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  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, JANUARY 28, 2014
    [Help] Are You an Unintentional Sales Wuss?
    As I said when we set this up, I’ve got some ideas that can help you out with [fill in the business reason]. I’m sure your answer is a resounding “no.” But in reality, it’s not what you think that counts. Only your prospect’s perceptions matter—and they can be very different from what you’d imagine. Because they’re extremely busy.
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Help] Rand Fishkin Discusses the Future of SEO & Inbound Marketing
    Below are some of the highlights from the AMA, which will likely help answer many of your questions about inbound marketing, SEO, and analytics. You likely know Rand Fishkin as the cofounder of Moz. Tweet This Quote ). Tweet This Quote ). Fishkin believes that lack of certainty involved in SEO is precisely the reason that SEO is so powerful.
  • HUBSPOT  |  TUESDAY, JANUARY 13, 2015
    [Help] 9 Essential Email Inbox Filters for Marketers
    If you use Outlook, Mac Mail, or something else, a quick search can help you figure out the best way to configure your filters. This doesn''t necessarily require action, but it does require review. I''ve got filters in my inbox that help me determine my action steps based on the forms that are submitted. Inbox Filters 101. Unroll.me
  • BIZNOLOGY  |  TUESDAY, JULY 26, 2016
    [Help] I’m an influencer, pay me more!
    Frank says, “We are transforming organizations to have a deeper understanding of Customer and Employees and helping them find the best ways to engage these key constituents.”. Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast,  For Immediate Release. Kindness opens many doors online. Like this post?
  • THE FORWARD OBSERVER  |  TUESDAY, FEBRUARY 17, 2015
    [Help] The 4 Things You Need to Generate More Leads On Your Website
    And the best way to do that is to publish remarkable content on your website that is helpful to your prospects (i.e., But just generating more traffic to your site by publishing helpful content is not necessarily going to generate leads. Time to put your website to work. Thanks to the Internet, the way people buy has changed. Offer.
  • BLUE FOCUS MARKETING  |  MONDAY, DECEMBER 3, 2012
    [Help] Content Marketing Gives Customers a Reason to Believe
    Armed with a good understanding of the media consumption habits of your audience, a marketer’s goal is to use content marketing to help meet the informational needs of your audience while achieving the revenue goals of your company. “People don’t buy what you do; people buy why you do it,” according to author Simon Sinek. Excellent service?
  • SYNECORE  |  WEDNESDAY, APRIL 10, 2013
    [Help] You’re Telling Me You Don’t Use Analytics to Prove Your ROI?
    Free & Paid Tools: Analytics Software (Free) - Google Analytics, Google Webmaster Tools, Bing Webmaster Tools, Yahoo Web Analytics – These tools help measure the success of your website traffic, conversion rates, bounce rates, user demographics, and much more. Give your data a chance to help you make more informed marketing decisions.
  • KEO MARKETING  |  MONDAY, MARCH 9, 2015
    [Help] Twitter and Google Deal Means Wider Audience for Tweets
    There is also some indication that having links to your website content included in tweets may also help Google “see” these pages more quickly, so they can show up in search results sooner. Building a network of followers and connections that will like and retweet your posts is also very helpful.
  • B2B IDEAS @ WORK  |  MONDAY, JUNE 11, 2012
    [Help] Motivating Buyer Behavior Through Online Relationships
    If you can help facilitate the feeling of presence, you may be able to create an online relationship that is meaningful to your target audience. For example: Increasing vividness can help create a rich online environment comparable to the offline world , thus increas ing their sense of physical presence. ” The Scientific Angle.
  • CONVERSIONATION  |  WEDNESDAY, JULY 18, 2012
    [Help] Altimeter Report: the Convergence of Paid, Owned and Earned Media
    However, I can’t help but feel that to some extent we are reinventing the wheel here. Co-author Rebecca Lieb By now, you probably know what paid, owned and earned media are. If you haven’t, you might be new in marketing or might have missed phenomena such as blogging and forums in the nineties. Just two considerations.
  • SNAPAPP  |  WEDNESDAY, APRIL 20, 2016
    [Help] 13 Standout Quotes to Inspire Your Next Content Campaign
    Finding the right ingredients to do that requires a strong helping of both insight and creativity. Creating content these days is no easy task. Sure, it may be technically easier to produce more content now than ever before – but that in itself is part of the challenge. Difficult, but not impossible. Content loading
  • SNAPAPP  |  TUESDAY, APRIL 5, 2016
    [Help] 7 Powerful Ways to Conduct B2B Buyer Research
    With more access now to buyer behaviors and interests than ever before, marketers can use a variety of methods for buyer research and get a much stronger understanding of their audience — who they are, what their challenges are, and where they need help. Waste not want not. Lead Forms. Interactive Content. Keywords and Referrals.
