ClearVoice

SEPTEMBER 22, 2023

The Value of User-Generated Content in Curation Strategy According to 2019 data from a Stackla survey , 79% of people say user-generated content highly impacts their purchasing decisions. Leveraging Social Media and Hashtags Create unique hashtags for your brand or a specific campaign and encourage users to add them to social media posts.

User-Generated Content 96

User-Generated Content Curation Generation Marketing & Strategy 96

Marketing Insider Group

JANUARY 21, 2021

percent implementing employee advocacy programs , according to a survey from the Hinge Research Institute. Using specific hashtags in postings can be a simple way to gain attention, especially if they are very specific. Buyers often search by hashtag when they have a problem. Who Uses Employee Advocacy?

Ideal Customer Profiles 298

Ideal Customer Profiles Social Media Trust Marketing Tagging 298

Sprout Social

FEBRUARY 15, 2024

In this example, Nike appeals to soccer fans by using a specific hashtag and tailoring the copy and image to soccer players. Conferences and events If your organization hosts live events, increase engagement online by asking attendees to post during the experience with an event hashtag.

Webinar Metrics 105

Webinar Metrics Tips Marketing AI Social Media 105

SendX

AUGUST 27, 2020

Apart from that, this tool offers some other, standard social media automation features – you can schedule your posts and publish them on multiple channels at the same time, get suggested content, add hashtags automatically, and much more.

Marketing Automation Services 370

Marketing Automation Services Marketing Management Tools Customer Satisfaction 370

Webbiquity

JULY 18, 2019

Live tweeting during the event (using your event hashtag, of course) is an excellent way to keep your attendees engaged. Share photos of what’s happening, speaker’s quotes, and retweet your guests who are making use of your event hashtag. Event surveys are helpful in collecting valuable feedback and keeping attendees engaged.

Work Management 170

Work Management Marketing Management Mobile Marketing Guidelines 170

SocialPilot

FEBRUARY 21, 2024

Marketing Charts – a marketing insight firm, conducted a survey on a sample size of consumers across Australia, Germany, Sweden, the UK, and the US. You need to ensure that you monitor every mention or hashtag related to your brand – the influencer you are looking for could be right in front of you! #2:

Work Management 93

Work Management Planning Advertising Agencies Marketing Management 93

Top Rank Marketing

MARCH 20, 2024

In an October 2022 survey by Hootsuite , many more Twitter users said they use the platform to “keep up to date with news and current events” than for any other purpose (61.2% Do they follow industry hashtags and contribute to ongoing discussions? Do you live-tweet events and breaking news? vs. 38% for the next most-popular usage).

Twitter 100

Twitter B2B Marketing B2B Bandwidth 100

Convince & Convert

NOVEMBER 30, 2023

And here’s what it came up with: You can prompt ChatGPT to add emojis or hashtags if you are going to extend your campaign to Instagram and/or Twitter. Which hashtags are they using? When it comes to marketing research, surveying your current customers is also always a great idea. Who are they listening to?

Social Media 105

Social Media Advertisements Advertising Tools 105

Sprout Social

NOVEMBER 30, 2023

Also follow social media hashtags related to your product or service. For example, if you run a home office furniture company, you might follow hashtags like #ergonomicchair or #homeoffice. You could also survey and ask your customers what other brands they considered when making a similar purchase.

Planning 105

Planning Paid Search Agency Advertising Benchmark Analysis 105

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. The survey shows 65% of marketers partner with influencers via giveaways.

Examples 126

Examples Campaigns Advertising Agencies Burn Rate 126

KoMarketing Associates

NOVEMBER 2, 2017

These include: Hashtags: Create a hashtag for the event and use a hashtag aggregator like Tagboard or Keyhole to track it across multiple social media networks. Surveys & Exclusive Data. Here are some examples from a few major B2B brands: PWC: Total Retail Survey 2017. Employee Involvement.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

Webbiquity

DECEMBER 6, 2022

Consistently creating posts with punchy copy plus eye-catching imagery and the optimal mix of hashtags isn’t easy, but without the effort, you content will get lost of the deluge of text and graphics shared every day. Per the report, there are: 93.6 575,000 tweets published. The Top Social Networks for B2B Marketing.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Sprout Social

OCTOBER 19, 2023

Not surprisingly, according to a Q2 2023 Sprout Pulse Survey of 255 social marketers, 71% are already integrating AI and automation tools into their workflow, and 82% of them report positive results. Thus, cutting through the noise of thousands of social conversations in seconds to give you data that matters to your brand.

