3 Steps for Effective Sales Lead Follow Up (none are the Hail Mary)
ViewPoint
APRIL 28, 2015
Familiarize yourself with their Twitter presence—specifically the hashtags they use—to get a sense of their interests and beliefs. Are you going to wing it and throw the Hail Mary, or are you going to optimize each and every lead opportunity? This will provide insight that goes beyond their work history and education.
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