Hubspot

JANUARY 5, 2021

The "Discover" tab on TikTok highlights trending topics and hashtags, a great resource for marketers to generate new content ideas. B2B marketers have been wary of using the platform, but it could be because success on the platform relies on emotional appeal. Image Source.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Marketing Insider Group

JULY 15, 2020

Additionally, if you already have a way to communicate directly with your customer base, such as an email newsletter or SMS marketing, send the update out in those channels. Invest in Online. Marketers know the key to reaching customers is to meet them where they’re at. At home and online. Where are most of us right now?

Paid Content 278

Paid Content Trends Planning Cost Per Click 278

BOP Design

APRIL 26, 2022

The appeal of these social campaigns is that they educate attendees about current trends in online marketing and provide an opportunity to interact with experts. Attending these virtual events is a great introduction to LinkedIn Marketing Solutions and creates educational materials for anyone looking to learn more about B2B marketing.

Social Media 99

Social Media Work Management Campaigns Marketing Management 99

KoMarketing Associates

APRIL 23, 2019

What Is My Hashtag Strategy? Hashtags are used regularly on Twitter and Instagram, but LinkedIn has also stepped up the options that are available with hashtags. Users can now follow specific hashtags and business profiles can add their own unique hashtags to their page, which users can follow.

Paid Content 141

Paid Content Social Media Media B2B 141

seo.co

NOVEMBER 28, 2022

Using each content medium to its maximum potential is the best way to be successful with your inbound online marketing campaign , but if you stay consistent with only a handful of content types, you run the risk of a stagnant or uninteresting campaign. New Mediums For Content Marketing. Hashtags are an accessible example.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

KoMarketing Associates

DECEMBER 12, 2019

In the above screenshot, the hashtag section is a relatively new feature that LinkedIn has been pushing for pages for a while. They even have a progress tracker that entices organization page managers to continue to add page features, promising more features to be unlocked as the page continues to be completed.

Linkedin 157

Linkedin Paid Search Agency Companies Practices 157

KoMarketing Associates

JULY 31, 2014

Analyze & Monitor Hashtags. Hashtag optimization is essential to a company’s Twitter strategy, especially those in the B2B space, as most businesses use them as a main source of finding tweets relevant to their industry. Hashtagify for hashtag research. B2B Online Marketing Blog Social Media Strategies'

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Twitter Lead Ranking 120

Webbiquity

JANUARY 2, 2013

Leads from inbound marketing cost on average 61% less ($135 vs. $346) than outbound marketing leads. Though it varies across industries, of course, 24% of overall marketing spending last year was on digital/online marketing. What’s the most popular marketing tactic on Twitter? Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

JULY 11, 2019

Use Hashtags. Each LinkedIn Page can be associated with up to three hashtags. Hashtags have had their challenges on LinkedIn, but they do work on the platform now. Including your three most valuable hashtags on your Page is a good idea. Instructions for how to re-share any post that mentions your page are here.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

KoMarketing Associates

JUNE 23, 2014

Utilizing hashtags can help you join industry-specific conversations happening across Twitter, according to Forbes magazine. Hashtags can also help you draw attention from people in your industry, as well as potential prospects. 15 Ways B2B Marketers Can Be Using Twitter. B2B Online Marketing Blog Social Media Strategies'

Twitter 120

Twitter Practices Best Practices Broadcasting 120

KoMarketing Associates

MAY 21, 2013

Aside from just having a profile set up and running, marketers need to take the next step: Hashtags. While hashtags are best known for being used in Twitter, Google+ recently improved its hashtag functionality, and Facebook has been talking about adding them for some time. How can you deliver that to them?

