Page 108 of 239 Previous | Next 
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 9, 2010
    [Help] B2B Social Media Monitoring and Crisis Communication
    If you don’t have a crisis communication plan in place, social media monitoring can help you establish an online baseline for sentiment, understand potential threats and set up a real-time dashboard for appropriate responses. What are some ways that social media monitoring can help your crisis communication plan?
  • ONPATH  |  FRIDAY, JANUARY 21, 2011
    [Help] The Importance of CRM Integration in Marketing Automation
    However, the end goal remains the same: they want to access any piece of data that is going to help them communicate and sell better. In order to help you do this, we offer 10 questions you should ask when evaluating a marketing automation platform: Do you offer pre-built connectors to the [insert your CRM system] CRM system?
  • FUNNEL FOCUS  |  TUESDAY, APRIL 20, 2010
    [Help] Demand Generation Unifies Sales and Marketing
    With a majority of B2B demand generation taking place online, marketing automation technology is the platform that helps companies gain the visibility into purchaser behavior that’s lacking from the move away from face-to-face sales interactions. That’s a lot to digest, so let’s break it down.
  • B2B MARKETING TRACTION  |  THURSDAY, DECEMBER 13, 2012
    [Help] 6 New Ideas for Your 2013 Marketing Plan
    If you need help planning your marketing, contact New Incite today. What tactics will get you the best results in 2013? Here are six new marketing ideas for increased success in the coming year. When you write your marketing plan for next year, keep in mind that much has changed. What are you doing? How do you do it? Why is it important?
  • THE POINT  |  THURSDAY, SEPTEMBER 12, 2013
    [Help] 29 Tips to Improve B2B Email Campaign Performance
    Sell the value of the offer by highlighting a relevant statistic or quote that can help tease the content and show value or added credibility. 'Email results not what they should be? Try these techniques to improve the performance of your next campaign: 1. That link should sum up your offer, call to action, and a key benefit. Learn how …”).
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 17, 2014
    [Help] [Infographic] The 3 Rs of Content Marketing
    We created an infographic to help you remember and practice the 3 Rs of content marketing, check it out: View the infographic in a new window here. 'Author: Ellen Gomes Every content marketer knows about the investment it takes to create awesome content. One way to fix this is to rewrite your content.
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2012
    [Help] 9 Ways B2Bs Can Excel With Location-Based Social Media
    However, there are a number of opportunities for these type of companies to market themselves using location-based apps; its just harder to identify the strategies that'll help draw the same results a B2C company would see using these social channels. You can follow him on Twitter as @Brian_Honigman or @LunaMetrics. Claim Your Business.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 18, 2010
    [Help] What's the point of foursquare, anyway?
    Not that I'd help take out the trash, but I will bring a friend over unannounced. If your business relies on discretion, foursquare isn't going to help you at this point. Image via CrunchBase. by Eva Lyford. Occasionally, I am asked what the point of foursquare is. OK, more than occasionally—a lot. That's an easy question for me.
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2011
    [Help] Discover Which Influencers Are Tweeting Your Content [Free Tool]
    So what makes this such a helpful marketing tool? Potential reach is another helpful metric provided by WhoReTweetedMe.com. It helps you identify your content's biggest evangelists and build relationships with them. Looking for an easy way to identify some of your content's biggest evangelists? How the Tool Works: An Example.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2011
    [Help] 5 Awesome Examples of Engaging Social Media Campaigns
    Orange hosted the voiceovers on its blog , which helped generate more traffic to their site. If your fans and followers are engaging with your campaign, that’s great, but make sure you give them a reason to be there that will help move the needle for your company as well. So you want more Twitter followers, eh?
  • LEADER NETWORKS  |  TUESDAY, NOVEMBER 24, 2009
    [Help] R-E-S-P-E-C-T: Telling Online Marketers What It Means To Professional Networks
    This list of activity drivers can help guide any organization's efforts when developing social media programs that will be used by decision-makers. We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. Not to mention offering a little R-E-S-P-E-C-T.
  • LEADER NETWORKS  |  MONDAY, DECEMBER 13, 2010
    [Help] Keeping Trust: Hard to Gain, Easy to Lose
    My quick response may have helped remedy the situation. The American Medical Association (AMA) released long-awaited guidelines for physicians using social media just last month to help them understand the impact of social media use upon patient privacy. Instead, this attack cut to the very essence of my professionalism.
  • HUBSPOT  |  MONDAY, JANUARY 2, 2012
    [Help] 10 Amazing Blogs About Blogging to Start Reading NOW
    There are certainly more than 10 rockin' blogging blogs (that's a mouthful) out there, but we thought it was important to curate a manageable mix of sites for you to reference; some that you might have heard of, and some that are hopefully new gems to incorporate into your daily reading regime and help you kick some blogging butt.
