FEARLESS COMPETITOR | TUESDAY, MARCH 29, 2011
[Help] Poke the Box – Review of Seth Godin’s new book
Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Do Salespeople want more sales leads? Yes, indeed! paying homage to the late great Dr. Seuss.).
FEARLESS COMPETITOR | TUESDAY, FEBRUARY 22, 2011
[Help] Forrester Confirms Continuing B2B Sales and Marketing Alignment Gap
Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Everyone talks about it. But the fact is: Very few sales and marketing team get along well.
MI6 MARKETING AGENCY | WEDNESDAY, NOVEMBER 24, 2010
[Help] Welcome to Pearsonville!
Mi6 is a B2B (Business to Business) marketing agency and network dedicated to helping companies build their brands and develop commercial relationships. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals. Recently Brian Kibby from Pearson followed Mi6 on Twitter. What I Discovered! Pearsonville's Legend.
SAZBEAN | WEDNESDAY, AUGUST 8, 2012
[Help] Southwest Case Study: Turning Social Media Success into Sales
So what can you take away from Southwest Airlines to help your business? Frequent flyers missed out on a great deal with Southwest Airlines on Friday August 3rd if they didn’t catch the news of their half-off fall flights deal on Twitter, Facebook or Mashable. There are a number of things to learn from Southwest’s example.
B2B MEMES | MONDAY, DECEMBER 5, 2011
[Help] Doubling Down on Print, for Better or Worse
As a lover of bookstores, I’m happy for anything that might help preserve them. A nice specimen. Photo by Robert Burdock/Flickr. Over the weekend, New York Times reporter Julie Bosman described how book publishers have begun putting extra effort into making their print products more physically and esthetically engaging. What Killed Borders?
SAZBEAN | THURSDAY, OCTOBER 13, 2011
[Help] 3 Tips to Use Social Media for Exceptional Customer Service
To help combat instances like mine and leverage your social media presence for exceptional customer service, here are 3 ways to turn your social media accounts into contemporary customer service stations. A few weekends ago, a certain fast food restaurant upset me. Despite my 140-character attempt to address the issue, I received no response.
B2B MEMES | THURSDAY, JUNE 16, 2011
[Help] Do your readers want the truth?
Instead, “to help people understand how things really are,” journalists must find ways to “to accommodate—not deny—these psychological tendencies.” In a compelling but slightly unnerving blog post today , Amy Gahran argues that journalists should accept the fact that people are, in many ways, psychologically wired to resist the truth.
SAZBEAN | MONDAY, APRIL 25, 2011
[Help] What to Expect from Social Media
Understanding your goals will also help you work backwards to reach that goal. The message about social media taking time is starting to get out. I’ve spoken with less people lately that expect miracles from social media, but often people still have fairly large expectations. What Are You Trying to Accomplish I always start at the end.
SAZBEAN | TUESDAY, JUNE 15, 2010
[Help] Making Your Brand Stand for More than Just Your Company
Cree is helping their brand stand for this greener, better lit revolution. One of the nice things about social media is that it provides the opportunity to make your brand more than a logo. As you communicate, listen and converse with people you humanize your brand and add some personality and reputation too. What then? photo by Mr Guep ).
CONNECT THE DOCS | MONDAY, MAY 17, 2010
[Help] Embrace True Nurturing Programs
" Ardath Albee helps her clients create customer-focused eMarketing strategies that generate more sales-ready. Why should you engage prospects consistently across the complete buying cycle? Ardath Albee, B2B Marketing Strategist at Marketing Interactions , says that engaging prospects consistently drives more viable sales opportunities.
CONNECT THE DOCS | THURSDAY, JANUARY 14, 2010
[Help] White Paper Success Summit 2010
White Paper Success Summit 2010 is the only major online event dedicated to helping businesses succeed with white paper marketing. White paper marketing works! based on recent study by Eccolo Media ). How do you leverage the power of white papers in your marketing? What is White Paper Success Summit 2010? and many others!
THE FORWARD OBSERVER | WEDNESDAY, JULY 16, 2014
[Help] Inbound Marketing Takes Time: How Should You Be Using Yours?
Instead, you will still need to reach out to prospects, but with inbound marketing your sales efforts will be better informed and you can be more helpful. There will be instances where it will still be helpful for lead generation. Once underway, here''s what needs to happen. So once you’ve started, what happens next ? Sadly, no.
HUBSPOT | MONDAY, MAY 6, 2013
[Help] Twitter Opens Advertising to All U.S. Users: Here's How it Works
In fact, this is one of the few times the “introduction” phase of any software product has proven to be extremely helpful to me. Not only does Twitter walk you through what you need to do and explain each step, but you''re also able to easily set up your first campaign using Twitter''s helpful tips. Now''s your chance! HubSpot).
