Adobe Experience Cloud Blog

APRIL 19, 2011

The same holds true when developing strategies for Twitter. To ensure the most effective return on Twitter, consider the following 9 tips for B2B marketing success: 1. Share control – One way to ensure a steady flow of messages from your company Twitter account is to employ not one, but multiple users to represent the brand.

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Twitter B2B Marketing Tips Planning 48

Adobe Experience Cloud Blog

JULY 1, 2015

James hosted a Q&A on the social media channel Twitter as a way to engage diehard followers of the widely popular Fifty Shades of Grey story and pique their interest in the most recent book to be published in the series, Grey. So, don’t be afraid to explore the use of Twitter chats as a part of your marketing strategy.

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Twitter PR Thought Leadership Marketo 48

ClearVoice

DECEMBER 12, 2019

Some of the shorter courses or lessons the company offers include: Building and Growing Your Twitter Audience. A few of the top webinar sources for marketers include: Marketo. Conference hashtags. Most marketers love to share compelling content from these conferences, so a bevy of information is usually only a hashtag away.

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Conference Content Marketing Top of Funnel Planning 82

Adobe Experience Cloud Blog

DECEMBER 4, 2012

by Jason Miller Think of Twitter as the water cooler for B2B marketing professionals: It’s a vibrant community where businesses can prospect leads and congregate as thought leaders to discuss relevant industry topics. On Twitter, it is easy to quickly compose Tweets and messages aimed at those interested in your company or product.

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Lead Generation Twitter Optimization Lead Scoring 48

Adobe Experience Cloud Blog

OCTOBER 11, 2017

Is it Twitter ? This makeup brand has an outstanding social authority and a bunch of top trending hashtags for the makeup/cosmetics category. If I’m looking to find the next prominent hashtag or marketing campaign, I can do a quick search on my own hashtag, in this case: #anastasiabeverlyhills. Step 1: Use Your Audience.

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Trends Content Thought Leadership Viral Marketing 134

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. He’s always on Twitter sharing what’s new and trending. Here are the top 101 #Twitter tools of 2016 https://t.co/9PrMTPi6uX

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Adobe Experience Cloud Blog

APRIL 13, 2018

For example, your tone will be more professional on LinkedIn than on Twitter. Mint also has a dedicated support account on Twitter and frequently hosts live money chats on Facebook. They frequently post quotes with soothing imagery on Facebook and Twitter. The Honest Company.

Social Media 134

Social Media Media Thought Leadership Marketo 134

Adobe Experience Cloud Blog

DECEMBER 16, 2015

Author: Elaine Ip It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog. But was this ever really a good measure to begin with? Update your web design.

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Twitter API Thought Leadership Marketo 48

Adobe Experience Cloud Blog

NOVEMBER 16, 2010

This holds true when marketers consider building a presence on Twitter – only marketers who use the right strategies build and contribute to lasting social engagements. To understand which strategies attract followers and boost lead generation, consider the following 12 tips for B2B marketers to excel in Twitter: 1. ReTweeting.

Twitter 48

Twitter B2B Marketing Tips Planning 48

Marketing Insider Group

JANUARY 10, 2017

Use a tool like Twitonomy or Followerwonk to analyze your competition’s Twitter audience. When they are most active on Twitter. What hashtags they’re using. How many Twitter followers they have. Type in competitor names, product names, target audience interests, or even hashtags. Pew Research Center.

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Research Campaigns Tips Content 100

Adobe Experience Cloud Blog

JULY 6, 2016

Twitter: #Stickers and Video Length. Last week, Twitter announced the launch of “stickers,” which incorporate a selection of emoji, props, and accessories in a library that you can “stick” on your photos to make them more fun and engaging. Unleash your creativity by adding fun #Stickers to your photos on Twitter: https://t.co/Ph92Oivyhy

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Personalization Thought Leadership Social Media Marketo 91

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

Mentions of company and event hashtag on social media. For example, Twitter is a favorite for those who enjoy live-tweeting during events. Use it to measure: Mentions of your hashtag. Define which keywords, hashtags, and branded terms to monitor and you’ll get a real-time report as they happen.

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Event Marketing ROI Lead Ranking Planning 134

The Effective Marketer

JANUARY 27, 2014

Marketo : Here’s a nice designed webinar page. Most of Marketo’s webinars follow the same design style with the webinar title at the top, the date and time clearly stated upfront (time is in both PT and ET), a short copy with three bullet points and simple registration form on the right asking just the basics.

