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  • HINGE MARKETING  |  THURSDAY, JUNE 18, 2015
    [Help] Key Components of a Technology Firm Lead Generation Website
    The presentation of your website needs to be intuitive to promote a good user experience and help your target audiences find the information they’re looking for. Each page also needs to be created with search engine optimization (SEO) best practices in mind so you can help move website visitors down the sales funnel. Content.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Help] The 6 Month Website Redesign Framework
    Personas also affect your premium content offers, so having ideal buyers in mind well before you start making the website will help you plan to bring in more leads. Bonus: This document helps you plan for SEO while you’re at it — which is crucial at this stage. helpful trick: Don’t necessarily organize content by type or general topic.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 22, 2013
    [Help] How Marketing Made Simple TV boosted the career of Jeff Ogden of Find New Customers
    Can you please help me ?” Buffer Marketing Made Simple TV – the online TV I created and host – has been a truly awesome experience that has benefited me tremendously. First and foremost, Marketing Made Simple TV  introduced me to a world-class set of luminaries. After all, who has a list of people like this? Mac McConnell. 
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 12, 2015
    [Help] Top 10 Reasons NOT to talk to Find New Customers
    Find New Customers helps companies not experiencing these 10 reasons to rapidly grow revenue by transforming how they attract, engage and win new customers. The B2B lead generation consultancy, Find New Customers is not for everyone. We tried to think up some reasons why it’s not for you. And we wanted to have some fun with it too.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 11, 2015
    [Help] It’s Time to Charge Up Your Laser Guns for Digital ABM!
    Real-Time Personalization can help identify specific individuals who belong to key accounts, and then effectively engage them by displaying the most relevant content, messages, and visuals to convert them, as well as alert relevant sales teams. So, what’s changed? For one, the playing field is now largely digital. The Evolution of ABM.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, DECEMBER 19, 2013
    [Help] Technology's Impact on the Evolution of Sales: Featuring Matt Fitts
    However, I knew that a sales rep on my client’s team was fairly tech savvy and had done some troubleshooting before, so I reached out to him asking for help. This blog post is part three of a series of video blogs about the impact of technology on sales. Within 5 minutes he had shown me how to set up everything perfectly!
  • THE EFFECTIVE MARKETER  |  MONDAY, MAY 25, 2009
    [Help] Webinar Presentations That Suck « The Effective Marketer
    All that public speaking help that is out there can’t help you if your slides suck. That means you really don’t know much about public speaking because your slides are supposed to help you deliver the message! Use a moderator when possible : unless you are a great speaker, the presence of a moderator can really help.
  • MARKETING ACTION  |  TUESDAY, JANUARY 21, 2014
    [Help] Online Personal Privacy Update
    Yes, these credit monitoring tools help you – after the fact – but you also need to help yourself, before the damage occurs. Would you walk naked down the road? Trust, consent, and transparency are the building blocks of the digital economy. Blah, blah, blah…we have heard this all before. StaySafeOnline.org. link]. Do it NOW. license.
  • MARKETRI  |  TUESDAY, APRIL 16, 2013
    [Help] Turn Your Company's Anniversary into a Marketing Powerhouse!
    Promoting such a milestone can help your firm boost employee morale and raise awareness about the company’s overall brand and services, as well as strengthen relationships with existing clients and prospects. The committee can help to make suggestions and decisions on behalf of the firm’s entire employee roster.
  • WRITTENT  |  THURSDAY, MAY 16, 2013
    [Help] Does SEO Copywriting Limit Creativity?
    Checking out your competitors’ content helps you spot trends, gives you ideas, and gets your creative juices flowing. Breaks not only recharge your creative batteries, they also make you more productive and help you generate new ideas. SEO copywriting might seem boring and uncreative at first, and it can at times be very repetitive.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, DECEMBER 31, 2011
    [Help] Did this blog make a difference?
    — It started out as a simple question but 2,000 tweets and more than 200 comments later it stands out as a blog post that helped put social media success in a rational context. As always, I would cherish your thoughts and observations on this community and how I can help push it forward in 2012. Did it move ahead? Innovations.
  • WEBBIQUITY  |  TUESDAY, MARCH 8, 2011
    [Help] Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010
    Details on five associations that can help online marketers keep current as well as possibly connect with future clients, including the Interactive Advertising Bureau (IAB), Business Marketing Association (BMA), and local interactive marketing association chapters. 35 Most Useful Tools and Resources which helping Freelancers by Dzinepress.
