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  • MARKETING ACTION  |  WEDNESDAY, JANUARY 15, 2014
    [Help] Agency Revenue Is Up 300% Thanks to Marketing Automation
    ” All that changed when she adopted Act-On marketing automation. A new case study looks at how Act-On technologies have helped TTPM take its clients – and itself – to new levels of success and profitability. Act-On helped TTPM reverse the negative ROI on labor rates by significantly reducing the time it takes to manage each program.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Help] A Year in Review: The Biggest Social Media Updates of 2013
    In an effort to “help people more easily discover what others are saying about a specific topic and participate in public conversations,” Facebook implemented clickable hashtags in 2013. Need some help getting visual? Here are 10 free design tools to help you create stunning visual content. Pin ‘em! Ebooks?
  • CHRIS KOCH  |  THURSDAY, APRIL 3, 2014
    [Help] How Manchester United Revolutionized Sports Marketing
    The NBA’s stats.NBA.com website, which houses player and team statistics from the league’s 67-year history, has helped double time spent on NBA.com while generating more than 9.5 Ask me which English soccer, uh, football team I would support and I would say Liverpool. Have a Backstory. But Man U also did something else really smart.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 17, 2014
    [Help] How Gamification, Social Sharing, and Unicorns Balancing 34,404,336 Dinner Plates = Winning Emails
    They build products that “help transform people’s lives.” My Fitbit fits in my pocket and stays with me all day long. The badge emails are meant to congratulate me and help me easily share my results – note the one-click “Tweet” and “Like” buttons – with my social networks. Author: DJ Waldow “In 2013, you traveled 543 miles.
  • FOLLOW THE LEAD  |  TUESDAY, JULY 13, 2010
    [Help] The sales side is committed, but is marketing involved?
    Guest Blog | Ben Bradley. There is a classic story about a pig and a chicken that decide to open a restaurant. The pig asks the chicken, “What should we call the restaurant?” The chicken answers, “Ham and eggs.”  The pig responds, “I don’t like that idea because you’d be involved and I’d be committed.”. Subscribe to RSS. _.
  • FOLLOW THE LEAD  |  THURSDAY, JUNE 10, 2010
    [Help] Study points to risks (and rewards) of social media
    According to the ISACA, a more holistic approach to integrating emerging technologies into the enterprise helps to ensure that risks associated with social media are being considered in the context of broader business goals and objectives. However, we’re well aware of the potential pitfalls of using Facebook, Flickr, Twitter et al.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 21, 2014
    [Help] The cure for Bloggus Interruptus
    The post The cure for Bloggus Interruptus appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post The cure for Bloggus Interruptus appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. I am suffering from Bloggus Interruptus. Like anything, the more you blog, the better you get at it.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 6, 2011
    [Help] Savvy Speaks: Money-Saving Content Development Tips
    Everyone inevitably needs help, which cost money. My suggestion is to find the best help for your needs. Here is a list of seven things content marketers can cross off their to-do list with the help of a VA. Content marketing is the "it" thing these days. We're not surprised. Jamie. Recycle. Repurpose. Reuse.
  • VERTICAL RESPONSE  |  FRIDAY, JULY 10, 2015
    [Help] Reignite the Fire with Inactive Customers
    It helps keep the fire going. Whether you’re completing a brand overhaul or launching a new product , you should always have a reactivation email campaign working to win back old customers and keep them engaged. Like any relationship, a healthy amount of patience and communication is necessary. Tell us about your results.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 20, 2015
    [Help] 5 B2B Social Media Lessons Cisco Learned in 2014
    Proper social analytics methodologies can help you develop a more sound social strategy. At Cisco we’ve seen the power of challenges such as the IoT Challenge for Young Women help increase awareness for our involvement in emerging tech development. 5. Social analytics are mission critical. Marketing
  • GREAT B2B MARKETING  |  THURSDAY, DECEMBER 8, 2011
    [Help] 6 Tips to Prepare for B2B Marketing Victory in 2012
    can help you calculate your 2012 sales lead requirements. Year-end planning reminds me of the cartoon where the guy is standing in waist deep water swatting at large alligators with a paddle.  The caption reads: “When you are up to your neck in alligators, it’s hard to remember the original objective was to drain the swamp.”
