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  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 14, 2015
    [Help] 9 Quick Tips for B2B Lead Generation to Implement Today
    Gating some of your high-value, premium content can help you gather contact information for new, qualified leads to start nurturing. Here are a few tips for creating a great free offer: Provide a link to an assessment that helps prospects understand if your product is right for them. eads are the lifeblood of your business.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, NOVEMBER 11, 2009
    [Help] Optimizing Lead Nurturing for Pipeline Acceleration
    Reaching the right prospects doesn’t have to be expensive and it’s essential to help them buy, rather than forcing them through a sales cycle. I can’t say enough about the response that we’ve received from the Marketing Automation Essentials Handbook. It’s been awesome with over 1,300 downloads in just over two weeks.
  • PWB MARKETING BLOG  |  THURSDAY, OCTOBER 27, 2011
    [Help] How To Optimize Your B2B White Papers For Google
    Document sharing is a great way to increase awareness of your company’s products and services, build inbound links to help boost SEO, and drive traffic to your website. If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents.
  • HUBSPOT  |  FRIDAY, FEBRUARY 19, 2016
    [Help] No Internet, No Problem: 12 Tips for Staying Productive Offline
    If your internet is down but you still have cell reception, take some time to check a few of these calls off the list. 9) Make a playlist. A lot of people out there listen to music while they work because it helps them stay "in the zone." Here's a thank-you note template from Hallmark to help you get started. We've all been there.
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 6, 2014
    [Help] Building a Mobile App 101: Interview with Dan Katcher, Rocket Farm Studios
    ” It may help to think of it this way: What are your ideas?  It helps to be willing to make mistakes and adjustments on the fly. terms of deciding between Android and Apple, it may be helpful to choose just one to get started. Research shows mobile apps are growing at a rate of 29.8% each year, and that the 1.2
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 15, 2014
    [Help] Agency Revenue Is Up 300% Thanks to Marketing Automation
    ” All that changed when she adopted Act-On marketing automation. A new case study looks at how Act-On technologies have helped TTPM take its clients – and itself – to new levels of success and profitability. Act-On helped TTPM reverse the negative ROI on labor rates by significantly reducing the time it takes to manage each program.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 6, 2015
    [Help] 75 Email Newsletter Content Topics You Can Use ASAP
    bulleted list of helpful, insider tips, or DIY instructions related to your products, service or industry. Psst… Need help creating visuals to put in your email newsletter? Wouldn’t it be nice if you had a relationship with every one of your subscribers? If you’re sending an email newsletter, turns out you already do.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 14, 2014
    [Help] How to Unlock the Lead Generation Power of Your B2B Website
    offline advertising to help build traffic to your site. Artillery B2B Marketing Blog > The Forward Observer Not generating enough leads on your website? Don''t get angry: Include these powerful things and your B2B lead generation can be an unstoppable force. But the truth is there are lots of companies that aren’t quite there yet. Forms.
  • KEO MARKETING  |  WEDNESDAY, MARCH 16, 2016
    [Help] Google Doing Away with Flash Ads
    For some time now, Google has been encouraging advertisers to use HTML5 in their ads, even offering a variety of tools to help marketers with that effort. Businesses that use Flash-based ads for their Google campaigns will soon be forced to make a change. In the near future, though, that will no longer be optional. Display Advertising
  • HUBSPOT  |  SUNDAY, JANUARY 5, 2014
    [Help] 2014 Marketing Resolutions, the 30-Day Blog Challenge, and More in HubSpot Content This Week
    Unfortunately, we can''t help you with the former. To help you out, we''ve compiled these 8 sources of tweet-worthy content that you can use to give your Twitter presence a boost. I hate to break it to you, my fellow merrymaking marketers, but. the party is over. Marketing Resolutions to Start the New Year Right. What Should I Tweet?
  • KEO MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Help] Marketer’s Guide to Blending Search and Display
    Display ads can serve as a valuable tool in the lead conversion process, especially now that sophisticated tools allow for smart ad placement to help you time the appearance of your ad to coincide with where particular users are in the buying or decision-making cycle. Specific Media ). iProspect ). Microsoft ). Powerful Combination.
