Marketing Insider Group

JUNE 16, 2021

Have you ever opened Facebook with the intent of posting something to boost engagement on your profile, but you realized you don’t have a strategy to help you reach your goal? Keep hashtags short – under six characters whenever possible. Sticking to one or two highly relevant hashtags is a good benchmark to hit. Best Practices.

Social Media 262

Social Media Media Content Linkedin 262

Webbiquity

JANUARY 23, 2024

First, identify the keywords and phrases associated with your brand, including your brand name, product, features unique to your product, brand slogans, hashtags, and common misspellings. Understanding your customer’s feelings requires a deep dive into the intent behind their social media conversations.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Webbiquity

NOVEMBER 23, 2020

OptinMonster is the most powerful lead generation tool out there, with features like Mobile-Exit Intent Technology, a drag and drop builder, beautifully designed templates, a variety of campaign types, actionable insights, and seamless integrations with a wide range of popular email and marketing automation tools. OptinMonster.

Marketing Automation Services 253

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 253

SmartBug Media

JUNE 13, 2023

Instagram: Key Features Instagram ’s original intention to share photos with friends has evolved significantly since its debut in 2010. Strategic use of hashtags and product tags can make posts more accessible, increasing your chances of finding new buyers.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Hubspot

MAY 16, 2017

What is Intent-Based Marketing? Intent-based marketing is a methodology of listening to signals that show a prospect is researching a specific topic or problem area so you can send the right message at the right time. But intent-based marketing is not just about serving the right ad or message to trigger a purchase.

Intent Data 69

Intent Data Intent Lead Ranking Campaigns 69

Convince & Convert

JULY 14, 2021

Allow you to feature products on the home page based on the upcoming holidays / days (even during slower seasons) which may fit the user intent better. Finally, allow you to publish timely social media updates (with relevant hashtags) even when there are no big holidays coming. Here’s a good list to target those.

Marketing Strategy 217

Marketing Strategy Marketing & Strategy Planning Social Media 217

Optinmonster

DECEMBER 20, 2023

Social media hashtags are essential keywords, so see what people use when sharing your content. Step #3: Determine Search Intent “Search Intent,” also known as “user intent,” is a crucial concept in SEO and it refers to the underlying purpose or goal that a user has in mind when typing a query into a search engine.

Keywords 94

Keywords Paid Content SEO Lead Scoring 94

Sprout Social

FEBRUARY 15, 2024

In this example, Nike appeals to soccer fans by using a specific hashtag and tailoring the copy and image to soccer players. Conferences and events If your organization hosts live events, increase engagement online by asking attendees to post during the experience with an event hashtag.

Webinar Metrics 105

Webinar Metrics Tips Marketing AI Social Media 105

Marketing Insider Group

APRIL 27, 2020

People using your unique hashtags in their posts. In this blog, we’ll review the five best KPIs for measuring brand awareness, so you can better understand how to track your brand awareness goals and know when to adjust your efforts. Direct Traffic. Mentions refers to the number of times your brand is organically mentioned on the internet.

Brand Identity 299

Brand Identity Branding Best Practices B2B 299

Top Rank Marketing

SEPTEMBER 20, 2023

If you’d like to learn more about optimizing B2B content for search intent, you’re in luck, as our co-founder Lee Odden will be presenting at Content Marketing World on the topic. LinkedIn and NetLine are TopRank Marketing clients.

B2B Marketing 134

B2B Marketing Enterprise Management Content Marketing VALS 134

Optinmonster

MAY 10, 2023

Offer a One-Shot Deal With Exit-Intent® OptinMonster’s Exit-Intent Technology® is a great way to deliver FOMO marketing campaigns. Enable exit-intent in the display rules section of the OptinMonster campaign builder: Enable an additional display rule to specify which visitors should see the campaign.

Examples 108

Examples Urgency Marketing Planning Trigger Marketing 108

Martech

JUNE 15, 2023

Purchase intent segmentation: Segments are based on individuals who show high purchase intent according to their online and offline behavior. Interest-based segmentation: Segments are based on individual interests, such as sports, technology, fashion, entertainment, etc.

