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  • SAVVY B2B MARKETING  |  FRIDAY, MAY 11, 2012
    [Help] Savvy Week in Review: May 11
    These five tips are clear and easy and ready to help you release your SEO guilt. We've read lots of terrific posts over the past week. Here's a roundup of our favorites to get you through the weekend. Enjoy! Outperform in B2B Sales by Understanding the Social Business Sales Funnel b y @ csrollyson via @ B2Community.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 21, 2011
    [Help] Spreading Holiday Cheer
    All great stuff for sure, but none of it compares to my favorite helping out those in need and this is where the AG crew truly shines. It's that time of year again. The time of year when the AG Team never ceases to amaze with it's holiday cheer. We once again had a wonderfully mistake filled holiday party.
  • GREAT B2B MARKETING  |  THURSDAY, DECEMBER 8, 2011
    [Help] 6 Tips to Prepare for B2B Marketing Victory in 2012
    can help you calculate your 2012 sales lead requirements. With only about three weeks to go in 2011 I hope you are turning at least some of your thoughts to what you will do in the coming days to ensure that 2012 is your best year ever.  Here are a few suggestions: Know where you want to go. Tie your 2012 marketing initiatives to revenue. 
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 29, 2011
    [Help] Are You Trying To Get Your Inside Sales Reps To Be A Clone Of You?
    Don’t get me wrong, there are times they can help to provide us some great insight on how to handle specific situations. As I’ve mentioned on many occasions, I’ve never been much of a fan of micromanagement. Whether I’m the micromanagee or micromanager - it never really made sense to me.
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 30, 2011
    [Help] Weekly Wrap Up - September 30
    In this post, Patsi Krakoff explores the 5 questions that will help you simplify and organize your web and blog writing. Happy last day of September! If you are feeling like many of us who are fortunate enough to work from home, it's a great day to get cozy in some warm clothes and fuzzy slippers and sip a hot beverage.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 2, 2011
    [Help] Why Sales Is A Great Place To Be Right Now
    There are jobs out there, the prospects are engaged again, the technology is finally designed to help and not hinder, and there is a boat load of money to be made if you choose to make the commitment. I had the pleasure of participating in a panel for focus.com yesterday. Trish Bertuzzi from The Bridge Group Inc.
  • HUBSPOT  |  WEDNESDAY, MAY 28, 2014
    [Help] Why Most People's Charts & Graphs Look Like Crap
    It’s tempting to get creative with your presentation, but keeping things consistent helps your viewer. 'Data visualization is a powerful tool to communicate complex information in an engaging way. By visualizing information, our brains can synthesize and retain content more effectively, increasing its impact. 4) Obscuring Your Data.
  • SOCIAL MEDIA B2B  |  TUESDAY, SEPTEMBER 27, 2011
    [Help] 6 Instant B2B Social Media Lead Generation Improvements
    Social media can help. It can help reduce cost of customer acquisition and provide sustainable long-term lead flow. Their are tons of approaches to help do this, but let’s start with six that can provide an instant boost to your social media lead generation efforts. Instant B2B Social Media Lead Generation Improvements.
  • SALES CHALLENGER  |  TUESDAY, OCTOBER 30, 2012
    [Help] Why Short Sales Cycles are Overrated
    Also, download SEC’s qualification scorecard to help identify emerging demand opportunities. This is a guest post by Shelley West of the Marketing Leadership Council, our sister program for marketing professionals. But I will argue that a shorter sales cycle actually shouldn’t be your goal. Customers show up with their orders in hand. 
  • LOOPFUSE  |  MONDAY, DECEMBER 3, 2012
    [Help] Hosted images for email campaigns & new reporting in latest release!
    Let us know if you need some help on setting that “2 step” up, we’re happy to help! Help Us with Our Product Roadmap! Over the course of the last month, we added several new features and continued to enhance our infrastructure for great things ahead. Go to Reporting>Delivered Reports.
  • FUNNEL FOCUS  |  MONDAY, MARCH 29, 2010
    [Help] Lengthening Funnel Syndrome
    Marketing automation solutions can ease the strain, helping marketers create a dramatic difference in their marketing performance given this shift to online information reliance for buyers. When viewed from a process perspective, marketing automation can help marketers modify and improve marketing processes.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 19, 2014
    [Help] More Than A Thousand Words: The Power of Visual Storytelling
    Images help to capture your audience’s attention, reach deep into their hearts and minds, and they can accomplish all this (literally) at the speed of light. 'It’s no surprise that the saying “A picture is worth a thousand words” was coined by one of the  leading editors  of the 20th century. Information Overload.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 22, 2013
    [Help] The Next Big Thing in Lead Scoring: Big Data and Social Scoring
    social score helps at a couple of levels: Purification – verification of demographic and firmographic data you have in your marketing automation tool. Enhancement – adding a social data layer that helps score leads based on how closely they match your ideal buyer profile. And for a good reason. anywhere that is not our site).
