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  • VERTICAL RESPONSE  |  FRIDAY, APRIL 18, 2014
    [Help] Sharing Content from a Facebook Page to Profile [VIDEO]
    'In this installment of Tips in 2, our new video series of helpful, two-minute small business marketing tips, Derek Overbey, Senior Social Media Manager at  VerticalResponse , shows you how to share content from your Facebook Page to your personal profile. Here’s how: Want more marketing tips and tactics? Sign up for the free  VR Buzz.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, DECEMBER 27, 2011
    [Help] How are successful salespeople leveraging social media for selling? – Creating Value
    To be the one who is providing the most helpful information, the best references, and what is going on in that industry/market. This is the final post in a study we created along with Focus.com to discuss the best practices to leverage social media for sales teams. Miles Austin. Marge Bieler. Dave Brock. Barbara Giamanco. Matt Heinz. Austin).
  • PAUL GILLIN  |  TUESDAY, JANUARY 17, 2012
    [Help] Live Blog: 3M Unites Global Workforce With Technology
    Not only does this helps us understand what problems need solving in the field, but it helps the headquarters team feel more connected with customers,” Berg said. 3M’s track record of innovation is legendary, but globalization has presented new challenges. The tool is enabling point questions to be answered quickly. From the Top.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 13, 2013
    [Help] Why You Should Write Quality Blog Content
    As writer Ginny Soskey at Hubspot blog points out: “There are lots of concrete principles of writing that can help determine the “quality” of a piece of content. 'Quality blog posts are key to your business getting found on the Web. ”) it’s harder than you might think. What is quality content? Imagery. Storytelling.”
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 29, 2012
    [Help] 3 Ways to Filter Through the Growing Content Noise on LinkedIn
    Make sure you check out the article for the full details, and please share with your networks if you think the advice would help them. In fact, after I gave it some thought, no other social media website around gives you these power filters to help you find information that is relevant to you and your objectives. LinkedIn
  • BIZNOLOGY  |  TUESDAY, JULY 23, 2013
    [Help] Google chooses speed over content from sites
    'People are obsessed with SEO — which is weird. Just a few short years ago, SEO was considered snake oil. This was embarrassingly obvious when I attended Vocus’ Demand Success 2013 conference. Mind you, it was awesome and so worthwhile, but it’s a communications conference and not a tech conference. Needing to wait?
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 27, 2012
    [Help] Marketing Automation and Social Integration: Hand-in-Hand or Hand-to-Hand Combat?
    The company helps businesses generate and manage leads better through marketing automation processes and technologies. Some say that not having a social presence hurts you more than having one helps you. If it can help measure buyer interaction, take advantage of it. He is the CEO and chief marketing evangelist at LeadMD. The
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 5, 2012
    [Help] 14 SXSWi Sessions for B2B Marketers
    We’re here to help. This panel of marketers, VCs and CFOs help figure out the regulated landscape. by Jesse Noyes | Tweet this South By Southwest Interactive is so close you can almost taste the tacos, beer and geeky goodness. Now you need to prune your list of panels and sessions. Friday, March 9 at 2:00PM. Friday, March 9 at 2:00PM.
  • MARKETING ACTION  |  THURSDAY, AUGUST 7, 2014
    [Help] Marketing Agency Metrics: How to Measure What Matters
    Creative ideas and brilliant executions are all very well and good, but clients aren’t interested in just feel-good stories – they need the cold, hard facts that can help them understand the role marketing plays in revenue contribution. In fact, they were just sort of nice to have. But that was about it. And then, we would just wing it.
  • HUBSPOT  |  SUNDAY, JANUARY 27, 2013
    [Help] Facebook Puts Their Foot Down, and Other Marketing Stories of the Week
    To start, we’ve compiled this list of marketing stories of the week to help you get a better understanding about what’s changing in the world of marketing. Although it’s becoming more and more difficult to rise above the noise, visual storytelling seems to be able to help brands stand out in a crowded content world. Here we go. Got it.
  • HUBSPOT  |  MONDAY, SEPTEMBER 30, 2013
    [Help] 5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]
    Without all this helpful content, we''d simply have nothing interesting to post or advertise on Facebook, and we sure as heck wouldn''t generate any leads! We''re advertising all that helpful content we created. 'I once went to a marketing conference. don''t remember the name of it. It''s so simple. It shouldn''t. 5) Oh Yeah.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, DECEMBER 20, 2010
    [Help] Free: One Page Strategic Plan Book
      Here's another excellent and free resource to help you grow your business. The One Page Strategic Plan by sales expert Laura Posey is a perfect tool to help you start the year off right. Happy Holidays!  By reading it, you'll discover how to: Focus all your energy around one clear, well-defined direction.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 27, 2011
    [Help] Savvy Speaks: Of all the Nerve!
