Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What Makes Twitter Different.

Twitter 109

Twitter Marketing Strategy Marketing & Strategy Tips 109

Scoop.it

OCTOBER 1, 2020

Nevertheless, making sure that your social accounts are a rife resource for your clientele can be a challenge. It can be difficult to keep up with social trends because they change by the day. It is a tool that can help you keep up with social trends. What are the Benefits of Content Curation on Twitter?

Curation 98

Curation Twitter Content Eye-Tracking 98

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Webbiquity

JANUARY 24, 2019

Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day. Also, success depends heavily on the originality of your content and how relevant it is to current industry trends. Twitter, on the other hand, uses hashtags to measure trending topics.

Marketing Automation Services 237

Marketing Automation Services Social Media Marketing Automation Social Marketing 237

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. So, if your social media team is overwhelmed, a simple tool is all you need to improve productivity and make social media management fun and relaxing again.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

SocialPilot

FEBRUARY 6, 2024

As a marketer or a brand, you understand the power of data, and that’s precisely what this resource offers. A complete list of Influencer marketing statistics, from engagement rates to industry benchmarks to growth trends; this blog has almost everything that you would need to make an informed decision. billion USD in 2023.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Sprout Social

APRIL 16, 2024

Social listening has always been a powerful tool for brands that know how to wield it effectively. Today, listening tools are more intuitive, making insights more accessible. These queries can include keywords, hashtags, cashtags, mentions, phrases and even emojis, depending on your tool of choice.

Keywords 97

Keywords Template Analysis Barriers 97

seo.co

JANUARY 10, 2022

Here are some of the must-follow digital marketing trends to look out for in 2022: Conversational Marketing. If you are not leveraging chatbot applications, it’s well-advised to get onto it as the artificial intelligence trend will likely continue to rise in the future. Customers want it, and brands that deliver it win.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Scoop.it

SEPTEMBER 30, 2022

It involves getting good search engine rankings and staying updated about trending topics. Google trends and search console. Google Trends is an excellent tool for viewing search interest for keywords and topics over time. Source: Google Trends. Another helpful tool for your WordPress blog is Google Search Console.

Tips 84

Tips CMS Development Blogger AIO 84

Oktopost

MARCH 7, 2022

It can be hard to figure out what’s really important, and what are buzzword trends. But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. By listening across both LinkedIn and Twitter, you can find ways to best help people at scale– and then help them.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Sprout Social

SEPTEMBER 23, 2021

From initial alerts and warnings to disaster assistance and community responses, Twitter played an invaluable role in keeping the public connected during this time of uncertainty. People from Texas and beyond turned to the platform to share resources, raise funds and rally around the community as they endured the worst of the storm.

Twitter 111

Twitter Communities Viral Marketing Analysis 111

seo.co

FEBRUARY 16, 2021

Here are some of the must-follow digital marketing trends to look out for in 2021: Conversational Marketing. If you are not leveraging chatbot applications, it’s well-advised to get onto it as the artificial intelligence trend will likely continue to rise in 2021. Customers want it, and brands that deliver it win.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Go Beyond SEO

MARCH 13, 2024

In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence. Social Media for Manufacturers Key Takeaways Social media is a crucial tool for manufacturers to boost their brand and connect with their target audience.

Social Media 78

Social Media Media Brand Identity Branding 78

Sprout Social

FEBRUARY 15, 2024

Social listening tools like Sprout help brands surface the big issues, from customer service hold-ups to product defects and more. With the right tactics and tools, you can be on your way to capturing the hearts and clicks of your target audience. Knowing your audience will also help you determine which social channels to focus on.

Webinar Metrics 105

Webinar Metrics Tips Marketing AI Social Media 105

Sprout Social

OCTOBER 25, 2022

The right social listening tool can help you synthesize that chatter into timely, actionable brand insights. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively. The social team at Triple Whale took notice of the trend and made it work for their brand.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. Customer analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Marketing Insider Group

JUNE 14, 2021

Whether you want to tell a powerful story, make people laugh, or show viewers you understand what they’re facing and have the tools to help, you can – with video. Make sure you have the right resources to produce quality videos for your business. One hundred eighty-seven million people use Twitter daily. Source: Wyzowl.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Sprout Social

MAY 18, 2023

Sprout’s competitor reports and listening tools expedite this research by identifying what kind of content works best on social for your audience and industry. They also empower you to dig into trending conversations, and gain consumer insights that will help you differentiate your brand. What are they missing?

Copywriting 126

Copywriting Social Media Practices Marketing AI 126

Sprout Social

JULY 12, 2016

Twitter chats are a great way to gain exposure, grow your following and engage with your audience. Jumping into a Twitter chat can be a little intimidating and challenging at first. Why Twitter Chats? One of the biggest challenges for businesses on Twitter is building an active following. Hosting a Twitter Chat.

Twitter 96

Twitter Communities Network Marketing Tips 96

Webbiquity

MARCH 7, 2019

User numbers are steadily rising year-on-year across all platforms, and this upward trend shows no sign of stopping: a staggering 67% of online adults now have a Facebook account. Social media is a powerful tool to build buzz around your event and drive attendance. 77% of all Americans have at least one social media profile.

Social Media 202

Social Media Promotion Creativity Media 202

Sprout Social

JUNE 7, 2016

Businesses focus a lot energy on creating content that not only builds a Twitter audience, but also drives engagement with customers. While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. Get to Know Your Twitter Activity Dashboard. And why not?

