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  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 11, 2015
    [Help] 12 Months of Inspiration for Engaging with Your Email Subscribers
    We have 12 months of inspiring and creative ideas to help you craft emails that will engage, entertain and motivate your subscribers: January. Try creating a product video that helps viewers better understand how to optimize their use of your product. We’re glad you asked. January 14 is National Dress Up Your Pet Day. February.
  • B2B MEMES  |  THURSDAY, JUNE 2, 2011
    [Help] Rethinking the Article as the Basic Unit of Journalism
    But they are not the only or necessarily the best way to help people understand the world. A spate of recent blog posts have, independently it seems, questioned the traditional preeminence of the article as the basic unit of journalism. The inverse pyramid story may be the single biggest reason that journalists are mistrusted.
  • CMO ESSENTIALS  |  MONDAY, DECEMBER 15, 2014
    [Help] Up Close & Personal: The Continuous Evolution of B2B Marketing
    Understanding Your Customers as Individuals: I’m not talking about their business and objectives, and how your product or service will help them meet those objectives more effectively, blah, blah, blah… I’m talking about your customers as individuals. And the metaphorical question is: Can the rider control the elephant? Great. You should.).
  • HUBSPOT  |  WEDNESDAY, JUNE 6, 2012
    [Help] HootSuite Partners With HubSpot to Offer Social Media Lead Nurturing #ClosedLoopSocial
    We're looking forward to hosting this major event, which will help marketing professionals, business owners, and agency executives improve marketing effectiveness. Offer your best content, be helpful, and eventually the people you're tweeting with could convert into customers. 2. Not too shabby! Let's explain. What tips can you share
  • HUBSPOT  |  SUNDAY, DECEMBER 6, 2015
    [Help] Nothing is Original: Why the Most Talented People Copy (And Why That's OK)
    He writes: Our culture has a very strong individualist strand: we prize the individual over the group and distrust those who don't have a strong sense of authentic self, who don't ‘know their own mind', ‘self-actualize', ‘sing their own song' or whatever metaphor is popular down the dark self-help aisle in the bookstore.
  • MARKETING ACTION  |  THURSDAY, MAY 15, 2014
    [Help] Bootstrap Buyer Persona Building in 4 Steps
    But let me throw out this observation: In close to 25 years of helping companies with marketing and sales, I’ve yet to see a scenario where a company doesn’t have at least one sales person who’s willing to help out. “Buyer, Buyer, Buyer.” Why all the hullabaloo around the buyer? The research supports it. Case studies speak to it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 15, 2015
    [Help] Wasting your ad money? All Facebook fans are unequal
    All Facebook fans are unequal appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Brooke Ballard, {grow} Contributing Columnist What if you were given $20,000 to acquire new fans on Facebook? Sounds thrilling, right? But is there strategy in trying to acquire new fans on Facebook? Or is it fruitless? Guess what?
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 22, 2015
    [Help] Our Favorite Blog Posts & Articles for 2015
    In what’s become a tradition each year, I ask our team members to provide feedback on some of the resources they’ve discovered throughout the year, that have improved performance, help shape and refine tactics, and provided inspiration for professional development. From Casie Gillette. Lessons Learned from New Google CTR Data.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 8, 2014
    [Help] Why Outbound Prospecting Still Matters -- Now More Than Ever
    They help you efficiently break into new markets. Sales Prospecting Perspectives is pleased to bring you a guest post from Gareth Goh , Content Marketing Manager of InsightSquared. Inbound, inbound, inbound. And they should be focused on inbound! But wait! What about outbound prospecting? Here’s why. The Benefits of Outbound Prospecting.
  • B2B MARKETING TRACTION  |  TUESDAY, MARCH 12, 2013
    [Help] 5 Things You Need to Run Effective Marketing Meetings
    You need to focus – The agenda should focus on items that help you track and manage marketing so that it helps you achieve your overall business goals. You need reports – you should have reports to help you track progress on your marketing initiatives. Run your marketing like your business. Contact New Incite today.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 23, 2012
    [Help] 12 Beliefs of Good Bosses – from the book Enchantment by Guy Kawasaki
    But it is also my job to help them kill off all the bad ideas we generate, and most of the good ideas too. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. Click the highlighted words for the permalink).
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 4, 2011
    [Help] The 12 Beliefs of Good Bosses
    But it is also my job to help them kill off all the bad ideas we generate, and most of the good ideas too. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. Bob Sutton. Click the highlighted words for the permalink).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 31, 2010
    [Help] Six ideas to build social media momentum
    You need to build your audience the old-fashioned way by paying attention to people, providing great content, and being authentically helpful.  Isn’t that what momentum, is about? 5) Ask for help. If you’re providing great content, why wouldn’t they help? 6) Park a few bikes outside. Here’s what I mean.