  • LEADERSHIP  |  WEDNESDAY, NOVEMBER 6, 2013
    [Help] Interesting Infographic: 5 Steps For Creating Brand New Content
    Knowing this will help you understand the messages you need to convey in the campaign. for a minute, where you intend for content to go viral; a “hook” that will help spread content into the masses would be individuality. 'As you know, it’s necessary to create compelling content for your B2B marketing campaigns. Identify the client.
  • HUBSPOT  |  MONDAY, SEPTEMBER 23, 2013
    [Help] Why Apple Fans Love to Wait in Lines (Hint: It's Not About the New iPhone)
    Have you ever had to take an Apple product in for a repair, or for help? 'Every year it happens: Apple introduces a new iPhone, and, like salmon returning to the river, throngs of faithful fans start forming lines outside Apple stores. But why do Apple people love to line up? Totally Irrational. They’re waiting for smartphones.
  • WRITTENT  |  THURSDAY, SEPTEMBER 11, 2014
    [Help] 9 Magnetic Headline Formulas to Grow CTR
    These tips and tricks will help you write more enticing headlines that increase your CTR. Readers love to learn, and a headline that promises to help them polish a skill or learn something new is pretty enticing. It is an especially helpful instrument within the world of headline formation. Tell Them How To. How To __.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 23, 2011
    [Help] Why I am No Longer a LinkedIn LION
    still believe in accepting LinkedIn invites from real people in the hopes that through the virtual connection we can somehow help each other out in the future. Want to buy Facebook fans? Why not buy some Twitter followers to boot? There are companies that you can actually pay money to to achieve this. Crazy, right? Thank you!
  • SALES INTELLIGENCE VIEW  |  TUESDAY, DECEMBER 27, 2011
    [Help] How are successful salespeople leveraging social media for selling? – Creating Value
    To be the one who is providing the most helpful information, the best references, and what is going on in that industry/market. This is the final post in a study we created along with Focus.com to discuss the best practices to leverage social media for sales teams. Miles Austin. Marge Bieler. Dave Brock. Barbara Giamanco. Matt Heinz. Austin).
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 9, 2012
    [Help] 4 Pervasive Myths About Brand Journalism
    Over time, this can help enhance your brand’s credibility as a legitimate source for information. by Jesse Noyes | Tweet this Some deem it a revolutionary movement in business. Others call it marketing under another name. So what is brand journalism? Often bandied about brand journalism has garnered a lot of attention , but not much clarity.
  • VIEWPOINT  |  TUESDAY, OCTOBER 29, 2013
    [Help] PowerViews with Kyle Porter: How Can You Sell If You’re Always On?
    So.how do they help people generate a higher response from clients and customers than many other companies? 'I’m a follower of SalesLoft, where Kyle Porter and his team consistently produce a phenomenal list of targeted leads. Has one of your prospects changed jobs? More than 9,000 professionals are using SalesLoft today. Don’t Always Be On.
  • FATHOM  |  WEDNESDAY, NOVEMBER 20, 2013
    [Help] Marketing Automation 101 for Manufacturers
    Marketing automation can also help shorten the sales cycle by giving you the ability to quickly respond to your customers and potential customers. 'Is your manufacturing company using marketing automation? Why not? When used properly, nurturing your leads can strengthen your relationship with prospects. Lead Scoring. Hot Lead Alerts.
  • FATHOM  |  MONDAY, APRIL 15, 2013
    [Help] Offline Data Targeting “Partner Categories” Now Available on Facebook
    Using the data of offline activity from these third parties can only help make ads that much more relevant to your audiences. 'Last week Facebook announced a new form of targeting options called “partner categories.” The example below is from the Acxiom data category defining “high-end retail buyers.”.
  • HUBSPOT  |  MONDAY, SEPTEMBER 9, 2013
    [Help] How to Build a Perfect B2B Product Page
    That''s a tall order for any one page to address, but here are a collection of components that will help you get there. Help Scout will help you delight customers in less time. Product videos and testimonials can both be helpful for this purpose. B2B purchase decisions, on the other hand, tend to take a bit longer.
