Customer Experience Matrix
Using Hashtags as Strategic Objects
Buzz Marketing for Technology
FEBRUARY 27, 2013
Posted in Hashtags Twitter. Hashtags have been around for a while. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. Too many hashtags make it difficult to track and are confusing to consumers.
Are you #BreakingTheLaw by using Hashtags?
grow - Practical Marketing Solutions
OCTOBER 21, 2015
The “pound sign” (#) has seen quite a resurgence in popularity the past few years, as people repurpose it as the omnipresent hashtag on social networks like Twitter and Facebook. Marketers and brands jumped on the hashtag train early (with some hilarious missteps ), using hashtags to run giveaways , facilitate Twitter chats or just get cheeky with brand audiences.
How to successfully harness the hashtag
JUNE 30, 2015
Brush up on your hashtag know-how with these vital tips that even the biggest brands tend to forget…. The post How to successfully harness the hashtag appeared first on Connecting Element. Blog Facebook hashtags hashtag tips how to use hashtags Instagram hashtags social media Twitter hashtags
How to Use Hashtags on Twitter, Facebook & Instagram
FEBRUARY 8, 2016
A lot of words have been added to the dictionary over the past few decades thanks to social media, but few have become so widely used and accepted as "hashtag.". For a long time, the hashtag symbol (#) was known simply as the "pound" symbol. While hashtags were originally made famous by Twitter , they're now used on many major social networks, including Facebook and Instagram.
7 Hilarious Twitter Brand Hashtag Fails
MARCH 12, 2015
We all know that Twitter offers you the ability to create a trackable, branded hashtag. You as the company choose the words, letters, and caps on the hashtag. The following list includes major corporations, government agencies, and artists who failed in either the creation, execution, or use of their own branded hashtags. The second hashtag was vague: #McDstories.
The History of Hashtags [Infographic]
DECEMBER 5, 2014
A lot''s happened since hashtags were first proposed on Twitter. It took two years for Twitter to fully embrace the hashtag, and it''s been a whirlwind of opportunity and embarrassment for both users and marketers ever since. Just look at this post on successes and failures from seven big brands'' Twitter hashtag campaigns to see what I mean.
The 32 Best Twitter Marketing Tools
JANUARY 24, 2017
While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.” 11) Twitter Analytics.
Facebook Launches Clickable Hashtags #Finally
JUNE 12, 2013
Today, in a post on its news blog , Facebook announced it would finally be rolling out functional, clickable hashtags. Facebook also hints that hashtags are just the first of many features to come (such as trending hashtags and deeper insights) that aim to help users discover interesting discussions around public events, people, and topics on Facebook. Hallelujah (#NoSarcasm).
Tips and Tricks for Using Hashtags on Social Media Sites
FEBRUARY 3, 2015
Hashtags have become an integral part of social media. If you’ve been limiting your hashtag use to Twitter, it’s definitely time to step out. There are nine other networks that let you search and sort information by hashtags. Search by hashtag? Click on hashtags? Number of hashtags to use per update. Twitter. No Hashtags for LinkedIn.
Hashtag Stuffing Doesn’t Work for B2B Twitter Accounts
Social Media B2B
JULY 11, 2011
Stuffing tweets with high-traffic hashtags has been common practice since the advent of the hashtag in 2007. If your B2B company is just starting on Twitter and doesn’t have many followers, then you need to get more attention from search. It was a case of hashtag stuffing gone horribly wrong. And 26% of social properties had better performance in posts with hashtags.
How to Filter Out Twitter Spammers When Following Trending Hashtags
APRIL 25, 2014
If you''ve ever joined a hashtag conversation on Twitter during a popular conference, webinar, TV show, sporting event, etc., you''ve probably noticed that when the hashtag starts trending, the stream is infiltrated by spammers. How to Filter Spam on Twitter. Simply do a basic search on Twitter for your hashtag, and include negative matches in your search.
“The Twitter Hashtag is the New Neon Sign”
Blue Focus Marketing
APRIL 10, 2012
Yet compelling as it is, we can take this statement one step further: I offer that your brand can also live in hashtags. Twitter offers an amazing tool for networking, generating business leads, sharing valuable content, and creating buzz for products and ideas. If you are not an avid Twitter user but would like to start, let me give you a good reason. Advertising & Mktg.
Get the Most Out of Twitter Hashtags
SEPTEMBER 30, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip! One of the most complex features of Twitter for new users to understand is the hashtag , a topic with a hash symbol (“# ) at the start to identify it. Respect.