    It never ceases to surprise me, but some companies that hire me to help develop their content expect me to also come up with their messaging strategy. Again, unless you are going to be paid a consulting fee to help flesh that out, the client needs to convey the story it wishes to tell. Here are some of our stories: Wendy. Stephanie.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, APRIL 22, 2010
    [Help] My Take on a Teleprospecting Culture
    When I have an issue with an account I'm working on, they're always readily available to help me out and help me figure out what I can do better to succeed. They've also been very helpful with taking me through what I would need to do if I wanted to grow into the next role of my career here. This woman was the latter.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 17, 2013
    [Help] 160 MORE Free Stock Photos You Seriously Need to Download Now
    So to help you get inspired to put these free stock photos to use, check out our six places you can feature these stock photos in your marketing campaigns below. She spends hours creating visual content, so these 160 free photos help increase in her productivity. Admittedly, they lacked diversity and more business-style shots.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Help] How to Optimize Your Page Titles for Mobile Search [Quick Tip]
    It''ll help you make good keyword decisions when titling your page. 'Mobile continues to change the way that we search, explore, and shop, and as consumer behavior comes further into focus, there are clear opportunities for marketers to take advantage. Optimizing your page titles for mobile search is really simple. Not too hard, right?
  • HUBSPOT  |  WEDNESDAY, JUNE 12, 2013
    [Help] What You Need to Know This Morning: June 12, 2013
    In any event, here''s to hoping these stories help you surmount the hump. It''s supposed to help women achieve “electrolytenment" -- whatever that means. just couldn''t help myself. 'Hump day! Unless of course you work Tuesdays through Sundays like my husband, in which case you''re not even close. Bummer. 1) High end water.
  • HUBSPOT  |  FRIDAY, AUGUST 29, 2014
    [Help] Google Kills Authorship, Photos and All
    Apparently it wasn''t that helpful for users, and even ended up distracting them. Though there were some easy-to-use tools to help you set up Authorship , if you didn''t have those tools, it was a hassle and a half to get it set up. 'First it was Authorship photos. Now, it''s the whole shebang. And the changes seem to be immediate.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 8, 2012
    [Help] Is social media contributing to political paralysis?
    It’s hard to compare apples to apples, but for the sake of argument, let’s assume that there has indeed been a shift, and politicians today are less able to find compromise that helps keep a country moving in the right direction. India, Greece, and other nations. How might we explain the change? There is a certain beauty in this.
  • JUNTA 42  |  TUESDAY, OCTOBER 27, 2009
    [Help] Personal Branding Success in 15 Steps
    Developing your personal brand will help you: Grow your company. Always Be Helping. If someone asks for your help, do your best to give it. Dan Schawbel has put together a first-rate magazine about personal branding called (of course) Personal Branding Magazine. Drive your career. Shorten sales cycles. Are you in? Start a Blog.
  • B2B MARKETING ONLINE  |  TUESDAY, APRIL 27, 2010
    [Help] What’s the role of an agency in social media?
    Agencies are good at helping clients express themselves. Agencies are good at helping their clients take the right decisions about. 'Disintermediation' is a term normally applied to the Financial Services industry when people talk about the demise of the IFA (greatly exaggerated in my view). the logistics company. Here are my top 5.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 5, 2014
    [Help] Marketing failure should not be fatal
    When trying to understand the root causes of failure, it is helpful to think about strategy issues versus the execution elements. 'We live in a society that extols winning and winners. As a result, we spend a disproportionate amount of time analyzing why things have worked well, but very little time understanding when they don’t.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 21, 2014
    [Help] How “experiential marketing” builds on key trends
    These organizational changes will help leaders to leverage these emerging opportunities and employ new experiential marketing initiatives to build stronger customer loyalty. '(Photo credit: masondan). Experiential Marketing” is all about engaging customers to try a product or service. sales versus marketing versus IT).  social business”). 
  • BIZNOLOGY  |  THURSDAY, DECEMBER 5, 2013
    [Help] Pinterest for publishers
    ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide. ' (Photo credit: Wikipedia). As a publisher, you’re probably already involved in Facebook and Twitter. But have you given Pinterest any thought? 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Help] Oops! I made this Social Media mistake. How about you?