THE NEW STRATEGIST | MONDAY, MARCH 16, 2015
[Help] SEO Poison 2.0 – Revenge of the Linkfarmers
’ by less-than-reputable companies who claim to provide lots of backlinks to your site to help increase your rankings. 'It seems like it was a millenia ago that I wrote this article outlining the dangers to your web presence of purchasing sketchy backlinks -> SEO Poison: What you get when you hire a link farmer. Those. People.
HUBSPOT | SATURDAY, JUNE 9, 2012
[Help] Social Media Lead Nurturing Debuts, And Other Marketing Stories of the Week
Without further ado, here are the inbound marketing stories that tickled my fancy this week, and I think will help us all be better inbound marketers. This article from Barry Schwartz helps us bridge the gap between the two with his report on Google's official stance on mobile SEO. Gather round, inbound marketers. have a story for you.
FEARLESS COMPETITOR | SATURDAY, OCTOBER 25, 2014
[Help] Jeff Ogden of Find New Customers is a Notre Dame grad
” On Monday, I will be back as President of Find New Customers , where I help companies like yours improve marketing to deliver more Mr. Right Nows to your salespeople, so they have good prospects to close. 'You can get a four year degree from any school. Only Notre Dame hands out 20 year degrees. I’m divorced.”
TRADESMEN INSIGHTS | TUESDAY, SEPTEMBER 13, 2011
[Help] Manufacturers: How to Succeed in Social Media Using Content Curation
recently read a guest post from Neicole Crepeau on Convince and Convert site that outlines things to help you be successful at content curation. One long-term strategy that folks sometimes overlook is that of leveraging content curation as a way of building followers and “expertise standing in your field. The “go to guy.
HUBSPOT | SUNDAY, JUNE 23, 2013
[Help] Facebook Launches Video on Instagram, And Other Marketing Stories of the Week
To help us all keep track of these lightning-fast changes, we decided to dedicate our weekly Sunday roundup to Facebook. Brands and marketers should try getting creative with photo replies as a way to engage with their fans -- who knows, maybe these photo replies will help their content go viral! all before Thursday''s big press event.
HUBSPOT | TUESDAY, AUGUST 23, 2011
[Help] How to Make the Inc. 500 Fastest Growing Companies List
The reason why folks work on the weekend to build a new feature for our software or stay late at night to help a customer with a problem is not because the company will make more money. The passion behind the team that helps drive the success of the company is around our mission. 500 list and the 33 rd fastest growing company overall.
MARKETING ACTION | MONDAY, JANUARY 27, 2014
[Help] How to Leverage LinkedIn for Lead Generation and Recruitment
The content you share to LinkedIn can help you connect with potential hires and improve your transparency as an employer, which, as Mashable notes in its highly readable guide to LinkedIn etiquette, is something job-seekers care about. 'Though it might lack the flair its younger siblings on social possess (Facebook, Twitter, et al.), license.
MARKETING ACTION | MONDAY, DECEMBER 30, 2013
[Help] 4 Tips for Maximizing Advocacy
Additionally, the right plan helps ensure that your users find success with your company and can ultimately shape your offerings in lasting, meaningful ways. These polls also helped shed light on important aspects of Act-On’s larger platform, and allowed developers to make integral changes, showing just how far the right feedback can travel.
MARKETING ACTION | MONDAY, APRIL 1, 2013
[Help] 7 Ways to Use Facebook to Display Brand Personality
Not only will boring, text-based content fail to help you differentiate from competitors, it’s likely going to damage your engagement. We couldn’t help but love Charmin’s contribution to pre-Oscars buzz, which achieved the perfect balance of humor and brand personality without being offensive: 4. Let your fans finish your posts.
KOMARKETING ASSOCIATES | TUESDAY, FEBRUARY 24, 2015
[Help] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
Per Google guidelines , your Merchant Center account lets you manage your product information, while your AdWords account helps you manage your ads and campaigns (in this case, of your product information). Those tactics in summary: YouTube Integration. Trade Show Appointments. Generate Leads for Exports. Leverage Technical Support.
MODERN B2B MARKETING | SUNDAY, MAY 23, 2010
[Help] 9 Must-Read B2B Social Media Thought Leader Interviews
There’s no limit to the ways B2B social media marketing can help organizations build brands and amplify lead generation efforts. He offers insight on how B2B social media efforts can help build brands, and how those efforts can be measured. Ramos also offers insight on how B2B social media differs from B2C social media. .
LEADER NETWORKS | MONDAY, NOVEMBER 16, 2009
[Help] What Enterprise Can Learn From the FDA Social Media Hearings
Do you have a best practice triage plan or a social media policy to help guide employees' use of social media as a company representative? We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. When is the use of links appropriate? Are you?
VOLACCI | WEDNESDAY, JANUARY 8, 2014
[Help] I Got 99 Problems, But Drupal Crawl Errors Ain't One!
