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Is the quality of your data hindering your ABM success?

eTrigue

It’s the quality, not the quantity, of your data that will help glean the best results. Clean data helps you understand your market. Clean data helps you: Identify your prospects’ intentions. Intent data helps determine which of your prospects are in-market and which are latent.

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Scale or fail: Would 10x partner marketing make an impact?

eTrigue

You cannot address this danger and opportunity without partner help – as sales alone cannot scale to cover your market/s. This last choice also helps you address the partner resource gaps we sometimes see. Their automation helps with most tasks – and some of the providers will also do the heavy lift to execute your campaigns.

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The Need for a Demand Center

eTrigue

Not surprisingly, savvy marketers are embracing the concept because they see how it can help them drive consistent demand, whether they represent the corporation, a business unit or region. What’s Driving this Change? To accomplish this critical objective, marketing needs to substantially raise its game.

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7 Ways Marketing Can Empower Sales

eTrigue

Faced with more decision makers, influencers, and gatekeepers, sales teams need all the help they can muster to target and prioritize prospects, and reach them with. How marketing automation can empower sales, accelerate the sales process and drive more sales. The post 7 Ways Marketing Can Empower Sales appeared first on eTrigue.

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Email Marketing vs. Marketing Automation

eTrigue

This data helps identify prospects that are active and increases the probability of moving a prospect through to a successful sale by shaping the content they receive based on their activity and interest. In the end, the gains are worth it. So how will marketing automation benefit me?

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How to Use Short Captivating Videos to Boost Sales

eTrigue

This video will be helpful for prospects who are considering buying building materials. One thing you can do to optimize your video for sales conversion is to add call-to-actions in your video to help you measure video engagements and to score leads. So you can get them to love and become loyal to your brand.

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4 Marketing Emails You Can Set and Forget (At Least for a While)

eTrigue

In a psychological study , people who received a note of thanks after performing a favor were more likely to volunteer to help the same person again then those who received a neutral note of reply. First, they help you understand what your team or products is nailing and where you’re falling short.