    But, my buddies rarely helped me get a date. By Stanford Smith, Contributing {grow} Columnist. Many passionate and hardworking social business operatives are making a business-killing mistake. Proud of their impressive Twitter followings, Facebook crowds and Klout scores they are lulled into a false sense of security. Their error is simple.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 8, 2010
    [Help] Doughnuts and Pizza Slices: Analyzing Consolidation and Competition Among Software Vendors
    Google would like to complete the offline portions of its marketing and advertising doughnuts, but Adobe doesn’t help much there. Combining these provides interesting insights into who competes with whom and what they're likely to do next. On Wednesday, IBM announced formal completion of its acquisition of Unica. Coincidence? Yeah, probably.
  • INBOUND SALES NETWORK  |  THURSDAY, MARCH 24, 2011
    [Help] Demand Generation vs. Traditional Marketing Agencies
    Branded Content Agency that provides a niche “advertising” method in which they help make brand recognition synonymous with popular culture or focus on creating and building brand loyalty. They are able to help you learn this valuable knowledge as well as share practical experience. get that. The Differences. Why Outsource?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 4, 2012
    [Help] 7 Questions Marketers Should Be Asking Their Sales Reps
    Find out how these offers are performing from the rep’s perspective, and ask your reps to shed some light on how helpful these offers are from their leads’ perspectives, too. 7) Are there any ways marketing can help or do better? What other questions do you ask your sales team to help improve your marketing strategy?
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 27, 2012
    [Help] B2B Marketing in a Downturn Part 1: Lead Generation and Nurture
    While bailouts and austerity measures have helped most European countries to keep their heads above water (if only just, in some cases), those same austerity measures, coupled with the threat of a complete or partial collapse of the Eurozone, have dampened spending both by consumers and by businesses. Lead Generation and Lead Nurturing.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 20, 2014
    [Help] 7 Reasons Your Business Needs an Automated Welcome Email
    An automated welcome email (which is a type of autoresponder) can help you reach out to your new subscribers within that crucial window of time. Stay tuned for more features to help your small business send emails with ease. Statistics show these new subscribers are most engaged within the first 48 hours. Save time. Generate some buzz.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 23, 2012
    [Help] Why B2C and B2B Marketers Both Watch the Automotive Industry
    Two-thirds of car shoppers rated the Web as the most helpful source for information, outranking even family and friends. by Jesse Noyes | Tweet this General Motors made big news this week when they said – just ahead of Facebook’s big IPO – that they were taking their $10 million budget for Facebook ads elsewhere. for instance.).
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 8, 2011
    [Help] Going Big on Small: Joe Payne on HubSpot’s $32M Round
    We are taking something remarkably complex (helping companies know exactly what impact moving any marketing lever will have on revenue performance ) and packaging it up in the most simple, elegant way imaginable (we call it Eloqua10 ). by Joe Payne | Tweet this. Much will be said over the next few days about HubSpot’s $32M Series D round. 
  • MODERN B2B MARKETING  |  MONDAY, MARCH 17, 2014
    [Help] How Gamification, Social Sharing, and Unicorns Balancing 34,404,336 Dinner Plates = Winning Emails
    They build products that “help transform people’s lives.” The badge emails are meant to congratulate me and help me easily share my results – note the one-click “Tweet” and “Like” buttons – with my social networks. 'Author: DJ Waldow “In 2013, you traveled 543 miles. That’s more than the length of the Serengeti. But wait!
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 6, 2011
    [Help] How One Business Used Google Plus to Fight Their Competition
    Perhaps a similar investment in educating your employees to use the same communication tools that social media provides to consult with their own trusted networks could help your business in more ways than you can think – including finding ways to fight back at your competition while saving you money. Reference cases: Deltek, Inc.,
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 19, 2014
    [Help] How to Make Your Email Campaign More Clickable
    As a digital marketing expert, she helps businesses connect with the people, resources, and ideas they need to optimize their response and revenue. However, here are five strategies that will help you arrive at an email campaign that works for best your audience. 'The makeup of an email newsletter can vary tremendously.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 14, 2013
    [Help] Getting Close: 3 Resources for Removing Business Silos
    by Amanda Batista | Tweet this In the spirit of coming together on Valentine’s Day, check out these resources to help bridge the gaps within your organization. Because Modern Marketing is all about alignment to remove internal silos and enable your teams to drive efficiency that impacts the bottom line. In the cloud!
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 29, 2014
    [Help] 4 Tips for Better Customer Data
    Here are a few tips that can help ensure the information being gathered, reported, and optimized by marketing is pertinent to your campaigns and making your company some money! Many marketing automation and analytics technologies provide resources to help teams identify outdated information and clean through databases quickly and efficiently.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 8, 2013
    [Help] Good Sales Teams Close Deals, Great Sales Teams Earn Trust
    You are the expert in your industry and in how customers get value from your solution, and prospective customers will need your help in presenting that vision to the higher-ups. How will the partnership with your company help them six weeks, six months, or six years down the road? 'Author: Ray Carroll I love selling. won’t cut it.
