SOCIAL MEDIA B2B | THURSDAY, JULY 1, 2010
[Help] Unclutter Your B2B Social Media Sources
There are many tools that help with posting information and monitoring what people say about your brand, but in this post we are going to focus on finding relevant content to share with your network. Providing valuable and helpful information to your network makes you a trusted source of information. RSS Reader. Twitter. LinkedIn.
HUBSPOT | TUESDAY, FEBRUARY 21, 2012
[Help] How to Write Call-to-Action Copy That Gets Visitors Clicking
In the English language, we read from left to right, and verbs and subjects help us to quickly glean the meaning of a sentence. In fact, in The Science of PR , Dan Zarrella discovered that including digits in your press release headline can help increase total views. Let's take calls-to-action as an example. Not that much.
EARNEST ABOUT B2B | FRIDAY, JUNE 19, 2015
[Help] A guide to content curation. Where can I find shareable social content?
Content curation is basically taking other people’s content that’s already out there and either summarising it helpfully (pointing out the best bits) or using it to substantiate an opinion or comment. So reading, digesting and summarising reports or research that is TL;DR (too long, didn’t read) can be really helpful.
TRADESMEN INSIGHTS | WEDNESDAY, FEBRUARY 17, 2010
[Help] Don't Overlook The Power of Facebook For Driving B-to-B Applications
50 Power Twitter Tips to Help B-to-B Marketers Twitter: Steps to Insure Success Adding Social Icons Helps Drive E-mail Marketing Campaigns Whats Your Company Value Proposition? The study considered you a loyal user if you went to a site 4 or more times a week, and Facebook led the pack with 20% of all visitors. take my survey [link].
ENGAGE | FRIDAY, JULY 18, 2014
[Help] Lessons from the Latest Customer Service Epic Fail
When the customer says that the representative can help him by canceling the service, he shouts, “But how is that helping you? How is that helping you? Explain to me how that is helping you!”. This week, Comcast’s customer service has gotten a lot of attention—and not the good kind.
EMAGINE B2B BLOG | WEDNESDAY, DECEMBER 3, 2014
[Help] 7 Factors That Could Be Skewing Direct Traffic In Google Analytics
How have you used insights about your direct traffic user behavior to help your marketing efforts? The common definition of direct traffic is when visitors reach your website by typing in your website’s URL or having a page of your site bookmarked. Direct traffic, at least in Google Analytics, is often made up of a variety of things. So what?
SAZBEAN | FRIDAY, OCTOBER 22, 2010
[Help] Building Relationships by Commenting
Well formed opinions are more likely to be respected (even if people disagree) and can be helpful for your online reputation. Commenting on blogs, posts, videos, and others types of content is a great way to build relationships, not only with the content producers, but also others who see the content. Quality over Quantity. Be Respectful.
BIZNOLOGY | TUESDAY, MAY 21, 2013
[Help] Asking is essential in social media marketing
The first, most important, point I believe in Amanda Palmer’s TED talk has to do with asking for help, asking for what you want. What really caught my attention was the last segment, “ Amanda Palmer: How Do You Get People To Pay For Music? If you listen to the NPR segment or watch the video, you’ll hopefully get me, feel me.
HUBSPOT | TUESDAY, JANUARY 1, 2013
[Help] HubSpot's 10 Hottest Marketing Blog Posts of 2012
To help you create the most amazing landing pages, we gathered the 11 best -- yet simplest -- landing page tips in this article. Using stock photography can help marketers articulate information by adding visual elements. Every now and then, it helps to get a little inspiration. 2012 was an amazing year in marketing. Or both.
TRADESMEN INSIGHTS | WEDNESDAY, MARCH 25, 2015
[Help] Do You Know How Tradesman Make Their Purchasing Decisions?
They hear or read about a new or better solution to help them do their job better and more efficient. They research it online and download information to help them. These types of challenges require some sort of marketing automation tools to help you better reach and engage prospects. Of course not. Yikes.
SALES INTELLIGENCE VIEW | FRIDAY, DECEMBER 28, 2012
[Help] The 25 Best #SaaS and #Sales Blog Posts of 2012
Tools That Help You Close Deals – [link]. It was a great year for Social CRM, Social Selling and the world of SaaS. We’ve collected a bunch of great articles over the course of the year so we wanted to share the the top 25 blog posts from 2012. Any others we should add to the list? Leave them in the comments. 1. How Social Is B2B?
HUBSPOT | THURSDAY, MAY 28, 2015
[Help] How to Choose the Right KPIs for Your Business
In this post we’ll walk you through some of the factors that will influence which KPIs you should focus on and help you hone in on the metrics that matter the most for your business. But measuring what happen in the past can only be so helpful…. As they say, what get’s measured gets improved. The short answer is that it really depends.
