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  • KEO MARKETING  |  THURSDAY, JUNE 25, 2015
    [Help] LinkedIn Lets B2B Marketers Establish Expertise
    And its value as an advertising platform continues to increase, thanks in large part to recent upgrades and new features such as the Lead Accelerator which helps businesses target and nurture high-quality leads. As regular readers of this blog know, we’ve been watching and commenting on the growing focus LinkedIn has placed on B2B marketers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 7, 2011
    [Help] The 7 Dwarves Present 7 Silly Social Media Myths
    The fact is that most people are in the online world because they have an objective, and for most folks, hearing about every sneeze in your life doesn’t help them along. A {grow} Community Week Contribution by Marjorie Clayman. Remember when I thought the tooth fairy was real” “Remember when I thought a cookie would make me feel better?”.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 14, 2015
    [Help] 12 Experts Explain the Significance of the New Front Office
    Today, marketing teams need omnichannel marketing tools that help them understand the complex and changing customer journey. But language evolves, just like everything else in business. In most market sectors “front office” now signifies the various departments that interact with your customers. And here are the answers: Ankush Gupta.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 17, 2015
    [Help] [Ebook] Transformational Inbound Marketing: Your Secret Weapon for Customer Acquisition and Retention
    So you need to be found, and inbound marketing helps you do just that. Author: Dayna Rothman Inbound marketing is a proven and powerful earned strategy for creating brand awareness and generating leads. With inbound marketing , you can attract people to your brand through great content, which serves to engage customers.
  • MARKETING CRAFTMANSHIP  |  MONDAY, APRIL 29, 2013
    [Help] Three Myths and Realities of Client Newsletters
    Here are three highly subjective myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter. The intrinsic purpose of tactics that communicate with clients, prospects and referral sources is to reinforce the perception that your firm is smart, trustworthy and prepared to help.
  • HUBSPOT  |  FRIDAY, FEBRUARY 26, 2016
    [Help] How to Write Compelling Copy: 7 Tips for Writing Content That Converts
    As long as your juxtaposition makes sense -- as long as it connects the dots and isn’t trite -- you’re likely doing your reader a favor by helping them experience your offer in a fresh, descriptive, and interesting way. 5) Avoid weasel words. That’s where these tips and techniques can help. Does your copy also have to be concise?
  • SALES LEAD DYNAMICS  |  THURSDAY, JANUARY 31, 2013
    [Help] Queen of her Niche
    Lynne is passionate about helping women manage their financial affairs. ” After a career in sales and marketing, including senior positions at two Fortune 100 companies, Lynne had two goals: to be her own boss and to help women. Besides her exuberant energy, the most remarkable thing about her is her passion for helping women.
  • INTEGRATED B2B  |  MONDAY, MAY 27, 2013
    [Help] How to create affordable testimonial videos for employer branding
    Often, these questions will simply provide a basic structure to help people understand what they should talk about. If possible, try to make sure that you reveal the challenges of working at your company, too – it helps to make your video testimonials even more credible! How have they helped? 10 videos a day? No sweat.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 27, 2013
    [Help] Sales Prospecting Perspectives Weekly Recap - Week of September 27, 2013
    In the meantime, take your Friday lunch break to read through some great links that will help you become better marketers and salespeople! All this has helped Megan, and dozens of others, uphold a successful marketing strategy. Happy Friday! Why is it always taboo to use humor over the phone with CEOs? They’re people too, after all.
  • CRIMSON MARKETING  |  MONDAY, MARCH 16, 2015
    [Help] How To Compete In An Omni-Channel World
    Provide free Wi-Fi access, equip store associates with mobile devices and train them to help customers find the items they need. With Amazon alone gaining 65 billion dollars in market value over the past five years, it isn’t news that retail leads the way in a historic disruption of the relationship between buyers and sellers. Actually—wrong.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 6, 2013
    [Help] Programs to Increase Your Professionalism
    This tactical program will provide insights and tools to help the Executive or Sales Manager easily increase the productively of their management meetings, sales meetings and sales training events. Programs to Increase Your Professionalism. This is one of 10 Sales Management Training programs from Top Sales Management: read below. 3f4qb8v9ge.
  • MI6 MARKETING AGENCY  |  MONDAY, JANUARY 24, 2011
    [Help] Win Tickets
    Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. Enter Our Draw for Free Tickets to The Art of Marketing Conference. Five Fabulous Speakers. Kodak, Google and inspirers of future entrepreneurs. Here’s the conference brochure.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, MARCH 19, 2014
    [Help] Is It a Beautiful Day in Your Brand’s Neighbourhood?
    Walk out the door of any major urban hospital and you will soon find yourself among buildings full of physiotherapists, medical device suppliers, specialists’ offices, pharmacies, diagnostic imaging and, helpfully, malpractice lawyers. My friend Gurmit has built a successful business   helping companies understand their phone bills.
