How to protect yourself on Twitter
JUNE 24, 2016
Not even hours later, a notification on my phone told me that hackers had gotten access to the NFL’s official Twitter account, and tweeted out the erroneous report that Commissioner Roger Gooddell had died. Both of these incidents highlighted something very important—people don’t always understand how to protect themselves on Twitter. Hijacked Hashtags. Hijacked Accounts.
The best automagical Twitter following tools for your business
AUGUST 18, 2015
Now, we’re on to automating Twitter following, following-back, and unfollowing. Before ManageFlitter offered its Remote Management tool and after Twitter shut the door on doing everything with one click, SocialOomph as my go-to when it came to following, following back, and. Upload and schedule photos for your Twitter account. Great for managing Twitter competitions.
Reduce your Twitter followers bloat with @manageflitter @socialoomph @crowdfire
MAY 3, 2016
I’ve said it many times before: if you want your Twitter profile to be strong and if you want to develop both influence and clout, you’ll need to prune your Twitter following as rigorously as you would a prize Bonsai. And I can’t really just wait until those people discover me solely through my own hashtags, language, keywords, and links. ManageFlitter.
If you post it will they come?
JULY 19, 2016
across my 541 members, mostly across Twitter and LinkedIn but sometimes across Facebook and Google+ as well (though I must admit I sometimes don’t include those last two because I don’t know how often my subscribers share those, though I may well try this week). They’re masters of including @mentions and #hashtags — it’s a beautiful thing. Like this post?
ManageFlitter is my favorite follow/unfollow Twitter tool
AUGUST 25, 2015
suggested that nobody offered a web service that allowed Twitter marketers to simply and easily follow other Twitter accounts based not on keywords or hashtags or location or popularity but based simply on Twitter handles. What I needed, to take it even further, was a tool that would allow me to bulk upload dozens, hundreds, thousands of Twitter. It works!
Make the most of your social media fans
JUNE 27, 2016
Even in industrial and technical sectors, Twitter and Facebook have proved themselves to be lively venues for engagement, sharing and conversation. According to Ajay Gupta, CEO, the best results can be produced for the “big three” networks, Twitter, Facebook, and LinkedIn. Most brands and companies today have some sort of social media presence. But here’s a new development.
Launching your social campaign with guns blazing!
APRIL 26, 2016
Then I jump in, feet first, and reach out to all the most salient and germane influencers by hook or by crook: I follow everyone who is in my demographic, be it via keyword or hashtag, I engage with them all, no matter what their mozRank, Total Reach, Alexa Rank , Kred, PeerIndex , Kred, Page Authority, or PageRank , or Domain Authority. Twitter : @chrisabraham : 51.5k followers.
3 Top Social Automation Tools
OCTOBER 7, 2014
Of course, needless to say, Twitter , Facebook, Google+, LinkedIn, and Foursquare profiles. Back before Twitter became fascistic when it came to automation tools such as auto follow back and so forth, SocialOomph was really something spectacular. ManageFlitter is my new best friend, especially since it’s the only Twitter automation tool that’s still automated.
Use Instagram as the starting point to promote your business online
FEBRUARY 2, 2016
Well, people hate text only, people love Instagram, but the folks on the MITEF DC Board were generally not Instagram users so setting them up to dedicate their phone’s Instagram app for use only during MITEF DC events is much easier than fooling around with multi-account settings on the Twitter app or anything else. Why use Instagram as a starting point? But it doesn’t matter.
You must live tweet live events
APRIL 29, 2014
Make sure people understand constraint, what you’d like, filters, cropping, titling, descriptions, tagging, hashtagging, @-inclusions, profile-tagging, checking-in, and all the yummy stuff that make these things cool. What if it’s been cross-posted via Instagram to Flickr, Facebook, Twitter, Foursquare, and the lot? Yes, those professionally-shot 16.2 Every single time.
