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  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 28, 2011
    [Help] 4 Things Content Marketers Can Learn from The Onion's Editorial Process
    She's also a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. Several weeks ago I was listening to a This American Life podcast in which their host, Ira Glass, took an inside look one of the editorial meetings at the The Onion. How the process works. Collaborate.
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 28, 2009
    [Help] Got Content? 10 Steps to Repurpose Your Best B2B Assets
    To help the reader know where you're going (and to organize your thoughts), briefly remind readers where you have been at the beginning of the email (providing links to previous content in the series), and tell them what you'll be covering in this issue. Do you have great content that is buried on your blog? Step 1: Select your topic.
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2012
    [Help] 7 Examples of Brands That Pop on Pinterest
    It subtly points out one type of cleaning job its products help take care of without hitting you over the head with it. I’m sitting here next to an empty pan of mini red velvet donuts, and all I want to do is find another recipe to bake this weekend. No, my first stop won’t be the Food Network, Gourmet, or Cooking Light. Chobani.
  • PAUL GILLIN  |  WEDNESDAY, JANUARY 12, 2011
    [Help] “Content Rules” Is a Desktop Reference for Social Marketers
    It will even help you decide when to use in-house content experts and when to contract for those services (though some payment guidelines would have been helpful there). My mother used to justify her massive collection of cookbooks by saying that a volume was worth buying if there was just one outstanding recipe in it.
  • MARKETING ACTION  |  FRIDAY, MARCH 7, 2014
    [Help] What a Google Algorithm Update Can Mean For Your Site
    Sure, there were search engines like Altavista and sites like AOL to help you out, or you could create extensive bookmark lists of the sites you frequented, but it wasn’t until the late 90s before search started to morph into what we know today. While algorithms are updated to help improve results, they are also updated to help combat spam.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 26, 2013
    [Help] They Won’t Refuse the Right Offer
    A later-funnel offer might be something that helps make a buying decision, such as Download this price comparison sheet.) Offers that move prospects further down the funnel and closer to purchasing your product or service and convert at a high rate are the best kind, as the right offer at the right time can help shorten the sales cycle.
  • CONFLUENT FORMS  |  MONDAY, NOVEMBER 15, 2010
    [Help] Creativity with Blogger; using it to make quality websites beyond the Blog
    You can learn more about if/else statements in Blogger, and other manipulation, on this help page. Pinch Gallery website For some time now, we've been documenting how people can take advantage of Google's Blogger service to make blogs that really showcase their incredible content by using the flexibility provided by this free hosted service.
  • PAUL GILLIN  |  TUESDAY, JANUARY 17, 2012
    [Help] Live Blog: 3M Unites Global Workforce With Technology
    Not only does this helps us understand what problems need solving in the field, but it helps the headquarters team feel more connected with customers,” Berg said. 3M’s track record of innovation is legendary, but globalization has presented new challenges. The tool is enabling point questions to be answered quickly. From the Top.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 13, 2013
    [Help] Why You Should Write Quality Blog Content
    As writer Ginny Soskey at Hubspot blog points out: “There are lots of concrete principles of writing that can help determine the “quality” of a piece of content. 'Quality blog posts are key to your business getting found on the Web. ”) it’s harder than you might think. What is quality content? Imagery. Storytelling.”
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 15, 2013
    [Help] Unlock Pro Tips to Creating a Successful Webinar
    What can you do to help people get past any obstacles they may have? ?What If you’ve never hosted a webinar, pick a topic you’re comfortable with, as it’ll help you feel confident about your presentation. And, you can pick and choose the questions that will be most helpful to your attendees. © 2013, VR Marketing Blog.
  • HUBSPOT  |  MONDAY, OCTOBER 11, 2010
    [Help] Top 5 Inbound Marketing Articles to Start the Week: Humanizing Social Media
    Marketing Takeaway: Help build trust in your brand by being transparent about the people who make up your business and who communicate with customers and prospects. The Easy-to-Use Tool That Helps You Build a Breakthrough Blog. Social Media Humanization. Author: Mark Smiciklas on Social Media Explorer. Author: Dr. Pete on SEOmoz.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 11, 2011
    [Help] 5 Tips For Sponsoring Virtual Events
    These numbers help determine the overall return on your investment and should help drive you virtual event strategy. by Jesse Noyes | Tweet this. Like the paperless office or the Segway, the advent of virtual events came with predictions that the physical trade show would go the way of the dodo bird. But reality is often less dire.