  • CONTENTLY  |  THURSDAY, AUGUST 4, 2016
    [Help] 5 Instagram Tricks The Knot Used to Get 1 Million Followers Without a Single Ad
    Like those couples, The Knot leverages hashtags to help other users discover its content, mixing existing, long-time Instagram favorites like #ringselfie , #FashionFriday , and #ThankYouThursday with new custom hashtags like #theknotrings and location-specific alternatives that correspond with its regional print magazines , like #theknotmaine.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 25, 2014
    [Help] More Eyes on Your Video – How and Where to Share
    Whether you post well-crafted content developed in-house, or guest posts from industry leaders, quality blog content establishes your company as a thought leader in your space, and helps drive attention to your brand. All trends suggest that 2014 will be the year of video marketing. Here’s how. Embed Video in Your Email Sends. Have fun.
  • HUBSPOT  |  WEDNESDAY, JANUARY 9, 2013
    [Help] 30 Careless Mistakes That Will Totally Muck Up Your Marketing
    Use that helpful feature your ESP probably provides, and send a test email to you and a few colleagues first just to make sure your links are working, your formatting doesn't look wonky, and you don't miss that glaring subject line typo. Invite a coworker to help you sanity check these marketing assets before they go live, too.
  • KAPOST  |  TUESDAY, AUGUST 30, 2016
    [Help] Tips on Optimizing Buyer Personas to Make Content More Buyer-Centric
    Insights from current sales numbers, industry trends, market research, and social media stats all help shape a buyer profile, but remember, this data is focused on the past. It reveals patterns that can help optimize buyer personas with real world knowledge—and also aid in content ideation. Hooray for the power of content in action!
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 4, 2012
    [Help] MindMatrix Adds Sales Support to Marketing Automation
    wrote in February about one set of these vendors: Balihoo and others that specialize in helping central marketing organizations work with channel partners such as dealers and franchisees. One easily predictable trend in B2B marketing automation is that vendors will tailor their systems to specific industries. MindMatrix is one of them.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Help] 5 Reasons People Say 'No Thanks' After Your SaaS Free Trial
    Content - in the form of blogs, videos and downloadable guides - helps you to stand out from your competitors (which could be many - remember, you're not that innovative). Doing so can give prospects a helping hand and ensure they fully understand the capabilities of your product before they start using themselves.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, NOVEMBER 30, 2012
    [Help] [Video] The 3 Best Sales Questions to Beat Status Quo
    Finally, I'd want to know what they were already doing to address these challenges, so I'd ask, "What types of strategies have you put in place to help you close the gap?". What questions do I recommend salespeople ask? Truthfully, that depends on where your prospect is in the decision process. So what do you ask? Find out about the issues.
  • HUBSPOT  |  MONDAY, AUGUST 3, 2015
    [Help] Pitching the Perfect Image: A Look at Top Publishers' Image Sizes
    There’s no denying the power of visuals -- including at least one image in your post can double your shares while also helping your audience retain more information than with text alone. This is especially true in the PR and media world. Additional analysis revealed: The median width for main image sizes is 644 pixels. Fox News. CBS News.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Help] 5 Blogs With Comments You'll Actually Want to Read
    He often presents his “ how-tos ” in a step-by-step format, which is especially helpful on his typically very long posts. In Ian’s more technical posts, you will notice he addresses each commenter, helping to debug where necessary, even years after the post goes live. Have you heard about the concept of “Content Shock”? She delivers.
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 6, 2014
    [Help] Building a Mobile App 101: Interview with Dan Katcher, Rocket Farm Studios
    ” It may help to think of it this way: What are your ideas?  It helps to be willing to make mistakes and adjustments on the fly. terms of deciding between Android and Apple, it may be helpful to choose just one to get started. Research shows mobile apps are growing at a rate of 29.8% each year, and that the 1.2
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Help] Social Media Marketing Tools For B2B Marketers
    In doing so, we found the solution to B2B social media marketing challenges and have helped others do the same. For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. Some rely on their gut feelings, claiming that social media ‘just works’. Campaign Based Publishing. Real Analytics.
  • HUBSPOT  |  WEDNESDAY, APRIL 17, 2013
    [Help] How to Ensure You're Hiring a Trustworthy Marketing Agency
    Likewise, a company with a strong tradition of helping food brands probably won’t be a good fit with my software company. But an agency should be able to help you flesh out your goals, identify opportunities, and start building a plan that you can get excited about and envision actually. mean, really trust them? for at least a year.
