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  • B2B MARKETING TRACTION  |  FRIDAY, AUGUST 19, 2011
    [Help] Social Media Messages – How Many are Enough?
    New Incite offers several outsource services to help – see our Outsource Social Media Services page for more information. Tweet. As a B2B Marketing Consultant, I am often asked how many messages a business should post on their social media accounts. If you fail to plan, you plan to fail. for more on this. How long should they be?
  • THE ROI GUY  |  THURSDAY, DECEMBER 23, 2010
    [Help] Social Media Hierarchy of Needs - Best Practices for ROI Success
    To help buyers recognize needs, savvy social media marketers are leveraging content that illuminates market trends, highlights issues others are successfully addressing, and provides tangible ideas on how to solve problems. the quantified return on investment (ROI) from social marketing efforts.
  • TOM PISELLO  |  TUESDAY, OCTOBER 5, 2010
    [Help] B2B Companies are Really Content Companies, But is Content.
    Interactive Smart Content(tm) is one of the keys in helping to overcome marketing fatigue and produce engaging content. Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. How Do You Get Started in Content Marketing?
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JUNE 23, 2008
    [Help] JOLT - Journal of Online Learning and Teaching
    In this way, students not only helped to make up the exam, but. help promote the accuracy of the resulting. The class Wiki helped me work more. The use of a wiki in this class helped in my. helpful for me as I studied or reviewed what. was helpful (but not critical) for their ability to. Search JOLT. 4, No.
  • INBOUND SALES NETWORK  |  TUESDAY, FEBRUARY 7, 2012
    [Help] The Secret to Getting Leads, Not Just Likes
    ” That is the key point - you need to focus on the problem, you don’t want to get the person who is already shopping around amongst 10,000 different vendors for a very specific solution, you want to get the prospect who knows they have a problem and needs your specific help to solve it. 148% greater conversions. The developers?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 13, 2011
    [Help] The Death of Internet Marketing and the Rise of Social SEO
    As more and more people connected to the Internet the need arose to help people find those websites. By Robert Dempsey, Contributing {grow} Columnist. Internet marketing as we once knew it is dead. Gone are the days when a sales page was enough of a relationship to sell a product. Now is the time of social SEO. Are you ready for it?
  • MODERN B2B MARKETING  |  MONDAY, JUNE 25, 2012
    [Help] 5 Often Missed Opportunities for Marketing Automation
    This can be especially helpful for new analysts or press contacts who are trying to get up to speed on your company. Furthermore, it can help reinforce best practices for all employees, such as reminding employees of their company’s values, mission and/or vision. Influencers – Trying to get the attention of a blogger?
  • HUBSPOT  |  MONDAY, OCTOBER 14, 2013
    [Help] Don't Want Your Face Plastered All Over Google? You Have a Few Options
    Google cited the change as an attempt to help provide more personalized, relevant ad data. If you''re concerned about privacy, this should help you feel more comfortable existing in the digital world without retreating into a hole and signing off from the internet for good. Great. Look, I''m all for personalization and relevancy.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2012
    [Help] How to Use LinkedIn to Generate and Qualify B2B Leads
    To help you use this information about when LinkedIn users engage to maximize your lead generation and qualification activities, examine eight common types of content listed below. Provide evidence to help qualify company and/or employees in business interactions. with less activity on the weekends. were male. were female. Links.
  • ACHIEVE MARKET LEADERSHIP  |  THURSDAY, FEBRUARY 18, 2010
    [Help] Lead Management Matters!
    At Crimson, we have recently added a lead management practice , designed to help our clients with their prospect management challenges. Demand generation is the deliverable produced by marketing that connects ready and willing buyers with a sales team. Lead Management
  • INSIGHTIQ BLOG  |  TUESDAY, MAY 14, 2013
    [Help] Response Attribution: Not everything That Counts Can Be Counted…Or Can It?
    Capturing and using the historical behavior is important because it will help identify the attributes that make email a more effective marketing channel for some customers than others. This advertising has a strong effect on the decisions and purchases customers make. But how do marketers make sense of what advertising channels are working?
  • MARKETING CRAFTMANSHIP  |  THURSDAY, NOVEMBER 17, 2011
    [Help] Making the Short List: How to Drive Top-of-Mind Awareness
    Content based on intellectual capital, showcasing insight, experience and opinion, and providing helpful ideas or guidance, will be read and remembered. The Key to Making the Short List. For most companies, there is no way to predict when a prospect will purchase their product or engage their services. Consistent application is critical.
