Hubspot

SEPTEMBER 20, 2022

The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting. In fact, top-performing sales reps — who close deals 51% more than their peers — consider social networking channels "very important" to their success. When prospecting on Instagram, use hashtags to your advantage.

Social Media 64

Social Media Advertising Channels Peer-to-peer Cold Calling 64

Navigate the Channel

OCTOBER 5, 2022

This is good news for those who appreciate face-to-face networking and in-person viewing of product and service innovations. Create a specific hashtag and use it alongside the event’s official hashtag to tweet about your upcoming event. · Did we mention you should absolutely have an official event hashtag?

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

SmartBug Media

APRIL 6, 2023

If you have an inkling of the social media networks your personas frequent, pose a persona research question to the web. Here’s an example on Twitter: Pro tip: If you’re using Twitter, be sure to include hashtags that your personas follow or use to make sure you get your message in front of the right audience. Ask the interwebs.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

ClearVoice

NOVEMBER 25, 2022

Hubspot reports that short-form videos have the highest ROI of all social media content. A study commissioned by TikTok, in partnership with data analytics company Kantar, revealed that ads on their network are 10 percent more attention-grabbing than other social networks. The rise of TikTok ads. Shoppable social media feeds.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

nDash

APRIL 7, 2022

Does one network produce better results than the others? Network focus: Why spend your time on a social network that isn’t producing results? Hashtag reports. As one of the most popular analytics tools, HubSpot has a reputation for helping companies attract prospects, generate leads, and manage existing customers.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Hubspot

DECEMBER 26, 2023

First and foremost, X is more than a social networking platform — I often go to X to find the latest news that hasn’t yet broken on most news outlets. Post Varied Types of Content Even if I’m going to X for something specific, I usually spend quite a bit of time scrolling through my feed to see what’s new within my network.

Twitter 61

Twitter Optimization Tips Display 61

Hubspot

OCTOBER 10, 2020

However, Instagram does have higher engagement rates than other social media networks. According to the HubSpot Instagram Engagement Report , posts on the platform generate 23% more engagement than Facebook, even though Facebook has 2x more monthly users. If you’re unfamiliar with hashtags, here’s a summary.

Lead Scoring 101

Lead Scoring Lead Ranking Advertising Agencies Click Rate 101

Valasys

JULY 9, 2020

It is the current social network.” What’s distinctive about HubSpot is its rich and all-encompassing content strategy? HubSpot is known to post informational content as a part of their B2B Instagram marketing strategy. IBM also deploys an intelligent hashtag strategy to expand the reach of its Instagram posts.

B2B Marketing 80

B2B Marketing Examples B2B Storytelling 80

EveryoneSocial

JULY 20, 2020

LinkedIn has proven to be one of the strongest social platforms for B2B companies and without question the network-website is a place where all professionals and organizations should be present. By having our team comment and like, more of our company followers saw the post and it began trending in hashtags. Use Hashtags Wisely.

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

Hubspot

FEBRUARY 1, 2021

Instead of hearing from the HubSpot team why we thought our event was great, these posts let you hear why it's a can't-miss opportunity from actual attendees. For HubSpot, one such organization would be the American Marketing Association , since one of our primary products is a marketing automation platform.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. For example, at HubSpot, lists include Leadership Experts, Top Marketing Experts, Top Business Podcasters , and more.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Hubspot

APRIL 1, 2020

Even when the Google+ founding father left Google, marketers at Marketing Land thought the social network still had a chance. With the Cambridge Analytica scandal, the trending hashtag #DeleteFacebook, and the election scandal, Facebook's reputation has continued to decline. Image Source. Image Source. increase in active users.

Social Media 95

Social Media Social Marketing Planning Media 95

Hubspot

MARCH 24, 2021

Snapple uses its Twitter background as a call-to-action to promote its latest Twitter campaign, which encourages Twitter users to tweet at the brand using either the hashtag #lemonade or #tea (depending on Twitter users' preference for which part of the popular Half & Half flavor is their favorite) for a chance to win 'Snapply' prizes.*.

Twitter 79

Twitter Examples Brand Identity Branding 79

SmartBug Media

JUNE 30, 2020

As in-person events and conferences take a back seat thanks to the current state of our world, thought leaders are quickly adapting to provide that same energizing transfer of industry knowledge and invaluable networking through our home computers. How do you get the word out that, this year, your conference is going virtual?

