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  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 16, 2014
    [Help] 14 B2B Blogging Best Practices from Creation to Promotion
    Creating buyer personas is an essential step in this process, helping to uncover information beyond demographics, including role in organization, keyword opportunities, and third party influences. 'Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Where will they see this post?
  • HUBSPOT  |  TUESDAY, APRIL 29, 2014
    [Help] Your Anti-Social CEO Is Hurting Your Brand [New Data]
    Social media helped project their ideas and their products to a community of millions. But it will certainly help your competitors. 'Everyone''s doing it. Tweeting. Following. Friending. It feels like the entire world and their grandmother is on social media. Everyone except for Chief Executives, it seems. Tweet This Stat]. Really?"
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 16, 2014
    [Help] Why Prospects AND Reps Will Love These 2 Sales Voicemail Templates
    m a business professional whose focus is on helping others succeed. 'If you’re in sales, a lot of your time is spent on the phone -- outbound prospecting, inbound qualifying, cold calling, you name it. You may have a list of questions you want to ask your prospect, and you may have a roadmap for the direction you want your conversation to go.
  • HUBSPOT  |  MONDAY, JUNE 20, 2011
    [Help] 3 Opportunities for Sharing the SEO Workload
    One reason for this is that some marketers or optimizers do not spread out the work enough to their team or other individuals who could potentially help them with their work. Use your Sales team to help you understand and answer the questions, and then get in front of those searchers while they are in their research phase.
  • VIDYARD  |  MONDAY, AUGUST 25, 2014
    [Help] Video Marketing Metrics: Get the Latest Research Report
    In the last helpful benchmark report from Demand Metric, we learned about the state of the industry overall. As many companies past the experimentation phase are realizing, a well-made video with a ton of views or likes means absolutely nothing if you can’t tie its performance to ROI. Click to Tweet ). What else you ask?
  • HUBSPOT  |  THURSDAY, AUGUST 15, 2013
    [Help] How Effective Conversion Paths Work [Cartoon]
    Alignment like this will help you better convert this landing page viewer (instead of letting the individual slip through your fingers). Has this helped you -- or your mom -- better understand what a conversation path is? 'I’m a sucker for a creative metaphor. See what I did there? No rabbits were harmed in the making of this cartoon.
  • EB2BLEADS  |  THURSDAY, MARCH 10, 2011
    [Help] 11 Marketing Checks To Improve Website Lead Generation And Sales
    These 11 checks will help you quickly review your website to determine if you really are on the right track to delivering qualified leads to your sales team. If you’re looking to improve your companies profitability and grow then your website can be a great source of hidden opportunity. 1) Are your calls to action prominent enough ?
  • THE ROI GUY  |  FRIDAY, OCTOBER 5, 2012
    [Help] Empower Your Mobile Sales Teams with New Value Selling App
    Buyers want help with reducing the complexity and length of purchase decisions, relying on sales professionals to help accelerate the decision process. Enabling sales to evolve from product to value selling has been a challenge,” says Randy Perry. webcast will also be conducted on October 30th for those unable to make the local events.
  • THE NEW STRATEGIST  |  SUNDAY, MAY 29, 2011
    [Help] 3 Lessons About Social Media Marketing Learned From Transformers
    deeper look at Social Media reveals that there are mountains of helpful information being shared all the time on Twitter, and Facebook is proving to be one of the most powerful relationship-building tools businesses have ever seen. Social Media is awesome. Transformers are awesome. Coincidence? ll let you decide. Here we go…. at first.
  • THE ROI GUY  |  FRIDAY, OCTOBER 22, 2010
    [Help] Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.
    Finding ways to help buyers Fight Frugalnomics is essential to attracting attention and engaging frugal buyers. Buyers clearly want a solution that represents a high value, and will help drive bottom-line impact to the business – helping to drive revenue, reduce costs, streamline business processes or improve productivity.
  • WEBMARKETCENTRAL  |  TUESDAY, OCTOBER 6, 2009
    [Help] 7 Techniques for Advanced SEO Link Building
    However, bloggers and other site owners will happily link to quality content such as helpful how-to articles, original research, resources such as useful lists, and cool online tools. Create your own external links to your site by writing helpful industry-related articles and linking these back to your site. Link bait. Interactive PR.
  • WEBMARKETCENTRAL  |  FRIDAY, FEBRUARY 15, 2008
    [Help] The Four P's of Effective Business Blogging
    Personality: the best blogs have a personality all their own: factual, thoughtful, helpful, smart, amusing or something else. Passion: to maintain the discipline necessary to be persistent in blog posting, it helps to pick a subject one is passionate about. At that point I started creating my presentation, thinking I was done.
