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  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MARCH 29, 2013
    [Help] Sales Prospecting Perspective Weekly Recap - Week of March 25, 2013
    Identifying if your applicants possess the five traits mentioned above will help in determining if they are a match for your sales team and if they are there because they want to join your organization, not just any organization. It's the final day of the month and the quarter; I'm sure there are a lot of elevated blood pressures today!
  • SAZBEAN  |  THURSDAY, JULY 7, 2011
    [Help] Book Review: The New Small by Phil Simon
    While the book is full of examples of The New Small companies using technology as a competitive advantage, my favorite example is Chaotic Moon Studios , which helps organizations with their mobile strategies and development. They  helped News Corp. develop the first ever fully digital daily publication with The Daily iPad application.
  • BRAINSHARK  |  TUESDAY, AUGUST 2, 2016
    [Help] Benefits of Sales Coaching: Lessons from Author David Brock
    As a former youth, high school and collegiate-level baseball coach, it was my goal to help my players perfect their skills so that we could improve as a team
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Help] Why Your Brain Lets You Make Grammar Mistakes (Even If You Know Better)
    Generalization is t he grouping strategy that helps our brains respond quickly to situations similar to one we're already familiar with. It's what helps us take in information, combine it with our habits and past experiences, and then extract meaning from it. Especially if it's made by a brand. ( Hey, we're guilty of it, too.).
  • HUBSPOT  |  TUESDAY, DECEMBER 8, 2015
    [Help] A Science-Backed Method for Better Writing: How to Find Your Ideal Time of Day
    Thankfully, we have decades of scientific research and general patterns that can help us narrow down the options of when we should write. To help, check out these two tips from TeamGantt’s article, “ Best Time of the Day to Work ”: Identify what time of the day you possess the greatest amount of energy. Because science says so.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 7, 2014
    [Help] 8 Ideas for a Creative Facebook Cover Photo (and 15 Examples of Great Ones)
    Visually pleasing, this bright and cheery image also helps to reinforce CarMax’s brand. Whether you want to gain likes, visits to your site, or entries in a contest you’re hosting, a cover photo CTA will help. Author: Bill Faeth If you’re savvy about marketing on social , your business probably has a Facebook account. Wrong.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MARCH 3, 2014
    [Help] Life Enrichment: Personal Performance
    Helping others increase their life quality. Life Enrichment: Personal Performance. Since I have been on the topic of Life Enrichment lately, one more topic came into perspective; personal performance. Specifically creating a more enriched life with high levels of personal performance. Ensuring training is occurring. Are you? Keynote Program
  • THE ROI GUY  |  MONDAY, FEBRUARY 20, 2012
    [Help] What is the Do Nothing Buyer Costing You?
    With these tools to help you advance just a small percentage of stalled deals from Do Nothing to Yes, you could reap you millions in additional sales revenue. For a $500M software company, making such provocative sales and marketing tool investments can help address a substantial part of the stalled deals. The numbers may surprise you.
  • B2BBLOGGERS  |  WEDNESDAY, APRIL 28, 2010
    [Help] 6 Tips for Understanding the B2B Business Decision-Making Process.
    It helps organize information and sets expectations with the reader. The business audience needs to manage perceived risk later in the buying cycle, and you can help them do that by providing case studies and statistics. How can we help you Make Good Media? The buyer isn’t spending their own money. Why buy? Buyer Personas).
  • HALEY MARKETING  |  MONDAY, AUGUST 24, 2015
    [Help] New HaleyMail Video – Content Marketing for Staffing
    In fact, we just created a video to help explain the difference between the two. When we are talking to potential clients about our content marketing program, HaleyMail, inevitably one question comes up "Why should I use HaleyMail when I can buy MailChimp or Constant Contact for much cheaper?".
  • HUBSPOT  |  FRIDAY, JULY 22, 2016
    [Help] What's the Deal With Ad Blocking? 11 Stats You Need to Know
    Here's a visual look at how they work: To help marketers get a handle on the state of ad blocking today, HubSpot Research dove deep into the issue to create this report. It's no secret that internet users are no strangers to seeking out the information they need online -- in fact, Google now processes over 40,000 search queries every second.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 7, 2016
    [Help] Q&A: The Big Email Marketing Questions Answered
    This can help you identify delivery or rendering issues between each type. Comparing open and click rates helps you measure the different types of email sends (outlined in the previous answer) to reveal which perform the best. Ultimately, what really matters is whether the emails you send are helping you reach your goals.