  • KEO MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Help] Have You Tried Growth Hacking? Trust Us, You Want to Read This
    As a leading B2B inbound marketing agency , KEO Marketing can help! You likely know that the world of digital marketing has changed drastically. The explosion of mobile adoption has required B2B marketers to rethink their strategies and cut out old techniques that are no longer relevant. So how can companies get creative – and stay relevant?
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 14, 2015
    [Help] What a Millennial Marketer Wants to See in a CMO
    To help you see that we’re not entirely as terrible as we may seem, and actually happy to stand behind you, here are a few things that we respect, admire, and even aspire to emulate in an effective CMO. Are you afraid of millennials? The Point: Millennials don’t buy into “business as usual” executives who only do what’s always been done.
  • AGGREGAGE  |  MONDAY, JANUARY 31, 2011
    [Help] Marketing via Aggregation, Filtering and Curation – Tools and Resources
    Does it help you attract traffic?  That said, if you already have one of these, let’s say a WordPress based blog/site, then it may make sense to look at some plug-ins, reblogging, widgets that help with this process. You might be using a few of the following to help you to broaden your search. Aggregation. Filtering. Curation.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 18, 2013
    [Help] 5 Ways to Engage Readers Through Curated Content
    When readers are involved in helping to create content, they’re more invested in you and more engaged with your content. If everyone is singing the praises of a hot new self-help book, can you think of a few challenges to the premise? The hard part is getting your audience to engage. Curate from a variety of sources. Get reader input.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 26, 2015
    [Help] 8 Ways to Transform LinkedIn from Just Another Time Suck to a Qualified Lead-Gen Machine
    They worked for me, and I think one or more of these tips will help you too. 1. The rest of your profile boosts your credibility and helps you sell yourself, but it’s not nearly as important as these first two sections. It’s actually pretty complex, but here are some headline-writing tips that can help. What’s wrong?
  • HUBSPOT  |  TUESDAY, JANUARY 15, 2013
    [Help] What You Can (and Should) Ask for on Your Landing Page Forms
    Follow these steps to help you determine what information you can (and should be) asking for on your forms. And to help you do just that, you also need to eliminate any friction on your landing pages. Giving prospects the option to mention their biggest marketing challenge is incredibly helpful in informing future sales conversations.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, OCTOBER 11, 2013
    [Help] See it? A {growtoon}
    The post See it? A {growtoon} appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post See it? A {growtoon} appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
  • HINGE MARKETING  |  MONDAY, APRIL 14, 2014
    [Help] What Every Managing Partner Needs to Know About Marketing Professional Services
    In this post, I’d like to take a step toward helping you understand the realities of modern professional services marketing. My goal is to help you be more informed when making some of those critical calls on marketing strategies and tactics. In most firms, the managing partner does not have an extensive background in marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 1, 2014
    [Help] Is being disruptive a business strategy?
    appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. It seems everywhere you go these days people are talking about Disruption as the next big business “thing.” In my mind this is the finest book on innovation ever written!
  • MARKETING ACTION  |  TUESDAY, MARCH 25, 2014
    [Help] Agency’s Web Traffic Jumps by 400%
    Find out why in a new case study , including how Act-On helped circle S increase its lead generation and content marketing, get new clients, and help its own clients successfully meet the challenges of multiple channels. Does it rest on its laurels, or does it focus on the next level of online marketing capability? And they did.
  • FATHOM  |  TUESDAY, JULY 21, 2015
    [Help] Leverage Your Hospital Ratings from the U.S. News & World Report
    They did the hard work, now it’s our turn to help them reap the benefits with a sound digital marketing strategy to share this great news! These are simple ways to get the message out of your new rankings to current and prospective patients and to also help with your organic rankings. Another recommendation is to include the U.S.
  • CLIENT BRIDGE  |  MONDAY, JUNE 30, 2014
    [Help] The Importance of Setting Up Closed-Loop Reporting
    For instance, sharing complete lead intelligence, including the history of leads’ activity, helps sales reps to plan their follow up strategies and find hooks to begin their first conversations. This enables you to develop reports showing close rates and new customers from leads generated through marketing. Leads per channel.
  • B2B MEMES  |  WEDNESDAY, NOVEMBER 30, 2011
    [Help] 30 Lessons from 30 Blog Posts in 30 Days
    My less-than-helpful blogging companion. There’s nothing like help from people in high places. It would have broken my rules, but if you want to fill your blog with good content every day, well-chosen guest bloggers can be a big help. Twenty-nine days ago, I set out to write a post a day for this blog. think so. Share the links!