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Landing Pages Webinar Metrics Practices Best Practices 100

Adobe Experience Cloud Blog

SEPTEMBER 12, 2018

Ikea aficionados posted the brand’s furniture and other items in their homes with the hashtag #JoyOfStorage in hopes of winning a prize. By understanding its customers’ use of Twitter as a gathering place where they communicate with friends and like-minded peers, Starbucks was able to build an initiative around media preference.

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Peer-to-peer Brand Identity Branding Loyalty 109

Adobe Experience Cloud Blog

JANUARY 11, 2016

Author: Elaine Ip Last week, a little bird told us that Twitter is considering increasing their 140 character limit count to 10,000 characters, and then the news spread like wildfire across (you guessed it) social media. And Twitter? With just 140 characters, Twitter forces us to tell our stories well.

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Thought Leadership Viral Marketing Social Media Marketo 48

SnapApp

NOVEMBER 10, 2016

Marketo: 4 Spooky Errors that KILL Email Campaigns. A scary email from Marketo landed in my inbox the day before Halloween – just in time for me to start thinking about holiday email marketing plans. To help me avoid this fate, Marketo welcomed me to download their Top Email Marketing Blunders e-book. Which I promptly did.

Campaigns 82

Campaigns Planning Paid Search Agency Marketo 82

SnapApp

JANUARY 4, 2017

Use a tool like Twitonomy or Followerwonk to analyze your competition’s Twitter audience. When they are most active on Twitter. What hashtags they’re using. How many Twitter followers they have. Type in competitor names, product names, target audience interests, or even hashtags. You’ll learn things like ….

Research 61

Research Campaigns Tips Content 61

Adobe Experience Cloud Blog

MARCH 20, 2015

We’d love to see you play The Game of Nurture —send us your pictures on Twitter with the hashtag #MarketoGuide ! If you’re looking for more on how to think about developing a lead nurture strategy, checkout The Definitive Guide to Lead Nurturing. Lead Nurturing b2b'

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Lead Nurturing B2B Thought Leadership Leads Lead 48

Adobe Experience Cloud Blog

MARCH 25, 2014

Another set of under-utilized visual spaces are Facebook’s Pinned Posts and Twitter’s Pinned Tweets. Both Facebook and Twitter allow you to “pin” a particular post to the top of your social profile, guaranteeing that they’ll be seen first by your visitors. Are there any overlooked visual spaces your company is taking advantage of?

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Social Media Media Marketo Ideal Customer Profiles 48

Adobe Experience Cloud Blog

APRIL 24, 2012

So on Wednesday, April 25 th , the Marketo B2B Marketing Book Club is inviting you to a special tweetchat with Lee Odden, CEO and co-founder of TopRank and author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. In fact, we employ the services of his company here at Marketo.

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Social Media Optimization SEO Social Marketing 48

Adobe Experience Cloud Blog

JUNE 30, 2015

We all know how social looks on the outside—hashtags, sponsored Facebook ads, viral videos, and selfies on selfies. Wake up to second alarm five minutes later (an important five minutes, I may add) and immediately open Twitter app to scroll through my feed and check in on what happened overnight around the world.

Social Media 48

Social Media Work Management Media Thought Leadership 48

Ambal's Amusings

FEBRUARY 28, 2010

Blog Global Gopywriting Twitter globalcopywrite. Send out your tweet with a link to this post using the hashtag #CLICKPRIZE. Click and download FREE eBook from Marketo and ClickDocuments. " Sarah Mitchell is the owner of Global Copywriting, based in Western Australia. She specializes in Content Marketing for B2B companies.

Copywriting 100

Copywriting Sales Cycle Marketo Social Media 100

Ambal's Amusings

FEBRUARY 28, 2010

Blog Global Gopywriting Twitter globalcopywrite. Send out your tweet with a link to this post using the hashtag #CLICKPRIZE. Click and download FREE eBook from Marketo and ClickDocuments. " Sarah Mitchell is the owner of Global Copywriting, based in Western Australia. She specializes in Content Marketing for B2B companies.

Copywriting 100

Copywriting Sales Cycle Marketo Social Media 100

Ambal's Amusings

FEBRUARY 28, 2010

Blog Global Gopywriting Twitter globalcopywrite. Send out your tweet with a link to this post using the hashtag #CLICKPRIZE. Click and download FREE eBook from Marketo and ClickDocuments. " Sarah Mitchell is the owner of Global Copywriting, based in Western Australia. She specializes in Content Marketing for B2B companies.

Copywriting 100

Copywriting Sales Cycle Marketo Social Media 100

Ambal's Amusings

FEBRUARY 17, 2010

Blog Global Gopywriting Twitter globalcopywrite. Send out your tweet with a link to this post using the hashtag #CLICKPRIZE. Click and download FREE eBook from Marketo and ClickDocuments. " Sarah Mitchell is the owner of Global Copywriting, based in Western Australia. She specializes in Content Marketing for B2B companies.

