Page 108 of 230 Previous | Next 
  • HUBSPOT  |  MONDAY, MARCH 7, 2011
    [Help] The Ultimate List: 50 Local Business Directories
    Filling out the forms over and over again can be a big pain, so here's a link to an Auto-Fill add-on for Firefox that should help prevent carpal tunnel. As a local business, attracting new customers can be a major challenge. Quickly disappearing are the days when people would go to the YellowPages to find local businesses. Google 2. Bing 3.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 1, 2012
    [Help] 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success
    Of course, it’s okay to track some of these metrics internally within your department if they help you make better marketing decisions.  That’s why it’s essential to push the team to use credibility-building financial metrics that show how marketing helps the company to generate more profits and faster growth than your competitors.
  • HUBSPOT  |  MONDAY, APRIL 22, 2013
    [Help] 20 Enlightening Pearls of Wisdom From Marketing Experts [SlideShare]
    Be authentic as a publisher and create content that helps you connect to everyone else. Start helping." - Zig Ziglar, Author of See You At The Top. 'Life is busy. Marketers are trying to stay on top of content creation , messaging, branding, budget, industry trends -- not to mention trying to find time for a personal life.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 23, 2014
    [Help] The Future of Social Marketing Automation is Here (And Improving)
    'by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Roz Lemieux, CEO of Attentive.ly, a social behavior platform that helps modern marketing organizations predict how customers and supporters will behave – even what they might do or buy – from social data. Impressive. July 24 at 2 p.m.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 17, 2012
    [Help] Focus On Customers and Run Like Never Before
    Filmed in five countries and across three continents, the campaign seeks to reflect what global business means today and saying: “whether you’re a small local business or a global corporation, SAP is ready to partner with you to help achieve amazing things for your company.” And how to focus on meeting their needs. Strategy
  • TRADESMEN INSIGHTS  |  THURSDAY, AUGUST 4, 2011
    [Help] Manufacturers: How Are You Getting Closer to the Professional Tradesmen?
    It’s a great long-term strategy that will help you set your brand apart. Beyond the normal marketing things you do, what are you doing to get closer to your customers and LISTEN to what their issues are? May I suggest a tradesmen council? You could even pass by new product ideas before putting them into production.
  • SALES CHALLENGER  |  TUESDAY, NOVEMBER 27, 2012
    [Help] Executing the Shift to Insight Selling
    Leaders walk the talk with prospects: A member from a diversified industrial company shared how their CEO talks to potential clients about becoming a Challenger organization, and uses their story as a marketing tool to explain to clients how they can help them understand their business better.
  • SALES CHALLENGER  |  MONDAY, MAY 7, 2012
    [Help] Using CRM to Build Skills, Not Just Track Deals
    You’ve now got a system to help managers diagnose and prescribe action on a rep’s most pressing long-term development needs. During pipeline reviews, managers are often left to compare individual pipelines to company averages (e.g. average opportunities per stage, average time per stage, or average close ratio). 
  • SALES CHALLENGER  |  TUESDAY, APRIL 17, 2012
    [Help] 4 Onboarding Pitfalls to Avoid
    The panel vets onboarding content and curriculum to ensure topics are relevant – this filtering process not only helps to prevent information overload but it also ensures program buy-in exists in the manager ranks. This is important for both the organization and the new sales professional. Well, that’s simply not realistic. 
  • SALES CHALLENGER  |  WEDNESDAY, MARCH 28, 2012
    [Help] 4 Ways to Make or Break Rep Credibility
    Many of our recent member conversations show that personal references and introductions made by mutual contacts help prospects view you as more credible than other suppliers. Credibility is a need to have for sales reps – but it’s just one of many factors critical to winning a deal. one buyer asked. the buyer asked. What are your thoughts?
  • SALES CHALLENGER  |  MONDAY, FEBRUARY 6, 2012
    [Help] The Future of Video Calling for Sales and Customer Service
    But for certain issues there may just be value in having a helpful rep to talk you—and  show you— through the mechanics of the solution to your problem. (This is a guest post by Matt Lind of the Customer Contact Council , our sister program for heads of customer service and contact centers.). Employee-to-Employee. Employee-to-Customer.
  • STORIES THAT SELL  |  MONDAY, NOVEMBER 1, 2010
    [Help] Traits of the Perfect Success-Story Interviewee
    heard this just a couple of weeks ago while interviewing an IT manager at a hospital about their new help desk system. "I could sell this for you." " That line, coming straight from the mouth of a happy customer, is music to a company’s ears. He went on to give me powerful quote after powerful quote. Here are a few tips: 1.