  • HUBSPOT  |  TUESDAY, JULY 12, 2011
    [Help] How to Deal With Negative Nancy's Comments in Social Media
    Ask them how you can help; then help. If the comment you're dealing is just blatantly offensive and lacks context, tell the commenter you're sorry they feel the way they do and ask them how you can help make the situation better. So much for mom's lesson , "If you can't say something nice, don't say anything at all," huh?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 3, 2014
    [Help] Shut up or speak your mind? The struggle in today’s hyper-sensitive world
    The struggle in today’s hyper-sensitive world appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The struggle in today''s hyper-sensitive world appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Someone who reads this very blog post will probably be offended. storm. The result?
  • MARKETING ACTION  |  MONDAY, OCTOBER 6, 2014
    [Help] 5 Email Key Performance Indicators You Should be Tracking
    New customers: How many new customers did you your email marketing help generate? Again, measuring conversion will help you tie the dollars to the customer behaviors. Determining the key performance indicators (KPIs) that matter most to your business is an art as well as a science. What’s really important to your organization?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 27, 2011
    [Help] The anti-prediction of 2012 social media predictions
    Facebook started dipping its toe into  micro payments  in 2010 by giving out free credits to help condition customers use the new credit system. This is the time of year for predictions and it’s all starting to sound like yada-yada to me. Probably you too? Google+ will not be the Facebook killer. Doesn’t matter. Yes, I was right.
  • HUBSPOT  |  MONDAY, JULY 14, 2014
    [Help] New Twitter Dashboard Lets You Measure Performance of Organic Tweets
    Knowing more about the performance of individual organic tweets can offer you a wealth of knowledge about what is and isn''t working in your Twitter strategy -- and help you optimize both your organic and promoted tweets. Have you ever craved better insight into the performance of your individual tweets? Well, hold on to your hats, folks.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, MAY 1, 2014
    [Help] My Boldest Sales Prediction - Ever
    How can you help me?”. I was stumped. I had nothing to offer since I wasn’t a time management guru. After writing SNAP Selling , I was continually accosted by salespeople who said, “Your advice on selling to crazy-busy buyers works great. But, I’m frazzled too. Then one day it hit me. I was looking at things all wrong. The economy was up.
  • HUBSPOT  |  THURSDAY, JUNE 4, 2015
    [Help] 7 Reasons You're Not Getting ROI From Your Content
    An editorial calendar will help you in two ways: it will help you think of topics to create content around, and it will keep you accountable to a publishing schedule. Content as a marketing strategy is reliable and cost-effective, but only if it generates high-quality leads. The Fix: Measure the Basics. The Fix: Repackage Your Content.
  • RADIUS  |  FRIDAY, JANUARY 15, 2016
    [Help] Webinar Recap: Managing Effective Territory and Vertical Campaigns
    Furthermore, having an overlying view of your total addressable market can help you identify and share best practices across your sales organization. This can help you formulate similar plans, activities or tactics to support success across your entire sales organization. Max Nicassio is a Customer Success Manager at Radius.
  • SALES ENGINE  |  THURSDAY, MAY 12, 2016
    [Help] Why Perfect Branding Isn’t Enough to Connect with Buyers
    It’s only the tools and techniques that have changed to help replicate these conversations digitally. And so a content strategy helps to do just that digitally by building that trust online as shoppers can more accurately diagnose problems leading to follow-up conversations with sales people. It bred credibility. Content Strategy
  • HUBSPOT  |  WEDNESDAY, MAY 21, 2014
    [Help] Want to Be a CMO? Learn These 3 Skills First
    So, let’s take a deeper look at some of these skills that will help propel your career forward. 1) Personnel Development. While these tactics are all essential to the health of our organization, they are not the skills that are going to help you elevate your career. To read more content like this, subscribe to Insiders.
  • HUBSPOT  |  MONDAY, OCTOBER 7, 2013
    [Help] 6 Horrific Practices of Direct Mail (and What Great Email Marketers Do Instead)
    This continued emphasis is thanks in large part to marketers turning email into a “pull” channel that sends helpful, personalized content, versus a “push” channel that feels uncomfortable, forced, and spammy. This helps you customize your sender name, subject line, email contents, various links and calls-to-action inside, and more.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 28, 2013
    [Help] Google Images: How to Add Great Images to Business Blogs
    It helps to have a celebrity name in the post title. (“ Oscar Wilde: Advice for Better Blogging “). Business blogs are better when they lead with a spectacular eye-catching image. But are you bored like I am with the standard business photos offered on free photo sites ? Not so hot… boring and confusing.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Help] How to Identify Buyer Personas for Professional Services Marketing
    One strategy you can use to help focus your thinking is to create buyer personas. Fleshing out your buyer persona(s) with the right demographic, educational and industry-related information will help you to clearly see who your blog posts and other content will be speaking to. How do you begin? Who are your buyers?