Mizuno running long tail outreach marketing case study
SEPTEMBER 23, 2014
In addition, I shoe-horned a “Share This” button bar into the top of the SMNR so that anyone who comes and who isn’t prepared, ready, or interested in writing a whole post on their blog can just share it easily to their Twitter, Facebook, Pinterest, Google+, or Tumblr account. The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today.
How to Build Your Influencers in Social Media
OCTOBER 14, 2014
You probably already have a publicist and an agent and folks are falling all over themselves help you monetize your millions of followers on Twitter. So hashtag #lame. you’ll need to be in more places than just Twitter. Sharing your address book with Twitter, Facebook, etc., is stupid and kind of a betrayal — but do it anyway. Are you already Kim Kardashian?
15 B2B case studies show how content marketing drives ROI
FEBRUARY 23, 2015
Its presence on each network is tailored to that platform, so for example on LinkedIn, it promotes job vacancies and publishes articles about the work culture within the business, while on Instagram it encourages followers to post photos of its ships using the hashtag #Maersk. SAP has four Facebook pages, four Twitter feeds, and two LinkedIn accounts. Who is succeeding and why?
Are you a social media forager?
JUNE 18, 2013
Foragers rarely hijack hashtags or trend-surf — those things are just not done. Content Marketing Internet Marketing Social Media Marketing Advertising and Marketing Animal trapping Business Buzzfeed Content marketing Facebook Google Google News Hunting Internet marketing Klout linkedin marketing pinterest public relations social media social media marketing twitter
25 social media listening aids to increase your hearing
APRIL 21, 2014
Addictomatic : Focuses on a variety of platforms such as: Flickr, YouTube, Twitter, WordPress, Bing News, Delicious, Google, Ask.com, etc. You can search through a tweet archive for URLs sent via Twitter, including results for full URL links, shortened URLs, and URLs without the “www” prefix. Topsy is a certified Twitter partner. Does your business listen?
How to use influencer marketing to promote your book
APRIL 28, 2015
So, register now and I’ll see you online — the hashtag for today is #OutreachMarketing. Social media goes beyond blogs, Facebook, and Twitter – don’t ignore message boards and specialty sites. Influencer Marketing Internet Marketing Content marketing Cristo Redentor (statue) E-book Eastern Time Zone James Ossuary Jesus Online advertising Slideshare twitter YouTube
Reputation management is not pig lipstick
SEPTEMBER 24, 2013
If you want to fix your online reputation, you’ll need to write checks to both Reputation.com as well as get your own house in order. Reputation.com can easily take back all the land you’ve ceded to negative reviews, rigorous and vigorous besmirchment , and terrible happenstance (life happens and a lot of it really sucks); however, this is all assuming you’ve been done wrong.
Are you a social media marketing trapper?
JUNE 25, 2013
Social media trappers have figured out how to use hashtags as well as how to generate compelling content with the express purpose of sharing, content that is somewhere else, content that doesn’t live on a social network but, rather, lives on a branded web site, corporate site, blog, or microsite. The vertical’s catnip, if you will. Punji trapping pit? Steel jaw legholds? snare?
When I cross-post I do it mostly by hand (you should too)
JANUARY 15, 2013
And you’ll need to post anything you have by hand to G+ because, as of now, Google doesn’t allow cross-posting services to post to Google+ so you’re limited to auto cross-posting to Facebook, Twitter , Linkedin. The same thing is not true on Twitter — it’s very rare for anyone to notice that one blog post or content piece is tweeted more than once.
Your keywords suck and are outdated
OCTOBER 2, 2012
Because language evolves very rapidly and how it evolves has little or nothing to do with what you call yourself, how you describe you your products and services, or the keywords you have locked and loaded into your tweets, your websites, your hashtags, your textual links, your Google AdWords contextual ad campaigns, your Facebook ad programs and Twitter promoted tweets. Admit it.
Google has carnal knowledge of social
JUNE 23, 2015
Twitter and Google have made amends. Before then, Google built its real-time-web on the immediacy of Twitter, drinking deeply from the nowness of its river of news. It indexed at the speed of light, real time, and delivered news at it happened thanks to its direct access to Twitter’s source. And not only Twitter, either. In the past, this was not the case.