  • FOLLOW THE LEAD  |  WEDNESDAY, JULY 3, 2013
    [Help] Getting insight through buyer personas
    That’s why more marketers are turning to the practice of creating buyer personas, an exercise that can help instruct who to target and with what message. The article offers some practical advice from Revella that can help you avoid that situation. 'Matching your product or service with the right clients can be tricky. Marketing
  • HUBSPOT  |  TUESDAY, SEPTEMBER 24, 2013
    [Help] Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data
    We also can''t help but think that, because Google is encrypting search activity for everything but ad clicks, this is a move to get more people using Google AdWords. We love having access to as much data as possible, and we love using that data to help create better experiences for our visitors, prospects, and customers. Why, Google.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 24, 2013
    [Help] Use LinkedIn’s New Channels to Grow Your Business
    'Social media’s most professional network is rolling out a new feature that could help your business grow. LinkedIn For example, Mitt Romney is listed as an influencer, but he’s probably not going to help you with your business. Once you follow a channel, it shows up on your home feed. What’s the benefit, you ask? Tip #3: Get involved.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 7, 2013
    [Help] 5 Tips to Inject Humor into Your Social Media Mix
    Perusing the main page of YouTube, as well as the “Popular” category can be a huge help in getting your humor train started. We’re a marketing company and we help small businesses market their products and services. 'LOL, ROFL, HAHA. The level of engagement that humor can bring you is incredible. Humor. Learn from Memes.”
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 15, 2013
    [Help] 4 Tactical Takeaways from Case Studies Presented at SiriusDecisions Summit 2013
    He currently runs B2B Fusion , a vendor neutral business helping business-to-business sales and marketing leaders accelerate revenue growth by connecting marketing investment to new revenue opportunities. More than 1,500 attendees wrapped up another exciting time at the SiriusDecisions Summit 2013  last week in San Diego!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 27, 2011
    [Help] How Social Media Turned a Brand Into a Revolution
    And I can’t help but wonder in a very public way, was I wrong? As protesters in Cairo’s Tahrir Square faced off against government forces, they were prepared with this Facebook lesson from supporters in Tunisia: “Advice to the youth of Egypt: Put vinegar or onion under your scarf for tear gas.”. Was I wrong? Yes, I was. 
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 20, 2013
    [Help] How to Design a Site Structure Visitors AND Search Engines Love
    Knowing what content you need helps define "sections," or "groupings" of content through which, ultimately, you'll build subsections and subpages of your website. To help you plan and visualize the sections and subpages of your site, I recommend drawing out the structure. The Marketer's Guide to Excellent Site Structure. really isn’t.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 11, 2011
    [Help] 5 Tips For Sponsoring Virtual Events
    These numbers help determine the overall return on your investment and should help drive you virtual event strategy. by Jesse Noyes | Tweet this. Like the paperless office or the Segway, the advent of virtual events came with predictions that the physical trade show would go the way of the dodo bird. But reality is often less dire.
  • WRITTENT  |  WEDNESDAY, JULY 24, 2013
    [Help] Link Building Strategy: How to Get First Links for Your New Blog
    When you focus on people instead of links, a few things happen – your content gets better, you earn a good reputation, and you actually help people. Because it helps their audience and makes them seem more reputable and valuable. Events are also excellent ways to build your authority , which can help you earn even more links.
  • BUYEROLOGY  |  FRIDAY, FEBRUARY 11, 2011
    [Help] The Future of Blogging
    If you are thinking of blogging or attempting to figure out how blogging may fit into your world, there are helpful hints in this white paper.  Tony Karrer and Tom Pick of B2B Marketing Zone have released a free white paper entitled B2B   Blogging Trends in 2011.    A nice effort from Tony Karrer and Tom Pick!
  • E-QUIP  |  TUESDAY, JUNE 25, 2013
    [Help] Don't Overlook the Consequences of Client Problems
    So one of the keys to differentiating your services and increasing your profits is doing an effective job helping clients diagnose their problems. But over the long run, uncovering and addressing the consequences of client problems will add value to what you do and help you combat the commoditization trend. One did.
  • EARNEST ABOUT B2B  |  FRIDAY, JUNE 4, 2010
    [Help] Unloved and overlooked: Getting your customer marketing back on track
    well-managed and executed marketing communications programme can play a key role in helping to maintain loyalty and retention: 1. Sharing your expertise and insights to help customers more effectively meet their business needs – positioning you as a trusted and strategic partner.  . But let’s clear something up. What, really?
  • ACHIEVE MARKET LEADERSHIP  |  FRIDAY, MAY 6, 2011
    [Help] Your Cloud Solution Won’t Sell Here
    I get a lot of feedback from our field and partners on what’s working and what’s not working, and yet, it’s more confusing than helpful. They can educate both users and developers, and help build a strong partner ecosystem. We discussed some problems he is having gaining widespread acceptance of his solution. Vive la différence.
  • EB2BLEADS  |  MONDAY, SEPTEMBER 5, 2011
    [Help] What Do Inbound Marketing Agencies Do ?
