KoMarketing Associates

APRIL 6, 2017

That being said, many marketers believed that artificial intelligence (AI) may one day be able to help them resolve some of these issues. Sixty-one percent of marketers stated that AI may help them search for anomalies in their current SEO strategy, and 58 percent think it will keep their SEO plan current based on the competition.

Customer Surveys 136

Customer Surveys Press SEO Planning 136

KoMarketing Associates

MAY 8, 2019

Email marketers use numerous tactics to improve their relationships with customers, and new research suggests that list segmentation and the leveraging of available data sources is helping them see better results. Almost two-thirds of marketers believe that email is one of the most important channels or the most important marketing channel.

Segmentation 120

Segmentation Marketing Report Email Marketing Deliverability 120

KoMarketing Associates

JUNE 26, 2018

New data suggests that more marketers are now conducting their own original research, but what are the key benefits of doing so?

Research 150

Research Digital Marketing Funnels Funnel Advertising Mobile Advertising 150

KoMarketing Associates

JULY 2, 2018

Marketers have an abundance of data at their fingertips, and new research suggests that those who use location-based information on their customers may improve the outcome of their campaigns.

Personalization 142

Personalization Broadcasting Blast Campaigns Response Rate 142

KoMarketing Associates

DECEMBER 19, 2017

With 2017 coming to a close, it’s time to look back on the past 12 months and prepare for 2018. At KoMarketing, it’s been a successful year and I’ve once again seen the content marketing team grow in terms of size and ability.

B2B Marketing 177

B2B Marketing Content Marketing Lead Scoring Lead Ranking 177

KoMarketing Associates

MARCH 24, 2016

Here at KoMarketing, we use Search Console data almost every day to make better decisions on content marketing initiatives, to help us understand organic performance on a page level, and to better understand the terminology customers are using to find our clients’ websites. ** The caveat to all this is you still have Search Console tracking enabled.

Analytics 120

Analytics Ideal Customer Profiles Marketing Analytics Tools Lead Scoring 120

KoMarketing Associates

FEBRUARY 4, 2016

Salespeople are commonly sent to events with no technology to help them keep track of conversations or let them know which of their contacts are there.”. B2B marketers should make events a key focus for 2016, but they need to make sure they have the right technology to help them use events to accelerate the pipeline.”.

B2B Marketing 120

B2B Marketing B2B Trade Show Conference 120

KoMarketing Associates

AUGUST 15, 2017

This will bring more traffic to the page and also help search engines understand what the linked page is all about. Hopefully, the steps above help get you on your way. When doing so, be sure to use relevant anchor text and choose a page that matches the keyword target that’s been determined (or updated!).

Lead Scoring 122

Lead Scoring Lead Ranking Content Keywords 122

KoMarketing Associates

AUGUST 2, 2017

Marketers are still trying to create the perfect content marketing strategy, and research shows they are using a wide array of metrics to gauge their success. The “Content Marketing and Distribution: From a Leadership Perspective” report from Publicity.ai

Lead Gen 136

Lead Gen Marketing Report Content Marketing Leads 136

KoMarketing Associates

SEPTEMBER 27, 2017

New research shows that B2B marketers are realizing more success with content marketing, and a number of different factors are contributing to their positive ROI.

Positioning 120

Positioning ROI B2B Marketing B2B 120

KoMarketing Associates

OCTOBER 27, 2016

In addition, it helps keep your brand at the top ad position of searches for qualified potential customers. While site visitors usually have different intentions on your site, RLSA gives you the ability to shorten the path to purchase and increase brand recognition.

High Quality Lead 120

High Quality Lead Sales Qualified Leads Adwords Ad Frequency 120

KoMarketing Associates

JUNE 11, 2015

Taking three key elements from the book, I’ve outlined below how TED talks can help you create better client presentations: 1. When creating a client presentation, think about how visuals can help explain what you are trying to say. Can a visual help make that point more memorable? Master the Art of Storytelling. Talk Like TED.

Tagging 120

Tagging Amazon Storytelling Conference 120

KoMarketing Associates

OCTOBER 4, 2018

Marketers have a large amount of location data at their fingertips, but what do they do with all of it? According to the “2018 Location-Based Marketing Report” conducted by Lawless Research and Factual, marketers that implement their data into their strategies see more success when it comes to achieving their primary objectives.

