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  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, FEBRUARY 3, 2015
    [Help] 7 Techniques to Stay Optimistic During Your Sales Superbowl
    When you’re on a team, you need to have each other’s backs, knowing when to celebrate all together and when to offer a helping hand. This past weekend, a certain sports team challenged me to be optimistic. You guessed it: The Patriots. You know the plays I’m talking about. And that cost me some energy. The Patriots forced me to be optimistic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 30, 2013
    [Help] 20 blog posts that made a difference — and why
    The Six Critical Questions Guaranteed to Drive Your Social Media Strategy  – I think this was one of my best posts because it is straight-forward, original, and it will help a lot of people focus on the right aspects of strategy. “Every song is like a child,” she said. “I give birth to them and watch them grow up.”
  • SALES CHALLENGER  |  MONDAY, JUNE 9, 2014
    [Help] When to Quit Your Job
    CEB Sales Members, a differentiated, sales-specific EVP helps organizations not just attract high caliber talent, but also increases the engagement and retention of current sales employees. Below are signs you should quit your job: Your job won’t help you fulfill your personal mission. It’s graduation season!  Only 1 in 5 will stay.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 1, 2011
    [Help] Saddened by the demise of once great companies
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Kodak , Nokia , RIM , Hewlett-Packard. Four names that once represented powerful companies who could do no wrong. Today, Today, they are struggling to remain relevant – or to even survive.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 29, 2010
    [Help] SNAP Selling – new book by Jill Konrath of Selling to Big Companies
    Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation. I’ve not yet read it, but I’ve heard nothing but great reviews to date.  If you are in Sales, run to Amazon right now and buy it. More info here.  SNAP Selling.
  • SAZBEAN  |  MONDAY, JUNE 28, 2010
    [Help] Review: Klout for Measuring Twitter Influence
    After I saw the Klout scores for my influencers, it helped put my own score into perspective.  As an aside, I think there are probably people in my network who I’m more influenced by, which is why I think Klout used the last so many tweets.  I would also expect this to change with time. Klout score. Influence Matrix. Score Analysis.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Help] Rise of The Social Employee – IBM Webcast: Changing the Learning Culture #HR #SocBiz
    Ultimately, it is an employee’s ability to learn and adapt that will help drive future success within any organization.  Rise of The Social Employee. Join us on Tuesday, March 24, at 11 a.m. Register Now: IBM Webcast: Changing the Learning Culture. What is a social employee? So what is a social employee? Why is that?
  • BLOG MY CALLS  |  TUESDAY, NOVEMBER 5, 2013
    [Help] A Preview of November Webinars from LogMyCalls
    These webinars will help you market better, sell stronger, and make more money. There''s even a webinar in the month of November that will help you learn more about Conversation Analytics and LogMyCalls. SMBs use the Mhelpdesk platform to help them manage billing, invoicing, and other operational and scheduling components.
  • BLOG MY CALLS  |  MONDAY, NOVEMBER 12, 2012
    [Help] 5 Things We Learned at ad:tech
    This is sage advice. 5) If You Want to Market Better, There is a Tool to Help. No matter your industry, business size, or the type of marketing in which you're engaged, there is a tool that can help you optimmize your spend. We just returned from ad:tech in New York City. It was a great event. Awesome! We learned five things.
  • WRITTENT  |  WEDNESDAY, OCTOBER 9, 2013
    [Help] 35 Killer Blog Post Ideas for an Awesome Business Blog
    Helping your customers protect their investment by telling them how to prolong product lifecycle is a blog post idea to be appreciated. Share helpful resources that can add to satisfaction from product/service usage. To build an awesome business blog, regular updates and original quality content are unquestionable. Company History.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 13, 2011
    [Help] Find New Customers congratulates the Demand Generation Experts in BtoB Magazine
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. BtoB Demand Generation |Top Experts in B2B Magazine. We offer them all our best wishes and congratulations! Adam Blitzer, COO, Pardot. Todd Davidson, President, Bulldog Solutions.
  • BIZNOLOGY  |  TUESDAY, JULY 23, 2013
    [Help] Google chooses speed over content from sites
    People are obsessed with SEO — which is weird. Just a few short years ago, SEO was considered snake oil. This was embarrassingly obvious when I attended Vocus’ Demand Success 2013 conference. Mind you, it was awesome and so worthwhile, but it’s a communications conference and not a tech conference. Needing to wait?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 17, 2014
    [Help] 3 OTHER Things Your SEO Team Should Be Doing
    And…just like SEO is influencing other departments, other departments should be influencing SEO. I’ve talked previously about how the SEO team can use PR strategies to build links but there is much more that can be done to help a business be successful. It’s even creeping into other departments like IT. Brand Monitoring. Project Management.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 20, 2013
    [Help] Does Your Organization Need A Chief Content Officer? [Video]
    Our customers are looking for valuable and helpful information , not hype. Traditional forms of B2B Marketing are no longer enough in today’s digital world. Many B2B Marketers are becoming publishers and using the fine art of storytelling to attract and retain customers. While Here is a very brief summary of the major points.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 24, 2014
    [Help] 4 Things You Should Know About Canada’s Anti-Spam Legislation
    Once the law is in force, it will help to protect Canadians while ensuring that businesses can continue to compete in the global marketplace.” Canada’s Anti-Spam Legislation site has all of the details and this presentation from the folks at Return Path helps you prepare for CASL. LINK TO SUP FORM post].
