Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Avoid all caps.

Copywriting 126

Copywriting Social Media Practices Marketing AI 126

KoMarketing Associates

JULY 11, 2019

Use Hashtags. Each LinkedIn Page can be associated with up to three hashtags. Hashtags have had their challenges on LinkedIn, but they do work on the platform now. Including your three most valuable hashtags on your Page is a good idea. Instructions for how to re-share any post that mentions your page are here.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

Sprout Social

OCTOBER 6, 2022

Video format: Will this video be filmed vertically? Important hashtags/mentions to include: Important for trends and partnerships. Look for songs, trending hashtags , sounds and visuals that are on the up-and-up in your Reels feed, Twitter trending topics or TikTok For You page. Use hashtags. Horizontally?

Viral Marketing 128

Viral Marketing Social Media Video Marketing Media 128

Sprout Social

MARCH 31, 2022

Here’s a quick rundown of the types of videos that are popular on TikTok: Hashtag challenges. Whereas TikTok leans heavily on trends, videos on Reels tend to resemble more “traditional” video content that’s simply stylized to fit the vertical format. Skits and memes. How-tos and tutorials. Explainer videos.

Video Marketing 123

Video Marketing Best Practices Cross-Selling Social Media 123

Sprout Social

SEPTEMBER 24, 2018

Here are a few facts to keep in mind: Videos are vertical and full screen. Remember to add hashtags before you publish and link your video to external pages like your website, or other social channels. It’s no big surprise since Buzzfeed has been making vertical videos on Snapchat Discover for years now.

Verticals 104

Verticals Youtube Ad Frequency Ideal Customer Profiles 104

ClearVoice

OCTOBER 5, 2020

As the Global Lead, Vertical Strategy & Marketing, Pukonen oversees the entertainment and restaurant verticals at Pinterest. An interview with Tina Pukonen, Pinterest global lead, vertical strategy & marketing, on new features and maximizing Pinterest for brands. Here’s what Pukonen had to say.

Lead Scoring 76

Lead Scoring Lead Ranking Brand Identity Branding 76

BenchmarkONE

AUGUST 26, 2021

Hashtags make posts easily searchable, increasing brand awareness and garnering new followers, and Instagram posts average four times the engagement of Facebook posts. the visual medium enables brands to highlight their products with creative immediacy, while the caption length offers more opportunity to inform and educate than, say, Twitter.

Small Business Marketing 66

Small Business Marketing Business Word of Mouth Ideal Customer Profiles 66

Marketing Insider Group

SEPTEMBER 26, 2019

Are you taking advantage of the most active industries or are you in the mindset of focusing on only one vertical? NetLine is using the hashtag #ImaDataMarketer to gain feedback on their reports if you want to share with them directly! Do you have room to pivot your targeting towards larger or smaller companies? CONTENT STRATEGY.

Enterprise Management 195

Enterprise Management Ideal Customer Profiles Content Marketing Management 195

Digilant

AUGUST 10, 2021

To take the personalization up a level, dynamically inserted ads can be served across a range of verticals, and targeted to a particular audience, time period, or reach and frequency objective. Sweepstakes & Coupon Codes, Social Integration through Photo Uploads and #Hashtags, Retailer Details, etc. .

Advertising Agencies 105

Advertising Agencies Creativity Advertisements Advertising 105

Magisto

JULY 21, 2019

Best Instagram Hashtag Generators. Choose the format you want to export your content (vertical for stories, square for posts) and voilà, you have fantastic, professional looking content ready to be posted. #2 Best Instagram Hashtag Generators. #11 You know the importance of hashtags on your Instagram SEO. Hashtagify.me

Lead Scoring 73

Lead Scoring Lead Ranking Leads Lead 73

Martech Advisor

SEPTEMBER 25, 2019

Users typically engage in a cycle of activities that include: Content Consumption (sharing and viewing videos), Social Expression (shooting and reacting to videos), Deep Engagement (hashtag challenges, live broadcasts and shopping), as well as Active Searches (discovering and searching).

Mobile Advertising 75

Mobile Advertising Advertising Agencies Cost Per Click Cost Per Thousand 75

Biznology

APRIL 26, 2016

Then I jump in, feet first, and reach out to all the most salient and germane influencers by hook or by crook: I follow everyone who is in my demographic, be it via keyword or hashtag, I engage with them all, no matter what their mozRank, Total Reach, Alexa Rank , Kred, PeerIndex , Kred, Page Authority, or PageRank , or Domain Authority.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Anyword

NOVEMBER 19, 2020

They can include up to 30 hashtags (but we advise not getting too carried away here). If you’re looking for more inspiration, here are 6 ways to master vertical text videos for Instagram Stories that are sure to get your creative juices flowing. Pay attention to the rules, but don’t go overboard.

