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  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 21, 2012
    [Help] Raising Your Content Curation to the Next Level
    Windmill Networking Content Marketing contributor Bob Geller wrote a great post yesterday on how content curation can help complement your content marketing and social media marketing efforts. There are companies that offer social curation services, as well as software that helps filter content based on specific topics.
  • HUBSPOT  |  FRIDAY, MARCH 21, 2014
    [Help] 7 Little Tricks to Spruce Up an Ugly Excel Graph
    Bar graphs and pie graphs help you compare categories. Here''s an example of the same data set displayed as a pie graph and a bar graph: Line charts help you display a changing trend over time. To help people focus on those trends, remove the lines in the background of your graph or chart. right? Not really. Shadows? Outlines?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, NOVEMBER 23, 2012
    [Help] Holiday Gift-Giving Suggestions for Small Business Owners
    Showing appreciation to employees, clients and service workers who help you get ahead ensures they’ll continue to do so. Contact your local gift wrap and packing companies to help you find the perfect holiday thank you for your clients. Today's post from the Chamber of Commerce features business-growth advice for small companies.
  • MARKETING ACTION  |  TUESDAY, MAY 21, 2013
    [Help] How’re You Doing? The DMA’s Q1 2013 Business Review
    Marketers are keenly interested in using data to understand and engage consumers in ways that have meaning for the buyer, and they appreciate the growing availability of technology to help. Is data helping you find new (or improved) ways to engage with buyers? The news is good. percent) or greater than (38.7 in Q1 2013 versus 3.10
  • VIDYARD  |  WEDNESDAY, JULY 16, 2014
    [Help] Vidyard Launches Integration With Pardot: Feed Your Video Viewing Data Directly Into Contact Records!
    These select viewers will get a follow up email on a topic specific to the video they’re watching, exactly when they’ve demonstrated the most engagement and interest; this ultimately helps push folks into the next step in the buying cycle. Feeding data into your MAP also helps you to score leads with greater accuracy. Take a look!
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 26, 2013
    [Help] Inside Sales Tips: Archiving Valuable Data from Teleprospecting Conversations
    Having a field that identifies that timeframe will better help sales teams to manage their pipeline. 'Most if not all inside sales reps have a CRM that they work within, but not many sales executives create and/or enforce any sort of process for how their reps should be operating and logging information within that CRM. Probably not.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JUNE 26, 2012
    [Help] Questions For Inside Sales Candidates To Ensure You Don't Hire Jerks
    Apparently, this is a common policy since I came across this blog from a gaming company helping to highlight why it's important to keep the jerks out of your organization. Last year an old friend, and former co-worker, was interviewing for an Inside Sales Manager role at a fast growing company. Are you alright with that"?
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 22, 2011
    [Help] Savvy Wrap-up July 22nd
    Straightforward tips that will help you get a handle on your SEO efforts. Wow, but summer is in full swing. Can anyone believe that next week is the last week of July?!? With fall rushing at us at warp speed (sorry, geek moment there), we're already starting to feel the need to study up on the latest greatest trends, tips, and tools.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 6, 2010
    [Help] Know Your Prospect, Better Yet Know Who Your Prospect Reports To!
    Think about the VP you are calling who needs to improve efficiency and how you can help their organization by providing a solution that would entail less man hours and cut costs. Last week, I emphasized some of the math behind a successful teleprospecting campaign. What is wrong with this equation?
  • GREAT B2B MARKETING  |  MONDAY, JUNE 7, 2010
    [Help] A Word is Worth a Thousand Pictures by Christopher Ryan
    Words help you develop your imagination. It is said that “a picture is worth a thousand words.”  While this can be true, it is also true that a mere handful of words can have more power and impact than a thousand pictures. Words allow you to form pictures in your mind that are sometimes as real and vivid as the actual images they portray.
  • CONVERSIONATION  |  TUESDAY, MAY 15, 2012
    [Help] The Power of Powerlessness: Let Go and Put the Customer First
    They are the starting points of a good content strategy and an invitation to the connected consumers to step forward and tell us how we can help them, using all possible ways to capture what they say and do – and, obviously, respond to it. It’s a similar approach as the B2B Blogging Trends paper Aggregage did in 2011. Facilitating.
  • WRITTENT  |  FRIDAY, NOVEMBER 7, 2014
    [Help] 58+ Resources to Master SEO Copywriting
    This article has some of the best tips combined to help you master SEO title writing. But not only is image optimization fairly important for search results, it’s also very helpful for your readers. 13 Essential Copywriting Tips to Help You Rank in Search in 2014. What resources helped you grow as a SEO copywriter?
