SmartBrief - Marketing

FEBRUARY 27, 2024

Livestreaming caters to modern consumers’ preferences for interactive and authentic experiences and provides a cost-effective solution to traditional event hosting, promising a substantial return on investment. The hashtag #DiorSS21 was used 360 million times among Chinese Weibo users alone. The show was livestreamed on Sept.

Buzz 93

Buzz Marketing & Strategy Barriers Paid Search Agency 93

Marketing Insider Group

MAY 18, 2021

Sure, you could say that video is interactive and engaging as-is. While it takes many forms , content marketing from your team breaks down the logo and creates face-to-face interactions between your audience and the people behind your brand. Look how Salesforce centers both their own team members and guests in their YouTube channel.

Content Marketing 276

Content Marketing Planning Webinar Metrics Content 276

Sprout Social

SEPTEMBER 21, 2023

However, YouTube is more of a hub for digital creators. Hashtags A quick hashtag search on TikTok or IG can help uncover influencers with experience working with brands. Hashtags A quick hashtag search on TikTok or IG can help uncover influencers with experience working with brands. What about TikTok and YouTube?

Media 93

Media Viral Marketing Case Studies Youtube 93

Webbiquity

MAY 18, 2021

.” And according to Sprout Social , after LinkedIn, Twitter is second among a “select few channels that are ‘best’ when it comes to B2B social media…a prime place to spot trends and interact with customers and business influencers alike.” On the Other Hand. 4/16 Too awesome for 160 characters.

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Webbiquity

JANUARY 28, 2020

The content can be aggregated in real time from social media platforms such as Twitter, Facebook, Instagram, Pinterest, and Youtube. The posts in the hub are clickable, making it easier for the visitors to visit your social media pages directly and interact with them. This makes the user’s experience more interactive and engaging.

Social Media 257

Social Media Media Aggregators Trust Marketing 257

SocialPilot

FEBRUARY 21, 2024

Even though it is not as huge as Facebook, YouTube, and WhatsApp, the platform is more engaging than its counterparts. There is a marketing rule that says customers commit to a purchasing decision after interacting with an ad at least seven times. says Mariala PerCal , a small business owner.

Work Management 93

Work Management Planning Advertising Agencies Marketing Management 93

Marketing Insider Group

JUNE 14, 2021

Over 500 hours of content are uploaded to YouTube every minute. On YouTube, you can create a library of video content for your followers. YouTube is also an excellent channel for building brand awareness. YouTube is also an excellent channel for building brand awareness. You can also embed YouTube videos on your website.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Webbiquity

MARCH 2, 2021

Social media walls —large video monitors which display a real-time feed of attendee social media posts using the event hashtag—are now common at large live events. Speaking of which—your event should, of course, have a hashtag. Depending on the nature of the event, you may want to livestream select sessions on Facebook and YouTube.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Webbiquity

JUNE 1, 2021

If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). And it typically takes multiple interactions to turn targets into prospects, and prospects into customers. Do extensive hashtag keyword research: If your content is not searchable, it is not scalable.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Sprout Social

JULY 21, 2022

Interactive social media apps. Curate and promote user-generated content via branded hashtags. Much like image-based social sites, video hubs like YouTube, TikTok and Vimeo are attracting visitors in droves via visual content. Examples: YouTube, TikTok and Vimeo. Examples: YouTube Live, Facebook Live, Twitch and UStream.

Social Media 145

Social Media Social Marketing Media Curation 145

BOP Design

APRIL 26, 2022

The appeal of these social campaigns is that they educate attendees about current trends in online marketing and provide an opportunity to interact with experts. Upwork, a talent community for businesses to find freelancers to work on projects, launched a campaign on YouTube with the title The Perfect Fit. QuickBooks.

Social Media 99

Social Media Work Management Campaigns Marketing Management 99

CoSchedule

JANUARY 27, 2023

A hype-instilling campaign across Instagram and YouTube that got people excited and ready to buy the footwear before the launch date. Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). Their launch campaign? Wondering how?