  • FATHOM  |  THURSDAY, MAY 7, 2015
    [Help] Consumer Brand SEO Pulse: 5.7.15
    They help with search rankings, which increases visits and improves your brand’s reputation, leading to more conversions. Use these tips to help keep you from going disavow-crazy! Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! How do people search? Keep reading to find out!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 5, 2014
    [Help] Memory, Information Overload, and 3 Ways Marketers Can Maximize Content
    This means that sharing stories can help us be present when audiences (prospect + client) are making important decisions. At 73 years old he’s not moving as fast as he used to, but his mind is sharp and he has an almost limitless supply of dad jokes (if he really likes you he’ll even tell you a slightly dirty one).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 11, 2015
    [Help] Brands and Bloggers: Keep Your Sponsored Content Legal
    As I’ve said before , using hashtags is neither required nor especially helpful when it comes to disclosure. The post Brands and Bloggers: Keep Your Sponsored Content Legal appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Kerry Gorgone, {grow} Contributing Columnist. Add “[Client]” to your tweet.
  • HUBSPOT  |  FRIDAY, JUNE 12, 2015
    [Help] Is Your Coworker Actually an A-hole? [Flowchart]
    According to James, to qualify as an A-hole, someone must meet these three criteria: They help themselves to special advantages in cooperative life (ex: cutting in line at the bank). So while Sutton's tips can be helpful, there's no guarantee they'll actually improve your situation. We’ve all been there before. Or in a quiet hallway.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 21, 2014
    [Help] The Glorious Unfolding: Taking a lesson from our younger selves
    The post The Glorious Unfolding: Taking a lesson from our younger selves appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. I recently had an experience that shook me up a bit. Maybe it will shake you too. Wall Street Journal column by Sue Shellenbarger  got me thinking about how I have grown as a person and why.
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Help] This Guy Got Drunk and Critiqued Our Website. Here's What He Had to Say.
    We want to make it easy for people to fill out the form, but we also want to send relevant, detailed information on to our Sales team so that they can they can best help our prospects and customers. All of these tools can help you take a methodical and informed approach to your design and marketing decisions. 3) Pair the data.
  • ACHIEVE MARKET LEADERSHIP  |  TUESDAY, FEBRUARY 19, 2013
    [Help] 5 Steps to Humanize Your Brand
    We recently ran across an article with these 5 steps to help guide you in the process: Have a plan. Humanizing your brand builds brand/customer loyalty by allowing you to create an emotional connection with your customers. Know thyself. Create brand ambassadors and evangelists. Don’t forget your netiquette. Hire for humanization.
  • HUBSPOT  |  THURSDAY, JUNE 23, 2011
    [Help] 15 Simple Tips for Beating the Writer's Block Blues
    You already know that creating quality content helps drive traffic to your web site, which in turn creates more leads. If this pressure is what’s holding you back, look no further, because here are some easy and helpful tactics to overcome your writer’s block. Build a profile of your customer. Conduct a Google search.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 28, 2012
    [Help] New White Paper from Silverpop | CMOs Speak – Navigating the Crazy New World of Marketing
    It will help a lot. CMOs Speak | Are Managers and Directors of Marketing Listening? from Jeffrey Ogden on Vimeo. If you’re a Director or Manager of Marketing who wants insights from top CMOs, then download CMOs Speak here , the new white paper sponsored by Silverpop. It What do you think?
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 30, 2013
    [Help] The Difference Between SEO & SEM
    That would certainly help. Originally posted here on USSCO Speaks blog. It’s hard to keep track of all the digital marketing buzzwords that are flying around the internet today. Especially, if those words are thrown into acronyms that further decode their meaning. First off, what do they stand for? So then what is SEM? Search engine…?
  • WEBBIQUITY  |  TUESDAY, JUNE 10, 2014
    [Help] Search and Social Lessons from the Zenith Social Media Marketing Conference
    Finally, the brilliant Lisa Buyer and Lisa Grimm concisely and helpfully summarized everything new with Twitter in the past year or so, combined with timeless best practices, in “Breaking Bad with Twitter! Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Help] 5 Tips For Marketing Leaders To Bridge Organizational Silos
    Ultimately, helping people along the customer journey is the only thing marketers do!). Marketing used to be easier, wasn't it? You’d have one team doing broadcast and print, and another in the back room doing direct mail. That was about it. No more. Here are some best practices for taking integrated marketing to the max. 1.
  • WRITING ON THE WEB  |  THURSDAY, JUNE 7, 2012
    [Help] Blogging that Makes Sense: Mind Your P’s and Q
    Here’s how I help my clients solve this problem. Does your business blog make sense to readers? The most frequent complaint I hear about blogging is “I don’t know what to write about.” ” This is because many business bloggers don’t have enough clarity about their blogging goals. Image: freedigitalphotos.net ).
