Adobe Experience Cloud Blog

JANUARY 4, 2019

For example, with SEMrush’s Competitive Positioning Map all you need to do is to enter your URL, and the tool will automatically compile data showing you your top competitors, how much traffic they’re getting and the keywords they’re ranking for: Pay special attention to the bubbles located above you and to your right. Skip YouTube.

Small Business Marketing 134

Small Business Marketing Social Media Tips Media 134

Referral Rock

NOVEMBER 25, 2019

The numbers alone are reason enough: about a billion people use the app each month, with 63% of users logging in at least once a day, and more than 200 million visiting at least one business profile daily. Aside from external links, @mentions and #hashtags are clickable as well. Hashtag, Hashtag, Hashtag.

Lead Generation 59

Lead Generation Tactics Generation Leads 59

SocialPilot

JANUARY 26, 2024

AI Prompts for Social Media Marketing While creating AI prompts for social media marketing , it’s crucial to keep them specific and clearly define your objectives, whether it’s generating engaging posts, ad copy, or hashtag ideas. The post should be informal and give followers a glimpse into our brand’s culture.”

Examples 78

Examples ROI Planning Work Management 78

KoMarketing Associates

MAY 23, 2017

With the mission to give users the power to create and share ideas and information instantly, this social media platform allows B2B marketers to better connect, converse and engage their audiences. This information should all be used to tailor your efforts moving forward. Build Brand Awareness & Loyalty. Promote Your Services.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

NOVEMBER 3, 2015

What that means for marketers is how someone searches on Google may not be the same way they search on YouTube or even Google mobile. What I like about this tool is it gives you suggested search queries for Google, Bing, YouTube, and even App Store searches. Keyhole is another tool recommended to me by a colleague for finding hashtags.

Keywords 120

Keywords Generation User-Generated Content Search Marketing 120

Convince & Convert

OCTOBER 22, 2015

Is this the new “URL grab of the mind,” to trigger brand-related thoughts whenever we see or hear things in the real world? Soon, I’ll be launching a podcast, a new YouTube show, and a daily blog on “How to Take Over the World, Together.” What is going on? Why am I doing this? How to Build a Brand Trigger.

Ad Building 163

Ad Building Brand Identity Branding Trigger Marketing 163

ConvertKit

JUNE 26, 2020

Another way to understand your niche audience is by creating an audience profile to help you understand their pain points and aspirations. You can easily find the optimal time to post by clicking on the hamburger menu on your profile: Click on the hamburger icon to access your analytics. Add handy action buttons to your profile.

Practices 81

Practices Best Practices Landing Pages User-Generated Content 81

Sprout Social

SEPTEMBER 24, 2018

More than a billion people are active on YouTube. Now, the ‘gram team is kicking things up a notch with the arrival of “Instagram TV,” a long-form video app accessible inside your Instagram profile. IGTV gives users access to video content up to an hour long, ideal for YouTube inspired binge-watching sessions.

Verticals 103

Verticals Youtube Ad Frequency Ideal Customer Profiles 103

Valasys

OCTOBER 12, 2020

Linking your other social media profiles to Instagram is especially a must if you already have a strong following on your current platforms. When you connect your other profiles to Instagram, new posts on IG can get published to those accounts automatically. Make Use Of Hashtags. Yes, hashtags are everywhere, nowadays.

Small Business Marketing 52

Small Business Marketing Tips Business Paid Search Agency 52

Valasys

MARCH 13, 2020

The LinkedIn company page should have succinct, yet sufficient information on the business the company is into. This section includes the overview of your business as well as details like the size of the company, industry that you are in, your specialties and your website URL.

Linkedin 66

Linkedin Business Ideal Customer Profiles Word of Mouth 66

Optinmonster

DECEMBER 21, 2023

Just enter the URL pages of blogs that interest you and pitch to the ones that cater to the same audience as yours. That’s because studies suggest 68% of buyers follow brands on social media to stay informed about new products or services. Ability to stream YouTube & Netflix when car is stopped coming to your Tesla soon!

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Sprout Social

OCTOBER 19, 2016

This is important because social networks use algorithms to help determine what content and profiles to suggest to other users. Social media contests can give your profile a huge surge in organic engagement to get the ball rolling. Visit the link in our profile to enter. Through Oct. Increase Social Media Leads. Keep it simple.

