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  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 27, 2012
    [Help] Marketo’s Greatest Hits of 2012 – A B2B Marketing Retrospective
    Social, content, and marketing automation have all intersected and are now working together to help B2B marketers execute targeted campaigns, better measure their results, and ultimately drive more revenue. by Jason Miller 2012 has been a fantastic year for marketers. Let’s put on side one. Does Facebook Work for B2B Lead Gen? Hell Yes!
  • B2BBLOGGERS  |  THURSDAY, APRIL 29, 2010
    [Help] Overcoming the B2B Marcom Manager's Content Conundrum
    Relevant, useful content provided on a regular basis across multiple social and online media helps build trust.  It helps if you think of time in smaller chunks. How can we help you Make Good Media? Content , links and trust are the currencies of the internet.  It will save you a lot of frustration and embarrassment later.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, SEPTEMBER 1, 2010
    [Help] Hard Data to Justify Your Marketing Automation Investment
    Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch. client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. This set off an hour-long scavenger hunt through my hard drive, followed by sporadic afterthoughts later in the day. 51% win rates 55.6%
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 25, 2012
    [Help] 8 Ways to Make Your Content More Like Personal Conversations
    About the Author: Dan McDade is President and CEO of PointClear, a prospect development firm helping B2B companies nurture leads until they're ready to purchase. We're pleased to present this guest post by Dan McDade of PointClear. Personal connection. Understanding. Serving. The rules have changed with the self-educating buyer.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, FEBRUARY 8, 2011
    [Help] The Last Blog: It All Begins with Trust
    But we value more than just that – your ideas have really helped improve our lead generation results.”. What if someone asked you what your last words would be? In essence, that’s what Daniel Burstein , Director of Editorial Content for MECLABS, asked of me when he requested I publish my last blog post today. So how do you create that trust?
  • INSIGHTIQ BLOG  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Help] How to Generate Topics for Your Corporate Blog
    Fortunately, there are some simple tricks that you can use to help determine where to focus your writing energy. 'As a content marketer, I spend a lot of time writing, thinking about writing, and trying to get other people to write. don''t have to tell you that sometimes, it''s just plain difficult. You''ve heard of Google. Want to read more?
  • B2B CONVERSATIONS NOW  |  FRIDAY, AUGUST 6, 2010
    [Help] Should Sales and Marketing Merge?
    To win large, complex deals that span months, if not years, a company must engage early and help set the narrative. I attended a fantastic Focus.com presentation on June 29, 2010 as part of Focus’ interactive summit “ Mastering Lead Management “ For those of you who might have missed it, it is worth checking out.
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 3, 2012
    [Help] Find New Customers Fan of the Month – Paige O’Neill
    Find New Customers  helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class  lead generation programs. Congratulations to our Fan of the Month for January 2012 – Paige O’Neill. Each month we recognize a special fan of  Find New Customers. We really appreciate it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 16, 2014
    [Help] Does blogging still matter in 2014?
    appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. 'By Mars Dorian, {grow} Contributing Columnist. Five years ago, I wrote my first blog post. was all — yay, a digital crusader entering the exciting realm of the blogosphere. Fast forward four years. When I feel productive, I blog every other month. What happened?
  • HUBSPOT  |  FRIDAY, AUGUST 10, 2012
    [Help] 13 Ways to Spice Up Your Marketing Content With Data
    If not, peppering your content with data can help you boost the quality, credibility, and interest factor of your marketing content -- leading to more views and conversion opportunities! In these cases, providing readers with industry benchmarks can help them wrap their heads around how certain results stack up to the industry standard.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 15, 2013
    [Help] 5 Ways CMOs Can Master Their Online Customer Experience
    So to help CMOs master their online customer experience, I have outlined five surefire rules they should follow to get customers to respect, trust and spend more dollars more often with them across multiple channels. 'Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization. Lower costs? Free shipping?
  • SALES CHALLENGER  |  TUESDAY, MARCH 19, 2013
    [Help] Measuring Sales Force Effectiveness
    The diagnostic is meant to help you prioritize and identify a short list of areas where you will have the greatest impact on the performance of sales force. How do you measure the effectiveness of a sales force? Most companies agree that revenue and margins are key indicators of health. At the individual level we can examine gap-to-goal.
  • FUNNEL FOCUS  |  THURSDAY, FEBRUARY 9, 2012
    [Help] Reflections on the 2nd Annual Content Market Retreat
    S tory telling not only creates engaging content, but stories help build rapport with your audience. Adding to the conversation by collecting the right content is like being a museum curator; you're helping find relevant content your audience wants to see. . The experience was very enlightening. Tell stories. 
  • LOOPFUSE  |  MONDAY, FEBRUARY 22, 2010
    [Help] Summary of 5 Ways Marketing Automation Provides Job Security for.
