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  • ANNUITAS  |  TUESDAY, FEBRUARY 11, 2014
    [Help] From How Much Content to How to Stand Out – Q&A with Robert Rose
    We’re like Cyrano – giving our sales teams the ability to mouth clever things that ultimately help them persuade the lead to become a customer. True, differentiated value in any organization is being able to take all that stuff, and synthesizing it into something truly different and unique that helps move the business forward.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Help] Surround Your Customers with Sound Both Online and Offline
    This helps the association of the sound with positive experiences. I've been thinking about sound and how it relates to cross channel marketing. How it connects the online and offline experiences of your customers. If you are of a certain age, this is the sound that you associate with getting online. It was called Ding.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 28, 2013
    [Help] How to Be a Sales Coach, Not a Sales Manager
    They ride with them to the appointments, ask them questions about their plans for the call, give them feedback on what they did right, and help them to continually improve. In essence, the best managers help grow their salespeople. This is about completely focusing on helping them to grow. Coaching Essential to Success.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 25, 2009
    [Help] The state of lead generation today with Jim Dickie of CSO Insights
    If almost half of salespeople failed to make their numbers last year, how will a higher quota help? Sales turns to marketing for help. Let me summarize it for you here. CSO Insights has been doing studies for 17 years, so they have great historical information. What’s going on? Two terms for the same thing.). 10% no one does it.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 8, 2014
    [Help] What Facebook’s Crackdown on ‘Overly Promotional’ Page Posts Means for Your Business
    Offer helpful resources like how-to articles or guides that build a relationship with your audience. For more tips, Facebook has published a guide to help businesses utilize its social channel. There’s never a dull moment in the social media world. Of course, this adjustment raises a lot of questions. Of course not. Your logo.
  • FATHOM  |  THURSDAY, NOVEMBER 6, 2014
    [Help] Manufacturers: Read on Before Finalizing Your 2015 Marketing Budget
    Then consider what tactics really help get you there. While you might be a manufacturing marketer, you’re just like any other marketer in a million other industries thinking about budgets for 2015: where do you put all your eggs? One basket? And just what’s in this basket? Do you want to generate organic search engine traffic to your website?
  • HUBSPOT  |  MONDAY, SEPTEMBER 9, 2013
    [Help] How to Build a Perfect B2B Product Page
    That''s a tall order for any one page to address, but here are a collection of components that will help you get there. 2) Develop your product positioning. Help Scout will help you delight customers in less time. Product videos and testimonials can both be helpful for this purpose. 3) Create a compelling product video.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 9, 2014
    [Help] A Content Shock Parable: The Consumer View
    Remember, this a parable to explain in simplified terms the difference between the consumer view of Content Shock (benign) and the business view of Content Shock (a tremor). I’m sure there will be much more dialogue on this topic and I am happy to have it happen because these are precisely the discussions that will help us all grow.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, SEPTEMBER 1, 2015
    [Help] What Your Doctor Can Teach You About Business Growth
    It should include viewpoints and guidance that’s not self-serving, and helps your clients to succeed. Ideally, you’ll also be in a position to help them avoid, adjust to or benefit from the information you provide. For many decades, physicians have been taught the “3 A’s” of a sound medical practice. Accessibility. Ability.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 26, 2011
    [Help] A Terrible Prospecting Email Example
    Please feel free to contact me with any questions regarding our products and services.  I encourage you to look at the other offerings that we have featured on our website and see how we can help your organization reduce costs, increase productivity and expand efficiency. Never got a response. Waited and waited. We give up. Shame on them.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 13, 2013
    [Help] Why blogging should be part of your marketing (or sales lead generation) strategy
    Adding a blog to a company website is a way to provide relevant and helpful information to customers and, done well, it can become a useful, dynamic resource that complements the static pages of a website. (This is a guest post for FearlessCompetitor.com by marketing expert Ben Padley. The short answer is ‘yes’. Amen, Ben!). Ben Padley.
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 25, 2011
    [Help] 10 Tips for Integrating Social Media and LinkedIn in to Your Job Search in 2011
    Indeed, the only positive thing to come out of not digging our wells before we are thirsty is to finally realize the power of LinkedIn in helping us build out our personal brand, professional networking, and ultimately being instrumental in helping us land a job. Heard that one before, right?  Thanks! 1.) Decide on Your Keywords.
  • SYNECORE  |  WEDNESDAY, AUGUST 14, 2013
    [Help] Reality is Mobile
    I spent a recent Saturday scouring the local thrift stores for some furnishings for my new apartment (“Help me, I’m poor” is indeed an accurate phrase to describe my current situation). opened up my Google Search app and began typing “Goodw-“ and chose “Goodwill MN” from the suggested search queries. So yes - #magical. relevance). proximity).