How to Attract Talent With a Company Hashtag: 10 Inspiring Examples
FEBRUARY 17, 2017
Let's take a look at how 10 different companies are using hashtags and social media curation to attract talent. And what's a better way to make sense of social media noise than a well-branded hashtag? We live in the hashtag-driven society. Hashtags have the power to fuel marketing campaigns , address healthcare issues, and report breaking news. Intrigued? Adobe life.
7 Silly Hashtag Mistakes No One Should Make
JULY 29, 2014
Hashtags were initially introduced to Twitter to make it easier for users to keep track of certain types of content on Twitter and find the people and topics most relevant to their interests. Today, hashtags have become a cultural phenomenon -- they''re on almost every social network and used in everyday conversations. It doesn''t end well. Tweet This Stat ).
Put a Hashtag on It!
JUNE 17, 2013
Hashtags, those little yet powerful pound signs (#), are a common way of making a social media marketing campaign more effective. Several social media platforms actively use this small tool, including Twitter, Instagram, Pinterest, Tumblr and even Facebook now has jumped on the hashtag bandwagon. ” The following tips will have you hashtagging successfully in no time: 1.
How to Know Which Hashtags to Use in Your Social Media Posts
JANUARY 21, 2015
And now… the hashtags. But which hashtags? How many hashtags? Do you really even have to use hashtags? Let’s take a look at the basics of hashtags and discuss best practices for using them wisely. Why picking the right hashtag is so important. This table shows how much a hashtag can increase of the chances of getting a retweet or a favorite.
Event Marketing Hashtags Done Right
MAY 5, 2016
Social media has brought many changes to the event planning industry, including the use of event hashtags for seminars and conferences. Many event planners, social media marketers and event staff know what a hashtag is. But they may not understand how to use hashtags and apply them correctly within their event marketing. Keep Hashtags Short & Sweet. Conclusion.
The Rules of Twitter Hashtags: Hits and Misses From 7 Big Brands
MAY 23, 2014
Since hashtags became clickable in 2009 , brands and consumers have used them to start, track, and follow conversations on Twitter. Today, hashtags have become a critical part of successful marketing campaigns across many different social platforms. Having a designated hashtag for the show encourages viewers to interact with ABC and other fans of the show on social media.
Lessons for Your Brand from Facebook Live Video—As Told by Hashtags
AUGUST 27, 2016
Here’s a closer look at live video—through the lenses of the hashtags that embody the reasons for its success. It’s the hashtag that won’t go away—and with good reason. Another trendy hashtag is behind the undeniable appeal of live video is #FOMO (fear of missing out), and it’s strong with live video. nofilter. Unpredictable Content, Predictable Results.
Announcing Hashtag Support for Instagram, Twitter, and Facebook
JULY 12, 2013
Hashtags are loved by both – users and brands. Today, we are excited to announce the support for hashtags on multiple networks – Instagram, Twitter and Facebook. Hashtags have always played a critical role in content discovery and sharing for social media users and extending reach for social media marketers. What can you do with the content with hashtags?
Hashing Out Hashtags: What They Are & How to Use Them [Infographic]
APRIL 29, 2015
What do overalls, Mariah Carey's Christmas album, and hashtags all have in common? While hashtags didn't rise to popularity (with the help of Twitter) until after 2007, they were actually first used during the late 90s to categorize items into groups on IRC (Internet Relay Chat.). And like most new things, hashtagging has left us with a ton of questions.
Interesting Infographics: What the #### are those social media hashtags all about?
FEBRUARY 27, 2015
That’s the story behind hashtags, those little # signs you see all over Twitter, Instagram, and more recently Facebook. Hashtags allow you to tag your posts with information indicating the area of interest associated with what you’re saying, which in turn lets people find your material when they’re searching for information on that topic. Take Twitter , for example.
5 Twitter Hashtag Analytical Tools and How to Leverage Them
AUGUST 29, 2014
The hashtag: from humble beginnings to becoming as important as an emoticon to add additional context, the hashtag is pretty omnipresent. You see the hashtag addict (usually on instagram: #selfie #yoga etc.), and you see people who are a little hashtag shy, maybe using it occasionally. You’ve probably even met people who speak in hashtags: “Going shopping, … Continue Reading. Twitter | Facebook | Google+ | LinkedIn |. Twitter Hashtag Analytical Tools and How to Leverage Them by Tammy Kahn Fennell - Maximize Social Business.
The Word Of The Year Is a #Hashtag
FEBRUARY 27, 2015
” In 2010, it was “app.” In 2010, the word of the decade was “google.” (And in 2008 the WOTY was “bailout”; in 2007 “subprime”; in 2006 “Plutoed”; in 2005 it was “truthiness” Read the whole list.). In 2012, ADS members determined that “hashtag” was the word of the year. Hashtags are important to our culture. The takeaway?