  • WEBMARKETCENTRAL  |  MONDAY, MAY 12, 2008
    [Help] SEO - Why a Small Business Needs a Blog
    However, a blog can be a valuable tool in helping smaller, newer players improve their rank and generate search traffic. For example, it could help the marketing events calendar on WebMarketCentral to appear somewhat more prominently in the search engines by linking the phrase "marketing events calendar" to it here. del.icio.us
  • WEBMARKETCENTRAL  |  THURSDAY, MAY 29, 2008
    [Help] Catch Some Buzz from Alltop
    Alltop displays the five most recent feeds for each source site; mousing over a headline pops up a small preview window of the content to help you decide if you want to click through and read the whole story. The human-powered aggregation model is somewhat similar to what TopNet Pix , started by Jeff Rusinow , has put together.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 27, 2013
    [Help] Aginity Puts a Customer Data Platform on an Analytical Appliance
    They might care more if Aginity was a tool for IT departments, but in fact marketers can control most Aginity functions beyond the initial connections with source systems, and those connections require IT help even for SaaS systems. 'When your only tool is a hammer, everything looks like a nail. On to Aginity itself.
  • SYNECORE  |  WEDNESDAY, APRIL 17, 2013
    [Help] The Danger of Assuming Context in Responsive Web Design
    Yes, it’s hard to design for small screens, but if you think about those designs first, then it will help you ensure that every single element of content you put on that site is worthy of being there. 'Mobile-first responsive web design means much more than just considering layouts, imagery, and media queries. Right? Ta da!
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 23, 2012
    [Help] I’m 25 And I’m Offended!
    Just a couple weeks ago I posted a call to action to help a company reach their 1,000 th Facebook like and within minutes they were well over 1,000. As I scroll through the hundreds of responses that this article garnered I notice how offended my fellow mid-20s peers are. must admit that I felt slightly insulted myself.
  • GREAT B2B MARKETING  |  FRIDAY, MARCH 23, 2012
    [Help] Pull Marketing – a Valuable Strategy to Stay in Touch with Prospects
    In other words, your primary objective should be perceived as helping your prospects, not selling them something. Timing is an extremely important element in B2B marketing and sales.  The degree of prospect receptivity can range from zero percent (there is no chance I will buy your product) to 100 percent (where do I sign?). 
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 29, 2011
    [Help] Prospects DO Judge Your White Paper by its Cover
    About the author: Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. I’ve written quite a bit about white papers in my blog posts because they are one of the key content assets I develop for my clients. Why Design Matters in Content Marketing
  • GREAT B2B MARKETING  |  MONDAY, AUGUST 15, 2011
    [Help] How Marketing Can Double the Effectiveness of Your Sales Force
    If you do this right yourself, or get a partner like Fusion Marketing Partners to help, you will get substantially better results from your new integrated marketing and sales machine, than you did in a heavily sales-oriented environment. Here are a few examples: Step 1:  Tighten the message.  Step 2:  Generate a bunch of leads.
  • GREAT B2B MARKETING  |  MONDAY, APRIL 18, 2011
    [Help] Steps in the B2B Marketing and Sales Process – by Christopher Ryan
    In a typical business-to-business scenario, responses you generate and people you have contact with will flow through the marketing system and at different times during the end-to-end process will fall into the following categories:          . You collect these names for remarketing purposes because they match the prospect criteria.
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 25, 2010
    [Help] What Mockingjay can teach us about blogging
    Single posts, single points of interest are helpful but do they really draw in your audience? It's a terrific, inventive, well written series. And it's also part of a clever, marketing strategy. Series have long held their own in young adult books – there's been The Hardy Boys, Nancy Drew, and even Little House on the Prairie.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 4, 2014
    [Help] #ProspectingChat: Sales Training with Josiane Feigon!
    You may find that the Inside Sales Manager''s Guide to Sales Team Training will help you with some of these questions. 'Today, we will be hosting this month''s #ProspectingChat on AG Saleswork''s Twitter account. We will welcome best-selling author Josiane Feigon as a special guest to discuss sales training tips. Here are today’s questions.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, APRIL 14, 2014
    [Help] The End Game: How to Create Opportunities Early In Inside Sales
    For more help on drafting effective mass emails, see our Email Strategy Guide. 'With a family background in sales, it’s no wonder I love competition, organization, and numbers. like that every month your slate is wiped clean and you have another 30 days to crush your numbers. Everyone has their own strategy to get through a month.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JANUARY 17, 2014
    [Help] Sales Prospecting Perspectives Weekly Recap - Week of January 17, 2014
    This week, we''ve compiled articles to help you increase the value of your business and inside sales team. 'Good afternoon, Sales Prospecting Perspectives readers. How was your week? Were you able to build your pipeline for 2014? Were you able to prioritize your marketing initiatives for the first and second quarter? Inbound or outbound.