  • B2B MARKETING TRACTION  |  MONDAY, AUGUST 15, 2011
    [Help] 8 Content Ideas for Your B2B Facebook Page Posts
    If you need help with your marketing and social media content, New Incite offers outsource services to help B2B companies achieve online marketing success. Contact us today to find out how we can help you. Tweet. Kim cares about his customers and prospects and works hard to bring growth opportunities to them. Run a marathon?
  • JUNTA 42  |  SATURDAY, MAY 23, 2015
    [Help] This Week in Content Marketing: Facebook’s Move to Swallow Publishers
    This Old Marketing is sponsored by ConnectiveDX (formerly ISITE Design), an agency that helps organizations bring together the customer insight, design, and technology capabilities necessary to build delightful digital experiences. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. million.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 10, 2013
    [Help] 7 Email Testing & Delivery Tools for a Biz on a Budget
    To help dispel the myths, we put some email testing and delivery tools to the test using the same HTML code and subject line from one of our recent newsletters. and they recommend changing your content to help ensure your email doesn’t get marked as spam. But a lot of those are exactly that, rumors. Email on Acid. Email Reach.
  • EARNEST ABOUT B2B  |  THURSDAY, JUNE 26, 2014
    [Help] Crafting an effective, award-winning global B2B campaign - case study
    Behavioural economics helps pave the way here – it gives us an understanding of how our brains work: and this is a consistent set of findings that apply globally. Do a campaign guide (with a big campaign flow diagram – it seriously helps). B2B campaign + Global = tricky (but rewarding…). In short, quite a big beast.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Help] What You Can Do When Traditional Sales Advice Fails
    Plus, focusing on why you’re the best can actually harden naysayers’ perspectives, instead of helping them see the light. Sometimes, it only takes one counterintuitive suggestion to help someone see things in a new way. ” also helps your supporters to be better advocates. That advice seems to make sense.
  • B2BBLOGGERS  |  FRIDAY, JULY 23, 2010
    [Help] Recipes For Great B2B Videos [#B2Bchat Recap]
    How can we help you Make Good Media? B2BChat] About Contact Us Advertising Info Privacy Policy Terms Of Service Submit Your Blog Write For Us Badges Newsletter Sign Up RSS Feed © Make Good Media | we help you, make good mediaThe topic was about creating great (if not yet viral) videos for B2B. Here are some highlights. Slick corp.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 28, 2014
    [Help] 9 Keys To Brand Publishing Success
    Helping to create marketing that people might actually love? I’m in! Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. Brands are struggling to connect with their audience using traditional marketing techniques. “The audience has spoken. They want stories.”
  • VISIONEDGE  |  TUESDAY, APRIL 29, 2014
    [Help] Four Models Every Marketer Should Master
    Mathematical models help us describe and explain a “system,” such as a market segment or ecosystem. We know–models can be intimidating. But as the need to add analytics and science to our work continues to increase, models have become one of the primary vehicles every marketer needs to know how to develop and leverage.
  • WRITTENT  |  THURSDAY, JULY 3, 2014
    [Help] 9 Sure-Fire Copywriting Formulas to Grow Your Audience
    Copywriting is equal parts art and science, and just like any science if you want a specific outcome it helps to know the formula. Help your reader understand the details and how it does or will affect them, and explain that you have the solution. The formula goes like this: Problem. This is where you put the issue on the table. Prove.
  • B2BBLOGGERS  |  FRIDAY, JULY 2, 2010
    [Help] Is It Time To Stop With The Social Networking “Addiction” label.
    You helped me see the error of my ways. Wouldn’t it be better to focus on the greater impact the social web is having on our society – like bringing us closer together, improving our economy, helping us quickly respond in times of crisis , and bettering our position in the global marketplace. How can we help you Make Good Media?
  • THE FORWARD OBSERVER  |  THURSDAY, JANUARY 31, 2013
    [Help] B2B Online Marketing Extreme Makeover - From Zero to Hero in 6 Months
    And that's without the help of a network TV crew and hundreds of volunteer tradesmen. Artillery B2B Marketing Blog > The Forward Observer B2B marketers who master online marketing can reduce marketing costs, refine their targeting, make changes on the fly and track real-time results. It usually includes copy related to the ad or CTA.
  • THE ROI GUY  |  WEDNESDAY, MARCH 23, 2011
    [Help] Alinean recognized by BtoB Magazine’s as one of Top Agencies for 2011
    We added key new solutions, such as interactive white papers, and added several new key team members to help us deliver even more value-based sales enablement and demand-gen solutions and services to our blue-chip client roster. At Alinean, we were very pleased to be recognized by BtoB Magazine as one of the Top Agencies for 2011.
