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  • EARNEST ABOUT B2B  |  FRIDAY, JUNE 19, 2015
    [Help] A guide to content curation. Where can I find shareable social content?
    Content curation is basically taking other people’s content that’s already out there and either summarising it helpfully (pointing out the best bits) or using it to substantiate an opinion or comment. So reading, digesting and summarising reports or research that is TL;DR (too long, didn’t read) can be really helpful.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 12, 2013
    [Help] How to avoid the entrepreneur’s “doomsday” mistake
    but I am passionate about helping others and today I thought I would reflect on what I have learned about overcoming mistakes with your new business. There is one kind of mistake that will not help you grow. There is one kind of mistake that will not help you grow. By Emeric Ernoult, {grow} Community Member. Here it is.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 16, 2017
    [Help] Why 30 may be the most important number of your career
    The post Why 30 may be the most important number of your career appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. I come from a world that celebrates impatience. Life was run in the short-term. It was not unusual to compromise long-term benefits for short-term realities. The magic of 30. Are you in?
  • HUBSPOT  |  TUESDAY, APRIL 29, 2014
    [Help] Your Anti-Social CEO Is Hurting Your Brand [New Data]
    Social media helped project their ideas and their products to a community of millions. But it will certainly help your competitors. Everyone''s doing it. Tweeting. Following. Friending. It feels like the entire world and their grandmother is on social media. Everyone except for Chief Executives, it seems. Tweet This Stat]. Really?"
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 7, 2011
    [Help] @fearlesscomp congratulates the Nifty 50 Men of Twitter
    Mack Collier is a strategist, trainer and speaker who specializes in helping companies better connect with its customers via social media. His motto: “Don’t focus on the tools, focus on the connections that the tools help facilitate.” Olivier helps companies develop, build, integrate, manage and measure Social Media Programs.
  • ACT-ON  |  FRIDAY, OCTOBER 9, 2015
    [Help] Do You Market to Countries in the EU? The Safe Harbor Agreement has Been Struck Down; This May Affect You
    Help Your Small Business Weather the Safe Harbor Storm. Editor’s Note: The rules and regulations in the United States about how companies manage and protect people’s private data are different from the rules and regulations in other countries. The week of October 5, 2015, Europe’s highest court struck down this agreement. Corporate
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 15, 2011
    [Help] The Importance of Lead Nurturing (Radio Show)
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. It was a very popular show.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 27, 2011
    [Help] Why I stopped attending conferences
    From our How We Help You page. We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. Lead generation companies | No longer attend conferences as an attendee. Here are three terrific marketing conferences. Dreamforce. MarketingProfs. DemandCon.
  • WRITTENT  |  MONDAY, JULY 7, 2014
    [Help] The Only 7-Step Guide to Creating Content You’ll Ever Need
    To help you bridge the gap between mediocre and excellent, or boost your volume without losing quality, here are 7 must-have tips for brilliant blogging: 1. If you’re struggling to obtain data, we couldn’t help but love HubSpot’s Jeff Russo’s recommendation, which is simply asking for data like Khan academy. Image source. Networking.
  • FATHOM  |  WEDNESDAY, OCTOBER 8, 2014
    [Help] Finding the Diamond in the Rough – Driving Qualified Traffic for Niche Markets
    Here are several strategies that will help you drive more qualified traffic through paid search campaigns. . By displaying the specific product or service that you offer, you can help rid out the irrelevant traffic. For example, if the decision buying process involves emotions, use messaging around ‘We’re Here to Help’.
  • BLUE FOCUS MARKETING  |  MONDAY, NOVEMBER 12, 2012
    [Help] Socialized!: The Business of Building a Digital Network #socialized #socbiz
    The playbook is your organization’s strategic guide to starting, launching, and executing on plays that will help make your organization more effective.”. Your community is answering support questions, helping other members with career aspirations, or just networking. Acknowledge the Revolution. It is happening all around you.
  • FATHOM  |  TUESDAY, AUGUST 11, 2015
    [Help] Fathom Social Media Update
    Welcome to the Fathom Bi-Weekly social media update to help you stay up-to-date on the latest changes happening in the world of social media. The update also includes new admin messaging tools to help businesses manage what will likely be increased customer service demands. Happy reading! . So, what does this mean for brands?