  • GREAT B2B MARKETING  |  MONDAY, DECEMBER 30, 2013
    [Help] Marketing Resolutions for 2014
    And don’t worry about whether or how your outreach is reciprocated – the fact that you reached out is what is most helpful. 'Someone sent me a list of “unusual New Year’s resolutions” and I found two to be particularly interesting: I will not bore my boss with the same old excuses for taking leave. will think of some more excuses.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 3, 2013
    [Help] Is Optimism the Reason Sales Reps Are Successful?
    Cheering them on from a distance will not help. 'When I meet with the newest additions to the AG family, I always make a point to let them know that we''re not looking for a cookie-cutter employee. Everyone here has their own unique traits and a certain style that works for them. Either you have ''em or you don''t. In short he said no.
  • HUBSPOT  |  FRIDAY, NOVEMBER 1, 2013
    [Help] Free Holiday Ecard Templates to Customize for Your Leads and Customers
    Messages like these will only enhance a customer experience already bubbling with value, help, and delight. We try our best to serve you great content, but it''s your feedback, questions, and ideas that inspire us and help us improve what we do every day. But only 8% of their customers agree. and it was all about customer happiness.
  • B2B VOICES  |  FRIDAY, AUGUST 5, 2011
    [Help] How do you reach the guy with the wallet?
    It’s a simplified model, and only part of the sales and marketing process that goes into the equation, but something to think about as you’re contemplating the ways social media can help your B2B marketing. My answer, simply put? FIND THE PRODUCT/SERVICE USERS. HIGHLIGHT THE PAIN POINT AND YOUR SOLUTION.
  • PAUL GILLIN  |  TUESDAY, MARCH 1, 2011
    [Help] Got a Cause? Pen a Poem. Win 10 Grand.
    There’s also a Blogger’s Choice Award, whereby a randomly selected blogger who helps promote the program (like me) gets to choose an applicant to receive a $1,000 cash grant. It’s tough raising nickels and dimes. In even the most prosperous times. One new course of action. That might get some traction. Is pitching nonprofits in rhymes.
  • B2B VOICES  |  WEDNESDAY, MARCH 31, 2010
    [Help] Show me the CNNMoney!
    After all, they’re running a business and we need to help them do that — whether that’s driving revenue or building our reputation ( Shannon Paul has a great post on this topic Social Media and the C-Level ). blogged on B2B Voices last year about the value of StockTwits as an investor relations tool. Who are you using?
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 21, 2012
    [Help] Nominate Your Favorite Technology Twitterer(s) for the 2012 #Nifty50 Awards
    2) Help foster connections between those who are recognized and others who would mutually benefit from being followed on Twitter. The posts were a huge hit on Twitter, with the #Nifty50 hashtag reaching nearly 70,000 people through more than 140,000 tweets and retweets, according to TweetReach. to 50 disadvantaged kids in all 50 states. 
  • MARKETING ACTION  |  TUESDAY, MAY 21, 2013
    [Help] How’re You Doing? The DMA’s Q1 2013 Business Review
    Marketers are keenly interested in using data to understand and engage consumers in ways that have meaning for the buyer, and they appreciate the growing availability of technology to help. Is data helping you find new (or improved) ways to engage with buyers? The news is good. percent) or greater than (38.7 in Q1 2013 versus 3.10
  • B2B VOICES  |  WEDNESDAY, AUGUST 3, 2011
    [Help] Quotes That Inspire Me and Why
    Remember that we are trying to shape opinions and help communicate a message. Looking for inspiration to improve your work can come from many areas — colleagues, customers, partners and even competitors. Inspiration can also come from reading, writing or simply going for an afternoon break to get your coffee. Breathe deeply. — R.
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 2, 2013
    [Help] Introducing the First IVR Solution Built for Use by Marketing, Sales, and Support Teams
    While other IVR products are built for developer use, Ifbyphone’s solution makes it easy for marketing, sales, and support teams to build and deploy professional IVR applications in minutes without help from IT. Ifbyphone’s New IVR Solution. Qualifying and routing of inbound sales calls. New User Interface for Easy IVR Configuration.