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 29, 0002
    [Help] How to Make Content SEO-Friendly: What’s Old is New Again
    Whether it’s an article, a blog post, a landing page, a product page, or an entire site, this eBook can help you make sure your content will be found through organic search. Here are three basic steps that can help you optimize your content for search engines. Will it throw you for a loop? Send you into a nosedive? Only time will tell.
  • BIZNOLOGY  |  THURSDAY, MAY 29, 2014
    [Help] 5 Popular Movies that will Improve Your Marketing Strategy
    Using CRM to track customer data can help you determine which marketing efforts work, so you can stop wasting time and money on those that don’t. With the help of a group of rebel freedom fighters, lead character Neo is introduced to the gritty reality of the real world, where humans are enslaved by sentient machines. Win/win!
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 27, 2015
    [Help] Your Trusty Guidebook to Marketing Nation Online 2015
    You’ll get a chance to meet with 20+ other marketing solutions that will help make your marketing dream a reality. Are you looking for a solution that will help you with social marketing, consulting, event marketing, webinars, direct mail, and more? Join us , why don’t you!? and it’s 100% free! Yes, 25 sessions is a lot. Networking.
  • KOMARKETING ASSOCIATES  |  FRIDAY, MARCH 15, 2013
    [Help] #SMX West 2013: Top Tips, Tools & Takeaways
    Create real metrics that will drive you to take actions that help your business. Grady Burnett of Facebook made the point that Facebook wants to help people find businesses, restaurants, and places they might be interested in. That was a long post and I hope these takeaways from SMX are helpful. Top SMX West Tips. Yikes! Get it.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 9, 2014
    [Help] Backlinks: Why They Still Matter and How to Build Them
    This is why having quality links pointing to your site can help you gain more visitors organically versus relying on paid efforts. Gone are the days of reaching out to webmasters asking for a link back because it’ll help your SEO efforts. It’s a simple concept, but one that helps illustrate why you need quality links.
  • B2B MARKETING TRACTION  |  FRIDAY, JULY 20, 2012
    [Help] B2B Website Technology: Why I Say, Proprietary-Smietary
    found helpful reviews for some of these at HackRepair.com. Should you base your business to business website on a closed, proprietary technology or an open source technology platform that a majority of web developers can work with? In most cases, I recommend open source. sold and marketed proprietary software for fourteen years.
  • ANNUITAS  |  TUESDAY, MARCH 4, 2014
    [Help] The Rise of the Marketing Technologist – Part 1
    Indeed, this is the sort of role I have played at a few companies, with my technical know-how (CRM, MAS, ESP, Web Analytics) helping me to execute the programs I was creating, running and measuring. Things really started to get serious when Laura McClellan from Gartner said that thing about marketing technology. It’s all so very, very true.
  • LEADERSHIP  |  TUESDAY, OCTOBER 1, 2013
    [Help] How to Make Your B2B Blog Deliver Incredible Results
    Here is a checklist of best practices to help you evaluate your business blog and identify areas of improvement. But much more than that, it helps you ensure a multi-channel marketing strategy that boosts overall customer engagement levels for your brand. How can you use your B2B blog to help accelerate your demand generation process?
  • BIZNOLOGY  |  FRIDAY, JUNE 13, 2014
    [Help] Getting better brand value from “Big Data” – the Eternal Struggle
    Smart use of “Big Data” can help us learn more about customer attitudes and habits, but to create a benefit and/or new offers that will truly astonish and embrace customers, one has to drill down to find those emotional drivers that will make a company/product/service brand really stand. The Recession contributed to this fixation.
  • B2BMARKETINGSMARTS  |  THURSDAY, JANUARY 27, 2011
    [Help] B2B marketing automation: 3 essential considerations.
    The visual, from Russell Kern’s guide “ Direct Marketing’s Five Biggest Hurdles (And How to Get Over Them),&# should help. How many B2B marketers out there are not using some kind of marketing automation? Plenty, I would guess. Yet the reasons to automate are overtaking the reasons not to. When they speak, people listen.
  • INBOUND SALES NETWORK  |  TUESDAY, JANUARY 3, 2012
    [Help] How to Sell Your Executives on Outsourced Lead Generation
    What if there was a proven blueprint to help you? Here are four critical success factors outlined by Dave Green's post on marketingsherpa blog that will help you sell an effective outsourced lead generation program to your executive team. Want to implement marketing and lead generation program that will deliver measureable results?
  • MODERN B2B MARKETING  |  TUESDAY, MAY 27, 2014
    [Help] Forget ‘The Bachelorette’: IT + Marketing is the New Romance
    need help – I would consider selling my tiny, beloved children – don’t care, NEED files! For example, at Marketo we have a dedicated developer to help us with any website related projects. Otherwise, marketers only approached IT when the situation was dire. Could be a virus! The marketing department has a large  IT team.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, APRIL 29, 2013
    [Help] Communication Tips For Inside Sales Teams
    Last week, I was thinking about how much time I spend making dials and speaking with prospects, talking with my team, and corresponding with clients via phone and email. As a business development representative at AG Salesworks, I work closely with my director and manager on my team to ensure that I focus my time on the most important tasks.
