Marketing Insider Group

JUNE 14, 2021

But regardless of what app you use, before you dive in and start shooting, it’s probably a good idea to create a content production plan that tells you how your videos will be filmed and created. . If you plan to publish videos on Facebook (which we highly recommend), plan on creating them so viewers can watch with or without sound.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Webbiquity

APRIL 30, 2020

Multi-media posts, stories, live video, and IGTV are its most-used features that are outperforming rivals such as YouTube and Snapchat. Hashtags are an important element in getting more exposure, and subsequently higher rates of engagement. Hashtags are most effective when used strategically. Hashtagsforlikes.

Tools 232

Tools Social Media Social Networks Work Management 232

Sprout Social

MARCH 2, 2021

Videos can go viral on a variety of different platforms, from Facebook to YouTube to TikTok and more. Your first step of any potential viral video is to plan everything out thoroughly and create a brief and a storyboard. Use hashtags. Whether it’s a tweet, a Facebook post or a video, many different types of content can go viral.

Viral Marketing 139

Viral Marketing Social Media Video Marketing Social Marketing 139

Sprout Social

OCTOBER 5, 2022

In this article, we will unearth trending Halloween 2022 hashtags and how your brand can create a creepy campaign to bolster your larger social media strategy. About 93% of Americans plan to celebrate in 2022. Halloween hashtags on Instagram, Pinterest, YouTube and Twitter drive content discovery. In the U.S., k.rose694.

Social Media 114

Social Media Tagging Broadcasting Communities 114

Sprout Social

OCTOBER 6, 2022

Plan everything out thoroughly and create a creative strategy brief and a storyboard. Keywords: Especially important for platforms like YouTube that have an SEO-driven search element. Important hashtags/mentions to include: Important for trends and partnerships. Use hashtags. Start with a brief. Horizontally?

Viral Marketing 127

Viral Marketing Social Media Video Marketing Media 127

ClearVoice

AUGUST 16, 2021

If you’re following this series, you’re now aware of the fundamentals of Hashtag best practices. However, with each platform, there are unique hashtag practices that either make or break your user experience and organic discovery. Instagram Hashtag Dos and Don’ts: DO consider your hashtags before creating your post.

Practices 131

Practices Examples Best Practices Paid Search Agency 131

Marketing Insider Group

MAY 18, 2021

Look how Salesforce centers both their own team members and guests in their YouTube channel. Their header photo even looks like a cast lineup from an NBC show and reflects the diversity of their audience: YouTube. Don’t jump in without carefully planning who should be involved and what they should share.

Content Marketing 280

Content Marketing Planning Webinar Metrics Content 280

Spiralytics

APRIL 12, 2023

YouTube YouTube is the world’s largest video-sharing platform, with over 2.1 Brands can use YouTube to promote their products or services through user-generated content (UGC) like vlogs, tutorial videos, and YouTube Shorts created by people who have no connection to the company but share their user experience.

Viral Marketing 62

Viral Marketing Word of Mouth Branding Brand Identity 62

SocialPilot

FEBRUARY 21, 2024

Even though it is not as huge as Facebook, YouTube, and WhatsApp, the platform is more engaging than its counterparts. You need to ensure that you monitor every mention or hashtag related to your brand – the influencer you are looking for could be right in front of you! #2: You need to reach out to them and pitch your plan.

Work Management 93

Work Management Planning Advertising Agencies Marketing Management 93

CoSchedule

JANUARY 27, 2023

When planning such a campaign for your company, make sure you’re working on an idea that aligns with your brand mission. A hype-instilling campaign across Instagram and YouTube that got people excited and ready to buy the footwear before the launch date. The take-home message? Their launch campaign? Wondering how?

Social Media 126

Social Media Social Marketing Examples Planning 126

KoMarketing Associates

APRIL 23, 2019

What Is My Hashtag Strategy? Hashtags are used regularly on Twitter and Instagram, but LinkedIn has also stepped up the options that are available with hashtags. Users can now follow specific hashtags and business profiles can add their own unique hashtags to their page, which users can follow.

Paid Content 141

Paid Content Social Media Media B2B 141

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. Track branded hashtags and related keywords.

