Before you decide on a whim to register, activate, populate, respond, and promote your business or brand via Twitter , take a second to think this through. As a parent to your bouncing-baby Twitter profile, you need to be attentive, creative, engaging, consistent, generous, a brilliant teacher and also a patient listener. Good luck and let me know what you think about this post in the comments — I would love to hear your point of view on the value of Twitter and other social media channels circa 2012 and the idea of social media being akin to a life-sentence. MORE >>

Because language evolves very rapidly and how it evolves has little or nothing to do with what you call yourself, how you describe you your products and services, or the keywords you have locked and loaded into your tweets, your websites, your hashtags, your textual links, your Google AdWords contextual ad campaigns, your Facebook ad programs and Twitter promoted tweets. You probably built your website years ago by now. You’ve probably never updated your CV, just added your latest jobs and clients to the top. Like I said, probably years ago. Admit it. Why does this matter? MORE >>

There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. The best advice I can give you is to write down, as quick as you can, all of the ideas clogging your head into a list, count them, and then be glad that you have X number of blog, Twitter, and Facebook posts queued up well in advance. Or, find someone else in your office who gets all wiggly whenever anyone mentions Twitter, hashtag, share, tweet, or blog and delegate, punt, or turf the task to her. MORE >>

While people are freaking out how privacy-invading frictionless sharing is, we have all been frictionless sharing everything and anything, including our credit card information, SSNs, and secret questions’ answers, with everywhere and everything, including Friendster, MySpace , eHarmony , match.com, Facebook , Twitter , and especially AOL, Yahoo!, The framework that Facebook, digg, reddit, StumbleUpon , and Twitter is based upon, requiring liking, digging, redditing, thumbs-upping, or retweeting, demands way too much commitment from the casual visitor on a daily basis. MORE >>

am always afraid that when agencies finally reveal the most beautiful parts of themselves to the world via Twitter , Facebook, Google+ , Pinterest, and Tumble during South by Southwest nobody will notice — and they won’t. And, if you think you might be able to magically gin your SXSW impact by being creative #with #your #sxsw #hashtags, then you’re deluding yourself — the twittersphere is polluted by everyone doing the same thing. No Big Breakout at SXSW Since Twitter and Foursquare (hispanicbusiness.com). Why won’t they notice? And I love it! MORE >>