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  • VERTICAL RESPONSE  |  FRIDAY, APRIL 18, 2014
    [Help] Sharing Content from a Facebook Page to Profile [VIDEO]
    'In this installment of Tips in 2, our new video series of helpful, two-minute small business marketing tips, Derek Overbey, Senior Social Media Manager at  VerticalResponse , shows you how to share content from your Facebook Page to your personal profile. Here’s how: Want more marketing tips and tactics? Sign up for the free  VR Buzz.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, DECEMBER 27, 2011
    [Help] How are successful salespeople leveraging social media for selling? – Creating Value
    To be the one who is providing the most helpful information, the best references, and what is going on in that industry/market. This is the final post in a study we created along with Focus.com to discuss the best practices to leverage social media for sales teams. Miles Austin. Marge Bieler. Dave Brock. Barbara Giamanco. Matt Heinz. Austin).
  • HUBSPOT  |  THURSDAY, AUGUST 15, 2013
    [Help] How Effective Conversion Paths Work [Cartoon]
    Alignment like this will help you better convert this landing page viewer (instead of letting the individual slip through your fingers). Has this helped you -- or your mom -- better understand what a conversation path is? 'I’m a sucker for a creative metaphor. See what I did there? No rabbits were harmed in the making of this cartoon.
  • PAUL GILLIN  |  TUESDAY, JANUARY 17, 2012
    [Help] Live Blog: 3M Unites Global Workforce With Technology
    Not only does this helps us understand what problems need solving in the field, but it helps the headquarters team feel more connected with customers,” Berg said. 3M’s track record of innovation is legendary, but globalization has presented new challenges. The tool is enabling point questions to be answered quickly. From the Top.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 7, 2013
    [Help] The Importance of Keeping Your Cool in the World of Social Media Marketing
    If it’s an angry customer the best thing you can do is to do your best to understand their issue and offer help. As the targeting gets better on both Twitter and Facebook I believe we are going to see these ads and sponsored posts become less intrusive, more relevant, and actually helpful in many cases. Welcome to the Jungle.
  • BIZNOLOGY  |  TUESDAY, JULY 23, 2013
    [Help] Google chooses speed over content from sites
    'People are obsessed with SEO — which is weird. Just a few short years ago, SEO was considered snake oil. This was embarrassingly obvious when I attended Vocus’ Demand Success 2013 conference. Mind you, it was awesome and so worthwhile, but it’s a communications conference and not a tech conference. Needing to wait?
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 20, 2014
    [Help] WordPress.com and Search Engine Optimization
    This article helps a lot, but I write about Marketing and not sailboats. SEO recommendations are intended to help your site rank higher and more accurately in search engines, like Google. 'All About SEO on WordPress.com, which is what Fearless Competitor is based upon, the blog of Find New Customers. WordPress,com and SEO.
  • HUBSPOT  |  MONDAY, JUNE 20, 2011
    [Help] 3 Opportunities for Sharing the SEO Workload
    One reason for this is that some marketers or optimizers do not spread out the work enough to their team or other individuals who could potentially help them with their work. Use your Sales team to help you understand and answer the questions, and then get in front of those searchers while they are in their research phase.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 5, 2012
    [Help] 14 SXSWi Sessions for B2B Marketers
    We’re here to help. This panel of marketers, VCs and CFOs help figure out the regulated landscape. by Jesse Noyes | Tweet this South By Southwest Interactive is so close you can almost taste the tacos, beer and geeky goodness. Now you need to prune your list of panels and sessions. Friday, March 9 at 2:00PM. Friday, March 9 at 2:00PM.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 27, 2011
    [Help] Savvy Speaks: Of all the Nerve!
    It never ceases to surprise me, but some companies that hire me to help develop their content expect me to also come up with their messaging strategy. Again, unless you are going to be paid a consulting fee to help flesh that out, the client needs to convey the story it wishes to tell. Here are some of our stories: Wendy. Stephanie.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, APRIL 22, 2010
    [Help] My Take on a Teleprospecting Culture
    When I have an issue with an account I'm working on, they're always readily available to help me out and help me figure out what I can do better to succeed. They've also been very helpful with taking me through what I would need to do if I wanted to grow into the next role of my career here. This woman was the latter.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 26, 2013
    [Help] Marketing Automation Systems are on the Rise
    These systems will help you win business. Guest post by Gene Morris. Two common business terms combined describe the an increasingly popular outreach tool: marketing automation. According to marketing research firm Raab Associates , the marketing automation system industry will reach $750 million in 2013, growing 50 percent from 2012.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 18, 2012
    [Help] What Kind of B-to-B Marketing Is Working Best For You – Traditional, Digital or Social?