WRITING ON THE WEB | WEDNESDAY, OCTOBER 9, 2013
[Help] Common Mistakes Made by Beginning Bloggers …and 5 Tips to Fix Them
ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide. While it seems like nearly every business already has a blog, new blogs are popping up every day. Using recycled content. Not writing about something you know.
THE ROI GUY | THURSDAY, APRIL 18, 2013
[Help] It Just Takes Longer. Your Sales Cycle in 2013?
Quantify the pain , helping to uncover new issues, prioritize opportunities and quantify the “cost of do nothing” Why Now? To help overcome this challenge, marketing and sales can work to improve engagements, content and tools in order to facilitate a quicker buying decision. For more information, click here.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, JULY 10, 2012
[Help] The Marketing Funnel Is Dead. Let's Have Dessert.
You need something to help decide what kinds of content to create, and the most logical tool is the content matrix that marketers already use to ensure they have content for all personas at all buying stages. Last week’s post on lead scoring attracted more positive attention than I expected. No, I don’t have any evidence for this either.
FEARLESS COMPETITOR | TUESDAY, MAY 17, 2011
[Help] The 140 Conference on Long Island
We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. Jeff Ogden. I’m one of the featured speakers at this social media conference today. My featured talk is at 12:45pm. I’d love to see you there. Here is the full list of speakers.
HUBSPOT | FRIDAY, FEBRUARY 4, 2011
[Help] Learning From Kenneth Cole’s Social Media Mistake
Other than not having made his original Tweet in the first place, what else could have Kenneth Cole done in this position to help mitigate the damage or restore their image? number of Egyptian Facebook users notably replied as well – Publicly acknowledging them and referencing them could have helped his cause as well.
SALES CHALLENGER | TUESDAY, APRIL 17, 2012
[Help] 4 Onboarding Pitfalls to Avoid
The panel vets onboarding content and curriculum to ensure topics are relevant – this filtering process not only helps to prevent information overload but it also ensures program buy-in exists in the manager ranks. This is important for both the organization and the new sales professional. Well, that’s simply not realistic.
HUBSPOT | WEDNESDAY, DECEMBER 17, 2014
[Help] How to Optimize Your Marketing Channels [Free Ebook]
Need help optimizing your marketing channels? Calling all marketers who are totally, completely, 100% satisfied with how your marketing channels are performing. have some bad news for you: There''s still more work to be done. A lot more. With marketing, you''ll never be able step back from the canvas and shout, "At last! I''m finished!".
SYNECORE | THURSDAY, MARCH 6, 2014
[Help] The Future of Mobile: Visual Search
Ditto from the gang at Pinterest: " The acquisition of VisualGraph will help us build technology to better understand what people are Pinning. Two tech news stories recently caught my eye that, when taken together, suggest that the future of mobile discovery lies with the visual search engine. Here is a (brief) summary of my findings.
MARKETING ACTION | FRIDAY, JANUARY 9, 2015
[Help] 17 Smart Ways B2B Marketers Can Use Pinterest
Be helpful. 3. This is nice for your audience, but it can also help you. They can also be helpful to business journalists who want to write about your firm. Pinterest is far more than a digital scrapbooking site. It’s visual content marketing made easy – and it’s big business for a lot of different types of companies.
WRITING ON THE WEB | WEDNESDAY, JULY 11, 2012
[Help] Keyword Research: What Smart Professionals Know
If I were to optimize my web copy for what I believe to be my main keyword phrase, I’d certainly be helping Google know when to serve up my post in search results. Even better, it’s my favorite part of the whole SEO process, so if you could use some help with keyword research, don’t hesitate to contact me !
BLUE FOCUS MARKETING | MONDAY, OCTOBER 28, 2013
[Help] Announcing Winners of 2013 #Nifty50 Top Twitter Men Writers!
In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. John L.
TRADESMEN INSIGHTS | TUESDAY, SEPTEMBER 30, 2014
[Help] What we can learn from kids going back to school
Is it calling on some new key potentials or joining a professional group that would help improve your job skills? Get active in a LinkedIn group, take an online course or go to a seminar that will help you do your job better. They both agreed that they were, and when I asked why, some of the answers surprised me.
HUBSPOT | MONDAY, APRIL 1, 2013
[Help] HubSpot Launches Visionary New Product for Targeting Prospects
We released an all-in-one platform that gives marketers control over every element of the inbound marketing process, and we've built our business on building software that helps our customers create marketing people love. Since 2006, HubSpot has been focused on driving a transformation in how companies interact with customers.
HUBSPOT | THURSDAY, JUNE 13, 2013
[Help] Twitter Starts Rolling Out Tweet Performance Analytics to More Users
Why Twitter Analytics Are Helpful. Because when are free analytics not helpful? Editor''s Note: Because it was brought to our attention that this rollout may only be for select users (not all), the original title of this article has been changed to reflect that. Ready for it? Get excited. Tweet Performance Analytics! Who Has Access?
