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  • HUBSPOT  |  TUESDAY, AUGUST 21, 2012
    [Help] The Marketer's Simple Guide to Creating Infographics in PowerPoint [Template]
    We've selected the first template in the download -- the Step-by-Step Infographic template -- to help illustrate the process. First, every shape comes with various options to help customize the design. If the transparent tool isn't helping, you can always add an image outline to make it fit in. Who doesn't love an infographic?
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 11, 2016
    [Help] 7 Tactful Ways of Facing The Horrors of Digital Marketing
    You’re on a vacation, enjoying the warmth of the sun while you’re idling by the beach, sipping your piña colada when you received a call from your manager or team member who informs you that a social media crisis has blown up and they need your help right away. Guest post by Philip Masterson. Digital marketing is growing rapidly. Act quickly.
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 3, 2016
    [Help] The Do’s and Don’ts of Email Campaigns for Nonprofits | Part 1 of 4
    Please, we need your help – Be a hero to someone in need. Every dollar helps – Donate $5 now. These types of images motivate and inspire donors to act, like pictures of those you help or action shots of your volunteers. Just like any other business, nonprofits can’t ignore the effectiveness of email marketing.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 7, 2014
    [Help] 8 Ideas for a Creative Facebook Cover Photo (and 15 Examples of Great Ones)
    Visually pleasing, this bright and cheery image also helps to reinforce CarMax’s brand. Whether you want to gain likes, visits to your site, or entries in a contest you’re hosting, a cover photo CTA will help. Author: Bill Faeth If you’re savvy about marketing on social , your business probably has a Facebook account. Wrong.
  • CONTENT STANDARD  |  FRIDAY, NOVEMBER 20, 2015
    [Help] Taking Your Storytellers from New Recruit to Article Promotion Champion
    What gaps would they help fill? What underperforming sections of the site would they help turn around? Finally, your marketing team came together and developed a content marketing strategy for your brand, and you couldn’t be more excited to hit the ground running. “My boss is harping on me for this deadline.” Finance?
  • HUBSPOT  |  TUESDAY, DECEMBER 8, 2015
    [Help] A Science-Backed Method for Better Writing: How to Find Your Ideal Time of Day
    Thankfully, we have decades of scientific research and general patterns that can help us narrow down the options of when we should write. To help, check out these two tips from TeamGantt’s article, “ Best Time of the Day to Work ”: Identify what time of the day you possess the greatest amount of energy. Because science says so.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 14, 2014
    [Help] Why Marketing Operations is the Heart of your Marketing Team
    Marketing Operations Helps You Justify Your Marketing Spend. Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. In my previous role, I’d handled marketing operations and demand generation. I was sure they didn’t need so many people for operations alone. Boy, was I wrong. Convinced?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, APRIL 26, 2013
    [Help] 3 Key Tips for Conversations That Sell
    and consultant who works with companies to help maintain their most valuable asset: their employees. F or 15 years, Bleeke has worked one-on-one in training and human resources projects from the hiring process to sharpening the internal skills of “non-traditional” sales people like project managers and engineers. End with a commitment.
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Help] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
    from scratch to help us convert visitors into leads. Creating content that helps articulate the value of our products/services. While you may be building up your inbound marketing team, paid search strategies, in moderation, can help you grow and scale your search marketing efforts. Definitely! Maybe not. Have you heard?
  • HUBSPOT  |  FRIDAY, JULY 22, 2016
    [Help] What's the Deal With Ad Blocking? 11 Stats You Need to Know
    Here's a visual look at how they work: To help marketers get a handle on the state of ad blocking today, HubSpot Research dove deep into the issue to create this report. It's no secret that internet users are no strangers to seeking out the information they need online -- in fact, Google now processes over 40,000 search queries every second.
  • INTEGRATED B2B  |  MONDAY, MAY 27, 2013
    [Help] How to create affordable testimonial videos for employer branding
    Often, these questions will simply provide a basic structure to help people understand what they should talk about. If possible, try to make sure that you reveal the challenges of working at your company, too – it helps to make your video testimonials even more credible! How have they helped? 10 videos a day? No sweat.
  • TONY ZAMBITO  |  FRIDAY, MARCH 9, 2012
    [Help] 4 Ways the Power of Buyer Choice Will Transform Business Marketing
    Conveying that what counts is the total brand and buyer experience and that business marketing’s role is to help create these experiences for buyers. Higher Grade Product Design Concept Models (Photo credit: Jordanhill School D&T Dept). As we covered, many B2B businesses are wrestling with the unknown and the invisible.  Related articles.