  • MI6 MARKETING AGENCY  |  WEDNESDAY, JUNE 8, 2011
    [Help] Mi6 Quick Tip #7
    Or, you may be able to help them solve a problem. Using listening posts helps you become more informed and discover good reasons to engage in conversation with your accounts. Want Some Help? How to use Social Media to Listen to Your Customers and Competitors. Let’s take social media for example. Let’s use a real live example.
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 6, 2011
    [Help] Looking backward to look forward
    imagine this little ceremony would be helpful to anyone who interacts with other people, anyone who manages others, anyone who breathes. It's the beginning of the New Year and for many that means we get rid of a lot of clutter, things that aren't useful, things that didn't work. Whatever the occasion, each is privately written down on a leaf.
  • ACT-ON  |  MONDAY, NOVEMBER 28, 2016
    [Help] 5 Powerful Lessons from Steven Spielberg on Content Marketing
    The guide showcases industry leaders and B2B marketing experts, who shared their most helpful tips. Creating a strong narrative will help you boost results. The website puts the reader in the hacker’s viewpoint, which helps them truly understand vulnerabilities and challenges with security. Here are a few tips. Drop early hints.
  • CONTENT STANDARD  |  THURSDAY, JULY 28, 2016
    [Help] At Visionary Companies, Storytelling Runs Deep
    With limited executive bandwidth to help “give religion” to new customers, we started to see customer churn rates climb as early investors abandoned their tests if they did not achieve quick success. Help executives learn story craft to enhance the way they lead inside your organization. How Skyword Is Embracing Story.
  • KOMARKETING ASSOCIATES  |  FRIDAY, MARCH 15, 2013
    [Help] #SMX West 2013: Top Tips, Tools & Takeaways
    Create real metrics that will drive you to take actions that help your business. Grady Burnett of Facebook made the point that Facebook wants to help people find businesses, restaurants, and places they might be interested in. That was a long post and I hope these takeaways from SMX are helpful. Top SMX West Tips. Yikes! Get it.
  • KEO MARKETING  |  WEDNESDAY, MARCH 16, 2016
    [Help] Google Doing Away with Flash Ads
    For some time now, Google has been encouraging advertisers to use HTML5 in their ads, even offering a variety of tools to help marketers with that effort. Businesses that use Flash-based ads for their Google campaigns will soon be forced to make a change. In the near future, though, that will no longer be optional. Display Advertising
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 6, 2015
    [Help] Courting Your Customer: Relationship Advice for Marketers
    As content marketing strategists, we help determine how our clients can engage with and cultivate a relationship with their customers, including determining what interesting, valuable, and delightful content can help create those building blocks of an ongoing relationship. Prioritizing Customer-Centric Content. Content Marketing
  • CRIMSON MARKETING  |  MONDAY, OCTOBER 28, 2013
    [Help] Why B2B Customers Are Not Hearing Your Brand Message
    McKinsey recently conducted a study to help answer this question. You work extremely hard on creating and maintaining your brand message. But what if your brand messaging doesn’t match up with your customers most valued characteristics? So what does this mean for you? Check your brand message against your competitors. McKinsey ).
  • GREAT B2B MARKETING  |  TUESDAY, JUNE 10, 2014
    [Help] Why You Need to Be Hooked on Your Customers
    As a marketer, my job is to help organizations with the front parts of the process: establishing brand awareness, generating inquiries, turning raw leads into qualified opportunities, and so forth. I just read the brand new book by Bob Thompson: Hooked On Customers: The Five Habits of Legendary Customer-Centric Companies.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 11, 2015
    [Help] How to Improve the Mobile-Friendliness of Your Website Before Google’s Mobile Search Update
    This helps mobile device users quickly identify which sites will have a good mobile user experience and therefore help them get the information they are searching for faster. This report will help you determine: Which queries have a high click-through rate (CTR) despite not being in the first positions? Which are trending down?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 10, 2016
    [Help] Why working in marketing makes you bitchy
    The post Why working in marketing makes you bitchy appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Compassion. Enthusiasm. Understanding. And for me, increasingly, bitchiness. In fact, reading this report, it’s hard to believe you might work in marketing and NOT be kind of a b h. hours. Exactly. And I love it.
  • MODERN B2B MARKETING  |  MONDAY, JULY 18, 2016
    [Help] Breaking Down the Fundamentals of Account-Based Marketing
    Once you work with sales to build an initial list, you can use lead scoring to help stack rank the accounts to make sure everyone is focused on the ones with the highest propensity to close. With the right solution, it can add another helpful lens to prioritizing your account list. 2. Develop Personas. Why does it matter?