  • NUSPARK  |  WEDNESDAY, JANUARY 16, 2013
    [Help] How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns
    Below is a concatenate tool we use at NuSpark Marketing that helps us create and manage keywords, by merging terms for up to 4 themes, and outputting exact, phrase, broad, modified broad and negative matches. Marketers must really understand their audience’s needs in order to provide something of value that can lead to a conversion.  Ways to.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 14, 2012
    [Help] 14 Must Attend Dreamforce Sessions for Marketers
    Perfect Pairing: How Modern Marketers are Helping Sales Crush it’s Quota. At the end of the day, B2B marketing is about helping sales make its number. by Jesse Noyes | Tweet this It’s that time of the year again. Dreamforce is upon us. Here are 14 Dreamforce ’12 sessions you won’t want to miss! Secrets of Top Converting Websites.
  • HUBSPOT  |  TUESDAY, OCTOBER 19, 2010
    [Help] Breaking Down the Inbound Marketing Mix
    Helpful Links: Learn more about why every business should blog and learn a few Business Blogging Lessons From Google's Chief Blogger. Helpful Link: Want More Leads? Helpful Link: Need more link building ideas? Helpful Link: New to social media? Spend 40% on Blogging / Content Creation. Offer Downloadable Content.
  • DELICIOUS B2BMARKETING  |  FRIDAY, FEBRUARY 15, 2013
    [Help] B2B's Digital Evolution
    The challenge for marketers is to be present in these channels at all times with content that educates buyers and helps guide commercial decisions. Most content is low value; it may be interesting or get a lot of "engagement," but it doesnt help buyers make commercial decisions. We can help. Think with Google. Search. Forum.
  • THE EFFECTIVE MARKETER  |  TUESDAY, APRIL 10, 2012
    [Help] Deconstructing an Email Marketing Campaign
    So in order to help those thinking about how to start their own email marketing programs, and also for those interested in looking at the whole process in more detail to see what else can be done to improve results, let’s take a moment to deconstruct a typical email marketing campaign. It all sounds pretty simple when you think of it. Right?
  • HINGE MARKETING  |  MONDAY, MARCH 10, 2014
    [Help] Visible Expert Profile: Rick Telberg
    Rick Telberg, President and CEO of CPA Trendlines , was introduced to the accounting industry more than 20 years ago when he helped launch Accounting Today magazine as Editor. As CEO and President of both Bay Street Group and CPA Trendlines, Rick is utterly focused on building his brands and helping his clients. Forging His Own Way.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 20, 2010
    [Help] Simplify and entertain, Mr. B2B seller – a great example
    Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation. In the vast ocean of companies that sell products and services to businesses, all boats look alike. “We’re the leading provider 0f (blank) software.&#. Sure you do.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 8, 2013
    [Help] Good Sales Teams Close Deals, Great Sales Teams Earn Trust
    You are the expert in your industry and in how customers get value from your solution, and prospective customers will need your help in presenting that vision to the higher-ups. How will the partnership with your company help them six weeks, six months, or six years down the road? That said, it’s not easy. How is the weather out there?”
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Help] 7 Ways to Create a Long-Lasting Relationship Between Content and Design
    Here are seven first steps to help set yourselves up for success: 1) Brainstorm together. This is a great way to help the other person get a different perspective on their work without feeling like they’re being attacked. 4) Start learning your partner’s native tongue. there’s always a need for some degree of both parts. Or vice versa.
  • LEADER NETWORKS  |  TUESDAY, AUGUST 17, 2010
    [Help] The Difference Between Doing Social Vs. Being Social
    We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. There is a rather large difference between companies "doing" social and "being" social. Doing social is the imperative part of the equation. They give more than they take from the customer.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 18, 2012
    [Help] Winning the Attention Game in Content Marketing
    We can easily discern the Tweets and blog posts that can help vs. the ones that just add noise. There is no question that optimizing your content for general Web and social media can help get it in front of more people. Bob joined Fusion in 2000, and has helped build it into a leading independent tech PR agency. among others.
  • E-LIGN  |  WEDNESDAY, JULY 31, 2013
    [Help] 3 Solid Reasons Why Every Business Needs to Create Content
    Even if it’s directly unrelated to your business, they will remember a brand that went out of their way to help them. Inbound marketing is the strategy of drawing in visitors with blog posts, videos, paid traffic, and above all else, unique and engaging content. Leads, Leads, Leads - Content marketing allows you to generate leads.
