Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. They are easy to follow because each tweet will have a specific hashtag attached to it. Microsites are also powerful lead generation tools.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Bluetext

MARCH 18, 2020

Bluetext, a leading branding company, worked with the Graduate Management Admissions Council (GMAC) to develop a microsite to invite top-of-funnel business school candidates to learn about what is available to them in the world of graduate business schools.

Interactive Marketing 26

Interactive Marketing Advertising Agencies Top of Funnel Paid Search Agency 26

Sprout Social

JANUARY 22, 2020

And that’s where things start to get interesting, as far as results are concerned: According to Sprout’s listening data, the #OptOutside hashtag was used 156K times on Twitter and Instagram during the inaugural campaign in 2015. million uses of the hashtag currently on Instagram. million in 2019.

Campaigns 47

Campaigns Peer-to-peer Advertising Agencies Opt-out 47

Biznology

JUNE 25, 2013

Social media trappers have figured out how to use hashtags as well as how to generate compelling content with the express purpose of sharing, content that is somewhere else, content that doesn’t live on a social network but, rather, lives on a branded web site, corporate site, blog, or microsite.

Social Media 80

Social Media Social Marketing Media Planning 80

Hubspot

SEPTEMBER 11, 2013

Create a dedicated hashtag for the event, and include it everywhere. You can use Topsy.com to track the volume of tweets that include your hashtag. For tips on creating and using hashtags effectively, check out this post. For tips on creating and using hashtags effectively, check out this post. Amplify after your event.

Microsite 28

Microsite Tactics Hubspot Network Marketing 28

Atomic Reach

JANUARY 9, 2019

The copy includes a social media hashtag to connect with their audience and build a community. The email takes you through to a microsite that has your personalized data and includes easy social share buttons. There is one straightforward action the recipient cant take “Get your tickets now.”. Brand: Spotify.

Examples 45

Examples Copywriting Microsite Newsletter 45

Hubspot

JANUARY 14, 2016

Does any aspect of the program lend itself to a creating a microsite? A microsite exploring an issue that attracts people interested in the area of study — and provides an opportunity to get them into your contact database — may be worth the investment. Re-promote and distribute these posts with applicable keywords and hashtags.

Education 28

Education Microsite Planning Word of Mouth 28

Content Marketing Institute

SEPTEMBER 6, 2018

Four weeks after its initial print run, the book was generating $42 in revenue for every dollar it spent; and the immediate increase in demand spurred two additional print runs and a corresponding microsite. More than 38,000 tweets included the Be Vocal hashtag: #BeVocalSpeakUp.

Advertising Agencies 80

Advertising Agencies Paid Search Agency Examples Lead Ranking 80

readwrite

MAY 11, 2009

Now it’s going to bring its strategy to Twitter, dedicated microsites and elsewhere around the web. The discovered search results will be filterable, can be limited to a particular group of users, and can then be displayed in a widget or microsite. Do you want to be part of those kinds of conversations?

Social Media 40

Social Media Microsite Product Media 40

Adobe Experience Cloud Blog

NOVEMBER 2, 2015

Accomplish this by hosting a donations microsite where you create matching donations. To easily track any activity around your social media campaign, create a memorable hashtag and strongly encourage your partners and customers to use it.

Top of Funnel 48

Top of Funnel Tips Planning Advertising Agencies 48

Hubspot

MAY 1, 2017

While there is the option to customize your own bottle labels at ShareaCoke.com -- which allows you to write whatever you want, like a customized event hashtag or something like “congratulations” -- it could be deemed as exclusionary to those with unique or hyphenated last names. The last name move, however, could be a bit different.

Personalization 100

Personalization Branding Brand Identity Planning 100

Content Standard

OCTOBER 22, 2015

” Back of the House is the microsite of Schrager’s Morgans Hotel Group (of the cult-hits, Delano and Mondrian) that panders to the “creator” persona. The “I was here” memento has now been replaced by geolocated hashtags.