  • BLUE FOCUS MARKETING  |  MONDAY, OCTOBER 28, 2013
    [Help] Announcing Winners of 2013 #Nifty50 Top Twitter Men Writers!
    In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. 'In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. John L.
  • PUZZLE MARKETER  |  THURSDAY, OCTOBER 25, 2012
    [Help] 5 Tips for a Fantastic Marketing Conference
    It’s helpful to bring in your clients, your partners, and experts. I recently attended a marketing conference in Indianapolis, IN called Connections - “Inspire the Future” The event was put on by ExactTarget , an international email marketing service provider. Start off by introducing the problem. What made it stand out?
  • FUNNEL FOCUS  |  TUESDAY, OCTOBER 5, 2010
    [Help] Marketing Automation Puts an End to Wasting Leads
    Marketing automation software gives B2B marketers the tools they need to reduce lead waste and leakage and help salespeople to focus on pursuing the best opportunities for customer acquisition. This is but one example of why marketing and sales don’t get along. According to Marketing Sherpa, 79% of leads never become sales opportunities.
  • MARKETING INTERACTIONS  |  WEDNESDAY, FEBRUARY 10, 2010
    [Help] Put Your Marketing Content on a Maintenance Plan
    Those are just a few simple ways to consider refreshing your most valuable content to help it keep on doing what it's supposed to do—engage your audience by providing recognizable value. Do you feel duped? It used to be that information was scarce, so your content lasted longer, had less competition. But they haven't.
  • BLUE FOCUS MARKETING  |  THURSDAY, JULY 25, 2013
    [Help] Book Trailer Video for Upcoming The Social Employee @SocialEmployee (McGraw-Hill, 2013)
    special thanks to our creative team who helped us with the production of this video. 'Announcing Upcoming McGraw-Hill Book (Aug 23, 2013): The Social Employee ! SocialEmployee. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee. Advertising & Mktg.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 13, 2012
    [Help] Six Steps to Keep Your Content Marketing Squeaky Clean
    To help you with your efforts, I have compiled a few steps to guide you through the process: Step 1. by Dayna Rothman I have been working on a project to clean up our content at Marketo and the idea for this blog post leaped to my mind! You should be making sure that your content is relevant, current, and easy to find. Step 2. Step 3. Step 4.
  • HUBSPOT  |  FRIDAY, JULY 22, 2011
    [Help] Google+ Attracts 20 Million Users in 3 Weeks [Infographic]
    To help put this user growth into perspective, Leon Håland created a graph to show the paces at which Google+, Facebook, and Twitter all hit 20 million users. Google+ is hot. We have been blogging about it a ton since its launch. This infant of a social network hit a major milestone today, passing the 20 million users mark.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 24, 2011
    [Help] If It’s Truly Easy-To-Use, Let Sales Do the Demo
    Salespeople love to highlight simplicity as a selling point, as it can be used to generate more leads and help them to close more deals. But perhaps more importantly, it will help the candidate decide whether they like doing demos. Many Cloud/SaaS companies have solutions they claim are easy-to-use, easy-to-deploy and easy-to-adopt.
  • LEADERSHIP  |  TUESDAY, JUNE 25, 2013
    [Help] 10 SIMPLE B2B Content Marketing Tips for COMPLEX Solutions
    And that is just the point I’d like you to think about as you read this—if your communications do not help prospects understand very simply how you can resolve their challenges, your “solutions” are just not the right solution! Download a free copy of The ALEA Demand Generation Playbook to further help your efforts. They don’t.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 15, 2010
    [Help] B2B Social Media – 10 Tips From The Definitive Guide To Social Media
    The following 10 tips from the Definitive Guide to Social Media will help you understand what components are essential to grasp, use and focus on. This will help develop your following. These 10 tips make a great start to help you ease into B2B social media.  As B2B marketers, we know the growing importance of B2B social media. 
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Help] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    The same principles apply to other content management systems; you’ll just need some IT help renaming and coding the pages. Proper conversion rate optimization requires testing of landing pages. The best way to learn is to try new features yourself; which is what I did with my WordPress website. Step 2: Name your experiment. Excellent!
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Help] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    The same principles apply to other content management systems; you’ll just need some IT help renaming and coding the pages. Proper conversion rate optimization requires testing of landing pages. The best way to learn is to try new features yourself; which is what I did with my WordPress website. Step 2: Name your experiment. Excellent!
