Customer Experience Matrix

MARCH 23, 2011

Summary : Infusionsoft is making it easier to build campaigns and taken a new approach to helping clients plan their marketing programs. Others have used its sequential processes either separately, to automate a variety of annoying manual tasks, or by painstakingly stringing them together by themselves or with professional help.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

Customer Experience Matrix

NOVEMBER 16, 2014

When this blog last left Geoff Rego in 2010 , he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle.

Marketing Automation Services 120

Marketing Automation Services Market2Lead Salesforce.com Privacy 120

Customer Experience Matrix

AUGUST 14, 2014

Few people would suggest you learn salesmanship from the play Glengarry Glen Ross ,* but its central message rings true: good leads are the lifeblood of a sales organization.** That’s why scanning the Internet to find new prospects is such an exciting opportunity. At least a dozen firms are now following that path.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

Customer Experience Matrix

DECEMBER 19, 2011

Marketers recognize the potential reach of social media, but are rightly frightened that they can’t control the message. Most social marketing applications sidestep the issue by focusing on creating communities ( Jive , Lithium ), monitoring conversations (Radian6 , Trackur ) and running promotions ( CrowdFactory , Nextbee ).

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Customer Experience Matrix

MAY 28, 2008

Every now and then you read something along the lines of “more words will be published in the next 30 minutes than in the whole of human history up to the battle of Lepanto ”. Whether this is literally true or not (and who could know?), there is certainly more data sloshing around than ever.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 30, 2011

CRM integration is a fundamental feature of marketing automation. Pretty much every system can send leads to Salesforce.com , but capabilities vary significantly once you start looking for more. Sadly, most marketers pay little attention to these nuances until they've already selected a product.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Features 120

Customer Experience Matrix

APRIL 6, 2007

Really clever media owners would go a step further and make it easier for advertisers to build relationships, both by making more information available and by helping advertisers learn how to make use of it. What media owners can do is to negotiate up front when they are giving advertisers the opportunity to start building the relationship.

Advertisements 120

Advertisements Advertising Cable Ad Building 120

Customer Experience Matrix

DECEMBER 4, 2006

The new positioning will draw on expert channel partners such as Value Added Resellers to help customers not simply install the software, but also train their staff and modify their business processes. Channel partners will also use the hosted systems as platforms for multiple applications and industry-specific “vertical” solutions.

Advertising Agencies 120

Advertising Agencies Advertising Channels Software Paid Search Agency 120

Customer Experience Matrix

APRIL 15, 2024

Viewed in this light, Informatica helps Salesforce to compete by strengthening its ties with IT and data teams. More strategically, an Informatica that is properly integrated with Salesforce Data Cloud would help those teams build more powerful databases within Salesforce.

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Customer Experience Matrix

OCTOBER 29, 2023

The Institute added the RealCDP checklist * in 2019 to attach more specifics to the definition in the hopes of helping buyers ensure a system that called itself a CDP could actually support the use cases they expected a CDP to support. This choice will in turn determine the other decisions they have to consider.

Marketing Management 177

Marketing Management Ideal Customer Profiles Profiling Vendors 177

Customer Experience Matrix

DECEMBER 26, 2014

In particular, LeadLiaison helps marketers create content, a critical bottleneck that is not addressed by most marketing automation systems. LeadLiaison is adding a marketing content map that will help planning by showing the inventory of available content by buyer type of purchase stage.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

DECEMBER 6, 2013

I was surprised there are no standard reports to highlight attributes that separate responders from non-responders within a promotion audience: this is pretty common information that helps marketers to refine their segmentations and better understand what is driving results.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Optimization 120

Customer Experience Matrix

MARCH 29, 2010

Summary: thinkAnalytics provides a robust decision engine to help make optimal recommendations across channels. Too bad more people don't use it. As I mentioned in my post on PegaSystems’ acquisition of Chordiant , I’ve been planning for months to write about the thinkAnalytics recommendation system.

Enterprise Management 120

Enterprise Management Ideal Customer Profiles Marketing Automation Services Marketing Management 120

Customer Experience Matrix

NOVEMBER 30, 2016

The goal was to assess the current state of customer data unification and, more important, to start exploring management practices that help companies create the rare-but-coveted single customer view. But it’s a rich set of data so this post will highlight some other helpful insights. So agile is helpful but not a magic bullet.