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [Help] B2B Social Media Marketing -- Does It Work?
    Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Utilize discussion boards, watch videos, and view the insights of other industry professionals to help you connect in ways you never thought possible. With roughly 2.3
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 9, 2014
    [Help] Is Context The Future Of Customer Experience?
    The information this device gathers about us (or that we tell it) will help companies create experiences that make the “segment of 1” a reality.  I envision the world around me being aware of my demographics and psychographics, as well as the contextual information about my current state.  The e-book summarizes these answers. Strategy
  • VIDYARD  |  FRIDAY, JULY 18, 2014
    [Help] How to Transform Email Subscribers Into Qualified Leads With Video
    This technique not only helps you avoid the email client support issue, but also has the added benefit of providing trackable clicks so you know where your video views are coming from. 2. The best way to figure out what will help you reach your conversion goal is to A/B test. What the numbers say about video in email. Keep it simple.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 11, 2012
    [Help] 5 Steps for Turning Big Data Into Big Revenue
    Three of the most strategic data points B2B marketers can collect are those that help you 1) profile results by campaign and customer attributes, 2) measure the risk/reward ratio of new revenue opportunities, and 3) turn around interactive reports on campaign performance and buyer behavior. 4. It’s doesn’t have to be that way. The end result?
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 2, 2014
    [Help] 7 Marketing Tips to Prep for the Holiday Rush
    As the holidays approach, we’ve created some tips will help your business have a happy – and successful – holiday season: 1. Segment your email lists based on recipient interests, purchase history, age, or other demographics if you have the information, to help better target holiday emails. 2. Check your list twice.
  • EMAGINE B2B BLOG  |  TUESDAY, OCTOBER 25, 2011
    [Help] Finding and leveraging your market’s key influencers
    In his post on Junta42’s Content Marketing Revolution blog, Joe Pulizzi ticks off a few reasons… It can help drive your social media execution. OK, you were intrigued by my title, but now I hear you wondering, “Why is this important?”  Well, the short answer is that it’s not just important… it’s vital. It can [.].
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 25, 2012
    [Help] What I Mean By “Community”
    Not just your employees, but also your customers, the people your customers trust, and the partners that help extend the value of your products and services. And if you’re reading this right now, chances are you’ve helped make our community stronger. by Heidi Melin | Tweet this We talk a lot about community at Eloqua. So thanks.
  • HUBSPOT  |  TUESDAY, OCTOBER 9, 2012
    [Help] 10 Genius Ideas That Changed Marketing Forever
    First, business blogging helps you in respect to search engine optimization (SEO). Second, your blog is an asset that introduces you as a thought leader -- it will help you earn people’s trust and stay top of mind for many in your community. This is an excerpt from our new ebook, 100 Ideas That Changed Marketing. Nearly 40% of U.S.
  • VOLACCI  |  FRIDAY, OCTOBER 25, 2013
    [Help] BADcamp Must-See Session: Building Dynamic Visitor Experiences with Drupal Rules, Tokens, and Actions
    An understanding of how Rules and Tokens work is helpful, but not necessary. If you''re out in Berkley, California this weekend, stop by BADcamp to see Volacci''s CEO Ben Finklea lead an amazing session titled, "Building Dynamic Visitor Experiences with Drupal Rules, Tokens, and Actions." You can see the full event promotion  here.
  • B2BBLOGGERS  |  MONDAY, MAY 17, 2010
    [Help] The Relationship (r)Evolution
    cannot help but marvel at the parallel between that monumental event in human history and how Social Media is destroying the impassable brand walls companies have maintained for decades. As human beings our strongest motivator in life is to build relationships that help us achieve our goals – personal, political and business included.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 31, 2010
    [Help] How to become a CMO in 10 tweets or less
    Nathan no longer had time to work on the critical marketing functions of his company and asked me if I could help.  I recently agreed to become CMO on a part-time basis and help him through this exciting growth phase. The presenter was a guy named Nathan Egan, a former LinkedIn exec who had just started a company called Freesource. 
