Oktopost

APRIL 16, 2019

We’re delighted to introduce two new features that were recently made available by Facebook: Instagram Videos and Hashtags Search. Instagram Hashtags. Facebook has recently reinstated the option to search for hashtags on Instagram, addressing user privacy concerns that were raised in 2018 by removing personal information from the feed.

Video Marketing 60

Video Marketing Knowledge Base Privacy Facebook 60

Circle Studio

OCTOBER 31, 2019

While most people are familiar with hashtags, many B2B marketers don’t know the best way to use them or may even consider them irrelevant to their social media strategy. When you use hashtags, anyone who follows or searches for that hashtag can see and interact with the posts you’ve tagged. Find your niche. Pain points?

Social Media 68

Social Media Social Marketing B2B Marketing Media 68

Sprout Social

APRIL 11, 2017

The answer is hashtags. The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Aside from getting mentioned by influencers , using hashtags is one of the easiest ways to grow your audience within Instagram. Why You Need to Use Hashtags. Types of Hashtags.

Paid Content 111

Paid Content Enterprise Management Communities Work Management 111

Marketing Insider Group

JULY 15, 2021

The “secret sauce” is a specific Twitter event hashtag. By logging onto Twitter, and searching for the Tweetchat’s unique hashtag, we have a Tweetchat event with little effort (and cost) required. The Tweetchat event uses the #BIWisdom Twitter hashtag and brings a bit of branding with it as well.

Twitter 363

Twitter Demand Generation Agencies Marketing Management Conference 363

ClearVoice

DECEMBER 26, 2019

Some brands have utilized hashtag holidays to connect with their audience and it’s worked exceptionally well with sparking discussion and brand loyalty. So, go ahead, download our hashtag calendar and proactively build content with the days that resonate with you, your brand, and your clients most. Or, you can browse our roundup below.

Social Media 52

Social Media Media Ideal Customer Profiles Work Management 52

Televerde

JANUARY 15, 2019

What’s in a hashtag? Done right, a company hashtag can dramatically increase social media engagement and brand awareness. But it isn’t easy, and hashtags fail all the time, as companies like JP Morgan, Starbucks and McDonald’s have learned. Believe it or not, creating the perfect company hashtag. billion by 2020.

Paid Search Agency 49

Paid Search Agency Companies Brand Identity Branding 49

Buffer

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. To get a little personal, nothing has been more valuable to my career than building a platform on LinkedIn. Think of your headline as a tagline.

Linkedin 110

Linkedin Personalization Brand Identity Branding 110

Convince & Convert

DECEMBER 15, 2023

For example, keyword research tells you that the search volume and competition are high for “personal branding” and relatively low for “personal branding for black entrepreneurs.” Strategically use hashtags to gain visibility Hashtags aren’t dead , as most people want to believe.

Social Media 154

Social Media SEO Cost Per Click Media 154

Buffer

NOVEMBER 20, 2018

Every person who signed up to the mailing list received an entry to the sweepstakes, then, for additional entries, they were encouraged to post their own ‘veggie-centric’ meals on Instagram, tagging Tommy’s and #ThinkVeggiesFirst in the photo.

Campaigns 102

Campaigns Multi-Channel Brand Identity Branding 102

Marketing Insider Group

JUNE 16, 2021

Posting on social for a personal account can look a lot different than posting for a business account. Keep hashtags short – under six characters whenever possible. Sticking to one or two highly relevant hashtags is a good benchmark to hit. Use one or two hashtags to engage in more extensive discussions. You’re not alone.

Social Media 264

Social Media Media Content Linkedin 264

Hubspot

FEBRUARY 17, 2017

Let's take a look at how 10 different companies are using hashtags and social media curation to attract talent. And what's a better way to make sense of social media noise than a well-branded hashtag? We live in the hashtag-driven society. Apart from talent branding, a company-wide hashtag: Promotes your brand.

Paid Search Agency 73

Paid Search Agency Examples Companies Curation 73

Stevens & Tate

MARCH 31, 2024

Making AI shopping help work well means using customer data responsibly to give people personalized help that matches what they like. Using Hashtags on LinkedIn Using hashtags on social media platforms like Twitter, Instagram, and Facebook helps users expand their audience beyond their followers. Read more here. Read more here.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Webbiquity

JUNE 1, 2021

Personalized messages that trigger authentic conversations are a great strategy here. Do extensive hashtag keyword research: If your content is not searchable, it is not scalable. This makes keyword research for hashtags critical in social media. Use your observations to create personalized, exclusive experiences.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Buffer

JANUARY 3, 2023

How many hashtags should you be using? Professional growth and personal growth are very much intertwined, and conversations on LinkedIn should be about all of it. All types of people come to LinkedIn seeking both professional and personal growth. How can I effectively use hashtags on LinkedIn?

