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  • SAVVY B2B MARKETING  |  THURSDAY, OCTOBER 6, 2011
    [Help] Do you mix business and pleasure?
    If you are considering the options, here are a few questions that can help you start to brainstorm around if, why, and how personal content is a fit for your blog: Why do you want to share personal stuff? Are you trying to create a stronger connection with your readers – help them identify with you on a more personal level?
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 22, 2011
    [Help] AMA Webinar on creating non-crappy webinars
    presentation prep lifesavers that will help you be a star on the webinar stage (even if you hate public speaking). Happy Monday, everyone! In the webinar, we'll be covering: The 3 key elements of an great webinar. The 2 critical mindsets that you must adopt in order to really connect with your audience. Have a great week
  • SAVVY B2B MARKETING  |  TUESDAY, MAY 17, 2011
    [Help] Savvy Toolkit - Gridly Gives Your On-The-Fly Documents Consistent Look and Feel!
    It helps reduce the cost and time to make these changes making it easy to create and revise branded documents using your browser Gridly is your new best friend. Gridly is a web based program that makes it easy for businesses to have consistency in their printed (PDF format) marketing / communication materials.
  • HUBSPOT  |  TUESDAY, OCTOBER 7, 2014
    [Help] Where Keywords Fit Into the Future of SEO
    And, if you need more help getting your marketing strategy on track, check out our newly updated resource: The Essential Step-by-Step Guide to Internet Marketing.). The goal of the new result type was to help high-quality, longer-form content bubble to the surface of search engine queries. '"What''s in a keyword? Panda & Penguin.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Help] 6 Smart Strategies for Segmenting Your Dynamic CTAs
    In our marketing at HubSpot, for example, we might show our ecommerce audience a CTA for an ebook about how to get started with ecommerce marketing, but to our nonprofit audience, we may show a CTA to sign up for our upcoming webinar about content ideas to help boost fundraising dollars. 'Are you using calls-to-action in your marketing?
  • B2B IDEAS @ WORK  |  TUESDAY, OCTOBER 12, 2010
    [Help] 40 Bite-sized Insights from the 2010 Inbound Marketing Summit
    You can’t help but be impressed by the “new marketing” thought leaders in the Boston area, our hosts for last week’s annual Inbound Marketing Summit (IMS). And it helps you keep the story simple.” Their capacity for pushing new ideas is matched only by their spirit for sharing. Set reasonable expectations.”
  • BLOG MY CALLS  |  THURSDAY, APRIL 10, 2014
    [Help] A Case Study: How a SaaS Integrates Call Tracking
    NES helps maximize every prospective lead, increasing the likelihood and number of signed leases. Mostly we wanted to see if the people at LogMyCalls were really engaged in helping us and our clients. Call tracking and Conversation Analytics from LogMyCalls helps us provide the ‘wow factor,’” Henry says. Challenge. The Future.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 21, 2013
    [Help] Is Thought Leadership The Future of Marketing?
    work with corporate executives and consultants, provoking questions and solutions to help them discover and communicate their unique thought leadership space. In our last interview, Steve McKee asked if Big Data was the future of marketing. Mark Schaefer discussed culture and  the future of search. Tell us: who is Liz Alexander?
  • ENGAGE  |  WEDNESDAY, FEBRUARY 13, 2013
    [Help] 3 Tips for a Scandalously Successful Social Media Presence
    Below are 23 ways to help your organization generate strong content: 5 Ways to Be a Better Writer in 2013. They communicate with fans and help spread awareness about the show. I prepare for battle every Thursday evening after work. Lady Gaga has her “Little Monsters,” and Nicki Minaj has her “Barbies.” On Twitter Scandal is the show.
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, JANUARY 5, 2015
    [Help] The Telephone is Still a Great Way to Prospect
    Gallagher expressed similar sentiments and then went on to list how companies are coping with the email firehose: new applications to help manage email, corporations instituting “no email Fridays,” etc. Michael and his colleagues help companies find, land and keep customers. know this is the case for me. You must be joking!
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 19, 2011
    [Help] Best Web Presence Optimization Guides and Tips of 2010
    Eric Papczun follows up on his post above with more guidance to help “dominate search engine results pages&# including leveraging alternate domains, creating a corporate presence on social networking and content-sharing sites, and search-optimizing your press releases. Or maybe it just hasn’t caught on. Whatever. of the past year.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Help] From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories
    This helped us correct and re-center the dataset when it turned out that the first one or two collaboratories of a certain type were atypical in some respects, just as the first member of a species to be identified may happen to be an outlier on some category. These dimensions also help to differentiate some of the types from each other.
