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  • WINDMILL NETWORKING  |  THURSDAY, MARCH 17, 2011
    [Help] 10 Top LinkedIn Open Networkers and Connectors to Follow in 2011
    Gerald is also an adjunct professor of innovation at Northwestern University, but he is most famous for the company he founded called SolutionPeople.  He is recognized by clients as “Solutionman” because of his ability to quickly help people develop breakthrough solutions. Gerald, if you’re reading this, please confirm!
  • HUBSPOT  |  TUESDAY, APRIL 21, 2015
    [Help] 6 Cool Company Blogs Everyone Will Enjoy Reading
    Though this help desk software company is relatively new, GrooveHQ is proving their growth strategies on their blog. Payoneer’s content includes genuinely helpful subjects like “Spring Cleaning for your Freelance Business,” “How to Determine the Quality of an Affiliate Program,” and “Hot Products to Sell in your Store This Spring.”
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 10, 2011
    [Help] My review of the book, Maximizing Lead Generation | by Ruth P. Stevens
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. B2B Lead Generation | Maximizing Lead Generation – a book review. Stevens. Since this topic is the specialty of our company, we felt our insights might be valuable. So the topic is well covered.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 30, 2011
    [Help] B2B Lead Generation: Social Marketing to the Business Customer
    Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Do Salespeople want more leads? Yes, indeed! B2B Lead Generation using social media. contact-form].
  • CRIMSON MARKETING  |  FRIDAY, JULY 26, 2013
    [Help] The Content Experiment: An Interview with Rishi Dave [Podcast]
    He helps me answer some key questions, including: . 1. He helps me answer some key questions, including:  1. Content marketing is a core part of how you can drive your inbound lead generation funnel. The best marketing mix includes creating the right content for your varying social media networks. .
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 28, 2011
    [Help] Marketing Tools and Technology – How Does A Marketer Decide?
    asked Jonathan to help answer this question because he knows Marketing Technology from both a leadership and a marketing perspective. . Tell us what approach you take to decide which new tools and technologies in the marketing landscape can help grow your business. Cheryl Burgess is the Managing Partner at Blue Focus Marketing.
  • MARKETRI  |  THURSDAY, MARCH 29, 2012
    [Help] Houzz: New Marketing Tool for the Building Construction and Design Industries
    What makes that process even better is when my research results in a discovery that either helps us achieve our goals internally, or that might help our clients to achieve their marketing goals. One of the most fun things about my job at Marketri is that I get to research and test out new social media and marketing tools.
  • ACT-ON  |  FRIDAY, NOVEMBER 13, 2015
    [Help] 10 Tips for Creating a Webinar that Gets Results
    Here are 10 tips to help you develop that webinar that meets your goals and gets the results you plan for. 1.    Agree on the topic of your webinar. This topic (and its associated content) will help drive how intrinsically interesting and potentially compelling your event is – which influences the number of leads the webinar generates.
  • NUSPARK  |  SUNDAY, JULY 22, 2012
    [Help] A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click
    NuSpark Marketing can help you with strategy, but at the end of the day, maximizing quality clicks and conversions is the ultimate goal, and by utilizing paid search bidding strategically, your campaigns will perform better. When we manage our clients pay-per-click campaigns, Automated Rules are always implemented within those campaigns.
  • NUSPARK  |  SUNDAY, JULY 22, 2012
    [Help] A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click
    NuSpark Marketing can help you with strategy, but at the end of the day, maximizing quality clicks and conversions is the ultimate goal, and by utilizing paid search bidding strategically, your campaigns will perform better. When we manage our clients pay-per-click campaigns, Automated Rules are always implemented within those campaigns.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 7, 2015
    [Help] Why Your Lead Nurturing Program is Always Wrong…
    Of course, it’s rarely ever exactly right, but this metric helps Best-in-Class marketers continually optimize and zero-in on what works. Let’s say you’re a well-seasoned, sophisticated, data-driven marketer and demand generation maven. You know your target audience like they’re your own family. Demand Generation Trending
  • JUNTA 42  |  THURSDAY, NOVEMBER 11, 2010
    [Help] Use Different Media to Accomplish Different Goals
    If your content needs to help consumers solve a specific problem, then choose the web. Listened to an excellent overview from Ann Marie Kelly from Gfk MRI today who talked about consumer research and magazines.   One piece of research that stood out was focused on how consumers engage in different media for different reasons.
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Help] A Lead Generation Plan Begins With Content Marketing Strategy
    Your blog should have a unique point of view, address your audience’s problems, answer their questions, and reflect what you stand for.  We’ll help you generate ideas, structure your posts, organize them for readability, and make sure the posts make it easy for users to comment and call to action. In essence, this is what we do. Introduction.