  • HINGE MARKETING  |  THURSDAY, OCTOBER 15, 2015
    [Help] Why Your Firm Should Use Research as a Catalyst for Change
    Research can also help your firm understand gaps in your perception of what your audience is thinking and what you think your audience is thinking. How Hinge Can Help. We also help investigate potential new products, services or markets. Not convinced? 2) Your external audience has an important voice. Additional Resources.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, FEBRUARY 11, 2012
    [Help] The six elements of human behavior that drive social media
    They share information simply because they believe it may be helpful. Example: A study showed that altruism is a primary reason why many travelers selflessly share experiences to help others have a more enjoyable vacation. ” Ana Isabel Canhoto is just such as person. Altruism. Hedonism. Homophily. Memetics. Narcissim.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 1, 2015
    [Help] 8 Routine Social Media Practices of Successful Nonprofits
    Her passion is instilling an institution-wide culture of philanthropy to help organizations build constituencies and drive increased income to sustain and expand missions. A routine is a sequence of actions regularly followed; a fixed program. Too often, I find that nonprofits engage in social media along more of a catch-as-catch-can program.
  • RADIUS  |  THURSDAY, SEPTEMBER 8, 2016
    [Help] Intent Data Is Just One Piece Of The Predictive Puzzle
    Intent data helps marketers reach the right companies at the right time – when they are most receptive. Intent data helps you target businesses that fit your Ideal Customer Profile (ICP) when they are most receptive, but you need to know who those businesses are first. The Rundown On Intent Data. How It Fits Into The Predictive Puzzle.
  • SYNECORE  |  MONDAY, MAY 20, 2013
    [Help] Want to Increase Website Conversion? Fix These 5 Areas
    Enticing calls-to-action (CTAs) with descriptive landing pages shape the on-site user experience and make your web content more actionable; both also help clear the path to the sale. Ever been told your website is all flash and no cash? If so, you’re probably sitting on a high-octane brochure website that has little else to offer.
  • SYNECORE  |  WEDNESDAY, JANUARY 16, 2013
    [Help] Facebook vs Big Tech: One Generalist to Rule them All?
    Still basking in the afterglow of Facebook’s long overdue social, or “graph search” announcement, I couldn’t help but reflect on an old saying of my high school guidance counselor: “generalists don’t get anywhere in life. As I write this, I can’t help but wonder if Facebook CEO Mark Zuckerberg isn’t in fact a generalist for all seasons.
  • SYNECORE  |  MONDAY, DECEMBER 17, 2012
    [Help] 4 Steps to Establish a Seamless Online Presence
    If this sounds like a useful proposition, here are four steps to help you build a seamless digital presence for the New Year. Your brand’s digital presence should a) reflect your vision and values, b) support your business goals, c) connect with your target audience by helping resolve their wants and needs. STEP ONE: Clarify VVBGBM.
  • SAZBEAN  |  FRIDAY, JULY 20, 2012
    [Help] 50 Mobile Marketing Facts
    But people don’t just own these devices, they are using them more and more — for everything from communicating to friends, to searching while watching tv, to helping make purchase decisions. Whether or not you currently have a mobile audience, the rate of adoption is so swift that you probably soon will. Mobile News & Notes
  • SAZBEAN  |  THURSDAY, NOVEMBER 10, 2011
    [Help] Five great examples of product page copywriting
    While this approach is easier, a more personal touch and unique tone of voice can help your product pages stand out and really sell the benefits of products. While product page design has improved in the past few years, an often neglected area is sales copy. A common mistake is to simply place the manufacturer’s product descriptions on pages.
  • HUBSPOT  |  TUESDAY, FEBRUARY 21, 2012
    [Help] How to Write Call-to-Action Copy That Gets Visitors Clicking
    In the English language, we read from left to right, and verbs and subjects help us to quickly glean the meaning of a sentence. In fact, in The Science of PR , Dan Zarrella discovered that including digits in your press release headline can help increase total views. Let's take calls-to-action as an example. 2) Include Numbers.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Help] What is Right with HR Recruitment Technology
    She writes to share her thoughts on the social recruitment field and to help readers to set up social recruitment strategy. Before explaining what is right in HR Tech, let’s first define what HR Technology is. Keywords surrounding the HR world started to flood the web. Laurianne is Public Relations Manager at myjobcompany.com.
  • HUBSPOT  |  WEDNESDAY, JUNE 3, 2015
    [Help] 5 Pre-Designed PowerPoint Templates for Creating SlideShare Presentations
    We've created five, pre-designed PowerPoint templates to help you focus more on bringing your story to life. Dividing your SlideShare presentation into different sections (or chapters) can help set expectations for readers and transition more easily between different points or topics. which has 2 million+ views). The Title Slide.
  • WEBBIQUITY  |  MONDAY, DECEMBER 9, 2013
    [Help] Content Marketing Week Starts Tomorrow!