Loyalty 40

Loyalty Content Classified Ads Microsite 40

Content Standard

OCTOBER 22, 2015

” Back of the House is the microsite of Schrager’s Morgans Hotel Group (of the cult-hits, Delano and Mondrian) that panders to the “creator” persona. The “I was here” memento has now been replaced by geolocated hashtags.

Loyalty 40

Loyalty Content Classified Ads Enterprise Management 40

Convince & Convert

NOVEMBER 4, 2018

Create a landing page or microsite on the website, or designate a single social media channel and put all the information about the crisis in one place. Relevant hashtags to help disseminate info . Use Twitter threads to connect new posts to old posts and use hashtags consistently to spread the messages broadly.

Social Media 167

Social Media Work Management Marketing Management Media 167

Outgrow

MARCH 4, 2020

Dove asked these people to share their own pictures with their struggles with the hashtag ‘#InMyOwnSkin’. They also created a microsite for the campaign that aggregated and displayed submissions and enabled consumers to upload photos and their stories directly to the Dove #InMyOwnSkin microsite and photo gallery.

Examples 52

Examples Outgrow Advertising Agencies Microsite 52

Contently

MAY 19, 2016

On a microsite, people can create shareable GIFs by adding a tagline to Coke-themed visuals. ” Hashtag your (un)happy meals. When a brand releases a hashtag into the social media world, it’s akin to opening the floodgates—no one can control it. And hashtags that get hijacked by users tend to go viral.

User-Generated Content 84

User-Generated Content Generation Microsite Content 84

Convince & Convert

MAY 2, 2013

In addition to the Dos De Mayo call to action, the microsite also offers resources to bring people together – both online and in person. The Dos De Mayo microsite has a bar locator allowing fans to find bars serving Dos Equis (though it doesn’t work for the Boston-area) and quickly create Facebook events. Package it all together.

Microsite 129

Microsite Campaigns Social Media Forecasting 129

Biznology

SEPTEMBER 23, 2014

To support the campaign of this type, I always develop and design a social media news release (SMNR) — a microsite — to make it as easy as possible for all the bloggers I pitch. Of course, there was the prominent link to the Mizuno Running News SMNR microsite — then off they went.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Biznology

FEBRUARY 23, 2015

LOGICALL : A company that focuses on inbound and outbound customer management solutions, uses content assets such as emails, microsite and ebook, Logicalis developed a thought leadership effort that supported sales teams by enabling custom messaging based on the prospects interaction with the campaign. Maersk now has more than 1.5m

Case Study 80

Case Study Case Studies Enterprise Management Studies 80

Webbiquity

FEBRUARY 21, 2012

Microsites. On Twitter, search for hashtags relevant to your industry, or peruse Twitter directories like Twellow and WeFollow. . • Checklists. Infographics. Research reports / briefs. Product reviews. News releases. Newsletters. Online tools / apps. Guides / toolkits. Bylined articles. Virtual events. Buyer’s guides.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Adobe Experience Cloud Blog

AUGUST 6, 2015

Make sure to have a hashtag associated with the show in order to help spread the word and track those social shares! Check out our microsite to register and learn more! An important part of any event is the level of social engagement. The fun touches are the aspects guests will share socially…and this is what you want.

Thought Leadership 48

Thought Leadership Marketo Best Practices Microsite 48

LEADership

FEBRUARY 19, 2016

Hashtags, slogan contests, asking for photo and video submissions – these are all great ways to get consumers to engage with and buy into your brand. Integrate your customer’s social media contributions into your testimonials section, or create a microsite to hold it. Build in space for engagement.

User-Generated Content 40

User-Generated Content Relevance Generation Microsite 40

SnapApp

JUNE 2, 2017

General Campaigns (microsites, customer marketing, resource gallery, miscellaneous ideas, etc.). . Target event hashtags on Twitter and allow booth visitors to vote in real time. Put it on a microsite to be used as a regular free tool for prospects. Paid Media. Landing Pages. Case Studies. back to top. .