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Help] A Lead Generation Plan Begins With Content Marketing Strategy
    Your blog should have a unique point of view, address your audience’s problems, answer their questions, and reflect what you stand for.  We’ll help you generate ideas, structure your posts, organize them for readability, and make sure the posts make it easy for users to comment and call to action. In essence, this is what we do. Introduction.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 28, 2014
    [Help] “A Promise Made is a Promise Kept” – a Motto of Find New Customers
    If any of you want to talk to  talk to the man who gets things done, please visit Find New Customers and sign up for a free 15 minute call.  If a company in Russia can get help, I bet you can too. That is one of the key mottos of the Tampa based marketing company Find New Customers , the best name of any company on Earth. Amanda. Amanda F.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Help] Introducing The Definitive Guide To Digital Advertising
    Like its predecessor—traditional advertising—a digital ad can help to tell the story of your brand. Author: Ellen Gomes Advertising today is not the advertising that’s featured on the hit TV show Mad Men. Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television.
  • WEBBIQUITY  |  MONDAY, JUNE 17, 2013
    [Help] 31 Spectacular Web Design Guides, Techniques and Resources
    ’ Write from the subscriber’s point of view and explain how the opt-in for your email program will help the new subscriber solve challenges and eliminate pain points.” How can you design a website that stands out visually from the crowd yet meets users’ needs? Maximizes social engagement? Optimizes trust and conversions?
  • ANNUITAS  |  THURSDAY, MARCH 19, 2015
    [Help] Thinking You Need More Tactics? You Are Wrong
    This in turn, helps in building the content marketing strategy that aligns to the buyer’s journey. Admittedly, B2B enterprise marketers are in a tight spot. There are constant pressures to drive more revenue from marketing and that tends to leave no stone unturned when it comes to using marketing tactics.
  • TONY ZAMBITO  |  WEDNESDAY, JULY 6, 2011
    [Help] The Future of Buyer Personas is Social - Part 1
    As an individual with a background in marketing and sales, I began to think of how this could be a process to help make informed decisions not just about users but also buyers.  Image by eliazar via Flickr.   Along with Alan Cooper, these folks are the real forerunners of personas back in the late ‘90’s.  Related articles.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 10, 2013
    [Help] How to Use LinkedIn to Boost Your Real Estate Business
    real estate) and provide helpful answers to these questions. Doing Doing so can help establish who you are and allow you to connect with people within that niche and even a particular location. Creative Tips to Help You Maximize Your New LinkedIn Personal Profile Page for 2013 (windmillnetworking.com). Profile. billion in 2012.
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 3, 2016
    [Help] One Thing Is Killing Content Marketing and Everyone Is Ignoring It
    Your blog post, video or (God help us all) Snapchat? Want to learn tips, trends, and more to help you tilt your content? A few weeks before the start of the New Year I led a workshop on content marketing for about 50 small-business CEOs and operations managers. They came from all different industries. Some were consultants. Really!
  • KEO MARKETING  |  MONDAY, JANUARY 18, 2016
    [Help] KEO Marketing Recognized for Social Media, SEO and Web Design Excellence by the Phoenix Business Journal
    By leveraging brand-relevant social media channels, the company helps B2B clients participate in vibrant online conversations with potential buyers. KEO Marketing, a leading business to business (B2B) marketing agency, creates and implements innovative strategies to help clients dramatically increase leads and sales. KEO News
  • JUNTA 42  |  SATURDAY, APRIL 18, 2015
    [Help] This Week in Content Marketing: LinkedIn Moves for Content Dominance
    This timely report explains how the four C’s – Collaborate, Customize, Communicate, and Connect – can help your business to streamline the management of its digital assets so you can scale your content marketing initiatives. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. billion.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 20, 2013
    [Help] Leadership and Teamwork – Pull the Oars …
    Contact us @ www.advantage-performance.net or call Pattie Grimm @ 425.289.6619 for more information on how we can help you, your leaders and teams build your organization’s capacity, capability, commitment which delivers sustainable business results today. Leadership and Teamwork – Pull the Oars … Count the Beats.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 6, 2015
    [Help] Who Says CMOs Have to Choose Between Reach and Focus?