  • HUBSPOT  |  TUESDAY, OCTOBER 4, 2011
    [Help] 5 Ways to Analyze Marketing Automation Efficiency
    Take some time to figure out if they integrate easily and if their functionality helps your workflow. Your marketing automation tool should be helping you by freeing up time to do more in your marketing strategy and optimization, not less. But how effective is it, and how do you know it’s working for you? Love the cool new tool?
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, NOVEMBER 23, 2011
    [Help] 4 Lessons from the Year’s Best B2B Campaigns
    Buyers of Qwest products and services view themselves as professional problem solvers, and aligning with that self-conception helps the company seem closer to its buyers. This summer, we asked the marketing community to nominate some of the best B2B campaigns of the previous year for our 2011 B2B Marcomm Awards. The key insight?
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 14, 2011
    [Help] Why do some companies prosper – despite a terrible economy?
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Demand Generation | Growing a business in a terrible economy. “Job Growth Falters, Clouding Hope for Recovery&# New York Times. “U.S. Journal. It sounds bleak.
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 29, 2013
    [Help] Top 5 Tenets Of An Effective Community Management Policy
    4: Be authentic, helpful, and available. Part of being helpful is being available—prolonged absences will be noticed. If you’re not going to be around for a little while, either make sure your community knows this, or make sure that you have someone in place to help you out. 1: Post your policy and be clear on responsibilities.
  • HUBSPOT  |  FRIDAY, JUNE 21, 2013
    [Help] One Entrepreneur Explains What It's REALLY Like to Own a Small Business
    So we help IT providers visualize their data. Me: Do you think having your father, an experienced entrepreneur, involved in the business helps a lot? Eric: TREMENDOUS help. It can be very lonely being a small business owner, but if you reach out to others you''ll be shocked at how much they are willing to help.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 5, 2014
    [Help] Marketing failure should not be fatal
    When trying to understand the root causes of failure, it is helpful to think about strategy issues versus the execution elements. 'We live in a society that extols winning and winners. As a result, we spend a disproportionate amount of time analyzing why things have worked well, but very little time understanding when they don’t.
  • MARKETRI  |  THURSDAY, AUGUST 16, 2012
    [Help] More Tips for B2B Video Marketing -- Best Practices for Shooting, Editing, and Promoting
    Knowing what your end goal is helps drive your message. When the production side of a shoot is going smoothly, everyone can be relaxed and focused on what’s happening on-camera – and that in turn will help produce the best possible results." I've found that the initial script helps greatly with the editing process.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 2, 2010
    [Help] 5 Tips to Improve Channel Partner Lead Generation
    With many channel partners across multiple locations, how can a business make sure that partners have the leads they need to help grow the business? Additionally, they often talk about how their resellers do a great job once someone is introduced to them, but often their own websites are not helping them bring in new leads.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 2, 2011
    [Help] Half of Shoppers Spend 75% of Time Conducting Online Research [Data]
    More and more, especially today, they turn to the internet -- search engines , blogs, and social media -- conducting online research to help them make purchasing decisions. Are you regularly creating search engine optimized content to help them find you? We spend a lot of time talking about marketing transformation here at HubSpot.
  • LEAD VIEWS  |  FRIDAY, JULY 22, 2011
    [Help] Demand Generation Necessary For Lead Generation!
    Also, today’s customers know how to fish for the information they are looking for, they want to read independent and neutral views that help them take informed and unbiased decisions. In Demand Generation and Lead Generation, can be easily voted as the most used words in the B2B Marketing space. valid observation. Marketing Vs Sales.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Help] How to Optimize Your Marketing Channels [Free Ebook]
    Need help optimizing your marketing channels? 'Calling all marketers who are totally, completely, 100% satisfied with how your marketing channels are performing. have some bad news for you: There''s still more work to be done. lot more. With marketing, you''ll never be able step back from the canvas and shout, "At last! I''m finished!".
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 3, 2014
    [Help] Shut up or speak your mind? The struggle in today’s hyper-sensitive world
    The struggle in today’s hyper-sensitive world appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The struggle in today''s hyper-sensitive world appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. was clueless about how clueless I was. The post discussion quickly escalated into a sh!%storm.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [Help] Your Dream Team: The Marketing Trifecta
    MOPS is also in charge of reporting, helping you tie your programs to revenue, which is vital to any marketing team’s success. MOPS plays a key role in the planning stage by providing reports on what worked and what didn’t and help the team create a strategic plan that effectively utilizes the correct channels based on data and analytics.
