Marketing Insider Group

MAY 18, 2021

Video also increases conversion rates on landing pages by 80% while 90% of customers say video helps guide their buying decisions. They’re more likely to engage with someone from your company online than your brand’s official page content. That’s why you see so many leading companies run career pages on Instagram.

Content Marketing 276

Content Marketing Planning Webinar Metrics Content 276

Top Rank Marketing

MARCH 20, 2024

You can first evaluate whether the platform is still driving significant traffic to your website and landing pages. Do they follow industry hashtags and contribute to ongoing discussions? Try posting new things, interacting with your audience more frequently, and live tweeting events with their hashtags.

Twitter 99

Twitter B2B Marketing B2B Bandwidth 99

Webbiquity

MAY 1, 2018

Setting up individual Facebook event pages can be a good way of facilitating engagement before, during and after the event, and can help you to gain at least some idea of how many people are likely to visit your exhibition stand. Once again, an event page on Facebook can be useful for this. Expanding Reach Beyond the Event.

Trade Show 204

Trade Show Social Networks Social Media Advertising Agencies 204

Unbounce

JUNE 28, 2022

If you’re a chronic social media scroller, you’ve probably seen typical social media ads that include an embedded link that takes you to the product page. No, they’re not being directed to a landing page or website. You can use a page-level targeting tool to set up personalized product recommendations at checkout.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Webbiquity

JANUARY 24, 2019

For instance, Instagram users make use of hashtags to follow content related to specific topics, and hashtags like #instagood and #photooftheday are known to deliver lots of “likes” for the posts. Twitter, on the other hand, uses hashtags to measure trending topics. This isn’t a hard and fast rule.

Marketing Automation Services 237

Marketing Automation Services Social Media Marketing Automation Social Marketing 237

Oktopost

OCTOBER 19, 2020

Let’s say, you have a webinar landing page to promote or a blog post announcing a new product and you’d like to create a social media campaign around it. You will notice that there is a limit to how many social posts you can yield from each link – it depends on the amount of copyable text on a web page.

Enterprise Management 140

Enterprise Management Landing Pages Social Media Ideal Customer Profiles 140

Sharpspring

AUGUST 3, 2021

This step requires no preparation: Simply search WordPress plugin repository for something like “Pre-launch page” and choose a plugin that fits your needs best. Here are great WordPress themes that let you easily create landing pages. Set up a landing page to start collecting emails to announce your launch to.

Planning 145

Planning Marketing Strategy Marketing & Strategy Content Marketing 145

ConvertKit

MAY 8, 2020

What are Instagram hashtags, and why should brands use them? How to add hashtags to your Instagram posts. How to use Instagram hashtags. Tracking hashtags to optimize your Instagram posts. Start using Instagram hashtags today. Want to build a cohesive funnel from your Instagram page? Jump ahead.

Top of Funnel 83

Top of Funnel Landing Pages Advertising Funnels CAN-SPAM 83

Martech

FEBRUARY 13, 2024

Dig deeper: Super Bowl commercials and strategies to watch Brands gain positive sentiment on social Social media buzz is a great way for consumer brands to gauge how their marketing efforts land with audiences. Here are the top hashtags used by social media marketers from Jan 1 through Feb 13, 2024, according to Sprinklr.

Digital Asset Management 129

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 129

SmartBug Media

MARCH 24, 2022

The visitor clicks the call to action and is redirected to your landing page, which contains information about your offer. The now-lead is redirected to a thank-you page with a secondary offer to nurture them through the next stage in their journey. Utilizing paid media to drive traffic directly to your landing pages.

Conversion 98

Conversion Landing Pages Top of Funnel Ad Building 98

Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories. Social media campaigns are living, breathing things.

Campaigns 121

Campaigns Work Management Advertising Agencies Social Media 121

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Create a Coming Soon Page Coming soon pages are one of the best ways to collect your customers’ email before the product launch. SeedProd is the best landing page builder for WordPress.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

ClearVoice

AUGUST 9, 2021

While social media is one of the most effective marketing mediums for gaining, retaining, and converting your audience, hashtags are the key to organic growth. The likelihood is you are familiar with how hashtags function, but may not know as much about their history and how to use them effectivel y. The History of the Hashtag.