  • MARKETING INTERACTIONS  |  MONDAY, JUNE 21, 2010
    [Help] Marketing Automation Must Support a Business Process
    What I like about this paper is that for each "truth" it presents, marketers are offered action points and links to related resources so they can hone in on the areas where they need the most help. More sales and revenues.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 21, 2013
    [Help] 5 Reasons to Outsource Marketing Today
    Should you reach out to outside firms for marketing help, like Bulldog Solutions , PointClear , AcquireB2B or Find New Customers ? Get your answer below. In an interesting (but dated pos)t by The CMO Survey.org,  entitled “ Outsourced Marketing ,” they explore the rapid growth of marketing outsourcing. Austin Finch, Sr.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 8, 2015
    [Help] Top 20 Content Marketing Blogs You Should Read Every Day
    Mark Schaefer’s  {Grow}  has been helping marketers for a while as well. What are the top content marketing blogs you read every day? This is a question I get asked, just about every day. listed my top two resources (CMI and MarketingProfs) in order, but I ask that you don’t read too much into the order after that. For real.
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 17, 2011
    [Help] How, When and Where Buyers Want Content
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. B2B Lead Generation | Content Marketing Tips. Content marketing is huge today. It’s shocking how bad most companies are today.). The formula is simple – great content = sales leads.
  • PAUL GILLIN  |  FRIDAY, AUGUST 26, 2011
    [Help] Social Marketing Wisdom from the Insurance Industry – Really
    I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning. Farmers Insurance for example, hasn’t accumulated 2.3 million Facebook likes  by boring people. “It was a huge win for them. “.
  • B2B MARKETING TRACTION  |  MONDAY, JUNE 23, 2014
    [Help] How to Increase Customer Loyalty through B2B Marketing
    Content marketing helps attract new customers, but it can also be used to educate and engage existing customers. Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Here are five ways to improve your marketing to your customers. 1. Some Rights Reserved.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 18, 2013
    [Help] Engagement Strategies For Always On, Multichannel Marketing [New Guide]
    The guide also includes tips to help marketers adapt to the evolving customer-driven landscape, including Eloqua’s customer success equation and insight into how we fuel our own content marketing and engagement program initiatives. No longer can marketers or sales reps relegate communications to company centric conversations.
  • LOOPFUSE  |  MONDAY, DECEMBER 3, 2012
    [Help] Hosted images for email campaigns & new reporting in latest release!
    Let us know if you need some help on setting that “2 step” up, we’re happy to help! Help Us with Our Product Roadmap! Here’s what’s new in our November 2012 release: Email Campaign Detail Report. We scheduled ours to arrive every morning for a view of the previous day’s performance.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 22, 2014
    [Help] The What, How, and WOW Factor of Effective Conversion
    If you don’t know what behavior is best for conversion – there is always A/B testing that can help you figure it out. by contributor | Tweet this Today’s post comes courtesy of Arpine Babloyan , Sr. Prior to joining Avid, Arpine was a journalist in post-Soviet Russia, a telemarketer and inside sales team leader for a global telecom company.
  • INBOUND SALES NETWORK  |  TUESDAY, FEBRUARY 7, 2012
    [Help] The Secret to Getting Leads, Not Just Likes
    ” That is the key point - you need to focus on the problem, you don’t want to get the person who is already shopping around amongst 10,000 different vendors for a very specific solution, you want to get the prospect who knows they have a problem and needs your specific help to solve it. 148% greater conversions. The developers?
  • VIEWPOINT  |  THURSDAY, JULY 18, 2013
    [Help] Good Reads for B2B Sales - Five Greatest Sales Effectiveness Inhibitors
    To help organizations manage this process they developed the SiriusDecisions Enablement Framework. Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Does this sound familiar?
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 30, 2014
    [Help] 4 Steps to Prep Your Search Engine Marketing for the Holidays
    Streamline your check out process and offer incentives like discounts, or free shipping to help customers purchase. For more helpful holiday marketing resources visit our Everything Holiday site. © 2014, VerticalResponse Blog. October marks the beginning of holiday season for many businesses. Halloween, Thanksgiving (in the U.S.),
  • SYNECORE  |  WEDNESDAY, APRIL 17, 2013
    [Help] The Danger of Assuming Context in Responsive Web Design
    Yes, it’s hard to design for small screens, but if you think about those designs first, then it will help you ensure that every single element of content you put on that site is worthy of being there. Mobile-first responsive web design means much more than just considering layouts, imagery, and media queries. Right? Ta da!
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SUNDAY, JANUARY 22, 2012
    [Help] 3 Big Sales Problems I See Today
    Improper training & tools for salespeople to help them succeed in the new sales environment. Recently I was interivewed by the Sales Lead Management Association about some of the biggest problems I see today that are having a negative impact on sales -- and what can be done about them. What was my key focus?