  • HINGE MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Help] Intermediate Techniques to Build a Better Email Marketing Campaign
    Developing a comprehensive offer strategy – deciding which audiences to target with different types of offers, and when – will help you maximize the impact of your offers. These measurements can help you gauge the effectiveness of your subject lines. Offer strategies. Which metrics should you be watching? Email open rates.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 29, 2013
    [Help] Social media disaster: What I learned when EVERYTHING went wrong
    As a social entrepreneur in the BeNeLux my focus lies on a holistic approach for helping companies mature their social media exploits, externally and/or internally.  The post Social media disaster: What I learned when EVERYTHING went wrong appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Good for me., Oh well.
  • FATHOM  |  THURSDAY, OCTOBER 22, 2015
    [Help] Fathom SEO Pulse #42: Why Quality Content is a Must, Cross-Device Optimization & More
    Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Why Quality Content Can Help Top Rankings”. Here’s the latest SEO news: “Wix Web Sites Dropping From Google’s Search Results”. link]. link]. link]. link].
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Help] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
    from scratch to help us convert visitors into leads. Creating content that helps articulate the value of our products/services. While you may be building up your inbound marketing team, paid search strategies, in moderation, can help you grow and scale your search marketing efforts. Definitely! Maybe not. Have you heard?
  • BIZNOLOGY  |  FRIDAY, JUNE 22, 2012
    [Help] Steps to a Better Link Portfolio
    link from a website that has absolutely nothing to do with your website isn’t going to help. Photo credit: ivanpw. For SEO purposes, it’s important to have inbound links pointing to your website that establish relevance and trust. However, not all links are going to be valuable. In fact, it could hurt your SEO link building efforts.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Help] 20 Handy B2B Lead Generation Resources
    quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. However, not all of your online searches will yield helpful results. Sorting out the great advice from the just plain bad can end up being a pretty daunting task. Callbox.
  • ACT-ON  |  MONDAY, NOVEMBER 28, 2016
    [Help] 5 Powerful Lessons from Steven Spielberg on Content Marketing
    The guide showcases industry leaders and B2B marketing experts, who shared their most helpful tips. Creating a strong narrative will help you boost results. The website puts the reader in the hacker’s viewpoint, which helps them truly understand vulnerabilities and challenges with security. Here are a few tips. Drop early hints.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, MAY 25, 2011
    [Help] 12 Tips to Produce Compelling B2B Video
    There are plenty of B2B companies making high production videos to share online , but this is more about getting started and producing videos alone or with minimal help. Either way, securing the camera will help tremendously. They are a good way to set the scene or help with transitions. 7. Keep it Simple. Use a Tripod.
  • CONTENTLY  |  THURSDAY, NOVEMBER 10, 2016
    [Help] How Content Made Peloton the Fastest-Growing Company in New York
    The channels are connected, taking riders of a content journey that helps them understand the brand’s ethos. ” Many Peloton instructors have their own hashtags to help riders find their content (e.g. At the beginning of 2016, Peloton Cycle asked its employees to share their New Year’s resolutions on YouTube.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 4, 2011
    [Help] 6 Steps to Socialize Your B2B Selling
    Reps can do this on their own, but companies can help automate this process and help prioritize the most important insights. What does work is immediately demonstrating a thorough understanding of the customer’s business goals and how you can help them achieve success. Create the Foundation for Social Selling. Photo: Flickr.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 13, 2013
    [Help] Why You Should Write Quality Blog Content
    As writer Ginny Soskey at Hubspot blog points out: “There are lots of concrete principles of writing that can help determine the “quality” of a piece of content. Quality blog posts are key to your business getting found on the Web. ”) it’s harder than you might think. What is quality content? Imagery. Storytelling.”
  • AVITAGE  |  TUESDAY, OCTOBER 9, 2012
    [Help] I Need 200 Videos for the Channel, Chapter Two
    Instead of first thinking about how a video is going to be used the focus should be on how it helps buyers by answering their questions.   Max Wilson, Director of Marketing at WE-CAN Technologies sent the following email to Jim Everett, VP of Marketing at WE-CAN. They include: How will we produce the videos? This is outdated thinking. 
  • SAZBEAN  |  MONDAY, FEBRUARY 20, 2012
    [Help] 10 Social Media Tips for Bloggers
    Here are 10 tips to help bloggers navigate the increasingly complex world of social media — while still making time to write content. 1. When it comes to building an audience and driving traffic, bloggers are turning to social media with record results. Display your social media icons prominently toward the top of your website.