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 17, 2012
    [Help] Week in Review: February 17
    Ardath Albee offers a terrific checklist to help marketers make sure their content is hitting the mark. Perhaps you're gearing up to celebrate President's Day. Or you're anticipating school vacation next week. Either way, it's hard to believe we're more than halfway through February! "
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 14, 2011
    [Help] Week in Review - Oct 14th
    Lee Odden offers up a questionnaire that will help companies figure out their state of social media marketing readiness -- and plan accordingly Another week - another batch of must-read blog posts from our friends and colleagues around the web. With all this great content to read, it's a wonder we get any work done at all! Please.
  • SNAPAPP  |  FRIDAY, MARCH 13, 2015
    [Help] Why You Should Be Embedding Buyer Personas In Everything You Do
    Focusing on the customer at every level and in every department will help you not only resonate better with your audience, but can also keep everyone on the same page. Helping to overcome silo barriers and create the focus where it should be – on helping buyers and customers fulfill their goals.”. Finally, keep a long view.
  • MARKETING ACTION  |  TUESDAY, MARCH 10, 2015
    [Help] Keeping Customers Loyal: Marketing’s Role in Retention and Expansion
    The companion eBook to the Gleanster and Act-On survey report, Marketing: The New Stewards of the Customer Relationship , outlines four key recommendations to help B2B organizations realize the same results as the top performers. Most B2B marketing teams spend a lot of their time and money on customer acquisition.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, OCTOBER 2, 2013
    [Help] 3 Tips to Get The Best Response From LinkedIn Inmail
    Here are three tips to help you get the best response from LinkedIn Inmail: 1. Since publishing my two free ebooks Cracking the LinkedIn Sales Code and LinkedIn Sales Secrets Revealed , I get asked tons of question about how to use LinkedIn best. One of the most contentious issues relates to the use of InMail. Message quality is crucial.
  • BIZNOLOGY  |  MONDAY, OCTOBER 26, 2015
    [Help] 3 priorities and 25 challenges for CMO’s
    Are you looking for an alternative agency to help you solve them? CMO’s plan a +12.2% increase in spend for digital marketing vs. -2.1% for traditional advertising in next 12 months ( CMO Survey ). 23.8% of digital marketing budget goes to social media (CMO Survey). Only 15.0% can prove quantitative impact (CMO Survey). CUSTOMER FOCUS.
  • ION INTERACTIVE  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Help] Meet the Content Marketing Innovators: Jon Ryan
    JR: Continue to help solve problems and make sure you tell the full story. Jon Ryan, Director, Marketing Technology, Aberdeen Group. Meet Jon Ryan, Director of Marketing Technology for Aberdeen Group —the leader in bringing big data and content marketing services together—and our next Content Marketing Innovator. It's a business philosophy.
  • HUBSPOT  |  FRIDAY, OCTOBER 9, 2015
    [Help] How New Technology Is Changing the Way We Earn (And Retain) Customers Online
    Because social networks are constructed to help individuals share content with friends, they present a unique opportunity to reach new audiences. As another option, there are some companies out there that can help you increase the reach of any of your social media messages -- not just those that promise a discount. What are they?
  • B2BBLOGGERS  |  WEDNESDAY, MARCH 28, 2012
    [Help] 3 Simple Ways To Differentiate Your Business To Attract Today’s B2B Buyers
    Here are three tips to help you connect more deeply with buyers. Finally, awards are a great tool to help buyers feel good about your product and company. Building that differentiation is difficult, especially when you offer a commodity-based product. Have a Voice. Humans are social animals. Show the Value. Get Recognized.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, NOVEMBER 9, 2011
    [Help] 6 Ways That Facebook is Better Than LinkedIn for B2B Marketing
    It will help make you successful in social media. We work with many B2B clients who want to engage with their audience via social media. We often get the question about investment in LinkedIn vs. Facebook. You would think LinkedIn would be better for marketing to B2B customers. It’s designed for business. People use it only for business.
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 26, 2012
    [Help] Why Your Home Page Looks Like You’re Selling Everything But the Kitchen Sink
    Either way, a busy, jam-packed home page will not help you. Need help on your website, web content, and especially your home page? Contact us to find out how we can help you improve your website. But, when it comes to the home page of your website, less is more. Two reasons. 1. It will harm you. read this tip years ago.
