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  • HUBSPOT  |  WEDNESDAY, OCTOBER 1, 2014
    [Help] 3 Real-Life Examples of Incredibly Successful A/B Tests
    Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. We’re here to help. A/B testing So, what’s the recipe for high-impact success? Truthfully, there is no one-size-fits-all recipe. Electronic Arts. Their Goal: Increase Revenue.
  • HUBSPOT  |  TUESDAY, JUNE 4, 2013
    [Help] How One Young Professional Deals With Ageism
    In a nutshell, I help to manage our relationships with marketing and PR firms who choose to use HubSpot software for themselves, and also their customers. found the part of that job I loved the most was helping people come to important conclusions through my guidance. Me: Do you ever find that''s helpful though? Me: Hey Jessica!
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 16, 2016
    [Help] 7 Steps to Success for Sales Managers
    Again he takes a step by step approach to help the reader understand the issues as well as the specifics on how to-do each action: Give Control to Get Control. 7 Steps to Success for Sales Managers. -A book review-. This emotional connection can only come first when the sales manager is under personal control. Hire for Traits, not Skills.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 9, 2011
    [Help] The Economy is Terrible! Or is it?
    Find New Customers helps companies dramatically improve revenue results by transforming how they attract and earn the trust of prospective customers. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. Or are they?
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 28, 2013
    [Help] Google Images: How to Add Great Images to Business Blogs
    It helps to have a celebrity name in the post title. (“ Oscar Wilde: Advice for Better Blogging “). Business blogs are better when they lead with a spectacular eye-catching image. But are you bored like I am with the standard business photos offered on free photo sites ? Not so hot… boring and confusing.
  • HUBSPOT  |  FRIDAY, AUGUST 29, 2014
    [Help] Conference Attendees: How to Get the Most Bang for Your Buck
    Having a high-level goal will help you figure out what to do at the conference to get the most bang for your buck. Want to know the best way to waste your company’s time and money? Go to a conference without having any goals. No, seriously. For example, I once attended a conference where my goal was simply to learn. Events networking
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, AUGUST 30, 2013
    [Help] 3 Trade Show Strategies That Maximize Sales Potential
    As a trade show expert, Friedmann is invited by companies and trade show organizers to help exhibitors make the most of the events. She also has this advice to help companies maximize trade show potential for sales: 1. What tips have helped boost your effectiveness at trade shows? Go for the right reasons. Prepare.
  • FATHOM  |  THURSDAY, JANUARY 30, 2014
    [Help] How & Why to Use Testimonials in Higher Ed Marketing
    Higher ed marketing professionals can help connect prospective students with the confirmation they require to find the right school. It helps by putting a face and personality behind the opinion, helping the viewer to form a stronger personal connection. They also often conform to others’ opinions. Provide varied perspectives.
  • WEBBIQUITY  |  TUESDAY, JANUARY 27, 2015
    [Help] 14 (of the) Best Email Marketing Tips and Guides of 2014
    What blog posts have you written in the last month that they might find helpful? Though email is one of the oldest tools in the  digital marketing toolbox, it remains one of the most popular and productive. As reported here previously : • There are nine times as many marketing emails sent each year as direct mail pieces delivered by the U.S.
  • HUBSPOT  |  FRIDAY, AUGUST 24, 2012
    [Help] 12 Simple Ways Marketers Can Humanize Their Brand
    In an inbound marketing age where businesses are expected to get to know their target audience, develop personas, maintain an active social media presence, and be genuinely helpful to their leads and customers, it seems like there's room to develop a relationship between companies and consumers beyond just the transactional. Speak. Clearly.
  • HINGE MARKETING  |  FRIDAY, MAY 1, 2015
    [Help] Breaking Through Client Relationship Barriers
    You’re working with a client , it’s going better than expected, and you know you can do more to help. It just takes time and compelling, targeted solutions to help a controller see that your ideas are worthy and that you can be trusted. It’s a common problem for consultants. know that’s easier said than done.
  • ANNUITAS  |  THURSDAY, JUNE 19, 2014
    [Help] Spam Traps and More – Email Deliverability Hot Buttons
    Take a look at some of the outstanding questions from the webinar about spam traps and the answers to help you take control of your deliverability challenges. Q: What are Spam Traps? A: Spam traps are real email addresses that are used to identify and track (test validity) of the emailers. Email deliverability for marketers is a hot topic.