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

Online Marketing Institute

AUGUST 17, 2018

In addition, the brand invited the other popular Instagram influencers to create the hype of the brand and it also motivated their fans to share their posts with the hashtag “#MyNeoShoot and become the model of the brand. With its campaign hashtag “#LiveUnlimited?” The outcome of the campaign was 24.2% in sales of Nike.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

ClearVoice

DECEMBER 12, 2019

Conference hashtags. One unconventional way to learn from what is being shared at a marketing conference is to simply follow along with the hashtagged content that is being shared from the event live on Twitter. ClearVoice blog. It’s kind of staggering.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

KoMarketing Associates

MAY 23, 2017

Support Content Marketing Efforts. We know that content marketing , social media marketing and SEO all work with one another to drive online marketing results. By creating more quality content, you’re creating assets to drive social shares, benefit your social visibility and overall online presence.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Hubspot

AUGUST 7, 2018

Here, we’ll cover everything from marketing strategies to real-world examples, to ensure your business reaches the right people out of that four billion. What is Internet/Online Marketing? Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

KoMarketing Associates

NOVEMBER 2, 2017

These include: Hashtags: Create a hashtag for the event and use a hashtag aggregator like Tagboard or Keyhole to track it across multiple social media networks. Every week, we created a new poll and used a custom hashtag (#SEJSurveySays) so the series could be branded better and people knew what to look for.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

Navigate the Channel

MARCH 29, 2024

Consistency in messaging and experience is the only hard line in the sand that you MUST stick to when combining online and offline marketing. Add Your Digital Information to Your Print Advertising Yes, it’s simple, but it’s the easiest way to combine offline and online marketing.

Online Marketing 65

Online Marketing Paid Search Agency B2B Thought Leadership Landing Pages 65

Content Marketing Institute

APRIL 27, 2018

Using the right hashtags (those relevant to your business or messages) can get you hits and “likes,” and even sales. The free TagsforLikes app helps you find popular hashtags that can drive traffic and engagement. The free @tagsforlikes app helps you find popular #Instagram hashtags that can drive traffic, says @zorzini.

Marketing & Strategy 110

Marketing & Strategy Landing Pages Leads Lead 110

KoMarketing Associates

OCTOBER 19, 2017

Intel is very good at using hashtag campaigns to focus on specific themes. Other users have adopted the hashtag and now there are more than 320,000 posts on the topic. Like its parent company, Intel Software also often uses hashtag campaigns. #英特尔VR社区# ABB routinely uses a few hashtags to convey a professional brand image.

Profiling 120

Profiling Examples Enterprise Management B2B 120

Contently

APRIL 19, 2021

The average person may not feel particularly attached to a cleaning company, but the creation of this hashtag brings an interactive element to the rather humdrum topic of personal hygiene. Educational courses are lead gen machines , just ask HubSpot, which offers a phenomenal set of online marketing courses. Teach us (quickly).

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

KoMarketing Associates

OCTOBER 9, 2012

How can I get them to engage with my photos – a contest, a hashtag, a trend? As your marketing team develops a plan on how to best leverage this platform, consider how you can reach other businesses and what they will find most valuable. Create your own hashtag. What will get people talking about my photo and my business?

B2B Marketing 120

B2B Marketing Practices Planning B2B 120

Buffer

AUGUST 19, 2019

This doesn’t necessarily include hashtags either. Many brands add multiple hashtags either to their caption or to the first comment of their post. Best practices range anywhere from 4 to 9 hashtags being ideal. We recently launched a feature within Buffer that lets you save hashtag groups to use again. Enjoy the show?

Social Media 74

Social Media Course Copywriting Media 74

Hubspot

MARCH 1, 2012

In fact, 73% of company respondents and 75% of agency respondents noted that their clients will be using a more cross-channel marketing strategy this year. How Do You Integrate Your Offline and Online Marketing? Implement Hashtags. Real Examples of Offline and Online Marketing Integration. Inboundwisdom.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Oktopost

DECEMBER 22, 2019

As the top hashtag tracking and hashtag analytics platform in the world, Keyhole is a great resource for determining the effectiveness and value of your online marketing campaigns.

Marketing Automation Services 116

Marketing Automation Services Tools Marketing Management Social Media 116

Valasys

MARCH 11, 2024

Embracing Current Digital Marketing Trends The first step in your digital marketing journey is understanding the trends shaping consumer behavior and online marketing: Personalized Marketing Consumers crave personalized experiences, and data-driven personalization can significantly increase engagement and conversion rates.

