24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. So there are thousands of marketing tools; and am sure everyone has their favorites. For this post I just wanted to share some of my favorite media and inbound marketing tools that make my job easier, and provide efficient use of my time, so I can spend more of that time with strategy and consultation. Marketing Automation.
101 Signs You're an Inbound Marketer
OCTOBER 27, 2011
We inbound marketers need to stick together! If you do, there's a very good chance you're an inbound marketer too! 101 Signs You're an Inbound Marketer. 1. Your friends who don’t 'get' inbound marketing think you "do social media" for a living. You ward off outbound marketing ghosts and spirits with The New Rules of Marketing and PR.
What Is Digital Marketing?
SEPTEMBER 1, 2016
And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be. Marketing has always been about connecting with your audience in the right place and at the right time. Enter digital marketing -- in other words, any form of marketing that exists online. So What Exactly is Digital Marketing?
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 99 Marketing Terms to Improve Your Marketing Vocabulary. A. 1) A/B Testing.
Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
OCTOBER 18, 2011
Key Points from "Science of Inbound Marketing" Session. 1. People hate outbound marketing (cold calls, spam, junk mail, etc.) This makes inbound marketing a much more effective, and cheaper way to reach people. 2. It is entirely possible for your marketing not to suck. Determine what the half-life of your marketing channels is. hate marketers.
10 B2B Companies That Create Exceptional Content
AUGUST 21, 2012
One of the biggest concerns we hear from B2B companies when we explain the importance of content creation in inbound marketing is that their focus is somehow not interesting enough to sustain a blog or other creative content. This point is core to inbound marketing. Kuno Creative's Killer Marketing Ebooks. Take this infographic on content marketing.
Content Marketing on a Shoestring Budget: Distribution
JULY 23, 2013
Here’s part two of of our recap of the webinar “ Direct Marketing on a Shoestring Budget, Part 2: Content Marketing.” In the last post, I covered Carolyn Goodman’s tips for generating outstanding content; you can check that out here. No matter how big or small your marketing campaign is, always make sure you’ve covered the most basic technicalities of content promotion.
20 Common Social Media Marketing Myths BUSTED
OCTOBER 19, 2012
As the former dark horse of the marketing world (I think we're past those days though, right?), Myths some marketers have held onto because, well, it's just kind of hard to keep up to date on what's really going on with social media. Or YouTube? It is totally awesome for B2C marketers, to be sure. But it's not the be-all, end-all, of social media marketing.
The ABCs of Content Marketing: A Glossary of Terms
JANUARY 13, 2014
You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? We''ve listed the ABCs of content marketing below to help you map out your content strategy and ensure you''re ticking all of the right boxes to be more successful with your campaigns this year. Webinars? Agile.
Tried and True Techniques for Fusing Offline and Online Marketing
MARCH 1, 2012
The quest to become completely reliant on inbound marketing is easier said than done. The truth is, not everything can always be perfected online alone -- but you should still make an effort to fuse your online and offline marketing to get the most out of all your marketing campaigns. How Do You Integrate Your Offline and Online Marketing? Implement Hashtags.
41 Fresh Blog Post Ideas For Your Company Blog
SEPTEMBER 19, 2011
Share an excerpt from an upcoming webinar with a call to action to get the rest of the content in the webinar. Re-interpret existing content: Collect the top motivational YouTube videos for your audience, top ebooks, top webinars or infographics. Collect Tweets from a webinar or conference hashtag, show them off with Storify and offer your own takeaways in the blog post.
The Ultimate Glossary: 101 Social Media Marketing Terms Explained
JUNE 23, 2010
As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing.
How B2B Marketers Can Succeed on the 6 Big Social Networks
MAY 10, 2012
It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. In fact, eMarketer reports that 52% of US small businesses don't feel they are marketed to by other businesses effectively , while 46% feel they're being "sold" to instead of "spoken" to. So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. No prob.
Why You Need Social Media, Even if Your Customers Don't
APRIL 26, 2012
79% of US adults use social media (if you were tuning into our webinar with Facebook today, you would have heard that very stat)! It's an attempt to convince you that there are many other reasons why social media is a crucial component of a well-rounded inbound marketing strategy -- and they have nothing to do with "engaging" with your target audience. People change, man.
20 Marketing Tricks to Get Your Kids to Simmer Down
JULY 3, 2012
You're a marketer. Here's how you can use the marketing tactics you use every day to get yourself some much needed relaxation this 4th of July. Note: This post's photo and many of the tips are courtesy of HubSpot Inbound Marketing Specialist and father of 4, "though it feels like 8," Dan Sally. 20 Marketing Tactics to Get Your Kids to Simmer Down Now. 1) Create an offer.
8 Essential Elements of Demand Generation
APRIL 21, 2010
In the tough and difficult market of today, that is a very real challenge for businesses. Here are eight key elements of B2B demand generation: Clear target market with personas. She’s a music major and she helped them create a really remarkable YouTube video called “ You Outta Know (inbound marketing) “It’s become extremely popular.
A 4-Step Guide to Producing Crowdsourced Video
MARCH 1, 2011
Because they definitely had that effect on marketing author and speaker David Meerman Scott. His talk about Real-Time Marketing & PR was captured by at least a dozen members of the audience who later contributed their footage for the creation of a crowdsourced marketing video. How to Use Online Video for Inbound Marketing. ” View complete video here!
Understanding the Consumer Engagement Cycle With Jason Keath of @SocialFresh [@InboundNow #26]
JUNE 23, 2011
Jason Keath, Founder of Social Fresh , joins us for another episode of Inbound Now ! Jason is a well known connector and speaker in the social media space and the first return guest on Inbound Now, dating all the way back to Episode #1 ! What the Consumer Engagement Cycle is and how you can leverage it through inbound marketing. Click here to Subscribe to Inbound Now.