Sprout Social

MAY 26, 2022

38% of US consumers plan on using TikTok in 2022 , more than double the 17% who planned on it in 2020. How to plan, build and launch memorable TikTok marketing campaigns. Whether your TikTok campaign is organic or paid, there are three primary phases you’ll go through as you execute it—planning, building and launching.

Campaigns 141

Campaigns Examples Design Planning 141

Sprout Social

OCTOBER 5, 2022

In this article, we will unearth trending Halloween 2022 hashtags and how your brand can create a creepy campaign to bolster your larger social media strategy. About 93% of Americans plan to celebrate in 2022. Halloween hashtags on Instagram, Pinterest, YouTube and Twitter drive content discovery. Keep reading (if you dare).

Social Media 114

Social Media Tagging Broadcasting Communities 114

Sprout Social

MAY 15, 2023

The social listening tools are part of a custom-built plan for enterprise users. Individual plans for Brand24 start from $79/mo. The basic plan for BuzzSumo starts at $119/mo. You can use the platform to track specific hashtags and keywords as well as identify relevant influencers.

Tools 110

Tools Brand Identity Branding Enterprise Management 110

ClearVoice

AUGUST 16, 2021

If you’re following this series, you’re now aware of the fundamentals of Hashtag best practices. However, with each platform, there are unique hashtag practices that either make or break your user experience and organic discovery. Instagram Hashtag Dos and Don’ts: DO consider your hashtags before creating your post.

Practices 131

Practices Examples Best Practices Paid Search Agency 131

Sprout Social

AUGUST 8, 2023

This includes captions, hashtags, sound clips and other identifying factors on the videos. This will be one of the most important parts of TikTok SEO and ensuring your videos are shown when someone searches for relevant keywords or hashtags. Plus, highly-used hashtags can appear in search results, improving your SEO ranking.

SEO 92

SEO Viral Marketing Keywords High Quality Lead 92

Sprout Social

NOVEMBER 29, 2023

From breaking down what hashtags people use to suggesting accounts to follow, bots encourage you to take a deeper dive into your audience’s preferences. Likes: Set up a bot with a group of hashtags so the bot can like posts you say are relevant to your brand. Uncover important insights about your audience.

Automation 114

Automation Tools Work Management Marketing & Strategy 114

SocialPilot

JANUARY 4, 2024

PS: We have added the respective hashtags to help you better target your audience. Businesses start prepping for the upcoming holiday marketing season, making it a crucial month for strategic planning and targeted promotions. Chart Out a Content Plan After choosing the relevant holidays, start planning your content around them.

Social Media 98

Social Media Media Planning Social Marketing 98

Sprout Social

MARCH 15, 2021

Search for keywords or hashtags in your industry. While the Trends page will show you popular Twitter hashtags and topics according to your interests, it might not always predict what you want to see. Twitter’s native search feature lets you search for hashtags, trending topics or just general terms.

Paid Content 128

Paid Content Twitter Trends Mobile Advertising 128

ClearVoice

AUGUST 9, 2021

While social media is one of the most effective marketing mediums for gaining, retaining, and converting your audience, hashtags are the key to organic growth. The likelihood is you are familiar with how hashtags function, but may not know as much about their history and how to use them effectivel y. The History of the Hashtag.

Case Studies 105

Case Studies Case Study Twitter Studies 105

Sprout Social

MARCH 3, 2022

TikTok hashtags. This post will explore in-depth what TikTok hashtags are, why you should use them and how you can leverage them. What are TikTok hashtags? TikTok hashtags help to categorize video content uploaded to the platform so users can find it easily. Benefits of using hashtags in your TikTok strategy.

Trends 111

Trends Communities Video Marketing Search Marketing 111

SocialPilot

FEBRUARY 21, 2024

You need to ensure that you monitor every mention or hashtag related to your brand – the influencer you are looking for could be right in front of you! #2: Every day, different hashtags are trending on Instagram – many influencers ride on the wave of these hashtags when posting on the platform.

Work Management 93

Work Management Planning Advertising Agencies Marketing Management 93

Convince & Convert

JANUARY 31, 2024

Always Have a Plan The importance of planning for your social media marketing projects cannot be overemphasized. Planning is one of the most important factors for success in your social media marketing initiatives. Use these tips to create a solid plan and manage multiple clients and social media projects efficiently.

