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  • HUBSPOT  |  WEDNESDAY, FEBRUARY 1, 2012
    [Help] How to Align Sales and Marketing for Results (Not Just Harmony)
    This process will help marketers better understand which types of leads are most likely to close so they can generate better quality leads. You should also encourage marketers to sit in on sales calls and help close deals when called upon so everyone understands the value of each marketing generated lead. Create a SMarketing Agreement.
  • WRITING ON THE WEB  |  MONDAY, MAY 2, 2011
    [Help] 4 Content Marketing Goals for a Coach Website
    Then he offers three ways he can help people become a leader: through coaching, facilitation and assessments. approached them, but they were VERY helpful in providing suggestions, and did a GREAT job on helping me focus the site. How should content marketing be used on the home page of your website? What makes good website copy?
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Help] Google+ Now Allows Pages to Interact With All Users, Analytics Coming Soon
    For example, if we at HubSpot noticed that a user was posting about looking for help figuring out how to improve their on-page SEO, we could now pipe in and offer a link to our on-page SEO template. Given its impact on Google search , it's been hard for marketers to ignore Google+ as a social media player. Am I right?
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 28, 2011
    [Help] Habitat for Humanity Tool Drive
    They count on people like us to help whenever possible. Sonnhalter is hosting its second annual Tool Drive to help them get the necessary tools for volunteers to use when doing projects and we need your help. Habitat is looking for building materials and tools that can be used to help eliminate substandard housing.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 2, 2013
    [Help] idio Does Sophisticated Content Recommendation
    It stores customer data in a schema-less system that can make any type of input available for segmentation and reporting, although not to help with recommendations. 'Systems in our new Guide to Customer Data Platforms range from B2B data enhancement to campaign managers to audience platforms. idio was one of those.
  • HUBSPOT  |  WEDNESDAY, JANUARY 19, 2011
    [Help] How to Use Social Media Intel to Prep for a Sales Call
    Social media can also be a very helpful tool in the sales process when Sales is following up with leads and opportunities, especially considering the fact that, SiriusDecisions projects that by 2015, 71% of initial BtoB inquiries will be web-driven, and "a sound social media strategy is key to driving this inbound interest.". Chime in!
  • LEDGER BENNETT  |  MONDAY, FEBRUARY 4, 2013
    [Help] B2B European email legislation made easy
    Well we are here to help…. 'If you are considering or actively email marketing to European B2B recipients you need to be aware of the different country email legislations.  Many believe that the same law applies to the whole of Europe or that laws don’t apply to B2B communications.  Download full quick guide here. or www.theidm.com
  • LEADER NETWORKS  |  WEDNESDAY, JUNE 17, 2009
    [Help] What is your Enterprise Social Strategy Profile?
    developed this presentation to help companies identify what their approach to social leadership could be. We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. Is your company a Knowledge Management Ninja? Do you have Guru Building tendencies?
  • VOICE-BASED MARKETING  |  MONDAY, FEBRUARY 3, 2014
    [Help] Marketing Metaphors: Why Marketing is Like Fitness
    Today, we will come at it from the fitness angle to drive home the message of best practices in marketing and help your team remember the importance of keeping themselves fit when it comes to their strategy. Being sporadic doesn’t do much in the way of help when it comes to building your brand and generating leads. Evaluate Yourself.
  • CHRIS KOCH  |  FRIDAY, SEPTEMBER 17, 2010
    [Help] Why our thought leadership is broken
    All of our talk about marketers becoming publishers is incomplete. We can’t just become publishers, we also have to become advertisers. Let me explain. For centuries, publishers had an uneasy, co-dependent relationship with advertisers. wall existed between publishers and advertisers. What’s the point? But that’s only part of the answer. Check.
  • SOCIAL MEDIA B2B  |  TUESDAY, AUGUST 28, 2012
    [Help] 5 Ways to Use B2B Social Media to Improve Content Sharing
    Customers are not always paying attention to what you are posting and sharing, so email can help you connect with them more directly. B2B companies that create content or research reports to drive awareness of their brand, products or services, or even traffic and leads, need to remember social media and their own websites in the mix.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 16, 2014
    [Help] 14 B2B Blogging Best Practices from Creation to Promotion
    Creating buyer personas is an essential step in this process, helping to uncover information beyond demographics, including role in organization, keyword opportunities, and third party influences. 'Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Where will they see this post?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, OCTOBER 14, 2011
    [Help] Bad Sales Messages: 1-Stop Shopping & Other Worthless Tripe
    Despite the fact that I was capable of doing training on a wide range of sales skills, I chose to focus my "getting in" strategy on helping salespeople be successful in just this one area. Once I had a successful project under my belt, I let my clients know how I could help them in other ways. We can handle all your __ needs.". Now! _.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Help] The State of Native Advertising: Are Pinterest’s Paid Promotions a Bad Idea?