  • B2B MARKETING TRACTION  |  TUESDAY, NOVEMBER 27, 2012
    [Help] B2B Marketers: Why You Should “F” Your Website Content!
    Headlines, paragraph  and bullet lead words must contain clues that help the visitor understand what this is about. If you need help deciding how to write and place content on your website for maximum results, contact New Incite today. ” The format is in the shape of an “F.” They scan it.
  • WEBBIQUITY  |  MONDAY, OCTOBER 25, 2010
    [Help] 100+ Blog Directories and RSS Sites for Promoting Your Blog
    Not only do they provide valuable links, they can also supply direct traffic and help build your RSS subscriber list. Over time, the top source of traffic for most blogs is search. The two keys to search success are great content and links. Assuming you’ve already got great content, there are many places to get links (e.g. link]. link].
  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2012
    [Help] 12 Ways to Create a User-Friendly Website Registration Process
    And if you're asking for information that isn't required to help with your lead nurturing , make sure those fields are clearly marked as optional with an asterisk so users know they don't need to divulge that information. Share your helpful tips in the comments! As a user, registering for websites is no fun. Why does this matter?
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 12, 2013
    [Help] No Lead Left Behind
    It improved our forecasting and helped us decide when it was time to hire new reps. I’m fascinated by SLA’s inside companies and how it’s helping them look holistically at their business. While SLA’s were normally applied to the tech support world (i.e. The Old Way. Closed Loop Processing.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 24, 2011
    [Help] Five Ways Marketing Automation is Transforming B2B Marketing
    Measuring and analyzing your programs helps with the decisions on where to reinvest for maximum revenue impact. That’s the first step to helping your CEO think of marketing as an asset that drives revenue, not a cost centre. Because of this there must also be change in how we market and sell to them. but “could it work better?”.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 30, 2014
    [Help] The Dos and Don’ts of Celebrating the Holidays on Social
    To help you, I’ve compiled a list of dos and don’ts for brand marketers looking to celebrate holidays on social media. How can you help them celebrate it better (i.e. Then, we have to pick the right platform, whether or not a special offer should be included, contests, content, etc. Do: Be Relevant. Who is your audience?
  • MARKETING ACTION  |  TUESDAY, DECEMBER 9, 2014
    [Help] Critical Rules for SEO Success in 2015
    Has one of your products and needs help? These related terms help the reader, and anything that helps the reader should be on your to-do list for SEO. Given how complicated the behind-the-scenes issues for site-wide, code-deep SEO are, having a good vendor help out, especially on technical issues, is a wise move.).
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Help] 7 Silly Hashtag Mistakes No One Should Make
    To help avoid making silly hashtags mistakes in your own marketing, let’s take a look at the top ways people and companies use them wrong. Hashtags help make it easy for your target audience to find and join relevant conversations surrounding a specific keyword or phrase. 1) Your hashtags are too long and confusing. Social Medi
  • PUZZLE MARKETER  |  TUESDAY, JUNE 19, 2012
    [Help] Open Rates Are Not As Telling As You Think
    You can A/B split test two emails against each other to see which subject line helped push it higher. It often surprises me when I ask email marketers, “How is your campaign going?” and they answer with something similar to “Very well! Our open rate is 30%, which is above the industry average by 10 percentage points.” I cringe. But are they?
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 12, 2012
    [Help] My Business Website: Content for Customers… or SEO?
    It helps to be clear about the goals for your site. Should my business website focus on keywords and getting search engine results ? Or quality content for customers ? Perhaps a more important question is “How do I make the most of each of my web pages so that my business and I get found, get known, and get clients ?”
  • VIEWPOINT  |  TUESDAY, MAY 1, 2012
    [Help] The Cost-Per-Lead Fallacy in Measuring B2B Lead Generation Investments (Pt 2 of 3)
    We’ll also identify the right metrics that successfully address these characteristics, drive greater return on current B2B lead generation investments, and help predict what investments to make in future complex sale initiatives. B2B sale complexity impacts cost-per-lead. business case may need to be built over time to drive funding.
  • LEADER NETWORKS  |  THURSDAY, SEPTEMBER 8, 2011
    [Help] Make B2B Communities Essential Through Process Improvement
    We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. Online community managers often get asked a critical question: what did you do for the company, today? No doubt, part of this is due to a lack of understanding (and advocacy?) Thanks!
  • WRITING ON THE WEB  |  MONDAY, SEPTEMBER 20, 2010
    [Help] Writing Better Web Content: Ask what? Who? Why?