    From the market overviews to Podcasts with industry leaders, they have recognized that we specialize in a niche market they are trying to reach and have come to us for help. Now that most companies are back on the offensive and are actively spending more money on marketing, I thought I would ask you where are you getting the best results?
  • THE POINT  |  TUESDAY, MAY 18, 2010
    [Help] If Lead Nurturing is the Question, is Software the Answer?
    If so, what do you use, and how does it help build your pipeline?&#. Not only will it increase the ROI when you do take the plunge into marketing automation; it will help also you choose the best solution because you’ll have a better idea of what your needs are.&#. Do you use a specific software for lead nurturing? It won’t.
  • JUNTA 42  |  TUESDAY, OCTOBER 27, 2009
    [Help] Personal Branding Success in 15 Steps
    Developing your personal brand will help you: Grow your company. Always Be Helping. If someone asks for your help, do your best to give it. Dan Schawbel has put together a first-rate magazine about personal branding called (of course) Personal Branding Magazine. Drive your career. Shorten sales cycles. Are you in? Start a Blog.
  • B2B MARKETING ONLINE  |  TUESDAY, APRIL 27, 2010
    [Help] What’s the role of an agency in social media?
    Agencies are good at helping clients express themselves. Agencies are good at helping their clients take the right decisions about. 'Disintermediation' is a term normally applied to the Financial Services industry when people talk about the demise of the IFA (greatly exaggerated in my view). the logistics company. Here are my top 5.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 13, 2012
    [Help] 21 Tips for Pulling Off a Spectacular Live Event
    Without further ado, here are some tips to help all of us plan corporate events that nobody will be able to stop gushing about! It may help to lay out registration alphabetically, and have a lot of staff (more than you think you need, trust me) to ensure registration runs smoothly and quickly. 3) Start things off with a bang.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 21, 2014
    [Help] How “experiential marketing” builds on key trends
    These organizational changes will help leaders to leverage these emerging opportunities and employ new experiential marketing initiatives to build stronger customer loyalty. '(Photo credit: masondan). Experiential Marketing” is all about engaging customers to try a product or service. sales versus marketing versus IT).  social business”). 
  • BIZNOLOGY  |  THURSDAY, DECEMBER 5, 2013
    [Help] Pinterest for publishers
    ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide. ' (Photo credit: Wikipedia). As a publisher, you’re probably already involved in Facebook and Twitter. But have you given Pinterest any thought? 
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 8, 2010
    [Help] Doughnuts and Pizza Slices: Analyzing Consolidation and Competition Among Software Vendors
    Google would like to complete the offline portions of its marketing and advertising doughnuts, but Adobe doesn’t help much there. Combining these provides interesting insights into who competes with whom and what they're likely to do next. On Wednesday, IBM announced formal completion of its acquisition of Unica. Coincidence? Yeah, probably.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 29, 2012
    [Help] 3 Ways to Filter Through the Growing Content Noise on LinkedIn
    Make sure you check out the article for the full details, and please share with your networks if you think the advice would help them. In fact, after I gave it some thought, no other social media website around gives you these power filters to help you find information that is relevant to you and your objectives. LinkedIn
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 20, 2013
    [Help] Carving a path through leadership “hell” with Mitch Joel
    by Mila Araujo Related Stories An idea to help you create content — even if you can’t write Brian Solis goes bold with the “Future of Business” What comes after content marketing? 'Click here if you can’t see this video interview with Mitch Joel. Mitch Joel has a new book out and it made me so damn uncomfortable!
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Help] From Direct Mail to Digital: How Your School Can Avoid the Dreaded #CollegeMail
    For example, asking about their program of interest can help you provide more tailored content to that individual that helps nurture them over time to apply.). ” To help give that content a boost, you can invest some paid social promotion behind it that''s geo-targeted to the location you''re going after.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 5, 2013
    [Help] How to Write an Introduction [Quick Tip]
    Component 3: Explain How the Post Will Help Address the Problem. But this should help provide a solid framework you can follow if you''re just getting started or if it''s one of those days when the words just ain''t flowing. 'Blink. Blink. Blink. And nowhere does it plague writers more than when they''re writing their intros. Worst.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 23, 2012
    [Help] Why B2C and B2B Marketers Both Watch the Automotive Industry
    Two-thirds of car shoppers rated the Web as the most helpful source for information, outranking even family and friends. by Jesse Noyes | Tweet this General Motors made big news this week when they said – just ahead of Facebook’s big IPO – that they were taking their $10 million budget for Facebook ads elsewhere. for instance.).