  • MARKETING ACTION  |  FRIDAY, MARCH 14, 2014
    [Help] 6 Tips for Better Email
    Here are six strategies to help you get the most from either: 1. Your leads come from a variety of backgrounds and have a variety of problems to solve; they want something from you that shows how your company can help, and makes them feel like you actually understand them. Possibly there’s no cause for concern. Product demos.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 18, 2013
    [Help] It’s Time For CMOs To Tap Into The Power Of Personalization
    The identity of your customers, their demographic profiles, what types of information they value as well as when and where they are making purchases are all insights that can help you reach the  right  audience at the  right  time with the  right  content – whether it’s in the form of emails, product recommendations or social promotions.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 19, 2013
    [Help] B2B Buyers Don’t Trust Vendors’ Online Content: CMO Council
    And I recommend you find a professional to help you gain insights on your buyers. Everyone is doing content marketing today – 9 out of 10 companies, according to the Content Marketing Institute. But as this article shows, most companies truly suck at it. They’re sending out CRAP. Content marketing is critical today. My advice?
  • HUBSPOT  |  FRIDAY, JULY 17, 2015
    [Help] Reduce, Reuse & Recycle: How to Use Business Byproducts to Create Growth Opportunities
    If your business has access to a large database of information, consider what you can do to leverage this insight to help others. Consider releasing components of your code as open source to help out the surrounding tech community. By helping the tech community we have gotten back far more then we have given. photographer?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 6, 2011
    [Help] The hidden costs of social media conversation
    Christopher Locke and his co-authors saw that this new technology could help us re-capture these historic market conversations, as it stated: “‘In the early 1990s, there was nothing like the Internet we take for granted today. It’s all about the conversation. make money. Even non-profits. The conversation was always there.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Help] 6 Data-Backed Lessons for Content Marketers in Europe
    To help answer these questions, HubSpot collaborated with Smart Insights to summarise data from over 700 marketers across Europe and set a benchmark on how competitive content marketing has become. Content marketing is nothing new to marketers all over the world. The question is, how? Want a taste of what's in the report?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 24, 2013
    [Help] Why Mad Men Marketing is Moot: Account Managing in the Digital Era
    Honed sales skills are critical in helping clients grasp fragile, embryonic concepts. Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. As he has said more than once, “You didn’t want it until I told you you wanted it.”. Selling is not a four-letter word.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 14, 2014
    [Help] What’s An “Online Lead Development Ecosystem”?
    If your site is effectively attracting, informing, and engaging visitors, then it should help you maintain and grow your lead database in your MA software. Editor’s Note: Chris Creech is a senior strategist with Newfangled, a web development compan y that works with marketing agencies to build conversion-focused websites for their clients.
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 30, 2010
    [Help] Podcasting As Content Marketing: An Interview With Podcast Pro.
    It’s helpful to have a moderator who has some understanding of how broadcasting works. This is where a company might hire a professional to help produce the program. She helps companies build their brands and engage with communities so they can sell more stuff. How can we help you Make Good Media? Consumers too.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 16, 2016
    [Help] 5 Ways to distinguish your content and brand by using research
    This helps us to work with a brand’s PR agency or their internal communications department to ensure that our research isn’t just “interesting” (the damnable faint praise of the Internet) but useful and well-targeted to the kinds of placements that matter. 4. By  Tom Webster, {grow} Community member. People notice. 5.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, SEPTEMBER 27, 2013
    [Help] Turn Your Business Competition Into Valuable Allies
    invited a group of related experts (branding, inside sales, research, website) to get together to explore how we might help each other. I used to hate my direct competitors—every last one of them. They were evil. They were after me, trying to steal my best prospects and clients. My guard was up whenever they were around. Yes, I said months.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 26, 2013
    [Help] Get More Email Opens and Clicks Using Behavioral Targeting
    Traditional email providers don’t help much with data aggregation. This type of email marketing system makes marketing self-reliant , so that marketers can easily create and manage sophisticated behavioral-targeted campaigns on their own, without having to enlist the help of technical support. Examples of Behavioral Targeting .
  • THE EFFECTIVE MARKETER  |  THURSDAY, FEBRUARY 9, 2012
    [Help] When Inbound Marketing Goes Wrong
    can help you further spread the word about the content and multiply the number of new views you generate (and thus the number of shares, likes, etc.). The mixing of both Inbound and Outbound Marketing programs helps with: Brand recognition. The fact that Inbound Marketing is taking over traditional marketing methods is not news.
  • CLOUD POTENTIAL  |  SATURDAY, JULY 16, 2011
    [Help] Your revenue and Buyer Personas, Buyer Journeys, the Buying Process, and Buyer Scenario
    Creating them helps everyone in the company understand better who buyers are and what they want. Buyer Personas have become standard website design tools. Of course, the personas must be created by interviewing real customers, or they will not be accurate - which will defeat the whole purpose. Guessing or assuming is a big mistake. read more.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 15, 2014
    [Help] Agency Revenue Is Up 300% Thanks to Marketing Automation
    ” All that changed when she adopted Act-On marketing automation. A new case study looks at how Act-On technologies have helped TTPM take its clients – and itself – to new levels of success and profitability. Act-On helped TTPM reverse the negative ROI on labor rates by significantly reducing the time it takes to manage each program.
