Adobe Experience Cloud Blog

NOVEMBER 16, 2010

Any successful B2B social media plan includes strategies and tactics to forge relationships and build a brand. Building a brand through social strategies doesn’t happen overnight – it requires a sustained commitment using effective strategies for engagement and relationship building. ReTweeting. Original content. Offline events.

Twitter 48

Twitter B2B Marketing Tips Planning 48

SnapApp

NOVEMBER 10, 2016

Marketers are so busy trying to find the right images to post on social media, or putting a holiday spin on that long-ago-planned blog post, they forget the most important part: creating content that genuinely helps the audience in some way. Marketo: 4 Spooky Errors that KILL Email Campaigns. Why is that? Which I promptly did.

Campaigns 82

Campaigns Planning Paid Search Agency Marketo 82

Adobe Experience Cloud Blog

FEBRUARY 21, 2013

by Dayna Rothman Being active on social networks before, during, and after your event is critical for optimal engagement. Since events are in real time, attendees often use social networks to get updates and to communicate with other participants in a live environment. That way you can go into your event fully prepared.

Twitter 48

Twitter Marketo Webinar Metrics Sample 48

Ambal's Amusings

FEBRUARY 28, 2010

Does your marketing promote your Corporate Social Responsibility program? Incorporating an engaging social media campaign, developing original content and ensuring the search engines can find your business is paramount to success. Send out your tweet with a link to this post using the hashtag #CLICKPRIZE. Over to you.

Copywriting 100

Copywriting Sales Cycle Marketo Social Media 100

Ambal's Amusings

FEBRUARY 28, 2010

Does your marketing promote your Corporate Social Responsibility program? Incorporating an engaging social media campaign, developing original content and ensuring the search engines can find your business is paramount to success. Send out your tweet with a link to this post using the hashtag #CLICKPRIZE. Over to you.

Copywriting 100

Copywriting Sales Cycle Marketo Social Media 100

Ambal's Amusings

FEBRUARY 28, 2010

Does your marketing promote your Corporate Social Responsibility program? Incorporating an engaging social media campaign, developing original content and ensuring the search engines can find your business is paramount to success. Send out your tweet with a link to this post using the hashtag #CLICKPRIZE. Over to you.

Copywriting 100

Copywriting Sales Cycle Marketo Social Media 100

Ambal's Amusings

FEBRUARY 17, 2010

Does your marketing promote your Corporate Social Responsibility program? Incorporating an engaging social media campaign, developing original content and ensuring the search engines can find your business is paramount to success. Send out your tweet with a link to this post using the hashtag #CLICKPRIZE. Over to you.

Promotion 100

Promotion Copywriting Sales Cycle Marketo 100

Marketing Insider Group

JANUARY 24, 2013

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Marketo – Marketo.com – Marketing software.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Adobe Experience Cloud Blog

APRIL 18, 2016

Author: Lisa Marcyes When I think about what makes social media so unique, I always come back to one thing: relationships. Through social media and analytics, marketers can understand their audience base in ways we never could before. Let’s take a look at the numbers that prove the value of social media further.

Social Media 48

Social Media Media Brand Identity Branding 48

Adobe Experience Cloud Blog

FEBRUARY 19, 2016

When done well, mobile video ads provide helpful information that drives traffic to your website, increases brand awareness, and is valuable enough for social sharing. The quick tips are fun and informative—and over 35,000 of their followers choose to have their ads in their feeds. Are they talking about it? Programmatic Advertising.

Paid Content 48

Paid Content ROI Advertisements Advertising 48

Adobe Experience Cloud Blog

OCTOBER 4, 2012

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. Paid Advertising Opportunities on the Major Social Media Channels.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Adobe Experience Cloud Blog

MAY 28, 2014

We’re collecting clues, so if you have any tips please tweet them to @Eat24 with #Eat24Investigates.”. But as you can see from a Twitter search of the #Eat24Investigates hashtag , lots of people are playing along. All of their social channels have a similar flavor. And having some fun…with a company.

Examples 48

Examples Best Practices Thought Leadership Cross-Selling 48

Adobe Experience Cloud Blog

MARCH 15, 2019

With 321 million active users per month , the social platform is perfect for fast, relevant video content. Promote with #Hashtags. Twitter owes much of its success to its innovation of hashtags, so use them with video tweets. Begin searching for popular hashtags that are relevant to your product and audience.