  • CONTENT MARKETING TODAY  |  TUESDAY, DECEMBER 6, 2011
    [Help] Why Your Personal Brand is All About Solving Customer Problems
    Ultimately, your personal brand reflects your unique ability to help your ideal customers succeed. A few weeks ago I had a phone conversation with a former colleague who had invested a significant amount of money with a company whose assignment was to shape his personal brand. They care about how we can help them.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JULY 7, 2011
    [Help] How an Industrial Distributor Uses Content Marketing Effectively
    have seen some industrial distributors who have taken steps to make their sites more customer-friendly by adding helpful tools such as grouping their products by applications, part number finders, product selection wizards and Live Help. In other words, the online content is very product-centric. Grainger, Inc. There’s an app for that!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 6, 2011
    [Help] The hidden costs of social media conversation
    Christopher Locke and his co-authors saw that this new technology could help us re-capture these historic market conversations, as it stated: “‘In the early 1990s, there was nothing like the Internet we take for granted today. It’s all about the conversation. make money. Even non-profits. The conversation was always there.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, JULY 17, 2013
    [Help] Join the @SocialEmployee Revolution! Start by Downloading Chapter 3 Now! #IBM #Cisco #SouthwestAir
    This free chapter, “Brands Under Pressure,” helps set the stage for The Social Employee ’s many compelling success stories and offers a rallying cry for those brands still sitting on the fence of social business. Here’s how you can help: Feature The Social Employee on your blog or website. Branding from the Inside Out!   ZK7EXj4lDkA.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 9, 2012
    [Help] B2B Selling: 4 steps to gain customer intelligence before your sales call
    People are more eager to help than you think,” he continues. “Be gracious and let them know how important they are to you.  What strategies are in place to help address these issues? Tweet They’ve downloaded your whitepapers, attended your webinars, read your blogs. You just have to know where to look and whom to ask.”. Find a coach.
  • CONTENT MARKETING TODAY  |  MONDAY, JANUARY 9, 2012
    [Help] 10 Mobile Apps That Will Keep You On Your Social Media Game | Social Media Today
    Small business owners are always looking for ways to integrate social media into their already extremely busy day.  As a social media coach, I do try to help small business owners learn how to integrate social media into their marketing strategies. Via socialmediatoday.com.
  • BIZNOLOGY  |  THURSDAY, MAY 22, 2014
    [Help] 7 Ways to check Your fresh content for plagiarism
    This is meant to help bloggers, marketers, and businesses that outsource their writing. Free checkers can certainly help you spot plagiaristic activities. How do you check written content for plagiarism? At some point, every serious webmaster asks this question, and you should too. It can also land you in hot water with the law.
  • HUBSPOT  |  FRIDAY, AUGUST 30, 2013
    [Help] Generating Leads on Twitter Just Got Easier: Get Started With Lead Gen Cards
    Do you think they''ll help you generate more leads on Twitter? A few months ago, we told you that Twitter was testing out Lead Generation Cards. The bad news was that it wasn''t rolled out to everyone. until now! Yesterday, Twitter opened up its Lead Generation Cards to everyone. You get a Twitter Lead Generation Card! Leads for everybody!
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 10, 2013
    [Help] 7 Email Testing & Delivery Tools for a Biz on a Budget
    To help dispel the myths, we put some email testing and delivery tools to the test using the same HTML code and subject line from one of our recent newsletters. and they recommend changing your content to help ensure your email doesn’t get marked as spam. But a lot of those are exactly that, rumors. Email on Acid. Email Reach.
  • HUBSPOT  |  TUESDAY, JUNE 4, 2013
    [Help] How One Young Professional Deals With Ageism
    In a nutshell, I help to manage our relationships with marketing and PR firms who choose to use HubSpot software for themselves, and also their customers. found the part of that job I loved the most was helping people come to important conclusions through my guidance. Me: Do you ever find that''s helpful though? Me: Hey Jessica!
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Help] Practical Advice From Rand Fishkin on 9 Common Marketing Problems
    Even if you don''t know Rand Fishkin by name, you probably have heard about some of the organizations he''s co-founded (Moz, Inbound.org) or seen his Whiteboard Friday lectures. Recently, Rand hosted an Ask Me Anything session on Inbound.org, and it was like a Whiteboard Friday on steroids. Pro Tip: Want to read Rand''s full answers on Inbound.org?
  • HUBSPOT  |  MONDAY, NOVEMBER 23, 2015
    [Help] 12 Tips for Writing With Unforgettable Personality
    Each of these tips will help you do just that. 2) Pick a focus and stick to it. While this might not work for every business or industry, inserting a bit of authenticity into your writing can help to make it more relatable. The best writers aren’t necessarily the smartest, the smoothest, or those with the biggest vocabulary. Can’t.
  • HUBSPOT  |  FRIDAY, MARCH 6, 2015
    [Help] How to Use Excel: 14 Simple Excel Shortcuts, Tips & Tricks
    General Excel Help. 1) Pivot Tables. In addition to doing pretty complex calculations, Excel can help you do simple arithmetic like adding, subtracting, multiplying, or dividing any of your data. This will help you quickly see information the is important to you. We hope you found this article helpful! Excel can do it.
  • WRITTENT  |  THURSDAY, JULY 3, 2014
    [Help] 9 Sure-Fire Copywriting Formulas to Grow Your Audience
    Copywriting is equal parts art and science, and just like any science if you want a specific outcome it helps to know the formula. Help your reader understand the details and how it does or will affect them, and explain that you have the solution. The formula goes like this: Problem. This is where you put the issue on the table. Prove.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 4, 2012
    [Help] Do You Train Your Inside Sales Reps To Know The Basics First?