  • HUBSPOT  |  MONDAY, AUGUST 10, 2015
    [Help] 10 SaaS Value Propositions You Wish You Had
    TELL GREAT STORIES / Contently helps leading brands build loyal audiences through premium, original content.”. This is their overall goal and they want to help you achieve it as well. 6) BigCommerce. You know what I love most about 80’s and 90’s sitcoms? The catchphrases. From Steve Urkel’s “Did I do that?” who you service. Branding
  • WEBBIQUITY  |  TUESDAY, JANUARY 27, 2015
    [Help] 14 (of the) Best Email Marketing Tips and Guides of 2014
    What blog posts have you written in the last month that they might find helpful? Though email is one of the oldest tools in the  digital marketing toolbox, it remains one of the most popular and productive. As reported here previously : • There are nine times as many marketing emails sent each year as direct mail pieces delivered by the U.S.
  • BIZIBLE  |  WEDNESDAY, DECEMBER 2, 2015
    [Help] Why Single-Touch Attribution in B2B Marketing Is Unethical
    whole team can confidently discuss their marketing effectiveness as long as all pertinent, helpful data across all funnel stages is being surfaced. Picture a race team running a relay, where each member runs a segment before passing the baton to the next runner. This is a picture of single-touch attribution in B2B marketing.
  • THE POINT  |  MONDAY, JULY 1, 2013
    [Help] How to Target a Non-Technical Audience Using Content Syndication
    Make sure the title of your content is very sales- or marketing-specific, so that the title alone will help filter out those outside of your target audience. On LinkedIn, John asks: “Does anyone have preferred content syndication channels that target sales and marketing folks? However, it can be done. ”) and filter on that.
  • ANNUITAS  |  THURSDAY, JUNE 19, 2014
    [Help] Spam Traps and More – Email Deliverability Hot Buttons
    Take a look at some of the outstanding questions from the webinar about spam traps and the answers to help you take control of your deliverability challenges. Q: What are Spam Traps? A: Spam traps are real email addresses that are used to identify and track (test validity) of the emailers. Email deliverability for marketers is a hot topic.
  • HUBSPOT  |  THURSDAY, DECEMBER 4, 2014
    [Help] How to Write Ridiculously Persuasive Landing Page Content
    It’s a responsibility for me not only to find the people who need it most, but also to successfully articulate how we can help. Are you marketing a product or service so helpful that you believe in it with every fiber of your being? I used to think persuasion was a dirty word. It’s crazy what that can do for changing one’s philosophy.
  • BIZNOLOGY  |  TUESDAY, JANUARY 12, 2016
    [Help] The fitness gear and tech that will make me strong and skinny in 2016
    One of the most amazing communities I am part of is the Fitbit Challenge community I highlighted here a year ago in  Getting Lithe With a Little help from My FitBit Friends. And I have been terrible at such things, always finding a caveat , exception , situation , or opportunity to break the fast. fake it ’til I make it. My lumbago!
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 6, 2014
    [Help] Shared Vs. Dedicated IPs: Pros and Cons, Part 2
    Moving to a dedicated IP may reveal just how much help the shared pool was. Many high security industries look for dedicated IPs; so if you’re selling to a high security industry of any kind, dedicated IPs can help you get through specific filters. Let’s explore that idea. Pros of Dedicated IPs. Cons of Dedicated IPs. link].
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 2, 2011
    [Help] 10 Traits of Amazingly Awesome Infographics
    Choose a topic for your infographic that is relevant to your business/industry and important to your target audience to help you attract the most qualified visitors to your site. Are you trying to highlight a particular industry issue for which your products/services help to solve? Honestly, who doesn't love infographics?
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 10, 2014
    [Help] If you’re looking for job, read Get Back to Work Faster
    ” so help me build an inferno! Get Back to Work Faster. The Ultimate Job Seekers Guide for Professionals by Jill Konrath with Jeff Ogden of Find New Customers. Please vote for Jeff Ogden of Find New Customers for the SLMA marketing award. Get Back to Work Faster  was written some time ago and Jill’s no longer selling it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 6, 2015
    [Help] The new “liquid” model for content marketing strategy
    The post The new “liquid” model for content marketing strategy appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. I had a great conversation with my friend Jay Baer recently and he commented that he didn’t know what the “spine” of his content marketing strategy should be any more. Agree?
