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  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 7, 2012
    [Help] Top 5 Social Business Myths
    But taking it literally does not help anybody. Photo credit: Wikipedia. In this post, I’ll elect my top 5 social business myths, but of course, lists shouldn’t be dogmatic either: the intent of this post is just to raise awareness that statements are not truer just because they are repeated a lot. Here is my top 5 list: 1.
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 22, 2013
    [Help] Highlights of this week’s best blog posts
    Is it helpful or not? 'Weekly Summary of the Best Posts from Fearless Competitor.com – and don’t forget the offer at the top right of a great white paper. So on Saturday’s we share highlights from the week’s best posts, and we hope you enjoy them. Brand Reputation Management Requires CRM. It’s sad but true.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 4, 2012
    [Help] Happy Independence Day from Find New Customers
    Find New Customers is back in business tomorrow – helping companies improve fiscal results. The sales lead generation company , Find New Customers wishes you and yours a happy and healthy Independence Day. An Independence Day invitation from 1825 is pictured here. Here are some fact on the day from Wikipedia. 9] [10] [11] [12] [13].
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 6, 2011
    [Help] Your mother was right “If you don’t have anything nice to say, say nothing”
    Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. Sending nasty emails is a very bad idea indeed. Don’t do it. Mad Marketing TV  featuring content marketing expert Joe Pulizzi ( @juntajoe ) posts on 8th of December at noon Eastern Time/ 9am Pacific Time. Neither do I.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 3, 2011
    [Help] Let blog comments through – no matter if they are negative
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. B2B demand generation | Err on the side of release on all non SPAM blog comments. Updated to correct title – Director of Content to Vice President of Content. We apologize for the error.).
  • MI6 MARKETING AGENCY  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Help] Canadian Companies Use of Social Media
    What matters is having a conversation about this topic so we can learn and share our experiences and help each other. The Mi6 Chart of the Day is a new blog series where we feature a chart each weekday that we think is relevant and of interest to our readers. We will pick a chart each day and add our thoughts and insights.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 24, 2011
    [Help] B2B Content Marketing: HubSpot May Be the Best in the World
    Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in online lead generation. Mike Volpe. Do Salespeople want more leads? Yes, indeed! I’ll just give you a taste of it.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 4, 2010
    [Help] Content Marketing – event you won’t want to miss
    Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation. 180 seconds and well worth the time to review this. Joe asked the audience to raise their hands if they were doing content marketing today. Out of the 300, only 4 hands went up.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 18, 2010
    [Help] The Curse of Knowledge
    Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation. This concept, which I have witnessed over and over, especially in the technology industry, was illustrated wonderfully in the book, Made to Stick. Elizabeth Newton earned her Ph.
  • SOCIAL MARKETING FORUM  |  MONDAY, NOVEMBER 22, 2010
    [Help] Five Tips to Improve SEO Using YouTube
    Similarly, comments on videos also help to better index your video and make it easy to find. To most marketers, YouTube is known for its possibilities regarding word-of-mouth, viral marketing and for its integration possibilities within other environments. There are dozens of possibilities to get your video (channel) found in Google.
  • LEAD VIEWS  |  FRIDAY, NOVEMBER 4, 2011
    [Help] Think Like Your Customer: Aligning Selling to Buying Process
    Implications for marketers: The programs we establish, the campaigns we develop, and the tools we create need to be geared toward helping Sales help our customers to buy. Those of us in MO need to assert leadership in aligning our company’s sales process with our customers’ buying process. The healing starts at home. buying cycles.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2012
    [Help] How to Use LinkedIn to Generate and Qualify B2B Leads
    To help you use this information about when LinkedIn users engage to maximize your lead generation and qualification activities, examine eight common types of content listed below. Provide evidence to help qualify company and/or employees in business interactions. with less activity on the weekends. were male. were female. Links.
  • HUBSPOT  |  THURSDAY, MAY 10, 2012
    [Help] The 6-Step SEO Audit Every Marketer Should Conduct
    Note: If you're a HubSpot customer, you can use HubSpot's Pages tool -- an analytics report that automatically diagnoses and shows you how to fix SEO errors -- to help you with your SEO audit. We all know how important internal and inbound links are to helping people find your content online. Step 1: Check Your Meta Descriptions.
