Biznology

MARCH 27, 2017

Welcome to the next post in a series celebrating leaders in social media strategy. With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media. This includes our company public websites, intranet, SEO, social media, and more.

Social Media 80

Social Media Media Marketing & Strategy Public Relations 80

Biznology

MAY 1, 2018

I have been doing social media strategy and planning in one form or another for clients since 2003. But in the context of social media and social media marketing, here’s how I break it down. Social Media Monitoring. Social Media Planning and Calendaring. Homo sapiens sapiens. Nothing at all has changed.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Biznology

APRIL 26, 2016

Then I jump in, feet first, and reach out to all the most salient and germane influencers by hook or by crook: I follow everyone who is in my demographic, be it via keyword or hashtag, I engage with them all, no matter what their mozRank, Total Reach, Alexa Rank , Kred, PeerIndex , Kred, Page Authority, or PageRank , or Domain Authority.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Biznology

JUNE 23, 2015

Twitter and Google have made amends. Before then, Google built its real-time-web on the immediacy of Twitter, drinking deeply from the nowness of its river of news. It indexed at the speed of light, real time, and delivered news at it happened thanks to its direct access to Twitter’s source. And not only Twitter, either.

Google 80

Google Marketing Analytics Tools Adwords Social Media 80

Biznology

MAY 27, 2013

While the world’s least-understood social media network might not have the 1.1 It’s now overtaken Twitter, LinkedIn, and Pinterest as the second-largest social media network. In many cases, the network’s communities offer the same targeted discussion and vibrant mind-sharing available in LinkedIn groups.

Communities 80

Communities Google Skype Wikipedia 80

Biznology

FEBRUARY 2, 2016

I recently ended my stint as Content and Social Media Chair of MIT Enterprise Forum here in DC and I got to play with the levers and strings of personally promoting online via social media and also trying to get everyone else on the Board to Tweet, Tumbl, and Facebook as well. Why use Instagram as a starting point?

Promotion 64

Promotion Business Buzz Social Media 64

Biznology

JUNE 25, 2013

I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food. Most trappers these days call themselves “content marketers” and what they do is “ content marketing.”

Social Media 80

Social Media Social Marketing Media Planning 80

Biznology

OCTOBER 7, 2014

Last week I wrote 5 compelling social apps , an article that apparently hit a nerve. HootSuite is a combination of a number of useful social media management tools, including social media marketing automation, cross-posting toolks, social media response and tracking, and collaboration. We all use HootSuite , or have.

Marketing Automation Services 80

Marketing Automation Services Automation Tools Marketing Management 80

Biznology

OCTOBER 30, 2012

The content can be created by you as you build out your social media and social network empire: Twitter , Facebook Pages, Google+ Business Pages, Pinterest , Tumblr, About.me, LinkedIn, Blogger, TypePad , WordPress.com, YouTube , Slideshare, or your own blog. Only 20% needs to be shamelessly self-promotional content.

Marketing & Strategy 80

Marketing & Strategy Work Management Marketing Strategy Marketing Management 80

Biznology

OCTOBER 2, 2012

Then it became social media marketing, then blogger outreach, then digital PR and digital marketing. The Social Media Marketing Cheat Sheet (kevinanchi.wordpress.com). And that’s your fault, man — own up! Let me give you a personal example. When I started in digital, what I did was called new media marketing.

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Biznology

DECEMBER 20, 2019

Today, people use social media like never before. The following post focuses on how you can attract more event attendees with social media advertising. Similarly, not all social networks are the same. Choosing the networks. Instagram: Are you present on this image-laden social platform yet? can be done.

Social Media 193

Social Media Advertising Agencies Advertisements Advertising 193

Biznology

AUGUST 2, 2016

Influencers Are Shifting from Blogs to Social Media. Maryanne asked me, during our call, whether I have experienced Social Media Flight — the rush from blogs to social platforms like YouTube , Instagram , Pinterest , LinkedIn , Medium, Tumblr, and even Vine and Periscope in lieu of their first homes, blogs. Chris Abraham.