SAZBEAN | WEDNESDAY, MAY 15, 2013
[Help] Big Data is the Next Gold Mine
The use of this data may be helpful for individuals as companies are able to leverage it to make a better match between want and need. Cloud services and software as a service are flourishing. IT departments are freed from having to support hardware and software infrastructure, and users get the latest software updates. Time will tell.
SAZBEAN | MONDAY, MAY 6, 2013
[Help] SEO or Content Marketing for Online Marketing Strategy
When looking for help with content marketing and content creation, there’s a difference between what one gets from a SEO agency and a content marketing agency. Should you start with search engine optimization (SEO) or content marketing for your online marketing strategy? Do keywords drive content or vice versa? Content Marketing SEO
MODERN B2B MARKETING | WEDNESDAY, JANUARY 18, 2012
[Help] How to Use LinkedIn to Generate and Qualify B2B Leads
To help you use this information about when LinkedIn users engage to maximize your lead generation and qualification activities, examine eight common types of content listed below. Provide evidence to help qualify company and/or employees in business interactions. with less activity on the weekends. were male. were female. Links.
HUBSPOT | TUESDAY, AUGUST 13, 2013
[Help] How to Be Persistent in Sales Without Annoying Your Prospects
So you''ve done the preliminary research on a prospect and they look like they could be a company you could really help. Start with a quick reminder that you reached out before, mentioned that you had checked out their company''s ebook/recent blog post/new product, and had suggestions for helping them better achieve their goals.
ENGAGE | TUESDAY, MAY 28, 2013
[Help] 10 Mobile Trends for 2013 (That Brands Need to Embrace)
Well, it’s nothing a little preparation can’t help your business do to brave this revolution and stay ahead of the competition. A revolution is upon us. Okay, so maybe that’s a little dramatic, but mobile is evolving and its value is growing with it. Hear that, businesses? Mobile must be a strategic priority, and mobile investment must rise.
HUBSPOT | THURSDAY, OCTOBER 27, 2011
[Help] Google+ Launches New Features, Adds Support for Google Apps
The second, What’s Hot , helps users discover interesting and popular posts. Ripples enables inbound marketers to see how their content is shared and which influencers help drive the most sharing activity. Twitter and Facebook have long helped users discover popular or trending topics in addition to most recent posts.
FEARLESS COMPETITOR | SUNDAY, JULY 17, 2011
[Help] 5 Lessons a BtoB Marketer can Learn from “Breaking Bad”
Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. “ Find New Customers can certainly help your business dramatically improve the flow of sales-ready leads to salespeople. We hope you enjoy it. That needs to change.
SALES PROSPECTING PERSPECTIVES | FRIDAY, MAY 18, 2012
[Help] 4 Professional Tips From A Graduate: A Year In Reflection
If your Manager or Director isn’t aware of what you need to succeed, such as a list or some other kind of support, getting help is as simple as asking. know that everything I’ve learned within the last year will help me tremendously, not only in moving forward with AG but also in anything else I choose to do professionally
FEARLESS COMPETITOR | SUNDAY, MAY 13, 2012
[Help] In Sales, less is definitely more. Ditch the Pitch!
” I instantly thought “ How does she even know if I can help? ” Jill is undoubtedly right, as customer want to feel confident you can help them.What do you think? If you don’t ditch the pitch, then your salespeople will fail. That means less and less talking about me and my company. Take a long hard look at it.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, APRIL 15, 2014
[Help] Matching Marketing Technology to Business Strategy: A Starting Framework
Click here for more info and early bird pricing. ** You do know I make my living by helping companies define their marketing technology requirements and select tools, right? Scott was flatteringly enthusiastic and – I totally should have seen this coming – came back two weeks later with the suggestion that I present such a framework. Norton.
SALES INTELLIGENCE VIEW | TUESDAY, FEBRUARY 28, 2012
[Help] Pushy or Persistant: Is There a Difference When it Comes to Salespeople?
persistent salesperson truly believes they are adding value for the client so are HELPING the client by following up with ideas, reminders, etc. Attention and diligence CAN help keep the process going and bring it to a successful “yes.” If your follow up it not intrusive, it is persistance. ’ That directive stands.”
FEARLESS COMPETITOR | SATURDAY, JUNE 22, 2013
[Help] Highlights of this week’s best blog posts
Is it helpful or not? Weekly Summary of the Best Posts from Fearless Competitor.com – and don’t forget the offer at the top right of a great white paper. Brand Reputation Management Requires CRM. B2B Buyers Don’t Trust Vendors’ Online Content: CMO Council. It’s sad but true. Hope you enjoy it. What do you think?