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 8, 2011
    [Help] Going Big on Small: Joe Payne on HubSpot’s $32M Round
    We are taking something remarkably complex (helping companies know exactly what impact moving any marketing lever will have on revenue performance ) and packaging it up in the most simple, elegant way imaginable (we call it Eloqua10 ). by Joe Payne | Tweet this. Much will be said over the next few days about HubSpot’s $32M Series D round. 
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 19, 2014
    [Help] How to Make Your Email Campaign More Clickable
    As a digital marketing expert, she helps businesses connect with the people, resources, and ideas they need to optimize their response and revenue. However, here are five strategies that will help you arrive at an email campaign that works for best your audience. 'The makeup of an email newsletter can vary tremendously.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 14, 2013
    [Help] Getting Close: 3 Resources for Removing Business Silos
    by Amanda Batista | Tweet this In the spirit of coming together on Valentine’s Day, check out these resources to help bridge the gaps within your organization. Because Modern Marketing is all about alignment to remove internal silos and enable your teams to drive efficiency that impacts the bottom line. In the cloud!
  • KOMARKETING ASSOCIATES  |  FRIDAY, OCTOBER 31, 2014
    [Help] 8 Key Changes In Google Search B2B Marketers Should Know
    In authorship we have helped validate the significance of building brand and the relationship between thought leadership, brand awareness, and search relevance. 'As detailed in an article on Search Engine Land this past month, a new Google eye tracking study  outlines the evolution of Google search results from 2005 to today. last month.
  • INBOUND SALES NETWORK  |  THURSDAY, MARCH 24, 2011
    [Help] Demand Generation vs. Traditional Marketing Agencies
    Branded Content Agency that provides a niche “advertising” method in which they help make brand recognition synonymous with popular culture or focus on creating and building brand loyalty. They are able to help you learn this valuable knowledge as well as share practical experience. get that. The Differences. Why Outsource?
  • HUBSPOT  |  SUNDAY, JANUARY 27, 2013
    [Help] Facebook Puts Their Foot Down, and Other Marketing Stories of the Week
    To start, we’ve compiled this list of marketing stories of the week to help you get a better understanding about what’s changing in the world of marketing. Although it’s becoming more and more difficult to rise above the noise, visual storytelling seems to be able to help brands stand out in a crowded content world. Here we go. Got it.
  • PUZZLE MARKETER  |  THURSDAY, OCTOBER 25, 2012
    [Help] 5 Tips for a Fantastic Marketing Conference
    It’s helpful to bring in your clients, your partners, and experts. I recently attended a marketing conference in Indianapolis, IN called Connections - “Inspire the Future” The event was put on by ExactTarget , an international email marketing service provider. Start off by introducing the problem. What made it stand out?
  • FUNNEL FOCUS  |  TUESDAY, OCTOBER 5, 2010
    [Help] Marketing Automation Puts an End to Wasting Leads
    Marketing automation software gives B2B marketers the tools they need to reduce lead waste and leakage and help salespeople to focus on pursuing the best opportunities for customer acquisition. This is but one example of why marketing and sales don’t get along. According to Marketing Sherpa, 79% of leads never become sales opportunities.
  • MARKETING INTERACTIONS  |  WEDNESDAY, FEBRUARY 10, 2010
    [Help] Put Your Marketing Content on a Maintenance Plan
    Those are just a few simple ways to consider refreshing your most valuable content to help it keep on doing what it's supposed to do—engage your audience by providing recognizable value. Do you feel duped? It used to be that information was scarce, so your content lasted longer, had less competition. But they haven't.
  • HUBSPOT  |  MONDAY, SEPTEMBER 30, 2013
    [Help] 5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]
    Without all this helpful content, we''d simply have nothing interesting to post or advertise on Facebook, and we sure as heck wouldn''t generate any leads! We''re advertising all that helpful content we created. 'I once went to a marketing conference. don''t remember the name of it. It''s so simple. It shouldn''t. 5) Oh Yeah.
  • HUBSPOT  |  FRIDAY, AUGUST 29, 2014
    [Help] Google Kills Authorship, Photos and All
    Apparently it wasn''t that helpful for users, and even ended up distracting them. Though there were some easy-to-use tools to help you set up Authorship , if you didn''t have those tools, it was a hassle and a half to get it set up. 'First it was Authorship photos. Now, it''s the whole shebang. And the changes seem to be immediate.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Help] How to Optimize Your Page Titles for Mobile Search [Quick Tip]
    It''ll help you make good keyword decisions when titling your page. 'Mobile continues to change the way that we search, explore, and shop, and as consumer behavior comes further into focus, there are clear opportunities for marketers to take advantage. Optimizing your page titles for mobile search is really simple. Not too hard, right?