While these modules will help to prevent crawl errors from occurring, they are not a guarantee against crawl errors. The Site Verify module can help with the installation of Google Webmaster Tools. 'Crawl errors are the bane of every digital marketer-- they seemingly pop up over night and their numbers grow exponentially. Conclusion.
B2BBLOGGERS | THURSDAY, OCTOBER 28, 2010
[Help] Is It Time Now For A Chief Marketing Technologist? [#B2BChat]
GROW - PRACTICAL MARKETING SOLUTIONS | SATURDAY, MARCH 23, 2013
[Help] “Dongle incident” proves we live in a world with no room for error
” An unknown number of anonymous cyber punks speaking for the “hivemind” dictated the actions of companies and helped crush personal careers. Perhaps you have heard by now of the “dongle incident.”. Adria Richards of SendGrid attended a tech conference and overheard a private joke between two guys behind her referring to a “big dongle.”
ANNUITAS | THURSDAY, JANUARY 8, 2015
[Help] How to Have a Successful Marketing Automation Implementation
Knowing your Demand Generation Strategy will help you to plan for the road ahead. 'Now that you’ve selected your marketing automation platform (MAP), it is time to implement. What is your Demand Generation Strategy? Think about building a house…you want a solid foundation. The same applies to your implementation. Training and Access.
ANNUITAS | THURSDAY, APRIL 3, 2014
[Help] The Single Most Common Lead Scoring Failure: Not All Content is Created Equal
Marketing is upset because leads are not being handled, and feel that since the lead score is good (and sales help build the criteria) they should be in good shape. 'Most lead scoring models fail — at least initially. It takes a little time to learn the implications of one simple, undeniable fact: not all content is created equal.
VIEWPOINT | TUESDAY, SEPTEMBER 25, 2012
[Help] Are You Planning for Lead Generation for 2013?
Timing: Will your plan deliver a consistent flow of inquiries per month in sufficient numbers to help the salespeople make forecast? James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Of course,” you say. But do you really?
IT'S ALL ABOUT REVENUE | THURSDAY, JANUARY 23, 2014
[Help] 3 Advocate Marketing Takeaways From The Bammie Awards
Sometimes we ask time-consuming things from our Advocates and even though they want to help they might be in the middle of a particularly busy time at work. 'by Heather Foeh | Tweet this One of my very favorite things I enjoy about my role as head of customer culture for Oracle Eloqua’s customers is working on our Markie Awards each year.
HUBSPOT | FRIDAY, JUNE 22, 2012
[Help] The Recipe for Long-Term Social Media Marketing Success
Keeping a schedule like this not only helps keep everyone informed -- it also helps keep people on track to meet their content creation goals if they know your social media success depends on it! On the higher end, nearly 15% spend more than 20 hours each week on social media. 58% reported lead generation was a benefit.
KOMARKETING ASSOCIATES | TUESDAY, MAY 7, 2013
[Help] 3 Ways To Differentiate Your Brand in Search Engine Results
About Rich Snippets: If Google understands the content on your pages, we can create rich snippets —detailed information intended to help users with specific queries. Taking advantage of tips provided this post may be able to help you attract more visitors and increase leads. Optimizing Existing HTML Title Tags. Rich Snippets. Reviews.
B2B MARKETING ONLINE | FRIDAY, JANUARY 7, 2011
[Help] Stop all the metrics. only measure what matters
This is NOT a "less is more" blogette to satisfy some overwhelming urge to stop all the approaches from agencies offering to "help" me with data, metrics, scorecards, etc etc. And neither is it a winge about "analysis paralysis" (well.maybe a bit of both.). the world is a very different place from my first job running campaigns.
THE ROI GUY | TUESDAY, JANUARY 7, 2014
[Help] Top 3: Key Research to Drive Your New Year Success
Here''s a round-up of the top 3 research findings and important advice to help you drive success in the New Year: Sales Revenue Growth for 2014? 'How well prepared are you to meet your 2014 sales and marketing goals? Several analysts published important B2B sales and marketing research in 2013 that could impact your plans. link].
THE ROI GUY | FRIDAY, APRIL 26, 2013
[Help] How can you Best Prevent Stalled Deals?
And what is the fuel that can help power through the stall? Personalized, provocative and insightful content your prospects need to help facilitate the decision making process. To provide the fuel and throttle up to address the stall, dynamic content can be used to help the buyer answer the “Why Change?”, “Why Now?” Why Now?
TOM PISELLO | MONDAY, FEBRUARY 14, 2011
[Help] Social Media ROI a Requirement for 2011
Resources Alinean's Social Media ROI Calculator can help: [link] (Free to use and see results onlune, registration required to download customized report) Source: Marketers Optimistic About Finding Social Media ROI (Mashable, February 09, 2011). Pisello Alinean Social Media ROI
TOM PISELLO | FRIDAY, SEPTEMBER 3, 2010
[Help] Tom Pisello: The ROI Guy: Frugalnomics Forces Changes in Sales.