    Here’s all you need to do: • Write a post focused on some aspect of content marketing: strategy, tips, stats, infographics, videos, anything that may be helpful to content marketers. Is there any question content marketing has taken off? 87% of buyers say online content has a major or moderate impact on vendor preference and selection.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 29, 2013
    [Help] The World Has Changed. Has Your Marketing?
    We are being asked to take on bigger roles to help blaze paths to greater collaboration, customer focus and growth. This week I am joining hundreds of B2B Marketing colleagues at the annual conference for the Business Marketing Association. All this is putting new pressures on today’s B2B Marketing leaders. Marketing technology and analytics.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 26, 2014
    [Help] Why Modern Marketers Fail at Big Data
    Because our platform uses big data to help marketers unlock key customer segments, we’ve thrown our hat into the overcrowded online world of marketing about big data solutions. (and how to stop failure from happening). You can find her on Google + ! businesses each day. Duck Dynasty. The media received his stance with outrage and criticism.
  • JUNTA 42  |  SATURDAY, MARCH 19, 2016
    [Help] This Week in Content Marketing: Social Media Organic Content at Crisis Levels
    HelloSociety connects brands with influential social media users who can help promote their marketing efforts. It mentions a magazine the company produced to help build the morale of its workers. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. We smell trouble. This week’s show.
  • SALES LEAD INSIGHTS  |  MONDAY, OCTOBER 24, 2011
    [Help] How to Improve Your Marketing Automation ROI
    By itself, a MAP can help marketers refine their targeting and the assignment of specific content to prospects; together these drive greater response rates. Effective B2B marketing processes plus automation yield outsized returns. The magic lies in realizing higher conversion rates throughout the Sales cycle. No MAP / No Processes.
  • MARKETING ACTION  |  FRIDAY, AUGUST 21, 2015
    [Help] 8 Steps to a Creating, Producing, and Promoting a Successful Webinar
    Here are eight steps that will help you create a successful webinar, and provide you with a template to develop an ongoing campaign. Your webinar plan will help you create an event that resonates with your target audience. It will also help you manage the details of producing and promoting the webinar. Need help?
  • HUBSPOT  |  TUESDAY, JUNE 11, 2013
    [Help] How to Make Sure Your Designers Stay Ahead of the Curve
    With this in mind, I’ve put together a simple yet helpful list of five ways creative directors or team leads can ensure their designers never become stale. Some reasons for this are as follows: First, it''s helpful to have the additional external force to both motivate and challenge senior members to improve their own work.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 8, 2011
    [Help] How to turn a good white paper into a great lead generation piece
    Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Great content or a great lead generation tool. What’s the difference? You post it.
  • CAPTORA  |  TUESDAY, DECEMBER 1, 2015
    [Help] The SaaS 3.0 Imperative: Managing Your Magic Growth Number
    This is the first of a two-part series where I help B2B company CEOs and CMOs plan their leadership in our new era of SaaS company growth — SaaS 3.0. ” That shift alone helped improve sales efficiency, but so did the maturing of CRM and marketing automation solutions. SaaS 1.0 pre-2005): SaaS Companies Emerge. SaaS 1.0 SaaS 2.0
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 28, 2013
    [Help] How to Create an Automated Follow-Up System
    Please let me know if I can help you set up such a system. The post How to Create an Automated Follow-Up System appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Trent Dyrsmid, {grow} Community Member. Of them, only one kept in touch over the next 9 months … and he got the job. It’s too much work!
  • HUBSPOT  |  FRIDAY, MARCH 7, 2014
    [Help] How to Create a Business Card That's Actually Useful
    A great business card isn''t going to suddenly turn you into a great networker, but it can help you remind those with whom you spoke 1) who you are, and 2) why they might want to get in touch. This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Rebel By Choice.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 10, 2016
    [Help] The Evolution of the Customer Lifecycle
    You need to use specific tactics to transition a buyer from being interested to purchasing the product–such as making the purchase transaction easier for the customer, in the case of a more complex product, helping with set-up and support immediately post-purchase. Why is it important? Different stages. New Model. 6 Core Stages.
  • B2BBLOGGERS  |  THURSDAY, AUGUST 26, 2010
    [Help] Metrics That Matter in B2B Marketing [#B2Bchat]
    How can we help you Make Good Media? B2BChat] About Contact Us Advertising Info Privacy Policy Terms Of Service Submit Your Blog Write For Us Badges Newsletter Sign Up RSS Feed © Make Good Media | we help you, make good mediaBut is a comprehensive measurement strategy the key to success? Absolutely not. It’s only a start.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 18, 2013
    [Help] Content Marketing best practices – Scaling by Simplifying
    Since Find New Customers is Certified in Buyer Personas by the Buyer Persona Institute , we are uniquely qualified to help you to gain buyer insights for “spectacular competitive advantage.” Buffer Doug Kessler of Velocity Partners. Content Marketing is all the rage in 2013. Offer below from them. Back up and start over.