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Help] 8 Tips to Cultivating a Successful API Program
    Events such as internal hackathons and API “kitchens” can help your internal developers buy into the program. Knowing what that experience is will help your support and outreach efforts as you work to inspire and equip your external developers through faith-building and education. For external developers, trust is key.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 25, 2014
    [Help] What’s All the Buzz about ‘Google My Business’?
    'A new user-friendly tool can help small businesses get a little love from Google. You can see how well posts are doing, get a look at the demographics of your followers and see helpful charts about your engagement rates. “This information will help owners see how far their reach is.” Not familiar with Google+ ?
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 29, 2014
    [Help] Need Content? Tap into the Crowd!
    This can also help raise brand engagement, and give you ideas for improving or developing your product or service. Case studies will not only help you understand the direct impact your product made on one of your customers, but they will also help your readers or prospects better understand how others interact with your services.
  • HUBSPOT  |  TUESDAY, APRIL 3, 2012
    [Help] 7 Customer Loyalty Programs That Actually Add Value
    This helps solve the problem of members forgetting about their points and never redeeming them because the time between purchase and gratification is too long. In it, they partnered with eBay to help customers to resell their highly-durable Patagonia clothing online through the company website. According to Inc. But is it working?
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, DECEMBER 12, 2012
    [Help] 5 Steps the Internet Buyer Goes Through
    Once prospects realize that something needs to change, they’ll start looking for products, services or methodologies that can help them meet goals. In this stage, you can help the prospect narrow down solutions and put yours in the forefront. Identifying the Problem (or the Opportunity). Perhaps your phone call is the trigger event.
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 22, 2013
    [Help] Highlights of this week’s best blog posts
    Is it helpful or not? 'Weekly Summary of the Best Posts from Fearless Competitor.com – and don’t forget the offer at the top right of a great white paper. So on Saturday’s we share highlights from the week’s best posts, and we hope you enjoy them. Brand Reputation Management Requires CRM. It’s sad but true.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 4, 2012
    [Help] Happy Independence Day from Find New Customers
    Find New Customers is back in business tomorrow – helping companies improve fiscal results. The sales lead generation company , Find New Customers wishes you and yours a happy and healthy Independence Day. An Independence Day invitation from 1825 is pictured here. Here are some fact on the day from Wikipedia. 9] [10] [11] [12] [13].
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 6, 2011
    [Help] Your mother was right “If you don’t have anything nice to say, say nothing”
    Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. Sending nasty emails is a very bad idea indeed. Don’t do it. Mad Marketing TV  featuring content marketing expert Joe Pulizzi ( @juntajoe ) posts on 8th of December at noon Eastern Time/ 9am Pacific Time. Neither do I.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 3, 2011
    [Help] Let blog comments through – no matter if they are negative
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. B2B demand generation | Err on the side of release on all non SPAM blog comments. Updated to correct title – Director of Content to Vice President of Content. We apologize for the error.).
  • MI6 MARKETING AGENCY  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Help] Canadian Companies Use of Social Media
    What matters is having a conversation about this topic so we can learn and share our experiences and help each other. The Mi6 Chart of the Day is a new blog series where we feature a chart each weekday that we think is relevant and of interest to our readers. We will pick a chart each day and add our thoughts and insights.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 24, 2011
    [Help] B2B Content Marketing: HubSpot May Be the Best in the World
    Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in online lead generation. Mike Volpe. Do Salespeople want more leads? Yes, indeed! I’ll just give you a taste of it.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 4, 2010
    [Help] Content Marketing – event you won’t want to miss
    Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation. 180 seconds and well worth the time to review this. Joe asked the audience to raise their hands if they were doing content marketing today. Out of the 300, only 4 hands went up.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 18, 2010
    [Help] The Curse of Knowledge
    Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation. This concept, which I have witnessed over and over, especially in the technology industry, was illustrated wonderfully in the book, Made to Stick. Elizabeth Newton earned her Ph.
  • SOCIAL MARKETING FORUM  |  MONDAY, NOVEMBER 22, 2010
    [Help] Five Tips to Improve SEO Using YouTube
    Similarly, comments on videos also help to better index your video and make it easy to find. To most marketers, YouTube is known for its possibilities regarding word-of-mouth, viral marketing and for its integration possibilities within other environments. There are dozens of possibilities to get your video (channel) found in Google.
  • HUBSPOT  |  WEDNESDAY, JUNE 12, 2013
    [Help] Facebook Launches Clickable Hashtags #Finally
    Facebook also hints that hashtags are just the first of many features to come (such as trending hashtags and deeper insights) that aim to help users discover interesting discussions around public events, people, and topics on Facebook. This helps us unify our INBOUND promotion across social networks. Hallelujah (#NoSarcasm).