“Today, buyers are looking for business partners that will help them drive business results or outcomes – rather than bundle their products and services into solutions. As a result, organizations are making much larger investments in sales enablement teams, programs and tools. says Scott Santucci, Forrester analyst.
WEBMARKETCENTRAL | THURSDAY, DECEMBER 10, 2009
[Help] Twin Cities Top 10 Titans in Social Media Announced
It's quite an honor to be named to this list, and it helped me pick up a bunch of cool new local Twitter friends (I still don't like the term "followers," sounds too Kool-Aid-drinking cultish) like Aimee Cheek , Allison Janney , Tara Olson and Morsekode. It's a very interesting list. me ), among others. If you live in the Minneapolis - St.
MARKETING ACTION | MONDAY, MARCH 24, 2014
[Help] 7 Tips for Brand Consistency Across Social Channels
They all require different marketing approaches, but your brand consistency across social channels helps make your company memorable and distinguishes you from your competitors. Here are seven top tips to help you maintain brand consistency across all social media platforms. On the screen, the hero gallops into the frame. license.
HUBSPOT | FRIDAY, MAY 9, 2014
[Help] The 6 Hallmarks of a High-Functioning "SMarketing" Relationship
Here are a few tips that our team has found to be really helpful in keeping communication flowing effectively: Set a monthly meeting that invites both teams to sit together and talk strategy.* It also helps both teams understand how they can improve and effectively reach their goals, both as a team and as separate departments.
FATHOM | TUESDAY, NOVEMBER 5, 2013
[Help] Google Tricks, Not Treats
to help you make the best decision at the campaign level. No help from the Help Center. 'While we were busy stuffing our faces with Halloween candy, it seems Google has played another trick on us. Google has banished more relevant data once again. Here is what you use to see in regards to category exclusions. At end rant).
BIZNOLOGY | MONDAY, JUNE 3, 2013
[Help] Is your website search engine a random web page generator?
The reason I am familiar with this situation is because clients often ask me for help. 'Photo credit: The Shifted Librarian. Harsh question, I know, but the search results for many website search engines appear almost random. They usually start by telling me that their search engine stinks. Now, sometimes it does, but not usually.
HUBSPOT | MONDAY, OCTOBER 1, 2012
[Help] Why Marketers Need to Start Caring About Social Responsibility
So, there, I hope one of these definitions helped explain the concept of CSR :-). While we see it as an expansion of our business and an opportunity to help improve marketing across the globe, the result of our new office is 150 new jobs in Ireland. What's up with that? And sadly, sometimes businesses make poor decisions. Apple.
HUBSPOT | TUESDAY, NOVEMBER 25, 2014
[Help] How to Be Successful on Twitter: 9 Surprising Stats to Know
Twitter''s targeting features could help you better reach your desired audience. 'There are 284 million monthly active users on Twitter and chances are, you''re one of them -- we''re certainly are. Unfortunately, just because all of us are active on Twitter doesn''t mean we''re using it the right way. and what doesn''t. Click to tweet! ).
B2B IDEAS @ WORK | TUESDAY, JULY 12, 2011
[Help] B2B Marketing Research: Getting Started
This not only helps you develop rapport at the beginning, but can also help you ‘speak their language’ and understand where they are coming from when you ask them questions during the interview. Ok, so you’ve done your secondary research and you’ve developed your research proposal – now what? Stay Humble.
THE ROI GUY | WEDNESDAY, SEPTEMBER 21, 2011
[Help] Case Study: Windows Azure TCO Tool
The tool has been used on average in hundreds of key selling situations to help promote Azure migrations. The Windows Azure team needed to prove that its cloud platform made fiscal sense, comparing the TCO savings of its cloud platform to existing on-premise options.
TOM PISELLO | TUESDAY, FEBRUARY 15, 2011
[Help] Estimate the Benefits of Windows 7 Professional
The Windows 7 marketing team created the Windows 7 Professional for Small Business micro-site to help guide decision makers on the process, costs and business case for upgrading to Windows 7. For this campaign, Alinean developed an ROI Calculator to Estimate the Benefits of Windows 7 Professional.
MARKETRI | TUESDAY, MAY 28, 2013
[Help] Generating Leads is a Primary Role of the Savvy Modern Marketer
They want to read content that is authentically helpful and directly relevant and participate in engaging online conversations. 'What should I expect from my marketing person or department? This is a question that I get asked frequently as an experienced marketer who has worked in-house for big and small companies and as a consultant.
WORKFACE | TUESDAY, JUNE 12, 2012
[Help] Are You Using the Social Business Model in Your Company?
