WRITTENT  |  FRIDAY, OCTOBER 11, 2013
    [Help] 7 Ways to Find Epic Blog Writers for Your Site
    You won’t need to train freelancers as they already know how to write helpful and engaging content. Ask content creation agencies for help. It’s not a secret anymore that creating quality content is a priority for any business willing to grow their blog and get more customers. Great! But it’s easier said than done, right?
  • CMO ESSENTIALS  |  THURSDAY, APRIL 9, 2015
    [Help] Influencer, Affiliate And Advocate Marketing: What’s The Difference?
    Daniel Barnett, founder and CEO of WORK[etc], which provides a web-based tool that helps companies manage and organize their workflow, wrote about how he and his team were disappointed after trying their hand at affiliate marketing. Many B2B marketers are calling upon those outside their four walls to influence their target markets.
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Help] How to Hire a Content Strategist
    Fortunately, I’ve hired for the role and helped others land quality content talent. The blog hasn’t only surfaced a candidate for you to contact, but it’s also helped with your due diligence. Instead, content strategists tend to emerge from various corners of the current marketing and media workforces.
  • MARKETING FINGER  |  SATURDAY, JULY 30, 2011
    [Help] The Definitive Guide to Marketing Metrics and Analytics: Key Take-Aways
    Marketing’s work will not only generate leads, but also help move leads forward through these stages. I recently got my hands on Marketo’s latest white paper, titled: The Definitive Guide to Marketing Metrics and Analytics. Here are some of the gems I found in the 70-page paper and which I cover in the video above.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 22, 2011
    [Help] Savvy Wrap-up July 22nd
    Straightforward tips that will help you get a handle on your SEO efforts. Wow, but summer is in full swing. Can anyone believe that next week is the last week of July?!? With fall rushing at us at warp speed (sorry, geek moment there), we're already starting to feel the need to study up on the latest greatest trends, tips, and tools.
  • SAZBEAN  |  TUESDAY, JUNE 14, 2011
    [Help] Providing Content Your Customers Want
    Your camping equipment helps them do what they’re passionate about, but they’re probably not super excited about the latest tent (although there may be a segment of your audience that is). No one likes that pushy salesperson that keeps giving you more and more reasons why you should buy their product. Being a Resource.
  • SAZBEAN  |  MONDAY, APRIL 25, 2011
    [Help] What to Expect from Social Media
    Understanding your goals will also help you work backwards to reach that goal. The message about social media taking time is starting to get out. I’ve spoken with less people lately that expect miracles from social media, but often people still have fairly large expectations. What Are You Trying to Accomplish I always start at the end.
  • SAZBEAN  |  THURSDAY, APRIL 21, 2011
    [Help] Who Are You?
    Just little things like pictures and names can go a long way to helping make that personal connection with potential customers. One of the best ways to continue building relationships with people you’ve met online is to meet them in person. That is why you’re using those location networks like Foursquare, right?
  • SAVVY B2B MARKETING  |  TUESDAY, MARCH 1, 2011
    [Help] Savvy Toolkit: Website Improvement Widgets
    This free service can quickly help you understand how your site is doing at SEO to get recognized by search engines, how fresh your content is, how well linked your site is to others and how effectively you are using tags. In an increasing virtual world your website is increasingly becoming the "store front" for more and more companies.
  • WHAT WORKS - WHAT DOESN'T  |  THURSDAY, DECEMBER 16, 2010
    [Help] 12 Quick Content Marketing Tips and Trends
    The frigid cold along Route 128 the other morning didn’t keep a standing-room-only crowd from Schwartz Communications’ Breakfast Roundtable on content marketing (using information shared on the Web to drive sales.) Including hot key words and being snarky (i.e., Email or call at (781) 599 3262 to learn more.