    Inbound marketing agencies help companies get found and maximise their return from digital marketing. Helping You Allocate Budgets. Traditional outbound marketing agencies have relied on broadcasting message to individuals or companies that represent a certain target profile or market segment using mainstream media. Project Managing.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, DECEMBER 12, 2012
    [Help] 5 Steps the Internet Buyer Goes Through
    Once prospects realize that something needs to change, they’ll start looking for products, services or methodologies that can help them meet goals. In this stage, you can help the prospect narrow down solutions and put yours in the forefront. Identifying the Problem (or the Opportunity). Perhaps your phone call is the trigger event.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 26, 2014
    [Help] Are You There, Journalists? It's Me, PR
    Here are a few ideas for how journalists can help and support their PR counterparts. I’m going to start with the bare-boned explanation: We help increase your audience. want to help with this, and as a communications professional, I have a lot of tools to do so. 'This post originally appeared on The Agency Post. promise!
  • HUBSPOT  |  WEDNESDAY, JANUARY 1, 2014
    [Help] Do You REALLY Need to Host a Webinar?
    You Know Human Explanation Will Help. Either way, word-of-mouth marketing can help your business grow. You Don''t Have Help From Others. To put it bluntly, if you don''t have another person assisting you, a webinar is a daunting task, so without others around to help out, you''re better off skipping this content type.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 4, 2013
    [Help] Wearable content: The X-factor that makes a social media plan soar
    The post Wearable content: The X-factor that makes a social media plan soar appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post Wearable content: The X-factor that makes a social media plan soar appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Probably not. Wearable content.
  • HUBSPOT  |  TUESDAY, JANUARY 1, 2013
    [Help] HubSpot's 10 Hottest Marketing Blog Posts of 2012
    To help you create the most amazing landing pages, we gathered the 11 best -- yet simplest -- landing page tips in this article. Using stock photography can help marketers articulate information by adding visual elements. Every now and then, it helps to get a little inspiration. 2012 was an amazing year in marketing. Or both.
  • ENGAGE  |  THURSDAY, MAY 15, 2014
    [Help] “Read Two Blog Posts and Call Me in The Morning”
    When a major study comes out or there’s some new health controversy that has everyone buzzing, I look to doctor blogs to help me sort through all the details and get the complete story. Doctor blogs help to do just that. They help consumers decipher health messages. They help establish doctors as thought leaders.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 1, 2014
    [Help] A Small Biz Guide to Digital Marketing Acronyms
    If you’ve ever heard or read an acronym and secretly wondered what it meant, you’re not alone: “I think you should update your CTA so your CTR increases, which will positively impact SEM, specifically PPC, which will give you a better ROI, plus help out your SEO as you market to both B2B and B2C markets.” or Bing.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 13, 2014
    [Help] Putting it to the Test: Never “Redesign” Your Website Again
    If your website’s main mission is to sell something or help sell something – that is, to ultimately produce revenue – I’m going to show you how to guarantee your website redesign leads directly to an increase in revenue. 'Author: Chris Goward Are you planning to redesign your company’s website? The secret? Take Amazon as an example. Testing
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, AUGUST 29, 2013
    [Help] The Fastest Way to Learn How To Sell
    Doing this helps them find gaps in their own learning too. 'Here''s a simple, but highly effective sales strategy with a big payback for you. The first time I ever did it was very early in my career. Aargh! wasn''t ready for that. didn’t know much about the other vendors, but I knew we needed to win. studied how they stacked up against us.
  • ENGAGE  |  FRIDAY, FEBRUARY 1, 2013
    [Help] 20 Brands That Prove Why You Have No Excuse Not to be on Pinterest
    Companies that offer financial advice and/or insurance – as necessary and helpful as they are – don’t typically incite thoughts of colorful, pin-able things. and Just A Day at the Office boards help to humanize the brand. So your brand doesn’t sell diamonds and dresses, doesn’t plan weddings, and is the furthest thing from cutesy.
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 21, 2012
    [Help] Nominate Your Favorite Technology Twitterer(s) for the 2012 #Nifty50 Awards
    2) Help foster connections between those who are recognized and others who would mutually benefit from being followed on Twitter. The posts were a huge hit on Twitter, with the #Nifty50 hashtag reaching nearly 70,000 people through more than 140,000 tweets and retweets, according to TweetReach. to 50 disadvantaged kids in all 50 states. 
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 25, 2014
    [Help] 4 Things You Can Learn From Non-Profit Social Media Success
    But, if I’m browsing on Facebook and see that a friend is asking for help to raise money for a cause or participating in an activity that benefits a non-profit, I am much more invested and likely to donate. What can brand marketers learn from non-profits about effectively using social media ? Let’s take a look. 2) Empower Your Fan Base.
  • MARKETING ACTION  |  TUESDAY, JANUARY 21, 2014
    [Help] Online Personal Privacy Update
    Yes, these credit monitoring tools help you – after the fact – but you also need to help yourself, before the damage occurs. 'Would you walk naked down the road? Trust, consent, and transparency are the building blocks of the digital economy. Blah, blah, blah…we have heard this all before. StaySafeOnline.org. link]. Do it NOW. license.