  • OPENTOPIC  |  MONDAY, AUGUST 10, 2015
    [Help] Content Marketing Spotlight Series: A Q&A with Chad Pollitt
    This week’s spotlight shines on Chad Pollitt, VP of Audience and Co-founder of Relevance.com, an online publication solely dedicated to helping marketing and communications executives solve their online content visibility challenges. When we write on other websites it helps us build the Relevance audience. Our team is ready to help.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Help] How to Meet an Event Speaker Without Making a Fool of Yourself
    Here are some tips to help you introduce yourself while looking calm, cool, and collected. In the meantime, I''m looking forward to more helpful content from you. Remembering these do''s and don''ts can help you stay cool when meeting a famous speaker, and will hopefully help you leave a good impression on them, too.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 6, 2014
    [Help] Shared Vs. Dedicated IPs: Pros and Cons, Part 2
    Moving to a dedicated IP may reveal just how much help the shared pool was. Many high security industries look for dedicated IPs; so if you’re selling to a high security industry of any kind, dedicated IPs can help you get through specific filters. Let’s explore that idea. Pros of Dedicated IPs. Cons of Dedicated IPs. link].
  • ACT-ON  |  THURSDAY, APRIL 14, 2016
    [Help] How to Write Headlines That Get Shared And Drive Traffic
    They are helpful for picking headlines, but they are really just educated guesses. Of course, none of those will help you test before you publish. Headlines make the blog post. Flub your headline, and even if the rest of the post is great, you’ll see far fewer results from your efforts. And we share. You get it. Write 25 headlines.
  • VIEWPOINT  |  THURSDAY, AUGUST 22, 2013
    [Help] Good Reads for B2B Marketing - Are You Achieving High Performance Marketing?
    Another way to look at change, however, is as an opportunity for continuous improvement and learning—a chance to refine, improve and adapt—this can help you recognize when change is needed and implement it. Online content in the sales and marketing industries is constantly changing. High Performance Marketing: It’s Not What You Think.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 10, 2014
    [Help] 5 Sales Prospecting Tips to Combat the End-of-Quarter Blues
    Try these 5 great ideas to help overcome any unwarranted delays: 1. Can you think of a creative way to help your customers say yes right now? 2. For inside sales reps, on the one side, you’re getting the brush off from prospects who want to call you back next year instead. Offer alternatives. Use the “F” word. Get a testimonial letter.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 16, 2014
    [Help] Using a Trial/Freemium Model? Here’s How to Convert Those Users into Customers
    Both methods give prospects a chance to test drive your product without making a big investment, and help minimize the risk of a new implementation. This will help you improve the journey for future free trial users. Free trial offerings often offer full functionality, but only for a limited time. So how can you make that happen?
  • HUBSPOT  |  SUNDAY, JANUARY 5, 2014
    [Help] 2014 Marketing Resolutions, the 30-Day Blog Challenge, and More in HubSpot Content This Week
    Unfortunately, we can''t help you with the former. To help you out, we''ve compiled these 8 sources of tweet-worthy content that you can use to give your Twitter presence a boost. I hate to break it to you, my fellow merrymaking marketers, but. the party is over. Marketing Resolutions to Start the New Year Right. What Should I Tweet?
  • FATHOM  |  TUESDAY, AUGUST 11, 2015
    [Help] Fathom Social Media Update
    Welcome to the Fathom Bi-Weekly social media update to help you stay up-to-date on the latest changes happening in the world of social media. The update also includes new admin messaging tools to help businesses manage what will likely be increased customer service demands. Happy reading!  . So, what does this mean for brands?
  • HUBSPOT  |  TUESDAY, OCTOBER 6, 2015
    [Help] 10 Tips to Fight Credit Card Fraud
    New technology is regularly put in place to help ecommerce companies weed out the fraudulent charges, but they become obsolete the moment criminals discover new ways of stealing. These 10 tips will help you cut down on credit card fraud, which will then boost your bottom line. Keep Shopping Cart Software Up to Date. And you? Ecommerc
  • FATHOM  |  WEDNESDAY, JULY 22, 2015
    [Help] How to Use Twitter Audience Insights for Your Content Strategy
    As digital marketing continues to shift towards this crucial notion of putting the audience first, social channels are following suit to help advertisers create messaging that resonates with users. Twitter Audience Insights will help you figure out how they’re different so you can deliver the right content. Be creative! That’s easy.
  • B2B LEAD BLOG  |  THURSDAY, AUGUST 23, 2012
    [Help] You’ve Got Mail from Eloqua, Hubspot & Neil Patel
    General content approach is friendly, helpful guidebooks (I’m clearly in the nurture funnel here). Great marketing automation is a multifaceted, complex endeavor that done well can be the critical success factor in a more leads, more MQL, more SAL and a faster sales pipeline. Email is a critical piece of the tactical mix.
  • B2B LEAD BLOG  |  THURSDAY, AUGUST 23, 2012
    [Help] You’ve Got Mail from Eloqua, Hubspot & Neil Patel
    General content approach is friendly, helpful guidebooks (I’m clearly in the nurture funnel here). Great marketing automation is a multifaceted, complex endeavor that done well can be the critical success factor in a more leads, more MQL, more SAL and a faster sales pipeline. Email is a critical piece of the tactical mix.
