KoMarketing Associates

DECEMBER 12, 2019

Just like the other popular social media platforms like Facebook and Twitter, a company’s LinkedIn page is likely to show up in search results for their branded terms. In the above screenshot, the hashtag section is a relatively new feature that LinkedIn has been pushing for pages for a while.

Linkedin 157

Linkedin Paid Search Agency Companies Practices 157

KoMarketing Associates

NOVEMBER 2, 2017

These include: Hashtags: Create a hashtag for the event and use a hashtag aggregator like Tagboard or Keyhole to track it across multiple social media networks. Launched in 2015, Twitter polls allow any user to create polls and run them for a set number of days. Use a hashtag (e.g. Employee Involvement.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

KoMarketing Associates

MAY 21, 2013

Aside from just having a profile set up and running, marketers need to take the next step: Hashtags. While hashtags are best known for being used in Twitter, Google+ recently improved its hashtag functionality, and Facebook has been talking about adding them for some time. How can you deliver that to them?

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

KoMarketing Associates

JULY 23, 2019

Social media is now a large component of many of these conferences and events, generally including a custom event hashtag that event goers use to keep up with what they need to know. higher on Twitter for videos that work without sound versus those that do not. In fact, ROI is 1.8X Video for LinkedIn.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

KoMarketing Associates

OCTOBER 5, 2017

This could be a gift card giveaway by signing up for the email list through a connected tablet at the event, following the brand on social media for a free t-shirt, or having a custom hashtag that attendees can use to get into an exclusive after party or happy hour. Event Recaps. Many attendees and brands live tweet during the event.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

KoMarketing Associates

AUGUST 27, 2019

TripAdvisor has a Twitter account that’s just for their hotel partners that have listings on their site. Not only do they do a great job serving the community of hotel owners and managers that want to connect with them, but they also have a very visually appealing Twitter profile. Custom Images. Interaction With Community.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

DECEMBER 18, 2014

Tactic #1 – Create Segmented Private Lists on Twitter and Monitor w/ TweetDeck. Tactic #2 – Use Topsy or Buzzsumo to See Who is Sharing Your Content on Twitter. Is your content team creating valuable resources that are getting mentioned around Twitter? Bonus: Running a Twitter chat? Are you using IFTTT?

Social Media 120

Social Media SEO Media Link Building 120

KoMarketing Associates

JANUARY 22, 2019

Are they using industry hashtags? Are they covering industry events or participating in Twitter chats? To take a look at individual social media platform strategies, start by reading all about breaking through the noise on Twitter … we can smell some follow-up blogs on platform specific strategies coming up. The list goes on.

Social Media 122

Social Media Webinar Metrics Media Marketing & Strategy 122

KoMarketing Associates

JANUARY 8, 2015

Twitter Search. Twitter can be used for any number of things when it comes to business – customer service, brand awareness, content distribution, sales prospecting, etc. But Twitter can also be a great asset in content generation. Search Twitter for a service or product you offer. Need a content idea?

Peer-to-peer 120

Peer-to-peer Content Work Management Keywords 120

KoMarketing Associates

DECEMBER 27, 2012

It’s such a cool way to look at Twitter accounts and figure out how to really target the right people. You can see more of the posts, articles, and information Casie likes on Twitter , LinkedIn , and Google+ and read her blog posts here. Heroes and Hashtags: How 9 Fictional Characters Would Use Twitter – Ed Hadley.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

KoMarketing Associates

JANUARY 29, 2019

Social media interactions – pay attention to the hashtags that drive the most engagement and always track retweets, shares, mentions, etc. Twitter Ads : Use audience and keyword targeting to serve your content to demographics that fit your needs. Create CTA Banners. Let’s go back to earlier in this post.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

KoMarketing Associates

DECEMBER 5, 2013

Check out the event’s Facebook page, Twitter hashtag, LinkedIn group, etc. Events are jumping on the bandwagon, creating Twitter and Instagram hashtags for shows, and encouraging attendees to take photos to be featured on the event’s blog or social media pages. Headed to a show? Hold an Interview. So go ahead.

Peer-to-peer 120

Peer-to-peer Ad Building Conference Search Engine Marketing 120

KoMarketing Associates

JANUARY 26, 2016

Know the event hashtag and don’t be afraid to run a small targeted paid campaign. Test headlines, use of images, hashtags, and more. 12 Examples of B2B Companies Managing Impactful Twitter Profiles. Don’t hestitate to reach out in the comments or connect with me on Twitter ! Which is a perfect segue into our next point….

Social Media 96

Social Media Media B2B Tips 96

KoMarketing Associates

AUGUST 9, 2018

of US companies with 100 plus employees on Twitter for marketing purposes. ­. With Twitter costing 6 times more than Facebook for paid advertising, organic strategy should be considered a critical component of a brand’s strategy on Twitter. Have a Twitter Communication Plan. Be Consistent with Twitter Communication.