  • HINGE MARKETING  |  FRIDAY, APRIL 24, 2015
    [Help] 5 Things Your B2B Buyer Wants You To Stop Doing
    And when you're only listening for cues and opportunities, you’re likely to miss out on a lot of other information that could help you in the future, from key relationships to broader context. As a sales coach, trainer, and consultant, I hear a lot of well-intentioned advice about what it takes to sell to senior B2B buyers today.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 29, 2013
    [Help] A Practical Checklist for LinkedIn Implementation
    Do you need help getting results from LinkedIn? Do you want a practical approach to using LinkedIn? LinkedIn has a lot of features, and it’s not easy to understand how to use them and what to do to get results. Here is a checklist for making sure your LinkedIn implementation is successful. 1. Make sure your profile is 100% complete.
  • WRITTENT  |  TUESDAY, FEBRUARY 11, 2014
    [Help] 20 Rocking Tools for Successful Blogging
    You need a timer to help you increase concentration and alertness. This free tool helps make feeds that will be readable through any device your audience might use to subscribe to your feed, thus making your content very accessible. Another tool that was created to clear out any distractions and help you stay focused. WordPress.
  • HUBSPOT  |  MONDAY, JULY 18, 2011
    [Help] 5 Sure-Fire Ways to Generate Leads From Twitter
    Use these five tactics for Twitter lead generation as a springboard to help launch a successful Twitter lead generation campaign. Instead, search for common industry phrases and questions to help identify prospects. Twitter has helped form an abundance of micro-communities that have self-organized around certain topics.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 30, 2011
    [Help] Lead Nurturing Belongs in Your Recession Strategy
    Reach out with proactive dialogue to learn about what’s keeping them up at night due to this economic shift and then ease their concerns by helping them make the best choices during risky times. Don’t be pushy, be helpful. Nurturing will help them choose you. B2B Lead Generation | Lead Nurturing. Stick to your story.
  • WRITTENT  |  MONDAY, FEBRUARY 24, 2014
    [Help] Inbound Marketing vs. Content Marketing – What’s the Difference?
    To help you become an informed marketer (or debate participant, your choice,) we’ve curated a comprehensive history of the practices, as well as highlighted the differences and similarities, and some insight on how you can apply these tactics at your business: History of the Terms. Caution. They were right, it turns out. Inbound Marketing.
  • KEO MARKETING  |  MONDAY, JANUARY 18, 2016
    [Help] KEO Marketing Recognized for Social Media, SEO and Web Design Excellence by the Phoenix Business Journal
    By leveraging brand-relevant social media channels, the company helps B2B clients participate in vibrant online conversations with potential buyers. KEO Marketing, a leading business to business (B2B) marketing agency, creates and implements innovative strategies to help clients dramatically increase leads and sales. KEO News
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 21, 2015
    [Help] Hitting Consumer Healthcare Home Runs with Digital Engagement
    The show aimed to bring health plans practical ways that digital engagement can help transform how consumers interact with their health and the health system. But Anthony Rizzo wasn’t the only heavy hitter in Chicago last week. Changing the Way Consumer Healthcare Marketers Think. Lessons from the Healthcare Experts. Lesson 4: Have courage!
  • SYNECORE  |  THURSDAY, MAY 9, 2013
    [Help] How Mobile Wallets Can Change the Way We Buy
    Her mission is to help consumers stay financially savvy, and save some money with the best CD rate. The following is a guest blog written by Angie Picardo, a staff writer for Nerd Wallet. In recent years mobile wallets have grown into a more common sight when checking out at your local retail stores. What’s Out There? Follow @SyneCoreTech
  • THE ROI GUY  |  WEDNESDAY, OCTOBER 5, 2011
    [Help] Demand-Gen Report Interview on Need for New Sales Enablement Tools
    There is a greater need for consultative insight to help close this gap. How do sales enablement solutions reflect the “people, process, technology” mantra to help sales do their job more efficiently? Can you explain in detail the problems and objectives your organization helps sales teams solve? Customers bought "products."
  • BLUE FOCUS MARKETING  |  TUESDAY, DECEMBER 3, 2013
    [Help] A Special Thank You to @Tom_Peters
    So with that in mind, I thought it would be fun to break down Peters’ process to show how easy—and helpful—social advocacy really can be, and powerful the community response can echo afterward. A Special Thank You to @Tom_Peters who reminds us to thank the people around us — daily.  . Why we’re thankful. So thank you, Tom.