Advertising Agencies 120

Advertising Agencies CMO Response Rate Marketing & Strategy 120

KoMarketing Associates

APRIL 15, 2014

If you want to learn how to write interesting content for a “boring” topic, this post can help you out. Helpful, right? read a lot, write a lot): Because, more than anything else, it helps you improve your writing. If, for instance, you want to read about how to write a “damn good sentence,” check out this post. Really, it does.

Content Marketing 120

Content Marketing Content Search Engine Marketing Marketing & Strategy 120

KoMarketing Associates

APRIL 12, 2022

In terms of the benefits associated with utilizing video, 50% claim that it has helped them gain new customers, and 60% have seen video usage increase engagement. In general, 87% of respondents claimed that video has helped them boost traffic, and 94% said it has increased user understanding.

Positioning 266

Positioning ROI Video Marketing Statistics 266

KoMarketing Associates

JANUARY 19, 2022

Not every tool will be applicable to every digital marketer, but these expert insights could help you figure out what tool may be a worthwhile investment for your organization. By teaching myself the basic principles of HTML using WordPress, I’ve created a career in marketing plus helped startups grow at scale.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

JANUARY 19, 2022

Although CDPs appear to be benefiting some marketers, previous research suggests that martech stacks have not been widely helpful in general. That being said, 22% of the best-in-class respondents claimed that their martech has been “very successful” in helping them reach their primary objectives.

Marketing Report 243

Marketing Report Marketing Budget Privacy Class 243

KoMarketing Associates

DECEMBER 20, 2022

As we head into 2023, think about what is important to your business (or your clients) and how the right conversions can help you keep meaningful data. Keeping enhanced measurements on allows GA4 to start tracking certain metrics right out of the box, which can be a huge help when you’re first setting up your GA4 instance.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

KoMarketing Associates

DECEMBER 28, 2021

MotionCue published its “Video Marketing Statistics 2021: Navigating Through Change” report, and 78% of marketers said that video helped them get new customers in 2020. About 28% claim that it has helped them build brand awareness, and 24% say that it has helped them explain products.

Video Marketing 239

Video Marketing Content Marketing Statistics Content 239

KoMarketing Associates

SEPTEMBER 13, 2022

About 36% said that it could be useful for email retargeting, and the same percentage stated that it could help craft personalized newsletters. Nearly 31% believe it may help them better understand their customer lifecycle. Now, more marketers are seeing the potential of AI for email marketing.

Marketing Report 239

Marketing Report Email Marketing Open Rate Click Rate 239

KoMarketing Associates

MARCH 30, 2022

About 87% claim that it has helped them boost traffic, while 94% state that they have increased user understanding through video content. Approximately 86% claim that it has also helped generate leads, and 81% say that it has directly increased sales.

Email Marketing 281

Email Marketing Video Marketing Planning Marketing & Strategy 281

KoMarketing Associates

MAY 25, 2022

Here’s the process I use to help B2B clients drive leads using Google Ads. . Tools like SEMRush’s Keyword Magic Tool or Google’s Keyword Planner can help inform your keyword strategy with monthly search volume, trends, intent, and more. It can also help you implement marketing personalization if that’s on your radar.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

MAY 3, 2022

As marketers turn to data and analytics to help them achieve their key objectives, new research indicates that intent data, in particular, is helping them reach their goals. Intent data is generally defined as information that reflects a web user’s behaviors, specifically as it pertains to content consumption.

Intent Data 265

Intent Data Class Intent Planning 265

KoMarketing Associates

JUNE 6, 2017

Below are some of the ways executive branding can help increase the impact of your broader B2B marketing efforts, using real-world social media and blogging examples. Examples include: more exposure, better press, and a more transparent company culture between the business and target audience. Promote Company Happenings.

B2B Marketing 173

B2B Marketing Godaddy Brand Identity Branding 173

KoMarketing Associates

JULY 28, 2022

Ascend2 conducted “The Outlook on Marketing Technology” report, and the majority of respondents (72%) admitted that their martech stack had only been “somewhat successful” at helping them achieve strategic goals. Only 22% of best-in-class marketers stated that it has been “very successful,” while 6% said it has not been successful at all.