Social Media 126

Social Media Social Marketing Examples Planning 126

Optinmonster

NOVEMBER 3, 2021

Use Interactive Posts to Entice and Educate. ” Well, you can create content that encourages people to interact, like contests or giveaways. Extra giveaway templates for Instagram, Twitter, Facebook, and YouTube. Also, ask them to tag you or use a company-specific hashtag if you have one. Ready to get started?

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Buffer

DECEMBER 14, 2022

Hashtags versus keywords : The method of discovery is another key difference between TikTok and traditional SEO. On TikTok, hashtags are used to help users find and discover content, so creators need to be optimizing videos and other content with relevant and popular hashtags.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

SmartBrief - Marketing

MARCH 17, 2024

This shift is because microinfluencers more intimately relate and interact with their followers and share their day-to-day journeys. While influencers will still primarily be tasked with influencing, there’s growing recognition of the value they bring in uncovering consumer insights that can benefit R&D teams.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

KoMarketing Associates

APRIL 23, 2019

Identifying not only who is interacting with your company on social media, but what they are using social media for (such as research, personal entertainment, professional connections, etc) will make a huge difference in the rest of your messaging and strategy. What Is My Hashtag Strategy? What Is My Posting Schedule?

Paid Content 141

Paid Content Social Media Media B2B 141

Webbiquity

DECEMBER 12, 2018

You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites. In reality, no two people interacting with your business in any way are entirely alike. Live Video.

Trends 225

Trends Paid Search Agency Advertising Agencies Social Media 225

Brandwatch Marketing

JULY 4, 2022

You can see what your top posts are, most used hashtags and tagged accounts, plus general stats on your number of posts, and followers. The report shows you how many people have interacted with you and your top fans. Hashtags are given the same treatment, plotted on a scatter graph to compare the most likes and comments per post.

Analytics 95

Analytics Tools Best Practices Tagging 95

Sprout Social

MARCH 16, 2022

Stand-out YouTube video metrics. YouTube has more than 2 billion active users and their newest video type— YouTube Shorts —generates more than 15 billion daily views. But beyond its popularity as a social platform, YouTube also has SEO and search applications. YouTube prioritizes how much time is spent watching a video.

Video Marketing 124

Video Marketing Youtube Click Rate Allocation 124

Marketing Insider Group

NOVEMBER 15, 2021

I also share my YouTube videos on Twitter and via email to help build my following there as well.” Be deliberate about participation and interaction. Interactive Content is on the rise. But seriously, in every realm of content marketing, the more interactive the content , the better. Use your time wisely.

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

seo.co

OCTOBER 4, 2022

For this reason, it has been called “Snapchat meets YouTube” because you don’t need a lot of time to create something fun and shareable; just tap a record. The only way for brands to target their desired market segment is through hashtags (#). that went into creating your latest masterpiece baking project.

Traffic 98

Traffic Marketing Strategy Marketing & Strategy Advertising Agencies 98

accelerate agency

FEBRUARY 1, 2021

The latest standards will be looking at elements such as page loading time, the speed at which users interact with a page upon landing on it, and unexpected layout shifts. Jumping on the hashtag train We can’t get away from them. Following in the footsteps of, well, all social platforms, YouTube has introduced hashtags to its platform.

Advertising Agencies 52

Advertising Agencies Youtube Paid Search Agency Advertising Benchmark 52

Golden Spiral

SEPTEMBER 10, 2021

Forty percent of professionals access LinkedIn daily which adds up to over one billion interactions per month. Hashtag Wisely. Post your videos to YouTube then embed links into your LinkedIn posts. Links to YouTube play directly in your feed and result in a 75% higher share rate. Hashtag Wisely. Brevity is Best.

Linkedin 62

Linkedin Marketing AI Lock-In Burn Rate 62

Sprout Social

APRIL 4, 2023

It comes with many interactive elements like polls, question boxes, stickers and links. You can add links, hashtags, tag other accounts and add location tags. We can safely assume that this is true for stories as well because they are quick to watch and have interactive elements.

