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Mintigo InterestBase Harvests Web and Social Data for Marketing and Sales

Customer Experience Matrix

Semantic engines can extract information such as executive changes and product announcements from press releases and social media profiles. Predictive models can show how different attributes correlate with targeted behaviors such as purchasing a product. More advanced technology does exist.

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What I Learned at Video Marketing Space Camp

Vidyard

With thought leaders from both Salesforce.com and DocuSign set to speak, I wasn’t the only one in the room geekin’ out at the prospect of learning about marketing strategy direct from Victor Haseman and Meagen Eisenberg – and they didn’t disappoint! As Salesforce.com discovered, CTAs outperform traditional banner ads.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Earlier this month, I released the 20 B2B Marketing Blogs you need to read.

Twitter 100
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6 Tactics for Turning Trade Show Interactions Into On-Site Sales

Hubspot

This is an important logistical detail that will make it much easier for you to sell your product or service. You may be able to rattle off to a potential customer exactly why they should buy your product, but to be able to answer questions thoroughly, limit distractions, and draw up contracts, you'll need a quiet space and some privacy.

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The Inbound Way to Do Trade Show Marketing

Hubspot

As a reminder, a call-to-action is an image or text that prompts visitors to take action, such as subscribe to a newsletter, view a webinar, or request a product demo. You put your logo in a few pre-assigned areas, place your handouts in the stand, and display images of your product or service on your LCD TV. Be creative.

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Sales Pipeline Radio, Episode 189: Q & A with Jon Ferrara @Jon_Ferrara

Heinz Marketing

What’s your perception of where we are with sort of hashtag social selling and what it’s become today? Again, if you want to check out Nimble that the code is J-O-N-4-0 and you get a pretty good discount on getting the product. We’ve got Jon Ferrara on the Sales Pipeline Radio today. Jon Ferrara: Sure. Matt: Awesome.

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How to Make Customer Experience the Heart of Your Internet Marketing Strategy

Hubspot

Customer data: This includes data from your sales and marketing databases, like HubSpot and Salesforce.com -- just take a look at all the rich data you can see from integrating your marketing software and CRM ! In fact, according to eConsultancy research , 88% of companies say social graph personalization generates results.