Video Marketing 98

Video Marketing Best Practices Lead Ranking Verticals 98

Sprout Social

JANUARY 31, 2024

If you’re new to Shorts, consider the following to kickstart your presence there: Recut long-form videos into short-form content Cross-post vertical video content such as TikToks or Instagram Reels Experiment with smartphone-only video ideas with Shorts And hey, that last point leads us to our next tip.

Youtube 99

Youtube Work Management Social Networks Eye-Tracking 99

Digilant

NOVEMBER 16, 2021

In-Feed Video: an i mmersive, vertical video that appears in a curated, brand-safe feed for users. Hashtag Challenge: Create sponsored hashtags to encourage user-generated content, engage users and attract influencers. Brand takeover: a f ull-screen, interstitial ad unit that appears immediately when users open the app.

Paid Content 52

Paid Content Advertisements Advertising Mobile Advertising 52

Valasys

DECEMBER 18, 2018

They’re individuals who work or specialize in a particular vertical and frequently share social media content about their interests. Research hashtags. According to Hubspot, “[Micro-influencers] are social media users unlike typical celebrities, experts, or public figures.

Advertising Agencies 45

Advertising Agencies Verticals Blogger Marketing & Strategy 45

Hubspot

FEBRUARY 1, 2021

Additional organizations to consider are regional, national, and international associations focused on a specific facet of your vertical. On groups related to your vertical, you can post periodically (but not too often) about this amazing event that you’re hosting. Create a unique event hashtag.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Biznology

APRIL 11, 2017

It gets hashtags, it gets @handles, and it looks and feels a lot like Twitter as viewed through Tweetdeck of yore. They will be popular, quirky, unique, extreme, gonzo, vertical, eccentric, or appealingly mainstream. While it’s a lot to learn, it’s no nearly that confusing. Mastodon steals a lot from Twitter.

Social Networks 183

Social Networks Twitter Communities Work Management 183

Biznology

JULY 12, 2013

Some of the hashtags you can follow include #communications, #marketing, #mediarelations, #crisiscommunications, #publicspeaking, #newswriting, #pr, #contentmarketing, #investorrelations, #goodwriting, #socialcontent, #spokesperson, #socialmedia and #prtips. Or should I say, there are a lot of us.

Content Marketing 80

Content Marketing Public Relations Verticals Content 80

Moz

JUNE 28, 2020

The best thing about using social media as a source for content is that it can be applied to all verticals. For example, we produced a campaign for a client in which we looked at Instagram posts with the hashtag #sexy and a geolocation. Unlike surveys, though, it’s completely free. Conclusion.

Viral Marketing 80

Viral Marketing Press Sample Ethics 80

SnapApp

FEBRUARY 20, 2018

The question is, though: Once you’ve found the right influencer for your vertical, then what? . Jason Quey, VP of Marketing at Codeless , recommends starting with a big list of potential influencers (100+) within your vertical. Here’s an idea of what average influencer posts cost on Instagram by vertical: . Image source. .

Verticals 81

Verticals Outreach Advertising Agencies Cost Per Thousand 81

Convince & Convert

DECEMBER 10, 2015

To track everything a competitor is posting, use a social listening tool like Hootsuite , which allows you to set up streams focusing on specific profile pages, as well as hashtags. Read Their Blogs and Newsletters. Monitoring blog content produced by your competitors is a great way to spark ideas for content of your own.

Eye-Tracking 115

Eye-Tracking Marketing & Strategy Keywords Analysis 115

BenchmarkONE

MAY 13, 2021

The vertical-column layout makes it easy to see all the conversations you’re engaging in via your Twitter handle, whether they’re replies in the feed, retweets, or direct messages. You can also follow hashtags without leaving your main view.

Budget Programs 62

Budget Programs Marketing Automation Services Marketing Budget Marketing Management 62

Contently

APRIL 20, 2016

Subaru’s Instagram is tagged, and the hashtag #collab is included, but does the user know the dog’s owner was paid to create the post? ” Later on, they awkwardly announce the full model name (2016 Nissan Ultima 3.5SL), use the branded hashtag #sonotmeh, and Tiff even claims it was her “dream car” growing up.