  • CMO ESSENTIALS  |  MONDAY, JUNE 1, 2015
    [Help] 3 Top CMOs Talk Organizational Culture and Brand at CMO Summit
    The correct use of data helps to build a culture of innovation. I recently attended the annual Spencer Stuart CMO Summit. At this, there was a notable absence of the toxic cocktail of obsession-with-the latest-trend and tenure anxiety that often characterize marketing conversations. According to IBM’s Iwata, “Culture is behavior at its core.
  • B2B LEAD BLOG  |  THURSDAY, AUGUST 23, 2012
    [Help] You’ve Got Mail from Eloqua, Hubspot & Neil Patel
    General content approach is friendly, helpful guidebooks (I’m clearly in the nurture funnel here). Great marketing automation is a multifaceted, complex endeavor that done well can be the critical success factor in a more leads, more MQL, more SAL and a faster sales pipeline. Email is a critical piece of the tactical mix.
  • B2B LEAD BLOG  |  THURSDAY, AUGUST 23, 2012
    [Help] You’ve Got Mail from Eloqua, Hubspot & Neil Patel
    General content approach is friendly, helpful guidebooks (I’m clearly in the nurture funnel here). Great marketing automation is a multifaceted, complex endeavor that done well can be the critical success factor in a more leads, more MQL, more SAL and a faster sales pipeline. Email is a critical piece of the tactical mix.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 24, 2011
    [Help] Five Ways Marketing Automation is Transforming B2B Marketing
    Measuring and analyzing your programs helps with the decisions on where to reinvest for maximum revenue impact. That’s the first step to helping your CEO think of marketing as an asset that drives revenue, not a cost centre. Because of this there must also be change in how we market and sell to them. but “could it work better?”.
  • HUBSPOT  |  TUESDAY, JUNE 3, 2014
    [Help] 13 Lessons From Upworthy & BuzzFeed: Viral Content's Secret Sauce
    Facebook’s world view is that it should help you express yourself and connect with your friends and family. This type of post helps attract people who believe they have a certain characteristic, experience, or opinion -- in this case, anyone who self-identifies as sarcastic. million to 19.3 million. OMG: Content that is shocking.
  • MARKETING ACTION  |  MONDAY, APRIL 1, 2013
    [Help] 7 Ways to Use Facebook to Display Brand Personality
    Not only will boring, text-based content fail to help you differentiate from competitors, it’s likely going to damage your engagement. We couldn’t help but love Charmin’s contribution to pre-Oscars buzz, which achieved the perfect balance of humor and brand personality without being offensive: 4. Let your fans finish your posts.
  • PUZZLE MARKETER  |  TUESDAY, MARCH 26, 2013
    [Help] 5 Ways to Improve your SEO Today
    great tool to help with this is Google Trends. Originally posted here at USSCOSpeaks.com. Now that you have a website, the next natural question is “How do I get people to come visit it?”. Your options are quite large, although your budget probably isn’t.  Yes, I’m talking about SEO , or search engine optimization. Search Engine Optimizatio
  • HUBSPOT  |  TUESDAY, MAY 1, 2012
    [Help] The 9 Must-Have Components of Compelling Email Copy
    With email subject lines, using actionable language doesn't necessarily mean using verbs -- though it certainly helps. It recalls for the reader why they're being emailed -- they downloaded a piece of content -- and this email is to follow up on whether that content provided helpful strategies to implement. Use Actionable Language.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 22, 2014
    [Help] How much content is enough for effective content marketing?
    More frequent shorter pieces will help you stay top of mind, and longer form content can help burnish your expertise on a topic. (Photo credit: Wikipedia). How often should I blog? Do I really need to post to Twitter every hour? Does it matter whether my content is original or aggregated or repurposed? Size Does Matter. Sources Say.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 13, 2015
    [Help] The Marriage of Marketing and IT at CeBIT Global Conferences #cgc15
    Increasing social media spend as well as the emergence of what I like to call Social Big Data will only augment […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Big data.
  • HUBSPOT  |  MONDAY, AUGUST 22, 2011
    [Help] 5 Time-Saving Tools to Add to Your Twitter Tool Belt
    Here are 5 great Twitter tools to help you maximize your time on Twitter. 1. What I like best here is that the tool comes with a great slideshow you can check out whilst your data is crunched, helping you to learn more about optimal tweeting times. 2. He writes Twitter Tips every week on his blog. Bonus! Tool: StrawberryJ.am. comes in.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 9, 2015
    [Help] Why We Unsubscribed 250K People From HubSpot's Marketing Blog & Started Sending Less Email
    It also continues to unsubscribe people as they become unengaged, strengthening the quality of our email list and helping to prevent the ill-effects of graymail. Could someone invent a completely new platform or tool that helps to solve this problem? This subscriber purge brought our total subscriber count from 550,000 down to 300,000.