    Download the guide and see the results of a survey of over 100 marketing leaders plus the five key solutions we identified to help CMOs and marketing leaders tackle the challenge of providing a seamless customer experience across all marketing channels via the use of technology - the right technology that is. The food is amazing. CMO Corner
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MARCH 8, 2013
    [Help] Sales Prospecting Perspective Weekly Recap - Week of March 4, 2013
    Second, create content that provides tips, tools and insights designed specifically to help your target audience. We closed out the first week of March on our run to finish the quarter strong. So with that thinking in mind, this week's post share comes from Salesforce.com's blog written by SalesLoft CEO Kyle Porter. March 4, 2013.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MARCH 1, 2013
    [Help] Sales Prospecting Perspective Weekly Recap - Week of February 25, 2013
    With employee turnover always a concern regarding inside sales or teleprospecting reps, utilizing Trish and Laney's competencies when hiring may help secure your workforce for longer periods of time. On Tuesday, Mike Ricciardelli provided a great post on the value of using reciprocation to help achieve your sales goals.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 9, 2014
    [Help] 7 Email Etiquette Rules to Send By
    Short, snappy emails help time crunched readers. Etiquette doesn’t just apply to your table manners; it applies to email marketing too. These unwritten rules of the email world are worth reviewing. You don’t want to offend your customers by making an email faux pas, right? We didn’t think so. Always get permission.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MAY 20, 2012
    [Help] Marketing Strategy: 3 Steps to find the best tactics and results
    Once Sales and Marketing agree on the kinds of leads they want (developing a universal lead definition helps), Humphrey advises conducting thorough research. Cindy Humphrey advises going back to marketing basics. She says marketers need to create a process to evaluate and execute new efforts to produce consistently strong results. Step #2.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 13, 2011
    [Help] Marketing Automation Skills are Scarce: Strategies to Close the Gap
    The remaining strategies are designed to help those who cannot. The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring. ease of use. automation.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 26, 2012
    [Help] Amazon Launches B2B Business
    Social media can help support your existing customers and attract prospects if you create and share content that provides business value to your customers. As the web has grown and more B2B companies have expanded their online presences, they have had to deal with the notion of Amazon as a competitor. Wow, really? Faxes? Cutting Tools.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 15, 2015
    [Help] 17 Content Marketing Tips For Any Size Budget
    Here are my top content marketing hacks to help content marketers at any size business with any size budget. Producing content when you have a big budget is easy. Producing the right content  for your audience on any budget is the tough part. realize small businesses have resource constraints and their own special set of challenges. Nothing.
  • HUBSPOT  |  WEDNESDAY, MARCH 19, 2014
    [Help] 6 Crucial Email Newsletter Metrics You Should Be Monitoring
    They''ll give you a pretty comprehensive picture of how well your newsletter is doing, which''ll help you figure out whether you should be investing time in email newsletters. 1) Clickthroughs. That information can help you adjust your strategy for choosing and arranging content within the newsletter based on what its goal is.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Help] 4 Ways Healthcare Marketers Should Utilize Social Media
    You want to limit self-promotional posts and instead focus on ways that you can help your audience, since this is not about selling a produc or a service. If it helps, monitor other healthcare companies on social for a month or two first. Social media is no longer a marketing afterthought for companies and organizations. Why is this?
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 21, 2014
    [Help] How to Lean into a Partner Ecosystem
    But what are partner ecosystems, and how do they help marketers do their jobs? To help marketers with these increased capabilities and responsibilities, the sheer number of digital marketing applications is growing. Partner ecosystems help your customers make sense of a multitude of emerging applications. So what next?
  • BIZNOLOGY  |  TUESDAY, DECEMBER 18, 2012
    [Help] Becoming a social media pro doesn’t require all 10,000 hours
    If people are asking you for help with Twitter, Facebook, Pinterest, reddit, blogging, Tumblr, WordPress, or anything else, you’re ready — to charge people for your time, expertise, insight, and creativity. All you need to do is know more than the person who hires you in order to become a professional. No, you don’t.
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 7, 2014
    [Help] B2B Marketers Going Beyond Buyer Personas, Working with Sales
    Do you need help understanding your buyer and your buyer’s behaviors and creating marketing content that will sell? The behavior of today’s B2B buyer means that marketing needs to go far beyond what it did in the past. The need for marketing to work with sales is more important than ever. Contact New Incite today.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 13, 2012
    [Help] B2B Marketer: Have You Backed Up Your Marketing?
    Below are some helpful resources I found for backing up your marketing: Duct Tape Marketing’s blog post with a list of  backup tools. What if something were to happen to your online marketing presence? Now more than ever, marketing has a lot of moving parts. Do you know how to access these platforms? Is your process documented?
  • PWB MARKETING BLOG  |  FRIDAY, JULY 29, 2011
    [Help] 20 Most Expensive Google AdWords Keywords [Infographic]
    Drop us a line if you need help mapping out a customer acquisition model. Google makes a killing selling advertising – nearly 97% of its revenue comes from advertising. In the U.S., 41% of all online advertising dollars go to Google. Ever wonder which keywords are the most expensive with Google AdWords? Competition drives the price up.