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 28, 2011
    [Help] 4 Things Content Marketers Can Learn from The Onion's Editorial Process
    She's also a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. Several weeks ago I was listening to a This American Life podcast in which their host, Ira Glass, took an inside look one of the editorial meetings at the The Onion. How the process works. Collaborate.
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 28, 2009
    [Help] Got Content? 10 Steps to Repurpose Your Best B2B Assets
    To help the reader know where you're going (and to organize your thoughts), briefly remind readers where you have been at the beginning of the email (providing links to previous content in the series), and tell them what you'll be covering in this issue. Do you have great content that is buried on your blog? Step 1: Select your topic.
  • FATHOM  |  MONDAY, SEPTEMBER 8, 2014
    [Help] Make Shorter, Smoother, Time-Lapse Videos with Instagram Hyperlapse
    This mobile camera app helps turn bumpy, jittery, real-time video into shorter, smoother, sped up video. Using the technique of hyper-lapsing is extremely helpful to show a long process with smooth movement in a short amount of time. 'There is a lot of hype about a recent video app that just hit the app store at the end of August.
  • TRADESMEN INSIGHTS  |  THURSDAY, AUGUST 4, 2011
    [Help] Manufacturers: How Are You Getting Closer to the Professional Tradesmen?
    It’s a great long-term strategy that will help you set your brand apart. Beyond the normal marketing things you do, what are you doing to get closer to your customers and LISTEN to what their issues are? May I suggest a tradesmen council? You could even pass by new product ideas before putting them into production.
  • PAUL GILLIN  |  WEDNESDAY, JANUARY 12, 2011
    [Help] “Content Rules” Is a Desktop Reference for Social Marketers
    It will even help you decide when to use in-house content experts and when to contract for those services (though some payment guidelines would have been helpful there). My mother used to justify her massive collection of cookbooks by saying that a volume was worth buying if there was just one outstanding recipe in it.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 18, 2014
    [Help] Sharing Content from a Facebook Page to Profile [VIDEO]
    'In this installment of Tips in 2, our new video series of helpful, two-minute small business marketing tips, Derek Overbey, Senior Social Media Manager at  VerticalResponse , shows you how to share content from your Facebook Page to your personal profile. Here’s how: Want more marketing tips and tactics? Sign up for the free  VR Buzz.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, DECEMBER 27, 2011
    [Help] How are successful salespeople leveraging social media for selling? – Creating Value
    To be the one who is providing the most helpful information, the best references, and what is going on in that industry/market. This is the final post in a study we created along with Focus.com to discuss the best practices to leverage social media for sales teams. Miles Austin. Marge Bieler. Dave Brock. Barbara Giamanco. Matt Heinz. Austin).
  • PAUL GILLIN  |  TUESDAY, JANUARY 17, 2012
    [Help] Live Blog: 3M Unites Global Workforce With Technology
    Not only does this helps us understand what problems need solving in the field, but it helps the headquarters team feel more connected with customers,” Berg said. 3M’s track record of innovation is legendary, but globalization has presented new challenges. The tool is enabling point questions to be answered quickly. From the Top.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 13, 2013
    [Help] Why You Should Write Quality Blog Content
    As writer Ginny Soskey at Hubspot blog points out: “There are lots of concrete principles of writing that can help determine the “quality” of a piece of content. 'Quality blog posts are key to your business getting found on the Web. ”) it’s harder than you might think. What is quality content? Imagery. Storytelling.”
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 29, 2012
    [Help] 3 Ways to Filter Through the Growing Content Noise on LinkedIn
    Make sure you check out the article for the full details, and please share with your networks if you think the advice would help them. In fact, after I gave it some thought, no other social media website around gives you these power filters to help you find information that is relevant to you and your objectives. LinkedIn
  • BIZNOLOGY  |  TUESDAY, JULY 23, 2013
    [Help] Google chooses speed over content from sites
    'People are obsessed with SEO — which is weird. Just a few short years ago, SEO was considered snake oil. This was embarrassingly obvious when I attended Vocus’ Demand Success 2013 conference. Mind you, it was awesome and so worthwhile, but it’s a communications conference and not a tech conference. Needing to wait?
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 27, 2012
    [Help] Marketing Automation and Social Integration: Hand-in-Hand or Hand-to-Hand Combat?
    The company helps businesses generate and manage leads better through marketing automation processes and technologies. Some say that not having a social presence hurts you more than having one helps you. If it can help measure buyer interaction, take advantage of it. He is the CEO and chief marketing evangelist at LeadMD. The
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 17, 2014
    [Help] ClickZ Conference Coverage: 3 Examples of Big Data in Action
    Run data reports that will help answer pressing questions around campaigns or customer behavior, or show results that directly relate to key business goals or initiatives. 'We marketers know that Big Data is a big deal. But what’s the use case? How do we actually take the data that we capture and put it into action? Captivating stuff.