  • MARKETING ACTION  |  MONDAY, APRIL 1, 2013
    [Help] 7 Ways to Use Facebook to Display Brand Personality
    Not only will boring, text-based content fail to help you differentiate from competitors, it’s likely going to damage your engagement. We couldn’t help but love Charmin’s contribution to pre-Oscars buzz, which achieved the perfect balance of humor and brand personality without being offensive: 4. Let your fans finish your posts.
  • PUZZLE MARKETER  |  TUESDAY, MARCH 26, 2013
    [Help] 5 Ways to Improve your SEO Today
    great tool to help with this is Google Trends. Originally posted here at USSCOSpeaks.com. Now that you have a website, the next natural question is “How do I get people to come visit it?”. Your options are quite large, although your budget probably isn’t.  Yes, I’m talking about SEO , or search engine optimization. Search Engine Optimizatio
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Help] 15 Examples of Great Mobile Website Design
    To help inspire any mobile website design changes you''ll be making to prepare for the impending algorithm update, here''s a list of 15 companies who really nailed their mobile web experience. Now more than ever, businesses are focusing on creating delightful mobile website experiences. or not. You guessed it: on my phone. That''s it.
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 15, 2014
    [Help] Looking for a new job? This free e-book is for you.
    Time of Growth. I’m deeply honored to be featured in this book and if it can help anyone, I’m delighted to share it. Get Back to Work Faster – by Jill Konrath with Jeff Ogden. This book was written some time ago, but the lessons in it are as timeless as ever. Here’s what you’ll learn reading this.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 13, 2015
    [Help] The Marriage of Marketing and IT at CeBIT Global Conferences #cgc15
    Increasing social media spend as well as the emergence of what I like to call Social Big Data will only augment […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Big data.
  • HUBSPOT  |  TUESDAY, JUNE 3, 2014
    [Help] 13 Lessons From Upworthy & BuzzFeed: Viral Content's Secret Sauce
    Facebook’s world view is that it should help you express yourself and connect with your friends and family. This type of post helps attract people who believe they have a certain characteristic, experience, or opinion -- in this case, anyone who self-identifies as sarcastic. million to 19.3 million. OMG: Content that is shocking.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 23, 2015
    [Help] Three YouTube stars share their intimate personal branding lessons
    This is a place I where I wanted to work one day and now I am helping them in other amazing ways.” ” Bonus content: Here’s an interview with Andrea Russett: The post Three YouTube stars share their intimate personal branding lessons appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Be human.
  • BIZIBLE  |  TUESDAY, JANUARY 19, 2016
    [Help] 6 Marketing Reports Used To Develop Competitive Advantage
    We’ll explain why they help marketers make better decisions and why they are so important to demand generation. good marketing report helps you make decisions. They also help you give credit to the teams responsible for generating TOFU pipeline. mproving velocity through the funnel. Increasing BOFU win rates. Scary. The result?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 25, 2014
    [Help] 4 Must Haves To Enhance Your Marketing Analysis Strategy [New Guide]
    Most importantly, search out the valuable pearls that help improve the velocity of a prospect to an opportunity, and an opportunity to a closed sale. by Eloqua | Tweet this Are you reporting on the right information to support your organization’s efforts, and more importantly, maximized experiences with your brand?
  • HUBSPOT  |  MONDAY, SEPTEMBER 8, 2014
    [Help] What to Do When You Get Dinged by a Google Algorithm Update
    But if Google is being secretive, you can usually find heated debates and conversation on popular search engine sites and forums to help determine why the update was made. Though this won’t completely solve the problem, it helps to detract from some of the traffic, and may encourage linking sites to remove your link from their site.
  • WEBBIQUITY  |  TUESDAY, JANUARY 15, 2013
    [Help] 24 More of the Best Facebook Guides, Stats and Rants of 2012
    They will likely be early adopters and advocates that can help build word of mouth BUZZ about your new products.” As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. aging demographic may be cause for concern. by MediaPost.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 27, 2011
    [Help] The anti-prediction of 2012 social media predictions
    Facebook started dipping its toe into  micro payments  in 2010 by giving out free credits to help condition customers use the new credit system. This is the time of year for predictions and it’s all starting to sound like yada-yada to me. Probably you too? Google+ will not be the Facebook killer. Doesn’t matter. Yes, I was right.
  • HUBSPOT  |  THURSDAY, APRIL 26, 2012
    [Help] The Ultimate Glossary of Performance Metrics Every Marketer Should Know
    Metrics help us set goals and track progress, and numbers confirm we did a good job. Use this metric to generate some friendly rivalry that helps increase content quality. 5) Blog Post Comments - Comments are a good sign of how engaging your blog post is. What other helpful metrics do you look at that aren't mentioned here?