  • MARKETING INTERACTIONS  |  SUNDAY, AUGUST 12, 2012
    [Help] Taking on B2B Marketing Buzzword: Conversation
    This is even more important when you consider social media. I see so many exchanges where someone is looking for help, only to be told to call an 800 number. " In my last post, I wrote about debunking the B2B buzzword, engagement. In the same vein, I'm wondering what the heck happened to the art of conversation? white paper download.
  • MARKETING INTERACTIONS  |  THURSDAY, JULY 21, 2011
    [Help] Treat Your Content with More Respect
    Marketers and sales support staff need to work more closely together and spend more time helping salespeople understand how to use content more effectively and when during the buying experience specific content is most beneficial. Yep, it was the subtitle that got me! According to this data from IDC, it's true. 19% searching the web.
  • SYNECORE  |  SATURDAY, DECEMBER 29, 2012
    [Help] The Best Branded Content of the Year: 2012
    Clearly, the company has enlisted the help of a few brand journalists to produce high quality and engaging content for their audience. Though the time has come to say goodbye to 2012, in the New Year we will find ourselves saying hello to a new era of advertising. 2012 will be remembered as the year that content became king. Time will tell!
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Help] 135 Icons For You to Use Whenever, Wherever [Free Download]
    To help you keep your marketing content in tip-top visual shape, we''ve released a brand new download: 135 free icons you can use any time, any place in your marketing. Icons for blog post featured images work best if they help convey a concept that can''t be captured in a photograph. We''ve alllll been there before. nothing. icony.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 25, 2010
    [Help] 3 Fantastic B2B Marketing Videos and Why They’re Successful
    About the author: Kim Cornwall Malseed is a B2B technology marketing consultant who helps software companies improve lead generation and sales revenue. We're pleased to present a guest post by Kim Cornwall Malseed, the principal of MarCom Ink. Here she shares a behind-the-scenes view of how three B2B companies succeeded with video.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 25, 2014
    [Help] 4 Things You Can Learn From Non-Profit Social Media Success
    But, if I’m browsing on Facebook and see that a friend is asking for help to raise money for a cause or participating in an activity that benefits a non-profit, I am much more invested and likely to donate. What can brand marketers learn from non-profits about effectively using social media ? Social Media b2b Consumer
  • HUBSPOT  |  TUESDAY, APRIL 29, 2014
    [Help] How Marketers Ruin Infographics (and How to Save Yours)
    And there are lots of free resources out there to help you create infographics -- all you need to do is plug in some data and voila, an infographic. Need help? For the past few years, creating infographics has been all the rage. Launching a new product? Create an infographic about it. Want to get press coverage? Create an infographic.
  • HUBSPOT  |  THURSDAY, MARCH 13, 2014
    [Help] How SMBs Use Twitter: 15 Stats You Should Know
    have highlighted some of the best takeaways from their report to help give you both an understanding of how SMBs are using Twitter, as well as how they''re interacting with their followers. Small- and medium-sized businesses are turning to social media to generate leads and customers. Tweet This Stat.). Tweet This Stat.). Tweet This Stat.).
  • THE TOP LINE  |  MONDAY, JANUARY 10, 2011
    [Help] Software value proposition for prospective health care customers
    Here’s the value proposition: [Our medical record reporting system] helps [hospitals] [attract physician referrals] by [making it easy for physician offices to produce reports on demand].  Can B2B marketing strategies for the complex sale help improve health outcomes? Software value proposition for health care providers.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 5, 2012
    [Help] Content Syndication – Compelling Content, Targeted Leads
    That being said, there are some pros and cons of content syndication that I have learned through my own experience that can help you determine if content syndication is right for you: Pros: Extra exposure – Syndication can be useful for new start-ups or companies seeking to increase visibility. hope this was helpful. Job Type (ie: Sr.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Help] Are You a Productive Reader? - Stepcase Lifehack
    Help. -->. This may not be for everyone, but let me tell you: nothing will help you make better sense of a topic than teaching it to others. ABOUT. HOWTO. FORUMS. ADVERTISE. ARCHIVES. PODCAST. WRITERS. CONTRIBUTE. TEMPLATES. CONTACT. SEARCH. ALL POSTS. FEATURED. PRODUCTIVITY. COMMUNICATION. LIFESTYLE. MONEY. TECHNOLOGY. MANAGEMENT.
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Help] Slack, Shopify & Tough Mudder: Business Lessons From 3 High-Growth Companies
    With that said, my hope is that the wisdom and observations below will help propel your organization on a better growth trajectory than you were on yesterday. He asked several fellow competitors to help, and was shocked that no one would. How can we take what we have and make it grow? It seems like a simple enough question.