  • SALES LEAD DYNAMICS  |  FRIDAY, NOVEMBER 30, 2012
    [Help] Who’s on Your “A” Team?
    We really understand what each other does and actively try to help one another. Back in the 1980’s “ A-Team ” Members Hannibal, Howlin’ Mad, B.A. Bad Attitude” Baracus, and Faceman, shot, bombed, stabbed, slugged, hacked, connived, cavorted, and charmed their way across the TV screen. You need an A-Team to look out for you, too. R.A.M.P
  • INSIGHTIQ BLOG  |  TUESDAY, MAY 29, 2012
    [Help] Thoughts from the Cable Show: Consumers were front & center
    In an announcement at The Cable Show, Comcast introduced Comcast Media 360, a sales unit designed to help brands reach consumers with integrated, targeted and measurable campaigns across all platforms. But this year, as in recent years, television (or the first screen) wasn't the only media darling. see it, buy it a la Fashion Star).
  • WRITESPARK  |  TUESDAY, FEBRUARY 2, 2010
    [Help] E-books: More Than a New Marcom Fashion
    books are perceived positively by prospects as easier to read, with more visuals and multimedia elements that help a reader's understanding of the content. . Like women's fashion, some marketing documents are trendy for awhile, then considered unhip.only to emerge again a few years later in a new form. book Advantages. Facebook, Twitter).
  • INSIGHTIQ BLOG  |  THURSDAY, DECEMBER 22, 2011
    [Help] A Marketing Reflection: Quaero's 2011 Webinar Recap
    Our webinars largely attempted to boil down the key areas of concern to help marketers get a grasp of the landscape, and how to begin making changes in their organizations. Here at Quaero, it's a magical time of the year. Using up last vacation days, attending company holiday parties, and of course, planning for 2012 marketing efforts.
  • DIGITAL VOICES  |  FRIDAY, JULY 16, 2010
    [Help] Maximizing the effectiveness of your social marketing activities
    While there is no silver bullet with maximizing usage and being more effective with social channels, we hope you find these ideas to be helpful in your travails down the social road. The proliferance of social channels over the last 5-6 years is simply amazing. may provide other platforms to communicate with our audience. . Invest wisely.
  • SALES LEAD DYNAMICS  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Help] Do You Sell Perfume or Do You Sell Hope?
    Client testimonials are also helpful. “ In the factory we make cosmetics. In the drugstore we sell hope.”. That powerful statement is from Charles Revson, the founder of Revlon, and one of the great marketers of all time. Perfume is simply smelly (well, ok, pleasantly fragrant) water. But Revson imbued it with almost mystical powers. Right?
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 18, 2013
    [Help] Here is my fervent hope. That what does not kill you, makes you stronger
    'Can getting smoked in a National Championship game lead to greater results? My Alma Mater is the University of Notre Dame. So I was deeply embarrassed to be smoked by the University of Alabama. As the announcer stated “ An over-whelming victory in this BCS game.” ” We were pounded by a much better team. This is true for all of us.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 18, 2011
    [Help] Find New Customers Fan of the Month – Arthur Germain
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. Arthur is an expert in company messaging and is based on Long Island.
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 12, 2011
    [Help] Mad Marketing TV Episode 1 is done
    Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. I’m the host of Mad Marketing TV  sponsored by  Act-On Software  and we recorded the premier episode yesterday. It featured an expert on buyer personas – Adele Revella of The Buyer Persona Institute.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 11, 2011
    [Help] Find New Customers Fan of the Month – Arthur Germain
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. Arthur is an expert in company messaging and is based on Long Island.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 28, 2011
    [Help] Find New Customers Fan of the Month – Antonio Dimitriadis
    Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. B2B Lead Generation | Find New Customers Fan of the Month for October 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Antonio Dimitriadis. in Greece.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 27, 2011
    [Help] The Science of Social Timing Part 1: Social Networks
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. The Science of Social Media | Insights from Dan Zarrella. Great insights on how best to use social media for maximum effectiveness in b2b demand generation from Dan at Hubspot. Thanks, Dan! link]. tweet«.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 21, 2011
    [Help] Find New Customers Fan of the Month – Antonio Dimitriadis
    Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. B2B Lead Generation | Find New Customers Fan of the Month for October 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Antonio Dimitriadis. in Greece.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 7, 2011
    [Help] Find New Customers Fan of the Month – Antonio Dimitriadis
    Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. B2B Lead Generation | Find New Customers Fan of the Month for October 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Antonio Dimitriadis. Embrace them.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 1, 2011
    [Help] Find New Customers Fan of the Month – Antonio Dimitriadis
    Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. B2B Lead Generation | Find New Customers Fan of the Month for October 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Antonio Dimitriadis. in Greece.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 23, 2011
    [Help] Laugh and Learn with Find New Customers | Episode 45 – Just Ship It
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. In his weekly B2B marketing show, Jeff Ogden , President of the B2B lead generation company , Find New Customers ([link] shares a key marketing take-away using wit and humor.