  • HUBSPOT  |  TUESDAY, FEBRUARY 4, 2014
    [Help] 12 Examples of Brilliant B2B Logos (and What Made Them So Great)
    Basically, the business helps companies get better at hiring by enabling them to find the right talent, streamlining the entire interviewing process, and housing all data and information they need in one easy-to-use platform. The two colors contrast one another nicely and help the logo feel balanced. Usability. Legibility. Uniqueness.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 24, 2012
    [Help] Does Google Think Your Website Is Spam?
    Help to distinguish your website and marketing from web spam by building relationships online in social media with prospects and customers. Remember, the spammer’s goal is to make a lot of money, and running a ton of ads will help get them to that goal. It helps users find the content they want faster, and ultimately convert.
  • HUBSPOT  |  THURSDAY, NOVEMBER 17, 2011
    [Help] How to Save Ecommerce Sales With Abandoned Cart Emails
    How Abandoned Cart Emails Can Help. They will still be effective in encouraging the customer to try again, and by tracking certain metrics regarding conversion , they can even help you pinpoint trouble spots and road bumps on your website over time. Please let us know if there is any other way we can help. Connect with HubSpot
  • WRITTENT  |  MONDAY, APRIL 15, 2013
    [Help] Top 5 Tips on Making More Attractive Facebook Page
    Multimedia of the product being made and used humanize your business, show what you do, and help fans visualize the benefits of your product. The logo colors in your cover and/or profile help fans know they’ve found the right business page. Why is an attractive Facebook page important? attractiveness = likeability, meaning more fans.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 2, 2012
    [Help] How to Blog: How Much Time Does It Take?
    That doesn’t help a business’s (or a blogger’s)  credibility. What else can help bloggers be more efficient? And, if you need help planning or setting up your blog or want to hire a blog ghost writer, please contact me, Jennifer Beever, at New Incite for more information. How much time each blog post can take.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 12, 2011
    [Help] Does Marketing Automation Increase Your ROI on CRM?
    Marketing Automation not only helps you deliver more, and better qualified leads to the CRM system, and provides real-time information on leads, it helps your sales team improve close rates, deliver more predictable revenue and makes sales reps more successful. I thought I would share a summary of the paper and get your ideas as well. 
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 12, 2011
    [Help] Does Marketing Automation to Increase Your ROI on CRM?
    Marketing Automation not only helps you deliver more, and better qualified leads to the CRM system, and provides real-time information on leads, it helps your sales team improve close rates, deliver more predictable revenue and makes sales reps more successful. I thought I would share a summary of the paper and get your ideas, too. 
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 12, 2014
    [Help] Trending: How To Justify Content Marketing?
    Q7: What info would be useful for you to have that you currently don’t that would help justify content marketing? 'Although Twitter stock might be suffering, I believe that the platform has some life in it yet. What does Twitter offer that the others don’t? How To Justify The Value Of Content Marketing? If no, why not?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 25, 2010
    [Help] The clash of the social media know-nothings
    So if a know-nothing is promising that they have this figured out and they’re going to help your car dealership or clothes boutique be the next Old Spice succcess story by “listening&# to the Twitter stream … well, be afraid. The know-nothings. You know who I’m talking about right?  Enough has been written about that.
  • MARKETRI  |  FRIDAY, AUGUST 10, 2012
    [Help] Don’t Get Buried Alive: Effectively Curate and Share B2B Content with Scoop.it
    need help conquering the mountain of social content I’ve amassed. will help you establish thought leadership in your field by connecting you to relevant content and to people with similar interests. Have you ever seen the TV show, “Hoarding: Buried Alive?” Are you an online content hoarder? hoard social content.
  • ENGAGE  |  WEDNESDAY, NOVEMBER 14, 2012
    [Help] What the LPGA’s Media Guru Can Teach Us About Social Media
    That’s because he’s more interested in helping people – women on the LPGA tour, to be more specific – make the most of their chance to win over the media mouthpieces that could make or break the reputation of their personal brand. Kraig Kann doesn’t care about your handicap. On the golf course, anyway. Always anticipate. See rule 1). McFly ].
  • HUBSPOT  |  MONDAY, OCTOBER 10, 2011
    [Help] How Traditional Industries Are Adopting Inbound Marketing [Marketing Update]
    Remember that your company’s LinkedIn profile should have its own unique personality and presence to help it stand out from competitors on LinkedIn. This strategy will definitely help law firms get found by potential clients if the timing is right and the content is valuable and accessible. New LinkedIn Company Features.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 2, 2012
    [Help] Your keywords suck and are outdated
    “How do I clean bad search results from Google” Folks don’t often get onto Google with a set of keywords or a professional industry style guide to help them choose the la phrase juste. You probably built your website years ago by now. Like I said, probably years ago. Admit it. Why does this matter? Related articles.