  • AD YOUR COMMENT HERE  |  FRIDAY, JULY 1, 2011
    [Help] [Jun 25 - Jul 1] Social Media Highlights
    Starting this week, we will be sharing with you the latest Social Media highlights from the past week: Google’s rolling out of new tools and updates marking its ambition in Social Mediasphere; LeanLaunchLab, a service that helps start-ups avoid ineffective boardroom meetings; Lastly, an overall Mid-Year assessment on Social Networks. 1.
  • THE ROI GUY  |  WEDNESDAY, JANUARY 29, 2014
    [Help] Show Me the Money
    The good news is that buyers seek help from solution providers to produce the business case. The importance of financial justification / ROI proof for proposed solutions has increased further, this according to research by IDC. Today, 95% of decision makers require a business value analysis on some / all of investments.
  • WEBBIQUITY  |  MONDAY, AUGUST 2, 2010
    [Help] Five Social Media Marketing Reports and Guides Worth Checking Out
    For those whose job it is to generate leads and sales through content and social media, here are five excellent new resources to help increase your knowledge. A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). The others I just think are helpful and interesting. How are they doing it? They need to cut costs.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, JULY 31, 2011
    [Help] Sales Leadership: Be a Postive Force
    What a great time of the year  to be in a location with positive people, positive messages and everyone willing to assist in providing idea’s, tips and recommendations to help you grow your business. From our experiences, we are constantly learning how to take actions that help us achieve that success. You’re not alone!
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 26, 2013
    [Help] 28 (of the) Best SEO Guides, Resources and Infographics of 2013
    — all of which help with your SEO in the long run.” Noting that changing URLs to a more search-friendly structure can cause 404 errors, traffic loss and even reduced site authority, James Parsons details two methods for identifying 404 errors and correcting them, in this helpful technical post. Disappearing keyword data.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Help] PPC for Startup Marketers: An Introductory Guide
    Doing so can help you determine what expenditures led to conversions -- and which ones didn''t, so you can optimize your spend. For startups looking to get going with PPC, it can be overwhelming. Starting at the end might sound counterintuitive, but it''s the most logical place to begin. What makes us special? Where do we offer our product?
  • HINGE MARKETING  |  FRIDAY, JANUARY 3, 2014
    [Help] 5 Reasons to Make Content Marketing Your Firm’s New Year’s Resolution
    Your firm’s educational content, including guides, blogs, and white papers, helps your firm establish its place in the online world as an authority in your industry. Content marketing not only helps your firm acquire leads, it helps you nurture those leads. By Jessie Biele. You Can Show What You Know. Share Your Content!
  • ANYTHING GOES MARKETING  |  SUNDAY, JULY 4, 2010
    [Help] Tips to Improve How You Segment Your Database
    Let’s get to some possible ideas that will help you improve the way that you collect information from your subscribers. You can try this out yourself here: [link] Let’s move on the second example from SmartBrief that can help you get your subscribers to update their information. Hi everyone. People lie. Seasons change. People change.
  • LEADERSHIP  |  FRIDAY, MAY 16, 2014
    [Help] Interesting Infographics: How To Measure Your ROI On Social Media
    In particular, the infographic helps us understand the following: our business objectives; the metrics CMOs apply to measure social media undertakings; and the advancement of social network recruiting. As a B2B leader, do you know how to determine the ROI on your social media efforts? Studying sales increases and the decline of costs.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 31, 2011
    [Help] B2B Lead Generation: The Power of Video
    Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in online lead generation. Do Salespeople Need More Leads? Yes, Indeed! B2B Lead Generation Using Online Video.
  • MARKETING INTERACTIONS  |  MONDAY, OCTOBER 31, 2011
    [Help] The What Ifs? that Can Derail a Deal
    However, consider the impact on the buyer if marketing has been providing content throughout the buying process that has helped to facilitate their buying process. We've all read the reports and research that shows B2B sales win rates are in an overall decline. Never. This is where the What ifs? happen: What if it doesn't work?
  • DIGITAL VOICES  |  TUESDAY, DECEMBER 6, 2011
    [Help] 5 tips to Improve Your Company’s Customer Service on the Web
    Create a way for customers to help each other. Provide customers help on their own terms. Companies that still provide phone support for customers are looking to the Internet to provide a lower cost, more efficient channel to connect customers with the resources they need to solve their problem. ”, and “If Not, Why Not.”
  • FATHOM  |  TUESDAY, JULY 8, 2014
    [Help] Call-to-Action 101
    Easy ways to help your CTA stand out : 1. That doesn’t mean that you can’t use certain elements in order to help guide the user’s eyes where you want them to go. If you have a dedicated designer on your team they should be able to help do this in a subtle way. Be specific. ” Stand out. White space is your friend.