  • WEBBIQUITY  |  THURSDAY, JANUARY 19, 2012
    [Help] Web Presence Optimization Software Review: gShift Labs
    site) is helpful. gShift displays backlinks by site, backlinks by page (very helpful), backlinks by competitor, and even provides a list of “recommended backlink” sources. Helpfully, gShift also rates the relative difficulty of each recommended task. Unlike pure SEO management tools (e.g., Features. Background.
  • CAPTORA  |  FRIDAY, FEBRUARY 26, 2016
    [Help] Four Priorities for Hiring an A+ Marketing Team
    Takeaway #2: Help your Recruiting team approach sourcing for potential candidates the same way you approach generating opportunities for your Sales Development team. structured onboarding program helps new employees acclimate faster, reduces ramp time and allows them to start contributing right away. are structured communicators.
  • HUBSPOT  |  THURSDAY, NOVEMBER 6, 2014
    [Help] From Nail Polish to Peanut Butter: 16 Unlikely Products Launched by Ad Agencies
    They want to help create them. They want to help shape them.” New York-based agency Anomaly helped to create the product and markets the brand to a young and fashion-conscious crowd of consumers. The agency helped create the Papa Pillar product and branding. 9) Sir Richard’s Condom. How Agencies Have Changed. 12) Cinder.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 19, 2015
    [Help] 4 Ways to Retain Customers and Keep Them Coming Back
    Not only will you get valuable feedback to help you make improvements to your business, but it keeps your business top of mind with customers. 3. These four tips should help you on that journey. It’s a common fact that it costs more to acquire a new customer than retain an existing one. Say Thank You. Please visit us again soon.”
  • TOMORROW PEOPLE  |  TUESDAY, OCTOBER 16, 2012
    [Help] Not Just a Pretty Face: Moving Your Website from Cosmetic to Strategic [INFOGRAPHIC]
    Start helping." – Zig Ziglar, Motivational Speaker. "Build it and they will come." Many businesses think all they need is a website (sparkly or non-sparkly) for internet domination. Yet some 41% of businesses do not use any optimisation techniques to improve search engine rankings. Don't Push! It's what's underneath that counts. Stop selling.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 14, 2014
    [Help] How Changing Sales is Impacting Your Business (without your knowledge)
    want to help you understand how they’re changing, so that you can improve your company profits and win even more deals than you do today. If so, you’ll need to teach them these new techniques and how to talk profits.  We certainly can help you. That’s important for smaller businesses in this noisy world of today. Sales Strategy.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 12, 2013
    [Help] How a Strong Company Culture Will Boost Customer Service Levels
    If you are bringing customer service to your environment internally at your company, it helps to further develop the idea of creating a culture that will ultimately boost service for your customers. Ever have a poor customer experience at Starbucks? haven’t. I am always extremely satisfied when I leave there. So let''s at another example.
  • HUBSPOT  |  THURSDAY, OCTOBER 25, 2012
    [Help] 7 Companies That Totally 'Get' Their Buyer Personas
    This commercial is far more akin to what a professional's work routine might look like, and helps the business professional see how an Apple product might fit into their professional lives. One of their current promotions even involves giving anyone half off Zipcar on Election Day to help millennials get to the voting polls easier.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 30, 2011
    [Help] The Fatal Mistake Boards & VP Sales Will Make In 2012 Planning
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. Or just fails.&#.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 23, 2011
    [Help] Stop Marketing in the Dark – sponsored by Act-On Software
    Find New Customers helps companies dramatically improve revenue results by transforming the ways they attract and earn the trust of prospective customers. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. Jeff Ogden.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 22, 2011
    [Help] Laugh and Learn featuring @fearlesscomp | Episode 35 – Making It Real
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. “ Find New Customers can certainly help your business dramatically improve the flow of sales-ready leads to salespeople.&# Jeff Ogden, the Fearless Competitor.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 16, 2011
    [Help] Kill the live webinar
    And if you need help with your webinars, contact the pros at Avitage. We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. Live webinars are a big mistake. Stick a fork in live webinars. They are done. Have you ever had audio problems?
