Buffer

DECEMBER 14, 2022

Hashtags versus keywords : The method of discovery is another key difference between TikTok and traditional SEO. On TikTok, hashtags are used to help users find and discover content, so creators need to be optimizing videos and other content with relevant and popular hashtags.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Sprout Social

OCTOBER 25, 2022

To help, we’re breaking down the why and how behind driving and measuring brand awareness. How to measure brand awareness. Tracking month-over-month differences in web traffic isn’t an exact measurement of brand awareness. Harness the power of hashtags. Do hashtags work anymore? What is brand awareness?

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Sprout Social

JANUARY 24, 2024

How to choose the right metrics for influencer marketing Choosing the right metrics for influencer marketing begins with setting specific, measurable and time-bound goals aligned with your broader social media marketing strategy. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Marketing Insider Group

JANUARY 21, 2021

Using specific hashtags in postings can be a simple way to gain attention, especially if they are very specific. Buyers often search by hashtag when they have a problem. Measure efforts and let your team know they helped in increasing engagement and conversions. Leverage social media tools to make it more convenient.

Ideal Customer Profiles 298

Ideal Customer Profiles Social Media Trust Marketing Tagging 298

Sprout Social

MARCH 21, 2024

Review trending UK TikTok hashtags Trending hashtags highlight topics that resonate with UK audiences, giving you insight into which influencers are leading conversations that matter locally. uses specific London neighborhood hashtags to indicate location. Run and measure campaigns.

Brand Identity 101

Brand Identity Branding Advertising Agencies Work Management 101

Brandwatch Marketing

NOVEMBER 8, 2023

TweetReach measures the actual impact and implications of social media discussions. There are those who hate it and claim that its scoring system is completely inaccurate and that trying to interact with them is an impossible mission (a curious thing as they provide interaction-measurement services). Measure what matters.[/bw_banner_cta]

Social Media 98

Social Media Tools Media Lead Scoring 98

Sprout Social

FEBRUARY 15, 2024

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. You must determine how you’re going to measure audience engagement to track it.

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

Sprout Social

DECEMBER 7, 2020

The metrics you should measure. How to measure your social media marketing strategy. Are you measuring your social media efforts? If you’re not measuring it, you can’t improve it. If you’re not measuring it, you can’t improve it. Social media measurement: how to figure out what works. But not to worry.

Social Media 122

Social Media Analytics Media Template 122

Sprout Social

MAY 24, 2022

Beyond that, paid partnerships with creators and influencers can drive a measurable return on investment. The hashtag #LittleGreenMachine currently has over 73 million views and sales of the product have more than doubled in a year. How to measure paid, owned and earned media performance. Measuring paid media performance.

Paid Content 98

Paid Content Paid Search Agency Media Paid Social Agency 98

Marketing Insider Group

AUGUST 1, 2023

It’s a measure of the level of engagement that a piece of content sees from its audience. A high level of Brand Awareness means more people are likely to think of your brand when they need the products or services you offer, but measuring Brand Awareness can be a bit tricky. Measuring CPC is as easy as pie.

Social Media 218

Social Media Cost Per Click Cost Per Thousand CPM 218

Marketing Insider Group

MAY 4, 2021

Users can then analyze the amplification to measure results. It also includes analytics to measure performance. Other valuable features include story planning, first comments, hashtag planning, and more. It’s simple. You publish the content on the site. It’s much more than a scheduling tool. Image: Buffer.

Paid Content 276

Paid Content Tools Paid Search Agency Content 276

Thinkers360

MARCH 31, 2024

More than just a list, Thinkers360 live and annual leaderboards are differentiated by our unique patent-pending algorithms that take a holistic measure of thought leadership and authentic influence looking far beyond social media so brands can find exactly the right experts for their niche. Join us today !

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. Track branded hashtags and related keywords. Facebook, Amazon, Twitter, Snapchat and Pinterest).