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Webbiquity

FEBRUARY 20, 2014

Thanks to its brevity and informality, Twitter has become a phenomenally successful social network, particularly for sharing news and updates, with more than 560 million active users collectively posting 5,700 tweets every second. 3 Very Useful Twitter Hashtag Analytics Tools by Razor Social. You can thank them with one click as well.”

Twitter 100

Twitter Tools RSS Social Media 100

Navigate the Channel

JUNE 21, 2023

“For trade shows and exhibitions, goals tend to focus on one or a combination of lead generation, awareness-building and networking,” according to ProExhibits. Networking goals include making new industry contacts, finding investors, or recruiting new staff. This can include direct mail, email and updates to your website.

Paid Content 65

Paid Content Trade Show Branding Brand Identity 65

Content4Demand

FEBRUARY 14, 2020

Instagram has become the go-to social network for people all around the world. It’s a quick, simple and effective way to get people more bought into the brand and the Connections event itself. HubSpot Lets Customers Tell All . HubSpot has an underlying the me that ties its hefty library of social content together : # GrowBetter.

Loyalty 52

Loyalty B2B Thought Leadership Emarketing Hubspot 52

Televerde

JUNE 22, 2021

HubSpot helps you monitor your content across all social media platforms. HubSpot can also give you tips on the ideal posting times to help you enhance your social media strategy. This can be done simply by adjusting hashtags and modifying vocabulary. Here are 5 popular tools for social media automation.

Social Media 64

Social Media Automation Tools Personalization 64

Hubspot

AUGUST 28, 2017

So, we've rounded up some of the best free social media and brand monitoring tools from around the vast web of social networks. TweetDeck lets you create a more customized Twitter interface to monitor different users, hashtags, search terms, and lists. Hootsuite works like TweetDeck -- but for all of your social networks.

Social Media 78

Social Media Tools Media Brand Identity 78

Hubspot

OCTOBER 31, 2017

If you're a HubSpot customer, this is an easy email to replicate for your contacts through a fixed date or property-based workflows. A few Halloweens ago, HubSpot's blogging team dressed as the dancing pumpkin man from this viral video. 9) HubSpot Academy. 4) Amazon. 5) LinkedIn. 7) Twitter. They're valuable.

Personalization 101

Personalization Examples Hubspot Amazon 101

Walker Sands

NOVEMBER 6, 2018

Additionally, advanced social listening tools will pull deep analytics on social networks, the internet and its users. You also can look at your competitors; research and partner with industry leaders; and utilize hashtags (you’ll learn more about these topics later in this post) to learn more about your audience. All-Hashtag (free).

Social Media 40

Social Media Organization Media PR 40

Hubspot

MAY 24, 2019

To give you a better idea of how this feature looks in action, here's a recent presentation the HubSpot team shared on LinkedIn: Uploading documents and presentations is a smart way to connect with your followers on a deeper level and encourage more meaningful engagement. To get started using the new feature, you can follow the steps below.

Linkedin 75

Linkedin Case Study Case Studies Distribution 75

Hubspot

MAY 4, 2020

spent over three and a half hours on their smartphone each day, with half of that time spent engaging on social media networks. According to CoSchedule LinkedIn posts with 149 characters in length, containing a link, and use no emojis or hashtags earn the highest engagement. At the beginning of 2020, the average adult in the U.S

Linkedin 80

Linkedin Stats Lead Scoring Lead Ranking 80

Hubspot

JUNE 23, 2020

The unique user base of professionals and students makes the social networking service a hub for business and networking. Use LinkedIn Audience Network to identify potential reach. LinkedIn's Audience Network is part of the Marketing Solutions tool set. To use Audience Network, all you need is a sponsored campaign.

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

Hubspot

MARCH 31, 2020

You also need to figure out when the contest will take place, how long it will run, and when the announcement of the contest will take place — will it be days before via your blog and other social media networks, or just minutes before the contest? Direct Users to Mention You or Create a Specific Hashtag for the Contest.