  • LEAD VIEWS  |  FRIDAY, NOVEMBER 4, 2011
    [Help] Think Like Your Customer: Aligning Selling to Buying Process
    Implications for marketers: The programs we establish, the campaigns we develop, and the tools we create need to be geared toward helping Sales help our customers to buy. Those of us in MO need to assert leadership in aligning our company’s sales process with our customers’ buying process. The healing starts at home. buying cycles.
  • B2B MARKETING ONLINE  |  MONDAY, DECEMBER 20, 2010
    [Help] Top Tips on Email Marketing: Email is still a fantastic tool you just need to use it properly
    I recently joined B2B Marketing at a time when we were launching our email preference service to give our members more control over the emails they were receiving. Recognising your customers’ and prospects’ communication needs is the first step to building a more intelligent email strategy. Email email email marketing
  • TOM PISELLO  |  FRIDAY, OCTOBER 22, 2010
    [Help] Accelerate Slow Sales Cycles with More Sales Enablement Investments?
    The right collaboration and solutions can help drive the number of new opportunities — the number of active opportunities and lead to shorter sales cycles by improving the conversion rates from phase to phase inside the buying cycle.&# Friday, October 22, 2010 Accelerate Slow Sales Cycles with More Sales Enablement Investments?
  • FATHOM  |  WEDNESDAY, JULY 30, 2014
    [Help] Exciting Healthcare Technology Requires Innovative Digital Marketing
    This approachability, through social media, apps, and technology helps give the allusion of 24/7 availability and an authoritative omnipresence. Here are a few ideas to help you take the leap: Gone is the therapist’s chair? 'More than ever the doctor is in, but the patient is online— so what’s a doctor to do? Maybe someday! Via NPR.
  • VISIONEDGE  |  WEDNESDAY, OCTOBER 23, 2013
    [Help] Focus on Revenue is Not New Marketing Thinking
    Because as marketers our job to help the company acquire, keep and grow the value of profitable customers. This approach allows Marketing to help the organization take a customer-centric approach rather than focus on an internal revenue number. . 'Peter Drucker is attributed with saying that ? Why is marketing so important?
  • WEBBIQUITY  |  MONDAY, JULY 12, 2010
    [Help] Social Media Strategy? Think Like a Reporter
    While measuring social media ROI is difficult to do with any precision, it’s important to use what measures you can to help gauge the impact and continually improve your efforts. Recent surveys have shown that while businesses are embracing social media in droves, many are doing so without any real strategy in place. Tweet? Digg this!
  • INBOUND SALES NETWORK  |  TUESDAY, MAY 17, 2011
    [Help] The Importance of Social Media Marketing to Validate Your Customers Purchase Decision
    Here are a few ways that you or your company can help validate your customer’s purchase decision using social media: One of the most powerful ways you can participate in social media is to answer relevant questions on sites such as LinkedIn, Yahoo! We are social animals. Business-to-Business is no different. Answers, and others.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 29, 2014
    [Help] Pin for the Win: How to Market Your Brand on Pinterest
    Pinterest gives users a format to engage with your content and become brand advocates, but it also helps them connect directly to your products. 'Author: Noah Abelson If you’re marketing on social (and we hope you are!), your primary goal should be to connect with users. Why Pinterest? But what sets Pinterest apart from Facebook and Twitter?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Help] What Is Productivity?
    Do you help people survive? Is it financial advice that could help a person become wealthy? If you find this site helpful, please leave a donation for Steve so you can enjoy the spirit of giving too. Steve Pavlina. com Personal Development for Smart People TM. Forums. Articles. Audio. Archives. About. Contact. Donate. Impact.
  • MARKETING ACTION  |  FRIDAY, MAY 16, 2014
    [Help] 5 Technologies Content Marketers Shouldn’t Ignore
    Improved customer experiences with your brand, because consistency helps prospects and customers better understand your company. As an added bonus, it also helps to ensure legal, regulatory consistency; that is, mitigating the chances someone uses words or terms that your company has been sued for in the past. How’d I do? Great.
  • PUZZLE MARKETER  |  WEDNESDAY, MAY 9, 2012
    [Help] The One Day Business Plan Worksheet
    Whether you’re a small business entrepreneur or a big business senior executive, this worksheet will help you get your ideas to paper and flush out what your next idea could be. This site offers documents both free and through their monthly payment plan. The document is called The One Day Business Plan Worksheet.