  • HUBSPOT  |  TUESDAY, JANUARY 7, 2014
    [Help] Which Mobile Devices Do Your Visitors Use? [Google Analytics Quick Tip]
    Below, we''ll take a look at how you can use these reports to discover stats related to mobile usage for your website(s) and help you adjust your mobile strategy. '"THIS will be the year of mobile!". Marketers have been hearing this pretty regularly since 2008. With Google Analytics, of course. Let''s begin! Finding the Mobile Reports.
  • VIDYARD  |  WEDNESDAY, AUGUST 6, 2014
    [Help] 5 Reasons Why Your Intelligent, Hard-working, Good-Looking Self Should Attend Ignite
    We’re here to help you learn the best strategies and tactics to take your content marketing and demand gen strategies to the next level – all with the power of video. 'Hello friends! If you think video is both powerful and one of the key components of a successful marketing strategy, you don’t want to miss this event. Here’s why: 1.
  • HUBSPOT  |  TUESDAY, MAY 7, 2013
    [Help] Advice on Corporate Culture From Netflix's Former Chief Talent Officer
    Netflix helped pioneer things like a "no vacation policy," where employees can take whatever time they need rather than earning a certain number of vacation days per year. Sometimes it''s really hard to say goodbye to people who helped you become successful.". How have you helped create a culture at your company?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 6, 2011
    [Help] The hidden costs of social media conversation
    Christopher Locke and his co-authors saw that this new technology could help us re-capture these historic market conversations, as it stated: “‘In the early 1990s, there was nothing like the Internet we take for granted today. It’s all about the conversation. Have you heard that a thousand times?  It’s not the goal. 
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 19, 2013
    [Help] So Your Ad Agency Got an Award. Now What?
    If you need help focusing your marketing on results, contact New Incite today. 'Effective marketing is not about winning design awards. Effective marketing is about getting results. This is evidenced in the value the marketing and advertising industry and some businesses place on creative and design awards. Kudos to the award winners.
  • B2B MARKETING TRACTION  |  FRIDAY, JANUARY 4, 2013
    [Help] Social Networking – Organic? Strategic? or Gaming a System?
    If you’d like help designing and setting up a strategic social media system for your business, contact me today. Now that social media is used by more businesses, it’s become clear that there is a right (and wrong) way to use it. It’s designed to allow people like you and me to share information that we like. Do be organic.
  • B2B MARKETING TRACTION  |  FRIDAY, JULY 20, 2012
    [Help] B2B Website Technology: Why I Say, Proprietary-Smietary
    found helpful reviews for some of these at HackRepair.com. Should you base your business to business website on a closed, proprietary technology or an open source technology platform that a majority of web developers can work with? In most cases, I recommend open source. get proprietary software. Proprietary systems are, well, proprietary.
  • B2B MARKETING TRACTION  |  FRIDAY, JANUARY 20, 2012
    [Help] B2B Marketers Don’t Get Left Behind
    Transparency and telling your story engages prospects and helps them trust you. There are several trends bubbling up to the top for B2B Marketing right now. If you’re not addressing or implementing them in the near future, you could get left behind by your buyers and your competition. Google loves that.
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 6, 2011
    [Help] Leverage Your B2B Marketing Assets
    Contact New Incite today for help in creating marketing leverage. Are you leveraging your B2B marketing assets to achieve better results faster? So, before you launch that expensive, new marketing campaign for a new market, ask yourself – is there anything I can leverage more quickly and less expensively? — Archimedes of Syracuse.
  • B2B MARKETING TRACTION  |  TUESDAY, NOVEMBER 1, 2011
    [Help] What Should I Spend on My Marketing Budget? Part 2
    There are appropriate marketing tactics for each stage and corresponding marketing tactics that can help you define your budget. Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. The marketing life cycle can relate to a product, service, or an entire company. Introduction. Growth.
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 3, 2011
    [Help] Why Product Launch Plans Need to Include Social Networking
    It’ll make your launch that much more effective and help you reduce time-to-revenue for your business. Tweet. recently provided some marketing consulting and services for a technology start-up about to launch a new product. They contacted me with little time to spare before their intended product launch at an industry event.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JUNE 15, 2011
    [Help] Does Your B2B Sales Team Dominate LinkedIn?