  • B2B MARKETING ONLINE  |  MONDAY, DECEMBER 20, 2010
    [Help] Top Tips on Email Marketing: Email is still a fantastic tool you just need to use it properly
    I recently joined B2B Marketing at a time when we were launching our email preference service to give our members more control over the emails they were receiving. Recognising your customers’ and prospects’ communication needs is the first step to building a more intelligent email strategy. Email email email marketing
  • TOM PISELLO  |  FRIDAY, OCTOBER 22, 2010
    [Help] Accelerate Slow Sales Cycles with More Sales Enablement Investments?
    The right collaboration and solutions can help drive the number of new opportunities — the number of active opportunities and lead to shorter sales cycles by improving the conversion rates from phase to phase inside the buying cycle.&# Friday, October 22, 2010 Accelerate Slow Sales Cycles with More Sales Enablement Investments?
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 10, 2010
    [Help] 5 Ways to Prospect for New Business on LinkedIn
    With an executive from every Fortune 500 company represented and an average household income of over $100,000, LinkedIn is a perfect place to prospect for decision makers in the industries you want to sell into as well as a prime destination to make alliances with other businesses and professionals that can help grow your business.
  • LEADERSHIP  |  TUESDAY, OCTOBER 1, 2013
    [Help] How to Make Your B2B Blog Deliver Incredible Results
    Here is a checklist of best practices to help you evaluate your business blog and identify areas of improvement. But much more than that, it helps you ensure a multi-channel marketing strategy that boosts overall customer engagement levels for your brand. How can you use your B2B blog to help accelerate your demand generation process?
  • INBOUND SALES NETWORK  |  TUESDAY, MAY 17, 2011
    [Help] The Importance of Social Media Marketing to Validate Your Customers Purchase Decision
    Here are a few ways that you or your company can help validate your customer’s purchase decision using social media: One of the most powerful ways you can participate in social media is to answer relevant questions on sites such as LinkedIn, Yahoo! We are social animals. Business-to-Business is no different. Answers, and others.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 13, 2011
    [Help] The Death of Internet Marketing and the Rise of Social SEO
    As more and more people connected to the Internet the need arose to help people find those websites. By Robert Dempsey, Contributing {grow} Columnist. Internet marketing as we once knew it is dead. Gone are the days when a sales page was enough of a relationship to sell a product. Now is the time of social SEO. Are you ready for it?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Help] What Is Productivity?
    Do you help people survive? Is it financial advice that could help a person become wealthy? If you find this site helpful, please leave a donation for Steve so you can enjoy the spirit of giving too. Steve Pavlina. com Personal Development for Smart People TM. Forums. Articles. Audio. Archives. About. Contact. Donate. Impact.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Help] Good News for Creepers: LinkedIn Upgrades "Who Viewed Your Profile" Feature
    What''s really helpful is the categorization at the top. 'I mean creepers in the most loving way. Some of my best friends are creepers. Ask her, she won''t deny it.). We all know the "Who Viewed Your Profile" LinkedIn feature. And today, I got an email that said I am among the first to get the new "Who''s Viewed Your Profile.". Social Media
  • HUBSPOT  |  THURSDAY, JULY 8, 2010
    [Help] 6 iPhone Apps for the Modern Marketer
    The Grader.com website it is based on is a 'suite of tools that helps you measure and analyze your marketing efforts'. Analytics Pro will help get this job done, anytime and anywhere. The LinkedIn iPhone app helps you manage your online professional network on-the-go. It helps you buy and manage your online domains.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, NOVEMBER 29, 2012
    [Help] Do You Know What Your Company's Key Results Are For 2013?
    The next step is to roll out the concept to the entire team, ensuring each and every team member knows exactly what they need to do to help AG reach its Key Results, why that is important, and what that means to them. AG has been in business for over ten years. thought, until recently, I knew what our Key Results were. Well maybe, maybe not.
  • PUZZLE MARKETER  |  WEDNESDAY, MAY 9, 2012
    [Help] The One Day Business Plan Worksheet
    Whether you’re a small business entrepreneur or a big business senior executive, this worksheet will help you get your ideas to paper and flush out what your next idea could be. This site offers documents both free and through their monthly payment plan. The document is called The One Day Business Plan Worksheet.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 4, 2011
    [Help] Suggestions On When To Use Mass Email For Teleprospecting
    Have a target title: Something simple like Director of IT or VP of Customer Care can help those you are trying to get a referral from point you in the right direction. Sales Prospecting Perspectives in pleased to bring you another guest post from one of our newer BDRs, Kim Staib. Presto I have my next blog topic!