Paid Content 129

Paid Content Tools Branding Brand Identity 129

Buffer

DECEMBER 14, 2022

Hashtags versus keywords : The method of discovery is another key difference between TikTok and traditional SEO. On TikTok, hashtags are used to help users find and discover content, so creators need to be optimizing videos and other content with relevant and popular hashtags.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Navigate the Channel

OCTOBER 5, 2022

When done with a bit of planning and creativity, social media can help maximize visibility and attendance at your next event. (We We did say planning, a step which can’t be skipped.) Create a specific hashtag and use it alongside the event’s official hashtag to tweet about your upcoming event. ·

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

SmartBrief - Marketing

MARCH 17, 2024

The other good news is, as influencer marketing continues to evolve into a mainstay of marketing plans everywhere, smart marketers like you keep an eye on ever-changing influencer trends – like the one above. According to news outlet Semafor , 2024 is poised to mark the emergence of the first major influencer-driven election.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Sprout Social

FEBRUARY 3, 2022

Similarly, posts and hashtags are not campaigns alone but can be part of a social media campaign. Conventional wisdom says it can take between two to three months to plan a serious campaign. For example, a Black Friday campaign is short-term while a hashtag campaign is longer-term). Note that a campaign is the sum of its parts.

Campaigns 136

Campaigns Planning Paid Search Agency Advertising Agencies 136

LeanData

DECEMBER 8, 2021

Don’s first episode covered Fiscal Year Planning , a process many of us are undergoing currently. Please visit the LeanData YouTube channel and leave your feedback in the comments section. You can also connect with us on Twitter and hit us up with the #DonnyRevOps hashtag.

Marketing Analytics Tools 98

Marketing Analytics Tools Video Marketing Transparency Youtube 98

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. The platform also works with several social media platforms, including LinkedIn, Facebook, X (formerly Twitter), TikTok, Instagram, YouTube, and others.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Brandwatch Marketing

JULY 4, 2022

You can see what your top posts are, most used hashtags and tagged accounts, plus general stats on your number of posts, and followers. Hashtags are given the same treatment, plotted on a scatter graph to compare the most likes and comments per post. Quintly also covers Facebook, Twitter, Google+, LinkedIn, and YouTube.

Analytics 95

Analytics Tools Best Practices Tagging 95

TrustRadius Marketing

JUNE 20, 2022

Other popular products, like Cyfe , now only offer paid plans. 10 Audience segmentation Insights reports Search tool Expensive premium plan Feature availability No add-ons for the free plan Followerwonk 8.7/10 FollowerAudit’s free plan allows users to do an unlimited number of account audits for up to 5,000 Twitter followers.

Social Media 116

Social Media Analytics Work Management Media 116

Marketing Insider Group

OCTOBER 21, 2019

There are a lot of moving pieces that go into successful event planning. So how should you go about building this critical part of your event planning and marketing? It can actually help you plan the structure and content of your event too. It makes sense to put videos on YouTube, and Facebook is good for live video.

Event Marketing 202

Event Marketing Marketing & Strategy Marketing Strategy Planning 202

SocialPilot

FEBRUARY 11, 2024

Here’s something interesting: Per Influencer Marketing Hub’s 2023 Benchmark Report , 63% of marketers plan to incorporate AI or Machine Learning into their influencer campaigns, with an additional 25% considering its use. What’s working wonders on Instagram, TikTok, or YouTube? Need to mix things up a bit.

Sales Management 90

Sales Management ROI Planning Work Management 90

Navigate the Channel

MAY 24, 2023

Before we get to the four support strategies, let’s review what never changes with a new product launch that’s a strategy worth distinguishing: planning. Yes, you have to have product to sell, and logistics determined to distribute it, but what about your communications plan? Messaging must have a purpose, goal and objectives.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

TrustRadius Marketing

MARCH 2, 2022

Buffer’s lowest-tier paid plan is $5/profile/month, allowing you to scale up or down based on the number of social media profiles your business has. From the same base post, you can write a shorter caption for the Twitter post or remove Instagram hashtags from the Facebook version. Don’t need a business Pinterest account?

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Hubspot

NOVEMBER 7, 2019

Price: Free plan, or $50, $800, $3200/month Why it's great: All-in-one social media software. The website displays graphs of when you've tweeted, the volume of tweets, time you usually tweet, and your most used words and hashtags. What hashtags can you elevate the use of? If you have a large YouTube presence, consider TubeBuddy.