    Make sure your company profile and your employees profiles are complete and accurate with keywords and phrases and as much helpful description as possible. Tweet. Wouldn’t it be great if, when your prospects search on LinkedIn for your products or services, your sales team dominates the results? Understand the conversation. Wrong!
  • B2B MARKETING TRACTION  |  FRIDAY, AUGUST 19, 2011
    [Help] Social Media Messages – How Many are Enough?
    New Incite offers several outsource services to help – see our Outsource Social Media Services page for more information. Tweet. As a B2B Marketing Consultant, I am often asked how many messages a business should post on their social media accounts. If you fail to plan, you plan to fail. for more on this. How long should they be?
  • THE ROI GUY  |  THURSDAY, DECEMBER 23, 2010
    [Help] Social Media Hierarchy of Needs - Best Practices for ROI Success
    To help buyers recognize needs, savvy social media marketers are leveraging content that illuminates market trends, highlights issues others are successfully addressing, and provides tangible ideas on how to solve problems. the quantified return on investment (ROI) from social marketing efforts.
  • TOM PISELLO  |  TUESDAY, OCTOBER 5, 2010
    [Help] B2B Companies are Really Content Companies, But is Content.
    Interactive Smart Content(tm) is one of the keys in helping to overcome marketing fatigue and produce engaging content. Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. How Do You Get Started in Content Marketing?
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JUNE 23, 2008
    [Help] JOLT - Journal of Online Learning and Teaching
    In this way, students not only helped to make up the exam, but. help promote the accuracy of the resulting. The class Wiki helped me work more. The use of a wiki in this class helped in my. helpful for me as I studied or reviewed what. was helpful (but not critical) for their ability to. Search JOLT. 4, No.
  • INBOUND SALES NETWORK  |  TUESDAY, FEBRUARY 7, 2012
    [Help] The Secret to Getting Leads, Not Just Likes
    ” That is the key point - you need to focus on the problem, you don’t want to get the person who is already shopping around amongst 10,000 different vendors for a very specific solution, you want to get the prospect who knows they have a problem and needs your specific help to solve it. 148% greater conversions. The developers?
  • HUBSPOT  |  TUESDAY, DECEMBER 28, 2010
    [Help] The 10 Commandments of Customer Support
    Because customer satisfaction is a measure of how products and services supplied by a company meet or surpass customer expectations, Matthew and his team have developed 10 rules that the follow when helping HubSpot customers. Our goal is to help people transform their own marketing. To my customer. UNKNOWN. Teach - Knowledge is power.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  WEDNESDAY, JUNE 20, 2012
    [Help] Are You Making These Serious Sales Assumptions?
    But if you knew that we've helped similar firms reduce their overall print spend by up to 29%, would that interest you?" Five minutes. You wouldn't think it would be difficult to misconstrue those two simple words. However, after many years of marriage, I can assure you that it has two entirely different meanings. On the dot. drive him crazy.
  • ACHIEVE MARKET LEADERSHIP  |  THURSDAY, FEBRUARY 18, 2010
    [Help] Lead Management Matters!
    At Crimson, we have recently added a lead management practice , designed to help our clients with their prospect management challenges. Demand generation is the deliverable produced by marketing that connects ready and willing buyers with a sales team. Lead Management
  • INSIGHTIQ BLOG  |  TUESDAY, MAY 14, 2013
    [Help] Response Attribution: Not everything That Counts Can Be Counted…Or Can It?
    Capturing and using the historical behavior is important because it will help identify the attributes that make email a more effective marketing channel for some customers than others. This advertising has a strong effect on the decisions and purchases customers make. But how do marketers make sense of what advertising channels are working?
  • MARKETING CRAFTMANSHIP  |  THURSDAY, NOVEMBER 17, 2011
    [Help] Making the Short List: How to Drive Top-of-Mind Awareness
    Content based on intellectual capital, showcasing insight, experience and opinion, and providing helpful ideas or guidance, will be read and remembered. The Key to Making the Short List. For most companies, there is no way to predict when a prospect will purchase their product or engage their services. Consistent application is critical.
  • SALES LEAD DYNAMICS  |  FRIDAY, NOVEMBER 30, 2012
    [Help] Who’s on Your “A” Team?
