Anything Goes Marketing

DECEMBER 21, 2008

That topic is Twitter and how best to use this tool for your B2B marketing efforts. I thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Add a link to your company's Twitter account to all mass email communications. Use Twitter content in your email newsletters.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Scoop.it

FEBRUARY 22, 2024

Platforms like LinkedIn, Twitter, Instagram, and TikTok allow you to connect with audiences in the spaces where they’re already active. Twitter is ideal for real-time news sharing and commentary. Use hashtags like #HR, #recruiting, #employment, etc., to tap into more extensive conversations.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

NuSpark Consulting

MARCH 30, 2016

Have a compelling media package ready for hand-outs; press kits, white papers, case studies, and contact info- with a trial offer if applicable. Twitter Hashtag Promoted Tweets. For tech and marketing audiences (and others of course), every show has its own hashtags that they promote. Facebook Interest ads.

Trade Show 100

Trade Show Ads Mobile Advertising Conference 100

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Content Standard

OCTOBER 9, 2015

Amid a marketing season that has been largely dominated by news of improvements and expansion from Facebook and Instagram, Twitter marketing seems to ever so slowly be slipping out of the public light. First, on the large scale, Twitter is trying to keep up with in an increasingly mobile-saturated market. A New Age of Twitter Content.

Twitter 40

Twitter Planning Paid Search Agency Social Media 40

Navigate the Channel

AUGUST 10, 2017

Check out a few of our favorite tips on getting the most out of your trade show through social media: Customize Twitter Hashtags, Livestream to Engage Event Attendees, and Follow Up with LinkedIn Connections . Leverage your contact list with these steps: Follow them on Twitter and add them to a Twitter List.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

Content Marketing Institute

DECEMBER 10, 2018

You have 1,300 characters available when posting to your personal profile, far more than the 280 characters available on Twitter. Other people that you’ve been talking to, other clients that you’ve been talking to, that might find this article, this white paper, this video interesting, tag them as well,” she says.

Linkedin 104

Linkedin Peer-to-peer Brand Identity Branding 104

ClearVoice

APRIL 23, 2019

White paper. A white paper is an older format of long-form marketing content — but wow, does it ever have staying power. In every type of product and sector from health food to blockchain, white papers are a marketing piece in the guise of a report or long-form researched article. Stakeholders. Post reach.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83

KoMarketing Associates

OCTOBER 5, 2017

This could be a gift card giveaway by signing up for the email list through a connected tablet at the event, following the brand on social media for a free t-shirt, or having a custom hashtag that attendees can use to get into an exclusive after party or happy hour. Event Recaps. Many attendees and brands live tweet during the event.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Launch Marketing

OCTOBER 31, 2018

We’ve shared why your B2B company should be on social media and how to use Twitter in previous blog posts. industry news, blog posts, white papers, etc.) Keep the following items in mind when engaging in social media: Before engaging, make sure you have complete profiles on Twitter and LinkedIn.

Social Media 55

Social Media Linkedin Media Peer-to-peer 55

Adobe Experience Cloud Blog

NOVEMBER 16, 2010

This holds true when marketers consider building a presence on Twitter – only marketers who use the right strategies build and contribute to lasting social engagements. To understand which strategies attract followers and boost lead generation, consider the following 12 tips for B2B marketers to excel in Twitter: 1. ReTweeting.

Twitter 48

Twitter B2B Marketing Tips B2B 48

Adobe Experience Cloud Blog

JANUARY 6, 2017

Don’t worry—we created a Storify of the 31 days that you can look at and a Twitter List so you can follow all of the influencers with just one click. Jessica Northey is a social media entrepreneur that speaks fluent hashtag and is a fan (and social promoter) of country music with #CMChat. Missed the countdown? Jessica Northey.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Consulting 0

Biznology

JUNE 25, 2013

Social media trappers have figured out how to use hashtags as well as how to generate compelling content with the express purpose of sharing, content that is somewhere else, content that doesn’t live on a social network but, rather, lives on a branded web site, corporate site, blog, or microsite. Otherwise, everything’s ephemeral.