Social Media 95

Social Media Paid Content Media Viral Marketing 95

Optinmonster

FEBRUARY 11, 2024

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. Here’s another example from our own company. Here are some more examples of free tools for inspiration.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

LeadSquared

NOVEMBER 27, 2013

Reasons can be multiple, from maybe incorrect Authorship implementation, or quality of the content to the quality of the profile picture (yes, has happened ). As, you can see, on the right side, just above ads, is information pulled from my Google Plus business page. Searchable Hashtags. Each Post on G+ has its own URL.

Google 52

Google Lead Ranking Lead Scoring Correlation 52

Hubspot

SEPTEMBER 4, 2013

Bonus: If you need help creating cover photos for all your social networks, we''ve created free templates you can use for Twitter, Facebook, LinkedIn, YouTube, and Google+. 3) Don''t hide content behind your profile picture. To help make sure your Facebook Cover Photo is in tip-top shape, check out the nine best practices below.

Template 28

Template Facebook Guidelines Ideal Customer Profiles 28

Hubspot

SEPTEMBER 8, 2011

Categorize the feeds in your reader into different topics and segments to keep it organized and easy to scan, and spend a few minutes every morning sifting through your reader to stay informed and up to speed. Subscribe to other YouTube channels. Did you know you can subscribe to YouTube channels via RSS as well? feature=mhee.

RSS 28

RSS Paid Search Agency Blogger Youtube 28

Hubspot

NOVEMBER 18, 2014

Keep your copy succinct by removing the horrendously long URL you''re sharing from the text in your post. Any user can click on the generated thumbnail or title for that URL to navigate to the blog post, web page, or any URL you''re linking to -- so no need to include it in the copy of your post as well. Click to tweet! ).

Twitter 28

Twitter Linkedin Facebook Click Rate 28

Hubspot

SEPTEMBER 18, 2020

Additionally, embedding your social profiles on your website or blog posts can help increase traffic to your social networks, and ultimately create brand consistency across platforms. Jump to instructions for: Twitter | Facebook | LinkedIn | YouTube | Pinterest | Instagram. Twitter Hashtag Button. Then select "Hashtag Button".

Social Networks 101

Social Networks Social Media Media Landing Pages 101

Hubspot

DECEMBER 30, 2011

Bitly - Bitly is a free URL shortening service that provides statistics for the links users share online. Bitly is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. Follow Friday (#ff) - Follow friday is a trend via the hashtag #ff every Friday on Twitter. Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Brandwatch Marketing

SEPTEMBER 21, 2022

Your number of tweets, tweet impressions, visits to your profile, mentions and followers are all tracked. You can get a load of different metrics here including looking at your overall reach and profile visits, while you can get the following on each individual post: Impressions. Profile Visits. YouTube Analytics.

Paid Social Agency 98

Paid Social Agency Social Media Analytics Tools 98

Sprout Social

SEPTEMBER 22, 2020

Feel free to customize your own social media audit template based on your needs, but be sure to include the following: Profile information (name and URL). Wrangle all of your existing social media profiles. First thing’s first: you’re going to need to take inventory of your social profiles.

Template 145

Template Social Media Top of Funnel Media 145

Hubspot

SEPTEMBER 10, 2013

In a world where 40% of people respond better to visual information than plain text , it''s probably a good idea to optimize your social media channels with visuals. So that''s not the only reason we included this Twitter profile header on this list. Deloitte did just that in its YouTube cover -- and it''s working. 17) Oracle.

Social Media 28

Social Media Paid Search Agency Companies Media 28

Hubspot

JUNE 23, 2010

is a free URL shortening service that provides statistics for the links users share online. is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. The service allows users to store photos online and then share them with others through profiles, groups, sets and other methods.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Optinmonster

NOVEMBER 10, 2022

Stop Asking for Too Much Information. Go to Print Friendly and enter the URL of the article you’d like to convert. You’re going to edit the Action to redirect to a URL by entering the download URL for your lead magnet. Stop Asking for Too Much Information. Use a 2-Step Optin. Run an Online Contest.

Paid Content 137

Paid Content Lock-In Landing Pages Intent 137

Sprout Social

MARCH 2, 2023

Individuals can’t stream to a Page and Pages can’t stream to individual profiles. Generating a stream URL and key to connect your LinkedIn broadcast can be done in a matter of seconds. You’ll be prompted to fill out basic information about your broadcast. Simple enough, right? These platforms include Zoom, WebEx or OBS.