    Marketing automation tools can help automate the process of optimizing marketing effectiveness and more importantly help marketers demonstrate their impact on top and bottom line results.  The question every marketer should be asking is “How do I maximize my value to the organization?”  Leave a Reply Click here to cancel reply.
  • VOLACCI  |  MONDAY, OCTOBER 7, 2013
    [Help] Mobile Marketing, Simplified: The Drupal 8 Mobile Initiative
    The increasing use of mobile devices for instant information means that the content on your website should be easily accessible through mobile, and the Drupal Mobile Initiative will help that happen. The last thing that you want is for a visitor to tap on a button that doesn''t respond and end up frustrated by your mobile website experience.
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 27, 2014
    [Help] How to Sponsor an Update on LinkedIn [Video]
    'In this installment of Tips in 2, our video series of helpful, two-minute small business marketing tips, our senior social media manager, Derek Overbey shows you how to easily sponsor an update on your LinkedIn business page. Want more fresh marketing tips and advice? Get the VR Buzz delivered daily. © 2014, VR Marketing Blog.
  • SYNECORE  |  SUNDAY, APRIL 13, 2014
    [Help] The Social Spark: 3 Sources for Social Media Success
    Listed as one of the “ Top 50 Social Media Power Influencers ” in 2013, Jeff Bullas writes with the goal of helping others get discovered in the digital world. As a social media strategist, it''s not only my role to manage social media platforms, but to stay updated on the daily changes the industry encounters. Jon Loomer. Jeff Bullas.
  • GREAT B2B MARKETING  |  THURSDAY, NOVEMBER 8, 2012
    [Help] The Most Important Number in B2B Marketing
    But instead of dealing with a cacophony of competing numbers, it is sometimes helpful to bring it back to the number one.  I often write about the importance on numbers in B2B marketing success.  A recent blog post titled Marketing Analytics – Measuring Most What Matters in B2B Marketing , covers this in subject in greater detail.
  • HUBSPOT  |  FRIDAY, AUGUST 12, 2011
    [Help] 14 Million Americans Used QR Codes in June [Data]
    They can help you stand out from your competition, target on-the-go consumers, make print advertising more engaging, and help link offline and online marketing efforts. According to its new report , 14 million people in the U.S. scanned a QR code with a mobile device in June. These users represent 6.2% Marketing Takeaway.
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Help] Dear HubSpot: My Mom Is the Only Person Reading My Blog
    You don''t have to get fancy with the CTA -- adding something simple like this to the bottom of your posts could work: Here''s a template if you want any CTA design help. Hope that was helpful for you! 'Hey folks, welcome to the second installment of this column. Sound good? Trying to see what do people visit most, what do they share.
  • HUBSPOT  |  TUESDAY, OCTOBER 22, 2013
    [Help] Should You Care About Blog Comments?
    Comments may be helpful for some and not so much for others. It really depends -- so let''s dive a little bit deeper into the issue to help you decide if you should be worrying about comments on your own blog. Let''s be clear here: I''m not talking about negative but helpful feedback. Rejoice! Same goes for spam commenters.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 23, 2014
    [Help] A 7-Step Process for Building a Blog Content Backlog
    This is no easy task, but we are here to help you get started coordinating all that blog content. Your goals can help you determine the type of content you want to focus on in the upcoming month. For more helpful ideas on what to include in your editorial guidelines, check out this article. Step 1: Figure out your blog''s goals.
  • WEBBIQUITY  |  THURSDAY, APRIL 5, 2012
    [Help] Best Local SEO Guides, Tips and Tactics of 2011
    Find the answers to these questions and more here in some of the most helpful guides to local search success of the past year. While the web is worldwide, search is often local. Optimizing for local search has its own unique content and link-building considerations. Which SEO tools are most useful in supporting local SEO efforts?
  • SAZBEAN  |  TUESDAY, MAY 6, 2014
    [Help] Tips for Effective Lead Generation
    To help you cut through the noise, we spoke to four leading marketing experts and got some of their best insights. 'While we may have marketing to increase awareness or stay top-of-mind, the gold at the end of the rainbow is generating quality leads. Here’s what they had to say about the dos and don’ts of effective lead generation.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 23, 2014
    [Help] What is One of the Most Important Contributors to Marketing Automation Success?
    workshop is ideal for getting everyone on the same page and helps to define how your team will use the marketing automation platform. good mix of education elements and a plan can help keep you and your team on track for success. What does education mean? Education strategy. This can be on-demand or onsite. Education plan.