Marketing Management 236

Marketing Management Marketing Automation Services Marketing Automation Automation 236

KoMarketing Associates

JULY 20, 2021

Lead nurturing is a critical part of marketers’ strategies, and new research indicates that email is continuing to help them in their efforts to attract customers and prospects. Although email is helping marketers in this area, many still think that there is room for improvement, according to the report.

Lead Nurturing 295

Lead Nurturing Allocation Email Marketing Banner Ads 295

KoMarketing Associates

MAY 19, 2014

With link building still in mind, we need to be more focused on the business of helping others in their own online marketing endeavors. Here are four concepts we use to help others that hopefully lead to our clients acquiring high quality links and long term business relationships. Offer To Help Someone BEYOND the Business Norm.

Ideal Customer Profiles 120

Ideal Customer Profiles Outreach Search Engine Marketing High Quality Lead 120

KoMarketing Associates

FEBRUARY 8, 2022

Demand generation remains a critical objective for marketers, but new research indicates that not all are leveraging data to help them achieve their goals. However, 72% of respondents claim that their existing data-driven marketing strategy is only “somewhat successful” at helping them meet demand generation goals.

Demand Generation 265

Demand Generation Marketing Report Demand Generation 265

KoMarketing Associates

FEBRUARY 17, 2022

Although email has helped many marketers drive leads in recent years, new research indicates that marketing automation may become a more important tool for building a robust pipeline. However, 72% say that their data-driven marketing strategy is only “somewhat successful” in terms of helping them meet their key objectives.

Demand Generation 258

Demand Generation Marketing Automation Services Marketing Automation Demand 258

KoMarketing Associates

OCTOBER 13, 2022

The same percentage claimed that it may help craft more personalized newsletters. In general, 31% of marketers believe that AI might eventually help them better understand the customer lifecycle.

Segmentation 208

Segmentation Statistics Marketing & Strategy Newsletter 208

KoMarketing Associates

SEPTEMBER 21, 2021

MotionCue recently published its “Video Marketing Statistics 2021: Navigating Through Change,” and statistics showed that 78% of marketers believe video helped them get new customers in 2020. Twenty-eight percent said that it helps them build awareness, while 24% claimed that it helps them explain products.

Video Marketing 223

Video Marketing Content Statistics Sales Qualified Leads 223

KoMarketing Associates

FEBRUARY 22, 2022

Overall, 87% of marketers now say that video has helped them increase traffic, while 94% claim that they have boosted user understanding through this form of content. Video has helped marketers in many areas, and previous research has identified content marketing as one that has been elevated through the use of this medium.

Video Marketing 247

Video Marketing Marketing & Strategy Marketing Strategy Storytelling 247

KoMarketing Associates

MARCH 16, 2022

of marketers agreed or strongly agreed that utilizing AI helps their business manage challenges linked to offering a personalized customer experience. “AI intend to eventually utilize AI to do the same, and only 6.7% don’t use AI or have plans to implement it in the future. In general, 74.5%

Marketing Report 229

Marketing Report Personalization Planning Statistics 229

KoMarketing Associates

DECEMBER 5, 2017

For us, the best way to do that is to deliver tangible value to our entire community (free and paid) by helping our users stay on top of the latest in marketing technology. So I’m investing in technology and specifically technology that helps me with predictive modeling and data management. What are you focusing on for 2018?

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

JANUARY 26, 2022

Many marketers realize that they cannot tackle these challenges alone and are partnering with outside vendors to help break down data silos, enrich existing buyer insights and keep their contact database up to date,” researchers stated in the report. Using Customer Data to Achieve Marketing Goals.

Acquisitions 221

Acquisitions Marketing Strategy Marketing & Strategy Advertising Agencies 221

KoMarketing Associates

JANUARY 12, 2022

Although marketing technology (martech) has long been a part of many marketers’ strategies, new research suggests that it hasn’t always helped them achieve their primary objectives. About 22% of the best-in-class respondents said it was “very successful,” while 6% claimed it hasn’t been successful at all.

Budget Programs 218

Budget Programs Marketing Budget Class Statistics 218

KoMarketing Associates

OCTOBER 12, 2022

Google automatically turns on Enable Personalization Advertising, which helps it gather data for retargeting, predictive audiences, and predictive metrics. First, it’s helpful to understand the difference between conversions in UA and GA4. Learn how KoMarketing can help your B2B organization with its Search Engine Advertising!

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218