  • MI6 MARKETING AGENCY  |  FRIDAY, MARCH 11, 2011
    [Help] Linkedin for B2B Marketing
    I usually help ppl in discussions. The most effective LinkedIn Groups we help manage are for categories (FPGA, security, clean tech), not brands. It’s OPT IN which helps vs OPT OUT. Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Resume 2.0,
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 7, 2013
    [Help] The “Instagram Act” and How to Protect Your Photos Online
    This will help copyright owners to detect infringing uses, so they can assert their rights against the infringing par. By Kerry Gorgone {grow} Contributing Columnist. The controversial Enterprise and Regulatory Reform Act , which just received royal assent in the U.K., The U.K. Copyright Office or the PLUS Registry in the U.K. 37 CFR 202.3(b)(10)
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 31, 2012
    [Help] Don’t Believe What They Say to You about B2B Lead Generation; Believe What You Hear
    We were helping them with sales lead management programs. ” One could take this at face value and see the limitations of one’s self – that’s always helpful. Oh well, we have a lot more prospects to help, and the future for us is Marketing Made Simple TV. Why did the engagement end so early?
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 19, 2011
    [Help] Outsourced Marketing: Manage your marketing differently
    For a similar article, please visit our article “ Outsourced Lead Generation Gives 43% Better Results &# And a recent study found that only 30% of companies look for outside help – BIG mistake for 7 out of 10, I think. It’ll help you stay in shape. Outsourced Marketing: Manage your marketing differently. Introduction.
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 21, 2013
    [Help] Marketers Are Dramatically Underreporting Results from Twitter
    has helped, as Twitter becomes more important for marketers, accurate measurement is more important as well. B2B marketers are undervaluing Twitter’s contribution to their business. It is happening because web analytics packages are dramatically underreporting traffic from Twitter. How many leads came from Twitter? How many purchases?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 11, 2013
    [Help] I am a blogger. In other words, a piece of meat.
    I focus on issues, not individuals, because my goal is to educate with a positive attitude that helps and inspires people. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. I would like for you to imagine this situation. Your boss asks you to create a new marketing plan for your company. Probably not.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Help] Perfecting the Art & Science of Engagement Marketing at Panasonic
    I had the chance to chat with Stephen Yeo, Panasonic’s European Director of Marketing about how the marketing team has helped support Panasonic’s growth. Author: Shyna Zhang When I think of Panasonic, I think about the TVs, cameras, camcorders, and headphones that fly off of Black Friday shelves. A: How do you measure your success?
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 17, 2015
    [Help] 17 Reasons Why I’m Lucky To Be In Business Development
    Also, thank you Twitter for the ability to create lists to help keep my connections organized. It helps me find inspirational articles to post on social media or to just read and catch up. Being in Business Development in the B2B and Healthcare marketing world at eMagine is a very challenging yet rewarding position. Patrick’s day?
  • LEANDATA  |  THURSDAY, MARCH 17, 2016
    [Help] How EverString Found the Force in ABM
    Who wouldn’t like to receive customized messages from a company that understands your pain points and wants to be a trusted advisor to help you improve your business? Sales helped make sure the right people were in the theater. In a galaxy far, far away. OK, maybe not. Actually, it was pretty close — at a Bay Area movie theater.
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Help] How to Prove the Value of Inbound to Your CFO [Free Kit]
    This kit, which includes b oth a pocket guide for your reference and a customizable PowerPoint template that you can present to your CFO, is designed to help you make a business case for inbound that appeals better to the rest of your executive team. Read the pocket guide for helpful, detailed tips on how to sell inbound to your CFO.
  • ACT-ON  |  THURSDAY, MARCH 2, 2017
    [Help] Orion is 17.5 light years away, and so is Marketo’s Big Data Project
    To help, we’re offering a switch-and-save program for all existing Marketo customers. Here’s what to do when you realize your “little data” marketing platform isn’t going to grow into your “big data” platform, after all. Act-On was built from day one on a native, Big Data (NoSQL) architecture, which puts us and our customers at an advantage.