  • VIEWPOINT  |  TUESDAY, OCTOBER 29, 2013
    [Help] PowerViews with Kyle Porter: How Can You Sell If You’re Always On?
    So.how do they help people generate a higher response from clients and customers than many other companies? I’m a follower of SalesLoft, where Kyle Porter and his team consistently produce a phenomenal list of targeted leads. Has one of your prospects changed jobs? More than 9,000 professionals are using SalesLoft today. Don’t Always Be On.
  • HUBSPOT  |  MONDAY, JANUARY 4, 2016
    [Help] 11 Brilliant Tools for Organizing, Developing & Sharing Your Ideas
    Thankfully, there are some amazing tools out there that can help us track and organize ideas in all different situations. This is a great help in cutting down on email. So, in addition to another organization tool, it's really helpful to organize your email account in a way that makes it easy to find and sort through those emails.
  • VISIONEDGE  |  TUESDAY, DECEMBER 31, 2013
    [Help] Is Your Marketing Measurement Resolution on Track?
    We hope that marketing has made the list for some of your resolutions, and if it has, we are here to help!  . Experts say that being realistic, outlining a plan, and tracking our progress help us keep our resolutions. Happy New Years Eve to everyone! The year is just about to get underway.
  • HUBSPOT  |  FRIDAY, OCTOBER 11, 2013
    [Help] 10 Hilarious Blogs That'll Make You Feel Better About Your Job
    If you need something to help kill the last few hours of your workday, this is your best bet. 7) 99 Problems but a Pitch Ain''t One. While you''re reading his often random yet spot-on assessment of our industry, you can''t help but laugh. And the following 10 are ones that really take the cake. It''s basically "Clients From Hell".
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, JANUARY 4, 2012
    [Help] [Video] What If You Couldn't Get Any New Customers?
    How can they help you get more business? And, if your sales force needs help cracking into new accounts, check out my sales workshops at JillKonrath.com, email me or call me at 651-429-1922 Today's video is designed to get you thinking. Seriously thinking. If you're on a sales team, talk about it together. Are we missing anything?
  • THE ROI GUY  |  THURSDAY, NOVEMBER 19, 2015
    [Help] SiriusDecisions: Top 4 Ways to Get your Value Selling Program Right
    Are they leveraging your value consultants, service desk and sales support to take advantage of available help.? You’ve invested a lot of time and effort in developing your B2B value selling / ROI tools and program, But the evolution from product to value can have its challenges. Increased deal size and reduced discounting c.
  • HUBSPOT  |  MONDAY, JUNE 27, 2016
    [Help] Why You Should Never Email a Proposal
    If you understand your ideal client, you'll be able to create questions that help you to discover who you should spend time with and who you shouldn't. Your team has spent hours researching, writing, and refining a proposal your prospect was eager to receive. What could have caused this disappearing act? Was it the content of the proposal?
  • HUBSPOT  |  TUESDAY, JANUARY 26, 2016
    [Help] 5 Emails Your Association Should Send to Increase Memberships
    The company puts together a curated email newsletter with products and services that its subscribers will find helpful. Stories about the people you’ve helped. Email can help you identify pain points and identify improvements to make in your messaging, moving forward. For inspiration, we've compiled a few ideas a examples.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 29, 2011
    [Help] Is Twitter for Everybody?
    An engineer by training, he does not come by marketing instinct naturally and asked me to help. Is Twitter for everybody? This is the question that eventually gets asked by every person and every company trying Twitter for the first time.  In the height of your initial frustrations, you may be wondering … is Twitter really for me?
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 2, 2011
    [Help] Five Keys to Creating Content that Drives Awareness
    Noting the launch of Twitter lists today isn’t helpful. Current marketing wisdom says content should be mapped to buying cycles. Yet according to a study from MarketingProfs and Junta42 , 78% of B2B marketers say awareness is an objective of content marketing. Question: Where is awareness most valuable in the buying cycle? Current.