Budget Programs 98

Budget Programs Social Media Tools Enterprise Management 98

illumin

OCTOBER 25, 2023

Trends circulate quickly online, allowing your content to spread far and wide, taking full advantage of algorithms and popular hashtags. Feedly also identifies the topics creating the most conversation, providing marketers with the data they need to plan their upcoming social and content strategies.

Social Media 52

Social Media Trends Media Demographics 52

Martech Advisor

DECEMBER 19, 2019

We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales. Over 10 million posts have been shared under the hashtag so far. Apple Hashtag in Its Instagram Bio.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

ConvertKit

AUGUST 17, 2020

When I was researching this post, I found a lot of Instagram “tips” and “hacks”—but hardly any advice on building a concrete, actionable plan for growing your Instagram engagement. So today, I want to give you a step-by-step plan you can follow to increase your Instagram engagement. Great work, Devon!

Click Rate 103

Click Rate Eye-Tracking Curation Guidelines 103

Spiralytics

APRIL 23, 2023

One study found that 98% of companies plan on investing in AI tools this year to save money, reduce time spent on content creation, and employ fewer members in content teams. Meanwhile, 70% of ‘non-videomarketers’ plan to start online video marketing in 2023. Take Starbucks as an example.

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62

Sprout Social

AUGUST 10, 2022

A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Most tools offer several pricing plans for this reason and you can always scale as you go. Key features.

Marketing Budget 112

Marketing Budget Budget Programs Enterprise Management Work Management 112

Sprout Social

MAY 18, 2020

Additionally, engagements in “end the lockdown” conversations increased by 353% from March to April, with message volume peaking on April 21, the same day several states announced their plans to reopen. — YouTube (@YouTube) May 5, 2020. Not everyone is ready to reopen. June 6, [link] pic.twitter.com/UakYWz4Q05.

Conversion 106

Conversion Youtube Education Class 106

Biznology

OCTOBER 3, 2017

blog and then be able to edit, make perfect, check hashtags, go back to the proper post, change out bad tags, and then make it right before I click the green Share button. Whenever I get lazy and let Zemanta/Sovrn choose my tags for me (tags: APPLY ALL), Blog2Social just messes up my shares. That’s very useful to me.

Blogger 180

Blogger Planning Advertising Mediums Tagging 180

Navigate the Channel

SEPTEMBER 13, 2021

Not only do they think out who they’re trying to reach out to and why their message is important, but they’ve also considered how they plan on delivering their message. Make sure you feel comfortable in your public speaking skills and hone in on the overall message you want to project when planning these types of events as a thought leader.

Ad Building 122

Ad Building Thought Leadership Social Media Trade Show 122

Marketing Insider Group

NOVEMBER 15, 2021

I also share my YouTube videos on Twitter and via email to help build my following there as well.” With all of these tips, tricks and stats in mind, content marketers are moving into the new year with heads spinning full of trends and plans. ” Rand Fishkin — Found of SparkToro. “I Secondary headline. Power trigram.

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

SocialPilot

JANUARY 26, 2024

This list of AI prompt examples covers a wide range of marketing roles and tasks, helping marketers leverage AI to generate social media copies, campaign planning, and more. The script should include a catchy one-liner to capture attention and a hashtag that relates to the trend.” But how did I create this guide?

Examples 78

Examples ROI Planning Work Management 78

Adobe Experience Cloud Blog

JANUARY 4, 2019

They will help you track your competitors’ social pages to see how their posts perform, how much engagement they receive, which hashtags they use, and what special offers and competitions they’re running on social. Skip YouTube. To find hashtags, use RiteTag—it is an absolute must-have for any social media manager.

Small Business Marketing 134

Small Business Marketing Social Media Tips Media 134

Sprout Social

AUGUST 15, 2023

Better customer support Per the same report, 93% of business leaders plan on increasing investments in AI tools to elevate customer support functions in the coming three years. Here is a breakdown of how NER is enabling this transformation. NER is pivotal in supercharging customer care functions.

Marketing AI 84

Marketing AI Branding Brand Identity Planning 84