  • YOUR SALES MANAGEMENT GURU  |  FRIDAY, AUGUST 3, 2012
    [Help] The End of Solution Sales
    Be an asset and provide valued insight to help your prospect cause change. The End of Solution Sales. The Role of Sales Leadership & Management. Now what does that title mean to you? I put it in my to read file and as I fly to Hong Kong (16 hours) to lead a clients sales leadership workshop I pulled it out to read and contemplate.
  • ENGAGE  |  WEDNESDAY, JANUARY 11, 2012
    [Help] How Betty Crocker is Baking Content Marketing Success
    The videos are low on selling, high on solving “We wanted to get out of the interruption business and more firmly into the solution-based ‘let-us-help-you’ business,” said Doug Moore, vice president of branding for General Mills in a ChiefMarketer.com interview. B etty Crocker found a great recipe for content marketing success.
  • HUBSPOT  |  WEDNESDAY, JANUARY 19, 2011
    [Help] How to Use Social Media Intel to Prep for a Sales Call
    Social media can also be a very helpful tool in the sales process when Sales is following up with leads and opportunities, especially considering the fact that, SiriusDecisions projects that by 2015, 71% of initial BtoB inquiries will be web-driven, and "a sound social media strategy is key to driving this inbound interest.". Chime in!
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Help] How to Get 100,000 People to Read Your Blog [Free Ebook]
    These niche phrases and long-tail keywords will help you come up with blog post topics for a week, a month, or even a year. 'What does it take to drive 100,000 visitors to your blog? What about turning each of those visitors into 100,000 loyal subscribers? What other tips do you have for getting you blog to 100,000 visitors (and beyond)?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 10, 2012
    [Help] Facebook Tests Pinterest-Style Feature Called 'Collections'
    While Facebook claims the new feature is unrelated to the popular pinning site, we can't help but think that Facebook is trying to nab a piece of the Pinterest pie. Watch out, Pinterest. Facebook may be dishing out a little bit of competition. Sounds a little bit like Pinterest, now doesn't it? How Collections Work. Who knows.
  • TRADESMEN INSIGHTS  |  THURSDAY, AUGUST 4, 2011
    [Help] Manufacturers: How Are You Getting Closer to the Professional Tradesmen?
    It’s a great long-term strategy that will help you set your brand apart. Beyond the normal marketing things you do, what are you doing to get closer to your customers and LISTEN to what their issues are? May I suggest a tradesmen council? You could even pass by new product ideas before putting them into production.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 12, 2011
    [Help] How to Use Guest Blogging for Effective Link Building
    It can also be helpful to have a list of ideas to suggest when you're working on your pitch for the blogs you'll be contacting. This will help you write a more compelling email, especially as you get started with guest blogging. This is also the step where many SEO strategies fall apart. Step 1: Research Guest Blogging Opportunities.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 21, 2012
    [Help] Social Media? #WTF
    And finally, I’ll talk about how we need new marketers with digital, analytic and social conversation skills to help drive reach, engagement and conversion of loyal customers and fans of our businesses… WTF " href="[link] target="_blank">Social Media? View more PowerPoint from Michael Brenner. Photo Source. Social Media
  • CRIMSON MARKETING  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Help] 5 Steps to Mastering Multichannel Marketing
    The measured data should be based on your goals/benchmarks and will help you decide future campaigns as you compare results. 'Multichannel marketing, sometimes referred to as multitouch marketing, is simply “sending your brand message through a variety of channels.” Define Your Approach. Figure this out early on! Website.
  • SALES CHALLENGER  |  TUESDAY, MAY 24, 2011
    [Help] The End of the Elevator Pitch?
    We’ve all heard the stories of the elevator pitch that got a rep a meeting with the senior decision-maker or helped close that big deal. The elevator door opens, and there stands your dream prospect…it’s the chance you’ve been waiting for to close that huge deal. The ‘elevator pitch’ has long been a staple in Sales’ lore. So…is it worth it?
  • VIEWPOINT  |  THURSDAY, MAY 16, 2013
    [Help] Good Reads for B2B Sales - Sales Intelligence with Google
    Christopher Bucholtz says it’s time to use the data in your CRM to help cement your relationships with your customers. 'Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles.