  • PAUL GILLIN  |  THURSDAY, MARCH 24, 2011
    [Help] B2B Blogging Gets Publishing Discipline
    Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. 27 of the PDF). Holy cow!
  • CMO ESSENTIALS  |  TUESDAY, OCTOBER 28, 2014
    [Help] Are you Ready to Fall Back? Making the most of the last weeks of 2014
    If your marketing department is responsible for sales enablement, this is a great time to evaluate and enhance all the closing tools, competitive positioning documents and collateral that help your sales reps get the order. This November 2nd, I’m certainly excited to get an extra hour. You can follow her on Twitter via @EllenValentine.
  • B2B MARKETING TRACTION  |  MONDAY, JUNE 13, 2011
    [Help] B2B Marketers – Has Your Online Content Been Copied?
    Others have written on this topic, and some blog entries I found helpful include: How to Protect Your Intellectual Property Online by Michael Hyatt, Chairman, Thomas Nelson Publishers. Tweet. Marketers need to understand their rights – and how to take action – when their online content gets copied. The other simply apologized.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 3, 2014
    [Help] Shut up or speak your mind? The struggle in today’s hyper-sensitive world
    The struggle in today’s hyper-sensitive world appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The struggle in today''s hyper-sensitive world appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Someone who reads this very blog post will probably be offended. storm. The result?
  • HUBSPOT  |  TUESDAY, JULY 5, 2016
    [Help] How to Pick the Perfect Color Combination for Your Data Visualization
    Let's check out a few tools that'll help you get started. 1) Colorpicker for Data. As a part of Designmodo’s Free User Interface toolkit, they created a tool to help you uncover colors to use in your design process. Choosing any color scheme -- whether for graphics, websites, brands, etc. -- is a challenge in and of itself.
  • HUBSPOT  |  THURSDAY, NOVEMBER 29, 2012
    [Help] Your 12-Point Checklist for Mobile-Optimized Landing Pages
    Adding click-to-call capability -- the ability for users to literally click on your phone number on your mobile landing pages -- will help you with mobile conversions. What else helps landing pages convert better for a mobile audience? Who knew Disney (Walt, not the corporation) was such a prognosticator of things to come? think not.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 21, 2012
    [Help] A Day in the Life of a Real Social Selling Pro
    Instead, she passes on relevant content that will help meet short-term needs now. by Jesse Noyes | Tweet this The world has changed. Nothing gets drilled in your head more than that at Dreamforce. Sales and marketing is no stranger to this trend. First, the Internet and instantaneous access to information upended the sales cycle. The results?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 15, 2016
    [Help] Cross-Channel Marketing Technology: A Pillar of the Overall B2C Ecosystem
    And some might even be able to help marketers target their customer better. Let's just cut right to the chase. Cross-channel marketing technology is a pillar of the overall B2C ecosystem because it represents the execution engine of your marketing strategy. That sounds pretty cut and dry, right? Altimeter). Econsultancy). Experian).
  • SYNECORE  |  WEDNESDAY, APRIL 17, 2013
    [Help] The Danger of Assuming Context in Responsive Web Design
    Yes, it’s hard to design for small screens, but if you think about those designs first, then it will help you ensure that every single element of content you put on that site is worthy of being there. Mobile-first responsive web design means much more than just considering layouts, imagery, and media queries. Right? Ta da!
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Help] Social Media Marketing Tools For B2B Marketers
    In doing so, we found the solution to B2B social media marketing challenges and have helped others do the same. For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. Some rely on their gut feelings, claiming that social media ‘just works’. Campaign Based Publishing. Real Analytics.
  • KEO MARKETING  |  FRIDAY, JUNE 24, 2016
    [Help] Search Localization Changes Everything
    The help of an experienced SEO agency can help your rankings rise to the top when your clients are searching for your services online. Contact us today to learn how we can help. This is partly out of consumer preference and partly as a result of increased use of mobile devices. Version 3.0 Local Search
  • WINDMILL NETWORKING  |  FRIDAY, MAY 25, 2012
    [Help] New Features That Make Google+ a No Brainer for Business Marketing
    haven’t seen anything anywhere any time so readily available to anyone and everyone that can help you find and connect to your tribe as powerfully as can G+. People ask me all the time why I’m so excited about Google+ as a marketing tool. Doesn’t it just make sense to go where the numbers are? Google
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 3, 2012
    [Help] What Were the Biggest B2B Marketing Disruptions of 2011?
    When visibility to buyers is limited to analyzing data about their digital activities we need high-quality, accurate insights to help us make better decisions about our online programs. In the purely social sphere, Facebook in particular was given credit for helping organize real revolution in the Middle East. What would you add?