Paid Content 158

Paid Content Twitter Ideal Customer Profiles Social Media 158

KoMarketing Associates

JANUARY 20, 2015

Twitter, Facebook and Pinterest) allow users to include detailed bio descriptions with multiple links in their profile and each update, Instagram does not. I believe that this is the very reason why Instagram blows away Twitter on brand engagement. It embodies a unique element: storytelling. While other social media platforms (e.g.:

Paid Search Agency 120

Paid Search Agency Companies Examples B2B Thought Leadership 120

KoMarketing Associates

JANUARY 22, 2015

Twitter Lists / Saved Hashtag Searches. Here are a few additional suggestions: Review influential Twitter profiles using FollowerWonk to identify additional influencers and relevant profiles. Swayy for personalized content discovery. Buzzsumo for understanding the type of content that performs best. List Management.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

KoMarketing Associates

JUNE 17, 2022

According to Content Marketing Institute , the top social platforms for B2B include LinkedIn, Facebook, Twitter , and Youtube. Consider using hashtags as well; these can increase your reach and help users find your content. . Here’s an example from Slack’s Twitter page that shows this in action: .

Social Media 255

Social Media Social Marketing B2B Marketing Media 255

KoMarketing Associates

JULY 13, 2017

Sina Weibo , founded in 2009, has been recognized as the “Chinese Twitter” by the western world. Under the category of interests , one can also see subcategories covering books, topics (identified by hashtags), places, applications, and music. Using Hashtags. Just like Twitter, hashtags are important for Weibo.

B2B Marketing 120

B2B Marketing Enterprise Management B2B Paid Search Agency 120

KoMarketing Associates

SEPTEMBER 7, 2017

For instance, if someone is new to Twitter and doesn’t use the platform regularly, it wouldn’t make sense to reach out to them there to make a connection. That being said, not all B2B buyers are going to be active on LinkedIn (or Twitter). Research where buyers are “hanging out” online so you can learn how to best reach them.

Social Marketing 151

Social Marketing B2B Marketing B2B Skype 151

KoMarketing Associates

MARCH 23, 2022

Are your Twitter efforts paying off — or do you feel like you’re shouting into a crowded room? . In fact, 54% of B2B marketers currently use Twitter to expand brand awareness, interact with prospects, and, yes, even drive sales. . Twitter Ads lets you target users based on location, language, device, age, and gender.

Twitter 229

Twitter Paid Search Agency Advertisements Advertising 229

KoMarketing Associates

JULY 24, 2014

FollowerWonk is a product developed by Moz that allows users to search Twitter profiles or bios to help identify influencers by a specific keyword or keyword phrase. Users can enter a keyword or hashtag in the query box and it’ll return a breakdown of influencers (based on retweets). FollowerWonk. Hashtagify.

Social Media 120

Social Media Buzz Tools Media 120

KoMarketing Associates

NOVEMBER 5, 2019

One of my favorites is FollowerWonk , but I would also strongly recommend checking out the features available in each platform – like Twitter Advanced Search. I get it, not every brand can be as hilarious and sarcastic as Taco Bell on Twitter. Twitter, especially, is important for customer service engagement.

Social Media 128

Social Media Social Marketing Marketing Strategy Marketing & Strategy 128

KoMarketing Associates

AUGUST 20, 2015

Keep tabs on trending topics on Twitter. Use Hashtagify to search on the best hashtags to reach your audience. or “How can I trick a person into signing a document that will give me control of his shares in a startup?”)). Ask a question on Quora. Create a round-up post of the most shared posts socially.

Peer-to-peer 120

Peer-to-peer Buyer Personas Keywords Long Tail Marketing 120

KoMarketing Associates

JANUARY 11, 2018

As you grow, you can focus more on the finer aspects of the social platform, such as including more hashtags and even doing live broadcasts. A few other areas to think about for Instagram best practices for B2B companies include hashtags, live video, and creating Stories. Hashtags are insanely popular on Instagram.

Paid Search Agency 252

Paid Search Agency Companies B2B Broadcasting 252

KoMarketing Associates

NOVEMBER 6, 2012

As with a company blog or other social media sites like Twitter and Facebook, marketers can leverage Pinterest to become thought leaders and share relevant information with followers and prospects. Visit Pinterest.com and sign up using an email address or your Facebook or Twitter account. Getting Started. Creating an account is easy.

B2B Marketing 120

B2B Marketing Practices B2B Best Practices 120

KoMarketing Associates

JANUARY 13, 2015

Hot topics and issues present a unique opportunity to get the brand involved in the conversation being had (think hashtags). Examples: 12 Examples of B2B Companies Managing Impactful Twitter Profiles. Creative ties and comparisons to large events combined with timely publishing and promotion can generate a significant traffic surge.

B2B 120

B2B Marketing Management Ideal Customer Profiles Statistics 120

KoMarketing Associates

OCTOBER 28, 2014

million followers on Twitter , 20.3 Salesforce is a B2B company worth highlighting for their impactful Twitter profile. Their Twitter profile is composed of industry related news, helpful tips, success stories and an appropriate mix of branded and unbranded tweets. ’s online presence is stronger than ever; with 24.6

Social Media 120

Social Media Social Marketing B2B Marketing Media 120