  • HINGE MARKETING  |  MONDAY, DECEMBER 1, 2014
    [Help] Top 10 Marketing Techniques for Professional Services
    Other social media like Twitter are also helpful, but LinkedIn is really the top of the social media food chain for the B2B world. 'How can professional services firms raise their reputation and visibility in the marketplace? The answers aren’t the same as they used to be. Defining Marketing Techniques. 3) Blogs and articles.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Help] Create an Event Oasis: The Top Reasons to Host a Lounge
    Determining these things ahead of time helps you plan a lounge event that will meet your objectives. Incorporating partners into your lounge event has a few benefits, including: helping promote the lounge and create buzz, additional person-power, and offsetting some of the costs. What is it? Why should I consider one?
  • HUBSPOT  |  THURSDAY, JUNE 10, 2010
    [Help] 27 Awesome Social Media Stats, Soundbites and Slides
    Marketers and executives need clear information to help educated the organization about the impact social media has on their business. At HubSpot we wanted to help businesses solve this problem. Social media is a popular topic inside the walls of many businesses today. What is the best way to facilitate this education?
  • HUBSPOT  |  TUESDAY, MARCH 3, 2015
    [Help] 5 Infographics to Teach You How to Easily Make Infographics in PowerPoint [Free Templates]
    And to help you get started, we''ve created 10 fabulous infographic templates you can download and use for free right within PowerPoint. Adding borders to your images will help make them feel like their part of a cohesive design. We just checked -- they''re totally healthy. We''re so glad you asked! That''s right! Don''t be shy.
  • WRITTENT  |  WEDNESDAY, MAY 22, 2013
    [Help] 11 Blogging Experts’ Secrets on How to Get More Subscribers
    Based on the experience of some of the world’s sharpest blog marketers, we’ve curated some brilliant advice to help you triple your subscriber count: 1. However, if you’re only publishing occasionally or erratically, being more consistent could help you get more subscribers. Blog More. Pamela Vaughan, @Pamelump. Jeff Goins, @JeffGoins.
  • BLOG MY CALLS  |  FRIDAY, DECEMBER 20, 2013
    [Help] The Friday Marketing RANT: Hey Dummy, if You Don't Cancel Your Trial, You'll Get Charged
    Why would someone undergo a demo of a SaaS, talk to a sales rep, sign up for an account, give their CC number, and then never ever ever use the produce and ignore literally 15 emails and phone calls from account managers trying to help him set up his account. We rant about something marketing related every Friday morning. I hate you.
  • HUBSPOT  |  TUESDAY, AUGUST 27, 2013
    [Help] How LinkedIn's University Pages Will Kick Your Marketing Strategy Up a Notch
    If your school is known for its law or liberal arts program, highlighting this not only on your website but also on your University Page will help prospective students determine whether your school is a good fit for them. 'Ready to give your university''s social presence a boost? You''re in luck! Components of LinkedIn University Pages.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, OCTOBER 14, 2014
    [Help] Confucius Say: Your Case Studies are Worthless
    Instead, it engages the prospect in a meaningful dialogue that (1) addresses their specific situation; (2) demonstrates — on an immediate, first-hand basis — the seller’s understanding of the situation; and (3) validates the seller’s ability to help the potential buyer. No leap of faith required.
  • PWB MARKETING BLOG  |  FRIDAY, JUNE 3, 2011
    [Help] Social Media Activity Influences Google Rankings
    While a change won’t be seen overnight in your Google ranking, consistent participation will help your future Google rankings. Attention Businesses: Study Finds Majority of People Conduct Research Online - Google uses a complex ranking algorithm when determining how to rank websites across the web. This won’t work. social media
  • HINGE MARKETING  |  FRIDAY, APRIL 17, 2015
    [Help] 7 Social Media Marketing Mistakes to Avoid With LinkedIn
    It should clearly communicate the value you’ve brought to the firms you’ve worked at and how you can help future clients. For instance, when you are connecting with a prospect, begin by sending them a warm greeting and a piece of educational content that they may find helpful. Instead, follow the 80/20 rule. On LinkedIn?
  • MARKETING ACTION  |  TUESDAY, JANUARY 6, 2015
    [Help] 5 Tips for Creating Amazingly Effective Email
    Of course, it helps that those investments don’t need to be very big in order to have an impact. Marketing automation can help reduce the manual labor of creating effective emails that work on mobile, tie with social, and hit the inbox at the perfect moment. 'Marketers have been using email for many years, and for good reason.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 5, 2014
    [Help] The Secrets to Building a High-Growth Marketing Team
    If you need the extra help that comes from a professional recruiter, I strongly suggest bringing them in-house as well. Nothing helps determine how qualified someone is for your job than having them do the job. Hopefully these tips can help be your guide, or at least allow you to question and improve your current process.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 6, 2014
    [Help] How to Make it Rain: Part 2
    The good news is that sponsors can help you think about your event budget in a whole new way. sweepstakes helps generate demand by creating buzz. Now you might be asking yourself how do I really make event sponsorship hum ? Maybe you want to take your event strategy to a new level in 2015. 2)    Offer a Discount. Well, it is.