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Help] 39 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    This blog will help you learn about marketing throughout the entire funnel -- from top to bottom -- through the lens of digital marketing techniques. Whether you're a B2B or B2C marketer, MarketingSherpa's blog will provide you with in-depth analysis of new research that helps you better understand the inbound marketing industry.
  • WEBBIQUITY  |  THURSDAY, MARCH 8, 2012
    [Help] Seven Elements of Compelling PR and Social Media Storytelling
    But my love of writing and storytelling eventually drew me into marketing and PR, where I could bring true customer stories to life and help people understand the transformative potential of technology. How does your product or service help the hero (your customer) to emerge victorious, in a believable manner? And struck by lightning.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 19, 2012
    [Help] 10 SEO measurements every marketer should know
    Do these 10 measurements help you see how SEO builds your business online? Photo credit: Danard Vincente. “If you don’t know where you’re going, you’ll probably end up someplace else,” said Laurence Peter. The reasons why are simple. 46% click on the website in the first position on first page. Source: SEOBook ).
  • HUBSPOT  |  TUESDAY, MAY 10, 2016
    [Help] A Crash Course on Inbound Marketing for Nonprofits [Free Ebook]
    Crash Course on Inbound Marketing For Nonprofits provides an overview of how the inbound methodology helps organizations attract, connect, engage, and inspire their constituents, and runs through 8 steps to marketing greatness: What moves the needle in the digital age. But what if it's not "customers" that you're after? Nonprofit
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 22, 2014
    [Help] Mobile App Advertising: Staying Affloat in a Sea of Apps
    Google is also adding a new function to search, which helps promote app re-engagement. Helpful Resources. Helpful Resources. Helpful Resources. The issue, however, is that there are currently one million  other mobile applications vying for user attention. They also allow app download ads via their search network.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 15, 2011
    [Help] How to Deal with Key Content Marketing Challenges
    Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation. Marketo posted this to their great blog and it was very, very popular. Hope you enjoy it.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 22, 2012
    [Help] 4 B2B Marketing Trends Everyone will be Talking about at the SiriusDecisions Summit
    Some might explain what you do, while at other points it helps facilitate a decision. by Jesse Noyes | Tweet this It’s impossible to escape the seismic shifts that have rocked the B2B marketing world in recent years. New terms are entering our lexicon at an alarming rate: social, cloudsourcing, gamefication…. Skills. Measurement. Content.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MAY 31, 2013
    [Help] Neolane Interaction Tightly Integrates Real-Time and Outbound Marketing Campaigns
    suppose it helps that Neolane can attach to any data structure, so clients who want real-time interactions presumably build a real-time-friendly database. - it supports both anonymous and identified customer interactions. As I mentioned last week , there haven’t been many new B2C marketing automation products in recent years.
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 29, 2013
    [Help] Hinge’s Fab Five: November 2013
    This monthly column will help you keep up with the best marketing articles on the web. This introduction to Hinge’s new Marketing Planning Guide will lay the groundwork to help address some of your key marketing planning issues Top Professional Services Marketing Content from November 2013. Enjoy! By Jeff Bullas.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 17, 2015
    [Help] Interview with Dave Chaffey of Smart Insights
    We all know content marketing is at the heart of digital marketing, yet often content marketing strategies don’t invest sufficient in the right range of content across the buying cycle and by content I am referring to our Content Marketing Matrix which helps businesses review the best types.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, NOVEMBER 28, 2012
    [Help] B2B Industrial Marketing: Recap of GlobalSpec’s Economic Outlook Survey 2012
    Our intention in providing the results was to help marketers determine whether their clients were striking the right balance between digital and traditional marketing programs, as well as reaching their overall goals. This quarter, we’re pleased to provide a synopsis of GlobalSpec’s “Economic Survey 2012: State of the Industrial Marketplace.” 
  • BIZNOLOGY  |  MONDAY, AUGUST 19, 2013
    [Help] Mobile App vs Mobile Website? What’s better for you? 14 decision makers
    Did this help decide whether a Mobile Website or Mobile App is right for your business? Did it help you think about your strategy for mobile? Photo credit: Wikipedia. The numbers show marketers are rushing into mobile. The numbers also indicate they are leaping before they look. So, What’s better for your business? MOBILE APPS.
  • LEAD LIAISON  |  FRIDAY, APRIL 15, 2016
    [Help] Mid-Market Marketing Automation Software Leader Announces Integration with Wistia for Video Marketing
    The integration helps us convert more website visitors into identified prospects, which get stored into Lead Liaison for subsequent lead nurturing.”  . In addition to video hosting, analytics, and marketing tools, Wistia has a library of educational resources to help marketers learn the ins-and-outs of creating great video content.