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Help] 5 Ways You’re Sabotaging Your Content Marketing
    hope these tips help you avoid some of the common pitfalls that you can fall into as a content marketer. We’ve identified 5 common issues that sabotage a content marketer’s efforts to create content that delivers value and supports the reader in their buying lifecycle. Avoid these to secure your content’s success: 1-    Silos.
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Help] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    The same principles apply to other content management systems; you’ll just need some IT help renaming and coding the pages. Proper conversion rate optimization requires testing of landing pages. The best way to learn is to try new features yourself; which is what I did with my WordPress website. Step 2: Name your experiment. Excellent!
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Help] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    The same principles apply to other content management systems; you’ll just need some IT help renaming and coding the pages. Proper conversion rate optimization requires testing of landing pages. The best way to learn is to try new features yourself; which is what I did with my WordPress website. Step 2: Name your experiment. Excellent!
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Help] 8 Tips to Cultivating a Successful API Program
    Events such as internal hackathons and API “kitchens” can help your internal developers buy into the program. Knowing what that experience is will help your support and outreach efforts as you work to inspire and equip your external developers through faith-building and education. For external developers, trust is key.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 25, 2014
    [Help] What’s All the Buzz about ‘Google My Business’?
    'A new user-friendly tool can help small businesses get a little love from Google. You can see how well posts are doing, get a look at the demographics of your followers and see helpful charts about your engagement rates. “This information will help owners see how far their reach is.” Not familiar with Google+ ?
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 29, 2014
    [Help] Need Content? Tap into the Crowd!
    This can also help raise brand engagement, and give you ideas for improving or developing your product or service. Case studies will not only help you understand the direct impact your product made on one of your customers, but they will also help your readers or prospects better understand how others interact with your services.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Help] LinkedIn Connections With Customers Leads to More Business
    And, to help you get some perspective on the value of doing this, I''m going to share some comments by survey respondents. Using their LinkedIn connections helps me to expand my network in each company." ~ Kathy J. 'In our 2013 Sales & LinkedIn Survey, we found out lots of great info on how top sellers are leveraging LinkedIn.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 17, 2013
    [Help] 160 MORE Free Stock Photos You Seriously Need to Download Now
    So to help you get inspired to put these free stock photos to use, check out our six places you can feature these stock photos in your marketing campaigns below. She spends hours creating visual content, so these 160 free photos help increase in her productivity. Admittedly, they lacked diversity and more business-style shots.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 27, 2012
    [Help] Marketing Automation and Social Integration: Hand-in-Hand or Hand-to-Hand Combat?
    The company helps businesses generate and manage leads better through marketing automation processes and technologies. Some say that not having a social presence hurts you more than having one helps you. If it can help measure buyer interaction, take advantage of it. He is the CEO and chief marketing evangelist at LeadMD. The
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 22, 2013
    [Help] Future of Marketing Interview with Mark Schaefer: Is Search Dead?
    It’s really rewarding to help companies make progress in this area! What is the Future of Marketing ? Will it be defined by the implications of the social business ? Or the rise of  content marketing ? Will Will it be found in the solution to  digital marketing  challenges in our mobile-connected world? Time to mix it up! C’mon.
  • VIDYARD  |  MONDAY, AUGUST 25, 2014
    [Help] Video Marketing Metrics: Get the Latest Research Report
    In the last helpful benchmark report from Demand Metric, we learned about the state of the industry overall. As many companies past the experimentation phase are realizing, a well-made video with a ton of views or likes means absolutely nothing if you can’t tie its performance to ROI. Click to Tweet ). What else you ask?
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, DECEMBER 12, 2012
    [Help] 5 Steps the Internet Buyer Goes Through
    Once prospects realize that something needs to change, they’ll start looking for products, services or methodologies that can help them meet goals. In this stage, you can help the prospect narrow down solutions and put yours in the forefront. Identifying the Problem (or the Opportunity). Perhaps your phone call is the trigger event.
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 22, 2013
    [Help] Highlights of this week’s best blog posts
    Is it helpful or not? 'Weekly Summary of the Best Posts from Fearless Competitor.com – and don’t forget the offer at the top right of a great white paper. So on Saturday’s we share highlights from the week’s best posts, and we hope you enjoy them. Brand Reputation Management Requires CRM. It’s sad but true.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 4, 2012
    [Help] Happy Independence Day from Find New Customers
    Find New Customers is back in business tomorrow – helping companies improve fiscal results. The sales lead generation company , Find New Customers wishes you and yours a happy and healthy Independence Day. An Independence Day invitation from 1825 is pictured here. Here are some fact on the day from Wikipedia. 9] [10] [11] [12] [13].