FIFTH GEAR ANALYTICS | FRIDAY, AUGUST 20, 2010
[Help] Evaluate Your Marketing Campaign With Analytics BEFORE You Launch It. (Part 2 of 2)
This is the time to thank your marketing analytics, operational partners and account services coaches for helping you define, plan and execute. Your coaches also will be there to help offer best practices, and what you need to work on for your next campaign. Megan Jasinski. Not going to happen, sorry). Connect with Megan on LinkedIn.
INBLURBS | WEDNESDAY, AUGUST 14, 2013
[Help] 3 Most Common Mistakes People Make When Optimizing Their Sites
You’re hurting your site more than you are helping it rank. In the online world search engines are gods and we merely follow the rules they set for us, mortal beings. That’s why many people try to optimize their sites according the requirements of search engines. However, performing SEO means walking on a thin ice.
VOLACCI | FRIDAY, AUGUST 2, 2013
[Help] Measure Metrics Like an Email Marketing Expert
Likewise, being able to weed out the bad content (unsubscribes and bounces) will help you make your team into email marketing experts. Measuring all of your marketing metrics is crucial to building and replicating successful campaigns. These measurements extend to email marketing, too. Clicks. Visits. Unsubscribes. Bounces. Subscribers.
MODERN B2B MARKETING | FRIDAY, APRIL 3, 2015
[Help] Marketing Mathematics: Why You Need to Invest in Website Engagement
In turn, this helps you decide exactly how to allocate the resources necessary to create email campaigns, landing pages, nurturing programs, etc. The understanding of the role and importance content has in creating demand and educating buyers has also increased the marketers’ understanding of the web channel. The Web as a Strategic Channel.
MARKETING INTERACTIONS | TUESDAY, JANUARY 18, 2011
[Help] The Power of Monotony in Content Marketing
If you truly understand the core ideas that impact the way in which your offering helps your prospects achieve their goals, then you'll find many ways to talk about that over the long term without boredom—for you, or for them. I bet you're thinking, no way does the idea of monotony in B2B content marketing make sense, right?
HUBSPOT | MONDAY, MARCH 3, 2014
[Help] Why Marketing Automation Fails: 3 Common Reasons
If you''re struggling to fill the top of your funnel, stop reading this, and read this guide to corporate inbound marketing instead to help address your demand generation needs. Successful campaigns aren’t broadcasts -- they’re techniques that help your brand reach audiences at key decision-making moments. So what happens?
FATHOM | TUESDAY, SEPTEMBER 23, 2014
[Help] Content Marketing World 2014: What We Learned
His insights into content marketing really helped to simplify a marketing tactic that can often be very confusing. Smart marketers will create content that helps the individual personas within the same company communicate with and understand each other. Image Credit: Content Marketing World. Who knew, Cleveland definitely rocks!
SAZBEAN | TUESDAY, MARCH 27, 2012
[Help] 63% of B2B Companies Don’t Generate Leads From Social Media
If you’re having trouble coming up with lead generation offers, use this blog post as a guide to help you quickly generate new lead gen offers. Social media lead generation has been notoriously challenging for B2B companies. So why might this be? The biggest disconnect is between content and social media. News & Notes
BIZNOLOGY | TUESDAY, DECEMBER 9, 2014
[Help] Your competitors are doing SEO
In the last few months I have been retained by a number of clients to help some very large sites, with thousands of pages, bring their websites back inline with Google’s best practices, namely making sure that each and every page sports a unique page title, a unique description, as well as unique body content. Their competitors. It’s
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, NOVEMBER 25, 2013
[Help] Click Ad Fraud is out of control — Here’s how you can fight back
Dr. Fou recommends four steps to help safeguard your budget from fraud: Don’t assume that a lower ad cost is sufficient to account for ad fraud because you are still wasting your ad budget, and possibly a significant portion of it. Fake Impressions, Fake Clicks, Fake Leads. ” Augustine Fou. The Rise of Ad Exchanges. Augustine Fou.
HUBSPOT | TUESDAY, JUNE 23, 2015
[Help] 7 Terrible Commercials You Wish You Could Unwatch
To help, we've collected a handful of examples (both old and new) to show you what not to do when conceptualizing a commercial and a few tips on how to supplement a traditional strategy with digital tactics. It's no secret that TV commercials -- like cold calls in the middle of dinner -- are usually interruptive. Talk about a buzzkill.).
SOCIAL MEDIA B2B | THURSDAY, FEBRUARY 20, 2014
[Help] 7 Ways Your Sales Team Can Get Results with B2B Social Media
The marketing team can help determine where your customers and prospects those platforms. Twitter offers a wealth of opportunities for staying abreast of industry trends, which can in turn help your team anticipate future sales opportunities. Here are ways to encourage your sales team to embrace social media: 1. Promote sales blogging.
B2B IDEAS @ WORK | MONDAY, AUGUST 29, 2011
[Help] Social Media Minute: Social Bookmarking for B2B Marketing
There are obvious benefits for B2B marketers to of organize and share useful information with social bookmarking: Helps market your company with regular placements of quality content. Helps source research and new business or opportunities. Your colleague emails you a link to “…an interesting article.