    Most won’t ever get rolling if you just throw them the keys; if you do take this approach, be prepared to help them off the ground a lot. How can you help a new business development rep learn the basic skill required to simply get the prospect to pick up the phone? Are you helping your new BDRs with this basic skill?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, JULY 24, 2013
    [Help] 5 Steps to Sales Productivity
    ChamberofCommerce.com helps small businesses with online growth. Today''s post from the Chamber of Commerce features business-growth advice for small companies. If the adage “time is money” is true, then productivity is a valuable asset in sales. So how can you boost your own efficiency, and encourage your employees to do the same ?
  • MARKETING ACTION  |  TUESDAY, MARCH 10, 2015
    [Help] Keeping Customers Loyal: Marketing’s Role in Retention and Expansion
    The companion eBook to the Gleanster and Act-On survey report, Marketing: The New Stewards of the Customer Relationship , outlines four key recommendations to help B2B organizations realize the same results as the top performers. Most B2B marketing teams spend a lot of their time and money on customer acquisition.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 21, 2012
    [Help] Savvy Speaks: Handling Business Blog Comments: Spam, Trolls, and Crickets
    If you help others, often they will be more than willing to help you out in return. Blog comments. Most business bloggers would simply like more of them, but be careful what you wish for. From spam to trolls to inappropriate backlinks, sometimes blog comments aren't everything they're cracked up to be. Heather. Wendy. Jamie.
  • MI6 MARKETING AGENCY  |  MONDAY, JANUARY 23, 2012
    [Help] The Emerging Role of the CMO
    If you are a technology company Mi6 can help you with that. Checking and tracking “digital body language” through keywords, sites buyers visit, and how they engage on social media helps define “purchase intent” We’re not so sure companies are capable of doing this to be frank, especially from a B2B perspective.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, NOVEMBER 16, 2006
    [Help] B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens
    interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Help] How to Meet an Event Speaker Without Making a Fool of Yourself
    Here are some tips to help you introduce yourself while looking calm, cool, and collected. In the meantime, I''m looking forward to more helpful content from you. Remembering these do''s and don''ts can help you stay cool when meeting a famous speaker, and will hopefully help you leave a good impression on them, too.
  • HUBSPOT  |  MONDAY, MAY 5, 2014
    [Help] An Introductory Guide to Improving Your Local SEO
    For example, if you''re a local security company that is trying to attract new area businesses, create a helpful resource to get these businesses well-acquainted with your city. A map of local service providers or a calendar of city-wide events could both provide value for your persona and contain highly relevant on-page local signals.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JANUARY 10, 2013
    [Help] Why I Won’t Endorse You on LinkedIn
    Let me help you. Oh, goody. My LinkedIn connection, Diana, just endorsed my skills in marketing strategy. Yesterday Sylvie gave me a thumbs-up on my team-building expertise, and last week Martin endorsed me as the corporate communications guru I imagine myself to be.  Self-esteem is running high, which means self-doubt can’t be far away.
  • HUBSPOT  |  THURSDAY, APRIL 7, 2016
    [Help] Inbound Isn't Just for Marketing: Introducing HubSpot's Inbound Sales Methodology & Certification
    Back in 1996, I had everything I needed to help my prospects make a decision: pricing sheets, product specs, connections with other customers, connections with the executives in my company, and so on. I’m a sales geek. grew up in my career through the sales ranks. You see, the sales playbook I used back in 1996 worked like a charm.
  • NUSPARK  |  TUESDAY, OCTOBER 13, 2015
    [Help] The Relationship between Social Influence and Customer Experience
    So when thinking about the influence your brand has in the marketplace, it may help to do a little self-evaluation first. Need some help developing social influence? Who influences you, and whom do you influence? For years there’s been talk about creating “brand advocates” with social media. So how do you develop social influence?
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, SEPTEMBER 15, 2012
    [Help] The Last Minute Guide to Dreamforce
    The Dreamforce app for mobile will help keep track of your agenda. The Yelp app will help you find a quick coffee or a bite to eat. And note-taking apps like Evernote will help you keep track of your thoughts. 4. by Jesse Noyes | Tweet this The other day a friend of mine gave me a call. “I decided to go to Dreamforce,” he said.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 11, 2013
    [Help] Case study: Fox Sports connects social media to advertiser revenue
    Andrew wanted a solution that allowed his marketing team to set up online competitions without any development help. By Ian Cleary, Contributing {grow} Columnist. Clearly that is the essential goal for any business — connecting all this social activity to business goals. How have you turned fans and followers into dollars?