  • FEARLESS COMPETITOR  |  SUNDAY, AUGUST 21, 2011
    [Help] Sunday Post | Introduction to “A Whole New Mind”
    July was the biggest month ever for this blog and with your help, August will be even better! On Sundays, our goal is to expand minds – to share insights – to get you to say “ Wow!&#. Want to truly understand Find New Customers ? Watch last Friday’s  Laugh and Learn show. Great show! It’s a must-watch! Dan Pink.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 24, 2011
    [Help] Content Marketing tips and techniques
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. B2B content marketing | tips and techniques. SoftwareAdvice.com invited me to do a guest video post for their very popular blog on B2B marketing.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 21, 2011
    [Help] @fearlesscomp to appear on SLMA radio
    Find New Customers helps companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. B2B Lead Generation | The Fearless Competitor to appear on SLMA Radio. Sales Lead Management Association (SLMA) Radio has all the top experts in B2B marketing and sales.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 16, 2011
    [Help] Great guest bloggers coming
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. Aprimo hired Find New Customers because of our world-class network of top experts. Now we bring you these top experts as guest bloggers. You’ll know some of these too. Plus many more.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 11, 2011
    [Help] How to Prioritize Sales Leads Part 2 – Mac McConnell of Bluebird Strategie
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. B2B Lead Generation | How to Prioritize Leads | Part 2 of 3. In our last post, we shared part 1 of Mac McConnell of Bluebird Strategies talking about lead scoring at Software Advice.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 5, 2011
    [Help] Changing direction | The difficulty in changing a tiger’s stripes
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. Had a very interesting conversation with an SVP of Marketing for a $500MM software company this week. Their challenge? They sell mainly to IT, but want to sell to business leaders.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 4, 2011
    [Help] Jill Konrath on HubspotTV
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. Jill Konrath. Please support Jill! HubspotTV is the fun and witty sales and marketing show that airs for 20-25 minutes every Friday starting at 4:00pm ET at HubspotTV. Don’t Miss it!
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 20, 2011
    [Help] The Definitive Guide to Making Quota
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. B2B Sales | Tips from top experts. Ever wish you could discuss your sales challenges with top experts like Dave Stein, Jill Konrath, Kendra Lee or Kevin Temple? Now you can. What do you think?
  • MI6 MARKETING AGENCY  |  WEDNESDAY, JANUARY 19, 2011
    [Help] Vendor News: EMC
    Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. EMC Launches New Product Line for SMBs. This week EMC unveiled its new VNX Product Line targeted to the SMB market. Video Interview. Video Timeline. Tweet.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 16, 2010
    [Help] 60 Seconds not this week
    He’s an expert in demand generation who helps companies increase the flow of qualified sales leads. My thanks to our fans, but no 60 seconds this week. We’re with a new client, Aprimo , and unable to post this week. assure you that “60 Seconds with the Fearless Competitor&# will return next week. Lead Generation Made Simple.”
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 11, 2010
    [Help] 60 Seconds with the Fearless Competitor – Episode 5
    Find New Customers helps business develop and implement programs to drive more sales leads by improving the way they find and acquire new customers using best practices in lead generation. In Episode 5 of this quick hitting video series, the Fearless Competitor shares 6 tips for B2B marketing success today.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 14, 2009
    [Help] New approach in remarkable content
    Jeff Ogden, the Fearless Competitor, is President of Find New Customers “ Lead Generation Made Simple &#  For businesses looking for lead generation , Find New Customers helps business implement best practices in finding and acquiring new customers. The Holy Grail of marketing content is interactivity. We watch it. Emails. Blog posts.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 30, 2009
    [Help] The wrong formula
    Jeff Ogden is President of Find New Customers , a company dedicated to helping other companies find and acquire new customers using best practices in lead generation. It used to be so simple. The formula was clear. Problem — We need sales. Answer — Hire salespeople, especially those with industry or specialized experience.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 22, 2009
    [Help] 6 Things You Need for Demand Generation
    He’s been called the guru of lead generation and Find New Customers helps businesses execute lead generation programs to excel at acquiring new customers. Here’s what you need: A clear universal lead definition – agreed by sales and marketing. strong value proposition – specific, measurable and time-constrained.