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Help] SEO Evolved: Why Quality Content Is Instrumental to Off-Page SEO
    Here’s an excerpt: " Natural links to your site develop as part of the dynamic nature of the web when other sites find your content valuable and think it would be helpful for their visitors.". Need some help creating stellar content for tackling your on- and off-page SEO? Off-page SEO. ” Boom. Off-page SEO = Done. ready?
  • FUNNEL FOCUS  |  FRIDAY, APRIL 8, 2011
    [Help] Interview: Craig Rosenberg Dishes on the Details of Successful Demand Generation
    CR: Personally I struggle with this question all the time.  I watched the conversation on Focus.com diligently to help me solidly formulate my opinion on this. Statistics show that the average number of touch points it takes to propel a prospect into action is between 3 and 7. CR: Before I answer that, I must first jump on my soapbox.
  • BIZNOLOGY  |  TUESDAY, APRIL 16, 2013
    [Help] Social media and the tragedy in Boston
    Right now, connecting with loved ones is the best way to help. Yesterday, two bombs exploded near the finish line of the Boston Marathon. first learned about the bombing on Facebook. Then Twitter, then NPR, and then TV. We’re going to take a day off from talking about digital PR and social media marketing. DO NOT STICK AROUND. boston.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 28, 2011
    [Help] 17 Marketing Action Items in 140 Characters or Less
    Help them be relevant and timely. DeSheila Spann explains how Eloqua Experience helped her re-focus. by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Marilyn Cox , Manager of Marketing Operations and Information Engineering at Cincom Systems. You tweet of course! Brilliant! Elotweet #2: Check out Klout cloud connector.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 21, 2012
    [Help] The What, Who and Why of Lead Scoring [Video]
    And what lead scoring does is it – it doesn’t replace the human touch.  In my opinion, I think it should be used to help you prioritize where you put the human touch. So in other words, to shorten it, lead scoring helps you know that there’s a valid business reason to connect with someone instead of guessing.
  • HUBSPOT  |  WEDNESDAY, JUNE 12, 2013
    [Help] It's All in Your Head: 9 Reasons You Can't Resist a List
    When we create lists we are creating order out of chaos, and the structure helps to alleviate our anxiety,” says Doug Foresta, a licensed clinical social worker and clinician at Change Happens in Chicopee, Mass. Each individual list may end, but there''s no end to the number of lists we can write. 6) Because lists help us remember.
  • ANNUITAS  |  THURSDAY, MARCH 19, 2015
    [Help] Thinking You Need More Tactics? You Are Wrong
    This in turn, helps in building the content marketing strategy that aligns to the buyer’s journey. Admittedly, B2B enterprise marketers are in a tight spot. There are constant pressures to drive more revenue from marketing and that tends to leave no stone unturned when it comes to using marketing tactics.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 16, 2015
    [Help] A CMO and CIO Love Connection Depends On This (should be obvious)
    The study revealed that when the CMO and CIO jointly decide to focus on this, it helps them create a shared vision and foundation that can minimize areas of conflict. " If, however, you're under 40 or don't know what in the world I'm talking about, I'm quite sure YouTube can fill you in. What is it? Like I said, obvious.
  • VOICE-BASED MARKETING  |  FRIDAY, DECEMBER 5, 2014
    [Help] Feature Friday: Queue Callbacks
    CST focuses on tutorials and feature enhancements that help our customers gain a clear understanding of how exactly they can make their Ifbyphone experience perfect. Ifbyphone introduced Queue Callbacks as a new call distributor feature to help your customers avoid waiting on the phone, and you from wasting time. Call Routing General
  • BLUE FOCUS MARKETING  |  TUESDAY, JANUARY 24, 2012
    [Help] Join the Google+ Revolution Now
    Because of this, developing an understanding of the unique qualities of Google+ can help give your business a competitive edge on a new and expanding platform. Google+ allows you to make your brand page visually stunning—helping to drive interest and visits—with relative ease. Helpful Links to More Information.
  • MARKETING INTERACTIONS  |  WEDNESDAY, NOVEMBER 25, 2009
    [Help] Do Your Marketing Emails LIE?
    Sent to your Inbox automatically, it helps uncover where you might consider saving marketing dollars, which of your online prospects should be followed up on immediately, and which web pages are viewed the most by your target markets." So, here's my latest rant about bad email practices. Which I did not. And scrolled down. About.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 5, 2011
    [Help] What Are You Doing to Make Your Next Email Campaign a Success?