  • AD YOUR COMMENT HERE  |  FRIDAY, JULY 1, 2011
    [Help] [Jun 25 - Jul 1] Social Media Highlights
    Starting this week, we will be sharing with you the latest Social Media highlights from the past week: Google’s rolling out of new tools and updates marking its ambition in Social Mediasphere; LeanLaunchLab, a service that helps start-ups avoid ineffective boardroom meetings; Lastly, an overall Mid-Year assessment on Social Networks.
  • AD YOUR COMMENT HERE  |  FRIDAY, OCTOBER 22, 2010
    [Help] 5 Great Resources to Maximize the SEO of your Online Content
    This article highlights 10 blog SEO tips that may help you out, whether you’re a seasoned blogger or just getting started. This article suggests several key questions to ask, as well as identifies topics related to these different types of content and media for optimization, giving you a better picture of what you have to work with.
  • MARKETING INTERACTIONS  |  WEDNESDAY, JULY 28, 2010
    [Help] Manticore Technology VII Enhancements Boost Marketing Performance Management
    With longer term buying cycles, the ability to track and measure prospect behavior over months—sometimes longer—improves their ability to help transition early-stage buyers into late-stage sales opportunities. What this means is that they’re simplifying the process while expanding the capabilities. When you consider that 50.6%
  • SOCIAL MEDIA B2B  |  MONDAY, OCTOBER 6, 2014
    [Help] 20 Most Important Stats from the 2015 B2B Content Marketing Report
    ” Apparently this helped some respondents realize that there is a difference between content marketing and just creating content. 'The Content Marketing Institute and MarketingProfs released their annual benchmark report on B2B content marketing. The entire report is embedded at the end of this post. Tweet this stat ).
  • HUBSPOT  |  MONDAY, JULY 25, 2011
    [Help] Google+ to Launch Business Profiles with Analytics in Q3
    If you haven't used Google+ yet, check out this video for an explanation of this new social network: If you are already in the trenches of Google+, you might want to try this new Chrome extention to help improve your Google+ experience. It is reasonable to assume that they will be in some way connected to Google Analytics.
  • HUBSPOT  |  FRIDAY, DECEMBER 9, 2011
    [Help] 30 Brilliant Social Media Marketing Tips From 2011
    Everyone cares about their own problems and if your product or service can help. By listening to customer conversations on social media, companies can learn a lot of information about their competitors and industries that will help them better craft their marketing programs. What social media marketing tips helped you out in 2011?
  • ENGAGE  |  TUESDAY, MARCH 11, 2014
    [Help] Increase Your Website’s SEO Rankings With Quality Backlinks
    That means that Google gives your website higher rankings for keywords and phrases—and this will help drive users to your site. Local directory backlinks are especially helpful for local businesses. Backlinks. So what’s the difference between buying a link and earning a link? backlink is a backlink, right? Not so fast. Paid Links.
  • HUBSPOT  |  FRIDAY, OCTOBER 11, 2013
    [Help] A Simple Formula for Writing Kick-Ass Titles
    Presenting the format and/or contents to a reader helps make your content a little sexier. If you haven''t created and refined your buyer personas, this blog post will help you out.). hope this has been a helpful walkthrough on crafting titles. 'Look, I said ass. And in a minute, you''ll know why. 1) Start with a working title.
  • WEBBIQUITY  |  TUESDAY, MAY 29, 2012
    [Help] When Behavioral Tracking Gets Creepy
    This technology crosses the line from helpful to creepy when these online behavior elements can be traced to you as an individual, and then supplemented with other online databases and information sources. Helpful? Online behavioral tracking , in theory, is beneficial to both marketers and consumers. Image credit 5 to 9 Branding.
  • INBOUND SALES NETWORK  |  FRIDAY, SEPTEMBER 7, 2012
    [Help] Does Your Demand Generation Partner Pass The SNIFF Test?
    Instead of being told how your marketplace operates, you need to work with people who will help you understand how to leverage your knowledge of your marketplace and build demand generation programs with you, not for you. Knowing their weaknesses before you engage with them can only help you manage the success of the project better.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 16, 2012
    [Help] A Multidisciplinary Approach to Breathtaking Content
    Self Help/Psychology. By  Srinivas  Rao, Contributing {grow} Columnist. Over the last two years I’ve read more books than I’ve read in my entire life. But there’s a slight problem with my reading. Every single book falls into one of these categories: Marketing/Business. Entrepreneurship/Careers. How to Diversify. Photos .