  • BLUE FOCUS MARKETING  |  FRIDAY, DECEMBER 19, 2014
    [Help] 2015 Marketing Predictions Pop Culture Style by @SteveOlenski via @Forbes #SocBiz
    The generation that helped to define what it means to ‘go social’ will fuel a re-birth of creativity and help us to re-imagine the future of marketing. 'Written by Steve Olenski via Forbes. Power to the People. In 1970, John Lennon lit-up the world with Power to the People. In 2015, we will give rise to the power of employees’ voices.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 5, 2014
    [Help] Memory, Information Overload, and 3 Ways Marketers Can Maximize Content
    This means that sharing stories can help us be present when audiences (prospect + client) are making important decisions. When he’s not buried in emails, you can find him thinking out loud on Twitter about journalism, tech/startups, data, copyright, open access, and how the brain works. . What might this mean for marketers?
  • WRITTENT  |  THURSDAY, OCTOBER 17, 2013
    [Help] 10 Types of Content Marketing You Should (and Shouldn’t!) Outsource
    The key to getting the results you want with the help of third-party contractors is careful training, ongoing attention to metrics, and having a solid understanding of the types of content you should – and shouldn’t outsource. What You SHOULD Seek Help On. Blog Management. Article Writing. Content Offer Creation. Social Media.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 27, 2011
    [Help] 7 Steps For Awesome B2B Facebook Marketing
    Like gates can help increase your Facebook reach. This helps your content spread by appearing in more of your fan’s newsfeeds. When it comes to B2B marketing and lead generation, LinkedIn is the social network most often mentioned. LinkedIn is very important for B2B social media success, but not the only source of leads.
  • MARKETING ACTION  |  FRIDAY, JANUARY 2, 2015
    [Help] Top 10 Blog Posts of 2014: A Look Back at Act-On’s Most Popular Content
    It can be difficult to get the right combination of words, design, and placement together, but these tips can help you get better results from the calls to action you create. This post outlines the seven steps that can help you get it right. Steps to Help You Find the Best Time to Send Email Messages. Let’s take a look.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Help] How to Decrease Your Website's Bounce Rate [Infographic]
    Fortunately, QuickSprout has created an awesome infographic that explains why bounce rate is so important, highlights benchmark industry averages for bounce rate, and identifies a variety of changes you can make to help reduce your website’s bounce rate, which you can find in a tool like Google Analytics. 'How sticky is your website?
  • HUBSPOT  |  FRIDAY, FEBRUARY 20, 2015
    [Help] How to Subscribe to a Podcast on Your Phone & Computer
    Maybe you want to find something to help make your commute a little more enjoyable. Maybe you need to do some podcast research to help your company get their own up and running. 'Podcasts: You know they''re becoming more and more popular by the day, and you want to join in on the fun. Subscribe From Your Computer. iPhone. Android.
  • CONTENT MARKETING TODAY  |  TUESDAY, JANUARY 19, 2010
    [Help] 10 Ways to Win with Online Video
    In an over-crowded and hyper-competitive marketplace, video marketing can help you break through the clutter and deliver your message in a powerful and memorable way. Check out Lou’s informative video below: Lou Bortone is a long-time marketing consultant and branding coach who helps entrepreneurs build breakthrough brands on the Internet.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, AUGUST 13, 2012
    [Help] [Video] Sales Integrity is Being Willing to NOT Sell Something
    It could help you meet your quota -- or better yet, earn a nice bonus. Would you dare to walk away from a sales opportunity? I'm talking about one that's a big deal. Or maybe it's one from a big-name company that, if you had it on your client list, would give you tons of credibility. The first time I did it, was at the end of the year.
  • VIRALLY BLOG  |  WEDNESDAY, OCTOBER 31, 2012
    [Help] How to win new traffic from old content
    You want to help that old content grow your traffic. These tips will help you to win new traffic from old content faster than if you take a passive role and wait for nature to take its course. Creating quality content takes time. But all is not lost in your fight for a great ROI. Evergreen content. Let’s start with the good news.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 19, 2013
    [Help] 4 Entrepreneurial Myths You Should Ignore
    These tips in this guest post will help you succeed. Sometimes networking and building solid working relationships with large companies can solidify your place in the market and help you earn the level of respect and credibility necessary to attract and retain more customers. Draft a plan, but keep the eraser handy. Donald N.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 8, 2011
    [Help] Should You Really Quit Your Day Job in a Down Economy?
    For instance, if your business idea can help companies reduce costs or increase productivity, look forward to a receptive audience. To learn more about Nellie and see how she can help your business get off the ground quickly, visit  here  or “ Like ” CorpNet.com on Facebook. Is now the right time to quit your job and start a company?