Paid Content 131

Paid Content Tools Brand Identity Branding 131

Thinkers360

APRIL 20, 2024

More than just a list, Thinkers360 live and annual leaderboards are differentiated by our unique patent-pending algorithms that take a holistic measure of thought leadership and authentic influence looking far beyond social media so brands can find exactly the right experts for their niche. Join us today !

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Biznology

JULY 13, 2017

On one hand, online campaigns deliver precise targeting and provide accurate measurement of ROI and this makes it attractive. Hashtags are among the more popular channels to track the effectiveness of offline campaigns. Relative performance. Influencers. Social media posts are a viral phenomenon.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

Onalytica B2B

APRIL 26, 2018

From identifying influencers and engaging with them, through to measuring the success of the program. You can do this by activating event hashtags prior to your events to encourage influencers, their audiences and other attendees to get engaged and get excited. 6) When starting out, don’t measure everything.

Work Management 279

Work Management Lead Scoring Lead Ranking Budget Programs 279

Webbiquity

JANUARY 24, 2019

For instance, Instagram users make use of hashtags to follow content related to specific topics, and hashtags like #instagood and #photooftheday are known to deliver lots of “likes” for the posts. Twitter, on the other hand, uses hashtags to measure trending topics.

Marketing Automation Services 237

Marketing Automation Services Social Media Marketing Automation Social Marketing 237

Sprout Social

SEPTEMBER 21, 2023

Hashtags A quick hashtag search on TikTok or IG can help uncover influencers with experience working with brands. Hashtags such as #gifted or #brandambassador are solid starting points. You can find industry-specific creators with niche, product-focused hashtags like #CleanTokReview or #ConcealerReview.

Media 94

Media Viral Marketing Case Studies Youtube 94

Brandwatch Marketing

JUNE 15, 2022

TweetReach measures the actual impact and implications of social media discussions. There are those who hate it and claim that its scoring system is completely inaccurate and that trying to interact with them is an impossible mission (a curious thing as they provide interaction-measurement services). Measure what matters.[/bw_banner_cta].

Social Media 144

Social Media Tools Media Lead Scoring 144

Thinkers360

MARCH 22, 2024

More than just a list, Thinkers360 live and annual leaderboards are differentiated by our unique patent-pending algorithms that take a holistic measure of thought leadership and authentic influence looking far beyond social media so brands can find exactly the right experts for their niche. Join us today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Navigate the Channel

JANUARY 19, 2024

Hashtags play a crucial role in increasing your content’s reach. Research and use relevant hashtags that are popular within your blog’s niche. Measuring the Success To understand the impact of these collaborations, it’s crucial to measure their success. What makes content engaging on social media?

Social Media 65

Social Media Media Blogger Demographics 65

Sprout Social

OCTOBER 6, 2021

Head over to the discover page on your app to see what hashtags and sound clips are trending for inspiration about what you can use on your own feed. Include the right hashtags. Just like on Instagram, Twitter and many other social media platforms, hashtags help users find your content. Otherwise, it just looks spammy.

Multi-Channel 133

Multi-Channel Marketing Budget Viral Marketing Ideal Customer Profiles 133

Sprout Social

OCTOBER 19, 2023

The capability digs into competitor content engagements, post frequency, hashtag usage and other key performance areas by using keywords and @mentions you determine. Social media measurement Social performance analytics have become a critical part of a brand’s overall strategy. What can be better for customer support than that?

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

Sprout Social

FEBRUARY 3, 2022

Similarly, posts and hashtags are not campaigns alone but can be part of a social media campaign. For example, a Black Friday campaign is short-term while a hashtag campaign is longer-term). Measurable. Measuring your campaign performance data clues you in on whether or not your campaign was a hit based on your goals.

Campaigns 138

Campaigns Planning Paid Search Agency Advertising Agencies 138

Convince & Convert

JANUARY 31, 2024

Which KPIs will I use to measure performance? You can use templates to record captions, hashtags, graphics, or stories and tweak them for each social media project. They will help you measure your performance and provide insights into your reach, engagement, and conversions. Find some great tools in this list by Attrock.