  • HUBSPOT  |  THURSDAY, NOVEMBER 17, 2011
    [Help] How to Optimize a PDF for Search
    This will also help users identify the content of the PDF if they share it with others or save it for later use. 5.) Write it for users to help drive conversions. The debate rages on about whether or not your marketing content such as ebooks and webinars should be gated behind lead-capture forms. Steps to Optimize a PDF for Search. 1.)
  • JUNTA 42  |  WEDNESDAY, DECEMBER 7, 2011
    [Help] What to Look for in Freelance Writers
    Whether you are an experienced digital publishing machine or a novice brand looking for the benefits of content marketing , you most likely need the help of freelance writers to help tell your story. You may find that you need help developing ongoing content — or that you need additional content producers to keep up with the velocity.
  • DISCOVERORG  |  FRIDAY, FEBRUARY 19, 2016
    [Help] Does Outbound Marketing Still Fit in Today’s Landscape?
    Having access to a robust and accurate sales intelligence solution will help to fill in the blanks, further qualify those leads and allow for deeper segmentation in your follow up. However, this doesn’t mean that tried and true Outbound marketing has gone to the wayside. Or does it? In fact, it IS our business. But, there’s a “but” here.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, DECEMBER 31, 2011
    [Help] Did this blog make a difference?
    — It started out as a simple question but 2,000 tweets and more than 200 comments later it stands out as a blog post that helped put social media success in a rational context. As always, I would cherish your thoughts and observations on this community and how I can help push it forward in 2012. Did it move ahead? Innovations.
  • BIZNOLOGY  |  TUESDAY, JANUARY 12, 2016
    [Help] The fitness gear and tech that will make me strong and skinny in 2016
    One of the most amazing communities I am part of is the Fitbit Challenge community I highlighted here a year ago in  Getting Lithe With a Little help from My FitBit Friends. And I have been terrible at such things, always finding a caveat , exception , situation , or opportunity to break the fast. fake it ’til I make it. My lumbago!
  • BIZNOLOGY  |  FRIDAY, APRIL 5, 2013
    [Help] The secret of radical innovation starts with roadside bathrooms
    Innovations in these touch points will help differentiate you from your competitors and give your customers more reasons to buy from you. Credit: Seth1492. What does innovation look like? Is innovation something that only big companies like Apple and Google can do? Absolutely not! Every organization can be innovative. Want to see innovation?
  • CMO ESSENTIALS  |  TUESDAY, MARCH 31, 2015
    [Help] Do Your CEM Activities Have All the ‘In’ Channels of 2015?
    In our February 2014 Optimizing the Self-Service Experience: Help Customers Help Themselves study, we noted that companies with self-service programs enjoyed an 85% greater year-over-year increase in customer retention rates, compared to those without self-service. Voice (particularly phone) is not going away. smartphones and tablets).
  • DELICIOUS B2BMARKETING  |  THURSDAY, JUNE 4, 2009
    [Help] Jetty Marketing - professional marketing services on an outsourced basis
    Jetty Marketing will develop and implement strategic marketing plans to help grow your business. Learn how Jetty Marketing can help your company. Home About Services Testimonials News Contact Every company deserves great marketing. But, great marketing is not just for big organizations with deep pockets and a full-time marketing staff.
  • HUBSPOT  |  TUESDAY, JULY 24, 2012
    [Help] The Social Media Publishing Schedule Every Marketer Needs [Template]
    This template also provides you with a worksheet called "Content Repository," which should help you maintain a healthy backlog of content to make sourcing social media content each week a breeze. The Content Repository helps you keep track of the content you have in your arsenal that can be promoted on social media. We have a 9 a.m.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 5, 2011
    [Help] Marketing Attribution: Who Gets Credit For Marketing ROI?
    In multiple searches on Google, I found nothing recent or very helpful regarding this topic on the first page. Maybe Ok, so maybe you should ask someone who has done this before to help you. Hate math? What is the ROI of your marketing program? How much should you spend on one channel vs. another? The “Last Click&# Problem.
  • READYPULSE  |  THURSDAY, JULY 14, 2016
    [Help] Nurturing Social Influencers: A Guide for Engagement
    We’ve developed a guide to help you engage your influencers so you’re certain to get the most out of these relationships and your campaigns. It’s always helpful to meet with your social influencers face-to-face if that’s an option. Finding your influencers is the first step to building a successful influencer marketing program. Listen.
  • BIZIBLE  |  TUESDAY, OCTOBER 20, 2015
    [Help] 5 Lies You've Been Told About B2B Marketing Attribution
    It helps you track leads through the entire funnel and attributes revenue to each of the touchpoints that led to turning your prospect into a customer. Usually at company-wide meetings each team will discuss its accomplishments, tying them back to profit for the business. But it doesn’t have to be that way. CLICK TO TWEET.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 17, 2012
    [Help] “How can we create a lot of great marketing content, really fast?”