  • E-LIGN  |  THURSDAY, MARCH 20, 2014
    [Help] The 2014 Digital Marketing Ecosystem
    For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. The CRM is missing essential data that could help close sales. Basic questions.:
  • HUBSPOT  |  THURSDAY, AUGUST 8, 2013
    [Help] Tweet This, Not That: Simple Swaps That'll Make Your Twitter Posts More Appealing
    It’s also worth mentioning that a manual retweet might have helped Pepperidge Farm support and promote this inspired moment better than the automatic RT.). In fact, Dan Zarrella found the only phrase that sparks more social interaction than “please retweet” or “please RT” is “ please help.” 'By now, most marketers know the drill.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 15, 2010
    [Help] 4 SEO Tips for Multi-Lingual Websites
    It will also help to put each language specific site in the appropriate web directories. Make Sure You Have Geo-Targeted Content. If your company has a different product offering or prices listed in a different currency, make sure search engines know this. Location is incredibly important to search engines in terms of relevance.
  • VERTICAL RESPONSE  |  MONDAY, JULY 7, 2014
    [Help] Top 4 Reasons People Unsubscribe from Your Emails & How to Keep Them
    With the help of marketer Randy Aimone from Leading Results , we’ll count down the top four reasons why recipients unsubscribe your email, David Letterman style; saving the most popular reason for last. 'Wonder why people unsubscribe from your email list? You’re not alone. First, let’s talk stats. percent. It happens.
  • MARKETING ACTION  |  TUESDAY, APRIL 29, 2014
    [Help] Is Marketing Automation Worth the Investment?
    Marketing automation helps you do both. This gives guidance on where to put those precious dollars, and helps your marketing team focus on fine-tuning repeatable processes so you can scale the campaigns that work best. 'Researchers keep saying that marketing automation is growing really, really fast. What’s all the hubbub, Bub?
  • HUBSPOT  |  TUESDAY, JUNE 3, 2014
    [Help] 8 Types of CTAs You Should Absolutely Try on Your Blog
    'On this blog, we talk a lot about calls-to-action (CTAs) and how they help us in marketing. Which CTAs will help get them to take the next step in their buying journey? This is another way to help your blog post readers convert on your blog posts that''s not as intrusive as a "stop-everything-and-click-here-pop-up-CTA."
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 5, 2014
    [Help] How to Cross-Promote Your Email Content [Guide]
    To help business owners tackle the logistics of cross-promotions, we’ve created this handy guide to walk you through the process. By using multiple sources to share your message, you help increase the odds of customers hearing about it, says Steven Mintz, a marketing consultant with CLM Prescriptives. What can you cross-promote?
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2011
    [Help] 12 New Year's Marketing Resolutions You Can Actually Keep
    Here are 12 New Year's resolutions that will help you to really amp up your marketing. successfully optimized search campaign can help your business generate more leads and get found by potential customers. In other words, CTAs point traffic to your offers and help you generate leads. How will your business keep up?
  • HUBSPOT  |  THURSDAY, OCTOBER 3, 2013
    [Help] One Simple CAN-SPAM Addition That Could Transform Your Email Marketing
    Yes, including this sentence in your email footer isn''t a requirement of CAN-SPAM, but it can help establish trust with your subscribers and maybe even increase email engagement. So step up your game to include this information in emails and it''ll help delight your subscribers more and more. What do you think? Why or why not?
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 17, 2011
    [Help] MarketingProfs 10 Imperatives To Chart A New Course In B2B Marketing
    For those of you who followed my live-tweeting during Marketing Profs B2B Marketing Forum , I hope it was helpful. But the good folks who ran the show gave us “10 Imperatives To Chart A New Course In B2B Marketing&# to help me get through this recap blog post before I collapse. met the best people in the business.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 17, 2010
    [Help] 4 Unique Ways to Get Traffic to Your Blog from LinkedIn Answers
    Then reply to that question within LinkedIn Answers with a summary of your answer, and let the user know that you’ve created a detailed and helpful post to answer their question. Let me know if you find it helpful, or if you have any more questions!” It’s pretty awesome. Here’s what you can do: 1.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Help] Hey Technology Sellers: Here's something just for you!
    Helping buyers see the connection between your technology and their growth — revenue, margins, cash flow — must anchor your every strategy. To link your value to customer growth, it helps to understand your customer’s growth plans. If that's you, you'll definitely want to download it and read the whole thing.   3.
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Help] Twitter Launches Photo Tagging (Get Ready)
    They have detailed help documentation , as well, to walk you through the process. 'Good/horrifying news: Soon, you''ll be able to tag photos of people on Twitter. They''re also allowing you to add up to four photos per tweet and tag 10 people per photo, so you could conceivably embarrass 40 people in just 140 characters. And they''re right.