Social Media 100

Social Media Media Rules Guidelines 100

Hubspot

APRIL 6, 2020

Kristen Baker, a marketing manager at HubSpot, says "With over 250 million people on Pinterest, why wouldn't marketers want to be on the platform? Not to mention 90% of users say they look to content on the network to make purchase decisions.". You can use hashtags and keywords to make your posts discoverable.

Promotion 90

Promotion Aggregators Advertising Mediums Youtube 90

Hubspot

JUNE 11, 2019

For instance, let's say your company's name is "HubSpot", but that handle is taken. You can start your own Twitter chat by establishing a date, time, and original hashtag for everyone to use. Hashtags are an easy and common way to spread your content, but you want to be careful about how many you use. Optimize your content.

Twitter 78

Twitter Business Word of Mouth Ideal Customer Profiles 78

Strategic-IC

JANUARY 13, 2021

Social platforms, particularly B2B social networks such as LinkedIn, are ideal for professionals of all niches to build personable, engaging interactions and trust with others. Social Selling is about leveraging your social network to find the right prospects, build trusted relationships, and ultimately, achieve your sales goals.” - LinkedIn.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Hubspot

FEBRUARY 18, 2020

Additionally, you can follow certain keywords, topics, or hashtags to see what's going on in your industry. Gain valuable insights across several networks. With HubSpot's social media tool, you can save time and prioritize your social interactions. Moreover, social media automation tools can be used to follow your competitors.

Social Media 65

Social Media Social Marketing Automation Work Management 65

Hubspot

MAY 15, 2017

But should you be posting identical messages to each network? And each one is built for a different style of writing, which means there’s one more thing to consider: What should the copy for each social network look like? Hashtags, @mentions, and extraneous details can go toward the end of the copy. As it turns out -- no.

Social Media 101

Social Media Advertising Channels Copywriting Media 101

Outbound Engine

MARCH 3, 2020

We’ve put together a list of strategies to help you start to grow your online network. Remember your social media etiquette when posting across networks. And for a visual, here are the categories that HubSpot keeps on their social media calendar: 6. Believe it or not, hashtags are the perfect tool for cornering the local market.

Social Media 58

Social Media Curation Social Marketing Promotion 58

Martech Advisor

MARCH 22, 2020

According to Hubspot's 2018 State of Marketing report, 74% of global organizations say that inbound is their ‘primary’ approach to marketing. Social media posts, hashtags and groups. Social media is a great place for filtered traffic through dedicated groups and hashtags. Inbound Vs Outbound Marketing Channels.

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

Hubspot

MARCH 11, 2019

Frye’s Instagram account also encourages interaction between the company and their followers by providing them with a specific hashtag to use so they can be featured on the account when they post a photo with a Frye product. It's better to be ahead of the curve than behind.” — Andrew Delaney, Social Media Marketing Manager at HubSpot.

Social Media 69

Social Media Social Marketing Work Management Media 69

Hubspot

JUNE 6, 2019

For example, HubSpot's social inbox tool helps you prioritize your social media interactions, and graphic design website Canva saves your designs so you can go back and edit them later. HubSpot's Social Inbox Tool. HubSpot's social inbox tool saves you valuable time while still optimizing your social efforts.

Social Media 78

Social Media Budget Programs Tools Media 78

Hubspot

MARCH 28, 2018

Every social network makes it clear how to put a link in your bio on their platform -- except Instagram. Until recently, Instagram didn't give you a ton of space to brand your profile with hashtags and profile handles -- you could only link to their respective pages in photo captions. Twitter lets you tag other handles in your bio.

Ideal Customer Profiles 75

Ideal Customer Profiles Profiling Tagging Opt-in 75

Optinmonster

DECEMBER 21, 2023

Once the article is published, be the first one to share it on your social media network. HubSpot recently ran a study among 5000 businesses and found that LinkedIn converted 2.74% of leads, more than Twitter (.69%) Pro-tip: If you want to make your launch searchable in social media feeds, come up with unique hashtags.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Scoop.it

SEPTEMBER 30, 2021

Earlier, social media marketers only used promotional taglines and content, but now they need to pay attention to come up with unique content and attractive hashtags. Well-known websites such as HubSpot , Salesforce , Amazon , etc. As per HubSpot , video content comes second on social media due to several reasons, such as.

Social Media 67

Social Media Trends Media Cross-Selling 67