Linkedin 109

Linkedin Broadcasting Webinar Metrics Video Marketing 109

Brandwatch Marketing

FEBRUARY 2, 2019

Your number of tweets, tweet impressions, visits to your profile, mentions and followers are all tracked. You can get a load of different metrics here including looking at your overall reach and profile visits, while you can get the following on each individual post: Impressions. Profile Visits. YouTube Analytics.

Paid Social Agency 113

Paid Social Agency Social Media Analytics Tools 113

Optinmonster

JANUARY 14, 2024

SEMrush’s strength lies in its ability to provide detailed insights into the strategies used by competitors, including their search traffic, backlink profiles, and advertising activities. It supports various platforms, including Facebook, Twitter, LinkedIn, Instagram, and YouTube.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Single Grain

SEPTEMBER 3, 2019

That story can be about marketing — the ones I comment on — but you’ll also see stories about politics, parenting and the latest YouTube drama (yes, YouTube dramas are a thing). Neil knows how powerful video is — he has about 413K followers on his YouTube channel. Don’t just use Twitter as a URL dumping-ground.

Twitter 110

Twitter Traffic Top of Funnel Best Practices 110

Sprout Social

DECEMBER 20, 2023

From our “SproutLink” link-in-bio tool, to URL tracking to measure success in Google Analytics, an Asset library and more, Sprout’s publishing capabilities simplify your scheduling process. Agorapulse supports publishing and scheduling on Facebook, Instagram, X (formerly Twitter), YouTube, Google My Business and TikTok.

Enterprise Management 108

Enterprise Management Work Management Marketing Management Brand Identity 108

Hubspot

OCTOBER 2, 2018

You can also use specific hashtags and provide followers with incentives for sharing your content and tagging their friends. Users take pictures with their iPhones, post them to social (typically on Instagram in this case), and use the campaign’s hashtag, #shotoniphone, which has been tagged in over 4.3 Improve Brand Awareness.

Social Media 78

Social Media Campaigns Social Marketing Media 78

Hubspot

APRIL 25, 2017

Below, you'll find a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, Instagram, SnapChat, and YouTube. But consider that even the average shortened URL takes up about 23 characters -- that leaves you with about 116 characters left for the title and any accompanying text.

Video Marketing 101

Video Marketing Social Media SERP Youtube 101

Single Grain

MAY 24, 2021

Informational Podcast Queries. Video SEO is used to optimize videos on platforms such as YouTube to generate higher views and engagement. Navigational podcast queries trigger First Page Podcast Carousels: 2) Informational Podcast Queries. <enclosure> – It provides the fully qualified URL of the episode audio file.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Buffer

SEPTEMBER 30, 2019

We’ll sort out all the best practices, design tips, and strategies that the top brands and profiles are using today. Where the bio lives on your Instagram profile page. The bio is one of many pieces of information at the top of your profile. For Instagram business accounts, you get a few extra pieces of information.

Multi-Touch Attribution 75

Multi-Touch Attribution Best Practices Landing Pages Ideal Customer Profiles 75

Optinmonster

JANUARY 14, 2024

SEMrush’s strength lies in its ability to provide detailed insights into the strategies used by competitors, including their search traffic, backlink profiles, and advertising activities. It supports various platforms, including Facebook, Twitter, LinkedIn, Instagram, and YouTube.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Sprout Social

FEBRUARY 10, 2022

Your brand name, @brand social handles and hashtags. It’s important to keep all employees informed of an upcoming rebrand, whether it’s a refresh or overhaul, and why. Display name and URL changes. If you’re only publishing your rebrand announcement from your business profiles, you’re limiting your reach.

Social Media 115

Social Media Media Deliverability B2B Thought Leadership 115

Vidyard

SEPTEMBER 11, 2019

A YouTube viewer, for instance, may happily watch for four minutes whereas an Instagram user probably won’t give it more than 15 seconds. For Facebook ads, put the juiciest information in the first five to 10 seconds, though these can also be four hours long. YouTube Video Length. How Long Should Social Media Videos Be?

Top of Funnel 128

Top of Funnel Video Marketing Advertising Funnels Funnel Advertising 128

Hubspot

NOVEMBER 6, 2018

“The goal of my marketing campaign is to gather user-generated content from 100 customers via a branded hashtag on Instagram featuring our new product line by December 31, 2018.”. First, I’d define my key performance indicators (KPIs) for each medium, which may look like: Instagram engagements (likes and comments) and profile tags.

Paid Content 100

Paid Content Campaigns Paid Search Agency Planning 100