  • FATHOM  |  THURSDAY, JANUARY 2, 2014
    [Help] New Year; New Data Plan: The Allure of Big Data Wanes
    Here are some Do’s and Don’ts that will help get you past the awkward fitting inception of big data. This will help you build internal credibility and earn a respected seat at the decision making table. New roles were created…the data scientist moved to center stage along with new tools such as No SQL and Hadoop. Happy New Year.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 4, 2013
    [Help] Handling isolation in your worklife
    Periodic breakfasts and lunches with clients and partners; Skype or Google+ Hangout sessions with far-flung people in my network – these are all ways that help keep me energized. ISOLATION. Ever feel alone out there, hacking your way through the weeds? Yeah – join the club. So this is not a lament. It’s just a fact of life. It You. . All day.
  • BIZNOLOGY  |  MONDAY, DECEMBER 16, 2013
    [Help] Top 15 social CEO’s tell what social media taught them
    ” JEFF IMMELT (CEO, GE) : “Social media helps GE keep to its goal of always being a learning company. ” DICK COSTOLO (CEO, TWITTER) : “Twitter quickly became an alternative form of communicating to get help, in ways that phone calls and text messaging couldn’t. I What are the secrets they’ve learned?
  • CHRIS KOCH  |  FRIDAY, MARCH 25, 2011
    [Help] The prerequisite to effective social media: the idea organization
    Collaboration—both internally and externally—will help embed idea development into the culture. Eric Wittlake makes this point in a blog post this week and I heartily agree. But then this got me to thinking, without a commitment to ideas throughout the organization, all these dollars we’re starting to spend on social media will be wasted.
  • HUBSPOT  |  THURSDAY, JULY 25, 2013
    [Help] The New Gmail Inbox: How It Works and Why Email Marketers Should Pay Attention
    so it''s pretty much up in the air whether this new layout helps, hurts, or doesn''t affect email marketers at all. So the moral of the story here is that the new Gmail inbox layout could help you engage your subscribers more than ever before … but, it’s still up to you to create amazing, engaging, and lovable email content. No good.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 17, 2011
    [Help] The Circle of Trust in B2B Marketing
    On the other hand, it may be the kind of idea that helps you reframe the art of building influence, or selling a vision “inside” your organization.  My hope is that you use it, share it, discuss it and of course – pay it forward. A wickedly lucky reorganization thrust me into leading a b2b digital marketing practice about 2 years ago. 
  • TOM PISELLO  |  MONDAY, FEBRUARY 14, 2011
    [Help] Social Media ROI a Requirement for 2011
    Resources Alinean's Social Media ROI Calculator can help: [link] (Free to use and see results onlune, registration required to download customized report) Source: Marketers Optimistic About Finding Social Media ROI (Mashable, February 09, 2011). Pisello Alinean Social Media ROI
  • MODERN B2B MARKETING  |  THURSDAY, JULY 17, 2014
    [Help] How to Double Your Marketing Team…WITHOUT New Hires
    It helps focus your sales team, while also ensuring a lead’s interactions are properly recorded. Use lead scoring to help rank leads by activity and target audience qualification. Author: Josh Hill When I first heard about  marketing automation , I was running demand generation programs for an economic research firm. Autoresponders.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 30, 2011
    [Help] Find New Customers Fan of the Month – Joe Large
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | Find New Customers Fan of the Month for September 2011. Each month we recognize a special fan of Find New Customers. Go Irish!). He also has two daughters.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 31, 2011
    [Help] B2B Lead Generation: The Power of Video
    Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in online lead generation. Do Salespeople Need More Leads? Yes, Indeed! B2B Lead Generation Using Online Video.
  • SOCIAL MEDIA B2B  |  FRIDAY, JANUARY 4, 2013
    [Help] Top 10 B2B Social Media Posts of 2012
    B2B marketers are looking for ways to improve their social media marketing results, and one of the platforms that helps with that is LinkedIn. Our friends at Inside View created this awesome infographic that gathers together many statistics, ideas and examples about using social media to help drive leads and sales for B2B companies.
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 10, 2014
    [Help] From MAGNET: Innovate or Die
    This video will show you how Thermotion and MAGNET improved this business-critical product to reach new clients and to better help current clients such as the U.S. Each month we’ll be featuring a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). You can visit MAGNET online at manufacturingsuccess.org.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 17, 2013
    [Help] Maximize Inbound ROI: Clicks, Content and Conversion
    The goal of content marketing is to help people all the way through the sales cycle to conversion, so you measure different things, such as incremental sales, revenue, and profits. Modeling gives you insight into interaction effects, which in turn helps you see the drivers of sales and how they are related to each other. What is ROI?