    She hadn’t thought out all the other ways she helped her customers: Her cards were unique, and therefore said much more than a store-bought card from a large company. The rules haven’t changed, but it’s surprising how many people start creating content to market their business on the web without regard for the basics.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 3, 2014
    [Help] 3 Traits Of Superstar Marketers
    Empathy also serves to help the bottom line. 'What separates the best marketers from the rest? couple of recent articles and studies appear to be pointing to the same 3 traits you need to master to become a superstar in marketing. Are you looking for that elusive secret to success? I’m not sure it’s such a secret. Empathy.
  • GREAT B2B MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Help] Important Lessons for Working with Channel Partners
    They want you to bring them prospects and then require you to help them close the deal. Of course you need to practice judgment – you don’t want to invest major resources in potential deals that have only a minor upside, but there are many ways you can help partners in a cost-effective way. Lesson 2 – Win-win scenarios are crucial.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 18, 2014
    [Help] 4 Communication Tips for Ramping Up a New Inside Sales Client
    Active listening will help you retain new information, which will better the relationship between you and your client. Hopefully these communication tips will help you better the relationship between outside and inside teams when ramping up on a new project. Training is rigorous and ongoing. Actively Listen. Ask Questions. Be patient.
  • MARKETRI  |  THURSDAY, JANUARY 24, 2013
    [Help] How Young Professionals Can Advance Their Career Through Thought Leadership and Subject Matter Expertise
    When it comes to professional services firms, young employees are often quite unfamiliar with the concept of marketing and the fact that there is a plethora of quick and easy things they can do to advance their careers and help their firm reach its growth goals. don’t have time for this!” Monitoring and Sharing Thought Leadership.
  • MARKETRI  |  THURSDAY, JANUARY 3, 2013
    [Help] 6 Strategies to Make Your A/E/C Industry Conference Experience "Social"
    If your 2013 marketing budget includes a conference or trade show or two (whether you are attending, exhibiting, or sponsoring) the following social strategies will help you maximize your experience and help you integrate these offline events into your online social media channels. Blog it. Wrong! It’s time to blog!
  • HUBSPOT  |  TUESDAY, AUGUST 13, 2013
    [Help] What Is Business Blogging? [FAQs]
    Business blogging is one way to help get your business out in front of people looking for your products or services on the internet. that helps support business growth. This could be an entire blog post of its own, but I''ll try to keep this brief, if only for the purposes of helping better define what business blogging is.
  • DIANNA HUFF - B2B MARCOM  |  SATURDAY, FEBRUARY 9, 2013
    [Help] The Art of Distraction
    ” According to May and the research he cites, taking breaks that allow your brain to work in this relaxed state can help you produce better work. Four years ago, I moved out of my home office and rented a commercial space. The reasons were varied but the main one was: I had been working at home for 10 years while raising my son.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 19, 2014
    [Help] 3 Marketing Musts You’ll Learn at Modern Marketing Experience Europe [Session Preview]
    How to leverage technology to support your customer and your marketing organization- Coupled with the proper strategic approach, technology is helping marketers truly maximize their initiatives across the board. 'The customer experience onus on marketers expands regularly. Join us in London! Register now ! Marketing Efficiency
  • WRITTENT  |  WEDNESDAY, JANUARY 8, 2014
    [Help] 7 Blogging Secrets Even Experts Will Be Surprised to Know
    Break your content up into logical sections with the help of subheaders to accommodate both readers and scanners. Respectfully publicizing your work on major social media networks and with the help of a guest blogging strategy can help you build a dedicated audience of fans and followers. Visual Content Matters.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 2, 2013
    [Help] idio Does Sophisticated Content Recommendation
    It stores customer data in a schema-less system that can make any type of input available for segmentation and reporting, although not to help with recommendations. 'Systems in our new Guide to Customer Data Platforms range from B2B data enhancement to campaign managers to audience platforms. idio was one of those.
  • AD YOUR COMMENT HERE  |  TUESDAY, SEPTEMBER 6, 2011
    [Help] Summary: Social Media Marketing Report 2011 [REPORT]
    Over 2/3 of marketers said that they strongly agreed that social media helped them close business deals. COMMENTS: I think that its great to see companies realizing that they could use some help in the social space. Of these marketers using social media 39% of them utilize it 1-5 hours per day. ages 20-29, spend most time).
  • B2B CONVERSATIONS NOW  |  FRIDAY, APRIL 22, 2011
    [Help] Solution or Price - Which comes first?
    In fact, customers are still receptive to sales people that can help them and they will engage much easier if they know their time is being spent on an affordable solution. As a follow-up to a recent piece I wrote about why prospects want pricing first , I found an interesting article by Dave Brock and supporting article by Ardath Albee.