GREAT B2B MARKETING | TUESDAY, OCTOBER 1, 2013
[Help] Social Media Marketing: What Not to Do
You get the impression they care a lot more about selling you than they do in helping you. If you feel this way, it is probably true. I’ve written a lot about the subject of what you need to do to be successful in social media and pull marketing. Don’t become a nuisance. Don’t abuse that privilege by constantly badgering your audience.
WEBMARKETCENTRAL | WEDNESDAY, NOVEMBER 18, 2009
[Help] How Trade Publications Can Capitalize on Content Marketing and Social Media
Many marketers have figured out that David Meerman Scott was right in The New Rules of Marketing and PR : buyers are interested in information that helps them solve problems, not marketing brochures. Those marketers are now writing insightful, helpful thought-leadership content. Conversation Aggregation. Research. Ratings and Rankings.
MODERN B2B MARKETING | WEDNESDAY, APRIL 6, 2011
[Help] A Revenue Cycle Analytics Overview for B2B Success
It makes sense that marketing professionals know the figures to help them measure and optimize their efforts. Traditional marketing analytics did little to help marketers create a picture of current and future success. This helps you take immediate action on what you learn. Understand. Define. Conversion rate. Speed. Measure.
REPUTATION TO REVENUE | MONDAY, APRIL 4, 2011
[Help] B2B marketing as media: Six ways to think like an editor
There is no end of advice around content marketing and marketing as media, but much of it seems simply to highlight general direction and attributes: Be helpful, solve problems, use a human voice, tell stories, re-purpose or "re-imagine" existing content, and so on. We have to focus on providing "readers" and "viewers" (i.e., Who jumped ship?
FIFTH GEAR ANALYTICS | THURSDAY, SEPTEMBER 2, 2010
[Help] Marketing Data Security: Securing Your Cell Phone or Mobile Device
By implementing these best practices, you can help to assure that valuable data does not fall into the wrong hands. Kevin Gilbert. Marketing data, including customer and sales information, is some of the most valuable information within an organization. It is paramount that this information remain secured from tampering and theft. Tweet This!
FEARLESS COMPETITOR | THURSDAY, NOVEMBER 20, 2014
[Help] WordPress.com and Search Engine Optimization
This article helps a lot, but I write about Marketing and not sailboats. SEO recommendations are intended to help your site rank higher and more accurately in search engines, like Google. All About SEO on WordPress.com, which is what Fearless Competitor is based upon, the blog of Find New Customers. WordPress,com and SEO.
HUBSPOT | FRIDAY, NOVEMBER 14, 2014
[Help] 9 Real-Life Conversion Rate Optimization Tests to Try Yourself
They wanted to get more people to click "Add to the Cart" on their product pages and wondered if removing share buttons would help increase conversion rates. They''re constantly testing to see how they can use their homepage to generate new active users -- and this test helped them do just that. The result? Spoiler: It did.
CMO ESSENTIALS | THURSDAY, JUNE 11, 2015
[Help] 4 Steps to Grow Demand with Content Aligned to the Buyer’s Journey
The answers to these questions will help you build a map to your specific buyer’s journey that accounts for each phase within that journey that you can then build your content around. 2. Effective demand generation is like creating a garden that blooms all year long (or as close as your growing season allows). Where are they located?
HUBSPOT | MONDAY, OCTOBER 7, 2013
[Help] 7 Google for Nonprofits Tools That Will Change Your Cause Marketing Forever
Though it has eligibility requirements, once accepted, you have access to free versions of all Google products, including tutorials for each to help you get started (not too shabby, we know). View online tutorials to help you get the most out of the available mapping tools. and U.K. The benefits of the apps are substantial. nonprofit
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, OCTOBER 31, 2012
[Help] Social Media Gone Wrong … and How to Avoid Making the Same Mistakes
If you somehow missed it, it went a little something like this: During the first presidential debate between President Obama and Mitt Romney, Obama credited his tenacious grandmother who helped raise him and passed away three days before he was elected president. Posted in Advertising Branding Social Media. We’re all human. Toyota Camry.
CMO ESSENTIALS | WEDNESDAY, JANUARY 14, 2015
[Help] What a Millennial Marketer Wants to See in a CMO
To help you see that we’re not entirely as terrible as we may seem, and actually happy to stand behind you, here are a few things that we respect, admire, and even aspire to emulate in an effective CMO. Are you afraid of millennials? The Point: Millennials don’t buy into “business as usual” executives who only do what’s always been done.
BIZNOLOGY | THURSDAY, NOVEMBER 6, 2014
[Help] Taming the Nexus 5 battery and data usage
So, I have recently set the screen to Auto in order to see if this contextual-aware screen brightness would help with batter life a little bit. I ordered my Google Nexus 5 smart phone the moment I could — and have been devastated ever since. Yikes! So, I finally sorted it out and now have and all-day battery. Restrict Background Data.