Combining social networking “netiquette” (being helpful, transparent and authentic) with business engagement on LinkedIn (for one-to-one interaction), Twitter (for immediacy) and Facebook (for content sharing) more fully involves employees in the organization and increases customer intimacy and trust. Customer Support. Recruiting.
SALES CHALLENGER | TUESDAY, MAY 17, 2011
[Help] You’re Sending Reps to Chase Unicorns
Many sales organizations have long been telling their reps to look for a customer advocate or “coach” – someone inside the customer organization who can provide guidance on how purchase decisions are made and, ideally, who is willing to help the supplier navigate that process. The ideal customer contact is one who: Is accessible.
HUBSPOT | THURSDAY, JANUARY 27, 2011
[Help] 10 Big Marketing Stories That You Might Have Missed This Week
So in case you missed it, check out these 10 stories that will help you catch up to this busy week in marketing. If so, learn from Search Engine Land how to use your account to help improve your Google rankings. Wow -- it's almost February. January is flying by with too many meetings and the always lovable planning activities.
VOLACCI | THURSDAY, FEBRUARY 27, 2014
[Help] Lazy or Crazy [Ben's Productivity Podcast]
It really helps me to remember that even when the stress levels are really really high, if I can stay laser-focused and connect with my team, then I will get a lot more done than if I suddenly go crazy from all the stress. 'Transcript: Hi, welcome back to the podcast. So those are two ideas that I like to think about. are you crazy?
CONTENT MARKETING TODAY | WEDNESDAY, APRIL 3, 2013
[Help] How Barack Obama Became Content Marketer-In-Chief of the USA
caption id="attachment_3428" align="alignnone" width="517"] Bo Helping President with his Content Marketing[/caption] They have effectively dis-intermediated the media. Still skeptical of the merits of content marketing? Well, Barack Obama and his team have put content marketing at the center of their media strategy.
WEBBIQUITY | TUESDAY, MARCH 4, 2014
[Help] Book Review: The Social Employee
'One of the most powerful impacts of social media is the way has democratized brands. No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. Those voices collectively shape the brand.
HUBSPOT | THURSDAY, DECEMBER 1, 2011
[Help] 6 Easy Twitter Hacks for Schmoozing Journalists
Maybe it means thanking them for an article they wrote that was particularly helpful. So your company is doing more with Twitter. Awesome! Here's something I want you to try. Twitter is a great way to gradually get to know someone, build up trust, and possibly create a relationship where there wasn't one before. Step 1: Find and follow.
WINDMILL NETWORKING | MONDAY, AUGUST 8, 2011
[Help] 10 Steps to Maximizing LinkedIn for Sales and Social Media Marketing
As a sneak preview, I wanted to summarize some points of my book in a 10-step approach to give you some ideas to help you maximize the professional social networking platform for the sales and marketing efforts of your own business. 13 in the world ) continue to grow. LI requires a certain mindset in order to be successful on it.
YOUR SALES MANAGEMENT GURU | MONDAY, AUGUST 15, 2011
[Help] What Does Success Look Like?
Mark Hunter, The Sales Hunter, is a consultative selling expert committed to helping individuals and companies identify better prospects, close more sales, and profitably build more long-term customer relationships. To By Mark Hunter “The Sales Hunter”. It seems simple enough, doesn’t it — understanding what success looks like. Long-term?
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, FEBRUARY 18, 2013
[Help] Facebook, the “spiral of envy,” and our Botox Life
My Facebook universe is not filled with cat pictures, endless self-help quotes, and photos so grossly over photo-shopped that they look like they came from a Tolkein fantasy. Like most people ( 60 percent, in fact ) I often wake up with Facebook. All those folks have been unfriended by now. ” Turns out, I’m not alone. by Mark W.
BLUE FOCUS MARKETING | SUNDAY, JULY 8, 2012
[Help] MarketingSherpa Recognizes 13 Best Marketing Industry Blogs for 2012
As Burstein wrote in his winners announcement, “While trade pubs are certainly still valuable, many marketers now also turn to industry blogs to help them do their jobs better.” Blue Focus Marketing ® Earns MarketingSherpa’s Reader’s Choice Distinction for “Best Social Media Marketing Blog”. Thanks again to everyone for your support.
HUBSPOT | FRIDAY, MAY 11, 2012
[Help] 5 Ways Marketers Should Be More Like Bob Marley
saw the documentary recently and couldn’t help but draw parallels between Marley's career and marketing. ” These remixes and adaptations helped Marley get visibility in front of the international audience. Today marks exactly 31 years since the death of reggae legend Bob Marley. Don't be surprised! 1) Remix & Adapt.
VERTICAL RESPONSE | TUESDAY, JANUARY 6, 2015
[Help] 6 Design Tips to Make Your Email Newsletter Visually Appealing
With the help of Velez, we’ve created a list of six actionable design tips to make your newsletter visually appealing. You can use online DIY tools to help you create your header. 'Many businesses rely on email newsletters to build customer relationships and keep their business top of mind with their audience. Create a header.