  • AD YOUR COMMENT HERE  |  FRIDAY, JULY 8, 2011
    [Help] Social Media in Higher Ed: Take the activity out of the social channel and be a community facilitator
    This is particularly helpful in a “crisis&# situation, where speed is necessary. Colleague Dan Klamm, Marketing & Communications Coordinater for Syracuse University’s Career Center, had an insightful article today in Mashable about 4 Ways Colleges Can Take Their Social Media Presence to the Next Level. …does it?
  • SYNECORE  |  TUESDAY, AUGUST 6, 2013
    [Help] Insight into the Internet of Things for You and Your Business
    Pretty soon you’d rather be seen dead than with a waffle iron that doesn’t have its own email account… When I read this line from a recent eConsultancy post on the Internet of Things (IOT) written by Ben Davis , I couldn’t help but laugh out loud. Marketers, if you think Web 2.0 Such is but one small implication of the emerging world of IOT.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 24, 2013
    [Help] Content Personalization: How Much Is Too Much?
    Personalized searches and content help to strip out irrelevant material and get to the heart of a question more quickly. Are you blocking them unnecessarily or helping them find what they need more quickly? The world of personalized media continues to take shape around us. Let''s begin with the concerns. What is a filter bubble?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 16, 2012
    [Help] A Multidisciplinary Approach to Breathtaking Content
    Self Help/Psychology. By Srinivas Rao, Contributing {grow} Columnist. Over the last two years I’ve read more books than I’ve read in my entire life. But there’s a slight problem with my reading. Every single book falls into one of these categories: Marketing/Business. Entrepreneurship/Careers. How to Diversify. Photos .
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 22, 2015
    [Help] Trade Shows Can Work!-new idea!
    Instead, I leverage a different strategy (and help my clients with it): leveraging one of the hottest media tactics around: podcasting. Trade Shows Can Work-new idea ! NOTE: Several weeks ago I wrote a blog on “ Why Trade Shows Don’t Work” , shortly after a good friend, Todd Schnick, wrote me a note to discuss how he makes trade shows work!
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 14, 2015
    [Help] What Every Managing Partner Needs to Know About Content Marketing
    Content marketing is an effective way to build your firm’s brand, demonstrate expertise and give prospects a taste of how your firm can help them. Ideally, the content you provide, such as articles and e-books, helps them to identify their problems and frame their solutions around the services you offer. How Hinge Can Help.
  • HUBSPOT  |  TUESDAY, MAY 20, 2014
    [Help] Why Content Marketing Fails [SlideShare]
    In addition, as content on a site earns links, it helps every other page on that domain rank better in search engines, too. The whole “if you build it, they will come” principle doesn''t really apply to content marketing. But you might not know why failure happens. Why Content Marketing Fails From Rand Fishkin.
  • HUBSPOT  |  TUESDAY, AUGUST 14, 2012
    [Help] 10 Tempting Email Promos Your Prospects Can't Resist
    Send them an email that asks them whether they know any friends who need a little help with their blog. Hey, if they do, they can be the hero that sends them access to a free consultation with an expert that can help them! It's not that your email marketing content isn't spectacular. The insider deal? The answer is yes. Take a gander.
  • HINGE MARKETING  |  FRIDAY, AUGUST 7, 2015
    [Help] An Introduction to Retargeting: What Is It and How Does It Work?
    This will help you determine which approach will give you the most impact and where to focus your retargeting efforts. It helps remind users of the reasons they engaged with you to begin with, which can trigger more actionable steps. How Hinge Can Help. Retargeting. But what is it? And how does it work? Website visitors.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 23, 2016
    [Help] An Introductory Guide to Google’s Search Console
    You know, that “ red telephone ” you pick up that helps you cut to the front of the line for anything Google related? In this post, we will help guide you to effectively using this tool. Reviewing messages in Search Console can prove helpful, so make a conscious effort to check regularly. Do you have a direct line to Google?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 3, 2016
    [Help] 10 Surprising Statistics About Marketing Technology
    Seeing the world from the customer’s perspective - including the risks of a bad implementation, or poor employee adoption - helps us become better. With the hot sector of marketing technology becoming better defined, insights are emerging from those using it - and the results are mixed. This blog explores the figures. Nor should we.
  • FATHOM  |  TUESDAY, JANUARY 12, 2016
    [Help] How to Improve your Facebook Ad Relevance Scores
    Then, don’t tell them to “learn more”, tell them to “shop now” Adding a call-to-action button can also help improve your score in this area. We’d love to help you with your strategy. One of the biggest changes to Facebook Advertising last year was the unveiling of Facebook’s ad relevance score.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 15, 2015
    [Help] Why is Mobile at the Heart of the Customer Journey?