  • VISIONEDGE  |  TUESDAY, NOVEMBER 12, 2013
    [Help] Managing Marketing Content Across the Customer Life Cycle
    Perhaps the following examples will help bring this point home. . Though it is impossible to completely capture and monitor the entire buying journey and decision, mapping the process helps you capture channel preferences and interactions. Content delivered in the right channel at the wrong time can be a wasted touch point. .
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 18, 2013
    [Help] 5 Ways to Engage Readers Through Curated Content
    When readers are involved in helping to create content, they’re more invested in you and more engaged with your content. If everyone is singing the praises of a hot new self-help book, can you think of a few challenges to the premise? The hard part is getting your audience to engage. Curate from a variety of sources. Get reader input.
  • ENGAGE  |  TUESDAY, FEBRUARY 7, 2012
    [Help] Keep Your Audience on Its Tweet: 4 Keys to Building a Strong Social Following
    Consider these tips to help you build an audience (If I’m wrong, cast your vote for my opponent): Become a Social Journalist. Injecting a little personality into your tweets can go a long way in helping you establish an online identity—a persona that people will connect with. Either way, it’s a big number. Throw in Newt Gingrich’s 1.4
  • HUBSPOT  |  FRIDAY, NOVEMBER 14, 2014
    [Help] 5 #GivingTuesday Tips: How to Empower Your Supporters to Fundraise for You
    Because there’s so much people can do to support a goal, it''s very helpful to provide some restrictions or guidelines. Suggesting a goal ($500 to $1000 is generally a good starting point) and end date (typically 30 days or less) can also help make it easier for your supporters to say “yes” and get started. No, of course not.
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 24, 2012
    [Help] Weekly Wrap-Up: February 24th
    This post will help clue you in. It's Friday again - time to share all the best of the best from the blogosphere. As usual, our favorites cover a wide variety of topics and perspectives. We hope you'll take a cruise around and enjoy these as much as we did. In the meantime - what are your plans for the 29th? See you on the other side!
  • HUBSPOT  |  FRIDAY, NOVEMBER 4, 2011
    [Help] The 15 Best Facebook Pages You've Ever Seen
    Why it's Awesome: A great Facebook page can help bring a product to life. Community Coffee uses recipes and fun birthday ecards to help bring its products to life. With more than 800 million users, Facebook is a major player in the world of social networking. Facebook Pages were specifically engineered for businesses. Intrepid Travel.
  • CONTENT MARKETING TODAY  |  TUESDAY, OCTOBER 9, 2012
    [Help] How Content Marketing Wins Over The Most Brutal Business Buyers
    Business publications were the most trustworthy sources of information that helped buyers make intelligent decisions about the problems that they faced every day. Classic Truths about Skeptical Customers Remain Modern Business Realities. Now, what was it you wanted to sell me? Today, you face similar realities.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 30, 2010
    [Help] Methodology: Brainstorming Awesome Business Blog Posts
    have a brainstorming method that I love to use when helping teach new bloggers how to get started thinking about their keywords while creating good content. For example: “When someone needs help with an outsourced recruiting service, what questions should they be asking me?” Write down these questions. Review your outline.
  • LEADER NETWORKS  |  TUESDAY, MARCH 30, 2010
    [Help] 5 Steps to Remedy a Failing Online Community
    Does the community help them do their job better? We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. Not all online communities for business succeed. In fact, many fail. Failure can mean a number of different things to the business.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 2, 2011
    [Help] Do You Have Social Media Training In Place?
    What are some things you’re doing to help educate your team? Social media isn’t just about posting comments on Facebook or Twitter. It’s about not only having a plan of how to execute your message, but how to get the most out of it. Develop a plan - This is not ready, fire, aim. Sharing the successes creates enthusiasm.
  • MARKETRI  |  MONDAY, JANUARY 27, 2014
    [Help] Should CPAs Get a “Bye” from Marketing During Tax Season? Not if They Want to Be “Inactive” for the Rest of the Year!
    It’s your time to shine while you’re in front of so many of your clients, even being so bold as to ask them for referrals while you’re protecting their blindside (or at least helping them meet the deadline they were so woefully unprepared for). Because YOU WANT TO GO TO THE SUPER BOWL!
  • CONTENT MARKETING TODAY  |  FRIDAY, MARCH 16, 2012
    [Help] 4 Surprisingly Easy Ways to Generate Awesome B2B Content | Marketri
    ” Creating a Content Matrix We generally help our clients answer these questions by developing a content matrix, which is essentially a table or list of potential ideas for blogging, videos, presentations, etc. Committing to blogging and the process of content marketing is often a big hurdle for our clients. that they can draw from.