  • THE ROI GUY  |  FRIDAY, OCTOBER 5, 2012
    [Help] Empower Your Mobile Sales Teams with New Value Selling App
    Buyers want help with reducing the complexity and length of purchase decisions, relying on sales professionals to help accelerate the decision process. Enabling sales to evolve from product to value selling has been a challenge,” says Randy Perry. webcast will also be conducted on October 30th for those unable to make the local events.
  • THE NEW STRATEGIST  |  SUNDAY, MAY 29, 2011
    [Help] 3 Lessons About Social Media Marketing Learned From Transformers
    deeper look at Social Media reveals that there are mountains of helpful information being shared all the time on Twitter, and Facebook is proving to be one of the most powerful relationship-building tools businesses have ever seen. Social Media is awesome. Transformers are awesome. Coincidence? ll let you decide. Here we go…. at first.
  • THE ROI GUY  |  FRIDAY, OCTOBER 22, 2010
    [Help] Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.
    Finding ways to help buyers Fight Frugalnomics is essential to attracting attention and engaging frugal buyers. Buyers clearly want a solution that represents a high value, and will help drive bottom-line impact to the business – helping to drive revenue, reduce costs, streamline business processes or improve productivity.
  • WEBMARKETCENTRAL  |  FRIDAY, FEBRUARY 15, 2008
    [Help] The Four P's of Effective Business Blogging
    Personality: the best blogs have a personality all their own: factual, thoughtful, helpful, smart, amusing or something else. Passion: to maintain the discipline necessary to be persistent in blog posting, it helps to pick a subject one is passionate about. At that point I started creating my presentation, thinking I was done.
  • WEBMARKETCENTRAL  |  MONDAY, MAY 12, 2008
    [Help] SEO - Why a Small Business Needs a Blog
    However, a blog can be a valuable tool in helping smaller, newer players improve their rank and generate search traffic. For example, it could help the marketing events calendar on WebMarketCentral to appear somewhat more prominently in the search engines by linking the phrase "marketing events calendar" to it here. del.icio.us
  • WEBMARKETCENTRAL  |  THURSDAY, MAY 29, 2008
    [Help] Catch Some Buzz from Alltop
    Alltop displays the five most recent feeds for each source site; mousing over a headline pops up a small preview window of the content to help you decide if you want to click through and read the whole story. The human-powered aggregation model is somewhat similar to what TopNet Pix , started by Jeff Rusinow , has put together.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 17, 2014
    [Help] How Gamification, Social Sharing, and Unicorns Balancing 34,404,336 Dinner Plates = Winning Emails
    They build products that “help transform people’s lives.” The badge emails are meant to congratulate me and help me easily share my results – note the one-click “Tweet” and “Like” buttons – with my social networks. 'Author: DJ Waldow “In 2013, you traveled 543 miles. That’s more than the length of the Serengeti. But wait!
  • SYNECORE  |  WEDNESDAY, APRIL 17, 2013
    [Help] The Danger of Assuming Context in Responsive Web Design
    Yes, it’s hard to design for small screens, but if you think about those designs first, then it will help you ensure that every single element of content you put on that site is worthy of being there. 'Mobile-first responsive web design means much more than just considering layouts, imagery, and media queries. Right? Ta da!
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 23, 2012
    [Help] I’m 25 And I’m Offended!
    Just a couple weeks ago I posted a call to action to help a company reach their 1,000 th Facebook like and within minutes they were well over 1,000. As I scroll through the hundreds of responses that this article garnered I notice how offended my fellow mid-20s peers are. must admit that I felt slightly insulted myself.
  • GREAT B2B MARKETING  |  FRIDAY, MARCH 23, 2012
    [Help] Pull Marketing – a Valuable Strategy to Stay in Touch with Prospects
    In other words, your primary objective should be perceived as helping your prospects, not selling them something. Timing is an extremely important element in B2B marketing and sales.  The degree of prospect receptivity can range from zero percent (there is no chance I will buy your product) to 100 percent (where do I sign?). 
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 29, 2011
    [Help] Prospects DO Judge Your White Paper by its Cover
    About the author: Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. I’ve written quite a bit about white papers in my blog posts because they are one of the key content assets I develop for my clients. Why Design Matters in Content Marketing
  • GREAT B2B MARKETING  |  MONDAY, AUGUST 15, 2011
    [Help] How Marketing Can Double the Effectiveness of Your Sales Force
    If you do this right yourself, or get a partner like Fusion Marketing Partners to help, you will get substantially better results from your new integrated marketing and sales machine, than you did in a heavily sales-oriented environment. Here are a few examples: Step 1:  Tighten the message.  Step 2:  Generate a bunch of leads.