  • FATHOM  |  WEDNESDAY, FEBRUARY 19, 2014
    [Help] Top 3 Essentials for Successful Retail SEO Programs
    This will not only help accelerate the “Get to know you” process but once things are up and running, tracking the success of all initiatives and campaigns will help everyone involved. To help balance out your strategy and prepare for these changes, it is important to include some room for testing within your plans. What hasn’t?
  • HUBSPOT  |  TUESDAY, FEBRUARY 19, 2013
    [Help] How Context Strengthens Your Entire Marketing Funnel
    In this post, we'll walk you through exactly what this means in a modern-day marketing world -- and how you can apply (and gain) context in your individual marketing channels to help you more effectively move leads further and further down the funnel. First, a Brief History of Data-Driven Online Marketing. The Early Days of Online Marketing.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Help] Why Amex OPEN Forum Is Still the Gold Standard For Content Marketing
    American Express OPEN Forum was created with the sole purpose of helping small businesses succeed. Users can browse members, share advice, post questions and rate each other’s helpfulness. In 2014, NewsCred and Redshift Research conducted a survey to find if content can help financial services companies gain the trust of consumers.
  • BIZIBLE  |  WEDNESDAY, DECEMBER 2, 2015
    [Help] Why Single-Touch Attribution in B2B Marketing Is Unethical
    whole team can confidently discuss their marketing effectiveness as long as all pertinent, helpful data across all funnel stages is being surfaced. Picture a race team running a relay, where each member runs a segment before passing the baton to the next runner. This is a picture of single-touch attribution in B2B marketing.
  • LEADERSHIP  |  THURSDAY, SEPTEMBER 5, 2013
    [Help] 5 Steps to Build A Sustainable Social Strategy …And Accelerate B2B Lead Generation
    Social media marketing must be focused on building a community that is drawn to the thought leadership you demonstrate, it should help your organization improve customer relations, customer service and public relations overall; it can also help with scouting good talent and recruiting. Both need to speak to me. THINK LIKE A PUBLISHER.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Help] 5 Customer Retention Tools for Long Term Ecommerce Success
    These systems could be help desk software like Zendesk or Freshdesk or live chat software like Olark or Zopim. A study in the Harvard Business Review showed that increasing customer retention by 5% can lead to a 25% - 95% increase in profit. But what is customer retention, and how do you increase it by 5%? Points create a switching cost.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 9, 2013
    [Help] The Secret To Being A B2B Email Marketing Wizard: List Segmentation
    email list segmentation helps drive results. And if you found this helpful, please share it with your network. Artillery B2B Marketing Blog > The Forward Observer If you pull back the curtain on the wizardry of awe-inspiring B2B email marketing, this secret will be revealed: list segmentation. But it is perishable.
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Help] How to Amplify Your Reach With Content Discovery Platforms
    It helps you educate your audience, assert yourself as a thought leader, and generate more subscribers, leads, and opportunities. But beyond the exposure, these platforms can help you make a real dent in your traffic and lead gen numbers. How can you amplify your reach even further? This is where content discovery platforms come in.
  • CMO ESSENTIALS  |  TUESDAY, OCTOBER 28, 2014
    [Help] Are you Ready to Fall Back? Making the most of the last weeks of 2014
    If your marketing department is responsible for sales enablement, this is a great time to evaluate and enhance all the closing tools, competitive positioning documents and collateral that help your sales reps get the order. This November 2nd, I’m certainly excited to get an extra hour. You can follow her on Twitter via @EllenValentine.
  • SCRIBBLELIVE  |  WEDNESDAY, MARCH 30, 2016
    [Help] The Ultimate Checklist for Managing Content Marketing Freelancers
    Putting in the effort up front will save you valuable time and help you send quality content to the marketplace sooner than later! 1. It’s important to make sure that all of the project’s stakeholders are present during the kickoff to provide feedback, establish roles, discuss potential obstacles, and help set expectations.
  • B2B LEAD BLOG   |  TUESDAY, MARCH 29, 2011
    [Help] The difference between lead nurturing and lead generation explained in two minutes
    Tweet In the process of working with a leading IT networking organization to help them teach their channel partners about lead nurturing, I developed a series of very short videos to make the concept understandable and accessible. They’re about two minutes each, and this is the first one. Stay tuned for more lead-nurturing insights.
  • FATHOM  |  WEDNESDAY, JULY 22, 2015
    [Help] How to Use Twitter Audience Insights for Your Content Strategy
    As digital marketing continues to shift towards this crucial notion of putting the audience first, social channels are following suit to help advertisers create messaging that resonates with users. Twitter Audience Insights will help you figure out how they’re different so you can deliver the right content. Be creative! That’s easy.