  • HUBSPOT  |  MONDAY, MAY 9, 2016
    [Help] How to Use Facebook Live: A Complete Guide
    This guide is meant to help you learn the best tricks and tricks that can make a big, big difference in how many people see your live broadcast, how they engage with it, and how it performs. To get people to tune in, write an attention-grabbing headline and help them understand what your broadcast is about. Image Credit: Facebook.
  • BIZNOLOGY  |  MONDAY, AUGUST 20, 2012
    [Help] 26 Social Media Secrets Skittles Knows
    These are great companies BarnRaisers is grateful to be associated with and we appreciate the information they make available to help business make smarter decisions. Photo credit: Wikipedia. The Skittles website attracted 23,000 U.S. But does Skittles have something to teach the rest of us? Are 15.2% of all U.S.
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, MAY 30, 2012
    [Help] Sales Leadership: Compensation and Summer Fun
    Different types of contests will help you achieve different goals. Others can be scheduled as needed to help launch new products or services, promote new releases or upgrades or tie into your customers’ larger campaigns. Sales Compensation and Having a Fun Summer. Sales Leadership Ideas. Contest Sampler. Improving customer service.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 29, 2012
    [Help] Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?
    Here’s a quick list of survey questions to ask your target audience to help define what they want to read: What are the five top web sites you visit frequently in your work? Audience’s Interests, Needs, and Wants?" alt=" Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?" />. They won’t stay.
  • MARKETRI  |  MONDAY, FEBRUARY 3, 2014
    [Help] Does Sales Make You Feel Like a Sleaze? Develop Qualified Leads by Never Selling Again!
    You are going to focus squarely on your buyers – their challenges, needs, pain points and opportunities – and let them know you care through developing helpful content to make their lives better. You’ve earned their trust by creating authentically helpful relevant content. Here’s the panacea: Stop Selling!
  • MODERN B2B MARKETING  |  TUESDAY, MAY 27, 2014
    [Help] Forget ‘The Bachelorette’: IT + Marketing is the New Romance
    need help – I would consider selling my tiny, beloved children – don’t care, NEED files! For example, at Marketo we have a dedicated developer to help us with any website related projects. Otherwise, marketers only approached IT when the situation was dire. Could be a virus! The marketing department has a large  IT team.
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Help] Best Social PR Guides and Tips of 2010 (So Far)
    Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Like what? Will Traditional, Social Media Blend? How Is PR Changing?
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Help] 5 Customer Retention Tools for Long Term Ecommerce Success
    These systems could be help desk software like Zendesk or Freshdesk or live chat software like Olark or Zopim. A study in the Harvard Business Review showed that increasing customer retention by 5% can lead to a 25% - 95% increase in profit. But what is customer retention, and how do you increase it by 5%? Points create a switching cost.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 13, 2013
    [Help] What An Advocate-Centric Marketing Organization Looks Like
    For example, customer success can help by introducing new customers to your advocate program during the onboarding program; sales and product teams can provide activities that advocates can participate in, such as reference calls, product reviews and test groups; and business development may have insight as to how to best motivate partner advocates.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Help] 4 SEO Link-Building Changes You Need to Know
    Finding just a handful of blogs to help you break down the details into actionable steps can be incredibly helpful. 4. Search engine optimization (SEO) is constantly evolving, and unless you work in the industry, it can be hard to keep track of all of the changes. Don’t worry; we’ve got you covered. It’s not likely.
  • AD YOUR COMMENT HERE  |  FRIDAY, FEBRUARY 11, 2011
    [Help] Finding content within your company that’s actually worth sharing
    There were a few good nuggets that came out of the interview that might be helpful: “For large companies I’m seeing individual contributors becoming more prominent — beginning as Twitter authors and then, in some cases, migrating to blogs. Creating content that people want to share with one another is really difficult.
  • B2B LEAD BLOG  |  THURSDAY, AUGUST 23, 2012
    [Help] You’ve Got Mail from Eloqua, Hubspot & Neil Patel
    General content approach is friendly, helpful guidebooks (I’m clearly in the nurture funnel here). Great marketing automation is a multifaceted, complex endeavor that done well can be the critical success factor in a more leads, more MQL, more SAL and a faster sales pipeline. Email is a critical piece of the tactical mix.
  • B2B LEAD BLOG  |  THURSDAY, AUGUST 23, 2012
    [Help] You’ve Got Mail from Eloqua, Hubspot & Neil Patel
    General content approach is friendly, helpful guidebooks (I’m clearly in the nurture funnel here). Great marketing automation is a multifaceted, complex endeavor that done well can be the critical success factor in a more leads, more MQL, more SAL and a faster sales pipeline. Email is a critical piece of the tactical mix.
