Stevens & Tate

FEBRUARY 16, 2024

Crafting an effective social media strategy is essential in today’s digital marketing landscape. A well-optimized approach can lead to increased brand visibility, engagement, and conversions. The post Optimizing Your Social Media Strategy: SEO Pitfalls to Avoid appeared first on Stevens & Tate Marketing.

Social Media 98

Social Media SEO Optimization Media 98

KoMarketing Associates

JANUARY 2, 2020

As social media continues to grow in prominence as a tactic for marketers, new research shows that Instagram is paying off, and videos on the platform are performing exceeding well. Statistics indicated that video posts were providing 49% higher interactions for marketers. Instagram Stories Lead the Way for Marketers.

Interactive Marketing 157

Interactive Marketing Studies Video Marketing Paid Search Agency 157

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. Don’t let anyone else tell you different.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

ClearVoice

SEPTEMBER 22, 2023

In this guide, we’ll help you define UGC content and explain how you can collect it from customers to market your business. Content curation can help establish your brand’s credibility, improve SEO rankings , nurture new leads, and convert customers. The hashtag could be a brand name like #Lululemon or #Peloton.

User-Generated Content 96

User-Generated Content Curation Generation Marketing & Strategy 96

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. Don’t let anyone else tell you different.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Sprout Social

JULY 19, 2022

To hashtag or not to hashtag? That’s the question frustrating social media marketers today. The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. In this article, we break down everything you need to know to hashtag with confidence.

Effectiveness 119

Effectiveness Social Media Paid Search Agency Viral Marketing 119

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Webbiquity

NOVEMBER 23, 2020

The events of 2020 have forced marketers and entrepreneurs to continually adapt, to revise strategies and tactics almost weekly. Have the tools in your marketing technology matrix kept up? Grow your opt-in email list, get more leads, and increase sales. Instagram Marketing. The Dates: now through November 30. SE Ranking.

Marketing Automation Services 253

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 253

Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. Another contributing factor in its resurgence is the wide range of marketing activities that LinkedIn facilitates to B2B marketers. Specifically, marketers can improve their lead gen, content marketing, and paid advertising on the platform.

Linkedin 118

Linkedin Paid Content Social Media Ideal Customer Profiles 118

Marketing Insider Group

JANUARY 21, 2021

When they do it well—amplifying the reach of your social media posts and content marketing efforts—they become thought leaders and trusted advisors. Those relationships often lead to very loyal customers. Using specific hashtags in postings can be a simple way to gain attention, especially if they are very specific.

Ideal Customer Profiles 299

Ideal Customer Profiles Social Media Trust Marketing Tagging 299

Webbiquity

JANUARY 23, 2024

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. It will uncover what your target market likes about your competitors and gauge their preferences. What do you need for better customer retention?

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Sprout Social

MARCH 3, 2022

With over one billion monthly active users (and counting), TikTok is growing to be one of the leading social media platforms. TikTok hashtags. This post will explore in-depth what TikTok hashtags are, why you should use them and how you can leverage them. What are TikTok hashtags? Let’s find out.

Trends 110

Trends Communities Video Marketing Search Marketing 110

Martech Advisor

JANUARY 29, 2020

YouTube hashtags were introduced in 2016 to support hashtag-based searching. Hashtags on YouTube have evolved since then to provide a better video search experience for viewers and to help content creators make their videos discoverable. Let’s explore how you can use hashtags on YouTube for video marketing success.

Youtube 131

Youtube Classified Ads Video Marketing Paid Search Agency 131

Sprout Social

FEBRUARY 15, 2024

But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. It’s not possible to have a successful digital marketing strategy or social media strategy without it. Your target audience feels that your brand understands them and their needs, which leads to brand loyalty.

Webinar Metrics 102

Webinar Metrics Tips Marketing AI Social Media 102

Sprout Social

OCTOBER 19, 2020

You’ve used hashtags on platforms like Twitter , Instagram , LinkedIn and even occasionally Facebook. But have you considered using hashtags on YouTube? And now, you also have to think about hashtags. What are YouTube hashtags? Why use YouTube hashtags? Why do you use hashtags on any platform?

Youtube 131

Youtube Video Marketing Keywords SEO 131

Sprout Social

MAY 15, 2023

You can then analyze the data to uncover insights that will inform your marketing decisions. Discover key influencers and thought leaders that are leading the conversation, so you know whom to engage. This gives you a better understanding of your market and audience, so you know what’s trending and popular.

Tools 109

Tools Brand Identity Branding Enterprise Management 109

Biznology

MARCH 13, 2017

The world has become increasingly busy leading to an explosion in demand for content that can be consumed quickly and efficiently. Couple this with the growing popularity of photo-sharing platforms such as Instagram and the result is a lead generation process that has undergone a fundamental shift. Use relevant hashtags.