    We really understand what each other does and actively try to help one another. Back in the 1980’s “ A-Team ” Members Hannibal, Howlin’ Mad, B.A. Bad Attitude” Baracus, and Faceman, shot, bombed, stabbed, slugged, hacked, connived, cavorted, and charmed their way across the TV screen. You need an A-Team to look out for you, too. R.A.M.P
  • INSIGHTIQ BLOG  |  TUESDAY, MAY 29, 2012
    [Help] Thoughts from the Cable Show: Consumers were front & center
    In an announcement at The Cable Show, Comcast introduced Comcast Media 360, a sales unit designed to help brands reach consumers with integrated, targeted and measurable campaigns across all platforms. But this year, as in recent years, television (or the first screen) wasn't the only media darling. see it, buy it a la Fashion Star).
  • WRITESPARK  |  TUESDAY, FEBRUARY 2, 2010
    [Help] E-books: More Than a New Marcom Fashion
    books are perceived positively by prospects as easier to read, with more visuals and multimedia elements that help a reader's understanding of the content. . Like women's fashion, some marketing documents are trendy for awhile, then considered unhip.only to emerge again a few years later in a new form. book Advantages. Facebook, Twitter).
  • INSIGHTIQ BLOG  |  THURSDAY, DECEMBER 22, 2011
    [Help] A Marketing Reflection: Quaero's 2011 Webinar Recap
    Our webinars largely attempted to boil down the key areas of concern to help marketers get a grasp of the landscape, and how to begin making changes in their organizations. Here at Quaero, it's a magical time of the year. Using up last vacation days, attending company holiday parties, and of course, planning for 2012 marketing efforts.
  • DIGITAL VOICES  |  FRIDAY, JULY 16, 2010
    [Help] Maximizing the effectiveness of your social marketing activities
    While there is no silver bullet with maximizing usage and being more effective with social channels, we hope you find these ideas to be helpful in your travails down the social road. The proliferance of social channels over the last 5-6 years is simply amazing. may provide other platforms to communicate with our audience. . Invest wisely.
  • SALES LEAD DYNAMICS  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Help] Do You Sell Perfume or Do You Sell Hope?
    Client testimonials are also helpful. “ In the factory we make cosmetics. In the drugstore we sell hope.”. That powerful statement is from Charles Revson, the founder of Revlon, and one of the great marketers of all time. Perfume is simply smelly (well, ok, pleasantly fragrant) water. But Revson imbued it with almost mystical powers. Right?
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 18, 2013
    [Help] Here is my fervent hope. That what does not kill you, makes you stronger
    'Can getting smoked in a National Championship game lead to greater results? My Alma Mater is the University of Notre Dame. So I was deeply embarrassed to be smoked by the University of Alabama. As the announcer stated “ An over-whelming victory in this BCS game.” ” We were pounded by a much better team. This is true for all of us.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 18, 2011
    [Help] Find New Customers Fan of the Month – Arthur Germain
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. Arthur is an expert in company messaging and is based on Long Island.
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 12, 2011
    [Help] Mad Marketing TV Episode 1 is done
    Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. I’m the host of Mad Marketing TV  sponsored by  Act-On Software  and we recorded the premier episode yesterday. It featured an expert on buyer personas – Adele Revella of The Buyer Persona Institute.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 11, 2011
    [Help] Find New Customers Fan of the Month – Arthur Germain
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. Arthur is an expert in company messaging and is based on Long Island.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 28, 2011
    [Help] Find New Customers Fan of the Month – Antonio Dimitriadis
    Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. B2B Lead Generation | Find New Customers Fan of the Month for October 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Antonio Dimitriadis. in Greece.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 27, 2011
    [Help] The Science of Social Timing Part 1: Social Networks
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. The Science of Social Media | Insights from Dan Zarrella. Great insights on how best to use social media for maximum effectiveness in b2b demand generation from Dan at Hubspot. Thanks, Dan! link]. tweet«.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 21, 2011
    [Help] Find New Customers Fan of the Month – Antonio Dimitriadis
    Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. B2B Lead Generation | Find New Customers Fan of the Month for October 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Antonio Dimitriadis. in Greece.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 7, 2011
    [Help] Find New Customers Fan of the Month – Antonio Dimitriadis
    Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. B2B Lead Generation | Find New Customers Fan of the Month for October 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Antonio Dimitriadis. Embrace them.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 1, 2011
    [Help] Find New Customers Fan of the Month – Antonio Dimitriadis
    Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. B2B Lead Generation | Find New Customers Fan of the Month for October 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Antonio Dimitriadis. in Greece.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 23, 2011
    [Help] Laugh and Learn with Find New Customers | Episode 45 – Just Ship It
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. In his weekly B2B marketing show, Jeff Ogden , President of the B2B lead generation company , Find New Customers ([link] shares a key marketing take-away using wit and humor.