B2BBLOGGERS | THURSDAY, AUGUST 5, 2010
[Help] Peeling Away The Layers
It brought back to mind a wonderful metaphor I learned over 10 years ago during Franklin Covey’s Helping Clients Succeed™ Consultative Sales Training program. In helping clients, before providing a solution, you need to discover the core of the problem. How can we help you Make Good Media? haven’t changed. million views).
B2B MARKETING INSIDER | TUESDAY, AUGUST 23, 2011
[Help] Make Lead Nurturing Work For You
good CRM Tool is very helpful in keeping organized. This segmentation allows for strategic thought and planning for which assets are pertinent, depending on their current stages in the buying cycle, and should help to accelerate leads to opportunities. Content – Content is the key! Put yourself in your prospects shoes. —-.
HUBSPOT | TUESDAY, AUGUST 6, 2013
[Help] Facebook Announces News Feed Changes, Gets More Transparent With Businesses
Facebook announced some new features and changes to News Feed that should help members see more of what they want to see and less of what they don’t. All in all it sounds like Facebook''s more dedicated to providing helpful resources for marketers that explain the logic behind their product choices. Facebook''s News Feed Changes.
INBOUND SALES NETWORK | TUESDAY, JANUARY 31, 2012
[Help] Does Your Message Have Substance?
You are there to help your customers see what has changed in their world and how they, by accepting your call, can adapt and better survive and thrive. This guide will help you build a lead generation engine that maps to your customers buying process and delivers maximum measurable ROI. Not interested in anyone else but himself!
DIGITAL VOICES | MONDAY, DECEMBER 10, 2012
[Help] The Holidays, Gingerbread Houses and Breadcrumbs in Website Navigation
Most websites employ the use of breadcrumbs in information architecture nowadays to help a site visitor know where he or she is relative to the home page and how they’ve gotten to where they are. I love the holidays. love to see the dogs dressed up with reindeer antlers and trucks with wreaths mounted on the front.
THE ROI GUY | WEDNESDAY, MARCH 9, 2011
[Help] The Demand Spectrum and Value-Based Sales & Marketing
Based on the lifecycle of your particular B2B company and product lines, you may find yourself in one of three distinctive categories that SiriusDecisions created to help define how to best market and sell your solutions. To reach today’s more frugal / skeptical buyer, communicating the value of proposed solutions is critical.
EMARKETING STRATEGIST | TUESDAY, AUGUST 24, 2010
[Help] Who’s Tracking You Online?
When you look at your Google Analytics data, you don’t know who visited your site but you do get valuable information that in aggregate helps you fine tune your website and hopefully increase sales. For some of the points, I have included the minute of the show you can queue up more information. Cookies can’t do that.
HUBSPOT | FRIDAY, MAY 17, 2013
[Help] Practical Tips for Modern SEO From the Best Minds in Europe
Attracting links to your website is going to play a major part in helping you to rank well in Google. Think about who you want linking back to your content ( your persona ), and create content that directly helps them accomplish that goal. 'The only certainty in the SEO world -- or, really, the digital marketing world -- is change.
ENGAGE | TUESDAY, FEBRUARY 19, 2013
[Help] 3 Social Media Lessons Your Association Can Learn from APHA
It helps that APHA staff receives strong support from its executives for its entrepreneurial spirit. That really helped amplify our message,” Fouse said. But associations who are holding tight to these traditional ways and not experimenting with social media may see their meetings slink into “dulls-ville.”. Don’t be scared; be first.
ENGAGE | THURSDAY, JULY 12, 2012
[Help] 3 Quick SEO Tips to Improve Your Site’s Relationship with Google
Here are 3 behind-the-scenes areas to focus on that will help improve your site’s relationship with search engines. Finding out this information can help you build relationships with others and become a thought leader in a specific area by capitalizing on relationships with people (and websites) who have already endorsed your content once.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, MARCH 31, 2013
[Help] A Rant: In Praise of The Unremarkable
understand that people love these little self-help validations in the social media stream, but you can be a great and worthy person without writing your manifesto, living out of your box, or daring to be a failure. When I rant, it is not a knee-jerk reaction. It is more like a slow burn. And then it breaks loose. ” “YESSSSS!”
B2B MARKETING TRACTION | THURSDAY, FEBRUARY 17, 2011
[Help] Does LinkedIn Make Your Phone Ring?
wish I could remember who first invited me to connect, because today, over seven years later, LinkedIn makes my phone ring and my inbox fill up with inquiries from prospective clients and recruiters looking for an outsource marketing help. Having a complete and accurate profile can help more people can find you. Tweet. It does for me.