  • HUBSPOT  |  WEDNESDAY, JULY 11, 2012
    [Help] 9 Ways to Completely Sabotage Your Global SEO Strategy
    Get help from someone who is fluent in the language you’re creating content for. To help you identify international keywords for your global SEO strategy, the advanced option in Google's free Keyword Tool enables you to choose keywords by country and/or language. Translate All Your Content Using Google Translate. extension, etc.
  • JUNTA 42  |  FRIDAY, JULY 16, 2010
    [Help] Create Your Own Content Category
    Can you change the conversation and help your customers at the same time? One of the tenets to delivering higher purpose content marketing is to develop your own content category. Let me explain. was talking to a web marketer a few weeks back who asked: "I have seven competitors and we are all fighting for the same keywords. What do we do?".
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Help] 8 Steps to a Great Landing Page
    All these reasons are still valid, and nothing helps you covert like a good landing page. Keep your customer’s need and perceptions in mind as you write; this automatically helps make your copy more customer-centric.  Again, a branded template is a huge time-saver and helps ensure consistency.  Get a visitor to buy.
  • VOICE-BASED MARKETING  |  FRIDAY, JANUARY 3, 2014
    [Help] How to Nurture Your Blog
    Here are some ways to help your blog grow to its full potential. On your product and/or services pages, put snapshots of relevant blogs that might help visitors make a purchasing decision. Blogs about use cases are particularly helpful in this regard. One of those parts is your blog. But what happens after you publish it?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, OCTOBER 17, 2012
    [Help] 10 Google+ Power Tips for B2B Social Media
    Rather than go into the details, I have pulled out 10 power tips from the book to help you with your Google+ efforts for your B2B company. This helps you share valuable content on the other networks, as well as drives traffic back to Google+. Early adopters flocked to Google+ when it was launched last year because that is what they do.
  • MARKETRI  |  THURSDAY, MARCH 21, 2013
    [Help] Ads Are for Losers! How B2B Professional Services Firms Can Earn an Audience by Being Interesting
    Making an editor’s job as easy as possible helps build a relationship and improve the likelihood of placements. Pitching your firm’s experts to the media : To make your expert more appealing to the media, it may be helpful to emphasize particular niches of expertise that are consistent with hot topics in your industry.
  • HUBSPOT  |  THURSDAY, APRIL 26, 2012
    [Help] Why You Need Social Media, Even if Your Customers Don't
    Use social media to make connections that could help your business, learn from people, get selected for speaking opportunities, find sponsors for your events, etc. 6) Social Media Helps Expand Your Overall Reach. This is why we at HubSpot encourage employees to be active on social media -- it helps us expand our reach!
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 16, 2013
    [Help] Become a Master of Productivity with IFTTT [VIDEO]
    Luckily there’s a tool that can help you with all those things and tons more. You use different triggers, such as a tweet or Facebook post to create “recipes,” which help you become more productive. 'Do you feel that everyday should have 30+ hours in it? Yeah, we do too. Did you send enough tweets?
  • INBOUND SALES NETWORK  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Help] Are Public Relations Campaigns Worth It?
    To help here are 3 steps to measuring marketing ROI on public relations: Know what’s important to you Do you want to build brand awareness? When combined with your analytics, tools helps you understand just what campaigns are working and which ones are wasting cash. Are you looking to see if it is even worth it anymore?
  • HINGE MARKETING  |  MONDAY, APRIL 28, 2014
    [Help] Visible Expert Profile: Joe Pulizzi
    In 2001, Joe was tapped to run Penton’s custom media division, where he helped the firm make the transition from print to digital. He knew that companies desperately needed help with content marketing training and education, and there were few firms filling that need. The Godfather of Content Marketing. ” Starting Out.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 28, 2012
    [Help] The Psychology of Social Sharing: Maslow’s Hierarchy of Needs
    As a B2B marketing professional trying to create your social media and content strategy, having a basic foundation of human psychology can help amplify your efforts, more effectively reach your audience, and encourage your customers to share your message. But how do you get your audience to share? Maslow’s Hierarchy of Needs. Physiological.
  • THE POINT  |  TUESDAY, OCTOBER 26, 2010
    [Help] Why Companies Buy Marketing Automation Software
    Marketing automation helps eliminate marketing waste. Similarly, marketing automation helps companies get more from their investment in demand generation by nurturing and cultivating the vast majority of leads that aren’t immediately sales-ready. converting more existing leads over time to new, qualified opportunities. The reason?