    The workshop will build on previous FTC initiatives to “help ensure that consumers can identify advertisements as advertising wherever they appear,” and to “ explore the blurring of digital ads with digital content. That blurring, of course, is exactly what makes native advertising (like Pinterest’s plan to launch promoted pins) so effective.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 7, 2010
    [Help] 5 Sales Closing Techniques
    Here are brief descriptions of these five closes: Financial Close A financial close is the natural choice when you have successfully helped a prospect quantify the impact of their business problems. Help the prospect create the longest possible list of entries in the “For” column. Can you help me understand that?” Happy to help.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 7, 2013
    [Help] Video Coaching and Production Services from Marketing Made Simple TV
    'Buffer Let the host of Marketing Made Simple TV provide video coaching to help you create your own TV show. Marketing Made Simple TV is one hot show. Between famous show guests and syndication to over 2 million pairs of eyeballs a week, this TV on the Web show has blazed new grounds. But how can YOU do something similar in your company?
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 4, 2012
    [Help] How to Select a B2B Marketing Agency
    To learn about Find New Customers, please visit How We Help. Criteria for Choosing a Full-Service Content Marketing Agency. That’s the name of an article that recently appeared at the Content Marketing Institute and it was written by a good friend and interviewee on Mad Marketing TV, Joe Pulizzi. Strategic Planning. Tactical Expertise.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, APRIL 18, 2012
    [Help] 6 Steps to Thought Leadership
    The content should make it clear that the pain point is urgent, and it should help the customer quantify the risk of not solving the challenge. This is, unsurprisingly, a lot easier said than done. The best commercial teaching content is, at its heart, clearly targeted at a specific segment or consumer set. Links to differentiators.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 8, 2011
    [Help] The Problem with Kids: How Your Products and Services are Truly Perceived
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. B2B Lead Generation | Why your products and services are like your kids. good friend and top sales expert just left his employer. asked him why he left. Want to crank up sales and profits in your company?
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 15, 2011
    [Help] Lies, Damned Lies, and Statistics
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. This article also ran at Digital Brand Marketing. Don’t believe everything that companies tell you. Sometimes vendors get an inch and take a mile. Check out the claims in this email. Who wrote the report?
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 19, 2011
    [Help] The 7 Second Website Test for B2B Marketers
    Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. B2B Lead Generation | The 7 Second Website Test. This is one of our most popular posts from 2010 and since it is relevant today, we want to bring it back. That’s what grabs the audience.”
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 3, 2011
    [Help] The Problem with Kids: How Your Products and Services are Truly Perceived
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. B2B Lead Generation | Why your products and services are like your kids. Want to crank up sales and profits in your company? Then stop talking about your kids. adore my kids. Great kids. Of course not.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 7, 2011
    [Help] The Best B2B marketing companies…and Jill
    Fits perfectly with our “Always be helping&# company value. B2B Lead Generation | The Best B2B Marketing Companies. This Saturday, I want to share what I consider the very best B2B marketing companies. The opinions herein are my own unscientific ones. 99% of b2b sellers today cannot touch these smart and savvy companies. Hubspot.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 17, 2011
    [Help] What’s the ONE thing I should do in B2B Lead Generation?
    Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation. If there was just one thing I could do to improve the quality of sales leads, what is it?
  • MI6 MARKETING AGENCY  |  WEDNESDAY, JULY 28, 2010
    [Help] Did J.K. Rowling Ask Her Readers What She Should Write About?
    Mi6 is a B2B (Business to Business) marketing agency and network dedicated to helping companies build their brands and develop commercial relationships. Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Content Creators, Marketing Professionals. Attribution: Sjhill. Voice and tone is important as well. or funny?
