Hubspot

MARCH 15, 2012

The results of the Local Consumer Review Survey (2012) are in, and Search Engine Land pulled out some interesting pieces of data around the impact of online reviews on consumers' purchasing decisions. It makes sense -- the bigger the sample size, the more legitimate the results, right? So, how important are online reviews to consumers?

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Hubspot

NOVEMBER 6, 2018

From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. Then, I’d define my primary campaign KPI: Instagram branded hashtag mentions. Why is that?

Paid Content 100

Paid Content Campaigns Paid Search Agency Planning 100

Webbiquity

OCTOBER 23, 2012

Catherine Lockey helpfully walks new Twitterers through the process of getting started and building a following on Twitter, from opening an account and creating lists through DMs, retweets, hashtags, post frequency, following back and more. It’s easier to promote hashtags, Twitter chats and special promotions specific to the brand.”

Paid Content 100

Paid Content Twitter Tactics Tools 100

seo.co

FEBRUARY 14, 2023

Just take a look at this random sampling of specialized CRM SaaS platforms: (Image Source: Software Advice ) Your marketing needs to have some mechanism for strongly differentiating your brand. Otherwise, you’ll attract lots of visitors, but only a fraction of them will be interested in making a purchase. Brand differentiation.

Paid Content 97

Paid Content Paid Search Agency Work Management Marketing Management 97