Case Studies 105

Case Studies Case Study Twitter Studies 105

ClearVoice

MARCH 7, 2020

Branded Hashtags – Unlike general hashtags, branded hashtags reflect the brand name, tagline, or motto. The purposes for these hashtags are for branding purposes, not necessarily for consumer use. This can consist of followers, page likes, and subscribers.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

ClearVoice

SEPTEMBER 8, 2021

But before we get into Pinterest hashtag best practices, let’s consider what the platform was designed to support. If you're approaching hashtags on @Pinterest in the same way you do on @Instagram, you're doing it wrong. Here's what you need to know about hashtag best practices for @Pinterest.

Traffic 105

Traffic Ad Building Brand Identity Branding 105

Launch Marketing

OCTOBER 18, 2023

Any hyperlinks within landing pages should also be checked to ensure they go to the correct pages or locations. Keywords: Each page of your website should focus on a certain keyword. This tells search engines that a page is about a certain topic and that your company is knowledgeable of that topic.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Sprout Social

MAY 11, 2021

For example, some details to consider when it comes to account optimization include: Branding and creative visuals that are consistent with your business’ online presence (logos, fonts, hashtags, taglines and slogans). An appropriate link and/or call-to-action that sends visitors to the proper landing page. — R ?

Social Media 132

Social Media Optimization Media Marketing & Strategy 132

Buffer

SEPTEMBER 20, 2022

Ideas ranged from small improvements in the product, to new landing pages. See how your Instagram posts have performed straight from the sent posts page. Hashtag manager available on all channels Previously, the hashtag manager (used to store all your groups of hashtags) was only available for Instagram posts.

Features 86

Features Ad Building Landing Pages Analytics 86

Marketing Insider Group

FEBRUARY 18, 2020

If you already have a website for your event or you’re running an event related to your company blog, take a look at your web analytics and see what keywords users typed in to land on your page. Make sure you have official hashtags about your event set up online so you can follow the conversation and see what people are talking about.

Best Practices 269

Best Practices Content Social Media Planning 269

Sprout Social

SEPTEMBER 21, 2023

Many creators will link directly to their media kits on their social landing page(s). Hashtags A quick hashtag search on TikTok or IG can help uncover influencers with experience working with brands. Hashtags such as #gifted or #brandambassador are solid starting points. Social media No surprises here!

Media 94

Media Viral Marketing Case Studies Youtube 94

Marketing Insider Group

AUGUST 1, 2023

To measure your Conversion Rate , you need to know two things: The number of people who did what you wanted them to do (conversions) The total number of people who had the opportunity to do so So, if 100 people visited your landing page and 10 of them downloaded your whitepaper, your Conversion Rate would be (10/100)*100 = 10%.

Social Media 218

Social Media Cost Per Click Cost Per Thousand CPM 218

Hubspot

APRIL 13, 2021

Product a creative landing page. The landing page for your event is the primary way to communicate information about your event. You can also use this page to post about speakers or influencers you have attending. You can also use this page to post about speakers or influencers you have attending.

Promotion 99

Promotion Banners Landing Pages Social Media 99

Buffer

SEPTEMBER 26, 2022

 Your Instagram bio is the information section of your account, and it's the first impression visitors to your profile page have of you. It can even save them a Google search if the way they would typically find out the information in your bio is by clicking through several pages.

Ideal Customer Profiles 81

Ideal Customer Profiles Profiling Impressions Sample 81

Adobe Experience Cloud Blog

JUNE 5, 2018

Focus on Hashtags. What keywords are to SEO, hashtags are to social media. Efficient use of hashtags can instantly drive more engagement on Instagram. While there’s no point in flooding your post with irrelevant hashtags, it’s almost always good to add as many relevant ones as you can on Instagram. Use Images with CTAs.

Sales Qualified Leads 134

Sales Qualified Leads Lead Scoring Lead Ranking Leads 134

Bannerflow

MAY 12, 2023

Undoubtedly, the prominence of the “For You Page” as the app’s default landing destination underscores the pivotal role that algorithm comprehension plays in TikTok triumph. The For You Page thrives on engagement, followers, interactions with creators, and various other factors.