  • BIZIBLE  |  MONDAY, MARCH 21, 2016
    [Help] B2B Marketing and Sales Won't Exist (As We Know Them) in 5 Years
    Sales has learned to connect with marketing’s initiatives and provide helpful feedback on lead qualifications and lower-funnel conversion rates. Marketing and sales alignment will eventually become a thing of the past. This isn’t because it’s not important, but rather, it’s because our teams will have outgrown it, like last year’s snow pants.
  • B2BBLOGGERS  |  WEDNESDAY, APRIL 28, 2010
    [Help] 6 Tips for Understanding the B2B Business Decision-Making Process.
    It helps organize information and sets expectations with the reader. The business audience needs to manage perceived risk later in the buying cycle, and you can help them do that by providing case studies and statistics. How can we help you Make Good Media? The buyer isn’t spending their own money. Why buy? Buyer Personas).
  • THE ROI GUY  |  TUESDAY, OCTOBER 9, 2012
    [Help] Microsoft Cloud Security Readiness Tool (Powered by Alinean)
    To help organizations understand their current cloud readiness, and help build a solid strategy to overcome fears, Microsoft leveraged content from the Cloud Security Alliance (CSA) and worked with Alinean to develop the Cloud Security Readiness Tool.
  • HUBSPOT  |  SUNDAY, OCTOBER 21, 2012
    [Help] Only 6% of Fans Engage With a Brand’s Facebook Page, and Other Marketing Stories of the Week
    In this post, you’ll find the top 6 marketing stories and resources of the week to keep you updated and help you learn how to scale your online presence. Those 6% of people engaging are your “super fans,” which means they will gladly like, share, and comment on your page content, which helps boost your EdgeRank. Or maybe not.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 18, 2012
    [Help] Is New Google like the New Coke?
    Helen Brown is the founder of The Helen Brown Grou p, a firm that helps non-profits with their donor research. A guest post by {grow} community member Helen Brown. Let me tell you a story:  Back in the 1980s there was a brand war, and it was a big deal at the time.  Which did you like better?  There was just one problem. Nobody  liked it.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, OCTOBER 6, 2015
    [Help] 11 Actions Sales Management Must Take Now!
    The following tactical program features 11 key sales and marketing management actions that will help your sales management approach take advantage of the opportunity of a lifetime during the lifetime of this opportunity :  . If your #1 choices for partners aren’t interested, pursue #2 choices with the argument that you can help make them #1.
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 28, 2015
    [Help] What’s the Deal with CMO.Deloitte.com?
    We envision the site as a hub that empowers CMOs, connects them to the latest trends and valuable subject matter expertise, and raises awareness of the ways Deloitte can help them throughout their journey. believe that a good leader has to help people find their own authentic path so they can become competent leaders themselves.
  • KEO MARKETING  |  THURSDAY, JULY 16, 2015
    [Help] Why You Must Know Your Social Media Followers
    You can discover a variety of demographic information about your audience, which can help you develop personas to guide your engagement efforts. Social media engagement and monitoring should be a core part of your marketing campaign, and KEO Marketing can help you best connect with your audience.
  • WRITTENT  |  THURSDAY, APRIL 4, 2013
    [Help] Scheduling Your Business Blog: How Often to Blog and the Best Times to Publish
    The optimal blogging frequency and the best times to blog will vary from business to business, but the following tips and resources will help you discover the best publishing timetable for you. Before you start experimenting with your business blogging frequency, there are a couple things to consider to help you narrow down your options.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 24, 2014
    [Help] How to use Power Editor to Ignite your Facebook Marketing
    Facebook’s Power Editor helps any business target individuals on an extremely granular level. The post How to use Power Editor to Ignite your Facebook Marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Facebook’s Power Editor helps any business target individuals on an extremely granular level.
  • CAPTORA  |  WEDNESDAY, APRIL 13, 2016
    [Help] Winning Executive Buy-In for Martech Investments
    Identifying specific vendors will also help you calculate pricing and cost of ownership. This cycle of advocacy and accountability will help you get leadership on your side and create faster consensus for future buying decisions. Marketers occupy more and more real estate in the customer lifecycle every year. Let’s take a closer look.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 27, 2014
    [Help] Forget ‘The Bachelorette’: IT + Marketing is the New Romance
    need help – I would consider selling my tiny, beloved children – don’t care, NEED files! For example, at Marketo we have a dedicated developer to help us with any website related projects. Otherwise, marketers only approached IT when the situation was dire. Could be a virus! The marketing department has a large  IT team.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 19, 2017
    [Help] Tools and Tips for Outbound Sales Prospecting
    Each SDR’s bag of tricks should include the right amount of prospecting and automation tools to help them do their day-to-day job and target the right individuals from the top target accounts. Scour their pages to understand what they do and how you can help. We do everything with that in mind. Let’s dive in: Tools of the Trade.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 20, 2015
    [Help] Lessons from Adele: How to Take Your Customers Along with You to the Other Side
    This is going to take some fresh eyes, so bring in someone new to help with this. As reported by Bloomberg Business, Airbnb co-founder Joe Gebbia explained that they had grown so quickly since their founding that formal branding had initially been sidelined, so they collaborated with design firm DesignStudio to help them build a better brand.