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, SEPTEMBER 18, 2012
    [Help] 3 Ways to Make Marketing Planning Easier
    MLC’s Planning and Measurement Topic Center has rich resources to help you out. Have you booked a conference room yet? Grab one before someone else nabs it. Boardrooms around the world will be full of hubbub as the final quarter approaches – it’s planning time! Sounds dreamy – but we all know in reality it’s far from it.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, JANUARY 25, 2012
    [Help] Winning the Complex Sale
    The company’s solution was to embrace game elements to help reps unearth critical, unarticulated customer needs that aren’t being met effectively – and, in turn, reconcile competing priorities among multiple stakeholders. Its reps ran into the problem described above, and had trouble making complex sales.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 31, 2011
    [Help] Find New Customers releases “7 Keys to Successful B2B Marketing”
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | 7 Keys to B2B Marketing Success. “Your customers are frazzled – crazy-busy. They’re in endless meetings. Their To-Do Lists are overflowing.&#
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 24, 2011
    [Help] Find New Customers releases “7 Keys to B2B Marketing Success”
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | 7 Keys to B2B Marketing Success. “Your customers are frazzled – crazy-busy. They’re in endless meetings. Their To-Do Lists are overflowing.&#
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 19, 2011
    [Help] Find New Customers releases “7 Keys to Successful B2B Marketing”
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. B2B Lead Generation | 7 Keys to B2B Marketing Success. “Your customers are frazzled – crazy-busy. They are in endless meetings. Their To-Do Lists are overflowing.&# Just point and click.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 3, 2010
    [Help] Content Marketing = Sales $, otherwise, don’t do it
    He’s an expert in demand generation who helps companies increase the flow of qualified sales leads. I find a lot of content on BtoB sellers websites. Some of it is pretty good. Some of it is atrocious. But most of it, I think, misses the mark of delivering revenue because of five key flaws: They lack deep buyer personas. What do you think?
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 25, 2010
    [Help] Who’s in charge? Why you need leadership.
    Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation. “ Paul’s article is so important, I wish to share it with my readers. Paul’s point is that you need a leader for social networks. What do I mean?
  • HUBSPOT  |  SUNDAY, MARCH 2, 2014
    [Help] Kick-Ass Business Cards, Standout Resumes, and More in HubSpot Content This Week
    This week’s content has been particularly dedicated to offering helpful tips and teaching you the “how to’s” on everything from business cards to resumes to storytelling. If you’re one of those marketers who needs a little resume help, don’t worry, we’re here to help. SEO inbound sales
  • B2BBLOGGERS  |  WEDNESDAY, MARCH 28, 2012
    [Help] 3 Simple Ways To Differentiate Your Business To Attract Today’s B2B Buyers
    Here are three tips to help you connect more deeply with buyers. Finally, awards are a great tool to help buyers feel good about your product and company. Building that differentiation is difficult, especially when you offer a commodity-based product. Have a Voice. Humans are social animals. Show the Value. Get Recognized.
  • BLOG MY CALLS  |  THURSDAY, MAY 1, 2014
    [Help] I Can't Stop Staring at Our BVR
    Long story short: the BVR is a device that we help you install onsite that pushes call recordings into LogMyCalls.com. In these cases, the BVR stands ready to help. 'To say that our BVR is sweeping the nation is probably a bit of an exaggeration. But, seriously, it is sweeping the nation. Not really). What is the BVR? Get the BVR.
  • EVERYTHING TECHNOLOGY MARKETING  |  THURSDAY, JUNE 27, 2013
    [Help] Download the 2013 B2B Content Marketing Report
    Download the B2B Content Marketing Report (2013) * required First Name: Last Name: Email: * Company: Top-5 Content Marketing Trends in 2013 Content marketing is going mainstream and is becoming more sophisticated to help marketers generate more leads and enable thought leadership. 'Content marketing is going mainstream in 2013.
  • KEO MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Help] Email Marketing: Spending and Automation on the Rise
    This information is valuable in helping businesses target their messaging to provide relevant content that is most likely to strike a chord with the recipient. 'Email marketing has long been a favorite tactic for business-to-business marketers, and it looks like that isn’t going to change anytime soon.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 30, 2013
    [Help] New Benchmark Data Reveals the Secrets to Successful Website Redesigns [SlideShare]
    And 50% of businesses surveyed hired an external resource to help with their website redesign. 'Planning a website redesign can be pretty daunting. After all, we''ve all heard the nightmares about the "website redesign gone wrong." Or lived them.). There''s the company who went way over budget. Hey, that''s pretty good! Check it out. Design
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, JANUARY 15, 2012
    [Help] CRM: 15 Years Later, now a friend
    With a greater proactive approach and sales management focus, the 3 topics mentioned above would help the sales manager take greater charge of the CRM tool and it would be more of a useful tool for sales leadership.  .  .  .  . SFA/CRM 15 Years Later: Now It’s Every Rep’s Best Friend. My comments are first. by Lauren Carlson. What changed?