    So we helped them draft a new eBook that went right to the heart of buyer problems. Happy Father’s Day. If I had a dollar every time a prospect said that, I’d be a rich man indeed. Everyone needs more great marketing content to feed sales lead generation campaigns and to Feed the Beast of marketing automation. Mike Volpe.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 27, 2012
    [Help] 17 (of the) Best Email Marketing Guides of 2011
    Dimitris Zotos provides 20 helpful email marketing tips here, from using A/B testing (to test styles, colors and fonts in order to optimize your subscription page) to having clear policies about privacy and sending frequency to adding sharing buttons to make it easy for readers to share your content. Email and social media play well together.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, AUGUST 29, 2013
    [Help] The Fastest Way to Learn How To Sell
    Doing this helps them find gaps in their own learning too. Here''s a simple, but highly effective sales strategy with a big payback for you. The first time I ever did it was very early in my career. Aargh! wasn''t ready for that. didn’t know much about the other vendors, but I knew we needed to win. studied how they stacked up against us.
  • SYNECORE  |  FRIDAY, MAY 15, 2015
    [Help] Facebook Uses Mobile Video to Take Over the World
    This helped drive a steady increase in engagement with native Facebook videos throughout 2014, as the following graph clearly shows: Image Credit: SocialBakers via Business Insider. But with more than 4 billion video views every day and rising, 75% of which are happening on mobile, one can’t help but wonder how long this will remain the case.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 16, 2015
    [Help] [New Ebook] Sneak Peek: The Ultimate Guide to Inbound Marketing For Schools
    To help you navigate the new word of marketing to students, we've compiled The Ultimate Guide to Inbound Marketing For Schools , an ebook that explains how to reach and engage students throughout their enrollment journey using content, personalization, and automation. Sneak Peek: How Inbound Helps Schools. Today, it doesn’t. Educatio
  • SNAPAPP  |  MONDAY, APRIL 20, 2015
    [Help] 3 Inspirational Take-Aways from Marketo Summit 2015
    That message echoed throughout the conference, and left me with three inspirational take-aways to help me be a better marketer. hope they’ll help you, too! 1. If you put useful, helpful stuff out into the world, people will embrace it. As I’m writing this post, in my red-eye flight haze, all I can do is smile. Content loading.
  • WRITTENT  |  THURSDAY, MAY 16, 2013
    [Help] Does SEO Copywriting Limit Creativity?
    Checking out your competitors’ content helps you spot trends, gives you ideas, and gets your creative juices flowing. Breaks not only recharge your creative batteries, they also make you more productive and help you generate new ideas. SEO copywriting might seem boring and uncreative at first, and it can at times be very repetitive.
  • DIGITAL B2B MARKETING  |  MONDAY, SEPTEMBER 19, 2011
    [Help] Three Social Media Lessons Learned
    When I was wondering if I would ever see this blog get a comment from someone I didn’t know or help make a new connections, Michael encouraged me, and since then I have met a number of people through Michael. If I can write content that has created dialogue and helped to forge relationships, you can too. Find the Unexpected.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 16, 2015
    [Help] How to Move Your External Marketing Messages In-Store
    Keep them short, helpful and easy to remember. Hire a local art student part-time to help change the windows once a month if you need creative help. Marketing may seem like it all happens outside the store – in print media or across cyberspace. To begin, keep your employees in the know. Remember: less is more!
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 15, 2015
    [Help] My assistant is a robot
    often get to work at 5AM and shoot off a dozen requests for Amy to ask for her to help me schedule lots of physical and virtual meetings, phone calls, and the like. Oddly enough, I feel that my Amy currently has all those things because she’s in training and is probably not being allowed to work autonomously yet. Like this post?
  • HUBSPOT  |  FRIDAY, FEBRUARY 21, 2014
    [Help] The Most Important Tool in Every Nonprofit's Fundraising Toolbox
    What methods will help you accomplish your objective? Measurement can help you identify ways to improve fundraising performance by adding evidence to your decision making and using evidence to inform which actions to take. The list of ways we connect with donors and the list of methods we use to raise funds for our missions is growing.
  • ORB INTELLIGENCE  |  FRIDAY, DECEMBER 19, 2014
    [Help] The Role of Data in Predictive Marketing
    InsideSales.com  empowers inside sales teams with predictions as to who and when to call to increase lead qualifications and sales.  C9 ,  DxContinuum , and  Aviso  analyze later stages of a sales pipeline and help businesses to forecast revenue. Originally posted on VentureBeat. Data You Need To Drive Your B2B Sales Engine. Enigma.io
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 3, 2015
    [Help] 5 Ways Twitter is changing the world (despite what the critics say)
    The post 5 Ways Twitter is changing the world (despite what the critics say) appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. I was recently interviewed by CNN  about how Twitter is shaping the world. Re-defining news . It’s immediate. Today, news breaks on Twitter. The value of viral. Power of the people.