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Help] From Direct Mail to Digital: How Your School Can Avoid the Dreaded #CollegeMail
    For example, asking about their program of interest can help you provide more tailored content to that individual that helps nurture them over time to apply.). ” To help give that content a boost, you can invest some paid social promotion behind it that''s geo-targeted to the location you''re going after.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 13, 2012
    [Help] 21 Tips for Pulling Off a Spectacular Live Event
    Without further ado, here are some tips to help all of us plan corporate events that nobody will be able to stop gushing about! It may help to lay out registration alphabetically, and have a lot of staff (more than you think you need, trust me) to ensure registration runs smoothly and quickly. 3) Start things off with a bang.
  • MARKETING ACTION  |  THURSDAY, AUGUST 7, 2014
    [Help] Marketing Agency Metrics: How to Measure What Matters
    Creative ideas and brilliant executions are all very well and good, but clients aren’t interested in just feel-good stories – they need the cold, hard facts that can help them understand the role marketing plays in revenue contribution. In fact, they were just sort of nice to have. But that was about it. And then, we would just wing it.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, DECEMBER 20, 2010
    [Help] Free: One Page Strategic Plan Book
      Here's another excellent and free resource to help you grow your business. The One Page Strategic Plan by sales expert Laura Posey is a perfect tool to help you start the year off right. Happy Holidays!  By reading it, you'll discover how to: Focus all your energy around one clear, well-defined direction.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 27, 2011
    [Help] Savvy Speaks: Of all the Nerve!
    It never ceases to surprise me, but some companies that hire me to help develop their content expect me to also come up with their messaging strategy. Again, unless you are going to be paid a consulting fee to help flesh that out, the client needs to convey the story it wishes to tell. Here are some of our stories: Wendy. Stephanie.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, APRIL 22, 2010
    [Help] My Take on a Teleprospecting Culture
    When I have an issue with an account I'm working on, they're always readily available to help me out and help me figure out what I can do better to succeed. They've also been very helpful with taking me through what I would need to do if I wanted to grow into the next role of my career here. This woman was the latter.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 5, 2013
    [Help] How to Write an Introduction [Quick Tip]
    Component 3: Explain How the Post Will Help Address the Problem. But this should help provide a solid framework you can follow if you''re just getting started or if it''s one of those days when the words just ain''t flowing. 'Blink. Blink. Blink. And nowhere does it plague writers more than when they''re writing their intros. Worst.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 26, 2013
    [Help] Marketing Automation Systems are on the Rise
    These systems will help you win business. Guest post by Gene Morris. Two common business terms combined describe the an increasingly popular outreach tool: marketing automation. According to marketing research firm Raab Associates , the marketing automation system industry will reach $750 million in 2013, growing 50 percent from 2012.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 8, 2012
    [Help] Is social media contributing to political paralysis?
    It’s hard to compare apples to apples, but for the sake of argument, let’s assume that there has indeed been a shift, and politicians today are less able to find compromise that helps keep a country moving in the right direction. India, Greece, and other nations. How might we explain the change? There is a certain beauty in this.
  • HUBSPOT  |  SUNDAY, JANUARY 27, 2013
    [Help] Facebook Puts Their Foot Down, and Other Marketing Stories of the Week
    To start, we’ve compiled this list of marketing stories of the week to help you get a better understanding about what’s changing in the world of marketing. Although it’s becoming more and more difficult to rise above the noise, visual storytelling seems to be able to help brands stand out in a crowded content world. Here we go. Got it.
  • THE POINT  |  TUESDAY, MAY 18, 2010
    [Help] If Lead Nurturing is the Question, is Software the Answer?
    If so, what do you use, and how does it help build your pipeline?&#. Not only will it increase the ROI when you do take the plunge into marketing automation; it will help also you choose the best solution because you’ll have a better idea of what your needs are.&#. Do you use a specific software for lead nurturing? It won’t.
  • HUBSPOT  |  MONDAY, SEPTEMBER 30, 2013
    [Help] 5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]
    Without all this helpful content, we''d simply have nothing interesting to post or advertise on Facebook, and we sure as heck wouldn''t generate any leads! We''re advertising all that helpful content we created. 'I once went to a marketing conference. don''t remember the name of it. It''s so simple. It shouldn''t. 5) Oh Yeah.