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 6, 2011
    [Help] Your mother was right “If you don’t have anything nice to say, say nothing”
    Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. Sending nasty emails is a very bad idea indeed. Don’t do it. Mad Marketing TV  featuring content marketing expert Joe Pulizzi ( @juntajoe ) posts on 8th of December at noon Eastern Time/ 9am Pacific Time. Neither do I.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 3, 2011
    [Help] Let blog comments through – no matter if they are negative
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. B2B demand generation | Err on the side of release on all non SPAM blog comments. Updated to correct title – Director of Content to Vice President of Content. We apologize for the error.).
  • MI6 MARKETING AGENCY  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Help] Canadian Companies Use of Social Media
    What matters is having a conversation about this topic so we can learn and share our experiences and help each other. The Mi6 Chart of the Day is a new blog series where we feature a chart each weekday that we think is relevant and of interest to our readers. We will pick a chart each day and add our thoughts and insights.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 24, 2011
    [Help] B2B Content Marketing: HubSpot May Be the Best in the World
    Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in online lead generation. Mike Volpe. Do Salespeople want more leads? Yes, indeed! I’ll just give you a taste of it.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 4, 2010
    [Help] Content Marketing – event you won’t want to miss
    Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation. 180 seconds and well worth the time to review this. Joe asked the audience to raise their hands if they were doing content marketing today. Out of the 300, only 4 hands went up.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 18, 2010
    [Help] The Curse of Knowledge
    Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation. This concept, which I have witnessed over and over, especially in the technology industry, was illustrated wonderfully in the book, Made to Stick. Elizabeth Newton earned her Ph.
  • SOCIAL MARKETING FORUM  |  MONDAY, NOVEMBER 22, 2010
    [Help] Five Tips to Improve SEO Using YouTube
    Similarly, comments on videos also help to better index your video and make it easy to find. To most marketers, YouTube is known for its possibilities regarding word-of-mouth, viral marketing and for its integration possibilities within other environments. There are dozens of possibilities to get your video (channel) found in Google.
  • LEAD VIEWS  |  FRIDAY, NOVEMBER 4, 2011
    [Help] Think Like Your Customer: Aligning Selling to Buying Process
    Implications for marketers: The programs we establish, the campaigns we develop, and the tools we create need to be geared toward helping Sales help our customers to buy. Those of us in MO need to assert leadership in aligning our company’s sales process with our customers’ buying process. The healing starts at home. buying cycles.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 4, 2012
    [Help] 7 Questions Marketers Should Be Asking Their Sales Reps
    Find out how these offers are performing from the rep’s perspective, and ask your reps to shed some light on how helpful these offers are from their leads’ perspectives, too. 7) Are there any ways marketing can help or do better? What other questions do you ask your sales team to help improve your marketing strategy?
  • HUBSPOT  |  WEDNESDAY, JUNE 12, 2013
    [Help] What You Need to Know This Morning: June 12, 2013
    In any event, here''s to hoping these stories help you surmount the hump. It''s supposed to help women achieve “electrolytenment" -- whatever that means. just couldn''t help myself. 'Hump day! Unless of course you work Tuesdays through Sundays like my husband, in which case you''re not even close. Bummer. 1) High end water.
  • B2B MARKETING ONLINE  |  MONDAY, DECEMBER 20, 2010
    [Help] Top Tips on Email Marketing: Email is still a fantastic tool you just need to use it properly
    I recently joined B2B Marketing at a time when we were launching our email preference service to give our members more control over the emails they were receiving. Recognising your customers’ and prospects’ communication needs is the first step to building a more intelligent email strategy. Email email email marketing
  • TOM PISELLO  |  FRIDAY, OCTOBER 22, 2010
    [Help] Accelerate Slow Sales Cycles with More Sales Enablement Investments?
    The right collaboration and solutions can help drive the number of new opportunities — the number of active opportunities and lead to shorter sales cycles by improving the conversion rates from phase to phase inside the buying cycle.&# Friday, October 22, 2010 Accelerate Slow Sales Cycles with More Sales Enablement Investments?
  • MODERN B2B MARKETING  |  FRIDAY, JULY 13, 2012
    [Help] Six Steps to Keep Your Content Marketing Squeaky Clean
    To help you with your efforts, I have compiled a few steps to guide you through the process: Step 1. by Dayna Rothman I have been working on a project to clean up our content at Marketo and the idea for this blog post leaped to my mind! You should be making sure that your content is relevant, current, and easy to find. Step 2. Step 3. Step 4.