  • HUBSPOT  |  WEDNESDAY, JULY 9, 2014
    [Help] How My Blog Homepage Redesign Increased Email Signups by 300%
    ” He proclaimed to the entire team that we would not entertain ANY idea unless it helped Facebook grow by total number of “users.” This simplifies every single decision you make and helps prioritize which actions to take. Like any good marketer will do, I sat down and did the math. Where to even begin? Andrew Chen.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 28, 2013
    [Help] How to Be a Sales Coach, Not a Sales Manager
    They ride with them to the appointments, ask them questions about their plans for the call, give them feedback on what they did right, and help them to continually improve. In essence, the best managers help grow their salespeople. This is about completely focusing on helping them to grow. Coaching Essential to Success.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 8, 2012
    [Help] Social Media for B2B Sales – 11 Tips for Building Better Client Relationships!
    Once inside the prospect’s office I was looking for plaques, diplomas, memorabilia … any clue that would help me to understand him or her better and to discover possible interests that we might have in common. Help them to sell their products and services even if those items are not being provided by you. What kind of cars do I see?
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 27, 2011
    [Help] Savvy Speaks: Of all the Nerve!
    It never ceases to surprise me, but some companies that hire me to help develop their content expect me to also come up with their messaging strategy. Again, unless you are going to be paid a consulting fee to help flesh that out, the client needs to convey the story it wishes to tell. Here are some of our stories: Wendy. Stephanie.
  • HUBSPOT  |  MONDAY, MARCH 7, 2011
    [Help] The Ultimate List: 50 Local Business Directories
    Filling out the forms over and over again can be a big pain, so here's a link to an Auto-Fill add-on for Firefox that should help prevent carpal tunnel. As a local business, attracting new customers can be a major challenge. Quickly disappearing are the days when people would go to the YellowPages to find local businesses. Google 2. Bing 3.
  • HUBSPOT  |  FRIDAY, JULY 15, 2011
    [Help] 7 Great Ways to Promote and Track Offline Events
    In fact, your whole team can help if you make it easy for them. Sharing a pre-created 'lazy tweet' with them so they can help spread details to their networks is ideal, and if you keep it under 100 characters, it's easier to retweet. Offer your fans a unique discount code if they 'Like' you and help spread the word about your event.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 6, 2011
    [Help] The hidden costs of social media conversation
    Christopher Locke and his co-authors saw that this new technology could help us re-capture these historic market conversations, as it stated: “‘In the early 1990s, there was nothing like the Internet we take for granted today. It’s all about the conversation. Have you heard that a thousand times?  It’s not the goal. 
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 10, 2014
    [Help] LinkedIn’s New Content Marketing Score
    The social media giant is rolling out two new features to help small businesses improve content marketing. The second concept lists Trending Content, which will help you write about topics that are of interest to your target audience. 'Do you ever wonder how effective your LinkedIn content is at reaching your target audience?
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 11, 2014
    [Help] Content and Pay Per Click – Using them Together for Success
    If you feel your content is especially helpful, it can go a long way to establish brand trust and thought leadership. Again, this is helpful because you can tailor a relevant message based on what previous pages or content they visited on your site. Even if you start small, it’s worth the time investment. Sign up for the free VR Buzz.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 9, 2012
    [Help] Optimize for Mobile and Watch Your Social Media Presence Soar
    This allows you archive media outside of your mobile site, in turn helping  your mobile site operate efficiently and load quickly without having to delete any material. When Alex is not helping the world go mobile with FiddleFly, he spends his time traveling the country speaking about social media, marketing, and the future of the web.
  • B2B MARKETING ONLINE  |  TUESDAY, APRIL 27, 2010
    [Help] What’s the role of an agency in social media?
    Agencies are good at helping clients express themselves. Agencies are good at helping their clients take the right decisions about. 'Disintermediation' is a term normally applied to the Financial Services industry when people talk about the demise of the IFA (greatly exaggerated in my view). the logistics company. Here are my top 5.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 31, 2013
    [Help] 5 of the Most Innovative and Unique Marketing Campaigns So Far in 2013
    They use one of the latest marketing tactic of a Vine video to really help their customers. 'Author: Dayna Rothman What makes fantastic marketing? Emotional connection, relevancy, the “wow factor”. How do you take all of your marketing campaigns and make them pop? The greatest marketing campaigns are those that are memorable. Gross? Maybe.
  • HUBSPOT  |  MONDAY, OCTOBER 29, 2012
    [Help] 5 Creative Hurricane Sandy Newsjacks From Savvy Marketers
    Emergency Essentials is a catalog company that seeks to help people prepare for emergencies.) They’re an Orem, UT based company that has been “helping people prepare for emergencies” for the last 25 years through their catalog, website, and retail stores.". Beauty Treatments to Help Ride Out the Storm. 2) Through a Blog Post.