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 7, 2010
    [Help] How the BP disaster shows need for a Chief Content Officer
    Find New Customers helps business develop and implement programs to drive more sales leads by improving the way they find and acquire new customers using best practices in lead generation. In  a fascinating article on the front page of the NY Times yesterday. In Gulf, It Was Unclear Who Was in Charge of Oil Rig. But winning it was not enough.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 16, 2009
    [Help] Marketing automation starves without great content
    I recently had the pleasure of interviewing Jim Burns, CEO of Avitage , in a podcast. I asked Jim for an example of why remarkable content is so important.  &# Can you share an example, Jim?&#  It makes a key point. Great, compelling and remarkable content is 1,000 times more important than which marketing automation platform you choose. JB:   Sure. 
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 5, 2014
    [Help] The Best Quotes From Oscar Wilde on Writing and Creativity [SlideShare]
    “It is what you read when you don''t have to that determines what you will be when you can''t help it.” 'Getting stuck in a writing rut is the worst. You want to fix that awkwardly worded sentence or make a witty intro suddenly appear on your screen. but it''s not happening. You''ve got to fix this. He''s eloquent. He''s sassy.
  • FATHOM  |  MONDAY, NOVEMBER 25, 2013
    [Help] How to Engage Students on Holiday with Higher Ed Marketing
    Help the surrounding community while strengthening your own. Not only will you help people in need, but you’ll also bring your students together in a powerful way. 'It’ s that time of the year:  the holidays are approaching rapidly, as they always seem to do. But you probably have some questions. Don’t forget about the locals.
  • FATHOM  |  THURSDAY, NOVEMBER 21, 2013
    [Help] How to Use Marketing Automation for Your Student Recruitment Plan
    They are usually overwhelmed, and using marketing automation can help simplify the decision-making process. And if you’re looking for help increasing enrollments, explore marketing automation programs for colleges and universities. 'Prospective students are no longer impressed by a one-size-fits-all newsletter e-blast. For Parents.
  • BLOG MY CALLS  |  WEDNESDAY, JULY 18, 2012
    [Help] 3 Ways to Optimize Your Marketing
    There is probably a tool out there that can help you measure that assumption. We have clients in a variety of industries. One of our clients--a tire retailer with several locations--had paid almost no attention to his website. This is not unlike most small businesses. My guess is that another 20% have websites that are.well.not good at all.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 27, 2012
    [Help] Understanding the Difference between LinkedIn Company Pages and Facebook Fan Pages
    Company Pages, on the other hand, was created to help both job seekers and professionals conduct research on companies that are represented on LinkedIn.  LinkedIn Company Pages  are actually a combination of a number of different modules that are rarely maximized by businesses.  The careers page within a company’s page notes job openings.
  • HUBSPOT  |  MONDAY, SEPTEMBER 26, 2011
    [Help] 4 Great Ways to Use Data in Content Creation
    Again, scale can help you add context to your posts. Hopefully these four techniques help you to think about data in a new way. Running out of ideas for your blog ? Think about incorporating data in new ways. When leveraged well, data can breathe life and new significance into your posts. Demonstrate Change. Show Discrepancy.
  • HUBSPOT  |  SUNDAY, NOVEMBER 11, 2012
    [Help] 3 Mobile Trends Every Marketer Must Know, and Other Marketing Stories of the Week
    First, we have Shawn Segundo , a support engineer with HubSpot, who helps customers get more out of the product and more out of their businesses as a whole. Next, we have Steve Haase , an ecommerce inbound marketing consultant with HubSpot, who helps new customers gain some serious marketing superpowers. veterans. billion in 2016.
  • FOLLOW THE LEAD  |  WEDNESDAY, JULY 3, 2013
    [Help] Getting insight through buyer personas
    That’s why more marketers are turning to the practice of creating buyer personas, an exercise that can help instruct who to target and with what message. The article offers some practical advice from Revella that can help you avoid that situation. 'Matching your product or service with the right clients can be tricky. Marketing
  • MARKETING ACTION  |  MONDAY, DECEMBER 2, 2013
    [Help] 10 Tips for Creating Compelling Webinar Content
    dry, pedantic presentation will put people to sleep; stories and examples help people identify with the situation. If later you post your slide deck without narration (on SlideShare or your own website), the titles will need to help the reader through the presentation. 'How many webinars have you sat through in the last year?
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 3, 2012
    [Help] Your World-Class Demand Generation Program – Developed using the SCORE methodolgy
    We believe following a defined approach helps to ensure success. We believe the SCORE™ Methodology is the BEST way by far to help you ensure a world-class demand generation program. You want a world class demand generation program, filling sales funnel with high quality sales leads and delivering a steady and growing stream of revenue.