  • HUBSPOT  |  THURSDAY, FEBRUARY 7, 2013
    [Help] 11 Steps to Make Sure Your Next Webinar Is a Total Flop
    Webinars are fantastic for generating high quality leads , and they can also help you build stronger relationships with your current customers. When thinking about a webinar topic, try to think of something that's best explained as a presentation -- with the help of both visuals, and verbal explanation. Great idea! Sound stressful?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 22, 2014
    [Help] Are you SURE you know where your customers are?
    appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. I am determined to learn how to fish for bass. It’s tricky. He was friendly and happy to share his advice as he patiently took me through the mind-boggling array of lures. Now what?
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Help] 10 Myths About Lead Quality: Busted
    Explicit data is generally demographic information about the lead that will help you indicate if that person and their company is a good fit with your organization. However, explicit data isn’t the only thing that can help you identify a lead’s quality. Your leads are the driver of your business. Myth 1: Any lead is a Good Lead.
  • LEAD LIAISON  |  FRIDAY, APRIL 15, 2016
    [Help] Mid-Market Marketing Automation Software Leader Announces Integration with Wistia for Video Marketing
    The integration helps us convert more website visitors into identified prospects, which get stored into Lead Liaison for subsequent lead nurturing.”  . In addition to video hosting, analytics, and marketing tools, Wistia has a library of educational resources to help marketers learn the ins-and-outs of creating great video content.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Help] A High-Level B2B Marketing Budget Breakdown
    In addition to creating a scalable content creation process , you may need to seek out the services of vendors or consultants to help you refine your plans. Author: Daniel Kushner We’re in the age where marketing is recognized as the foundation for business growth. You might use a variety of metrics to determine your ROI (e.g.
  • ANNUITAS  |  THURSDAY, AUGUST 6, 2015
    [Help] What Being Agile Means for Today’s Marketers
    It’s a great resource to help you see the value in developing an agile mindset. In today’s world of marketing we have new things bombarding us on a daily basis. The newest trend, the newest buzz word, the newest technology. photo credit: Thinkstock. The reality is we must keep up with the latest trends, buzz words, technology….all
  • HUBSPOT  |  WEDNESDAY, JUNE 29, 2016
    [Help] 15 Hidden Snapchat Hacks & Features You'll Wish You Knew About Sooner
    Thankfully, Snapchat actually has a built-in feature to help conserve your data, in the form of "travel mode.". But if you'd rather not have sound in your video, it's helpful to know that there is a way of turning it off. But despite its success, it isn't the most user-friendly app I've ever played around with. Rabbit = fast-forward.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 17, 2010
    [Help] Brand Advocates vs Brand Adversaries – it’s a Very Thin Line!
    Xbox Support found that people they help on Twitter are far more satisfied than people they help via the call center, not to mention the cost of providing that service is significantly cheaper as well. Everyday I provide support on the social web to customers. It’s a great double sided ROI story for Social Customer Support. Tweet This!
  • B2BBLOGGERS  |  FRIDAY, SEPTEMBER 17, 2010
    [Help] Start With Relevant, Aspire To Remarkable
    Make it helpful, useful, and driven to serve them and not you (and the remarkable with take care of itself). How can we help you Make Good Media? The tools to create content are easily accessible, extremely affordable, and not very difficult to learn. That said, just because you can, doesn’t mean you should. Sign up. Or Does It? 5.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 25, 2014
    [Help] Jeff Ogden of Find New Customers is a Notre Dame grad
    ” On Monday, I will be back as President of Find New Customers , where I help companies like yours improve marketing to deliver more Mr. Right Nows to your salespeople, so they have good prospects to close. You can get a four year degree from any school. Only Notre Dame hands out 20 year degrees. Marketing looks for Mr. Right.