  • HUBSPOT  |  MONDAY, APRIL 22, 2013
    [Help] 20 Enlightening Pearls of Wisdom From Marketing Experts [SlideShare]
    Be authentic as a publisher and create content that helps you connect to everyone else. Start helping." - Zig Ziglar, Author of See You At The Top. 'Life is busy. Marketers are trying to stay on top of content creation , messaging, branding, budget, industry trends -- not to mention trying to find time for a personal life.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 8, 2010
    [Help] Doughnuts and Pizza Slices: Analyzing Consolidation and Competition Among Software Vendors
    Google would like to complete the offline portions of its marketing and advertising doughnuts, but Adobe doesn’t help much there. Combining these provides interesting insights into who competes with whom and what they're likely to do next. On Wednesday, IBM announced formal completion of its acquisition of Unica. Coincidence? Yeah, probably.
  • HUBSPOT  |  MONDAY, OCTOBER 14, 2013
    [Help] Don't Want Your Face Plastered All Over Google? You Have a Few Options
    Google cited the change as an attempt to help provide more personalized, relevant ad data. If you''re concerned about privacy, this should help you feel more comfortable existing in the digital world without retreating into a hole and signing off from the internet for good. Great. Look, I''m all for personalization and relevancy.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 3, 2013
    [Help] The Four Biggest Content Marketing Pain Points
    Her passions include bringing a fresh point of view to everything she does and helping organizations take their programs to the next level. Brands face multiple obstacles when organizing the content function. Brands  identify multiple pain points when dealing with content strategy and the execution of content marketing programs.
  • INBOUND SALES NETWORK  |  THURSDAY, MARCH 24, 2011
    [Help] Demand Generation vs. Traditional Marketing Agencies
    Branded Content Agency that provides a niche “advertising” method in which they help make brand recognition synonymous with popular culture or focus on creating and building brand loyalty. They are able to help you learn this valuable knowledge as well as share practical experience. get that. The Differences. Why Outsource?
  • FATHOM  |  THURSDAY, NOVEMBER 14, 2013
    [Help] For B2B Content is Key: Content Marketing Strategies to Drive ROI
    In order to identify the right target audience, a B2B company should look at factors such as: Problems that can be solved with your product, which will help you identify businesses that are likely to want to learn more about you. 'The importance of content marketing can’t be denied. Determine Your Goals. Identify Your Target Audience.
  • WRITESPARK  |  TUESDAY, AUGUST 13, 2013
    [Help] Do You Need a Long-Form or Short-Form Copywriter?
    The factors below will help you evaluate the skills and experience of job candidates and freelance writers. 'A typical job ad for a copywriter includes a statement like this: "Must be able to write all types of content, from white papers to webpages to tweets.". Sounds good, right? What should you expect of a long-form copywriter?
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 4, 2014
    [Help] Stay in Compliance: What Marketers Need to Know About ePrivacy Law
    Our goal is to help you to better understand the impact of legislation on your day-to-day marketing processes (especially email marketing ) and to help marketers stay compliant with ePrivacy law. Are there sources of sample permissions available that can help businesses obtain data with a reasonable level of scope for innovation?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 23, 2012
    [Help] Why B2C and B2B Marketers Both Watch the Automotive Industry
    Two-thirds of car shoppers rated the Web as the most helpful source for information, outranking even family and friends. by Jesse Noyes | Tweet this General Motors made big news this week when they said – just ahead of Facebook’s big IPO – that they were taking their $10 million budget for Facebook ads elsewhere. for instance.).
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 8, 2011
    [Help] Going Big on Small: Joe Payne on HubSpot’s $32M Round
    We are taking something remarkably complex (helping companies know exactly what impact moving any marketing lever will have on revenue performance ) and packaging it up in the most simple, elegant way imaginable (we call it Eloqua10 ). by Joe Payne | Tweet this. Much will be said over the next few days about HubSpot’s $32M Series D round. 
  • MODERN B2B MARKETING  |  MONDAY, JUNE 25, 2012
    [Help] 5 Often Missed Opportunities for Marketing Automation
    This can be especially helpful for new analysts or press contacts who are trying to get up to speed on your company. Furthermore, it can help reinforce best practices for all employees, such as reminding employees of their company’s values, mission and/or vision. Influencers – Trying to get the attention of a blogger?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 14, 2013
    [Help] Getting Close: 3 Resources for Removing Business Silos
    by Amanda Batista | Tweet this In the spirit of coming together on Valentine’s Day, check out these resources to help bridge the gaps within your organization. Because Modern Marketing is all about alignment to remove internal silos and enable your teams to drive efficiency that impacts the bottom line. In the cloud!