    Here’s a checklist of things that might be helpful: Identify yourself - Let people know who it’s coming from. Email is still a valuable and productive marketing tool if used correctly. There are several factors that need to be addressed. Attention-getting subject line - Keep it short and benefit oriented. Those are my thoughts.
  • VOICE-BASED MARKETING  |  MONDAY, APRIL 7, 2014
    [Help] 5 Tips to Market Your Event Using Social Media
    When planning a campaign for the Society of Women Engineers (SWE), Janowski stated that one of the things that surprised her was the shareability of an asset they created to help promote an event called “Be That Engineer,” in which women engineers were being called upon to inspire young girls about careers in engineering. Get Chatty. Use bit.ly
  • WRITTENT  |  MONDAY, JUNE 17, 2013
    [Help] Best Keyword Research Tools
    The right keywords help you attract more visitors, make more sales, and rank higher and appear more often in search engine results. To help you find the best keyword tool for your business, we’ve reviewed some of the most popular options. Effective online marketing starts with thorough keyword research. Google Adwords Keyword Tool.
  • MARKETING ACTION  |  TUESDAY, JULY 28, 2015
    [Help] Use an Email Preference Center to Keep Your Email Subscribers Happy
    Here are just a few ideas that can help improve your email subscription rates — and send open and clickthrough rates sky-high as well. 1. If your website includes a well-maintained blog that provides valuable posts and works to help acquire email subscribers, you can use your RSS feed to offer readers additional email preferences.
  • WEBMARKETCENTRAL  |  TUESDAY, NOVEMBER 3, 2009
    [Help] SEO for Product Pages
    Use a keyword research tool to help identify which terms to use. 2) Tell a story. Incorporate the keywords you just identified into a compelling story that helps your prospective customers quickly understand how their life will be better once they buy your widgets. So how do you add life, and SEO value, to a product page?
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 4, 2013
    [Help] Find New Customers introduces “Demand Generation University” – get your free education here
    And if Demand Generation University can help you fill sales funnels with quality leads, and win more business – everyone benefits. With so many salespeople struggling today, companies of all sizes need a best practices demand generation program. Problem is, a lot of company leaders don’t know what one is. What do you think?
  • B2B LEAD BLOG  |  FRIDAY, JULY 6, 2012
    [Help] Friday Wrap-up: This Week in B2B Marketing Tips
    Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! 1. A/B Testing Email Marketing Strategies – A Quick Guide. Event Swag Your Attendees Will Love …and Loathe. Read on.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 18, 2011
    [Help] LeadTip: The new B2B Lead Exchange Service is launched
    Geoff Rego, who recently sold Market2Lead to Oracle, just announced this new company and invited me to help spread the word. We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. Lead Generation Companies | LeadTip Launches. What do you think?
  • VIDYARD  |  MONDAY, JULY 27, 2015
    [Help] Marketing Automation: The Foundation of Your Marketing Tech Stack
    Why add marketing automation into your stack? A MAP can help you organize and manage those complex and time consuming tasks that need to be coordinated with each other, including: Social media marketing and other early-funnel tactics to attract leads. Content marketing that help leads progress along the funnel and convert to sales.
  • FUNNEL FOCUS  |  MONDAY, FEBRUARY 13, 2012
    [Help] Content Creation & Social Media: Jobs for the Entire Company
    They must be allowed to help the company, utilizing the appropriate message and tone. Leveraging non-marketing employees by enabling their participation helps lighten the load and increases the diversity of both your content and your social presence. The same principals can apply to social media engagement.
  • THE TOP LINE  |  MONDAY, NOVEMBER 8, 2010
    [Help] Value proposition example for a professional service provider
    We help [your most promising prospects] that [need help with the pressing concern you address] succeed by [providing the material improvement you will deliver].  The promised benefit is that they’ll get ideas about marketing strategies and programs that will help them speed the sale, thereby improving sales productivity.
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Help] 9 Quick Ways to Take Your Blog to the Next Level
    These resources can help: Getting Started With A/B Testing. Here’s the thing though: Boosting a page from a rank of, let’s say, 100 to a rank of 99 isn’t going to help you much (since the majority of clicks on search engine results pages go to the top few spots). Section 1: Calls-to-Action. or higher ! FAQs].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 4, 2011
    [Help] Five Mega-trends: How Social Media is Transforming Government
    In fact, the biggest brands are establishing social media “war rooms&# to monitor sentiment and help customers. A Facebook site for US government agencies. I’ve had the honor of providing business strategy consultation recently to a UK agency and in the process became immersed in current uses of social media in government.