  • GREAT B2B MARKETING  |  MONDAY, APRIL 18, 2011
    [Help] Steps in the B2B Marketing and Sales Process – by Christopher Ryan
    In a typical business-to-business scenario, responses you generate and people you have contact with will flow through the marketing system and at different times during the end-to-end process will fall into the following categories:          . You collect these names for remarketing purposes because they match the prospect criteria.
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 25, 2010
    [Help] What Mockingjay can teach us about blogging
    Single posts, single points of interest are helpful but do they really draw in your audience? It's a terrific, inventive, well written series. And it's also part of a clever, marketing strategy. Series have long held their own in young adult books – there's been The Hardy Boys, Nancy Drew, and even Little House on the Prairie.
  • SYNECORE  |  MONDAY, OCTOBER 20, 2014
    [Help] Align Your Brand Messaging, Start From the Ground Up
    The right voice will show your personality, elicit an emotional response from your customers, differentiate you from competitors, and help to attract the right audience for your brand. There are still far too many organizations conveying inconsistent messaging in their online presence. This is an issue that necessitates attention. Essence.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 4, 2014
    [Help] #ProspectingChat: Sales Training with Josiane Feigon!
    You may find that the Inside Sales Manager''s Guide to Sales Team Training will help you with some of these questions. 'Today, we will be hosting this month''s #ProspectingChat on AG Saleswork''s Twitter account. We will welcome best-selling author Josiane Feigon as a special guest to discuss sales training tips. Here are today’s questions.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, APRIL 14, 2014
    [Help] The End Game: How to Create Opportunities Early In Inside Sales
    For more help on drafting effective mass emails, see our Email Strategy Guide. 'With a family background in sales, it’s no wonder I love competition, organization, and numbers. like that every month your slate is wiped clean and you have another 30 days to crush your numbers. Everyone has their own strategy to get through a month.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JANUARY 17, 2014
    [Help] Sales Prospecting Perspectives Weekly Recap - Week of January 17, 2014
    This week, we''ve compiled articles to help you increase the value of your business and inside sales team. 'Good afternoon, Sales Prospecting Perspectives readers. How was your week? Were you able to build your pipeline for 2014? Were you able to prioritize your marketing initiatives for the first and second quarter? Inbound or outbound.
  • GREAT B2B MARKETING  |  MONDAY, DECEMBER 30, 2013
    [Help] Marketing Resolutions for 2014
    And don’t worry about whether or how your outreach is reciprocated – the fact that you reached out is what is most helpful. 'Someone sent me a list of “unusual New Year’s resolutions” and I found two to be particularly interesting: I will not bore my boss with the same old excuses for taking leave. will think of some more excuses.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 7, 2013
    [Help] The “Instagram Act” and How to Protect Your Photos Online
    This will help copyright owners to detect infringing uses, so they can assert their rights against the infringing par. 'By Kerry Gorgone {grow} Contributing Columnist. The controversial Enterprise and Regulatory Reform Act , which just received royal assent in the U.K., The U.K. Copyright Office or the PLUS Registry in the U.K. 37 CFR 202.3(b)(10)
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 30, 2011
    [Help] QR Codes Have the Beer Can Problem
    Now suppose such a helpful poster existed … you would still have the problem of a language barrier, right? The There continues to be a steady buzz about QR codes, those bar code-looking thingys that can be scanned by a smart phone to link you to added content, a website or perhaps even a coupon at the point of purchase. No instructions.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 13, 2011
    [Help] 10 Tweetable Lessons in Marketing Analytics and ROI
    Helping me lead these discussions is Jim Lenskold, president of the Lenskold Group and someone I’ve long admired as a thought leader in the space. by Jon Miller Recently, I’ve been traveling the country, meeting with over 70 marketing executives to discuss best practices in marketing analytics and measuring and improving marketing ROI.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, JULY 3, 2013
    [Help] Harnessing the Power of Introverts in Sales
    ChamberofCommerce.com helps small companies with online growth. 'Today''s post from the Chamber of Commerce features business-growth advice for small companies. Susan Cain compares the societal status of introverts in the workplace to that of women in the early 1960s. This leads to a colossal waste of time and energy.”. Photo Source.
  • HUBSPOT  |  THURSDAY, NOVEMBER 8, 2012
    [Help] Reality Check: How to Tell if Your Marketing Content Is Actually Valuable
    And that doesn't even include the multitude of other variations of the phrase we've used, like "helpful content," "educational content," "remarkable content," or "quality content.". Is our content actually helpful? Or at least avoiding broad, general statements that you don't couple with specific details that help clarify your meaning.
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 28, 2011
    [Help] 4 Things Content Marketers Can Learn from The Onion's Editorial Process
    She's also a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. Several weeks ago I was listening to a This American Life podcast in which their host, Ira Glass, took an inside look one of the editorial meetings at the The Onion. How the process works. Collaborate.