  • HUBSPOT  |  FRIDAY, DECEMBER 9, 2011
    [Help] 30 Brilliant Social Media Marketing Tips From 2011
    Everyone cares about their own problems and if your product or service can help. By listening to customer conversations on social media, companies can learn a lot of information about their competitors and industries that will help them better craft their marketing programs. What social media marketing tips helped you out in 2011?
  • PUZZLE MARKETER  |  THURSDAY, OCTOBER 25, 2012
    [Help] 5 Tips for a Fantastic Marketing Conference
    It’s helpful to bring in your clients, your partners, and experts. I recently attended a marketing conference in Indianapolis, IN called Connections - “Inspire the Future” The event was put on by ExactTarget , an international email marketing service provider. Start off by introducing the problem. What made it stand out?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JUNE 1, 2012
    [Help] It Takes A Whole Village To Raise A Cold Caller
    The crazy cats I sit with at work lift me from my lows, lend a helping hand and make my victories feel that much more victorious. Today, on this lovely Friday, I was inspired by a song a fellow cube neighbor was playing. Without them, I wouldn’t be the teleprospector you see before you, or the woman I am today. You sure know your stuff!”
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MARCH 5, 2012
    [Help] Are You Using Sales Role Plays to Enhance Your Team’s Performance?
    Sales role plays; No one genuinely loves doing them, but we do because we know how helpful they can be from a training standpoint. The idea of ‘role plays' is the topic I’m referring to. To further add to the points made in the article, here are some thoughts about role plays from my perspective: When should you use role plays?
  • FUNNEL FOCUS  |  TUESDAY, OCTOBER 5, 2010
    [Help] Marketing Automation Puts an End to Wasting Leads
    Marketing automation software gives B2B marketers the tools they need to reduce lead waste and leakage and help salespeople to focus on pursuing the best opportunities for customer acquisition. This is but one example of why marketing and sales don’t get along. According to Marketing Sherpa, 79% of leads never become sales opportunities.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 30, 2010
    [Help] Does your inside sales team have the tools to succeed?
    Therefore, what helps the calling efforts is a clear understanding of which capabilities resonate with whom within the company. So, you have set your next years goals. You know what revenue numbers you need to hit and you have established the campaigns and marketing events that are going to get you there. Is your website up to date?
  • MARKETING INTERACTIONS  |  WEDNESDAY, FEBRUARY 10, 2010
    [Help] Put Your Marketing Content on a Maintenance Plan
    Those are just a few simple ways to consider refreshing your most valuable content to help it keep on doing what it's supposed to do—engage your audience by providing recognizable value. Do you feel duped? It used to be that information was scarce, so your content lasted longer, had less competition. But they haven't.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 10, 2010
    [Help] 5 Ways to Prospect for New Business on LinkedIn
    With an executive from every Fortune 500 company represented and an average household income of over $100,000, LinkedIn is a perfect place to prospect for decision makers in the industries you want to sell into as well as a prime destination to make alliances with other businesses and professionals that can help grow your business.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 25, 2013
    [Help] B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller
    Marketing automation can help you get there by enabling companies to streamline, automate, and measure marketing tasks and workflows. By integrating with every marketing channel, we help websites do a lot more with each and every visitor. 'Lead generation is at the top of almost every B2B marketer’s responsibility list. and 6.9%
  • HUBSPOT  |  THURSDAY, JULY 8, 2010
    [Help] 6 iPhone Apps for the Modern Marketer
    The Grader.com website it is based on is a 'suite of tools that helps you measure and analyze your marketing efforts'. Analytics Pro will help get this job done, anytime and anywhere. The LinkedIn iPhone app helps you manage your online professional network on-the-go. It helps you buy and manage your online domains.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 9, 2014
    [Help] 7 Email Etiquette Rules to Send By
    Short, snappy emails help time crunched readers. 'Etiquette doesn’t just apply to your table manners; it applies to email marketing too. These unwritten rules of the email world are worth reviewing. You don’t want to offend your customers by making an email faux pas, right? We didn’t think so. Always get permission.
  • HUBSPOT  |  THURSDAY, MAY 10, 2012
    [Help] The 6-Step SEO Audit Every Marketer Should Conduct
    Note: If you're a HubSpot customer, you can use HubSpot's Pages tool -- an analytics report that automatically diagnoses and shows you how to fix SEO errors -- to help you with your SEO audit. We all know how important internal and inbound links are to helping people find your content online. Step 1: Check Your Meta Descriptions.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, OCTOBER 19, 2010
    [Help] Social Media: A Successful Marketing Strategy for Businesses
    Social media means a medium that helps to connect with people, while social networking means using the medium in order to connect with different people by participating in groups, blogs and writing on walls. Mostly people mix social media and social networking together, but actually, both words have different meanings.