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 8, 2015
    [Help] Social Media For B2B Explained
    Add backlinks, comments, and calls to action to help increase your SEO rankings as well. Many B2B marketers are still weary of the social media world. They may be hesitant to jump in because they simply don’t know the correct strategy to execute or they just don’t believe it will benefit their business. The Right Way to Use Social Media.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 11, 2013
    [Help] Act-On Elected to Forbes “America’s Most Promising Companies” list
    It helps that our team is packed with people with deep first-hand experience in enterprise email and complementary applications, and that our founder, Raghu Raghavan, is a CTO as well as a CEO. Our biggest company news last week was landing a coveted spot on the Forbes “America’s Most Promising Companies” list.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 20, 2013
    [Help] The progression of anchor text
    Not only will anchor text help determine the value of your links, but it will also shape how your backlink portfolio looks to Google. The use of “white noise” anchor text is another option that will help round out your backlink portfolio. (Photo credit: Wikipedia). Importance of Anchor Text. Early Forms of Anchor Text.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, AUGUST 7, 2013
    [Help] @SocialEmployee Featured in New eBook: Future of Marketing @BrennerMichael
    While we have a feeling marketers will continue to wonder what the future has in store for them in any era, collections like Brenner’s help bring tomorrow a little closer to today. Michael Brenner’s eBook – Future of Marketing -  Brings Tomorrow a Little Closer to Today. What is the future of marketing?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 18, 2014
    [Help] To be a great blogger, put on your b h mittens
    The post To be a great blogger, put on your b h mittens appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post To be a great blogger, put on your b h mittens appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. You want authenticity? think in general I handled the situation well.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 13, 2013
    [Help] 3 Reasons Online Customers Never Return
    Knowing what individual customers do, what they like, and how they prefer to engage with your brand can help accomplish this. Posted in Personalization. It doesn’t take a record-breaking holiday shopping season to realize that most online shoppers are vulnerable to the advances of competing online retailers. Neglecting mobile and tablet.
  • WRITING ON THE WEB  |  FRIDAY, JANUARY 3, 2014
    [Help] Start an Expert Ebook with an Outline: 11 Steps
    Tell stories of how you were able to help people, clients. 11 Steps" src="[link] width="300" height="225" title="Start an Expert Ebook with an Outline: 11 Steps" /> Are you an expert? Then you need to write and publish an expert ebook. Before your field gets flooded with too many on the same topic (if it isn’t already). Ask ‘ what if?’
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 18, 2016
    [Help] Future of Marketing Content: Reflections on the Content2Conversion Conference
    The uses for this information are obvious, including helping marketers to understand which topics are most appealing and giving salespeople insight into the interests of individual prospects. I spent the early part of this week at Demand Gen Report 's Content2Conversion conference. Of course, it’s clear that they should.
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Help] Why Improv Comedy Is the Next Big Marketing Trend
    These tenets are apparent in the hilarious ad UCB created for Excedrin, which plays on the headache-inducing scenario of splitting the bill: The calling card of UCB training is “ the game of the scene ,” a format that helps performers explore comedic possibilities within a fictional reality—created entirely on the spot.
  • KEO MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Help] Marketer’s Guide to Blending Search and Display
    Display ads can serve as a valuable tool in the lead conversion process, especially now that sophisticated tools allow for smart ad placement to help you time the appearance of your ad to coincide with where particular users are in the buying or decision-making cycle. Specific Media ). iProspect ). Microsoft ). Powerful Combination.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Help] Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds
    Doing so will enable them to give back part of the working day to staff, helped by better governance, delivery, integration and the archiving and retention of information.â?? Committed to delivering innovation, Accenture collaborates with its clients to help them become high-performance businesses and governments. How may we help you?
  • HINGE MARKETING  |  TUESDAY, MAY 31, 2016
    [Help] Services Marketing – The New Client Experience Journey
    How Hinge Can Help. Whether engineering, architecture, legal or accounting, professional service firms consider themselves first as providers of a technical craft and second as service providers. While technical proficiency is essential to the success of any engagement, the client experience cannot be ignored. Additional Resources.