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 29, 2011
    [Help] Performance Planning 2.0: 4 Steps to Turn Around Under-Performers
    Based on feedback from some of my peers across a wide range of companies, general consensus seems to be that, while PIPs are positioned as tools to help an employee succeed, they are often viewed — and used — as tools to justify termination and prevent lawsuits. B2B Demand Generation | How to Turn Around Under-Performers. 415) 986-6300.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 24, 2011
    [Help] The Importance of Thinking Outside-In
    That means that instead of thinking “ Here are our products and services and this is how we help you.&# Find New Customers helps companies dramatically improve revenue results by transforming the ways they attract and earn the trust of prospective customers. B2B Lead Generation | Think Outside-In rather than Inside-Out.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 15, 2011
    [Help] Flexibility is Key | Guest Post by Jeremy Sacco of BuyerZone
    But leads today can come from many different sources, and adjusting your sales tactics for different types of lists can help you get the most value out your leads. Knowing if a certain prospects skew early or late can help you customize your pitches and offers. Find out more at [link]. Thanks Jeremy. One size fits all.”
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 7, 2010
    [Help] 4 Fearless Predictions from the Fearless Competitor
    Marketing take-away – Look for those innovators and specialists to help your business. For instance, with worldwide fame and a syndicated blog, the Fearless Competitor offers Product Launch Services with tools and resources to help companies bring products to market – far better than most traditional PR firms.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 5, 2010
    [Help] How politics killed a great job — Part one
    You can’t help us!&# ). So Rory in Australia and Barbara in Italy needed help selling GE in order to focus on them. I explained that I needed their help. My current passion is story-telling, so sit back and I’ll tell you a story. won a sales job with this firm and was given a list of 25 accounts or so. Oracle.
  • LEAD VIEWS  |  MONDAY, JANUARY 24, 2011
    [Help] Is your Lead Nurturing Program Alienating your ‘Lead’?
    B2B Lead nurturing is ideally a marketing process which helps a prospect to take an informed decision. For most B2B companies, Lead nurturing is an integral part of their overall marketing program. The time spent nurturing a Lead may vary from company to company and basis the way they score their leads on their response and activities.
  • INBOUND SALES NETWORK  |  THURSDAY, APRIL 26, 2012
    [Help] What are Sales Playbooks? Why Does Your Company Need Them?
    In other words, they help salespeople win. The guides are designed to help get reps out of tight spots with tough clients by having answers prepared for tough questions. You’re a quarterback and you’re down by four points. It’s fourth and goal at the nine-yard line with 10 seconds remaining in the fourth quarter.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, OCTOBER 20, 2011
    [Help] How to Gather Insights on the Social B2B Customer
    Building a story around your product and how that can help a specific prospect can’t be achieved by dialing for dollars. Let’s face it, making contact with C-level executives and other decision makers is not an easy task. 92% of C-level executives NEVER respond to email blasts or cold-calls. Contact data is not enough.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 28, 2014
    [Help] Your Expo Hall Game Plan: Make the Most of Marketo’s Marketing Nation Summit 2014
    CMS that is relevant for marketers will help you capture leads from your website, serve relevant content, and help you track when leads visit your site on an ongoing basis. If you aren’t ready to implement all of these solutions simultaneously, use your research to help you develop a vision for the future. Plan Ahead. More Tips!
  • CONTENT MARKETING TODAY  |  TUESDAY, AUGUST 4, 2009
    [Help] How to Create an E-Book That Will Benefit Your Customers and Your Company
    The E-Book E-Book Is the Perfect Example of Content Marketing That Helps You Be a Much More Effective Content Marketer. In so doing, he makes himself a trusted source of information whom we would be comfortable hiring to help us with our content marketing. Jonathan is true to the content marketing credo.
  • SAZBEAN  |  WEDNESDAY, AUGUST 8, 2012
    [Help] Southwest Case Study: Turning Social Media Success into Sales
    So what can you take away from Southwest Airlines to help your business? Frequent flyers missed out on a great deal with Southwest Airlines on Friday August 3rd if they didn’t catch the news of their half-off fall flights deal on Twitter, Facebook or Mashable. There are a number of things to learn from Southwest’s example.
  • B2B MEMES  |  MONDAY, DECEMBER 5, 2011
    [Help] Doubling Down on Print, for Better or Worse
    As a lover of bookstores, I’m happy for anything that might help preserve them. A nice specimen. Photo by Robert Burdock/Flickr. Over the weekend, New York Times reporter Julie Bosman described how book publishers have begun putting extra effort into making their print products more physically and esthetically engaging. What Killed Borders?
  • SAZBEAN  |  THURSDAY, OCTOBER 13, 2011
    [Help] 3 Tips to Use Social Media for Exceptional Customer Service
    To help combat instances like mine and leverage your social media presence for exceptional customer service, here are 3 ways to turn your social media accounts into contemporary customer service stations. A few weekends ago, a certain fast food restaurant upset me. Despite my 140-character attempt to address the issue, I received no response.