Work Management 80

Work Management Marketing Management Youtube Advertising Agencies 80

Biznology

APRIL 29, 2014

When I know I need to capture an event via social media, I use two smart phones and several huge, portable, backup batteries. Train Everyone How to Promote Your Brand Via Social. Yes, those professionally-shot 16.2 My Live-Streaming, Live-Tweeting, Instagramming, and Vine. Until 2003, I was a professional shooter for Corbis.

Cable 80

Cable Social Media Facebook Ideal Customer Profiles 80

Biznology

APRIL 10, 2018

Maybe it’s easier to care in public and on social than it is to really give a damn because you’re pretty much the only game in town. 4, 1998, and more on how content, information, sharing, clicking, viewing, and authorship relates to social networks, news and content platform, blogs and social platforms, and Google+.

Work Management 198

Work Management Paid Search Agency Advertising Agencies PR 198

Biznology

NOVEMBER 1, 2011

There is unnecessary unrest that has been buffeting the launch of Google’s newest online social network, Google Plus, and the reason for that is simple: Google was forced to launch G+ because Twitter blocked Google’s real-time and direct access to Twitter updates. Back on July 3rd, Twitter cut Google off.

Google 80

Google Twitter Work Management Facebook 80

Biznology

MARCH 3, 2016

I was a technology journalist for more than 20 years before taking a decade-long hiatus into social media marketing. There’s a reason every article you read in any online news outlet today has a big image at the top: images increase engagement in social networks by 40 percent or more. Give me art. Make news tweetable.

PR 80

PR Media Tips Public Relations 80

Biznology

MAY 15, 2012

If you call yourself a social media marketer and you’re not completely promiscuous about it, you’re not serving yourself, your boss, or your clients. And, whenever I have been given the opportunity to share to my Facebook or Twitter steam, I say YES. What’s more, Facebook and Twitter are not the only games in town.

Social Media 80

Social Media Media Facebook Social Networks 80

Biznology

FEBRUARY 21, 2013

Twitter’s new Vine has some social media and marketing experts tumbling with excitement. In just a little over two weeks, Vine – the new video app acquired by the company in October 2012 and launched on January 24 – has captured the imagination of many social media and marketing specialists. Image via CrunchBase. With sound?

Video Marketing 80

Video Marketing Emarketing Social Networks Network Marketing 80

Biznology

FEBRUARY 23, 2015

CISCO : Has long been engaged in social media activity, often running campaigns alongside its ongoing engagement strategy. To demonstrate the extent to which this has impacted the company, it launched a new router using only social channels and saved an estimated $100,000. LINKEDIN : Had to be converted to social selling.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Biznology

SEPTEMBER 24, 2013

As we walked amongst the heirloom tomatoes, organic kale, and plump fuzzy peaches, we discussed online reputation management , both in the context of hyper-active social media customer support and in the context of more traditional ORM strategies when it comes to search results, review sites, and online discussion.

Work Management 80

Work Management Marketing Management Paid Content Paid Search Agency 80

Biznology

APRIL 21, 2014

78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). 74% rely on social networks to guide purchase decisions (source: Social Sprout ). 71% of consumers are more likely to make a purchase based on social media referrals (source: HubSpot ). Does your business listen?

Social Media 80

Social Media Enterprise Management Media Budget Programs 80

Biznology

MARCH 12, 2013

I am always afraid that when agencies finally reveal the most beautiful parts of themselves to the world via Twitter , Facebook, Google+ , Pinterest, and Tumble during South by Southwest nobody will notice — and they won’t. Why won’t they notice?

Advertising Channels 80

Advertising Channels Advertising Agencies Paid Search Agency Ad Agencies 80

Biznology

JUNE 27, 2016

Most brands and companies today have some sort of social media presence. Even in industrial and technical sectors, Twitter and Facebook have proved themselves to be lively venues for engagement, sharing and conversation. To me, this sounds like the next big thing in the rapid progression of social media marketing.

Social Media 137

Social Media Media PR Demographics 137