  • SNAPAPP  |  THURSDAY, SEPTEMBER 29, 2016
    [Help] Create More of the Right Content Experiences With Interactive Content
    What you may not know is the SnapApp team is also set up to help you create interactive content through App Architecting Services. Our team of dedicated designers and content specialists is on hand to help you multiply your content output. recent post on the BuzzSumo blog argued that the future of content is more content. Of course.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, SEPTEMBER 27, 2013
    [Help] Turn Your Business Competition Into Valuable Allies
    invited a group of related experts (branding, inside sales, research, website) to get together to explore how we might help each other. I used to hate my direct competitors—every last one of them. They were evil. They were after me, trying to steal my best prospects and clients. My guard was up whenever they were around. Yes, I said months.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 26, 2015
    [Help] Terminus Offers Targeted Display Ads for B2B
    To help the system run smoothly, Lenovo has both dedicated internal Adobe teams, as well as full-time support people on Adobe''s payroll, which means the company spends equal amounts on both products and support services. ” And Lenovo uses just only two of Adobe’s eight solutions. But such integrated solutions are rarely comprehensive.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 1, 2014
    [Help] 3 Reasons Your Call Strategy Must Have More Influencers than C-Suites
    level executive assistants are typically adept at pointing you to the correct person who would actually have the most information about the challenge you’re looking to help solve, if any at all. Client: Well, we want only C-level executives, in companies with over 250 million in annual revenue. And there you have it.
  • CHRIS KOCH  |  THURSDAY, APRIL 3, 2014
    [Help] How Manchester United Revolutionized Sports Marketing
    The NBA’s stats.NBA.com website, which houses player and team statistics from the league’s 67-year history, has helped double time spent on NBA.com while generating more than 9.5 Ask me which English soccer, uh, football team I would support and I would say Liverpool. Have a Backstory. But Man U also did something else really smart.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, OCTOBER 21, 2012
    [Help] Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target
    It helps you narrow your lead generation universe and provide a standard against which you can prescreen opportunities. Tweet Joe is newly single. He met his last girlfriend on an online dating site. So, he resurrected his ad, and the new quest began. Except it was so much harder! they queried. It’s Q4, do you know who your market is?
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 25, 2012
    [Help] 8 Ways to Make Your Content More Like Personal Conversations
    About the Author: Dan McDade is President and CEO of PointClear, a prospect development firm helping B2B companies nurture leads until they're ready to purchase. We're pleased to present this guest post by Dan McDade of PointClear. Personal connection. Understanding. Serving. The rules have changed with the self-educating buyer.
  • BIZIBLE  |  WEDNESDAY, NOVEMBER 11, 2015
    [Help] B2B Marketers Who Achieve Higher Marketing ROI Do These 5 Things Differently
    For example, mobile apps that help track what you eat and how much you exercise are all dependent on users being honest and proactive in self-reporting. What do ambitious and successful people always talk about? Their goals. Our findings are pretty simple: marketers who are most effective with their ad budgets do things a little differently.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 17, 2015
    [Help] Interview with Dave Chaffey of Smart Insights
    We all know content marketing is at the heart of digital marketing, yet often content marketing strategies don’t invest sufficient in the right range of content across the buying cycle and by content I am referring to our Content Marketing Matrix which helps businesses review the best types.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 1, 2013
    [Help] Sales Prospecting Perspectives Weekly Recap - Week of November 1, 2013
    Read this article to learn more about how persuasive messaging can help your sales! Let the conversation flow by showing you already know about the prospect, and that you want to help his or her company with your product. Happy November 1, Sales Prospecting Perspectives readers! How was your Halloween?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 9, 2012
    [Help] Sales Prospecting Perspective Weekly Recap - Week of November 5, 2012
    When the calendar turns at midnight on October 31st many men embark on a mission for raising donations to help fight against prostate and testicular cancer by growing out their mustaches. Should you want to make a donation to help support the cause, here is a link to their team page and thank you in advance. Monday, November 5, 2012.
  • BIZNOLOGY  |  MONDAY, MAY 23, 2011
    [Help] The difference between "fail fast" and just failing
    Peter's point is that he's rather help brands succeed, and it's heard for that to be controversial. Image via Wikipedia. Peter Kim is a smart guy and I usually agree with him. I'll wait right here.) But his examples of failing fast are not ones of failing fast--they are ones of just plain failing.
  • THE ROI GUY  |  TUESDAY, NOVEMBER 18, 2014
    [Help] New Interactive Marketing Tool Platform to Better Articulate and Quantify Value to Prospects
    According to SiriusDecisions, the average B2B buyer receives 32% more marketing campaigns than just 2 years ago. As a result of this overload, traditional marketing campaigns using content such as static white papers are becoming less effective. Enhanced interactive value storytelling, surveys, assessments, cost and ROI calculators.
  • THE ROI GUY  |  TUESDAY, JUNE 25, 2013
    [Help] Richardson and Alinean Partner to Deliver New Sales Force Effectiveness Tools and Training
    Just like a golfer with a new set of clubs, new tools can help improve performance, but combining the tools with the right methodology, skills training, and coaching delivers the most success," says Tom Pisello , CEO and founder of Alinean.