  • SAZBEAN  |  MONDAY, MAY 9, 2011
    [Help] Caution! What value message are you sending with Groupon?
    If you are considering a new tactic, it may also be helpful to talk to other businesses who have used it to get insights into what worked and what didn’t. Social discounting sites like GroupOn , Living Social , Facebook deals, etc. are all the rage. Consumers love a great deal and businesses get more traffic. Win win, right? Maybe.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 1, 2015
    [Help] Documentation and Communication Lead To B2B Content Marketing Success
    These statistics indicate that it helps to fully grasp a content marketing strategy before executing it, but how many B2B marketers have a documented plan? Less than half (49 percent) of B2B marketers who only meet bi-weekly or monthly about their content marketing strategies do not find these meetings helpful.
  • OPENTOPIC  |  WEDNESDAY, JULY 15, 2015
    [Help] 5 Tips for Producing Engaging Long-Form Content
    These questions are a framework that helps guide your interview and lay the foundation for your story. Ask the questions that will help readers engage with the story and picture the person or event. Long-form content is a juicy way to help drive engagement and brand loyalty. Still need help? Our team is ready to help.
  • SNAPAPP  |  TUESDAY, NOVEMBER 11, 2014
    [Help] 3 Ways to Inject Personality Into Your Content
    find it helps to keep everything in its own box – that way I’m forced to consider each section separately and ensure it can stand on its own feet. It helps you organize your thoughts and remind yourself what you’re working toward. . Are you worried your content is a little on the boring side? . It’s ok. This all sounds great, right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 8, 2013
    [Help] 20 of the World’s Most Humorous Twitter Bios
    The post 20 of the World’s Most Humorous Twitter Bios appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post 20 of the World''s Most Humorous Twitter Bios appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Some people collect stamps. Others collect automobiles. Jocelynturner.
  • THE ROI GUY  |  TUESDAY, FEBRUARY 11, 2014
    [Help] Once Upon a Time: Storytelling Stimulates the Brain into Action
    According to the neuroscience research, an effective story must contain a specific structure known as a “dramatic arc” (as espoused by 19 th Century novelist Gustav Freytag) and include the following key elements: Exposition Rising Action Climax Falling Action Denouement S o how does this help you tell a better value story?
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Help] 15 Blog KPIs You Should Already Be Tracking
    Identifying these posts can help you analyze the topics, types, and formats of blog posts that are your bread and butter for raw visits. Google Analytics can also help here as well. 6) Average Views per Post. Google can help you out in your Google Webmaster account. 8) Average Comments per Post. Analytics, my friends. Analytics.
  • SAZBEAN  |  TUESDAY, MARCH 18, 2014
    [Help] 5 Ways to Use Social Media for Real Estate Marketing
    This helps you to establish yourself as a local authority and interact with your clients. Front of the Evergreen House (Photo credit: sazbean) Real estate agents are generally brilliant offline marketers, so why not apply their talent and flair to online marketing using social media? and 20 percent listings.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 11, 2014
    [Help] New Changes Coming to Google Adwords
    This is especially helpful for advertisers currently using the click to call extensions in their ads. There are many exciting things coming from Google Adwords that will ultimately expand and broaden advertisers’ overall marketing reach, while helping you keep better track of your ad spend and conversions. All rights reserved.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Help] The Art of Marketing: 6 DIY Design Projects to Try
    Not gonna lie, I was pretty pumped when I got this bad boy (see below) cranking for the first time to help promote a new guide, How to Optimize Your Marketing Channels. Having a super-spiffy banner image for your company''s LinkedIn page can only help. Need help bringing your first data visualization to life? Not to worry.
  • THE POINT  |  FRIDAY, DECEMBER 17, 2010
    [Help] The New B2B Buyer Dialog: A Conversation with Kathleen Schaub
    Kathleen Schaub has made a career of helping companies drive revenue, most prominently in executive roles at companies such as Sybase, Cadence, and Vanstar (formerly ComputerLand.) Fewer companies, however, can claim to have adapted their sales process as readily. Vendors leveraged that knowledge gap. Fast forward to today. Data is power.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 25, 2014
    [Help] One person can change the world. Thank you, Internet
    You can’t just say you’re an expert, you have to prove it by actually teaching and leading — helping — people get what they want and do what they do. Ask them for favors and for help. Not only will you get help but you will strengthen your ties with the people in your community. Right now. For shame!