  • FEARLESS COMPETITOR  |  SUNDAY, AUGUST 21, 2011
    [Help] Sunday Post | Introduction to “A Whole New Mind”
    July was the biggest month ever for this blog and with your help, August will be even better! On Sundays, our goal is to expand minds – to share insights – to get you to say “ Wow!&#. Want to truly understand Find New Customers ? Watch last Friday’s  Laugh and Learn show. Great show! It’s a must-watch! Dan Pink.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 24, 2011
    [Help] Content Marketing tips and techniques
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. B2B content marketing | tips and techniques. SoftwareAdvice.com invited me to do a guest video post for their very popular blog on B2B marketing.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 21, 2011
    [Help] @fearlesscomp to appear on SLMA radio
    Find New Customers helps companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. B2B Lead Generation | The Fearless Competitor to appear on SLMA Radio. Sales Lead Management Association (SLMA) Radio has all the top experts in B2B marketing and sales.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 16, 2011
    [Help] Great guest bloggers coming
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. Aprimo hired Find New Customers because of our world-class network of top experts. Now we bring you these top experts as guest bloggers. You’ll know some of these too. Plus many more.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 11, 2011
    [Help] How to Prioritize Sales Leads Part 2 – Mac McConnell of Bluebird Strategie
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. B2B Lead Generation | How to Prioritize Leads | Part 2 of 3. In our last post, we shared part 1 of Mac McConnell of Bluebird Strategies talking about lead scoring at Software Advice.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 5, 2011
    [Help] Changing direction | The difficulty in changing a tiger’s stripes
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. Had a very interesting conversation with an SVP of Marketing for a $500MM software company this week. Their challenge? They sell mainly to IT, but want to sell to business leaders.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 4, 2011
    [Help] Jill Konrath on HubspotTV
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. Jill Konrath. Please support Jill! HubspotTV is the fun and witty sales and marketing show that airs for 20-25 minutes every Friday starting at 4:00pm ET at HubspotTV. Don’t Miss it!
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 20, 2011
    [Help] The Definitive Guide to Making Quota
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. B2B Sales | Tips from top experts. Ever wish you could discuss your sales challenges with top experts like Dave Stein, Jill Konrath, Kendra Lee or Kevin Temple? Now you can. What do you think?
  • MI6 MARKETING AGENCY  |  WEDNESDAY, JANUARY 19, 2011
    [Help] Vendor News: EMC
    Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. EMC Launches New Product Line for SMBs. This week EMC unveiled its new VNX Product Line targeted to the SMB market. Video Interview. Video Timeline. Tweet.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 16, 2010
    [Help] 60 Seconds not this week
    He’s an expert in demand generation who helps companies increase the flow of qualified sales leads. My thanks to our fans, but no 60 seconds this week. We’re with a new client, Aprimo , and unable to post this week. assure you that “60 Seconds with the Fearless Competitor&# will return next week. Lead Generation Made Simple.”
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 11, 2010
    [Help] 60 Seconds with the Fearless Competitor – Episode 5
    Find New Customers helps business develop and implement programs to drive more sales leads by improving the way they find and acquire new customers using best practices in lead generation. In Episode 5 of this quick hitting video series, the Fearless Competitor shares 6 tips for B2B marketing success today.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 14, 2009
    [Help] New approach in remarkable content
    Jeff Ogden, the Fearless Competitor, is President of Find New Customers “ Lead Generation Made Simple &#  For businesses looking for lead generation , Find New Customers helps business implement best practices in finding and acquiring new customers. The Holy Grail of marketing content is interactivity. We watch it. Emails. Blog posts.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 30, 2009
    [Help] The wrong formula
    Jeff Ogden is President of Find New Customers , a company dedicated to helping other companies find and acquire new customers using best practices in lead generation. It used to be so simple. The formula was clear. Problem — We need sales. Answer — Hire salespeople, especially those with industry or specialized experience.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 22, 2009
    [Help] 6 Things You Need for Demand Generation
    He’s been called the guru of lead generation and Find New Customers helps businesses execute lead generation programs to excel at acquiring new customers. Here’s what you need: A clear universal lead definition – agreed by sales and marketing. strong value proposition – specific, measurable and time-constrained.