  • FATHOM  |  TUESDAY, NOVEMBER 26, 2013
    [Help] Don’t Let Your Prospects Be Like the Relatives You Only Think About When You See Them
    And, let’s be honest, you may have not thought of this relative since the last time you helped do the dishes together.  It is also likely she has not thought of you, either.  Importantly, it can help a prospect turn into a client when the time is right. You may be traveling to see family this Thanksgiving holiday. You – “So!
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 21, 2013
    [Help] Igniting Word of Mouth: How WOM Reduced Teen Smoking in South Carolina
    They gave the reins to the teens and helped them develop a youth-led movement. To help, the agency conducted weekend retreats, statewide tours, Festi-Viral events led by the teens in different cities across the state. This wildly popular post ran on the Marketo blog – with over 731 shares on social media. By:  Dayna Rothman.
  • WEBBIQUITY  |  TUESDAY, JANUARY 15, 2013
    [Help] 24 More of the Best Facebook Guides, Stats and Rants of 2012
    They will likely be early adopters and advocates that can help build word of mouth BUZZ about your new products.” As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. aging demographic may be cause for concern. by MediaPost.
  • HUBSPOT  |  TUESDAY, APRIL 29, 2014
    [Help] How Marketers Ruin Infographics (and How to Save Yours)
    And there are lots of free resources out there to help you create infographics -- all you need to do is plug in some data and voila, an infographic. Need help? For the past few years, creating infographics has been all the rage. Launching a new product? Create an infographic about it. Want to get press coverage? Create an infographic.
  • BIZNOLOGY  |  THURSDAY, MAY 22, 2014
    [Help] 7 Ways to check Your fresh content for plagiarism
    This is meant to help bloggers, marketers, and businesses that outsource their writing. Free checkers can certainly help you spot plagiaristic activities. How do you check written content for plagiarism? At some point, every serious webmaster asks this question, and you should too. It can also land you in hot water with the law.
  • PAUL GILLIN  |  THURSDAY, MARCH 24, 2011
    [Help] B2B Blogging Gets Publishing Discipline
    Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. 27 of the PDF). Holy cow!
  • CMO ESSENTIALS  |  TUESDAY, OCTOBER 28, 2014
    [Help] Are you Ready to Fall Back? Making the most of the last weeks of 2014
    If your marketing department is responsible for sales enablement, this is a great time to evaluate and enhance all the closing tools, competitive positioning documents and collateral that help your sales reps get the order. This November 2nd, I’m certainly excited to get an extra hour. You can follow her on Twitter via @EllenValentine.
  • B2B MARKETING TRACTION  |  MONDAY, JUNE 13, 2011
    [Help] B2B Marketers – Has Your Online Content Been Copied?
    Others have written on this topic, and some blog entries I found helpful include: How to Protect Your Intellectual Property Online by Michael Hyatt, Chairman, Thomas Nelson Publishers. Tweet. Marketers need to understand their rights – and how to take action – when their online content gets copied. The other simply apologized.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 21, 2011
    [Help] Marketo’s “Secret Sauce” Marketing Approach
    “ Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | Learning from the Best. Jon Miller. How did they do it? Sophisticated and savvy marketing. Start small and continually improve.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 24, 2011
    [Help] The 140 Conference on Long Island
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs.) As companies struggle to create quality sales opportunities, they turn to  lead generation companies  like  Find New Customers. 140 Social Media Conference | Long Island.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 17, 2011
    [Help] Find New Customers releases “7 Keys to Successful B2B Marketing”
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. B2B Lead Generation | 7 Keys to B2B Marketing Success. “Your customers are frazzled – crazy-busy. They are in endless meetings. Their To-Do Lists are overflowing.&# Just point and click.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 11, 2015
    [Help] The Blame Game : Open Rates vs Deliverability
    Avoid buzzwords such as “free,” “help,” etc. Just do it; it won’t hurt, and it will help. 3. As a deliverability specialist, one of the most frequent gripes I hear from my clients is low open rates. But blaming the ESP may be the wrong response. What many email marketers forget is that open rates are, in most part, under their control.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 26, 2012
    [Help] How to Do Great Marketing with (Almost) No Money
    Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers Find New Customers helps companies dramatically improve revenue results by changing the way they attract and earn trust with prospective customers. B2B Demand Generation | Small Business Marketing. They were astounded. Marketing
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 21, 2011
    [Help] How to build trust with people who don’t know you
    He loves to help CEOs engage prospective customers. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. Trust is the key to winning customers today. How do we build trust with strangers? What do you think?