Paid Search Agency 115

Paid Search Agency Optimization Ads Mobile Advertising 115

Biznology

OCTOBER 3, 2017

For example, here are the hashtag suggestions on my post Why Should Big, Tall, Chubby, Fluffy, Heavyset, and Fat Athletes Wear Rowing Unisuits and Wrestling Singlets During Their Workouts? : Whenever I get lazy and let Zemanta/Sovrn choose my tags for me (tags: APPLY ALL), Blog2Social just messes up my shares. That’s very useful to me.

Blogger 180

Blogger Planning Advertising Mediums Tagging 180

Scoop.it

SEPTEMBER 30, 2022

Search using hashtags. If you want to write timely topics on your blog, track hashtags. The most simple hashtag strategy is monitoring social media sites like Facebook, Instagram, Twitter, or LinkedIn. The most simple hashtag strategy is monitoring social media sites like Facebook, Instagram, Twitter, or LinkedIn.

Tips 84

Tips CMS Development Blogger AIO 84

Oktopost

MARCH 7, 2022

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand. Why Social Listening is Important.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Sprout Social

MAY 24, 2022

These two elements combined help communications professionals be highly intentional about who they’re reaching and how. The hashtag #LittleGreenMachine currently has over 73 million views and sales of the product have more than doubled in a year. Hashtag growth. When it comes to paid, you pay for both ad space and reach.

Paid Content 97

Paid Content Paid Search Agency Media Paid Social Agency 97

Bannerflow

MAY 12, 2023

Content Information The TikTok algorithm scrutinises essential content attributes such as captions, sounds, hashtags, effects, and trending topics from your previous engagements. Harness the right hashtags to bolster visibility and establish trust with your desired audience.

Viral Marketing 52

Viral Marketing Trends Curation Communities 52

Hubspot

JULY 29, 2014

Hashtags were initially introduced to Twitter to make it easier for users to keep track of certain types of content on Twitter and find the people and topics most relevant to their interests. Today, hashtags have become a cultural phenomenon -- they''re on almost every social network and used in everyday conversations.

CAN-SPAM 28

CAN-SPAM Twitter Stats Promotion 28

Golden Spiral

SEPTEMBER 10, 2021

Hashtag Wisely. Hashtag Wisely. Include two or three hashtags. Make sure those hashtags are gaining traction with users. You can burn one hashtag in the name of being cute, sarcastic, or funny but remember: hashtags serve a purpose in both LinkedIn’s algorithm and in the way users search on LinkedIn.

Linkedin 62

Linkedin Marketing AI Lock-In Burn Rate 62

EveryoneSocial

APRIL 25, 2023

They’re characterized by the following: Well written and easy to read Uses strong keywords Encourages engagement by asking a question Contains three or fewer hashtags Tags only people who are likely to respond 2. What makes them stand out as high-quality?

Linkedin 96

Linkedin CAN-SPAM Tagging User-Generated Content 96

6sense

NOVEMBER 2, 2021

Following social media hashtags. Principal of Product Marketing (and former Forrester VP & principal analyst) Kerry Cunningham , you’ll learn: What the Dark Funnel is and what kinds of intent data it contains. The Dark Funnel is brimming with anonymous buyer intent data. We call this anonymous data-realm the Dark Funnel.

Top of Funnel 62

Top of Funnel Intent Signal Intent Data Buyer Personas 62

BenchmarkONE

FEBRUARY 10, 2022

Master your TikTok hashtag game. Hashtags are huge on TikTok. Use hashtags that are relevant to your content, and regularly search what’s trending to see if there are any top-performing hashtags that you can get in on. Not every video you post needs to be created with the intent to sell — nor should it.

Small Business Marketing 65

Small Business Marketing Allocation Business Opt-out 65

Martech

JANUARY 30, 2023

The advanced natural language understanding capabilities of ChatGPT enable chatbots to understand customer intent and respond appropriately, which can lead to a more satisfactory experience for the customer. And let’s be real, who doesn’t love a good hashtag?

Marketing AI 103

Marketing AI Blast Campaigns Copywriting Lead Ranking 103

Sprout Social

NOVEMBER 10, 2022

Hashtags and keywords. Offer a few branded hashtags. Use a branded hashtag. Hashtags, sparingly. Include a branded hashtag. What to include: Social proof. Links using a link in bio tool. Links to other Instagram accounts, if applicable (e.g. Template 1: Share your unique selling proposition (USP). Call to action.