  • MARKETING INTERACTIONS  |  THURSDAY, AUGUST 20, 2009
    [Help] Responding to B2B Prospect Behavior
    It's helpful to add your web metrics to this one and see how long they spent viewing the content, if that was the goal. If you can establish a bit of two-way dialogue, and use the opportunity subtly, you can learn a lot that can help you fill in the blanks on their profile. To me, this response is the most iffy. Reply with thanks.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Help] Understanding productivity in the Information Age - MIT Sloan Newsroom
    Just as Leeuwenhoek's better microscope helped researchers make new kinds of observations, “today we're developing a set of tools that I think have a similar impact on our ability to see what's going on inside of organizations,” Brynjolfsson explained. Academic Programs. Faculty & Research. Alumni. Newsroom. Video.
  • HUBSPOT  |  THURSDAY, FEBRUARY 20, 2014
    [Help] Your Top Questions on "Social Selling" Answered by LinkedIn, Evernote, and HubSpot
    Toward the end of the session, three critical and common questions were asked that we''d like to address today: My sales team doesn’t have the right materials to help my prospects solve their problems. Q: My sales team doesn’t have the right materials to help my prospects solve their problems. What should I do?
  • WEBBIQUITY  |  WEDNESDAY, JULY 2, 2014
    [Help] A Stroll Down Out-of-Memory Lane
    We were cleaning out a storage area in our basement helping an older friend clean out his basement recently when we came across a box of old computer parts, cables, and software from my early days in engineering documentation early in his career. and Canada. Back in the day before software was a service, it had to be installed. Windows 3.1
  • B2B IDEAS @ WORK  |  TUESDAY, SEPTEMBER 27, 2011
    [Help] B2B Social Media Success Formula Mixes Business with Pleasure
    Social media is a very important part of an inbound marketing program and it can certainly help drive conversions and leads. But it’s also about listening, learning and helpful thought leadership. I enjoy business-to-business marketing, and I’ve discovered many others with the same mindset through social media.
  • B2B IDEAS @ WORK  |  MONDAY, OCTOBER 11, 2010
    [Help] Newer Is Not Always Better in B2B
    Ours is greata,” Kraft is building off of our prior knowledge of their product, which encourages us to elaborate on the issue longer, which in turn helps motivate our buying behavior. I ran across a great print advertisement for Kraft® Singles that I simply had to comment on with this week’s blog. Ours is greata!
  • DIANNA HUFF - B2B MARCOM  |  SUNDAY, AUGUST 14, 2011
    [Help] Take the Grunt Work Out of Monitoring Social Media with mBlast
    At any rate, I like this tool and plan on using it much more to help me see what others are writing about –- and keep myself on topic, too. Tweet In the old days, monitoring the media meant you’d read various print and trade publications (which usually were a finite number) and get to know reporters and editors. Those days are long gone.
  • ONPATH  |  FRIDAY, JANUARY 21, 2011
    [Help] The Importance of CRM Integration in Marketing Automation
    However, the end goal remains the same: they want to access any piece of data that is going to help them communicate and sell better. In order to help you do this, we offer 10 questions you should ask when evaluating a marketing automation platform: Do you offer pre-built connectors to the [insert your CRM system] CRM system?
  • HUBSPOT  |  TUESDAY, MARCH 8, 2011
    [Help] 3 Essential Strategies for Crazy-Busy People
    This is a guest post written by Jill Konrath, author of SNAP Selling & Selling to Big Companies, two bestselling sales books and is a popular speaker who helps sellers crack into new accounts, speed up sales cycles and win more business. How can you help me?". Because I need help – and so do you. Sound familiar?
  • FUNNEL FOCUS  |  TUESDAY, APRIL 20, 2010
    [Help] Demand Generation Unifies Sales and Marketing
    With a majority of B2B demand generation taking place online, marketing automation technology is the platform that helps companies gain the visibility into purchaser behavior that’s lacking from the move away from face-to-face sales interactions. That’s a lot to digest, so let’s break it down.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Help] How the Most Successful People Prioritize
    In her book Rise: 3 Practical Steps for Advancing in Your Career, Standing Out as a Leader, and Liking Your Life , Patty Azzarello (whom Forbes calls "the original Marissa Mayer") reveals a little-known secret: Your boss needs help thinking through the things she requests of you just as much as you need help prioritizing them.
  • B2B MARKETING TRACTION  |  THURSDAY, DECEMBER 13, 2012
    [Help] 6 New Ideas for Your 2013 Marketing Plan
    If you need help planning your marketing, contact New Incite today. What tactics will get you the best results in 2013? Here are six new marketing ideas for increased success in the coming year. When you write your marketing plan for next year, keep in mind that much has changed. What are you doing? How do you do it? Why is it important?