  • AD YOUR COMMENT HERE  |  FRIDAY, JULY 1, 2011
    [Help] [Jun 25 - Jul 1] Social Media Highlights
    Starting this week, we will be sharing with you the latest Social Media highlights from the past week: Google’s rolling out of new tools and updates marking its ambition in Social Mediasphere; LeanLaunchLab, a service that helps start-ups avoid ineffective boardroom meetings; Lastly, an overall Mid-Year assessment on Social Networks.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JUNE 17, 2011
    [Help] Sales Prospecting Perspectives Weekly Recap - Week of June 13th
    The Key To Becoming A Good Inside Sales Rep: Never Stop Learning - Craig Ferrara talks about a key factor that has helped make has inside sales career a succcess. Happy Friday Everyone! As I'm sure many of you are aware , o ur beloved Boston Bruins are FINALLY Stanley Cup Champions! With that said , AG had a great week as well.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 20, 2011
    [Help] How Are You Providing Value To Your Inside Sales Team?
    To help combat these challenges I have a series of “to-do’s” that I like to require myself to do daily to keep my reps projects running smoothely: Reengaging with the original targets. Sometimes in our business, it’s difficult to stick to a daily agenda or plan. Sales Management has its ups and downs.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 19, 2011
    [Help] Inside Sales Reps: Stop Referencing The Whitepaper They Downloaded.
    It builds rapport, can help your inside sales reps demonstrate thought leadership, and generally get your prospects thinking more about you prior to the point at which you catch them live. I love collateral and content. read it, write it, and believe in it. We use our client’s content constantly in our outbound emailing efforts.
  • AD YOUR COMMENT HERE  |  FRIDAY, OCTOBER 22, 2010
    [Help] 5 Great Resources to Maximize the SEO of your Online Content
    This article highlights 10 blog SEO tips that may help you out, whether you’re a seasoned blogger or just getting started. This article suggests several key questions to ask, as well as identifies topics related to these different types of content and media for optimization, giving you a better picture of what you have to work with.
  • MARKETING INTERACTIONS  |  WEDNESDAY, JULY 28, 2010
    [Help] Manticore Technology VII Enhancements Boost Marketing Performance Management
    With longer term buying cycles, the ability to track and measure prospect behavior over months—sometimes longer—improves their ability to help transition early-stage buyers into late-stage sales opportunities. What this means is that they’re simplifying the process while expanding the capabilities. When you consider that 50.6%
  • MARKETING ACTION  |  TUESDAY, APRIL 29, 2014
    [Help] Is Marketing Automation Worth the Investment?
    Marketing automation helps you do both. This gives guidance on where to put those precious dollars, and helps your marketing team focus on fine-tuning repeatable processes so you can scale the campaigns that work best. 'Researchers keep saying that marketing automation is growing really, really fast. What’s all the hubbub, Bub?
  • INBOUND SALES NETWORK  |  FRIDAY, SEPTEMBER 7, 2012
    [Help] Does Your Demand Generation Partner Pass The SNIFF Test?
    Instead of being told how your marketplace operates, you need to work with people who will help you understand how to leverage your knowledge of your marketplace and build demand generation programs with you, not for you. Knowing their weaknesses before you engage with them can only help you manage the success of the project better.
  • INBOUND SALES NETWORK  |  THURSDAY, MARCH 1, 2012
    [Help] Money Talks, Does Your Marketing?
    By using marketing automation to know deliver the correct message at the correct time, you can help your company land new customers. It can also help with current customers by reducing churn, increasing cross-sell or up-sell opportunities, and to get referrals. Everyone knows that money talks and BS walks. That is a huge difference.
  • BLUE FOCUS MARKETING  |  THURSDAY, JULY 25, 2013
    [Help] Book Trailer Video for Upcoming The Social Employee @SocialEmployee (McGraw-Hill, 2013)
    special thanks to our creative team who helped us with the production of this video. 'Announcing Upcoming McGraw-Hill Book (Aug 23, 2013): The Social Employee ! SocialEmployee. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee. Advertising & Mktg.
  • MARKETING ACTION  |  MONDAY, JULY 7, 2014
    [Help] 5 Tips to Get Listed in Google News
    To best ensure you share only your news-specific content, Google recommends you employ a few techniques that help Google best categorize your articles correctly. Nonetheless, a news sitemap will help your content get discovered faster and be displayed more accurately. '100,000 business opportunities every minute. Which increases sales.