Task management is time management: 3 tools that work
APRIL 29, 2015
You’ve got your Twitter profile. You can also set up streams for different criteria, such as any mentions of your brand or updates using a particular hashtag. Until they invent cloning, we entrepreneurs will have to work smarter with the technology that’s available to us. All-in-One Social Media Management. Your Google+ account. But that’s so 2010. Smarter Calendar. Like this post?
A good reputation online is an essential marketing strategy
OCTOBER 30, 2012
The content can be created by you as you build out your social media and social network empire: Twitter , Facebook Pages, Google+ Business Pages, Pinterest , Tumblr, About.me, LinkedIn, Blogger, TypePad , WordPress.com, YouTube , Slideshare, or your own blog. When speaking about what Reputation.com does, people often think of Online Reputation Management (ORM) as a defensive strategy.
SocialOomph offers essential Twitter tools
JANUARY 8, 2013
Twitter Keyword and Hashtag Auto-Follow. like to follow folks who use the sort of language that I consider interesting or industry-specific, including keyword, keyword-phrases, and #hashtags. Finally, I can report the worst ones as SPAM to Twitter, which blocks, bans, and reports them. Twitter is funny. How to Find Your People on Twitter (slideshare.net).
Eight media relations tips most PR pros totally miss
MARCH 3, 2016
Why not give me a short link and a suggested tweet with hashtags? Businesses are understandably reluctant to discuss bad news, but clamming up simply leaves it to analysts, competitors, and Twitter ranters to fill the commentary gap. I was a technology journalist for more than 20 years before taking a decade-long hiatus into social media marketing. This attitude sells PR short.
Adventures in Frictionless Sharing
JUNE 19, 2012
While people are freaking out how privacy-invading frictionless sharing is, we have all been frictionless sharing everything and anything, including our credit card information, SSNs, and secret questions’ answers, with everywhere and everything, including Friendster, MySpace , eHarmony , match.com, Facebook , Twitter , and especially AOL, Yahoo!, What is it, you ask? Oh, what a pity.
Why you too should be social media slutty
MAY 15, 2012
And, after years and years, I have finally admitted to being a TV addict in addition to every other form of media, including books and movies, so I have joined GetGlue , Goodreads, TV Guide, yap.TV, and BuddyTV as a way of keeping track of shows and movies as well as being able to check in and comment and engage and track hashtags and mentions, and so forth. Photo credit: Christopher S.
Business tweeting is a life-sentence
SEPTEMBER 25, 2012
Before you decide on a whim to register, activate, populate, respond, and promote your business or brand via Twitter , take a second to think this through. As a parent to your bouncing-baby Twitter profile, you need to be attentive, creative, engaging, consistent, generous, a brilliant teacher and also a patient listener. Your Twitter Timeline Probably (thoughtcatalog.com).
Justine Sacco’s (and IAC’s) Social Media mistake
DECEMBER 24, 2013
Some of you will be offline and away from your Twitter account for stretches of time between now and 2014. Add to all of this Twitter, Facebook, blogs, and a slow news day. While Facebook and Pinterest are like pet cats and Google+ is like a pet turtle, Twitter is like owning a pet dog. That’s Twitter. Justine Sacco: Sympathy for This Twitter Devil (variety.com).
Digital Marketing on a Vine–Twitter’s New Video Venue
FEBRUARY 21, 2013
Twitter’s new Vine has some social media and marketing experts tumbling with excitement. Welcome to Twitter’s visual challenge. Twitter acted quickly, blocking the #porn hashtag and raising the minimum age to 17. Unlike Twitter, Vine videos aren’t accessible from its website, though several websites that aggregate them have already appeared. Vine does offer the capability to share videos to Facebook and Twitter and to embed them on a blog or website. Image via CrunchBase. But is it, really? How long does it take you to tell your brand’s story? In video?