Social Media 92

Social Media Brand Identity Branding Media 92

Sprout Social

OCTOBER 19, 2023

The capability digs into competitor content engagements, post frequency, hashtag usage and other key performance areas by using keywords and @mentions you determine. Thus, cutting through the noise of thousands of social conversations in seconds to give you data that matters to your brand.

Marketing AI 128

Marketing AI Paid Content Work Management Marketing Strategy 128

Sprout Social

JANUARY 24, 2024

In order for these brand partnerships to flourish and maximize return on investment of influencer marketing efforts, marketers will need to consider how to collaborate with influencers with an intentional mindset.

Brand Identity 102

Brand Identity Branding Advertising Agencies Paid Search Agency 102

Sprout Social

MAY 9, 2023

AI prompts can help you develop email subject lines that get better open rates, develop personalized content adapted to buyer personas, drive conversations based on intent and engage with each prospect/client individually. This leads to stronger connections and loyalty that stimulate your sales.

Marketing AI 132

Marketing AI Lead Ranking Paid Search Agency Marketing Management 132

Sprout Social

OCTOBER 23, 2018

Tracking what’s trending: Keep an eye on customer and influencer profiles in your space and find out what #hashtags they’re using, or trends they’re following. Experimenting with story ads increases your marketing recall, improves purchasing intent and enhances click-through rate all at the same time.

Buy 111

Buy Tagging Peer-to-peer Eye-Tracking 111

Sharpspring

AUGUST 3, 2021

Just give a week’s notice and make the connecting hashtag easy to remember. Also get on a day before and link to a Tweet chat service that creates chatboxes out of hashtags; it will help followers who have never participated in a Twitter chat before to keep up. Text Optimizer.

Planning 145

Planning Marketing Strategy Marketing & Strategy Content Marketing 145

Buffer

NOVEMBER 24, 2020

Hashtag analytics for first comments While we had hashtag analytics for Instagram posts for a long time, we were not able to analyze the hashtags in the comments. Many customers put their hashtags in the first comment to keep the caption tidy. Ultimately, we want to give you more data and help you get better results.

Linkedin 98

Linkedin Analytics Work Management Ad Frequency 98

SocialPilot

JANUARY 26, 2024

AI Prompts for Social Media Marketing While creating AI prompts for social media marketing , it’s crucial to keep them specific and clearly define your objectives, whether it’s generating engaging posts, ad copy, or hashtag ideas. The post should be informal and give followers a glimpse into our brand’s culture.”

Examples 78

Examples ROI Planning Work Management 78

Sprout Social

OCTOBER 18, 2023

As Goally’s Marketing Manager Kaelyn Brooks told Sprout , “During our first few influencer initiatives on TikTok, we saw the number of users on our website with intent to buy increase by about 4%.” hashtags and X (formerly known as Twitter) handles that are important to you. Add your website links.

Social Media 122

Social Media Examples Work Management Media 122

Sprout Social

APRIL 7, 2021

This insight can help you tailor your social posts to ensure you’re using the hashtags and keywords that are most likely to draw the highest number of impressions. Listening insights reveal which industry hashtags draw the most impressions and which key phrases are likely to engage your silent audience. We're back in full swing!

Social Media 135

Social Media Long Tail Marketing Media CTR 135

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Exit Intent detects user behavior and prompts them with a targeted campaign at the precise moment they are about to leave. Plus it’s very cost effective.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

SmartBug Media

MAY 21, 2020

Write two or three short-and-sweet social media posts for each network (more on recommended post lengths, hashtags, and tone for each network below). When writing organic Facebook posts, keep them concise— posts of 80 characters or fewer get 66 percent more engagement —and avoid hashtags, which are better suited for other platforms.

Social Media 71

Social Media Media Tips Buyer Personas 71

BOP Design

SEPTEMBER 4, 2019

Use Hashtags. Hashtags can be extremely annoying when they are misused but can helpful when used with intent. For all social media platforms, hashtags will group your content with like content so anyone searching those topics may see your B2B content. Always, always, always search a hashtag before you use.

Promotion 56

Promotion Tips B2B B2B Thought Leadership 56

Hubspot

MARCH 19, 2018

Get Instant Likes and Hashtags. Litely offers uniquely subtle filters with the intent of enhancing the natural beauty of a photo. While there are no apps that allow you to buy likes, there are apps that help you attract more likes by offering suggestions, popular hashtags, and favorable captions. Get Instant Likes and Hashtags.

Pricing 101

Pricing Price Tagging Analytics 101