Social Media 126

Social Media Efficiency Work Management Marketing Management 126

ClearVoice

SEPTEMBER 8, 2021

But before we get into Pinterest hashtag best practices, let’s consider what the platform was designed to support. If you're approaching hashtags on @Pinterest in the same way you do on @Instagram, you're doing it wrong. Here's what you need to know about hashtag best practices for @Pinterest.

Traffic 105

Traffic Ad Building Brand Identity Branding 105

Convince & Convert

JULY 14, 2021

Finally, allow you to publish timely social media updates (with relevant hashtags) even when there are no big holidays coming. Planning your social media strategy around yearly holidays and observance days has lots of benefits, from making it easier to organize to achieving higher visibility and engagement. Use Solid Instagram Tools.

Marketing Strategy 217

Marketing Strategy Marketing & Strategy Planning Social Media 217

Brandwatch Marketing

JANUARY 29, 2024

We’ve put together some general advice, but if you want platform-specific tips you can jump ahead: Twitter Lead Generation LinkedIn Lead Generation Facebook Lead Generation Reddit Lead Generation Instagram Lead Generation Preparation You always need a plan of action. These are good place to start building out your plan.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Buffer

DECEMBER 14, 2022

Hashtags versus keywords : The method of discovery is another key difference between TikTok and traditional SEO. On TikTok, hashtags are used to help users find and discover content, so creators need to be optimizing videos and other content with relevant and popular hashtags.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Brandwatch Marketing

JANUARY 29, 2024

We’ve put together some general advice, but if you want platform-specific tips you can jump ahead: Twitter Lead Generation LinkedIn Lead Generation Facebook Lead Generation Reddit Lead Generation Instagram Lead Generation Preparation You always need a plan of action. These are good place to start building out your plan.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Sprout Social

FEBRUARY 1, 2024

When it comes to your Facebook content, we recommend batching content tasks together like so: Content ideation – Plan a set time for content idea of the posts you plan to create and eventually publish. Paid plans start at $26/month. Paid plans start at $19/month.

Facebook 96

Facebook Digital Asset Management Tools Brand Identity 96

SocialPilot

MARCH 12, 2024

Even if you are a social media wizard, you must plan your magical acts to ensure the crowd likes it. Once done, upload the video , add a caption, hashtags, and thumbline, and invite people to collaborate. Our caption generator can spare you time and give you a breath of relief between planning, executing, and scheduling.

Tools 87

Tools Tips Ideal Customer Profiles Paid Search Agency 87

Sprout Social

NOVEMBER 30, 2023

And this informs your marketing game plan. Also follow social media hashtags related to your product or service. For example, if you run a home office furniture company, you might follow hashtags like #ergonomicchair or #homeoffice. Hashtags: What hashtags are your competitors using?

Planning 103

Planning Paid Search Agency Advertising Benchmark Analysis 103

Sprout Social

DECEMBER 9, 2020

Native analytics tools on different social media platforms give you some idea of the trending conversations and hashtags relevant to your business. On the desktop client or mobile app, it shows you “What’s happening” and gives you a real-time update of trending topics and hashtags. Identify trending niche hashtags on Instagram.

Trends 125

Trends Social Media Analysis Creativity 125

Sprout Social

MARCH 2, 2021

Your first step of any potential viral video is to plan everything out thoroughly and create a brief and a storyboard. Use hashtags. Hashtags are a popular and effective strategy for increasing reach across many different social media platforms, and video platforms like YouTube and TikTok are no exception. Start with a brief.

Viral Marketing 139

Viral Marketing Social Media Video Marketing Social Marketing 139

Sprout Social

FEBRUARY 3, 2022

Similarly, posts and hashtags are not campaigns alone but can be part of a social media campaign. Conventional wisdom says it can take between two to three months to plan a serious campaign. For example, a Black Friday campaign is short-term while a hashtag campaign is longer-term). Note that a campaign is the sum of its parts.

Campaigns 136

Campaigns Planning Paid Search Agency Advertising Agencies 136

Brandwatch Marketing

JULY 6, 2022

It’s a freemium tool, meaning that you can use the free plan if you have fewer than five social profiles to manage. With a Hootsuite account, you can launch marketing campaigns, schedule posts in advance, identify and grow audiences on Twitter, create custom Twitter reports, track hashtags, mentions, Twitter lists and much more.

Twitter 139

Twitter Analytics Tools Best Practices 139

Sprout Social

DECEMBER 2, 2020

Planning & strategy. Start with planning and strategizing. Know who you want to reach and you can be successful in planning how you want to reach them. That’s why you need to create a content marketing plan that outlines what type of content you will create across all your social channels as well as your blog.