  • MARKETING LEADERSHIP COUNCIL   |  MONDAY, MARCH 19, 2012
    [Help] 2 Essential Keys to Customer Knowledge
    What is more impressive is when you help them discover the “unknown unknowns” within the larger ecosystem in which they do business.  If you found an oracle and could ask it anything, what would you want to know?  Most of us would go right to life’s great questions, like “What happens when we die?” and “Is that Donald Trump’s real hair?” 
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 19, 2011
    [Help] Enterprise Selling is Live!
    It’s specifically geared towards entrepreneurs and sellers at growing businesses to help them improve their sales results. guarantee this program will help you generate the sales you’re looking for. by John Doerr. Are you an entrepreneur looking to get your business off the ground? John Doerr. But we’re not alone.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Help] The Secret to Effective Voice Mail Messages—with Kelley Robertson
    Improving the effectiveness of those messages would help a lot. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. B2B Demand Generation | Leaving Effective Voice-mail Messages. Good B2B demand generation relies on the phone. Kelley Robertson.
  • MI6 MARKETING AGENCY  |  THURSDAY, SEPTEMBER 15, 2011
    [Help] Social Media Sponsorship Metrics
    But, it does help you look inside the heads of some of our marketing peers to see what matters to them when it comes to social media sponsorship expectations. Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 7, 2011
    [Help] Giving Credit Where Credit is Due
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. “ Find New Customers , can certainly help your business dramatically improve the flow of sales-ready leads to salespeople.&# We also want to set the record straight.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 8, 2011
    [Help] What Challenges Do Content Creators Face?
    Ron Ploof is a writer, speaker, and consultant who helps companies tell their stories. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. BtoB Lead Generation : Content Marketing Challenges. It’s by Ron Ploof.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 10, 2011
    [Help] Meet me at the 140 Conference Long Island on May 26th
    You will learn things that will help you in your business and your life but, most of all, you will make deep connections with the speakers and with your fellow conference-goers that will last long beyond this day. (I present at 12:45pm). Register now at [link]. The day will start with coffee and bagels and the speaking will begin at 9 sharp.
  • MI6 MARKETING AGENCY  |  MONDAY, JULY 19, 2010
    [Help] Groundswell Blook Report, Chapter Five: Listening to the Groundswell
    The social media demographics for your industry, geography and the age of your buyers will help determine where and how you should listen. Communities of special interest can help you understand and converse with key people with similar interests, problems and needs. Author: Chris Herbert. Groundswell is broken down into three parts.
  • HUBSPOT  |  TUESDAY, APRIL 17, 2012
    [Help] When SMS Text Messaging Actually Makes Sense for Marketers
    Maintaining an opt-in mobile list that alerts customers of a last-minute availability can help you quickly fill that slot for someone who couldn't get on your schedule in time. SMS, or "short messaging service," is an oft-touted component of mobile marketing that, though simple in concept, is difficult to execute correctly. think not.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, APRIL 6, 2011
    [Help] BtoB Magazine Selects 2011 B2B Social Media Winners
    BtoB Magazine Results: More than 700,000 views on YouTube, more than 40 posts by influential bloggers, 2,500 participants in the community event and more than 1,500 tweets, which helped the #EMCBreaksRecords hashtag briefly break into the top trending topics on Twitter. Those details of each category winner are listed below. Read more.
  • KOMARKETING ASSOCIATES  |  FRIDAY, NOVEMBER 15, 2013
    [Help] 5 Must-Watch Google Webmaster Videos for the B2B Marketer
    Matt Cutts is the head of the Webspam at Google, and his team is tasked with modifying Google’s search engine algorithm to help display the most relevant and high-quality search results to users. 'Every search marketer has a go-to industry source that they rely on for thought-provoking SEO content. Schema 101.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 30, 2013
    [Help] 5 Reasons Why Content Marketing Is So 2012
    You’ve got to take it to the next level with engaging brand storytelling that conveys emotion, and above all else, helps your future customers. 'Image credit: Kromkrathog/freedigitalphotos.net. Have you heard the news? Committing random acts of content is so last year. Traditional Marketers Have Been Doing It for Years. Winning Ideas Prevail.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, APRIL 22, 2010
    [Help] My Take on a Teleprospecting Culture
    When I have an issue with an account I'm working on, they're always readily available to help me out and help me figure out what I can do better to succeed. They've also been very helpful with taking me through what I would need to do if I wanted to grow into the next role of my career here. This woman was the latter.