  • TONY ZAMBITO  |  FRIDAY, MARCH 9, 2012
    [Help] 4 Ways the Power of Buyer Choice Will Transform Business Marketing
    Conveying that what counts is the total brand and buyer experience and that business marketing’s role is to help create these experiences for buyers. Higher Grade Product Design Concept Models (Photo credit: Jordanhill School D&T Dept). As we covered, many B2B businesses are wrestling with the unknown and the invisible.  Related articles.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 14, 2014
    [Help] Why Marketing Operations is the Heart of your Marketing Team
    Marketing Operations Helps You Justify Your Marketing Spend. Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. In my previous role, I’d handled marketing operations and demand generation. I was sure they didn’t need so many people for operations alone. Boy, was I wrong. Convinced?
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 3, 2016
    [Help] The Do’s and Don’ts of Email Campaigns for Nonprofits | Part 1 of 4
    Please, we need your help – Be a hero to someone in need. Every dollar helps – Donate $5 now. These types of images motivate and inspire donors to act, like pictures of those you help or action shots of your volunteers. Just like any other business, nonprofits can’t ignore the effectiveness of email marketing.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, APRIL 26, 2013
    [Help] 3 Key Tips for Conversations That Sell
    and consultant who works with companies to help maintain their most valuable asset: their employees. F or 15 years, Bleeke has worked one-on-one in training and human resources projects from the hiring process to sharpening the internal skills of “non-traditional” sales people like project managers and engineers. End with a commitment.
  • INTEGRATED B2B  |  MONDAY, MAY 27, 2013
    [Help] How to create affordable testimonial videos for employer branding
    Often, these questions will simply provide a basic structure to help people understand what they should talk about. If possible, try to make sure that you reveal the challenges of working at your company, too – it helps to make your video testimonials even more credible! How have they helped? 10 videos a day? No sweat.
  • FATHOM  |  WEDNESDAY, FEBRUARY 19, 2014
    [Help] Top 3 Essentials for Successful Retail SEO Programs
    This will not only help accelerate the “Get to know you” process but once things are up and running, tracking the success of all initiatives and campaigns will help everyone involved. To help balance out your strategy and prepare for these changes, it is important to include some room for testing within your plans. What hasn’t?
  • CLOUD POTENTIAL  |  SATURDAY, JULY 16, 2011
    [Help] Your revenue and Buyer Personas, Buyer Journeys, the Buying Process, and Buyer Scenario
    Creating them helps everyone in the company understand better who buyers are and what they want. Buyer Personas have become standard website design tools. Of course, the personas must be created by interviewing real customers, or they will not be accurate - which will defeat the whole purpose. Guessing or assuming is a big mistake. read more.
  • LEADERSHIP  |  THURSDAY, SEPTEMBER 5, 2013
    [Help] 5 Steps to Build A Sustainable Social Strategy …And Accelerate B2B Lead Generation
    Social media marketing must be focused on building a community that is drawn to the thought leadership you demonstrate, it should help your organization improve customer relations, customer service and public relations overall; it can also help with scouting good talent and recruiting. Both need to speak to me. THINK LIKE A PUBLISHER.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 9, 2013
    [Help] The Secret To Being A B2B Email Marketing Wizard: List Segmentation
    email list segmentation helps drive results. And if you found this helpful, please share it with your network. Artillery B2B Marketing Blog > The Forward Observer If you pull back the curtain on the wizardry of awe-inspiring B2B email marketing, this secret will be revealed: list segmentation. But it is perishable.
  • CMO ESSENTIALS  |  TUESDAY, OCTOBER 28, 2014
    [Help] Are you Ready to Fall Back? Making the most of the last weeks of 2014
    If your marketing department is responsible for sales enablement, this is a great time to evaluate and enhance all the closing tools, competitive positioning documents and collateral that help your sales reps get the order. This November 2nd, I’m certainly excited to get an extra hour. You can follow her on Twitter via @EllenValentine.
  • SCRIBBLELIVE  |  WEDNESDAY, MARCH 30, 2016
    [Help] The Ultimate Checklist for Managing Content Marketing Freelancers
    Putting in the effort up front will save you valuable time and help you send quality content to the marketplace sooner than later! 1. It’s important to make sure that all of the project’s stakeholders are present during the kickoff to provide feedback, establish roles, discuss potential obstacles, and help set expectations.
  • BIZNOLOGY  |  MONDAY, MARCH 3, 2014
    [Help] President Obama announces agile marketing approach
    The book walks you through understanding how to keep score based on actual sales and it helps you understand how to make changes to your marketing just to see what happens. ” Since then, I have spent a lot of time helping large organizations adopt more agile approaches. Photo credit: Wikipedia. “If it works, support it.