  • LEADERSHIP  |  TUESDAY, JUNE 25, 2013
    [Help] 10 SIMPLE B2B Content Marketing Tips for COMPLEX Solutions
    And that is just the point I’d like you to think about as you read this—if your communications do not help prospects understand very simply how you can resolve their challenges, your “solutions” are just not the right solution! Download a free copy of The ALEA Demand Generation Playbook to further help your efforts. They don’t.
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Help] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    The same principles apply to other content management systems; you’ll just need some IT help renaming and coding the pages. Proper conversion rate optimization requires testing of landing pages. The best way to learn is to try new features yourself; which is what I did with my WordPress website. Step 2: Name your experiment. Excellent!
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Help] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    The same principles apply to other content management systems; you’ll just need some IT help renaming and coding the pages. Proper conversion rate optimization requires testing of landing pages. The best way to learn is to try new features yourself; which is what I did with my WordPress website. Step 2: Name your experiment. Excellent!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 13, 2011
    [Help] The Death of Internet Marketing and the Rise of Social SEO
    As more and more people connected to the Internet the need arose to help people find those websites. By Robert Dempsey, Contributing {grow} Columnist. Internet marketing as we once knew it is dead. Gone are the days when a sales page was enough of a relationship to sell a product. Now is the time of social SEO. Are you ready for it?
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, JANUARY 14, 2013
    [Help] Lead Gen System Gone Amok Alienates Potential Customer
    This typically helps shorten your evaluation process and gives you exactly the information you need to help make any comparisons or decisions. If you haven't seen it yet, check out my Buyer's Matrix in the Prospect Tool Kit - it's an invaluable tool to help you get inside your customers' heads so you can better serve their needs
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Help] Good News for Creepers: LinkedIn Upgrades "Who Viewed Your Profile" Feature
    What''s really helpful is the categorization at the top. 'I mean creepers in the most loving way. Some of my best friends are creepers. Ask her, she won''t deny it.). We all know the "Who Viewed Your Profile" LinkedIn feature. And today, I got an email that said I am among the first to get the new "Who''s Viewed Your Profile.". Social Media
  • SALES INTELLIGENCE VIEW  |  TUESDAY, DECEMBER 27, 2011
    [Help] How are successful salespeople leveraging social media for selling? – Creating Value
    To be the one who is providing the most helpful information, the best references, and what is going on in that industry/market. This is the final post in a study we created along with Focus.com to discuss the best practices to leverage social media for sales teams. Miles Austin. Marge Bieler. Dave Brock. Barbara Giamanco. Matt Heinz. Austin).
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 7, 2012
    [Help] Top 5 Social Business Myths
    But taking it literally does not help anybody. Photo credit: Wikipedia. In this post, I’ll elect my top 5 social business myths, but of course, lists shouldn’t be dogmatic either: the intent of this post is just to raise awareness that statements are not truer just because they are repeated a lot. Here is my top 5 list: 1.
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 22, 2013
    [Help] Highlights of this week’s best blog posts
    Is it helpful or not? 'Weekly Summary of the Best Posts from Fearless Competitor.com – and don’t forget the offer at the top right of a great white paper. So on Saturday’s we share highlights from the week’s best posts, and we hope you enjoy them. Brand Reputation Management Requires CRM. It’s sad but true.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 4, 2012
    [Help] Happy Independence Day from Find New Customers
    Find New Customers is back in business tomorrow – helping companies improve fiscal results. The sales lead generation company , Find New Customers wishes you and yours a happy and healthy Independence Day. An Independence Day invitation from 1825 is pictured here. Here are some fact on the day from Wikipedia. 9] [10] [11] [12] [13].
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 6, 2011
    [Help] Your mother was right “If you don’t have anything nice to say, say nothing”
    Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. Sending nasty emails is a very bad idea indeed. Don’t do it. Mad Marketing TV  featuring content marketing expert Joe Pulizzi ( @juntajoe ) posts on 8th of December at noon Eastern Time/ 9am Pacific Time. Neither do I.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 3, 2011
    [Help] Let blog comments through – no matter if they are negative
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. B2B demand generation | Err on the side of release on all non SPAM blog comments. Updated to correct title – Director of Content to Vice President of Content. We apologize for the error.).
