Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. He hosts the Social Media Marketing podcast and is the author of Launch and Writing White Papers. Jessica Northey.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

SnapApp

SEPTEMBER 30, 2015

You could offer a white paper on the importance of a strong relationship… or you could ask them how they’re doing. Takeaway: Don’t keep your thought leadership tied up in lengthy white papers. and “Which hashtag can you not live without?”, Asking questions like, “What’s your favorite Will Ferrell character?”

Personalization 48

Personalization Examples Content Marketing Planning 48

Adobe Experience Cloud Blog

NOVEMBER 16, 2010

Sharing content from other B2B sources is a given, but be sure to include links to your own content from newsletters, B2B blogs, white papers and other sources in your tweets. On Twitter, getting your content in front of a particular audience is as simple as a hashtag. Offline events.

Twitter 48

Twitter B2B Marketing Tips Planning 48

Marketing Insider Group

JANUARY 24, 2013

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Marketo – Marketo.com – Marketing software.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

SmartBug Media

FEBRUARY 21, 2020

Use a content calendar to plan out your content and mix it up between e-books, white papers, infographics, slideshares, and video. Use marketing automation tools like HubSpot, Marketo, or Pardot to segment your audience and send targeted, personalized content that resonates better and drives more traffic. Leverage Social Media.

Paid Content 109

Paid Content Traffic Paid Search Agency Marketing Automation Services 109

Adobe Experience Cloud Blog

FEBRUARY 8, 2016

Your in-depth material, whether it’s ebooks, white papers, or informative research reports, is what will get your followers to invest more in your brand and think of you as an industry leader. And how can they get to this content? Use advertising. Social media ads are an immediate way to get traffic to your website.

Social Media 48

Social Media Traffic Media B2B Thought Leadership 48

SnapApp

FEBRUARY 13, 2018

This could be as simple as not getting emailed about a white paper if they’ve already downloaded it through a Facebook ad, or it could be laser-targeted behavioral messaging delivered based on a combination of touchpoints across platform. . House of Fraser set up an internet-only retail store. Source ). .

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63