  • SYNECORE  |  FRIDAY, JUNE 20, 2014
    [Help] Integrated Digital Marketing Chronicles: Measure & Refine Your Efforts
    You would imagine that utilizing the tactic of strategy refinement might have helped the army realize that bullets don’t work on Godzilla. 'After you''ve defined , promoted , connected and converted the audience with your digital marketing campaign your work is finished, right? Wrong! How is this accomplished? That got me thinking.I
  • SYNECORE  |  MONDAY, MARCH 10, 2014
    [Help] Social Mapping: Will Findery Make its Mark?
    As marketing goes solomo , the idea of social mapping is a unique enough concept to help it stand out amongst the noise. 'Social discovery is not a new concept. So what makes Findery , the new social app from Flickr co-founder Caterina Fake, different from all the rest? Did you know that Janis Joplin lived on this street? Bumping” Alerts.
  • B2B MEMES  |  MONDAY, JUNE 18, 2012
    [Help] Curation: Add Value and Pass It Along
    Among all the topics that seem to rile journalists and publishers these days, perhaps the most contentious is curation. Is summarizing and linking to another person’s article an honorable act or a form of theft? How can you distinguish between good curation and bad curation? Perhaps not so clear is how to add value.
  • SAZBEAN  |  MONDAY, AUGUST 30, 2010
    [Help] Review: SocialSeek for Social Media Monitoring
    If you found this post helpful, please consider signing up for our free newsletter or subscribing to Sazbean.com via RSS feed or email. One challenge with social media is keeping track of all the conversations and times that your name or company name is mentioned. Search by keyword and location, or just one or the other. Birds-eye View.
  • PHOENIX RISING  |  MONDAY, NOVEMBER 30, 2009
    [Help] Primal Thinking
    I'm laughing as I write this, I can't help it. I wrote a post last week entitled Ready, Fire, Aim. closed with what I thought was a cute little double entendre' Something lifke "Who knows, maybe we'll hit the bullseye!" " followed, by a picture of a bull's eye.the Wall Street Bull's Eye to be precise. 
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 13, 2011
    [Help] How To Create Killer Content: Speak To A Customer
    I interviewed our top customers very briefly and asked them how they found out about us, what information helped them chose us, what made us unique in their minds and whether they were open to being references. Fortunately, we had some very well known and highly respected brand names offer to help us. Trust me, I have been there.
  • SAZBEAN  |  TUESDAY, APRIL 1, 2014
    [Help] What You Want to Know Will Dictate What You Measure
    While it may seem obvious, taking a step back to understand what you want to know first will help you choose the right measurements. But there is hope… Google analytics allows you to add tags to links that can help you distinguish where traffic is coming from to the same web page. Step 1: State What You Want To Know.
  • THE ROI GUY  |  MONDAY, MAY 2, 2011
    [Help] Alinean Announces the CMO Challenge
    Free Campaign and Marketing Optimization (CMO) Assessment Tool and Service to Optimize B2B Marketing Return on Investment (ROI) Alinean announces the CMO Challenge , a free online assessment tool and service to help B2B marketers optimize the spending and practices of overall marketing groups, or individual campaigns.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 15, 2013
    [Help] How Xerox is Supporting Editorial Advocacy with Healthbiz Decoded
    HealthBiz Decoded’s infographics help support media attention and traction to position the brand as a news source. 'by Amanda Batista | Tweet this How do you build believability for something that nobody knows you do? That was a big question the team at Xerox asked themselves this past February. And that’s what Xerox did. Influencer gap.
  • B2B IDEAS @ WORK  |  TUESDAY, JULY 12, 2011
    [Help] B2B Marketing Research: Getting Started
    This not only helps you develop rapport at the beginning, but can also help you ‘speak their language’ and understand where they are coming from when you ask them questions during the interview. Ok, so you’ve done your secondary research and you’ve developed your research proposal – now what? Stay Humble.
  • LEADER NETWORKS  |  TUESDAY, OCTOBER 11, 2011
    [Help] Five Ways To Avoid the "Valley of the Social Tools"
    We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. Social strategy and social operations are causing big changes in business today -- online and offline. They've emphasized click-through and followers. insert social tool name here.) or your career!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 16, 2011
    [Help] Research shows Facebook emotional boost is like marriage
    On a scale of 100, the average American scored 75/100 on a scale of total support, 75/100 on emotional support (such as receiving advice), 76/100 in companionship (such as having people to spend time with), and 75/100 in instrumental aid (such as having someone to help if they are sick in bed). Here is a summary:  . Follow the money.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Help] I Ditched Marketing and Hit the Sales Floor for an Hour. Here's What Happened.
