Marketing Insider Group

AUGUST 1, 2023

For B2B companies, it could also mean focusing on long-tail keywords that are less competitive but highly relevant to your audience. This could mean posting at times when your audience is most active or using relevant hashtags to get your content in front of more eyes.

Social Media 225

Social Media Cost Per Click Cost Per Thousand CPM 225

ClearVoice

MAY 3, 2023

A TOC is an opportunity to inject a handful of long-tail keywords into your content. For example, average session duration measures how long users stay on your website. Going back to your TOC, add a link to the section subheading that starts with a hashtag (#) followed by the HTML anchor you specified.

Paid Search Agency 59

Paid Search Agency SEO Ads Marketing Automation Services 59

Hubspot

OCTOBER 10, 2020

Hand-in-hand with writing better captions is using quality hashtags — Instagram was built on them, after all. If you’re unfamiliar with hashtags, here’s a summary. Captions can hold up to 30 hashtags per post, but there must be a balance. Your hashtags should be a mix of popular and specific, long-tailed keywords.

Lead Ranking 101

Lead Ranking Lead Scoring Advertising Agencies Click Rate 101

Scoop.it

FEBRUARY 10, 2022

Research the phrases and specific long-tail keywords they use when looking for data on social media. Here, the data is already filtered and categorized, and you can easily navigate through them using different hashtags. Do in-depth keyword research – It’s essential to analyze how your potential viewers seek information.

Curation 68

Curation Content Click Rate Long Tail Marketing 68

SmartBug Media

JUNE 30, 2020

Outlining what you want this virtual event to achieve will help you establish the foundation of your digital marketing efforts—from what long-tail keywords you’ll target, to the content you’ll need to generate, to the influencers and industry professionals you’ll flag for outreach. Create Phase One Assets.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Biznology

APRIL 26, 2016

Then I jump in, feet first, and reach out to all the most salient and germane influencers by hook or by crook: I follow everyone who is in my demographic, be it via keyword or hashtag, I engage with them all, no matter what their mozRank, Total Reach, Alexa Rank , Kred, PeerIndex , Kred, Page Authority, or PageRank , or Domain Authority.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Outgrow

NOVEMBER 24, 2019

5) Google Keyword Planner + Right Hashtag = Virality! Selecting the right hashtag can be hard but equally rewarding. For starters, it will allow you to see how many posts there are under your particular hashtag. Moreover, if you are choosing a branded hashtag, it is ‘free marketing!’. 6) Leverage Influencer Marketing.

Practices 52

Practices Best Practices Peer-to-peer Long Tail Marketing 52

A Better Jones

AUGUST 13, 2019

Put a tail on it. If you’ve got a keyword that you really want to use, but are worried about its high difficulty score, increase its search potential by combining another word or two and creating a long-tail keyword. The more detailed your long-tail keyword, the better chance you have of ranking it with.

SEO 53

SEO Long Tail Marketing Content Keywords 53

Brightedge

JULY 26, 2022

By providing influencers with a handful of long-tail keywords, your brand’s name will have consistency in being represented in a certain way by the targeted audience. Some influencers encourage their followers to create content of their own but link it with a specified hashtag.

SEO 64

SEO Marketing Budget Creation Marketing Budget Lead Ranking 64

Hubspot

SEPTEMBER 19, 2017

So instead of typing into a search bar "how to use Instagram," you might instead ask your device, "what's the best way to use hashtags on Instagram?". Thanks to voice search devices like Siri, Cortana, and Alexa, search queries are becoming longer and more conversational.In

Long Tail Marketing 72

Long Tail Marketing Keywords Buyer Personas Hubspot 72

Marketing Insider Group

MAY 22, 2023

Write a 100-word informative, friendly Instagram caption about [topic], including relevant hashtags. How should companies optimize website content for long-tail keywords? Write a Twitter promoted trend ad that promotes [specific hashtag or event]. Content Creation and Social Media 1. Image Source: ChatGPT-3.5

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

QuanticMind

DECEMBER 5, 2019

Say a previous guest spent every day of their week-long stay on the golf course. People using voice search are much more likely to use long-tail keyword phrases in their queries. Travel businesses should create pages optimized for these long-tail queries to capture more traffic. Target conversational keywords.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

BenchmarkONE

JANUARY 21, 2021

Share them out on your social channels, using applicable hashtags, and track how well they manage to engage your audience. . You can use it to search long-tail keywords related to any topic, which ensures you’re optimizing for SEO but doing so in a way that doesn’t sound too technical.