  • VIDYARD  |  TUESDAY, OCTOBER 11, 2016
    [Help] ViewedIt brings the power of video to all
    Fast, easy screen recording will help people communicate in a clear, authentic, personal way – without struggling with expensive desktop-based screen recording software. Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps businesses drive more revenue through the use of online video. About Vidyard. Press Release
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 4, 2013
    [Help] Trade Show Marketing: Tips for increasing prospect engagement
    How Technology on the Trade Show Floor Can Help Your Sales Team Work Smarter and Sell More. Tweet It’s easy to get ahead of ourselves trying to promote products and services before we’ve given the prospect a reason why they should learn more, and trade events can exacerbate the issue. Maximizing Mobile Email ROI. Coaching clinics.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 28, 2011
    [Help] 6 Ways To Win As A B2B Social Media Turtle
    If you’re reading this post, you’re on the Savvy B2B site, one of the starting points that helped me the most. This week's guest post is by Billy Mitchell, president of MLT Creative based in Georgia. Read on for the first in his multi-post series on how to succeed with social media marketing. Use the Search Function. Comment.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 13, 2012
    [Help] Content Marketing Metrics: What To Count, How To Count It
    You’ll not only get a great picture of whether you’re succeeding, but knowing what works and what doesn’t will help you do more of the former and less of the latter. Photo credit: e y e / s e e. The most reliable way to do that is to define and track metrics over time. First, let’s discuss what metrics we’re talking about.
  • BIZNOLOGY  |  FRIDAY, AUGUST 31, 2012
    [Help] Why do you want Twitter followers?
    But, does acquiring fake followers actually help your marketing? Image via CrunchBase. read an article today that sums up so much of what passes for social media marketing. In that article, Patricio Robles wondered if your Twitter followers are silent or fake. Or Facebook friend. Or LinkedIn connections. It started rather innocently.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 24, 2013
    [Help] Why Mad Men Marketing is Moot: Account Managing in the Digital Era
    Honed sales skills are critical in helping clients grasp fragile, embryonic concepts. Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. As he has said more than once, “You didn’t want it until I told you you wanted it.”. Selling is not a four-letter word.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Help] Japan’s Largest Airline is Focusing on LinkedIn. Shouldn’t Your Business?
    The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. While you can’t (and shouldn’t) market to the LinkedIn user in the same way as you can on […]. Author information. Neal Schaffer. Neal Schaffer.
  • KEO MARKETING  |  THURSDAY, APRIL 2, 2015
    [Help] LinkedIn Releases New Guide for Marketers
    The latest LinkedIn offering for B2B marketers is a strategy guide to help marketers learn how to best use LinkedIn to increase awareness, influence perception, generate and nurture leads, and ultimately drive revenue. how to take advantage of LinkedIn as a full funnel professional platform.
  • ANNUITAS  |  THURSDAY, JUNE 19, 2014
    [Help] Spam Traps and More – Email Deliverability Hot Buttons
    Take a look at some of the outstanding questions from the webinar about spam traps and the answers to help you take control of your deliverability challenges. Q: What are Spam Traps? A: Spam traps are real email addresses that are used to identify and track (test validity) of the emailers. Email deliverability for marketers is a hot topic.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 10, 2014
    [Help] Content Marketing? Just Deliver Content People Want
    What role do you think content marketing has specifically played in helping to change the PR industry?”. “I think the PR industry is in trouble because it is struggling to define itself in a world that avoids spin and smartly crafted messages. So I was happy to participate in this interview with a local graduate student  Julie Long.
  • HUBSPOT  |  FRIDAY, OCTOBER 2, 2015
    [Help] 3 Quick Ways to Figure Out Someone's Email Address
    If for some reason you can’t find which company the person works at, this tool won’t be as helpful. So you've created a truly awesome resource that you want to share with as many people as possible. You think, “It would be a good idea to get in touch with influencers on this topic. Maybe they’d be open to sharing it with their followers.”.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 14, 2015
    [Help] Good Stories Make for Great Memories–Create Memorable Brand Experiences Through Storytelling
    With Workday, at just a press of a button, you can have one system that helps your entire organization grow and identify untapped talent and open new markets. It doesn’t just trim the excess, like other systems, but helps you grow your organization. Author: Chris Gillespie Nobody remembers you unless you tell a good story.
  • SYNECORE  |  MONDAY, JANUARY 26, 2015
    [Help] 5 Facts Every Business Needs to Know about the Mobile Revolution
    Its seamless integration guarantees a good user experience and also helps avoid the costly mistake of creating multiple websites for each device. Guess what? The world is in the middle of a mobile revolution. Now, more than ever before, consumers are using their tablets and mobile devices to shop online. Omnichannel is on the Rise.
  • HUBSPOT  |  MONDAY, JUNE 27, 2016
    [Help] Why You Should Never Email a Proposal
    If you understand your ideal client, you'll be able to create questions that help you to discover who you should spend time with and who you shouldn't. Your team has spent hours researching, writing, and refining a proposal your prospect was eager to receive. What could have caused this disappearing act? Was it the content of the proposal?