HUBSPOT | THURSDAY, OCTOBER 20, 2011
[Help] 5 Examples of 'Like-Gating' to Generate Facebook Fans
To help you create a custom tab for your Facebook page with a like-gating experience, HubSpot offers a Welcome tab application for customers. There are many other Facebook applications , both free and paid, that can help you create like-gates and other tabs for your business page. The problem? Our take? All Facebook. Sephora.
HUBSPOT | THURSDAY, FEBRUARY 19, 2015
[Help] 5 Customer Retention Tools for Long Term Ecommerce Success
These systems could be help desk software like Zendesk or Freshdesk or live chat software like Olark or Zopim. A study in the Harvard Business Review showed that increasing customer retention by 5% can lead to a 25% - 95% increase in profit. But what is customer retention, and how do you increase it by 5%? Points create a switching cost.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, OCTOBER 7, 2010
[Help] An open letter to France
Indeed, I believe the foundation of American’s strength — not to mention its girth — is fortified by its wonderful bacon. As an act of selfless diplomacy, I’d like to suggest that I can help you out in this area. Let us help you get over the learning curve and ship you a couple of truck loads. Tweet This!
MARKETING INTERACTIONS | THURSDAY, OCTOBER 14, 2010
[Help] When B2B Buyer's Needs Don't Create Demand
But, content that helps a prospect to make a shift from being aware of a need to being motivated to take action must go beyond being relevant. What do you do whenever someone says, "Don't do that" or "You need to."? "? In fact, I bet—depending on the source—that many of us still react that way today.
B2B IDEAS @ WORK | TUESDAY, JANUARY 10, 2012
[Help] Five Tips For Better B2B Marketing Content
By focusing on the buying characteristics of your top customers, you will see patterns that help divide them into logical groups. 2. Customize the most helpful information you can provide each segment. So never stop improving your customer relationship management; the more you know about your customers, the more you can help them. 3.
BIZNOLOGY | MONDAY, OCTOBER 24, 2011
[Help] Why Meta Data Still Matters in SEO
However, it can help internally just to stay organized. Well-written meta tags will benefit website visitors and help to keep your website and SEO organized and on track. Image via Wikipedia. The search engines have evolved a great deal in the last fifteen years. Now it’s not so easy. The answer is, yes it does.
CHRIS KOCH | FRIDAY, JULY 16, 2010
[Help] Have you created a waking dream for your customers?
Because you are helping them create a waking dream to play with. Another company is using automated algorithms to seek out and deliver targeted customer and competitive intelligence to salespeople—on a daily basis! From marketing event to marketing retreat. But there is some real creative marketing thinking going on, too. Very cool.
THE EFFECTIVE MARKETER | TUESDAY, MARCH 9, 2010
[Help] Email Design Review Gallery « The Effective Marketer
Sponsor logo nicely placed helps give authority to the email. Big lead-in helps keep users reading. Right side bar basically empty, not helping much. What I Don’t Like: A lot of copy in this email in a space that makes it look cramped doesn’t help the reader. Are you in search of inspiration? Too confusing.
HUBSPOT | THURSDAY, JUNE 12, 2014
[Help] Why You Can't Resist Clicking on This Article: The Clickbait Conundrum
To help you figure out which side of the clickbait debate you fall on, we put together this post -- hopefully, by giving you some background into the history, science, and ethics of clickbait, you can make a decision on how you''re going to create content for your company. Most people have the same experience with clickbait. content creatio
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, DECEMBER 5, 2010
[Help] Overcoming blogging’s fear factor
In fact I speak to some blogger somewhere almost every day … supporting, encouraging, listening, and helping where I can. I talk to a lot of bloggers. And I think I’ve determined the biggest hurdle that keeps people from ever beginning a blog. . It’s not a lack of ideas. It’s not time. It’s not writing ability.
AD YOUR COMMENT HERE | TUESDAY, APRIL 23, 2013
[Help] Mario Batali as a Media Maven [#IUNY13]
Does social media help? Mario Batali spends all his time on Twitter – so where has he found the time to star in a TV show, write nine cookbooks, establish a charitable foundation, open dozens of restaurants, and…cook? Fast Company: Management’s probably a big deal. You’re not cooking in the kitchen anymore. find it enjoyable.
HUBSPOT | WEDNESDAY, FEBRUARY 19, 2014
[Help] How to Optimize Your Page Titles for Mobile Search [Quick Tip]
It''ll help you make good keyword decisions when titling your page. Mobile continues to change the way that we search, explore, and shop, and as consumer behavior comes further into focus, there are clear opportunities for marketers to take advantage. Optimizing your page titles for mobile search is really simple. Not too hard, right?