  • B2B MEMES  |  THURSDAY, JUNE 16, 2011
    [Help] Do your readers want the truth?
    Instead,  “to help people understand how things really are,” journalists must find ways to “to accommodate—not deny—these psychological tendencies.” In a compelling but slightly unnerving blog post today , Amy Gahran argues that journalists should accept the fact that people are, in many ways, psychologically wired to resist the truth.
  • SAZBEAN  |  MONDAY, APRIL 25, 2011
    [Help] What to Expect from Social Media
    Understanding your goals will also help you work backwards to reach that goal. The message about social media taking time is starting to get out. I’ve spoken with less people lately that expect miracles from social media, but often people still have fairly large expectations. What Are You Trying to Accomplish I always start at the end.
  • SAZBEAN  |  TUESDAY, JUNE 15, 2010
    [Help] Making Your Brand Stand for More than Just Your Company
    Cree is helping their brand stand for this greener, better lit revolution. One of the nice things about social media is that it provides the opportunity to make your brand more than a logo. As you communicate, listen and converse with people you humanize your brand and add some personality and reputation too. What then? photo by Mr Guep ).
  • CONNECT THE DOCS  |  MONDAY, MAY 17, 2010
    [Help] Embrace True Nurturing Programs
    " Ardath Albee helps her clients create customer-focused eMarketing strategies that generate more sales-ready. Why should you engage prospects consistently across the complete buying cycle? Ardath Albee, B2B Marketing Strategist at Marketing Interactions , says that engaging prospects consistently drives more viable sales opportunities.
  • CONNECT THE DOCS  |  THURSDAY, JANUARY 14, 2010
    [Help] White Paper Success Summit 2010
    White Paper Success Summit 2010 is the only major online event dedicated to helping businesses succeed with white paper marketing. White paper marketing works! based on recent study by Eccolo Media ). How do you leverage the power of white papers in your marketing? What is White Paper Success Summit 2010? and many others!
  • ANYTHING GOES MARKETING  |  MONDAY, AUGUST 3, 2009
    [Help] Tips on Using Twitter to Boost Your Marketing Efforts
    It also includes links to prominent Eloqua Tweeps that will help build your Twitter brand. Doing this in real time helps employees, customers and prospects feel like they are right there with you. Are you already tired of Twitter? Do you think it’s just a fad? As you read these, you need to think about your end goals. It’s that easy.
  • B2BBLOGGERS  |  THURSDAY, JUNE 10, 2010
    [Help] B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.
    There are numerous articles and tips out there to help you. In this post, I will try to break it all down to help you get started with a step-by-step approach. Step 1: Help them see the new reality. How can we help you Make Good Media? The good news is that you are not alone! Are they still unconvinced? Or Does It?
  • HUBSPOT  |  TUESDAY, JUNE 19, 2012
    [Help] Why You're Struggling to Measure the Value of Social Media
    HubSpot's Dan Zarrella has already done a lot of research on the science of social media timing to help give you a place from which to start your evaluation. Part of understanding social media's value is knowing who your social content is influencing, and who in your community is helping to amplify your reach. Think about it. link].
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 22, 2013
    [Help] How Marketing Made Simple TV boosted the career of Jeff Ogden of Find New Customers
    Can you please help me ?” 'Buffer Marketing Made Simple TV – the online TV I created and host – has been a truly awesome experience that has benefited me tremendously. First and foremost, Marketing Made Simple TV  introduced me to a world-class set of luminaries. After all, who has a list of people like this? I can.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Help] 12 Marketing-Takeways from the B2B Marketing Manifesto
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. B2B Demand Generation | 12 Marketing Take-Aways. One of our favorite content marketing firms is Velocity Partners in London, creators of a 42 page “rant” called the B2B Marketing Manifesto.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 14, 2011
    [Help] 3 Ways to Ditch the “And” in “Sales and Marketing”
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. B2B Lead Generation | Ditch the “And&# in Sales and Marketing. Editors note: Thank you for reading this blog. Did you know you can also subscribe on a Kindle ? Carlos Hildago. ll be honest.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 29, 2011
    [Help] Poke the Box – Review of Seth Godin’s new book
    Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Do Salespeople want more sales leads? Yes, indeed! paying homage to the late great Dr. Seuss.).
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 22, 2011
    [Help] Forrester Confirms Continuing B2B Sales and Marketing Alignment Gap
    Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation. Everyone talks about it. But the fact is: Very few sales and marketing team get along well.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, NOVEMBER 24, 2010
    [Help] Welcome to Pearsonville!
    Mi6 is a B2B (Business to Business) marketing agency and network dedicated to helping companies build their brands and develop commercial relationships. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals. Recently Brian Kibby from Pearson followed Mi6 on Twitter. What I Discovered! Pearsonville's Legend.