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 21, 2011
    [Help] What I will tell my kids about jobs
    Clayton Christensen shares with his students a set of guidelines that have helped him find meaning in his own life. In his essay How will you measure your life? Second, how can I be sure that my relationships with my spouse and my family become an enduring source of happiness? Third, how can I be sure I’ll stay out of jail? good life?
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 14, 2011
    [Help] Ready to Nurture? Simply Remember Your A,B,C's
    Here’s a framework I’ve used with dozens of companies in the past to help start the marketing program planning. Savvy is happy to have Steve Gershik, President of 28marketing, guest posting for us today. He shares his insight as a Demand Generation strategist on lead nurturing. The answer is simple as A,B,C. is for Audience.
  • HUBSPOT  |  THURSDAY, OCTOBER 17, 2013
    [Help] 6 Signs Your Email Newsletter is Failing (and How You Can Fix It)
    Great email newsletters all have one primary call-to-action -- it cuts down on subscriber confusion and helps improve the overall clickthrough rate. Need help getting started? Reducing content clutter can help your subscribers focus on one thing: clicking through on your emails. Your boss is convincing. So you give in. Read on.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 9, 2014
    [Help] 7 Email Etiquette Rules to Send By
    Short, snappy emails help time crunched readers. 'Etiquette doesn’t just apply to your table manners; it applies to email marketing too. These unwritten rules of the email world are worth reviewing. You don’t want to offend your customers by making an email faux pas, right? We didn’t think so. Always get permission.
  • SALES CHALLENGER  |  TUESDAY, NOVEMBER 27, 2012
    [Help] Executing the Shift to Insight Selling
    Leaders walk the talk with prospects: A member from a diversified industrial company shared how their CEO talks to potential clients about becoming a Challenger organization, and uses their story as a marketing tool to explain to clients how they can help them understand their business better.
  • SALES CHALLENGER  |  MONDAY, MAY 7, 2012
    [Help] Using CRM to Build Skills, Not Just Track Deals
    You’ve now got a system to help managers diagnose and prescribe action on a rep’s most pressing long-term development needs. During pipeline reviews, managers are often left to compare individual pipelines to company averages (e.g. average opportunities per stage, average time per stage, or average close ratio). 
  • SALES CHALLENGER  |  TUESDAY, APRIL 17, 2012
    [Help] 4 Onboarding Pitfalls to Avoid
    The panel vets onboarding content and curriculum to ensure topics are relevant – this filtering process not only helps to prevent information overload but it also ensures program buy-in exists in the manager ranks. This is important for both the organization and the new sales professional. Well, that’s simply not realistic. 
  • SALES CHALLENGER  |  WEDNESDAY, MARCH 28, 2012
    [Help] 4 Ways to Make or Break Rep Credibility
    Many of our recent member conversations show that personal references and introductions made by mutual contacts help prospects view you as more credible than other suppliers. Credibility is a need to have for sales reps – but it’s just one of many factors critical to winning a deal. one buyer asked. the buyer asked. What are your thoughts?
  • SALES CHALLENGER  |  MONDAY, FEBRUARY 6, 2012
    [Help] The Future of Video Calling for Sales and Customer Service
    But for certain issues there may just be value in having a helpful rep to talk you—and  show you— through the mechanics of the solution to your problem. (This is a guest post by Matt Lind of the Customer Contact Council , our sister program for heads of customer service and contact centers.). Employee-to-Employee. Employee-to-Customer.
  • STORIES THAT SELL  |  MONDAY, NOVEMBER 1, 2010
    [Help] Traits of the Perfect Success-Story Interviewee
    heard this just a couple of weeks ago while interviewing an IT manager at a hospital about their new help desk system. "I could sell this for you." " That line, coming straight from the mouth of a happy customer, is music to a company’s ears. He went on to give me powerful quote after powerful quote. Here are a few tips: 1.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 19, 2013
    [Help] So Your Ad Agency Got an Award. Now What?
    If you need help focusing your marketing on results, contact New Incite today. 'Effective marketing is not about winning design awards. Effective marketing is about getting results. This is evidenced in the value the marketing and advertising industry and some businesses place on creative and design awards. Kudos to the award winners.
  • B2B MARKETING TRACTION  |  FRIDAY, JANUARY 4, 2013
    [Help] Social Networking – Organic? Strategic? or Gaming a System?