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 14, 2014
    [Help] What’s An “Online Lead Development Ecosystem”?
    If your site is effectively attracting, informing, and engaging visitors, then it should help you maintain and grow your lead database in your MA software. Editor’s Note: Chris Creech is a senior strategist with Newfangled, a web development compan y that works with marketing agencies to build conversion-focused websites for their clients.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 14, 2015
    [Help] 12 Experts Explain the Significance of the New Front Office
    Today, marketing teams need omnichannel marketing tools that help them understand the complex and changing customer journey. But language evolves, just like everything else in business. In most market sectors “front office” now signifies the various departments that interact with your customers. And here are the answers: Ankush Gupta.
  • HUBSPOT  |  TUESDAY, JUNE 19, 2012
    [Help] Why You're Struggling to Measure the Value of Social Media
    HubSpot's Dan Zarrella has already done a lot of research on the science of social media timing to help give you a place from which to start your evaluation. Part of understanding social media's value is knowing who your social content is influencing, and who in your community is helping to amplify your reach. Think about it. link].
  • HUBSPOT  |  FRIDAY, APRIL 24, 2015
    [Help] How Celebrities Market Themselves: Inside Jordin Sparks' Rebranding Campaign
    These teams help them with everything from publishing to their Instagram feeds to partnering with brands to coaching them on how to act during television appearances. Enter Bill Richards , VP Marketing at Sony Music Entertainment and the man leading a team of 12 to help manage Jordin Sparks' rebranding efforts. Remember her? The L.A.
  • BIZNOLOGY  |  FRIDAY, APRIL 5, 2013
    [Help] The secret of radical innovation starts with roadside bathrooms
    Innovations in these touch points will help differentiate you from your competitors and give your customers more reasons to buy from you. Credit: Seth1492. What does innovation look like? Is innovation something that only big companies like Apple and Google can do? Absolutely not! Every organization can be innovative. Want to see innovation?
  • AGGREGAGE  |  WEDNESDAY, MARCH 14, 2012
    [Help] The Sales Association Launches SalesProCentral
    SalesProCentral is the go to site and newsletter for sales and sales management professionals who want the latest and highest quality content aimed at helping improve sales performance. When you do that, you can provide it your twitter and LinkedIn information to help it get going.  B2B Response Databases: Which is Best? B2B Sales?
  • HUBSPOT  |  TUESDAY, OCTOBER 6, 2015
    [Help] 10 Tips to Fight Credit Card Fraud
    New technology is regularly put in place to help ecommerce companies weed out the fraudulent charges, but they become obsolete the moment criminals discover new ways of stealing. These 10 tips will help you cut down on credit card fraud, which will then boost your bottom line. Keep Shopping Cart Software Up to Date. And you? Ecommerc
  • HUBSPOT  |  WEDNESDAY, OCTOBER 21, 2015
    [Help] 12 Excel Formulas, Features & Keyboard Shortcuts Everyone Should Know
    To help you use Excel more effectively (and save a ton of time), we've compiled a list of essential functions, keyboard shortcuts, and other small tricks you should know. This shortcut is super helpful when you're working with larger data sets, but only need to select a specific piece of it. 2) Automatically fill columns or rows with data.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, NOVEMBER 9, 2011
    [Help] 6 Ways That Facebook is Better Than LinkedIn for B2B Marketing
    It will help make you successful in social media. We work with many B2B clients who want to engage with their audience via social media. We often get the question about investment in LinkedIn vs. Facebook. You would think LinkedIn would be better for marketing to B2B customers. It’s designed for business. People use it only for business.
  • BIZNOLOGY  |  MONDAY, MAY 23, 2011
    [Help] The difference between "fail fast" and just failing
    Peter's point is that he's rather help brands succeed, and it's heard for that to be controversial. Image via Wikipedia. Peter Kim is a smart guy and I usually agree with him. I'll wait right here.) But his examples of failing fast are not ones of failing fast--they are ones of just plain failing.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, AUGUST 29, 2012
    [Help] 15 Ways B2B Marketers Can Be Using Twitter
    Link to other relevant pages with your tweets and help spread interesting, useful and practical information across the Twitter community and beyond. Twitter offers users the chance to share, connect, converse, link, view, follow, search, engage, praise, and vent in 140 character tweets. Just make sure it’s clear who owns the account.
  • BIZNOLOGY  |  TUESDAY, JANUARY 12, 2016
    [Help] The fitness gear and tech that will make me strong and skinny in 2016
    One of the most amazing communities I am part of is the Fitbit Challenge community I highlighted here a year ago in  Getting Lithe With a Little help from My FitBit Friends. And I have been terrible at such things, always finding a caveat , exception , situation , or opportunity to break the fast. fake it ’til I make it. My lumbago!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 4, 2008
    [Help] Q-tools: An approach for discovery and knowledge work
    The purpose of a flanker is to think laterally and find an analogous situation that may help you think about things differently. Another way that q-tools can be useful is to help define the purpose of a question. What is information design? The entire Google business model is built around this premise: just-in-time organization. tools.