REPUTATION TO REVENUE | TUESDAY, APRIL 19, 2011
[Help] Sustainability best practices can guide social media too
Listening to Hampson recount the impressive strides Capgemini has made in reducing the company's environmental impact, though, I couldn't help but think about how relevant his lessons were for B2B social media, as well. Focus on what matters. Social media is similar. Build the business case and continually refresh it. Do you agree?
TRADESMEN INSIGHTS | WEDNESDAY, OCTOBER 31, 2012
[Help] All the Buzz About Mobile: Streamlining the Flow of Data Between Field and Office
When it comes down to it, the ultimate goal of any mobile app is to help contractors improve their processes across the board. Remote timecard entry is just one of many helpful applications available to contractors. So Fred Ode is CEO/Chairman of Foundation Software, and they are the leading accounting software for contractors. Enjoy.
BLUE FOCUS MARKETING | SUNDAY, FEBRUARY 13, 2011
[Help] What is a brand?
When you think about powerful brands that are built on a singular positioning that is not only meaningful but relevant to its target (consumer or B2B) you can’t help but think about Verizon Wireless. When a brand goes out of its way to help customers, it is rewarded with more than continuous service. What makes a brand irresistible
MARKETRI | TUESDAY, SEPTEMBER 25, 2012
[Help] Decision 2012: Should Your B2B Firm Choose SEO or PPC?
PPC click can help you today, but content/links that get you noticed by Search Engines will help you today, tomorrow, and 6 months from now. Google AdWords automatically calculates the number of clicks, number of conversions, daily spend, cost-per-click, and many other helpful metrics. PPC is also known as Paid Search.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, DECEMBER 12, 2012
[Help] Are You Making These Costly Holiday Mobile Mistakes?
The quick fix of mirroring an online site for mobile applications won’t help here. Posted in Customer Experience eCommerce Mobile. The thick of the 2012 holiday season is here. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. And nearly 51% of the U.S.
FEARLESS COMPETITOR | TUESDAY, JUNE 1, 2010
[Help] Thought Leadership Interview #9 – Eric Goldman of Gossamar
How can a robust online presence help generate leads? Easy to learn to use and keep using (this process begins on the design bench and cannot be added in after the fact, and it continues with tutorials, help desks, etc.) I’m pleased to bring you a series of interviews with thought leaders in B2B Sales and Marketing. This
GREAT B2B MARKETING | TUESDAY, DECEMBER 10, 2013
[Help] B2B Sales and Marketing Trends for 2014
In the rapidly evolving B2B arena, knowing the key trends can help you refine, adjust or enhance your strategy. Offering your prospects high-quality content that helps them meet their challenges, find better solutions, and do their jobs better will be key in 2014. You can read the full article here. Trend 4: Mobile Friendly Content.
SYNECORE | MONDAY, MAY 20, 2013
[Help] Want to Increase Website Conversion? Fix These 5 Areas
Enticing calls-to-action (CTAs) with descriptive landing pages shape the on-site user experience and make your web content more actionable; both also help clear the path to the sale. 'Ever been told your website is all flash and no cash? If so, you’re probably sitting on a high-octane brochure website that has little else to offer.
SYNECORE | MONDAY, DECEMBER 17, 2012
[Help] 4 Steps to Establish a Seamless Online Presence
If this sounds like a useful proposition, here are four steps to help you build a seamless digital presence for the New Year. Your brand’s digital presence should a) reflect your vision and values, b) support your business goals, c) connect with your target audience by helping resolve their wants and needs. STEP ONE: Clarify VVBGBM.
SALES PROSPECTING PERSPECTIVES | SUNDAY, AUGUST 19, 2012
[Help] Sales Prospecting Perspective Weekly Recap - Week of August 13, 2012
In his post Have You Lost Your Mojo , Stephen provides three ideas that have helped him pull himself out of a funk or "find his mojo". Help your reps with marketing automation tools so that you can schedule out weekly emails that allows your reps to cast a wider net. You need to have the right solution for a pain that they might have.”
SAVVY B2B MARKETING | WEDNESDAY, FEBRUARY 8, 2012
[Help] Savvy Speaks: Tips for Crowdsourcing
So crowdsourcing has helped give me the content I need along with balancing perspectives. Most of the time, people will want to help you. The rise of social media has made crowdsourcing all the rage. Why read the opinions of just one person when you can get the 4-1-1 from a whole host of experts all in one place? Heather. Wendy. Jamie.
SAVVY B2B MARKETING | TUESDAY, JULY 6, 2010
[Help] B2B Marketers: When NOT to Pursue a Case Study
Will the story help round out examples of customers in a certain industry? If you're in charge of getting case studies published for your company, you likely feel the pressure to pump them out fast and furiously. But not every story is ready for prime time or worth pursuing just because a sales rep or executive says so.