  • HUBSPOT  |  WEDNESDAY, JANUARY 22, 2014
    [Help] 30-Day Blog Challenge Tip #21: Illustrate Your Ideas
    It''s more original -- and more helpful -- than boring stock photography. ". From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Example: Did you blog today? Blogging
  • THE POINT  |  WEDNESDAY, JUNE 20, 2012
    [Help] Top 10 Tips for Better Email Templates
    Use accent colors to highlight the call to action and to help direct the viewer’s eye around the email. The success of an email campaign depends on a number of variables, chief amongst them the quality of your list and the attractiveness of the offer. Keep graphics to a minimum. Use sidebars. Design your headline as HTML, never text as image.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 25, 2014
    [Help] 7 Benefits of a Prescriptive Sales Process
    One of the best ways to help B and C performers improve is to write out a prescriptive sales process. 7 Benefits of a Prescriptive Sales Process. By spelling out the steps that great sales performers use intuitively, you can develop the rest of your sales staff. In most sales organizations, the majority of salespeople are B or C performers.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 10, 2014
    [Help] A Mostly Good Holiday Read from Mitch Joel
    It’s part self-help for laggards and part cheerleading for everything digital, especially if it’s made by Apple. Finally, A Marketing Book That Helps. A Review of Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends On It. In that sense, it’s a sequel to Six Pixels of Separation. Back to the book.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 25, 2014
    [Help] Six Great (and brief) B2B Reads for Labour Day
    Well the clever folks at Captora  have made some brilliant content to help you explain your brilliant content. It’s helpfully included below. At some point this week, a few parents will discover the remains of the final school lunch from last June deep in the bottom of a backpack. Thus begins another academic year. Got channel?
  • B2B MARKETING UNPLUGGED  |  MONDAY, APRIL 21, 2014
    [Help] Time to Bring Down the Curtain on Green Theatre
    So stop looking at us and make other companies help too. “Sustainability is a topic that IBM’s really passionate about. Our view is that we now live in a world that’s  becoming a system of systems and that is a world of multiplicity and diversity. English translation: At IBM we can get some mileage out of sustainability. Really  complicated. So
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 17, 2014
    [Help] 5 Tips to Improve Your Non-Profit Emails
    We asked Katie Chapman, a philanthropic advisor and CEO of Fullanthropy , to help us create a list of emails that you should send throughout the year: Welcome email. Help a Family in Need Now. As a non-profit, one of the best ways to encourage your audience to get involved is to show them how they can help. Stewardship email.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, APRIL 5, 2016
    [Help] Emotional Sales Leadership
    Emotional Sales Leadership. I was recently interviewed on a podcast based in Europe around the topic of the importance of emotional leadership. The interviewer asked me a series of questions regarding the topic and why I felt it was a critical success factor for most organizations. HINT: Run an annual sales trip contest.
  • VIEWPOINT  |  TUESDAY, OCTOBER 29, 2013
    [Help] PowerViews with Kyle Porter: How Can You Sell If You’re Always On?
    So.how do they help people generate a higher response from clients and customers than many other companies? I’m a follower of SalesLoft, where Kyle Porter and his team consistently produce a phenomenal list of targeted leads. Has one of your prospects changed jobs? More than 9,000 professionals are using SalesLoft today. Don’t Always Be On.
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 7, 2013
    [Help] Steve Nicholls on Social Media as a Crucial Component for Success
    Also, LinkedIn’s reference check helps users search for references on a potential employee or employer. His background as a project manager, combined with his extensive experience in the business and technology industries, has given him the unique ability to help companies lay their own blueprint for social media success.
  • HUBSPOT  |  MONDAY, AUGUST 8, 2016
    [Help] NYC Sanitation, Scotch Tape & More: 10 Companies With Unexpectedly Good Twitter Content
    To start, we can’t help but notice how infrequently Pine Street Inn tweets about donation requests. For those of us who are more accident-prone than others -- myself included -- it might not always be so obvious how helpful a floormat can be after something as routine as grocery shopping. We’re here to help.”. Info: https://t.co/qUSnUGmYYm
  • B2B MARKETING UNPLUGGED  |  TUESDAY, NOVEMBER 10, 2015
    [Help] Stop Apologizing, Start Measuring
    If you’re feeling the need to apologize for something (Christmas, is just a few weeks away, after all), Harvard Business Review published a good piece in September to help you figure out whether to apologize, how to do it and how to tell if what you’re about to do is going to have any benefit at all. I can also recommend this article from Inc.
  • SALES LEAD INSIGHTS  |  THURSDAY, MAY 12, 2011
    [Help] Revenue Performance Management: An interview with Jon Miller, VP Marketing and Co-founder of Marketo
    Marketo provides the tools, thought leadership, and best practices to change how Marketing and Sales work, and how they work together, to help companies adopt RPM and accelerate predictable revenue growth. The following two data points help to tell the story: 52% of Sales reps do not achieve their Sales goals ( CSO Insights 2010).
  • HINGE MARKETING  |  THURSDAY, JANUARY 14, 2016
    [Help] 6 Important LinkedIn Company Page Strategy Tips
    Content that you can share with your audiences that will help you meet their needs include: Case studies. Visit the LinkedIn Developers page for help building the perfect button to gain more LinkedIn followers from your website. How Hinge Can Help. Build your brand. Recruit new talent. Engage with your audiences. White papers.