  • SYNECORE  |  TUESDAY, AUGUST 6, 2013
    [Help] Insight into the Internet of Things for You and Your Business
    Pretty soon you’d rather be seen dead than with a waffle iron that doesn’t have its own email account… When I read this line from a recent eConsultancy post on the Internet of Things (IOT) written by Ben Davis , I couldn’t help but laugh out loud. Marketers, if you think Web 2.0 Such is but one small implication of the emerging world of IOT.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, FEBRUARY 28, 2013
    [Help] Six Ways to Not Suck at Selling Things to Me
    This nifty tool will help you understand the buyer’s background, so you needn’t waste precious meeting time patiently explaining how, say, newswires work to someone with 20 years of experience in PR. Did I send some message into the universe that attracts bad sales people? Is there a rehab centre nearby for under-performers?
  • WRITING ON THE WEB  |  TUESDAY, NOVEMBER 22, 2011
    [Help] Basic Human Motivation: 4 Ways to Engage Readers
    When you create content that appeals to either of these four basic drives, you can’t help but engage the hearts and minds of readers on a profound level. If you are writing content designed to persuade and influence, you need to know what makes people tick. photo courtesy of digitalart/FreeDigitalPhotos.net ). How can you market to me?
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 4, 2015
    [Help] Are These 5 Mistakes Preventing Your B2B Marketing Success?
    Interestingly, the study found that 31% of respondents don’t have buyer personas in place today – but plan to build them in coming year to help boost the effectiveness of their demand gen efforts. I love this time of year. One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study.
  • FATHOM  |  TUESDAY, DECEMBER 29, 2015
    [Help] Top Digital Marketing Statistics for Hospitals to Watch in 2016
    If you answered no, we’re here to help. For 2016, make sure you let these digital marketing statistics for hospitals help guide your marketing efforts and you’ll be off to a great start. 2016 is here. You can read as many 2016 prediction posts as you want, but are you prepared? That’s where these 2016 facts and stats come in.
  • VIDYARD  |  FRIDAY, JANUARY 22, 2016
    [Help] Brand Guidelines for Video: Unicorn Ice Cream, Man-Cats, and a Powerful Experience
    That’s what branding does, it helps your audience connect with you on a deeper level than just shoes, just equipment, or whatever product it is that a company is trying to sell. Squatty Potty helps show that you can be informative and interesting. (On a similar topic, Poo Pourri , created by the same agency, managed the same thing.
  • HINGE MARKETING  |  TUESDAY, OCTOBER 6, 2015
    [Help] Marketing for Engineering Firms: 3 Reasons to Embrace the Revolution
    No website, no matter how well done, will help you grow your business if it does not project a genuine and consistent value proposition. How Hinge Can Help. It's a real shift away from traditional marketing techniques and toward online marketing. SEE ALSO: 7 New Rules in AEC Marketing. The Trajectory of a Print Ad.
  • GREAT B2B MARKETING  |  WEDNESDAY, JULY 16, 2014
    [Help] B2B Appeals that Motivate Action
    Financial – The financial hot buttons of your prospects can be pushed two ways: first, by demonstrating how your product or service will save money, and second, by demonstrating how your product or service will help generate more income. Napoleon Bonaparte said, “There are two levers for moving men: interest and fear.”
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 9, 2014
    [Help] Not Your Average Content Marketing Blog Post [Hint: Crossword Puzzle]
    Shout out to my colleagues Derek , Jeremy , and Casie  for helping me get this crossword up and running…going out on a limb here and saying technology is not my strong suit.) . I’ll never forget the morning I came into the office and announced that, according to BuzzFeed, I was supposed to be living in Paris. Shanghai,” said another.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 28, 2015
    [Help] Build a Product Funnel on Your Blog:Make Your Content Marketing Profitable
    These are two key elements of a product funnel – a key internet marketing strategy that will help ensure that you are not leaving money on the table or missing opportunities to solidify the relationships your hard-earned content marketing efforts are creating. Are you building a product funnel on your blog? Next Steps. From Free to Fee.
  • SALES ENGINE  |  THURSDAY, AUGUST 13, 2015
    [Help] Sales Vikings vs. Marketing Baby Birds
    Examples in case studies help people latch on to stories. From when you're a baby, there are parables and stories that help us understand things better. People are trying to put whatever you tell them into a story, and it helps them if you give it to them straight. Paul Rafferty: There's a lot to a modern marketing program.