Mapping and Effectively Using Twitter Hashtags for Business
Proteus B2B Marketing Blog
SEPTEMBER 21, 2010
Including hashtags in your tweets is a powerful way to extend the reach of your activity on Twitter. While people can follow other Twitter users, they can also follow hashtags. Tools like TweetDeck, Seesmic Desktop, and HootSuite are great for monitoring hashtag streams. When you include a hashtag in your tweet, your tweet will get [.].
How to be Twitterific – 39 Expert Twitter Guides and Tips
MARCH 3, 2015
From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. How can marketers best utilize Twitter’s expanded features and the latest tools?
The 10 Don’ts of Twitter for B2B Marketing
APRIL 26, 2016
Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. In fact, Twitter is now the top social platform for B2B brand mentions , with 73% of them happening on the site. Why is it so important to avoid Twitter bad practices? JJDollarSubDay.
The essential guide to building your business through Twitter search
grow - Practical Marketing Solutions
FEBRUARY 3, 2014
. Many business professionals believe the Twitter search function is the most powerful tool for marketing insight ever created. But if you search Twitter, the results are real-time conversations. Used effectively, Twitter search can be an essential tool for discovery and marketing research. Contains the hashtag “#Steelers. This is your ideal Twitter community, right?
Who Owns Twitter (Marketing or Sales)?
JANUARY 26, 2017
For anyone who really loves social media, there’s simply no substitute for Twitter. Twitter is a very good place for advertising (as long as you understand the market), but I think the platform’s real value comes from its potential as a relationship-building medium. By the Numbers: Why Twitter is a Natural Fit for B2B Sales and Marketing. So, who really owns Twitter?
The Top #Nifty50 Women Writers on Twitter for 2013
OCTOBER 28, 2013
Each year, the #Nifty50 awards honor 50 men and 50 women who actively engage on Twitter. In 2012, the #Nifty50 recognized the top men and women on Twitter in the technology realm. and who actively engage on Twitter. We’re proud to acknowledge these 50 women from 48 different organizations as the top #Nifty50 women writers on Twitter for 2013. 2011 was the inaugural year.
Engage Your Blog Readers with Realtime Content Updates Using #Hashtags [Infographic]
NOVEMBER 20, 2013
Hashtags have become the new language of social. At one point Twitter was quoted as saying that 11% of … Continue Reading Engage Your Blog Readers with Realtime Content Updates Using #Hashtags [Infographic] by Neal Schaffer - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. All opinions are 100% mine.
Converting Hashtags into #Trademarks
FEBRUARY 10, 2015
Media outlets have hinted that hashtags may soon be an outdated trend, but the public has not abandoned the ubiquitous organizer of social media posts. As a further testament to the importance of hashtags, brands are claiming ownership of them as intellectual property. Indeed, Coca-Cola filed trademark applications this year for two Twitter hasthags–#cockecanpics and […] Author information Kyle-Beth Hilfer This monthly Social Media and the Law column is contributed by Kyle-Beth Hilfer. Hilfer graduated with honors from Yale College and Harvard Law School.
The Twitter Book that changed everything
grow - Practical Marketing Solutions
JULY 28, 2014
I have been working in business for 30 years and I’ve had a lot of great accomplishments but when I reach the twilight of my career, what people may remember me for is a little Twitter book I wrote in 2011. What does Twitter mean today? In fact, I really had to consider whether Twitter is still the hub of human connection it was when I fell in love with it many years ago.
7 Reasons to Start Your Own Twitter Chat TODAY!
grow - Practical Marketing Solutions
AUGUST 11, 2015
What is a Twitter Chat ? To me, I like to think a Twitter Chat is like having a discussion over coffee, only online. On Twitter, however, it WORKS ! Two months ago, Post Planner decided to start our own Twitter Chat and I was assigned to work with the team to organize it from scratch. Twitter Chat is just too powerful to ignore! What is a Twitter Chat?
How to protect yourself on Twitter
JUNE 24, 2016
Not even hours later, a notification on my phone told me that hackers had gotten access to the NFL’s official Twitter account, and tweeted out the erroneous report that Commissioner Roger Gooddell had died. Both of these incidents highlighted something very important—people don’t always understand how to protect themselves on Twitter. Hijacked Hashtags. Hijacked Accounts.
29 (of the) Best Twitter Guides, Tips and Infographics of 2013
JANUARY 14, 2014
Twitter became a publicly traded company on November 7 and saw the price of its shares climb 73% on the first day of trading. Does anyone still thing Twitter is for the birds? What are the best ways to drive website or blog traffic with Twitter? To grow your company’s Twitter following? Utilize Twitter advertising? Get the most out of Twitter search?