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2011
    [Help] 7 Webinar Tricks Every Marketer Should Master
    This will help people understand all the topics slated to be covered and set proper expectations. It's safe to say that many of us will want to be clear and focused when speaking, so make sure you grab a colleague to help manage all the behind-the-scenes details. But what about webinars? Tricks for a Successful Marketing Webinar.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 5, 2013
    [Help] How to Convert New Customers – i?marketing (Part 5)
    There are three core components to stacking the odds to help you convert new customers;: Sales visibility. Marketing automation reports and dashboards enable the analysis of customer data, such as purchase history and company size, which helps identify targets for cross-selling and up-selling. 'Editor’s Note: Our recent regional i ?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 27, 2014
    [Help] What Reporting Metrics Do You Use to Measure Your Inside Sales Team?
    Opportunity Conversion Rate will help to determine how many conversations they are converting to opportunities. 'Editor''s Note: The following is an excerpt of a chapter from our recently published eBook, The Ultimate Inside Sales Prospecting and Management Success eBook. Quality connects and conversations signify progress. Phone Skills.
  • SAVVY B2B MARKETING  |  THURSDAY, NOVEMBER 10, 2011
    [Help] How to Fascinate -- and Better Connect With -- Your Audience
    Perhaps that’s by helping them convince others within their companies that it makes sense to further explore the options you’ve presented. Now I'm going to share new triggers that marketers can use to their advantage. Let’s walk through how marketers can use these triggers to better connect with their audiences.
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 1, 2010
    [Help] The team that blogs together …
    Working with a team, we’re able to quickly get a large number of great ideas on the table – whether we’re working on something for the blog or helping one team member out on an individual project. Today the Savvy Sisters celebrate a milestone: our blog turns one. Happy “birthday&# to us!
  • SAVVY B2B MARKETING  |  THURSDAY, AUGUST 13, 2009
    [Help] Social Media Reality Check: You Need to Understand This - WOM Matters
    What other ideas help you keep perspective when it comes to managing and optimizing your customer interactions? I recently witnessed a startling example of real-life word-of-mouth (WOM) in action while searching out a family-friendly breakfast spot in the posh, seaside town of Newport, RI. In thirty seconds, the stairway cleared.
  • SAVVY B2B MARKETING  |  THURSDAY, AUGUST 13, 2009
    [Help] Social Media Reality Check: You Need to Understand This - WOM Matters
    What other ideas help you keep perspective when it comes to managing and optimizing your customer interactions? I recently witnessed a startling example of real-life word-of-mouth (WOM) in action while searching out a family-friendly breakfast spot in the posh, seaside town of Newport, RI. In thirty seconds, the stairway cleared.
  • TOMORROW PEOPLE  |  FRIDAY, JANUARY 27, 2012
    [Help] Why Make New Year’s Resolutions for your Marketing?
    Out with the old : Applying the New Year resolution approach can help you identify what hasn’t been working with your marketing. Your New Year’s resolutions could help make it a reality in 2012. Why every business needs to make New Year’s resolutions for their marketing. Follow @sookieshuen. Follow @Tomorrow_People
  • HUBSPOT  |  WEDNESDAY, JULY 6, 2011
    [Help] 6 Twitter Tips for Building Relationships and Generating Media Coverage
    Here are some helpful tools you can use to pinpoint the influencers and media professionals covering your industry: 1. Tweet Grader: Tweet Grader is one of HubSpot’s free marketing tools that can help you find the top Twitter users by location and also measure the online authority of a particular user. It's true!
  • B2B MARKETING ONLINE  |  THURSDAY, JANUARY 20, 2011
    [Help] The future of content research
    With transition comes risk, and more emphasis will therefore be placed on measuring its overall contribution in order to help justify the investment. Despite many companies now implementing strategies, according to our recently published Future of Content survey , there are two notable areas for improvement.
  • DIGITAL B2B MARKETING  |  THURSDAY, OCTOBER 18, 2012
    [Help] B2B Online Advertising: Improve Targeting by 10x (or more!)
    If you want help getting started with a program, you can contact Bizo or Demandbase (the only current providers I’m aware of), or reach out to me directly and I will be happy to discuss it with you. B2B advertising begins with the target audience. However, one of the first things advertisers do is generalize their target audience.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 6, 2015
    [Help] 6 Design Tips to Make Your Email Newsletter Visually Appealing
    With the help of Velez, we’ve created a list of six actionable design tips to make your newsletter visually appealing. You can use online DIY tools to help you create your header. 'Many businesses rely on email newsletters to build customer relationships and keep their business top of mind with their audience. Create a header.