BIZNOLOGY | THURSDAY, JANUARY 10, 2013
[Help] How Digital Marketers Can Shake the Big Brother Mantle
Businesses that don’t work with consumers and help them understand how to manage privacy online face enormous risk. Photo credit: The Shifted Librarian. Americans have long been wary of new technology and its potential to invade an individual’s privacy. But privacy breaches – both real and perceived – put businesses at great risk.
SAVVY B2B MARKETING | WEDNESDAY, JUNE 2, 2010
[Help] Inspired by Sesame Street: 10 Ways B2B Marketers Can Improve Their Websites
She's also a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. The other week, I was reading this great post by Mark Schaefer called Stop boring me with your blogs. One of his (several useful) suggestions is to "Do some reading outside of your field. Handy, huh?
BIZNOLOGY | TUESDAY, JULY 3, 2012
[Help] The bloggers are the victims of bad blogger outreach
Helping him do that is the best way to win him over and get your content shared. I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Totally! Bragging rights?
MODERN B2B MARKETING | FRIDAY, JULY 20, 2012
[Help] Unsubscribe Me You Bully: 4 Common Email Marketing Mistakes that Lead to Unsubscribes
hope one if not all of these will help improve your opt-out numbers. Just keep in mind that your emails should be able to help people solve problems, or be something that they can gain value from. Was this helpful? don’t really seem to grasp the concept of unsubscribing. What can make them stop harassing you?
MARKETING LEADERSHIP COUNCIL | MONDAY, FEBRUARY 6, 2012
[Help] Why B2B Marketers Should Care about the Super Bowl
Using the Black-Eyed Peas, who later turned in a sub-par halftime performance, probably didn’t help). B2B marketers typically don’t get to participate in the Super Bowl hoopla – at least, not in the same way that their B2C colleagues do. In the B2B space, those needs tend to be more practical. Let us know in the comments.
FEARLESS COMPETITOR | SATURDAY, AUGUST 29, 2009
[Help] 2 key messages for marketers everywhere
Need a resource to help you craft your brand story ? “Tell me a story Be exceptional. Those are two key messages that should be branded on the brain of every marketer on Earth. The first, “Tell me a story comes from the incomparable Don Hewitt, the creator of the longest running show in television history, 60 Minutes.
HUBSPOT | WEDNESDAY, MARCH 18, 2015
[Help] Industry Benchmarks for Social Media Engagement: How Much Should Your Posts Receive?
Thinking about ways to regulate and repeat some of your content might help you a lot. To help you do just that, we suggest heading over to your audience''s favorite social networks and searching around with relevant keywords. Getting folks to choose you is a big deal -- and social media can help with that. Real Estate. Hardware.
HUBSPOT | MONDAY, JUNE 23, 2014
[Help] How to Optimize Your Emails for Mobile: A Beginner's Guide
With the help of Chalk and Pixel, they completely revamped their emails to be responsive and have noticed a 391% increase in clickthrough rates since the redesign! You can see how much enlarging fonts can help in the two emails below. This approach accommodates smaller screens and can help increase legibility.
SAVVY B2B MARKETING | THURSDAY, NOVEMBER 10, 2011
[Help] How to Fascinate -- and Better Connect With -- Your Audience
Perhaps that’s by helping them convince others within their companies that it makes sense to further explore the options you’ve presented. Now I'm going to share new triggers that marketers can use to their advantage. Let’s walk through how marketers can use these triggers to better connect with their audiences.
HUBSPOT | TUESDAY, JULY 22, 2014
[Help] Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make
To help you avoid those confusing pitfalls, here are several ways you might actually be breaking CAN-SPAM without realizing it. To help maintain transparency about your business when you send out email, this needs to be included somewhere in your message. CAN-SPAM. Yikes. Disclaimer: I would like to stress that I am not a lawyer.
HUBSPOT | THURSDAY, FEBRUARY 27, 2014
[Help] What Is SEO? [FAQs]
It refers to techniques that help your website rank higher in organic search results, making your website more visible to people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo. If you rank well for a keyword and attract a visitor who isn''t relevant, that won''t actually help your website.
HUBSPOT | MONDAY, JUNE 25, 2012
[Help] Why Inbound Marketing Is Perfect for Your Niche Business
And optimizing that content for the keywords your prospects and customers use will help put you in front of the specific people who have an interest in your product. Publishing your expertise helps not only your prospects find you but also other journalists and bloggers who may end up writing about and linking to you. It's true!
TRADESMEN INSIGHTS | WEDNESDAY, MARCH 26, 2014
[Help] Manufacturers: HVACR Contractors Are Changing The Ways They Interact With You
Contractors are expecting manufacturers to do more to help them compete and operate efficiently. Contractors, no matter what kind, are looking for good information, not a sales pitch, but information that can help them do their jobs. If you can do that, it will help keep you in the game. Here are some highlights.