  • VIEWPOINT  |  THURSDAY, MAY 9, 2013
    [Help] Good Reads for B2B Marketing - Protect Your Online Reputation
    The LinkedIn Contacts tool that began for some select users could help marketers organize, maintain, and nurture business contacts. 'Online content in the sales and marketing industries is dynamic and constantly changing. Compelling Reasons To Launch B2B Mobile Landing Pages Now. Via Marketing Land. Via ClickZ. Via ComputerWorld.
  • HUBSPOT  |  TUESDAY, APRIL 2, 2013
    [Help] HubSpot Launches Free Tool to Analyze the Shareability of Your Tweets
    RetweetLab can help you understand that. Perhaps they should test more succinct messages to help their content spread further. I love data. ve spent the last 5 years of my career dedicated to doing research on huge datasets of hundreds of thousands and millions of rows to reach best practice conclusions. Enter RetweetLab.com !
  • MODERN B2B MARKETING  |  FRIDAY, JULY 20, 2012
    [Help] Unsubscribe Me You Bully: 4 Common Email Marketing Mistakes that Lead to Unsubscribes
    hope one if not all of these will help improve your opt-out numbers. Just keep in mind that your emails should be able to help people solve problems, or be something that they can gain value from. Was this helpful? This is when I start to doubt myself, “wait a minute, I thought I unsubscribed last time, but maybe I didn’t?”
  • WEBBIQUITY  |  MONDAY, AUGUST 19, 2013
    [Help] Nine More Expert Guides to Local SEO
    Local search guru David Mihm illustrates which local influences are increasing in importance, which are declining, which are emerging, and more in this helpful local search infographic. 'Local search rankings are vital to businesses that rely on drawing customers from within a radius of a few miles. by MarketingSherpa. Though U.S.-centric,
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 24, 2013
    [Help] How to Find Great Guest Bloggers
    “You’ll be able to find some mid-level bloggers through these sites who will offer solid content and help you build an audience.” ” While these resource sites are helpful, Bennett says you should still vet the writer by reading some sample posts and checking out their online presence. ” Use the right bait.
  • BIZNOLOGY  |  THURSDAY, JANUARY 8, 2015
    [Help] Internal Social Business for Leaders series: 2. Get settled
    Ask for help: In your organization, there will be plenty of people who feel very comfortable with using a social platform at work. They will be glad to help, and can accelerate your journey to get comfortable with the platform. 'This is the second post on the Internal Social Business for Leaders series. What is showing up there?
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 16, 2013
    [Help] Developing a Social Media Marketing Strategy in Technology
    And if YOU aren’t convinced of the strong ROI social media can deliver to your bottom line, consider this: our research on the topic of online marketing for technology services firms shows that social media marketing helps your firm grow faster and become more profitable. This is understandable to a degree. Know your bandwidth.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 15, 2011
    [Help] Turning social media attention into income
    Over the last two years I’d seen several people use their social media presence to help them find a job. I got my hands on books like The Wealthy Freelancer and realized that it might be time to bring in some outside help and hire a business coach. By Srininvas Rao, Contributing {grow} Columnist. I have hit a wall. 
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 16, 2013
    [Help] The Stratification of Social Media Listening
    Full disclosure again: I helped design the text analytics technology that Converseon spun off as a separate company.] 'Image via CrunchBase. Don’t know if you caught the announcement this morning, but DataSift is now partnered with Tumblr to distribute Tumblr posts to all of their subscribers. Radian6 analyzed the data.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 14, 2013
    [Help] Content Marketing – How Strategy Supports Success
    And when you do move into execution, you’ll find you have much more success with a solid foundation helping to keep you moving in the right direction. 'Photo credits: www.mysafetysign.com. “Pinterest is hot, we’ve got to get our presence in place there. No, wait. This Vine this is all the rage. Let’s focus there.” As
  • MARKETING ACTION  |  THURSDAY, AUGUST 7, 2014
    [Help] Marketing Agency Metrics: How to Measure What Matters
    Creative ideas and brilliant executions are all very well and good, but clients aren’t interested in just feel-good stories – they need the cold, hard facts that can help them understand the role marketing plays in revenue contribution. In fact, they were just sort of nice to have. But that was about it. And then, we would just wing it.
  • HUBSPOT  |  THURSDAY, MAY 13, 2010
    [Help] 3 Ways to Use Google Webmaster Tools to Increase Search Engine Traffic
    However, if you have multiple websites or subdomains which are targeting foreign countries then this will be a must for you to help control where your content appears. It will help you diagnose if something is wrong and ultimately work to improve site performance. Want to learn more about your website - Is it set up for success?