  • MARKETRI  |  TUESDAY, MAY 28, 2013
    [Help] Generating Leads is a Primary Role of the Savvy Modern Marketer
    They want to read content that is authentically helpful and directly relevant and participate in engaging online conversations. 'What should I expect from my marketing person or department? This is a question that I get asked frequently as an experienced marketer who has worked in-house for big and small companies and as a consultant.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MARCH 23, 2013
    [Help] “Dongle incident” proves we live in a world with no room for error
    ” An unknown number of anonymous cyber punks speaking for the “hivemind” dictated the actions of companies and helped crush personal careers. Perhaps you have heard by now of the “dongle incident.”. Adria Richards of SendGrid attended a tech conference and overheard a private joke between two guys behind her referring to a “big dongle.” 
  • INBOUND SALES NETWORK  |  TUESDAY, DECEMBER 6, 2011
    [Help] Direct Marketing vs Content Marketing: What Works Best For Lead Generation?
    We had built them a content strategy that first helps educate their prospects and then, when the prospects are ready to buy, lead to a provocative buy message. It’s about being strategic and knowing when to be a bully (send a strong buy message) and when to be a wimp (help educate and provide guidance to your prospects).
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 21, 2012
    [Help] The 20 Best Social Media Books from 2012 to Read in 2013
    Where Dave’s first book was more Facebook marketing-centric in its approach, his new book has lessons for leadership that can apply lessons learned in social media to help an entire company becoming “Likeable.” SOCIAL MEDIA IN CONTEXT. The Impact Equation: Are You Making Things Happen or Just Making Noise? SOCIAL BUSINESS.
  • JUNTA 42  |  THURSDAY, SEPTEMBER 9, 2010
    [Help] Publishers - Give Content Away to Get
    My advice is this … if your goal is to be the industry expert, you’ll need help from freelancers, bloggers, associations and more.    By helping the other content producers in your industry, you can solve a lot of your own web problems as well as reach your own goals  Marketers, you have permission to look away ;).
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 17, 2014
    [Help] 3 OTHER Things Your SEO Team Should Be Doing
    ve talked previously about how the SEO team can use PR strategies to build links but there is much more that can be done to help a business be successful. It’s even creeping into other departments like IT. While that opens the door for overlap, it also introduces full coverage and a better overall marketing program. Brand Monitoring.
  • HUBSPOT  |  MONDAY, MAY 6, 2013
    [Help] Twitter Opens Advertising to All U.S. Users: Here's How it Works
    In fact, this is one of the few times the “introduction” phase of any software product has proven to be extremely helpful to me. Not only does Twitter walk you through what you need to do and explain each step, but you''re also able to easily set up your first campaign using Twitter''s helpful tips. Now''s your chance! HubSpot).
  • THE POINT  |  TUESDAY, FEBRUARY 18, 2014
    [Help] How the Answer to One Question Can Tell You How to Market Your Technology
    Social media can play a key role in that it helps spread the word about a particular solution or problem. 'One of the first questions I ask any prospective technology client is the following: “Imagine your product on a spectrum. Which end of the spectrum are you closer to?”. The type of content most likely to work best for demand generation.
  • CRIMSON MARKETING  |  TUESDAY, JUNE 25, 2013
    [Help] 3 Ways to Gain In-Depth Market Research Insights
    This kind of data can be interesting, but it is not all that helpful in making strategic marketing decisions. 'If you are a marketer, you need to understand everything you can about your market. To do that, you first need to understand market segmentation, competitive strategy, and overall strategy. key component of this is market research.
  • ANNUITAS  |  TUESDAY, APRIL 29, 2014
    [Help] Change of Seasons –Might be Time to Change your Process Too
    It won’t help the numbers, no matter what you think.  Find out what resources or activities helped educate them.  'Spring – what a beautiful time of the year. glimpse of warmer weather to come. Beautiful days. Life is good. Everyone needs change. Change is good. Change builds character. Change can also be painful. How to do that?
  • HUBSPOT  |  SATURDAY, JUNE 9, 2012
    [Help] Social Media Lead Nurturing Debuts, And Other Marketing Stories of the Week
    Without further ado, here are the inbound marketing stories that tickled my fancy this week, and I think will help us all be better inbound marketers. This article from Barry Schwartz helps us bridge the gap between the two with his report on Google's official stance on mobile SEO. Gather round, inbound marketers. have a story for you.
  • ANNUITAS  |  WEDNESDAY, MAY 28, 2014
    [Help] BMA 2014 Recap Day 1. Most of It Anyway
    Jim carefully unpacked the challenges and issues with the USG brand and with the help of CBS Sports host Greg Gumble described how the organization embraced a rebranding effort that was internalized first at the employee level and pro actively evangelized to their customers, suppliers and distributors.  Not one hand was raised. 