  • HUBSPOT  |  SATURDAY, JANUARY 18, 2014
    [Help] 30-Day Blog Challenge Tip #17: Use H1 Tags
    This will help with SEO. Here''s what we''re hearing that may help you out as you #blogfor30. From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Did you blog today? blogfor30.
  • FATHOM  |  WEDNESDAY, JULY 22, 2015
    [Help] How to Use Twitter Audience Insights for Your Content Strategy
    As digital marketing continues to shift towards this crucial notion of putting the audience first, social channels are following suit to help advertisers create messaging that resonates with users. Twitter Audience Insights will help you figure out how they’re different so you can deliver the right content. Be creative! That’s easy.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MARCH 25, 2012
    [Help] How ECI Telecom Discovered the Surefire Sign that Sales and Marketing Are Aligned
    They started asking for Marketing’s help to support new initiatives. “In fact, now they don’t do any kind of marketing activity – events or seminars – without coming to us first,” Levy says. Your salespeople are your biggest fans, right? If not, then you’re probably not as aligned as you think. Looked great on paper. Levy says.
  • THE ROI GUY  |  TUESDAY, OCTOBER 9, 2012
    [Help] Microsoft Cloud Security Readiness Tool (Powered by Alinean)
    To help organizations understand their current cloud readiness, and help build a solid strategy to overcome fears, Microsoft leveraged content from the Cloud Security Alliance (CSA) and worked with Alinean to develop the Cloud Security Readiness Tool.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 18, 2012
    [Help] Is New Google like the New Coke?
    Helen Brown is the founder of The Helen Brown Grou p, a firm that helps non-profits with their donor research. A guest post by {grow} community member Helen Brown. Let me tell you a story:  Back in the 1980s there was a brand war, and it was a big deal at the time.  Which did you like better?  There was just one problem. Nobody  liked it.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 12, 2011
    [Help] Best Social PR Guides, Tips and Tools of 2010
    Which online tools are most helpful for PR pros? Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Optimize company news for SEO benefit? ‘Loser.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, OCTOBER 6, 2015
    [Help] 11 Actions Sales Management Must Take Now!
    The following tactical program features 11 key sales and marketing management actions that will help your sales management approach take advantage of the opportunity of a lifetime during the lifetime of this opportunity :  . If your #1 choices for partners aren’t interested, pursue #2 choices with the argument that you can help make them #1.
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 28, 2015
    [Help] What’s the Deal with CMO.Deloitte.com?
    We envision the site as a hub that empowers CMOs, connects them to the latest trends and valuable subject matter expertise, and raises awareness of the ways Deloitte can help them throughout their journey. believe that a good leader has to help people find their own authentic path so they can become competent leaders themselves.
  • KEO MARKETING  |  THURSDAY, JULY 16, 2015
    [Help] Why You Must Know Your Social Media Followers
    You can discover a variety of demographic information about your audience, which can help you develop personas to guide your engagement efforts. Social media engagement and monitoring should be a core part of your marketing campaign, and KEO Marketing can help you best connect with your audience.
  • WRITTENT  |  THURSDAY, APRIL 4, 2013
    [Help] Scheduling Your Business Blog: How Often to Blog and the Best Times to Publish
    The optimal blogging frequency and the best times to blog will vary from business to business, but the following tips and resources will help you discover the best publishing timetable for you. Before you start experimenting with your business blogging frequency, there are a couple things to consider to help you narrow down your options.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 21, 2015
    [Help] How To Make Your Marketing Meme-tastic!
    The Shelf Help Guru, a personal assistant-type figure, offers advice to individuals through memes on Ikea Singapore’s Facebook page. ” The response from Ikea Singapore is an image of the Shelf Help Guru, decked in all black, sitting on an Ikea bed with his foot propped on an open drawer affixed to the underside of the bedframe.
  • BIZIBLE  |  MONDAY, MARCH 21, 2016
    [Help] B2B Marketing and Sales Won't Exist (As We Know Them) in 5 Years
    Sales has learned to connect with marketing’s initiatives and provide helpful feedback on lead qualifications and lower-funnel conversion rates. Marketing and sales alignment will eventually become a thing of the past. This isn’t because it’s not important, but rather, it’s because our teams will have outgrown it, like last year’s snow pants.