  • ACT-ON  |  MONDAY, SEPTEMBER 26, 2016
    [Help] 5 Key Differences Between Email Marketing and Marketing Automation
    marketing automation platform , on the other hand, will help you create and manage inbound social marketing, and integrate it into your outbound programs. Such adaptive campaigns help the marketer make the customer the center of the campaign experience. 3. Your business is getting traction. The answer is simpler than you might think.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 27, 2016
    [Help] SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore
    Are those answers authoritative, specific, detailed, and helpful?  If you can be among the first to answer their questions—and answer them well—you can capitalize on a huge opportunity and put a (potentially long-term) stake in the ground for SEO. 2. Done right, your content helps your buyers build trust and confidence in your business.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 16, 2014
    [Help] E-Newsletters: What’s the Ideal Format?
    Once a month, I share insights on leadership books, suggest books you might want to read, provide coaching insights for your work, and help us see patterns and similarities between books. Newsletters: What’s the best format to send yours so it gets delivered, opened, and read? . What about PDF files? Of course. The key? Simplicity.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 14, 2012
    [Help] Business Blogs and the Parisbas Tennis Open
    Click here  for information over on my site, Content for Coaches. I can help make your newsletters, blog, and Web pages rank high with both search engines AND your clients. Is your blog like my tennis, a hit or a miss? Are you writing posts that are clear winners for your readers? Persistence and control is the name of the game.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 5, 2012
    [Help] B2B CMOs – Get Out of Your Silo and Lead
    hope you find them helpful. B2B CMOs must break out of the marketing silo (ivory tower?) and lead , among other things. The way people buy has changed forever. That means new roles and challenges for CMOs. Individuals are online posting their reviews and their opinions about brands, companies and people. Content is more important than ever.
  • STORIES THAT SELL  |  WEDNESDAY, DECEMBER 7, 2011
    [Help] Can You Doctor Customers’ Quotes?
    First off, most customers appreciate a little help. In journalism, a person's direct quote is sacred. What's said is said, and any journalist with integrity doesn't change a word. While customer case studies have many similarities to journalism, they're not. It's marketing. There's what the customer said. So, How Much Can We Change?
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 3, 2011
    [Help] Why Product Launch Plans Need to Include Social Networking
    It’ll make your launch that much more effective and help you reduce time-to-revenue for your business. Tweet. recently provided some marketing consulting and services for a technology start-up about to launch a new product. They contacted me with little time to spare before their intended product launch at an industry event.
  • B2B MARKETING TRACTION  |  FRIDAY, AUGUST 19, 2011
    [Help] Social Media Messages – How Many are Enough?
    New Incite offers several outsource services to help – see our Outsource Social Media Services page for more information. Tweet. As a B2B Marketing Consultant, I am often asked how many messages a business should post on their social media accounts. If you fail to plan, you plan to fail. How many blog posts will you write each week?
  • JUNTA 42  |  SATURDAY, AUGUST 13, 2016
    [Help] This Week in Content Marketing: Instagram Launches Snapchat for Older People 
    Join brands like LEGO, Bank of America, and Google, as well as other industry thought leaders, as they share insights, advice, and practical tips to help you address even your most complex content marketing challenges. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show.
  • B2BBLOGGERS  |  FRIDAY, JULY 23, 2010
    [Help] Recipes For Great B2B Videos [#B2Bchat Recap]
    How can we help you Make Good Media? B2BChat] About Contact Us Advertising Info Privacy Policy Terms Of Service Submit Your Blog Write For Us Badges Newsletter Sign Up RSS Feed © Make Good Media | we help you, make good mediaThe topic was about creating great (if not yet viral) videos for B2B. Here are some highlights. Slick corp.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 28, 2015
    [Help] The fatal flaw for most start-ups is marketing
    Find her on twitter  @meravchen The post The fatal flaw for most start-ups is marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. There’s much evidence suggesting that lack of marketing input is one of the main reasons startups fail. And yet … Why do startups overlook marketing? This will sell itself!
  • VIDYARD  |  THURSDAY, DECEMBER 8, 2016
    [Help] Emotional Marketing: How to Supercharge Your Results
    Chris talks about the five steps that help you get to the bottom of it all: Customer voice – The customer voice is what a business “thinks” its customers believe. This helps them connect deeper and deeper to your message (and you) as they are swept into your story. Turns out, emotional marketing is a little more complicated.