    If you’d like help designing and setting up a strategic social media system for your business, contact me today. Now that social media is used by more businesses, it’s become clear that there is a right (and wrong) way to use it. It’s designed to allow people like you and me to share information that we like. Do be organic.
  • B2B MARKETING TRACTION  |  FRIDAY, JULY 20, 2012
    [Help] B2B Website Technology: Why I Say, Proprietary-Smietary
    found helpful reviews for some of these at HackRepair.com. Should you base your business to business website on a closed, proprietary technology or an open source technology platform that a majority of web developers can work with? In most cases, I recommend open source. get proprietary software. Proprietary systems are, well, proprietary.
  • B2B MARKETING TRACTION  |  FRIDAY, JANUARY 20, 2012
    [Help] B2B Marketers Don’t Get Left Behind
    Transparency and telling your story engages prospects and helps them trust you. There are several trends bubbling up to the top for B2B Marketing right now. If you’re not addressing or implementing them in the near future, you could get left behind by your buyers and your competition. Google loves that.
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 6, 2011
    [Help] Leverage Your B2B Marketing Assets
    Contact New Incite today for help in creating marketing leverage. Are you leveraging your B2B marketing assets to achieve better results faster? So, before you launch that expensive, new marketing campaign for a new market, ask yourself – is there anything I can leverage more quickly and less expensively? — Archimedes of Syracuse.
  • B2B MARKETING TRACTION  |  TUESDAY, NOVEMBER 1, 2011
    [Help] What Should I Spend on My Marketing Budget? Part 2
    There are appropriate marketing tactics for each stage and corresponding marketing tactics that can help you define your budget. Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. The marketing life cycle can relate to a product, service, or an entire company. Introduction. Growth.
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 3, 2011
    [Help] Why Product Launch Plans Need to Include Social Networking
    It’ll make your launch that much more effective and help you reduce time-to-revenue for your business. Tweet. recently provided some marketing consulting and services for a technology start-up about to launch a new product. They contacted me with little time to spare before their intended product launch at an industry event.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JUNE 15, 2011
    [Help] Does Your B2B Sales Team Dominate LinkedIn?
    Make sure your company profile and your employees profiles are complete and accurate with keywords and phrases and as much helpful description as possible. Tweet. Wouldn’t it be great if, when your prospects search on LinkedIn for your products or services, your sales team dominates the results? Understand the conversation. Wrong!
  • B2B MARKETING TRACTION  |  FRIDAY, AUGUST 19, 2011
    [Help] Social Media Messages – How Many are Enough?
    New Incite offers several outsource services to help – see our Outsource Social Media Services page for more information. Tweet. As a B2B Marketing Consultant, I am often asked how many messages a business should post on their social media accounts. If you fail to plan, you plan to fail. for more on this. How long should they be?
  • THE ROI GUY  |  THURSDAY, DECEMBER 23, 2010
    [Help] Social Media Hierarchy of Needs - Best Practices for ROI Success
    To help buyers recognize needs, savvy social media marketers are leveraging content that illuminates market trends, highlights issues others are successfully addressing, and provides tangible ideas on how to solve problems. the quantified return on investment (ROI) from social marketing efforts.
  • TOM PISELLO  |  TUESDAY, OCTOBER 5, 2010
    [Help] B2B Companies are Really Content Companies, But is Content.
    Interactive Smart Content(tm) is one of the keys in helping to overcome marketing fatigue and produce engaging content. Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. How Do You Get Started in Content Marketing?
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JUNE 23, 2008
    [Help] JOLT - Journal of Online Learning and Teaching
    In this way, students not only helped to make up the exam, but. help promote the accuracy of the resulting. The class Wiki helped me work more. The use of a wiki in this class helped in my. helpful for me as I studied or reviewed what. was helpful (but not critical) for their ability to. Search JOLT. 4, No.
  • E-QUIP  |  THURSDAY, JULY 3, 2014
    [Help] Selling: It's Not About You
    Instead you should always offer your " entree ," which typically is information or advice that is helpful to the client. But don''t hesitate to provide something from someone else if you think it would be helpful. If you continue to provide helpful information and advice, the client will want to continue meeting with you. Right?