Lead Scoring 126

Lead Scoring Lead Ranking Advertising Agencies Paid Search Agency 126

Anyword

SEPTEMBER 9, 2022

Now more than ever, marketers need to nail down their social media copy best practices in order to see optimal success. Use Shareable Hashtags. If you want your post to be seen by as many people as possible, then you need to use shareable hashtags. But what makes a hashtag shareable? The best part about branded hashtags?

Social Media 98

Social Media Conversion Media Tips 98

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Planning 102

Planning Paid Search Agency Advertising Benchmark Analysis 102

Convince & Convert

NOVEMBER 30, 2023

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. And here’s what it came up with: You can prompt ChatGPT to add emojis or hashtags if you are going to extend your campaign to Instagram and/or Twitter. Which hashtags are they using?

Social Media 105

Social Media Advertisements Advertising Tools 105

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Marketing & Strategy 121

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 121

Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. So, how do you turn these insights into strategies for influencer marketing success ? But don’t count the app out if your brand is outside of this target market, as the app is growing rapidly in popularity among other audiences, too.

Brand Identity 98

Brand Identity Branding Advertising Agencies Work Management 98

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Share of voice compares your brand’s market share on social to its top competitors. Fans beget more fans.

Brand Identity 129

Brand Identity Branding Marketing & Strategy Eye-Tracking 129

Convince & Convert

JULY 14, 2021

Those two are common questions business owners are asking when considering Instagram marketing. While the answer to the first question is complicated (and I’ll elaborate on it below), the answer to the second question is “Instagram marketing is almost always a good idea”. But how to create an effective Instagram marketing strategy?

Marketing Strategy 217

Marketing Strategy Marketing & Strategy Planning Social Media 217

Sharpspring

OCTOBER 11, 2021

Monitor specific hashtags journalist are using to find interesting sources: #journorequest. It is easy to keep an eye on these hashtags using a separate column inside a free app called Tweetdeck. Major location hashtags : Use # sign before the name of your target city and search on Twitter. Enhance Your Market Research.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

SmartBug Media

NOVEMBER 9, 2023

As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!

Hubspot 59

Hubspot Product Industry CMS Paid Search Agency 59

SocialPilot

FEBRUARY 12, 2024

Twitter Advanced Search is a bonanza for marketers and small company owners as it allows them to identify new consumers and search for tweets effortlessly. Step 3 : You can search for anything using the advanced search box by using keywords, hashtags, and the minimum number of likes, dates, etc.

Twitter 55

Twitter Paid Search Agency Keywords Search Marketing 55

Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories. Social media campaigns are living, breathing things.

Campaigns 119

Campaigns Work Management Advertising Agencies Social Media 119

Martech

FEBRUARY 13, 2024

Here are some of the results from the game that marketers can take note of for the year ahead, including social media winners and top-performing brands. Image: Influential Market Intelligence. Click here for survey Social media mentions more than doubled in one year Social media marketing increased significantly in only a year.

Digital Asset Management 118

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 118

Sprout Social

AUGUST 17, 2022

These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . This includes communications between leads, followers and customers. Automated keyword and hashtag searches uncover influencers posting about topics relevant to brands.

Social Media 123

Social Media Tools Campaigns Media 123

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. Track branded hashtags and related keywords. Placements can be restricted by content topic, format and source.

Paid Content 128

Paid Content Tools Brand Identity Branding 128

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. Like actual listening, social listening can be the glue that holds your marketing strategy together. We have two ears and one mouth for a reason.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Oktopost

NOVEMBER 16, 2022

Want to hear more from renowned B2B marketing leaders? Quiet quitting has become a big buzzword and is certainly more than a social media hashtag. Hot Topics of this Episode Include: How marketing leaders can inspire, motivate, and retain top talent. Kelly Pronek , Vice President of Marketing at ?? Episode Summary.

Tactics 118

Tactics Transparency Work Management Viral Marketing 118

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? As we navigate through 2023, understanding the importance of hotel social media marketing is more crucial than ever.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Hubspot

SEPTEMBER 24, 2021

One way to reach these audiences is through social media posts and accompanying real estate hashtags. What Are Real Estate Hashtags? Hashtags help social media users find content based on specific topics — you can create them by using the # symbol followed by words, like #realestate. Why Do I Need Real Estate Hashtags?

Best Practices 77

Best Practices Ideal Customer Profiles Mobile Advertising Social Media 77

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Marketing AI 126

Marketing AI Paid Content Work Management Marketing Strategy 126

Adobe Experience Cloud Blog

JUNE 5, 2018

It’s a treasure trove for brands to engage users and drive leads. In this blog, I’ll give you an actionable guide to drive leads from Instagram. And even better: I’ll show you the super simple strategy that a real brand uses to drive leads from Instagram on autopilot. Focus on Hashtags.

Sales Qualified Leads 134

Sales Qualified Leads Lead Scoring Lead Ranking Leads 134