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Promotion Copywriting Sales Cycle Marketo 100

Ambal's Amusings

FEBRUARY 17, 2010

Blog Savvy B2B Marketing Twitter MicheleLinn. Send out your tweet with a link to this post using the hashtag #CLICKPRIZE. Click and download FREE eBook from Marketo and ClickDocuments. Michele Linn. "Only exceptional, reader-focused content will stand out. Be relevant, educational, entertaining, clear and conversational."

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Content Buyer Personas Marketo Consulting 100

Adobe Experience Cloud Blog

SEPTEMBER 19, 2013

Target knows that their community is on social media, so they’ve learned how to use Twitter to their advantage. Fans were all over Facebook and Twitter – not to promote the line, but to complain. But Phillip Lim wasn’t the first Target designer collaboration by far. Know Your Influencers. The amazing part?

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Communities Peer-to-peer Blogger Social Media 48

Adobe Experience Cloud Blog

OCTOBER 4, 2012

This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. Twitter Promoted Tweets.

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Paid Content Paid Social Agency Social Media ROI 48

6sense

DECEMBER 9, 2021

Awareness stage: Here, we launched display ads and acquired missing contacts with data orchestration via 6sense; we launched social ads via Facebook; and we launched persona-based nurtures via Marketo. 6sense on Twitter. Look for hashtags including #Breakthrough2021 , #RevTech , and #RevTechRevolution. 6sense on Instagram.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

KoMarketing Associates

JANUARY 26, 2016

As Marketo points out, “Revenue might be the result of someone coming to your website because of your super compelling tweet and converting. Know the event hashtag and don’t be afraid to run a small targeted paid campaign. Test headlines, use of images, hashtags, and more. Understand the Economic Value. Pay to Play.

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Social Media Media B2B Tips 96

Adobe Experience Cloud Blog

MARCH 17, 2014

A nice, simple, pre-written tweet, complete with a link to my Fitbit profile and hashtag for easy tracking. A quick search of the #Fitstats hashtag on Twitter shows that it’s working – Fitbit users aren’t just playing, they’re engaging. As we often say at Marketo, when it comes to email, it’s about conversations, not campaigns.

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Stats Marketo Thought Leadership Email Marketing 48

Adobe Experience Cloud Blog

MAY 5, 2015

Also, Disney and Lucasfilm teamed up with Twitter to create Star Wars emojis to promote the upcoming film. To activate the emojis, Twitter users simply have to use a hashtag with the right keywords and a digital likeness of C3PO, a stormtrooper, or other Star Wars character will appear. Please share in the comments below!

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Thought Leadership Marketing & Strategy Paid Search Agency Marketo 48

Adobe Experience Cloud Blog

MAY 28, 2014

But as you can see from a Twitter search of the #Eat24Investigates hashtag , lots of people are playing along. Their Twitter account is amazing too (be sure to look at replies ). They’d already won my heart, but this Twitter exchange made me love them even more. And having some fun…with a company. Powerful stuff. *To

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Examples Best Practices Thought Leadership Cross-Selling 48

Outgrow

OCTOBER 29, 2021

Native integration with numerous CRM tools like Marketo , HubSpot , Mailchimp , ActiveCampaign , etc. Social share options with Facebook, Pinterest, and Twitter. Different types of contests and sweepstakes available- photo & video contests, hashtag campaigns, etc. Analytics tab to save the user data. SweepWidgets.

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Conversion Rate Outgrow Tools Conversion 52

Adobe Experience Cloud Blog

APRIL 18, 2016

Look for ways to show up in different social channels, from using trending hashtags to participating in top-of-mind discussions. Research from Lithium Technologies found that 70% of users expect to hear back from the brand they’re interacting with on Twitter, and 53% want a response within the hour.

Social Media 48

Social Media Media Brand Identity Branding 48

Adobe Experience Cloud Blog

SEPTEMBER 20, 2016

According to Jay, more people listen to podcasts than use Twitter. With the close of Content Marketing World, there are a million lessons and tips I didn’t capture, but were captured by the thousands of other attendees—check them out with the hashtag #CMWorld. I’ll just let that sink in.

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ROI Content Marketing Planning Thought Leadership 48

ClearVoice

APRIL 11, 2019

Jill Rowley , social selling pioneer and former Chief Growth Officer at Marketo, had this to say: “The new reality is that marketing needs to know more about sales, sales needs to know more about marketing, and we all need to know more about our customers.”. Put your ear to the ground on Twitter, Facebook, Instagram, and LinkedIn.

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Buyer Personas Template Enterprise Management Work Management 75