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Help] How to Use LinkedIn for Business Development
    For example, if your firm helps both sales and marketing professionals, you may need to join both the ‘Sales Best Practices’ group and the ‘Content Strategy’ group. The importance of networking has not gone away. Amazingly, it also reveals that social media presence is now even more critical than client references.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 28, 2014
    [Help] Marketing Lessons from Buzzfeed’s ”What City Should You Actually Live In?” Quiz
    Because these small pieces of consumable content take less time, you are more likely to engage prospects—especially when they are still early in the buyer’s journey and and trying to understand how you can help.  by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Seth Lieberman , founder and CEO of SnapApp.
  • HUBSPOT  |  MONDAY, JANUARY 20, 2014
    [Help] Should Your SEO Strategy Include Yahoo and Bing?
    Knowing what kinds of people are looking for what kinds of information on each search engine can be a great help in determining how to optimize differently for Google, Bing, and Yahoo. Another helpful fact is that Bing and Google’s algorithms are similar in many ways. It makes sense if you do. right? know I certainly have. Local.
  • NUSPARK  |  SUNDAY, DECEMBER 30, 2012
    [Help] 2013 New Year’s Resolutions for the B2B Marketing Department
    Have a plan to promote this content via search, display, and social.  We can help you with this. It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Internet marketers are under more pressure than ever to deliver high quality leads to the sales folks.  Planning. Analytics.
  • HUBSPOT  |  FRIDAY, AUGUST 15, 2014
    [Help] The Best Conversation I've Ever Had While Running My Company's Live Chat
    Everyone was amazed to see that a customer service representative was not only helpful, but also going out of his way to delight a customer. Visitor : please accept it as a humble token of my appreciation for your helping me to realize that Luke was not the one who brought balance to the force but Anakin. Visitor : That''s wonderful.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 5, 2013
    [Help] 5 Social Media Don’ts
    Guidelines are helpful in addition to using your best judgment to determine what is and is not appropriate when managing your company’s social media, but the list doesn’t stop here. Let’s face it: when it comes to social media, we’ve all probably posted a message with a word spelt incorrectly or used incorrect grammar and punctuation.
  • 6SENSE  |  TUESDAY, DECEMBER 15, 2015
    [Help] 4 Reasons Your Business Needs Predictive in 2016
    As a result, marketers waste time and money on untargeted tactics in the hope that broad marketing blasts will spark enough engagement to stimulate demand and help nurture prospects through the sales funnel. You earn the opportunity to educate the buyer, shape their thinking and help define the scope of the project. Win rates go up.
  • MARKETRI  |  FRIDAY, MAY 11, 2012
    [Help] Slides Go Social
    Incorporating strong visuals, short video clips and other interactive elements can really help keep your audience engaged (and awake!). Remember when sitting through a slide presentation meant watching bullet point after bullet point fly onto the screen with some over-jazzed animation and sound, accompanied by a cliché stock photo?
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Help] What Are Attribution Reports? [FAQs]
    To get you up to speed, let''s take a look at what attribution reports are and in which situations they can be helpful for you. How you assign "credit" here is extremely important because that''ll help you gain a better understand of which pages or sources were used to most to drive traffic to and convert on your website.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 25, 2013
    [Help] Happy Holidays From HubSpot! We've Got a Gift for You
    And while we have you here, we couldn''t help but make one of the holiday ecards to thank you for being an awesome reader of our blog: So go on, download the holiday ecards , and send them to someone you care about. Happy holidays from the team here at HubSpot! Today, we''ll be giving away free customizable holiday ecards. inbound marketing
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 15, 2014
    [Help] How to Balance 3 Teleprospecting Techniques To Manage Your Lists
    If what you’re doing isn’t helping you achieve your ultimate goal, it’s time to switch things up and try something new In the world of teleprospecting, many thought leaders are debating the efficacy of new and old techniques. However, don''t feel you have to choose one technique and stick to it. Mass email marketing. Smile and dial.
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 2, 2013
    [Help] Social Media Marketing Tips for A/E/C
    Social media marketing helps the visibility and credibility of your firm in both of these situations. Our study of online marketing for A/E/C firms’ shows that social media marketing helps your firm grow faster and become more profitable. An integral tool that will help you track your success is Google Analytics.
  • SALES INTELLIGENCE VIEW  |  MONDAY, JULY 2, 2012
    [Help] How to Communicate Professionally on Sales Calls
    Understanding the ways to communicate professionally on sales calls can help to increase your sales productivity and make you a more successful sales professional. Becoming comfortable with small talk—often with strangers—helps boost your communication skills on the job. Know when to use it and when to avoid it.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Help] 10 Things to Double-Check Before You Begin Your Next Campaign Analysis
    And while I knew it would be helpful to address the mistakes people commonly make during their analysis, I realized that list left out the things that you can mess up before your analysis even begins. To help you avoid a big miss, I've compiled a list of little things to look for before you dive into your next analysis.