  • B2B IDEAS @ WORK  |  TUESDAY, AUGUST 3, 2010
    [Help] B2B Marketing Personas in Action: What Would Morton Do?
    Really using that persona can help your B2B company realize its full potential and speak to the needs and goals of your prospects. Concentrating on Morton (or your B2B marketing persona) and what he might do can help produce communications that truly address the needs of the prospect. /mh. Let's make him look good by focusing on ROI.".
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Help] 50 Examples of Gorgeous Homepage Designs [Free Lookbook]
    Two real designers here at HubSpot -- Anna Faber-Hammond and Samantha Siegel -- helped curate and write the entire thing. Here at HubSpot, we''ve created several resources that can assist you during the website design or redesign process (like this Excel workbook , and this SEO guide ). Software & Tech. Nonprofit. Ecommerce & Retail.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 22, 2014
    [Help] Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014
    Here are some of my favorite apps that have made a difference in my life this past year whether through better organization, helpful tips, or teaching me something new. 1) Flight Tonight. The newest version of Foursquare is meant to help you explore new places in your current location. Now you can. Weather. Weather? Yahoo! 10) Swype.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2016
    [Help] How to Become a Respected Influencer in Your Industry [New Ebook]
    Learn how to build your influencer strategy with the help of our brand new ebook How to Become an Influencer in Your Industry , co-authored by HubSpot and LinkedIn with a foreword from well-known industry influencer Jeff Bullas. Whether we realise it or not, our brains are wired to pay more attention to a select handful of voices in a crowd.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, DECEMBER 5, 2012
    [Help] Five Top 2013 Trends for Small Business Social Media Engagement Using Content Marketing
    Her knowledge of business strategy, passion for creative expression, and marketing technology helps businesses achieve the remarkable. With 2013 right around the corner, it’s time to start looking at the social media marketing trends likely to take center stage in the coming year. Find this post interesting?
  • THE POINT  |  FRIDAY, AUGUST 24, 2012
    [Help] Pearlfinders Index Offers Insight Into Marketing Execs’ Plans for 2H 2012
    Whereas the data is primarily aimed at marketing agencies (the firm’s primary clients), the report provides useful data that can also help marketing teams make budgeting decisions for the rest of 2012. Each quarter, the analysts at UK-based Pearlfinders report on the buying intentions of more than 4,000 North American marketing executives.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Help] The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]
    Design helps us tell stories, build relationships with influencers, and cheer the work of others. by Joe Chernov | Tweet this A couple weeks ago, I attended Content Marketing World , where I presented on the business value of infographics. Michael Stelzner of Social Media Examiner delivered that gem as he riffed on the importance of design.
  • CLOUD POTENTIAL  |  MONDAY, FEBRUARY 8, 2016
    [Help] Death by 1000 marketing metrics
    Here are a series of questions that can help marketers make sure they are measuring the right marketing metrics: Are we getting our message in front of the right people (those who have already expressed an interest in the subject)? What you measure matters. But those who download that freebie may or may not be interested in buying anything.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 20, 2014
    [Help] What Is Content Marketing? It’s Starts With Culture!
    We are smart enough to see through brands who try to fake a desire to be helpful vs. promotional. I was recently interviewed by an international business rag on content marketing. They asked me things like what is it, why anyone should care, how to do it well, etc. We all know content marketing is nothing new. It is not a campaign. Learn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 8, 2012
    [Help] Adopting a Piggly Wiggly View of Social Media
    Last year we went through the exercise of helping a client CMO sell the idea of a hybrid decentralized model – select employees from all functions across the company would be trained and guided in social media – to the rest of the executive management team. By {grow} Community Member Lou Hoffman. That’s the easy part. Tweet.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 24, 2012
    [Help] Content Strategy Ain’t Just For Large Companies
    Yes,  content marketing is just another term for marketing because effective marketing should already seek to deliver on the needs of individual buyers at different stages of the buying cycle with helpful information and educational content. talked about how every business needs a content strategy – it is not just for large companies.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 20, 2015
    [Help] Hey Marketing: An Inquiry Is Not A Lead
    Attract visitors to your content, convert them to subscribers and nurture them with offers that help them move through the buying process. I had lunch with two leaders in the marketing technology and software startup space last week. We were discussing some of the biggest challenges marketers are facing today. What Is An Inquiry?
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 16, 2011
    [Help] Savvy Speaks - Setting Marketing Goals
    In addition to validating the effectiveness of every marketing initiative, you need to illustrate that your efforts are helping the company achieve its overall objectives. Marketing automation tools can help with this measurement. We all know that you can't get anywhere unless you know where you're going. Michele. Jamie. Wendy.