Marketing AI 128

Marketing AI Paid Content Work Management Marketing Strategy 128

Sprout Social

JANUARY 24, 2024

Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends. According to the survey, companies are focused on the following influencer-brand partnerships: giveaways, product collaborations and influencer-led advertisements.

Brand Identity 102

Brand Identity Branding Advertising Agencies Paid Search Agency 102

ClickDimensions

MAY 17, 2023

You can do this by sparking conversations with questions, polls or surveys. Try experimenting with different hashtags, posting less or more frequently, and alternating your copy or posting time to see what generates the most engagement. You won’t be able to do either if you’re only talking about your own brand and products.

Social Marketing 105

Social Marketing B2B Marketing Marketing Strategy Marketing & Strategy 105

Convince & Convert

OCTOBER 22, 2021

According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks.

Social Media 123

Social Media Customer Surveys Eye-Tracking Opt-out 123

Navigate the Channel

OCTOBER 5, 2022

Check out a few of our favorite tips to get the most out of your event through crisp and thorough social media event marketing: Customize Twitter and Instagram Hashtags, Livestream to Engage Trade Show Attendees, and Follow Up with LinkedIn Connections. Did we mention you should absolutely have an official event hashtag?

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Sprout Social

JANUARY 11, 2024

A sentiment analysis of reviews, social media comments and feedback surveys identifies areas that excite customers and those that need work. Customer surveys Customer surveys involve directly asking your audience about their knowledge and perception of your brand. and brand recall (can they remember your brand without prompts?).

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

SmartBug Media

MARCH 27, 2024

Turn to custom surveys, feedback forms, community groups, and HubSpot’s fully integrated CRM. Surveys and Questionnaires Customizable and direct, surveys are the most common tool for assessing customer satisfaction. Tools for Effective Metric Tracking Not sure where to start measuring customer satisfaction ?

Marketing Analytics Tools 59

Marketing Analytics Tools Customer Satisfaction Lead Ranking Lead Scoring 59

Convince & Convert

JANUARY 31, 2024

You can use templates to record captions, hashtags, graphics, or stories and tweak them for each social media project. Use methods like A/B testing, surveys, and feedback to test and experiment with different variables of your social media marketing. Some popular AI content marketing tools are MarketMuse, Frase, and Clearscope.

Social Media 126

Social Media Efficiency Work Management Marketing Management 126

Scoop.it

MAY 4, 2023

According to a survey , it was found that 90% of consumers look for a seal of authenticity when deciding which brands to stay loyal to. The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published. Source: UseTrust 7.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

SmartBug Media

APRIL 6, 2023

Use surveys. Use a free service such as Google Forms or SurveyMonkey to create an online survey that you can send out to your customers, then look for trends in the responses you get. Here are some other ways you can collect interview-style research without ever talking to your personas: 1. Going to a trade show?

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. hashtags and X (formerly known as Twitter) handles that are important to you. And this trend is likely to continue.

Social Media 122

Social Media Examples Work Management Media 122

Marketing Insider Group

OCTOBER 20, 2020

A recent survey shows that in the midst of the pandemic, when way too many people are out of work, 1 in 4 employed Americans want to quit their job. Here’s how market leaders are doing this: L’Oréal uses social media hashtags to showcase its culture; employees don the roles of brand spokespeople to keep their community growing.

Business 353

Business Work Management Correlation Cable 353

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Mentions of company and event hashtag on social media. In-event surveys. Post-event NPS survey. Get Attendee Insights with Event Surveys. Questions asked during sessions.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

Sprout Social

SEPTEMBER 30, 2020

The Twitter Explore page gives you an updated list of topics and hashtags trending in your region and relevant to your interests. So you can use this section to discover the Twitter hashtags and conversations that are important to your audience. Build brand personality and awareness. Showcasing brand personality.