Twitter 95

Twitter Comparison Ideal Customer Profiles Click Rate 95

Hubspot

JANUARY 5, 2021

And what are some trends to look for in 2021? For instance, a short-form video on Twitter can be up to 2:20 minutes. Aside from length, one thing that set short-form videos apart is the trend culture. Short-Form Video Trends to Look Out For. The desire to be on-trend is always tempting. Another benefit?

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Hubspot

JUNE 11, 2020

A strategy is only as good as its tools. If you have a winning strategy, but unreliable resources to pull it all together, your plan might fall apart at the execution level. The challenge isn't creating a strategy, but rather, finding the perfect tools to help you manage and work through your plan. Content Marketing Analytics.

Analytics 101

Analytics Work Management Planning Tools 101

Sprout Social

DECEMBER 7, 2020

The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. An introduction to hashtag analytics. Hashtags are an important part of social media platforms like Twitter and Instagram. The Social Media Metrics Map (Free Resource).

Social Media 121

Social Media Analytics Media Template 121

Stevens & Tate

JULY 20, 2020

Now is the time to catch up with the competition that is already using these trends to their advantage. Incorporate categorized pinned stories on your Instagram page so it is easily navigable and can be used as a resource for sharing your brand identity to consumers. Create and promote a specific branded hashtag for a campaign.

User-Generated Content 76

User-Generated Content Buyer Personas Social Media Ideal Customer Profiles 76

Navigate the Channel

DECEMBER 14, 2023

It’s not just about posting cat videos or vacation photos; it’s a powerful tool that, when used strategically, can boost your online presence and revenue. Whether it’s Facebook, Instagram, Twitter, or LinkedIn, these platforms have become an integral part of people’s daily lives.

Social Media 65

Social Media Allocation Social Marketing Media 65

Hubspot

MARCH 24, 2017

Whenever I log onto Twitter, I quickly scan what's trending on the left-hand side of the screen. Have you ever had this experience -- when you see an obscure holiday or observance day trending, and you think to yourself "Yup, I'm celebrating that"? 11: National Worship of Tools Day #WorshipOfToolsDay.

Social Media 101

Social Media Resources Media Work Management 101

SocialPilot

FEBRUARY 26, 2024

“Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.” – Fei-Fei Li , Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence. But there’s more to AI marketing than just the strategies and the tools.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Sprout Social

FEBRUARY 1, 2024

Sentiment analysis and trend forecasting from social listening unlocks the potential to not only meet these needs but to anticipate them by helping you: Understand consumer preferences : Granular insights into customer behavior patterns and psychographics reveal customer preferences.

Social Media 109

Social Media Ideal Customer Profiles Media Customer Satisfaction 109

Sprout Social

FEBRUARY 3, 2022

Given the wealth of digital tools and low-cost marketing channels like social media and email, businesses of all shapes and sizes can bring their marketing campaign ideas to life. Similarly, posts and hashtags are not campaigns alone but can be part of a social media campaign. Figure out your necessary resources and deliverables.

Campaigns 137

Campaigns Planning Paid Search Agency Advertising Agencies 137

Webbiquity

MARCH 8, 2018

Though trends come and go in this industry, we mean it when we say 2018 is the year of the micro-influencer. Other strategies to find influencers include: Use hashtags – Hashtags are a valuable tool to find influencers who are operating within your target demographic and industry. Some even provided blog giveaways.

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

Webbiquity

FEBRUARY 2, 2015

While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%).

Social Media 100

Social Media Social Marketing Media Business 100

Valasys

JULY 20, 2020

Though brand marketers avail the freedom to post ads based on resources and price of ads differ by objectives and social platform. According to marketing experts, Foremost B2B organizations considered LinkedIn as a proven and highly active lead generator, subsequently Facebook and Twitter. LinkedIn is adept by experts and businesses.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Sprout Social

FEBRUARY 18, 2020

These kinds of posts don’t come up in your regular network notifications, which is why it’s important to set up your monitoring tools. But when you practice social media listening , you’re taking an overall look at brand mentions and industry trends to better inform future marketing decisions. Monitoring is different from listening.

Social Media 136

Social Media Brand Identity Branding Media 136

Convince & Convert

APRIL 5, 2016

I also remember when Twitter, LinkedIn, and Facebook were the only social media platforms that marketers really needed to pay attention to. Of all the features on Twitter, the retweet may have been the most influential in driving early growth and long term success. Hashtag Stuffing on Twitter. It wasn’t that long ago.

Social Media 114

Social Media Tactics Media CAN-SPAM 114

Sprout Social

AUGUST 22, 2022

To help your audience find your videos in YouTube and Google search alike, you need to use the right tools. From underused YouTube search features to analytics on Premium YouTube features, here are some tools that can help you get the most out of your YouTube marketing plan. Hashtag searches. YouTube Live features. No problem.

Youtube 72

Youtube Features Social Media Ad Exchange 72

Sprout Social

JULY 21, 2022

Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. Curate and promote user-generated content via branded hashtags. Examples : Clubhouse, Twitter Spaces and Facebook Live Audio Rooms. Examples: Facebook Messenger, Twitter DMs, Google Business Messenger, WhatsApp and WeChat. Directly connect with others.

Social Media 145

Social Media Social Marketing Media Curation 145