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Adobe Experience Cloud Blog

APRIL 14, 2014

Outside of the conference, they gave attendees a chance to win a trip to Hawaii by putting on a SugarCRM t-shirt, taking a selfie photo, and tweeting the picture out with the hashtags #DF13 and #SugarSelfie. Because guerrilla marketing is disruptive, this campaign generated a ton of discussion amongst attendees and journalist alike.

Lead Generation 48

Lead Generation Generation Webinar Metrics Marketing Qualified Leads 48

ClearVoice

JULY 12, 2022

Example: The company hopes its marketing efforts to encourage teens to order a free tire gauge on its microsite don’t come up flat. Hundreds of responses to this effort using the #FriesChallenge hashtag helped Taco Bell involve their consumers in the storytelling as well as in the success of the product. Example: Coca-Cola U.S.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

Hubspot

AUGUST 20, 2014

I didn''t even know that that kind of site had a name until I got into marketing: they''re called microsites. Some companies have used microsites to highlight a specific campaign or target specific buyer personas. The microsite was built to support their "Bank Human, Again" campaign. 1) BankHumanAgain.com - TD Bank.

Microsite 28

Microsite Viral Marketing Paid Search Agency Act-On 28

Hubspot

OCTOBER 2, 2013

Memes most commonly manifest themselves in visuals such as images, pictures, or videos, but they can also take the form of a link, hashtag, a simple word or phrase (e.g. If you''re not familiar, a meme is quite simply a concept, behavior, or idea that spreads, usually via the internet. an intentional misspelling), or even an entire website.

Content 28

Content Microsite Creativity CAN-SPAM 28

Webbiquity

FEBRUARY 21, 2017

Integrate user-generated content (UGC) into websites, microsites, ad units, digital screens, projector walls, and elsewhere. Showcase reviews: Marketing Insider Group (Curation). Google Review Count: 70. Aggregate content from sources across the web. Sample review: “What…sets Tint apart? Showcase reviews: Inspire To Thrive.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Hubspot

MARCH 10, 2016

39) Hashtag. Hashtags are a way for you and your readers to interact with each other on social media and have conversations about a particular piece of content. The hashtags themselves are simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it -- like #InboundChat and #ChocolateLovers.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

JANUARY 5, 2016

To close out the year, Spotify presented each user with a "Year in Music" microsite telling the story of their 2015 music habits. The majority of the brand's visual content comes directly from their customers posting with the hashtag #WellTravelled. 5) Herschel Supply Co. 6) Everlane. But, Purina didn't stop there.

Impressions 28

Impressions B2B Marketing Campaigns Microsite 28

Hubspot

APRIL 19, 2017

We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”. On the day of the event: Monitor your social media hashtag if you have one. When we say “virtual conference,” we don’t just mean webinars. Go back to top]. Phase 6: Analyze.

Conference 69

Conference Lead Generation Work Management Marketing Management 69

Content Standard

APRIL 15, 2016

When women retweet a Dove post with the hashtag #SpeakBeautiful, Dove automatically responds with a link to a custom microsite with personalized Twitter data, showing how your negative tweets stack up against other women. While not a browser extension, Dove’s recent partnership with Twitter has extension-like features.

Trends 40

Trends Branding Brand Identity Paid Search Agency 40

Convince & Convert

DECEMBER 30, 2015

Microsites. When AT&T addressed a huge social problem with texting and driving accidents, they launched a microsite to complement the social media campaign #itcanwait. AT&T supports a social cause with a microsite while also building awareness for its new app. News Releases and Pitches. User-Generated Content.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

Microsites. When AT&T addressed a huge social problem with texting and driving accidents, they launched a microsite to complement the social media campaign #itcanwait. AT&T supports a social cause with a microsite while also building awareness for its new app. News Releases and Pitches. User-Generated Content.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168