  • FATHOM  |  WEDNESDAY, JULY 30, 2014
    [Help] Exciting Healthcare Technology Requires Innovative Digital Marketing
    This approachability, through social media, apps, and technology helps give the allusion of 24/7 availability and an authoritative omnipresence. Here are a few ideas to help you take the leap: Gone is the therapist’s chair? 'More than ever the doctor is in, but the patient is online— so what’s a doctor to do? Maybe someday! Via NPR.
  • VISIONEDGE  |  WEDNESDAY, OCTOBER 23, 2013
    [Help] Focus on Revenue is Not New Marketing Thinking
    Because as marketers our job to help the company acquire, keep and grow the value of profitable customers. This approach allows Marketing to help the organization take a customer-centric approach rather than focus on an internal revenue number. . 'Peter Drucker is attributed with saying that ? Why is marketing so important?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Help] What Is Productivity?
    Do you help people survive? Is it financial advice that could help a person become wealthy? If you find this site helpful, please leave a donation for Steve so you can enjoy the spirit of giving too. Steve Pavlina. com Personal Development for Smart People TM. Forums. Articles. Audio. Archives. About. Contact. Donate. Impact.
  • AD YOUR COMMENT HERE  |  FRIDAY, JULY 1, 2011
    [Help] [Jun 25 - Jul 1] Social Media Highlights
    Starting this week, we will be sharing with you the latest Social Media highlights from the past week: Google’s rolling out of new tools and updates marking its ambition in Social Mediasphere; LeanLaunchLab, a service that helps start-ups avoid ineffective boardroom meetings; Lastly, an overall Mid-Year assessment on Social Networks.
  • AD YOUR COMMENT HERE  |  FRIDAY, OCTOBER 22, 2010
    [Help] 5 Great Resources to Maximize the SEO of your Online Content
    This article highlights 10 blog SEO tips that may help you out, whether you’re a seasoned blogger or just getting started. This article suggests several key questions to ask, as well as identifies topics related to these different types of content and media for optimization, giving you a better picture of what you have to work with.
  • MARKETING INTERACTIONS  |  WEDNESDAY, JULY 28, 2010
    [Help] Manticore Technology VII Enhancements Boost Marketing Performance Management
    With longer term buying cycles, the ability to track and measure prospect behavior over months—sometimes longer—improves their ability to help transition early-stage buyers into late-stage sales opportunities. What this means is that they’re simplifying the process while expanding the capabilities. When you consider that 50.6%
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 14, 2011
    [Help] The B2B Marketing Insider Blog Posting Schedule
    She came up with this ingenious idea to add every comment that contained the right information into a compendium of blog schedules with the help of blogging  tipster  Brankica Underwood ( @liveurlove ).  Well, ——– So I hope this is a helpful explanation on why I post when I do. What is your schedule? you say. Sort of.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 8, 2013
    [Help] Good Sales Teams Close Deals, Great Sales Teams Earn Trust
    You are the expert in your industry and in how customers get value from your solution, and prospective customers will need your help in presenting that vision to the higher-ups. How will the partnership with your company help them six weeks, six months, or six years down the road? 'Author: Ray Carroll I love selling. won’t cut it.
  • MARKETING ACTION  |  TUESDAY, APRIL 29, 2014
    [Help] Is Marketing Automation Worth the Investment?
    Marketing automation helps you do both. This gives guidance on where to put those precious dollars, and helps your marketing team focus on fine-tuning repeatable processes so you can scale the campaigns that work best. 'Researchers keep saying that marketing automation is growing really, really fast. What’s all the hubbub, Bub?
  • ENGAGE  |  TUESDAY, MARCH 11, 2014
    [Help] Increase Your Website’s SEO Rankings With Quality Backlinks
    That means that Google gives your website higher rankings for keywords and phrases—and this will help drive users to your site. Local directory backlinks are especially helpful for local businesses. Backlinks. So what’s the difference between buying a link and earning a link? backlink is a backlink, right? Not so fast. Paid Links.
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 30, 2012
    [Help] Brands Under Pressure: The Brand Lives in the Employees’ Voice
    Bill Strawderman and Trish Nettleship spearheaded this blog in order to bring the digital voices of their employee ambassadors in the public sphere as part of the company’s effort to help foster authenticity.  Demanding audiences participating in the global bazaar of social media continue to pressure brands into reorienting their goals. 
