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FEBRUARY 16, 2024

Email nurture campaigns help you build affinity with both customers and prospects. Email nurture campaigns can help you go deeper with your existing customers and grow your CLV. Maybe the customer wants help coming up with good subject lines because it’s time-consuming (by the way, we actually created that feature ).

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DECEMBER 1, 2023

We’re Here to Help You Make the Switch Whatever path makes the most sense to your team, we’re here to help! Path 4: Stay Put (For Now) After reviewing your options, maybe you realize you’re not ready to make a switch right now. Keep this resource handy so that when you are ready, you know what to expect! Let’s start the conversation.

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SEPTEMBER 26, 2023

We’re here to share our three favorite strategies to help you earn links and stay on the good side of Google. No worries, there’s another strategy that is a little easier and can help you grab some quick wins: Feature influencers in your content. Earn links back to your website with resources like HARO, Help a Reporter Out.

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DECEMBER 7, 2023

If your team gets stuck, can they access real-time help? Automatically scores and has segments that lead to help with personalized marketing programs. Collects data and constructs reports that help guide your decision-making and optimize marketing automation success Ready? Then ask questions about training. A/B testing.

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DECEMBER 19, 2023

Reassuring your audience with a credible “From” address will help you build trust. Remember, this builds trust and helps encourage your audience to open your emails more frequently. Some careful people will take the extra step to verify the “From” address is legit. Absolutely need to use a separate domain?

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OCTOBER 11, 2023

And clearly documenting these roles can also help identify opportunities for sharing resources between teams. But, there are some principles and proven approaches that can help you pinpoint the right strategy for your team’s specific needs.

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SEPTEMBER 24, 2023

We’ve highlighted 10 simple SEO tips to help improve rankings and get on the right side of Google and other search engines. More traffic helps you support your audience on their buyers’ journeys, whether that’s providing blog content, downloading an eBook, signing up for your email list, scheduling a product demo, or taking some other action.

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SEPTEMBER 25, 2023

Visibility into CRM data will help marketers segment and personalize content, such as delivering emails from their assigned sales rep. Define “handback” processes and develop workflows Defining MQLs, SALs, and SQLs, and implementing lead scoring, helps teams know when to hand off qualified leads from marketing to sales.

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OCTOBER 4, 2023

Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs. These are the types of questions you can answer with reports on daily form activity Understanding these patterns can help you optimize your marketing efforts. Smart filters help you find out.

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NOVEMBER 29, 2023

Starting February 2024, email senders will be required to implement the latest authentication standards, including: DMARC (Domain-based Message Authentication, Reporting, and Conformance) DKIM (DomainKeys Identified Mail) SPF (Sender Policy Framework) This new requirement will help ensure that emails are verified and can be trusted by recipients.

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JULY 25, 2018

Are you thinking about hiring a social media expert to help with (or run) your social marketing? Pro tips for knowing when, why, who - and how - to hire.

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DECEMBER 9, 2023

Because it’s all about being helpful, right? What are our current wins, and how can we replicate them? Once you understand all that, you can ask: How can I simplify the process of finding what’s needed for my audience?

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JUNE 27, 2018

Here are some checklists to help you evaluate your mid-year marketing results in social, search, paid, website, more. On track to meet your annual goals? Well, now is a great time to evaluate your efforts with a mid-year marketing assessment.

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OCTOBER 11, 2018

Marketing automation for financial institutions helps build trust and guide their customers on a personalized path toward brighter financial futures.

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AUGUST 28, 2018

These 5 tips will help. ve nailed content creation, your next move is to find effective ways or tips to get your content shared more often.

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SEPTEMBER 24, 2023

And if you need a little extra SEO guidance, check out our comprehensive guide , which helps untangle the most common marketing questions around SEO to get you on the right track to meeting your goals. You can also leverage resources like Act-On’s SEO audit tool to more effectively optimize content and improve search engine rankings.

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SEPTEMBER 12, 2018

These strategies will help you make the most out of these marketing opportunities. Want to know how to leverage micro-moments to captivate your audience?

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AUGUST 14, 2018

These tips and tricks will help you optimize your content for email deliverability and improved engagement, so you can keep customers moving through the sales funnel. Make sure your emails get delivered, opened and achieve results.

Deliverability 101

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OCTOBER 17, 2018

These 5 tips will help you host webinars that convert more leads. Are you ready to shake up your content marketing strategy by implementing webinars?