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 8, 2011
    [Help] 10 Steps to Maximizing LinkedIn for Sales and Social Media Marketing
    As a sneak preview, I wanted to summarize some points of my book in a 10-step approach to give you some ideas to help you maximize the professional social networking platform for the sales and marketing efforts of your own business. 13 in the world ) continue to grow. LI requires a certain mindset in order to be successful on it.
  • HUBSPOT  |  SUNDAY, JUNE 23, 2013
    [Help] Facebook Launches Video on Instagram, And Other Marketing Stories of the Week
    To help us all keep track of these lightning-fast changes, we decided to dedicate our weekly Sunday roundup to Facebook. Brands and marketers should try getting creative with photo replies as a way to engage with their fans -- who knows, maybe these photo replies will help their content go viral! all before Thursday''s big press event.
  • ENGAGE  |  THURSDAY, AUGUST 28, 2014
    [Help] Behind the Profile: 7 Tips for Doing an Interview
    That’s where you come in as a reporter, asking questions that help your subject tell her story. The act of making a list, though, helps you develop your approach. Help people feel comfortable. Why” and “how” questions can help your story explain complex topics. Ask what happened and you get the full play-by-play.
  • ENGAGE  |  THURSDAY, MAY 15, 2014
    [Help] “Read Two Blog Posts and Call Me in The Morning”
    When a major study comes out or there’s some new health controversy that has everyone buzzing, I look to doctor blogs to help me sort through all the details and get the complete story. Doctor blogs help to do just that. They help consumers decipher health messages. They help establish doctors as thought leaders.
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2011
    [Help] How to Make the Inc. 500 Fastest Growing Companies List
    The reason why folks work on the weekend to build a new feature for our software or stay late at night to help a customer with a problem is not because the company will make more money. The passion behind the team that helps drive the success of the company is around our mission. 500 list and the 33 rd fastest growing company overall.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 8, 2015
    [Help] Quiz Mania: Why We Love Taking and Sharing Quizzes
    Carwow, a British website that helps people choose and buy the right car, created a quiz titled “The world’s hardest car quiz.” And although it helps to have a large channel, having one is not a prerequisite for creating a successful quiz. This is a major reason you’re seeing them all over your social networks. Brief History.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Help] Untangled Web: Why White Hat SEO Is the Way for You
    I talk about creating helpful multimedia content that attracts visitors to your Web site, and how Google’s Panda ranking algorithm is changing the world of SEO.  Image via Wikipedia. Marketing has always had an element of deception, even to the point that commentators believe that search marketers are nothing more than spammers.
  • CONTENT MARKETING TODAY  |  TUESDAY, DECEMBER 15, 2009
    [Help] How to Deliver a Killer Content Marketing Combination
    Content marketing works by providing your best customers vital information that helps them be more successful or to live better lives. The net result is that bank employees and the bank itself easily build the perception that they can help with a wide range of financial services for their existing customers.
  • HUBSPOT  |  FRIDAY, MAY 9, 2014
    [Help] The 6 Hallmarks of a High-Functioning "SMarketing" Relationship
    Here are a few tips that our team has found to be really helpful in keeping communication flowing effectively: Set a monthly meeting that invites both teams to sit together and talk strategy.* It also helps both teams understand how they can improve and effectively reach their goals, both as a team and as separate departments.
  • VOLACCI  |  WEDNESDAY, JANUARY 8, 2014
    [Help] I Got 99 Problems, But Drupal Crawl Errors Ain't One!
    While these modules will help to prevent crawl errors from occurring, they are not a guarantee against crawl errors. The Site Verify module can help with the installation of Google Webmaster Tools. 'Crawl errors are the bane of every digital marketer-- they seemingly pop up over night and their numbers grow exponentially. Conclusion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 18, 2013
    [Help] Facebook, the “spiral of envy,” and our Botox Life
    My Facebook universe is not filled with cat pictures, endless self-help quotes, and photos so grossly over photo-shopped that they look like they came from a Tolkein fantasy. Like most people ( 60 percent, in fact ) I often wake up with Facebook. All those folks have been unfriended by now. ” Turns out, I’m not alone. by Mark W.
  • HUBSPOT  |  THURSDAY, JANUARY 27, 2011
    [Help] 10 Big Marketing Stories That You Might Have Missed This Week
    So in case you missed it, check out these 10 stories that will help you catch up to this busy week in marketing. If so, learn from Search Engine Land how to use your account to help improve your Google rankings. Wow -- it's almost February. January is flying by with too many meetings and the always lovable planning activities.
  • VOLACCI  |  MONDAY, OCTOBER 28, 2013
    [Help] Overcoming arithmaphobia for content marketing success
    For my fellow geeky writers who are paralyzed with fear of numbers and charts, here are a few quick measurements from Google Analytics that will help you conquer your fear of numbers. For both fledgling and experienced content writers, these are incredibly helpful insights you should be aware of whenever you plan out your content.