Marketing Strategy 116

Marketing Strategy Marketing & Strategy Planning Work Management 116

Sprout Social

OCTOBER 21, 2020

The events of 2020 disrupted the status quo for many industries, but few have been hit as hard as those that rely on face-to-face interactions and in-person experiences. Interactive entertainment from the comfort of your couch. Rather than canceling, New York Comic-Con decided the show must go on via livestream on YouTube.

Social Media 113

Social Media Media Analytics Custom Publishing 113

Zoominfo

JANUARY 27, 2019

From Instagram posts showcasing your product to video reviews on YouTube, UGC will catch the attention of other users and facilitate organic conversations about your brand. Other optimal moments to ask for referrals are immediately following a positive interaction on social media or after a customer submits a positive review of your company.

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Contently

APRIL 19, 2021

The average person may not feel particularly attached to a cleaning company, but the creation of this hashtag brings an interactive element to the rather humdrum topic of personal hygiene. One of my favorite educational TikTokers is Hank Green , also known for his Crash Course YouTube videos that got some of us through school.

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

Adobe Experience Cloud Blog

JANUARY 4, 2019

Remember to not only look at follower count but total engagement: it will tell you how their followers are interacting with the content. Skip YouTube. To find hashtags, use RiteTag—it is an absolute must-have for any social media manager. All it takes to integrate online and offline marketing is the right hashtag.

Small Business Marketing 134

Small Business Marketing Social Media Tips Media 134

Sprout Social

AUGUST 10, 2022

Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Use instant chat to interact with influencers. Stay on top of trends.

Marketing Budget 113

Marketing Budget Budget Programs Enterprise Management Work Management 113

Webbiquity

NOVEMBER 30, 2017

Invest time and labor into fully understanding your ideal customers and how they interact, before you even evaluate any software. Also check our videos on YouTube for more information.” Social networking has a unique etiquette and practices, from hashtagging to image sizes to vocabulary. ” Ugh. Auto unfollow.

Automation 210

Automation Marketing Automation Services Buyer Personas Skype 210

Sprout Social

AUGUST 3, 2023

Today, every post is influenced by factors like format, creativity, hashtags, how people engage with it and the ever-changing algorithm. With audiences craving authenticity and more human interaction, polished content was no longer enough. Plus, everyone is competing for attention. And it influenced consumer preferences as well.

Social Media 90

Social Media Media Content Storytelling 90

SocialPilot

FEBRUARY 11, 2024

Identify influencers whose engagement rates surpass [specified percentage], indicating high audience interaction. Seek out influencers utilizing specific hashtags related to [specific campaign or product], indicating campaign relevance. What’s working wonders on Instagram, TikTok, or YouTube? Need to mix things up a bit.

Sales Management 90

Sales Management ROI Planning Work Management 90

Sprout Social

NOVEMBER 11, 2019

Food for thought: Gen Z spends more time on YouTube versus the likes of Netflix. Pick their brains with interactive content. Research suggests that much of what makes social media so compelling to Gen Z is a combination of creativity and interactivity. Emphasize eye-catching, visual content. Translation?

Paid Search Agency 89

Paid Search Agency Tagging Mobile Advertising Eye-Tracking 89

Spiralytics

APRIL 23, 2023

According to Insider Intelligence , influencer marketing spending on TikTok will likely surpass YouTube in the next few years due to the platform’s more significant popularity. For instance, Canva uses YouTube shorts and TikTok to share design tool tutorials in less than 30 seconds. Take Starbucks as an example.

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62

Sprout Social

MAY 10, 2022

Along with using social media to discover new products, 80% of consumers expect companies with a social media presence to interact with their customers in meaningful ways. Whirlpool also benefits from #CleanTok, a popular hashtag highlighting cleaning hacks and helpful home appliances. What is brand marketing? whirlpoolusa.

Social Media 118

Social Media Social Marketing Paid Search Agency Media 118

Martech Advisor

MARCH 30, 2020

Learn More: The Anatomy of a Viral Video: Ideas for YouTube, Facebook, & Instagram for 2020. Apart from experimenting with interactive and social, Reese's rode on Neil Patrick's popularity for the success of the campaign. Hashtags and User Generated Campaigns. With hashtags, you can also track campaign success.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89