    Likewise 69% of smartphone users are more likely to buy from companies whose mobile sites or apps help them easily find answers to their questions. Today we don’t “go online” anymore because we live online. We check our emails while standing in line. We get directions while driving. We hop on Pinterest to get inspired.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 15, 2011
    [Help] Why Social Media Blogging is Corrupt
    Now I know there are certain potential benefits of exposure that can help this young blogger. I met a young blogger the other day who reported to me that one of his posts had been used in the promotional newsletter of one of the A-List bloggers, in fact probably the most famous blogger around. I asked. “No,&# the young man replied.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 3, 2015
    [Help] Marketing Mathematics: Why You Need to Invest in Website Engagement
    In turn, this helps you decide exactly how to allocate the resources necessary to create email campaigns, landing pages, nurturing programs, etc. The understanding of the role and importance content has in creating demand and educating buyers has also increased the marketers’ understanding of the web channel. The Web as a Strategic Channel.
  • KAPOST  |  MONDAY, DECEMBER 12, 2016
    [Help] Solving the Inbound vs. ABM Contest with Content
    Lead scoring helped to prioritize and elevate active leads with firmographic fit to the sales team, which would go on to turn prospects into closed revenue. Process and consistency are the tricks, and Kapost has helped hundreds of B2B marketing organizations get this process right. The Age of Inbound. Enter ABM. Takeaway.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 26, 2009
    [Help] Learn how to create content that improves your lead gen conversions
    You’ll want to create content that will actually help your sales team have a valid reason to follow-up. B2B marketing efforts heavily rely on content as a lead generation incentive. To be effective in the lead gen cycle, this content has to be something your prospects yearn to read or view. 3:30 p.m. EST).  
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 25, 2014
    [Help] 4 Things You Can Learn From Non-Profit Social Media Success
    But, if I’m browsing on Facebook and see that a friend is asking for help to raise money for a cause or participating in an activity that benefits a non-profit, I am much more invested and likely to donate. What can brand marketers learn from non-profits about effectively using social media ? Let’s take a look. 2) Empower Your Fan Base.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 23, 2013
    [Help] Why Content Marketing is Like Training to Run a Marathon
    A plan will help you lay out what needs to be done. Content Marketing is Like Training to Run a Marathon. Dammit! I’ve always want to to run 26.2 miles, but I never did. But I’ve thought long and hard about what it would take to run those 26.2 miles. A lot of hard work and preparation. I thought long and hard about that question.
  • BIZIBLE  |  WEDNESDAY, DECEMBER 2, 2015
    [Help] Why Single-Touch Attribution in B2B Marketing Is Unethical
    A whole team can confidently discuss their marketing effectiveness as long as all pertinent, helpful data across all funnel stages is being surfaced. Picture a race team running a relay, where each member runs a segment before passing the baton to the next runner. This is a picture of single-touch attribution in B2B marketing.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 19, 2015
    [Help] [Ebook] Have Your Lunch–And Have Time To Eat It—4 Reasons Why You Should Consider Marketing Automation
    Additionally, because marketing automation helps marketers listen to their customers activities, behaviors and preferences, you can send relevant information to buyers in real-time based on their activities. Author: Heidi Bullock Let’s face it. As a marketer, your life is pretty great. Oh, sorry…I guess I was dreaming. Enter reality.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 1, 2012
    [Help] B2B Social Media Best Practices for the Integrated Age
    This will be a powerful addition to Marketo’s marketing software as it will help optimize sales. Integration can help take away the shroud of mystery that still lingers around social media for many B2B marketers. Social media can help establish community, create brand identity and generate leads. Conversion rate.
  • SYNECORE  |  THURSDAY, NOVEMBER 29, 2012
    [Help] Your Brand's 2013 Content Marketing Plan
    All copy and media created for this campaign will address how we can help our target audience use our (insert core business) to add value to their daily lives. As we head into yet another New Year, content marketing is on the minds of businesses and marketing departments great and small. Each theme, or campaign, will last roughly one month.
  • B2BBLOGGERS  |  WEDNESDAY, APRIL 11, 2012
    [Help] 10 Ways To Put Old Blog Posts To Good Use
    I’ve included some thoughts at the end to help you determine how much effort is right for you. If you have brilliant posts gathering dust in the archives, there’s plenty of things you can do to with them to give your marketing a major lift. Here are 10 proven ways to repurpose or remarket valuable blog content. Publish an e-book. Let’s Talk!
  • HUBSPOT  |  SATURDAY, NOVEMBER 14, 2015
    [Help] Want to Be More Productive? Start By Making Your Bed
    If you need help, here’s how to start making your bed every morning, courtesy of Jerry Seinfeld. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Have you ever had a day where you just feel like you haven't made any progress? Everyone goes through these peaks and valleys. But what?