  • MARKETING ACTION  |  MONDAY, JULY 28, 2014
    [Help] Got CRM? Why You Need Marketing Automation Too
    Suddenly my computer got friendly and helpful. But the commons can be the Wild West, unless you have a destination and a map to help you get there. 'A few decades ago, when I was a green B2B inside sales rep, we kept customer histories by hand on 3×5 cards and kept them in a “tickle” file organized by date. It was more efficient.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 11, 2012
    [Help] 18 Tweetable Moments From Content Marketing World 2012
    Be helpful. Hanging with C.C. Chapman , Jay Baer , Mark Schaefer and Jason Falls at Content Marketing World 2012. have finally caught up on my sleep and regained my strength from the intense and information-packed Content Marketing World 2012 in Columbus, OH. The difference is that content marketing is so core to the entire business. Cmworld.
  • ACHIEVE MARKET LEADERSHIP  |  THURSDAY, FEBRUARY 18, 2010
    [Help] Lead Management Matters!
    At Crimson, we have recently added a lead management practice , designed to help our clients with their prospect management challenges. Demand generation is the deliverable produced by marketing that connects ready and willing buyers with a sales team. Lead Management
  • INSIGHTIQ BLOG  |  TUESDAY, MAY 14, 2013
    [Help] Response Attribution: Not everything That Counts Can Be Counted…Or Can It?
    Capturing and using the historical behavior is important because it will help identify the attributes that make email a more effective marketing channel for some customers than others. This advertising has a strong effect on the decisions and purchases customers make. But how do marketers make sense of what advertising channels are working?
  • MARKETING CRAFTMANSHIP  |  THURSDAY, NOVEMBER 17, 2011
    [Help] Making the Short List: How to Drive Top-of-Mind Awareness
    Content based on intellectual capital, showcasing insight, experience and opinion, and providing helpful ideas or guidance, will be read and remembered. The Key to Making the Short List. For most companies, there is no way to predict when a prospect will purchase their product or engage their services. Consistent application is critical.
  • SALES LEAD DYNAMICS  |  FRIDAY, NOVEMBER 30, 2012
    [Help] Who’s on Your “A” Team?
    We really understand what each other does and actively try to help one another. Back in the 1980’s “ A-Team ” Members Hannibal, Howlin’ Mad, B.A. Bad Attitude” Baracus, and Faceman, shot, bombed, stabbed, slugged, hacked, connived, cavorted, and charmed their way across the TV screen. You need an A-Team to look out for you, too. R.A.M.P
  • INSIGHTIQ BLOG  |  TUESDAY, MAY 29, 2012
    [Help] Thoughts from the Cable Show: Consumers were front & center
    In an announcement at The Cable Show, Comcast introduced Comcast Media 360, a sales unit designed to help brands reach consumers with integrated, targeted and measurable campaigns across all platforms. But this year, as in recent years, television (or the first screen) wasn't the only media darling. see it, buy it a la Fashion Star).
  • WRITESPARK  |  TUESDAY, FEBRUARY 2, 2010
    [Help] E-books: More Than a New Marcom Fashion
    books are perceived positively by prospects as easier to read, with more visuals and multimedia elements that help a reader's understanding of the content. . Like women's fashion, some marketing documents are trendy for awhile, then considered unhip.only to emerge again a few years later in a new form. book Advantages. Facebook, Twitter).
  • INSIGHTIQ BLOG  |  THURSDAY, DECEMBER 22, 2011
    [Help] A Marketing Reflection: Quaero's 2011 Webinar Recap
    Our webinars largely attempted to boil down the key areas of concern to help marketers get a grasp of the landscape, and how to begin making changes in their organizations. Here at Quaero, it's a magical time of the year. Using up last vacation days, attending company holiday parties, and of course, planning for 2012 marketing efforts.
  • DIGITAL VOICES  |  FRIDAY, JULY 16, 2010
    [Help] Maximizing the effectiveness of your social marketing activities
    While there is no silver bullet with maximizing usage and being more effective with social channels, we hope you find these ideas to be helpful in your travails down the social road. The proliferance of social channels over the last 5-6 years is simply amazing. may provide other platforms to communicate with our audience. . Invest wisely.
  • SALES LEAD DYNAMICS  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Help] Do You Sell Perfume or Do You Sell Hope?
    Client testimonials are also helpful. “ In the factory we make cosmetics. In the drugstore we sell hope.”. That powerful statement is from Charles Revson, the founder of Revlon, and one of the great marketers of all time. Perfume is simply smelly (well, ok, pleasantly fragrant) water. But Revson imbued it with almost mystical powers. Right?