  • CMO ESSENTIALS  |  FRIDAY, OCTOBER 24, 2014
    [Help] How to Define Market Needs to Align Content Effectively
    Understanding how your market speaks to itself is also important and can help you gain a deeper understanding of industry language. Ask them why that particular event is valuable to them; this conversation can help you gain additional insights. Why is it important to clearly define market needs, interests and pain points?
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 11, 2014
    [Help] An Unexpected Win – How the Marketo Smart Car Contest Delivered More than Just Leads
    The concept helped us drive traffic to the booth (no pun intended) and engage folks in interesting conversations. The car giveaway was a successful piece of event marketing because it did what our team expected — it helped create a fun draw at an event. As an exhibitor, our event plan was months in the making. The Campaign.
  • HINGE MARKETING  |  MONDAY, JUNE 15, 2015
    [Help] Visible Expert? Interview With SEO and Content Marketing Wizard Rand Fishkin
    Related Stories AEC Professionals: Collaborate with Your Marketing Teams for Competitive Advantage 10 Best Lead Generation Sources Visible Experts℠ Use to Attract Clients How Does Continuing Education (CE) Help Your Professional Services Firm? Committing to content marketing to build your personal and firm brands. Free Resources.
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 29, 2013
    [Help] Hinge’s Fab Five: November 2013
    This monthly column will help you keep up with the best marketing articles on the web. This introduction to Hinge’s new Marketing Planning Guide will lay the groundwork to help address some of your key marketing planning issues Top Professional Services Marketing Content from November 2013. Enjoy! By Jeff Bullas.
  • B2B MARKETING MENTOR  |  THURSDAY, JUNE 13, 2013
    [Help] 5 Lessons Learned in Site Retargeting
    To help companies that are considering dipping their toes into the retargeting pool, we’d like to share five lessons we learned along the way. 1. Managed platform providers will help you run your retargeting campaigns based on the target metrics and settings you specify. Choose a Platform with the Level of Control You Need.
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [Help] How to Insert Google Calendar Invites in Your Marketing Emails
    They help you get in front of your target audience and have some much-needed face time. It only takes a few minutes and can help boost event attendance, so why wouldn''t you use it? Conferences, workshops, product launches, webinars, networking hours -- they''re essential. Insert a Google calendar invite right in your next email!
  • JUNTA 42  |  WEDNESDAY, DECEMBER 2, 2009
    [Help] Chex and Content - Where's Your Party Mix?
    Because of a recipe site so user friendly and helpful that an eight-year-old boy bookmarked it next to Lego.com on his personal toolbar. Corn Chex, Cinnamon Chex, Rice Chex.    We currently have boxes of it around the house.    And it's all because of relevant content. How you might ask? We went right to work.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 20, 2014
    [Help] Why You Should Include Phone Calls in Your Email Performance Metrics
    These metrics can be gathered by a call tracking service, along with these additional, call-specific metrics: Call location: Understanding where callers are located geographically can help you advertise more intelligently. Knowing who closes what best can help you optimize a campaign’s chances of success. Email isn’t going anywhere.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 20, 2012
    [Help] You Don’t Just Hire a Sales Team: you build it
    Sales leaders serious about improving performance should work hard to implement all three suggestions, helping B-level players move up while developing training programs and a culture that encourages and reward success. For that reason, executives should be doing everything possible to help their salespeople execute brilliantly.
  • HUBSPOT  |  WEDNESDAY, JULY 11, 2012
    [Help] 9 Ways to Completely Sabotage Your Global SEO Strategy
    Get help from someone who is fluent in the language you’re creating content for. 2. To help you identify international keywords for your global SEO strategy, the advanced option in Google's free Keyword Tool enables you to choose keywords by country and/or language. Translate All Your Content Using Google Translate.
  • BLUE FOCUS MARKETING  |  SUNDAY, FEBRUARY 13, 2011
    [Help] What is a brand?
    When you think about powerful brands that are built on a singular positioning that is not only meaningful but relevant to its target (consumer or B2B) you can’t help but think about Verizon Wireless.  When a brand goes out of its way to help customers, it is rewarded with more than continuous service.  –  Walter Landor.