  • E-QUIP  |  TUESDAY, JUNE 25, 2013
    [Help] Don't Overlook the Consequences of Client Problems
    So one of the keys to differentiating your services and increasing your profits is doing an effective job helping clients diagnose their problems. But over the long run, uncovering and addressing the consequences of client problems will add value to what you do and help you combat the commoditization trend. One did.
  • LEADER NETWORKS  |  MONDAY, APRIL 1, 2013
    [Help] Avoid Online Customer Community Failure!
    We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. Failure. It’s not a word anyone likes. Yet it is common occurrence with innovation projects. When projects fail, there’s a natural inclination to avoid looking for the reasons why.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, AUGUST 1, 2013
    [Help] Great Content and Marketing Automation Tools Alone Won’t Build Your Marketing Plan for You
    Allow them to help you create individual strategies and tactics that can be a fit for your organization. Get the help you need to plan and sell new ideas that can jump start your results towards your annual goals. Create compelling content. Direct Mail is dead! Direct Mail is alive! You must build a Twitter and Facebook presence.
  • HUBSPOT  |  THURSDAY, NOVEMBER 3, 2011
    [Help] The 5 Critical Components of Fantastic Lead-Capture Forms
    To do this, include fields and questions in your form that will help you identify how strong that lead is – in other words, how likely they are to become a customer. Just make sure that your website looks credible, and that should help to reduce friction for filling out your form. Positioning. Length. Fields. Privacy Policy.
  • DIGITAL B2B MARKETING  |  THURSDAY, OCTOBER 18, 2012
    [Help] B2B Online Advertising: Improve Targeting by 10x (or more!)
    If you want help getting started with a program, you can contact Bizo or Demandbase (the only current providers I’m aware of), or reach out to me directly and I will be happy to discuss it with you. B2B advertising begins with the target audience. However, one of the first things advertisers do is generalize their target audience.
  • HUBSPOT  |  THURSDAY, AUGUST 18, 2011
    [Help] The Majority of Email Conversions Take Place on Day 1 [Data]
    Most email software provides you with metrics like open rate and click-through rate, but with some advanced tools, your analysis can go much deeper and provide you with data that can be even more helpful. On average, email tests can help improve lead generation campaigns by up to 20%. The Email Marketing Test. Marketing Takeaway.
  • B2B MARKETING ONLINE  |  THURSDAY, JANUARY 20, 2011
    [Help] Reduce, Re-use, Recycle - a marketing philosophy
    Keeping these three things in mind can help your precious marketing budget go further. The three Rs of the green movement can just as easily apply to effective business-to-business marketing. Reduce: find your key messages and stick to them Saying less, more often, is the key to being heard. Decide what they are and stick to them.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 27, 2014
    [Help] Where B2B and B2C Blur: A Lesson from the Polar Vortex
    These examples underscore what the shipping VP learned first-hand: companies win when they help customers feel heard, immediately, during good and bad times. 'Author: Shyna Zhang Recently, I had dinner with a Marketing VP from a leading global shipping company. Customer Perception Is Everything. My point exactly: You aren’t. Modern Marketin
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Help] How to Integrate Inbound Marketing With a Traditional Sales Team
    Depth of content is what readers are looking for, and the sales team is uniquely positioned to help deliver it. five minute interview with a field sales person will yield a solid post that will help build team credibility. Customizing proposals and presentations helps sales people better present solutions and earn more deals.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 14, 2009
    [Help] Why Thought Leadership Is Your Most Valuable Asset
    This means B2B marketing professionals must help educate prospects in the early stages of the buying cycle; doing this well can help frame their buying process and establish your brand as a trusted advisor that understands their problems and knows how to solve them. What are the qualities that define thought leaders?
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 20, 2014
    [Help] What Is Content Marketing? It’s Starts With Culture!
    We are smart enough to see through brands who try to fake a desire to be helpful vs. promotional. 'I was recently interviewed by an international business rag on content marketing. They asked me things like what is it, why anyone should care, how to do it well, etc. We all know content marketing is nothing new. It is not a campaign. Learn.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 16, 2010
    [Help] And Then Some….