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Help] 39 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    This blog will help you learn about marketing throughout the entire funnel -- from top to bottom -- through the lens of digital marketing techniques. Whether you're a B2B or B2C marketer, MarketingSherpa's blog will provide you with in-depth analysis of new research that helps you better understand the inbound marketing industry.
  • HUBSPOT  |  TUESDAY, MAY 10, 2016
    [Help] A Crash Course on Inbound Marketing for Nonprofits [Free Ebook]
    Crash Course on Inbound Marketing For Nonprofits provides an overview of how the inbound methodology helps organizations attract, connect, engage, and inspire their constituents, and runs through 8 steps to marketing greatness: What moves the needle in the digital age. But what if it's not "customers" that you're after? Nonprofit
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Help] How to Get Over Your Fear of Guest Posting
    Here are my 5 tips to help you get over your fear of guest posting: 1. Removing your ego helps you to remove the stuff that stands in your way from sharing stories that resonate. Here are my 5 tips to help you get over your fear of guest posting: 1. By Jessica Ann, {grow} Community Member Hi. She wanted me… to do what? Below it.
  • SALES ENGINE  |  SUNDAY, MAY 22, 2016
    [Help] 5 Megatrends that Have Redefined Selling - Insights from a Sales Rock Star
    They are walking encyclopedias who gain the trust of their customers and prospects because they are Sherpas who can help prevent buyers from making a major mistake! I had the pleasure of meeting one of the Bona Fide “Rock Stars” of the selling profession Friday morning in Mr. Neil Rackham. Create value, don’t communicate value. 2.
  • SYNECORE  |  WEDNESDAY, APRIL 17, 2013
    [Help] The Danger of Assuming Context in Responsive Web Design
    Yes, it’s hard to design for small screens, but if you think about those designs first, then it will help you ensure that every single element of content you put on that site is worthy of being there. Mobile-first responsive web design means much more than just considering layouts, imagery, and media queries. Right? Ta da!
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Help] Social Media Marketing Tools For B2B Marketers
    In doing so, we found the solution to B2B social media marketing challenges and have helped others do the same. For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. Some rely on their gut feelings, claiming that social media ‘just works’. Campaign Based Publishing. Real Analytics.
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Help] Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends
    Think of it this way - all of the information you learn about SEO from this blog is built into the SEO panel to help you optimize your blog posts. The panel helps you pick related content that you should link to from your blog post. 6) Join SEO-focused LinkedIn Groups. But it isn''t impossible. Keep it specific and simple.
  • VIEWPOINT  |  TUESDAY, JULY 7, 2015
    [Help] PowerOpinions: Making Lead Scoring a Success Part 1 [Expert Advice]
    B2B marketers require a new set of enabling capabilities to help them identify “in-market” buying signals and purchase stage indicators of both their prospects and all others who fit their ideal customer profile. Marketing Automation makes it easier than ever to deliver more poor-quality leads to sales. A key to this trend is lead scoring.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 25, 2012
    [Help] New Features That Make Google+ a No Brainer for Business Marketing
    haven’t seen anything anywhere any time so readily available to anyone and everyone that can help you find and connect to your tribe as powerfully as can G+. People ask me all the time why I’m so excited about Google+ as a marketing tool. Doesn’t it just make sense to go where the numbers are? Google
  • WEBBIQUITY  |  THURSDAY, MARCH 8, 2012
    [Help] Seven Elements of Compelling PR and Social Media Storytelling
    But my love of writing and storytelling eventually drew me into marketing and PR, where I could bring true customer stories to life and help people understand the transformative potential of technology. How does your product or service help the hero (your customer) to emerge victorious, in a believable manner? And struck by lightning.
  • HUBSPOT  |  TUESDAY, DECEMBER 10, 2013
    [Help] How One Company Increased Email Clicks by 718% Using Targeted Lists
    The company wanted to make sure that potential customers who expressed interest in a particular category but didn''t buy had educational resources to help them make a decision -- one of the most important jobs of an ecommerce marketer. A version of this post originally appeared on Inbound Ecommerce , a new section of Inbound Hub.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 22, 2014
    [Help] Mobile App Advertising: Staying Affloat in a Sea of Apps
    Google is also adding a new function to search, which helps promote app re-engagement. Helpful Resources. Helpful Resources. Helpful Resources. The issue, however, is that there are currently one million  other mobile applications vying for user attention. They also allow app download ads via their search network.
  • 6SENSE  |  TUESDAY, DECEMBER 15, 2015
    [Help] 4 Reasons Your Business Needs Predictive in 2016
    As a result, marketers waste time and money on untargeted tactics in the hope that broad marketing blasts will spark enough engagement to stimulate demand and help nurture prospects through the sales funnel. You earn the opportunity to educate the buyer, shape their thinking and help define the scope of the project. Win rates go up.