Social Media 80

Social Media Social Marketing Media Planning 80

Hubspot

AUGUST 11, 2019

Join or contribute to Twitter chats. Twitter chats are when a group of people meet on Twitter to discuss a certain topic, trend, or interest area using an agreed-upon hashtag. From there, here’s what not to do in a Twitter chat: Twitter chat lead: “ A1: My biggest pain point is competitive spend. ”.

B2B Sales 68

B2B Sales Lead Scoring Lead Ranking Sales Qualified Leads 68

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. ” via H&R Block. Holy Social!

Social Media 141

Social Media Activities Media Skype 141

Content Standard

APRIL 4, 2019

One video clip that WordPress recently shared on Twitter showcases an artist’s sand creations, which celebrate the beauty of our natural world and emphasize the importance of protecting our Earth. Another video features a civic-minded girl named Hilde, who started her own local newspaper to cover important events in her town.

Creativity 111

Creativity Video Marketing B2B Marketing Planning 111

Sharpspring

OCTOBER 27, 2021

white papers, worksheets, webinars) instead of purchasing a pre-assembled contact list. So instead of targeting high-competition keywords such as “lawn maintenance” or high-volume hashtags such as #lawncare, get specific, e.g. “environmentally friendly lawn care” or “#EcoFriendlyLawn.”. Hashtagify for trending hashtags.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

SugarCRM

JANUARY 29, 2016

Those steps could lead you down the path of a webinar or they could also provide you with topics for a blog post, eBook, white paper, etc. a white paper), providing an incentive for people to tune in can not only boost registration and attendance, but it can also help create some buzz. But there’s more to it than that.

Webinar Metrics 50

Webinar Metrics Outreach Paper Deliverability 50

Litmus

JULY 24, 2020

Be sure to subscribe to Delivering on iTunes or Spotify to listen to future episodes and join the conversation on Twitter using the hashtag #DeliveringPodcast. Check out their blogs on a regular basis, sign up for their newsletters, and at least skim through their white papers and ebooks if you don’t read them all the way through.

Work Management 71

Work Management Marketing Management B2B Thought Leadership Top of Funnel 71

Buffer

DECEMBER 17, 2018

These could be templates, a checklist, blog posts, white papers, ebooks or lots of other great things. Most importantly, Rand talks about how you can’t ignore that 60% of a business’s or brand’s followers are likely to purchase or recommend after following them on Twitter. Hailley on Twitter and Hailley’s Website.

Social Media 110

Social Media Social Marketing Advertising Agencies Paid Search Agency 110

SmartBug Media

JUNE 10, 2019

30 percent should be your own content (such as blogs and white papers). The idea of filling at least 60 percent of your social media calendar with other people’s content may be intimidating, but here are some ideas to get started: Search Twitter hashtags related to your industry (monitor streams in HubSpot are great for this!).

Social Media 71

Social Media Social Marketing Media Tips 71

SnapApp

SEPTEMBER 30, 2015

Takeaway: Encourage social sharing — interactive content generates attention in social media channels like Facebook and Twitter. You could offer a white paper on the importance of a strong relationship… or you could ask them how they’re doing. Takeaway: Don’t keep your thought leadership tied up in lengthy white papers.

Personalization 48

Personalization Examples Content Marketing Planning 48

Ledger Bennett

OCTOBER 28, 2020

This White Paper will detail the proven strategy for successful virtual event marketing promotion Ledger Bennett deploy to provide your business a reliable pathway to measurable results. – Number of Social Media Posts Using Event Hashtag (and Engagement with Those Posts). What Are Virtual Events & Do They Work?

Ideal Customer Profiles 59

Ideal Customer Profiles Budget Programs Event Marketing Paper 59

Digital B2B Marketing

OCTOBER 15, 2013

Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. Tip: don’t add hashtags to your promoted tweets, you will end up paying every time someone clicks your linked #hashtag! Promoted Tweets. LinkedIn Sponsored Updates. Content Syndication.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

DivvyHQ

JULY 16, 2019

You’re paying good money to sponsor ads on Facebook, Twitter or Google and yet you’re sending these visitors straight to a sales page HOPING for a conversion. Cold traffic brought in off of hashtags and ads should quickly move into discovery because they are actively looking for a product or service. You can do a lot more than hope.