  • MI6 MARKETING AGENCY  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Help] Canadian Companies Use of Social Media
    What matters is having a conversation about this topic so we can learn and share our experiences and help each other. The Mi6 Chart of the Day is a new blog series where we feature a chart each weekday that we think is relevant and of interest to our readers. We will pick a chart each day and add our thoughts and insights.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 24, 2011
    [Help] B2B Content Marketing: HubSpot May Be the Best in the World
    Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in online lead generation. Mike Volpe. Do Salespeople want more leads? Yes, indeed! I’ll just give you a taste of it.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 4, 2010
    [Help] Content Marketing – event you won’t want to miss
    Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation. 180 seconds and well worth the time to review this. Joe asked the audience to raise their hands if they were doing content marketing today. Out of the 300, only 4 hands went up.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 18, 2010
    [Help] The Curse of Knowledge
    Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation. This concept, which I have witnessed over and over, especially in the technology industry, was illustrated wonderfully in the book, Made to Stick. Elizabeth Newton earned her Ph.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 11, 2012
    [Help] 18 Tweetable Moments From Content Marketing World 2012
    Be helpful. Hanging with C.C. Chapman , Jay Baer , Mark Schaefer and Jason Falls at Content Marketing World 2012. have finally caught up on my sleep and regained my strength from the intense and information-packed Content Marketing World 2012 in Columbus, OH. The difference is that content marketing is so core to the entire business. Cmworld.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 29, 2013
    [Help] Who Is The B2B Marketing Insider?
    I helped Nielsen launch their first web-based software and marketing information services product. I love the opportunity to help people: customers, employees, shareholders. 'I was recently honored to be asked by IDG Connect to participate in their “20 Questions” CMO series. Where were you born and raised? Customer-focus.
  • SOCIAL MARKETING FORUM  |  MONDAY, NOVEMBER 22, 2010
    [Help] Five Tips to Improve SEO Using YouTube
    Similarly, comments on videos also help to better index your video and make it easy to find. To most marketers, YouTube is known for its possibilities regarding word-of-mouth, viral marketing and for its integration possibilities within other environments. There are dozens of possibilities to get your video (channel) found in Google.
  • LEAD VIEWS  |  FRIDAY, NOVEMBER 4, 2011
    [Help] Think Like Your Customer: Aligning Selling to Buying Process
    Implications for marketers: The programs we establish, the campaigns we develop, and the tools we create need to be geared toward helping Sales help our customers to buy. Those of us in MO need to assert leadership in aligning our company’s sales process with our customers’ buying process. The healing starts at home. buying cycles.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2012
    [Help] How to Use LinkedIn to Generate and Qualify B2B Leads
    To help you use this information about when LinkedIn users engage to maximize your lead generation and qualification activities, examine eight common types of content listed below. Provide evidence to help qualify company and/or employees in business interactions. with less activity on the weekends. were male. were female. Links.
  • B2B MARKETING ONLINE  |  MONDAY, DECEMBER 20, 2010
    [Help] Top Tips on Email Marketing: Email is still a fantastic tool you just need to use it properly
    I recently joined B2B Marketing at a time when we were launching our email preference service to give our members more control over the emails they were receiving. Recognising your customers’ and prospects’ communication needs is the first step to building a more intelligent email strategy. Email email email marketing
  • TOM PISELLO  |  FRIDAY, OCTOBER 22, 2010
    [Help] Accelerate Slow Sales Cycles with More Sales Enablement Investments?
    The right collaboration and solutions can help drive the number of new opportunities — the number of active opportunities and lead to shorter sales cycles by improving the conversion rates from phase to phase inside the buying cycle.&# Friday, October 22, 2010 Accelerate Slow Sales Cycles with More Sales Enablement Investments?
  • HUBSPOT  |  THURSDAY, OCTOBER 17, 2013
    [Help] 6 Signs Your Email Newsletter is Failing (and How You Can Fix It)
    Great email newsletters all have one primary call-to-action -- it cuts down on subscriber confusion and helps improve the overall clickthrough rate. Need help getting started? Reducing content clutter can help your subscribers focus on one thing: clicking through on your emails. Your boss is convincing. So you give in. Read on.
  • LEADERSHIP  |  TUESDAY, OCTOBER 1, 2013
    [Help] How to Make Your B2B Blog Deliver Incredible Results
    Here is a checklist of best practices to help you evaluate your business blog and identify areas of improvement. But much more than that, it helps you ensure a multi-channel marketing strategy that boosts overall customer engagement levels for your brand. How can you use your B2B blog to help accelerate your demand generation process?
  • INBOUND SALES NETWORK  |  TUESDAY, MAY 17, 2011
    [Help] The Importance of Social Media Marketing to Validate Your Customers Purchase Decision
    Here are a few ways that you or your company can help validate your customer’s purchase decision using social media: One of the most powerful ways you can participate in social media is to answer relevant questions on sites such as LinkedIn, Yahoo! We are social animals. Business-to-Business is no different. Answers, and others.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Help] What Is Productivity?