  • HINGE MARKETING  |  MONDAY, AUGUST 5, 2013
    [Help] Developing Your Content Marketing Strategy
    Here are some answers to help you get your content marketing strategy started down the right track. Your goal should be to demonstrate that you understand their situation and then to be genuinely helpful. This will help build trust. helpful insight can and should be communicated in many ways. It's a natural fit.
  • DIGITAL BODY LANGUAGE  |  MONDAY, NOVEMBER 2, 2009
    [Help] SaaS, Social Media, and the Economics of Smart Buyers
    If we look at this from a purely theoretical standpoint it begins to become clear why it is the right strategy to begin to freely provide education, insight, guidance, and help to the audience at large through social media. There are a few trends in the industry that are worth commenting on in that they relate in a very interesting way.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, OCTOBER 27, 2009
    [Help] Service Economics in a "Something Failed to Go Right" World
    I don’t think I’ve been to a conference lately that didn’t have a mention of Twitter and its effect on service teams everywhere. Frank Eliason from Comcast, Tony Hsieh from Zappos, and their teams, as well as a number of other great examples are shown as the “new way” of providing customer service. Let’s look at the math. My suggestion is Marketing.
  • INTEGRATED B2B  |  WEDNESDAY, JANUARY 8, 2014
    [Help] 3 ways to brand your brick-and-mortar company online
    strong body of informative and entertaining content helps establish your company as an authority in your field and build relationships with current and prospective customers. The company created a separate site dedicated solely to original content, which helped it earn 100,000 Twitter followers and over 200,000 fans on Facebook.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JANUARY 14, 2014
    [Help] HowTo Deliver a TED Talk
    Jeremy takes the reader through each topic easily with stories, graphs and tips to help the speaker execute on this ideas. 'How to Deliver a TED Talk. Secrets of the World’s Most Inspiring Presentations. How to Deliver a TED Talk by Jeremey Donovan, published by McGraw Hill, is a great read. Choosing an Idea. Organizing Your Talk. Books
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 8, 2010
    [Help] Sales Leadership Workout! Dec 8th
    Strategies to help you hire, train and retain a top producing sales team. Is your organization and your sales team suffering from:  Puny Revenues?  Weak Results? It’s Time for a Sales Leadership Workout! Day Regimen for Getting. Your Sales Organization in Shape for 2011. Build a proactive approach to Sales Management 2.0 value). value).
  • BIZNOLOGY  |  FRIDAY, JANUARY 25, 2013
    [Help] Will Facebook users give Graph Search time to evolve?
    The idea is that, within the large walled garden that is Facebook and its nearly 1 billion users, is a gold mine of information that will help Facebook friends answer questions in ways they never could in the past, AND, to Facebook’s delight, keep users on the Facebook site. Image via CrunchBase. Really? Amd you call them friends?
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 9, 2013
    [Help] How to think about differentiation for your business
    While you can’t promise that people won’t keep their phones and yak on them during dinner, the odds are that there will be fewer people doing so, which can help. Photo credit: Rev. Xanatos Satanicos Bombasticos (ClintJCL). Think about what problem most of these other restaurants are trying to solve. What’s wrong with that?
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 9, 2012
    [Help] Five Digital Media Marketing Lessons in Sandy’s Eye
    link url}” is not helpful communication. Image credit: Getty Images via @daylife. have a stock answer whenever I’m asked why I’m good at PR: “It’s all about the relationships.” In PR, your success or failure is 90% driven by the types of relationships that you have with the media. It’s all about the relationships – with your customers. Alert.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 30, 2010
    [Help] What's a Facebook fan worth?
    The people who "like" that page are probably the precise target market that Graco is looking for, which helps get Graco's brand and expertise in front of the right people. Image via Wikipedia. I've had a few clients ask me recently what a Facebook fan is worth. hate seeing the crestfallen looks on their faces when I tell them, "Zero."
  • SOCIAL MEDIA B2B  |  WEDNESDAY, DECEMBER 28, 2011
    [Help] The B2B Social Media Book is Now Available on Kindle
    We wrote this book to help marketers understand how they should be using social media. And how it can help your company and your career. If you have been waiting patiently to pre-order The B2B Social Media Book for your new, holiday-scented Kindle, your wishes have been answered. But it is even better than that.
  • HUBSPOT  |  FRIDAY, NOVEMBER 28, 2014
    [Help] How to Use SWOT Analyses for Smarter Content Strategies
    Or a weakness could be that your content focuses on one part of the funnel only, like lead generation, and you''re lacking content to help close deals. 'It''s the most wonderful time of the year for content marketers. They''re so focused on internal metrics and results that they miss out on some fascinating, high-level insights. Weaknesses.