  • SYNECORE  |  FRIDAY, JUNE 20, 2014
    [Help] Integrated Digital Marketing Chronicles: Measure & Refine Your Efforts
    You would imagine that utilizing the tactic of strategy refinement might have helped the army realize that bullets don’t work on Godzilla. 'After you''ve defined , promoted , connected and converted the audience with your digital marketing campaign your work is finished, right? Wrong! How is this accomplished? That got me thinking.I
  • SYNECORE  |  MONDAY, MARCH 10, 2014
    [Help] Social Mapping: Will Findery Make its Mark?
    As marketing goes solomo , the idea of social mapping is a unique enough concept to help it stand out amongst the noise. 'Social discovery is not a new concept. So what makes Findery , the new social app from Flickr co-founder Caterina Fake, different from all the rest? Did you know that Janis Joplin lived on this street? Bumping” Alerts.
  • B2B MEMES  |  MONDAY, JUNE 18, 2012
    [Help] Curation: Add Value and Pass It Along
    Among all the topics that seem to rile journalists and publishers these days, perhaps the most contentious is curation. Is summarizing and linking to another person’s article an honorable act or a form of theft? How can you distinguish between good curation and bad curation? Perhaps not so clear is how to add value.
  • SAZBEAN  |  MONDAY, AUGUST 30, 2010
    [Help] Review: SocialSeek for Social Media Monitoring
    If you found this post helpful, please consider signing up for our free newsletter or subscribing to Sazbean.com via RSS feed or email. One challenge with social media is keeping track of all the conversations and times that your name or company name is mentioned. Search by keyword and location, or just one or the other. Birds-eye View.
  • PHOENIX RISING  |  MONDAY, NOVEMBER 30, 2009
    [Help] Primal Thinking
    I'm laughing as I write this, I can't help it. I wrote a post last week entitled Ready, Fire, Aim. closed with what I thought was a cute little double entendre' Something lifke "Who knows, maybe we'll hit the bullseye!" " followed, by a picture of a bull's eye.the Wall Street Bull's Eye to be precise. 
  • SAZBEAN  |  TUESDAY, APRIL 1, 2014
    [Help] What You Want to Know Will Dictate What You Measure
    While it may seem obvious, taking a step back to understand what you want to know first will help you choose the right measurements. But there is hope… Google analytics allows you to add tags to links that can help you distinguish where traffic is coming from to the same web page. Step 1: State What You Want To Know.
  • THE ROI GUY  |  MONDAY, MAY 2, 2011
    [Help] Alinean Announces the CMO Challenge
    Free Campaign and Marketing Optimization (CMO) Assessment Tool and Service to Optimize B2B Marketing Return on Investment (ROI) Alinean announces the CMO Challenge , a free online assessment tool and service to help B2B marketers optimize the spending and practices of overall marketing groups, or individual campaigns.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 7, 2014
    [Help] The seven traits of an effective digital enterprise
    If online retailer Zappos is out of stock on a product, it will help you find the item from a competitor. The post The seven traits of an effective digital enterprise appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. 'I really enjoy the free content provided by McKinsey & Company’s Insights.
  • B2B IDEAS @ WORK  |  TUESDAY, JULY 12, 2011
    [Help] B2B Marketing Research: Getting Started
    This not only helps you develop rapport at the beginning, but can also help you ‘speak their language’ and understand where they are coming from when you ask them questions during the interview. Ok, so you’ve done your secondary research and you’ve developed your research proposal – now what? Stay Humble.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 3, 2013
    [Help] How B2B Marketers Will Spend Their Budgets in 2014
    That said, it can nevertheless be helpful to know how one’s competitors and peers in other industries are planning to split up their marketing dollars for the coming year. So it’s helpful that MarketingSherpa recently asked a large number of marketers how they planned to change tactical allocations over the next 12 months.