  • JUNTA 42  |  TUESDAY, OCTOBER 27, 2009
    [Help] Personal Branding Success in 15 Steps
    Developing your personal brand will help you: Grow your company. Always Be Helping. If someone asks for your help, do your best to give it. Dan Schawbel has put together a first-rate magazine about personal branding called (of course) Personal Branding Magazine. Drive your career. Shorten sales cycles. Are you in? Start a Blog.
  • B2B MARKETING ONLINE  |  TUESDAY, APRIL 27, 2010
    [Help] What’s the role of an agency in social media?
    Agencies are good at helping clients express themselves. Agencies are good at helping their clients take the right decisions about. 'Disintermediation' is a term normally applied to the Financial Services industry when people talk about the demise of the IFA (greatly exaggerated in my view). the logistics company. Here are my top 5.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 5, 2014
    [Help] Marketing failure should not be fatal
    When trying to understand the root causes of failure, it is helpful to think about strategy issues versus the execution elements. 'We live in a society that extols winning and winners. As a result, we spend a disproportionate amount of time analyzing why things have worked well, but very little time understanding when they don’t.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 21, 2014
    [Help] How “experiential marketing” builds on key trends
    These organizational changes will help leaders to leverage these emerging opportunities and employ new experiential marketing initiatives to build stronger customer loyalty. '(Photo credit: masondan). Experiential Marketing” is all about engaging customers to try a product or service. sales versus marketing versus IT).  social business”). 
  • BIZNOLOGY  |  THURSDAY, DECEMBER 5, 2013
    [Help] Pinterest for publishers
    ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide. ' (Photo credit: Wikipedia). As a publisher, you’re probably already involved in Facebook and Twitter. But have you given Pinterest any thought? 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Help] Oops! I made this Social Media mistake. How about you?
    But, my buddies rarely helped me get a date. By Stanford Smith, Contributing {grow} Columnist. Many passionate and hardworking social business operatives are making a business-killing mistake. Proud of their impressive Twitter followings, Facebook crowds and Klout scores they are lulled into a false sense of security. Their error is simple.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Help] How to Optimize Your Page Titles for Mobile Search [Quick Tip]
    It''ll help you make good keyword decisions when titling your page. 'Mobile continues to change the way that we search, explore, and shop, and as consumer behavior comes further into focus, there are clear opportunities for marketers to take advantage. Optimizing your page titles for mobile search is really simple. Not too hard, right?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 8, 2010
    [Help] Doughnuts and Pizza Slices: Analyzing Consolidation and Competition Among Software Vendors
    Google would like to complete the offline portions of its marketing and advertising doughnuts, but Adobe doesn’t help much there. Combining these provides interesting insights into who competes with whom and what they're likely to do next. On Wednesday, IBM announced formal completion of its acquisition of Unica. Coincidence? Yeah, probably.
  • HUBSPOT  |  FRIDAY, AUGUST 29, 2014
    [Help] Google Kills Authorship, Photos and All
    Apparently it wasn''t that helpful for users, and even ended up distracting them. Though there were some easy-to-use tools to help you set up Authorship , if you didn''t have those tools, it was a hassle and a half to get it set up. 'First it was Authorship photos. Now, it''s the whole shebang. And the changes seem to be immediate.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 17, 2013
    [Help] 160 MORE Free Stock Photos You Seriously Need to Download Now
    So to help you get inspired to put these free stock photos to use, check out our six places you can feature these stock photos in your marketing campaigns below. She spends hours creating visual content, so these 160 free photos help increase in her productivity. Admittedly, they lacked diversity and more business-style shots.
  • INBOUND SALES NETWORK  |  THURSDAY, MARCH 24, 2011
    [Help] Demand Generation vs. Traditional Marketing Agencies
    Branded Content Agency that provides a niche “advertising” method in which they help make brand recognition synonymous with popular culture or focus on creating and building brand loyalty. They are able to help you learn this valuable knowledge as well as share practical experience. get that. The Differences. Why Outsource?