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Help] Did You Make an Impact? How to Tell Your Nonprofit's Story
    With that in mind, we’ve compiled a list of five nonprofits successfully telling their organization''s story through content to help inspire you to tell your own nonprofit''s story. At the heart of every nonprofit’s ability to engage donors and create movements is its ability to tell a compelling story -- but not just any story.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, APRIL 3, 2011
    [Help] Microsoft’s Future in Digital Marketing
    That I believe is the winning model and the only one that scales. 3) How is Microsoft helping brands to connect with customers using the Microsoft Digital Marketing suite? There are many great firms out there who we partner with and who help us understand the customer in new and exciting ways. 
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 2, 2016
    [Help] AEC Marketing: The Upcoming Elections Demand Change
    ” Such responses, however noble, cannot help your firm differentiate itself in a crowded federal marketplace. Thus, such characteristics are helpful for retaining clients, but not necessarily for gaining new ones. good messaging architecture will help your firm convey its value proposition to decision makers and influencers.
  • SYNECORE  |  THURSDAY, FEBRUARY 14, 2013
    [Help] Google: Of Employee Happiness and the Future of Marketing
    This data even helps determine the company’s Googlegeist – Google’s very own happiness metric (No, I didn’t make this up).¹. Ever the innovator, Google is very adept at using technology to shatter existing paradigms. MEASURING HAPPINESS ONE BIT AT A TIME. Talk about stealthy micro-managing…. USING BIG DATA TO REFINE THE PROCESS. It worked.
  • LEADERSHIP  |  THURSDAY, SEPTEMBER 5, 2013
    [Help] 5 Steps to Build A Sustainable Social Strategy …And Accelerate B2B Lead Generation
    Social media marketing must be focused on building a community that is drawn to the thought leadership you demonstrate, it should help your organization improve customer relations, customer service and public relations overall; it can also help with scouting good talent and recruiting. Both need to speak to me. THINK LIKE A PUBLISHER.
  • MARKETING ACTION  |  THURSDAY, JUNE 18, 2015
    [Help] Five Areas Where B2B Marketers Can Leverage Big Data
    Such insights will help justify resource investments in campaigns and help marketers plan marketing asset creation better. 2. Big data is now the “New New Thing” in marketing and companies big and small are scrambling on what to make out of this emerging hot subject. What is Big Data? First of all, what is big data?
  • BIZNOLOGY  |  MONDAY, MARCH 18, 2013
    [Help] Scraping vs. Aggregation: How To Share Others’ Content Fairly
    In fact, your links to them may help them expand their audience. Photo credit: Wikipedia. For content marketers, the rules for what you can and cannot share are pretty murky, but there are some guidelines that should keep you out of trouble. SEO What brought content marketing to mind as I read the article was the discussion of scraping.
  • B2BBLOGGERS  |  WEDNESDAY, JANUARY 5, 2011
    [Help] 50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.
    How can we help you Make Good Media? B2BChat] About Contact Us Advertising Info Privacy Policy Terms Of Service Submit Your Blog Write For Us Badges Newsletter Sign Up RSS Feed © Make Good Media | we help you, make good mediaThere is no denying that times have been difficult. Put customers at the center of every decision. Iterate.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, APRIL 19, 2012
    [Help] Why I Can't Catch a Taxi -- And You Can't Sell
    If your prospects stay with the status quo too often, it's because you haven't helped them understand the value of changing. Several weeks ago I was in New York City doing a workshop for a client. left early to meet with the VP of Sales before the session began. Now I was going to be late. When I got him on the line, he said, "Get a cab.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 18, 2013
    [Help] Act-On’s First User Conference – i?marketing (Part 1)
    Help me become a better marketer. Those three things helped us create the strategy and plan for all our user events going forward. Last week we had our first regional user conference, i?marketing, marketing, in San Mateo, California. It was a one-day event, aimed primarily at our customers and partners in the western US.
  • MARKETING ACTION  |  TUESDAY, APRIL 16, 2013
    [Help] Linking Content Marketing to Sales Results: Ian Michiels’ Webinar, Thursday April 18
    Inbound, used well, helps Top Performers achieve their goals: The biggest challenge of inbound, after creating content, is measuring the impact. Content marketing is a huge trend, but it’s not a fad. Everybody’s doing it, and everybody wants to do it better. But they don’t necessarily lead to revenue.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 18, 2012
    [Help] 9 Key Points & Action Items from BtoB Magazine’s Social Media Report
    While newer platforms like Pinterest and Tumblr might be a “hot topic” in leadership circles, B2B marketers should assess how they will contribute to pressing goals they think social media may help solve. Our organization has successfully helped clients with all three of these social media advertising initiatives in recent months.
  • SAZBEAN  |  THURSDAY, JANUARY 19, 2012
    [Help] 7 Terrific Ways to Use Social Media for Instant Feedback
    We looked back on all the creative ways we’ve used social media over the years to problem solve and help us meet our marketing and business goals, and some of them have proved to be really helpful. Social media moves at the speed of light, and marketers have done an admirable job at keeping pace. Collect Product Feedback.