  • FATHOM  |  WEDNESDAY, NOVEMBER 19, 2014
    [Help] Creating Sales Funnel Content for Manufacturing Marketing
    Give helpful overviews of the problems your products solve without overtly promoting what you sell. 'The sales funnel varies for each industry. For B2B industries such as manufacturing, the sales funnel can be a longer process than the B2C sales funnel. So, manufacturing marketing has changed along with its sales funnel stages. Engage.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2011
    [Help] The 6-Step Secret Sauce for Awesome Email Subject Lines
    Next time you draft an email message, use this recipe to formulate a great email subject line that will help you get your message in front of more eyes. An email subject line is similar to writing a call-to-action ; using verbs helps create the sense of urgency and excitement you want them to feel when reading your subject line.
  • LEDGER BENNETT  |  MONDAY, FEBRUARY 4, 2013
    [Help] B2B European email legislation made easy
    Well we are here to help…. 'If you are considering or actively email marketing to European B2B recipients you need to be aware of the different country email legislations.  Many believe that the same law applies to the whole of Europe or that laws don’t apply to B2B communications.  Download full quick guide here. or www.theidm.com
  • HUBSPOT  |  WEDNESDAY, DECEMBER 15, 2010
    [Help] What is a 301 Redirect and Why Should You Care?
    Here are two tips for your 301 redirects that will help you get found by your best leads and customers. If you are a small business owner or small business employee, inbound marketing can help you manage expenses, increase your marketing reach and make sure your customers can find your products and services. It's true! Much better!
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, AUGUST 15, 2012
    [Help] Disrupting the Purchase Decision
    On Thursday August 9, heads of Marketing from around the country gathered at CEB’s Arlington, VA headquarters for the first presentation of the Marketing Leadership Council’s 2012 B2B research, “Disrupting the Purchase Decision: Challenging Customer Buying Criteria.”  This requires something we call “Commercial Insight.”  Want to know more? 
  • FEARLESS COMPETITOR  |  SUNDAY, JULY 1, 2012
    [Help] Fearless Competitor Ranked No.1 as the Best B2B Marketing Blog of 2012 by Buyerzone.com
    Since 1992, BuyerZone has helped connect millions of businesses with thousands of quality sellers for hundreds of products and services. Jeff Ogden’s sales lead generation Blog Fearless Competitor Achieves National Recognition as the No. Best B2B Blog on the Web for its Content Freshness and Audience Engagement. About Fearless Competitor.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 7, 2013
    [Help] Agencies Anonymous: 6-Step Program to Overcoming Lead Nurturing Failures
    Our goal is to provide you with steps to help you recover (and uncover) a strategy for lead nurturing that actually works and get over the reluctance of using an agency for lead nurturing. Agencies are quickly becoming experts at lead nurturing, so let us help you optimize. She posts on their blog and regularly rants @annetown.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 29, 2009
    [Help] LoopFuse Offers No-Frills Demand Generation
    It is now an attractive system with wizards to drive major functions and extensive in-line help messages to clarify next steps. The help functions are built with Helpstream customer support technology, which also provides a knowledge base and online community. Another wizard helps users to generate HTML forms from scratch.
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Help] 8 Ways to Market Your Seasonal Business During the Off-Season
    That's right, seasonal marketers that think long-term and use their off-season time wisely can help tee their businesses up for smashing successes when peak season begins again. If you'd like more help collecting awesome online reviews, read this blog post that will walk you through the process. It's a bummer of a thought, to be sure.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MAY 20, 2013
    [Help] Inside Sales Managers: Are You Like Your Best Boss?
    Maybe it will help you through some self reflection too. 'Do you ever ask yourself the question: “What characteristics would my team use to describe me as a boss?” If you haven’t, it’s a really great question to ask yourself if you manage a team. It’s only been the first session of 7, and I can already tell it will be time well spent. Smart.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 3, 2013
    [Help] Inside Sales and Social Selling: Are You Ready?
    Over the years, AG has been kind enough to send me off to a variety of professional development conferences, helping me to hone my skills in the many hats I’ve worn within the organization. Being a smaller company, I’ve fortunately been exposed to many scenarios that I may not have otherwise within larger companies. Adapt or die, right!?