  • HUBSPOT  |  TUESDAY, AUGUST 21, 2012
    [Help] 10 B2B Companies That Create Exceptional Content
    Do you get up every morning to help your company grow and deliver on your promise to customers? Laying out each format of content on a spectrum helps viewers understand the role that each content format plays in a lead's decision-making process. Not interesting enough?!" we say. Are you passionate about it? Blogs and Written Content.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 25, 2014
    [Help] Three Things to Think About Before You Develop a Vertical Marketing Strategy
    This shows your buyer that your organization has enough experience with their unique challenges and can help them.  'I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” Vertical Marketing is Truly Focused on the 10%.
  • ANNUITAS  |  TUESDAY, JULY 1, 2014
    [Help] Marketing Wake Up Call – CASL and Email Deliverability
    To help you get started, ANNUITAS is offering an Email Deliverability Assessment to provide a snapshot of the overall viability of your email.  'Today’s the day marketers…July 1, 2014. Why so significant? It is a pretty big deal for those of us who communicate with our prospects and customers for a living, but don’t panic yet.
  • ANNUITAS  |  THURSDAY, JUNE 12, 2014
    [Help] The Problem With Account-Based Marketing
    download the hell out of those things, with every intention of reading them all to help expand my knowledge of marketing best practices. 'Account-based marketing is a trend that is gaining a lot of traction, probably because it just makes so much sense. There is a problem, however, with the account-based marketing approach.
  • EMAGINE B2B BLOG  |  THURSDAY, MAY 2, 2013
    [Help] What eMagine Customers are Saying: Client Recommendations
    Although our business is technical, eMagine was able to understand what we offer and help to position our company in a relevant and current manner. Today we take a look at some client testimonials on our hosting work with them: Whitney Vitale Marketing Manager, Source Medical. ” Steve Tamasi CEO, Boston Centerless.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, AUGUST 19, 2011
    [Help] No time to stop — Mobile pushes new boundaries
    40% of cell owners said they found themselves in an emergency situation in which having their phone with them helped. The other say I was walking a client through a social media strategy workshop. At the end of the long day, he turned to me and said, “And we’re probably behind on mobile too!&#. Of course he’s right. 
  • LEADER NETWORKS  |  TUESDAY, NOVEMBER 24, 2009
    [Help] R-E-S-P-E-C-T: Telling Online Marketers What It Means To Professional Networks
    This list of activity drivers can help guide any organization's efforts when developing social media programs that will be used by decision-makers. We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. Not to mention offering a little R-E-S-P-E-C-T.
  • LEADER NETWORKS  |  MONDAY, DECEMBER 13, 2010
    [Help] Keeping Trust: Hard to Gain, Easy to Lose
    My quick response may have helped remedy the situation. The American Medical Association (AMA) released long-awaited guidelines for physicians using social media just last month to help them understand the impact of social media use upon patient privacy. Instead, this attack cut to the very essence of my professionalism.
  • BIZNOLOGY  |  TUESDAY, MARCH 5, 2013
    [Help] Facebook paid sponsored content will meet you only halfway
    needed all the help I could get because who owns their own Concept2 rowing machine anyway? Seriously After reading Disruptions: As User Interaction on Facebook Drops, Sharing Comes at a Cost by Nick Bilton in the New York Times (and Facebook ‘s detailed fact check ), I thought I would spend $21 for your amusement. I Why not, right?
  • BIZNOLOGY  |  THURSDAY, DECEMBER 6, 2012
    [Help] SEO is the Top Skill for Digital Marketers
    even cowrote a book called Audience, Relevance and Search , intended to convince people of the importance of search in digital marketing and help them learn how to do it. Image via CrunchBase. We meet quarterly at Google’s offices to share best practices and new innovations in SEM. Thus they will stop searching for stuff.
  • LEADERSHIP  |  WEDNESDAY, NOVEMBER 6, 2013
    [Help] Interesting Infographic: 5 Steps For Creating Brand New Content
    Knowing this will help you understand the messages you need to convey in the campaign. for a minute, where you intend for content to go viral; a “hook” that will help spread content into the masses would be individuality. 'As you know, it’s necessary to create compelling content for your B2B marketing campaigns. Identify the client.