  • MI6 MARKETING AGENCY  |  SATURDAY, AUGUST 20, 2011
    [Help] Our Favourite Posts, Week of August 15th
    Helping Unlock the Marketing Puzzle. The goal being to find key information that help us unlock the puzzle of being world class marketers and relationship creators. We hope this weekly summary is useful and helps you be more successful as a professional marketer. Here’s the posts he read, annotated and shared last week.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 18, 2015
    [Help] Managed Staffing – Flexibility. Simplicity. Results.
    Managed Staffing’s experienced account managers and support team assists their clients by providing real-time market analysis and feedback, and building a business strategy that helps with project planning, contingent workforce outlook and budget forecasting, reducing onboard time, and decreasing costs. Managed Staffing, Inc. Simplicity.
  • B2B MARKETING INSIDER  |  SATURDAY, AUGUST 29, 2015
    [Help] Simplicity And Brand Experience: Margaret Molloy On The Siegel+Gale Simplicity Index
    There’s few guides to help B2B companies maneuver through this quagmire, but Margaret Molloy , Global CMO and Head of Business Development at global strategic branding firm  Siegel+Gale is one of them. I had an opportunity to talk to Margaret about simplicity, innovation and how brands can get there. Charles Mingus. How is that?
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 2, 2013
    [Help] B2B Experts: The Difference Between Social Media and Content Marketing
    Content marketing is sharing your expertise to help your prospects do their jobs (or live their lives). Content is a way of repacking and republishing content previously created for a sole or different purpose, but with a focus on being helpful to customers (and potentially lead generative for the creator). Lee Odden ( @leeodden ).
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 3, 2011
    [Help] How Are You Developing Cost-Effective Social Media Strategies?
    Solve a potential problem - people are always looking for help, and as a manufacturer, you want to build your thought leadership. B-to-B and manufacturing companies alike face the same challenges when it comes to developing and implementing social media programs. Those are some of my suggestions.
  • HALEY MARKETING  |  TUESDAY, OCTOBER 13, 2015
    [Help] How Should Our Staffing Firm Use Facebook?
    If you need help understanding the difference between friend and company pages, this article makes this distinction. The best way to help ensure your content is seen by the highest number of people is to post relevant content on a regular basis, and encourage as much engagement as possible with each piece of content. Constantly.
  • HUBSPOT  |  MONDAY, SEPTEMBER 24, 2012
    [Help] A Marketer's Guide to Nailing the Timing & Frequency of Social Media Updates
    Understanding the personas you sell to is a key step to understanding what timing works for your audience: Start by reading this blog post about everything marketers need to research and create detailed buyer personas, accompanied by a helpful template to help you create detailed buyer personas. Determining Your Optimal Frequency.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 25, 2013
    [Help] Click Ad Fraud is out of control — Here’s how you can fight back
    Dr. Fou recommends four steps to help safeguard your budget from fraud: Don’t assume that a lower ad cost is sufficient to account for ad fraud because you are still wasting your ad budget, and possibly a significant portion of it. Fake Impressions, Fake Clicks, Fake Leads. ” Augustine Fou. The Rise of Ad Exchanges. Augustine Fou.
  • HUBSPOT  |  FRIDAY, NOVEMBER 1, 2013
    [Help] Free Holiday Ecard Templates to Customize for Your Leads and Customers
    Messages like these will only enhance a customer experience already bubbling with value, help, and delight. We try our best to serve you great content, but it''s your feedback, questions, and ideas that inspire us and help us improve what we do every day. But only 8% of their customers agree. and it was all about customer happiness.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 11, 2015
    [Help] 29 Ways to Collect Email Addresses for Your Business
    This will help get your business and your email sign up form found. Looking for ways to grow your email list? There are a ton of ways to get people to sign up for your email marketing offers. I’ve put together a list for you to read, so you have heaps of options for growing your list. Do the same for any business cards you may receive.
  • SOCIAL MEDIA B2B  |  MONDAY, JANUARY 3, 2011
    [Help] Social Selling Throughout The B2B Sales Cycle
    Engage with them in a relevant conversation, anchored on how you can help your prospect improve their business. Listening to the social conversations surrounding target accounts and their decision-makers can help sales professionals determine the best individuals with whom to begin a dialogue. Change often triggers more change.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 21, 2015
    [Help] Blog Design Blink Test: Simple, Easy Navigation
    How Can I Help You’ page, clearly giving options for hiring or buying. In order to impress visitors and showcase your business expertise, your blog must pass the “blink” test. As I mentioned in my previous post , your blog design must incorporate three critical elements: Branding/Personality   (Banners, logo, photos). Navigation/Simplicity.