  • HUBSPOT  |  FRIDAY, MAY 20, 2011
    [Help] 100 Awesome Marketing Stats, Charts, & Graphs [Data]
    We've also thrown in some helpful summary slides and a few fun cartoons, just for good measure. "In God we trust, all others bring data." - Edward Deming. Did you know that 34,000 searches are conducted on Google EVERY SECOND? Or that 75% of Internet users never scroll past the first page of search results? Search Engine Optimization.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 22, 2014
    [Help] The 5-point plan: how to increase marketing ROI from call conversions
    With the help of web analytics programmes it is possible to see: which keywords the customer used before calling; the publisher which drove the visitor to the website; the webpages they looked at before, during and after each call. Guest post by Luke Rees. Click-to-call tracking. Customer acquisition. Conversion to call. Conversion to sale.
  • CRIMSON MARKETING  |  WEDNESDAY, MAY 22, 2013
    [Help] How to Create and Market a ‘Cool’ Product with Social Media
    So how do we as marketers help the market decide we have a cool product? We all wonder what is the next big thing? How will it affect our lives, how will it affect the world? And once it’s here, what do we do about it? These cool kids on the block, the got-to-have them products, speak to our sense of self and identity.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 6, 2011
    [Help] The importance of story-telling in lead nurturing
    Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. ’&# Amen, Ardath! People do.
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 12, 2013
    [Help] Is Your B2B Blog Your Top Marketing Tool?
    recently read a post by Heidi Cohen, How to Make Your B2B Blog Your Content Marketing Tool that outlines 10 steps that will help you get there. B2B Blogs Can Help Increase Marketing Efforts to the Professional Tradesman. B2B prospects tend to be well on their way through the buying process before they even identify a company.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 2, 2014
    [Help] 8 Ice Bucket Challenge Social Media Take-Aways for Nonprofits
    Her passion is instilling an institution-wide culture of philanthropy to help organizations build constituencies and drive increased income to sustain and expand missions. Not something that can be replicated. CFRE contributes a monthly column on Social Media and Nonprofits. Social Media and Nonprofits
  • HUBSPOT  |  FRIDAY, NOVEMBER 18, 2011
    [Help] Everything Marketers Need to Know About Google's Panda Updates
    With the help of SEOMoz's algorithm timeline and Kuno Creative's fantastic cartoons , let's look back at the year's Google Panda updates and see how we can leverage them to be better marketers. Marketers and site owners can leverage this update by finding out what their audience wants to read, and addressing those issues in a helpful way.
  • GREAT B2B MARKETING  |  THURSDAY, NOVEMBER 8, 2012
    [Help] The Most Important Number in B2B Marketing
    But instead of dealing with a cacophony of competing numbers, it is sometimes helpful to bring it back to the number one.  So what’s the one thing you can do to have a better marketing model?  As marketing black belts, we constantly slice, dice, analyze, tweak and report on the numbers in order to create the most effective marketing model.
  • MANHATTAN MARKETING MAVEN  |  FRIDAY, SEPTEMBER 21, 2012
    [Help] The Coming Battle Over Social CRM
    They intend to help brands figure out who their fans are, what they really care about and develop personalized ways to engage them that lead to sales, advocacy and measurable ROI.   Both sides will provide software-as-service ( SaaS ), secure cloud storage and consulting help. There’s a colossal social CRM battle shaping up.
  • SAZBEAN  |  THURSDAY, FEBRUARY 9, 2012
    [Help] How to Score Your Leads So Sales Works the Hottest Prospects
    The good news about inbound marketing is that it can help you attract high volumes of leads. Each of these scores go into a profile of your lead to help you determine when they’re. The challenge then becomes, how do you separate the good, quality leads from the people who are just starting to look around? News & Notes
  • MARKETING ACTION  |  TUESDAY, DECEMBER 16, 2014
    [Help] 2 Ways to Unite Social Media and Email Marketing and Double Your Conversions
    It’s not a big ask; people love to share valuable and helpful tools with others because it makes them look good! Repeated exposures to your messaging can have a nurturing effect, helping them progress toward that Yes.) Two of the most popular ways of promoting your company’s marketing content are social media and email marketing.
  • HUBSPOT  |  TUESDAY, OCTOBER 4, 2011
    [Help] 5 Twitter Tips to Give Your Content More Exposure
    Use the following 5 tips to help give your content more exposure on Twitter. 1. It's not always possible to be at your computer or to tweet via your phone, so scheduling tweets to publish automatically can really help you stay on top of your social media content promotion. But is anyone reading what you have to say? Schedule Tweets.
  • WINDMILL NETWORKING  |  MONDAY, MAY 7, 2012
    [Help] Give Your Social Media Campaign a Face with Video
    Executive Profile Videos can also be thought of as a long-term influencer that can help you build your brand for the future. Executive Profile Videos also help individual executives increase their prominence in their own industries. The TV show “ Undercover Boss ” is a perfect example of personal branding. Personal Branding Video
  • HUBSPOT  |  WEDNESDAY, AUGUST 8, 2012
    [Help] 7 Habits of Remarkably Charismatic Marketers
    If not, we've thought of seven tip to help you transform your marketing into something people just can't get enough of! Use a tool like HubSpot's Social Media Monitoring Tool to help stay on top of mentions of important keywords you'd like to be alerted for. Ask them if you can help in any way, and then actually, you know, help them.