  • B2BBLOGGERS  |  WEDNESDAY, AUGUST 29, 2012
    [Help] 10 Questions Your Content Marketing Operations Must Answer
    Take the time to write the process down, it becomes very helpful for resource allocation. 6. If you need help, you know how to find me. By no means is this an exhaustive list, just 10 to get you started. Building A Content Marketing Operation. 1. When was the last time we conducted a content audit? When will be our next? How old is it?
  • HUBSPOT  |  TUESDAY, DECEMBER 10, 2013
    [Help] How One Company Increased Email Clicks by 718% Using Targeted Lists
    The company wanted to make sure that potential customers who expressed interest in a particular category but didn''t buy had educational resources to help them make a decision -- one of the most important jobs of an ecommerce marketer. A version of this post originally appeared on Inbound Ecommerce , a new section of Inbound Hub.
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, OCTOBER 1, 2011
    [Help] Inbound Marketing Must Set the Table for Industrial Sales
    They agree it helps them get found in search engines early and often, drives hordes of traffic to their site and fills the top of their funnel with qualified leads at a lower cost per lead. They must help marketing create content that the target audience will find relevant in educating, informing and moving them to take action.
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 2, 2013
    [Help] Social Media Marketing Tips for A/E/C
    Social media marketing helps the visibility and credibility of your firm in both of these situations. Our study of online marketing for A/E/C firms’ shows that social media marketing helps your firm grow faster and become more profitable. An integral tool that will help you track your success is Google Analytics.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 26, 2012
    [Help] The Most Important Words In Social Media
    recently read Tweet Smarter Not Harder by Rachel Thompson (@ RachelintheOC ) and I was reminded about how simply saying “thank you” has helped me make amazing connections on the social channels where I interact with people, sometimes and often on a daily basis. “ I can no other answer make, but, thanks, and thanks.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, DECEMBER 29, 2011
    [Help] Shocking 2012 Sales Prediction
    Help them achieve their business objectives. And, if your sales force needs help cracking into new accounts, check out my sales workshops at JillKonrath.com, email me or call me at 651-429-1922 There's no pussyfooting around it. feel pretty strongly that I'm right on about this. My prediction? And here's why. So what do you think?
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 2, 2012
    [Help] HubSpot Expands into Voice-Based Marketing Automation
    With Ifbyphone’s LeadResponder for HubSpot, sales representatives close the gap in their lead response time, helping them to more quickly convert qualified leads into sales.”. Editor’s Note (Jeff Ogden of Find New Customers was the featured guest on Hubspot TV some time ago. Click the underlined words to watch that show.). HubSpot, Inc.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 16, 2015
    [Help] Convert Your Marketing Mindset With A/B Testing
    Follow the six steps below to help you develop a successful A/B testing strategy. This will help the team review what was successful and where to focus next. 6) Recommendations. “Most of our assumptions have outlived their uselessness.” ” ? Marshall McLuhan. Why is this necessary? Pretty impressive, right? ” ?
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 14, 2014
    [Help] 4 Reasons to Attend Marketo’s Road to Success Virtual Event
    They’ll help you make a lasting first impression with display ads and personalization ; build authentic, two-way relationships by engaging your digital audience; master social, mobile and video marketing;  take your marketing campaigns global; and much, much more! And I’m not the only one out there who feels this way…am I? Mobile Moments .
  • SALES LEAD INSIGHTS  |  MONDAY, OCTOBER 24, 2011
    [Help] How to Improve Your Marketing Automation ROI
    By itself, a MAP can help marketers refine their targeting and the assignment of specific content to prospects; together these drive greater response rates. Effective B2B marketing processes plus automation yield outsized returns. The magic lies in realizing higher conversion rates throughout the Sales cycle. No MAP / No Processes.
  • HINGE MARKETING  |  MONDAY, JUNE 23, 2014
    [Help] What You Should Expect From Your Marketing Department
    With a research-based understanding of your firm and its place in the market, your marketing department should be able to help craft a compelling strategy to drive growth and profitability. strong marketing function can help maintain that balance. 4. This is truly a tragedy. What’s the best way to build such a valuable function?