    During the roleplay, he said this: "Our website is primarily there to help generate leads, but we have no real way of measuring its success." It made me really appreciate the level of control I have with blogging, and wonder how I could do my job better to help reps do theirs. 'As I type this, my brain is in overdrive. Chad stopped me.
  • SYNECORE  |  SATURDAY, FEBRUARY 1, 2014
    [Help] Pin to Win: Social Sharing on Pinterest Trumps Email
    With Interests , pins are organized within a handful of broad categories, so Interests will group together pins in much more narrow categories to help recommend pins users are more likely to be interested in. 'I’ve long argued that Pinterest is the most sales-actionable social network around. percent of shares to Pinterest. Here’s why.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 28, 2013
    [Help] How to Be a Sales Coach, Not a Sales Manager
    They ride with them to the appointments, ask them questions about their plans for the call, give them feedback on what they did right, and help them to continually improve. In essence, the best managers help grow their salespeople. This is about completely focusing on helping them to grow. Coaching Essential to Success.
  • THE POINT  |  FRIDAY, JANUARY 6, 2012
    [Help] How to Optimize Your Website’s Resource Library for Lead Generation
    In order to keep the layout scalable, simple, and intuitive, we added a categorization system to help users search by content type as well as category icons and a rating system to aid in scannability.“. A well-designed resource library can be a key factor in converting Website visitors to measurable, actionable sales leads.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 27, 2010
    [Help] Engaging Content: Get Emotional, Really Emotional
    Your readers can feel the pain of the client who was frustrated, angry, disappointed… and feel their relief when you helped them out. How can content  marketers create content that engages – truly engages – the emotions of readers ? When Harry Met Sally , Sally insisted men could never tell when women were faking an orgasm.
  • HUBSPOT  |  THURSDAY, OCTOBER 17, 2013
    [Help] 6 Signs Your Email Newsletter is Failing (and How You Can Fix It)
    Great email newsletters all have one primary call-to-action -- it cuts down on subscriber confusion and helps improve the overall clickthrough rate. Need help getting started? Reducing content clutter can help your subscribers focus on one thing: clicking through on your emails. Your boss is convincing. So you give in. Read on.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, AUGUST 22, 2013
    [Help] Are You Counting Your Marketing Calories?
    Let’s not forget the hours and hours and hours that go into helping the Sales Squirrels understand what you’re doing, why it’s a good idea and why you keep whining about updating the CRM database. 'I met my friend Jeff for lunch recently and it went like this: Jeff: Notice anything different about me? Jeff: I mean do I look thinner?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Help] Good News for Creepers: LinkedIn Upgrades "Who Viewed Your Profile" Feature
    What''s really helpful is the categorization at the top. 'I mean creepers in the most loving way. Some of my best friends are creepers. Ask her, she won''t deny it.). We all know the "Who Viewed Your Profile" LinkedIn feature. And today, I got an email that said I am among the first to get the new "Who''s Viewed Your Profile.". Social Media
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 5, 2012
    [Help] Marketing Automation Vendors Added Webinars, Social Media, and Dynamic Content in 2011
    Cross-Campaign Coordination: This encompasses several features to help coordinate customer treatments across campaigns. Last week's post took a horse race approach to data from our newly available B2B Marketing Automation Vendor Selection Tool (VEST): who’s ahead, who’s behind, and who is coming on strong. Let’s start with the basics.
  • HUBSPOT  |  THURSDAY, MAY 10, 2012
    [Help] The 6-Step SEO Audit Every Marketer Should Conduct
    Note: If you're a HubSpot customer, you can use HubSpot's Pages tool -- an analytics report that automatically diagnoses and shows you how to fix SEO errors -- to help you with your SEO audit. We all know how important internal and inbound links are to helping people find your content online. Step 1: Check Your Meta Descriptions.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 10, 2014
    [Help] Work in B2B? LinkedIn Can Supercharge Your Personal Brand
    ve used it for all of the things mentioned above, but today I’ll focus on a couple of my favorite tips which helped me become one of LinkedIn’s top 1% most viewed profiles and will help you to supercharge your personal brand. 'Employees at B2B companies know that LinkedIn is the B2B network. asked him what it was. His answer?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 11, 2011
    [Help] B2B Email Marketing 101: 7 Best Practices
    Many also believe sending on an off day, such as Sunday helps increase open rates (this is something we’ve noted in a previous discussion). Relevant metrics help marketers understand successful and unsuccessful aspects of campaigns and iterate effectively. Understand the objective, have a plan. It all starts with knowing the objective.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 22, 2014
    [Help] Next-Generation Marketing Automation Systems Target Small Business
    Before jumping into the new systems, it helps to define a set of standard features to measure them against. 'I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. continuously updated) as well as static. Among U.S-based
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 13, 2011
    [Help] The Death of Internet Marketing and the Rise of Social SEO
    As more and more people connected to the Internet the need arose to help people find those websites. By Robert Dempsey, Contributing {grow} Columnist. Internet marketing as we once knew it is dead. Gone are the days when a sales page was enough of a relationship to sell a product. Now is the time of social SEO. Are you ready for it?