Twitter 141

Twitter Business Paid Search Agency Communities 141

Sprout Social

MAY 24, 2022

Plus, in-network brand survey tools provide timely insights on how people are responding to your awareness efforts. The hashtag #LittleGreenMachine currently has over 73 million views and sales of the product have more than doubled in a year. Hashtag growth. Paid social is a brand awareness powerhouse. Sentiment data.

Paid Content 97

Paid Content Paid Search Agency Media Paid Social Agency 97

Convince & Convert

APRIL 10, 2018

Actively promote the event hashtag and invite users to share their content on Twitter and Instagram. Social Media Marketing World has a healthy mix of attendees and speakers consistently adding content before and during their event using the hashtag #SMMW. The shorter the better, please! Create your own media during the event.

Buzz 155

Buzz Social Media Media Conference 155

Golden Spiral

SEPTEMBER 10, 2021

Hashtag Wisely. Interview with Leela Srinivasan, CMO of Survey Monkey). Hashtag Wisely. Include two or three hashtags. Make sure those hashtags are gaining traction with users. We recommend one branded hashtag, and two topical hashtags for personal posts and three topical hashtags for company posts.

Linkedin 62

Linkedin Marketing AI Lock-In Burn Rate 62

Zoominfo

NOVEMBER 18, 2019

Although the #MeToo movement traces all the way back to 2006, it gained worldwide exposure in October of 2017 when the hashtag went viral on social media. . For those who are unfamiliar, the hashtag was originally used by women who experienced sexual harassment and assault in the television and film industries. Who will mentor who?”

Studies 167

Studies Zoominfo B2B Thought Leadership Training 167

B2B Marketing Directions

JUNE 12, 2022

(This month's Research Round-Up features a look at "revenue marketing" benchmarks by Demand Spring, an extensive examination of the state of content marketing by Semrush, and a report by Considered Content discussing two surveys that show where B2B buyers and B2B marketers are on the same page. and where they aren't.) and where they aren't.)

Top of Funnel 52

Top of Funnel B2B Marketing Research Cost Per Click 52

Adobe Experience Cloud Blog

JANUARY 4, 2019

They will help you track your competitors’ social pages to see how their posts perform, how much engagement they receive, which hashtags they use, and what special offers and competitions they’re running on social. To find hashtags, use RiteTag—it is an absolute must-have for any social media manager.

Small Business Marketing 134

Small Business Marketing Social Media Tips Media 134

Sprout Social

FEBRUARY 18, 2020

At 78%, the majority of marketers that Sprout surveyed responded to a customer request within 12 hours. All of the networks, brand keywords, search results and hashtag campaigns show up in the real-time Inbox. Next, add in common brand hashtags and any current campaign hashtags. Brand hashtags. Campaign hashtags.

Social Media 136

Social Media Brand Identity Branding Media 136

Webbiquity

DECEMBER 12, 2018

You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites. Such mentions may have different value—from signaling the interest in buying your product to expressing dissatisfaction with the way you do business.

Trends 225

Trends Paid Search Agency Advertising Agencies Social Media 225

Oktopost

APRIL 21, 2022

A 2021 survey found that 18% or more of consumers report the following kinds of engagement that could pop up in social listening: Leaving reviews of products and services. Some brands also provide hashtags that users can add to their posts in order to make them more visible to your team. Sharing content related to the company or brand.

Content 118

Content User-Generated Content FAQ Social Media 118

Sprout Social

NOVEMBER 21, 2016

Ignored by traditional calendars these hashtag holidays are celebrated ad nauseum on social media. To help your team plan its 2017 social content strategy , We’ve cherry-picked a combination of generally celebrated, industry-specific and lesser known hashtag holidays and compiled them into a downloadable calendar below: Download.

Viral Marketing 111

Viral Marketing Social Media Marketing Report Promotion 111

Sprout Social

MARCH 7, 2022

Maybe you think you’re in a happy relationship with your current brand survey routine. Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. What is a brand survey? But what about the rest of the year?

Customer Surveys 92

Customer Surveys Brand Identity Branding Paid Search Agency 92