Social Media 124

Social Media Media Viral Marketing Demographics 124

ClearVoice

JULY 30, 2021

In the world of social media, there are certain elements everyone thinks of with social media content, including creative images, compelling copy, and engaging hashtags. Before we dive into the fundamentals of hashtags, let’s first begin with the history of the hashtag. By doing so, you’ve just created a hashtag.

Social Media 98

Social Media Media Marketing & Strategy Ideal Customer Profiles 98

ClearVoice

JUNE 14, 2023

One of the keys to unlocking Twitter is total hashtag mastery. So what does a good hashtag strategy look like on Twitter in 2023? Building an effective Twitter hashtag strategy in 2023 Hashtags are important because they allow users to group topics and conversations. Research the hashtags that are popular with your niche.

Traffic 52

Traffic Marketing & Strategy Twitter Profiling 52

Anyword

SEPTEMBER 9, 2022

Use Shareable Hashtags. If you want your post to be seen by as many people as possible, then you need to use shareable hashtags. But what makes a hashtag shareable? First, hashtags that are unique and catchy make for memorable campaigns. There’s a reason wedding hashtags became a trend, right?

Social Media 98

Social Media Conversion Media Tips 98

Contently

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. Use descriptive hashtags. Hashtags help get your Reel discovered by people other than your followers. TikTok is probably the best-known platform for brand videos.

Relevance 152

Relevance Brand Identity Branding Verticals 152

Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories. Social media campaigns are living, breathing things.

Campaigns 120

Campaigns Work Management Advertising Agencies Social Media 120

Sprout Social

DECEMBER 15, 2021

You can work with influencers, run various types of ads and use features like hashtags and branded stickers to put your brand in the spotlight. Our guide to remote video production is a great starting point for social media video, wherever you plan to record. Simply look up trending hashtags , music and videos, and join in.

Effectiveness 131

Effectiveness Business Advertising Agencies Viral Marketing 131

SocialPilot

FEBRUARY 12, 2024

Step 3 : You can search for anything using the advanced search box by using keywords, hashtags, and the minimum number of likes, dates, etc. You can use this box to filter away tweets containing a competitor’s name or marketing hashtag. How to Do a Twitter Advanced Search Using Hashtags?

Twitter 55

Twitter Paid Search Agency Keywords Search Marketing 55

Sprout Social

MAY 31, 2022

Proofreading your content and hashtags can be a challenge when you’re looking at a 6-inch smartphone screen. After your image is ready and you’ve selected the account you want to post to, you can schedule your first comment, along with hashtags, and tag up to 20 users. You can include up to 30 hashtags and tag up to 30 users.

Ideal Customer Profiles 128

Ideal Customer Profiles Mobile Marketing Work Management Tagging 128

ClearVoice

MAY 23, 2022

Pay attention to hashtags and posting times. Hashtags are an important part of LinkedIn but you do not want to use them like you would on Instagram. Sharing more than nine hashtags per post on LinkedIn will get your post penalized. Three to five hashtags are the sweet spot. Break up longer posts to make them easy to read.

Linkedin 98

Linkedin Practices Best Practices Content 98

Sprout Social

OCTOBER 6, 2022

Plan everything out thoroughly and create a creative strategy brief and a storyboard. Important hashtags/mentions to include: Important for trends and partnerships. Look for songs, trending hashtags , sounds and visuals that are on the up-and-up in your Reels feed, Twitter trending topics or TikTok For You page. Use hashtags.

Viral Marketing 127

Viral Marketing Social Media Video Marketing Media 127

Sprout Social

JUNE 7, 2022

Creating a social communication plan for your upcoming IPO. Complete the following steps to set the foundation for a great working relationship throughout your IPO planning process: Share overarching IPO marketing strategy. By now, the planning is done and the wheels are in motion. Decide on a branded hashtag.

Marketing & Strategy 114

Marketing & Strategy Social Media Work Management Guidelines 114

ConvertKit

AUGUST 17, 2020

When I was researching this post, I found a lot of Instagram “tips” and “hacks”—but hardly any advice on building a concrete, actionable plan for growing your Instagram engagement. So today, I want to give you a step-by-step plan you can follow to increase your Instagram engagement. Image via Instagram.

Click Rate 103

Click Rate Eye-Tracking Guidelines Curation 103