  • BIZNOLOGY  |  TUESDAY, JULY 26, 2016
    [Help] I’m an influencer, pay me more!
    Frank says, “We are transforming organizations to have a deeper understanding of Customer and Employees and helping them find the best ways to engage these key constituents.”. Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast,  For Immediate Release. Kindness opens many doors online. Like this post?
  • VOLACCI  |  THURSDAY, AUGUST 29, 2013
    [Help] Repurposing Content Tip: Put Your Company Video on a Thank You Page
    These sort of videos help define the organization, and understandably, marketers want to get as many views as possible. Placement is key in digital marketing. Ask any conversion rate optimization specialist and they’ll tell you that simply moving a button can make a huge difference between a bounce or a conversion. Looking for inspiration?
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 14, 2014
    [Help] What’s An “Online Lead Development Ecosystem”?
    If your site is effectively attracting, informing, and engaging visitors, then it should help you maintain and grow your lead database in your MA software. Editor’s Note: Chris Creech is a senior strategist with Newfangled, a web development compan y that works with marketing agencies to build conversion-focused websites for their clients.
  • VOLACCI  |  WEDNESDAY, AUGUST 14, 2013
    [Help] [Podcast]Why Should I Curate Content?
    Fortunately, Volacci is here to help you.  . Volacci Marketing Expert Leigh Carver answers the question, "Why Should I Curate Content?" in this brief, informative podcast. This is the second in a three-part series describing the " what ", "why" and "how" of curated content. Why is that?  . Think about the brands and websites you trust.
  • FATHOM  |  TUESDAY, JUNE 30, 2015
    [Help] The “Art of Client Service” – 27 Things All Account Executives Should Know
    usually pull a handful of helpful tips from each book I read, and try to apply at least one of these principles to my daily life. Rehearsing client presentations helps you discover holes in your argument, anticipate questions that may be raised and polishes delivery. Often when I read books, I like to highlight the important takeaways.
  • HUBSPOT  |  THURSDAY, JANUARY 30, 2014
    [Help] 14 Inbound Marketing Myths Nonprofits Should Stop Believing
    Read the 14 excuses below -- as well as my points about how inbound truly can help your marketing efforts. It''s all about getting into the mind set that you CAN do it, and with the help of your fellow staff members and volunteers, inbound marketing is possible for any organization. and it should be something they consider. nonprofit
  • WEBBIQUITY  |  TUESDAY, JULY 7, 2015
    [Help] Seven Top Marketing Posts for 7-7
    Which advanced practices are most helpful for Twitter marketers? Here’s how PR pros can help maximize brand visibility. 4. With the 4th of July celebration just behind us in the U.S. Looking for advanced Twitter tips? Expert guidance on social media marketing and social PR to maximize brand visibility?
  • HUBSPOT  |  FRIDAY, JULY 8, 2016
    [Help] Will 'Memories' Change Snapchat as We Know It?
    In a crusade to take on messaging apps like Facebook and Whatsapp, Snapchat could lose their spark -- the “it factor” that helped them rise to popularity so quickly. Do you think Memories will help or hurt Snapchat in the long run ? This week, Snapchat took a giant leap away from its initial premise by introducing Memories.
  • THE ROI GUY  |  MONDAY, NOVEMBER 4, 2013
    [Help] Infor Supply Chain Management Assessment
    Infor wanted to provide an easy way for healthcare prospects to help them uncover challenges with their current supply chain management, and quantify how Infor Lawson Supply Chain Management for Healthcare could help eliminate much of the healthcare staff’s mundane paperwork, follow-up, and administrative duties and costs.
  • THE ROI GUY  |  THURSDAY, SEPTEMBER 15, 2011
    [Help] Does Alinean provide direct phone / email support to sales / marketing tool users?
    As standard, we provide direct support to your tool program office, helping the core team address technical support issues, and answer questions about tool use cases and analyses. This is done via phone / email support. Direct user and technical support can be optionally provided worldwide (additional fees apply). Pisello Alinean Support
  • HUBSPOT  |  MONDAY, AUGUST 26, 2013
    [Help] The 7 Personalities Every Successful Social Media Manager Has
    Start by understanding what answers your key team members would find most helpful in improving their job. Focus on being friendly, responsive, prompt, and most of all -- helpful! You help me once; I come back for years. 4) The Thought Provoker. People ask questions to get help. Buyers are looking for information. Rinse.
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Help] 11 Types of Marketing Emails You Could Be Sending [+ Free Templates!]