Twitter 134

Twitter Advertisements Advertising Video Marketing 134

Webbiquity

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Twitter Tips and Guides.

Twitter 100

Twitter Tips Tools Tactics 100

Adobe Experience Cloud Blog

APRIL 10, 2018

Many social media pros believe that having lots of followers is key. Organic reach is on the decline due to recent changes in social network algorithms. To uncover such insights, use a social listening tool like Meltwater. To uncover such insights, use a social listening tool like Meltwater. for Twitter.

Communities 133

Communities Work Management Social Networks Social Media 133

Adobe Experience Cloud Blog

FEBRUARY 7, 2014

Author: Bill Faeth If you’re savvy about marketing on social , your business probably has a Facebook account. So what should you put in your social media storefront window? Bonus tip: whenever you use an image of a face, the person should be “looking” in the direction of your content – in this case, the cover photo.

Facebook 48

Facebook Creativity Examples Ideal Customer Profiles 48

Adobe Experience Cloud Blog

JUNE 16, 2016

Marketers are seeing a tremendous shift in how buyers are researching and buying, particularly on social media platforms. Social channels provide a real-time platform where buyers can share information, research products, make informed decisions, and come to their own conclusions when it comes to their purchasing decisions.

Social Media 48

Social Media Ideal Customer Profiles Media Marketing Automation Services 48

Adobe Experience Cloud Blog

FEBRUARY 8, 2016

Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. The trick is, your social marketing should ensure this happens. Thus, social traffic is something that B2B marketers need to get right. Here are 3 ways you can increase web traffic via your social marketing efforts: 1.

Social Media 48

Social Media Traffic Media B2B Thought Leadership 48

Buffer

SEPTEMBER 3, 2019

Especially when it comes to a top-of-funnel channel like social media, how can you ensure social gets credit for the impact it’s having? Seeing the impact of your social media marketing is definitely possible with an attribution strategy that assigns value to the channels that send new business your way.

Multi-Touch Attribution 72

Multi-Touch Attribution Social Media Marketing Attribution Sales Management 72

SnapApp

JULY 19, 2017

Some of these will suggest using interactive content – because it’s versatile and engaging – but many of these tips are modern updates to techniques that have worked for ages. . Keep that goal in mind as you read the rest of this article, then zero in on the tips that will nudge you toward that goal. Grow your speaking audience?

Planning 54

Planning B2B Marketing Opt-out Vendors 54

Adobe Experience Cloud Blog

DECEMBER 17, 2015

But aside from simply posting it across your social media channels, what else can you do? How to find sources to interview: You’ve probably heard of great platforms such as BuzzSumo or BuzzStream, where you can search for influencers within your industry, but have you ever thought about using HARO? Create social banners.

Social Media 48

Social Media Tactics Banners Media 48

SnapApp

FEBRUARY 13, 2018

On the internet, this is synonymous with expanding your reach from just a website to multiple channels: SEO , email, social, PPC, and more. . If you’re in the right place at the right time, a targeted message could tip the lead over the edge and convert them into a customer. . Source ). . For example: . A physical store.

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

B2B Marketing Zone Posts

DECEMBER 1, 2010

Here’s what the social signals said was the best content and the hottest topics. The following are the top items from featured sources based on social signals. Monitor your social media in less than 10 minutes a day - inblurbs , November 26, 2010 Social networking is very essential for today’s online business world.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Vidyard

MAY 1, 2020

If you think of all the things you can post to social media—text, emojis, GIFs, pictures—video is by far the biggest ticket item. Social media videos offer glimpses into other worlds and let audiences feel a personal connection to the person doing the posting. The Biggest Benefits of Social Video 2. YouTube Video 2.2

Paid Content 147

Paid Content Social Media Video Marketing Media 147

Webbiquity

APRIL 8, 2014

On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. by Social Media Marketing 4 Business.

Facebook 100

Facebook Work Management Paid Search Agency Marketing Management 100

Vidyard

MARCH 8, 2021

If you think of all the things you can post to social media—text, emojis, GIFs, pictures—video is by far the biggest ticket item. Social media videos offer glimpses into other worlds and let audiences feel a personal connection to the person doing the posting. The Biggest Benefits of Social Video 2. Contents 1. YouTube Video 2.2

Paid Content 65

Paid Content Social Media Video Marketing Media 65