  • DOCALYTICS  |  THURSDAY, FEBRUARY 26, 2015
    [Help] How to Use Content to Close More Deals
    It can help give you credibility, provide context, and most importantly, offer real educational value to prospective customers, lending trust to you and your company. Overall, you should be using content to help you close more deals. In this, my third and last, I'll explain how you can close more deals by selling with content.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 16, 2015
    [Help] [New Ebook] Sneak Peek: The Ultimate Guide to Inbound Marketing For Schools
    To help you navigate the new word of marketing to students, we've compiled The Ultimate Guide to Inbound Marketing For Schools , an ebook that explains how to reach and engage students throughout their enrollment journey using content, personalization, and automation. Sneak Peek: How Inbound Helps Schools. Today, it doesn’t. Educatio
  • BIZNOLOGY  |  MONDAY, NOVEMBER 19, 2012
    [Help] 10 SEO measurements every marketer should know
    Do these 10 measurements help you see how SEO builds your business online? Photo credit: Danard Vincente. “If you don’t know where you’re going, you’ll probably end up someplace else,” said Laurence Peter. The reasons why are simple. 46% click on the website in the first position on first page. Source: SEOBook ).
  • BIZNOLOGY  |  FRIDAY, MAY 4, 2012
    [Help] Bing’s Redesign Feels Desperate
    Starting today you will notice a fresh, de-cluttered experience designed to help you find the results you want faster. This refreshed design helps you do more with search—and gives us a canvas for bringing future innovation to you. Image via CrunchBase. This week Bing redesigned its presentation of its search results.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 14, 2015
    [Help] 35 of the Best Free Fonts You Should Download
    So to help out, we've scoured the internet for you and compiled 35 of the most beautiful and useful fonts to use in your marketing. You don't always need graphics, photos, or images to make your design pop -- sometimes the right font does the trick. But going to every corner of the internet isn't feasible for most designers and marketers.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 1, 2014
    [Help] 3 Real-Life Examples of Incredibly Successful A/B Tests
    Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. We’re here to help. A/B testing So, what’s the recipe for high-impact success? Truthfully, there is no one-size-fits-all recipe. Electronic Arts. Their Goal: Increase Revenue.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 6, 2014
    [Help] Marketing Automation: How to Choose the Right Software for Your Firm
    If you missed our previous article, Marketing Automation: What it is and How to Know if Your Firm Needs it , it may be helpful to read it before tackling this one. If you’re meeting your current marketing goals and want to expand, or have a new strategy you want to implement and test, marketing automation can help.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 12, 2013
    [Help] Tips To Enhance Your Email Deliverability
    Hansford: What are the most important tools you use in Eloqua to help make decisions on improving deliverability ? Follow Brian on Twitter @remarketing. Below is an excerpt from the discussion. Read the full interview here. Hansford: Can you give us an overview how you manage email deliverability at Oracle Eloqua? Know your Sender Score.
  • ONPATH  |  FRIDAY, FEBRUARY 15, 2013
    [Help] Does Cold Calling Still Work?
    With other lead generation activities on the rise, like paid search and content marketing, can cold calling help marketers stand out from the noise? 3. Can inbound marketing and analytics help us better decide who to cold call and when? combination of theese strategies, he says, are what helps fill in the gaps.
  • SALES LEAD DYNAMICS  |  THURSDAY, JANUARY 31, 2013
    [Help] Queen of her Niche
    Lynne is passionate about helping women manage their financial affairs. ” After a career in sales and marketing, including senior positions at two Fortune 100 companies, Lynne had two goals: to be her own boss and to help women. Besides her exuberant energy, the most remarkable thing about her is her passion for helping women.
  • THE EFFECTIVE MARKETER  |  TUESDAY, MAY 1, 2012
    [Help] Ten Tips On How To Promote Your Website Through Content
    Offer How to Guides/Whitepapers/Analysis – Good first hand analysis or guides in relation to the niche you are in can really help boost visitor numbers to your website. Optimizing content in this way can help rank better as more of your content is shared and read by web users. 4. Note: This is a guest post by David Tully.
  • HUBSPOT  |  FRIDAY, OCTOBER 9, 2015
    [Help] How New Technology Is Changing the Way We Earn (And Retain) Customers Online
    Because social networks are constructed to help individuals share content with friends, they present a unique opportunity to reach new audiences. As another option, there are some companies out there that can help you increase the reach of any of your social media messages -- not just those that promise a discount. What are they?
  • INTEGRATED B2B  |  MONDAY, MAY 27, 2013
    [Help] How to create affordable testimonial videos for employer branding
    Often, these questions will simply provide a basic structure to help people understand what they should talk about. If possible, try to make sure that you reveal the challenges of working at your company, too – it helps to make your video testimonials even more credible! How have they helped? 10 videos a day? No sweat.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 27, 2013
    [Help] Sales Prospecting Perspectives Weekly Recap - Week of September 27, 2013
    In the meantime, take your Friday lunch break to read through some great links that will help you become better marketers and salespeople! All this has helped Megan, and dozens of others, uphold a successful marketing strategy. Happy Friday! Why is it always taboo to use humor over the phone with CEOs? They’re people too, after all.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 22, 2014
    [Help] How much content is enough for effective content marketing?