  • VOLACCI  |  WEDNESDAY, OCTOBER 9, 2013
    [Help] Marketers’ Uses for Drupal Rules Module
    Here are some helpful social sharing headlines: PUT HEADLINES HERE WITH BUDURL. challenge all Drupal marketers to stop and think about the possibilities for how a simple Rule could help improve your workflow or make your office slightly more productive. Leave a comment below and maybe we can help brainstorm a solution for you!
  • VOLACCI  |  MONDAY, JULY 1, 2013
    [Help] Social Media and Lead Generation: Befriending Your Audience
    How Can I Help My Potential Customers? . Are there whitepapers that can help? Utilizing Twitter Cards is a great way to display your content to its best on Twitter, and their new Lead Generation card can help your potential leads convert without leaving the Twitter site. . Is everything in order? Do you have landing pages ready?
  • SOCIAL MEDIA B2B  |  FRIDAY, MARCH 16, 2012
    [Help] Charting the B2B Social Media Lead Generation Process
    We wrote a book about B2B social media to share our ideas with others and to help them learn how to adopt social media in their B2B companies. One sign of success is when people take the ideas and make them their own. This is something that the web has always been good for.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 14, 2015
    [Help] What a Millennial Marketer Wants to See in a CMO
    To help you see that we’re not entirely as terrible as we may seem, and actually happy to stand behind you, here are a few things that we respect, admire, and even aspire to emulate in an effective CMO. 'Are you afraid of millennials? It’s ok if you are. We want Chief Movement Officers, not Cranky Managerial Obstacles who slow things down.
  • VERTICAL RESPONSE  |  MONDAY, MAY 26, 2014
    [Help] Small Business Owners: Time to up Your Digital Game [Infographic]
    In order to create and maintain a strong and active online presence, we’ve created several resources to help small business owners like you put the pedal to the metal. 'In a recent study conducted by our parent company, Deluxe , more than 500 small business owners were surveyed about their digital marketing practices. The conclusion?
  • HINGE MARKETING  |  FRIDAY, AUGUST 22, 2014
    [Help] The Do’s and Don’ts of Lead Nurturing in Professional Services
    However, sending vast amounts of emails and phone calls to prospects can actually hinder instead of help. Here are some helpful Do's and Don'ts to ensure you are always in line: The Don’ts: Don’t give a standard scripted response: This is a classic mistake when it comes to lead nurturing. actually happens.
  • HINGE MARKETING  |  TUESDAY, JULY 29, 2014
    [Help] Rebranding 101: Is Your Firm Ready to Rebrand?
    Establishing a strong brand will help your firm attract more potential clients, talent and business partners. Imposing some limits can help to protect your investment and make sure your rebranding keeps your firm’s best interest in mind. 'There are plenty of reasons not to rebrand. It can be time consuming and expensive.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 8, 2011
    [Help] B2B Blogging Trends for 2011
    Blogging helps a company demonstrate expertise, it’s ideal for search, and as Blake Landau points out, “As push marketing becomes less effective, blogs become more important.&#. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. There’s much more.
  • INBOUND SALES NETWORK  |  TUESDAY, MARCH 20, 2012
    [Help] Why My Blog Titles Suck and I`m Proud of It
    The bigger factor is that a great subject line will also engage your audience and help them to take action on the subject you are taking about. This guide will help you build a lead generation engine that maps to your customers buying process and delivers maximum measurable ROI. In premise I agree with this. Check out this free guide.
  • VOICE-BASED MARKETING  |  WEDNESDAY, MARCH 19, 2014
    [Help] Make Customers Happy Via the Phone
    This may seem counterintuitive as more companies continue to launch online help portals such as live chat or email support. As helpful as customer service and sales agents are, there are many questions or concerns callers may have that do not require a one-on-one conversation. 25% move to website content. Build the Customer Profile.
  • NUSPARK  |  SUNDAY, SEPTEMBER 30, 2012
    [Help] Social Media Metrics & Analytics; Measuring Success
    hope this post helps shed some light into social media measurement for your business.  An Approach to Measuring Success with Social Media; What Metrics Mean the Most . Typical question- sound familiar?  C-suite executives are still trying to grapple with these questions along with their marketing people.  Every business is different. 
  • SYNECORE  |  THURSDAY, MARCH 6, 2014
    [Help] The Future of Mobile: Visual Search
    Ditto from the gang at Pinterest: " The acquisition of VisualGraph will help us build technology to better understand what people are Pinning. 'Two tech news stories recently caught my eye that, when taken together, suggest that the future of mobile discovery lies with the visual search engine. Here is a (brief) summary of my findings.
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