  • WEBBIQUITY  |  MONDAY, MAY 6, 2013
    [Help] 11 Expert PPC Guides, Tips and Techniques (and One Rant)
    Noting that managing multiple paid search accounts involves substantial effort, but “if you tackle each optimization effort in stages, the work load won’t seem as daunting,” Sarah Peduzzi supplies 10 helpful tips including checking the Search Query Report weekly, continually testing ad copy, and using automated rules for bid adjustments.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 11, 2012
    [Help] How A Sales Professional Can Achieve Greater Success Through Online Marketing
    There are services available for territory sales professionals that can manage the entire process but without the help of a service it's likely to take about an hour per day to eventually reap the rewards. Over the past several years many major sales industry superstars have been telling sales professionals to build their online presence.
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 21, 2011
    [Help] What I will tell my kids about jobs
    Clayton Christensen shares with his students a set of guidelines that have helped him find meaning in his own life. In his essay How will you measure your life? Second, how can I be sure that my relationships with my spouse and my family become an enduring source of happiness? Third, how can I be sure I’ll stay out of jail? good life?
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 14, 2011
    [Help] Ready to Nurture? Simply Remember Your A,B,C's
    Here’s a framework I’ve used with dozens of companies in the past to help start the marketing program planning. Savvy is happy to have Steve Gershik, President of 28marketing, guest posting for us today. He shares his insight as a Demand Generation strategist on lead nurturing. The answer is simple as A,B,C. is for Audience.
  • HUBSPOT  |  FRIDAY, JUNE 11, 2010
    [Help] 3 Ways to Turn Your Company Into a Blogging Machine
    This can help you gain a reputation as a thought-leader in your industry, and improve your image for potential customers. Adding a marketing bolt on to your organization can only help you distribute news about your company more aggressively. Many companies think of blogging as adding a bolt onto an existing machine. Marketing Takeaway.
  • HUBSPOT  |  THURSDAY, DECEMBER 20, 2012
    [Help] The Business Blog Editorial Calendar Every Marketer Needs [Free Template]
    This will help you maintain a balanced mix of how-to's, numbered list posts, thought leadership-style content, etc. It will also keep you focused on blogging about the topics that you want to get found for, which should also help you cater to your. ll give you a hint: organization and consistency is key! Authors and Due Dates.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 22, 2010
    [Help] Sales Managers: What are you Thankful For?
    speak often about having your personal and professional life in balance, at this time of year  most of us will be sharing time with family and friends-take the time to say “thank you ” to someone for: being a friend, helping you in some manner, making you laugh, introducing you to a new business opportunity or for whatever reason you can find.
  • THE ROI GUY  |  TUESDAY, OCTOBER 21, 2014
    [Help] Your Sales and Marketing "CFO-Ready"?
    With the CFO taking more control in IT spending decisions, it becomes essential for you to: Engage earlier with the CFO, in order to help them recognize important challenges they should be addressing (Why Consider a Change), and the tangible impact of “do nothing” (Why do so Now). What to Do? If you answered no or even maybe, we should talk!
  • HUBSPOT  |  TUESDAY, JANUARY 14, 2014
    [Help] Is My Company Ready for Marketing Automation?
    But this content -- "TOFU" or "top of the funnel" content -- helps you build a subscriber base for your funnel by educating them through helpful content. And not just engrossed with your amazing content -- no, now you need them to start considering you as someone who can help them solve their problem. 'Wait! What should I do?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Help] Electricians are SHOCKED! Limited Social Media Equals Unlimited.
    If you’re a contractor, take a look at his tips to help improve your site. If there is an emergency, they want help to come from nearby and as soon as possible. Customers think you will also find them helpful to your clients. Limited Social Media Equals Unlimited Business Today we have a guest post by Marc D. Directory. Look
  • BIZNOLOGY  |  MONDAY, NOVEMBER 21, 2011
    [Help] Content Is the Foundation of a Good Link Building Strategy
    In order to really kick your link building into high gear, you need others to help you out. Content is what helps to build your brand and establishes you and your company as a trusted thought leader in your industry. Image by Profound Whatever via Flickr. There are two parts of a search engine optimization campaign.
  • BIZNOLOGY  |  MONDAY, OCTOBER 24, 2011
    [Help] Why Meta Data Still Matters in SEO
    However, it can help internally just to stay organized. Well-written meta tags will benefit website visitors and help to keep your website and SEO organized and on track. Image via Wikipedia. The search engines have evolved a great deal in the last fifteen years. Now it’s not so easy. The answer is, yes it does.
  • SALES CHALLENGER  |  TUESDAY, NOVEMBER 27, 2012
    [Help] Executing the Shift to Insight Selling
    Leaders walk the talk with prospects: A member from a diversified industrial company shared how their CEO talks to potential clients about becoming a Challenger organization, and uses their story as a marketing tool to explain to clients how they can help them understand their business better.
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