    More frequent shorter pieces will help you stay top of mind, and longer form content can help burnish your expertise on a topic. (Photo credit: Wikipedia). How often should I blog? Do I really need to post to Twitter every hour? Does it matter whether my content is original or aggregated or repurposed? Size Does Matter. Sources Say.
  • HINGE MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Help] 8 Ways to Boost Your Professional Services Marketing Budget
    There are plenty of marketing automation software options that can help you deploy and track response rate of your campaigns. How Hinge Can Help. Hinge has developed The Visible Firm℠ program to help you create a marketing strategy and more. Does this sound like you? Let me give you some advice. Print Ads. Adjust.
  • CRIMSON MARKETING  |  MONDAY, MARCH 16, 2015
    [Help] How To Compete In An Omni-Channel World
    Provide free Wi-Fi access, equip store associates with mobile devices and train them to help customers find the items they need. With Amazon alone gaining 65 billion dollars in market value over the past five years, it isn’t news that retail leads the way in a historic disruption of the relationship between buyers and sellers. Actually—wrong.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 6, 2013
    [Help] Programs to Increase Your Professionalism
    This tactical program will provide insights and tools to help the Executive or Sales Manager easily increase the productively of their management meetings, sales meetings and sales training events. Programs to Increase Your Professionalism. This is one of 10 Sales Management Training programs from Top Sales Management: read below. 3f4qb8v9ge.
  • TRAACKR  |  THURSDAY, MAY 28, 2015
    [Help] The Tyranny Of Marketing Success Metrics
    White clown: “Do you need help finding it?”. Marketing is in the midst of a fundamental transformation we want to help accelerate, not slow down. As a child, I remember loving going to the circus with my grandfather – I have the vivid memory of an act by two clowns at the circus. Red clown: “I lost my coin.”. Hell no!
  • MI6 MARKETING AGENCY  |  MONDAY, JANUARY 24, 2011
    [Help] Win Tickets
    Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. Enter Our Draw for Free Tickets to The Art of Marketing Conference. Five Fabulous Speakers. Kodak, Google and inspirers of future entrepreneurs. Here’s the conference brochure.
  • SNAPAPP  |  WEDNESDAY, JULY 29, 2015
    [Help] 8 Ways to Get Better Event ROI With Interactive Content
    Gathering as much information as you can about who will be there will help you plan what to bring, who on your team should run the booth, and what your messaging could be to each individual. 2. Gathering this information at the event helps you provide the most targeted follow-up content, guiding them through their buying journey.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, MARCH 19, 2014
    [Help] Is It a Beautiful Day in Your Brand’s Neighbourhood?
    Walk out the door of any major urban hospital and you will soon find yourself among buildings full of physiotherapists, medical device suppliers, specialists’ offices, pharmacies, diagnostic imaging and, helpfully, malpractice lawyers. My friend Gurmit has built a successful business   helping companies understand their phone bills.
  • B2B MARKETING TRACTION  |  MONDAY, AUGUST 15, 2011
    [Help] 8 Content Ideas for Your B2B Facebook Page Posts
    If you need help with your marketing and social media content, New Incite offers outsource services to help B2B companies achieve online marketing success. Contact us today to find out how we can help you. Tweet. Kim cares about his customers and prospects and works hard to bring growth opportunities to them. Run a marathon?
  • ION INTERACTIVE  |  MONDAY, APRIL 25, 2016
    [Help] When It Comes to Content Marketing, Think Like a Bee
    The main benefit of interactive content is that it is able to open up a dialogue with the user, find out what their specific needs are, and help show them relevant information that will help them solve for pain points they may be experiencing. It is official — Spring has sprung. You know who else looks forward to this season?
  • EARNEST ABOUT B2B  |  THURSDAY, JUNE 26, 2014
    [Help] Crafting an effective, award-winning global B2B campaign - case study
    Behavioural economics helps pave the way here – it gives us an understanding of how our brains work: and this is a consistent set of findings that apply globally. Do a campaign guide (with a big campaign flow diagram – it seriously helps). B2B campaign + Global = tricky (but rewarding…). In short, quite a big beast.
  • MARKETING ACTION  |  FRIDAY, APRIL 10, 2015
    [Help] Productivity Tips: 9 Tools to Tame Your Inbox
    Let’s look at some strategies to help you tame your inbox and take back your day — and your life. For most of us, even a few free hours would help. 1. This can be helpful for email subscriptions you can’t yet unsubscribe from, but that you don’t want clogging up your inbox. And that’s just for work. How many emails?