Google Plus was born prematurely and you should take advantage
NOVEMBER 1, 2011
There is unnecessary unrest that has been buffeting the launch of Google’s newest online social network, Google Plus, and the reason for that is simple: Google was forced to launch G+ because Twitter blocked Google’s real-time and direct access to Twitter updates. This Until Google Plus, there was only one true source for real-time news and real-time trends: Twitter.
5 Ways to Get the Most From Google+ Communities
MAY 27, 2013
It’s now overtaken Twitter, LinkedIn, and Pinterest as the second-largest social media network. Hashtags work on Google+, too! The network is even moving towards automatically generating hashtags for posts, based on the content of the link or event attached. Social Media Marketing Facebook Google GoToMeeting linkedin pinterest social media twitter Promote Your Events.
Channel your exceptional SXSW social mojo all year long
MARCH 12, 2013
And, if you think you might be able to magically gin your SXSW impact by being creative #with #your #sxsw #hashtags, then you’re deluding yourself — the twittersphere is polluted by everyone doing the same thing. No Big Breakout at SXSW Since Twitter and Foursquare (hispanicbusiness.com). And then it’s over — until next year! Why won’t they notice?
7 ways to use bloggers in your content marketing strategy
MAY 22, 2015
Give it the hashtag “ad” and let the Twitterverse converse. Whether it’s for YouTube, Facebook, Twitter, Vine, or Snapchat, most bloggers are pretty video-savvy and can throw together engaging pieces that feature your products or services. If you have ever created a content marketing strategy, then you’ve probably heard the term “influencers,” and possibly even worked with some.
Get Over Social Media Writer’s Block
MARCH 6, 2012
There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. Or, find someone else in your office who gets all wiggly whenever anyone mentions Twitter, hashtag, share, tweet, or blog and delegate, punt, or turf the task to her. Image via Wikipedia. Writer’s block.
The second screen: what it means for small business marketers
MARCH 5, 2014
Project Runway has long been a Twitter favorite with hashtags based on designers and seasons. For several years, the big marketing push has been to “go mobile.” Though the concept of a smartphone was around long before it, the release of the iPhone in 2007 brought the technology mass adoption. Think graphically. Deliver quality. No marketing effort should ever be one-dimensional.
Content Marketing for Fun and Profit
SEPTEMBER 18, 2013
Successful content marketing depends on getting your story told as much by folks on Facebook and Twitter as it does coverage in the New York Times (not that that’s such a bad thing). Also consider offering potential tweets including hashtags and shortened links (and make sure it’s fewer than 140 characters). Photo credit: Wikipedia. and What do your customers want to do? This
American Express Manufactures a Holiday
JANUARY 5, 2011
Nearly 30,000 tweets were sent using the hashtags #smallbusinesssaturday and #smallbizsaturday. Social Media Marketing americanexpress business facebook smallbusiness twitterImage via CrunchBase. by Eva Lyford. Early in November, I saw that American Express was starting a holiday for the Saturday following Thanksgiving—a very gutsy move. haven't seen the birth of a holiday since Sweetest Day was promoted in the 1980s. I was curious to see what it took to make a holiday work—and to see what would work. Why, though, would AmEx want to create a holiday?
6 Tips for Making Your Content More Shareable
AUGUST 9, 2013
You’ll also find a world of great ideas being posted to Twitter, especially if you search under hashtags such as #contentmarketing. posted a list of 18 such hashtags on my personal blog. Photo credit: Wikipedia. I’ve been writing pithy columns like these for a long time. But on the Internet, time is money. You can bemoan this fact, or you can adapt. Slideshows rock.
We Need to Evangelize More About Content Marketing
JULY 12, 2013
The best way to follow along is my Twitter feed , but I’m also starting to use content curation services such as Meddle and Scoop , to test drive them and to share/save content. I’ve picked up a lot of this information by zeroing in on the people creating content about content marketing – and boy, there are a lot of them! Or should I say, there are a lot of us.