  • BUSINESS GROWTH DEVELOPMENT  |  TUESDAY, OCTOBER 18, 2011
    [Help] How To Get Marketing To Do The Business Development Grunt Work For You
    Instead you should focus on education and training that helps your prospects and customers achieve something or learn something. Each piece of communication should reinforce the very idea of how you can help your customer and what it is that you do without pitching or promoting. It’s very similar to a sales cycle.
  • WEBBIQUITY  |  TUESDAY, APRIL 3, 2012
    [Help] 18 (of the) Best Web Analytics Guides of 2011
    Fortunately, there is help. Find it under custom reporting,” along with a list of helpful plugins and scripts that extend GA. Paddy Moogan provides his list of metrics that are actionable, or as he puts it, “Metrics that help you get stuff done.” The measurability of the web can be a double-edged sword.
  • WEBBIQUITY  |  FRIDAY, OCTOBER 19, 2012
    [Help] What to Know Before You Start Your Blog
    There are helpful resources for bloggers to refer to while researching Web hosting options. Guest post by Darcy Leutkemeyer. Whether you’re starting a business, documenting your travels or writing for self-expression, transferring great ideas to the Web is a step-by-step process. Organize Your Ideas. Who will be the target demographic?
  • CRIMSON MARKETING  |  THURSDAY, SEPTEMBER 4, 2014
    [Help] Bennett Porter, SurveyMonkey’s VP of Marketing Communications: What Is The “Data Downside” and How Do You Avoid It? [Podcast]
    Bennett Porter is the Vice President of Marketing Communications at  SurveyMonkey , the world’s largest survey company helping customers collect over two million online survey responses every day. 'Collecting customer feedback was once as slow, expensive and difficult as standing in a shopping center with a clipboard.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Help] Electricians are SHOCKED! Limited Social Media Equals Unlimited.
    If you’re a contractor, take a look at his tips to help improve your site. If there is an emergency, they want help to come from nearby and as soon as possible. Customers think you will also find them helpful to your clients. Limited Social Media Equals Unlimited Business Today we have a guest post by Marc D. Directory. Look
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 15, 2014
    [Help] Why Content is the New Sales Call
    'Editor’s Note: Today’s Post comes courtesy of Daniel Newman , the President of Broadsuite , a company dedicated to helping companies be found, seen and heard online by tying together paid, owner and earned media to drive. • 10.4 Pieces of Information in the Buyer’s Journey Prior to Purchase. Marketing Efficiency
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Help] Is Coding the Next Must-Have Skill of the Modern Marketer?
    There is an array of helpful apps that let you quickly do anything -- from building forms, to creating buttons, to building sites, and other functionality. 'Marketing has evolved over time from “you can have any color you want as long as it’s black” to just-in-time marketing messages that encourage you to dunk in the dark.
  • SYNECORE  |  WEDNESDAY, MAY 22, 2013
    [Help] Target Cartwheel: Social Shopping for Millennials
    An application like Cartwheel helps to solve a major problem facing retailors today: how to convince shoppers they still need to visit actual stores when so many find it easier and cheaper to shop via their mobile devices. 'It seems that Target may have finally found its way into the next frontier of digital retail. What is Cartwheel?
  • SYNECORE  |  TUESDAY, APRIL 2, 2013
    [Help] How to Use Video Marketing To Get More Sales and Increase ROI
    Larger corporations may elect to use videos as internal information pieces to help sales or customer service representatives. We recently posted a video on our Marketing Technology for Growth blog: Should Video Marketing Be your Next Move? At SyneCore, we’ve been using videos in our marketing campaigns for the last Year. Marketingweek, 2011).
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 16, 2009
    [Help] How to Make Your B2B Website More Buyer-Centric
    Ardath Albee wrote a great article on this recently that I highly suggest to help you think through this process. Recently, I've been spending a lot of time evaluating and writing web copy for clients. It's quite common for me to go to a website and be quite puzzled about what this company actually does. Make this prominent interesting.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Help] Don't Let Uninspired Compromise Ruin Your Homepage
    Christensen and his colleagues were doing a consulting project for a major fast food restaurant, trying to help the company improve milkshake sales. Now think about how the jobs-to-be-done framework can help improve your homepage. Here''s an ebook that will help you.). Here''s a guide that will help you.). job #2.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2012
    [Help] How to Keep Guest Contributors From Ruining Your Blog
    Doing this helps ensure the content of the post aligns well with your audience's needs, and helps identify questions about what should and should not be covered in the blog post before your contributor begins writing. You'll find doing this helps cut down on the number of revisions necessary after the first draft.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, APRIL 3, 2013
    [Help] How Barack Obama Became Content Marketer-In-Chief of the USA
    caption id="attachment_3428" align="alignnone" width="517"] Bo Helping President with his Content Marketing[/caption] They have effectively dis-intermediated the media. Still skeptical of the merits of content marketing? Well, Barack Obama and his team have put content marketing at the center of their media strategy.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 5, 2014
    [Help] How to Cross-Promote Your Email Content [Guide]
    To help business owners tackle the logistics of cross-promotions, we’ve created this handy guide to walk you through the process. By using multiple sources to share your message, you help increase the odds of customers hearing about it, says Steven Mintz, a marketing consultant with CLM Prescriptives. What can you cross-promote?