  • SALES CHALLENGER  |  TUESDAY, SEPTEMBER 25, 2012
    [Help] Finding a Home for Big Data in Sales
    But, the three elements of the most desirable employees help shine some light on development pathways: Capable and willing to experiment with data. Sales analytics is a niche field that has outgrown its foundation. Big data analysis is no longer limited to the lonely quantitative team or the only member of your sales team with a math degree.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [Help] Does Your Professional Services Firm Need a High Performance or a Branding Website?
    All of these advances can make your website more user-friendly and help your firm generate more business. When prospective buyers visit your website, they should quickly and easily be able to determine who you are, what you do and how you can help solve their challenges. So you want to make sure their first impression is a good one.
  • MARKETING INTERACTIONS  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Help] White Papers and Websites are Highly Influential to Buyers
    No Real-Life Cases - Incorporating examples of your work with customers in relation to the topic of your white paper can help it do double duty by both educating your buyers and showcasing evidence that builds trust that you deliver what you promise. See #2 below). couple of them may surprise you. Now a few words about websites.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JANUARY 7, 2015
    [Help] 5 Best Practices for Infusing Your Business with a Mobile-First Mentality
    Luckily there are tools such as IVR (interactive voice response) and intelligent call routing to help you better manage your accessibility to these customers. 3. Call tracking technology is another way to help close the loop on your ability to measure your mobile marketing efforts. Take the growing investment U.S. Call Tracking
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 27, 2015
    [Help] 7 Dos and Don’ts for Writing Your Company’s Story
    Being a little funny (if that’s your style) can definitely help you stand out among your competitors and help customers feel connected to your company. Subscribe to our email newsletter and receive helpful posts like this in your inbox once a week. © 2015, VerticalResponse Blog. Do: Tell a story. Do: Use numbers.
  • CRIMSON MARKETING  |  MONDAY, MARCH 16, 2015
    [Help] How To Compete In An Omni-Channel World
    Provide free Wi-Fi access, equip store associates with mobile devices and train them to help customers find the items they need. With Amazon alone gaining 65 billion dollars in market value over the past five years, it isn’t news that retail leads the way in a historic disruption of the relationship between buyers and sellers. Actually—wrong.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, MAY 14, 2014
    [Help] [VIDEO] Ride the Möbius Strip to #SocialBusiness Success @SocialEmployee #SocBiz #SocialSelling
    Communication across the Möbius strip can be a bit of an abstract concept, even with a video to help explain it. This can be as simple as a suggestion or a short answer, or it can be a link to content that will help the person you’re engaging with learn more about a particular subject. How does this work? Watch the video to find out.
  • MARKETING INTERACTIONS  |  FRIDAY, FEBRUARY 5, 2010
    [Help] Is Your Marketing Content Wardrobe Complete?
    A short time ago I wrote a post, The Focus of Content Marketing is Not Format. I've been thinking about that and trying to come up with a way to help B2B marketers understand why the way they design their content is more important than format (white paper, case study, article, etc.). came up with a correlation to fashion. Yeah, I know.
  • B2BBLOGGERS  |  MONDAY, JUNE 28, 2010
    [Help] Content Marketing Is …
    methodology for developing helpful, useful information that can be used to market your products and/or services during the multiple stages of today’s B2B buying process. Designed to help you produce information for all the people involved in the buying process. How can we help you Make Good Media? discipline that requires study.
  • B2BBLOGGERS  |  THURSDAY, AUGUST 12, 2010
    [Help] Lead Nurturing Best Practices [#B2BChat] | B2Bbloggers.com - B2B.
    How can we help you Make Good Media? B2BChat] About Contact Us Advertising Info Privacy Policy Terms Of Service Submit Your Blog Write For Us Badges Newsletter Sign Up RSS Feed © Make Good Media | we help you, make good mediaSuccess hinges on planning, creativity and technology working in tandem. What’s your wish list?
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, JANUARY 6, 2013
    [Help] Open 4 Doors to Sales
    Fortunately, knowing where to look for potential weaknesses can help you seal off those openings. . Four Open Doors.  . We offer you a Guest Blog this week:Great idea’s to open 2013: Ken Thoreson. For all the confidence and poise they possess, sales reps can be paranoid individuals. But that would be a lie. Ask yourself: .