Marketing Analytics Tools 40

Marketing Analytics Tools Social Media High Quality Lead SEO 40

KoMarketing Associates

NOVEMBER 3, 2015

Keyhole is another tool recommended to me by a colleague for finding hashtags. Keyhole does show you hashtags but it also shows the content around those hashtags, related hashtags, demographic information, top sites, and more. However, it turns out it does so much more! How does this help with keyword generation?

Keywords 120

Keywords Generation User-Generated Content Search Marketing 120

KoMarketing Associates

DECEMBER 18, 2014

The best B2B online marketers are constantly integrating SEO into their organizations’ broader marketing initiatives. Or using a certain hashtag for a social media campaign? B2B Online Marketing Blog Search Engine Optimization Social Media Strategies' 10 Things I’ve Learned About SEO in 2014.

Social Media 120

Social Media SEO Media Link Building 120

KoMarketing Associates

JANUARY 29, 2019

After spending time with these clients to learn the business inside-out, we start identifying keywords and keyword phrases that offer an opportunity for them to increase brand awareness in the online marketing space, and indirectly improve customer acquisition as a result. Create CTA Banners. Let’s go back to earlier in this post.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

ConvertKit

FEBRUARY 28, 2020

After someone signed-up to receive the Instagram Strategy Guide, they were shown a thank you page that contained a one-time offer for my Instagram hashtag mini-course at an incredible price. My hashtag course sells for $40 regularly, but if my new subscriber purchases it from this thank you page, they can purchase it for $7.

Opt-out 77

Opt-out Opt-in Burn Rate Sales Qualified Leads 77

KoMarketing Associates

JULY 23, 2019

Social media is now a large component of many of these conferences and events, generally including a custom event hashtag that event goers use to keep up with what they need to know.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

Webbiquity

OCTOBER 7, 2014

There are few things more satisfying to an online marketer than witnessing your brand’s Twitter account reach critical mass. Leverage Hashtags From Industry Events. Include the event’s hashtag in your tweets to promote your content. Guest post by Logan Strain. Relevancy always increases click through rates.

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Click Rate Twitter CTR Eye-Tracking 100

KoMarketing Associates

OCTOBER 5, 2017

This could be a gift card giveaway by signing up for the email list through a connected tablet at the event, following the brand on social media for a free t-shirt, or having a custom hashtag that attendees can use to get into an exclusive after party or happy hour. Event Recaps. Many attendees and brands live tweet during the event.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Spiralytics

APRIL 23, 2023

The company created a hashtag #tobeapartner , which employees can use on social media. As of February 2023, more than 900,000 posts on Instagram include the hashtag. Outsourcing to a digital marketing team can help you cast a wide net and connect with people on various channels for a profitable ROI. Take Starbucks as an example.

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62

Valasys

SEPTEMBER 21, 2021

This then led to many artists and musicians showing support for Spotify through the campaign’s hashtag – #Spotify2019Wrapped. By introducing a dedicated hashtag for the campaign, #ShotoniPhone, Apple was able to encourage its users to share photos and videos from around the globe. Sleep Channel – Casper.

Social Media 52

Social Media Examples Campaigns Media 52

ConvertKit

DECEMBER 4, 2019

After someone signed-up to receive the Instagram Strategy Guide, they were shown a thank you page that contained a one-time offer for my Instagram hashtag mini-course at an incredible price. My hashtag course sells for $40 regularly, but if my new subscriber purchases it from this thank you page, they can purchase it for $7.

Opt-in 52

Opt-in Opt-out Burn Rate Sales Qualified Leads 52

KoMarketing Associates

JANUARY 20, 2015

Although some online marketers question its value because of the lack of “link-friendly” features, I think that Instagram truly makes up for what it lacks. To sum up, it’s human nature to have this relationship with familiarity and that is why branding is such a huge part of SEO and broader online marketing efforts.

Paid Search Agency 120

Paid Search Agency Companies Examples B2B Thought Leadership 120

Hubspot

JUNE 17, 2015

It’s a great networking tool, and you can tag other Twitter handles and utilize hashtags (e.g., Not to mention, you already have a built in network to share your thoughts with. Once you master LinkedIn, we at Creelio recommend that you tackle Twitter next. FinancialServices, #WealthManagement) to lead more eyes to your content.

Online Marketing 28

Online Marketing Tips Work Management Marketing Management 28