SEO 68

SEO Tools Marketing Management Lead Scoring 68

Content Standard

OCTOBER 12, 2016

So, to show how an influencer campaign is connected with sales, companies can track the virality of a campaign hashtag over time and compare it to sales of the product associated with that campaign, according to Talkwalker. Think Long Tail (and Measure Long Term).

ROI 40

ROI Long Tail Marketing Marketing & Strategy Paid Search Agency 40

Buffer

APRIL 9, 2019

We’ve found that you don’t have to share the same exact number goals across marketing and support as long as you’re aligned on the bigger vision. Instead, this hashtag and Reply’s automation rules allow us to easily catch support requests from anyone who uses this hashtag across social. We don’t want customers waiting too long.

Social Media 72

Social Media Media FAQ CAN-SPAM 72

Biznology

OCTOBER 2, 2012

As I have said again and again, Google may well be the most sophisticated, intuitive, and relevant search engine going, but there’s a terrible secret that even Google doesn’t want you to know about when it comes to folks searching for and finding you: Google plays dumb until it needs to be smart.

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Conductor

JANUARY 19, 2022

YouTube tags function similarly to hashtags on Twitter or Instagram. Use both short and long-tail keywords. Searchers on YouTube may be using both short and long phrases to find video content. As long as your YouTube tags are relevant, you can add as many as you’d like up to the character limit without flagging a penalty.

Tagging 52

Tagging Youtube SEO Optimization 52

Sprout Social

SEPTEMBER 17, 2019

This feature is extremely useful if you want to learn how to do keyword research for a blog, as it helps you come up with topic ideas and long-tail keyword ideas. It helps you understand how profitable the topic will be in the long run. 2: Moz Keyword Explore – For SEO keyword research + competitor research.

Keywords 102

Keywords Research SEO Lead Scoring 102

Hubspot

SEPTEMBER 14, 2018

While it can be tempting to take the first sponsorship offer you receive, long-term growth is about remaining committed to partnering with brands that can offer meaningful value to your audience, as well. You can also find micro-brands by searching for hashtags related to your expertise. Be persistent.

Work Management 74

Work Management Advertising Agencies Mobile Advertising Course 74

Marketing Insider Group

MARCH 7, 2021

Twitter is another great tool to see which topics are trending and hashtags that are relevant to your industry and target audience. You can manage all your social media accounts, monitor hashtags, track and respond to mentions all in one place. Keyword Tool gives you 750+ long-tail keyword suggestions based on the term you search for.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Hubspot

SEPTEMBER 24, 2013

What’s unique about Graph Search is that gives you search results based on very specific long-tail search queries. One feature that Pinterest has in common with Twitter ( and Facebook now, too ) that can help you find and sort prospects is hashtags. A good example: “Marketers in Boston looking for inbound marketing software.”.

Social Media 28

Social Media Long Tail Marketing Media Work Management 28

NuSpark Consulting

JUNE 8, 2013

I can also do some long-tail keyword research with it. Robust tools that allow you to target users, monitor hashtags, track competitors, identify influencers, analyze your performance, and manage followers, plus much more. Open Site Explorer. If you’re really into Twitter, you be enamored by this Twitter management tool.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Budget Programs 100

Hubspot

MAY 1, 2012

It's called TweetCharts , and it's designed to be a simple way for you to quickly and easily obtain Twitter data on any hashtag, username, word, phrase, or URL. Determine Which Hashtags Your Audience is Using. If I were a marketer looking to get in front of that kind of audience, these hashtags would make a great starting point.

Twitter 28

Twitter Tools Long Tail Marketing Broadcasting 28

Hubspot

MARCH 29, 2013

The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. 3) Identify a Long-Tail Keyword Phrase With High Search Volume. Long-tail keyword phrases are very targeted search terms, typically three words or more.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Optinmonster

FEBRUARY 10, 2024

Integrate long-tail keywords on your content. Grow your search traffic by using multiple “long-tail keywords” as they are easier to target (because they are less competitive). Read this straightforward guide to learn how to work with long-tail keywords. Use #hashtags effectively. ” ) 7.

Blogger 90

Blogger Long Tail Marketing Opt-out Opt-in 90

Scoop.it

MARCH 29, 2022

Social media algorithms curate content for these pages based on the caption, hashtags, and how users have engaged with the post. Doritos encourages people to post Instagram content with the hashtag #anotherlevel and the tag @doritos. Thus, they rank them higher, so more people see them in a snowball effect. Source: Wayback Machine.