  • THE FORWARD OBSERVER  |  WEDNESDAY, NOVEMBER 4, 2015
    [Help] 13 Lucky Takeaways from HubSpot’s 2015 State of Inbound Report
    The report tracks the practice of inbound marketing which it defines this way: "Instead of blasting out interruptive ads and trying to pull people to your company, inbound marketing uses helpful content to attract visitors and get them to engage of their own volition.". Get lucky with HubSpot's State of Inbound Report. Marketing. Tweet this!
  • INBLURBS  |  MONDAY, AUGUST 26, 2013
    [Help] Internet Advertising – a New Dimension of Business Promotion
    The Internet is the new environment that helps business develop and improve, which gives advertisers the opportunity to make their companies more popular and also show some innovative, original and useful products to a larger auditorium. The Internet was almost unknown over a decade and a half, and now it is an integral part of our lives.
  • JUNTA 42  |  TUESDAY, SEPTEMBER 7, 2010
    [Help] Content Marketing Infinity
    You are not selling, you are helping. Last week, I chatted with a marketing executive at a small company about content marketing tactics. This was his comment: We've been blogging for three months but haven't seen many results. When do we decide to stop and do something else? It's what I would call " resorting back to campaign mentality.".
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 4, 2014
    [Help] Dynamic pricing done automagically
    Knowing that I am able, with the help of Wiser, to just set up my entire eCommerce website with my best high and low prices for each and every product in my store and my store will be both the most competitive for the lowest price possible but no lower. In many ways, the right person was (and I am sure is) your secret weapon. Wiser. Pricing.
  • 6SENSE  |  THURSDAY, NOVEMBER 19, 2015
    [Help] Survey says…Sales rejects 80% of marketing-generated leads
    Eliminates chasing prospects that are not actually in buying mode.  A robust predictive tool will track buying signals exhibited by prospects over time and will deliver those buyers who are actively in market, helping you conserve the dear and scarce resource of sales’ time. Predictive intelligence helps you find the rest.
  • VIDYARD  |  FRIDAY, DECEMBER 18, 2015
    [Help] If You’re Going to Reach Consumers with Video, Do So Quickly
    Consumers at the point of purchase will buy if they see a helpful, neutral, editorially-toned marketing message; and they will run away if you get aggressive. The verdict is in, and the analytics are clear: if you’re selling products and services to modern customers, no tool has a bigger impact on sales than video. But…what kind of video?
  • CRIMSON MARKETING  |  WEDNESDAY, JANUARY 29, 2014
    [Help] Are You Losing Out on Successful Mobile Marketing Campaigns? [Infographic]
    Email optimization for mobile is a key component of any mobile optimization strategy, but if your site isn’t optimized, too, your email conversions won’t be much help. . Text from Infographic: . 1. Procrastinate on Creating an Integrated Strategy. 75% of mobiles users in the U.S. Forget About Scale. Skip the Demographics.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 20, 2012
    [Help] Unsubscribe Me You Bully: 4 Common Email Marketing Mistakes that Lead to Unsubscribes
    hope one if not all of these will help improve your opt-out numbers. Just keep in mind that your emails should be able to help people solve problems, or be something that they can gain value from. Was this helpful? don’t really seem to grasp the concept of unsubscribing. What can make them stop harassing you?
  • JUNTA 42  |  SATURDAY, OCTOBER 31, 2015
    [Help] This Week in Content Marketing: YouTube Proves We Have No Rights on Social Media
    believe they would be more successful if they assumed a more consultative role and helped advertisers be more effective at marketing overall. 4. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. What should content marketers do? We discuss several possibilities. This week’s show.
  • MARKETRI  |  MONDAY, FEBRUARY 3, 2014
    [Help] Does Sales Make You Feel Like a Sleaze? Develop Qualified Leads by Never Selling Again!
    You are going to focus squarely on your buyers – their challenges, needs, pain points and opportunities – and let them know you care through developing helpful content to make their lives better. You’ve earned their trust by creating authentically helpful relevant content. Here’s the panacea: Stop Selling!
  • HUBSPOT  |  WEDNESDAY, JANUARY 5, 2011
    [Help] 13 Must-Watch Marketing TED Presentations
    These presentations help to put important marketing-related issues into context and uncover simple truths about persuasion and engagement. In 2006 the Sapling Foundation started curating TED (Technology Entertainment and Design), a global set of conferences seeking to spread innovative ideas. 13 Must-Watch Marketing TED Presentations. 1.