  • HUBSPOT  |  MONDAY, JULY 18, 2011
    [Help] 5 Sure-Fire Ways to Generate Leads From Twitter
    Use these five tactics for Twitter lead generation as a springboard to help launch a successful Twitter lead generation campaign. Instead, search for common industry phrases and questions to help identify prospects. Twitter has helped form an abundance of micro-communities that have self-organized around certain topics.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 15, 2015
    [Help] My assistant is a robot
    often get to work at 5AM and shoot off a dozen requests for Amy to ask for her to help me schedule lots of physical and virtual meetings, phone calls, and the like. Oddly enough, I feel that my Amy currently has all those things because she’s in training and is probably not being allowed to work autonomously yet. Like this post?
  • SNAPAPP  |  TUESDAY, JULY 14, 2015
    [Help] Beyond the Badge Scan: 5 Questions to Learn More About Every Event Lead
    This question helps your sales team sift through the piles of business cards and prioritize hot leads. Getting to know your prospect at the booth and sending them the perfect follow up – ideally while they’re still at the event – will help keep you top of mind for your prospect and make it more likely they’ll respond to future outreach.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MAY 31, 2013
    [Help] Neolane Interaction Tightly Integrates Real-Time and Outbound Marketing Campaigns
    suppose it helps that Neolane can attach to any data structure, so clients who want real-time interactions presumably build a real-time-friendly database. - it supports both anonymous and identified customer interactions. As I mentioned last week , there haven’t been many new B2C marketing automation products in recent years.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Help] 2 Take-Aways from a MarketingSherpa Case Study
    You can read the case study at Lead Generation: How ignoring 16,896 companies helped improve Sales-Marketing alignment. Please note that Pointclear helped this company with this project. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 24, 2011
    [Help] How to develop your own podcast channel in iTunes
    We hope this tips are helpful and help you to create a lot of compelling content for 2011. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in online lead generation.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, NOVEMBER 28, 2012
    [Help] B2B Industrial Marketing: Recap of GlobalSpec’s Economic Outlook Survey 2012
    Our intention in providing the results was to help marketers determine whether their clients were striking the right balance between digital and traditional marketing programs, as well as reaching their overall goals. This quarter, we’re pleased to provide a synopsis of GlobalSpec’s “Economic Survey 2012: State of the Industrial Marketplace.” 
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 29, 2014
    [Help] Need Content? Tap into the Crowd!
    This can also help raise brand engagement, and give you ideas for improving or developing your product or service. Case studies will not only help you understand the direct impact your product made on one of your customers, but they will also help your readers or prospects better understand how others interact with your services.
  • HINGE MARKETING  |  THURSDAY, MARCH 10, 2016
    [Help] Developing a Tagline for Your Professional Services Firm
    Here are a few practical suggestions to help you get to a solution. This approach can be very helpful if your firm is not well known and your name does not hint at what you do. 2. How Hinge Can Help. Hinge's Branding Program can help your firm stand out from the competition and build a brand that drives sustained growth.
  • HUBSPOT  |  FRIDAY, AUGUST 10, 2012
    [Help] 13 Ways to Spice Up Your Marketing Content With Data
    If not, peppering your content with data can help you boost the quality, credibility, and interest factor of your marketing content -- leading to more views and conversion opportunities! In these cases, providing readers with industry benchmarks can help them wrap their heads around how certain results stack up to the industry standard.
  • LEAD LIAISON  |  FRIDAY, APRIL 15, 2016
    [Help] Mid-Market Marketing Automation Software Leader Announces Integration with Wistia for Video Marketing
    The integration helps us convert more website visitors into identified prospects, which get stored into Lead Liaison for subsequent lead nurturing.”  . In addition to video hosting, analytics, and marketing tools, Wistia has a library of educational resources to help marketers learn the ins-and-outs of creating great video content.
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Help] How to Hire a Content Strategist
    Fortunately, I’ve hired for the role and helped others land quality content talent. The blog hasn’t only surfaced a candidate for you to contact, but it’s also helped with your due diligence. Instead, content strategists tend to emerge from various corners of the current marketing and media workforces.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 21, 2015
    [Help] Hitting Consumer Healthcare Home Runs with Digital Engagement
    The show aimed to bring health plans practical ways that digital engagement can help transform how consumers interact with their health and the health system. But Anthony Rizzo wasn’t the only heavy hitter in Chicago last week. Changing the Way Consumer Healthcare Marketers Think. Lessons from the Healthcare Experts. Lesson 4: Have courage!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 20, 2015
    [Help] Keep Pace with Your Mobile Customers By Knowing Where to Go Next
    Mobile will help combine both personal and business elements of our lives every day. I experienced a very frightening moment recently. plugged my smartphone into my computer to transfer files, perform updates, and to create a routine back up, when in a flash my phone completely failed to respond. For the latter – I apologize. billion.