    Do you help people survive? Is it financial advice that could help a person become wealthy? If you find this site helpful, please leave a donation for Steve so you can enjoy the spirit of giving too. Steve Pavlina. com Personal Development for Smart People TM. Forums. Articles. Audio. Archives. About. Contact. Donate. Impact.
  • BLUE FOCUS MARKETING  |  MONDAY, OCTOBER 28, 2013
    [Help] Announcing Winners of 2013 #Nifty50 Top Twitter Men Writers!
    In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. 'In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. John L.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, NOVEMBER 29, 2012
    [Help] Do You Know What Your Company's Key Results Are For 2013?
    The next step is to roll out the concept to the entire team, ensuring each and every team member knows exactly what they need to do to help AG reach its Key Results, why that is important, and what that means to them. AG has been in business for over ten years. thought, until recently, I knew what our Key Results were. Well maybe, maybe not.
  • PUZZLE MARKETER  |  WEDNESDAY, MAY 9, 2012
    [Help] The One Day Business Plan Worksheet
    Whether you’re a small business entrepreneur or a big business senior executive, this worksheet will help you get your ideas to paper and flush out what your next idea could be. This site offers documents both free and through their monthly payment plan. The document is called The One Day Business Plan Worksheet.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 4, 2011
    [Help] Suggestions On When To Use Mass Email For Teleprospecting
    Have a target title: Something simple like Director of IT or VP of Customer Care can help those you are trying to get a referral from point you in the right direction. Sales Prospecting Perspectives in pleased to bring you another guest post from one of our newer BDRs, Kim Staib. Presto I have my next blog topic!
  • AD YOUR COMMENT HERE  |  FRIDAY, JULY 1, 2011
    [Help] [Jun 25 - Jul 1] Social Media Highlights
    Starting this week, we will be sharing with you the latest Social Media highlights from the past week: Google’s rolling out of new tools and updates marking its ambition in Social Mediasphere; LeanLaunchLab, a service that helps start-ups avoid ineffective boardroom meetings; Lastly, an overall Mid-Year assessment on Social Networks.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JUNE 17, 2011
    [Help] Sales Prospecting Perspectives Weekly Recap - Week of June 13th
    The Key To Becoming A Good Inside Sales Rep: Never Stop Learning - Craig Ferrara talks about a key factor that has helped make has inside sales career a succcess. Happy Friday Everyone! As I'm sure many of you are aware , o ur beloved Boston Bruins are FINALLY Stanley Cup Champions! With that said , AG had a great week as well.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 20, 2011
    [Help] How Are You Providing Value To Your Inside Sales Team?
    To help combat these challenges I have a series of “to-do’s” that I like to require myself to do daily to keep my reps projects running smoothely: Reengaging with the original targets. Sometimes in our business, it’s difficult to stick to a daily agenda or plan. Sales Management has its ups and downs.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 19, 2011
    [Help] Inside Sales Reps: Stop Referencing The Whitepaper They Downloaded.
    It builds rapport, can help your inside sales reps demonstrate thought leadership, and generally get your prospects thinking more about you prior to the point at which you catch them live. I love collateral and content. read it, write it, and believe in it. We use our client’s content constantly in our outbound emailing efforts.
  • AD YOUR COMMENT HERE  |  FRIDAY, OCTOBER 22, 2010
    [Help] 5 Great Resources to Maximize the SEO of your Online Content
    This article highlights 10 blog SEO tips that may help you out, whether you’re a seasoned blogger or just getting started. This article suggests several key questions to ask, as well as identifies topics related to these different types of content and media for optimization, giving you a better picture of what you have to work with.
  • MARKETING INTERACTIONS  |  WEDNESDAY, JULY 28, 2010
    [Help] Manticore Technology VII Enhancements Boost Marketing Performance Management
    With longer term buying cycles, the ability to track and measure prospect behavior over months—sometimes longer—improves their ability to help transition early-stage buyers into late-stage sales opportunities. What this means is that they’re simplifying the process while expanding the capabilities. When you consider that 50.6%
  • MARKETING ACTION  |  TUESDAY, APRIL 29, 2014
    [Help] Is Marketing Automation Worth the Investment?
    Marketing automation helps you do both. This gives guidance on where to put those precious dollars, and helps your marketing team focus on fine-tuning repeatable processes so you can scale the campaigns that work best. 'Researchers keep saying that marketing automation is growing really, really fast. What’s all the hubbub, Bub?
