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Tweet Chats: Organized Chaos or Untapped Marketing Opportunity

Marketing Insider Group

For those that are unfamiliar with tweet chats, they can be defined as prearranged discussions that happen on Twitter through the use of a predefined hashtag. The chat hashtag is used to link the tweets together in a virtual conversation so that all participants can follow along.

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The 7 Burning B2B Social Media Questions

Marketing Insider Group

To hear more, I hope some of you can join in us in New York or follow along on twitter using hashtag #B2BDance. And the cost of not doing it is incalculable. I know this was a brief review of some very big questions.

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A Year in Review: The Biggest Social Media Updates of 2013

Hubspot

2) Facebook launched clickable #hashtags. In an effort to “help people more easily discover what others are saying about a specific topic and participate in public conversations,” Facebook implemented clickable hashtags in 2013. With the redesign came a brand-new layout and a feature called related hashtags.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Most outbound marketing spend is on telemarketing, followed by direct mail and trade shows. 30% of marketers report using hashtags tied to specific campaigns, while 26% use Promoted Tweets. iMedia Connection ). 57% of companies say they generated sales through their blogs, and an identical share have closed business through LinkedIn.

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What Is Outbound Marketing? Definition, Types, Strategy, Best Practices, and Examples

Martech Advisor

Cold calling or telemarketing is known to be the most notorious form of communication. The next step of telemarketing is warm calling, where a prospect has expressed their interest in your offerings. The campaign messaging should ideally consist of the campaign name, headline, slogan, and hashtag. Image source: The Drum.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity

Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. Tweets with 1-2 hashtags get 21% higher average engagement than those with none; but tweets with more than 3 hashtags get 17% less engagement. But only 14% trust advertisements. ( #Socialnomics 2014 ). Believable.)

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20 Handy B2B Lead Generation Resources

PureB2B

In the article entitled ‘The Beginner's Guide to the Hashtag', Mashable gives tips about how to not mess up your social media initiatives by using hashtags the wrong way. For those who are new to the #hashtag business, apparently there’s science behind it. Another excellent resource is the article entitled ‘ Brands <3 Emoji.’