  • SYNECORE  |  MONDAY, MAY 11, 2015
    [Help] Decrease Churn By Improving Your Customer Retention
    Half-hearted or generic responses won’t help with customer retention. Acknowledging customer feedback is a vital part of the overarching goal of providing excellent customer service and helps build long-term loyalty to your business. Getting new customers takes time, effort, and most importantly, money. Be an Expert. Leverage Feedback.
  • HINGE MARKETING  |  TUESDAY, MARCH 29, 2016
    [Help] How Developing Your Brand Value Can Win You New Business
    Recognizing where your audience is will help determine the level of effort for these efforts. Understanding this will help you to enhance your brand value, both internally and externally. How Hinge Can Help. If you are among them, you are certainly not alone. Breaking Down Your Brand. Boosting Your Brand’s Visibility.
  • PAUL GILLIN  |  WEDNESDAY, JANUARY 12, 2011
    [Help] “Content Rules” Is a Desktop Reference for Social Marketers
    It will even help you decide when to use in-house content experts and when to contract for those services (though some payment guidelines would have been helpful there). My mother used to justify her massive collection of cookbooks by saying that a volume was worth buying if there was just one outstanding recipe in it.
  • HUBSPOT  |  THURSDAY, DECEMBER 4, 2014
    [Help] How to Write Ridiculously Persuasive Landing Page Content
    It’s a responsibility for me not only to find the people who need it most, but also to successfully articulate how we can help. Are you marketing a product or service so helpful that you believe in it with every fiber of your being? I used to think persuasion was a dirty word. It’s crazy what that can do for changing one’s philosophy.
  • FATHOM  |  WEDNESDAY, OCTOBER 8, 2014
    [Help] Finding the Diamond in the Rough – Driving Qualified Traffic for Niche Markets
    Here are several strategies that will help you drive more qualified traffic through paid search campaigns.  . By displaying the specific product or service that you offer, you can help rid out the irrelevant traffic.   For example, if the decision buying process involves emotions, use messaging around ‘We’re Here to Help’.
  • SAVVY B2B MARKETING  |  THURSDAY, OCTOBER 13, 2011
    [Help] Hog-tieing Social Media
    What did you learn that will help you be more productive tomorrow? Us – the people who sit at our desks removed from all others. I get it. I see how helpful it can be. Something has got to change. start everyday with the best of intentions. read about stuff that I never knew - isn't that cool? But is it really? Guilty.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 24, 2012
    [Help] Content Strategy Ain’t Just For Large Companies
    Yes,  content marketing is just another term for marketing because effective marketing should already seek to deliver on the needs of individual buyers at different stages of the buying cycle with helpful information and educational content. talked about how every business needs a content strategy – it is not just for large companies.
  • HUBSPOT  |  FRIDAY, JULY 22, 2016
    [Help] What's the Deal With Ad Blocking? 11 Stats You Need to Know
    Here's a visual look at how they work: To help marketers get a handle on the state of ad blocking today, HubSpot Research dove deep into the issue to create this report. It's no secret that internet users are no strangers to seeking out the information they need online -- in fact, Google now processes over 40,000 search queries every second.
  • KEO MARKETING  |  THURSDAY, MARCH 31, 2016
    [Help] Why B2B Marketers Should Include Podcasting for Lead Generation
    As an innovative inbound marketing agency , KEO Marketing can help with all aspects of your content marketing efforts. Successful B2B marketing businesses employ a balance of programs in their marketing strategy. Not relying on just one channel, but including multi-channel campaigns, can bring in leads at various stages of the funnel.
  • VIDYARD  |  WEDNESDAY, DECEMBER 16, 2015
    [Help] 5 Signs ABM Is a Smart Addition to Your Marketing Strategy
    Account-based marketing , or ABM, helps marketers compensate for this complexity by directing message and medium at buying groups within named companies, rather than individual leads. Software vendors like Demandbase provide ABM analytics to help marketers see which accounts are interacting with digital content. signatures.  .
  • CONTENTLY  |  WEDNESDAY, MAY 11, 2016
    [Help] The Biggest Missed Opportunity in Influencer Marketing
    For the brand, the benefits are potentially huge: Building trust and loyalty with an audience that craves your content, which can then grow reach, improve customer retention, fuel R&D (like Kraft is famous for doing), and help you become the go-to source for your theme and mission. Or, yanno… not. So what is that, exactly? This is broken.
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