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 28, 2009
    [Help] Got Content? 10 Steps to Repurpose Your Best B2B Assets
    To help the reader know where you're going (and to organize your thoughts), briefly remind readers where you have been at the beginning of the email (providing links to previous content in the series), and tell them what you'll be covering in this issue. Do you have great content that is buried on your blog? Step 1: Select your topic.
  • FATHOM  |  MONDAY, SEPTEMBER 8, 2014
    [Help] Make Shorter, Smoother, Time-Lapse Videos with Instagram Hyperlapse
    This mobile camera app helps turn bumpy, jittery, real-time video into shorter, smoother, sped up video. Using the technique of hyper-lapsing is extremely helpful to show a long process with smooth movement in a short amount of time. 'There is a lot of hype about a recent video app that just hit the app store at the end of August.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 14, 2009
    [Help] Why Thought Leadership Is Your Most Valuable Asset
    This means B2B marketing professionals must help educate prospects in the early stages of the buying cycle; doing this well can help frame their buying process and establish your brand as a trusted advisor that understands their problems and knows how to solve them. What are the qualities that define thought leaders?
  • LEADSLOTH  |  MONDAY, JULY 12, 2010
    [Help] Hubspot Review
    Jep Castelein is the founder of LeadSloth, a firm that helps technology companies find untapped revenue in their marketing databases. UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! Marketing departments at mid-size companies.
  • THE FORWARD OBSERVER  |  TUESDAY, FEBRUARY 26, 2013
    [Help] 5 Easy Pieces to Turn Your Website Into a B2B Marketing Machine
    Having a blog helps you get more traffic from the right visitors for three reasons: Search engines give more favorable ranking to websites with fresher content. Artillery B2B Marketing Blog > The Forward Observer To grow a business today, modern marketing techniques are essential. The keywords play a role here, too.
  • WRITTENT  |  THURSDAY, MAY 15, 2014
    [Help] 9 Ways to Measure Content Marketing Success
    The good news is, there’s nearly as many social media tools to help you measure success as there are ways to approach this. The following email metrics can help you gauge just how well your work is resonating: Email opens. In addition to the KPIs listed above, it should help you: Increase page authority. Website Metrics.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 8, 2014
    [Help] What Facebook’s Crackdown on ‘Overly Promotional’ Page Posts Means for Your Business
    Offer helpful resources like how-to articles or guides that build a relationship with your audience. For more tips, Facebook has published a guide to help businesses utilize its social channel. 'There’s never a dull moment in the social media world. Of course, this adjustment raises a lot of questions. Of course not. Your logo.
  • BIZNOLOGY  |  TUESDAY, JULY 23, 2013
    [Help] Google chooses speed over content from sites
    'People are obsessed with SEO — which is weird. Just a few short years ago, SEO was considered snake oil. This was embarrassingly obvious when I attended Vocus’ Demand Success 2013 conference. Mind you, it was awesome and so worthwhile, but it’s a communications conference and not a tech conference. Needing to wait?
  • HUBSPOT  |  FRIDAY, APRIL 6, 2012
    [Help] 8 Ways to Boost Ecommerce Shopping Cart Conversions
    This is a great secondary call-to-action because it helps move the visitors who aren't ready to buy further along the sales cycle with an offer that's less of a high commitment -- plus they offer a virtual try-on that might save some visitors from abandoning as they wait to try on their glasses at home. billion in annual sales. Yikes.
  • HUBSPOT  |  TUESDAY, APRIL 29, 2014
    [Help] Your Anti-Social CEO Is Hurting Your Brand [New Data]
    Social media helped project their ideas and their products to a community of millions. But it will certainly help your competitors. 'Everyone''s doing it. Tweeting. Following. Friending. It feels like the entire world and their grandmother is on social media. Everyone except for Chief Executives, it seems. Tweet This Stat]. Really?"
  • HUBSPOT  |  SUNDAY, JUNE 9, 2013
    [Help] Twitter Testing a New Look For Threaded Conversations, and Other Marketing Stories of the Week
    Though there are already tools available to easily monitor entire Twitter threads without diving deep on Twitter.com, marketers should be excited about this update because it could help their followers better engage with their brand''s tweets. 'You''re smart. Enjoy! Twitter Testing a New Look for Threaded Conversations, From Mashable. YOUTU.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 18, 2010
    [Help] The Great Content Marketing Experiment
    Thanks for stopping by today and helping John out.  am simply helping out a friend I met through Twitter with an experiment I believe in. Here’s a chance for you to participate in a live social media experiment and receive an interesting piece of free research at the same time. So please, go ahead and do it.  Thanks! Digg this!
<< 1 2 ... 106 107 108 109 110 ... 238 239 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...