  • BIZNOLOGY  |  THURSDAY, JANUARY 22, 2015
    [Help] 3 simple tips to build good local links
    It’s often low on our priority list, but the fact is offering a sincere testimonial can help you grow a relationship and even build a link. For even more testimonial opportunities, check out this helpful post from Adam Melson. Some tips for building worthwhile local links: Leverage local associations. Offer honest testimonials.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Help] Untangled Web: Why White Hat SEO Is the Way for You
    Image via Wikipedia. Marketing has always had an element of deception, even to the point that commentators believe that search marketers are nothing more than spammers. So-called “ black hat SEO ” has persisted for a simple reason–it has worked.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, MAY 11, 2010
    [Help] 100 Tips for Trade Show Lead Generation
    came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that's worth checking out. Lead generation remains the top reason most companies exhibit at events and tradeshows. And B2B marketers are constantly looking for ideas they can use to drive more ROI from their events budget. Don't stop the dialog.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 10, 2013
    [Help] Study Shows SMB Marketers Want to Communicate Value with Metrics
    But they rely on proven technologies to help them figure out what’s working and not, in terms of marketing activities and ROI. Technology enables them to be more successful, and they rely on many third parties to help increase sales and improve customer experiences. More SMBs are Becoming Modern Marketers. Action Items: .
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 6, 2013
    [Help] New Logos Don’t Fix Marketing Problems
    It’s help center software. Author: Glen Lipka Recently, Yahoo! showed 30 new logos in 30 days and finally chose their new mark. The whole exercise seemed mis-prioritized to me, and here is why. The first and most important rule of marketing is that your market should know who you are. Website Bounce Rate ( more info ). Yahoo!: Knock Knock.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 20, 2015
    [Help] Lessons from Adele: How to Take Your Customers Along with You to the Other Side
    This is going to take some fresh eyes, so bring in someone new to help with this. As reported by Bloomberg Business, Airbnb co-founder Joe Gebbia explained that they had grown so quickly since their founding that formal branding had initially been sidelined, so they collaborated with design firm DesignStudio to help them build a better brand.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 24, 2014
    [Help] How to use Power Editor to Ignite your Facebook Marketing
    Facebook’s Power Editor helps any business target individuals on an extremely granular level. The post How to use Power Editor to Ignite your Facebook Marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Facebook’s Power Editor helps any business target individuals on an extremely granular level.
  • JUNTA 42  |  SATURDAY, DECEMBER 26, 2015
    [Help] This Week in Content Marketing: Sure, Social Media Platforms Will Never Change
    Robert and I are stunned that Basecamp would abandon its owned blog in favor of this shared platform, which is likely to change and won’t help them build an audience. The misfit reindeer with the glowing red nose that helps Santa save Christmas is now recognized and adored worldwide. This week’s show. Signal v. Sponsor (36:25).
  • HUBSPOT  |  WEDNESDAY, JUNE 19, 2013
    [Help] 5 Simple Ways to Boost the Impact of Your Marketing Automation Workflows
    Seeing how many active contacts you have enrolled in your workflows will help you identify which workflows are suffering from a top-of-the-funnel marketing problem -- in other words, you aren''t enrolling a ton of contacts in the workflow in the first place. Or, it may help you identify a specific TOFU problem you didn''t know existed.
  • CAPTORA  |  WEDNESDAY, APRIL 13, 2016
    [Help] Winning Executive Buy-In for Martech Investments
    Identifying specific vendors will also help you calculate pricing and cost of ownership. This cycle of advocacy and accountability will help you get leadership on your side and create faster consensus for future buying decisions. Marketers occupy more and more real estate in the customer lifecycle every year. Let’s take a closer look.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 27, 2016
    [Help] SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore
    Are those answers authoritative, specific, detailed, and helpful?  If you can be among the first to answer their questions—and answer them well—you can capitalize on a huge opportunity and put a (potentially long-term) stake in the ground for SEO. 2. Done right, your content helps your buyers build trust and confidence in your business.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 18, 2015
    [Help] Raise Your Customer’s Voice: A Fresh Look at Case Studies & Testimonials
    Get everyone in your company to help you. For example, next to a detailed list of your software’s features, include a testimonial that praises the free resources you offer to help customers quickly get up to speed. Case studies and testimonials are powerful tools to help engage your prospects when used correctly.
  • BIZIBLE  |  WEDNESDAY, DECEMBER 2, 2015
    [Help] Why Single-Touch Attribution in B2B Marketing Is Unethical
    whole team can confidently discuss their marketing effectiveness as long as all pertinent, helpful data across all funnel stages is being surfaced. Picture a race team running a relay, where each member runs a segment before passing the baton to the next runner. This is a picture of single-touch attribution in B2B marketing.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 12, 2015
    [Help] [Checklist] Don’t Forget to Pack These Essential Tradeshow Items
    This will help ensure that the booth is staffed at the right times and that you’re able to contact your staff members should they go MIA. also print extra copies of the booth staff schedule; people may not be as organized as you and this will help them stay focused. So, you could say that “tradeshow” is my middle name! Sign-up sheets.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 29, 2015
    [Help] 5 Signs You Don’t Know Your B2B Customer
    If the assumptions are coming from the very top of an organization, it can be seem impossible to convince otherwise; seek to apply as much data as possible to assumptions to help validate, or invalidate, ideas. 4. Do you remember the board game Guess Who? For a board game, this strategy works well. But take a close look. This month?