    They are good friends, helpful neighbors, and then some. No Regrets, a Do-Over Recipe for Success. This weekend I was working on my next book and the ending of my chapter described  my keynote program: “No Regrets, a Do-over Recipe for Success”.  I thought I would share this with you as we move into the dog days of Summer. Acumen Mgmt.
  • B2B VOICES  |  MONDAY, MARCH 4, 2013
    [Help] What’s Ahead? The Changing Role of Communications
    Understanding the behavior of your company’s ecosystems will help you better interpret how your marketing and messages need to react. There are a number of ways social media can help manage and monitor this ongoing stream. As part of my presentation and panel discussion, I was asked to comment on the future role of technology.
  • B2B VOICES  |  WEDNESDAY, JANUARY 30, 2013
    [Help] Three Areas for B2B Communicators to Focus in 2013
    Google Analytics can help us better calculate ROI. I’ve found that focusing on a few things helps to provide better thoughts and knowledge. Another year and another post to avoid making predictions for next year. Frankly, there are too many…some good, some not. And there are some interesting trends to watch this year.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 17, 2010
    [Help] LoopFuse Captures More Web Traffic Data
    Having them within a single system is particularly helpful for the small businesses targeted by LoopFuse, where all channels are likely to be handled by a small department and possibly the same individual. Summary: LoopFuse has extended its system to capture more Web traffic data, which lays the foundation for future analytics.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, AUGUST 27, 2010
    [Help] Marketing on LinkedIn – Optimize, Analyze and Leverage Your Profile
    Start by getting their attention by sharing helpful information.  Wendy Boyce. recently wrote a short article on utilizing Web analytics to develop a strategy for microblogging on sites like Twitter.  I figured perhaps we’d chat today about LinkedIn and its use in B2B lead nurturing and relationship building.  Tweet This! Post on Google Buzz.
  • B2B LEAD BLOG  |  FRIDAY, JULY 20, 2012
    [Help] Friday Wrap-up: This Week in B2B Marketing Tips
    Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. This post, also from Marketo, provides a few suggestions to help stop the insanity. Enjoy! What do you think?
  • B2B LEAD BLOG  |  FRIDAY, JULY 6, 2012
    [Help] Friday Wrap-up: This Week in B2B Marketing Tips
    Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! B Testing Email Marketing Strategies – A Quick Guide. B Testing Email Marketing Strategies – A Quick Guide. Read on.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, DECEMBER 21, 2011
    [Help] 4 Simple Segmentation Strategies
    It then equipped sales reps with a short two question diagnostic, which helped them map the customer, in-the-moment, into different purchase segments. We have also assembled a Segmentation Pre-launch toolkit , which will help you to put in place the pre-requisites before launching a segmentation exercise. Listen to LG’s M.
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 9, 2011
    [Help] Find New Customers Fan of the Month – Cheryl Burgess
    Blue Focus Marketing helps B2B marketers implement social media strategies. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | Find New Customers Fan of the Month. Why don’t you follow her?
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 1, 2011
    [Help] Find New Customers Fan of the Month – Cheryl Burgess
    Blue Focus Marketing helps B2B marketers implement social media strategies. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | Find New Customers Fan of the Month. Why don’t you follow her?
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 8, 2011
    [Help] Panel Discussion: B2B Content Marketing for Marketing Automation
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. ignore 95% of them at least.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 18, 2011
    [Help] The New Marketing Income Statement
    Find New Customers helps companies dramatically improve revenue results by transforming the ways they attract and earn the trust of prospective customers. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. 50 pages).
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 22, 2011
    [Help] Are you indispensable?
    By the way, Find New Customers ‘ motto is “Always Be Helping&# which is truly gift-giving.). Find New Customers helps companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. Jill Konrath. thought leaders, Seth Godin. Ask nothing in return.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 1, 2011
    [Help] The Decks Are Cleared and the Rocket is Ready to Launch
    It’s your blog and I need your help making it better and better. How Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in online lead generation. contact-form].
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 22, 2010
    [Help] The All-Star Cast of Thought Leader Interviews
    service mentality — the best companies help buyers do their jobs and improve their lives. Find New Customers helps business develop and implement programs to drive more sales leads by improving the way they find and acquire new customers using best practices in lead generation. Planning is imperative. This takes time.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 21, 2012
    [Help] Breaking Out of the Funnel: A Look Inside the Mind of the New Generation B2B Buyer
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. I’m a bit of a data junkie. Love hard facts. Hope you do too. Should this matter to YOU? Kaput. Unless you want your business to go the way of the dinosaurs, take note. Crank up outbound.