  • LEADER NETWORKS  |  TUESDAY, OCTOBER 11, 2011
    [Help] Five Ways To Avoid the "Valley of the Social Tools"
    We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. Social strategy and social operations are causing big changes in business today -- online and offline. They've emphasized click-through and followers. insert social tool name here.) or your career!
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, MAY 6, 2012
    [Help] Top 50 Sales & Marketing Influencers for 2012
    president, is a sales leadership professional who for more than 14 years has helped executives revitalize their organizations by pulling sales results from the doldrums to predictable revenue. Top Sales Magazine Names Consultant to Cisco and Microsoft Partner Programs a Top 50 Sales/Marketing Influencer. KNOXVILLE , Tenn., About Ken Thoreson.
  • SYNECORE  |  SATURDAY, FEBRUARY 1, 2014
    [Help] Pin to Win: Social Sharing on Pinterest Trumps Email
    With Interests , pins are organized within a handful of broad categories, so Interests will group together pins in much more narrow categories to help recommend pins users are more likely to be interested in. 'I’ve long argued that Pinterest is the most sales-actionable social network around. percent of shares to Pinterest. Here’s why.
  • THE POINT  |  FRIDAY, JANUARY 6, 2012
    [Help] How to Optimize Your Website’s Resource Library for Lead Generation
    In order to keep the layout scalable, simple, and intuitive, we added a categorization system to help users search by content type as well as category icons and a rating system to aid in scannability.“. A well-designed resource library can be a key factor in converting Website visitors to measurable, actionable sales leads.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 27, 2010
    [Help] Engaging Content: Get Emotional, Really Emotional
    Your readers can feel the pain of the client who was frustrated, angry, disappointed… and feel their relief when you helped them out. How can content  marketers create content that engages – truly engages – the emotions of readers ? When Harry Met Sally , Sally insisted men could never tell when women were faking an orgasm.
  • HUBSPOT  |  THURSDAY, JULY 8, 2010
    [Help] 6 iPhone Apps for the Modern Marketer
    The Grader.com website it is based on is a 'suite of tools that helps you measure and analyze your marketing efforts'. Analytics Pro will help get this job done, anytime and anywhere. The LinkedIn iPhone app helps you manage your online professional network on-the-go. It helps you buy and manage your online domains.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 25, 2014
    [Help] What’s All the Buzz about ‘Google My Business’?
    'A new user-friendly tool can help small businesses get a little love from Google. You can see how well posts are doing, get a look at the demographics of your followers and see helpful charts about your engagement rates. “This information will help owners see how far their reach is.” Not familiar with Google+ ?
  • WINDMILL NETWORKING  |  TUESDAY, MAY 8, 2012
    [Help] Social Media for B2B Sales – 11 Tips for Building Better Client Relationships!
    Once inside the prospect’s office I was looking for plaques, diplomas, memorabilia … any clue that would help me to understand him or her better and to discover possible interests that we might have in common. Help them to sell their products and services even if those items are not being provided by you. What kind of cars do I see?
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 5, 2012
    [Help] Marketing Automation Vendors Added Webinars, Social Media, and Dynamic Content in 2011
    Cross-Campaign Coordination: This encompasses several features to help coordinate customer treatments across campaigns. Last week's post took a horse race approach to data from our newly available B2B Marketing Automation Vendor Selection Tool (VEST): who’s ahead, who’s behind, and who is coming on strong. Let’s start with the basics.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 13, 2013
    [Help] Creating Marketing People Love: 29 Tips From Industry Experts [Slideshow]
    4) "If you help the people you love to serve, you'll never starve." 26) "If you help someone, you may create a customer for life." "Love is everything it's cracked up to be … It really is worth fighting for, being brave for, risking everything for." - Erica Jong. With Valentine’s Day just around the corner, love is all around.
  • WEBBIQUITY  |  MONDAY, APRIL 8, 2013
    [Help] 24 Exceptional Email Marketing Tips, Techniques and Tactics
    Robin Neifield offers a dozen tips to help “integrate email and each of the major social properties,” such as, on Facebook, “Definitely use your status updates to tease upcoming emails—especially if you have an offer or promo. What are the most effective techniques for building an opt-in email list? Adam T. Between 0.5
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 10, 2014
    [Help] Work in B2B? LinkedIn Can Supercharge Your Personal Brand
    ve used it for all of the things mentioned above, but today I’ll focus on a couple of my favorite tips which helped me become one of LinkedIn’s top 1% most viewed profiles and will help you to supercharge your personal brand. 'Employees at B2B companies know that LinkedIn is the B2B network. asked him what it was. His answer?
