How to Make Customer Experience the Heart of Your Internet Marketing Strategy
AUGUST 8, 2012
In today’s wired world, chances are good that the relationship you have with your customers is going to include one or more digital channels -- your website, landing pages, email communications, mobile interactions, social media participation, etc. Creating an Excellent Customer Experience on Your Landing Pages. Let's learn more, shall we? And here's how to do it.
60 Marketing Acronyms Every Industry Pro Should Know
JUNE 19, 2014
Examples: Salesforce.com, Google. Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. The percentage of people who completed a desired action on a single web page, such as filling out a form. PV: Page View. See SaaS.). A U.S.
The Inbound Way to Do Trade Show Marketing
FEBRUARY 24, 2012
Consider the CTA’s role in everything, including your signs, landing page, booth, goals, and metrics. CTAs should direct people to landing pages , where you can collect visitors’ contact information in exchange for a valuable marketing offer. Create a Dedicated Landing Page. Planning for a trade show doesn’t start a month in advance.
6 Tactics for Turning Trade Show Interactions Into On-Site Sales
MARCH 5, 2012
Other marketing software platforms do not allow users to do all their marketing in one place, but HubSpot integrates website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media monitoring tools. For example, at Salesforce.com's Dreamforce conference last year, HubSpot knew that we only had a few seconds to get people's attention. If the event has a public-facing RSVP page such as Eventbrite or Meetup, refer to that, or ask if the host of the event is willing to give you a list.
Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
OCTOBER 18, 2011
Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). So, this is the hashtag for the session for those of you who are Twitter leaders out there, and my name happens to have an extra h on it where you wouldn't expect. It does work.
Top 60 B2B Marketing Posts and Hottest Topics November 2010
B2B Marketing Zone Posts
DECEMBER 1, 2010
4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started - Modern B2B Marketing , November 3, 2010 Have you seen the changes to the LinkedIn Company Pages? I highly recommend you take a few minutes to start creating your Product and Services page, even if you can’t fully optimize the look and design yet. Most hyperlinks have been removed because they refer to pages behind Oracle’s firewall. Hashtags. How are your landing pages and blogger pitches? Salesforce.com (26). There better be. PR Dept?