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 4, 2011
    [Help] Laugh and Learn with Find New Customers | Episode 51 – The Beard
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. In his weekly B2B marketing show, Jeff Ogden , President of the B2B lead generation company , Find New Customers ([link] shares a key marketing take-away using wit and humor.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 24, 2011
    [Help] Why you’ll never see an ad for Find New Customers
    Jeff Ogden is President of the B2B lead generation company Find New Customers “ Lead Generation Made Simple ”  Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. B2B Lead Generation | No Advertising for Find New Customers. Find New Customers doesn’t advertise.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 21, 2011
    [Help] Laugh and Learn with Find New Customers | Episode 49 – Man Saved From Spider
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. In his weekly B2B marketing show, Jeff Ogden , President of the B2B lead generation company , Find New Customers ([link] shares a key marketing take-away using wit and humor.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 10, 2011
    [Help] New “cheat sheets” on B2B demand generation from Find New Customers
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. B2B demand generation | free cheat sheets. These highly graphical and brief documents are quick reads filled with valuable information. All can be obtained with no sign-up needed, so download yours today.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 4, 2014
    [Help] Events for Everyone! How Industry Conferences Shape Your Organization
    Allowing and helping your employee to grow beyond their current knowledge and skill-set broadens your organizations’ perspective, or can serve to reaffirm it. If you’re looking for an event to reboot your creativity and get you up to speed on market changes, check out ad:tech, where CAKE’s President, Santi Pierini and Marketo’s Sr.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 23, 2016
    [Help] An Introductory Guide to Google’s Search Console
    You know, that “ red telephone ” you pick up that helps you cut to the front of the line for anything Google related? In this post, we will help guide you to effectively using this tool. Reviewing messages in Search Console can prove helpful, so make a conscious effort to check regularly. Do you have a direct line to Google?
  • HINGE MARKETING  |  THURSDAY, AUGUST 27, 2015
    [Help] 5 Key Factors to Pinpoint Your Technology Differentiator
    Instead, each of these are tools that help your differentiator communicate your brand. How do you then come up with relevant brand differentiators , ones that support your brand and help you stand out in the marketplace? It’s not enough to be nice people or even knowledgeable and helpful. How Hinge Can Help.
  • WRITTENT  |  THURSDAY, APRIL 4, 2013
    [Help] Scheduling Your Business Blog: How Often to Blog and the Best Times to Publish
    The optimal blogging frequency and the best times to blog will vary from business to business, but the following tips and resources will help you discover the best publishing timetable for you. Before you start experimenting with your business blogging frequency, there are a couple things to consider to help you narrow down your options.
  • HUBSPOT  |  MONDAY, DECEMBER 30, 2013
    [Help] Are You Reaching Your Potential? Get Your Marketing Score and See
    When 2014 hits, be prepared to make some changes to help hit your growth goals. Consider some of the following: What will our goals be to help us reach our growth targets? Have you ever wondered how you stack up against other marketers? Whether your marketing is underachieving based on your potential? Hire and nurture the best.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 28, 2016
    [Help] Six thought-provoking and profound marketing trends
    The post Six thought-provoking and profound marketing trends appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Each year, Mary Meeker compiles a wide-ranging report on the top Internet trends  on behalf of venture capitalist firm KPCB. The report goes on for 213 pages. And do you have time for that?
  • RADIUS  |  THURSDAY, SEPTEMBER 8, 2016
    [Help] Intent Data Is Just One Piece Of The Predictive Puzzle
    Intent data helps marketers reach the right companies at the right time – when they are most receptive. Intent data helps you target businesses that fit your Ideal Customer Profile (ICP) when they are most receptive, but you need to know who those businesses are first. The Rundown On Intent Data. How It Fits Into The Predictive Puzzle.
  • SAZBEAN  |  TUESDAY, FEBRUARY 1, 2011
    [Help] 12 Tips for Creating a Social Media Content Strategy
    It may help to create an editorial calendar, especially if you’ll have different people creating content or posting on different days. Having a content strategy is vital to the success of any social media strategy. Without a content strategy, it’s difficult to plan for and create great content. What content do you already have?
  • MARKETING ACTION  |  MONDAY, JUNE 16, 2014
    [Help] Report From New York: How Agencies are Using Marketing Automation
    We all learned a few things about how agencies are using marketing automation. I was struck by the fact that no matter where marketers come from, no matter which marketing lens they are looking through, marketing automation can help the agency build on existing skills to provide even better value to clients. We had our first-ever  i?marketing
  • HUBSPOT  |  THURSDAY, JANUARY 17, 2013
    [Help] Is 2013 the Year Marketers Lose Keyword Research?