  • HUBSPOT  |  THURSDAY, NOVEMBER 6, 2014
    [Help] From Nail Polish to Peanut Butter: 16 Unlikely Products Launched by Ad Agencies
    They want to help create them. They want to help shape them.” New York-based agency Anomaly helped to create the product and markets the brand to a young and fashion-conscious crowd of consumers. The agency helped create the Papa Pillar product and branding. 9) Sir Richard’s Condom. How Agencies Have Changed. 12) Cinder.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 9, 2015
    [Help] Content Marketing Tips for Lead Nurturing
    Keep your emails brief, relevant, helpful, informational, but not promotional. Tweet I was asked by a reader to provide some examples of what lead nurturing touches may look like. Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, APRIL 14, 2012
    [Help] Infusionsoft Revamps Its Interface, Adds New Campaign Builder, Web Analytics and Lead Scoring
    More fundamentally, it reflects Infusionsoft's steady focus on solving the same problem for the same customers: helping businesses with under 25 employees run their marketing, sales and e-commerce more efficiently. Infusionsoft introduced its latest release earlier this month. Stated so plainly, this doesn’t sound like much.
  • PR MEETS MARKETING  |  FRIDAY, SEPTEMBER 3, 2010
    [Help] Recent Twitter Update and Implications for Marketing
    Rather, by “logging the click,&#  I see this as part of Twitter’s continued efforts to provide value-added services and data tracking for corporations: Measurement and Analytics : The click-through rate will help with Twitter’s “Resonance&# rating. What do you think? Anything I’m missing? Twitter
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, JUNE 13, 2007
    [Help] B2B Lead Generation Blog: The Physics of Trigger Events for Lead Generation
    When InTouch conducts an ideal customer profile workshop for a client, we help them understand favorable trigger events and related implications. Relevance is one of the most difficult things to achieve with lead generation programs but trigger events can help a great deal. So in the context of lead generation, what’s a trigger event?
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Help] The Forgetful Person's Guide to Staying Organized at Work
    Hopefully, if you''re a forgetful person, they can help you, too. 1) Gmail’s Multiple Inboxes. also created some folders to help organize specific types of tasks I do. Lucky for us forgetful ones, there are still some tools out there that can help you when that happens -- they''re a backup plan of sorts. Multiple inboxes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 16, 2012
    [Help] A Multidisciplinary Approach to Breathtaking Content
    Self Help/Psychology. By  Srinivas  Rao, Contributing {grow} Columnist. Over the last two years I’ve read more books than I’ve read in my entire life. But there’s a slight problem with my reading. Every single book falls into one of these categories: Marketing/Business. Entrepreneurship/Careers. How to Diversify. 1. Read
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 4, 2011
    [Help] The Sociology of Social Media: TED TV Talks
    Here are some of the great talks that will help you learn more about new ways to use traditional media and innovative ways to bring more to the digital sphere – and the sociology that’s evolving. Learn how founder Jimmy Wales helped to create the amazing new media giant from this talk. Forget drugs, booze and rock and roll.
  • SAZBEAN  |  WEDNESDAY, OCTOBER 12, 2011
    [Help] 10 Ways To Grow Your Blog’s Community
    Below are ten tactics to help generate more discussion and eye-balls on your blog. As a small business owner, you love your blog. Your blog is where your community goes to hear your insight, it’s where they learn more about you, and it’s where they put a human face on your logo. Unfortunately, they’re not. And this is a problem.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, APRIL 22, 2015
    [Help] 5 Essential Tips to Consider before Boosting a Facebook Post
    For companies that have yet to make that determination, it helps to test out posting at various times of the week to get a feel for when their users are most active, and when they are not. It should come as no surprise to marketers that organic reach for Facebook posts has been taking a hit over the past few years. Boosting website traffic.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 6, 2013
    [Help] Sales Prospecting Perspectives Weekly Recap – Week of Sept. 6, 2013
    In the article, Gitomer details three helpful lessons he learned in his school experience and in his sales experience. He concludes that studying the history of your sales will help you become an even better salesperson. To learn what the book includes (a helpful quiz, an appendix of internal interviews, etc.),
  • HUBSPOT  |  TUESDAY, SEPTEMBER 10, 2013
    [Help] 25 'Boring' Companies With Brilliant Social Media Cover Photos
    These design elements all help communicate the company''s brand: a tough, hearty machine that gets the job done. To help alleviate some of the anxiety that comes with dealing with insurance companies, Allstate uses calming blue colors and cartoon images. And right about now, I know what you''re thinking. And the answer is yes. YouTube.
  • VIDYARD  |  TUESDAY, JULY 7, 2015
    [Help] 6 Lessons Video Marketing Can Take From Regular Ol’ Content
    The more helpful you are, the more credible you are. This doesn’t mean that a helpful video can’t achieve massive reach and shares. Tell it how you want to be remembered: fun, helpful, skilled, sentimental, honest, or whichever qualities fit your brand. Remember when infographics were the new and hyped thing?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 30, 2011
    [Help] 7 Resolutions B2B Marketers Shouldn’t Make
    Your first priority should be delivering better leads to sales, complete with data on how those leads have responded to your marketing efforts along with tools to help sales close deals. B2B marketers are no different. Today, we spotlight 7 wholesale New Years resolutions your marketing team should avoid. 1. We’re Going on Facebook!