Linkedin 125

Linkedin Ad Frequency Webinar Metrics Distribution 125

Webbiquity

JANUARY 23, 2024

First, identify the keywords and phrases associated with your brand, including your brand name, product, features unique to your product, brand slogans, hashtags, and common misspellings. Once you resolve their problem, update the customer personally and through social media. Personalize customer interactions.

Customer Satisfaction 148

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 148

Webbiquity

JULY 18, 2019

Live tweeting during the event (using your event hashtag, of course) is an excellent way to keep your attendees engaged. Share photos of what’s happening, speaker’s quotes, and retweet your guests who are making use of your event hashtag. Create an Event Hashtag. Use Gamification. Book Compelling Talent and Speakers.

Work Management 168

Work Management Marketing Management Mobile Marketing Guidelines 168

Hubspot

OCTOBER 31, 2017

To overcome that, many brands are using email personalization as a strategy for creating more engaging email experiences -- ones that feel less like a robot, and more like a friend. Email personalization doesn't need to be insanely complicated to resonate with recipients. 13 Personalized Email Examples You Can't Help but Click.

Personalization 101

Personalization Examples Hubspot Amazon 101

FMG Suite

MARCH 7, 2023

March 7, 2023 – FMG Suite, a SaaS company specializing in marketing software and services for financial advisors, today announced the launch of a new AI-powered content personalization engine for social media content. SAN DIEGO, Calif., It’s a very exciting time!”

Social Media 52

Social Media Marketing Automation Services Ideal Customer Profiles Practices 52

Sprout Social

NOVEMBER 29, 2023

From breaking down what hashtags people use to suggesting accounts to follow, bots encourage you to take a deeper dive into your audience’s preferences. You can’t provide personalized service with purely automated interactions. Likes: Set up a bot with a group of hashtags so the bot can like posts you say are relevant to your brand.

Automation 113

Automation Tools Work Management Marketing & Strategy 113

SpotMe Blog

MAY 31, 2023

Hosting successful in-person events with thousands of attendees after almost 3 years of virtual-only can feel daunting. And how does this change the in-person event planning process? What is the meaning of in-person events? In-person events are all about human connection. What are the advantages of in-person events?

Planning 52

Planning Personalization Work Management Best Practices 52

Buffer

NOVEMBER 14, 2018

Social media marketers are always looking to uncover the “next big thing”, and as we head into 2019 personalized social media engagement is becoming the latest must-have strategy for businesses of all sizes. Today’s social media users want to interact with brands on a personal level and be treated as individuals.

Social Media 111

Social Media Social Marketing Personalization Media 111

Sprout Social

FEBRUARY 15, 2024

Share personalized content Social media users don’t react to generic content. Personalizing content is one of the most effective audience engagement strategies because it shows your audience you understand their needs. If your social media personality aligns with your target audience, they will likely want to interact with you online.

Webinar Metrics 104

Webinar Metrics Tips Marketing AI Social Media 104

Sprout Social

MARCH 15, 2021

These topics can be as broadly popular as the gossip or current events, or personally tailored to an individual level that reflects your own account’s interests, industry, and brand. Let’s explore how trending topics work, how to personalize them, and ways you can leverage them as part of your social media marketing campaigns.

Paid Content 128

Paid Content Twitter Trends Mobile Advertising 128

SocialPilot

FEBRUARY 21, 2024

If you already have an Instagram account, the right person for the job might be one of your followers. You need to ensure that you monitor every mention or hashtag related to your brand – the influencer you are looking for could be right in front of you! #2: says Mariala PerCal , a small business owner.

Work Management 93

Work Management Planning Advertising Agencies Marketing Management 93

SocialPilot

FEBRUARY 26, 2024

With a massive user base of 1 billion , LinkedIn continues to be a powerhouse for personal and professional growth. The LinkedIn algorithm is a supersmart filter ensuring that only the most relevant, personalized, and interesting content reaches your feed. Use only 3 – 5 hashtags. It’s your digital reputation. ”

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

Sprout Social

OCTOBER 25, 2022

Give your social presence some personality. However, it’s their off-the-wall personality that’s made them so endearing to followers. And “personal” is the keyword here. Followers want to see more than promos and links: they want personal, human-centric content. Harness the power of hashtags.