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 17, 2011
    [Help] How, When and Where Buyers Want Content
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. B2B Lead Generation | Content Marketing Tips. Content marketing is huge today. As my friend Paul Dunay said “ Companies are in an arms-race around content.&# Clearly, they want detailed stories.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, AUGUST 22, 2013
    [Help] Are You Counting Your Marketing Calories?
    Let’s not forget the hours and hours and hours that go into helping the Sales Squirrels understand what you’re doing, why it’s a good idea and why you keep whining about updating the CRM database. 'I met my friend Jeff for lunch recently and it went like this: Jeff: Notice anything different about me? Jeff: I mean do I look thinner?
  • HUBSPOT  |  FRIDAY, JUNE 7, 2013
    [Help] 10 of the World's Best Storytellers [SlideShare]
    Lesson: Sometimes one person''s story can help you give a voice to millions. Lesson: Numbers can help you tell your story more succinctly, and when dealing with emotionally charged subjects, more objectively, than mere words. 'Since before blogs were created, people have told stories. Shocking. What exactly makes a great storyteller?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 26, 2011
    [Help] B2B Social Networking Around the Globe
    Suffice it to say: all were influential, and all were helpful. Last year I spent about a month examining the B2B social space across the globe. For context, I head up social media at a B2B software + services company, and we sell our products globally. So, what’s a marketer to do? Germany. WekKenntWen and sevenload are also worth examining.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 17, 2013
    [Help] Potential Customers Can Get Answers About Your Business Online – But That Makes Phone Calls Even More Important
    These days, with the help of the glorious World Wide Web, often those initial questions get answered online, without phone calls. And don’t send their call to a rep who can’t help. But if you think this makes the phone obsolete, you could be making a critical error. Ensure That the Right Rep Is Getting the Call…at the Right Time.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 18, 2010
    [Help] What's the point of foursquare, anyway?
    Not that I'd help take out the trash, but I will bring a friend over unannounced. If your business relies on discretion, foursquare isn't going to help you at this point. Image via CrunchBase. by Eva Lyford. Occasionally, I am asked what the point of foursquare is. OK, more than occasionally—a lot. That's an easy question for me.
  • HUBSPOT  |  SUNDAY, OCTOBER 13, 2013
    [Help] Pinterest Lead Gen, Sexy Data, Blog SEO, and More in HubSpot Content This Week
    Objective-based ad buying and reporting, as the site is calling it, was developed to help marketing pros determine which ads they''re best-suited to implement and assist them in tracking page and post performance. Updates keep popping up left and right for Twitter, Google, Facebook, and the like. that we''ve covered these past several days.
  • HUBSPOT  |  WEDNESDAY, JULY 28, 2010
    [Help] Defeat the Sultan of Spam! New "Captain Inbound" Animation [video]
    With the help of Greta Get Found, Chris Convert, Annie Analyze and of course, Captain Inbound, the marketing world will be a better place! The next time you are bombarded with popup ads and spam, Team Inbound will come to your rescue! The Adventures of Captain Inbound: Episode One. Animated by Eric Guerin (@ EricGuerin ).
  • AGILE B2B COPYWRITER  |  SUNDAY, FEBRUARY 6, 2011
    [Help] K’s Top Five for the Week – February 6
    ve rounded up five articles that I think you’ll find helpful for this week’s top five. Do you find these weekly roundups helpful? In this great post, Austin McGraw shows you exactly what a value proposition is and how a PPC can help you be focused and see what actually resonates. Sorry it’s been so long. Thanks! loved this post.
  • WORKFACE  |  THURSDAY, JUNE 14, 2012
    [Help] Reactive Customer Service Starts with Proactive Prospect Engagement
    Here are some training and preparedness questions to help your customer support team become PROACTIVE in addition to reactive: First, take a look at your team. Your customer support team knows the customer; they speak the customer’s language. They sit patiently waiting to attack a customer issue with vigor. &rdquo
  • HUBSPOT  |  WEDNESDAY, MARCH 9, 2011
    [Help] 5 Time Saving Tips to Increase Your Productivity
    She is the founder of Organized Audrey and as a speaker, author and Lean Office expert, Audrey helps individuals and companies increase their productivity and efficiency. Using a product like Built’s Cargo Travel Organizer to stow items helps me visually see that I’m remembering everything I left the office with.