Top of Funnel 61

Top of Funnel Paid Content Marketing Websites Digital Marketing Funnels 61

Hinge Marketing

OCTOBER 28, 2015

Also, since hashtags are the keywords of Twitter, select some appropriate ones to use when tweeting to promote your content. An editorial calendar that includes titles, keywords and hashtags might look something like this: How should you use these keywords to get found in the search engines?

SEO 48

SEO Ideal Customer Profiles Lead Scoring Lead Ranking 48

Convince & Convert

MARCH 4, 2016

Go through your old blog posts , presentations, and white papers. Include social media buttons underneath the infographic so people can share it via their favorite platforms (such as Twitter, Google+, Pinterest, and Facebook). Always use relevant hashtags when posting on Twitter to improve engagement.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Adobe Experience Cloud Blog

JUNE 24, 2009

     An event doesn’t need to have to trend on Twitter to be great.   I think this may have been because BtoB’s Twitter account is newer and has less of a following, and because they did not promote the event hashtag very much before the event.     9.    The benefit? .

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

Biznology

DECEMBER 20, 2019

For example, if you have chosen three platforms- Facebook, Linkedin, and Twitter; make sure all the three are well-covered. Twitter : Use posts and an event hashtag to build excitement before and during your event. Apply relevant hashtags. Hashtags are no longer a buzzing term; they have become more like a norm.

Social Media 193

Social Media Advertising Agencies Advertisements Advertising 193

Sprout Social

FEBRUARY 22, 2021

Embrace the hashtag. Regardless of how you feel about hashtags, they do make an impact on your social content. If you’re not using a few hashtags per post, you’re missing opportunities to amplify the post beyond your existing followers. to drive conversion-focused content like webinars or white papers.

Social Media 136

Social Media Paid Social Agency B2B Thought Leadership Media 136

ClearVoice

SEPTEMBER 7, 2021

Remember, you aren’t writing a white paper or a press release. Use hashtags. Instagram allows writers to use many hashtags. For best results, use 20 meaningful, topic-focused hashtags that adequately compliment your Instagram post. Twitter 280 characters. Use hashtags. Use a strong voice.

Social Media 98

Social Media Copywriting Effectiveness Media 98

Launch Marketing

AUGUST 30, 2023

B2B audiences primarily use LinkedIn, but your audience might use Instagram or Twitter more frequently. Create a hashtag to keep all things company launch related in one location so your followers can follow along. These are assets such as eBooks, white papers, guides and webinars. Prepare a social media calendar.

B2B Marketing 114

B2B Marketing Planning Landing Pages Press 114

KoMarketing Associates

JULY 13, 2017

Sina Weibo , founded in 2009, has been recognized as the “Chinese Twitter” by the western world. Under the category of interests , one can also see subcategories covering books, topics (identified by hashtags), places, applications, and music. Using Hashtags. Just like Twitter, hashtags are important for Weibo.

B2B Marketing 120

B2B Marketing Enterprise Management B2B Paid Search Agency 120

Hinge Marketing

MAY 20, 2020

We’ve all seen influencers on social media with thousands of followers getting tons of engagement, boasting about the leads they get on channels like LinkedIn and Twitter. Instead of logging into Facebook, I logged into LinkedIn and Twitter to consume content more relevant to me as a professional. Using hashtags can be tricky.

Linkedin 83

Linkedin Ideal Customer Profiles Webinar Metrics Social Media 83

Unbounce

MAY 5, 2022

There’s more of a commitment to more traditional forms of content—blog articles, ebooks, videos, and white papers. The best of TikTok gets reposted onto YouTube, Facebook, Instagram, Twitter, WhatsApp, and other platforms you visit. Hashtags on Instagram and Facebook aren’t very fashionable. Who’s Using TikTok?

Paid Content 144

Paid Content Marketing Budget Landing Pages Cost Per Thousand 144

KoMarketing Associates

SEPTEMBER 7, 2017

For instance, if someone is new to Twitter and doesn’t use the platform regularly, it wouldn’t make sense to reach out to them there to make a connection. That being said, not all B2B buyers are going to be active on LinkedIn (or Twitter). videos, white papers) to share can help get your content in front of more people.

Social Marketing 151

Social Marketing B2B Marketing B2B Skype 151