  • GREAT B2B MARKETING  |  MONDAY, NOVEMBER 22, 2010
    [Help] How Pull Marketing Overcomes Marketing Clutter – by Christopher Ryan
    The remote control helps, but even if there are two games on simultaneously, as often as not, there will be commercials on both networks.  I suspect that I am not the only one who is frustrated by the increasing amount of advertising clutter. To get away from radio commercials, we subscribe to Sirius/XM Radio. Is there nowhere to hide?
  • VIEWPOINT  |  FRIDAY, APRIL 26, 2013
    [Help] Good Reads for B2B Marketing - Staple Yourself to a Lead
    This practice will return detailed insight into ways to improve the company''s processes and additionally help lessen the number of leads that could be dropped in the hand-off from marketing to sales. 'Online content in the sales and marketing industries is dynamic and constantly changing. Staple Yourself to a Lead. Via Marketo. Via Mashabl
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2012
    [Help] 9 Ways B2Bs Can Excel With Location-Based Social Media
    However, there are a number of opportunities for these type of companies to market themselves using location-based apps; its just harder to identify the strategies that'll help draw the same results a B2C company would see using these social channels. You can follow him on Twitter as @Brian_Honigman or @LunaMetrics. Claim Your Business.
  • VERTICAL RESPONSE  |  MONDAY, JULY 22, 2013
    [Help] Gain More Credibility with a Customer Case Study
    Chances are, if they love your company, they won’t mind giving up 15 minutes of their time to help you out – especially if they get some exposure out of it, too. The goal of a case study is to show potential customers how you’ve helped other clients in real life. Having their support is crucial to gain credibility. Gather images.
  • LEADERSHIP  |  FRIDAY, MAY 16, 2014
    [Help] Interesting Infographics: How To Measure Your ROI On Social Media
    In particular, the infographic helps us understand the following: our business objectives; the metrics CMOs apply to measure social media undertakings; and the advancement of social network recruiting. 'As a B2B leader, do you know how to determine the ROI on your social media efforts? Studying sales increases and the decline of costs.
  • SOCIAL MEDIA B2B  |  FRIDAY, OCTOBER 8, 2010
    [Help] 100+ SEO Resources for B2B Marketers
    One of the biggest benefits of social media for B2B companies is how it helps drive search traffic. Following are more than 100 great resources to help you learn more about SEO, or brush up if it has been a while since you have dug into this topic. Beginner’s Guides. Resources. Glossary. What are some your go to sources for SEO?
  • MARKETING ACTION  |  THURSDAY, OCTOBER 9, 2014
    [Help] Discover 3 Types of Marketing Automation Engagements for Agencies
    Here are three types of marketing automation engagements for agencies that can help you define how you can add marketing automation to your technology + process + creativity = profit equation. An increasing number of agencies are turning to marketing automation to gain a strategic advantage in both areas. Social media management and creative.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 21, 2013
    [Help] 4 New Marketing Fundamentals Impacting the B2B SEO Professional
    Give your PR team knowledge to help win the big pitch. In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Final Thoughts.
  • MARKETRI  |  TUESDAY, AUGUST 28, 2012
    [Help] Nine Habits of Highly Engaging Content Marketers
    That said, we at Marketri are also on the other side of the fence, creating content for both our own firm and our clients' Being both a producer and consumer of content helps us stay connected with the elements others find interesting too. Step one, in addition to helping develop ideas for great topics, also may lead you to new keywords.
  • TRADESMEN INSIGHTS  |  THURSDAY, APRIL 28, 2011
    [Help] What’s Your Social Media Strategy? READY-FIRE-AIM?
    Here are 5 pointers that might help in developing a social media strategy: Define your audience - Not all of your current or potential customers are into social. There is no simple solution to social media. Yes, you might get a bright idea and put it out there and then what? Unfortunately, some folks think social is different.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 17, 2013
    [Help] Lattice Engines Automates All Steps in Prospect Discovery
    It''s particularly helpful that Lattice Engines supports both prospecting and customer management -- further reducing the need for multiple products, and further encouraging cooperation between marketing and sales departments. But the Internet has exponentially grown the amount of data available and made it easily accessible.
  • CRIMSON MARKETING  |  WEDNESDAY, MAY 15, 2013
    [Help] The Power of Visual Content Marketing and Brand Visuals in Action
    recently read a fairly interesting article on this topic and found I agree with many key points, such as this one: “Empowered consumers seek out information to help them make the best decision, often considering multiple sources.” How are you helping your customers learn about you? Read the full article here.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, FEBRUARY 27, 2013
    [Help] A Guide to Creating a Thought Leadership Campaign
    Tools like Little Bird can help you identify thought leaders and influencers on Twitter that you may not already be aware of. Helpful tools for following and listening beyond the standard social networks include: Newsle , RSS feeds, Google alerts , Disqus and Intense Debate. It gets you started. It secures resources. Select your focus.