  • CHRIS KOCH  |  FRIDAY, JULY 29, 2011
    [Help] How social media muteness endangers your company: The crisis at McKinsey
    On June 20, long after the bloggers had already moved on, McKinsey finally made the survey and its methodology transparent and issued a cranky and defensive statement about the survey that helped things not at all. textbook example of pragmatic thought leadership. It is bold, clear, authoritative, and based on solid research. And so it did.
  • BIZNOLOGY  |  FRIDAY, APRIL 19, 2013
    [Help] Social Media and Content Marketing
    Yelp helps you find a coffee place within walking distance of wherever you happen to be – with user reviews to help guide your choice. Amazon Amazon helps you find a new case for your mobile phone – with user reviews to help guide your choice. Photo credit: Fora do Eixo. It’s not, “Look at me.”
  • CRIMSON MARKETING  |  MONDAY, DECEMBER 16, 2013
    [Help] 3 Ways B2B Buying is Changing In 2014
    Tools like analytics will be used to help in purchasing decisions, determining how much and when to purchase for optimum efficiency. Reviews will be used to help identify the best vendors. New channels and technology are changing the way B2B buyers behave. Whether it is how, when or where they buy. Buyers Will Expect More.
  • SALES ENGINE  |  THURSDAY, MARCH 3, 2016
    [Help] Matt Spangler of Compass Disrupts an Industry With Content Marketing
    Instead, he concluded that injecting some life into the photos would help set his company apart from the competition. “We’ve [added people] into our social media content, our videos that we do for our listings, and our print publications. The results have been tremendous. Our head of creative production is from Pixar. Feature Articles
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 16, 2011
    [Help] Social Media For B2B Salespeople? Really?
    While it’s a must to be a “farmer”, I also like a little meat with my veggies and social business helps me to enjoy both. Let’s take a quick look at how social business helps me with expanding my territory and finding qualified prospects. All of these tidbits helped us to understand our prospect. I sure hope so! You can’t.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Help] 15 Blog KPIs You Should Already Be Tracking
    Identifying these posts can help you analyze the topics, types, and formats of blog posts that are your bread and butter for raw visits. Google Analytics can also help here as well. 6) Average Views per Post. Google can help you out in your Google Webmaster account. 8) Average Comments per Post. Analytics, my friends. Analytics.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 18, 2014
    [Help] 6 Traits of Highly Effective Data Analysts
    Data] and the insights we gather from it helps us make more efficient, more accurate decisions.”. Guest post by Robert Murphy, Managing Partner at Movéo. In today’s world, technology and marketing conditions are dynamic, but clients still demand predictable results, minimized waste and accountability. Creativity. Curiosity. Web Analytics
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2012
    [Help] 8 Ways to Leverage Social Media Beyond Social Networks
    Add Social Sharing Buttons to Your Content: Another great way to use your website to help leverage the power of social media and extend the reach of your content is to use social media sharing buttons. Make sure the customers you have are following you in social media so they can share content and help you generate new leads and customers.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 25, 2016
    [Help] 3 Good Questions to Align Strategy, B2B Marketing, and Sales
    The figure “Seller’s Compass” helps explain the process of aligning sales, marketing, and strategy (used with permission). . wrote something about this last year in Harvard Business Review, Is Social Media Actually Helping Your Company’s Bottom Line? Have you intentionally linked your sales, b2b marketing, and strategy? . Question 1.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 29, 2015
    [Help] 5 Signs You Don’t Know Your B2B Customer
    If the assumptions are coming from the very top of an organization, it can be seem impossible to convince otherwise; seek to apply as much data as possible to assumptions to help validate, or invalidate, ideas. 4. Do you remember the board game Guess Who? For a board game, this strategy works well. But take a close look. This month?
  • VERTICAL RESPONSE  |  FRIDAY, JULY 10, 2015
    [Help] Reignite the Fire with Inactive Customers
    It helps keep the fire going. Whether you’re completing a brand overhaul or launching a new product , you should always have a reactivation email campaign working to win back old customers and keep them engaged. Like any relationship, a healthy amount of patience and communication is necessary. Tell us about your results.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 25, 2015
    [Help] Key Takeaways & Brand Storytelling Insights From The Skyword #ContentRising Summit
    In order to do so, marketers must: Be enormously *something* (entertaining, helpful, interesting, etc.). This helps determine overall performance and what elements of the content marketing program are having the greatest impact. Think for a moment about the last time you consumed a memorable piece of content. Finding storytellers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 24, 2013
    [Help] Introducing the Essential Marketing Companion
    ” To make it even better, we have a great sponsor, Voices Heard Media , to help with the tech side of the process. His answer, without hesitation, was “ABSOLUTELY.” To make it even better, we have a great sponsor, Voices Heard Media, to help with the tech side of the process. Tom Webster. Could get interesting.