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 18, 2013
    [Help] Here is my fervent hope. That what does not kill you, makes you stronger
    'Can getting smoked in a National Championship game lead to greater results? My Alma Mater is the University of Notre Dame. So I was deeply embarrassed to be smoked by the University of Alabama. As the announcer stated “ An over-whelming victory in this BCS game.” ” We were pounded by a much better team. This is true for all of us.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 18, 2011
    [Help] Find New Customers Fan of the Month – Arthur Germain
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. Arthur is an expert in company messaging and is based on Long Island.
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 12, 2011
    [Help] Mad Marketing TV Episode 1 is done
    Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. I’m the host of Mad Marketing TV  sponsored by  Act-On Software  and we recorded the premier episode yesterday. It featured an expert on buyer personas – Adele Revella of The Buyer Persona Institute.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 11, 2011
    [Help] Find New Customers Fan of the Month – Arthur Germain
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. Arthur is an expert in company messaging and is based on Long Island.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 28, 2011
    [Help] Find New Customers Fan of the Month – Antonio Dimitriadis
    Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. B2B Lead Generation | Find New Customers Fan of the Month for October 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Antonio Dimitriadis. in Greece.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 27, 2011
    [Help] The Science of Social Timing Part 1: Social Networks
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. The Science of Social Media | Insights from Dan Zarrella. Great insights on how best to use social media for maximum effectiveness in b2b demand generation from Dan at Hubspot. Thanks, Dan! link]. tweet«.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 21, 2011
    [Help] Find New Customers Fan of the Month – Antonio Dimitriadis
    Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. B2B Lead Generation | Find New Customers Fan of the Month for October 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Antonio Dimitriadis. in Greece.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 7, 2011
    [Help] Find New Customers Fan of the Month – Antonio Dimitriadis
    Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. B2B Lead Generation | Find New Customers Fan of the Month for October 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Antonio Dimitriadis. Embrace them.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 1, 2011
    [Help] Find New Customers Fan of the Month – Antonio Dimitriadis
    Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. B2B Lead Generation | Find New Customers Fan of the Month for October 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Antonio Dimitriadis. in Greece.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 23, 2011
    [Help] Laugh and Learn with Find New Customers | Episode 45 – Just Ship It
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. In his weekly B2B marketing show, Jeff Ogden , President of the B2B lead generation company , Find New Customers ([link] shares a key marketing take-away using wit and humor.
  • FEARLESS COMPETITOR  |  SUNDAY, AUGUST 21, 2011
    [Help] Sunday Post | Introduction to “A Whole New Mind”
    July was the biggest month ever for this blog and with your help, August will be even better! On Sundays, our goal is to expand minds – to share insights – to get you to say “ Wow!&#. Want to truly understand Find New Customers ? Watch last Friday’s  Laugh and Learn show. Great show! It’s a must-watch! Dan Pink.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 24, 2011
    [Help] Content Marketing tips and techniques
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. B2B content marketing | tips and techniques. SoftwareAdvice.com invited me to do a guest video post for their very popular blog on B2B marketing.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 21, 2011
    [Help] @fearlesscomp to appear on SLMA radio
    Find New Customers helps companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. B2B Lead Generation | The Fearless Competitor to appear on SLMA Radio. Sales Lead Management Association (SLMA) Radio has all the top experts in B2B marketing and sales.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 16, 2011
    [Help] Great guest bloggers coming
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. Aprimo hired Find New Customers because of our world-class network of top experts. Now we bring you these top experts as guest bloggers. You’ll know some of these too. Plus many more.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 11, 2011
    [Help] How to Prioritize Sales Leads Part 2 – Mac McConnell of Bluebird Strategie
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. B2B Lead Generation | How to Prioritize Leads | Part 2 of 3. In our last post, we shared part 1 of Mac McConnell of Bluebird Strategies talking about lead scoring at Software Advice.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 5, 2011
    [Help] Changing direction | The difficulty in changing a tiger’s stripes
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. Had a very interesting conversation with an SVP of Marketing for a $500MM software company this week. Their challenge? They sell mainly to IT, but want to sell to business leaders.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 4, 2011
    [Help] Jill Konrath on HubspotTV
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. Jill Konrath. Please support Jill! HubspotTV is the fun and witty sales and marketing show that airs for 20-25 minutes every Friday starting at 4:00pm ET at HubspotTV. Don’t Miss it!
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 20, 2011
    [Help] The Definitive Guide to Making Quota
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. B2B Sales | Tips from top experts. Ever wish you could discuss your sales challenges with top experts like Dave Stein, Jill Konrath, Kendra Lee or Kevin Temple? Now you can. What do you think?