  • WEBBIQUITY  |  MONDAY, APRIL 11, 2011
    [Help] The Social Media Monitoring Metric We Need, But Can’t Get
    Social media helps create this feeling about a company. Social media is higher level: do business with our company because we’re smart, helpful and trustworthy. Social media monitoring tools continue to proliferate in number and advance in functionality. But there’s one critical metric that remains elusive to measure.
  • INBOUND SALES NETWORK  |  FRIDAY, SEPTEMBER 7, 2012
    [Help] Does Your Demand Generation Partner Pass The SNIFF Test?
    Instead of being told how your marketplace operates, you need to work with people who will help you understand how to leverage your knowledge of your marketplace and build demand generation programs with you, not for you. Knowing their weaknesses before you engage with them can only help you manage the success of the project better.
  • INBOUND SALES NETWORK  |  THURSDAY, MARCH 1, 2012
    [Help] Money Talks, Does Your Marketing?
    By using marketing automation to know deliver the correct message at the correct time, you can help your company land new customers. It can also help with current customers by reducing churn, increasing cross-sell or up-sell opportunities, and to get referrals. Everyone knows that money talks and BS walks. That is a huge difference.
  • MARKETING ACTION  |  MONDAY, JULY 7, 2014
    [Help] 5 Tips to Get Listed in Google News
    To best ensure you share only your news-specific content, Google recommends you employ a few techniques that help Google best categorize your articles correctly. Nonetheless, a news sitemap will help your content get discovered faster and be displayed more accurately. '100,000 business opportunities every minute. Which increases sales.
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 21, 2011
    [Help] What I will tell my kids about jobs
    Clayton Christensen shares with his students a set of guidelines that have helped him find meaning in his own life. In his essay How will you measure your life? Second, how can I be sure that my relationships with my spouse and my family become an enduring source of happiness? Third, how can I be sure I’ll stay out of jail? good life?
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 14, 2011
    [Help] Ready to Nurture? Simply Remember Your A,B,C's
    Here’s a framework I’ve used with dozens of companies in the past to help start the marketing program planning. Savvy is happy to have Steve Gershik, President of 28marketing, guest posting for us today. He shares his insight as a Demand Generation strategist on lead nurturing. The answer is simple as A,B,C. is for Audience.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 2, 2011
    [Help] My Stolen Car, A Sleazy Salesman and 5 Marketing Lessons for Business Owners
    Almost exactly a year ago, Chris Brogan wrote “ Dear Car Dealerships: Stop Sucking &# where he ranted about dealer websites and gave some free advice to help them connect better with their customers. I’m How can I help you today?&#. Two weeks ago my wife’s car was stolen. She was upset…I was not. . No Mercy.
  • SALES CHALLENGER  |  TUESDAY, NOVEMBER 27, 2012
    [Help] Executing the Shift to Insight Selling
    Leaders walk the talk with prospects: A member from a diversified industrial company shared how their CEO talks to potential clients about becoming a Challenger organization, and uses their story as a marketing tool to explain to clients how they can help them understand their business better.
  • SALES CHALLENGER  |  MONDAY, MAY 7, 2012
    [Help] Using CRM to Build Skills, Not Just Track Deals
    You’ve now got a system to help managers diagnose and prescribe action on a rep’s most pressing long-term development needs. During pipeline reviews, managers are often left to compare individual pipelines to company averages (e.g. average opportunities per stage, average time per stage, or average close ratio). 
  • SALES CHALLENGER  |  TUESDAY, APRIL 17, 2012
    [Help] 4 Onboarding Pitfalls to Avoid
    The panel vets onboarding content and curriculum to ensure topics are relevant – this filtering process not only helps to prevent information overload but it also ensures program buy-in exists in the manager ranks. This is important for both the organization and the new sales professional. Well, that’s simply not realistic. 
  • SALES CHALLENGER  |  WEDNESDAY, MARCH 28, 2012
    [Help] 4 Ways to Make or Break Rep Credibility
    Many of our recent member conversations show that personal references and introductions made by mutual contacts help prospects view you as more credible than other suppliers. Credibility is a need to have for sales reps – but it’s just one of many factors critical to winning a deal. one buyer asked. the buyer asked. What are your thoughts?
  • SALES CHALLENGER  |  MONDAY, FEBRUARY 6, 2012
    [Help] The Future of Video Calling for Sales and Customer Service
    But for certain issues there may just be value in having a helpful rep to talk you—and  show you— through the mechanics of the solution to your problem. (This is a guest post by Matt Lind of the Customer Contact Council , our sister program for heads of customer service and contact centers.). Employee-to-Employee. Employee-to-Customer.
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