  • THE POINT  |  TUESDAY, APRIL 1, 2014
    [Help] Why is Inside Sales So Scared of Lead Nurturing?
    The client had only one BDR (Business Development Representative) but was generating a reasonable volume of leads with our help, so the decision was made to automate lead nurturing as a way of ensuring that every lead was responded to effectively and consistently, regardless of the BDR’s bandwidth on a given day. Wait 2 weeks. Wait 8 weeks.
  • CONTENT MARKETING TODAY  |  FRIDAY, JULY 9, 2010
    [Help] Don’t Bury Your Best Work in the Back Rooms of Your Website
    First, I would have to wade through all the generic copy that promises pretty much what any good marketing/advertising company could do for me : “Fill in the Blank” Advertising Company creates custom marketing solutions from strategy through execution to help build and transform your business needs. Let us get to know you inside and out.
  • WEBBIQUITY  |  FRIDAY, OCTOBER 19, 2012
    [Help] What to Know Before You Start Your Blog
    There are helpful resources for bloggers to refer to while researching Web hosting options. Guest post by Darcy Leutkemeyer. Whether you’re starting a business, documenting your travels or writing for self-expression, transferring great ideas to the Web is a step-by-step process. Organize Your Ideas. Who will be the target demographic?
  • VIEWPOINT  |  TUESDAY, DECEMBER 17, 2013
    [Help] B2B Prospecting Data Just Keeps Getting Better
    Imagine what marketers could do with a treasure trove of data elements like these to help identify high-potential prospects. 'The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. Stevens.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JUNE 27, 2013
    [Help] How to Trick Your Inside Sales Reps Into Embracing New Technologies
    There have been tools that were put in place at AG to help make our jobs easier, and instead of taking the time to learn how to use them, I kept on doing things the way I’d always done them. 'As a Business Development Representative for tech companies, I understand that organizations can be hesitant to implement new technologies.
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 26, 2009
    [Help] Need Content? 20 Formats to Consider
    If you are providing content to people to help them select vendors, this could be a powerful source of info. Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce. To make your job a bit easier, I've compiled a list of 20 types of content to consider.
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 26, 2009
    [Help] Need Content? 20 Formats to Consider
    If you are providing content to people to help them select vendors, this could be a powerful source of info. Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce. To make your job a bit easier, I've compiled a list of 20 types of content to consider.
  • WORKFACE  |  SATURDAY, JUNE 16, 2012
    [Help] Marketers Prepare - The Future of the Web is Anonymous
    To help you think through what this could mean for marketing, here are just a few ways Do-Not-Track could impact digital marketing: Inability to deploy advertising based on specific personally identifable characterists or behavioral targeting. Back then your only choice for "social networking" was IRC, it was text-only and you would like.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 26, 2014
    [Help] Why Mobile is Making Video Marketing More Important than Ever
    One of the best things for your SEO is to provide meaningful, helpful content that viewers will share. When waiting somewhere in public you likely pull out a mobile device to help the time pass. 'If you have a well-rounded marketing strategy, you reach potential customers through a variety of mediums — video included. An Easier Hook.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 26, 2012
    [Help] Social Media Writing: How to Write for Engagement on Facebook
    For most brands, helpful and friendly seems to work just fine. In previous months, we’ve taken a look at general tips for different platforms , and gone over Twitter 101 writing strategies. Now it’s Facebook’s turn to come under the microscope. Here’s how to write updates with impact. Keep Your Tone Friendly and Positive – Or Not? Part 2).
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  WEDNESDAY, JULY 3, 2013
    [Help] Harnessing the Power of Introverts in Sales
    ChamberofCommerce.com helps small companies with online growth. 'Today''s post from the Chamber of Commerce features business-growth advice for small companies. Susan Cain compares the societal status of introverts in the workplace to that of women in the early 1960s. This leads to a colossal waste of time and energy.”. Photo Source.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 28, 2012
    [Help] A Legal Perspective: Who Owns Social Media Profiles?
    PhoneDog, a tech review site, hired Noah Kravitz to help out with their social media marketing. by Dayna Rothman I am excited to welcome David Lizerbram as a guest blogger for today’s post. David is an attorney in private practice in San Diego with a focus on contracts, business transactions, trademarks, and copyrights. Phonedog v. Kravitz.
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