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 15, 2015
    [Help] Launch a Legal Customer Rewards Program on Social Media
    Kyle-Beth helps clients leverage traditional media, social media platforms, and mobile technology while minimizing legal risk and preserving intellectual properties. As brands promote these programs on social media, they may introduce new legal wrinkles into the programs. Hilfer graduated with honors from Yale College and Harvard Law School.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 16, 2014
    [Help] E-Newsletters: What’s the Ideal Format?
    Once a month, I share insights on leadership books, suggest books you might want to read, provide coaching insights for your work, and help us see patterns and similarities between books. Newsletters: What’s the best format to send yours so it gets delivered, opened, and read? . What about PDF files? Of course. The key? Simplicity.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 14, 2012
    [Help] Business Blogs and the Parisbas Tennis Open
    Click here  for information over on my site, Content for Coaches. I can help make your newsletters, blog, and Web pages rank high with both search engines AND your clients. Is your blog like my tennis, a hit or a miss? Are you writing posts that are clear winners for your readers? Persistence and control is the name of the game.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 5, 2012
    [Help] B2B CMOs – Get Out of Your Silo and Lead
    hope you find them helpful. B2B CMOs must break out of the marketing silo (ivory tower?) and lead , among other things. The way people buy has changed forever. That means new roles and challenges for CMOs. Individuals are online posting their reviews and their opinions about brands, companies and people. Content is more important than ever.
  • STORIES THAT SELL  |  WEDNESDAY, DECEMBER 7, 2011
    [Help] Can You Doctor Customers’ Quotes?
    First off, most customers appreciate a little help. In journalism, a person's direct quote is sacred. What's said is said, and any journalist with integrity doesn't change a word. While customer case studies have many similarities to journalism, they're not. It's marketing. There's what the customer said. So, How Much Can We Change?
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 3, 2011
    [Help] Why Product Launch Plans Need to Include Social Networking
    It’ll make your launch that much more effective and help you reduce time-to-revenue for your business. Tweet. recently provided some marketing consulting and services for a technology start-up about to launch a new product. They contacted me with little time to spare before their intended product launch at an industry event.
  • B2B MARKETING TRACTION  |  FRIDAY, AUGUST 19, 2011
    [Help] Social Media Messages – How Many are Enough?
    New Incite offers several outsource services to help – see our Outsource Social Media Services page for more information. Tweet. As a B2B Marketing Consultant, I am often asked how many messages a business should post on their social media accounts. If you fail to plan, you plan to fail. How many blog posts will you write each week?
  • HINGE MARKETING  |  MONDAY, APRIL 18, 2016
    [Help] How to Drive Organic Growth: 5 Proven Strategies for Professional Services Firms
    Insights from research help you better position your firm , reduce the risk of marketing missteps, and develop a competitive advantage. This will go a long way in helping you focus your marketing dollars on the most effective channels. How Hinge Can Help. If you’re in business and want to be successful (and who doesn’t?)
  • WEBBIQUITY  |  THURSDAY, MARCH 8, 2012
    [Help] Seven Elements of Compelling PR and Social Media Storytelling
    But my love of writing and storytelling eventually drew me into marketing and PR, where I could bring true customer stories to life and help people understand the transformative potential of technology. How does your product or service help the hero (your customer) to emerge victorious, in a believable manner? And struck by lightning.
  • HUBSPOT  |  FRIDAY, JULY 19, 2013
    [Help] Which Format Is Right for Your Next Blog Post?
    We''re here to help you through it. So in this post, I''m going to break down some of the most popular blog post types and formats to help you determine which one is right for the blog idea you''ve got milling around in that head of yours. Choices are hard. Perhaps how-to posts are your forte. Or maybe you just can''t resist the list.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 28, 2015
    [Help] The fatal flaw for most start-ups is marketing
    Find her on twitter  @meravchen The post The fatal flaw for most start-ups is marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. There’s much evidence suggesting that lack of marketing input is one of the main reasons startups fail. And yet … Why do startups overlook marketing? This will sell itself!
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