Advertorials 114

Advertorials Youtube Guidelines Peer-to-peer 114

SnapApp

SEPTEMBER 6, 2018

You can also create your own Twitter lists that includes hyper-relevant information to your vertical, so even if there isn’t a list already in existence that is delivering the content you need, you can always build your own. Learn more about how to use Twitter lists and make your own here.

Curation 48

Curation Tools Content Verticals 48

SnapApp

SEPTEMBER 6, 2018

You can also create your own Twitter lists that includes hyper-relevant information to your vertical, so even if there isn’t a list already in existence that is delivering the content you need, you can always build your own. Learn more about how to use Twitter lists and make your own here.

Curation 48

Curation Tools Content Verticals 48

Moz

JUNE 28, 2020

The best thing about using social media as a source for content is that it can be applied to all verticals. For example, we produced a campaign for a client in which we looked at Instagram posts with the hashtag #sexy and a geolocation. Unlike surveys, though, it’s completely free. Conclusion.

Viral Marketing 72

Viral Marketing Press Sample Ethics 72

Buffer

OCTOBER 6, 2019

Otherwise, consider if you could organize fun games around your product or service which your online community could participate in by leaving a comment on one of your recent Instagram posts or sharing a photo with a particular hashtag. Mix high-quality edited content with raw authentic content (and keep in mind the vertical screen size).

Brand Identity 71

Brand Identity Branding Work Management Verticals 71

Webbiquity

NOVEMBER 11, 2014

“#Hashtag” with Jimmy Fallon & Justin Timberlake (Late Night with Jimmy Fallon). On the off-chance you haven’t already seen this – Jimmy Fallon and JT spoof hashtags, showing “what a Twitter conversation sounds like in real life.” But they seemed to resonate with Twitterers.

Advertising Agencies 100

Advertising Agencies Business Best Practices Paid Search Agency 100

Magisto

JUNE 30, 2020

As IGTV was created for mobile viewing experience, initially only vertical videos were supported. Thankfully, after receiving feedback from creators, Instagram has decided to change its strategy, and it now supports both vertical and horizontal videos on IGTV. . Write your title, add a description which can include hashtags and links.

Verticals 52

Verticals Youtube Video Marketing Click Rate 52

Televerde

NOVEMBER 3, 2020

Organize your content by pain point and vertical to streamline the process. When someone logs onto Twitter, they receive a curated content experience based on accounts and hashtags they’ve chosen to follow. Make it easy for them to find what they need right away. Mimic the Consumer Content Experience.

Marketing AI 52

Marketing AI Demand Marketing & Strategy Marketing Strategy 52

Sprout Social

DECEMBER 19, 2019

While their initial venture was to increase the creation of vertical video, things like this need baby steps. Create vertical video content specifically for IGTV. Create a hashtag to make it easy to track your influencers’ success with the Sprout Smart Inbox. So what does this mean for your brand?

Trends 93

Trends Curation Opinions Paid Search Agency 93

Oktopost

APRIL 9, 2019

These campaigns might be categorized by vertical market, buyer persona , product, or any number of other considerations. Here are a couple of reports that can impress upon your clients how well their social media marketing is serving them: Campaign-Specific Reports. The Presentation: Making the Case to Clients.

Social Media 95

Social Media Impressions Media Paid Search Agency 95

ClearVoice

JANUARY 14, 2020

Although most people pepper such updates with their guesses at relevant hashtags, simply linking to the source article is sometimes enough to get it noticed by LinkedIn curators. Do you think that the article lends credibility or context to your work?

CMS Development 119

CMS Development Content Marketing Media Planning 119

Hubspot

MARCH 5, 2021

This seems quite similar to the vertical video feeds you'll see on TikTok. Although YouTube hasn't launched Shorts globally, this hashtag still increases the chances of short videos appearing "on the Shorts shelf of the app.". Image Source. What Makes YouTube Shorts Different from Its Competitors.

Youtube 101

Youtube Planning Viral Marketing Paid Search Agency 101

Biznology

JUNE 25, 2013

Social media trappers have figured out how to use hashtags as well as how to generate compelling content with the express purpose of sharing, content that is somewhere else, content that doesn’t live on a social network but, rather, lives on a branded web site, corporate site, blog, or microsite.

Social Media 80

Social Media Social Marketing Media Planning 80

Buffer

DECEMBER 10, 2018

No matter what industry or vertical you’re in, video can help you promote your business in fresh and effective ways. Create your videos in square or vertical format to make sure it looks and feels native to the platform you are posting to. Or that 80% of marketers say video has increased time spent on their website? Enjoy the show?

Top of Funnel 111

Top of Funnel Video Marketing Product Brand Identity 111