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AUGUST 24, 2018

In this week's Act-On blog recap, we have rounded up a few marketing tips and upcoming webinars that will help you elevate your marketing strategy.

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MAY 22, 2018

Here is a Top 10 question video that helps you achieve GDPR compliance. The European Union's GDPR takes effect May 25, 2018, and applies to the 28-nation union's 510+ million citizens, as well as any business doing business with them, regardless of where they are based.

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Video Marketing Effectiveness Business Email Marketing 100

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OCTOBER 6, 2023

Ultimately, the personalization helps cement the bond between the brand and the SMS recipient. Used correctly, SMS marketing can be an important complement to other channels that are part of your overall strategy, and help you build engagement and grow your business. Any brand can use SMS as a direct relationship building channel.

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OCTOBER 2, 2023

Generating growth even as the larger economy falters.With the Fed actively waging war against inflation, and the rate increases that come with it, it’s enough for any financial industry marketer to cry for “help!” Marketing automation in financial services can help address the sector’s unique marketing challenges.

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MARCH 19, 2024

CMSWire surveyed 700+ marketers and found the future will require: Increased cross-functional partnerships with sales More pressure to improve customer experience More robust data strategies As leaders focus on these areas and build stronger pipeline generation, a few strategies can help increase success while navigating economic headwinds.

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DECEMBER 8, 2023

At that point, whoever is helping you migrate will have an excellent source of truth on what to move and where it is. Not only will this keep you compliant with important regulations, but it also will help contact only recipients who are interested in receiving your messages. Reference existing branding requirements.

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FEBRUARY 6, 2024

At that point, whoever is helping you migrate will have an excellent source of truth on what to move and where it is. Not only will this keep you compliant with important regulations, but it also will help contact only recipients who are interested in receiving your messages. Reference existing branding requirements.

Marketing Automation Services 130

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NOVEMBER 27, 2023

Marketing automation is a tool that promises to help streamline workflows, scale with ease, and get better results. What kinds of insights do your salespeople need in order to have more-targeted conversations that help close deals? What features are available to help them improve their outreach efforts?

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SEPTEMBER 28, 2023

These plug-ins help you plan, manage, and execute webinars , track and transfer data, import and export behavioral data, and even coordinate additional outbound campaigns. (At You and your team have to build them through smarter strategies and helpful technology. But efficiencies don’t just appear overnight of their own accord.

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SEPTEMBER 24, 2023

Below the list, you’ll find a set of guidelines to help you find the absolute perfect-fit LinkedIn group, just for you — because we discovered that the more specific the group, the better the experience. This is an active group, with members who seem genuinely interested in answering questions and providing advice when people ask for help.

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NOVEMBER 7, 2023

Find the right tools to help with inbox visibility Fortunately, there are tools available to give additional insight into the inbox—Act-On’s Deliverability team uses Inbox Monster, which provides reasonably accurate representations of the inbox. Collect this information via form fills and update your CRM to help your segmentation efforts.

Deliverability 187

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NOVEMBER 27, 2023

On the other hand, you can improve your chances considerably with a lead nurturing campaign, helping your prospects every step of the way. Fortunately, a few nurture campaign best practices can help break through common challenges and improve results. Almost two-thirds of leads aren’t sales ready.

Sales Qualified Leads 187

Sales Qualified Leads Practices Marketing Automation Services Campaigns 187

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SEPTEMBER 25, 2023

But it helps every team prioritize their work and their budgets, and get better at their jobs. When marketing and sales teams agree on these granular definitions, it helps everyone avoid wasting time on leads that aren’t likely to become customers. Startups or enterprise orgs? Financial services or SaaS companies?

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Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130

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FEBRUARY 26, 2024

That’s why we created this glossary of digital advertising terms to help newcomers learn the lay of the land. The following (relatively) jargon-free explanations of the most common digital advertising terms will help you navigate the world of online advertising. What is A/B Testing? Check out our ebook for a step-by-step guide.

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

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SEPTEMBER 19, 2023

By driving more active engagement, they better understand their customers, which empowers them to tell more compelling stories to all of their target audiences.

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Growth Marketing Planning Paid Search Agency Marketing & Strategy 130

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OCTOBER 3, 2023

It’s more helpful to look at each channel individually. Maybe these users want to learn a bit more about your products and services, so you should have an easy path to help them navigate to your most common and lucrative offerings. Let’s break down a few CTA best practices by marketing channel!

Top of Funnel 130

Top of Funnel Landing Pages Digital Marketing Funnels B2B Thought Leadership 130