    Identifying low- and high-converting landing pages, seeing how they align with the rest of our marketing strategies, and ensuring they're being promoted in the right ways to help them perform their best. Trying to perform keyword research to inform your SEO strategy is tough these days. And it’s getting crowded under that carpet! Re-read it?
  • SAVVY B2B MARKETING  |  MONDAY, APRIL 18, 2011
    [Help] If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?
    The Research: With help from American Business Media and the Business Marketing Association, Junta42 and MarketingProfs surveyed over 1,100 North American B2B marketers from diverse industries and a wide range of company sizes. We're pleased to present this guest post by Tom Pisello, also known as The ROI Guy. Engagement Quality.
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 7, 2016
    [Help] Hacking Marketing: Rethinking Marketing Management in a Software World
    My goal was to help marketers at all levels — even those with no technical background or inclination — adapt marketing management to the wild and wonderful whirlwind of a world now dominated by software. You could help make that happen. To help, please place your order on Amazon , Barnes & Noble , or Books-A-Million by March 21.
  • WRITTENT  |  THURSDAY, NOVEMBER 28, 2013
    [Help] 15 Thanksgiving Marketing Ideas
    Show a token of appreciation to those who in one way or another helped you shape your marketing idea. These activities not only boost the team spirit among the company workers, but also help you to get some publicity. Have you tailored your marketing ideas to make them different from the sea of competitors’ campaigns?
  • HUBSPOT  |  TUESDAY, JUNE 19, 2012
    [Help] Who Should "Own" Social Media at Your Company?
    And aren't customers constantly flocking to social media to complain about or seek help with products and services? Ideally, you'd have one or a few people (depending on the size of your organization) from each department who are responsible for helping to manage your company's social presence. It's a common debate in many businesses.
  • HUBSPOT  |  WEDNESDAY, MAY 20, 2015
    [Help] 11 Fascinating Books on Harvard Business School's Required Reading List
    To help you narrow down your search for the best business books out there, we combed through a plethora of online syllabi from Harvard Business School. Gompers and Josh Lerner) about the problems entrepreneurs encounter when securing financing, and how the venture capital model can help businesspeople to resolve those issues.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 11, 2011
    [Help] How blogging changed a life
    And maybe that helps me as a blogger too. I’m sure it shows up in unexpected ways. I was at a party the other night and was discussing some of my exciting current projects with a new friend.  He asked me: “Five years ago, could you have ever imagined you would be where you are today?” You see, five years ago I was hopeless.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Help] 4 Ways Healthcare Marketers Should Utilize Social Media
    You want to limit self-promotional posts and instead focus on ways that you can help your audience, since this is not about selling a produc or a service. If it helps, monitor other healthcare companies on social for a month or two first. Social media is no longer a marketing afterthought for companies and organizations. Why is this?
  • BULLDOG SOLUTIONS  |  THURSDAY, JUNE 9, 2016
    [Help] Beware of the Herd
    We obsess over the best ways to mine valuable information from customers and prospects (demographic, firmographic and behavioral) so that we can deliver truly personalized, contextual and relevant communications that help guide them on their specific journey. I just bought a chainsaw. Yep…she’s a real beast.  . Did I go for the highest rated?
  • EVERYTHING TECHNOLOGY MARKETING  |  MONDAY, NOVEMBER 11, 2013
    [Help] Crossing the Divide: The Art of Closing the Sale
    This kind of content helps folks get to know you, so that buy the time you’re closing the sale, the client feels that they already understand both your firm and its capabilities. 2. The Hinge Research Institute conducts regular research on the professional services marketplace. And that’s because it’s exactly what you’re doing.
  • CONTENT STANDARD  |  SATURDAY, FEBRUARY 27, 2016
    [Help] How the FOMO Phenomenon Is Driving New Trends In Marketing
    Do a Google search for FOMO and you’ll find everything from the Oxford English Dictionary definition to self-help tools to a quiz to rate your degree of FOMO suffering. Fighting FOMO: Helping users pacify FOMO by acting as curators, collecting content that helps them stay in-the-know (such as Rent the Runway).
  • HUBSPOT  |  MONDAY, JUNE 6, 2016
    [Help] How to Find Great Writers: 6 Places to Start Your Search
    Help a Reporter Out , or HARO, is a PR service dedicated to making connections. Through a few daily emails, HARO helps writers find sources or quotes for upcoming content. There are other ways it can help you out, too. In short: Working with guest contributors can deliver a ton of benefits. email, keep things going. Start there.
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