  • WEBBIQUITY  |  TUESDAY, MARCH 8, 2011
    [Help] Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010
    Details on five associations that can help online marketers keep current as well as possibly connect with future clients, including the Interactive Advertising Bureau (IAB), Business Marketing Association (BMA), and local interactive marketing association chapters. 35 Most Useful Tools and Resources which helping Freelancers by Dzinepress.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 9, 2011
    [Help] Find New Customers Fan of the Month – Joe Large
    Find New Customers helps companies dramatically improve revenue results by transforming the ways they attract, engage and win new customers. B2B Lead Generation | Find New Customers Fan of the Month for September 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Joe Large.
  • WEBBIQUITY  |  TUESDAY, JUNE 18, 2013
    [Help] Amazon Shuts Down Minnesota Affiliates
    So far, the closings don’t seem to have harmed Amazon much nor helped the brick-and-mortar retailers clamoring for online sales taxes (Target and Best Buy were big supporters of the Minnesota law ). Based on your account closure date of June 30, 2013, any final payments will be paid by August 30, 2013. Isn’t that just great.
  • CONVERSIONATION  |  WEDNESDAY, JULY 18, 2012
    [Help] Altimeter Report: the Convergence of Paid, Owned and Earned Media
    However, I can’t help but feel that to some extent we are reinventing the wheel here. Co-author Rebecca Lieb By now, you probably know what paid, owned and earned media are. If you haven’t, you might be new in marketing or might have missed phenomena such as blogging and forums in the nineties. Just two considerations.
  • PR MEETS MARKETING  |  WEDNESDAY, OCTOBER 27, 2010
    [Help] #mptech Guy Kawasaki Keynote and 6 Twitter Tips
    Given what we've been able to deliver with the FRC network, I'm excited to work on programs with the reach that Intel Capital needs in order to help its startups. 3. A big part of my job will be getting Intel Capital more active within the quirky and wonderful startup ecosystem that I currently inhabit. love brainstorming on product.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Help] Which country search index is your page in?
    Most languages are spoken in multiple countries and it’s not possible today for a computer to correctly detect the language frequently enough–the search engines need our help. Photo credit: Wikipedia. People love to talk about whether you Web page is in the search index.  The search index. Like there’s  one.
  • SAZBEAN  |  FRIDAY, FEBRUARY 25, 2011
    [Help] Insights from Google Analytics Intelligence
    Knowing about unusual traffic on your website or blog can help you determine whether or not certain campaigns or promotions are working. Being aware of events or sites which are sending you traffic is also important. Here you can see that stumbleupon.com sent an unusually high amount of visits on Feb 10th. photo by Robert Scoble , on Flickr).
  • HUBSPOT  |  FRIDAY, MARCH 22, 2013
    [Help] Facebook Updates Cover Photo Guidelines to Allow Calls-to-Action
    Thread commenting will solve that, increase conversations, and help businesses reap even more leads from organic conversations. 5) Reap More Timeline Photo Value. I've always considered myself quite the sneak when it comes to marketing on Facebook. But today, I learned that Facebook has been keeping secrets from me, too. Awesome! leads, baby!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 24, 2013
    [Help] Why Mad Men Marketing is Moot: Account Managing in the Digital Era
    Honed sales skills are critical in helping clients grasp fragile, embryonic concepts. Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. As he has said more than once, “You didn’t want it until I told you you wanted it.”. Selling is not a four-letter word.
  • GREAT B2B MARKETING  |  WEDNESDAY, JULY 16, 2014
    [Help] B2B Appeals that Motivate Action
    Financial – The financial hot buttons of your prospects can be pushed two ways: first, by demonstrating how your product or service will save money, and second, by demonstrating how your product or service will help generate more income. Napoleon Bonaparte said, “There are two levers for moving men: interest and fear.”
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 1, 2013
    [Help] 7 Marketing Habits of Today’s Highly Successful SMBs
    In a recent webinar, 7 Habits of Today’s Highly Successful SMBs, Act-On Software’s Jeff Linton broke the seven marketing habits down into useful tips that can help put your business ahead. Could your SMB’s marketing be more effective? If you don’t have time to listen to the recording , here’s a recap of the key points.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 7, 2011
    [Help] 4 Tips To Becoming A B2B Marketing Insider (and More)
    Towards the end of my tenure at Bliss, with the help of mentor Elizabeth Sosnow , I began incorporating Twitter, Facebook, LinkedIn and SEO, as part of comprehensive PR and communications programs for clients. This will help you establish some authority and secure buy-in for programs. Want to become a B2B Marketing Insider? No, really.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 19, 2011
    [Help] Ways B2B Marketers can Obtain Consent to Adhere to New EU Privacy Laws
    His answers were awesome, helping me understand what was going on and what changes I needed to make. by Maria Pergolino. What was it? Did it affect me? What needed to change? The Basics. Obtaining Consent. The key to compliance is obtaining explicit consent. This means choosing specific language on how you are marketing and tracking.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 15, 2013
    [Help] B2B Demand Generation Starts with Strong, Structured Buyer Personas
    This is why you need Find New Customers to help you create best-practices, useful personas. Buffer I’m often asked “ Where do we start with our B2B digital marketing programs ?” ”  Good question. Let’s say you’re committed to driving qualified sales leads in your business in your digital marketing programs.