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 7, 2013
    [Help] Steve Nicholls on Social Media as a Crucial Component for Success
    Also, LinkedIn’s reference check helps users search for references on a potential employee or employer. His background as a project manager, combined with his extensive experience in the business and technology industries, has given him the unique ability to help companies lay their own blueprint for social media success.
  • HINGE MARKETING  |  THURSDAY, JANUARY 12, 2017
    [Help] Brand Personality: An Approach for Professional Services
    But a little humor can attract people’s attention, get them engaged and help people remember you. Download a free copy of the book Inside the Buyer’s Brain to learn how to build a powerful brand to help your firm close more sales. How Hinge Can Help: The right branding tools help your firm connect with its buyers.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MARCH 29, 2013
    [Help] Sales Prospecting Perspective Weekly Recap - Week of March 25, 2013
    Identifying if your applicants possess the five traits mentioned above will help in determining if they are a match for your sales team and if they are there because they want to join your organization, not just any organization. It's the final day of the month and the quarter; I'm sure there are a lot of elevated blood pressures today!
  • SAZBEAN  |  THURSDAY, JULY 7, 2011
    [Help] Book Review: The New Small by Phil Simon
    While the book is full of examples of The New Small companies using technology as a competitive advantage, my favorite example is Chaotic Moon Studios , which helps organizations with their mobile strategies and development. They helped News Corp. develop the first ever fully digital daily publication with The Daily iPad application.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MARCH 3, 2014
    [Help] Life Enrichment: Personal Performance
    Helping others increase their life quality. Life Enrichment: Personal Performance. Since I have been on the topic of Life Enrichment lately, one more topic came into perspective; personal performance. Specifically creating a more enriched life with high levels of personal performance. Ensuring training is occurring. Are you? Keynote Program
  • THE ROI GUY  |  MONDAY, FEBRUARY 20, 2012
    [Help] What is the Do Nothing Buyer Costing You?
    With these tools to help you advance just a small percentage of stalled deals from Do Nothing to Yes, you could reap you millions in additional sales revenue. For a $500M software company, making such provocative sales and marketing tool investments can help address a substantial part of the stalled deals. The numbers may surprise you.
  • HUBSPOT  |  WEDNESDAY, JULY 24, 2013
    [Help] How to Use LinkedIn's 'Sponsored Updates,' a New Type of Ad for Company Pages
    We were lucky enough to be chosen to participate in their beta program, so we got to learn how these posts help increase the reach and visibility of a particular post. LinkedIn will show you clicks, impressions, and engagement to help you gauge your Sponsored Posts'' effectiveness. As inbound marketers, we''re definitely into that.
  • HUBSPOT  |  MONDAY, JULY 11, 2016
    [Help] Email Delivery vs. Deliverability: What's the Difference?
    Removing invalid emails on a regular basis and re- confirming your inactive subscribers can help declutter your list. In fact, it can actually help by boosting your subscriber engagement and cleaning up your email list. We talk through our personas, target audiences, and messaging. Email Deliverability vs. Email Delivery.
  • HALEY MARKETING  |  MONDAY, AUGUST 24, 2015
    [Help] New HaleyMail Video – Content Marketing for Staffing
    In fact, we just created a video to help explain the difference between the two. When we are talking to potential clients about our content marketing program, HaleyMail, inevitably one question comes up "Why should I use HaleyMail when I can buy MailChimp or Constant Contact for much cheaper?".
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2012
    [Help] 10 Types of Updates to Power Your Social Media Presence
    Links to Other Helpful Content - T he job of a successful inbound marketer is to be, above all else, helpful. It strengthens your relationships with your network when you share their content, and it shows your followers that you value helpful content, regardless of the source. Funny content - Who doesn't love to laugh?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 30, 2014
    [Help] 22 Noteworthy Content Marketing Guides and Tips
    Writing that “You must know who your audience is, who you are and how you can help them solve problems. Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. Image credit: Intergage. How do you create a content marketing strategy?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 29, 2013
    [Help] Social media disaster: What I learned when EVERYTHING went wrong
    As a social entrepreneur in the BeNeLux my focus lies on a holistic approach for helping companies mature their social media exploits, externally and/or internally. The post Social media disaster: What I learned when EVERYTHING went wrong appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Good for me., Oh well.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 13, 2013
    [Help] Three Key Job Roles to Make Your Marketing Automation Rock
    by Heidi Bullock Marketing automation is a great solution to help drive your business. I hope these suggestions are useful and help you think about the right team to make marketing automation rock in your office! Marketers need to be more accountable, engage with customers and potential buyers, and also scale their activities.
