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How to Bridge the Gap Between In-Person and Online Lead Generation

Hubspot

As we approach a new conference season (including HubSpot''s INBOUND event at the end of the summer), here are a few tested tactics to help you bridge the gap from in-person and online lead generation, whether you''re speaking at an event, sponsoring, or just attending. We often use bit.ly

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Top 10 Advantages of Online Marketing for Professional Services

Hinge Marketing

Just as you can build relationships in a targeted way, online marketing empowers you to target a highly specific vertical or niche, delivering your message to a wide audience that needs your services. Online marketing allows you to zero in on a niche easily and efficiently. 4) Online marketing isn’t tied to geography or time zone.

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The Key to Social Selling is Social, Not Selling

Convince & Convert

Analyze the Target The struggle for many sales representatives is not having enough relevant information about their leads. A more targeted profile helps you analyze lead behavior and patterns. What are the top topics the lead interacts with? What hashtags have they used most frequently in the last 30 days?

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Converting B2B Leads Through Social Content: 3 Keys to Success

NuSpark Consulting

Are hashtags (or other proprietary characters like @) appropriate for this audience? You’re probably already tracking registrations for content downloads, webinar registrations and other online lead generation form completions, but don’t forget to track conversion from social posts.

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What Is Digital Marketing?

Hubspot

If your company is B2B, your digital marketing efforts are likely to be centered around online lead generation, with the end goal being for someone to speak to a salesperson. However, that’s not to say that all businesses should implement a digital marketing strategy in the same way. How Long Will It Take to See Results?