  • HUBSPOT  |  WEDNESDAY, AUGUST 14, 2013
    [Help] How to Nail Down the Perfect Website Navigation
    The good news is, when making navigation decisions, there are a lot of tools at your disposal to help you make the right call. Stakeholders from throughout your company may have varying opinions about what is nav-worthy and what is not , but ultimately you should look to your website visitors to help you determine the best direction.
  • ANNUITAS  |  TUESDAY, APRIL 8, 2014
    [Help] Data Touches Everything at the Marketo User Summit #MKTGNATION14
    The first session I attended was called Marketo & Salesforce: Helpful Audits, Alerts, & Workflow for Rapidly Growing Companies and featured our newest team member Jenny Robertson sharing her experiences from  Navicure , building out both Marketo and SFDC workflows and rules to help solve some very common data quality issues.
  • HUBSPOT  |  THURSDAY, AUGUST 11, 2011
    [Help] Websites Using Google's +1 Button Get 3.5x the Google+ Visits [Data]
    The second is social sharing buttons act as a call-to-action on your blog that helps remind visitors that their online connections might be interested in the content as well. Google+ is the newest kid on the social networking block. It's experiencing rapid growth, growing much faster than Twitter and Facebook each did in the same time frame.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  WEDNESDAY, FEBRUARY 20, 2013
    [Help] [Video] Examples of a Good LinkedIn Summary
    In his LinkedIn summary he says, “I help people make high quality business decisions that involve real estate. do everything I can to help them maximize their returns by minimizing risk.” She then proceeds to talk about why it’s important and how she helps her customers. Well, guess what? They’re checking you out too.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 11, 2014
    [Help] A guide to free and easy influencer research tools
    Well if you are working on influence on the cheap, these free influencer research tools should help you. The post A guide to free and easy influencer research tools appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. 'A few months ago I was at huge tech industry conference. That is so 2011. Fake Guru Sniffer.
  • WEBBIQUITY  |  TUESDAY, JULY 15, 2014
    [Help] The Future of Digital Marketing According to the Giants
    'Guest post by Clayton Wood. Google, Yahoo! and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing. Let’s have a look. Their solution? How about you?
  • HUBSPOT  |  MONDAY, OCTOBER 11, 2010
    [Help] Top 5 Inbound Marketing Articles to Start the Week: Humanizing Social Media
    Marketing Takeaway: Help build trust in your brand by being transparent about the people who make up your business and who communicate with customers and prospects. The Easy-to-Use Tool That Helps You Build a Breakthrough Blog. Social Media Humanization. Author: Mark Smiciklas on Social Media Explorer. Author: Dr. Pete on SEOmoz.
  • INBOUND SALES NETWORK  |  THURSDAY, FEBRUARY 16, 2012
    [Help] Does Your Company Blog for Fun, Fame, or Fortune?
    When you direct a critical eye to something your audience might want to purchase, revealing the pros and cons, you become a trusted resource, one they know they can count on to help them make decisions. When your readers read how others are winning, they’ll discover new ideas or tips that could help them achieve success from you.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 9, 2014
    [Help] 7 Email Etiquette Rules to Send By
    Short, snappy emails help time crunched readers. 'Etiquette doesn’t just apply to your table manners; it applies to email marketing too. These unwritten rules of the email world are worth reviewing. You don’t want to offend your customers by making an email faux pas, right? We didn’t think so. Always get permission.
  • MARKETING ACTION  |  MONDAY, AUGUST 18, 2014
    [Help] Full-Service Technology Vendors: Marketing Automation Support and More
    Full-service solution providers offer a variety of services designed to help businesses run more efficiently. Imagine a world where you have one contact to call when you need help with your marketing automation tool. 'It’s a new world out there, and the traditional office is a thing of the past. Web design and development.
<< 1 2 ... 106 107 108 109 110 ... 229 230 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...