Social Media 81

Social Media SEO Long Tail Marketing Media 81

Marketing Insider Group

NOVEMBER 27, 2023

Video Source: Inbound Explained Encourage your customers to share their content by creating a hashtag, running a contest, or featuring UGC on your own channels. Start by identifying a set of new keywords, including long-tail keywords, which make up 70% of all SERP traffic.

Planning 241

Planning Lead Ranking Lead Scoring Paid Search Agency 241

Outgrow

OCTOBER 12, 2022

So, they look for a more interactive and convenient marketing approach that inspires long-term customer relationships. Do you use targeted hashtags? Long-tail Keywords and Backlinks. Additionally, including specific long-tail keywords in your content will help you gain more click-through rates than generic keywords.

Inbound Marketing 103

Inbound Marketing Webinar Metrics Paid Content Marketing & Strategy 103

Sprout Social

JANUARY 5, 2023

Industry insights: analyzing discussions or hashtags within an industry. Industry hashtags and discussions are invaluable for brands in this department. . Analyzing hashtags or handles can uncover countless metrics to clue you in. Likewise, not every piece of content about your brand is tied to a hashtag. Content type.

Social Media 82

Social Media Media Eye-Tracking Work Management 82

Hinge Marketing

MAY 20, 2020

Since then, I’ve reclaimed that radio time on the morning commute to focus on marketing-related podcasts (I still need sports content after a long day). I also tried to keep my use of hashtags to a minimum (around 2-3 per post). From what I can tell, LinkedIn will serve your posts to others who follow the hashtags you’re targeting.

Linkedin 83

Linkedin Ideal Customer Profiles Webinar Metrics Social Media 83

Convince & Convert

MARCH 8, 2012

If you have ever seen a container vessel or a train or maybe a long-haul trucking operation in this great land of ours, you have seen Jonathan’s company. I think, long- term, that’s a smart play. I think you are on point there in terms of Google’s ability to capture the long tail in terms of the smaller advertisers.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Oktopost

SEPTEMBER 14, 2021

Social listening tools can tune you into the thought leaders, hashtags, and trending topics that the customers in your industry care about. Whether they go explosively viral or quietly maintain a long tail of engagement, these are the pieces of content that have the most eyes on them.

Top of Funnel 131

Top of Funnel Lead Ranking Lead Scoring B2B 131

Content Standard

FEBRUARY 1, 2019

One method: Creating content that begins before the main event and continues on long after the Vince Lombardi trophy has been handed out. Yellow Tail Runs a Contest to Crowdsource Its Super Bowl Ad. The post How to Stretch a Super Bowl Marketing Strategy Into a Season-Long Campaign appeared first on The Content Standard by Skyword.

Marketing Strategy 77

Marketing Strategy Marketing & Strategy Campaigns Paid Search Agency 77

Hubspot

FEBRUARY 7, 2013

on a Sunday to hear you talk about long tail keyword research techniques , know what I mean? Keeping the conversation going on social media by using a webinar hashtag. I mean, no matter how awesome your webinar, people aren't too keen on waking up at 7 a.m. Since this webinar is on-demand, there's not date and time listed.

Webinar Metrics 28

Webinar Metrics Landing Pages Co-Registration Long Tail Marketing 28

SmartBug Media

MARCH 11, 2019

Research short-tail and long-tail keywords , keeping your target persona in mind. Use hashtags and mentions to drive engagement—and pay attention to where people are interacting most. Keywords are the reason your post shows up on a search results page. You can fine-tune your promotion strategy as more blogs gain traction.

Startups 75

Startups Work Management Marketing Management Marketing & Strategy 75

Biznology

SEPTEMBER 23, 2014

Long Tail Blogger Outreach. My portion of the campaign was online influencer marketing, including reaching out to 100 A-list runners, a task I shared with fellow outreach marketing rock star, Sally Falkow of Meritus Media , as well as “everyone else,” which I call long tail blogger outreach.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Hubspot

OCTOBER 15, 2018

Where a few years ago there were maybe 10-20 “big keywords” that would be sought after for ranking within a topic, there are now hundreds or thousands of long-tail variations that are regularly searched within a topic and change based on location. Make sure you have a mix of long-tail and short-tail keywords.

Lead Ranking 77

Lead Ranking Marketing & Strategy Content Long Tail Marketing 77