  • HUBSPOT  |  SATURDAY, JUNE 27, 2015
    [Help] The Most Common Keywords Found in the Top-Shared Articles [New Data]
    There are handy formulas for writing headlines , but it can also be helpful to know what words and topics perform well. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. It is the filter people use to determine if your post is worth their limited time. Analytics. Baking. Beauty.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 29, 2012
    [Help] 3 Ways to Filter Through the Growing Content Noise on LinkedIn
    Make sure you check out the article for the full details, and please share with your networks if you think the advice would help them. I was recently interviewed by Haydn Shaughnessy of Forbes for the article “ How to Power Your Professional Networking Through LinkedIn.” LinkedIn
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 26, 2012
    [Help] Wisdom from the Most Influential PR Professional of the Century
    Building a network is a lot more than knowing people — it’s really about interacting with people and building relationships so that when you need help or in trouble or are looking for a job, the people you’ve been closest to are going to help you the most. This is a man I have admired since my days as a college student.
  • SYNECORE  |  THURSDAY, MARCH 26, 2015
    [Help] Why Customers Crave Content Personalization
    Personalized content also helps reduce information overload on the internet. Before content personalization was possible, consumers were forced to engage with whatever content businesses provided for them, whether it was relevant or not. Today, this is no longer the case. The Perception of Choice. Reducing Information Overload.
  • HUBSPOT  |  TUESDAY, JUNE 2, 2015
    [Help] 8 Mistakes CMOs Make When Structuring Their Marketing Teams
    It’s about producing solution-oriented content that helps potential buyers and existing customers do their job better. 5) Not Prioritizing Brand. They need the help of a strategist who has the long-term brand in mind. It’s a great time to be a CMO. It’s only getting better. Event marketers do events. Advertising managers handle ads.
  • THE POINT  |  TUESDAY, SEPTEMBER 6, 2011
    [Help] Segmentation, Social Media Drive Lead Nurturing Success for iDirect
    Custom workflow helps profile leads, identify high-potential opportunities. Leveraging social media to help maintain mindshare, keep prospects informed. Another metric: prospects are responding to the initial nurturing stream at an astounding rate, helping to improve profiling and qualify raw inquiries.
  • HUBSPOT  |  THURSDAY, FEBRUARY 13, 2014
    [Help] Why the Best Marketing Teams Embrace Process
    And since establishing a process can be seen as rigid and uncreative, we often shy away from systems and routines that can help us be more productive. Pandora uses a product prioritization system that helps its entire company plan new features. But for many of us, it''s tough to simply start creating on command. Respect for people.
  • SALES CHALLENGER  |  TUESDAY, NOVEMBER 27, 2012
    [Help] Executing the Shift to Insight Selling
    Leaders walk the talk with prospects: A member from a diversified industrial company shared how their CEO talks to potential clients about becoming a Challenger organization, and uses their story as a marketing tool to explain to clients how they can help them understand their business better.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 3, 2015
    [Help] 7 Advanced Email Tools to Pump up the Volume on Your Marketing
    Litmus Scope can help you out. Email Spam Test can help you identify any issues before you send your email. These seven tools should help you pump up the volume on your marketing for little to no cost. But how can you take your emails from good to great? Colourlovers is a free service. Here’s an example below: 6.
  • INBOUND SALES NETWORK  |  TUESDAY, MARCH 20, 2012
    [Help] Why My Blog Titles Suck and I`m Proud of It
    The bigger factor is that a great subject line will also engage your audience and help them to take action on the subject you are taking about. This guide will help you build a lead generation engine that maps to your customers buying process and delivers maximum measurable ROI. In premise I agree with this. Check out this free guide.
  • HUBSPOT  |  TUESDAY, MARCH 27, 2012
    [Help] 9 Ways to Increase Visibility for Your Best Blog Content
    Not only does this help regenerate traffic to the best blog posts for new followers that you've acquired since you originally published the post, but it also provides much needed social media content fodder. And then after a day or two, in the immortal words of Jay-Z, it's "on to the next.". For most people, it just kind of. What a shame.
  • HUBSPOT  |  FRIDAY, FEBRUARY 20, 2015
    [Help] How to Subscribe to a Podcast on Your Phone & Computer
    Maybe you want to find something to help make your commute a little more enjoyable. Maybe you need to do some podcast research to help your company get their own up and running. Podcasts: You know they''re becoming more and more popular by the day, and you want to join in on the fun. Click that button to subscribe to the podcast.
  • BLUE FOCUS MARKETING  |  THURSDAY, MARCH 1, 2012
    [Help] The Rise of the Employee Brand
    Two employees, Trish Nettleship ( @trishnet ) and Bill Strawderman ( @marketingbard ), spearheaded the AT&T Networking Exchange Blog in order to bring the digital voice of their employee ambassadors to the forefront, and to help foster a social digital trust in AT&T.  Now, the focus is all on employees and culture.  Brands. 