Marketing Automation Services 120

Marketing Automation Services Ad Building Marketing Management Budget Programs 120

Customer Experience Matrix

APRIL 1, 2020

Kantar says that just 8% of consumers expect brands to stop advertising but 77% want advertising to show how brands are being helpful, 75% think brands should avoid exploiting coronavirus and (only?) PR agency Global Results Communications just launched a COVID-19 Job Board to help people find work.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Customer Experience Matrix

NOVEMBER 3, 2018

I spend much of my time these days trying to explain Customer Data Platforms to people who suspect a CDP could help them but lack clear understanding of exactly what a CDP can do. At the end of our encounter they’re often frustrated: a simple definition of CDP still eludes them. Still disappointed? I am genuinely sorry.

Marketing Automation Services 325

Marketing Automation Services Work Management Marketing Management Multi-Channel 325

Customer Experience Matrix

JUNE 11, 2019

Specifically, they see Origami Logic as providing a “strong data architecture” that will “accelerate Intuit’s ability to organize, understand, and use data to deliver personalized insights that help customers quickly achieve success and build confidence whenever they use Intuit products.”

Enterprise Management 253

Enterprise Management Marketing Management Analytics Acquisitions 253

Customer Experience Matrix

JULY 27, 2018

She offers to debunk two common CDP “myths”: that “CDPs solve a problem unique to marketing” and that “'marketing-managed' means you don’t need IT’s help”. Critical articles can be helpful in clarifying what CDPs do and don’t offer. It's these applications that justify investment in a CDP.

Enterprise Management 149

Enterprise Management Work Management Marketing Management Vendors 149

Customer Experience Matrix

JUNE 27, 2021

Beyond these specific propositions, I think it’s generally helpful to break a project into these components when thinking about the right development approach. If anything, extensive and stable user requirements would favor a purchased system, assuming the system is already meets them.

Work Management 296

Work Management Marketing Management Buy Ad Building 296

Customer Experience Matrix

MARCH 23, 2017

It's not clear the answer helped, but it did get me thinking about clarifying with a Venn diagram. Maybe that will help. A CDP is a JOE if has journey orchestration. A JOE is a CDP if its data is accessible to other systems. Think Venn diagram with two intersecting circles.” Still confused?

Marketing Automation Services 185

Marketing Automation Services Enterprise Management CRM Marketing Automation 185

Customer Experience Matrix

FEBRUARY 13, 2020

It also doesn’t help that Adobe describes Experience Platform and Real-Time CDP as managing unknown and known profiles for activation across all channels, without clarifying that it’s only referring to first-party data.

Enterprise Management 286

Enterprise Management Marketing Management Ideal Customer Profiles Profiling 286

Customer Experience Matrix

FEBRUARY 15, 2016

I then make a further distinction between systems that help marketers with decisions and systems that make decisions without marketer involvement. In the meantime, I hope this chart helps you realize the scope of machine intelligence applications in marketing today and inspires you to explore more deeply how they can help in your own work.

Work Management 120

Work Management Marketing Management Planning Classified Ads 120

Customer Experience Matrix

JANUARY 12, 2019

Campaign systems help European marketers stretch their budgets because they include a broader range of features than other types of CDPs, reducing the need for additional products. Are there any trends that might help to predict the future? The domination of the European industry by campaign CDPs is its most distinctive feature.

Vendors 136

Vendors Stats Paid Search Agency Advertising Agencies 136

Customer Experience Matrix

JUNE 20, 2018

Google also announced several enhancements last week that help retailers display their inventory on-line and drive traffic to local stores. A helpful “Experience Browser” overlays the client’s Web site to display data, rules, and results for each decision in context. See this from The Street for more thoughts on the JD.com deal.

Marketing Management 120

Marketing Management Cross-Selling Mobile Advertising Newsletter 120

Customer Experience Matrix

MARCH 24, 2016

Video recordings would let people catch up on sessions they missed; if that’s too expensive, voice recordings to accompany the slides would be a big help. Maybe a better delineation among the tracks themselves would help too. Speaking of social interaction, I still think the conference could do more to help people have fun.