  • HUBSPOT  |  FRIDAY, NOVEMBER 14, 2014
    [Help] 5 #GivingTuesday Tips: How to Empower Your Supporters to Fundraise for You
    Because there’s so much people can do to support a goal, it''s very helpful to provide some restrictions or guidelines. Suggesting a goal ($500 to $1000 is generally a good starting point) and end date (typically 30 days or less) can also help make it easier for your supporters to say “yes” and get started. 2) Give Them Some Focus.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 15, 2011
    [Help] Top 40 Twitter Feeds You’re Not Following
    So to help remedy the situation, we present our pick for top 40 Twitter handles you may have missed. by Jesse Noyes | Tweet this Social media is a meritocracy, right? Well, not always. The plethora of voices social media unleashed on the world means getting attention can be tough. Often people with great things to say go unnoticed. Facebook.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, DECEMBER 27, 2011
    [Help] How are successful salespeople leveraging social media for selling? – Creating Value
    To be the one who is providing the most helpful information, the best references, and what is going on in that industry/market. This is the final post in a study we created along with Focus.com to discuss the best practices to leverage social media for sales teams. Miles Austin. Marge Bieler. Dave Brock. Barbara Giamanco. Matt Heinz. Austin).
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 19, 2013
    [Help] Marketing Automation 101
    Marketing automation technology can help. Marketing automation helps you achieve success in 4 key ways: 1. It also allows you to run tests to help your company learn over time and optimize future campaigns. by Jon Miller (@jonmiller) Every business is on a journey to grow and increase revenue. And how do you get there?
  • BIZNOLOGY  |  FRIDAY, APRIL 25, 2014
    [Help] 5 simple steps to increase your online visibility
    These will help you increase your visibility online so that readers will know who you are, what you represent, and where to find you later. 'Building your personal brand takes a lot of hard work and dedication. One of the most difficult aspects, and yet perhaps the most important in this digital age, is increasing your online visibility.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2011
    [Help] 8 Ways to Use Inbound Marketing to Retain Customers
    Help customers set up a small gathering with others who are in the same geographic location. Any business, regardless of its size, can leverage online tools to make customer support simpler and faster, which helps to keep customers happy. Empower Customers to Help Other Customers - Customer support can be expensive.
  • FATHOM  |  WEDNESDAY, NOVEMBER 20, 2013
    [Help] Marketing Automation 101 for Manufacturers
    Marketing automation can also help shorten the sales cycle by giving you the ability to quickly respond to your customers and potential customers. 'Is your manufacturing company using marketing automation? Why not? When used properly, nurturing your leads can strengthen your relationship with prospects. Lead Scoring. Hot Lead Alerts.
  • FATHOM  |  MONDAY, APRIL 15, 2013
    [Help] Offline Data Targeting “Partner Categories” Now Available on Facebook
    Using the data of offline activity from these third parties can only help make ads that much more relevant to your audiences. 'Last week Facebook announced a new form of targeting options called “partner categories.” The example below is from the Acxiom data category defining “high-end retail buyers.”.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 23, 2011
    [Help] What Are You Doing to Take Your Social Media Presence to the Next Level?
    Social helps you identify like-minded folks and then it’s your turn to see if you can turn some of them into actual face-to-face relationships. I recently read an article by Harrison Kratz that talked about communities and how most people are missing the boat when it comes to capitalizing on them and it made me start to think. .
  • HUBSPOT  |  SUNDAY, SEPTEMBER 14, 2014
    [Help] The Best Voicemail I Ever Received. Was Just A Voicemail
    There are even technologies that can help, like Signals , which alerts you when a prospect opens or clicks your email, helping you better understand your prospect’s level of interest and engagement. But instead, I’d rather share an easier, more efficient technique to help guide your decision. sent him another email.
  • FOLLOW THE LEAD  |  WEDNESDAY, JULY 3, 2013
    [Help] Getting insight through buyer personas
    That’s why more marketers are turning to the practice of creating buyer personas, an exercise that can help instruct who to target and with what message. The article offers some practical advice from Revella that can help you avoid that situation. 'Matching your product or service with the right clients can be tricky. Marketing
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 15, 2012
    [Help] Targeting Content and Calls To Action: Where Are Your Prospects?
    When paired with a CRM tool (Salesforce, for example), gated content can help you track aggregate demand for content at different stages, individuals’ locations in the process, and even how quickly prospects typically move from one stage to the next. Tweet Photo credit: Frank Gruber. Where Is Your Prospect? How Do You Stack Up?
  • BIZNOLOGY  |  TUESDAY, OCTOBER 4, 2011
    [Help] The Long Tail of Blogger Outreach
    And, when we do sort out the A-list in any particular blogosphere, thanks to the help of eCairn.com, then we need to spend time building that connection, personally, with the top influencers.  Image via Wikipedia. had breakfast with John Bell of Ogilvy a number of years ago. The Internet is such a gift.  Nothing.  They take time. 