  • CRIMSON MARKETING  |  MONDAY, OCTOBER 21, 2013
    [Help] 5 SEO Strategies You Need to Master [Infographic]
    This helps with: Bring more targeted visitors to your site. Get Quality Links. Create authoritative content people want to read. Examine competitor backlinks. Post as a guest on high-ranking sites. Social media networking. Reclaim your brand by linking where you’re mentioned. Google Authorship. Influences your page rank. Easier to rank.
  • SALES CHALLENGER  |  WEDNESDAY, JUNE 15, 2011
    [Help] How to (Correctly) Predict Tool Adoption
    Grainger also wanted to use its pilots to help create a roll-out plan that gets as many reps as possible on board. By Kirsten Robinson. Despite your best efforts, new tool adoption rates often fail to meet expectations. Do we need to tweak or abandon this tool? Most companies run tool pilots that focus solely on tool refinement. But W.W.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 2, 2013
    [Help] How to turn employees into a beacon for your brand
    Employees then become the vital link in the chain, spreading the message out, helping us believe. By {grow} Community Member Deborah Lewis. Businesses of every size are overlooking one of the most powerful weapons at their disposal — their employees — and it took a big photo at a coffee shop to drive this lesson home to me.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 21, 2009
    [Help] Sales 2.0 and Social Media: Thought Leadership with Anneke Seley
    She is currently the CEO and founder of Phone Works, a sales strategy and implementation consultancy that has helped over 350 large and small businesses across industries increase sales productivity and results.  that can help sales people connect with and engage prospects and customers and increase productivity.  . What can Sales 2.0
  • ANNUITAS  |  THURSDAY, NOVEMBER 20, 2014
    [Help] Why Don’t We Market To Our Customers?
    There are several consistencies across organizations that I see and if addressed, could help organizations add significant dollars to the bottom line. This can be remedied however, given the numerous tools that are available to help with analytics for marketers today. '* This post first ran in July 2014. Lack of Data Governance.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 10, 2012
    [Help] 7 Critical Tools of the Trade for B2B SEO Competitive Analysis
    We hope sharing these tools will help start the process but to truly succeed, one must take the information gathered and make actionable recommendations and plans. Understanding the SEO strategy of a competitive website is a critical component of a B2B SEO campaign. Here are seven SEO tools we recommend using for evaluating the competition.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 13, 2011
    [Help] How B2B Sales Cycles Are Changing
    But regardless of the factors at play, it stands to reason that learning more about what’s happening to sales cycles can help sales and marketing departments figure out how to shorten them. Successful lead management can help give direction on where these commodities could be better spent. First, let’s define “sales cycle.”
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 8, 2010
    [Help] Case Study: Using a Scenario to Select Business Intelligence Software
    finally had to cheat and use the help functions, and even then it took at least another half hour. Needed to read Help to put multiple lines or bars on same chart. Summary: Testing products against a scenario is critical to making a sound selection. But the scenario has to reflect your own requirements. Define Requirements. Results.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 23, 2012
    [Help] Accolades for Marketing Made Simple TV
    This provides people access to inside practices that can help them market their business, organization or self. Marketing Made Simple TV is getting rave reviews on our LinkedIn page. Here are some of the great comments we’ve received. Thank you all. Laura Patterson , President at VisionEdge MarketingAustin, Texas Area. Basil C. Puglisi
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 25, 2012
    [Help] Business Turn-Around Strategy – Why Marketing is the Imperative
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. After reporting a loss for several quarters with declining revenues, the Board sends the company founder into retirement and picks a successor. The hemorrhaging has to stop!
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, APRIL 18, 2012
    [Help] Creating Sales Collateral That Works
    MLC created a Sales Collateral Showcase (PDF), full of some of the best B2B collateral we’ve spotted, as well as a  Sales Collateral Scorecard (Excel file), designed to help members evaluate their existing sales collateral and identify areas where it could be improved to drive greater resonance with customers.