    Consider making use of formatting techniques such as bulleted lists, which can help you clearly describe the offer while avoiding long sentences that can turn off the reader. The most important formatting tip for these types of emails is to arrange the information in a simple and helpful way. But what about the follow-up email?
  • HUBSPOT  |  MONDAY, AUGUST 6, 2012
    [Help] 19 Reasons You Should Include Visual Content in Your Marketing [Data]
    Whether you're already a champion of visual content and just want a little affirmation, or you're interested in dipping your toes into the burgeoning visual content space, these 19 statistics should help you make the case for doing just that. Pretty pictures are the best. Marketers. Oh, also revenue. Not a bad setup.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 13, 2012
    [Help] Which Metrics Do Most Marketers Rely On? [CHART]
    For you change agents out there that are looking to help break down the walls of fear in your organization, may I recommend Chip Heath’s  Switch: How to Change Things When Change Is Hard  if you haven’t read it already. Yet, when the rubber meets the road, too many organizations end up  shying away from the metrics that matter. What gives?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 7, 2016
    [Help] 3 Examples of Brands Doing Real Cross-Channel Marketing
    know it’s hard, but it’s also pretty exciting and the Modern Marketing Essentials Guide to Cross-Channel Marketing is here to help! Whether you call it cross-channel or omnichannel marketing, as a consumer, I love it. love that I can connect with brands how and when I want. But it’s not all doom and gloom.
  • HUBSPOT  |  SATURDAY, AUGUST 29, 2015
    [Help] 27 Tweetable Quotes From #INBOUND15's Most Inspiring Sales Influencers
    Aware that aligning your sales and marketing departments is critical to improving your organization's output, we've compiled a list of inspiring tips and advice from some of the top sales rockstars speaking at #INBOUND15 to help marketers better understand the world their reps are living in. To read more content like this, subscribe to Sales.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 14, 2011
    [Help] Why hiring a search marketing firm is a waste of money
    We don’t need your help. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation. Sorry Search Marketing firms. We’re already there.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 17, 2011
    [Help] Personality: The Missing Ingredient in B2B Marketing Today
    Find New Customers helps companies with 50 to 5,000 employees and complex products implement lead generation programs to improve the way you find and acqu i re high quality sales leads according to David Meerman Scott, author of The New Rules of Marketing & PR. How do we get noticed and offer something unique and different.
  • HUBSPOT  |  THURSDAY, JULY 2, 2015
    [Help] How Did Codecademy Get 25 Million People Coding? Inside the Growth of a Movement [Podcast]
    Since then, they've helped nearly 25 million people learn how to code. "Everyone should learn how to code.". This has been the narrative in the technology industry over the last few years, and for good reason. Code is behind nearly everything we touch today. At the forefront of this movement is Codeacademy. Podcast Daily
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 8, 2011
    [Help] The Trojan Horse social media marketing strategy
    Was he being authentically helpful?  The Greek tale of the Trojan Horse is among the most well-known stories in history. After an unsuccessful 10-year siege, the Greeks constructed a huge wooden horse, and hid a group of brave soldiers inside.  The Trojans received a thoughtful departing gift but there was surprise inside wasn’t there?
  • MODERN B2B MARKETING  |  MONDAY, APRIL 1, 2013
    [Help] An Editorial Calendar for Facebook? Absolutely.
    Entertain them, tell them a story, give them something to share, help them along the way, and when it comes time for them to purchase, your company will likely be top of mind. by Jason Miller When I started at Marketo over a year ago, I came into a company that had a very solid social media presence. Friday is our favorite day. Absolutely.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 9, 2014
    [Help] What is the ROI on Delight?
    Here are a couple of examples of delighting customers to help paint the picture: WestJet Airlines : You may have caught the video that went viral where WestJet created a singular holiday experience for three of their flights last December. Delight does not always reflect in short term ROI. Would you fly them again? We went at 6:30 p.m.
  • HUBSPOT  |  THURSDAY, NOVEMBER 13, 2014
    [Help] 13 Beautiful New Ebook Templates [Free Download]
    Last year, we created five ebook templates to help make this process easier for you -- and they were so popular that we decided to create an additional 13 brand new-and-improved ebook templates for you this year. Did you know that companies with 30 or more landing pages generate 7x more leads than those with fewer than ten?
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 4, 2012
    [Help] The 2013 Marketing Predictions Post: Content Marketing And Social Business
    These roles will help companies to bridge the gaps and address the changing buyer journey. In my  Marketing Prediction post from last year, I did not break any new ground when I predicted that 2012 would be all about social, content and mobile. believe that our progress has been too slow but I think I got the topics right. Do you Agree?
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