  • MI6 MARKETING AGENCY  |  WEDNESDAY, JANUARY 19, 2011
    [Help] Vendor News: EMC
    Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. EMC Launches New Product Line for SMBs. This week EMC unveiled its new VNX Product Line targeted to the SMB market. Video Interview. Video Timeline. Tweet.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 16, 2010
    [Help] 60 Seconds not this week
    He’s an expert in demand generation who helps companies increase the flow of qualified sales leads. My thanks to our fans, but no 60 seconds this week. We’re with a new client, Aprimo , and unable to post this week. assure you that “60 Seconds with the Fearless Competitor&# will return next week. Lead Generation Made Simple.”
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 11, 2010
    [Help] 60 Seconds with the Fearless Competitor – Episode 5
    Find New Customers helps business develop and implement programs to drive more sales leads by improving the way they find and acquire new customers using best practices in lead generation. In Episode 5 of this quick hitting video series, the Fearless Competitor shares 6 tips for B2B marketing success today.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 14, 2009
    [Help] New approach in remarkable content
    Jeff Ogden, the Fearless Competitor, is President of Find New Customers “ Lead Generation Made Simple &#  For businesses looking for lead generation , Find New Customers helps business implement best practices in finding and acquiring new customers. The Holy Grail of marketing content is interactivity. We watch it. Emails. Blog posts.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 30, 2009
    [Help] The wrong formula
    Jeff Ogden is President of Find New Customers , a company dedicated to helping other companies find and acquire new customers using best practices in lead generation. It used to be so simple. The formula was clear. Problem — We need sales. Answer — Hire salespeople, especially those with industry or specialized experience.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 22, 2009
    [Help] 6 Things You Need for Demand Generation
    He’s been called the guru of lead generation and Find New Customers helps businesses execute lead generation programs to excel at acquiring new customers. Here’s what you need: A clear universal lead definition – agreed by sales and marketing. strong value proposition – specific, measurable and time-constrained.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 10, 2014
    [Help] Work in B2B? LinkedIn Can Supercharge Your Personal Brand
    ve used it for all of the things mentioned above, but today I’ll focus on a couple of my favorite tips which helped me become one of LinkedIn’s top 1% most viewed profiles and will help you to supercharge your personal brand. 'Employees at B2B companies know that LinkedIn is the B2B network. asked him what it was. His answer?
  • SYNECORE  |  FRIDAY, JUNE 20, 2014
    [Help] Integrated Digital Marketing Chronicles: Measure & Refine Your Efforts
    You would imagine that utilizing the tactic of strategy refinement might have helped the army realize that bullets don’t work on Godzilla. 'After you''ve defined , promoted , connected and converted the audience with your digital marketing campaign your work is finished, right? Wrong! How is this accomplished? That got me thinking.I
  • SYNECORE  |  MONDAY, MARCH 10, 2014
    [Help] Social Mapping: Will Findery Make its Mark?
    As marketing goes solomo , the idea of social mapping is a unique enough concept to help it stand out amongst the noise. 'Social discovery is not a new concept. So what makes Findery , the new social app from Flickr co-founder Caterina Fake, different from all the rest? Did you know that Janis Joplin lived on this street? Bumping” Alerts.
  • B2B MEMES  |  MONDAY, JUNE 18, 2012
    [Help] Curation: Add Value and Pass It Along
    Among all the topics that seem to rile journalists and publishers these days, perhaps the most contentious is curation. Is summarizing and linking to another person’s article an honorable act or a form of theft? How can you distinguish between good curation and bad curation? Perhaps not so clear is how to add value.
  • SAZBEAN  |  MONDAY, AUGUST 30, 2010
    [Help] Review: SocialSeek for Social Media Monitoring
    If you found this post helpful, please consider signing up for our free newsletter or subscribing to Sazbean.com via RSS feed or email. One challenge with social media is keeping track of all the conversations and times that your name or company name is mentioned. Search by keyword and location, or just one or the other. Birds-eye View.
  • PHOENIX RISING  |  MONDAY, NOVEMBER 30, 2009
    [Help] Primal Thinking
    I'm laughing as I write this, I can't help it. I wrote a post last week entitled Ready, Fire, Aim. closed with what I thought was a cute little double entendre' Something lifke "Who knows, maybe we'll hit the bullseye!" " followed, by a picture of a bull's eye.the Wall Street Bull's Eye to be precise. 
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