  • HUBSPOT  |  FRIDAY, OCTOBER 11, 2013
    [Help] 10 Hilarious Blogs That'll Make You Feel Better About Your Job
    If you need something to help kill the last few hours of your workday, this is your best bet. 7) 99 Problems but a Pitch Ain''t One. While you''re reading his often random yet spot-on assessment of our industry, you can''t help but laugh. And the following 10 are ones that really take the cake. It''s basically "Clients From Hell".
  • INTEGRATED B2B  |  TUESDAY, FEBRUARY 19, 2013
    [Help] How to secure your B2B social media strategy
    Any company with a half decent B2B content strategy will be heavily reliant on social media channels to help get their stories out into the world. There’s a lot of online content to help, or find a course in your locality. This is a big mistake. Not all publicity is always good publicity, especially in B2B. Choose a platform.
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 30, 2012
    [Help] Brands Under Pressure: The Brand Lives in the Employees’ Voice
    Demanding audiences participating in the global bazaar of social media continue to pressure brands into reorienting their goals.  Consumers demand a higher level of engagement that affords them a fulfilling, relevant experience anchored by the same common denominator—authenticity.  For many brands, such an approach marks a major shift in mindset.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 9, 2014
    [Help] 10 Must-Attend Food and Beverage Conferences
    We will have all of the information you need to help you buckle up for a successful 2015!” Rated as one of the top 200 trade shows in the US by Tradeshow Week, Natural Products Expo West continues to help attendees reach their business goals.” ” Have you been to any of these conferences? Share in the comments.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 27, 2013
    [Help] Honor Those Who Made the Ultimate Sacrifice on Memorial Day
    Here are three ideas for y0u to help you honor them: Have a moment of silence to reflect. Today’s #Memorial Day in the United States – a day to stop and reflect on the many men and women who made the ultimate sacrifice to preserve our freedom. If you agree with me, just click to Tweet  Great post on the Importance of #memorialday.
  • HUBSPOT  |  FRIDAY, AUGUST 30, 2013
    [Help] Generating Leads on Twitter Just Got Easier: Get Started With Lead Gen Cards
    Do you think they''ll help you generate more leads on Twitter? A few months ago, we told you that Twitter was testing out Lead Generation Cards. The bad news was that it wasn''t rolled out to everyone. until now! Yesterday, Twitter opened up its Lead Generation Cards to everyone. You get a Twitter Lead Generation Card! Leads for everybody!
  • ANNUITAS  |  TUESDAY, DECEMBER 16, 2014
    [Help] Three 2015 Marketing Predictions I Hope Are Terribly Wrong
    As 2014 comes to a close, we get to turn our sights to 2015 and prognosticate on what may be in store for those in B2B Marketing in the coming year. Prediction 1:  Marketers Will Continue to Struggle to Show the Value of Their Efforts and Investment. Only 13% of vendors that were reviewed passed the “B2B Customer Engagement Test” – Forrester.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 4, 2012
    [Help] The 2013 Marketing Predictions Post: Content Marketing And Social Business
    These roles will help companies to bridge the gaps and address the changing buyer journey. In my  Marketing Prediction post from last year, I did not break any new ground when I predicted that 2012 would be all about social, content and mobile. believe that our progress has been too slow but I think I got the topics right. Do you Agree?
  • NUSPARK  |  TUESDAY, OCTOBER 13, 2015
    [Help] The Relationship between Social Influence and Customer Experience
    So when thinking about the influence your brand has in the marketplace, it may help to do a little self-evaluation first. Need some help developing social influence? Who influences you, and whom do you influence? For years there’s been talk about creating “brand advocates” with social media. So how do you develop social influence?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, FEBRUARY 14, 2013
    [Help] [Video] Does Social Selling Really Work?
    He shares good resources that can help solve problems his company can't. If you're new to social selling, you're probably wondering if it's worth doing. After all, it takes time to build your online brand, search for info about prospects, connect with new people and especially, share your insights. What's he doing?
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 9, 2014
    [Help] The Essential Importance of Attitude
    If your company is looking for help from a very well-connected award-winning BtoB marketing expert, just fill out the form below. This blog has a new premium template. What do you think of it? Next March I was giving a keynote speech in Connecticut for my client, Serv-Pro. And Importance of Attitude will be a portion of my keynote.
  • HINGE MARKETING  |  MONDAY, AUGUST 5, 2013
    [Help] Developing Your Content Marketing Strategy
    Here are some answers to help you get your content marketing strategy started down the right track. Your goal should be to demonstrate that you understand their situation and then to be genuinely helpful. This will help build trust. helpful insight can and should be communicated in many ways. It's a natural fit.