Conference 120

Conference Marketing Automation Services Peer-to-peer Vendors 120

Customer Experience Matrix

AUGUST 27, 2015

In fact, the relationship is so obvious that it almost seems unnecessary to lay it out: predictive vendors help marketers find accounts to target; ABM helps marketers reach target accounts. The juxtaposition highlighted just how much predictive and ABM complement each other.

Account Based Marketing 120

Account Based Marketing Analytics Work Management Linkedin 120

Customer Experience Matrix

JULY 3, 2014

This puts vendor at the center of the marketing operations, helping them to retain clients and charge higher fees. StrongView sees this as the future of marketing and has defined its strategy as helping marketers make the transition by providing the necessary technology and supporting services.

Work Management 120

Work Management Marketing Management Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

NOVEMBER 14, 2016

HubSpot’s tool helps marketers find the best topics to try to dominate with their content. Still, what you really want is a system that helps you create that content. This will be very valuable for marketers unfamiliar with the new search optimization methods. HubSpot does seem to be working on that.

Marketing Automation Services 0

Marketing Automation Services Hubspot Conference Marketing Automation 0

Customer Experience Matrix

MARCH 16, 2016

Finding enough of them to be useful is a major limitation for systems that rely on machine intelligence to help target marketing messages. This helps it pick the right person when several people share the same name and lets it build detailed, accurate profiles ncluding Twitter and Facebook handles, employer, job function, and interests.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

APRIL 27, 2020

I’ve recently been running workshops to help companies plan deployment of their Customer Data Platforms. Much of the discussion revolves around defining use cases and, in particular, deciding which to deliver first.

Ad Building 227

Ad Building Paid Search Agency Work Management Marketing Management 227

Customer Experience Matrix

AUGUST 21, 2015

But on further reflection, I recognized that these landscapes are really a type of directory that helps marketers find available products. Because the purpose here is to list tools that help marketers find systems to purchase, I didn't extend the landscape to business directories like Crunchbase , VentureBeat's VB Profiles and Owler.

Marketing Automation Services 120

Marketing Automation Services Vendors Gartner Software 120

Customer Experience Matrix

AUGUST 25, 2016

This is certainly helpful but you'll want to see reports that combine data from all messages to get a meaningful picture of your ABM program results. Of the final two, one supports measurement with advanced lead-to-account mapping (LeanData) and one attribution specialist (Bizible).

Marketing Automation Services 120

Marketing Automation Services Account Based Marketing Vendors Differentiation 120

Customer Experience Matrix

MARCH 18, 2010

Summary: Pegasystems purchased Chordiant last week, adding a sophisticated cross-channel decision engine to its stable. It's been hard for independent decision engines to survive, even though it seems an independent product should make it easier for marketers to unify their customer treatments.

Work Management 120

Work Management Marketing Management Marketing Automation Services Buy 120

Customer Experience Matrix

SEPTEMBER 30, 2014

Content Marketing Integration Workbook provides a set of checklists to help marketers understand how to integrate content marketing with their other marketing programs at the strategic, operational, and technical levels.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Paper 120

Customer Experience Matrix

DECEMBER 6, 2017

Her final project included creating a game to help illustrate the course lessons. Actions are just intermediaries to help understand how specific strategies and specific resources are related. My wife is working on a Ph.D. in education and recently took a course on strategic planning for academic institutions.

Resources 136

Resources Course Class Conference 136

Customer Experience Matrix

OCTOBER 24, 2014

This helps users understand the model and suggests criteria for targeting increased marketing investment. That said, SalesPredict’s primarily integration with Salesforce.com, user interface, and company name itself suggest the vendor’s main focus is on helping sales users spend their time on the most productive lead.

Lead Ranking 120

Lead Ranking Lead Scoring Automation Salesforce.com 120

Customer Experience Matrix

MAY 23, 2013

Sorry, but I just can''t help it: a new system category is even more rare than a new B2C marketing automation system (which, as yesterday''s post pointed out , is much rarer than a new beetle). More important, I think the category itself is a very important development that could really help marketers solve some big problems.

Marketing Automation Services 120

Marketing Automation Services Reachforce Marketing Automation Custom Publishing 120