Brand Identity 129

Brand Identity Branding Marketing & Strategy Eye-Tracking 129

Sprout Social

NOVEMBER 11, 2016

But this doesn’t mean that connecting in-person isn’t important. This week, we discussed just how to attribute ROI to in-person events. Make sure that your connecting the digital world with the physical world by incorporating your brand attributes and an event hashtag throughout your space. Create Buzz With These Best Practices.

Personalization 82

Personalization Buzz ROI Social Media 82

Sprout Social

SEPTEMBER 14, 2023

They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. As well as relatable videos, and even TikTok text videos like this: @mcdonalds ♬ original sound – McDonald’s They pair these videos with funny, personal responses in the comments section. Think: Aerie’s #AerieReal.

Marketing & Strategy 122

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 122

Sprout Social

JULY 26, 2021

Crafting a witty Tweet, optimizing your Instagram posts with hashtags or brainstorming copy for Facebook ads may all seem like completely different tasks. Instagram Hashtags. Maximum Instagram hashtag limit. Instagram allows you to add up to 30 hashtags per post. Ideal Instagram hashtag limit.

Social Media 145

Social Media Media Ideal Customer Profiles Youtube 145

Sprout Social

MAY 4, 2022

Heck, TikTok hashtag challenges like the #OldTownRoadChallenge or Chipotle’s #GuacDance boasts over a billion views each. Perfect for building awareness and encouraging awesome user-generated content, brands are rightfully scrambling to find TikTok hashtags for their own challenges. Lipsyncing with a specific TikTok sound.

Brand Identity 109

Brand Identity Branding Tagging Viral Marketing 109

Sprout Social

MAY 2, 2022

The TikTok algorithm is a system that makes content recommendations personalized for each user. As a result, the For You page is highly personalized for each user. The information on the video itself such as captions, hashtags and sounds also helps TikTok understand how to rank the content. Level up your hashtag game.

Keywords 123

Keywords Video Marketing Social Networks Social Media 123

ClearVoice

APRIL 4, 2019

Personalized video marketing is still in its infancy, but we break down the basics for making the most of this new tactic and highlight three of the most popular platforms for making personalized videos to seamlessly integrate with your content marketing and sales funnel. Because things are about to get real personal around here.

Enterprise Management 74

Enterprise Management Top of Funnel Video Marketing Work Management 74

Sprout Social

MAY 26, 2022

You can also use the search bar to dig into any trending creators, videos, sounds or hashtags you run across. Remember that the people you are marketing to are experiencing the platform the same way you do on your personal account, and they’re scrolling for leisure, not business.”. Consider trending and branded hashtags.

Campaigns 141

Campaigns Examples Design Planning 141

Buffer

DECEMBER 14, 2022

Hashtags versus keywords : The method of discovery is another key difference between TikTok and traditional SEO. On TikTok, hashtags are used to help users find and discover content, so creators need to be optimizing videos and other content with relevant and popular hashtags.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Sprout Social

MARCH 21, 2024

In terms of purchases on UK TikTok, personal care products reign supreme, making up two-thirds ( 61.3% ) of consumer goods sales made via TikTok Shop in the UK. uses specific London neighborhood hashtags to indicate location. However, TikTok consumers are generally more interested in lighter topics such as celebrities and music.

Brand Identity 99

Brand Identity Branding Advertising Agencies Work Management 99

Televerde

JUNE 22, 2021

One way to boost your social media presence and still show off your brand personality is with social media automation. This can be done simply by adjusting hashtags and modifying vocabulary. The post Five Helpful Tools for Social Media Automation That Maintain Your Brand Personality appeared first on Televerde.

Social Media 64

Social Media Automation Tools Personalization 64

Sprout Social

DECEMBER 9, 2020

Native analytics tools on different social media platforms give you some idea of the trending conversations and hashtags relevant to your business. On the desktop client or mobile app, it shows you “What’s happening” and gives you a real-time update of trending topics and hashtags. Identify trending niche hashtags on Instagram.

Trends 125

Trends Social Media Analysis Creativity 125