  • MARKETING EDGE  |  FRIDAY, FEBRUARY 5, 2010
    [Help] The Attraction of Third Tribe Marketing
    Their views about how communities are formed, how new tools are helping companies become social and not just use social tactics, and how value is established in a world with instant access to information and millions of content contributors instead of dozens of information gate keepers. Boo Hiss.
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2011
    [Help] Inbound Marketing Is About Much More Than Getting Found
    True inbound marketing should help you gain insight into what first brought prospects to your company and what their end goals are. It should also help you separate out the common experiences of people who end up buying versus general website traffic. Analyzing your marketing also helps you prove your business' inbound marketing ROI.
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 21, 2012
    [Help] Raising Your Content Curation to the Next Level
    There are companies that offer social curation services, as well as software that helps filter content based on specific topics. You can check for yourself how audiences react towards your competitor’s social media efforts or use social media monitoring software to help you out. You’re probably not blogging on a daily basis.
  • FATHOM  |  MONDAY, JULY 1, 2013
    [Help] Healthcare Blog Dilemma Part 2: Being Boring
    Recently, I blogged about ways to come up with creative healthcare blog topics to help conquer blogger’s block. While being able to come up with original blog topics is important, it’s not the only factor healthcare writers need to consider when developing blog posts.
  • HUBSPOT  |  FRIDAY, NOVEMBER 30, 2012
    [Help] 13 Hilarious Examples of Truly Awful Stock Photography
    These headsets they give us would be way more helpful if you didn't have to hold the mouthpiece up all day. 3) Best. Most marketers are pretty convinced of the importance of using visuals in their marketing. Think about it. There's the rise of Pinterest. The more visual nature of Facebook after the release of Timeline. just keep clicking.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 19, 2015
    [Help] Introducing The Definitive Guide To Mobile Marketing
    With advancements in mobile and marketing automation, you can now collect mobile-specific insights, which helps you engage your users wherever they are across channels. Author: Ellen Gomes Mobile devices have become an integral part of our lives. We’re willing to bet that this number is steadily increasing. What is Mobile Marketing?
  • LEADER NETWORKS  |  TUESDAY, APRIL 13, 2010
    [Help] Designing Social Media Engagement Programs
    We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. “An organization’s best customers…are not just “satisfied” or “loyal,” they are emotionally attached to the organization’s brands or services. They are engaged” ( Gallup , 2009).
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 22, 2010
    [Help] Thought Leadership Interview #2: Trish Bertuzzi of the Bridge Group
    Trish Bertuzzi founded The Bridge Group with a mission to help technology companies build highly successful inside sales teams. Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation. They see this as, in effect, the “perfect story.” 
  • MARKETING INTERACTIONS  |  WEDNESDAY, JUNE 23, 2010
    [Help] Webinar Q&A Part 2: How to Build an eMarketing Strategy to Drive Sales
    Content written to help them think through issues, get more value from your products/solutions and address new industry trends will stimulate conversations as long as it’s written to match their perspectives. Help them connect the dots. For articles, focus on being helpful based on whether or not they’ve solved the problem.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 6, 2013
    [Help] Social Media Studies for 2013 That Are Worth Reading
    Here are a few social media studies that will tantalize, educate and make you say a-ha and help make you a fully informed social media user. Econsultancy has recently published a series of helpful statistics that offer an in-depth glimpse into Pinterest, its users, and its value as a marketing tool. Enjoy.
  • HUBSPOT  |  WEDNESDAY, APRIL 17, 2013
    [Help] How to Ensure You're Hiring a Trustworthy Marketing Agency
    Likewise, a company with a strong tradition of helping food brands probably won’t be a good fit with my software company. But an agency should be able to help you flesh out your goals, identify opportunities, and start building a plan that you can get excited about and envision actually. mean, really trust them? for at least a year.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Help] 5 Ways to Improve Your Marketing Using Conversion Psychology
    Both sentences use “you” as the direct object, which helps the audience stay rest assured that your business understands their well-being, the choice they are making, and how it will make them feel. Doing so builds relationships with prospects looking to make a change by showing empathy for their situation and offering help.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 23, 2015
    [Help] Stay The Course With Demand Generation  
    It limits your risk, and provides excellent information to help you determine the path forward. When discussing Demand Generation Strategy you should always look at all options before making a decision. That being said too often we try to “outsmart” everyone else and choose a different path as it feels daring and exciting. Bertram Lance).
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