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 11, 2012
    [Help] How A Sales Professional Can Achieve Greater Success Through Online Marketing
    There are services available for territory sales professionals that can manage the entire process but without the help of a service it's likely to take about an hour per day to eventually reap the rewards. Over the past several years many major sales industry superstars have been telling sales professionals to build their online presence.
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 21, 2011
    [Help] What I will tell my kids about jobs
    Clayton Christensen shares with his students a set of guidelines that have helped him find meaning in his own life. In his essay How will you measure your life? Second, how can I be sure that my relationships with my spouse and my family become an enduring source of happiness? Third, how can I be sure I’ll stay out of jail? good life?
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 14, 2011
    [Help] Ready to Nurture? Simply Remember Your A,B,C's
    Here’s a framework I’ve used with dozens of companies in the past to help start the marketing program planning. Savvy is happy to have Steve Gershik, President of 28marketing, guest posting for us today. He shares his insight as a Demand Generation strategist on lead nurturing. The answer is simple as A,B,C. is for Audience.
  • THE POINT  |  MONDAY, JANUARY 31, 2011
    [Help] How One SaaS Company Doubled their Lead Volume from Paid Search
    That was the issue faced by Navicure , a leading Internet-based (SaaS) medical claims clearinghouse that helps physician practices increase profitability through improved claims reimbursement and staff productivity. Navicure turned to their demand generation agency, Spear Marketing Group , for help. The results?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 22, 2010
    [Help] Sales Managers: What are you Thankful For?
    speak often about having your personal and professional life in balance, at this time of year  most of us will be sharing time with family and friends-take the time to say “thank you ” to someone for: being a friend, helping you in some manner, making you laugh, introducing you to a new business opportunity or for whatever reason you can find.
  • HUBSPOT  |  FRIDAY, DECEMBER 9, 2011
    [Help] 30 Brilliant Social Media Marketing Tips From 2011
    Everyone cares about their own problems and if your product or service can help. By listening to customer conversations on social media, companies can learn a lot of information about their competitors and industries that will help them better craft their marketing programs. What social media marketing tips helped you out in 2011?
  • HUBSPOT  |  WEDNESDAY, JUNE 12, 2013
    [Help] Facebook Launches Clickable Hashtags #Finally
    Facebook also hints that hashtags are just the first of many features to come (such as trending hashtags and deeper insights) that aim to help users discover interesting discussions around public events, people, and topics on Facebook. This helps us unify our INBOUND promotion across social networks. Hallelujah (#NoSarcasm).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Help] Oops! I made this Social Media mistake. How about you?
    But, my buddies rarely helped me get a date. By Stanford Smith, Contributing {grow} Columnist. Many passionate and hardworking social business operatives are making a business-killing mistake. Proud of their impressive Twitter followings, Facebook crowds and Klout scores they are lulled into a false sense of security. Their error is simple.
  • HUBSPOT  |  TUESDAY, APRIL 3, 2012
    [Help] 7 Customer Loyalty Programs That Actually Add Value
    This helps solve the problem of members forgetting about their points and never redeeming them because the time between purchase and gratification is too long. In it, they partnered with eBay to help customers to resell their highly-durable Patagonia clothing online through the company website. According to Inc. But is it working?
  • WRITTENT  |  THURSDAY, AUGUST 1, 2013
    [Help] 45 Free or Super Cheap Tools for Creating Amazing Visual Content
    High-quality visual content can reduce your website’s bounce rate, improve social media engagement, and help you create content that people want to share. To help you boost your business blogging strategy without an enormous investment in software and apps, we’ve created a comprehensive list of the best free and low-cost tools on the web.
  • HUBSPOT  |  FRIDAY, JULY 22, 2011
    [Help] Google+ Attracts 20 Million Users in 3 Weeks [Infographic]
    To help put this user growth into perspective, Leon Håland created a graph to show the paces at which Google+, Facebook, and Twitter all hit 20 million users. Google+ is hot. We have been blogging about it a ton since its launch. This infant of a social network hit a major milestone today, passing the 20 million users mark.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 21, 2011
    [Help] Content Is the Foundation of a Good Link Building Strategy
    In order to really kick your link building into high gear, you need others to help you out. Content is what helps to build your brand and establishes you and your company as a trusted thought leader in your industry. Image by Profound Whatever via Flickr. There are two parts of a search engine optimization campaign.