  • FEARLESS COMPETITOR  |  WEDNESDAY, DECEMBER 7, 2011
    [Help] Why Your Website Needs to Be Grand Central Station
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. In order to drive sales leads for your business, you need to turn your website into Grand Central Station. Look at this image. See the people filling the Great Room at Grand Central Station? Marketing
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 12, 2011
    [Help] A Busy Day in Marketing Automation Software
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. B2B demand generation | Marketing automation software. Yesterday was a very busy day in the marketing automation space with big announcements from Marketo and Act-On Software. Marketo Launches Spark.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 8, 2011
    [Help] What Sales REALLY Needs From Marketing
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. Lead Generation Companies | What Sales Really Needs from Marketing. Strategies to Get More and Better Prospects into your Sales Pipeline. Jill Konrath.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 6, 2011
    [Help] Facts about Fearless Competitor
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. Facts about this B2B Lead Generation blog, Fearless Competitor and Find New Customers. Every Friday at 11am). Thoughts about this blog on B2B lead generation and marketing. Why not?
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 28, 2011
    [Help] Fire Your Customer | Good Advice for Small Firms
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. B2B Lead Generation : Fire Your Customer. Update: Check out this list of top B2B sales blogs.  link]  Note that the b2b sales blog we used to  write is nowhere to be found here. No plan. Pathetic.
  • FEARLESS COMPETITOR  |  SUNDAY, FEBRUARY 20, 2011
    [Help] Weekend Update
    Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation. Welcome new subscribers! We’re glad you are here. Enjoy! Screw you. Very exciting.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 16, 2011
    [Help] Getting Ready for the Aprimo Marketing Summit
    Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation. Not to worry, dear readers. We’re still here for you. Quality leads matter.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 27, 2010
    [Help] Gobbledy-Gook Words Don’t Work
    Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation. This is a real company, believe it or not. They’re a West Coast technology firm that sells computer storage technology. Here’s how they describe their company on Linkedin.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Help] Top 5 Display Advertising Challenges With Tips on How to Improve Results
    This helps you provide personalized advertisements and marketing content to visitors who have previously engaged with your business. This helps create consistency from the ad the user sees, to the landing page they are driven to, to the content they receive. This helps build your brand while improving results from display advertising.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 11, 2014
    [Help] Want to Increase Your Campaign’s Conversion Rate? Follow These Landing Page Best Practices
    Including an image on the page helps the page feel more appealing. 'Both the web design  and online marketing teams  are frequently asked about landing page best practices. So how should you build your landing page to increase conversions? Follow our list of design and SEO best practices in order to create your perfect landing page.
  • ILLUMINATING THE FUTURE  |  FRIDAY, JUNE 25, 2010
    [Help] Getting Provocative: How Visual Provocation Engages Buyers
    It's also a powerful way to help one's prospects get a better sense of where they stand. His gift for informative and insightful graphics helped him influence the Pentagon's thinking on many key issues. It's now tougher than ever to turn prospects into customers. Does the financial impact of the solution justify investment?
  • EB2BLEADS  |  THURSDAY, JANUARY 5, 2012
    [Help] How Blogging For Lead Generation Works
    They help connect people, spread ideas, foster relationships and even change opinion and sometimes even the news. More importantly by adding blogging to your marketing mix it helps to create a long term marketing asset which can significantly impact the future stability and value of your business if done correctly. What Is A Blog.
  • WEBMARKETCENTRAL  |  TUESDAY, NOVEMBER 10, 2009
    [Help] Best of 2009 (So Far): AdWords Tips and Tactics, Part 2
    Setting up PPC Campaigns 101, Part 1 by Search Engine Watch The prolific and always helpful Ron Jones steps through the basics of setting up a search marketing campaign, from sorting keywords into ad groups to identifying negative keywords to use. How is AdWords Quality Score calculated, and how can you improve that score in your campaigns?
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Help] Did You Make an Impact? How to Tell Your Nonprofit's Story
    With that in mind, we’ve compiled a list of five nonprofits successfully telling their organization''s story through content to help inspire you to tell your own nonprofit''s story. 'At the heart of every nonprofit’s ability to engage donors and create movements is its ability to tell a compelling story -- but not just any story. 1) Acumen.
  • HUBSPOT  |  TUESDAY, JULY 12, 2011
    [Help] How to Deal With Negative Nancy's Comments in Social Media
    Ask them how you can help; then help. If the comment you're dealing is just blatantly offensive and lacks context, tell the commenter you're sorry they feel the way they do and ask them how you can help make the situation better. So much for mom's lesson , "If you can't say something nice, don't say anything at all," huh?
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