  • HUBSPOT  |  WEDNESDAY, JUNE 12, 2013
    [Help] What You Need to Know This Morning: June 12, 2013
    In any event, here''s to hoping these stories help you surmount the hump. It''s supposed to help women achieve “electrolytenment" -- whatever that means. just couldn''t help myself. 'Hump day! Unless of course you work Tuesdays through Sundays like my husband, in which case you''re not even close. Bummer. 1) High end water.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 5, 2012
    [Help] 14 SXSWi Sessions for B2B Marketers
    We’re here to help. This panel of marketers, VCs and CFOs help figure out the regulated landscape. by Jesse Noyes | Tweet this South By Southwest Interactive is so close you can almost taste the tacos, beer and geeky goodness. Now you need to prune your list of panels and sessions. Friday, March 9 at 2:00PM. Friday, March 9 at 2:00PM.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 27, 2012
    [Help] B2B Marketing in a Downturn Part 1: Lead Generation and Nurture
    While bailouts and austerity measures have helped most European countries to keep their heads above water (if only just, in some cases), those same austerity measures, coupled with the threat of a complete or partial collapse of the Eurozone, have dampened spending both by consumers and by businesses. Lead Generation and Lead Nurturing.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 6, 2011
    [Help] How One Business Used Google Plus to Fight Their Competition
    Perhaps a similar investment in educating your employees to use the same communication tools that social media provides to consult with their own trusted networks could help your business in more ways than you can think – including finding ways to fight back at your competition while saving you money. Reference cases: Deltek, Inc.,
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 19, 2014
    [Help] How to Make Your Email Campaign More Clickable
    As a digital marketing expert, she helps businesses connect with the people, resources, and ideas they need to optimize their response and revenue. However, here are five strategies that will help you arrive at an email campaign that works for best your audience. 'The makeup of an email newsletter can vary tremendously.
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 29, 2014
    [Help] 4 Tips for Better Customer Data
    Here are a few tips that can help ensure the information being gathered, reported, and optimized by marketing is pertinent to your campaigns and making your company some money! Many marketing automation and analytics technologies provide resources to help teams identify outdated information and clean through databases quickly and efficiently.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 8, 2013
    [Help] Good Sales Teams Close Deals, Great Sales Teams Earn Trust
    You are the expert in your industry and in how customers get value from your solution, and prospective customers will need your help in presenting that vision to the higher-ups. How will the partnership with your company help them six weeks, six months, or six years down the road? 'Author: Ray Carroll I love selling. won’t cut it.
  • PUZZLE MARKETER  |  THURSDAY, OCTOBER 25, 2012
    [Help] 5 Tips for a Fantastic Marketing Conference
    It’s helpful to bring in your clients, your partners, and experts. I recently attended a marketing conference in Indianapolis, IN called Connections - “Inspire the Future” The event was put on by ExactTarget , an international email marketing service provider. Start off by introducing the problem. What made it stand out?
  • FUNNEL FOCUS  |  TUESDAY, OCTOBER 5, 2010
    [Help] Marketing Automation Puts an End to Wasting Leads
    Marketing automation software gives B2B marketers the tools they need to reduce lead waste and leakage and help salespeople to focus on pursuing the best opportunities for customer acquisition. This is but one example of why marketing and sales don’t get along. According to Marketing Sherpa, 79% of leads never become sales opportunities.
  • MARKETING INTERACTIONS  |  WEDNESDAY, FEBRUARY 10, 2010
    [Help] Put Your Marketing Content on a Maintenance Plan
    Those are just a few simple ways to consider refreshing your most valuable content to help it keep on doing what it's supposed to do—engage your audience by providing recognizable value. Do you feel duped? It used to be that information was scarce, so your content lasted longer, had less competition. But they haven't.
  • BLUE FOCUS MARKETING  |  THURSDAY, JULY 25, 2013
    [Help] Book Trailer Video for Upcoming The Social Employee @SocialEmployee (McGraw-Hill, 2013)
    special thanks to our creative team who helped us with the production of this video. 'Announcing Upcoming McGraw-Hill Book (Aug 23, 2013): The Social Employee ! SocialEmployee. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee. Advertising & Mktg.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 4, 2012
    [Help] 7 Questions Marketers Should Be Asking Their Sales Reps
    Find out how these offers are performing from the rep’s perspective, and ask your reps to shed some light on how helpful these offers are from their leads’ perspectives, too. 7) Are there any ways marketing can help or do better? What other questions do you ask your sales team to help improve your marketing strategy?
  • MODERN B2B MARKETING  |  FRIDAY, JULY 13, 2012
    [Help] Six Steps to Keep Your Content Marketing Squeaky Clean
    To help you with your efforts, I have compiled a few steps to guide you through the process: Step 1. by Dayna Rothman I have been working on a project to clean up our content at Marketo and the idea for this blog post leaped to my mind! You should be making sure that your content is relevant, current, and easy to find. Step 2. Step 3. Step 4.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 24, 2011
    [Help] If It’s Truly Easy-To-Use, Let Sales Do the Demo
    Salespeople love to highlight simplicity as a selling point, as it can be used to generate more leads and help them to close more deals. But perhaps more importantly, it will help the candidate decide whether they like doing demos. Many Cloud/SaaS companies have solutions they claim are easy-to-use, easy-to-deploy and easy-to-adopt.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 15, 2010
    [Help] B2B Social Media – 10 Tips From The Definitive Guide To Social Media
    The following 10 tips from the Definitive Guide to Social Media will help you understand what components are essential to grasp, use and focus on. This will help develop your following. These 10 tips make a great start to help you ease into B2B social media.  As B2B marketers, we know the growing importance of B2B social media. 