  • BIZNOLOGY  |  TUESDAY, MARCH 12, 2013
    [Help] Channel your exceptional SXSW social mojo all year long
    Bang With Friends Launches Site To Help You Have Sex With Strangers At SXSW (techcrunch.com). It’s generally a thing of ephemeral beauty — every single agency doing in one week the best creative and inspired work of their entire life, for anyone! And And then it’s over — until next year! Why won’t they notice?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 5, 2013
    [Help] A surprising insight on social media measurement: Activity does matter
    The post A surprising insight on social media measurement: Activity does matter appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Glad I could I help. ” One of the veterans of the team spoke up: “I would like to see that something … anything … actually HAPPENED!” Keep it moving.
  • MARKETING ACTION  |  THURSDAY, MARCH 19, 2015
    [Help] How to Optimize a Blog Post (No SEO Wizard’s Hat Required)
    But it helps. A lot. well written title will not only help increase the rank of a post, but more importantly, will increase the likelihood of someone you care about actually clicking on the listing and reading the post. Having other pages of your site pointing to this new post also helps it get found faster. Unread. Unshared.
  • DIGITAL VOICES  |  FRIDAY, DECEMBER 27, 2013
    [Help] This Week in Digital Strategy 12.27.13
    Average order values, retail traffic, and conversion rates are higher on tablets, helping them punch above their weight class. Happy Friday, everyone! With the major holidays behind us we look forward to a new year filled with insights into the world of digital strategy. How Habits Can Impact User Behavior via inspireUX. Numbers do not lie.
  • B2B MARKETING ONLINE  |  WEDNESDAY, NOVEMBER 17, 2010
    [Help] Is a degree really valuable?
    It's a subject I'll be doing my best to be helpful about at a local school careers evening tomorrow night. There's an interesting debate going on in Higher Education of course, centring on the value of a degree. I've canvassed my colleagues on the subject. What does everyone else think?
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 25, 2013
    [Help] How Will 50 Billion Connected Devices Affect The Future of Marketing?
    Fortunately we have a great group of marketing smarties at our agency who can contribute from time to time, plus Miranda Miller has been a huge help this year. Imagine the inevitable Future of Marketing  with 50 billion connected devices! How will marketing change and what role will brands and consumer play? What inspires your blogs? .
  • SOCIAL MARKETING FORUM  |  SATURDAY, NOVEMBER 27, 2010
    [Help] Jim Sterne: Social Media KPIs Depend on the Individual Organization and Goals
    Then, there’s the question of sentiment – something we may never be able to monitor technically – to help us get a handle on and track brand attitude. In a short interview I asked Jim what metrics and KPIs marketers should take into account regarding social media marketing. What can be measured and what can’t? Measure.
  • B2B MARKETING ONLINE  |  THURSDAY, OCTOBER 21, 2010
    [Help] Can you grow your revenue using social media?
    often get asked how social media can make you and your firm money – or help you increase fee income. Social media can indeed help you to do this. By James Skeels, of Pace Partners. The simple answer is – as standalone websites or without using them intelligently - they won’t. So what are successful users doing to integrate it?
  • B2BBLOGGERS  |  THURSDAY, DECEMBER 16, 2010
    [Help] The Ultimate Giving Tree #theblogtree | B2Bbloggers.com - B2B.
    How can we help you Make Good Media? B2BChat] About Contact Us Advertising Info Privacy Policy Terms Of Service Submit Your Blog Write For Us Badges Newsletter Sign Up RSS Feed © Make Good Media | we help you, make good mediaIt is one that I was very fond of as a child, The Giving Tree. promise to always sit in your shade.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 4, 2014
    [Help] New to Marketing Automation? Your First 5 Moves
    To make sure you’re setting up campaigns that will help the sales team win deals, get aligned as soon as you start using marketing automation. Many vendors can provide you with a platform to connect with other users, and help you find similar companies to consult along the way. Next, sit back and let the data stream in.