Social Media 129

Social Media Efficiency Work Management Marketing Management 129

Convince & Convert

SEPTEMBER 30, 2021

Follow relevant hashtags to find new prospects involved in similar conversations. Select the social channels, groups, and hashtags that reflect the communities within your target audiences to get smarter about prospects and current customers. . Measure the Effectiveness of Social Selling Efforts. Credit: Spoonbill.io.

Peer-to-peer 197

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 197

Sprout Social

SEPTEMBER 13, 2022

That’s why we compiled a list of TikTok tools you can use to create videos and measure their impact on your business goals. Tracks your performance and your competitors across multiple social media accounts so you can see how you measure up. Tiktok hashtag analytics including follower reach and posts per day.

Budget Programs 123

Budget Programs Video Marketing Tools Marketing & Strategy 123

Brandwatch Marketing

JULY 4, 2022

Simply Measured. Simply Measured offer a free Instagram report in exchange for following their Twitter account, and the level of detail on the report makes that a great deal. You can see what your top posts are, most used hashtags and tagged accounts, plus general stats on your number of posts, and followers.

Analytics 95

Analytics Tools Best Practices Tagging 95

DAGMAR Marketing

JANUARY 14, 2022

Branded Hashtag Challenge Ads. Branded hashtag challenge ads are digital advertisements brands create to promote a branded hashtag challenge. These TikTok ads can appear in three different formats: Standard video ads that appear in-feed are one form of branded hashtag challenge ads. billion reviews received today.

Cost Per Thousand 98

Cost Per Thousand Paid Search Agency Cost Per Click Ads 98

Thinkers360

MARCH 1, 2024

More than just a list, Thinkers360 live and annual leaderboards are differentiated by our unique patent-pending algorithms that take a holistic measure of thought leadership and authentic influence looking far beyond social media so brands can find exactly the right experts for their niche. Join us today !

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Biznology

JULY 28, 2021

Hashtags are a great example of true social media innovation. Hashtags are now prevalent on most social media platforms, but they started on Twitter as an organic movement by users to categorize and tag conversations. How do you create an integrated way to measure Stories views, Reels views, post engagement and other core metrics?

Twitter 104

Twitter Social Media Budget Programs Tagging 104

Sprout Social

MAY 31, 2022

Proofreading your content and hashtags can be a challenge when you’re looking at a 6-inch smartphone screen. After your image is ready and you’ve selected the account you want to post to, you can schedule your first comment, along with hashtags, and tag up to 20 users. You can include up to 30 hashtags and tag up to 30 users.

Ideal Customer Profiles 130

Ideal Customer Profiles Mobile Marketing Work Management Tagging 130

Sprout Social

DECEMBER 9, 2020

Native analytics tools on different social media platforms give you some idea of the trending conversations and hashtags relevant to your business. On the desktop client or mobile app, it shows you “What’s happening” and gives you a real-time update of trending topics and hashtags. Identify trending niche hashtags on Instagram.

Trends 127

Trends Social Media Analysis Creativity 127

Oktopost

MARCH 7, 2022

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand. What tools they are using. Sentiment Analysis.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Sprout Social

JANUARY 11, 2024

But measuring something as intangible as that can be tricky. In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. Why you should measure brand awareness Brand awareness is a make-or-break factor in a customer’s decision-making process.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Thinkers360

MARCH 8, 2024

More than just a list, Thinkers360 live and annual leaderboards are differentiated by our unique patent-pending algorithms that take a holistic measure of thought leadership and authentic influence looking far beyond social media so brands can find exactly the right experts for their niche. Join us today !

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Thinkers360

MARCH 8, 2024

More than just a list, Thinkers360 live and annual leaderboards are differentiated by our unique patent-pending algorithms that take a holistic measure of thought leadership and authentic influence looking far beyond social media so brands can find exactly the right experts for their niche. Join us today !

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126