  • BIZNOLOGY  |  TUESDAY, MARCH 4, 2014
    [Help] Blog your way into a book deal
    Over the last seven-years he’s helped design Dave Eggers ‘s DC interpretation of his 826 National creative writing center for kids, 826DC’s Museum of Unnatural History. Your second step is to grow a community around the writing you’re doing on your blog. Do I have a recent example of this happening in the wild?
  • B2B LEAD BLOG   |  WEDNESDAY, APRIL 6, 2011
    [Help] No Budget and Less Time? Lead Nurturing in Five Simple Steps
    Tweet Last Thursday, I spent a solid half hour explaining the intricacies of how we helped one organization execute a lead-nurturing campaign that generated $4.9 These should be simple emails that are written as if you are speaking to them directly.  Be genuinely helpful. million in additional sales pipeline growth in eight months.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 6, 2014
    [Help] The Domino Theory of B2B Content Marketing
    These workshops, which had an unconditional money-back guarantee of satisfaction, helped CEOs understand the complexity and danger of attempting to sell their own company and the legitimate advantages of using a third party. Tweet “You don’t optimize a landing page or an email. You optimize the thought sequence of the customer.”.
  • CONTENTLY  |  THURSDAY, NOVEMBER 10, 2016
    [Help] How Content Made Peloton the Fastest-Growing Company in New York
    The channels are connected, taking riders of a content journey that helps them understand the brand’s ethos. ” Many Peloton instructors have their own hashtags to help riders find their content (e.g. At the beginning of 2016, Peloton Cycle asked its employees to share their New Year’s resolutions on YouTube.
  • ANNUITAS  |  THURSDAY, JANUARY 31, 2013
    [Help] Content: Fueling Your B2B Marketing Strategy
    They’re looking for valuable information that will help them become more efficient and better at their jobs. Testimonials and case studies reinforce trust and help to frame what the solution looks like. The B2B buyer’s journey has changed. Gone are the days of buyers contacting companies directly to learn about a product or service.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 15, 2015
    [Help] The past, present and future of link building
    He helps his team implement unique strategies focused on client goals, and offers insight and training on SEO and link building. This webinar is about how to conduct an effective link building campaign. You know quality links are essential to improve organic search, but link building has you worried. The future of link building.
  • INFER  |  SUNDAY, OCTOBER 2, 2016
    [Help] CEO Insights: AI-First, the Overhype, and the Last Mile Problem
    We helped usher a new category around Predictive Sales and Marketing. AI is hot, I mean really hot. VCs love it, pouring in over $1.5B in just the first half of this year. How do we position ourselves and compete in this environment? Part 1 – Defining AI-First. Part 2 – The Last Mile of AI. Part 3 – The Overhype Issue.
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Help] Best Social PR Guides and Tips of 2010 (So Far)
    Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Like what? Will Traditional, Social Media Blend? How Is PR Changing?
  • THE ROI GUY  |  THURSDAY, NOVEMBER 5, 2015
    [Help] From High Touch to Low Cost – A Disturbing Trend in B2B Selling?
    The Sales Presentation is still the most valuable engagement in helping to drive a decision. I had the pleasure of interviewing SiriusDecisions about their research over the summer, and the counter argument is comprehensive and compelling. On the heels of these forecasts, SiriusDecisions countered with research of their own. Will this work?
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 15, 2016
    [Help] Unlock the Power of B2B Personas By Freeing Them from PDF Purgatory
    One external source of insights we’re seeing as very helpful in maintaining personas is Twitter. How do personas help B2B companies focus on their customers? What information are you storing in your behavioral processes such as lead scoring / marketing automation that could help to inform/validate some of these insights?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 18, 2017
    [Help] Analysis: Marketing Conferences are Better Than Ice Cream
    Helps You Get Social Another reason we love ice cream, besides how delicious it is, is because it brings us together. Some days instead of writing about marketing I want to write about ice cream. Today is one of those days. I’ve been sitting at my desk daydreaming about Mint Chocolate Chip. Cup or cone. Hot fudge or sprinkles. Learn.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 20, 2015
    [Help] FAQ on Starting a Profitable Podcast from Scratch
    Let me know if these helped in the comments section below, or if you have other questions! We get questions regarding podcasting all the time. In this article, we’ve organized many of the questions we frequently received into a concise Q&A. Jonah is a podcast producer and musician based in Portland, OR. Podcasting
  • HUBSPOT  |  WEDNESDAY, APRIL 1, 2015
    [Help] 9 Google Drive Tips You'll Wish You Knew All Along
    Helpful Google Drive Tips. 1) Use these keyboard shortcuts. Then, simply check the box in the "Offline" section, like I did below: (Need more help? Need more help? Need more help? If you asked me to name the sites and applications I use every single day, Google Drive would be near the top of the list. Crop an Image.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 26, 2012
    [Help] The Most Important Words In Social Media
    recently read Tweet Smarter Not Harder by Rachel Thompson (@ RachelintheOC ) and I was reminded about how simply saying “thank you” has helped me make amazing connections on the social channels where I interact with people, sometimes and often on a daily basis. “ I can no other answer make, but, thanks, and thanks.
