How to Make Customer Experience the Heart of Your Internet Marketing Strategy
AUGUST 8, 2012
In today’s wired world, chances are good that the relationship you have with your customers is going to include one or more digital channels -- your website, landing pages, email communications, mobile interactions, social media participation, etc. Creating an Excellent Customer Experience on Your Landing Pages. Let's learn more, shall we? it's alive and kicking!
60 Marketing Acronyms Every Industry Pro Should Know
JUNE 19, 2014
Examples: Salesforce.com, Google. Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. The percentage of people who completed a desired action on a single web page, such as filling out a form. PV: Page View. See SaaS.). Find out why.
The Inbound Way to Do Trade Show Marketing
FEBRUARY 24, 2012
Consider the CTA’s role in everything, including your signs, landing page, booth, goals, and metrics. CTAs should direct people to landing pages , where you can collect visitors’ contact information in exchange for a valuable marketing offer. Create a Dedicated Landing Page. Planning for a trade show doesn’t start a month in advance.
6 Tactics for Turning Trade Show Interactions Into On-Site Sales
MARCH 5, 2012
Other marketing software platforms do not allow users to do all their marketing in one place, but HubSpot integrates website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media monitoring tools. 3) Attract Trade Show Attendees With Content. For example, at Salesforce.com's Dreamforce conference last year, HubSpot knew that we only had a few seconds to get people's attention. This is an important logistical detail that will make it much easier for you to sell your product or service.
10 Tips For Tweeting A Live Conference - Sales 2.0 March 4,5
FEBRUARY 22, 2009
Here's an example of a recent tweet I posted: @damphoux: landing page tip to @siriusdecisions, put excerpt or something valuable landing/reg page. You could just search on the words Sales 2.0 or all tweets by me on that day, but the efficient way to follow a topic is to use a #hashtag. conference, we'll be using the hashtag #sales20. offer, One Click Meetings for Salesforce.com , one of them can back me up and tweet in my place. If you find the topic interesting, follow the conference on twitter using hashtag #sales20, or come attend live.
Top 60 B2B Marketing Posts and Hottest Topics November 2010
B2B Marketing Zone Posts
DECEMBER 1, 2010
Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started - Modern B2B Marketing , November 3, 2010 Have you seen the changes to the LinkedIn Company Pages? There is now a Product and Services tab that lets you feature everything about your company and what you sell. I highly recommend you take a few minutes to start creating your Product and Services page, even if you can’t fully optimize the look and design yet. Most hyperlinks have been removed because they refer to pages behind Oracle’s firewall. Hashtags. blogs.