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How to integrate offline campaigns with your digital marketing strategy

Biznology

Hashtags are among the more popular channels to track the effectiveness of offline campaigns. TV commercials routinely nudge viewers to express their support for a cause or to participate in a contest by posting specific hashtags on social media channels like Facebook or Twitter. Relative performance. Influencers.

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January’s Top Digital Marketing Trends That’ll Inspire Your Own Campaign

ClearVoice

The company launched its presence by partnering with musical artist Khalid and sponsoring a hashtag challenge in which people use one of Khalid’s new songs to #SharetheMagic to show whatever their special talent is. Remember direct mail. Studies show direct mail is still an effective B2B marketing tactic. Give awards.

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How to Cold Email An Influencer: Guide + Examples

SocialPilot

You too must be waiting for an influencer to reply to your mail! Search your niche hashtags and approach the ones that have the most relevant base to you. Influencers are fed up with feeling like just another recipient of a mail that several others have also received. But, often, these emails don’t get their deserving replies.

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How a Branded Hashtag Campaign Helped Tommy’s Superfoods to Reach More Than One Million People

Buffer

Amber and her team needed a way to not only inspire people to eat more vegetables but also build awareness of its products and drive signups to Tommy’s Superfoods’ mailing list. “We made it a ‘movement’ that people could engage with and participate in,” said Amber.

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Five Tips for Creating Memorable Corporate Events

Webbiquity

Use physical channels (direct mail, billboards, signage, radio) as well as digital media (email, blog posts, targeted online advertising, social media ). Use and promote an event-specific hashtag, and encourage social media sharing. Be creative. Set the moods with colors, lighting, video, and music.

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The Alchemy of Modern and Traditional: Marrying Marketing Technology with Classic Techniques

Valasys

Print ads, billboards, direct mail, and television commercials are examples of traditional marketing that have stood the test of time. Similarly, television ads can promote hashtags to encourage social media engagement, blurring the lines between the mediums.

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How to Audit your Email Campaigns for Better Results

Webbiquity

They have also provided the phone number, hours of business, and the hashtag to find them on social media. Currently, she heads the marketing department at Blue Mail Media , a renowned B2B data solution company based out of Irving, Texas. Image credit: United by Blue. Everything is clearly organized and easy to find. Email Design.