  • SALESFUSION  |  THURSDAY, OCTOBER 22, 2015
    [Help] Don’t Let Your Leads Go to the Graveyard: 4 Ideas for Re-engagement
    The invite alone will help bring your company back to their attention and, if they accept, you have an extended opportunity to express the value you can provide. Don’t let leads who have stopped engaging haunt you! Ah, the lead graveyard… It’s filled with people who once seemed so promising but have since stopped engaging. Marketing Insights.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 11, 2011
    [Help] Marketo Spark Targets Small Business Marketing Automation
    Marketo is stressing that Spark includes services to help clients take advantage of their systems. Marketo today announced the launch of Spark , a new brand aimed at small and mid-size business. Functionally, Spark is pretty much identical to the standard Marketo system. So the news here is price. In other words, this is a price cut.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 12, 2015
    [Help] [Checklist] Don’t Forget to Pack These Essential Tradeshow Items
    This will help ensure that the booth is staffed at the right times and that you’re able to contact your staff members should they go MIA. also print extra copies of the booth staff schedule; people may not be as organized as you and this will help them stay focused. So, you could say that “tradeshow” is my middle name! Sign-up sheets.
  • PUZZLE MARKETER  |  TUESDAY, APRIL 3, 2012
    [Help] Being Busy is Not Being Productive
    It’s not helping. One of the most misleading but commonly held beliefs is being “busy” means that you’re being productive and accomplishing a lot. The problem is that the busy work for most people isn’t focused on the things that need to be done. It’s just that, busy work. Social media is the future. Reply.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 6, 2013
    [Help] New Logos Don’t Fix Marketing Problems
    It’s help center software. Author: Glen Lipka Recently, Yahoo! showed 30 new logos in 30 days and finally chose their new mark. The whole exercise seemed mis-prioritized to me, and here is why. The first and most important rule of marketing is that your market should know who you are. Website Bounce Rate ( more info ). Yahoo!: Knock Knock.
  • MARKETRI  |  THURSDAY, NOVEMBER 15, 2012
    [Help] 5 Awesome A/E/C Blogs (and How Yours Can be Just as Good!)
    company blog helps a firm be found by search engines, establishes the firm as an thought leader in its field, provides clients/prospects a reason to regularly visit the firm’s website, and as such serves as a stepping stone toward future business transactions. Answering questions helps to boost SEO. Burgin Construction Inc.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 13, 2013
    [Help] What An Advocate-Centric Marketing Organization Looks Like
    For example, customer success can help by introducing new customers to your advocate program during the onboarding program; sales and product teams can provide activities that advocates can participate in, such as reference calls, product reviews and test groups; and business development may have insight as to how to best motivate partner advocates.
  • OPENTOPIC  |  FRIDAY, OCTOBER 9, 2015
    [Help] The Transaction Machine: Defining, Finding, and Converting Your Audience
    Melissa Wall ( @Lafsky ) Co-Founder at Brick Wall Media , a company that helps create content strategies and solutions for both B2B and B2C companies. She lists four tips to help define your audience so that you can create content catered to them: Who is your customer base? Get the video recap and see upcoming shows here.
  • THE POINT  |  MONDAY, MAY 4, 2015
    [Help] How to Write a Better Content Syndication Abstract
    However, a well-written abstract can make an enormous difference in helping your content asset stand out from the crowd and, ultimately, driving both increased lead volume and improved lead quality. Abstracts (the short descriptions that accompany content online) are often an afterthought. Remember: an abstract is, essentially, an ad.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 10, 2014
    [Help] A Mostly Good Holiday Read from Mitch Joel
    It’s part self-help for laggards and part cheerleading for everything digital, especially if it’s made by Apple. Finally, A Marketing Book That Helps. A Review of Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends On It. In that sense, it’s a sequel to Six Pixels of Separation. Back to the book.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 25, 2014
    [Help] Six Great (and brief) B2B Reads for Labour Day
    Well the clever folks at Captora  have made some brilliant content to help you explain your brilliant content. It’s helpfully included below. At some point this week, a few parents will discover the remains of the final school lunch from last June deep in the bottom of a backpack. Thus begins another academic year. Got channel?