  • MARKETING ACTION  |  TUESDAY, JANUARY 21, 2014
    [Help] Online Personal Privacy Update
    Yes, these credit monitoring tools help you – after the fact – but you also need to help yourself, before the damage occurs. 'Would you walk naked down the road? Trust, consent, and transparency are the building blocks of the digital economy. Blah, blah, blah…we have heard this all before. StaySafeOnline.org. link]. Do it NOW. license.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Help] 6 Smart Strategies for Segmenting Your Dynamic CTAs
    In our marketing at HubSpot, for example, we might show our ecommerce audience a CTA for an ebook about how to get started with ecommerce marketing, but to our nonprofit audience, we may show a CTA to sign up for our upcoming webinar about content ideas to help boost fundraising dollars. 'Are you using calls-to-action in your marketing?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 22, 2014
    [Help] Next-Generation Marketing Automation Systems Target Small Business
    Before jumping into the new systems, it helps to define a set of standard features to measure them against. 'I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. continuously updated) as well as static. Among U.S-based
  • ANNUITAS  |  TUESDAY, APRIL 8, 2014
    [Help] Data Touches Everything at the Marketo User Summit #MKTGNATION14
    The first session I attended was called Marketo & Salesforce: Helpful Audits, Alerts, & Workflow for Rapidly Growing Companies and featured our newest team member Jenny Robertson sharing her experiences from  Navicure , building out both Marketo and SFDC workflows and rules to help solve some very common data quality issues.
  • HUBSPOT  |  TUESDAY, MARCH 22, 2011
    [Help] LinkedIn Hits 100 Million Members [Infographic]
    You should be sharing and creating relevant and non-promotional content about your industry to build connections that will help drive leads and new business. LinkedIn is often the first thing that comes to mind when marketers think about social media for business-to-business (B2B) companies. Marketing Takeaway. Connect with HubSpot
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 23, 2014
    [Help] The Future of Social Marketing Automation is Here (And Improving)
    'by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Roz Lemieux, CEO of Attentive.ly, a social behavior platform that helps modern marketing organizations predict how customers and supporters will behave – even what they might do or buy – from social data. Impressive. July 24 at 2 p.m.
  • SAZBEAN  |  FRIDAY, APRIL 25, 2014
    [Help] Understanding Facebook Boosted Post Metrics
    Either the boosted metrics didn’t include some of the stats, boosting the post helped increase the organic reach and engagement, or the post received an unusually high number of engaged traffic from some of the people who saw it (remember that when someone likes a post, their network sees that they liked it, at least for a short time period).
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 13, 2011
    [Help] Manufacturers: How to Succeed in Social Media Using Content Curation
    recently read a guest post from Neicole Crepeau on Convince and Convert site that outlines things to help you be successful at content curation. One long-term strategy that folks sometimes overlook is that of leveraging content curation as a way of building followers and “expertise standing &# in your field. The “go to&# guy.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 9, 2012
    [Help] Social Media Policy for Employers: 6 Additional Key Policies To Update
    Having such policies not only help to encourage compliance with law, but also help keep employees safe while on the road, and should reduce accidents. Are all of your companies policies as up to date as your social media policy? Your company has probably worked hard to get its social media policy compliant with current standards. 
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 10, 2014
    [Help] LinkedIn’s New Content Marketing Score
    The social media giant is rolling out two new features to help small businesses improve content marketing. The second concept lists Trending Content, which will help you write about topics that are of interest to your target audience. 'Do you ever wonder how effective your LinkedIn content is at reaching your target audience?
  • BIZNOLOGY  |  FRIDAY, MARCH 15, 2013
    [Help] Listening Online Isn’t A Lost Art, You Must Find It
    Having a realistic view of what is going on will go a long way to helping us behave more appropriately in the online world. Photo credit: Wikipedia. Fortunately, there is a never-ending font of information to feed this terrible habit of mine. Of course, I say fortunately for me. Did I just see a drone in the distance?!) So It’s simple.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MARCH 12, 2014
    [Help] B2B E-mail Marketing Pro-Tip: Understand Your Sales Cycles
    When a prospect fills out a landing page form, ask for information that will help to put them in an appropriate buyer persona segment so that subsequent emails will be more relevant and helpful. 'Artillery B2B Marketing Blog > The Forward Observer. Email marketing is more scalable (and less intrusive) than telemarketing.