HINGE MARKETING | MONDAY, JULY 7, 2014
[Help] What’s New in the Third Edition of the LinkedIn Guide for Professional Services Executives
The service is constantly expanding, so we’ve updated our LinkedIn Guide for Professional Services Executives to help you keep up with all the changes, and it’s available now as a free download. We also cover research behind the effectiveness of LinkedIn, offer helpful resources, and look forward to the future of the platform.
B2B MARKETING INSIDER | TUESDAY, DECEMBER 4, 2012
[Help] The 2013 Marketing Predictions Post: Content Marketing And Social Business
These roles will help companies to bridge the gaps and address the changing buyer journey. In my Marketing Prediction post from last year, I did not break any new ground when I predicted that 2012 would be all about social, content and mobile. I’m pretty happy to see that I wasn’t too far off. Where did I fall short? Disagree?
IT'S ALL ABOUT REVENUE | WEDNESDAY, JANUARY 28, 2015
[Help] 4 Promotion Strategies Used by the Best Business Bloggers
This also helped promote the piece because these influencers, who have very large followings, are likely to share the post. 'Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. For example: ?80% This groups represents 21.8%
FATHOM | TUESDAY, DECEMBER 3, 2013
[Help] How to Make Blogging Easier for Education Marketers
This can help you target a wider audience while saving time and energy. If you need help marketing a college through blogging, digital marketing firms can offer the resources and expertise you need. 'Marketing a college by maintaining a blog should be simple. But the problem with education blogging isn’t finding topics to write about.
VIEWPOINT | TUESDAY, MAY 1, 2012
[Help] The Cost-Per-Lead Fallacy in Measuring B2B Lead Generation Investments (Pt 2 of 3)
We’ll also identify the right metrics that successfully address these characteristics, drive greater return on current B2B lead generation investments, and help predict what investments to make in future complex sale initiatives. B2B sale complexity impacts cost-per-lead. business case may need to be built over time to drive funding.
LEADER NETWORKS | THURSDAY, NOVEMBER 10, 2011
[Help] The Rise Of the Digital Doctor
We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. Just the other day, I paid a visited my daughter's pediatrician in his office and saw a strange thing. his desk was clean and in the far right hand corner of his large desk was a sleek, silver shiny object.
WRITING ON THE WEB | FRIDAY, SEPTEMBER 24, 2010
[Help] Writing Web Content: 5 Simple Steps for Results
Here are 8 simple writing steps to help you learn about this. Organize, simplify and get better results from your Web writing by asking 5 important questions: What is the problem (pain, predicament)? Why hasn’t this problem been solved? What is possible? What is different now? What should your readers do now? How much to share.
KOMARKETING ASSOCIATES | TUESDAY, SEPTEMBER 4, 2012
[Help] Make Your Blog All It Can B2B
blog is great place to engage readers with your content, but it’s also a great place to help address the needs of your customers throughout the buying cycle. Help Your Customers Succeed. What kinds of things can you write about that would help them? What are people asking about on social networks? Show Your Human Side.
WRITTENT | MONDAY, MAY 20, 2013
[Help] 7 Best Newsletter Builders for Creating Great Newsletters
Here are 7 of the best newsletter builders to help you create email campaigns that get results. Aweber ranks at the top in terms of customer service, offering all types of support 24/7 to help customers build amazing email campaigns. Pre-created content and designs to help you get started. Mailchimp. Spam checker. Autoresponder.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JUNE 25, 2012
[Help] Blog comments are serious business
I’ve hired people from the blog community , provided referrals, and provided help and counsel. If you have a company blog, you’re probably dying to drum up a few comments that can lead to a community. yet established bloggers have some surprisingly diverse views on the value of commenting and engagement. It’s a gift.
ENGAGE | TUESDAY, JULY 12, 2011
[Help] Content Design for the Digital Reader
content marketing executive with more than two decades of experience who’s helped develop online reading applications for publishers such and AOL and Hearst, Pittman is also the voice behind the blog, “ From Concept 2 Market: What Makes a Product Worth Talking About.” That’s helpful. Otherwise, it’s not helpful. Washington, D.C.,
HUBSPOT | WEDNESDAY, MAY 30, 2012
[Help] Facebook Rolls Out 'Promoted Posts' to Extend the Reach of Your Page's Content #FB4Biz
Quite simply, they can help marketers get more exposure for organic Facebook content they want to put more promotional muscle behind. Facebook will indicate the estimated reach for the budget you select to help you decide how much to spend. Click here to register! Introducing 'Promoted Posts'. Use Cases for Promoted Posts.
TRADESMEN INSIGHTS | TUESDAY, FEBRUARY 19, 2013
[Help] New Business Pitches: Do You Use Corporate Speak or Plain English?
It came down to two firms who differentiated themselves by not talking about themselves, but instead talking about the client’s issues and how they might be able to help. Blah, Blah, Blah. Is this what people hear when you give your 30-second elevator pitch that explains why your firm is different? What are best practices anyway?