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Help] How to Write Irresistible Landing Page Copy [Free Ebook]
    After you’ve created killer ebook to reel in visitors to your landing page, you need to convince them to do one thing: click on a CTA and fill out a form in exchange for that helpful piece of content. 'When converting visitors on your website into leads, copywriting can make or break your landing page conversion rates. link].
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 9, 2010
    [Help] B2B Social Media Monitoring and Crisis Communication
    If you don’t have a crisis communication plan in place, social media monitoring can help you establish an online baseline for sentiment, understand potential threats and set up a real-time dashboard for appropriate responses. What are some ways that social media monitoring can help your crisis communication plan?
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 27, 2013
    [Help] Content Your Customers Actually Care About
    At VerticalResponse , we have a content marketing team that produces the lion’s share of our content whether it be our  blog, webinars, free guides or videos that we produce that help small businesses grow. Content marketing seems to be all the rage right now, right? Jell-O’s sales rose like crazy in just a few years. True story. win-win.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 18, 2013
    [Help] 5 Ways to Engage Readers Through Curated Content
    When readers are involved in helping to create content, they’re more invested in you and more engaged with your content. If everyone is singing the praises of a hot new self-help book, can you think of a few challenges to the premise? The hard part is getting your audience to engage. Curate from a variety of sources. Get reader input.
  • BUYEROLOGY  |  FRIDAY, FEBRUARY 11, 2011
    [Help] The Future of Blogging
    If you are thinking of blogging or attempting to figure out how blogging may fit into your world, there are helpful hints in this white paper.  Tony Karrer and Tom Pick of B2B Marketing Zone have released a free white paper entitled B2B   Blogging Trends in 2011.    A nice effort from Tony Karrer and Tom Pick!
  • E-QUIP  |  TUESDAY, JUNE 25, 2013
    [Help] Don't Overlook the Consequences of Client Problems
    So one of the keys to differentiating your services and increasing your profits is doing an effective job helping clients diagnose their problems. But over the long run, uncovering and addressing the consequences of client problems will add value to what you do and help you combat the commoditization trend. One did.
  • ACHIEVE MARKET LEADERSHIP  |  FRIDAY, MAY 6, 2011
    [Help] Your Cloud Solution Won’t Sell Here
    I get a lot of feedback from our field and partners on what’s working and what’s not working, and yet, it’s more confusing than helpful. They can educate both users and developers, and help build a strong partner ecosystem. We discussed some problems he is having gaining widespread acceptance of his solution. Vive la différence.
  • EARNEST ABOUT B2B  |  FRIDAY, JUNE 4, 2010
    [Help] Unloved and overlooked: Getting your customer marketing back on track
    well-managed and executed marketing communications programme can play a key role in helping to maintain loyalty and retention: 1. Sharing your expertise and insights to help customers more effectively meet their business needs – positioning you as a trusted and strategic partner.  . But let’s clear something up. What, really?
  • EB2BLEADS  |  MONDAY, SEPTEMBER 5, 2011
    [Help] What Do Inbound Marketing Agencies Do ?
    Inbound marketing agencies help companies get found and maximise their return from digital marketing. Helping You Allocate Budgets. Traditional outbound marketing agencies have relied on broadcasting message to individuals or companies that represent a certain target profile or market segment using mainstream media. Project Managing.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, DECEMBER 12, 2012
    [Help] 5 Steps the Internet Buyer Goes Through
    Once prospects realize that something needs to change, they’ll start looking for products, services or methodologies that can help them meet goals. In this stage, you can help the prospect narrow down solutions and put yours in the forefront. Identifying the Problem (or the Opportunity). Perhaps your phone call is the trigger event.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, AUGUST 29, 2013
    [Help] The Fastest Way to Learn How To Sell
    Doing this helps them find gaps in their own learning too. 'Here''s a simple, but highly effective sales strategy with a big payback for you. The first time I ever did it was very early in my career. Aargh! wasn''t ready for that. didn’t know much about the other vendors, but I knew we needed to win. studied how they stacked up against us.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MAY 14, 2014
    [Help] 4 Tips on How to Get Your Company the “Right” Kind of Customers
    We have defined our niche as helping manufacturers who want to reach the professional tradesman and promote it appropriately. Here are some tips that have helped us grow and prosper in our competitive space: Hire us to be effective, not efficient. We help clients become profit leaders, not market leaders.
  • ENGAGE  |  THURSDAY, AUGUST 28, 2014
    [Help] Behind the Profile: 7 Tips for Doing an Interview
    That’s where you come in as a reporter, asking questions that help your subject tell her story. The act of making a list, though, helps you develop your approach. Help people feel comfortable. Why” and “how” questions can help your story explain complex topics. Ask what happened and you get the full play-by-play.
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