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Help] 8 Tips From Top Experts on How to Achieve More in 2015
    His teaching helped me create a purposeful vision for my life. Les taught me that if you "help others achieve their dreams, you will achieve yours." This belief is the foundation of my agency , which every day is helping deserving brands get bigger by marketing better. Did you achieve all that you wanted to in 2014? tweet this].
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 11, 2013
    [Help] B2B Sales and Marketing: How a staffing company gained 242 qualified leads in just three months in a new market
    This process has, frankly, helped us refine our own messaging,” Lambert said. “It has forced us to be much clearer.”. It also helped the team work more efficiently – they stopped wasting time trying to win over prospects who weren’t in a position to buy. Tweet TERRA Staffing Group has been serving the Seattle area for three decades.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JUNE 8, 2012
    [Help] Inside Sales Rep’s Zombie Survival Guide
    But never fear, for I have compiled a list of tips to help us all survive the oncoming apocalypse. Hopefully these tips will help you stay a step ahead of the competition, and keep you from losing opportunities due to your prospects being mercilessly eaten by hordes of the undead.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 25, 2016
    [Help] Why Now Is the Time for Women in Tech
    This makes me optimistic for my future at Marketo as a leader, because I have a balanced perspective to help me grow and commitment from my organization to make change a reality. For example, I recently helped a family friend get her first job as a junior web developer. But I don’t want to talk about any of that.
  • BIZNOLOGY  |  THURSDAY, MAY 22, 2014
    [Help] 7 Ways to check Your fresh content for plagiarism
    This is meant to help bloggers, marketers, and businesses that outsource their writing. Free checkers can certainly help you spot plagiaristic activities. How do you check written content for plagiarism? At some point, every serious webmaster asks this question, and you should too. It can also land you in hot water with the law.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 21, 2012
    [Help] A Day in the Life of a Real Social Selling Pro
    Instead, she passes on relevant content that will help meet short-term needs now. by Jesse Noyes | Tweet this The world has changed. Nothing gets drilled in your head more than that at Dreamforce. Sales and marketing is no stranger to this trend. First, the Internet and instantaneous access to information upended the sales cycle. The results?
  • MARKETRI  |  THURSDAY, MAY 9, 2013
    [Help] Why B2B Online Marketing Doesn't Work
    With a few exceptions, it won't really help you sell anything (there, I said it). If you would like some help in devising and co-ordinating your online marketing strategy, please contact us. This guest post is courtesy of The Marketing Eye , our partners in the UK. It originally appeared on The Marketing Eye Blog.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 7, 2011
    [Help] 4 Tips To Becoming A B2B Marketing Insider (and More)
    Towards the end of my tenure at Bliss, with the help of mentor Elizabeth Sosnow , I began incorporating Twitter, Facebook, LinkedIn and SEO, as part of comprehensive PR and communications programs for clients. This will help you establish some authority and secure buy-in for programs. Want to become a B2B Marketing Insider? No, really.
  • HUBSPOT  |  SATURDAY, DECEMBER 6, 2014
    [Help] UX vs. Marketing: Can These Opposites Attract?
    UX practitioners do things like create user personas and journey maps, constantly test digital creations with users to discover their needs and help them accomplish tasks in the most convenient and effective way possible. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Wally Olins.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 7, 2011
    [Help] The Objections Meeting
    Having a sales objection meeting in the begining of the month also help a sales team be better at lead generation and lead qualification. Getting the entire sales team together to discuss typical objections being given helps on a few levels. First, identifying new objections helps the sales team collectively work through them.
  • BUZZSUMO  |  FRIDAY, SEPTEMBER 11, 2015
    [Help] 23 Marketing Takeaways and Tips From Inbound 2015
    Headlines gain attention, they entice, and they help make your content shareable. Machine learning can help you find patterns and understand trends. In sales, focus on partnership and helpfulness. The BuzzSumo team were busy running from session to session at Hubspot’s Inbound 2015 conference this week. Are you worth it?”.
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