  • FATHOM  |  MONDAY, SEPTEMBER 16, 2013
    [Help] On the Limits of Technology in Marketing and Healthcare (and Healthcare Marketing)
    An example I’ve written about previously is that of marketing automation, where the platform itself will only help hospitals or businesses insofar as they have valuable content and strategies for delivering that content (contingent upon an understanding of specific audience needs at a given time).… Rahul K. Parikh
  • HUBSPOT  |  SUNDAY, OCTOBER 21, 2012
    [Help] Only 6% of Fans Engage With a Brand’s Facebook Page, and Other Marketing Stories of the Week
    In this post, you’ll find the top 6 marketing stories and resources of the week to keep you updated and help you learn how to scale your online presence. Those 6% of people engaging are your “super fans,” which means they will gladly like, share, and comment on your page content, which helps boost your EdgeRank. Or maybe not.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 31, 2013
    [Help] How a Welcome Email Can Boost Your Business
    ” Dunked, a website that helps people create a personal portfolio of creative work, uses a conversational tone in its welcome email. Parsons says a good welcome email should tell the customer where to go if they need help. Parsons leads the marketing team at Palo Alto Software, an Oregon-based company. Act like a human.
  • HUBSPOT  |  MONDAY, DECEMBER 9, 2013
    [Help] 8 Ways to Better Engage Your Major Donors and Foundations
    Before I provide you with helpful tips from these experts, here are some trends Mulhall-Brereton noted she’s seen when engaging major donors in her consulting work: They''re looking for a passionate connection to the organization''s work. The shift in donor engagement isn’t just with everyday donors. What are their passions?
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, OCTOBER 10, 2011
    [Help] Making Your Industrial Website Be All It Can Be
    One of the big draws of inbound marketing with content is that it helps a website get found early and often by its target audience. Inbound marketing is not easy and you won’t see immediate results but it will increase influence, establish thought leadership, improve branding and help to build long-term relationships that are of high value.
  • HUBSPOT  |  MONDAY, OCTOBER 29, 2012
    [Help] 5 Hurricane Sandy Newsjacks From Marketers
    Emergency Essentials is a catalog company that seeks to help people prepare for emergencies.) They’re an Orem, UT based company that has been “helping people prepare for emergencies” for the last 25 years through their catalog, website, and retail stores.". Beauty Treatments to Help Ride Out the Storm.
  • INBOUND SALES NETWORK  |  TUESDAY, DECEMBER 6, 2011
    [Help] Direct Marketing vs Content Marketing: What Works Best For Lead Generation?
    We had built them a content strategy that first helps educate their prospects and then, when the prospects are ready to buy, lead to a provocative buy message. It’s about being strategic and knowing when to be a bully (send a strong buy message) and when to be a wimp (help educate and provide guidance to your prospects).
  • MARKETING ACTION  |  MONDAY, APRIL 28, 2014
    [Help] 4 Ways to Make the Most of Your Marketing Automation System’s Capabilities
    You’ve got a relationship to cement, and using an automated program to stay in communication, offering welcome messaging, getting-started tips, FAQs, education, or help can go a long way. Visit the Act-On Center of Excellenc e for white papers, eBooks, videos and more, all created to help you be a better marketer. Onboard new accounts.
  • REVENUE JOURNAL  |  THURSDAY, NOVEMBER 4, 2010
    [Help] How are your landing pages and blogger pitches?
    Two great studies surfaced this week that will really help you target bloggers more effectively and improve your landing pages. TechCrunch: 2010 State of the Blogosphere. Talks about how bloggers drive traffic to blogs (mostly Facebook and Twitter, not surprisingly, with LinkedIn being a distant third). read more.
  • HUBSPOT  |  WEDNESDAY, MAY 9, 2012
    [Help] How to Improve Your Email Marketing With an Integrated Approach
    Here are some tactics to help you get started: Add Social Media Sharing Buttons to Your Emails. It's true: Optimized emails can help you get found in search. Not only is this web-based version beneficial for usability, but it also helps you boost your SEO. Email & Social Media Integration. Email & Search Integration.
  • HUBSPOT  |  THURSDAY, FEBRUARY 20, 2014
    [Help] Your Top Questions on "Social Selling" Answered by LinkedIn, Evernote, and HubSpot
    Toward the end of the session, three critical and common questions were asked that we''d like to address today: My sales team doesn’t have the right materials to help my prospects solve their problems. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe here. What should I do?
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