Viral Marketing 52

Viral Marketing Trends Curation Communities 52

Content Marketing Institute

APRIL 27, 2018

You’re only allowed one link from the bio on your profile page. Optimize bio link, offer, and landing page to drive leads with #InstagramMarketing, says @zorzini. Create an Instagram-specific landing page. Notice how the lead magnet and landing page are laser-targeted to attract leads from Instagram?

Marketing & Strategy 110

Marketing & Strategy Landing Pages Leads Lead 110

Vidyard

MAY 21, 2021

Ask yourself a few questions: Do I want the viewer to go to my landing page? Do I want the viewer to go to my products page? The Best Kind of CTA If Your Video Is on a Landing Page Once you get your audience to your website, or if they came to your website to begin with, great! Bring out the vote! –

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

ConvertKit

JUNE 26, 2020

When a potential follower lands on your Instagram page, a strong bio will increase the chance that they hit that “follow” button! The easiest way to start collecting UGC is to create a branded hashtag for your audience to use whenever they post media using your products. Include relevant hashtags in your content.

Practices 81

Practices Best Practices Landing Pages User-Generated Content 81

Optinmonster

NOVEMBER 3, 2021

If you upgrade to the pro version of RafflePress , you unlock even more powerful features, like: Build a distraction-free giveaway landing page. Also, ask them to tag you or use a company-specific hashtag if you have one. You can see that they have a distinct look to their pages that scream that it’s their brand.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Sprout Social

DECEMBER 15, 2021

You can work with influencers, run various types of ads and use features like hashtags and branded stickers to put your brand in the spotlight. Simply look up trending hashtags , music and videos, and join in. Remember to put your own twist on TikTok hashtags to make your brand stand out. original sound – FNATIC.

Effectiveness 133

Effectiveness Business Advertising Agencies Viral Marketing 133

accelerate agency

FEBRUARY 1, 2021

While in testing phase, Google found that business experienced double numbers in page views. Core Web Vitals update announced Google’s impending May update will be setting new benchmarks to determine whether your pages are providing a good user experience. A dedicated page news feed. ?Better Better page management tools. ?Actionable

Advertising Agencies 52

Advertising Agencies Youtube Paid Search Agency Advertising Benchmark 52

Biznology

NOVEMBER 14, 2017

This isn’t a bad idea, but not for the reason they assume; also, if you do buy up all the domains, aliasing, forwarding, and 301 or 302 redirecting the domain to your main company page isn’t the way to game Google. Create a Bespoke SEO and Google-Optimized Landing Page. Google hates cheating.

Domain 149

Domain Keywords Optimization SEO 149

Sprout Social

APRIL 7, 2021

Likes, shares and follows tell us a lot about what kind of content lands with our audience. This tells you where visitors are coming from, specifically those who found you through other sites rather than navigating directly to your page. However, these engagements paint an incomplete picture. Just consider the “90-9-1 Rule”.

Social Media 136

Social Media Long Tail Marketing Media CTR 136

Content Marketing Institute

DECEMBER 10, 2018

They do not address posts made to LinkedIn company pages. Add hashtags for discoverability. Recently, LinkedIn started auto-suggesting hashtags when you post a status update. Just as on other social networks, hashtags aid in discoverability. Take a look at the left-hand side of your home page. Click To Tweet.

Linkedin 105

Linkedin Peer-to-peer Brand Identity Branding 105

Valasys

JULY 20, 2020

When a brand endorses the content on a social platform, users will progress with the link below the post to enquire about the brand’s landing page and get through blog posts. It accounts for an essential share of increasing total web page visits by followers. Obtaining New Conversions. Obtaining New Conversions.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Optinmonster

MAY 10, 2023

SeedProd is the best drag-and-drop page builder for WordPress, and it comes with custom WooCommerce blocks. Simply drag the product block and drop it onto your page. You can even create a custom WooCommerce checkout page with a showcase of best-selling products. This is a great way to increase your average order value.

Examples 108

Examples Urgency Marketing Planning Trigger Marketing 108

ConvertKit

MAY 27, 2020

After you've written a compelling caption and found the best hashtags , your next step is to try and maximize the number of people who see your post. With a free ConvertKit account, you can create compelling landing pages to collect leads in a snap! Example of a landing page from ConvertKit.

Best Practices 138

Best Practices Landing Pages Activities Ideal Customer Profiles 138