  • EMARKETING STRATEGIST  |  TUESDAY, JUNE 22, 2010
    [Help] How to Use HARO for Publicity & More! (Part I)
    Help a Reporter Out, commonly known as HARO, is referral service that puts journalists in touch with sources. Focus on what you know and how you can help them. Getting mentioned in the right publication can mean the difference between living hand to mouth and having more work than you can handle. But, public relations is expensive.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 5, 2014
    [Help] 3 Ways to Start Earning Links
    Last summer on the Act-On blog, we featured A Newbie’s Guide to Link Building to help introduce the concept to readers. They help users find information and pages, and give writers like myself the ability to share pages and information with readers. You may also know that they are helpful for SEO too. Competitor Analysis.
  • LEAD VIEWS  |  THURSDAY, DECEMBER 30, 2010
    [Help] B2B Marketing & Lead Generation predictions for 2011!
    Lead generation is an intrinsic part of every B2B organization, without this activity it is impossible to keep a business up and running. 2010 saw many interesting trends in the space of B2b online Marketing and Lead generation. All the leading marketing automation solution providers including LeadFormix reported exponential growth.
  • SMALL MANUFACTURER BLOG  |  THURSDAY, MAY 1, 2014
    [Help] Quick Tip: Follow Navigation and Usability Standards
    Standard navigational practices really help your website visitors find things. Think of them the same way you do traffic signs: They help you navigate the road! I’m not a Pinterest user but had to log in. When confronted with the login screen, I became confused — and I have to admit — a little agitated. Small font.
  • SMALL MANUFACTURER BLOG  |  MONDAY, JANUARY 5, 2015
    [Help] The Telephone is Still a Great Way to Prospect
    Gallagher expressed similar sentiments and then went on to list how companies are coping with the email firehose: new applications to help manage email, corporations instituting “no email Fridays,” etc. Michael and his colleagues help companies find, land and keep customers. know this is the case for me. MB: Yes! MB: Right.
  • HUBSPOT  |  WEDNESDAY, MAY 5, 2010
    [Help] Google Introduces Analytics App Store
    The gallery is chock full of tools to help Analytics users understand their web stats. Why is this helpful for marketers? Analytics help you determine how each of your initiatives are performing and can indicate whether you need to change or improve upon your existing programs. Trying to get more out of your Google Analytics?
  • MARKETING ACTION  |  THURSDAY, AUGUST 7, 2014
    [Help] Marketing Agency Metrics: How to Measure What Matters
    Creative ideas and brilliant executions are all very well and good, but clients aren’t interested in just feel-good stories – they need the cold, hard facts that can help them understand the role marketing plays in revenue contribution. In fact, they were just sort of nice to have. But that was about it. And then, we would just wing it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 23, 2012
    [Help] Social Media, Conflicting Data, and the Search for Truth
    hope you’ll let me know if The Social Habit can help your business find the truth about your social media marketing efforts and your customers. A few months ago, I hired an SEO company to do some work on behalf one of my clients. ” “Did you use an appropriate statistical test to sift out variability? This is irresponsible.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 24, 2011
    [Help] The 140 Conference on Long Island
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs.) As companies struggle to create quality sales opportunities, they turn to  lead generation companies  like  Find New Customers. 140 Social Media Conference | Long Island.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 17, 2011
    [Help] Find New Customers releases “7 Keys to Successful B2B Marketing”
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. B2B Lead Generation | 7 Keys to B2B Marketing Success. “Your customers are frazzled – crazy-busy. They are in endless meetings. Their To-Do Lists are overflowing.&# Just point and click.
  • PAUL GILLIN  |  TUESDAY, JANUARY 17, 2012
    [Help] Live Blog: 3M Unites Global Workforce With Technology
    Not only does this helps us understand what problems need solving in the field, but it helps the headquarters team feel more connected with customers,” Berg said. Internet-based tools have been embraced across the company to compensate for the loss of physical proximity. The tool is enabling point questions to be answered quickly.
  • NUSPARK  |  WEDNESDAY, NOVEMBER 30, 2011
    [Help] It Might Be Time to Make Age One of Your Segmentation Criteria
    These categories help establish the context for your value proposition. And they’ll have more internal influencers helping them out. Any demand generation expert worth her salt (and consulting fee) will advise you to segment your sales leads. Not unlike what you do on laundry day. Here’s the scary part. What to do? Michael Selissen.
  • SAVVY B2B MARKETING  |  WEDNESDAY, APRIL 28, 2010
    [Help] Four Ways to Get More Bang for Your Buck from Your Webinar
    About the author: Michele Linn is a B2B content consultant who helps companies create content and think through how their B2B prospects will consume it. It's one thing to talk about how to execute great B2B marketing, but it is another thing to see it in action. If you are looking for a great example, I have one for you. Brilliant idea!