  • FATHOM  |  THURSDAY, OCTOBER 22, 2015
    [Help] Fathom SEO Pulse #42: Why Quality Content is a Must, Cross-Device Optimization & More
    Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Why Quality Content Can Help Top Rankings”. Here’s the latest SEO news: “Wix Web Sites Dropping From Google’s Search Results”. link]. link]. link]. link].
  • LEAD LIAISON  |  MONDAY, JANUARY 18, 2016
    [Help] What You Need to Know to Make Your Marketing Automation More Effective
    Including a clear call to action is vital to help prospects uncover the information they want while also driving follow through. Get Help Making Marketing More Effective. The benefits of marketing automation are well known, including improved lead management, staff efficiency, marketing ROI, and increased sales. Planning Is Primary.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Help] How to Design and Validate CRO Experiments [Free Template + Calculator]
    Because with the help of CRO, you can optimize the content and pages you already have to generate new leads. Creating new content on a regular basis isn't always easy -- especially when you're on a small team. That's why conversion rate optimization (CRO) is such a valuable practice for marketers to master. Just how powerful is it?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 27, 2012
    [Help] How to Convince Executives to Pay for Community Management
    In order to help your executive come to an understanding, and in turn loosen the purse strings a bit, you’re going to need to speak the same language. Look to these goals as additional ammunition to help really sell the need to invest in the community. Maintaining a happy community takes time, effort and investment. Is it Measurable?
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Help] 20 Handy B2B Lead Generation Resources
    A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. However, not all of your online searches will yield helpful results. Sorting out the great advice from the just plain bad can end up being a pretty daunting task.
  • HALEY MARKETING  |  THURSDAY, JANUARY 26, 2017
    [Help] Creepy and Cold – or Your Next Great Hire?
    provide immediate feedback which may resolve the problem immediately; or escalate the issue, routing the customer to a real person for help. How can we help? What the heck is a chatbot? And how could your staffing firm use one to improve the service you deliver? Glad you asked! I’ve been reading about chatbots for awhile now.
  • HALEY MARKETING  |  THURSDAY, JANUARY 26, 2017
    [Help] Creepy and Cold – or Your Next Great Hire?
    provide immediate feedback which may resolve the problem immediately; or escalate the issue, routing the customer to a real person for help. How can we help? What the heck is a chatbot? And how could your staffing firm use one to improve the service you deliver? Glad you asked! I’ve been reading about chatbots for awhile now.
  • HUBSPOT  |  MONDAY, FEBRUARY 11, 2013
    [Help] 101 Sure-Fire Ways to Make People Hate Your Marketing
    It'll help them hone their detective skills! Don't give away anything to them that's form-free , like a helpful blog post or an answer to their burning question. Educational and helpful industry-related content is overrated. You've heard about how internal linking helps SEO , but don't double check that your links actually work.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Help] How to Use Marketing Analytics to Get C-Suite Buy-In for Content Marketing
    Presenting website traffic metrics, especially after implementing content marketing efforts, will show how the traffic (and the content marketing and promotion that is driving that traffic) will help lead to increases in revenue. How Hinge Can Help. Content marketing is red-hot. Not because it's a passing fad, but because it works.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, MAY 25, 2011
    [Help] 12 Tips to Produce Compelling B2B Video
    There are plenty of B2B companies making high production videos to share online , but this is more about getting started and producing videos alone or with minimal help. Either way, securing the camera will help tremendously. They are a good way to set the scene or help with transitions. Keep it Simple. Use a Tripod. Use Stills.
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 24, 2016
    [Help] 6 Easy Ways to Predict Content Marketing Trends
    I’m no fortune teller, but I have some tips that might help. Not only will this information help you extrapolate on the future of your industry, but it will help position you as a primary source and authority for that information within your industry. Ask the right questions. What is trending? Conduct Original Research.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 4, 2011
    [Help] 6 Steps to Socialize Your B2B Selling
    Reps can do this on their own, but companies can help automate this process and help prioritize the most important insights. What does work is immediately demonstrating a thorough understanding of the customer’s business goals and how you can help them achieve success. Create the Foundation for Social Selling. Photo: Flickr.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 13, 2013
    [Help] Why You Should Write Quality Blog Content
    As writer Ginny Soskey at Hubspot blog points out: “There are lots of concrete principles of writing that can help determine the “quality” of a piece of content. Quality blog posts are key to your business getting found on the Web. ”) it’s harder than you might think. What is quality content? Imagery.
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