  • WRITTENT  |  WEDNESDAY, JANUARY 14, 2015
    [Help] 7 Tips on Finding the Best Freelance Writer for Your Blog
    writer in your own time zone isn’t crucial, but it’s certainly helpful for communication, or requesting a quick turn-around on content. They draw from this to help you meet your strategy and goals. You’ve decided to make the leap, and use a  freelance writer for your marketing copywriting. Ensure Research Aptitude.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 18, 2015
    [Help] The past, present, and future of content marketing- in 500 words
    For example, I’ve watched each of those videos more than a few times, helping increase their millions-plus views metrics. I’ve written about them and recommended other people watch them, adding further to their gaudy reach numbers. Bold topic, no? The Past. The past was perfect. It always is. The Present. Not really. The Future. Think big.
  • MARKETING ACTION  |  TUESDAY, JULY 2, 2013
    [Help] 6 Best Practices for a Lead Management Strategy
    Knowing your buyer personas will help you develop the key messages and core content that speak to those buyers. CRM and marketing systems should combine data to deliver a comprehensive activity history; this gives sales a sturdy basis for warm conversations, and helps uncover trends. Define and document your process.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 11, 2014
    [Help] Funny Business: The Best Digital Marketing Humor, 2014 Edition
    What are you laughing at? If the answer is “nothing,” then you need to read this post! Humor can be a highly effective element in marketing campaigns, whether the goal is get people laughing at our competitors, at themselves, or even at us. The Most Epic Safety Video Ever Made by Air New Zealand. Dirt Devil-The Exorcist. Really.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 11, 2013
    [Help] Case study: Fox Sports connects social media to advertiser revenue
    Andrew wanted a solution that allowed his marketing team to set up online competitions without any development help. By Ian Cleary, Contributing {grow} Columnist. Clearly that is the essential goal for any business — connecting all this social activity to business goals. How have you turned fans and followers into dollars?
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Help] 12 Suggested Security and Privacy Guidelines for Social Media
    There then helpfully followed a number of good suggestions to which I added my own: “Don’t forget to include security/privacy guidelines,” … Continue Reading 12 Suggested Security and Privacy Guidelines for Social Media by Christopher Budd - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource.
  • SYNECORE  |  SATURDAY, DECEMBER 29, 2012
    [Help] The Best Branded Content of the Year: 2012
    Clearly, the company has enlisted the help of a few brand journalists to produce high quality and engaging content for their audience. Though the time has come to say goodbye to 2012, in the New Year we will find ourselves saying hello to a new era of advertising. 2012 will be remembered as the year that content became king. Time will tell!
  • THE POINT  |  MONDAY, JULY 1, 2013
    [Help] How to Target a Non-Technical Audience Using Content Syndication
    Make sure the title of your content is very sales- or marketing-specific, so that the title alone will help filter out those outside of your target audience. On LinkedIn, John asks: “Does anyone have preferred content syndication channels that target sales and marketing folks? However, it can be done. ”) and filter on that.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MARCH 12, 2014
    [Help] B2B E-mail Marketing Pro-Tip: Understand Your Sales Cycles
    When a prospect fills out a landing page form, ask for information that will help to put them in an appropriate buyer persona segment so that subsequent emails will be more relevant and helpful. Artillery B2B Marketing Blog > The Forward Observer. Email marketing is more scalable (and less intrusive) than telemarketing.
  • CONTENTLY  |  THURSDAY, JULY 28, 2016
    [Help] 5 Charts That’ll Make You Realize How Much Social Media Has Changed Since 2014
    It’s none other than Goal.com—a site I’ve never been on. (I originally thought it was a self-help blog.). A few factors might explain the soccer website’s surprising dominance: First, Goal.com actually has about half the average share count of BuzzFeed (3,395 vs. 7,009), but had more articles in the analyzed pool. Not so!
  • HUBSPOT  |  TUESDAY, JUNE 19, 2012
    [Help] Why You're Struggling to Measure the Value of Social Media
    HubSpot's Dan Zarrella has already done a lot of research on the science of social media timing to help give you a place from which to start your evaluation. Part of understanding social media's value is knowing who your social content is influencing, and who in your community is helping to amplify your reach. Think about it. link].
  • SCRIBBLELIVE  |  FRIDAY, FEBRUARY 5, 2016
    [Help] Stop Making Average Content: How to Make Remarkable Content Without the Risk
    When you get responses, it will not only validate your concept, but their feedback may help you refine your it. You might also wind up with a quote or two, and when the time comes to promote it, you may have a champion waiting to help you spread the word. There are two kinds of content in this world. Then there’s remarkable content.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, DECEMBER 5, 2012
    [Help] Five Top 2013 Trends for Small Business Social Media Engagement Using Content Marketing
    Her knowledge of business strategy, passion for creative expression, and marketing technology helps businesses achieve the remarkable. With 2013 right around the corner, it’s time to start looking at the social media marketing trends likely to take center stage in the coming year. Find this post interesting?
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