  • BIZNOLOGY  |  MONDAY, OCTOBER 24, 2011
    [Help] Why Meta Data Still Matters in SEO
    However, it can help internally just to stay organized. Well-written meta tags will benefit website visitors and help to keep your website and SEO organized and on track. Image via Wikipedia. The search engines have evolved a great deal in the last fifteen years. Now it’s not so easy. The answer is, yes it does.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, JANUARY 27, 2011
    [Help] One Totally Game-Changing (and Easy) Strategy to Beat Your Competitors
    Several years ago a regional engineering firm contacted me about helping with an upcoming presentation. They asked me to help them make a good showing. Of course, my goal was to help them win!). You know what your prospects are thinking -- all the time? "  If they feel pressure from you, the answer is no. 
  • SALES CHALLENGER  |  TUESDAY, NOVEMBER 27, 2012
    [Help] Executing the Shift to Insight Selling
    Leaders walk the talk with prospects: A member from a diversified industrial company shared how their CEO talks to potential clients about becoming a Challenger organization, and uses their story as a marketing tool to explain to clients how they can help them understand their business better.
  • SALES CHALLENGER  |  MONDAY, MAY 7, 2012
    [Help] Using CRM to Build Skills, Not Just Track Deals
    You’ve now got a system to help managers diagnose and prescribe action on a rep’s most pressing long-term development needs. During pipeline reviews, managers are often left to compare individual pipelines to company averages (e.g. average opportunities per stage, average time per stage, or average close ratio). 
  • SALES CHALLENGER  |  TUESDAY, APRIL 17, 2012
    [Help] 4 Onboarding Pitfalls to Avoid
    The panel vets onboarding content and curriculum to ensure topics are relevant – this filtering process not only helps to prevent information overload but it also ensures program buy-in exists in the manager ranks. This is important for both the organization and the new sales professional. Well, that’s simply not realistic. 
  • SALES CHALLENGER  |  WEDNESDAY, MARCH 28, 2012
    [Help] 4 Ways to Make or Break Rep Credibility
    Many of our recent member conversations show that personal references and introductions made by mutual contacts help prospects view you as more credible than other suppliers. Credibility is a need to have for sales reps – but it’s just one of many factors critical to winning a deal. one buyer asked. the buyer asked. What are your thoughts?
  • SALES CHALLENGER  |  MONDAY, FEBRUARY 6, 2012
    [Help] The Future of Video Calling for Sales and Customer Service
    But for certain issues there may just be value in having a helpful rep to talk you—and  show you— through the mechanics of the solution to your problem. (This is a guest post by Matt Lind of the Customer Contact Council , our sister program for heads of customer service and contact centers.). Employee-to-Employee. Employee-to-Customer.
  • THE ROI GUY  |  THURSDAY, DECEMBER 23, 2010
    [Help] Social Media Hierarchy of Needs - Best Practices for ROI Success
    To help buyers recognize needs, savvy social media marketers are leveraging content that illuminates market trends, highlights issues others are successfully addressing, and provides tangible ideas on how to solve problems. the quantified return on investment (ROI) from social marketing efforts.
  • TOM PISELLO  |  TUESDAY, OCTOBER 5, 2010
    [Help] B2B Companies are Really Content Companies, But is Content.
    Interactive Smart Content(tm) is one of the keys in helping to overcome marketing fatigue and produce engaging content. Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. How Do You Get Started in Content Marketing?
  • B2B MARKETING TRACTION  |  MONDAY, NOVEMBER 25, 2013
    [Help] B2B Marketing: How to Measure Online Conversions
    If you need help in your online marketing programs, contact New Incite today. 'Flickr Photo by HeavyWeightGeek Some rights reserved. How do you measure your online marketing performance? How do you know if you need improvement, and how to improve your online marketing? The most commonly used is Google Analytics.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 19, 2013
    [Help] So Your Ad Agency Got an Award. Now What?
    If you need help focusing your marketing on results, contact New Incite today. 'Effective marketing is not about winning design awards. Effective marketing is about getting results. This is evidenced in the value the marketing and advertising industry and some businesses place on creative and design awards. Kudos to the award winners.
  • B2B MARKETING TRACTION  |  FRIDAY, JANUARY 4, 2013
    [Help] Social Networking – Organic? Strategic? or Gaming a System?
    If you’d like help designing and setting up a strategic social media system for your business, contact me today. Now that social media is used by more businesses, it’s become clear that there is a right (and wrong) way to use it. It’s designed to allow people like you and me to share information that we like. Do be organic.
  • B2B MARKETING TRACTION  |  FRIDAY, JULY 20, 2012
    [Help] B2B Website Technology: Why I Say, Proprietary-Smietary
    found helpful reviews for some of these at HackRepair.com. Should you base your business to business website on a closed, proprietary technology or an open source technology platform that a majority of web developers can work with? In most cases, I recommend open source. get proprietary software. Proprietary systems are, well, proprietary.
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