  • HUBSPOT  |  THURSDAY, JANUARY 30, 2014
    [Help] 8 Excellent Reasons to Redesign Your Website
    In fact, redesigns can just entail making functional modifications that help your website work better and assist you in reaching your marketing goals. Having this approach can help you use the information you''ve gathered about what works on your current site and plan accordingly. Awesome! Your site might not be on that level. Design
  • B2B MARKETING ONLINE  |  TUESDAY, NOVEMBER 2, 2010
    [Help] Linkedin polls
    Okay, so this isn't scientific and 100% robust but does give us some good numbers to start the process and help formulate some thoughts, before kicking off full research. We really like Linkedin polls here at dnx! Secondly, as a cost effective and quick way to pull together some stats for clients around specific subjects. we all like numbers!
  • SAVVY B2B MARKETING  |  WEDNESDAY, JUNE 8, 2011
    [Help] Savvy Speaks: Web Copywriting Best Practices
    Instead, adopt an outside-in perspective and explain what you do and how you help companies in terms that your prospects and customers use on a daily basis. Everyone has a website these days. Some of them really catch your attention, while others make you click away faster than a speeding bullet. What makes the difference? Keep it Clean.
  • B2BMARKETINGSMARTS  |  TUESDAY, MARCH 15, 2011
    [Help] Why B2B marketers should know when lead relationships start.
    The reason B2B marketers should address this topic for themselves was expressed well by Dan McDade of PointClear , as reported in my post “ How B2B marketers can help prevent lost sales.&#. Brand awareness was first, followed by retention/loyalty, then lead generation and then lead management and nurturing. Here are some guidelines.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 5, 2014
    [Help] 3 PR Hooks for the Holidays – How to Garner More Buzz
    Here are three press-generating ideas to help you land some positive, end-of-year media coverage around the holidays. 1. Get more holiday marketing tips from our Everything Holiday site and help make your holidays a success! © 2014, VerticalResponse Blog. Throw a fundraising soiree. Pitch last-minute gift guides.
  • WRITTENT  |  WEDNESDAY, JANUARY 14, 2015
    [Help] 7 Tips on Finding the Best Freelance Writer for Your Blog
    writer in your own time zone isn’t crucial, but it’s certainly helpful for communication, or requesting a quick turn-around on content. They draw from this to help you meet your strategy and goals. You’ve decided to make the leap, and use a  freelance writer for your marketing copywriting. Ensure Research Aptitude.
  • HUBSPOT  |  THURSDAY, NOVEMBER 13, 2014
    [Help] Setting Goals: Should You Even Bother?
    Positive thinking is probably helpful, even if it does feel a bit touchy feely. Writing things down helps make your goal real, which leads to accountability. 5) Tell other people about your goal. Ideally, goals should also help propel you forward -- make you better and better even when you''re not in pursuit of that specific goal.
  • SALES CHALLENGER  |  TUESDAY, MAY 24, 2011
    [Help] The End of the Elevator Pitch?
    We’ve all heard the stories of the elevator pitch that got a rep a meeting with the senior decision-maker or helped close that big deal. The elevator door opens, and there stands your dream prospect…it’s the chance you’ve been waiting for to close that huge deal. The ‘elevator pitch’ has long been a staple in Sales’ lore. So…is it worth it?
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 29, 2014
    [Help] The Benefits of Marketing Automation for Sales: Use Email to Shorten the Sales Cycle
    Marketing automation helped LEGO Education solve these challenges and more. Read the LEGO Education North America case study to learn more about the many ways marketing automation has helped gain visibility, shorten the sales cycle, and use email marketing to improve their business results. Better Visibility and Shorter Sales Cycles.
  • CONTENT MARKETING TODAY  |  THURSDAY, APRIL 29, 2010
    [Help] What Do You Tell Your Web Visitors About You in their First Second on Your Site?
    They have neither the time nor the inclination to guess whether you understand their needs and how you can help them. On the other hand, if you get it just right, they will almost certainly stay for another 5 seconds to better understand how you can help them. Why That Very First Impression is Vital to Your Content Marketing Strategy.
  • HUBSPOT  |  TUESDAY, MARCH 20, 2012
    [Help] 13 Brands Using LinkedIn Company Page Features the Right Way
    Overdrive Interactive is another great example of a company using company status updates well, sharing helpful content from themselves as well as others to ensure they keep their LinkedIn company page regularly updated with content for their followers. Looks like some of you may have gotten the hint! Blog RSS Feed. News Module. No way, Jose!
  • WHAT WORKS - WHAT DOESN'T  |  WEDNESDAY, JULY 21, 2010
    [Help] Selling Your Weaknesses in B2B Content Marketing
    The rest thanked HubSpot for raising these problems and/or asked for help in solving them. I’ve long argued that admitting your product or service isn’t the right hammer for every nail is an effective way to sell. Which they are.   Did HubSpot shoot itself in the foot? The implied solution?   Which, after all, is the point. 