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 17, 2013
    [Help] Suit Up, Stand Up, Sign Up: A Sales Mantra
    The website helps people find babysitters, nannies, childcare and senior home caregivers. 'Time is vitally important to the success of a salesperson—time to research prospects, time to hone the sales pitch, and time to communicate with potential clients. Used to be lucky if you had an email to go on”. Meetings can keep reps from their jobs”.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 13, 2014
    [Help] 15 of Our Favorite B2B Content Marketing Tips
    Keeping an eye on metrics such as reach, sentiment, engagement, and conversions will help determine if your initiatives are on the right track. Setting KPIs before kicking off a content strategy will help determine if each piece of content being created is living up to expectations defined by these goals. '“Content is king.”
  • ANNUITAS  |  THURSDAY, APRIL 17, 2014
    [Help] Common Pitfalls in Demand Generation Strategy
    Do you have the right people (both internally and externally) to help you execute your strategy? 'The word “strategy” is so over-used these days. No doubt about it we all want to have ground-breaking strategies , be thought of as strategic thinkers, and win awards for our companies or agencies with our strategy of the year. Sound familiar?
  • PAUL GILLIN  |  THURSDAY, OCTOBER 3, 2013
    [Help] Bidding Fond Farewell to BtoB Magazine
    I’ve helped judge its Social Media Awards for the last four years and also contributed to the annual Interactive Marketing Guide since 2010. 'I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. Related articles.
  • LEADSLOTH  |  MONDAY, JULY 12, 2010
    [Help] Hubspot Review
    Jep Castelein is the founder of LeadSloth, a firm that helps technology companies find untapped revenue in their marketing databases. UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! Marketing departments at mid-size companies.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2012
    [Help] 11 LinkedIn Marketing Gems You're Missing Out On
    Use the data available in Group Statistics to help refine the targeting of your advertising and marketing campaigns. Think of it as an inside look on a focus group that can help you inform your marketing personas and campaigns. As such, it'd be helpful to import them into your CRM, no? 277% more effective , in fact. Subgroups.
  • CONVERSIONATION  |  SUNDAY, FEBRUARY 3, 2013
    [Help] Successful Social Business Pilot Projects: Benefits of Starting Small
    Social business pilot projects and smaller test cases are not only great ways to break through the clutter of the hype but also help making purpose and benefits tangible and understandable for those involved. History has a tendency to repeat itself. This post makes the case for social business pilot projects.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, AUGUST 18, 2010
    [Help] Evaluate Your Marketing Campaign With Analytics BEFORE You Launch It. (Part 1 of 2)
    Marketing Analysts are able to use your company’s data and secondary data to help define your target market and opportunities to ensure you are reaching the right audience to meet your business objectives. Megan Jasinski. Marketing is a marathon, not a sprint. We’ve all been there before. I have this great idea for a marketing campaign!
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Help] Electricians are SHOCKED! Limited Social Media Equals Unlimited.
    If you’re a contractor, take a look at his tips to help improve your site. If there is an emergency, they want help to come from nearby and as soon as possible. Customers think you will also find them helpful to your clients. Limited Social Media Equals Unlimited Business Today we have a guest post by Marc D. Directory. Look
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 9, 2012
    [Help] Optimize for Mobile and Watch Your Social Media Presence Soar
    This allows you archive media outside of your mobile site, in turn helping  your mobile site operate efficiently and load quickly without having to delete any material. When Alex is not helping the world go mobile with FiddleFly, he spends his time traveling the country speaking about social media, marketing, and the future of the web.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Help] Seeking Corporate Gifts for Your Nonprofit? Think Outside the Box
    Companies and their employees are more willing to get their hands dirty and volunteer their time, both personally and professionally, to help organizations make a bigger impact. Your organization can help the company''s business goals. ” Thousands of students have attended and millions have joined the movement. nonprofit
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, DECEMBER 12, 2012
    [Help] 5 Steps the Internet Buyer Goes Through
    Once prospects realize that something needs to change, they’ll start looking for products, services or methodologies that can help them meet goals. In this stage, you can help the prospect narrow down solutions and put yours in the forefront. Identifying the Problem (or the Opportunity). Perhaps your phone call is the trigger event.