  • NUSPARK  |  WEDNESDAY, JUNE 10, 2015
    [Help] A Guide to Email Subject Line Creation to Optimize Open Rate
    Social media marketing has helped in changing the landscape. These worlds help in attracting attention and help the subject lines to stand out. Lead generation is a marketing process of capturing interest in a service or product for the purposes of developing sales. It is all about pulling the leads down and making sales.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 3, 2013
    [Help] Inside Sales and Social Selling: Are You Ready?
    Over the years, AG has been kind enough to send me off to a variety of professional development conferences, helping me to hone my skills in the many hats I’ve worn within the organization. Being a smaller company, I’ve fortunately been exposed to many scenarios that I may not have otherwise within larger companies. Adapt or die, right!?
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 25, 2014
    [Help] Get the Most Bang for Your Buck: Google Adwords vs. Facebook Ads
    This is extremely helpful for businesses that offer services that would appeal to a fairly broad demographic – a local restaurant, sports equipment, landscaping services, etc. Indeed, Google will help you reach a large, broad audience who is specifically looking for the solution you offer. Audience targeting. Be specific.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 16, 2015
    [Help] How to Blog for Your Business Using Personality
    For example, I get updates from a professional who writes about arguments with her husband. I can’t help myself, I’m drawn into reading the damn things. Do you know how to blog for your business using personality yet remaining professional? If you’re writing for business, you want to connect with your readers by using personal stories.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 15, 2011
    [Help] 4 Steps to Mobile Marketing Success
    hope these simple steps help you achieve mobile marketing success in 2012. First came digital, then social and now the mobile revolution is taking the world by storm. In many countries, there are more mobile phones than people, homes with electricity, even toilets. There But you do not need to be overwhelmed. Step 2: Content. Image Source.
  • TONY ZAMBITO  |  WEDNESDAY, FEBRUARY 22, 2012
    [Help] Revenue Growth by Choice and The Buyer Orbit
    Understanding Buyer Choice Helps You To Make The Right Choices Available. © All rights Reserved Buyerology. Image via Wikipedia. This is part 2 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. . Buyers Have Many Options. 
  • HUBSPOT  |  MONDAY, DECEMBER 5, 2011
    [Help] 82% of Businesses Are Unsatisfied With Daily Deal Sites [INFOGRAPHIC]
    Consider the facts, compiled into this helpful infographic from BuySellAds. With 44% of online consumers using or searching daily deal sites like Groupon and LivingSocial, it's doubtful that the group buying craze will sizzle away any time soon. That said, 45% of local businesses indicate they would advertise with Groupon again.
  • FATHOM  |  MONDAY, FEBRUARY 23, 2015
    [Help] Is Your Content Strategy Unhealthy? Use This Symptom Checker
    If you were to give it a diagnosis based on your own research, would it make you turn to a content professional for help? Improving your content efforts will surely improve your results – and we’re here to help if you need us. As a healthcare marketer, you know the importance of reliable, factual medical content. But what about you?
  • MARKETING ACTION  |  FRIDAY, MAY 16, 2014
    [Help] 5 Technologies Content Marketers Shouldn’t Ignore
    Improved customer experiences with your brand, because consistency helps prospects and customers better understand your company. As an added bonus, it also helps to ensure legal, regulatory consistency; that is, mitigating the chances someone uses words or terms that your company has been sued for in the past. How’d I do? Much better.
  • HUBSPOT  |  FRIDAY, FEBRUARY 21, 2014
    [Help] Features vs. Benefits: A Crash Course on Proper Messaging
    Well, first and foremost, my answer is always make sure you''re creating content that is valuable and helpful to your audience. If that doesn''t sound familiar -- selling the benefit over the feature -- this post will help you out with some reasons for doing this, and examples of how to do it properly. What''s wrong with this approach?
  • HUBSPOT  |  TUESDAY, JANUARY 6, 2015
    [Help] How to Build a High Performance Marketing Team
    Here’s an a simple assessment tool to help you, Evaluate Your Marketing Team. To minimize waste, hiring people who can wear multiple hats will help. To address distractions you can ask each team member to install Rescue Time , a free app that helps employees see where they’re spending productive and distracting time.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 2, 2011
    [Help] Do You Have Social Media Training In Place?
    What are some things you’re doing to help educate your team? Social media isn’t just about posting comments on Facebook or Twitter. It’s about not only having a plan of how to execute your message, but how to get the most out of it. Develop a plan - This is not ready, fire, aim. Sharing the successes creates enthusiasm.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 3, 2015
    [Help] 7 Ways to Cure Your (Shopping Cart) Abandonment Issues [Infographic]
    Installing live chat for immediate help during shopping and checking out could persuade a customer to click “pay now” more often. You know the drill: you find yourself clicking through an online shopping site, adding a couple shirts or laptop stickers to your shopping cart, and once you’re satisfied, you decide to check out.
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