  • AGILE B2B COPYWRITER  |  THURSDAY, DECEMBER 2, 2010
    [Help] 6 Keys for Creating Compelling White Papers
    Here’s my list of six things that will help you make your next white paper as compelling and effective as it can be. Visuals help break up the large amount of text in most white papers. They’ll help your visual learners retain the information. What was at the top of the list? White papers. 1 – Write to a single ideal prospect.
  • SAVVY B2B MARKETING  |  MONDAY, NOVEMBER 21, 2011
    [Help] What Sales and Marketing Departments Can Learn from N’Sync
    The separation between marketing and sales has been ongoing for years, but with the always-changing marketing practices, this department needs sales to help with customer relationships more than ever. believe Mary Sullivan of KickStart Alliance said it best : “marketing provides the weapons, and sales fights the war.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 26, 2011
    [Help] 3 Key Reports To Run When Analyzing Your Teleprospecting Campaign.
    How to use it: If your number of leads passed is low for your project this report can be a huge help. You want to be casting a wide net at the start and this report can help you stay on course with that requirement. Adaptation is the key to any successful teleprospecting campaign. NOPE, this is not the case. Perhaps they are too low.or
  • BIZNOLOGY  |  THURSDAY, JANUARY 9, 2014
    [Help] 25 outreach tools that can take your business to new heights
    This company’s stellar outreach tools help connect brands and bloggers. Brands worldwide are still learning how to leverage competitive intelligence and thought leaders for marketing, which is why Little Bird can help you stand out. 'Do you think a solid content marketing strategy exempts your brand from needing to do outreach? Sorry,
  • MARKETING ACTION  |  WEDNESDAY, MAY 1, 2013
    [Help] 9 Steps to Revitalize Your Tradeshow Marketing Strategy
    Contests, promotions, giveaways and other creative methods have all been used to help companies achieve their tradeshow goals. This will be helpful when beginning the lead nurturing process after the event. This will help determine which prospects are worth pursuing and save your sales team a lot of time and energy. license.
  • MARKETING ACTION  |  MONDAY, APRIL 13, 2015
    [Help] Customer Lifecycle Metrics, Part 5: Retention and Expansion
    If they’re extremely satisfied with your products and/or services, they will help spread the word and do some valuable word-of-mouth marketing for you. It helps if you think about metrics in two general categories: “activity” metrics and “results” metrics. At least, that’s the case if you’re working for a top performing company.
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 8, 2011
    [Help] Tips on Using Facebook as a Good B2B Marketing Tool
    Listen and give them content and insight that will help them. Although Facebook’s initial intention was to connect and share on a personal level, B-to-B companies for the most part have a hard time using Facebook as part of their overall marketing program. Here are some facts to consider: People on Facebook.
  • JUNTA 42  |  THURSDAY, NOVEMBER 18, 2010
    [Help] Are Brands Ready to Be Media Companies? 4 Steps to Yes
     Ellen Oppenheim from MediaPost offers a number of helpful solutions for media brands including: Leveraging data outside of content creation. Hire more journalists or partner with outside agencies that can help you tell your story. Not be so tied to legacy revenue streams and experiment more digitally.  Why?
  • ONPATH  |  WEDNESDAY, AUGUST 31, 2011
    [Help] How to respond to insults when you're in the spotlight
    About OnPath OnPath helps enterprise companies in Ottawa, Toronto and Montreal develop more effective lead generation programs for complex products and services. WOW - can you imagine it being you who is up there on the stage. How would you react? What would you say? Because you never know when someone will try to put you on the spot.
  • HUBSPOT  |  SUNDAY, DECEMBER 16, 2012
    [Help] Twitter Introduces 'Negative Keyword Targeting,' and Other Marketing Stories of the Week
    If you need help getting started with your 2013 goals, download this planning template. This will help advertisers drill down on the exact target audience they’re hoping to reach. You get 35 free pre-designed email templates to help you craft emails that nail both form and function. Happy Sunday, marketers! Get ready!
  • TOMORROW PEOPLE  |  MONDAY, OCTOBER 10, 2011
    [Help] Zoober - Inbound Marketing Methodology to Outflank Your Competition
    But how can a five step inbound marketing approach help you get - and stay - in front of your competitors? See how the Zoober methodology can help you get ahead by downloading the new eGuide now Staying ahead is what business is all about. What makes your content – and its context – so crucial to customer relationships.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 21, 2011
    [Help] Best Email Marketing Tips, Tactics and Metrics of 2010
    Achinta Mitra provides step-by-step instructions for integrating Google Analytics with standard ESP email tracking, which produces much richer data to help optimize conversion rates. Sally Ormond answers this question with 10 opening words and phrases to help grab your reader’s attention within a 40-character subject line.
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