  • HUBSPOT  |  THURSDAY, NOVEMBER 29, 2012
    [Help] How Even YOU Can Master PPC Campaign Management [TEMPLATE]
    That’s why PPC is such good business for Google, which still generates 96% of its revenue through advertising -- because marketers know when they invest in PPC properly, they can get pretty close to guaranteed placement in the SERPs and help you generate leads. They contain formulas that will help you in subsequent steps. Handy, right?
  • SALES CHALLENGER  |  MONDAY, JUNE 17, 2013
    [Help] Overcoming Sales’ Unpredictability
    This year is the first time we’ve truly come to appreciate that fact, in our work on understanding the type of climate sales leaders and front-line managers need to create to help sellers succeed in this highly variably environment—one we’re calling “guided rep judgment”. This is how we won. What do we mean? We built scorecards. Insights.
  • SALES CHALLENGER  |  TUESDAY, MARCH 5, 2013
    [Help] Why Solution Sales is Fading Away
    When we analyzed 5000 B2B customers, we found the single biggest opportunity we have is using the sales moment not to diagnose, but to teach customers something new about their business , and ways in which we can uniquely help them. For the past twenty or so years, many companies have pursued a solution sales strategy. Reasons for Demise.
  • BIZNOLOGY  |  FRIDAY, JUNE 13, 2014
    [Help] Getting better brand value from “Big Data” – the Eternal Struggle
    Smart use of “Big Data” can help us learn more about customer attitudes and habits, but to create a benefit and/or new offers that will truly astonish and embrace customers, one has to drill down to find those emotional drivers that will make a company/product/service brand really stand. The Recession contributed to this fixation.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 3, 2013
    [Help] The Four Biggest Content Marketing Pain Points
    Her passions include bringing a fresh point of view to everything she does and helping organizations take their programs to the next level. Brands face multiple obstacles when organizing the content function. Brands  identify multiple pain points when dealing with content strategy and the execution of content marketing programs.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JULY 2, 2014
    [Help] Should You Centralize or Decentralize Your B2B Marketing? Yes You Should.
    As the local marketer at the far end of this well-meant scheme I invested countless hours figuring out how to get around the stuff I didn’t like and how to get someone else to pay for the bits that were helpful. 'This was originally published on February 12th, 2014 on the Canadian Marketing Association blog. Act Local.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 12, 2014
    [Help] Twitter Truth #2: Sometimes You Need to Shut Up
    So is shutting up when there is simply nothing helpful to say. 'Last week we looked at some recent Twitter escapades that had in common the mistaken belief by marketers that Twitter has something to do with them. This backfires rather a lot. Another thing that often ends badly is saying anything at all. Even if it’s Christmas.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 15, 2013
    [Help] How Xerox is Supporting Editorial Advocacy with Healthbiz Decoded
    HealthBiz Decoded’s infographics help support media attention and traction to position the brand as a news source. 'by Amanda Batista | Tweet this How do you build believability for something that nobody knows you do? That was a big question the team at Xerox asked themselves this past February. And that’s what Xerox did. Influencer gap.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Help] The Future of Digital Marketing is Already Here
    This is also where marketing automation platforms often come in, helping marketers begin to automate and orchestrate these myriad touch points to drive maximum results and build enduring relationships. 'Author: Mike Stocker Today, the needs of all marketers are converging, creating a common set of goals. ITjsb22-EwQ&feature=kp.
  • HUBSPOT  |  FRIDAY, FEBRUARY 7, 2014
    [Help] Is Your Ego Hijacking Your Content Marketing Strategy?
    Even Silicon Valley visionaries are looking for ways to detach themselves from the onslaught of interruptions they themselves helped create. Is your content helping people and leading to actual sales? 'There''s a lot of talk about "mindfulness" these days. As content marketers, it can be hard to know what to make of this reality.
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2011
    [Help] 5 Commonly Held Social Media Myths.Busted!
    Or is it simply a call-to-action that will help you reach your business goals. Dan’s latest data indicates that using “Please ReTweet” in Twitter messages helps. Ever since I first learned about Zeus and the magical world of Mount Olympus, mythology has piqued my curiosity of the human mind. Twitter is a link economy.
  • HUBSPOT  |  THURSDAY, OCTOBER 18, 2012
    [Help] Why Thank-You Emails Are the Untapped Gold Mine of Email Marketing
    Recipients anticipate transactional/thank-you emails because they help them complete an action. As we already mentioned, one of the key benefits of emails is that they get forwarded and shared, helping your content reach a brand new audience. So what's the marketer's equivalent to transactional emails? The Benefits of Thank-You Emails.
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