  • HUBSPOT  |  FRIDAY, OCTOBER 19, 2012
    [Help] The Business Blogger's Ultimate Guide to Mastering Lead Generation
    The beauty of end-of-post CTA buttons is that they help you leverage the reader's interest in that very topic -- or a related one. Anchor text links to landing pages can be a great way to sprinkle a little lead gen fairy dust into the actual copy of your blog post -- and at the same time, help you to optimize your landing pages for search!
  • HUBSPOT  |  THURSDAY, JULY 30, 2015
    [Help] How to Write an Author Bio That Doesn't Suck
    Here’s how Matt Southern created a bio that focuses on him, while also focusing on the reader: By explaining that he is in a position to help businesses, his bio serves as a nod to his readership. Peep Laja of ConversionXL does this really well: Notice that final line: “Peep can help your company grow via his conversion optimization agency.”.
  • B2BBLOGGERS  |  FRIDAY, JULY 23, 2010
    [Help] Recipes For Great B2B Videos [#B2Bchat Recap]
    How can we help you Make Good Media? B2BChat] About Contact Us Advertising Info Privacy Policy Terms Of Service Submit Your Blog Write For Us Badges Newsletter Sign Up RSS Feed © Make Good Media | we help you, make good mediaThe topic was about creating great (if not yet viral) videos for B2B. Here are some highlights. Slick corp.
  • VISIONEDGE  |  TUESDAY, APRIL 29, 2014
    [Help] Four Models Every Marketer Should Master
    Mathematical models help us describe and explain a “system,” such as a market segment or ecosystem. We know–models can be intimidating. But as the need to add analytics and science to our work continues to increase, models have become one of the primary vehicles every marketer needs to know how to develop and leverage.
  • HUBSPOT  |  MONDAY, JANUARY 30, 2012
    [Help] The Rockstar You Need to Hire to Manage Your Blog
    So we thought it would be helpful to share the qualities to look for when hiring a blogger for your company -- whether freelance, part time, contract, or full time. Your blogger must excel at explaining complex concepts through short form content, and be clear and concise so your audience finds the content helpful. Writing Ability.
  • B2BBLOGGERS  |  FRIDAY, JULY 2, 2010
    [Help] Is It Time To Stop With The Social Networking “Addiction” label.
    You helped me see the error of my ways. Wouldn’t it be better to focus on the greater impact the social web is having on our society – like bringing us closer together, improving our economy, helping us quickly respond in times of crisis , and bettering our position in the global marketplace. How can we help you Make Good Media?
  • HUBSPOT  |  MONDAY, SEPTEMBER 8, 2014
    [Help] What to Do When You Get Dinged by a Google Algorithm Update
    But if Google is being secretive, you can usually find heated debates and conversation on popular search engine sites and forums to help determine why the update was made. Though this won’t completely solve the problem, it helps to detract from some of the traffic, and may encourage linking sites to remove your link from their site.
  • THE ROI GUY  |  WEDNESDAY, MARCH 23, 2011
    [Help] Alinean recognized by BtoB Magazine’s as one of Top Agencies for 2011
    We added key new solutions, such as interactive white papers, and added several new key team members to help us deliver even more value-based sales enablement and demand-gen solutions and services to our blue-chip client roster. At Alinean, we were very pleased to be recognized by BtoB Magazine as one of the Top Agencies for 2011.
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 17, 2012
    [Help] Week in Review: February 17
    Ardath Albee offers a terrific checklist to help marketers make sure their content is hitting the mark. Perhaps you're gearing up to celebrate President's Day. Or you're anticipating school vacation next week. Either way, it's hard to believe we're more than halfway through February! "
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 14, 2011
    [Help] Week in Review - Oct 14th
    Lee Odden offers up a questionnaire that will help companies figure out their state of social media marketing readiness -- and plan accordingly Another week - another batch of must-read blog posts from our friends and colleagues around the web. With all this great content to read, it's a wonder we get any work done at all! Please.
  • SNAPAPP  |  FRIDAY, MARCH 13, 2015
    [Help] Why You Should Be Embedding Buyer Personas In Everything You Do
    Focusing on the customer at every level and in every department will help you not only resonate better with your audience, but can also keep everyone on the same page. Helping to overcome silo barriers and create the focus where it should be – on helping buyers and customers fulfill their goals.”. Finally, keep a long view.
  • THE FORWARD OBSERVER  |  TUESDAY, FEBRUARY 10, 2015
    [Help] The Best Marketing Podcasts for Marketers Who Want To Be CEO
    Listening to these marketing podcasts will help. Do you want to keep up with the smartest thinking in the quickly-changing field of marketing? In a recent Forbes article " Are Today''s Marketers Tomorrow''s CEOs? ," Kimberly A. However, nearly every CMO these days has had to learn the new rules of modern marketing on the the job. For now.
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