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JULY 5, 2013
    [Help] Inside Sales Teams: Don’t Let Your Reps Turn into Droids
    Ingrain that criteria in your brain and make sure you have a high-level understanding of the technology -- high-level enough where you could sit down with a co-worker in the cafeteria and explain how the technology helps companies without getting too technical and without confusing him or her. This is when they become droids!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 16, 2012
    [Help] Should Google govern global free speech?
    Time after time, Google has been aggressive — and even unethical  and illegal  – in its pursuit of personal data that will help sell ads. I don’t have any answers. I’m not sure I even have the right questions at this point. ” Here are some issues I find absolutely fascinating: A single U.S. foreign policy. Tweet.
  • BUYEROLOGY  |  MONDAY, OCTOBER 25, 2010
    [Help] Buyer Interaction Shapes Buyer Experience Design
        (In the Social CRM arena, Esteban Kolsky , who has a fantastic blog crm intelligence & strategy , with graphics help from Jacob Morgan of Chess Media Group came up with a wonderful graphic of a “loop” that represents the social customer experience continuum.  Image via Wikipedia.
  • MARKETING ACTION  |  FRIDAY, MAY 16, 2014
    [Help] 5 Technologies Content Marketers Shouldn’t Ignore
    Improved customer experiences with your brand, because consistency helps prospects and customers better understand your company. As an added bonus, it also helps to ensure legal, regulatory consistency; that is, mitigating the chances someone uses words or terms that your company has been sued for in the past. How’d I do? Much better.
  • HUBSPOT  |  MONDAY, DECEMBER 9, 2013
    [Help] 17 Pieces of Terrible, Awful, No Good, Very Bad Marketing Advice
    Don''t waste your time chasing after shiny social media objects if it''s not going to be helpful for your business'' bottom line. 2) You only need to be on social media if your customers are on social media. Marketing automation is a great tool to help you solve email nurturing problems -- not all email problems. Don''t get me wrong.
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 6, 2011
    [Help] Looking backward to look forward
    imagine this little ceremony would be helpful to anyone who interacts with other people, anyone who manages others, anyone who breathes. It's the beginning of the New Year and for many that means we get rid of a lot of clutter, things that aren't useful, things that didn't work. Whatever the occasion, each is privately written down on a leaf.
  • FATHOM  |  TUESDAY, NOVEMBER 26, 2013
    [Help] Don’t Let Your Prospects Be Like the Relatives You Only Think About When You See Them
    And, let’s be honest, you may have not thought of this relative since the last time you helped do the dishes together.  It is also likely she has not thought of you, either.  Importantly, it can help a prospect turn into a client when the time is right. You may be traveling to see family this Thanksgiving holiday. You – “So!
  • BIZNOLOGY  |  WEDNESDAY, MARCH 9, 2011
    [Help] Which Google Do Your Customers Use? Which Facebook? Which Twitter?
    But, in practice, most of the technologies, tools and toys we've have to play with haven't helped us deliver on that promise. Image by National Library NZ on The Commons via Flickr by Tim Peter. For years, technology providers have sold marketers on the notion of "one-to-one" marketing. Both figuratively, and more often than not, literally.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 17, 2012
    [Help] Blogging Lessons from 317 Posts
    One of the best ways to help explain innovations is to interview the innovators. You can get a lot more mileage by helping your readers understand the big stories that impact them, than by trying to make yourself the news. Include articles that help readers understand your segment. January: Think Far Out. Explain the News.
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2011
    [Help] 8 Guaranteed Ways to Increase Social Media Reach
    To help you get started, here are 8 guaranteed ways to expand your social media reach. And now that social media updates are included in search results, be sure you're also optimizing your tweets, Facebook posts, and LinkedIn company status updates with keywords appropriate for your business, which could help you get found in search. 2.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 5, 2013
    [Help] 4 Lessons From Harley Davidson on Creating Tattoo Worthy Relationships
    As a specialist in corporate positioning and media relations, he was asked to work with the then-struggling Harley-Davidson to help restore the company’s image and create demand for its motorcycles. Even if you don’t ride, or have an interest in motorcycles, you know the brand, and it’s synonymous with the machinery. Don’t do it!
  • ENGAGE  |  MONDAY, NOVEMBER 17, 2014
    [Help] 5 Tips To Drive Member Engagement
    Here are five of my takeaways from the event to help you get the most from your investment: Get stakeholder buy-in. Who could you partner with to help promote your next initiative? Content toolkits can help ensure your message remains consistent across all your channels. Big budgets aren’t everything. Create once and use again.
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