  • B2B MARKETING UNPLUGGED  |  MONDAY, APRIL 21, 2014
    [Help] Time to Bring Down the Curtain on Green Theatre
    So stop looking at us and make other companies help too. “Sustainability is a topic that IBM’s really passionate about. Our view is that we now live in a world that’s  becoming a system of systems and that is a world of multiplicity and diversity. English translation: At IBM we can get some mileage out of sustainability. Really  complicated. So
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 12, 2012
    [Help] What Authors of Leadership Books (Should) Know
    Understanding how prospect’s (sic) ‘think’ (sic) equips you with the necessary tools to communicate better, establish trust and credibility to help prospects make a buying decision.”. We wander around in EQ-Land for a while and there’s a helpful self-evaluation EQ quiz at the back that doesn’t really reference anything. Always.
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 17, 2011
    [Help] Does LinkedIn Make Your Phone Ring?
    wish I could remember who first invited me to connect, because today, over seven years later, LinkedIn makes my phone ring and my inbox fill up with inquiries from prospective clients and recruiters looking for an outsource marketing help. I do remember thinking the words, “I’m on LinkedIn – now what?” Tweet.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 29, 2015
    [Help] 15 Hygiene Tips to Keep Your Email List Clean as a Whistle
    Here are 15 tips to help you clean, maintain and grow your email list. Tip No. 5: There are some great tools to help you maintain a healthy email list. Kickbox helps eliminates bounces before you launch your email campaign by “scrubbing” your list and replacing it with a squeaky-clean version. Too many emails?
  • VIDYARD  |  THURSDAY, FEBRUARY 4, 2016
    [Help] How to Drive more Event Registrations by Getting Crafty with Video
    Good thing we have a few tricks up our sleeve to help you boost those numbers. So far we’ve helped more people get to your page to watch the video and captured more of your audience’s attention by addressing them personally. You’ve reeled them in so nicely, it’s only polite that you help guide them to the next step. It’s coming.
  • SAZBEAN  |  THURSDAY, AUGUST 14, 2014
    [Help] 4 Ways Your Marketing Fails
    Customers Can’t Understand How You can Help. How does the fact that it does X help me? Do you specifically address those problems and how you can help in your marketing? Trier (Photo credit: sazbean). Marketing is easy, right? Unfortunately, a lot of marketing out there fails at even that… 1. That’s great.
  • KAPOST  |  TUESDAY, AUGUST 30, 2016
    [Help] Tips on Optimizing Buyer Personas to Make Content More Buyer-Centric
    Insights from current sales numbers, industry trends, market research, and social media stats all help shape a buyer profile, but remember, this data is focused on the past. It reveals patterns that can help optimize buyer personas with real world knowledge—and also aid in content ideation. Hooray for the power of content in action!
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Help] The Art of Marketing: 6 DIY Design Projects to Try
    Not gonna lie, I was pretty pumped when I got this bad boy (see below) cranking for the first time to help promote a new guide, How to Optimize Your Marketing Channels. Having a super-spiffy banner image for your company''s LinkedIn page can only help. Need help bringing your first data visualization to life? Not to worry.
  • HINGE MARKETING  |  TUESDAY, APRIL 28, 2015
    [Help] Critical Email Marketing Do’s and Don’ts for Professional Services
    This list of do’s and don’ts will help you break free from the constant “should I?” These campaigns email out relevant educational content and offers to contacts over time to help nurture them through the sales funnel. ” or “shouldn’t I?” ” questions about email marketing.
  • SYNECORE  |  SUNDAY, JULY 20, 2014
    [Help] The New Definition of SEO [Video]
    Thinking of optimizing your website for key phrases in order to help that page rank as a result? As Google continues to evolve, so has the capabilites (and limitations) of its search engine. These updates have many business owners and marketers questioning the future, and importance, of SEO. Love awesome videos as much as we do? Transcript.
  • TERMINUS  |  MONDAY, JANUARY 4, 2016
    [Help] Terminus Account-Based Marketing Report – January 2016
    Simply put, we want to help B2B marketers win at ABM and we are willing to battle test our own theories to ensure that we do just that. This helped us ensure that our teams were aligned and moving along the same wavelength. 2016 will be the year of account-based marketing (ABM). 2015 was a great year for Terminus. We built the brand.
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Help] What Is Whitespace and Why Does It Matter? 8 Websites to Inspire Your Web Design
    To illustrate how effective whitespace is at helping our brains process information in print, check out the example below from Digital Ink : See the difference? In addition to making layouts easier to understand, whitespace can also place emphasis on specific elements, helping the viewer understand what they should focus on.
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