KEO MARKETING | THURSDAY, MAY 14, 2015
[Help] Report Confirms B2B Email Marketing Still Effective
KEO Marketing can help create an email marketing campaign that allows you to realize the maximum return on your investment. A recent report confirms what we have said here several times recently: email marketing can pay off for those who take the time to plan and execute it well. B2B Marketing Email Marketing KEO Marketing
SAVVY B2B MARKETING | MONDAY, NOVEMBER 16, 2009
[Help] 10 Things Fashion Can Teach Us About Marketing
Engage people with fresh perspective (freelancers, your customers, the janitor) to help assess your marketing. My inner girlie-girl wanted to come out and play. Here are ten fashion rules reinterpreted for the world of marketing. Let's test your catwalk savvy. 1. Your marketing is only as good as its weakest link. and cliffs. 8. " 10.
SAVVY B2B MARKETING | TUESDAY, JANUARY 10, 2012
[Help] Savvy Toolkit - Demand Generation Summit
It is a double edged sword because you feel pressure to be up on the latest industry trends but taking 2 or 3 days straight away from your desk can be more of a nightmare than a help! Getting the time off and travel budget approved to attend an industry conference is often difficult. How to Create an Inbound Marketing Machine. Check it out!
YOUR SALES MANAGEMENT GURU | MONDAY, MAY 7, 2012
[Help] Top 50 Sales & Marketing Influencers for 2012
president, is a sales leadership professional who for more than 14 years has helped executives revitalize their organizations by pulling sales results from the doldrums to predictable revenue. Top Sales Magazine Names Consultant to Cisco and Microsoft Partner Programs a Top 50 Sales/Marketing Influencer. **revised Posting. KNOXVILLE , Tenn.,
THINK PENNY PACKER | WEDNESDAY, OCTOBER 27, 2010
[Help] Social Media: Inspire Your Audience to Act
You think that using social media will help you meet those goals?—?like You don’t engage in social media activities for the fun of it (although it can be fun). You’re in business, and you have business goals to meet. like making money?—?but but how. You need a clearly defined social media strategy. Strategic clarity will guide you [.].
INBOUND SALES NETWORK | TUESDAY, OCTOBER 18, 2011
[Help] The Truth About Online Lead Generation
After someone has demonstrated that they are interested in your company or have a problem that you can help them solve, email is the perfect medium for staying in touch and nurturing the prospect along their buying cycle. One person will claim that email is the best medium because of the low cost per contact. Time to Lead.
FEARLESS COMPETITOR | SATURDAY, SEPTEMBER 27, 2014
[Help] Fixing the Appalling State of Marketing in Florida
The marketing experts at Find New Customers are here to help you. If your company is looking for help from a very well-connected award-winning BtoB marketing expert, just fill out the form below. Asking «COMPANY_NAME» 5 direct marketing questions. You can check it out here. Because buyers changed and hold the power today.”.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, OCTOBER 1, 2012
[Help] New insights on the future of search, privacy and the inevitability of social media
Today, that’s like bragging that you can’t read. IT people have helped create this because they try to control it. Last week I had the honor of attending a “B2B Marketing Huddle” in London organized by Kerry Bridge , Neville Hobson , and Simon Hughes. ” How can any company block the social web today?”
WRITING ON THE WEB | FRIDAY, JANUARY 14, 2011
[Help] Content Marketing with Stories: Why We Tell Lies…
make a comfortable income doing what I want to do and helping others do what they want to do. I am not famous, although occasionally, speaking from the podium it can feel a little that way. I try not to hype myself or hit my clients up for testimonials. Telling stories is a fundamental part of good content marketing. avoided getting personal.
CONNECT THE DOCS | WEDNESDAY, NOVEMBER 18, 2009
[Help] What is HARO?
It stands for Help A Reporter Out, and it's a site that was created to help journalists connect with experts or sources to interview for articles that they're writing. Blog about source requests : If you see a source request that's in your topic area and think your blog audience might be able to help the reporter, pass it on.
DIGITAL VOICES | FRIDAY, JUNE 22, 2012
[Help] After You Invest In Mobile Offerings, Invest In Your Mobile Marketing
If you need help or have some questions, grab your device and give us a call (if you still use your "phone" for that)! Whether or not your company should be making an investment in the mobile landscape ( See our blog from earlier this year ) is an important topic of conversation for your marketing department. and U.K )? 32% Web apps.
TRADESMEN INSIGHTS | WEDNESDAY, AUGUST 27, 2014
[Help] Tips on Getting the C-Suite Involved in Blogging
The key with blogging is giving people valuable info that can help them do their job. So what can we do to help get the valuable info out of the C-Suite and yet make it understandable to our target audience? The folks at the top got there, for the most part, because they know the industry and your customer base. Give them a deadline.