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Help] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    The same principles apply to other content management systems; you’ll just need some IT help renaming and coding the pages. Proper conversion rate optimization requires testing of landing pages. The best way to learn is to try new features yourself; which is what I did with my WordPress website. Step 2: Name your experiment. Excellent!
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Help] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    The same principles apply to other content management systems; you’ll just need some IT help renaming and coding the pages. Proper conversion rate optimization requires testing of landing pages. The best way to learn is to try new features yourself; which is what I did with my WordPress website. Step 2: Name your experiment. Excellent!
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Help] 8 Tips to Cultivating a Successful API Program
    Events such as internal hackathons and API “kitchens” can help your internal developers buy into the program. Knowing what that experience is will help your support and outreach efforts as you work to inspire and equip your external developers through faith-building and education. For external developers, trust is key.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 25, 2014
    [Help] What’s All the Buzz about ‘Google My Business’?
    'A new user-friendly tool can help small businesses get a little love from Google. You can see how well posts are doing, get a look at the demographics of your followers and see helpful charts about your engagement rates. “This information will help owners see how far their reach is.” Not familiar with Google+ ?
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 29, 2014
    [Help] Need Content? Tap into the Crowd!
    This can also help raise brand engagement, and give you ideas for improving or developing your product or service. Case studies will not only help you understand the direct impact your product made on one of your customers, but they will also help your readers or prospects better understand how others interact with your services.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, DECEMBER 12, 2012
    [Help] 5 Steps the Internet Buyer Goes Through
    Once prospects realize that something needs to change, they’ll start looking for products, services or methodologies that can help them meet goals. In this stage, you can help the prospect narrow down solutions and put yours in the forefront. Identifying the Problem (or the Opportunity). Perhaps your phone call is the trigger event.
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 22, 2013
    [Help] Highlights of this week’s best blog posts
    Is it helpful or not? 'Weekly Summary of the Best Posts from Fearless Competitor.com – and don’t forget the offer at the top right of a great white paper. So on Saturday’s we share highlights from the week’s best posts, and we hope you enjoy them. Brand Reputation Management Requires CRM. It’s sad but true.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 4, 2012
    [Help] Happy Independence Day from Find New Customers
    Find New Customers is back in business tomorrow – helping companies improve fiscal results. The sales lead generation company , Find New Customers wishes you and yours a happy and healthy Independence Day. An Independence Day invitation from 1825 is pictured here. Here are some fact on the day from Wikipedia. 9] [10] [11] [12] [13].
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 6, 2011
    [Help] Your mother was right “If you don’t have anything nice to say, say nothing”
    Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. Sending nasty emails is a very bad idea indeed. Don’t do it. Mad Marketing TV  featuring content marketing expert Joe Pulizzi ( @juntajoe ) posts on 8th of December at noon Eastern Time/ 9am Pacific Time. Neither do I.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 3, 2011
    [Help] Let blog comments through – no matter if they are negative
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. B2B demand generation | Err on the side of release on all non SPAM blog comments. Updated to correct title – Director of Content to Vice President of Content. We apologize for the error.).
  • MI6 MARKETING AGENCY  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Help] Canadian Companies Use of Social Media
    What matters is having a conversation about this topic so we can learn and share our experiences and help each other. The Mi6 Chart of the Day is a new blog series where we feature a chart each weekday that we think is relevant and of interest to our readers. We will pick a chart each day and add our thoughts and insights.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 24, 2011
    [Help] B2B Content Marketing: HubSpot May Be the Best in the World
    Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in online lead generation. Mike Volpe. Do Salespeople want more leads? Yes, indeed! I’ll just give you a taste of it.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 4, 2010
    [Help] Content Marketing – event you won’t want to miss
    Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation. 180 seconds and well worth the time to review this. Joe asked the audience to raise their hands if they were doing content marketing today. Out of the 300, only 4 hands went up.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 18, 2010
    [Help] The Curse of Knowledge
    Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation. This concept, which I have witnessed over and over, especially in the technology industry, was illustrated wonderfully in the book, Made to Stick. Elizabeth Newton earned her Ph.
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