  • CMO ESSENTIALS  |  TUESDAY, MARCH 31, 2015
    [Help] Do Your CEM Activities Have All the ‘In’ Channels of 2015?
    In our February 2014 Optimizing the Self-Service Experience: Help Customers Help Themselves study, we noted that companies with self-service programs enjoyed an 85% greater year-over-year increase in customer retention rates, compared to those without self-service. Voice (particularly phone) is not going away. smartphones and tablets).
  • DELICIOUS B2BMARKETING  |  THURSDAY, JUNE 4, 2009
    [Help] Jetty Marketing - professional marketing services on an outsourced basis
    Jetty Marketing will develop and implement strategic marketing plans to help grow your business. Learn how Jetty Marketing can help your company. Home About Services Testimonials News Contact Every company deserves great marketing. But, great marketing is not just for big organizations with deep pockets and a full-time marketing staff.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 24, 2011
    [Help] Marketing automation starves without a Content Marketing strategy
    Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. B2B Demand Generation | The Importance of Content Marketing. Marketing Automation without great content is a like a Ferrari sitting in the garage. It has no fuel. “Can you share an example, Jim?” JB:   Sure. 
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 19, 2013
    [Help] How ITSMA is Leveraging Marketing Made Simple TV to promote their offerings
    ITSMA helps B2B companies market and sell services and solutions more effectively. Research based membership firm uses innovative approach using Marketing Made Simple TV to promote their offerings. By the way, this award-winning blog is powered by WPEngine – the best and fastest hosting available. million people each week. Jeff Sands.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 27, 2012
    [Help] 17 (of the) Best Email Marketing Guides of 2011
    Dimitris Zotos provides 20 helpful email marketing tips here, from using A/B testing (to test styles, colors and fonts in order to optimize your subscription page) to having clear policies about privacy and sending frequency to adding sharing buttons to make it easy for readers to share your content. Email and social media play well together.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 3, 2015
    [Help] 5 Ways Twitter is changing the world (despite what the critics say)
    The post 5 Ways Twitter is changing the world (despite what the critics say) appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. I was recently interviewed by CNN  about how Twitter is shaping the world. Re-defining news . It’s immediate. Today, news breaks on Twitter. The value of viral. Power of the people.
  • HUBSPOT  |  FRIDAY, FEBRUARY 20, 2015
    [Help] How to Subscribe to a Podcast on Your Phone & Computer
    Maybe you want to find something to help make your commute a little more enjoyable. Maybe you need to do some podcast research to help your company get their own up and running. Podcasts: You know they''re becoming more and more popular by the day, and you want to join in on the fun. Click that button to subscribe to the podcast.
  • HUBSPOT  |  TUESDAY, JUNE 26, 2012
    [Help] The Savvy Inbound Marketer's Daily, Weekly & Monthly To-Do Lists
    This may also help you with number 3. Share new content via social networks, and thank those who help spread your content. Who’s helped you achieve your goals this month? What’s worked in helping you stay on-task and results-focused on a daily, weekly, and monthly basis? 10 Daily To-Do's. Manage your inbox.
  • SYNECORE  |  FRIDAY, MAY 15, 2015
    [Help] Facebook Uses Mobile Video to Take Over the World
    This helped drive a steady increase in engagement with native Facebook videos throughout 2014, as the following graph clearly shows: Image Credit: SocialBakers via Business Insider. But with more than 4 billion video views every day and rising, 75% of which are happening on mobile, one can’t help but wonder how long this will remain the case.
  • HUBSPOT  |  THURSDAY, NOVEMBER 15, 2012
    [Help] How to Add Pinterest's Buttons & Widgets to Your Website
    Luckily, yesterday Pinterest also announced some other awesome tools and resources just for businesses, including a couple of brand new widgets that help you promote your business' Pinterest presence through one of your most powerful marketing assets: Your website! Didjya hear the news? Yesterday, Pinterest launched business accounts!
  • HUBSPOT  |  THURSDAY, FEBRUARY 17, 2011
    [Help] Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]
    Hootsuite - great way to have a columned layout of social media searchs and will help you manage multiple accounts. Rapportive for gmail - This extension for gmail pulls in the contacts social media profiles and helps give you a deeper context of what they have been up too. Come bearing gifts and helpful advice. Seize The Day.
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